Case study2
Case Study
Case Study 1•Richard’s sincere compliments on the wonderful meal misunderstood by the Egyptian family becauseRichard chose to praise the food itself rather than thetotal evening in their home.Case Study 2•The American teacher feel frustrated with a Korean student in his class because she never asked questions. He later realized that Koreans students regard asking questions as impolite and disrespectful.Case Study 3•Luz from the Dominican Republic took American Mary’s walkman without permission because Luz regarded her asa member of the family, in which, possessions are sharedby everyone.Case Study 4•Many foreign visitors to America feel that Americans are so cold and distant because they seldom engage themselves entirely in a friendships.Case Study 5• A Canadian tourist offered his Chinese guide a bottle of beer, but the guide refused even though he liked beer very much. The Chinese guide was just being modest and polite and expected to refuse twice before finally accepting the beer on the third offer.Case Study 6•Litz was surprised her visiting Chinese mother-in-law decided to leave only two days afterher arrival in Finland.•This was because the mother of her Chinese husband overheard her ask him: “how long is she going tostay?” Her husband’s mother believed she was nolonger welcome.Case Study 7•Japanese foreign student was embarrassed when her college friends brought over some old furniture and appliances to help her be more comfortable in her newhome. She was embarrassed because she believed it would be rude and impolite not to offer them gifts in returnCase Study 8•Amy and her family live in America. They are Chinese. On Christmas Eve, Amy invited her American friend and family to have dinner with them in their home. Amy’s mother cooked them Chinese dishes instead of traditional American Christmas food and her family behaved as normal when eating their food. Her mother taught her that she should be proud of her cultural differences. The only shame is to have shameCase Study 9• A young Canadian executive surprised to discover that a previous business arrangement made by both him and his young Japanese counterpart had been rejected by his retired grandfather at a meeting.•The young Japanese chairman simply nodded and accepted his gra ndfather’s comments because he respected his grandfather’s authority and was loyal and obedient to him.Case Study 10• A young Japanese general manager felt extremely surprised when Mr. Legrand, a French engineerworking for his company, decided not to accept aposition in the Middle East which offered promotionand more money.•What surprised him was that Mr. Legrand chose to talk to his wife first before making his decision.•Japanese men seldom discuss this matter with their wives.Case Study 11• A Japanese girl felt shocked and insulted when the shop assistant did not apologize for the broken lampshe had bought.•She was shocked by his behavior because in Japan, shop assistants would treat customers like gods andwould be very apologetic.Case Study 12• A welcome dinner held by one of Canada’s leading banksfor the Chinese delegation was not a success because the Chinese did not receive any welcome speeches or toasts to good health during the meal.Case Study 13•The Americans did not recognize the Japanese government’s intention to consider their ultimatum of surrender because the translated word “Mokusatsu” had two meanings. The first meant “to take no notice of” and the second meant “to consider”. The Americans unfortunately believed that their ultimatum had been rejected.Case Study 14•The translator had a problem on how to translate the names “Yang” and “Liu” in one of Mao’s poems.