vans 2013春夏广告
范思哲文本资料
范思哲来自意大利知名的奢侈品牌范思哲（Versace）创造了一个时尚帝国，代表着一个品牌家族，范思哲的时尚产品渗透了生活的每个领域，其鲜明的设计风格，独特的美感，极强的先锋艺术表征让它风靡全球。
它的设计风格鲜明，是独特的美感极强的先锋艺术的象征。
其中魅力独具的是那些展示充满文艺复兴时期特色的华丽的具有丰富想象力的款式，它们性感漂亮，女性味十足，色彩鲜艳，既有歌剧式的超平现实的华丽，又能充分考虑穿着舒适性及恰当地显示体型。
范思哲还经营香水、眼镜、领带、皮件、包袋、瓷器、玻璃器皿、丝巾、羽绒制品、家具产品等。
一、品牌Versace中文名：范思哲。
Versace是意大利语（另：台湾译作“凡赛斯”）创立人：Gianni Versace詹尼·范思哲设计师：Gianni Versace詹尼·范思哲（1997年詹尼逝世，公司及首席设计师由其妹Donatella Versace多纳泰拉·范思哲接手）设计风格：创立于1978年，品牌标志是神话中的蛇妖美杜莎（Medusa），代表着致命的吸引力。
范思哲的设计风格非常鲜明，独特的美感、极强的先锋艺术表征让他风靡全球，他强调快乐与性感，领口常开到腰部以下，拮取了古典贵族风格的豪华、奢丽，又能充分考虑穿着舒适及恰当的显示体型。
范思哲善于采用高贵豪华的面料，借助斜裁方式，在生硬的几何线条与柔和的身体曲线间巧妙过渡，范思哲的套装、裙子、大衣等都以线条为标志，性感地表达女性的身体。
范思哲品牌主要服务对象是皇室贵族和明星，其中女晚装是范思哲的精髓和灵魂。
二、品牌档案创始人：Gianni Versace 詹尼·范思哲（1997 年去世）设计师：Gianni Versace 詹尼·范思哲（1997年詹尼逝世，公司及首席设计师由其妹Donatella Versace多纳泰拉·范思哲接手）集团主席：Santo Versace 圣托·范思哲法定继承人：Allegra Versace Beck 阿莱格拉·范思哲（Donatella Versace多纳泰拉·范思哲的女儿）设计风格：夸张，性感，流露对梦想的写意。
NO4.Adevertising (广告介绍)
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Time is what you make of it.(Swatch) Start Ahead.(Rejioce) Fresh-up with Seven-up.(Sevenup) Behind the healty smile,there's a Crest kid.(Crest Toothpast) Good to last drop. poetry in motion,
Advertising
is at is everywhere everywhere
教师课件网：
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发动· 心动· 飘柔
天天盖 天力， 添钙添 活力。
我只代表我自己。我和别 人不一样，我和你一样。 我和你一样，我是凡客。
臭名远扬， 香飘万里。
别吻我， 我怕修。 （润滑油）
Yes, you are right. She is …… …..
Further more, she is the first and only Chinese star who endorses Adidas. And she is also the international environmental protection ambassador.
But, do you know who is the best popular advertising star in China? Do you know how many trademarks had she endorsed? Fan Bingbing? Chu Bingbing? Ren Bingbing? Or some other Bingbing?
dancing close to me.(Toyota)
押韵的英语广告词_0
押韵的英语广告词篇一：著名产品英文广告词经典英文广告词（1）1．Goodtothelastdrop.滴滴香浓，意犹未尽。
（麦斯威尔咖啡）2．obeyyourthirst.服从你的渴望。
（雪碧）3．Thenewdigitalera.数码新时代。
（索尼影碟机）4．weleadotherscopy.我们领先，他人仿效。
（理光复印机）5．impossiblemadepossible.使不可能变为可能。
（佳能打印机）6．Taketimetoindulge.尽情享受吧！（雀巢冰激凌）7．Therelentlesspursuitofperfection.不懈追求完美。
（凌志轿车）8．Poetryinmotion,dancingclosetome.动态的诗，向我舞近。
（丰田汽车）9．cometowheretheflavorismarlborocountry.光临风韵之境——万宝路世界。
（万宝路香烟）10．Tome,thepastisblackandwhite,butthefutureisalwayscolor.对我而言，过去平淡无奇；而未来，却是绚烂缤纷。
（轩尼诗酒）11．Justdoit.只管去做。
（耐克运动鞋）12．askformore.渴望无限。
（百事流行鞋）13．Thetasteisgreat.味道好极了。
（雀巢咖啡）14．Feelthenewspace.感受新境界。
（三星电子）15．intelligenceeverywhere.智慧演绎，无处不在。
（摩托罗拉手机）16．Thechoiceofanewgeneration.新一代的选择。
（百事可乐）17．weintegrate,youcommunicate.我们集大成，您超越自我。
（三菱电工）18．TakeToSHiBa,taketheworld.拥有东芝，拥有世界。
（东芝电子）19．Let'smakethingsbetter.让我们做得更好。
范思哲英文广告语_英文广告词_
范思哲英文广告语广告一词，据考证是一外来语。
它首先源于拉丁文advertere，其意为注意，诱导，传播。
下面是小编带来的关于范思哲英文广告语，欢迎阅读!范思哲经典广告语Development historyVersace brand logo from the ancient Greek mythology snake demon Medusa (Medusa), a symbol of a fatal attraction, emphasizing the joy and sexy, neckline is often open to the waist below, the designer took the classical aristocratic style luxury, luxury Li, but also Fully consider wearing comfortable and appropriate display size. Versace Baby Blue Jeans. Versace cowboy series of Baby Blue in 1995 after the launch of perfume fans by the favor, this is suitable for girls and babies to use the elegant perfume to the elegant and elegant style, , Warm as the characteristics, both in the deployment of fragrance and perfume bottles are unique in the design of a flavor. Cowboy is a child and young people obsessed with clothing, denim perfume to express a simple and fresh, natural.Baby Rose Jeans This fragrance is Gianni Versace 1995's work, with a fresh floral fragrance mixed with citrus, violet, sandalwood and vanilla, with a sweet scent. The most suitable for young girls to use less Ai.Versace Blue Jeans / Red Jeans 1994 launch of the female red cowboy, blue denim blue denim men's jeans Versace blue, Versace denim red perfume produced in the fall of 1994, this section of women's fragrance for the Eau De Toilette to elegant , Warm for the characteristics of the former flavor to the main flowers, after the taste is mixed with the woody and fruity.Thebottle design unique. Unique Coke bottle shape is not put it down, with a circular-shaped box with exotic packaging, more collectible value.Versace denim blue perfume produced in the fall of 1994, this fragrance for men and women for the Eau De Toilette, to elegant, warm features, both for men to use, but also for concise and concise ladies use fragrance unique.Unique Coke bottle shape is not put it down, with a circular-shaped box with exotic packaging, more collectible value.Versace Bright Crystal.VersaceFresh and unique sexy fragrance highlights the new definition of women VERSACE: independence, strong, independent, faint and charming with sexy, make men willing to surrender. Exquisite bottle like a delicate carved transparent crystal-like, with a pure and delicate texture, a symbol of this fragrance fragrance can bring pure, fresh taste and visual double enjoyment; bottle body bright and brilliant luster, highlighting the VERSACEBright Crystal "fragrant crystal" noble, elegant, sexy woman boutique fashion style. Versace Crystal Noir women wearing VERSACE dress is sexy, women use VERSACE perfume it? The same is sexy! Versace launched a new female perfume Crystal Noir black