20100508杭州特色商业街清河坊专题片文案 南宋御街评估报告 特色商业街研究：杭州南宋御街“服务与监管一体

《杭州有个清河坊》电视专题片文稿

Manuscript for special TV program

A Street is called Clean-river Street in Hangzhou

开篇

Introduction

每一座著名的城市，

都会有一条与其相般配的街市。

这条街道浓缩着一个城市的千年历史，

传承着一个城市的文化脉络，见证着一个城市的荣耀兴衰。

如北京的王府井，上海的城隍庙，杭州的清河坊。

Every famous city has a representative street,

which crystallizes its thousands years of history,

bears the marks of its culture and witnesses its prosperity and decline.

Of these streets are Wangfujing Street in Beijing, City God Temple in Shanghai and Clean-river Street in Hangzhou.

出片头：杭州有个清河坊

Title: A Street is Called Clean-river Street in Hangzhou

第一篇清河坊溯源

Chapter on e Origin of C lean-river Street

东南形胜，三吴都会，钱塘自古繁华。

这是古人对富饶的杭州赞美之辞。

那么当初杭州繁华之地在哪里？

“Suited in the fertile Southeast,

It is the capital of Sanwu State and

prosperous all along the history”.

Such is our forebears’ comment on fertile Hangzhou

But today, where is the once prosperous place of Hangzhou?

答案很明确：

The answer is definite:

就在吴山脚下的皇城根儿——清河坊。

清河坊在西湖新十景的吴山南侧，

东接中河、鼓楼湾。

At the foot of the imperial city beside Wu Mountain----Clean-river Street,

which lies to the south of Wu Mountain, one of the new ten sceneries of West Lake and converges in the east with Middle River and Penglou Bay.

清河坊的历史可以追溯到隋唐。

唐景龙元年，也就是公元707年，

州司马李珣开挖中河。

在交通落后的古代，

水路更易形成市肆。

The history of Clean-river Street can be traced back to as early as Tang Dynasty or even Sui Dynasty.

During the first year of Emperor Jinglong’s reign, that is, in 707AD,

Li Xun, prefecture minister of defense, organized the locals to excavate Middle River.

In ancient times when transportation was underdeveloped,

Waterways were more likely to bring flourishing markets.

所谓的“珍异所聚，商贾辐辏”，

就是说当初中河的繁荣景象。

尤其是五代吴越，

吴越国王钱镠亲自运甓，拓筑杭州城，

鼓楼处置为朝天门，

成为当时出入杭州城的主要关隘。

可见早在南宋定都杭州之前，

清河坊已是杭州的政治、文化、经济中心。

“There, the rarest and most precious goods appear,

Merchants throng from far and near.”

Such is the vivid picture illustrating the prosperity of the Middle River.

During that time, especially the Wuyuue period of the Five Dynasties,

Qian Miu---King of the Wu-Yue State, directed his subjects

to solidify and expand Hangzhou.

At Gulou was set up Heaven Gate, latterly becoming a major pass in and out of Hangzhou.

Obviously, Clean-river Street had been Hangzhou’s political, economical and cultural center before the Southern Song Dynasty settled its capital there.

南宋绍兴年间，

地处皇城根儿的清河坊得到了空前发展。

清河坊周围有大批皇家宫闱，权贵府第，官署衙门。

加上民居云集，商铺林立，

真可谓是“一色楼台三十里，不知何处是吴山”。

清河坊这个称号，

也是在这个时期正式出现。

据“四库全书提要”记载，

南宋杭州人董嗣杲有“清河坊里灯宵月，负却东风已两年”的诗句。

说到清河坊的得名，

还得从南宋四大名将之一的张俊说起。

张俊因战功显赫，又备受宋高宗赵构宠遇，

赐他为清河郡王，

并恩准在皇城跟前的承天寺建造清河郡王府。

During the Shaoxing Period of Southern Song Dynasty,

Clean-river Street, which was suited at the foot of the imperial city, got greatly developed.

Around the street there were batches of imperial buildings and households of officials or people of high-status.

Besides, with thousands of habitants and rows after rows of shops,

The street really bustled and buzzed all day along.

Even the title of Clean-river Street,

also came to be used officially within this period.

According to the record of the General Contents of Siku Collected Works,

a Hangzhou Citizen named Dong Cinie in Southern Song Dynasty

mentioned Clean-river Street in his poem.

As for the popularity of Clean-river Street,

We have to begin with Zhang Jun, one of Southern Song Dynasty’s four famous generals.

For his glorious successes in wars, Zhang Jun won the confidence of Emperor Gaozhong of Song Dynasty,

and was appointed lord of Clean-river Prefecture and

approved to establish his mansion right in Cheng Tian Temple right in front of the imperial city.

“渡江天马南来，几人真是经纶手”。

在辛弃疾的呐喊声下，

一个朝代开始了杭州的生活。

正如南宋选择了杭州一样，张俊选择了清河坊。

个中的原委，不言而喻。

也许是缘分，也许是巧合，或许还是天意。

从此，九里皇城，十里天街的出现，

使得杭州从一个城市转变为都城。

被天街与御街夹峙的清河坊，

瓦子勾栏，歌舞升平，茶坊酒楼，昼夜不绝。

奠定了清河坊“前有朝廷，后有肆市”的格局，

开启了她八百年梦幻般的繁华。

“Across the river gallop neighing horses,

the course of history can who reverse? ”

With Xin Qiji’s shouting,

One Dynasty began its life in Hangzhou.

