Chapter+6

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英语读译教程 chapter6

英语读译教程 chapter6

1)he was an ordinary looking man with


thick glasses.= who wore thick glasses) 他貌不惊人,带着深度眼镜。 2) I am sure of his success.= I am sure that he will succeed.) 我确信他会成功。 3)she cannot walk fast because of her old age = because she is old. 她上了年纪,走不快。
1)The doctor’s early arrival pleasese. = the doctor arrived early. This pleased the nurse.) 医生到得很早,使护士很高兴。 2)the sight of the orphan always reminds me of her parents.= whenever I see the orphan, I remember her parents). 一见到那孤儿,我就想起她的父母。 3) careful comparison of them will show you the difference. 你只要仔细比较一下,就可以发现不同。
例6. 西部地域辽阔,交通不发达,首先要进
行基础设施的建设。 Since the western region covers a vast area with poor transport facilities, we should first of all conduct infrastructure construction.
例4. 半轮晓月渐渐西沉,月光透过我的小床

Chapter6pragmatics语言学整理的资料

Chapter6pragmatics语言学整理的资料

Chapter 61.pragmatics:自测:Pragmatics treats the meaning of language as something intrinsic and inherent. (T/F)术语:pragmatics语用学解释:语用学处理的是语言的实际意义,是在应用中的意义,而不是固有的意义。

术语:Pragmatics can be defined as the study of how speakers of a language use sentences to effect successful communication. 语用学是研究某一语言的言者是如何利用句子成功进行交际的。

解释:Pragmatic analysis of meaning is first and foremost concerned with the study of what is communicated by a speaker/writer and interpreted by a listener/reader. Analysis of intentional meaning necessarily involves the interpretation of what people do through language in a particular context. Intended meaning may or may not be explicitly expressed. Pragmatic analysis also explores how listeners/readers make inferences about what is communicated.语用学对意义的研究主要关注的是说者或作者要交流的是什么,听者或读者读到的是什么。

并且根据语境分析要表达的意义。

Chapter 6 从句的翻译

Chapter 6 从句的翻译

(一)重复先行词的中文句式, 可用非限定从进行翻译I told the story to John, who told it to his brother.他把这件事告诉了约翰,约翰又告诉了他的弟弟。

Although he lacks experience, he has enterprise and creativity, which are decisive in achieving success in the area.他虽然经验不足,但很有进取心和创造力,而这正是在这一领域获得成功的关键。

(二)省略先行词的中文句式,翻译时应补出先行词It is he who received the letter that announced the bankruptcy of your company.是他接到那封信,说你们公司破产了。

They worked out a new method by which production has now been rapidly increased.他们制定出一种新方案,采用之后生产已迅速得到提高。

(三)某些状语译成定语从句(一)译成表示“时间”的分句A driver who is driving the bus mustn’t talk with others or be absent-minded.司机在开车时,不许和人谈话,也不能走神。

(二)译成表示“原因”的分句He doesn’t want to talk with Mrs. Smith, who is very haughty and conceited now他不愿和史密斯太太讲话,因为她现在非常傲慢和自负。

(三)译成表示“条件”的分句Men become desperate for any kind of work, which will help them to keep alive their families.人们极其迫切地要求工作,不管什么工作,只要它能维持一家人的生活就行。

Chapter 6 -

Chapter 6 -

Chapter 6诵读Kisses for Dad给爸爸的吻John works hard but he is still poor. He is very sad all day. One day when he comes home from work, he sees his daughter in the living room. She is playing with a roll of colourful wrapping paper. John gets angry.约翰工作很努力,但他仍然很穷。

他整天都很伤心。

一天,他下班回家,看见女儿在客厅里。

她正在玩一卷彩色的包装纸。

约翰生气。

“Where is the paper from?” John asks.“纸是从哪儿来的?””约翰问。

“I bought it with my pocket money,” the girl answers.“我用我的零花钱买的,”女孩回答。

“You won't get money from me any more!” John says and goes int o his room.“你不会再从我这里得到钱了!”约翰说着走进了他的房间。

A few days later, it’s Christmas Day. The girl brings a little box in colourful paper to her father and says, “Dad, this is for you.”几天后就是圣诞节了。

小女孩拿着一个小盒子,里面装着彩色的纸,她对爸爸说:“爸爸,这是给你的。

”The father is surprised to see the colourful box. He feels sorry for his anger that day. He touches the girl's head and opens the box. He becomes angry again when he finds nothing inside.父亲惊讶地看到了这个五颜六色的盒子。

Chapter 6 知识点回顾 基础知识梳理

Chapter 6  知识点回顾 基础知识梳理

Chapter 6 知识点回顾基础知识梳理一.必会词组escape from think of a plot be full of strong personalities come across be made into dip pen shut up make an appeal come to life on one’s own one of…. thanks for put on be famous for be worried about belong to be used forin my opinion on end stop doing search for round-the –world trip life jacket 二.本章语法(1)adj在名词前做定语He was a ______, _______man. 中年的而又肥胖的He is a _______teacher. 受欢迎的(2)adj在系动词的后边做表语Y ou ____ ________happy today. 你今天看起来很高兴。

Our classroom _____ _____big.我们的教室很大。

(3)It is +adj.+to do sth.学好英语是很重要的事情。

________________________________(4)adj+to do卡通是很容易画的。

Cartoons ____ _____ ____draw.三.形容词常见考点1. Y our classroom is _____ (wide) and _______ (bright) than ours.2. There are _____ (few) hours of sunlight a day in winter than in summer.3. Which do you like _____ (well), Maths or chemistry?4. This is the _____ (good) film I have ever seen.5. Africa is the second _____ (large) continent.6. I’m not as _____ (careful) as he.7. He is _______ (young) than his two sisters.8. The ______ (old) I get, the _______ (strong) I seem to feel.9. The weather is getting ______ (warm) and ______ (warm).10. Summer is _________ (hot) season of the year.四.形容词中考真题1.----Who has ____ marks in English,Wang Lin,Zhang Fang or Li Hong?----Li Hong.A.good B.Better C.best D.the best2. My dog is gentle and never bites, so you needn’t be____.A. excitedB. frightenedC. satisfiedD. interested3. ---Oh, what’s the matter?---I’m really __ all the time. I have no energy.A. busyB. happyC. tiredD. excited。

《金融专业英语》chapter 6

《金融专业英语》chapter 6
process.
6.2.2 Factorsorities
IN EVALUATING A CHARTER APPLICATION, THE CHARTERING AUTHORITIES GENERALLY CONSIDERS 4 FACTORS:
➢ Thirdly, a related goal is to protect depositors’ funds and, if any bank should fail, to minimize the losses to be absorbed by the deposit insurance fund.
experience commensurate with their positions; and ➢ Having the required business premise, safety measures and other
facilities relevant with the business thereof.
金 融 专 业 英语
Part Two
Banking Industry in China
Contents
4
5
6
Central Bank—PBC
Commercial Banks
Supervision of Banking
6 Supervision
Chapter of Banking
Chapter 6 Supervision of Banking
Section 6.2 Licensing Process
6.2.1 Phases of the Process 6.2.2 Factors Evaluated by the Chartering Authorities 6.2.3 Basel Committee’s Requirements on Bank Licensing