crystal perfume on the interpretation of this. VERSAC Crystal Noir perfume perfume by Donatella Versace idea, she said perfume is her personal style important props, they like with the mood, the weather, the different occasions to choose with perfume, for their own, the morning choose a suitable perfume With the dress is an important part, if you do not use perfume to go out, as if his body what is missing, Donatella believe that most women and their own can not do without perfumeVersace Jeans Couture Glam / Versace Jeans Couture Woman: Versace in the autumn and winter of 20xx launched the VersaceJeansCouture men and women perfume, this autumn and winter clothing line design inspiration for the perfect performance of sensory enjoyment and modern Chinese style, showing the charm of luxury.Versace Jeans Couture bottle inspired by the fine glass, gold and precious metal rings, bright bottle combines the visual impact and impeccable modern. Female fragrance of the bottle inlaid with the elegance of the peerless golden yellow diamond, male incense is embedded in the distinguished atmosphere of the sapphire.Versace Metal Jeans Ladies VERSACE in 20xx launched the Metal Jeans perfume to heavy metal as the concept of purple-gray packaging, there is a woman deep and introverted, soft, unified, harmonious, charming, mature, attractive, perfect and Without losing personality.Jasmine, nutmeg, rose soft, fresh breath and heavy metal rock personality has become a strong contrast, even if the outside world is so the case, even if the outside world is so strong, Of the chaos, the corner of the heart is still quiet! In contradiction and calm, to find the end of the heart! .Skillful use of models is Versace fashion art as a creative approach.Versace to the world's tallest, the most beautiful female models are collected in his account, through appropriate training, so that these models play an infinite potential. Models in Versace's fashion to the world has played an extremely important role, while they also with Versace's fashion to the world.Versace that can best embody the hearts of women with the temptation of the beauty of the model is Kate Moss. He believes she is truly "eternal woman". Kate Moss thin, thin, on the rooftopof the fragile, a sense of sympathy and affection. Her skin color is always pale, eyes always have people can not capture the blurred. Her beauty, embodied in every nerve is full of desire. She wore clothes not to hide anything, but to express.Wearing a dark green, green fruit, green grass, light green line, covered with silver ornaments sleeveless tight body robe Kate Moss, Versace design style is the most accurate interpretation.范思哲英文广告赏析Designer: Gianni Versace Gianni Versace design style: Founded in 1978, the brand is the myth of the brand is a snake demon Ma Disha (Mdeusa), the brand name is the myth of the snake demon Madsa (Mdeusa) , Representing a fatal attraction. Versace's design style is very distinctive, is a unique aesthetic strong artistic pioneer, emphasizing the joy and sexy, the neckline is often open to the waist below, the designer took the classic aristocratic style of luxury, luxury Korea, but also give full consideration to wear comfort and The appropriate display size. Versace good use of noble luxurious fabrics, with the bias cut way, Versace Chinese name: Versace. Versace is Italian, many Versace fans are often mistaken their pronunciation, the correct pronunciation: VA-SA-QIGianni VersaceVersace created by Gianni Versace Gianni Versace December 2, 1946 was born in Italy Reggio Calabria. Mother is a "soil" tailor, had opened a "Paris boutique" shop. She is a smart woman, you can not use any pattern, only a few marks in the cloth can be tailored clothing. Versace's home and mother's workshop is only separated by a wall, they are three brothers and sisters in such a work atmosphere filled with the environment grew up.Childhood Versace like to learn to do dress to self-entertainment.Memoriesof the past, the master once said: "I was under the influence of my mother, from an early age to cultivate interest in sewing fashion.Backcountry of the town of growing Versace, the stage is too small. In 1972, the 25-year-old Versace came to Milan to study architectural design.Then, by chance, he was a fashion manufacturer in Florence designed knitted clothing line selling, so that their business volume soared fourfold, as a reward, he received a car. This unprecedented success made him abandon the construction industry, as he was the first opportunity in the history of entrepreneurship.As a result, the first taste of the victory of the fruit Ganjia Niujin sky, out of control to threw himself into the fashion career.In 1978, Versace launched his first women's clothing line, shortly after his first boutiques will be ready, and invited to study the business management of the Brothers Hill map to help manage. In 1981, Versace's first bottle of perfume during his invitation to the University of Florence's sister Donatella to do helper. At this point, Versace's fashion kingdom began to shape. In 1989 the opening of the "Atelier Versace" Czech high fashion boutiques and into Paris, France fashion industry, in 1997 in the United States was shot dead. Source: Sunshine does