fom6_tif05 管理学双语
Mgmt-罗宾斯教材 《管理学》(双语)-Course intro
Read exdendedly after class
Mid-term assessment : Presentation – Enterprise introduction
Group work, present a all around introduction of one company of your choice
Eleventh edition
STEPHEN P. ROBBINS
MARY COULTER
Course Introduction
© 2007 Prentice Hall, Inc. All rights reserved.
PowerPoint Presentation by Charlie Cook The University of West Alabama
Other reading materials:
1. 周三多,陈传明,鲁明泓,管理学-原理与方法(第五版), 复 旦大学出版社,2011
4
Teaching method
• Lecture (Bilingual)
PPT
• Interaction
Ask Ask Ask
5
Assessment method
Why do we study this course?
• Your expectation
© 2007 Prentice Hall, Inc. All rights reserved.
Course purpose
The foundation of Management
(完整版)罗宾斯《管理学》内容概要,中英文对照
罗宾斯《管理学》内容概要第一篇导论1章管理者和管理1、组织组织(organization)的定义:对完成特定使命的人们的系统性安排组织的层次:操作者(operatives)和管理者(基层、中层、高层)2、管理者和管理管理者(managers)的定义:指挥别人活动的人管理(management)的定义:同别人一起或者通过别人使活动完成得更有效的过程。
管理追求效率(efficiency)和效果(effectiveness)管理职能(management functions):计划(planning)、组织(organizing)、领导(leading)、控制(controlling)管理者角色(management roles):人际关系角色(interpersonal roles)、信息角色(information roles)、决策角色(decision roles)成功的管理者和有效的管理者并不等同,在活动时间上,有效的管理者花费了大量的时间用于沟通,而网络联系(社交等)占据了成功的管理者很大部分时间。
管理者在不同的组织中进行着不同的工作。
组织的国别、组织的类型、组织的规模以及管理者在组织中的不同层次决定了管理者的角色扮演、工作内容以及职能和作用。
2章管理的演进1、20世纪以前的管理:亚当·斯密的劳动分工理论(division of labor)产业革命(industrial revolution)2、多样化时期(20世纪):科学管理(scientific management):弗雷德里克·泰勒一般行政管理理论(general administrative theory):亨利·法约尔(principles of management)、马克斯·韦伯(bureaucracy)人力资源方法(human resources approach):权威的接受观点(acceptance view of authority),霍桑研究,人际关系运动(卡内基、马斯洛),行为科学理论家(behavioral science theorists)定量方法(quantitative approach)3、近年来的趋势(20世纪后期):趋向一体化过程方法(process approach)系统方法(systems approach):封闭系统和开放系统(closed systems)权变方法(contingency approach):一般性的权变变量包括组织规模、任务技术的例常性、环境的不确定性、个人差异4、当前的趋势和问题(21世纪):变化中的管理实践全球化(globalization)工作人员多样化(work force diversity)道德(morality)激励创新(innovations)和变革(changes)全面质量管理(total quality management, TQM):由顾客需要和期望驱动的管理哲学授权(delegation)工作人员的两极化(bi-modal work force)3章组织文化与环境:管理的约束力量1、组织组织文化(organizational culture)被用来指共有的价值体系。
管理学 双语
Management processes / management functions Management roles Are there any differences in different managers’ jobs?
Organizational Level
Responsibility
Making decisions about the direction of the organization and establishing policies that affect all organizational members.
Chapter 1 Manager and Management
What’s the organization Who are managers? What is management? What do managers do? What skills should successful managers possess?
Interpersonal relationship The transfer of information Decision making
Interpersonal Relationship
This part encompasses three roles: Role Description
number of routine duties of a legal or social nature
六西格玛管理培训教材(英文版)(ppt 53页)
Unpredictable
X
X
XX X
X
X
X
X
XX
X
X X
Reduce
Spread
6Helps us Identify and Reduce VARIATION due to: - Insufficient Process Capability - Unstable Parts & Materials - Inadequate Design Margin
6 Overview
Why Does GE Need A Quality Initiative?
GE Raising The Bar • New Goal to be “Best in the World” vs. #1 or #2 • Customers are Expecting More, we Must Deliver • “Ship-and-fix” Approach no Longer Tolerated in the Market • Aim to Speed Past Traditional Competitors in 5 Years • Goal Consistent with Reduced Total Costs
Deployment and Application of Six Sigma Concepts & Tools
Learning from Those Who Have had Success With 6Will Accelerate its Implementation at GE
6 Overview
6 Overview
Why Does GE Need A Quality Initiative?
管理学专业英语教程(第二版)-Unit 6 The Leader's Guide to Corporate Culture_v2
❖Response to change – some cultures
relies on plans and sets goals and consequences for filing to do so.
incorporates adaptive elements that can scan and analyze the external environment.
Results
It is defined by strength, decisiveness, and boldness. Work environments are competitive places…
Purpose
It is characterized by exploration, expansiveness, and creativity. Work environments are inventive and openminded places...
It is expressed through fun and excitement. Work environment s are lighthearted places…
----by authors
FudaLnOGO
Strategy vs. Culture
Strategy
offers a formal logic for the company’s goals and orients people around them.
F-管理学术语英汉对照解释()
F-管理学术语英汉对照解释()————————————————————————————————作者:————————————————————————————————日期:F1-管理学术语英汉对照解释(7)Foundations of Planning1、Planning : 计划工作A process that involves defining the organization’s goals, establishing an overall strategy for achieving those goals , and developing a comprehensive set of plans to integrate and coordinate organizational work.包含定义组织的目标,制定全局战略以实现目标,以及开发一组广泛的相关计划以整合和协调组织工作。
2、Goals: 目标Desired outcomes for individuals , groups , or entire organizations.个体、群体和整个组织期望的产出,它提供了所有管理决策的方向,构成了衡量标准,参照这种标准就可以度量实际工作的完成情况。
3、Plan : 计划Documents that outline how goals are going to be met including resource allocations , schedules , and other necessary actions to accomplish the goals.一种文件,它规定了怎么实现目标以及通常表述了资源的分配、进度以及其他实现目标的必要行动。
4、Stated goals : 陈述的目标Offi cia l statements of what an organization says , and what it wants its various stakeholders to believe ,its goals are.一个组织向外界宣称的和试图使各种利益相关者相信的正式的陈述。
六西玛格管理培训资料-英文版
▪ Achieve measurable financial and customer loyalty results: complete
approximately 15 to 30 projects, depending on size, complexity and
“Portfolio Manager” resources (approximately $5 -$10MM annually)
• Mobilize the team members and others in the property
Responsibility:• Coach/train team members in Six Sigma methods “just-in-
time”
• Identify implementation success barriers & work with others
精品ppt模板
Global GSI Composite
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Profile:
1.pr“oAc+e”sstailmenptr;oyvoeumreanstssociate who you can least afford to • Alocsheie!ve and capture measurable financial & guest loyalty 2. Analytical “horsepower”, intellectual curiosity & problem
吴照云《管理学》(第6版)笔记和课后习题详解