•The general rule here is that it is better not to translate people’s names, road names, city names and so on.Case Study 15•The translated text from a Chinese travel brochure about the Dragon Boat Festival unsuitable for a foreign visitor because the text assumed the reader was already familiar with Chinese history and culture.•The text did not provide any historical background information to the event nor give the visitor any important travel information.Case Study 16•When we compare different translations of the same text we can discover the cultural gaps and learn waysto bridge those gaps for better communication.Case Study 17•On a flight from Japan to Hong Kong, Chinese businessman Chu Hon-fai felt uncomfortable with the American businessman’s approach to using first name terms as friendly gesture and by calling him by his Chinese first name. He’s never called Hon-fai at home. He thinks the American would be rather insensitive to Chinesecustoms.Case Study 18•An American was a dinner guest in a Pakistani household.He had a delicious meal and was no longer hungry. The hostess asked him several times if he would like more curry as his plate was empty. She continued to offer him more because she believed that he only refused more curry out of politeness and that he would accept more on the third or fourth offer.Case Study 19•An visiting Canadian professor Ron Kelly give so much praise that seemed irrelevant before finally mentioning his difficult problem with his Chinese hosts in Sichuan. This was because he realised that Chinese people prefer harmony and put emphasis on saving face and establishing good relations. He learned that this way to communicate his message was more productive in China.Case Study 20•Letters of Request written in Chinese are different fromthose written in English because they are usually indirect and give reasons before making the request.。
case study和field study
Case study和field study是两种常见的研究方法，它们在社会科学研究中扮演着重要的角色。
本文将就这两种研究方法进行深入探讨，从定义、特点、应用领域和优缺点等方面展开阐述。
一、案例研究（case study）1.定义案例研究是一种深入细致地对一个个案或少数几个相关个案进行全面分析和研究的方法。
在案例研究中，研究者会就研究对象的历史、背景、活动等方面进行深入的了解和研究。
2.特点（1）深入性：案例研究具有深入细致地对个案进行研究的特点，能够全面深入地了解个案的方方面面。
（2）个别性：案例研究侧重于对个别个案进行研究，而非对整体进行概括分析。
（3）多样性：案例研究可以涉及多种类型的个案，如个人、组织、事件等。
3.应用领域案例研究在社会科学领域有着广泛的应用，尤其在管理学、教育学、心理学等领域有着重要地位。
通过案例研究，研究者可以深入了解个案的内在规律，为理论的建构和验证提供重要依据。
4.优缺点（1）优点：案例研究能够深入了解个案的方方面面，有利于发现新现象、构建新理论，具有较高的启发性和反思性。
（2）缺点：由于案例研究的个别性和局限性，其研究结果通常具有一定的局限性，难以进行横向比较和总体推广。
二、实地研究（field study）1.定义实地研究是一种通过实地调查和观察的方式进行研究的方法。
在实地研究中，研究者会亲自前往研究对象所在的环境进行深入观察和调查，以获取真实、客观的数据和信息。
2.特点（1）真实性：实地研究可以获取真实、客观的数据和信息，有利于揭示事物的真实状态和规律。
（2）全面性：实地研究可以全面地观察和调查研究对象，获取丰富的信息和数据。
（3）灵活性：实地研究能够根据实际情况进行灵活的调整和改进，有利于获取更加准确的数据和信息。
3.应用领域实地研究在人类学、地理学、生态学等领域有着广泛的应用，尤其对于需要直接观察、调查的研究对象具有重要意义。
通过实地研究，研究者可以深入了解研究对象所在的环境、文化和社会生活，为理论的建构和实践的开展提供重要支持。
个案研究法(Case Study)
个案研究法（Case Study）陈姿伶中兴大学农业推广教育研究所早在1870年，美国哈佛大学法学院即创用此一个案研究法来训练学生思考法律的原理原则。
依叶重新（2001）的考证，此法最初多用于医学方面，应用于研究病人的案例；尔后，陆续地于心理学、社会学及工商管理学等领域相继被沿用，至今于教育界的运用也相当广泛，大都采此法于教学与相关的学习研究上，或者应用于教育心理与儿童心理等领域，特别对于超常儿童、特殊才能儿童、学习落后或低度缺陷儿童等类型学习者的心理研究。
而在这当中几位举足轻重的关键学者，如实验心理学家菲吉纳于1860年创立新物法，针对个别对象，进行有系统的感官研究，建立著名的Fecher’s Law。
之后，弗洛伊德及皮亚杰等，于其所涉及的相关研究中皆不难发现「个案研究法」被运用的例证。
以弗洛伊德为例，可被视为是运用个案研究法于精神病学的先驱，就其处理精神神经症的病人方面言之，则是致力于发现所谓的「一致的经验模式」。
在其细心的探求下，使得病人能够回忆自己在儿童及年轻时代所发生的，但却已遗忘良久的，有关创伤性的或与性有关的意外事件，根据弗洛伊德的假设：这些意外事件或可用来解释病人的神经性行为，以所曾研究之Sergei Petrov 的—位狼人（the Wolf Man）的生活史来说，其最后并以「来自婴幼期神经症的生活史」（From the History of an Infantile Neurosis）为标题，将研究结果撰写成书并于1918年出版问世，此书则是弗洛伊德应用个案研究的典型例举之一，且其所归结获致之个案的结果，事实上与其假设一致吻合，这亦使得心理的个案分析因此一时蔚为时尚，且被认定视为一项有效的处理事情的方法。
总言之，个案的运用与分析，在法律和医学知识的传授上，早就成为最基本的教学工具之一。
法律的名词称个案为「案例」或「判例」，医学的名词则称其为「病例」。
至于个案分析在社会学上的发展沿革，则可依年代顺序归纳如下：（1）1908年，哈佛大学创设企业管理研究所，由经济学家Edwin F, Gay担任首任院长，他认为企管教学，应仿效哈佛法学院的教学方法，Gay称作「问题方法」（problem method），自此哈佛大学设置个案发展单位。
体验商务英语综合教程2 unit2 Case study
Our advertising budget is 300,000 – at least!