not embroider wedding dressVersace in addition to fashion also operates perfume, glasses, scarves, neckties, underwear, bags, leather goods, bed sheets, tablecloths, porcelain, glassware, down products, furniture products, his fashion products have penetrated into each of life field.Versace in 1983 by the Curtischak Award in 1986, the Italian president awarded the Italian Republic "Commandatore" awardin 1988, "Cutty Sark" Award for the most creative designer award, in 1993 by the United States International Fashion Designers Association Award .Small tailor origin design master - VersaceVersace December 2, 1946 was born in southern Italy Reggio Calabria, he is a tailor grew up from the world of fashion designer. Versace childhood work in the mother's sewing shop. At the age of nine, with the help of his mother designed his first set of dress, a velvet shoulder dress. After high school, Versace school curriculum is not interested in, half-way drop out to continue to help his mother to engage in clothing. Versace childhood hobby is another music, he likes the southern Italian folk songs, modern pop music and classical opera. In 1972, Milan, a clothing manufacturer fancy Versace's works, and call his mother, asked Versace to go north to Milan.Versace excitement, immediately boarded the train to Milan to create his clothing business, when only 23 years old.Soon, a clothing merchant door to ask him to cooperate several sets of clothing, Versace try their hand, will be successful in one fell swoop, he designed the clothing is extremely popular. Cooperator happy to award him a Volkswagen Beetle sedan. Until the conditions are ripe, Versace took the whole family received Milan, the traditional way of family union founded family business. Not willing to reside under the Versace founded in 1978, the first to his name named after the series of clothing.In the 1980s, the love of music Versace to see the impact of rock music in the youth is expanding, they seize this opportunity to engage in joint with the rock star, launched a rock clothing, this is a major turning point in his career. Hometown mountains and rivers and cultural traditions for Versace grow into a fashiondesigner to provide a solid foundation. Hometown of Rome, the ancient Greek cultural sites, social atmosphere in the classical culture of deep influence, from Versace's works can be seen in his adolescence by the art of nurturing. After twenty years of effort, Versace has become with the other three Italian fashion guru George Armani, Gucci and Valentino par the Wizards.Versace empire is a symbol of the Greek mythology, the snake hair demon Medusa, beautiful hair composed of a snake, hair is the head of the snake.She represents a fatal attraction, she attractive to beauty, to see her people instantly into stone, this deterrent is Versace pursuit.With a surprising, step by step aheadIn the fierce market, the role of advertising must not be underestimated.Versace in the advertising business spent the mind. The first is to make friends with the advertising industry, especially those photographers, who are often guests of Versace. Through these people he understands the dynamics and trends of the garment industry. The second is to carry out promotional activities, mobilize all means to promote their own company's products. The exquisite brochure is a powerful tool for Versace to engage in public events, beautifully crafted to combine modern cartoons, fine art, classical culture and beautiful models to create the prince and countless Snow White princesses , Won the customer.Responding to harsh competition, Versace has his secret weapon, in the shortest possible time to form the fastest judgment, organizational design and production and sales. Most companies in the fashion industry spend at least six months from design, pre-sales to mass production, while Versace often uses lightning to adapt to changes in market demand. For example,there is a high-tech PVC fabric made of 200 yuan price of jeans, Versace in person under the supervision of the time in five weeks to complete the design, manufacture and transportation of the whole process of listing, setting a new clothing history Record.Versace design peak is the 1989 Paris launch of the "Afelier" series. This is Versace is not satisfied with the dominance of Italy and decided to break into the French high-end fashion industry's first step. This suddenly led to the influx of Italian fashion into Paris.Brand is also the most concerned about the issue of Versace. Versace has long been found, the brand has an unusual power of goods. Versace in the women's success made him more and more aware of, to find ways to ensure that their brand, relying on brand to profit, but also for young consumers shopping psychology, to produce texture and less stress, the cost is not too Large, but there are obvious brand decoration and turnover of the product quickly. In 1994, Versace has launched a Versace label bedding and household utensils. Versace in the fall of 1997 is also preparing to open up a cosmetics production line, specializing in the production and Versace dress matching products.In the Italian clothing empire, in logistics management, Versace company occupies a leading position. Versace