STRATEGIC MANAGERIAL INCENTIVE COMPENSATION IN JAPAN
公司战略与风险管理英语
公司战略与风险管理英语Strategic management is the process of setting a company's long-term goals and objectives and determining the best approach to achieving those goals. It involves analyzing the company's internal and external environment, identifying potential opportunities and threats, and developingstrategies to capitalize on the opportunities and mitigate the threats.One of the key components of strategic management is risk management. Risk management involves identifying potential risks that could affect the company's ability to achieve its goals and developing strategies to manage and mitigate those risks. This can include financial risks, such as fluctuations in the market or changes in interest rates, as well as operational risks, such as supply chain disruptions or changes in consumer preferences.Effective risk management is essential for ensuring the long-term success and sustainability of the company. By identifying and mitigating potential risks, the company can minimize the negative impact of those risks on its operations and financial performance.There are a number of different risk managementstrategies that a company can employ. These can include diversifying its product offerings or customer base to reduce the impact of changes in a specific market, implementing effective financial controls to manage potential financial risks, and developing contingency plans to address potential operational disruptions.In addition to managing potential risks, strategic management also involves identifying and capitalizing on potential opportunities for growth and expansion. This can include entering new markets, developing new products orservices, or forming strategic partnerships with other companies.Overall, strategic management and risk management are essential components of ensuring the long-term success and sustainability of a company. By developing effective strategies to manage potential risks and capitalize on opportunities, a company can position itself for long-term growth and success in a competitive business environment.。
Task1-3
Strategic management accounting in multinational companiesStrategic management accounting in multinational companiesa.External orientation (Obtain information across countries and thesystems can interpret data in various languages, currencies)b.Future orientation (Determine the markets, products, service etc.)c.Goal congruence (Coordinate inputs from across the organisation)SWOTSWOT Analysis HELPFUL To achieving the objectives HARMFULTo achieving the objectives W T E R N A LF ACTOR SE XT E R N A LF ACT ORSSTRENGTHS WEAKNESSESOPPORTUNITES THREATSSWOTAnalysisDefinitionBenchmarking is the process of gathering data about targets and comparators, that permits current levels of performance to be identified and evaluated against best practice.Types of benchmarkinga.Internal benchmarking (Within the same industry)b.Functional benchmarking (Regardless industries)petitive benchmarking (Direct competitors)d.Strategic benchmarking (Strategic action and organisational change)Appraisals of benchmarkingBenefitP osition audit; S pur to innovation;F lexibility; I dentify different ways;C ost reduction; I mprove operation effectiveness;I mprove level of quality;E arly warning of disadvantagesProblemO ne best way of doing business; Y esterday’s solution to tomorrow’sProblem; J ust a catching-up exercise;D epend on accurate information; D ifficultto decide which activities to benchmark.SummaryIntroduction to strategic management accountingPlanning, control and decision making at different management levels Conflicts between strategic planning and short-term decision makingAnthony’s hierarchy; SMA; Differences and relationships of various levels of management Formal systems;Free wheelingopportunism;Combine the twoapproachesSMA inmultinationalcompaniesPerformance issues andimplicationsinmultinational firmsPEST andbenchmarkingYou’re a Champion! Thanks for staying with us. You have finished this task.。
战略管理(英文版)