Just as Southern Song Dynasty chose Hangzhou, Zhang Jun chose Clean-river Street.

The reason is obvious.

Maybe it was by chance, maybe it was by lot, or maybe it is by the will of God.

Thereafter, the appearance of nine-miles’ imperial city and ten-miles heaven streets

changed Hangzhou from a common small city into a metropolitan.

And Clean-river street between the heaven street and the imperial street

quickly prospered.

All this laid the foundation for Clean-river Street’s pattern: the imperial palace is in its front and the market is after its back.

And from then on, it began its 800 years’ dreamlike prosperity.

第二篇清河坊印象

Chapter Two Image of Clean-river Street

第一幕市井世态

Act one Life of Ordinary people

每天清晨，清河坊总是随着这位货郎的入市而热闹起来。

多么耳熟的拨浪鼓声，多么眼熟的场景，

勾起了多少人对往事的回忆。

红顶商人“胡雪岩”巡店，

城隍老爷周新巡街，

华光巷口的绝技、绝活表演，

小井巷口的市井杂耍，

回春堂杏林亭奏鸣着古乐。

千年清河坊，每天都在演绎着一幕幕古都杭州的世俗风情。

Every morning, Clean-river Street wakes with the peddling of street vendors

How familiar the rattler sounds, how familiar the scene looks,

And how many memories are revived?

The patrolling of official merchant Xu Xueyan,

The patrolling of Chenghuang Lord Zhou Xin

The marvelous performances at the entrance of Huaguang Lane

The variety shows at the entrance of Xiaojing Lane,

The music resounding in Rejuvenation Hall and Apricot Pavilion

Every single day in the past thousand years,

Clean-river Street is displaying the special features of Hangzhou

The ancient capital

未能抛得杭州去，一半勾留是此湖。

这是杭州的太守白居易离任时写下的诗句。

也给后人留下了悬念，

一半是西湖。那另一半是什么？

另一半是清河坊。

“游在西湖，玩到河坊”。

因为清河坊有“前朝后市”之称，

鼓楼为出城门口，城隍山香火鼎盛。

加上鳞次栉比的茶坊酒肆，

清河坊自然成了京都阔少、纨绔子弟寻欢作乐的地方，

士大夫、文人学士必游之地。

同时也是民间艺人、手工业者、

天下术士耍弄把戏、卖艺度日的最佳场所。

清河坊内有十多处用来搞娱乐活动的瓦市

，瓦市里的内容十分丰富。

有说大书、杂技表演、演傀儡戏、皮影、杂剧。

“Reluctant to take leave of Hangzhou am I,

partly for my affection for West Lake”

finishing his duty of Hangzhou Prefect, great poet Bai Juyi left Hangzhou with these lines,

also leaving later generations with such conjecture:

Half of his reluctance to leave lies with West Lake,

but how about the other half?

Well, the other half lies with Clean-river Street.

“Go sightseeing in West Lake

Go enjoying yourself on Clean-river Street”

That is because Clean-river Street has the geographical advantage: being suited in back of the imperial palace and in front of the market

Gulou functions as the exit of the city,

City God Temple remains crowded with Buddha believers,

Row upon row of taverns and tea shops stretch far away,

With all of these above, it is quite natural for Clean-river Street to become the place

where dudes and richlings sow their wild oats,

where scholar-bureaucrats and intellects feel need to come

where folk artists, handicraftsmen and acrobatic performers earn their bread and butter.

On Clean-river Street, about ten markets are entertaining places,

where various entertaining performances vive for passers-by’s attention,

including story-telling performance, acrobatic performance, puppet play, shadow play and miscellaneous dramas etc .

《都城纪胜》是这样记载清河坊的闹市：

一大早，珠玉珍异及花果、奇器天下所无者，悉集于此。

以至朝天门、清河坊、官巷口、众安桥，食物店铺，人烟浩穰。

买卖关扑，酒楼歌馆，直至四鼓后方静。

……这显然是一个打破时空概念的开放性的市廛，

给人一种“不夜城”的感觉。

Record of Capital City describes Clean-river Street in this way:

On early morning, the most precious and rarest goods, flowers and fruit gather here

from far and near,

throng of people stretch to as far as Heaven Gate, Clean-river Street, entrance of Official Lane, Peace Bridge, food shops, taverns and inns,

the bustling won’t fade out until midnight.

……obviously, this is an open city without concept of time and space,

a city with the sense of a naked city.

现在清河坊历史街区，

以清末民国初的古街古巷风貌为特征，

以传统商业、药业和人居文化为内涵，

集旅游、购物、娱乐为一体的步行街区。

在每年的十月左右，

清河坊历史文化街区将举办盛大的吴山庙会。

吴山庙会设置了众多的民间杂耍、民间绝活等演艺节目，

再现了大宋世俗民风。

身处庙会现场，你将感觉时光倒流，

梦回南宋皇城的繁华街景。

民族的也是世界的，

随着杭州与国际接轨，

古老的清河坊也成了国际舞台。

国际上知名魔术大师轮流表演。

由于街区富有特色，吸引了八方游客，

从而也带动了上城区旅游经济的快速发展，

成为杭州旅游的金名片。

Today, Clean-river Street

is featured with ancient streets and lanes founded at the end Qing Dynasty and the early Republic of China,

and themed with traditional commerce, medicine and human residence culture.