第一篇导论第一章管理与管理者1.1 复习笔记一、什么是管理 1.几位学者的经典定义(1)福莱特认为,管理是通过其他人来完成工作的艺术;(2)罗宾斯和库尔塔认为,管理是指和其他人一起并且通过其他人来切实有效地完成活动的过程;(3)孔茨和韦里克认为,管理是指设计和保持一种良好的环境,使人们在群体里高效地完成既定的目标;(4)路易斯等认为,管理应定义为切实有效地支配和协调资源,并努力达到组织目标的过程;(5)西蒙认为,管理就是决策;(6)法约尔认为,管理是计划、组织、指挥、协调和控制,且已成为从管理职能角度定义管理的典范;(7)孔茨认为,从广义来讲,管理就是协调职工的工作;(8)唐纳利认为,现代管理就是由一个或更多的人来协调他人活动;(9)德鲁克认为,管理是现代社会中一个普遍的通用的器官。
2.本书作者对管理的定义管理,是指在特定的环境下,对组织所拥有的资源进行有效地计划、组织、领导和控制,以便达成既定的组织目标的过程,包含以下四层含义:(1)管理是为实现组织目标服务的,是一个有意识、有目的地进行的过程;(2)管理工作的过程是由一系列相互关联、连续进行的活动(包括计划、组织、领导、控制等)所构成的;(3)管理工作要通过综合运用组织中的各种资源来实现组织的目标;(4)管理工作是在一定的环境条件下开展的,环境既提供了机会,也构成了威胁。
3.认识管理的内涵(1)两个或两个以上的人运用一定的资源(形成组织),为满足共同的需要(达成目标)所进行的各种活动(付诸实践)。
(2)管理学是研究管理过程的规律。
一般性的管理过程:形成组织→达成目标→付诸实践。
(3)与管理学内涵相关的三个关键词:组织、目标和实践。
二、管理工作的性质 1.管理的二重性(1)管理的二重性的含义①管理的科学性是指在管理领域应用科学方法,综合抽象出管理过程的规律、原理所表现出来的性质。
揭示管理过程的客观规律性,是管理者实践的结晶。
②管理的艺术性是指管理靠的是人格魅力、灵感与创新,而管理本身是没有规律可循的,更没有办法通过学习掌握管理的技巧。
管理学双语课程中英文简介
《管理学》课程中英文简介Management课程代码:020013A Course Code:020013A课程名称:管理学Course Name:Management学时:48 Periods:48学分:3 Credits:3考核方式:考试Assessment:Examination先修课程:无Preparatory Courses:None管理学是经济、管理类专业的专业基础课程和核心课程,是一门系统地研究管理过程的普遍规律、基本原理和一般方法的科学。
本课程详细讲解了计划、组织、领导与控制等管理职能的客观规律和实施方法。
课程采用课堂教学、科研和实践活动一体化的教学方式,以课堂教学为主,科研和社会实践活动为辅,加强学生对管理学理论和知识的理解和认识,增强学生参与管理实践的意识。
本课程的任务是使学生能够系统地掌握管理学的知识体系,能综合运用管理学的基本理论和方法,并分析和解决管理中的实际问题,为后续专业课程的学习奠定管理学基础。
Management, the basic and core discipline of economics and management students, is a science which systematically studies the universal law, basic principles and general methods of the management process. This course teaches the objective laws and methods of the management functions in details, such as planning, organizing, leading and controlling etc. In order to strengthen the students‟ understanding of the management‟s theory and knowledge and enhance awareness of participating in the management practices, the course uses a teaching method including classroom teaching,researching and social practicing. Classroom teaching is the main part, while others are auxiliary. This course‟s target is to enable students to master the management‟s knowledge system, to apply basic theories and methods, to analyze and solve practical problems in management and lay a good management foundation for follow-up study of major disciplines.《管理学》(双语)课程中英文简介Management(double-language)课程代码:020023A Course Code:020023A课程名称:管理学(双语)Course Name:Management(double-language)学时:48 Periods:48学分:3 Credits:3考核方式:考试Assessment:Examination先修课程:经济学Preparatory Courses:Economics教学目标:本课程是工商管理专业(实验班)的学科基础课,它通过传授管理学的基本概念、基本理论和基本方法,使学生掌握管理的基本规律,具备管理者的基本素质和技能,为进一步学习专业管理课程和从事管理工作奠定基础。
管理学原理英文教材(清华大学出版社)中文翻译精简版
第二章管理的昨天和今天管理实践总是要反映时代和社会的环境。
一、管理与其他研究领域的联系管理学具有来自人文和社会科学的丰富遗产,它们对管理理论和实践有着直接的影响。
人类学是研究社会的学科,它有助于了解人类及其活动。
人类学有助于管理者更好的理解不同国家和不同组织中人们基本的价值观、态度和行为的差异。
经济学关于资源配置的学科,提供了理解变化中的经济以及竞争和自由的全球市场环境的作用。
理解自由贸易和保护政策对于在全球市场上运作的任何管理者都是绝对必要的。
哲学考察事物的本质,特别是价值观和伦理道德。
道德直接涉及组织的存在以及什么行为对一个组织是适当的命题。
洛克的自由伦理理论认为自由、平等、正义和私有财产是法定的权利。
卡尔文的新教伦理鼓励个人努力工作获得成功,亚当斯密认为市场和竞争而不是政府才应该是经济活动的唯一调节者。
政治学研究个人或群体在政治环境中的行为,主要包括:在经济系统中权利的分配,个人如何为了自己的利益而操纵权力。
管理者受到一个国家政府的组成形式的影响,也就是这个国家是否允许公民拥有财产,是否通过公民介入和强化契约的能力来实现他们权利。
一个国家在财产契约方面立场,会决定它的组织的形式和政策。
另外,心理学和社会学和管理学也存在联系,不能忽视。
二、管理的历史背景负责计划、组织、领导和控制活动的专门人员的指挥下所做的组织性的努力,已经存在了几千年。
埃及的金字塔、中国长城、威尼斯的早期企业雏形。
组织早在几千年前就存在,管理也付诸实施。
20世纪前两件事情在促进管理研究方面扮演着重要的角色。
1)1766年亚当斯密《国富论》,主张组织和社会将从劳动分工中获得经济利益,即将工作分解为狭窄的、重复性的任务。
2)始于18世纪英国的工业革命,工业革命的主要贡献是以机械力代替了人力,从而使在工厂中生产商品比在手工作坊中生产更经济。
大型公司的发展要求建立正式的管理系统,于是,产生了正式的管理理论以指导管理者运行这类组织。
双一流工程认证《管理学导论(双语)》课程大纲
湖北理工学院《管理学导论(双语)》教学大纲课程中英文名称:管理学导论(双语)(Introduction to Management)课程代码:B10420011课程性质:专业必修课课程类别:理论课学时学分:48学时(理论48学时/实验0学时);3学分适用专业:商务英语先修课程:综合英语商务英语后续课程:项目管理、财务管理、人力资源管理、商业道德伦理开课单位:湖北理工学院团队成员:胡凯,陈铭,邓艳梅,莫代春课程负责人:莫代春职称(或学历学位):讲师一课程简介1.1 课程性质管理学是一门专业必修课程,主要讲授管理的基本原理,原则和方法,管理的计划,组织,控制,激励,领导,协调等管理职能和企业文化建设的客观规律与实施要点,该课程既能够反映国外的主要管理理论,又能够反映古代中国的管理思想和当代的成功管理经验。
该课程的学习将为商务英语相关专业课程的后续学习奠定基础。
1.2 课程在专业课程体系中的地位《管理学导论》是商务英语专业的一门专业必修课,提供学生毕业后从事商业管理工作必不可少的理论知识。
《管理学导论》是一门研究管理企业的准确性、盈利性、效率性且理论性较强的专业基础课,需要掌握《商务英语》等课程所提供的商业分析工具以及商务口语能力。
《管理学导论》课程密切结合商业实际,培养学生商业分析思维方法,作为一门商务英语专业基础理论双语课程,学生在学习本课程前需具备一定的语言基础和较好的阅读理解能力。
因此,参加本课程学习的学生需学习《商务写作》,《商务阅读》等相关课程。
1.3 课程对毕业要求的支撑依据《管理学导论》课程性质和课程目标两项来分解课程对毕业要求的支撑,具体分解见表1-1。
表1-1 课程对毕业要求的支撑二课程目标2.1 课程目标《管理学导论》课程理论联系实际,即理论性较强同时又密切结合商业实际操作,注重商务沟通和加强理论基础与专业知识之间的联系。
本课程可以划分为“企业环境、企业决策、企业管理”三个阶梯式学习内容,三个阶梯既有分离又有融合,共设立四个课程目标。
管理学第6版PPT第3章
(3)法律规则。主要包括有关质量检验标准、市场管理制度如反不正当竞争 法等。
(4)社会规则。主要包括有关的信念、偏好、判断准则等。
管理学(第六版)
二、商业模式的结构 (1)利益定位板块。该板块的规则是围绕顾客价值主张(CVP)构建的。 (2)顾客价值或利益板块。该板块的规则是围绕顾客问题解决方案构
将被组织付诸执行的行动计划,可分为 单一用途计划 和 常用计划 两大 类(详见后面分析)。
管理学(第六版)
第4节 商业模式规划与创新
一、商业模式的概念和作用 商业模式是指企业探求所经营业务的利润来源、生成过程和产出方式的系统
方法。 从内容上看,构成商业模式的规则主要有以下四种:
(1)技术规则。主要包括产品标准、工艺标准、技术规范、流程规范等。技 术规则主要反映在企业的产品或顾客问题解决方案中;此外,在供应链管理、渠 道管理等解决方案中,也含有特定的技术规则。
2.目标制定的基本原则 (1)理性原则 (2)凝炼原则
具体的(Specific) 可度量的(Measurable)
(3)“SMART”原则
可达的(Achievable)
相关的(Relevant)
再次或重复的使用; • 计划的前提条件多是不确定的,计划执行结果也往往带有高
程度的不确定性。
管理学(第六版)
战术计划主要用来规定企业经营目标如何实现的具体实施方案和 细节。
主要特点: • 计划所涉及的时间跨度比较短,覆盖的范围也较窄; • 计划内容具体、明确,并通常要求具有可操作性; • 计划的任务主要是规定如何在已知条件下实现根据企业总体目
管理学(第六版)
四. 综合平衡
管理学双语教学foundations of management (evolution)
Specialized jobs became very boring, dull.
– Workers ended up distrusting the Scientific
Management method.
Workers could purposely “under-perform.”
– Management responded with increased use of
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2.2 Fayol’s Principles of Management
Division of Labor: allows for job specialization.
– Fayol noted jobs can have too much specialization
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1.4 Four Principles of Scientific Management
Principles to increase efficiency:
- Study the ways jobs are performed now and determine new ways to do them.
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1.5 Problems with Scientific Management
Managers frequently implemented only the increased output side of Taylor’s plan.
– Workers did not share in the increased output.
Gather detailed time and motion information. Try different methods to see which is best.