战略管理(英文版)Strategic Management: An OverviewIntroductionIn today's fast-paced and highly competitive business environment, companies must adopt effective strategies to ensure their long-term success and sustainable growth. Strategic management plays a crucial role in helping organizations align their resources, capabilities, and objectives to achieve their strategic goals. This article provides an overview of strategic management, its key components, and the benefits it offers in an increasingly dynamic and complex marketplace.1. Definition of Strategic ManagementStrategic management is the process of formulating and implementing strategies that enable organizations to fulfill their missions and achieve their objectives. It involves analyzing the external environment, identifying internal strengths and weaknesses, setting objectives, formulating strategies, implementing plans, and monitoring progress to ensure strategic goals are met.2. Key Components of Strategic Management2.1 Environmental AnalysisEnvironmental analysis involves assessing the external factors that influence an organization's performance and success. This includes macro-environmental factors such as political, economic, social, technological, environmental, and legal (PESTEL) factors, as well as industry-specificfactors. Understanding the external environment helps organizations identify opportunities and threats and make informed strategic decisions.2.2 Internal AnalysisInternal analysis focuses on assessing an organization's internal strengths and weaknesses. This includes evaluating its resources, capabilities, and core competencies. By understanding its internal strengths, an organization can leverage them to gain a competitive advantage. Similarly, identifying weaknesses helps organizations address potential areas of improvement and overcome challenges.2.3 Strategy FormulationStrategy formulation involves developing a comprehensive plan to achieve an organization's objectives and competitive advantage. This includes defining the mission and vision, setting strategic objectives, and selecting appropriate strategies. Strategies can be categorized into corporate, business, and functional levels, depending on the scope and focus of the organization's activities.2.4 Strategy ImplementationStrategy implementation is the process of translating strategic plans into actions and ensuring their effective execution. It involves allocating resources, coordinating activities, and monitoring progress. Effective implementation requires strong leadership, effective communication, and a supportive organizational culture.2.5 Evaluation and ControlEvaluation and control involve monitoring and reviewing the progress of strategic initiatives and making necessary adjustments. This includes establishing key performance indicators, conducting regular performance assessments, and taking corrective actions to ensure strategic goals are being achieved. Evaluation and control help organizations stay on track and make informed decisions throughout the strategic management process.3. Benefits of Strategic ManagementStrategic management offers several benefits to organizations:3.1 Clear DirectionBy formulating a clear strategy, organizations establish a sense of direction and purpose. This enables employees to align their efforts and work towards common goals, enhancing overall organizational performance.3.2 Competitive AdvantageStrategic management helps organizations identify unique value propositions and differentiate themselves from competitors. By leveraging their strengths and focusing on key opportunities, organizations can gain a competitive advantage in the marketplace.3.3 Adaptability to ChangeIn today's rapidly evolving business landscape, agility and adaptability are essential for success. Strategic management enables organizations to anticipate and respond to changes in the external environment, ensuring their long-term viability in a dynamic marketplace.3.4 Resource AllocationStrategic management facilitates effective resource allocation by aligning financial, human, and technological resources with strategic objectives. This ensures optimal utilization of resources and maximizes the organization's ability to achieve its goals.3.5 Performance MeasurementBy implementing strategic objectives and monitoring progress, organizations can measure their performance and identify areas for improvement. This allows for continuous learning and ongoing improvement, enhancing overall organizational effectiveness.ConclusionStrategic management is a fundamental process that enables organizations to navigate the complexities of the modern business landscape. By analyzing the external environment, assessing internal capabilities, formulating effective strategies, implementing plans, and evaluating performance, organizations can achieve their objectives and thrive in a highly competitive marketplace. Embracing strategic management is essential for long-term success and sustainability.。