Chapter 6 基础知识集锦)

Chapter 6 基础知识集锦)

Chapter 6 基础知识集锦Ⅰ. 重点短语:Ⅱ.重点句子1 After his supper, Gork went to bed and almost immediately fell asleep.晚饭后,Gork去睡觉,他几乎立刻就睡着了。

2 I aimed(= pointed) the torch at his eye. 我把手电筒对准他的眼睛。

3 The light in his eye went out. 他眼里的光熄灭了。

Ⅲ.同义句转换:1. Peter interrupted me. = Peter stopped me from talking.2I will go there immediately. = I will go there at once.3What happened to Gork? = What was wrong with Gork? = What was the matter / trouble with Gork?4I can hear nobody.= I can’t hear anybody.5There is nothing in the bag.= There isn’t anything in the bag.6I don’t know her name and he doesn’t know her name, either.= Neither I nor he knows her name.7He is no longer a student. = He is not a student any longer.8Both of the twins are right. = Neither of the twins is wrong.9Gork almost immediately fell asleep. = Gork almost fell asleep at once.10 Come and sit beside me. = Come and sit next to me.11 We use a knife to cut fruits.= We cut fruits with a knife. 我们用刀切水果。

语言学第六章chapter6课件

语言学第六章chapter6课件
语言学第六章chapter6
Five types of deixis
1. Person deixis: me, you, him, them. 2. Time deixis: now, then, tonight, last week. 3. Space/spatial/place deixis: here, there, and
6.2.2 Deixis
Deixis (指示), which means “pointing” via language, the interpretation of many words and expressions by reference to the situational context of tc form used to do this “pointing” is called a deictic expression, or indexical.
语言学第六章chapter6
(3) A: Can I borrow your dictionary? B: Yeah, it’s on the table.
antecedent, anaphor or anaphoric expression.
indirect anaphor or bridging reference : (4) I walked into the room. The windows
语言学第六章chapter6
A melamed [小学教师, Hebrew teacher] discovering that he had left his comfortable slippers back in the house, sent a student after them with a note for his wife.

牛津8Achapter 6知识清单

牛津8Achapter 6知识清单

内容详解:1.How long do they live? 它们能活多长时间?How long 多久,多长时间How ling have you been here? 你来这里多久了?I’ve been here for 10 years. 我来这里10年了。

友情提示:用how long 提问的句子,其中谓语动词一定不能是非延续性动词,如leave,buy,borrow,come/go join,wake 等。

如果句子中涉及这些词的意思,则必须用其他相关的延续性动词代替,如leave-be away Buy-have/has borrow-keep come/go-be in join-be a member of拓展How的其他短语及用法(1)how far 多远,指距离How far is it from your home to my office? 从你家到我办公室多远?(2)How old 年龄多大(3)How many/much 多少,提问数量How many birds are there?有多少只鸟?How much money do you have now?(4)How soon 过多久才。

用于将来时How soon will Tom come back?汤姆过多长时间才回来?In an hour。

一个小时之后。

(5)how often 多少次,提问频率How often do you see a film? 你多长时间看一次电影?2.Noise pollutionNoise 名词意为噪音The factory has so much noise. 这个工厂有这么多噪音。

辨析:sound noise 与voiceSound 泛指一般能够听到的任何声音,包括人的,动物的,以及自然界的各种声音。

Noise 指令人不愉快的“噪音”Voice 主要指人的噪音,如说话,歌唱,打电话的声音,也指动物的叫声。

新思维3AChapter6教案

新思维3AChapter6教案

新思维3A第6单元教案堂测题板书设计Chapter 6: A trip to the beachCollect shells listen to the wavesSwallow salty water smell and eat food on a barbecue Touch the warm sand walk on the sand课题Chapter 6 A trip tothe beach Part B课时1备课人教学目标1. Students are able to master the new words about the activities done at the beach2. Students are able to use the sentence structure fluently: what do you like doing at beach I like....... What don’t you like doing I don’t like ........教学重点Students can practice the sentence structures fluently.Focus on the structure:like+ ing教学难点It’s difficult for students to use the sentences课前准备Multimedia, puter, power point, Ebook, flash cards, pictures and material objects教学板块教学活动设计设计意图或作业落实Lead in 1.Greetings2.Free talk: What day is it today ?What’sthe date today?What’s the weather liketoday?Which festival do you like best?口语交际,复习词汇堂测题板书设计Chapter6:A trip to the beach What do you like doing at the beach?I like ________________.What don’t you like doing at the beach?I don’t like______________.课题Chapter 6 A trip tothe beach Part C课时1备课人教学目标1. To develop pupils’ reading skills and stimulate their critical thinking ability.2. Pupils can understand the meaning of the storyapply this awareness to one’s initial learning and use of the language.教学重点Students can practice the sentence structures fluently.Focus on the structure:like+ ingthat the words have both same final sound /al/ in them.4.Check pupils’ pronunciation of the /al/ by asking them to say the words sell and sure that pupils can distinguish the /al/ sound5.Ask pupils to say other know words with the same sounds.Postlearning List some examples with the same sounds.掌握更多同类发音词汇堂测题板书设计Chapter 6 ell: smell shell sell all: ball tall stall课题Chapter 6 A trip tothe beach Part E课时1备课人教学目标1.To get pupils to practice talking about experiences at thebeach.2.To state opinions using information and ideas in simplespoken and written texts.教学重点Students can practice the sentence structures fluently.教学难点It’s difficult for students to use the sentence structures byunderstanding.堂测题板书设计Chapter6:A trip to the beach What do you like at the beech?I like______. I like _______ it/them.课题Chapter 6 A trip tothe beach Part F课时1备课人教学目标1.Students are enjoy and appreciate the English language through saying a shape poem2.Pupils can read the poem fluently.教学重点The pronunciation of the new words 教学难点The rhyme of the poem.课前准备Multimedia, puter教学板块教学活动设计设计意图或作业落实Lead in 1.To sing a song”happy summer”2.Free talk:What day is it today?What’s the date today?What’s the weather like today?Which festival do you like best?歌曲热身Prelearning 1.Read out the poem and tell pupils to listen carefully.激情读诗,从诗中巩固重点知识2.The new words and expressions which pupils may find difficult to understand to pupils that this poem is a shape poem.3. Illustrate the lines form a diamond shape.4. Read the lines of the poem after me.Whilelearning 1. Try to ensure the chanting does not bee tooslow or expressionless.2. Ask pupils to read out the poem with theirnew verse.3. Give recognition to them for their performance.4. Read aloud the poem for the first time withan appropriate rhythm.5. Connect the poem to pupil’s own lives.6. Try to write a shape poem by themselves.尝试写诗,锻炼学生综合运用Postlearning Task descriptionInclass instructions:Tell pupils that they are going to write a poemthat takes on the shape of a diamond.任务导向训练,鼓励学生不断尝试堂测题板书设计Chapter6:A trip to the beach At the beachPay attention to the diamond教学反思。