Share costs on a 70%/30% basis (70% Lifetime Holidays ) Media: include radio advertising. Investment and profits 50%/50%basis. We suggest that your company manages the project because of your greater experience and knowledge of selling online.
We reach an agreement on a joint venture!
We need a four-year contract. Our destinations is offer all the holidays in both companies’. Our customers aim at all age groups. We can provide car hire and insurance services as they are very profitable for your company. Our advertising budget is 250,000 pounds. Share costs on 50/50 basis. Media ：Mail shots and press adverting. Investment and profits 50%/50% basis. We decided that we manages the project together.
国贸习题
第五章国际货物买卖合同的标的商品的品质【Case Study 1】我国出口苹果酒一批，名称为“APPLE WINE”, 我出口方在所有单据上均用“APPLE WINE”,不料，货到国外后遭受海关扣留罚款，因为该批货的内外包装均写的是“CIDER”字样。
商品的品质【Case Study 2】青岛某公司向日本出口一批苹果。
合同及来证上均写的是三级品，但发货时才发现三级苹果库存告罄，于是该公司改以二级品交货，并在发票上加注:“二级苹果仍按三级计价”。
货抵买方后,遭买方拒绝。
请问：在上述情况下，买方有无拒付的权利，为什么？【Case Study3】北京某公司向伊拉克出口北京冻鸭一批，合同规定：所有鸭子必须按伊斯兰教方法屠宰。
但该公司并不清楚伊斯兰教的宰法，在加工时改用科学的“钳杀法”。
货到国外后遭对方拒收，并通知该公司，或当地销毁，或立即退货。
问造成损失的原因是什么？【Case Study 4】A公司从国外进口一批青霉素油剂，合同规定该商品品质“以英国药局1953年标准为准”，但货到目的港后，发现商品有异样，于是请商检部门进行检验。
经反复查明，在英国药局1953年版本内没有青霉素油剂的规格标准，结果商检人员无法检验，从而使A公司对外索赔失去了根据。
商品的数量【Case Study 5】大连某进出口公司向日本出口一批大米，在洽谈时，谈妥出口2000公吨，每公吨收280美元FOB大连。
但在签订合同时，在合同上只笼统地写了2000吨，我方当事人认为合同上的吨就是指公吨而言，而发货时日商却要求按长吨供货。
问：外商的要求是否合理？我方应接受的教训是什么？【Case Study 6】合同中数量条款规定“10,000MT 5% more or less at the seller’s option”，卖方正待交货时，该货国际市场价格大幅度下跌，问：（1）如果你是卖方，拟实际交货多少数量？（2）如果你是买方，在磋商合同条款时，有何注意事项？【Case Study 7】中国某公司从国外进口小麦，合同规定：数量200万公吨，每公吨100美元。
英语论文案例分析-casestudy
英语论文案例分析-Case study英语论文案例分析:Case studyCase1The ChaoZhou Calen Fashion Company Ltd’ is a private midsized firm located in the edding dress ton —Chaozhou China, ith the area of 1500 square meters. Its produces are mainly of varieties of beading, machine embroidery, and movable floers decorated edding dresses and evening dresses. The firm is a private enterprise but registered as a tonship collective enterprise in 1988 due to policy reason. It produced evening and edding dress for a foreign trade firm in Shanghai exporting to the Japan market. The export share of the firm has alays been close to 100 percent due to heavily dependent on OEM, i.e. producing for other firms and brands. Mr. Cai, one of the shareholders of Calen Fashion, joined Calen Fashion in 2006. He has been orked for a large-scale import and export pany for 5 fears mainly engaged in the field of evening dressing .During that time, he accumulated export experience and overseas customers resources. In 2006, he met the factory manager Mr. Wang through orking relationship. After several times contact, Mr.Cai decided to cooperate ith Mr. Wang to run Calen Fashion together. Mr.Cai used his knoledge and experience to obtain theself-export right for Calen Fashion and registered an on brand for domestic market in 2006. From 2016, the firms obtained export rights and started to accept orders also from the US and Canada hich are mostly introduced by Mr. Cai. Japan still accounts for 60 percent of the export, but is decreasing. The full focus of Calen Fashion has been OEM for the international market, thereby having close to 100 % export. In 2006, the pany registered an on brand for the domestic market, hich no accounts for 5 percent of the sales.Case2Skyline Architecture FirmThe Skyline Architecture Firm is a private midsized architecture design firm located in Beijing. The firm as established in 