Strategic Management Midterm
Strategic Management MidtermStrategic management is the cornerstone of organizational success, integrating various aspects of analysis, decision-making, and implementation to achieve long-term goals. This midterm assessment delves into the fundamental concepts, theories, and practices of strategic management, offering insights into its significance in contemporary business environments.**Understanding Strategic Management**At its core, strategic management encompasses the formulation and implementation of strategies to align organizational objectives with internal capabilities and external opportunities. This involves a systematic analysis of the internal strengths and weaknesses of the organization, coupled with an assessment of the external environment, including market dynamics, competitive landscape, and emerging trends.**Strategic Analysis**Strategic analysis serves as the foundation for effective decision-making in strategic management. It involves assessing the internal resources, capabilities, and competencies of the organization, often utilizing tools such as SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and value chain analysis to identify areas of competitive advantage and potential areas for improvement.**Environmental Scanning**Environmental scanning is critical for understanding the external factors that may impact an organization's strategic direction. This includes analyzing macroeconomic trends, industry dynamics, regulatory changes, and technological advancements. By staying abreast of these developments, organizations can proactively identify opportunities and mitigate potential threats.**Strategy Formulation**Strategy formulation entails developing a comprehensive plan to achieve organizational objectives based on the insights gained from strategic analysis and environmental scanning. This involves setting clear goals, identifying strategic initiatives, and allocating resources effectively. Key components of strategy formulation include defining the organization's mission, vision, and values, as well as establishing strategic objectives and action plans to attain them.**Strategy Implementation**Effective strategy implementation is essential for translating strategic plans into tangible actions and results. This requires aligning the organization's structure, systems, and processes with its strategic objectives, as well as fostering a culture of accountability and performance excellence. Successful implementation also hinges on effective leadership, communication, and stakeholder engagement throughout the organization.**Strategic Evaluation and Control**Continuous evaluation and control are necessary to monitor the progress of strategic initiatives and make adjustments as needed. This involves measuring performance against predefined metrics, conducting regular reviews of strategic goals and action plans, and adapting to changes in the internal and external environment. By adopting a dynamic and iterative approach to strategic management, organizations can enhance their agility and responsiveness to evolving market conditions.**Case Studies and Best Practices**Drawing on real-world examples and best practices in strategic management can provide valuable insights into the challenges and opportunities organizations face in today's competitive landscape.Case studies of successful companies such as Apple, Amazon, and Toyota offer lessons in strategic innovation, market positioning, and sustainable growth strategies that can inform strategic decision-making in diverse contexts.**Conclusion**In conclusion, strategic management is a multifaceted process that requires a holistic understanding of organizational dynamics, market forces, and competitive pressures. By integrating strategic analysis, formulation, implementation, and evaluation, organizations can enhance their competitive advantage, adapt to change, and achieve long-term success in dynamic and uncertain environments. This midterm assessment has provided a comprehensive overview of the key principles and practices of strategic management, laying the groundwork for further exploration and application in the pursuit of strategic excellence.。