朗文3A Chapter6复习提要

朗文3A Chapter6复习提要

《朗文英语3A》复习提要Chapter 6:A trip to the beach(去沙滩上的一次旅行)I. 经过第6章的学习,下面的新短语我们不仅要准确无误地读,还要知道它们的中文意思,并且能够不看书进行英汉互译。

collect shell s 收集贝壳listen to the wave s听海浪声swallow salty water吞咸咸的水smell and eat food on a barbecue一边闻一边吃烧烤食物touch the warm sand摸暖暖的沙子walk on the sand走在沙子上II. 第6章中,我们还学习了一些很重要的句型,小朋友先来读一读吧:1.--What do you like do ing at the beach, children?(你们在沙滩上喜欢做什么啊,孩子们?)--I like collect ing shells.(我喜欢收集贝壳。

)注意:在沙滩上我们用的介词是at,构成at the beach。

2.--What don’t you like do ing at the beach?(你不喜欢在沙滩上做什么?--I don’t like walk ing on the sand.(我不喜欢在沙滩上走。

)在这一部分我们学习了一个非常重要的句型:like+ doing(喜欢做某事)。

小朋友们,除了课本上的句子,你能用like+ doing来告诉爸爸妈妈你喜欢做的事情么?你们先来看看Monica平时爱做的事情吧:--What do you like doing, Monica?-- I like singing, shopping, lisenting to music and eating ice cream.接下来,小朋友们,你们来试一试吧。

你们能用I don’t like…ing….来告诉爸爸妈妈你们不喜欢做的事情么,比如:I don’t like doing my homework. I don’t like sleeping.I don’t like eating eggs. I don’t like playing in the rain.III. C部分学完后,小朋友们,你们要达到以下的要求哦。

CHAPTER_06

CHAPTER_06

(6-1)
两直线的交点应满足: 两直线的交点应满足:
(6-2)
CAD/CAM
求得: 求得:
(6-3)
如果参数值同时满足0≤u≤1,0≤v≤1, 如果参数值同时满足0≤u≤1,0≤v≤1,则两线段有 0≤u≤1 交点,代入公式( 即可求得交点坐标( 交点,代入公式(6-1)即可求得交点坐标(x,y), 否则无交点。 否则无交点。
CAD/CAM
这种方法虽然简单,但当多边形为凹多边形时, 这种方法虽然简单,但当多边形为凹多边形时,则 可能出现错误,即所求出的矢量为内法矢量。 可能出现错误,即所求出的矢量为内法矢量。 2、求任意多边形法矢量的算法 而三个方向分量为: 而三个方向分量为: 设法矢量
(6-4) )
式中:n为顶点号,若i≠n,则j=i+1;否则i=n,j=1。 式中: 为顶点号, i≠n, j=i+1;否则i=n,j=1。 i=n
第6章 隐藏线和隐藏面的处理
CAD/CAM
主要内容
消隐常用的计算方法 凸多面体消隐 任意多面体的消隐 常用的消隐算法 小结
CAD/CAM
什么是消隐?有什么用途? 什么是消隐?有什么用途?
用计算机生成三维物体的真实图形, 用计算机生成三维物体的真实图形,是计算机图形 学研究的重要内容。真实图形在仿真模拟、几何造型、 学研究的重要内容。真实图形在仿真模拟、几何造型、 广告影视、指挥控制和科学计算的可视化等许多领域都 广告影视、 有广泛应用。从一个视点去观察一个三维物体, 有广泛应用。从一个视点去观察一个三维物体,必然只 能看到该物体表面上的部分点、 能看到该物体表面上的部分点、线、面,而其余部分则 被这些可见部分遮挡住。如果观察的是若干个三维物体, 被这些可见部分遮挡住。如果观察的是若干个三维物体, 则物体之间还可能彼此遮挡而部分不可见。因此, 则物体之间还可能彼此遮挡而部分不可见。因此,消隐 就是在视点确定之后 在视点确定之后, 就是在视点确定之后,为了真实地显示三维物体而将对 象表面上不可见的点、 面消去,以消除二义性。 象表面上不可见的点、线、面消去,以消除二义性。执 行这一功能的算法,称为消隐算法 消隐算法。 行这一功能的算法,称为消隐算法。