2003, firstly undertaking project design and urban planning for domestic realty panies. According to Chinese construction regulation, foreign architecture pany ho involved in construction project in China should choose a Chinese architecture firm as a coordinator. From the beginning, through business and personal connections, the firm got many opportunities to ork ith foreign design firms in China’s project. In 2006, the firm started the first overseas project in Qatar, cooperated ith Chinese Construction Company to provide the conceptual design for Qatar clients. From then on, skyline architecture firm try to engage in international architecture petition to explore international market. Hoever, the main customer is still in China. In 2016, through an old business partner, ho orks as the project manager in a Vietnam realty pany, skyline architecture firm obtained their second overseas project. Until 2016, the firm’s overseas turnover accountfor 5% of total revenue.Mr. Chen, the intervieee, is a co-founder of the firm. He has been orked for one of the biggest state oned Architecture Design Research Group. The other partner, Mr. Cui, has been orked in Hong Kong for 5years. They set up skyline in 2003 and focused on cater to domestic realty pany. Mr. Chen said most of the ne customers introduced by business netork.Case3The ‘Shunyi Jiahua Ganment Company Ltd’ is a tonship garment process factory located in Beijing. The pany as established in 1998 and is producing apparel of cotton, ool, silk, etc., e.g.leisure shirts. The firm as established in 1998 and until 2001 it as a tonship enterprise attached to Dahua Garment Company Ltd., hich is one of the biggest state oned garment factories in Beijing. Dahua Ganment subcontracted its foreign orders to cooperative process factories, Jiahua Ganment as one of them. In 2001, China abolished the export a system gradually since the entry in the World Trade Organization . Dahua start to lose its advantage because the pany used to get export a as a state oned enterprise from Chinatex Corporation, hich is alarge-scale state-oned group corporation engaging production and trade of ra materials, textiles and garments. Under the circumstances, Jiahua started to seek orders from other trade or agent panies to make up the shortage order from Dahua. In 2006, Jiahua separated from Dahua Garment officially and kept on OEM for the international market. The export share of the firm has alays been to 100 percent by indirect export. Their products mainly for European clothing brand.。
【面试语言表达】意略明2017校园招聘面经
【面试流程】整个过程三个小时，还是很考验人的第一个小时做一套笔试题，第二个小时给一本英文的case准备presentation，第三个小时面试官来，pre加面试。
中途一直在用英文准备presentation，然而面试官来了以后说你要是英文不一定说的好就用中文吧，我脑袋一热瞬间改成了中文，结果好多中文话没准备说不出来了。
期间还看反了资料上的一个图表数据，说完之后。
我当场就知道自己没戏了。
不过话说他们公司还是挺不错的，而且hr姐姐很有气质。
【宣讲会+笔试】1.宣讲会开始，partner就讲了意略明创立之初的历程，现在的定位，还有公司的部门，总之听着很清晰，也觉得很接地气，不是大空话。
2.接下来就是两个case study，通过这两个case study很好地帮助我们了解到意略明确实是一家在市场咨询方面数一数二的公司，具体的案例就不详情叙述了，总之会有现场问答环节，有两位同学可以获得freepass卡，免笔试，直通group inteview。
3.接下来就是两位哥哥姐姐向我们分享加入意略明的感受和工作体会。
4.最后就是笔试啦，笔试总共一小时，三个部分（1）why Illuminera？weakness？（2）一个case 关于new product launch的不是特别难当然也希望来笔试的同学至少把所有mkt方面的基本case类型都过一遍（3）essay一篇针对百合网那个有争议的广告做出assessment和implication of other marketers的分析。
【群面+单面】面试是在一个周末，去的人还蛮多的，都是较高学历的。
群面是五个人一组，读题加讨论是一个小时，做出一个presentation，中英文都行。
题目有20个图表，讨论一个租车公司的市场定位、发展方向。
整体时间比较充裕。
讨论中只有一个HR姐姐在看着，没太记录。
做pre是要到另一个屋子里，有五个面试官，这里才开始进入考验的环节。
商务英语写作18 商务旅行
Notes:
What’s the purpose of writing letters for business visits and itineraries?