阅读笔记：《Managerial incentives and risk-taking》
阅读笔记：《Managerial incentives and risk-taking》2009级金工一班刘蓓蓓一.研究问题及意义作者提供了经验数据以证明企业经营报酬与投资政策、负债政策、公司风险之间存在强烈的因果关系。
并具体说明了公司的政策选择和经营报酬方案是如何相互决定的。
二.相关文献过去的文献所研究的报酬政策大多与“报酬结构如何影响可观察的经营决策”非直接相关。
一部分研究检验了公司多样的特征如何和多样的报酬方案联系起来，另一部分研究则把报酬方案的产生与公司绩效联系起来。
这两类研究通常是相互独立的，这也暴露了经验设计在内生性和因果性方面存在的问题。
也有部分文献尝试着研究与本文相关的问题，即经营者的激励是否对政策决定有所影响。
还有部分学者探索了经营者股票或期权的持有权和融资策略之间的关系，并得出了不同的结论。
三.研究地位及贡献过去的研究所提供的大量证据表明公司的风险政策与报酬结构存在着关联，但几乎没有经验设计能够对这基本的因果关系进行估计。
本文的基本贡献是应用了恰当的模型和统计的模型去从数据中获取结论。
另外还从以下方面对之前的研究进行了改进：（1）通过将VEGA和DELTA值同时引入回归，作者得以分别将它们对风险承担的激励作用隔离开来。
如，在研究公司风险和VEGA的关系时，作者对DELTA 进行了控制变量的处理。
而之前的文献只是集中讨论报酬结构的一个因素，VEGA 或DELTA，并没有对另一个变量进行控制。
（2）几乎所有之前的实证研究都采用了与报酬结构相关的却不完善的代表因素来作为解释变量的基础。
而那些因素与报酬特征（尤其是VEGA和DELTA 值）并不直接关联。
通过对经营者股票、期权的整体投资组合的VEGA和DELTA 值进行估计，我们获得了对公司激励的更精确的测量方法。
（3）许多研究采用的样本规模很小，而且常常只是对一些特殊的重大事件进行研究，如公司并购等。
本文作者则收集了规模很大的样本，包含来自不同行业，时期跨度由1992到2002年（这个时期以股权为基础的报酬激励得到了长足的发展）的超过1500家公司。
strategic用法及搭配 -回复
strategic用法及搭配-回复首先，我们需要明确“strategic”一词的意思。
在商业和管理领域中，strategic通常指的是与组织目标和愿景相一致的长期计划或决策。
它涉及到制定和执行战略来实现组织的目标并获取竞争优势。
在这篇文章中，我们将探讨strategic的各种用法及搭配，并给出具体的例子来帮助读者更好地理解与运用这一概念。
1. Strategic Planning (战略规划)Strategic planning是制定和规划组织长远目标和行动计划的过程。
它需要对内外环境进行全面分析，确定组织的优势和弱点，寻找机会和威胁，并制定明确的目标和战略以实现长期成功。
例如，在新兴市场扩张方面，一家全球化公司可能会制定一个战略计划，包括进入新市场、提供本地化产品和服务以及建立合作伙伴关系等。
2. Strategic Management (战略管理)Strategic management是指负责组织战略制定、执行和评估的管理团队。
他们需要确保组织的战略与业务目标保持一致，并通过有效的资源分配和执行措施来实现这些目标。
举个例子，一家电子公司可能会聘请战略管理团队来开发新产品全球推广的策略，并确保在不同市场中协调一致的营销战略。
3. Strategic Decision (战略决策)Strategic decision是指制定和选择对组织未来发展具有长期战略意义的决策。
这些决策通常需要考虑到未来的不确定性和风险，并采取适当的措施来最大程度地降低风险。
例如，一家制造公司可能会决定在原有的产品线基础上开发新技术，并投入资源进行研发，以保持竞争优势。
4. Strategic Partnership (战略合作伙伴关系)Strategic partnership是指两个或多个组织之间基于共同利益和目标建立起的长期合作关系。
这种合作关系通常可以进一步增强各方的竞争优势，并通过共享资源、技术和市场来实现更好的商业结果。
关于企业战略的英语作文
关于企业战略的英语作文Strategic management is the act of drafting, implementing and evaluating cross functional decisions that will enable organizations to achieve their long-term goals. Strategic management is a process of making clear the mission, vision and objectives of an organization, and formulating policies and plans. It usually takes the form of projects and plans to achieve these goals, and then allocate resources to implement policies and plans.Project and project balanced scorecard is often used to evaluate the overall performance of an enterprise and its progress in achieving the goals. Strategic management is one of the ways to set goals and strategies Strategic management provides a comprehensive guidance for enterprises, which is closely related to the field of enterprises and organizational research in the field of enterprise management. It is useful to discuss the "strategic alignment" or "strategic alignment" between an organization and its environment.According to adieu, "when an organization's actions are consistent with the expectations of the management, there is strategic consistency. Strategic management is an ongoing process that evaluates and controls the businesses andindustries involved in the company, evaluates its competitors, and sets goals and strategies to meet the needs of the company Each strategy is then reassessed annually or quarterly [i.e., periodically] to determine how it has been implemented and whether it has been successful or needs to be replaced by a new strategy to adapt to changing environments, new technologies, new competitors, new economic environments or new social, financial or political environments.。
strategic
strategicStrategic Management: The Key to Business SuccessIntroductionIn today's highly competitive business world, strategic management has become an essential component for any organization striving for success and sustainability. It involves setting goals, formulating strategies, and making decisions that give a company a competitive edge over others. This document aims to explore the concept of strategic management, its importance, and how it can be effectively implemented by organizations.Understanding Strategic ManagementStrategic management is the process of analyzing an organization's internal and external environment, formulating strategies, implementing them, and evaluating their effectiveness. It