It is a pedestrian street of tourism, shopping and entertainment.

Every year around October,

Grand Wushan Temple fair is held right on Clean-river Street, in which many marvelous folk performances are presented.

All these performances perfectly represent folk customs and lifestyle of Song Dynasty. There you also feel that time has flown back to Southern Song Dynasty,

when you can experience the bustling street of capital city.

What belongs to one nation also belongs to the whole world

As Hangzhou comes into more contact with the world,

ancient Clean-river Street also develops into an international arena.

One after another magician of international fame comes with their performances.

This street, relying on its special features, attracts tourists from home and abroad,

promotes the rapid tourism and economic developments of ShangCheng District

and becomes a “gold-lettered signboard” for tourism industry of Hangzhou.

作为杭州唯一一处保留较完整的市井风情的老街，

清河坊倾力打造历史文化氛围，

挖掘深厚的民间民俗文化。

在2003年西博会特色街区展示周期间，

清河坊首次推出了民间艺人展示周活动。

2007年，第二届中国民间艺人节举行，

此次艺人节既是民间艺人们的大聚会也是第九届西博会的景点项目。

全国有29个省、市、自治区的1000余名民间艺术家参加了本次盛会，

参展的工艺品多达2000余种。

是目前国内规模最大、规格最高、内容最丰富的一次民间艺人的文博盛会。

As the only ancient street retaining comparatively complete folk customs of Hangzhou, Clean-river Street strives to cultivate an atmosphere of historic culture.

During the 2003 West Lake Exposition Week of Featured Streets,

Clean-river Street introduced for the first time exposition week of folk artists

In year 2007, the 2th National Folk Artist Festival was held,

West Lake Exposition. which is not only a grand party for folk artists but also part of the 9th

Over 1000 artists from more than 29 provinces, cities or municipalities attended this

magnificent party.

And more than 2000 handcrafts were.

Up to today, it remains China’s biggest, highest and most colorful festivals for folk artists.

如今清河坊的民间艺人表演，

已成为一项传统活动。

这里早上有红顶商人“胡雪岩巡店”；

午间有城隍老爷“周新巡街”；

夜晚有更夫打更报平安。

一年一度的“吴山庙会”，

是杭州民俗风情的大盘点；

在夏季举办了缤纷夜游活动。

《皇帝巡街》、《民间吆喝》、《嫁在河坊》三部大戏轮番上演，

吸引了大量热心市民前来观看。

Today, folk artist performance on Clean-river Street,

has become a traditional activity.

Here in the morning, you can watch the play “Shop Inspection of Government-backed Merchant---Hu Xueyan”

At noon, you can watch the play “Street Inspection of Chenghuang Lord Zhou Xin”

At midnight, you can hear the sound of the bellman. .

The annual Wushan Temple Fair

is a complete exhibition of Hangzhou’s folk customs;

In summer various night sightseeing activities are organized,

Three plays, The Emperor Makes His Street Inspection Tour, Folk Hawking and

Married to a Man Clean-river S treet go on stage one after another,

attracting lots of enthusiastic citizens.

第二幕古街兴业

Act Two Thriving Business on the Ancient Street

有学者认为，南宋出现的市井生活，

实际上是一次“城市革命”。

“城市革命”的直接后果，

便是城市商业的繁荣与城市经济职能的增强。

也正因为杭州是市井的发源地，

明清时期清河坊一带的商业氛围，

可以与同时期经过产业革命的英国相比。

而这种可比性不是自我吹嘘。

18世纪的英国访华使团成员斯当东，

在其访问记中谈到通州、北京和杭州三个城市的市廛。

其中他对杭州的印象是

“大部分商店和货栈，规模不下于伦敦同类栈房……”。

现在清河坊还拥有众多老字号，

足见这里当年我国民族资本工业萌芽的良好势态。

To some scholars, the emergence of marketplace life in Southern Song Dynasty

is actually an “urban revolution”

the direct result of which

is the prosperity of urban business and the solidification of urban economic function. Hangzhou is the cradle of marketplace,

Thus, during Ming and Qing Dynasty, business environment of Clean-river street,

is matchable to that of England of the same period that has finished Industrial Revolution. However, we are not self-boasting in talking about this matchability.

century,

George Thomas Staunton, England’s embassy to China in the 18th

mentioned in his interview the markets of three cities: Tongzhou, Beijing and Hangzhou.

His impression of Hangzhou is:

“in aspect of scale, most shops and hotels are no inferior to that of London in the same level……”.

Even today, many old brands can still be seen on Clean-street,

from which the sound development of Chinese capitalism sprout at that time can clearly be seen.

进入21世纪，集天时、地利、人和的清河坊，

继承了浓厚的商业氛围，

再次彰显强劲的商业价值，

哺育出大批民族品牌，

成了创业者的安居乐业之地。

In 21st century, Clean-river Street,

boasts golden developmental opportunities.