What are the components of letters for business visits and itineraries?
We take the pleasure in advising that our Export Manager, Mr. Kwok wishes to visit your country in May of this year for the purpose of entering into business relations with your manufacturers of porcelain wares for importation to Britain. Therefore, we should appreciate it if you would furnish us with an invitation to the Canton Fair.
Body (giving necessary information)
Business ห้องสมุดไป่ตู้isit and Itinerary
1 Case Study
We are looking forward to hearing from you soon.
Closing (expressing your wish to receive a favorable reply)
What are the requirements on the language used in letters for business visits and itineraries?
2Unit 2 Case Study
Case Study
Case 5 (Cultural differences)
Tips: Chinese people tend to accept an offer at a second or a third time in order to be polite.
North American rules set that you do not push alcoholic beverages on anyone.
7. Did you buy her a rose? b: I bought her a flower. (I didn’t buy her a rose)
Elements of Communication Matching Task
2. Good morning. Do you have anything to treat complete loss of voice?
f:Good morning, sir. What can I do for you today? (We don’t have anything to treat complete loss of voice)
Elements of Communication Matching Task
5. Would you like a cocktail? It’s my invention. i:Well, mmm uh it’s not that we don’t drink.
(I’m a bit dubious about drinking that cocktail)
Elements of Communication Matching Task
6. Are you going to Steve’s barbecue? h: It’s an outdoor party . (I’m not going to it)
case studies 和case study
案例研究（Case Studies）是一种深入研究特定主题的方法，它通常包括对特定个体、组织或事件的详细调查和分析。
案例研究的目的是通过对具体案例的深入研究，去揭示某一问题或现象的本质和特点。
案例研究方法被广泛应用于各个领域，包括商业、管理、心理学、教育及社会科学等。
在实际应用中，案例研究往往被视为一种重要的调查方法，能够帮助研究人员深入了解和分析研究对象的具体情况，从而得出更加客观和全面的结论。
一、案例研究的特点1.案例研究的独特性案例研究通常涉及对具体个体、组织或事件的深入分析，因此每个案例都具有独特性。
研究人员通过对特定案例的全面观察和分析，可以揭示出该案例的特殊特点和规律，从而更好地理解研究对象及其背后的原因和影响。
2.案例研究的全面性案例研究方法可以提供对研究对象的全面了解，包括其历史、背景、发展过程、问题及影响等方面。
通过对案例的全面观察和分析，研究人员可以更好地把握研究对象的整体情况，从而得出更加全面和客观的结论。
3.案例研究的综合性案例研究方法通常需要跨学科的知识和方法，因为对特定案例的深入分析涉及多个领域的知识和技能。
研究人员需要结合多种研究方法和工具，如定性分析、定量分析、文献调研、专家访谈等，来从不同角度深入研究案例，从而得出更加全面和准确的结论。
二、案例研究的应用1.商业管理领域在商业管理领域，案例研究常常被用于分析市场营销策略、管理决策、组织变革等方面。
通过对成功或失败案例的深入分析，管理者可以从中汲取经验教训，为自己的决策提供参考和借鉴。
2.心理学领域在心理学领域，案例研究通常被用于临床实践和心理疾病研究等方面。
通过对个体或裙体的案例深入观察和分析，心理学家可以更好地理解心理问题的本质和规律，为临床实践提供指导。
3.教育领域在教育领域，案例研究被广泛应用于教学实践和教育改革等方面。
通过对学生、教师、学校及政策的案例进行深入分析，教育研究者可以更好地了解教育问题的本质和特点，为教学实践和政策制定提供依据。
跨文化交际案例case study 2
Chapter 2 Staying with a FamilyCase 1Erica: Hello! Thank for coming. Here, let me take your coat.Lin: Hello. Thanks. Here’s some wine for you.Erica: That’s lovely. You really shouldn’t have, Lin. Thank you. Let’s go in and meet the others.分析：无论东方还是西方，去做客总要带点儿礼物。
无论赴晚会还是晚宴，带甁葡萄酒总是适宜的。
有些西方人给女主人买些花儿，或是巧克力。
呈上礼物的时候，对你的礼物低调处理，就是说，不要太多地谈论你的礼物。
上面的范例是，受礼的主人倒要说上两句，以表谢意。
Case 2Erica: Lin, do have some more dessert.Lin: Thank you, but I’m afraid I’ve had enough. It’s wonderful.分析：同世界上其他国家的人一样，西方人也很好客。
他们也总是想让客人吃得多多的。
所有学会怎样在餐桌上婉言谢绝很有用处。
Case 3After the meal and after the table has been cleared. Liu is not sure what to do, but wants to help in some way. At least he wants to offer.Helen: Thanks for your help, Huang.Liu: Pleasure. What can I do now?Helen: Nothing. It’s fine. I’ll rinse these dishes then stack them. It’ll only take a minute.Liu: Does the family usually help?Helen: Well, at special times. Jack sometimes rinses the dishes but you can see he’s really tired tonight.Liu: Let me do it for you.Helen: No truly, it’s okay.Liu: Maybe I can wipe the table then.Helen: That would be helpful. Thanks. You’re really kind, Huang.分析：在西方人家中的就餐的时间里，大家都设法插手帮一下忙，即便是男士也不例外，不要一点不动着开饭。