质量管理第六版英文教辅fostermqin
04
质量管理体系与标准
ISO 9000族标准
要点一
ISO 9000族标准的产 生和发展
ISO 9000族标准是国际标准化组织制 定的一套质量管理标准,包括ISO 9000、ISO 9001、ISO 9004等。
要点二
ISO 9000族标准的构 成和特点
ISO 9000族标准包括一组核心标准、 支持性标准和其他相关标准。
质量管理体系的认证
质量管理体系的认证是为了证明组织的质量管理体系符合ISO 9001标准要求,并且已经得到有效实施和保持。
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质量管理的应用与实践
质量管理在制造业的应用
生产过程控制
通过控制生产过程,确保产品质量符合标准,减 少缺陷和误差。
质量管理体系
建立和完善质量管理体系,包括制定质量计划、 质量控制、质量保证和质量改进等方面的措施。
2023
质量管理第六版英文教辅 fostermqin
contents
目录
• 质量管理的基本概念与理论 • 质量控制工具与技术 • 质量改进策略与六西格玛 • 质量管理体系与标准 • 质量管理的应用与实践
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质量管理的基本概念与理论
质量的概念与定义
质量是产品或服务满足规定或 需求的程度
质量是产品或服务在功能、特 性、可靠性、安全性、适应性 、经济性等方面的综合体现
质量是产品或服务的核心要素 ,是满足用户需求的基础
质量管理的发展历程
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质量检验阶段
通过检验的方式来控制和保证产品质量,属于 事后控制。
统计质量控制阶段
运用统计学原理和方法,通过收集和分析生产 过程中的数据,对产品质量进行控制和改进。
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全面质量管理阶段
质量管理第六版英文教辅 foster_mq6_im_08
Chapter 8:Designing Quality ServicesChapter Outline•Differences between Services and Manufacturing•What Do Services Customers Want?•SERVQUAL•Designing and Improving the Services Transaction•The Customer Benefits Package•Service Transaction Analysis•Improving Customer Service in Government•Quality in Healthcare•Supply Chain Quality in Services• A Theory of Service Quality ManagementOverviewTo provide quality service, we need to examine the service and understand it to the same level as we did a product. Even manufacturing firms depend on service at some point in the product life cycle. Quality service is therefore important in both the service and manufacturing environment. Both the service and manufacturing depend on satisfied customers for continuing business.This chapter discusses the factors of service, both from a generic and a quality perspective. It then discusses some of the tools such as SERVQUAL and gap analysis that can be used to enhance a quality service environment.Discussion Questions1. Discuss the ways in which services are unique in comparison with manufactured goods. How do these differences affect the management of service quality?The text discusses a few differences:a.Services tend to be intangible. They cannot be picked up and carried out or storedin inventory. Products have definite physical attributes.b.On page 182, the text calls services heterogeneous. Each occurrence of a serviceis to some degree unique.c.Customers tend to be more involved in the production of a service as opposed to amanufactured product.d.The production and consumption of a service frequently occur simultaneously.2. Provide an example of customer coproduction other than the example provided in the text. What are the advantages and disadvantages of customer coproduction for service providers?The text defines coproduction as a situation wherein the customer and the service provider work closely to produce the service. The examples used by the text are: a haircut during which the customer is observing the barber while the barber works; a hired consultant who works closely with the company’s personnel; and patrons filling their own drinks at their table. There are a myriad of other examples. The tax accountant and taxpayer going over a tax return come immediately to mind.In a situation like this, the closeness of the customer and provider can yield problems as well. Work habits, sanitation, and different perspectives of service requirements can interfere with providing the service. In a food-oriented environment, sanitation and cleanliness become apparent.3. Are quality techniques in the service industry well developed or still fairly immature? If you believe that they are immature, why do you think that this is the case?Answers will vary. The text does not address this point specifically, however, it does make a point of mentioning that product quality has a longer history than service quality. The example used is that the ski resorts in the Rocky Mountain region are still being plagued by lawsuits over injuries. In some states, laws protect ski resorts from lawsuits. Other states do not have these laws.The comparison is made between product liability and service malpractice. On page 184, the topic is summarized as:Services do not have as long a history of quality practice as does manufacturing. Although many quality techniques such as control charts have been adopted by servicescompanies, this trend is still new. Certainly, as time passes, more quality techniquesare being developed specifically for services.This topic should make a lively class discussion.4. Why do you believe that quality techniques in the service industry are less mature than quality techniques for manufactured products? What can be done to bring quality techniques for the services industry up to a higher level?As discussed in question 3, product quality has been in existence far longer than service quality. Tools such as SERVQUAL and gap analysis are being pressed into use. Concepts like the interrelationships between the components of a service, service quality definitions, and tracking are new. Some service-connected industries are showing major growth. Stock brokerages have become major companies and are heavily committed to using highly technical solutions to their problems. The growth of many service companies will be contingent on their ability to provide an effective level of service. As was said before, the customer or client is more involved and more likely to be a co-producer in a service relationship. Poor quality will rapidly become self-evident.5. Discuss the distinction between voluntary services and involuntary services. Why is this distinction important in our understanding of service quality?When we seek and employ a service, it is a voluntary service. Examples are gas stations, tax preparers, or carpenters. If we go to the doctor’s office, then the doctor is providing a voluntary service. If, however, we go to the emergency room, the doctor we see is providing an involuntary service. While the tax preparer that we hire is a voluntary service, the IRS agent that audits our return is an involuntary server. If the service is one over which we have no control, it is an involuntary service. The agent at the Department of Motor Vehicles is providing an involuntary service. You have no choice about who or when to seek this service.Since we have little or no control over involuntary services, there is frequently a lack of service quality. Voluntary services are seeking your business; involuntary services do not have that problem. Recently, there has been an effort on the part of many involuntary services to improve quality even though the consumer has no direct control over the quality of the service. Today, the provider is frequently a government employee and is thus sensitive to the public’s needs.6. Are the Baldrige criteria applicable to service situations? If so, how?The Baldrige Award is given in five categories: manufacturing, service, small business, education, and healthcare. (Education and healthcare were added in 1999.) Several service companies have won this award and in this era of global competition, quality is evident in any competitive business situation.7. List Zeithamel, Parasuraman, and Berry’s five dimensions of service q uality. Is the list identical for every service provider, or does it vary from company to company? Explain your answer.Zeithamel, Parasuraman, and Berry identified five dimensions of service quality: •tangibles•reliability•responsiveness•assurance•empathyWhile this list is very comprehensive, it is by no means inviolate. On page 185, the text tells us that each service must examine its own dimensions of quality. There is frequently a dimension that is not included in this list, yet is equally important. The list is a guideline, not a law.8. Discuss some of the qualities of an effective leader in a service context.Zeithamel, Parasuraman, and Berry stress leadership as a key value in service quality. On page 185, Table 8-1 lists the dimensions of leadership as: service vision, high standards, and in-the-field leadership style.These are all active attributes. To be a leader in an industry, the firm must actively pursue and have a valid vision of what service quality actually is. This must be part of the makeup of the firm. A leader must demonstrate high standards at all times. Leadership must be real and out in front of the firm. An example might be Sam Walton visiting each one of his stores regularly.9. What is SERVQUAL? How does SERVQUAL help a firm assess its service quality?Zeithamel, Parasuraman, and Berry developed SERVQUAL as a tool to evaluate service quality. This tool allows the firm to use an approach other than statistical quality control to obtain a measure of the effect that their quality has on the service being provided. On pages 188 and 189, the text presents samples of the forms that are the basis of the tools.10. What are the advantages of the SERVQUAL instrument?On page 187, there is a list of the advantages of using this tool:• It is accepted as a standard for assessing different dimensions of services quality.• It has been shown to be valid for a number of service situations.• It has been demonstrated to be reliable, meaning that different readers interpretthe questions similarly.• The instrument is parsimonious in that it has only 22 items. This means that it canbe filled out quickly by customers and employees.• Finally, it has a standardized analysis procedure to aid interpretation and results.SERVQUAL provides a way to quantify both customer expectations and customer perceptions. This tool allows the firm to use an approach other than statistical quality control to obtain a measure of the effect that their quality has on the service being provided.11. Discuss the concept of gap analysis in the context of a SERVQUAL assessment.Gap analysis looks at the “gap” between customer expectations and customer perceptions. SERVQUAL questionnaires are specifically designed to enable this analysis. On page 190, Figure 8-3, five principle gaps are illustrated.12. What is a service blueprint? How is a service blueprint developed?A service blueprint is a graphic representation of the steps involved in performing a service. The blueprint identifies potential failure points. On page 195, Figure 8-5, the process of performing the services of a hair salon are blueprinted. Note that the fail-point “wrong color” is identified, as are the steps needed to rectify the failure. The blueprint also identifies those aspects of the service that are visible to the customer as well as those that are not visible.13. Describe the concept of moment of truth in a service context. Describe a moment of truth that you recently experienced as a consumer. Was your service experience satisfactory or unsatisfactory? Explain your answer.The moment of truth is that moment when the customer notices that there is a problem with the service. Either an expected service does not occur, or a service is performed that is not up to the customer’s expectations. The blueprint in question 12 identifies the moment when the customer looks and sees that the hair is the wrong color. A good blueprint will identify these possible moments of truth.Moments of truth occur regularly. The one that immediately comes to mind is cutting into a steak and finding it either too well done or too rare. The moment of truth occurs when the service and the customer meet. This topic is ideal for a class discussion.14. How can the moment-of-truth concept be used as a training tool in a service setting?On page 197, the text identifies three basic approaches to using the moment of truth concept as training.Poka-yoke (or fail-safes) is designed to isolate potential areas for failure and insure that they do not happen. Three classifications are identified: warning methods, physical contact methods, and visual contact methods. Using these procedures, the process is designed not to fail.The