provides a framework for long-term planning and helps organizations in achieving their objectives.Importance of Strategic Management1. Direction and Focus: Strategic management provides organizations with a clear sense of direction by defining their mission, vision, and goals. It helps them align their activities and resources towards the achievement of these objectives.2. Competitive Advantage: By analyzing the competitive landscape and identifying opportunities and threats, strategic management enables organizations to develop unique strategies that differentiate them from their competitors.3. Effective Resource Allocation: Strategic management helps in rationalizing resource allocation by identifying areas that require investment and those that can be divested. It ensures that resources are utilized optimally, resulting in increased efficiency and profitability.4. Risk Management: Strategic management allows organizations to anticipate potential risks and develop contingency plans to mitigate them. It provides a systematic approach to managing uncertainties in the business environment.Process of Strategic Management1. Environmental Analysis: This involves scanning the external environment for opportunities and threats and analyzing the internal environment for strengths and weaknesses. Tools like PESTEL analysis, SWOT analysis, and Porter's Five Forces can be used for this purpose.2. Strategy Formulation: Based on the findings of the environmental analysis, organizations develop strategies to achieve their objectives. These strategies can be related to areas such as product development, market penetration, diversification, or cost leadership.3. Strategy Implementation: This involves putting the formulated strategies into action. It includes allocating resources, defining roles and responsibilities, and developing an action plan. Effective communication and coordination are crucial during this stage.4. Strategy Evaluation: Organizations need to monitor and evaluate the effectiveness of their strategies. Key performance indicators (KPIs) are used to assess the progress towards goals. This stage helps in identifying any deviations from the plan and taking corrective actions if required.Implementing Strategic ManagementFor successful implementation of strategic management, organizations need to consider the following:1. Leadership Commitment: Top management should be committed to strategic management and lead by example. They should actively participate in the strategic management process and communicate its importance throughout the organization.2. Employee Involvement: Employees at all levels should be involved in the strategic management process. Their insights and feedback can provide valuable input for strategy formulation and implementation.3. Flexibility and Adaptability: Strategic management is an ongoing process that requires flexibility and adaptability in response to changing market dynamics. Organizations should be open to revising their strategies if required.4. Performance Measurement: Establishing a performance measurement system is crucial to track the progress ofimplemented strategies. Regular monitoring and evaluation will help in identifying areas of improvement and making necessary adjustments.ConclusionStrategic management plays a vital role in the success and growth of organizations. It provides a framework for effective decision-making, resource allocation, and risk management. By aligning organizational activities with long-term goals, strategic management helps in achieving sustainable competitive advantage. Although implementing strategic management requires commitment and effort, the benefits it offers far outweigh the challenges. Organizations that embrace strategic management as a core function are better equipped to navigate the dynamic business environment and achieve long-term success.。
strategic intent的定义
strategic intent的定义战略意图（Strategic Intent）是指一个组织或企业在长期发展中所追求的宏大目标和愿景，是其战略决策和行动的指导原则。
战略意图不仅仅是一个简单的目标设定，而是一种强烈的愿景和理念，具有激励力量，能够激发组织内部的热情和动力，引领组织朝着一个共同的方向努力。
战略意图与传统的目标设定有所不同，它更加宏观和长远。
它不仅仅是为了解决当前的问题和挑战，更重要的是为了塑造未来，创造组织的核心竞争力。
战略意图通常包括以下几个方面的内容：1. 愿景：战略意图应该包含一个明确的愿景，即组织希望实现的长期目标和未来的形象。
这个愿景应该具有吸引力和激励力，能够激发员工的热情和动力。
2. 使命：战略意图应该明确组织的使命，即组织的核心价值和目标。
使命是组织存在的根本原因，是组织对外界的责任和承诺。
3. 核心价值观：战略意图应该明确组织的核心价值观，即组织所坚守的原则和价值观念。
核心价值观是组织文化的基础，能够引导组织成员的行为和决策。
4. 战略目标：战略意图应该明确组织的战略目标，即组织希望在未来实现的具体成果和效益。