商务英语写作8求职信
Job Application Letter
2 Group Discussion
1. What’s the purpose of writing a job application letter? ❖ The purpose of drafting a letter of application is to introduce
Job Application Letter
3 Situational Task
❖ If you need any further information, please let me know. I will appreciate it very much if you if you grant me an interview. And I can be reached anytime via email at li_xin@ or my cell phone, at 13777220011.
Job Application Letter
1 Case Study
The opportunity presented in this listing is very interesting, and I believe that my strong technical experience and education will make me a very competitive candidate for this position. The key strengths that I possess for success in this position include: I have successfully designed, developed, and supported live use applications. I strive for continued excellence. I provide exceptional contributions to customer service for all customers.
如何撰写案例分析(CaseStudy)的内容
如何撰写案例分析（CaseStudy）的内容下面是在写案例分析时，给读者思考问题的空间，同时又能很好地了解你所描述的问题，并且提供足够信息推导出结论的一些建议：在写作时有三个基本步骤：前期调研、整理分析和实际写作。
写作要从研究调查开始入手，但即使正式进入了写作阶段，我们也需要回过头去进行调研工作。
前期调研1.图书馆和互联网调研。
找出以前别人写过的文章，并着重阅读与你的研究内容相关的重点部分。
在阅读的同时，我们会发现一些有待提出解决方案的问题，又或者我们可能会得出一些与自己主题相关或无关，但却很有趣地思路。
举个例子，假如我们想针对一个国家公园的游客过多以至于该公园得生态系统受到了威胁写案例分析,那么下一步我们面临的问题就是：如何在不影响游客数量的情况下保护该公园的生态系统。
也有可能，我们发现在选择的案例中，这个公园的游客并不多，导致游客匮乏的原因之一是该公园的基础设施建设不够完善。
因此，这时这个案例分析应该研究的问题就是：如何在不破坏公园生态系统的情况下吸引合适的投资方来开设一家餐厅甚至建设一幢酒店。
再比如，我们案例可能是一处历史遗迹，问题是如何提高自己的知名度。
首先我们要让游客知道遗迹在哪，还有如何去，以此来吸引游客参观。
又或者，我们研究课题可能是如何吸引游人来一些村庄探寻家族的历史。
一旦我们决定了研究方向或者在案例分析中包含的问题（可能不只是一个，而是有好几个问题），那么我们需要就研究目标与专家交流。
常用问题如下：“你对这里的印象如何？”“你怎么看待这种情况？”“你能告诉我这里需要如何发展？”“你觉得这里有什么需要改进？”你也需要提出一些不能从文章中知道的问题，如：“你能和我讲讲这里的日常吗？”“你有关于什么的统计数据？可以给我一份吗？”“这里有多少企业？”这里有个小技巧：提出那些不能简单地用“是”或“不是”来回答的问题，也就是尽量使自己的问题具有开放性，这样会让回答问题的人给我们提供更多的信息。
Case Study 案例分析
Praising Japanese in Public Workplaces（在工作场所当众表扬日本人）琼斯先生（美国经理）当众表扬苏琦木拓（日本员工）工作做得很棒，本以为苏琦木拓会高兴的接受，却不料…..Case description:American: Mr. Sugimoto, I have noticed that you are doing an excellent job on the assembly line. I hope that the other workers notice how it should bedone.Japanese: (He is uneasy). Praise is not necessary. I am only doing my job. (He hopes other Japanese workers do not hear.)American: You are the finest, most excellent, dedicated worker we have ever had at the Jones Corporation.Japanese: (He blushed and nods his head several times, and keeps working.)American: Well, are you going to say “thank you,” Mr. S ugimoto, or just remain silent?Japanese: Excuse me, Mr. Jones … May I take leave for five minutes?American: Sure. (He is annoyed and watched Sugimoto exit). I can’t believe how rude some Japanese workers are. They seem to be disturbed by praiseand don’t answer you … just silent.Questions for discussion:1.Why was the conversation between Mr. Jones and Mr. Sugimoto not sopleasant?2.Why did they have such different reactions towards praising in publicworkplaces?3.If you were Mr. Sugimoto, would you accept praise from Mr. Jones in publicworkplaces?4.If you were Mr. Jones, how would you deal with the situation moreappropriately?怎样理解微笑？微笑是友好的表示，理应得到友好的回应理应。