Chapter6复习

Chapter6复习

Chapter 6Consumer Markets and Consumer Buyer BehaviorMultiple Choice1.What is the name of the company that is the top-in fast food.?a.Kentucky Fried Chickenb.Wendy’sc.Burger Kingd.McDonald’s(d; Easy)2.McDonald’s had attracted Hong Kong customers who were ______.a.old peopleb.young peoplec.middle-aged peopled.retired people(b; Moderate)3.What is McDonald’s well publicized formula?a.ABCDb.QCSVc.PDCAd.ASQC(b; Easy)4.McDonald’s in Asia is an intereting example of segmentation by _____.a.time of dayb.age groupc.personalityd.income(a; Challenging)5._____ is never simple, yet understanding it is the essential task of marketingmanagement.a.Brand personalityb.Consumption pioneerc.Early adopterd.Consumer buyer behavior(d; Challenging)6.Most large companies research _____ buying decisions to find out what they buy,where they buy, how and how much they buy, when they buy, and why they buy.a.marketb.permanentc.consumerd.social(c; Easy)7.How do consumers respond to various marketing efforts the company might use?The starting point is the _____ of a buyer’s behavior.a.beliefb.subculturec.postpurchase feelingd.stimulus-response(d; Challenging)8.Marketing stimuli consist of the four Ps. Which is not one of these Ps?a.productb.politicalc.priced.promotion(b; Moderate)9.Which is not a part of the buyer’s black box?a.observable buyer responsesb.product choicec.need recognitiond.dealer choice(c; Challenging)10.The marketer wants to understand how the stimuli are changed into responses insidethe consumer’s _____, which has two parts. First, the buyer’s characteristicsinfluence how he or she perceives and reacts to the stimuli. Second, the buyer’sdecision process itself affects the buyer’s behavior.a.cultureb.black boxc.beliefd.lifestyle(b; Moderate)11.The marketer needs to understand the role played by all of the following except_____.a.the buyer’s cultureb.the buyer’s subculturec.the weatherd.the buyer’s social class(c; Easy)12._____ is the most basic cause of a person’s wants and behavior.a.Cultureb.Brand personalityc.Cognitive dissonanced.New product(a; Moderate)13.With the recent economic recovery from the _______crisis in 1998, Asia iscommonly regarded as the most attractive consumer market in the world.a.environmentalb.technologicalc.politicald.fincancial(d; Challenging)14.Understanding _______ is an essesntial task of marketing management.a.Individual behaviorb.buying behaviorc.group behaviord.market behavior(b; Challenging)15.Each culture contains smaller _____, or groups of people with shared value systemsbased on common life experiences and situations.a.alternative evaluationsb.cognitive dissonancesc.subculturesd.motives(c; Moderate)16.Three important Asian subcultures mentioned by the author include all except_____.a.Chineseb.Malaysc.Indiansd.Hispanics(d; Challenging)17.Western regions Chinese tend to follow the _______trend when making purchases.a.currentb.pastc.futured.important(a; Challenging)18.The majority of Beijing consumers will buy a watch to replace the broken one,They shop for the ______of the watch.a.rarityb.collectibilityc.styled.functionality(d; Moderate)19.This group are the social elite. Who are they?a.Upper uppers.b.Lower uppers.c.Upper middles.d.Middle class.(a; Moderate)20._____ are society’s relatively permanent and ordered divisions whose membersshare similar values, interests, and behaviors.a.Social classesb.Purchase decisionsc.Perceptionsd.Attitudes(a; Easy)21.What is one way that a social class is not measured?a.occupationcationc.incomed.number of children in the family(d; Easy)22._____ are ones to which the individual wishes to belong, as when a teenagebasketball player hopes to play someday for the Los Angeles Lakers.a.Membership groupsb.Aspirational groupsc.Reference groupsd.Leisure groups(b; Easy)23._____ are people within a reference group who, because of special skills,knowledge, personality, or other characteristics, exert influence on others.a.Opinion leadersb.Habitual buyersc.Charismatic personalitiesd.Perceptionists(a; Easy)24._____ marketers are now taking to the streets, as well as cafes, nightclubs, and theInternet, in record numbers. Their goal: to seek out the trendsetters in eachcommunity and subtly push then into talking up a specific brand to their friends and admirers.a.Familyb.Buzzc.Personalityd.Opinion(b; Easy)25.The _____ is the most important consumer buying organization in society.Marketers are interested in the roles and influence of the husband, wife, andchildren on the purchase of different products and services.a.familyb.social classc.opinion leaderrmation search(a; Easy)26. A _____ consists of the activities people are expected to perform according to thepersons around them.a.motiveb.rolec.lifestyled.perception(b; Easy)27.People often buy the kind of clothing that shows their _____ in society.a.attitudeb.statusc.learningd.motive(b; Easy)28. A buyer’s decisions also are influenced by _____ such as the buyer’s age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept.a.personal characteristicsb.learningc.habitual buying behaviord.variety-seeking buying behavior(a; Moderate)29.People change the goods and services they buy over time because of two importantfactors. These are _____.a.belief and attitudeb.perception and personalityc.age and life-cycle stage.d.groups and learning(c; Moderate)30.Sony recently overhauled its marketing approach in order to target products andservices to consumers based on their life stages. It created a new unit called theConsumer Segment Division, which has seven life-stage segments. Which of the following is not one of these segments?a.gen Yb. D.I.N.K.sc.opinion leadersd.zoomers(c; Easy)31.In Asia, credit card companies are known to develop different card types that targetdifferent _____.a.personalitiesb.professionalsc.culturesd.motivations(b; Easy)32._____ is a person’s pattern of living as expressed in his or her psychographics.a.Personalityb.Culturec.Lifestyled.Motive(c; Challenging)33.All of the following make up a person’s lifestyle except _____.a.AIO dimensionsb.interestsc.dissonance-reducing buying behaviord.opinions(c; Moderate)34.Several research firms have developed lifestyle classifications. The most widelyused is the _____.a.VALSb.AIOc.CIAd.B2B(a; Challenging)35._____ are people with so many resources that they can indulge in any or allconsumer self-orientation.a.Habitual buyersb.Actualizersc.Brand personalitiesd.Subcultures(b; Moderate)36._____ refers to the unique psychological characteristics that lead to relativelyconsistent and lasting responses to one’s own environment. It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.a.Alternative evaluationb.Beliefc.Cultured.Personality(d; Moderate)37.Researchers found that a number of well-known brands tended to be stronglyassociated with one particular trait, such as Levi’s with “ruggedness.” What is the name of the term that means a specific mix of human traits that may attribute to a particular brand?rmation searchb.social classc.brand personalityd.new product(c; Easy)38.Many marketers use a concept related to personality—a person’s self-concept. Thebasic self-concept premise is that people’s possessions contribute to and reflect their identities; that is, “we are what we have.” This leads consumers to _____.a.buy books to support their self-imagese brand personalitiesc.begin habitual buying behaviord.begin variety-seeking buying behavior(a; Challenging)39. A person’s buying choices are further influenced by four major psychologicalfactors. Which is not one of these factors?a.motivationb.perceptionc.habitual buying behaviord.learning(c; Moderate)40. A _____ is a need that is sufficiently pressing to direct the person to seeksatisfaction.a.lifestyleb.motivec.cultured.personality(b; Easy)41.The term _____ refers to qualitative research designed to probe consumers’ hidden,subconscious motivations.a.social classb.opinion leaderc.motivation researchd.need recognition(c; Easy)42.Maslow’s theory is that human needs are arranged in a _____ from the mostpressing at the bottom to the least pressing at the top.a.social classb.culturec.perceptiond.hierarchy(d; Easy)43.Maslow has a list of human needs from the most pressing to the least pressing. Theyinclude all of the following except _____.a.physiological needsb.safety needsc.need recognitiond.self-actualization(c; Moderate)44._____ is the process by which people select, organize, and interpret information toform a meaningful picture of the world.a.Personalityb.Perceptionc.Selective groupd.Habitual behavior(b; Moderate)45.People can form different perceptions of the same stimulus because of threeperceptual processes. All of the following name these processes except _____.a.selective attentionb.selective distortionc.selective attituded.selective retention(c; Challenging)46._____ is the tendency