Inheriting the sound business environment,

It displays for a second time its great commercial value.

So far it has nurtured large batches of national brands and

has become a place business founders swarm to.

一百年来，西冷印社始终秉承

“保存金石、研究印象”和“兼及书画”的宗旨，

在艺术创作、学术研究和保藏文物等方面都取得了辉煌成就。

是海内外无数印人心目中的“圣地”，

有“天下第一名社”之盛誉。

在河坊街开设了西泠印社倚石苑和书画院，

同时西泠印社拍卖公司也在此经营。

During the last century, Xiling Seal Club has been sticking

to the principle of “studying seal cutting and cemetery engraving” and “ encompassing calligraphy and painting ”

and has made splendid attainments in artistic creations, academic researches and cultural relic conservation etc.

To many domestic and oversea people of printing industry,

Xiling Seal Club is just the “holy land” which enjoys the reputation of

“The world’s best printing society”.

In addition to Yishi Garden and Painting and Calligraphy Academy,

Xiling Seal Club also founds its auction companies on Clean-river Street.

宋朝瓷品的工艺，已是登峰造极，

多为“官、哥、汝、定、钧”这五大名窑出品。

其中哥窑是龙泉青瓷的代表。

哥窑的特点是紫日铁足，金丝铁线，

胎质坚实，薄如蛋壳，

釉丰富饱满，色彩以粉青为主。

清河坊主要展示龙泉哥窑青瓷作品。

Porcelains of Song Dynasty tended to be consummate,

most of which were products from the five famous porcelain kilns: Guan Kiln, Ge Kelin, Ru Kiln, Ding Kiln and Jun Kiln.

Of them, products of Ge Kiln are the representative of Longquan celadon and are featured with the following characteristics:

solid but thin tyre;

satiated galze with the major color of light greenish blue.

Mainly exhibited on Clean-river Street are celadon products from Longquan Kiln.

这里是清河坊最“有钱”的地方——杭州世界钱币博物馆，

也是中国唯一以收藏世界钱币为主的一家博物馆。

在这里，你能看到世界上古往今来各种稀奇古怪的钱币，

面额最大的一张纸币竟为5000亿。

Here we are at the richest place of Clean-river Street---Hangzhou World Numismatic Museum,

it is also the only museum in China that mainly collects international coins and paper money. Here you can see all kinds of rare coins or paper money of all countries from ancient times unto today, including the paper money with the highest par value of 500 billion.

朱炳仁铜雕是其中的佼佼者。

“朱府铜艺”发源于绍兴，

至今已传承到第四代，

形成了新的铜艺术体系——“杭州铜雕”。

以“朱府铜艺”和“朱炳仁”铜雕为核心的“杭州铜雕”，

已列入国家级非物质文化遗产名录，

“杭州铜雕”的艺术品种和技艺，

受到杭州市人民政府和浙江省人民政府立项保护。

Zhu Bingren Copper Sculpture ranks the first among its fellows.

“Zhu-family Copper Sculpture” originates in Shaoxing and so far has been handed down to the fourth generation.

Today, it develops into a new copper art system ---“Hangzhou Copper Sculpture”,

the core of which are “Zhu-family Copper Sculpture” and “Zhu Bingren Sculpture”.

Now, Hangzhou Sculpture has been in the List of National Intangible Cultural Heritages

And special programs are set up by Hangzhou Municipal Government and The People’s Government of Zhejiang Province

to protect the artistic products and skills of Hangzhou Sculpture.

荣宝斋是中国雅文化的象征。

荣宝斋落户清河坊，也是顺理成章的事。

目前荣宝斋是清河坊规模最大、文化底蕴最浓的艺术品展廊。

荣宝斋店名为清同治年间间状元陆润庠书写。

荣宝斋的含义为“以文会友，荣名为宝”之意。

主要经营明清字画和历代名家扇面。

Studio of Glorious Treasures is a symbol of Chinese elegant culture.

Thus no surprise it is suited on Clean-river Street.

Up to now, it remains the biggest exhibition hall of artworks on Clean-river Street,

Also, it has the strongest cultural sedimentations and mainly deals with calligraphies and paintings of Ming and Qing Dynasty and masters’ fans of all generations,

Its name was written by Lu Runyang---the first in the imperial examination of Tongzhi Emperor, Qing Dynasty and has the connotation of

“making friends by means of writing, reviewing fame as treasure”

雅风堂集字画、古玩为一体的艺术馆。

有历代名人名家的丹青真迹，

当代中国顶级画家作品。

还有诸多精雅古玩、玉器、砂壶、红木家具弥足珍贵的艺术品。

传承中国儒雅艺术的风范。

Studio of Elegance is an art gallery of calligraphies, paintings and antiques which inherits the traditions of Chinese elegant culture.

Here you can feast your eyes on calligraphies of all generations’ famous calligraphers, paintings of Chinese modern best painters,

and precious artworks of delicate antiques, jade articles, sand pots and red wooden furniture.