战略目标应该具有可行性和可度量性，能够指导组织的战略决策和行动。
5. 竞争优势：战略意图应该明确组织的竞争优势，即组织相对于竞争对手的独特优势和差异化能力。
竞争优势是组织长期发展的基础，能够帮助组织在市场竞争中脱颖而出。
战略意图的制定和执行需要全员参与和共同努力。
组织的领导者应该发挥引领作用，明确和传达战略意图，激励和激发组织内部的热情和动力。
同时，组织成员也应该理解和认同战略意图，将其融入到日常工作中，不断追求卓越，实现战略目标。
在制定战略意图时，组织应该考虑到外部环境的变化和内部资源的限制，确保战略意图与组织的实际情况相适应。
同时，战略意图应该具有一定的灵活性和适应性，能够随时调整和变化，以适应不断变化的市场环境和竞争压力。
战略意图是一个组织或企业在长期发展中所追求的宏大目标和愿景，是其战略决策和行动的指导原则。
战略管理的英文作文
战略管理的英文作文英文：Strategic management is a crucial aspect of any successful organization. It involves setting goals, developing strategies, and making decisions that will guide the organization towards achieving its objectives. As a manager, I have learned that strategic management is not a one-time event, but rather a continuous process that requires constant evaluation and adjustment.One of the key components of strategic management is setting clear and measurable goals. This involves identifying the organization's strengths and weaknesses, as well as the opportunities and threats in the external environment. Once these factors have been assessed,specific and achievable goals can be set. For example, if a company wants to increase its market share, it may set a goal to increase sales by 10% within the next year.Another important aspect of strategic management is developing effective strategies to achieve these goals. This involves analyzing the organization's resources and capabilities, as well as the external environment, to determine the best course of action. For example, if a company wants to expand into a new market, it may develop a strategy to partner with a local distributor to gain access to the market.Finally, strategic management requires making decisions that will guide the organization towards achieving its goals. This involves weighing the pros and cons ofdifferent options and selecting the best course of action. For example, if a company is considering whether to invest in a new product line, it may weigh the potential profits against the costs of development and marketing.Overall, strategic management is a critical component of organizational success. By setting clear goals, developing effective strategies, and making informed decisions, organizations can achieve their objectives and stay competitive in a constantly changing businessenvironment.中文：战略管理是任何成功组织的关键要素。
strategicmind战略思维系列介绍
strategicmind战略思维系列介绍Strategicmind战略思维系列是一套专注于提高战略思维的强大工具，通过提供各种战略思维和实战演练，帮助用户增强战略思考和规划能力，从而更好地应对复杂的商业、政治和军事等挑战。
Strategicmind战略思维系列涵盖了多种战略思维和规划工具，如SWOT分析、PEST分析、五力模型等。
这些工具可以帮助用户全方面分析内外部环境，识别机会和威胁，明确自身的优劣势，进而制定出更加科学合理的战略。
此外，Strategicmind战略思维系列还提供了丰富的实战演练，让用户在实际操作中体验和掌握战略思维的运用。
这些实战演练涵盖了不同领域和场景，使用户能够在模拟环境中全面提升战略决策能力。
trategicmind战略思维系列不仅在理论层面为用户提供了丰富的工具和方法，还在实践层面给予了极大的支持。
它深知，战略思维能力的提升需要不断地实践和总结，因此，实战演练成为了Strategicmind的重要组成部分。
在实战演练中，用户可以模拟处理各种复杂的商业、政治和军事等场景，从而在实际操作中锻炼和检验自己的战略思维能力。
这种实践性的训练，可以让用户更深入地理解战略思维的内涵和应用，进一步提升战略规划的能力。
此外，Strategicmind战略思维系列还注重用户的学习体验和效果。
为了确保每位用户都能在训练中取得进步，Strategicmind提供了详细的学习报告和反馈机制。
通过这些报告和反馈，用户可以清晰地了解自己的学习进度和优势劣势，从而有针对性地进行改进和提升。
Strategicmind战略思维系列的另一个重要特点是，它将最新的战略思维理念和技术融入了训练体系。
这意味着，用户在学习和实践过程中，可以接触到最新的战略思维理论和技术，从而跟上时代的发展，更好地应对未来的挑战。
总之，Strategicmind战略思维系列是一款全面、实用、与时俱进的战略思维训练和实战演练工具。
Strategic marketing and marketing strategy
Strategic marketing and marketing strategy: domain,definition, fundamental issues and foundational premises战略营销发展研究领域，在过去几十年里，可以看做模式、理念、概念、框架、原则和方法的汇合观点，是模型和指标及其相关数学的研究领域，其中主要是市场英雄啊、战略管理和工业组织的经济学。
本文即阐述了战略营销领域的研究以及一些基本的问题，战略营销的领域包含了组织、组织内部和环境现象等一系列的研究。
本文的主要目的是界定战略营销领域作为一个研究领域，提出了营销策略的定义，一个组织战略的构建，根本问题是探索占了营销和市场赢下领域战略的某些基本前提条件。
可以分为四个具体的目标，第一个目标就是描绘战略营销作为一个研究领域的基本轮廓，第二个是对现有营销策略的定义进行回顾与评判，并给出一个营销策略定义的建议，第三个是列举战略营销领域的一些基本的问题，第四个是列举营销策略的一些基本前提。
美国营销学会对于什么是营销、什么是营销策略一直都在发展新的定义，比如如何区分营销策略、营销战术、营销管理者三个层次，对着三个进行了详细的阐述，比如营销管理趋向于是单个的品牌与产品，而营销策略则是整个企业级别的。
营销学中的4p更多的是营销战术层面的，而stp则是营销战略层面的。
对于战略营销领域的一些基本问题，不同的学者有很多的研究，亨利描绘了寻求交换关系的四个基本假设，皮萨罗关注在这些问题上企业如何实现和保持竞争优势。
营销的领域里没有固定的体系，新的营销理念不断地提出。
而本文正文章节就是首先解决如何区分战略营销决策与非战略的问题，其次是一个战略营销领域发展视角的列表，第三部分就是战略营销领域的陈述，最后给出了一个概念化的框架来提供了额外的视角。
营销战略代表着一种决策，他是一个组织考虑了产品、市场、营销活动和营销资源等从而创造、传递能够给顾客带来价值的产品，同时也要实现组织特定的目标；而营销资源代表着一切组织创造、传递价值给顾客的资源。
战略经理英语