Three T’s identify ways of planning not to fail. They offer a set of distinct items thatcan be observed and focused on.A Closer Look at Quality 8-2: Quality in Health Care, in the text, illustrates a situation when the moment of truth concept was used successfully to improve the service that a company provides.15. What is a customer benefits package? What is the purpose of developing customer benefits packages in a service context?A CBP consists of both tangibles that define the service as well as intangibles that make up the service. The tangibles are known as good content. Intangibles are referred to as service-content. Customer benefits packages are important not only in that they help define what it is that your service firm will provide to the customer, but they are also used to help define what will not be provided to the customer. Figure 8-7 shows the process of developing a customer benefit package.16. In what ways will the globalization of services alter the way that businesses manage their service quality?We have seen major worldwide changes in that last two decades. Countries that were formerly heavy manufacturing countries, such as the U.S., Japan, India, and much of the EU, have developed into service-based economies. Technical support and software development have moved to other countries where they can be supplied at a better price. Countries such as Singapore and Thailand, that were recently considered “third world,”are now becoming major suppliers of manufactured equipment.Businesses now have a new set of priorities to consider. Outsourcing and insourcing have become major items in computing the bottom line. Just as American companies have gone overseas to take advantage of the business environment, foreign companies such as Toyota and Honda now have a manufacturing presence in the United States.17. Discuss the initiatives that the U.S. government has taken to increase itsemphasis on service quality. Are they effective?The text starts this section with the statement: If customer service is the battlefield for business in the twenty-first century, then government is probably the last frontier.The term “government service” has been considered an oxymoron. Voters have been getting more involved in the way our governments—local, state, and federal—conduct business. Recently, there was a complete overhaul of the customer service arm of the IRS. The text notes several factors that seem to be driving change in the government’s adaptation of quality techniques. These factors include:•People want and desire to do good quality work.•Because quality management is associated with improved employee satisfaction, there is a major impetus to improve.•Government leaders are mandating standards, strategic plans, and new levels of performance at all levels of government. These standards are being adopted ingovernment agencies because of the mandates.•Demand for government services is growing at a faster rate than funding for them.The natural reaction is to simplify processes that have become bloated.•Finally, the threat of privatization in government has led to an improvement in service in many areas.18. Discuss several of the factors that have contributed to an increase in attention directed toward quality in health care.Every newscast or newspaper seems to have a comment on the rising cost of healthcare. The Baby Boomers, a huge proportion of our society, have aged and have greater needfor medical assistance. The rising price of utilities affects every situation. On page 203, the text lists the following:•Healthcare is facing the same “cost squeeze” that government is facing.• A move toward health maintenance organizations (HMOs) is causing hospitals to streamline operations.•There is increasing diversity in healthcare.Given this situation, healthcare is under increasing pressure to improve quality and reduce costs. While these two concepts are apparently at odds, the situation must be handled.19. Discuss the unified theory for services management developed by Dr. Scott Sampson. Do you agree or disagree with the principles underlying Sampson’s theory? Explain your answer.The Unified Theory of Services Management developed by Dr. Scott Sampson provides unique insight into the challenges of service management. Dr. Sampson's theory is based on four propositions:1)Unified Services Theory2)The Unreliable Supplier Dilemma3)Capricious Labor4)Everyone Thinks They're an ExpertDr. Sampson is taking a pragmatic look at the reality of the situation. Is this pragmatic view correct? This question is essentially a review of the entire chapter.20. In your judgment, will the management of “service quality” ever progress as far as th e management of “manufactured goods quality”? Please make your answer as substantive as possible.To answer this question and lead the class through a discussion, it is probably wise to start with a list of the differences between service and manufactured goods quality. What are the factors that make service quality unique? What are the factors that make manufactured goods quality unique? What environmental, technological, and social factors influence this decision?Case 8-1: Google Designs Quality Services with Customers in Mind1. Think about the Internet search engine that you use the most often. If it is Google, what is it about Google that attracts you as a user? If it is not Google, what could Google learn from the search engine that you use that could help make it better?Search engines such as Google and Yahoo! are no longer simple search engines: the functionality has expanded to include many services. They both have a rich set of business functions. Google has branched out to include a host of resources and office software; Yahoo provides Internet hosting through its affiliate Geocities as well as a suite of essential services. In addition, Internet Service Providers (ISPs) are competing with similar sets of services.The student might make a list of some of the more common search engines and ISPs and the services that they provide.2. What parallels do you see between developing a high-quality service product anda high-quality manufactured product? Make your answer as substantive as possible.One reason that Google has established such a large customer base is that it has worked hard to determine what its customers want and has designed features into its website to meet its customers’ needs. The fact that it is an o nline service implies that its customers are highly computer literate and better able to communicate with the company.The producers of manufactured products should be equally as committed to finding out what its customers want and produce products to meet those needs. However, they do not have that built-in advantage of a well-trained user community. Service products (in general) seem to do a better job of soliciting feedback from their customers than the producers of manufactured goods.3. Is Google a company that was simply at the right place at the right time, or are many of its service innovations truly unique? Explain your answer.Did Google create its niche? Google provided a complete environment for the user. The environment included email services, instant messaging, and a search facility. They have built their base with an increasing number of services.Case 8.2: UPS: Delivering the Total Package in Customer Service1. Based on the description of UPS, what do you believe are UPS’s strengths and weaknesses?Much like Yahoo!, UPS created its own niche market. This has spawned a host of competitors such as Federal Express. The United States Postal Service (USPS) has built its own competitive organization. The services have grown to include overnight letter services, pick-up, and delivery. This has become a highly service-automated and technically-oriented market.How do the students react to the various competitors in this market?2. How has UPS used technology in its design of quality services? Make your answer as substantive as possible.Today, a package or letter can be tracked nearly moment by moment. Each point of receipt or shipment tracks each parcel electronically. How does the class feel this works? Has the competition been able to successfully compete in this market?3. Describe a positive or negative experience that you have had with UPS (or one of its competitors such as FedEx or the U.S. Postal Service). If the experience was positive, reflect on whether the experience is consistent with UPS’s new emphasis on customer needs. If the experience was negative, what could UPS have done to better satisfy your need?A few situations in which one can differentiate between these services include normal transactions, important rush services, and high volume periods such as the winter holiday season.How do the various services react to these situations? What are the students’ personal experiences? What conclusions can be drawn? How can the concept of quality be integrated or measured?Suggested Answers to End of Chapter Problems1. A national electronics retail chain charges $350 for a service contract. Of this,the company sends $120 to an insurer. Calculate the profit margin for theservice contract.The company makes $350 - $120 = $230 for the service contract. $230/$350 = 65.7% contribution to profit excluding taxes or other administrative expenses.ing the example of the service transaction analysis (STA) worksheet, chartand evaluate the transactions for your university or college advising office.Report your findings and overall evaluation.Answers will vary. Below is a template to distribute to the students:Organization:Process: Customer Type:TransactionServiceConcept:Message Score+ 0 -SERVICE TRANSACTION ANALYSIS SHEET3.Develop a consumer benefits package for a service business in your community.Be exhaustive and explicit in you package identification.For this, the students should use Table 8-3 as a guide. They should go to a business and interview the management to help them define a benefits package. This is a very good team project that the author has used with good results.4.Develop a services blueprint for a local car wash. Identify possible fail points,back-office processes, and fail-safes.This is another problem that can be used with teams or individuals to get them into the real business community and get them to use these tools in a real, albeit simplesetting. Use Figure 8-5 as a guide. They may want to use the flowcharting tool inPowerPoint to do this.5.Recently, a medical office administered the SERVQUAL survey to its customersas a way to determine where it should focus the process improvement. Fortysurveys were administered to customers before and after they were treated. On the basis of the 40 responses, the following averages were computed for each item. Using the averages in the table that follows, compute dimension averages.Based on your findings, which dimensions should be emphasized?Item Perception Average Expectation Average Differences1 5.5 2.3 3.22 5.4 2.4 3.03 5.9 2.2 3.74 5.8 2.8 3.05 3.2 3.2 06 4.4 4.1 0.37 4.3 5.3 -1.08 2.5 4.9 -2.49 4.6 5.6 -1.010 6.2 3.4 2.811 6.5 3.2 3.312 6.6 3.4 3.213 6.8 3.6 3.214 3.1 3.2 -0.115 4.5 3.3 1.216 3.3 3.4 -0.117 3.1 3.2 -0.118 3.2 3.5 -0.319 1.6 6.5 -4.920 1.8 6.6 -4.821 1.5 6.4 -4.922 1.4 6.3 -4.9Using the averages in the table, compute dimension averages. Based on your findings, which dimensions should be emphasized?Answer:Focus on empathy and responsiveness.6.For the data in problem 5, perform a two-dimensional differencing analysis. Doyour results differ from your answer in problem 5?7.The averages for different dimensions of service quality were computed byaveraging the items pertaining to the dimensions. Use the following data todetermine which dimensions to emphasize.Perceptions ExpectationsTangible = 5.40 1.42Reliability = 3.20 6.40Responsiveness = 2.45 2.30Assurance = 5.60 3.30Empathy = 1.90 6.40ing simple differencing, determine which dimensions should