观复博物馆是新中国第一家私人博物馆，

以展示明清时期的家具为主。

馆长是大名鼎鼎的收藏家马未都先生。

看着这些千姿百态的家具，

你会感叹人的智慧和丰富的想像力。

在观复博物馆还能观赏到红木的分类，

领略红木的不同风格不同品质。

Guanfu Museum is the first private museum of People’s Republic of China

It mainly exhibits furniture of Ming and Qing Dynasty.

Its curator is Mr. Ma Weidu who is a prestigious collector.

Standing in front of various furniture,

You will marvel at human beings’ great wisdom and rich imagination.

In Guanfu Museum, you can also appreciate detailed classifications of red wood

and feel the different qualities of different red woods.

吴越人家不仅仅是个好听的名字，

还能让你实实在在体味到一种吴越风情。

蓝印花布是江南最有代表性的生活用品和装饰用品。

吴越人家把制作蓝印花布工艺一一展示，令人耳目一新。

同时取得良好的经济效益。

Wuyue Family not only sounds beautiful,

but also render you a ture experience of Wuyue customs and lifestyles.

Blue Allover is the most representative daily article and decorating article in the area South of Yangtze River.

Wuyue Family exhibits the fabricating skills of Blue Allover one by one,

which not only interests tourists but also achieves quite good economic benefits.

华宝斋更是让人叫绝。

它把神秘的造纸、制版、印刷、装订、出版技术大众化，平民化。

还能在古籍宣纸上影印出彩色人物山水画。

这是一项了不起的发明。

Huabao Study is even more marvelous,

It popularizes the mysterious skills for paper and plate-making, printing, bookbinding and publishing.

Besides, it also photo-prints on ancient Xuan-paper colored figure or landscape paintings, What a remarkable invention!

在清河坊，还有圣檀阁、欧冶刀剑等等一大批融艺术、生活于一体的展馆店铺。

清河坊既是高雅艺术的殿堂，

又集民间工艺之大成。

真正达到了雅俗共赏的境界。

On Clean-river Street, you can also find lots of exhibition halls or shops which perfectly integrates art into life,

Of them are Shengchan Pavilion, Ou Yang Knife and Sword.

Clean-river Street is a palace for refined arts as well as folk crafts,

appealing in the real sense to both refined and popular tastes.

清河坊还保留着许多著名的老字号，

如王星记扇厂、张小泉剪刀等老字号企业。

2001年开街后，清河坊不断引入特色商家，

经营古玩、字画、工艺品、旅游纪念品及杭州土特产，

形成了一条特色明显的街区。

通过近几年的开发、培育，

清河坊历史文化特色街区先后被授于

“中国著名商业街”

“中国民间文化街”、

“中华老字号第一街”，

成功创建国家级“百城万店无假货”示范街，

并于2007年初被国家旅游局评为4A级景区,

成为国内首个被评为4A级景区的商业特色街区。

真正做到保护与有机更新和谐发展，

经济效益和社会效应相互并重。

On Clean-river Street, you can still find many famous old brands,

including Wang Xingji Fan Factory, Zhang Xiaoquan Scissors Factory etc.

After its opening in 2001, Clean-river Street introduces constantly specialty businessmen to mainly deals with antiques, calligraphies and paintings, artworks, tourism souvenirs and native products of Hangzhou.

Gradually, a block of obvious specialty forms.

After development and cultivation in recent several years,

The block of historical culture on Clean-river Street is awarded successively with the following titles:

“The Most Famous Business Street in China”

“China’s Folk Culture Street”

“No.1 Street of Chinese Old Brands”.

It successfully establishes a national demonstration non-fake street

and was labeled in 2007 as AAAA scenic spot by China’s National Tourism Administration in 2007,

Actually, it is the first specialty business street in China that has attained such fame.

On this street, protection and harmonious development are considered as equally important in the real sense,

And social benefits are laid equal stress to with economic benefits.

第三篇清河坊文化

Chapter Three Clean-river Street Culture

第一幕中药国粹

Act one Chinese Medicine----National Culture Quintessence

作为南宋王朝的御街，

清河坊成了京城的商贸中心。

据宋人吴自牧所著的《梦粱录》记载，

御街上最多的是药铺。

这些药铺悬壶济世，治病救人，

实际上担当着现在医院的职能。

这种现象一直延续到近代，

特别到了清代中叶，

杭州的中医药业达到鼎盛，

成了江南的中药生产销售的重要集散地。

而这些药店大多在清河坊，

至今在清河坊尚能找到

方回春堂、种德堂、朱养心膏药店、保和堂等诸多老字号的百年药店。

并被誉为国粹国药国医。

As the imperial street of Southern Song Dynasty,

Clean-river Street became the capital’s trade center.

According to Wu Zimu’s Meng Liang Lu:

Pharmacies could be found every where in the imperial street.

They were founded to cure diseases and actually assumed the functions of today’s hospitals. This situation lasted until recent centuries,

especially in the middle of Qing Dynasty,

Hangzhou’s Chinese medicine industry came into a period of full bloom,

and became an important collecting and distributing center for the production and selling of Chinese medicines in the areas south of Yangtze River.

Most of these pharmacies were suited on Clean-river Street,

Even today you can find many old brands including

Fang Hui Chun Medicine Store, Zhong De Pharmacy, Zhu Yang Xin Plaster Store, Bao He Pharmacy etc.