for people to screen out most of the information to which theyare exposed.a.Selective distortionb.Selective attitudec.Selective retentiond.Selective attention(d; Moderate)47._____describes the tendency of people to interpret information in a way that willsupport what they already believe.a.Selective distortionb.Selective attitudec.Selective retentiond.Selective attention(a; Challenging)48.People will forget much that they learn. They tend to retain information thatsupports their attitudes and beliefs. This is called _____.a.selective retentionb.selective distortionc.selective attituded.selective attention(a; Challenging)49._____ advertising is when consumers are affected by marketing messages withouteven knowing it.a.Alternative evaluationb.Subliminalplexd.Motive(b; Easy)50._____ describes changes in an individual’s behavior arising from experience.a.Lifestyleb.Learningc.Perceptiond.Cognitive dissonance(b; Easy)51.Learning occurs through the interplay of all of the following except _____.a.drivesb.stimulic.cuesd.dissonance behavior(d; Challenging)52._____ are minor stimuli that determine where, when, and how a person responds topurchasing an item.a.Cuesb.Drivesc.Messagesd.Personalities(a; Challenging)53.If the experience is rewarding, she will probably use the camera more and more.Her response to cameras will be _____.a. a learning experienceb. a beliefc.reinforcedd. a dissonance experience(c; Easy)54.The practical significance of _____ for marketers is that they can build up demandfor a product by associating it with strong drives, using motivating cues, andproviding positive reinforcement.a.alternative evaluationb.social classesc.learning theoryd.subcultures(c; Challenging)55. A _____ is a descriptive thought that a person has about something.a.lifestyleb.motivec.beliefd.habitual behavior(c; Easy)56._____ describes a person’s relatively consistent evaluations, feelings, andtendencies toward an object or idea.a.Lifestyleb.Motivec.Habitual behaviord.Attitude(d; Moderate)57. A person’s attitudes fit into a pattern, and to change one attitude may requiredifficult adjustments in many others. Thus, a company should _____ try to fit its products into existing attitudes rather than attempt to change attitudes.uallyb.notc.once in a whiled.seldom(a; Easy)58.Consumers undertake _____ when they are highly involved in a purchase andperceive significant differences among brands.a.postpurchase behaviorplex buying behaviorc.opinion leadersd.dissonance(b; Challenging)59._____ occurs when consumers are highly involved with an expensive, infrequent, orrisky purchase but see little difference among brands.a.Brand personalityb.Dissonance-reducing buying behaviorplex buying behaviord.Consumer market(b; Challenging)60.After a purchase, consumers might experience _____ when they notice certaindisadvantages of the purchased carpet brand and hear favorable things about brands not purchased.a.postpurchase cultureb.perceptionc.postpurchase dissonanced.purchase decision(c; Moderate)61._____ occurs under conditions of low consumer involvement and little significantbrand difference. Consumers have little involvement in this product category – they simply go to the store and reach for a brand.a.Alternative evaluationb.Habitual buying behaviorc.Brand personalityd.Opinion leader(b; Moderate)62.All of the following are part of habitual buying behavior except which one?a.Consumers search extensively for information about the brands.b.Consumer behavior does not pass through the usual belief – attitude – behaviorsequence.c.Ad repetition creates brand familiarity rather than brand conviction.d.The buying process involves brand beliefs formed by passive learning.(a; Challenging)63.With habitual buying behavior, buyers are not highly committed to any brands;marketers of low-involvement products with few brand differences often use _____ and _____ promotions to stimulate product trial.a.belief; attitudeb.learning; attitudec.price; salesd.culture; learning(c; Challenging)64.Consumers undertake _____ in situations characterized by low consumerinvolvement but significant perceived brand differences. In such cases, consumers often do a lot of brand switching.a.dissonance buying behaviorplex buying behaviorc.need recognition behaviord.variety-seeking buying behavior(d; Challenging)65.Which of the following does not encourage habitual buying behavior?a.dominating shelf spaceb.running frequent reminder advertisingc.keeping shelves fully stockedd.putting out new products(d; Easy)66.What is one thing that challenger firms do not do to encourage habitual buyers to trytheir products?a.They offer lower prices.b.They advertise special deals.c.They put their products high on the shelf to be above all the others.d.They give out coupons and free samples.(c; Easy)67.The buyer decision process consists of five stages. Which of the following is notone of these stages?a.need recognitionrmation searchc.variety-seeking buying behaviord.purchase decision(c; Challenging)68.The buying process starts with _____— the buyer recognizes a problem or need.a.need recognitionrmation searchc.evaluation of alternativesd.purchase decision(a; Easy)69.If the consumer’s drive is strong and a satisfying product is near at hand, theconsumer is likely to buy it then. If not, the consumer may store the need inmemory or undertake a(n) _____.a.brand personalityb.alternative evaluationc.postpurchase behaviorrmation search(d; Challenging)70.The consumer can obtain information from any of several sources. Which is notone of these sources?a.personalmercialc.attituded.public(c; Moderate)71.The most effective source that consumers obtain information from is _____ becauseit legitimizes or evaluates products for the buyer.mercialb.publicc.experimentald.personal(d; Challenging)72.What is the only promotion method that is of consumers, by consumers, and forconsumers?a.public sourcesb.word-of-mouth sourcesmercial sourcesd.subculture sources(b; Moderate)73.The marketer needs to know about _____— that is, how the consumer processesinformation to arrive at brand choices.a.alternative evaluationb.opinion leadersc.lifestyled.habitual buying behavior(a; Moderate)74.Consumers arrive at attitudes toward different brands through some evaluationprocedures. Which describes how this happens?a.Consumers use careful calculations and logical thinking.b.Consumers sometimes do little or no evaluating; instead they buy on impulseand rely on intuition.c.Sometimes consumers turn to friends for advice.d.All of the above apply.(d; Easy)75.Generally, the consumer’s purchase decision will be to buy the most preferredbrand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?a.postpurchase behaviorb.attitude of othersc.cognitive dissonanced.habitual buying behavior(b; Challenging)76.The marketer’s job does not end when the product is bought. After purchasing theproduct, the consumer will be satisfied or dissatisfied and will engage in _____.a.habitual buying behaviorb.alternative evaluationc.postpurchase behaviord.variety-seeking buying behavior(c; Easy)77.What determines whether the buyer is satisfied or dissatisfied with a purchase? Theanswer lies in the relationship between the consumer’s expectations and theproduct’s _____.a.perceived performanceb.brand personalityc.recognitiond.consumer market(a; Easy)78.Almost all major purchases result in _____, or discomfort caused by postpurchaseconflict.a.opinion leadersb.cognitive dissonancec.purchase decisionsplex buying behavior(b; Moderate)79._____ is a key to building lasting relationships with consumers.a.Personalityb.Alternative evaluationc.Need recognitiond.Customer satisfaction(d; Moderate)panies should set up systems that _____ customers to complain.a.discourageb.encouragec.do not allowd.none of the above(b; Easy)81. A new product is a good, service, or idea that is perceived by some potentialcustomers as new. Our interest is in how consumers learn about products for the first time and make decisions to buy them. This is called the _____.a.new product recognitionb.adoption processc.variety-seeking buying behaviorrmation search(b; Moderate)82.Which is not one of the stages that customers go through in the process of adoptinga new product?a.awarenessb.interestc.evaluationd.culture(d; Easy)83.Relative advantage, compatibility, complexity, divisibility, and communicability arecharacteristics of _____.a.alternative evaluationb.dissonance-reducing buying behaviorc.influence of product on rate of adoptiond.habitual buying behavior(c; Challenging)True – False84.Mcdonald’s has not performed better than its global competitors like KentuckyFried Chicken, Burger King and Wendy’s.(False; Easy;)85.Mcdonald’s in Asia is an interesting example of segmentation by time of day. (True; Moderate)86.Children and young people are the only segments the McDonald’s serve in Asia. (False; Easy)87.Consumer buying behavior refers to the buying behavior of businesses.