beemphasized.Answer:e two-dimensional differencing to determine which dimensions shouldbe emphasized.Answer:Emphasize reliability and empathy.c. Based on your findings, choose the most important dimension anddescribe how you would develop a process improvement program to addressthe dimension that needs to be improved.Empathy should be emphasized first. Start by identifying what empathy means interms of your business. Undertake an intensive empathy training program andmonitor results using SERVQUAL to monitor improvement.8. A state university wants to perform a gap analysis to determine what student traitscorporate CEOs find most important. The exercise is to be administered to CEOs and involves two surveys – an expectations survey and a perceptions survey. All questions are answered on a 10-point scale. The attributes the CEOs are asked to rate arepropensity for life-long learning, ability to work in teams, innate ability, and cognitive ability. The results of nine surveys are synopsized in the text table:Perform a gap analysis by developing a two-dimensional plane and evaluate the results.Focus on lifelong learning.9.9. Following is a transaction analysis for a movie theater. Please answer the following questions.a. Based on the service transaction analysis, what is your assessment of the movie theater?In looking at the transaction analysis sheet, we see that although the movie theater knows where the movie is playing and is very helpful in guiding their customers to the appropriate location, the overall appearance, cleanliness, and enjoyable customer experience is lacking.b. In what areas can the movie theater improve?It could have a better arrangement for the ticket line, it could clean more thoroughly, and it could pay attention to the messages being sent by coming attraction posters.c.Are there any additional customer touch points you can think of in this process?What could the company do to make them a positive experience?Have the students think about the last time they went to a movie. Were the coming attraction previews appropriate? How were the restrooms? What about the overall sound and picture quality of the movie itself? Once they have thought through all of the additional touch points, have them discuss what could have made this a better experience.10. Following is a service transaction analysis for a lube shop. Answer the following questions.a. Based on the service transaction analysis, what is your assessment of the lube shop?It looks like the lube shop is doing a very good job of satisfying the customer. It seems that they are doing the right things and the overall experience is a satisfactory one.b. In what areas can the lube shop improve?Although they seem to being doing a pretty good job overall, it does appear that they could provide their mechanics some training in selling additional services. The comments seem to indicate that “upselling” is annoying to the customers, which means they are being more aggressive than they might need to be.c.Are there any additional customer touch points you can think of in this process?What could the company do to make them a positive experience?Have the students think about the last time they took their car in to have an oil change. Did the facility smell clean? How were the restrooms? How was the additional services explained? Did the shop display appropriate material explaining the consequences of not having the additional services? Once they have thought through all of the additional touch points, have them discuss what could have made this a better experience.。
质量管理第六版英文教辅 foster_mq6_im_10
Chapter 10: The Tools of QualityChapter Outline•Improving the System•Ishikawa’s Basic Seven Tools of Quality•The Seven New Tools for Improvement•Other Tools for Performance MeasurementOverviewChapter 10 starts the section on the tools that can be used to implement quality. So far, the text has looked at the various functional areas of business. As we know, they do not operate in a vacuum. Implementing quality involves looking at ways to optimize this interdependency. Chapter 10 introduces some of the fundamental tools that have proven successful.Discussion Questions1. Why is it important to pursue quality management from a systems perspective?As we have seen, no part of the business operates independently. For a quality system to be successful, the interrelationships between the business systems must be taken into account. A quality system must therefore take the business system into account. Figure 10-1 presents the quality model and depicts the relationships.2. Why is continual improvement necessary for a business organization?Deming made the point that for optimum results, the quality process must be continuing. If quality is treated as an add-on process, quality will suffer.As Figure 10-1 shows, the business model focuses on the customer and prompts continuous change and growth. Without this approach, the business will grow stagnant.3. The statement has been made that “A quality system is not just a series of boxes and arrows. It is an interconnected, interdisciplinary network of people, technology, procedures, markets, customers, facilities, legal requirements, reporting requirements, and assets that interact to achieve an end.” What does this statement mean to you?For a quality program to be successful, it must be ingrained into the culture of the organization. If the workers see a quality program as just another set of forms to fill out and keep current, they will not be performing the tasks properly. If a culture of continuing quality exists, the workers will be a vital part of the process. The system is vibrant, ongoing, dynamic, and in need of constant updating and nurturing to remain effective.4. How do the basic tools work within W. E. Deming’s plan–do–check–act (PDCA) cycle as a process for continual improvement?The plan-do-check-act cycle can be described as: plan represents strategy formulation, do refers to implementing strategy, check relates to evaluation and control, and act results in full-scale strategy implementation. These four simple steps become the base on which continual improvement is built. The cycle provides four identifiable activities into which continuing improvement can be integrated.5. What are the seven basic tools of quality? Who developed these tools?Kaoru Ishikawa identified seven tools that, when used together, provide a path to continuing quality improvement.6. Describe the purpose of a histogram.The figure below presents a histogram. As stated on page 249, histograms are simplygraphical representations of data in a bar format. This histogram provides a comparison between occurrence and sales for various sales registers.7. Describe the purpose of a Pareto chart. Describe an instance (other than the one in the book) in which a Pareto chart could be effectively used.A Pareto Chart is a histogram that allows the analyst to identify and prioritize potential or real problems based upon Juran’s “80/20” rule.The example on page 256 and 257 present the following:The frequencies of each problematic area are then plotted:This simple example presents the primary problem area –“Setup routines are not standardized.” Any multi-step process can be aided through the use of a Pareto Chart. In a class discussion, many applications will surface.8. What are the three basic rules for constructing Pareto charts?On page 256, the three basic rules are presented as:•Information must be selected based on types or classifications of defects that occur as a result of a process. An example of this might be the different types ofdefects that occur in a semiconductor.•Data must be collected and classified into categories.• A histogram or frequency chart is constructed showing the number of occurrences.A Pareto chart enables you to isolate and focus on the 20% of failures that cause 80% of the problems.9. What is the purpose of a cause-and-effect (Ishikawa) diagram?Often, workers spend too much time focusing improvement efforts on the symptoms of problems rather than the causes. The Ishikawa cause and effect diagram is a good tool to help move to lower levels of abstraction in solving problems. The diagram looks like the skeleton of a fish: the problem being the head of the fish, major causes being the "ribs" of the fish, and sub-causes forming smaller "bones" off of the ribs. Figure 10-13 in the text shows an Ishikawa diagram that was performed for a wood mill that was experiencing problems with wobbling blades in its saws. The principle behind this is that for a problem to be solved, the focus must be placed on the problems, not the symptoms. The symptom of the problem was the wobbly blade. The major causes were associated with machines, materials, people, and methods. Under people, it was found that workers were not properly trained. Under machines, it was found that the blade was being set up off-center.10. Describe the purpose of a check sheet. Describe an instance (other than the onesin the book) in which a check sheet could be effectively used.A check sheet is a simple mechanism that is used to gather information used to diagnose a problem. On page 248, the text shows a check sheet to collect information that will be used to compile a histogram.In Question 7, a class discussion was suggested to find alternative uses for a Pareto chart. This topic would be ideal for that discussion.11. Describe the purpose of a scatter diagram.Figure 10-10 presents a scatter diagram:This diagram presents a series of points that show the relationship between prevention and appraisal costs and percentage of conformance. A mathematic technique called curve-fitting presents a smoothed line that indicates the relationship between the two variables. A statistical tool called regression analysis will provide a value called the correlation, which uses the data to present the relative value of the relationship.When loaded into Excel, a correlation can be run between the two sets of data. Theresulting correlation would be .8824, or approximately 88%. This indicates that there is approximately an 88% probability that there is a cause-and-effect relationship between the two values.12. Describe the purpose of a flowchart (process map). What are three of the rules for designing and using flowcharts (process maps)?A process map (flowchart) is a picture of a process. The first step in many process improvement projects is to create a map of the process, as it exists. This step presents the parameters for process improvement. The concept is that one must know the process before it can be improved upon.Three basic rules for designing and using a flowchart (process map) are as follows: •Use these simple symbols (shown in Figure 10-3) to chart the process from the beginning, with all arcs in the process map leaving and entering a symbol.•Develop a general process map and then "flesh it out" by getting more detailed.•Step through the process by interviewing those who perform the process as they do the work.•Determine which steps add value and which don't, in an effort to simplify the work.