has long established companies and retail stores in major cities such as New York, London and Paris, bringing the company's products directly to customers rather than through intermediaries, bringing together design, manufacturing and retail."Business Week," the article that "Versace in the fierce competition in the fashion market, almost every step has an advantage in the retail side of a stronger advantage.Good to play the master of celebrity cardVersace is the favored Diana many fashion designers can be called a friend of people. British-style design is too conservative and rigorous, although it can well bring out the demeanor of Diana, but also inevitably weakened Diana's personality. Versace Diana designed for the evening is different, Diana's vitality and enthusiasm ready to come out. Versace to Diana designed a set of blue shoulder gown, the selection is very delicate and beautiful blue satin, dressed in this dress like the sun under the summer sun flowing water. Bare shoulder design, there is a deep taste of the decorative beauty of the building.In Western countries, celebrities in the entertainment industry is the subject of Versace attention, once these celebrities wear Versace clothing to participate in the Oscar award ceremony, the television station to the big star image to the world a broadcast, Versace's work naturally spread to the whole world.In 1998, Zeta-Jones wearing a tight body wrapped in red Versace dress appeared in the Academy Awards, the immediate murder of journalists in the hands of countless film, became the best dress that night.Another world-famous movie star is Stallone. Stallone looks solid, shoulders wide and strong, but according to the Americans to measure the standard body shape, Stallone is a bit size is not enough, shoulders width is too large. Versace in February 1991 and October has been designed for the Stallone two sets of clothing, a dark blue suit with white shirt, the shoulders too big defects to cover up, so that Stallone's body suddenly straightforward A lot, so far Versace designed for Stallone suit is still the United States for the entertainment industry and the fashion industry respected.The early 90s, Madonna for Versace shot a series of publicityphotos is one of the classic. Madonna's Wild and Versace's Mingyan is known as a seamless combination.Versace in communication with the celebrities did not forget to keep the old and do not mind the style of a momentary frustration. Tyson has long been respected on the clothing master Versace, Tyson has been off into the classroom after the offense, Tyson very much miss Versace designed shorts, Versace heard of After the news specially sent him some clothes, which makes Tyson feel grateful. Tyson was released from prison after re-boarding boxing, when he was winning streak, Tyson's shorts have become the love of American teenagers. Which makes Versace's shorts sales rose significantly. Supermodel is priceless Before Versace developed, the world fashion industry only by fashion companies to hire some models to participate in the performance of temporary, and not by the fashion industry itself created supermodel.Skillful use of models is Versace fashion art as a creative approach.Versace to the world's tallest, the most beautiful female models are collected in his account, through appropriate training, so that these models play an infinite potential. Models in Versace's fashion to the world has played an extremely important role, while they also with Versace's fashion to the world.Versace that can best embody the hearts of women with the temptation of the beauty of the model is Kate Moss. He believes she is truly "eternal woman". Kate Moss thin, thin, on the rooftop of the fragile, a sense of sympathy and affection. Her skin color is always pale, eyes always have people can not capture the blurred. Her beauty, embodied in every nerve is full of desire. She wore clothes not to hide anything, but to express.Wearing a dark green, green fruit, green grass, light green line, covered withsilver ornaments sleeveless tight body robe Kate Moss, Versace design style is the most accurate interpretation.。
运动品牌英文广告语
运动品牌英文广告语篇一：运动品牌广告语大全(英语)运动品牌广告语大全阿迪达斯adidas：（impossibleisnothing）没有不可能耐克nike：Justdoit （事在人为；想做就做。
）卡帕Kappa：Hewholovesmefollowsme(爱我就跟随我)匡威converse：'it'sconverseforcomfort'这是匡威的舒适；'不就是玩吗'锐步Reebok：iamwhatiam(我就是我)鳄鱼Lacoste：运动态度，对待生活（“体育精神、对待生活”）美津浓mizuno：icanicould（严肃运动）特步Xtep：让运动与众不同鸿星尔克Erke：，Tobeno.1成为第一匹克Peak：我能，无限可能！icanPLaY！贵人鸟K-bird！nobodycanstopme！里维斯LEVi`S：我不是明星，但我也可以拥有一条LEVi`SLee：TheBrandthatFits最贴身的牛仔裤杰克琼斯Jack&Jones：it'suptoyou！“由你决定！卡宾：cabbeen颠覆时尚与狼共舞dancewithwolves：谁说不可以？whynot？askformore.渴望无限。
Pepsi百事流行鞋onelove惟一的爱。
茵宝(UmBRo)穿上双星鞋，潇洒走世界。
——双星飞一般的感觉——特步如果你知道去哪里，全世界都会为你让路——贵人鸟篇二：20个国际知名品牌英文广告词20个国际知名品牌英文广告词作者：stephen文章来源：方向标英语网点击数：收藏此篇精彩内容到：293更新时间：20XX-12-31【我来说两句】11.Justdoit.只管去做。
(耐克运动鞋)12.askformore.渴望无限。
(百事流行鞋)13.Thetasteisgreat.味道好极了。
(雀巢咖啡)14.Feelthenewspace.感受新境界。
SOBOSOWA(新华博士)时装秀
3.4 Quality • continuously improve our product quality, which is not only our value, but also our dignity.
3.5 Continuous Learning • actively learn from the world famous companies, and introduce their best practice in order to improve and optimize our management and operational systems.