They are claimed as national cultural quintessence.

胡庆余堂的开办，

听起来好像是一种偶然。

传说有一次，胡雪岩半夜派佣人去一家药店抓药，

药没抓到，反被药店的伙计数落了一番。

财大气粗的胡雪岩，

一怒之下开了胡庆余堂。

如果这传说是真，

也不过是胡雪岩的幌子。

精明过人的胡雪岩，

早已看中了中药这个朝阳产业。

胡庆余堂开办后生意兴隆，

有了“北有同仁堂，南有庆余堂”的说法。

胡雪岩也被人誉为“江南药王”。

The foundation of Huqingyutang Pharmacy

sounds just like an incidence.

One day, it is said, Hu Xueyan asked his servant to buy some medicines.

However, the servant failed to buy the medicine

but was mocked by the workers in the pharmacy.

This infuriated Hu---the super-rich,

who founded Huqingyutag Pharmacy in a pet.

If this rumor proves to be true,

It is no more than the pretext of Hu.

As a shrewd person, Hu Xueyan had long settled his mind on Chinese medicine----a rising industry.

Thus, people often say “Tong Ren Tang Pharmacy in the north, Huqingyutang Pharmacy in the south”.

And Hu Xuyan himself was titled “King of Chinese Medicine in the Areas South of Yangtze River”.

方回春堂开设于清顺治六年，即1649年。

也是杭州城第一家国药号，

专治孩童惊厥、发烧的药丸。享誉杭城。

钱塘知县特地来为药丸取名为“小儿回春丸”。

随着河坊古街的复兴，

方回春堂再度红火起来，

他们严把中药材的进货、制作关，

请德高望重的名老中医坐堂门诊。

并在门口免费供应明目平肝的决明子苦丁茶，

每天受益者有数百人。

Fang Hui Chun Medicine Store was founded in the 6th In Hangzhou, it is the first pharmacy of Chinese medicine specializing in pills for terrified or fevered children.

year of Emperor Shunzhi, Qing Dynasty, that is, in year 1649.

It enjoyed great fame among Hangzhou residents.

Qiantang County Magistrate made a special visit to it and named the pill “Rejuvenation Pills for Small Children”.

With the revival of Clean-river Street,

Fang Hui Chun Medicine Store regains its former popularity.

It is very strict with the purchasing and pharmaceutical processes of medicine materials;

It invites prestigious TCM doctors to give prescription on site;

It also offers free cassia seeds and ilexlutifolia thumb to passers-by

Everyday more than 100 people benefit from these kind practices.

这就是常被胡庆余堂作为注脚的叶种德堂。

叶种德堂国药号创办于清嘉庆年间，

创始人叶谱山，原是国家公务员，在刑部任职。

下海后在杭州行医。

他用家族股份制的办法，创办了叶种德堂。

店名取自苏东坡的诗《种德亭》：

名随市人隐，德与佳木长。

叶种德堂饲养梅花鹿，

开辟药圃，种植药用植物。

一度成为当时杭州最大的国药号。

Now we are at Yechongde Pharmacy, which is often footnoted by Huqingyutang Pharmacy. Yechongde Pharmacy was founded by Ye Pushan during the reign of Emperor Jia Qin, Qing Dynasty.

Ye was a former official taking office in the Ministry of Justice.

After resigning to business, he practiced medicine in Hangzhou.

Then he founded Yezhongde Pharmacy with family shareholding system.

The name of this pharmacy came from Su Dongpo’s poem---Zhongde Pavilion:

My fame fades among the mass;

My virtue grows with the woods.

In Yezhongde Pharmacy, sika deer were fed, physic gardens were founded and plants for medicine use were cultivated.

And the pharmacy itself became once the biggest Chinese medicine store of Hangzhou.

清河坊上的药铺不但有歧黄之术，把脉问医，

还参与出演一出人间悲情大戏。

让保和堂走进《白蛇传》美丽而凄凉的故事，

全是因为这个叫许仙的药店学徒。

这个孤苦伶仃的小伙计，

好不容易向老板请假去逛一趟西湖。

一场豪雨，一把油纸伞，

演绎了一场空前绝后的人鬼情未了。

Pharmacies on Clean-river Street are not only helpful to patients,

but also are where a great moving romance took place.

The reason why Bao He Tang Pharmacy is in the beautiful and tragical story---Story of the White Snake

is totally because of Xu Xian---a pharmacy apprentice.

This poor young man was finally allowed to take a leave to visit West Lake, where

a heavy rain and an oil-paper umbrella

assisted his romance with his future-wife, White Snake.

第二幕街坊膳食

Act two Cuisine Culture on the Street 到南宋末年，杭州人口达到120万，

就当时来说，杭州应该是一个世界级的大城市。

民以食为天，饮食文化得到迅速发展。

清河坊得天独厚的地理位置，

自然成了京城餐饮的风向标。

南宋周密的《武林旧事》收录着一张菜单，

是绍兴二十一年十月，

清河郡王张俊招待最高领导宋高宗赵构的家宴。

张府的御宴极为丰盛，

正宴前的冷盘，就有100多种。

菜品更是丰富，竟有120款。

烹制方法有烩、炸、酿、炒、炙、熬、煨、蒸、煎、燉、烤、润等。

菜肴的味道，分蜜煎的甜味，蜜炙的咸味，姜醋的辣味。

最令人惊奇的是，

竟然还有食品的精镂细雕的加工技艺。

雕刻的花样有花朵、花球、鱼、荷叶。

这桌宴席如果放到现在，

也算是称得上国宴级水平。

厨艺水平发挥到了极致。

At the end of Southern Song Dynasty, the population of Hangzhou climbed to 1,200,000. According to standards of that period, Hangzhou could rank an international metropolis.