•Before simplifying the work, determine if it really needs to be done in the first place.13. What is the purpose of a control chart?A control chart provides information about a product or service that has measurable quantities. Figure 10-12 presents two control charts together:14. Which of the seven (Ishikawa) tools of quality described in the chapter have been the most helpful to you in your experiences? Please make your answer as substantive as possible.Ishikawa’s seven basic tools consist of:1)Process maps2)Check sheets3)Histograms4)Scatter plots5)Control charts6)Cause-and-effect diagrams7)Pareto analysisEach of these tools provides a unique look at the environment being analyzed. Each student will probably have a different view based upon his/her respective background. This can make a lively class discussion.15. What is the purpose of an affinity diagram?An affinity tool is a brainstorming technique that allows teams to break an issue down to its component sub-issues, enabling them to isolate the root problems and provide solutions to them.16. Describe the purpose of an interrelationship digraph?The interrelationship diagraph is a continuation of the affinity diagram. It is designed to locate any possible errors that might result from the relationship between different issues. On page 262, the steps involved in creating this document are identified as:1.Construct an affinity diagram to identify the issues relating to a problem. Afteryou have done this, place the cards with related issues in columns with gapsbetween the cards. It is helpful to use sticky notes on a large piece of flipchartpaper.2.Create the digraph b y examining the cards one by one asking, “What other issueson this digraph are caused or influenced by this issue?” As team members identify issues that are related, draw a one-way arrow from the first issue (the cause) to the second issue (the one influenced by the cause). Do this until all the issues havebeen discussed.3.After reviewing the arrows and making needed revisions, count the numbers ofarrows pointing to each note, and write the numbers on the notes.4.Identify the cards with the most arrows as the "key factors." Experience hasshown that there should not be more than 5 to 10 key factors, depending on theissue being discussed.5.Draw a double box around the key factors and brainstorm ways to address theseissues.17. Describe the purpose of tree diagrams. Describe an instance in which a tree diagram could be used.A tree diagram is accomplished by breaking a task down to its composite sub-tasks; this is done iteratively until a base activity level has been reached. The resulting hierarchic breakdown provides a manner of breaking the tasks to be accomplished into “bite-sized ch unks.” Figure 10-22 on page 264 (shown below) provides an example.Trees (or hierarchic structures) are used in many situations. Their flexibility is apparent in any situation where a task is composed of subordinate tasks.18. Describe the purpose of a prioritization grid.A prioritization grid allows a person to evaluate the options and assign weights to them to aid in the solution. The steps in creating a prioritization grid are presented on page 264:1.Determine your goal, your alternatives, and the criteria by which a decision is tobe made.2.Place the selection criteria in order from most important to least important.3.Apply a percentage weight to each of the criteria for each option. Apply a weightto each of the criteria such that all the weights add up to 1 (for example, A = .40,B = .30,C = .25D = .05).4.Add the individual rating for each criterion to come to an overall ranking. Divideby the number of options to find an average ranking.5.Rank each option with respect to the criteria. Average the rankings, and apply acompleted ranking.6.Multiply the criteria weight by its associated criterion rank for each criterion inthe matrix. Notice that in this case a ranking of 4 is best and 1 is worst. The result in each cell of the matrix is called an importance score.7.Add the importance scores for each alternative.8.Rank the alternatives according to importance.19. Describe the purpose of a matrix diagram. In what ways is the matrix diagram a brainstorming tool?Brainstorming is a process by which a group of people collectively participates in a problem-solving exercise. A matrix diagram presents the relationships between ideas or issues. Figure 10-23 presents the relationships between assignments and tasks in reducing the number of billing errors.20. What is the purpose of a process decision program chart?A process decision program chart is used to help brainstorm possible contingencies or problems associated with the implementation of some program or improvement. The tool can take the form of either an outline or a tree chart. Figure 10-24 on page 268 shows a process decision program chart in tree form.Case 10-1: Corporate Universities: Teaching the Tools ofQuality1.Are corporate universities a good idea? If so, why?The corporation that dedicates resources to education signals to its employees that the corporation considers its employees an asset. A corporate university also provides an organization a permanent place to train its employees in the methods and procedures that make the company unique and successful.2.How can a corporate university do a better job of teaching a firm’semployees the “tools of quality” than traditional training programs? Corporate universities can do a better job of teaching a firm's employees the "tools of quality" than traditional training programs in the following ways:•Corporate universities can prioritize a firm's training initiatives and quickly share with a firm's employees the skills, techniques, and best practices that arenecessary to remain competitive.•Corporate universities can provide focus to a company's training and development activities.•Corporate universities can develop a standard curriculum to ensure that all of a company's employees receive consistent training.•Corporate universities, because they are permanent, can provide "follow-up"training and consulting services to firm employees.3.Select a corporate university and visit its web site. How does the company’scorporate university facilitate the company’s overall quality-related goalsand initiatives?Each of the listed companies is in a different industry and has a different product mix. Each has a different set of needs for its employees. Motorola University bases its training on Six-Sigma. Sears provides an ongoing Management Skills Curriculum.Food for thought: How do these programs reflect the needs of the company? How do they reflect the culture of the company?Case 10-2: Lanier: Achieving Maximum Performance by Supporting Quality Products with Quality Services1.Why was it important for Lanier to develop specific programs, such asCustomer Vision and Performance Promise, to facilitate its dual emphasis on quality products and quality services?The specific programs focus Lanier's employees and customers on areas that have been particularly important to the company in achieving its dual emphasis on quality products and quality services. For instance, the Customer Vision program focuses the company's employees on providing high customer service. Similarly, the Performance Promise program focuses the company's customers on the strength of Lanier's commitment to guarantee total product satisfaction. Lanier's commitment to quality products and quality services might not come through as clearly to its employees and customers without these tangible programs to rally around.2.What steps has Lanier taken to reinforce the importance of quality servicesto its employees?Lanier has initiated the programs referred to including Customer Vision, The Performance Promise, 100 Percent Sold, and The Lanier Team Management Process as tangible evidence of its commitment to quality service. Lanier has also shifted its marketing emphasis from sales to customer satisfaction and has shifted its corporate culture accordingly.3.Do you believe that Lanier continued to be successful? Why or why not? Lanier has grabbed an interesting niche. The field of document production has been massively enhanced by the current state of office automation. This trend will most likely continue. Their success obviously depends on how well they integrate themselves into the burgeoning culture. Will they continue to be successful? This is a fascinating question for a classroom discussion.Suggested Answers to End of Chapter Problems1.2.3.4.5.6.7. Develop a process map of washing a car. Include a high level of detail in your map. Make six recommendations for improvement to your process.There are several different versions of this map. It is important to tell students that this is a map for hand washing a car. This assignment has been used for several years. If the students use PowerPoint to draw their maps, a few can be presented to the class as a basis for discussion.Take the process map from Problem 1 and develop it into an extended process map. Make five recommendations for simplifying the extended process as it exists.This map takes suppliers into account. See the above comments.Develop a process map for making chocolate chip cookies. Include a high level of detail if you need to. You may need to consult a cookbook. Make three recommendations for improvements to your process. Discuss these with the class.See the answer to Problem 1.Take the process map from Problem 3 and develop an extended process map. Make recommendations for three improvements to the extended process. Be sure to include all suppliers and logistics associated with the customers.See the answers to Problems 1 and 2.Develop a check sheet for defects in a flat screen computer monitor. Answers will vary. Use the Figure on page 248 as a guide.Develop a check sheet for defects in a quality management class exam. Identify how you would use the check sheet to improve performance on future exams. Answers will vary. Use the Figure on page 248 as a guide.Develop a histogram for the following da ta (see the data in Problem 8’s solution). Develop two separate histograms for hours of overtime and days absent. How do the data appear to be distributed?log 30/log 2 = 4.95 ~ 5 classes. For hours of overtime, the smallest value is 0 and the largest value is 460. 460/5 = 92. For convenience, we will use the following classes: 0-99, 100-199, 200-299, 300-399, 400-499. The following histogram results:8.Using the data in Problem 7, develop a scatter plot of hours of overtime versus days absent. Do the data overtime hours and days absent appear to be correlated?Following are the spreadsheet and the Excel output for the scatter plot and correlation:Employee Hours of OvertimeDaysAbsent1 243 32 126 23 86 04 424 65 236 36 128 07 0 08 126 29 324 310 118 011 62 012 128 313 460 614 135 115 118 116 260 217 0 118 126 119 234 220 246 321 120 122 80 023 112 124 237 325 129 226 24 127 36 028 128 229 246 330 326 69.SUMMARY OUTPUTRegression StatisticsMultiple R0.882243R Square0.778353Adjusted RSquare0.770437StandardError0.843434Observations 30ANOVAdf SS MS FSignificanceF Regression 1 69.948 69.94898.3270 1.16E-10 Residual 28 19.918670.71138Total 29 89.86667CoefficientsStandardError t StatP-value Lower 95% Intercept-0.32555 0.274966-1.183970.24638 -0.88879X Variable 10.013505 0.0013629.915991.2E-10 0.010715As can be seen from this data, 78% of the variation in days absent is explained by overtime. It appears that people are more likely to be absent as they work more overtime. If the company desires to decrease absenteeism, it should review how it is assigning overtime.Develop a histogram using the following data:4.7, 4.7,5.0, 5.6, 5.6, 5.6, 5.9, 5.9, 5.9, 5.9,6.2, 6.2, 6.2, 6.2, 6.2, 6.2, 6.5, 6.5, 6.5, 6.5, 6.5, 6.5, 6.8, 6.8, 9.8, 9.8, 9.8, 9.8, 6.8, 6.8, 6.8, 6.8, 6.8, 6.8, 6.8, 6.8, 6.8, 6.8,6.8,7.1, 7.1, 7.1, 7.1, 7.1, 7.1, 7.1, 7.1, 7.1, 7.1, 7.1, 7.1, 7.1, 7.4, 7.4, 7.4, 7.4, 7.4,7.4, 7.4, 7.4, 7.7, 7.7, 7.7, 7.7, 7.7, 7.7, 7.7, 7.7, 7.7, 7.7, 7.7, 7.7, 7.7, 7.7, 7.7, 7.7, 7.7, 8.0, 8.0, 8.0, 8.0, 8.0, 8.0, 8.3, 8.3, 8.3, 8.3, 8.3, 8.3, 8.6, 8.6, 8.6, 8.6, 8.6, 8.6,10.11. 8.9, 8.9, 8.9, 9.2, 9.2, 9.8.There are 101 data points.log101/log2 = 6.7 ~ 7The largest value is 9.8, the smallest value is 4.6.