战略经理英语As a Strategic Manager in an American corporation, myrole is pivotal in guiding the company towards long-term success by formulating, implementing, and evaluating cross-functional decisions that align with our overall business objectives. My day-to-day responsibilities are diverse and challenging, requiring a keen understanding of the market,our competitors, and the internal workings of our organization.I start my day by reviewing the latest market trends and analyzing their potential impact on our strategic initiatives. This involves sifting through industry reports, financial statements, and customer feedback to identify opportunities and threats. Armed with this information, I collaborate with our executive team to develop strategic plans that will giveus a competitive edge.Communication is key in my position, and I often find myself presenting complex data in a clear and concise mannerto both internal stakeholders and external partners. My proficiency in English is not just about speaking and writing eloquently; it's about crafting messages that resonate withour audience and drive action.Another critical aspect of my job is to oversee the execution of our strategic plans. This means working closely with various departments to ensure that our initiatives arenot only on track but also adaptable to any changes in the business environment. I must be a skilled negotiator and a problem solver, ready to address any challenges that arise.Continuous improvement is at the heart of what I do. I am always on the lookout for new tools and methodologies that can enhance our strategic management processes. This includes staying abreast of technological advancements and leveraging data analytics to make more informed decisions.In addition to strategic planning and execution, I also play a crucial role in shaping our company's culture. I believe that a strong, unified culture is essential for achieving our strategic goals. I work with HR to develop training programs that align with our strategic direction and foster a sense of ownership and commitment among our employees.Finally, I recognize the importance of sustainability in business. I advocate for strategies that not only benefit our bottom line but also contribute positively to society and the environment. This approach not only enhances our brand reputation but also positions us as a responsible corporate citizen.In summary, as a Strategic Manager, my role is multifaceted, requiring a deep understanding of business strategy, exceptional communication skills, and the ability to lead and inspire. My goal is to steer our company towards a prosperous future by making strategic decisions that are both bold and grounded in reality.。
Strategic Management(战略管理-中英文)
storage costs固定成本高
或仓储成本高
• High exit barriers 退出壁
Industry
垒高
Environment
工业环境
a
Suppliers 供应商
Rivalry 竞争 Competitor Analysis 分析竞争对手
Buyers 买方
Subst Products 替代品
a
1
What Is Strategic Management? 什么是战略管理
The process companies use to: 企业用于达到目标的过程
Form a vision – view of how the current firm will look in the future 形成愿景—当前企业如何展望未来
Benefits of outsourcing: 外包益处 Same quality or better at a lower cost. 同等或较好的品质，但成本较低。 Higher quality because of supplier specialization.供货商专业，品质较好。 Economies of scale that the specialization produces. 专业化产生的经济比 Increased flexibility, reduced risks, decreased capital requirements. 机动性增加，风险降低，资本需求降低 Allows the firm to focus on its core competencies. 发展核心竞争力
战略管理过程
Vision 愿景 Leadership 领导
strategic marketing 职责
strategic marketing 职责
Strategic marketing职责涵盖了一系列活动和任务，旨在通过制定并实施战略性营销计划，推动组织的市场增长和发展。
以下是strategic marketing职责的一些主要方面：
1. 市场分析：负责进行市场研究和分析，了解公司所处行业的趋势和
竞争对手的市场策略，确定机会和挑战，并提供相关数据和洞察来指
导决策。
2. 制定营销策略：基于市场分析的结果，制定具体的营销策略，包括
定位、市场细分、目标市场和品牌策略等，以确保公司能够在市场上
取得竞争优势。
3. 制定市场营销计划：将营销策略转化为具体的行动计划，包括确定
目标、资源分配、销售渠道选择、价格策略、促销活动等，以实现市
场份额增长和销售目标。
4. 产品和服务定位：确定产品和服务的市场定位和差异化特征，以满
足消费者需求，并通过市场营销活动传达产品价值。
5. 品牌管理：负责建立和管理公司品牌形象，包括品牌目标、品牌价
值主张、品牌传播和品牌体验等，以提高品牌认知度和客户认可度。
6. 市场推广和传播：制定和执行市场推广和传播策略，包括广告、公关、数字营销、社交媒体等，以促进销售和增加市场份额。
7. 销售支持：与销售团队密切合作，提供销售支持和培训，确保销售
人员能够有效推销产品和服务，并达到销售目标。
8. 监测和评估：跟踪市场表现和竞争动态，评估营销活动的效果，并
提供建议和改进意见，以优化市场策略和增强竞争力。
strategic marketing职责是帮助企业制定并实施有效的市场营销战略，以提高市场份额、销售额和企业的竞争力。
战略管理英文作文