Of course, food is a kind of necessity in daily life, that’s why cuisine culture got rapidly developed.

Clean-river Street, with its geographical advantages,

became quite naturally a wind vine for the capital’s catering industry.

Old Stories of Wulin, a book by Zhou Mi in Southern Song Dynasty, recorded a menu.

It is a menu of Clean-river County Lord in October, 1152 when he treated Emperor Gaozong at his home.

It was an extremely sumptuous banquet, in which there were more than 100 cold dishes before dinner.

And dishes were even more amazingly sumptuous, more than 120 in total.

All of them were cooked with different methods and tasted differently.

What is the most amazing is that

some of the foods were carved into different delicate shapes and patterns,

some looking like flowers, others like flower ball, fish, or lotus leaf etc.

In this banquet, cooking art tended to be consummate.

Even today, such a banquet can match a banquet of international level.

通过对高银街的业态定位、招商策划，

现在高银街继承和发扬了饮食文化，

已经成为杭州最负盛名的美食街。

在这条美食街上,

散布着川、鲁、闽、粤、浙

以及素菜、海鲜、快餐等各种菜系和风味餐馆计30余家。

来高银街落户的不仅有老字号,更有百家鲜等小吃店。

在短短的三年时间里,

高银街不仅汇集了各地特色菜肴和风味小吃,

而且形成了餐饮品牌，

成为各档酒楼竞相入主的兴旺地带。

Through business positioning and investment invitation planning,

the present Gaoyin Street inherits and further promotes catering culture.

Now it is the most famous gourmet street in Hangzhou.

On this street, you can enjoy special dishes of many provinces like Sichuan, Shandong, Fujian , Guangdong and Zhejiang;

You can taste dishes of different styles such as vegetables, seafood, and fast-food;

You can also find more than 30 specialty restaurants.

Not only old brands settle on Gaoyin Street, but also small specialty restaurants are attracted here.

In a short period of three years,

Gaoyin Street develops into a street of specialty dishes of all places,

And also a street of catering brands.

Actually, it is a thriving place for which restaurants of all levels are competing.

这些老字号不断拓展经营思路，发扬丰富杭帮菜，

为浙帮菜纳入我国八大菜系，

作出了不可估量的贡献。

These old brands constantly expand their operation concept and try to enrich Hangzhou Dishes,

contributing immeasurably in helping Zhejiang Dishes rank China’s eight most representative dish-system.

第三幕古迹建筑

Act Three Historic Architectures

这是清河坊最有名的“四拐角”。

“四拐角”有四家著名的商号：

孔凤春香粉店、宓大昌烟店、青香斋茶糖烟果号、万隆火腿栈。

“四拐角”的名气，

不仅他们是开设于清同治年间的百年老店，

还有他们建筑风格。

从表面看，这四拐角的都是洋楼式样，

里面的摆设仍是中国传统的建筑风格。

中西文化在这里交融，

也体现中国社会发展的进程。

Here we are at the famous Siguaijiao (Four Corners) on Clean-river Street.

There are four well-known trade brands in Siguaijiao:

Kongfengchun Powder Store, Midachang Cigarette Store, Qingxiangzhai Store of Tea, Candy, Cigarette and Fruit and Wanlong Ham Store.

The popularity of Siguaijiao does not only lie in the fact that the four well-known stores were old brands of one hundred years but also lies in their construction style.

Looking from the outside, the four corners are Europe-styled,

However, if you step inside,

You will find furniture and decorations are totally traditional Chinese styled.

Right here, Chinese culture converges and melts with western culture,

Right here, you can track the developments of China.

鼓楼位于清河坊东，旧名“朝天门”。

为吴越国王钱镠所建。

又名“拱北门”、“镇海楼”。

规石为门，楼基叠石，

高四仞有四尺，东西五十六步。

并可容纳一百多名士兵。

城楼有大鼓报时。故称“鼓楼”。

Gulou is suited east of Clean-river Street and was built by the king of Wuyue State.

Its former name is “Heaven Gate”.

Sometimes it is also called “Gongbei Gate” or “Zhenhai Gate”.

Both the gate and the base of the building was made of stone.

It is about 10 meters high and fifty or sixty steps wide

And can hold more than 100 soldiers.

On the building a “Gu”(drum) was installed to give the time,

That’s why the building was named “Gulou”

据统计，在清河坊景区内，

有百年以上的古迹一百多处。

具有代表性的就有十几处。

如胡庆余堂的建设布局，

揉合徽派宅院和殿堂的构筑手法，

结构精密而用材考究。

因为建造这座轩敞庭院落的用料，

相当部分是慈禧太后建造颐和园剩余的名贵木料，

梁柱结构坚固而臃容大度，叩之铮铮有声，

历经百年没有丝毫损坏和变形。

It is estimated that in Clean-river Street Scenic Spot, there are over 100 historic sites with more than one century’s history.