(False; Easy)88.The central question for marketers is: How do consumers respond to variousmarketing efforts the company might use? The starting point is called the stimulus-response of buyer behavior.(True; Moderate)89. A dissonance-reducing buying behavior is designed to probe consumers’ hidden,subconscious motivations.(False; Challenging)90.Each culture contains smaller cognitive dissonance, or groups of people with sharedvalue systems based on common life experiences and situations.(False; Moderate)91.Consumers’ behavior is also influenced by the demographic segment.(True; Easy)92.Younger consumers are better off financially than mature consumers. They are theideal market for exotic travel, restaurants, high-tech home entertainment products, and leisure goods and services.(False; Easy)93.Social classes are society’s relatively permanent and ordered divisions whosemembers share similar values, interests, and behaviors.(True; Easy)94.Social classes are now taking to the streets, as well as cafes, nightclubs, and theInternet, in record numbers. Their goal: to seek out the trendsetters in eachcommunity and subtly push them into talking up a specific brand to their friends and admirers.(False; Moderate)95.Lifestyle is a person’s pattern of living as expressed in his or her psychographics. (True; Easy)96. A belief is the specific mix of human traits that may be attributed to a particularbrand.(False; Moderate)97. A person’s buying choices are further influenced by four major psychologicalfactors: motivation, perception, learning, and beliefs and attitudes.(True; Easy)98. A motive occurs when consumers are highly involved with an expensive,infrequent, or risky purchase but see little difference among brands.(False; Easy)99.Maslow’s theory is that human needs are arranged in a hierarchy. They includephysiological needs, safety needs, social needs, esteem needs, and self-actualization needs. An unsatisfied need motivates one to take action to satisfy it.(True; Moderate)100.Alternative evaluation is the process by which people select, organize, and interpret information to form a meaningful picture of the world.(False; Challenging)101.Consumers undertake complex buying behavior when they are highly involved in a purchase and perceive significant differences among brands.(True; Easy)102.Dissonance-reducing buying behavior occurs when consumers are highly involved with an expensive, infrequent, or risky purchase but see a lot of difference among brands.(False; Challenging)103.Alternative evaluation is how the consumer processes information to arrive at brand choices. Consumers do not use a simple and single evaluation process in all buying situations.(True; Moderate)104.The consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and purchase decision. The first factor is need recognition.(False; Moderate)105.After purchasing the product, the consumer will be satisfied or dissatisfied and will engage in postpurchase behavior.(True; Easy)106.Almost all major purchases result in cognitive dissonance, or discomfort caused by postpurchase conflict.(True; Easy)107.When a consumer learns about a new product for the first time and makes a decision to try it, it is called the alternative evaluation process.(False; Moderate)108.People differ greatly in their readiness to try new products. In each product area, there are “consumption pioneers.” They are also called laggards.(False; Challenging)109.Early adopters are guided by respect—they are opinion leaders in their communities and adopt new ideas early but carefully.(True; Moderate)110.The early majority are deliberate—although they rarely are leaders, they adopt new ideas before the average person.(True; Moderate)111.The late majorities are skeptical—they adopt an innovation only after their friends have tried it.(False; Challenging)112.In general, innovators tend to be relatively older, more mature, and have a lower income than late adopters.(False; Challenging)113.Five characteristics are especially important in influencing an innovation’s rate of adoption. Two of these are relative advantage and compatibility.(True; Moderate)114.Other characteristics influence the rate of adoption, such as postpurchase behavior. (False; Easy)115.Although consumers in different countries have different values, attitudes, and behaviors, the products they buy are very similar to each other.(False; Challenging)Essay116.What is McDonald’s well publicized formula?.McDonald’s well publicized formula is QCSV, that is, quality (of its food),cleanliness (of its dining environment), service (of its responsiveness and quality staff) and value (i.e. price value of its meals).(Challenging; p. 138)117.Cultural factors exert a broad and deep influence on consumer behavior. The marketer needs to understand the role played by the buyer’s culture, subculture, and social class. Describe the differences between culture, subculture, and social class.Answer: Culture is the most basic cause of a person’s wants and behavior. Eachculture contains smaller subcultures, or groups of people with shared value systems based on common life experiences and situations. Subcultures include nationalities, religions, racial groups, and geographic regions. Social classes are society’srelatively permanent and ordered divisions whose members share similar values,interests, and behaviors.(Challenging; pp. 139-142)118.A consumer’s behavior also is influenced by social factors, such as the consumer’s small groups, family, and social roles and status. Explain the differences between these social factors.Answer: Small groups to which a person belongs have a direct influence on what a person buys. Reference groups serve as direct (face-to-face) or indirect points of comparison or reference in forming a person’s attitudes or behavior. Anaspirational group is one to which the individual wishes to belong. Referencegroups expose a person to new behaviors and lifestyles, influence a person’sattitudes and self-concept, and create pressures to conform that may affect theperson’s product and brand choices. Opinion leaders are also included in reference groups. The family is the most important consumer buying organization in society.Marketers are interested in the roles and influence of each member. Social roles and status—Anna Flores plays the role of a daughter and a wife, and in her company she plays the role of a brand manager. A role consists of the activities people areexpected to perform according to the persons around them. Anna will buy the kind of clothes that reflect her role and status.(Moderate; pp. 143-146)119.Lifestyle segmentation can also be used to understand Internet behavior. Forester developed its “Technographics” scheme, which segments consumers according to motivation, desire, and ability to invest in technology. Name three of thesesegments, and tell what they mean.Answer: 1) Fast Forwards: the biggest spenders on computer technology. FastForwards are early adopters of new technology for home, office, and personal use.2) New Age Nurturers: also big spenders but focused on technology for home uses,such as a family PC. 3) Mouse Potatoes: consumers who are dedicated tointeractive entertainment and willing to spend for the latest in “technotainment.” (Challenging; pp. 150)120.Each person’s distinct personality influences his or her buying behavior.Personality is usually described in terms of traits. What are these traits, and how do they affect the way people purchase items?Answer: Personality is described in terms of traits such as self-confidence,dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.Personality can be useful in analyzing behavior for certain products. For example, coffee marketers have discovered that heavy coffee drinkers tend to be high onsociability.(Easy; p. 150)121.A brand personality is the specific mix of human traits that may be attributed to a particular brand. One researcher identified five brand personality traits. Name three of these traits, and tell about them.Answer: 1) Sincerity (down-to-earth, honest, wholesome, and cheerful). 2)Excitement (daring, spirited, imaginative, and up-to-date). 3) Competence (reliable, intelligent, and successful). 4) Sophistication (upper class and charming). 5)Ruggedness (outdoorsy and tough).(Moderate; pp. 150)122.The market leader will try to encourage habitual buying behavior by dominating shelf space, keeping shelves fully stocked, and running frequent reminderadvertising. What are three things that challenger firms will do to encouragevariety-seeking behavior by consumers?Answer: 1) Offer lower prices. 2) Offer special deals. 3) Offer coupons. 4) Offer free samples. 5) Run advertising that presents reasons for trying something new. (Easy; p. 157)21。