zara-case-study-2
How specifically do the distinctive features of Zara business model affect its operating economics? Specifically, compare Zara with an average retailer with similar potex fully owns Comditel that managed dyeing, patterning and finishing of grey fabric of Inditex’s chains, and supplied finished fabric to external as well as in-house manufacturers. This gave Zara further competitive advantage, in terms of both cost and control. Inditex also fully owned 20 factories for internal manufacture. These factories apply just-in-time production (JIT). Again, this gave Zara further competitive advantage, in terms of both cost and control.
MIS
• Zara’s business model makes it more profitable then any other retailer. We already know from marketing that the retailer gets almost half the price of the commodity sold. So by playing both the role of the manufacturer and the role of the retailer, Zara is definitely much more profitable than the average retailer with similar posted prices.
室内设计(英文案例分析)幼儿园 Care Study 2
Case Study 2Primetime Day Care CenterArchitecture: Marcio KoganLocation:St Paul BrazilianProject area:870.75 sqmProject year: 2007The project is the first exclusive education in Brazil for the of basic concept, designed for children aged 0 to 3 of nursery. The project key is included in the plan, seek of the specific conditions of the full creative solutions. First of all is to imagine an abstract space from the design of the nursery, ordinary routine, full of joy, can satisfy the function demand of nursery involved. Participate in the design of the technical team also insisted the direction, puts forward the optimal solution, provide quality good nursery for air and water, geothermal equipment and coordinate illume device. Besides that, landscape design vision also is included, to ensure the safety of the interaction between the children for the central idea.Just look at the building, there is a very strong talented creativity of design, which make the exclusive education idea more interested. The design emphasizes the environmental protection and the human nature of the design and construction. The children's safety problems are the focal point of the design, as well as the channel slope design, cut by the heating and lighting function of soft floor device, even French window with the material made of polycarbonate. They avoid design using glass component, this is because in this life any of the objects may hurt the children . So, it is best to use natural materials, and plus also the yellow, orange and red, bright color, creating a full of interests atmosphere. The overall appearance looks very similar to the building blocks, and its irregular shape, and the enlightenment looks very good to attract children intelligence. The different between other kindergarten is the colour collocation which is pure and it is fresh quietly elegant color, moreover its cooperate with the color of natural materials, can give us a visual comfortable feeling.Slope TunnelClass RoomOutside GardenT oiletPlan Ground FloorFacadeSection。
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• Example 3 ( Para. 6 line 19） • At no time was a greeting or any conversation exchanged between the Gumma coach and the members of the Nagano club.