Of them more than 10 can be regarded as the representatives,

For example, the construction layout of Huqingyutang Pharmacy integrates the styles of Anhui Court and Palace.

Its structure is delicate and refined.

A large part of materials for building this court

comes from the rest of the expensive woods used when building Summer Palace for Empress Dowager Cixi.

Therefore, the pillars are quite durable and undergo no deformations or damage after

a whole century.

保大参号是一幢典型的徽派商业建筑。

它的门墙高大宽厚，其气势威严逼人。

走进大门，在占地不足一亩，

两层三开间200多平方米建筑面积的空间里，

有明敞透亮的天井，跌落有致的马头墙，

昂然挺立的斗拱，形象生动的三雕。

透着儒雅之美。

Baodasen Pharmacy is a typical Anhui-styled commercial architecture.

With large and thick gates, it looks quite grand and magnificent.

.

Consisting of three two-storey halls, it occupies more than an area of 200m2

Here you can find bright and spacious patio, unique corbel gables

Here you see standing bucket arches and lifelike three kinds of sculpture.

All of these are permeated with elegance and refinement.

这里是钱塘第一井，也称为大井。

该井为吴越国时开凿，

因“吴山融液，独源所钟，不杂江湖之水”，

其水味清纯甘冽，为钱塘第一。

距大井不远处的小井巷内，还有一小井。

大井巷、小井巷由此得来。

胡庆余堂建在大井巷内。

Here we are No.1 Well of Qiantang.

It is also called Big Well and was excavated during the period of Wuyue state.

Since the water source comes from the melted water of Wu Mountain,

It is quite clear and tastes a little bit sweet,

That’s why it won the fame of No. 1 Well of Qiantang.

Not far from the Big Well, there is a small well.

Thus, Big Well Lane and Small Well Lane got their names in this way.

Huqingyutang Pharmacy is suited in Big Well Lane.

环翠楼位于胡庆余堂南侧，

其实是一条登山石道。

是大井巷通吴山的小径。

Emerald-embracing Alley is to the south of Huqingyutang Pharmacy.

Actually, it is a stone-paved road to the mountain,

It also serves as an alley connecting Big Well Lane and Wu Mountain.

梅石园是一处仿古园林。

园内花木扶疏，碑林、亭榭、溪涧、山石一应俱全。

与南宋的德寿宫颇为神似。

后市街是皇太后的府第。

六部桥为南宋朝廷尚书省六部机关所在地。

太平巷因清河郡王张俊在此建太来酒楼而得名。

Stone and Plum Garden is an archaizing garden, where

you can see flowers, trees, steles, pavilions, brooks and hills etc everywhere.

This garden is quite similar to Virtue and Longevity Palace of Southern Song Dynasty.

The back market street was the residence of the empress.

Liubu Bridge is where the official buildings of Southern Song Dynasty were suited.

Peace Lane got his name from Peace-coming Restaurant opened by Zhang Jun,

Lord of Clean-river County.

清河坊祠堂巷有一座“怜忠祠”，

是西湖双少保之一于谦的故居。

Loyalty Shrine is suited on Shrine Lane of Clean-river Street.

It is the former residence of Yu Xian, one of Junior Guardians of West Lake.

柳翠井巷因巷内有一口柳翠井而得名。

柳翠井因杭州名妓柳翠而开凿。

Liucui-Well Lane gets its name from Liucui Well,

which in turn is excavated because of a famous prostitute called Liu Cui.

通过有机更新，

这些建筑成了国家4A级景区——清河坊历史文化景区的精品景点。

Through reconstructions and repairs,

These architectures become the most representative sites of Clean-river Street Scenic Spot.

第四幕茶亦醉人

Act Four Tea Also Intoxicates 清河坊的茶文化一直盛行不衰。

也许是对中国茶文化有着透彻浸润，

清河坊茶道颇为自信，

一句“茶亦醉人”，

道出了几千年茶文化的蕴涵。

又有多少名流贤达，

在河坊街茶醉不归。

Tea culture never loses its popularity on Clean-river Street.

Perhaps because it has assimilated the essence of Chinese culture

Tea culture on Clean-river Street is quite confident.

Three laconic words “Tea also intoxicates”

reveals the very essence of several thousand years’ tea culture.

Throughout the history,

How many celebrities and scholars, intoxicated in the scent of tea, lingered on Clean-river Street?

从《梦粱录》记载看，

古代清河坊的茶肆，

经营手法与现代极为接近。

以插四季鲜花，挂名人字画装点门面。

以卖奇茶异汤吸引顾客。

冬天卖七宝擂茶、葱茶、盐鼓茶；

夏天添卖雪泡梅花酒、缩脾饮暑药。

高档茶肆还有乐队伴奏。

到了夜晚，茶店的伙计还会推着车挑着担，

沿走巷陌街坊叫卖。

According to Meng Liang Lu,

Ancient tea shops on Clean-river Street

operated very similarly to modern tea shops.

Flowers were put on the table;