消费者行为ch6消费者动机(PPT30页)

消费者行为ch6消费者动机(PPT30页)
β=f (P , E) 此函数表示「行为是个人(Person)与环境 (Environment)两者的函数」。 个人与环境构成了所谓的生活空间或心理力场。 生活空间是指在某一时点下,对一个人会产生影响的所 有力量的整体。
消费者行为Chapter 6消费者动机
6-4
期望价值理论
主要论点认为消费行为的强度是预期该行为可以获致 某一特定价值的可能性,与该价值对个人所具有的重 要性两者间的函数关系。
6-28
产品涉入、广告涉入,与自我涉入
指消费者对于某一特定产品类的感 产品涉入 兴趣程度。
指消费者对于处理广告讯息的感兴 广告涉入 趣程度。
是指消费者认为某一产品对于其自 自我涉入 我概念的重要程度。
消费者行为Chapter 6消费者动机
6-29
强化消费者涉入的方法
诉诸消费者的享乐需要。
利用较为新奇的刺刺激激消。费者的感官
趋向-趋向冲突:在两个具有吸引力的替代方案中进 行抉择
趋向-规避冲突:当消费者对某一事物既希望趋向又 想规避所引发的冲突
规避-规避冲突:面临的可能是两个具有负面风险的
替代方案,因此必须在两者间做一抉择以尽可能地降
低其买风衣险服?
既期待又怕受伤害 看电影?
消费者行为Chapter 6消费者动机
两害相权取其轻
具 有 成是就对需驱要使的别是人人指去会做追企其求本友来善没及亲密 图 去 超想越去别做人之,事的能并人力要的际求需关要系,之也欲望,
达 到 某就些是标权准力,需也要同是时一有种种追让求别对人喜欢 很 大追他求人成具功有的影和驱响接动力受力的的。欲欲望望。。
消费者行为Chapter 6消费者动机
6-10
来自生理上的变化。

朗文3A Chapter6复习提要资料讲解

朗文3A Chapter6复习提要资料讲解

朗文3A C h a p t e r6复习提要《朗文英语3A》复习提要Chapter 6: A trip to the beach(去沙滩上的一次旅行)I. 经过第6章的学习,下面的新短语我们不仅要准确无误地读,还要知道它们的中文意思,并且能够不看书进行英汉互译。

collect shell s 收集贝壳listen to the wave s听海浪声swallow salty water吞咸咸的水smell and eat food on a barbecue一边闻一边吃烧烤食物touch the warm sand摸暖暖的沙子walk on the sand走在沙子上II. 第6章中,我们还学习了一些很重要的句型,小朋友先来读一读吧:1.--What do you like do ing at the beach, children?(你们在沙滩上喜欢做什么啊,孩子们?)--I like collect ing shells.(我喜欢收集贝壳。

)注意:在沙滩上我们用的介词是at,构成at the beach。

2.--What do n’t you like do ing at the beach?(你不喜欢在沙滩上做什么?--I don’t like walk ing on the sand.(我不喜欢在沙滩上走。

)在这一部分我们学习了一个非常重要的句型:like+ doing(喜欢做某事)。

小朋友们,除了课本上的句子,你能用like+ doing来告诉爸爸妈妈你喜欢做的事情么?你们先来看看Monica平时爱做的事情吧:--What do you like doing, Monica?-- I like singing, shopping, lisenting to music and eating ice cream.接下来,小朋友们,你们来试一试吧。

你们能用I don’t like…ing….来告诉爸爸妈妈你们不喜欢做的事情么,比如: I don’t like doing my homework. I don’t likesleeping. I don’t like eating eggs. I don’t like playing in the rain. III. C部分学完后,小朋友们,你们要达到以下的要求哦。

Chapter 6 课后答案

Chapter 6 课后答案

Chapter 6 答案Pragmatics1. Define the following terms briefly.(1)pragmatics: a branch of linguistics that studies language in use.(2)deixis: the marking of the orientation or position of entities and situationswith respect to certain points of reference such as the place (here/there) andtime (now/then) of utterance.(3)reference: (in semantics) the relationship between words and the things, actions,events, and qualities they stand for.(4)anaphora: a process where a word or phrase (anaphor) refers back to anotherword or phrase which was used earlier in a text or conversation.(5)presupposition: implicit assumptions about the world required to make anutterance meaningful or appropriate, e.g. “some tea has already been taken”is a presupposition of “Take some more tea!”(6) Speech Act Theory: The theory was proposed by J. L. Austin and has beendeveloped by J. R. Searle. Basically, they believe that language is not only usedto inform or to describe things, it is often used to “do things”, to performacts. In saying “Sorry”, you are performing an act of apology.(7)indirect speech act: an utterance whose literal meaning (location) and intendedmeaning (illocution) are different. For example, Can you pass thesalt? is literally a yes/no question but is usually uttered as a request or politedirective for action.(8)the Cooperative Principle: a principle proposed by the philosopher PaulGrice whereby those involved in communication assume that both partieswill normally seek to cooperate with each other to establish agreed meaning.It is composed of 4 maxims: quality, quantity, relation and manner.(9)the Politeness Principle: politeness is regarded by most interlocutors as ameans or strategy which is used by a speaker to achieve various purposes,such as saving face, establishing and maintaining harmonious social relationsin conversation. This principle requires speakers to “minimize the expressionof impolite beliefs”. It is composed of 6 maxims: Maxims of Tact, Generosity,Approbation, Modesty, Agreement and Sympathy.(10) conversational implicature: the use of conversational maxims in the CooperativePrinciple to produce extra meaning during conversation.2. Deictic expressions: I, now, you, that, here, tomorrow.3. Anaphoric expressions: she, him, it.4. (1) He bought the beer.(2) You have a watch.(3) We bought a car.5.Direct acts: (1)/(5); Indirect acts: (2)/(3)/(4)6.(a) The Maxim of Quality: (1) Do not say what you believe to be false;(2) Do notsay that for which you lack adequate evidence.(b) The Maxim of Quantity: (1) Make your contribution as informative as is required(for the current purpose of the exchange); (2) Do not make your contributionmore informative than is required.(c) The Maxim of Relation: Be relevant.(d) The Maxim of Manner: Be perspicuous (1) Avoid obscurity of expression;(2)Avoid ambiguity; (3) Be brief (avoid unnecessary prolixity); (4) Be orderly.7.The speaker is particularly careful about the maxim of Agreement in PP. The response begins with “well” rather than “no” in order to minimize disagreement between the speaker and hearer.8.It is an indirect speech act. Carol invites Lara to a party, but Lara wants to decline the invitation. To be polite, she doesn’t choose a directrefusal, instead she says “I’ve got an exam tomorrow” as a reasonable excuse to decline the invitation. In this way, she minimizes the expression of impolite beliefs, thus the utterance conforms to PP.。