(9.8 – 4.6)/7 = .74 ~ .8;If you have sixty data points, use the log formula to determine how many classes you should use in your histogram.log 60/log 2 = 5.9 ~ 6 classes. Remember, it is common practice to round upwards. Use the logarithmic formula in the chapter to determine how may classes you should use in your histogram for the following numbers of data:a.35b.200c.600Answer:a.log 35/log 2 = 5.13 ~ 6b.log 200/log 2 = 7.6 ~ 8c.log 600/log 2 = 9.2 ~ 1012.13. Think about the following questions, and develop fishbone diagrams for each of them:a.What is the major service problem in your university?b.What is the major thing that interferes with your study?c.What is the major problem with your school newspaper?d.What is the major social problem in society?Answers will vary. Generally, the fishbone diagram should appear as follows:For the following data, develop a Pareto analysis. The letters A, B, C, D, E, and F are problems that occur in a process. Which cause should you focus on first?A A AB A AB C C E D AB B BC B BC AD A B DA D D D C AA CB B B CC B C A B CA B E A A BD A A A C AA A F C A EAnswer:Number Count Percent CumPctA's 22 36.67 36.67B's 15 25.00 61.67C's 12 20.00 81.67D's 7 11.67 93.3314. E's 3 5.00 98.33F's 1 1.67 100.00N= 60If you eliminate causes A and B, defect will be reduced by 60%.For the following data, develop a Pareto chart. The letters V, X, Y, and Z are problems that occur in a process. Which cause should you address first if the fixes for the problems are $1.00, $1.20, $.90, and $2.00 successively?Data shows 22 Vs at 24%, 25 Xs at 27%, 31 Ys at 34%, and 14 Zs at 15%. You would normally address the process problem with the highest incidence. This would be problem Y. In this case, it is also the least expensive fix. With problem percentages close, as with problem V and X, you might next consider the lower investment, i.e., fixing problem V for $1.00 before fixing problem X for $1.20, understanding diminishing marginal returns.15. Either alone or as a team, draw a fishbone diagram about the following topics:a.What are the causes of poor grades?b.Why do college students drink too much?c.Why do I not have enough money?d.What are the causes of poor response times on the Internet?Answers will vary. See Problem 12 for format.16. Quality is Personal by Roberts and Sergesketter is a popular book. In it theyrecommend using the basic tools of quality in our personal lives. Develop acheck sheet to keep track of personal defects you have in your life (such assleeping too late, being too grumpy, and so on). Use this check sheet for twoweeks to track these personal defects. After two weeks, perform a Paretoanalysis to determine where you have the greatest need for improvement.Next, use the fishbone diagram to identify the underlying causes of thepersonal defects. After making changes, use a control chart to track your defects.Answers will vary.17. For the following data, draw a scatter diagram to see if time lost because ofinjuries and overtime hours are related? What do you conclude?They appear to be positively correlated.18. Develop a process map for the registration process at your university. Analyzethe number of value-added and nonvalue-added steps.Answers will vary for this question. Below is an example of a process map forregistration at a large public university.19. Develop a process map for receiving financial aid at your university.Analyze the process and develop a proposal for improvement.Answers will vary for this question. Below is an example of a process map of the process of receiving financial assistance at a large public university.20. With a team of students, develop an affinity diagram relating to the followingstatement, “What are issues relating to finding a job in the current economy?”What did you find?Answers will vary. Below is an example of an affinity diagram that relates tofinding a job in the current economy.21.22. Form a team and develop an affinity diagram for the following problem statement: What are issues associated with completing a university or college degree in a reasonable amount of time?This is an issue that affects many students. Use the format in Problem 20.Using the affinity diagram from Problem 21, develop an interrelationship digraph for the job search. What did you generalize from the interrelationship digraph?Answers will vary. One approach, based on Problem 20’s affinity diagram above, is shown below.23.Develop a tree diagram for building a home.A tree diagram could be developed for either decisions or tasks. Student solutions could include a lot of detail or be brief. Some samples follow.Decision Tree for Building a House24. Develop a tree diagram for writing a major research paper. Now, take the steps you identified for this project and develop an activity network diagram.An example of a tree diagram flowing from bottom to top, with activity network diagram node letters and arrows added:plete the analysis for the prioritization matrix information in the text byfinding the final rankings:For this problem, the smaller result is the best.Final Priority Vector by MachineMachine 1.3(1) + .2(3) + .5(4) = 2.9Machine 2.3(2) + .2(2) + .5(2) = 2.0Machine 3.3(3) + .2(4) + .5(1) = 2.2Machine 4.3(4) + .2(1) + .5(3) = 2.9Machine 2 is the best overall choice given the subjective ratings and parameters in this problem.26. Develop a process decision chart for completing your college degree. One of many potential solutions is presented below.OOXXOOXO。
管理学-罗宾斯-9版-英文Robbinsfom913
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Nonverbal Cues
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Communication Barriers
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Overcoming Communication Barriers
13Chapter
Managing Communication and Information
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Learning Outcomes
• Describe what managers need to know about communicating effectively.
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Employee Input
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Ethical Communication
Presented material that contains all the relevant information, is true in every sense, and is not deceptive in any way.
managers need to know about communicating effectively.
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质量管理第六版英文教辅 foster_mq6_im_05
Chapter 5:The Voice of the CustomerChapter Outline▪Customer Driven Quality▪Customer-Relationship Management▪The “GAPS” Approach to Service Design▪Segmenting Customers and Markets▪Strategic Supply Chain Alliances between Customers and Suppliers▪Communicating Downstream▪Actively Solicited Customer Feedback Approaches▪Passively Solicited Customer Feedback Approaches▪Managing Customer Retention and Loyalty▪Customer Relationship Management Systems (CRMS)▪ A Word on Excellent DesignOverviewThis chapte r focuses on the “voice of the customer” in helping firms define their quality programs. We know that customer service is important and there are many reasons for this importance (from Kabodian, A., The Customer Is Always Right, Cambridge, MA: Harvard University Press, 1996):•Customers tell twice as many people about bad experiences as good experiences.• A dissatisfied customer tells 8 to 10 people about the bad experience.•Seventy percent of upset customers will remain your customer if you resolve the complaint satisfactorily.•It is easier to get customers to repeat than it is to find new business.•Service firms rely on repeat customers for 85% to 95% of their business.•Eighty percent of new product and service ideas come from customer ideas.•The cost of keeping an existing customer is one-sixth of the cost of attracting a new customer.The chapter begins with a discussion of customer-driven quality and describes it as “a proactive approach to satisfying customer needs by learning what customers want and then designing products and services accordingly.”The chapter discusses customer-relationship management and the “g ap” approach to service design. The focus of the chapter then shifts to a discussion on segmenting customers and markets, strategic alliances between customers and suppliers, and communicating with customers.The concept of customer relationship management (CRM) is introduced. CRM includes the acquisition, retention, and enhancement of customer information. The chapter then provides information about managing customer retention and loyalty as well as the “ready-fire-aim” approach to product/service design.Finally, it is through focus on the customer and ingenuity that we find better ways to serve our customers. The corporate battleground in the new century is in the area of service. Customers are demanding more, and suppliers are responding by giving better and better service.Discussion Questions1. Describe the difference between the internal and the external customers of a business organization. Why is it important to distinguish between internal and external customers?On page 106, the text defines internal customers as “employees receiving goods or services from within the same firm.” External customers are described as “the ultimate people we are trying to satisfy with our work.” If we have satisfied external customers, chances are we will continue to prosper, grow, and fulfill the objectives of the firm.The external customer, or end user, makes the ultimate decision as to whether the company will survive. The internal customer is integral to the quality of the end product. From a business perspective, the internal customer is carried overhead, while the end user is a source of income.2. Describe some of the potential pitfalls of customer-driven quality. Can you think of any ways to avoid or lessen the impact of these potential pitfalls?The text contrasts customer-driven quality with reactive customer-driven quality. The ongoing theme of the text, long term planning, is the key. Figure 5-1 presents a model of reactive customer-driven quality.This model shows that when quality is reactive rather than planned, customer expectations increase at a faster rate than supplier performance. At the point where these trends cross, customer dissatisfaction increases.3. How can a supplier avoid settling into a reactive customer-driven quality (RCDQ) mode?The company that takes the precaution of long-range planning will have a better chance of prospering; the company that simply reacts will not. In a sense, manufacturers and service organizations attempting to meet customer expectations are pursuing a moving target. The difference between world-class and ordinary suppliers lies in whether suppliers stay ahead of the target or fall behind the target.4. What industries pose the greatest challenge for suppliers in terms of anticipating customer needs and requirements? What are the distinctive characteristics of these industries?A couple of thoughts come to mind:1. A company with an extremely small profit margin might think that it is unable toinvest in customer relations management.2. A firm in an industry that was nonexistent previously might not have the ability toexamine past information and activity.This is a thought-question for students that goes beyond the material in the chapter. Some of the toughest industries in which to anticipate demand are also the fastest moving industries, such as electronics, telecommunications, computers, and healthcare. Ask your students to make well-reasoned arguments regarding the industries that pose the greatest challenge for suppliers in terms of anticipating customer needs and requirements.5. When was the last time you purchased a product and were asked to provide theseller or manufacturer of the merchandise information about yourself, such as your name, address, and telephone number? Did the request for information seem intrusive to you? Did you have any idea why you were being asked for the additional information?The Baldrige criteria emphasize identifying data segmentation of customers and customer markets. This information can be gathered in many ways. The text lists: •Industry groups•The Internet•Commercial databases•Customer questionnairesMarket segmentation is important because it aids in distinguishing customers and markets according to common characteristics. This identification of characteristic information is called demographics. Demographics are an important factor in marketing. Table 5-2 identifies a set of information that can be used to identify target markets.6. Reflect on the last time that