The senes of a briefcase for men are designed to form an image of a cholar, Italian gentleman attitude and to combine it with characteristics of different nationality in the world. SOBOSOWA leather always sets out from the close, creating a special trend of a leather that nothing can compare with it. Meticulous planning gains more choice to men in the world to pair up in different occasions for the purpose of an exquisite leather culture.
3, The core values 3.1 Duty • maintain a sense of balance, and insist on doing the right thing, and strive to do things right.
范思哲广告词
dell戴尔ibm hp惠普tcl lenovo联想asus华硕benq明基lg （不用翻译） unis（清华紫光） sony（索尼）海尔haier 可口可乐（coca-cola）、索尼（sony）、金利来（goldlion）、奔驰（benz）、耐克（nike）“翻得好（findhow）”vitasoy ( 维他奶 ) johnson 婴儿护肤用品由原译名“庄臣”到现在译名“强生”；reebok 运动鞋由“雷宝”更名为“锐步”；hewelette packare 电脑公司由冗长的“休利特一一帕卡德公司”简化为如今的惠普公司head & shoulders 译为“海飞丝”。
panten 译为“潘婷”。
safeguard 译为“舒肤佳”。
olay 译为“玉兰油”。
优雅动听、惟妙惟肖、回味无穷。
日本 suntory 公司品牌的中文译名为三得利，不但发音贴切，且蕴涵中华人文精神。
kiss me ( 化装品品牌 ) 奇士美。
日本丰田公司的 lexus 汽车，其中文译名“凌志”取自“久有凌云志，重上井冈山”壮丽诗句。
head-shoulders “福士伟根”“volkswagen”， bayerische motorenwerke(拜耶里奇飞机引擎生产厂)，简称为bmw，“宝马”名牌手机诺基亚，芬兰文原名nokia，。
世界著名的十大化妆品有那些.主流产品是什么？nike 耐克 h&m 瑞典 levis 李维斯 gap 盖普 gucci 古琦 prada 普拉达hermes 爱玛仕 versace 范思哲 calvin klein 卡尔文克莱恩 dunhill 登喜路 lacoste 鳄鱼 mujt 无印良品 valentino 瓦伦蒂诺 yves saint laurent伊夫·圣·洛朗 dunhill 登喜路 112 美国，lacoste 鳄鱼 72 法国，mujt 无印良品 116 日本，puma 彪马 56 德国，lee 李 116 美国， reebok 锐步 110 美国 puma 彪马lee 李 reebok 锐步 giordano 佐丹奴 mizuno 美津浓 giorgio armani 乔治·阿玛尼雪碧(饮料)sprite小妖精，调皮鬼乐百氏(饮料)robust健壮的金利来(领带)goldlion金狮子司麦脱(衬衫)smart潇洒的舒肤佳(香皂)safeguard保护者纳爱斯(香皂)nice美好的英克莱(自行车)incline喜爱四通(打字机)stone石头汰渍(洗衣粉)tide潮流雷达(电蚊香)raid袭击，搜捕飘柔(洗发水)rejoice欣喜立士洁(卫生纸)luxury奢侈品富绅(衬衫)virtue美德神浪(服装)sunland太阳地苏泊尔(压力锅)super特级品天能(领带)talent 国际知名品牌的广告语大搜罗4.start ahead.(rejoice) 成功之路，从头开始。
VANSPPT课件
身。
3
关于VANS
•
如果你有一颗年轻爱玩心，
如果你憧憬那些酷酷的极限运动，
那么，你一定不能错过“Vans”。
这是一个成立于1966年的美国 知
名运动品牌，这是一个真正意义上
的极限运动的休闲鞋品牌，致力于
吸引年轻、追求真我及个人风范的
人群。让我们一起来从几个标志性
行），而得VANS到﹝THE SOLE OF BMX（BICYCLE
MOTORCROSS）﹞之爱称!