翻译教程Chapter 6PPT课件

翻译教程Chapter 6PPT课件

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COHESION
• Next we consider the relations between
sentences. The most common forms these take are connectives denoting addition, contradiction, contrast, result, etc.
pragmatic features.
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Coherence
• Consider first its genre • Next, consider the structure of the text
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• the structure of the text :a thesihe group are grammatical • the collocation and the word are lexical.
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CONTRASTS
• Climax or focus can also be marked by a
negative-positive sequence, where the
negative is likely to introduce an opposite or a heightened meaning. Contrasts or oppositions are one of the most powerful cohesive factors in discourse. Other types of contrast are normally signalled by comparatives and superlatives.

chapter6 社教类节目

chapter6 社教类节目

社会政治类。 (1)社会政治类。以反映一个时期内的重大社会问
题、社会现象、历史事件等为题材的节目。如获首届电 社会现象、历史事件等为题材的节目。 视社教节目奖的《神州风采》 今日说法》 视社教节目奖的《神州风采》,《今日说法》。
经济类。以经济信息、经济政策、 (2)经济类。以经济信息、经济政策、经济活动和经
科技类。即以普及科学技术、关注科学问题、 (4)科技类。即以普及科学技术、关注科学问题、贴近
科技生活、阐释科技现象、弘扬科学精神、 科技生活、阐释科技现象、弘扬科学精神、展现科学魅力为 题材的社教类节目。2001年 题材的社教类节目。2001年7月9日正式开播的中央电视台科 教频道,更是以“教育品格、科学品质、文化品位”的定位 教频道,更是以“教育品格、科学品质、文化品位” 亮相,展示了科技类节目的发展前景。 亮相,展示了科技类节目的发展前景。
• 按年龄对象分类,可分为老年节目 、青少年节目 按年龄对象分类,
和少儿节目,如中央电视台的《夕阳红》 和少儿节目,如中央电视台的《夕阳红》、《十二演播 第二起跑线》 大风车》 室》、《第二起跑线》和《大风车》等。
2、按受众对象(传播对象属性)分类 按受众对象(传播对象属性)
• 按性别对象分类,突出表现为妇女节目,如中央电视台 按性别对象分类,突出表现为妇女节目,
的《半边天》,湖南长沙电视台女性频道的《21世纪我们做 半边天》 湖南长沙电视台女性频道的《 世纪我们做 女人》 女人》等。
• 按地域对象分类,有港澳台节目和对外节目,如中央电 按地域对象分类,有港澳台节目和对外节目,
视台的《天涯共此时》、《两岸关系论坛》和《中国旅游》 视台的《天涯共此时》 两岸关系论坛》 中国旅游》 等。
一、社教栏目的类别
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Mitsubishi Motors v. Soler Chrysler-Plymouth In 1979, Soler Chrysler-Plymouth, Inc., became a distributor for CISA, a Swiss subsidiary of Chrysler. Soler was to sell Plymouth cars in Puerto Rico. Mitsubishi Motors was a joint venture between CISA and Mitsubishi Heavy Industries, Inc. CISA, Soler, and Mitsubishi Motors entered into an agreement that contained the following clause: Arbitration of certain matters: All disputes, controversies, or differences which may arise between MMC and Buyer (Soler)… shall be finally settled by arbitration in Japan in accordance with the rules and regulations of the Japan Commercial Arbitration Association.
Justice Stewart:…A contractual provision specifying in advance the forum in which disputes shall be litigated and the law to be applied is an almost indispensable precondition to achievement of the orderliness and predictability essential to any international business transaction. Furthermore, such a provision obviates the danger that a dispute under the agreement might be submitted to a forum hostile to the interests of one of the parties or unfamiliar with the problem involved. A parochial refusal by the courts of one country to enforce an international arbitration agreement would not only frustrate these purposes, but would invite unseemly and mutually destructive jockeying by the parties to secure tactical litigation advantages… “…We cannot have trade and commerce in world markets and international waters exclusively on our terms, governed by our laws, and resolved in our courts.” For all these reasons we hold that the agreement of the parties in this case to arbitrate any dispute arising out of their international commercial transaction is to be respected and enforced by the federal courts in accordance with the explicit provisions of the Arbitration Act. Reversed and remanded.
Scherk v. Alberto-Culver Alberto-Culver Co., a Delprincipal office in Illinois, manufactures toiletries and hair products in the United States and abroad. In February 1969, it signed in Austria a contract to purchase three businesses of Fritz Scherk (a German citizen) that were organized under German and Liechtenstein laws, as well as the trademarks to related cosmetics. In the contract, Scherk warranted that he had the sole and unencumbered ownership of these trademarks. The contract also contained a clause that provided that “any controversy or claim that shall arise out of this agreement or the breach thereof would be referred to arbitration before the International Chamber of Commerce in Paris, France, and that the laws of Illinois shall govern.” One year after the closing, Alberto-Culver discovered that others had claims to Scherk’s trademarks. Alberto-Culver tried to rescind the contract; Scherk refused, and Alberto filed suit in Illinois Federal District Court claiming that the misrepresentations violated the Securities and Exchange Act, sec. 10(b) and the SEC rule 10b-5. Scherk moved to dismiss or to stay the action pending arbitration. In the US District Court, the motion to dismiss was denied and arbitration was enjoined. The Court Appeals affirmed. The Supreme Court granted certiorari.
IV. Change of attitudes in the U.S. and the U.K. towards arbitration
1. Traditional hostility of U.S. and English courts towards arbitration 1) Judicial review of arbitral awards 2) Appellant jurisdiction of appeals against arbitral awards 2. Change of attitudes General respect for the parties’ right to choosing arbitration
The agreement worked for several years until during a slowdown, Mitsubishi filed a request for arbitration in Tokyo and also filed an action in Federal District Court to compel arbitration. Soler claimed that antitrust as well as other violations were involved that should not be addressed by arbitration. The District Court ordered arbitration. The Court of Appeals reversed the part of the order submitting Soler’s antitrust claim to arbitration. The Supreme Court granted certiorari. Justice Blackmun: … As international trade has expanded in recent decades, so too has the use of international arbitration to resolve disputes arising in the course of that trade. The controversies that international arbitral institutions are called upon to resolve have increased in diversity as well as in complexity. Yet the potentials of these tribunals for efficient disposition of legal disagreements arising from commercial relations has not yet been tested. If they are to take a central place in the international legal order, national courts will need to ‘shake off the old judicial hostility to arbitration, and also their customary and understandable unwillingness to cede jurisdiction of a claim arising under domestic law to a foreign or transnational tribunal. To this extent, at least, it will be necessary for national courts to subordinate domestic notions of arbitrability to the international policy favoring commercial arbitration. Affirmed in part, reversed in part, and remanded.
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