战略管理英文作文Strategic management is crucial for the success of any organization. It involves setting goals, analyzing the competitive environment, and making decisions to allocate resources to achieve those goals.In today's fast-paced business world, it's importantfor companies to constantly reassess their strategies and adapt to changes in the market. This means being able to quickly identify new opportunities and threats, and adjusting the strategic plan accordingly.One of the key aspects of strategic management is the ability to think long-term. This means looking beyond immediate concerns and considering how decisions made today will impact the organization in the future.Effective strategic management also requires strong leadership. Leaders need to be able to communicate the strategic vision to employees and get buy-in from alllevels of the organization.Strategic management also involves risk management. This means being able to identify potential risks and develop plans to mitigate them, as well as being willing to take calculated risks when necessary.In conclusion, strategic management is essential for the success of any organization. It involves setting long-term goals, adapting to changes in the market, effective leadership, and risk management. Organizations that are able to effectively manage their strategy will be better positioned to succeed in the long run.。
战略上的 英语作文
战略上的英语作文Strategic planning is essential in any business or personal endeavor. It allows individuals and organizationsto set long-term goals and determine the most effective course of action to achieve them. This essay will explore the key components of strategic planning and its importance, providing insights on how it can be effectively implemented in various scenarios.Firstly, strategic planning starts with a clear visionof what one hopes to achieve. This vision serves as a guiding light, allowing decision-makers to align their actions with the desired outcomes. It is crucial to have a well-defined vision statement that is both realistic and ambitious, as this will motivate everyone involved to work towards the common goal.Once the vision is established, the next step is to conduct a comprehensive analysis of the current situation. This involves assessing the strengths, weaknesses,opportunities, and threats (SWOT) of the individual or organization. Understanding these factors allows for a more informed approach to planning and helps identify potential obstacles and areas for improvement.After the analysis, the next phase of strategic planning involves setting specific, measurable, achievable, relevant, and time-bound (SMART) goals. These goals provide a clear roadmap for achieving the vision and allow for progress to be tracked along the way. For instance, if a company aims to increase its market share, a SMART goal might be to achieve a 10% increase within one year.Once goals are set, it is important to develop a strategic plan to achieve them. This plan should outline the necessary steps and resources required, as well as a timeline for implementation. Flexibility is also key in strategic planning, as unexpected changes may arise, and adjustments may need to be made. A strategic plan should be adaptable to these changes to ensure continued progress towards the goals.Effective communication is another vital aspect of strategic planning. All stakeholders must be informed about the plan and their roles within it. Clear communication ensures that everyone is on the same page and working towards the same objectives. It also fosters collaboration and allows for constructive feedback, which can improve the overall effectiveness of the plan.In addition to communication, monitoring and evaluation are critical components of strategic planning. Regularly assessing progress helps identify areas that may need adjustment and ensures that the plan remains on track. Monitoring also provides valuable data that can be used to inform future planning efforts.Strategic planning is not a one-time event but rather an ongoing process. It requires continuous reassessment and adjustment to adapt to changing circumstances. By regularly reviewing and updating the strategic plan, individuals and organizations can remain agile and responsive to new challenges and opportunities.In conclusion, strategic planning is a vital tool for achieving long-term success. It involves setting a clear vision, conducting a thorough analysis, establishing SMART goals, and developing a flexible plan to achieve those goals. Effective communication and regular monitoring and evaluation are also essential components of successful strategic planning. By implementing these principles, individuals and organizations can navigate the complexities of their environments and work towards their desired outcomes with confidence.。