1976年.SKATE
BOARDING在加州大流行的时候 ，VANS也成为当时不
可或的一员!著名的PROSKATER有许多爱好者，
SIGNATURE型体也很受欢迎! 80年代开始,﹝FAST
TIME AT RIDGEMONT HIGH﹞的电影中，JEFF SPICLI
• VANS帆布鞋以其轻便，耐穿，价格适中而广受世界各地人们的欢迎，无论是
出游或做运动，都会是最佳的选择之一。穿一双活泼、俏皮、色彩艳丽的帆布
休闲鞋，轻松地行走在五谷飘香、枫叶渐红的大自然环抱里，那是十分美妙的
享受。 VANS帆布鞋成为潮流的宠儿，制造商也把帆布鞋玩出了更多的花样。
复古、运动、华丽、重金属、摇滚、马毛、皮革、牛仔，穿帆布鞋的百无禁忌
VANS
1
VANS的起源
万斯 (VANS) ，1966年诞生于美国，一 个充满玩世青年的时代。
Paul Van Doren 与他的三位合伙人吉姆• 万•多伦 (Jim Van Doren)，瑟芝 (Serge D'Elia) 和高迪•李 (Gordy Lee)一同成立了 Van Doren橡胶公司，厂房及店面均设在阿 纳海姆市百老汇东704号，并于3月16日正式 营业，厂房是当时由各种旧机器简陋地搭建 起来的。自1900年起到Vans1966年建厂之 前，全美国仅有3间公司生产硫化橡胶底鞋： Randy’s，Keds 和Converse。而从此以后 ，便有了Vans。
vans广告语
vans广告语篇一：vans广告创意策划书VanS广告创意策划书策划小组：陈莹莹付蕉郑焱文赵洪钟翔刘浩杨坪目录一．前言二．市场分析三．广告目标四．广告对象五．广告地区六．广告策略七．广告预算及分配八．广告效果预测九．总结一．前言在日益全球化的趋势中，无论什么资源也都开始共享，当然文化也更不在话下，其中美国的街头文化在中国也更是大受追捧，VanS就是其中最具代表性的街头文化之一，Vans（万斯）是1966年诞生于美国南加州的原创极限运动潮牌。
并以滑板运动为根，从生活方式、艺术、音乐和街头时尚文化等注入Vans美学，形成别具个性的青年文化标志，成为年轻极限运动爱好者和潮流人士认同欢迎的世界性品牌，在中国青少年更是大受欢迎，它代表着青少年叛逆的一代着年轻代表着自由，与这个年纪的青少年价值观恰恰相符，所以为之而受追捧，为了更好的打开中国市场扩大品牌的知名度，需要在国内设计一个彰显个性的广告来吸引消费者。
二．市场分析（一）产品分析：VanS在国内的广告似乎不常见，甚至几乎很少看到它打广告，但是这个品牌依然在青少年中备受追捧，是什么原因让它如此受欢迎呢？本次做广告的目的就是让更多的人了解这个品牌，了解这个品牌的文化，从而扩大它的知名度，才能更好在中国市场中推广VanS这个品牌。
本次广告我们将以街头文化为题材，做一款炫酷的极限运动的画面感，滑板是必不可少的，当然广告主角我们也将选择的很慎重，我相信此次广告在互联网还有电视台投放的话，我们的品牌将会更吸引人眼球，为VanS扩大知名度打下了一个坚实的基础，VanS作为美国的一个街头潮牌，它的板鞋主要的做工是Vans是橡胶硫化鞋，硫化技术（线性高分子通过交联作用而形成的网状高分子的工艺过程。
从物性上即是塑性橡胶转化为弹性橡胶或硬质橡胶的过程。
）百年之前定格并应用至今。
并且硫化鞋也已经成为一种文化，普遍被年轻人接受和喜爱。
所以基本上来讲，即便科学技术不断地发展，Vans的基本工艺不需要变革。
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Elie Saab2013春夏时装秀
设计师简介： 艾莉-萨博 (Elie Saab)于 1964年在黎巴嫩 出生，他从小就显示了对艺术的兴趣。 1982年，艾莉-萨博 (Elie Saab) 在贝鲁特 开出第一家时装屋。整个80年代。Elie Saab 在中东地区建立了很高的知名度 并拥有了一批忠实客户。 90年代开始，Elie Saab扩展了时装屋规 模，并逐渐被欧洲认识。 1998年艾莉-萨博在米兰的 Ready to Wear 高级成衣时装秀场获得巨大成功， 商业上大量订单也纷至沓来。进入新千 年后，Elie Saab开始在巴黎时装周上做 Haute Couture高级女装秀。 2003年哈利-贝瑞 (Halle Berry) 身着艾莉萨博 (Elie Saab) 设计的晚装赢得奥斯卡 小金人。
他是一个为女人而生的男人。从他的出生地Beyrouth到纽约，到第七艺术明星们只对他情 有独衷的洛杉矶，穿过伦敦和他眼中的神奇城市巴黎，他看到的只有女人，他考虑的只是 女人。他热爱她们，想方设法地去让她们更加美丽，而忽略了其他一些日常的东西。 我欣赏魅力十足的女人，不喜欢没有女 人味道或者有男性化倾向，还有那些态 度蛮横的女人。”Elie Saab的世界是由 节日和他创造的盛装组成的，Elie Saab 的盛装为他营造了优雅华贵、精雕细琢 的氛围。在他的设计中，那些一件比一 件奢华的晚礼服彰显出他的风格，昭示 了他的天才。
Elie Saab2013时装秀
艾莉-萨博
Jean Paul Gaultier2013时装秀 让· 保罗· 高缇耶 Valentino2013时装秀 华伦天奴 Maison Martin Margiela2013时装秀 ：马丁-马吉拉时装屋
高级定制
英文名称：Elie Saab 中文名称：艾莉-萨博 所属国家：法国 创始时间：1982年 创始人名：艾莉-萨博 （Elie Saab） 首席设计师：艾莉-萨博 （Elie Saab） 产品类别：女装、晚装、 婚纱、香包、鞋靴、香 水
“美的”历程
考察和调研， 但在广 告林 立的国外市场里 ， 极少发现我 国 企业或产品的广 而 “ 告， 关的” 与国内众 多 却 企业不 同， 十