Theory
• Feminism
masculine
Stress on competition among colleagues and performance.
• Example 4 • If one person considered himself a better skier than someone else, he felt free to give
1.teachers are expected to take all the initiatives in class.
large power distance
2.teachers are gurus who transfer personal wisdom
Power Distance
Eg2 Para.5 Line 11 • The instructor was again out in front ,while his pupils lined up in formation opposite him,each individual skiing down a short distance on command and then listening at the bottom to criticism of his performance.
Theory
• Feminism
masuline
1 Social gender roles are clearly distinct. 2 Men are supposed to be assertive, ambitious and tough.
• Example 2 (Para. 8 line1 )
The Score Ranking :
South Ko
Eg1 Para.5 Line 2
• They advanced on the slope in a solid phalanx and took up positions in a formal pattern for warming-up exercises with a leader out in front giving commands.
large power distance
Hierarchy in organizations reflects the existential inequality between higher-ups and lower-downs.
Individualism
• 1. Definition: • Individualism pertains to societies in which the ties between individuals are loose.
1. America --- Individualist
• 1) P9 Line 6: The most noticeable feature of their behavior, in addition to the lack of wintersports ability and outlandish costumes, was the fact that they either challenged fate on their own or paired off into couples.
• About a dozen Seoul college boys of varying ability were energetically climbing the hill and hurling themselves down it in what appeared to be a frantic effort to achieve instant expertise.
--- Relationship prevails over task.
3. Korea --- Collectivist
• 1) P2 Line 7: A few have even been able to attend international skiing events, where they absorbed as much of the current racing techniques as possible, passing these on to friends and admirers when they returned home.
--- (1) identity is based in the social network to which one belongs. (2) management is management of groups
2. Japan --- Collectivist
• 3) P6 Line 7: Two of its members having overslept, the whole group had decided to take a later bus.
• --- Management is management of individuals.
2. Japan --- Collectivist
• 1) P3 Line 3: Group participation through clubs,tours, and ski schools is highly organized.
• --- collective interests prevail over individual interest.
3. Korea --- Collectivist
• 2) P8 Line 5: Other Koreans from Seoul were grouped here and there, usually in informal, noisy instruction sessions. If one person considered himeself a better skier than someone else, he felt freee to give instruction.
instruction.
• Collevtivism pertians to societies in which people from birth onwards are integrated into strong, cohesive ingroups.
Individualism
Score rank 1 22/23 43 Country USA Japan South Korea IDV score 91 46 18
--- management is management of groups.
2. Japan --- Collectivist
• 2) P5 Line 1: The Japanese club members were in stylish uniform with bright red matching hats and sweaters and dark ski pants.
--- Management is management of individuals& Everyone grows up to look after him/ herself only.
1. America --- Individualist
• 2) P9 Line 18: But the Americans' tendency to ski as individuals or in small groups, often as couples, is charateristic of ski resorts in the United States as well.
1.Powerful people try to look as impressive as possible.
large power distance
2.Less powerful people should be dependent on the more powerful ones.
Power Distance
small power distance
2.Privileges and status symbols are frowned upon.
Power Distance
Eg5 Para.11 Line. 9 at the bottom • On the occasions when I joined groups comprising both students and old acquaintances from Seoul, the atmosphere was fairly informal and relaxed, but status differences were readily apparent.
Case Study
——Skiing Cross-Culturally
Group Members: 梁嘉宝 张桂英 李颖姿
catalogue
• 1st: The power distance dimension
• 2nd: Individualism & Confucian dynamism
• 3rd: Feminism & Uncertainty Avoidance
Power Distance
Eg3 Para. 6 Line. 5 • His hotel was some distance away, and he had been afraid of being late for the morning session, which was to start at ten.