分注重广告品牌之 平时除 了 经常在国内各大媒 体不断 地做广告外， 到国际市场做广告， 还 实属明智之举 ， 有力
美的” 是以涵盖各个产品行 公众和 消费者 第一 印象有强烈的 “ 冲 虑到 “
国内外市场 ， 它是一种 “ 美的事 击”感， 它以应有尽 有的广告形式和传 业、 业” 公司永续 行业 ， ， 无际发展 。 媒物展现 其亲切感、 关感、 优 愉悦感，
并令人产生无尽 的联 想 。 这种形 象渗
透 到其经营活动 的所有 空间， 穿全 员行动，见诸一 切 贯 媒体， 同其企业 文化水 乳交融 。“ 美的” １ ＣＳ 中标 准色， 表 现 为蓝、 白二 色， 有如蓝天白云。 面积达 ５万平方米的 在 Ｏ
综观 “ 美的” 成功历程 会发觉， 其广告策略是得力的
促 进 器 。“ 关的” 立 之 初 就 充 分考 虑 到 “ 创 关的” 以 涵 是
地促进其企业的经营成功。
才能实现 。 管使 用何种 形式的传媒 物 ， 要发挥 “ 不 都 冲
“ 美的” 广东美的集 团股份有限公司的简称。 ９ ０ 是 １８
年， 它还 是广东省顺德县 北浯镇 的一个 小作 坊。 经过５ Ｏ
年卓有成 效的经营， 发展成 为全国日 用电器制造最 大企
业 之一 ， 世 界 最 大 的 电 风 扇 生产Ｆｏｚ ０ ０ 是 ． ０ 元资 本 起 Ａ５
树立品牌形象和促销其产品。 达 到广告 的目的， 为了 广告 设计必须考究给消费者首次的 “ 击” 中 影响。 所谓 “ 冲击”
万斯营销策划
万斯营销策划内容提要相信提起滑板，许多人便会联想到潮流品牌万斯(V ANS)。
万斯(V ANS)，1966年产生于美国，一个充满玩世青年的时代。
创立万斯(V ANS)品牌的保罗·万·多伦(Paul V an Doren)与他的三位兄弟吉姆·万·多伦(Jim Van Doren)，瑟芝(Serge D'Elia)和高迪·李(Gordy Lee)于当时由于不甘被零售商于转售他们的生产时谋取暴利，便于加州阿巴海姆(Abaheim)开设首间专门店出售他们的产品。
第一双万斯(V ANS)鞋的鞋底由钻石纹组成，及后，Paul于鞋底加上直线纹，令鞋底更贴地，防止滑倒。
也因为鞋底的稳固性强，许多电单车骑士也喜爱穿着。
1976年，正值滑板热潮的掘起。
当时两位滑板爱好者Tony Alva和Stacy Peralta要求Paul为他们制造一双两色的滑板鞋，由那时开始，万斯(V ANS)便成为滑板玩家的专用品牌。
由于西恩·潘(Sean Penn)在其1982年热门喜剧影片《开放的美国学府》(Fast Times at Ridgemont High)中，扮演的滑板专家杰夫·斯皮考利(Jeff Spicoli)在影片中穿上万斯(V ANS)鞋，万斯(V ANS)品牌便声名大噪。
三年后，万斯(V ANS)的招牌鞋款Slip-On正式产生，同时红遍加州。
随着时代进展，万斯(V ANS)制造出不同系列的商品，如Old S kool、SK-8Hi等运动鞋，成为潮流指标。
而LV创作总监Marc J acobs更罕见地与V ANS合作设计产品，引发一轮抢购热，当时各大时装表演的名模更是竞穿这些鞋款。
2001年，公司总裁丁水波以敏捷独到的眼光，创立了国内第一家时尚运动品牌——万斯，并首创娱乐明星代言体育用品的全新模式，为万斯品牌塑造起时尚、叛逆、特立独行的个性，推动了万斯品牌差异化战略的实施，引领万斯迈进了崭新的年代，从此万斯风靡中国内地。
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2013年中国广告界十大品牌榜单
2013年中国广告界十大品牌榜单市场研究公司入围名单央视市场研究（CTR）入围理由：央视市场研究股份有限公司（CTR）是中国最大的市场调查和媒介研究公司，是中国国际电视总公司和全球知名市场研究品牌Kantar集团合资的股份制企业。
作为中国最大的市场资讯及研究分析服务提供商，CTR的研究聚焦在“媒介经营管理”、“品牌与广告传播”和“消费者研究”三大领域，为客户提供全方位高附加值数据、发现和洞察等市场研究服务。
尤其在360°营销传播监测，消费者购买与使用行为测量，媒体的价值评估等专业研究领域占据领导地位。
索福瑞（中国）入围理由：央视—索福瑞媒介研究（CSM）是中国最大的市场研究机构-CTR市场研究与世界领先的市场研究集团TNS共同建立的合资公司，索福瑞致力于专业的电视收视市场研究，为中国大陆地区和香港传媒行业提供可信的、不间断的电视观众调查服务。
索福瑞拥有世界上最大的电视观众收视调查网络，推及全国11亿8千多万4岁以上电视观众的收视行为。
益普索（中国）入围理由：益普索(Ipsos)是全球领先的市场研究集团，于1975年成立于法国巴黎，1999年在巴黎上市, 是全球唯一由研究专业人士拥有并管理的市场研究集团。
2011年，益索普以5.25亿英镑的价格收购安吉斯集团旗下的市场调研机构思纬公司（Synovate），这使得益普索成为世界第三大市场调研机构。
益普索于2000年进入中国，通过收购北京丰凯兴、华联信、大通等3个本土公司和自身的快速成长。
益普索中国区(Ipsos in China)为中国最大的市场研究公司，在上海、北京、广州、成都、武汉等5个城市设有办公室，拥有专业人员约1,500名，营业额超过10亿元人民币。
TNS中国入围理由：TNSTNS是Kantar集团的成员之一，Kantar集团是全球最大的洞察、信息和咨询集团之一。
凭借其长久以来建立的专长和市场领先的解决方案，TNS在新市场进入、创新、品牌转换和利益相关者关系管理等领域为客户提供具体清晰的增长战略建议。
2013春夏流行趋势
Etro
黑/白
Issey Miyake Chanel Moschino
2013春夏配饰潮流
帽子
Rag & Bone
Grevi
Chanel
Rag & Bone
包包 Louis Vuitton
Chanel
Fendi
Christian Dior
Prada
Balenciaga
颈饰
Alexander McQueen Anna Sui
Miu Miu
Matthew Williamson
Emilio Pucci
蓝
Burberry Prorsum
Missoni Matthew Williamson Cacharel
绿
Escada Burberry Prorsum Missoni
Matthew Williamson
橙
Fendi Tanya Taylor Cacharel
Dior
Balmain
Temperley London
Alberta Ferretti
细致刺绣
Lela Rose
Dolce & Gabbana Dries Van Noten Emilio Pucci
Just Cavalli Emilio Pucci Oscar De La Renta Blumarine
领上几何
Aquilano. Rimondi
Sportmax Dolce & Gabbana
Fendi
Givenchy
Karl Emporio Lagerfeld Armani
若现镂空
Alexander McQueen Blumarine
奢侈品牌的英文广告词
奢侈品牌的英文广告词1. 1Live well, snack well. 美好生活离不开香脆的饼干。
斯耐克威尔士饼干2. 1The world smiles with Reader’s Digest. Reader’s Digest 《读者文摘》给全世界带来欢笑。
《读者文摘》3. 1Good teeth, good health. Colgate 牙齿好,身体就好。
高露洁牙膏4. 1Apple thinks different. Apple 苹果电脑,不同凡“想”。
苹果电脑5. 1Tide’s in, dirt’s out. 汰渍到,污垢逃。
汰渍洗衣粉6. 1A Kodak moment. Kodak 就在柯达一刻。
柯达相纸 / 胶卷7. Time is what you make of it.Swatch天长地久。
斯沃奇手表8. Make yourself heard.Ericsson理解就是沟通。
爱立信9. Engineered to move the human spirit.Mercedes-Benz人类精神的动力。
梅塞德斯-奔驰10. Start Ahead.Rejoice成功之路，从头开始。
飘柔11. A diamond lasts forever.De Bierres钻石恒久远，一颗永流传。
第比尔斯12. Fresh-up with Seven-up.Seven-up提神醒脑，喝七喜。
七喜13. Intel Inside.Intel Pentium给电脑一颗奔腾的“芯”。
英特尔奔腾14. Connecting People.Nokia科技以人为本。
诺基亚15. For the Road Ahead.Honda康庄大道。
本田16. Let us make things better.Philips让我们做的更好。
飞利浦17. Enjoy Coca-Cola.Coca-Cola请喝可口可乐。
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营销目标
• 打响品牌知名度 让更多的人 认识并了解 Vans • 创造一批个性鲜明的死忠粉丝 让他们为Vans做人工广告
实施计划——第 1 步
• 冠名举办一个类似街头文化的活动。 例如：街舞比赛、滑板大赛、帆布鞋涂鸦等等的活动。 让更多的人通过这些活动了解VANS是个怎样的品牌， 了解这个品牌的品牌文化以及核心意义。
VANS
2013春夏广告
广告战略 广告计划 平面广告
广告视频
品牌市场
目标顾客为个性独立、张扬、崇尚自由、追随潮流、拥有主见的 年轻人。 Vans的独特、张扬、潮流和个性吸引了一批又一批的崇尚运动 时尚的粉丝。 这个类型的消费者花钱大方、朋友多、可以给Vans创造人工广告 的作用。 是Vans打进市场的第一选择。
实施计划——第 2 步
• 通过第一步的宣传和比赛，给参赛者一些购买优惠，并 给得奖者一些奖品，比如VANS的帆布鞋、潮T、背包等 等。 • 让他们使用这样的宣传效果比一些精神上的宣传好很多， 这样可以更加深入的了解品牌，这样就可以造就一批忠 实的粉丝。
实施计划——第 3 步
• Vans店铺可以进行一些促销活动 以求让更多的消费者可以购买Vans产品 同时需要一些有能力有审美观的导购员，对购买的 顾客提供一些建议，以求留下一些回头客
•
流行分析
Vans支线的Era及Authentic帆布鞋款，该系列 延续着Van Doren支线浓厚的加州风格，经 典的美式设计附以海滩的大花风格更是相得 益彰。
产品利益&利益支撑点
Vans造型正统、经典，蕴含传统，滑板，冲浪，街舞等文化。 其颜色稳重，面料以单色无图案或加啊简单的条纹字母，在设计上出现20 世纪中期特征。 简单的造型能突出强烈的动感，轻松、舒适、青春的最明显的风格特征。 而起款式色彩结构，设计细节等方面又能体现出时尚现代的风格。 “滑板，艺术，音乐，街头文化，这是Vans品牌的基因和精髓， Vans品 牌作为年轻文化的领导者总是以不同形式的活动和体验带给中国年轻消费 者属于Vans的生活方式和理念。