you complained to the manager of a store, restaurant,or other business about something that dissatisfied you. Was the complaint resolved to your satisfaction? Did the complaint-resolution process tell you something about the quality of the organization that you were dealing with?This is a common experience. Many restaurants have cards that customers can fill out to offer feedback on the quality of service. Every student should be able to come up with an example of a situation. One example might be:Last week, my family went to dinner after a movie; my wife ordered fish, which she found dry. When she asked for some dressing to add, she explained the problem. The manager came by and apologized. We also had our desert paid for by the restaurant. A potentially negative situation was turned into a positive one.7. Can you think of an example of an experience that you have had with a firm in which the difference between the espoused and the actual level of service provided was great in either a positive or negative way? If so, did this experience influence your perception of the business? Has this experience affected your willingness to do business with this company again?Today, many companies outsource their customer service. Quite a few brought the customer service organizations back when problems surfaced. Specifically, Dell Computers moved their customer service to India. However, problems with the move forced Dell to look at this decision.1Good news for all those who worry about outsourcing--Dell's experience with an outsourced call center in India was less than satisfactory, and the company has shut the center down. "One area Dell won't be looking at for its own needs is outsourcing," the article reads.On the other hand, Apple states its reliabi lity with the slogan “It just works,” and supplies a sophisticated network of online and telephone support services. The chapter’s first statement is “The customer is always right.” (Macy’s slogan)8. Describe the basic concept behind strategic alliances. In what ways can strategic alliances facilitate a firm’s quest for quality?The purpose of a strategic alliance is to provide a suppler and a buyer the opportunity to work closely together to enhance the value of the relationship. On page 115, the text states: Increasingly, single-sourcing arrangements are developing into strategic alliances where the suppliers become de facto subsidiaries to their major customers.With the importance of supply chain management, the relationship between the supplier and customer becomes even more vital. This situation enables the supply side of just-in-time (JIT) processing to function. Again on page 115, the text states:1Today many companies use single sourcing as a way to reduce the number of suppliers. Single sourcing is a process for developing relationships with a few suppliers for long contract terms. Historically, this was the Japanese method of purchasing.Single-source suppliers to Ford are increasingly trained by Ford representatives concerning the preferred and required organizations, processes, and delivery systems. Suppliers also enter into agreements to reduce costs and improve productivity and are graded on an annual basis concerning the attainment of these targets.9. Describe some great service experiences and some horror stories that you have experienced. What were the variables that in your mind differentiated between the great and the horrible companies?The Yugo comes to mind as an example. According to Wikipedia:2Introduced in the summer of 1986 at a price of less than $4000, it was by far the lowest-priced new car available in the USA at the time, and it sold very well at first. But its quality led Consumer Reports to call it "one of the worst cars [the magazine had] ever tested.Every person can participate in this discussion. Their horror stories are legion.10. Suppose that the marketing department of a large manufacturing firm decided to adopt the motto, “We will build a product to suit any buyer’s needs.” What type of difficulties could this philosophy impose on the operations department? Through what process could the marketing department and the operations department determine which customers add the greatest advantage and profits over time? There is a balancing act here: on one side is the demand for customer satisfaction; however, on the other hand is the fact that a degree of control must be made on the expectations of the customer. A business exists to make a profit. A goal of the business is to satisfy the customer’s needs, bu t what happens when satisfying the needs expressed by the customer will result in diminished profit? This is obviously a management decision. At what point is management willing to invest on product improvement? What will the cost be? What will that cost do to the marketplace?11. Describe the basic idea behind a focus group. Are focus groups an effective way of gathering data about customer preferences and tastes?The text defines a focus group as actively solicited customer feedback. Focus groups gather customers and solicit their ideas and reactions to products or concepts. Focus groups address a selection of individuals with similar characteristics.First, focus groups narrowly address a single topic or group of topics. Second, focus2groups draw individuals with similar characteristics in a highly focused environment. Focus groups can be used to identify topics that draw out a strong set of opinions, which can be used to define the status of the product or service. Figure 5-7 shows the steps involved in a focus group.12. Should focus group settings be formal and highly structured? Explain the rationale for your answer.The purpose of a focus group is to get people to share their opinions. A highly structured environment might not be conducive to this. The group is more effective when people are relaxed and feel comfortable in their environment. An open and comfortable atmosphere is typically more conducive to drawing from people their feelings and emotions than a highly structured or formal setting.13. How can firms gain an overall understanding of the market segments they serve? Please make your answer as substantive as possible.On page 108, the text states that much of the focus in marketing today is on maintaining the existing customer base that a firm has established. For this to be effective, a firm must have a solid understanding of its market segments. Question 5 identifies information that can be used to identify consumer target markets (see Table 5-2), and Table 5-3 presents information that might be used to identify commercial market segments.As a side note, the next time you watch a television show, watch the commercials; think about whether they are aimed at a specific market segment. Commercial time can be extremely expensive, and the choice of a program and the timing of a commercial are carefully thought out.14. Why is it important that the facilitator of a focus group not bias the discussion in any manner? How could the results of a focus group analysis be tainted if the facilitator biased the discussion?Any study, be it a statistical sample or a focus group, can be swayed by the questions being asked. A question such as “Is this product worth its high cost?” would immediately plant the idea that the product is expensive into the potential customer’s mind. The textbook briefly covers this on page 118, with the statement:Focus groups are often used by business and government agencies to gauge topics or issues that elicit the strongest emotional responses from the subject. Focus groups need to be carefully facilitated so that the objectives of the research are met.A facilitator’s purpose is to maintain an environment where in a group of people understands its common objective and plans to achieve it without individuals taking any side of the argument.15. Describe a situation in which the use of an Internet customer response might be appropriate.An Internet customer response might be appropriate when a firm is interested in collecting passively solicited customer feedback about its customers. A well-constructed Internet inquiry can provide a wealth of information. In today’s environment, email addresses are almost as common as street addresses.Many Internet customer response sites inquire into a fair amount of demographic data.Some sites will simply ask the customer to fill out a survey. A vast amount of demographic data can be gathered. Internet “malls” have replaced the catalog as a means for shopping at home.Since the customer has become acclimated to using a personal computer, the customer can be more comfortable using a customer response script.16. Describe the difference between actively solicited customer feedback and passively solicited customer feedback. Which type of feedback results in a lower rating of quality? Explain why.Active data collection is initiated by the supplier of the good or service. The three most common forms are telephoning customers, conducting focus groups, and sending out surveys. The supplier is able to direct the communication. This has both benefits and disadvantages.Passive data collection is customer-generated. The customer takes the lead in providing the feedback. The fact that the customer has taken this initiative does add an incentive to closely review the comments. It has been found that passive collections result in lower ratings of quality than active collections. It is not clear which approach is more biased. 17. Describe the difference between hard data and soft data. What are the unique advantages of each type of data in terms of obtaining information about customer perceptions?Soft data tends to be qualitative or non-measurable. Soft data includes information such as phone contacts, focus groups, and survey results. Hard data is quantitative or measurable. Hard data includes measurement data such as height, weight, volume, or speed.Soft data is useful in measuring the perceptions of customers. One might use soft data to compare customer satisfaction information. Hard data, on the other hand allows exact comparisons: Which is heavier? Or which car has a higher average mileage?18. Are customer surveys better suited for accessing customer perceptions in services or manufacturing? Explain your answer.The text identifies customer surveys as an active data gathering technique. The text also says that customer surveys are prone to bias. On Page 118, the statement is made:The customer service survey is an important tool for determining customer perceptions of customer service and quality and is used by marketers and quality professionals in defining areas of strength and areas for improvement in quality systems… A survey (or instrument) consists of a series of items (or questions) designed to capture perceptions. The number of items is determined by the purpose of the instrument and the willingness of respondents to spend time filling out the survey.However, the text does not differentiate the utility of surveys in a service situation as opposed to a manufacturing situation.The student has to evaluate the effects of the data that can be gathered by a survey. The entire concept of bias also aids in differentiating the difference. This question is a discussion question with no absolute answer.19. Explain the concepts of reliability and validity. Why is it important that survey instruments be both reliable and valid?Figure 5-11 illustrates the distinction between reliability and validity.Reliability comes into play when the process produces a consistent product. As the first target illustrates, the results are consistent but not on target. Reliability, as target two shows, implies that the process may, on the average, be on target, but the cohesion of output is not there. Target four shows the result of a reliable and valid process.20. Why is it important to have open-ended questions in survey instruments?“Do you like this shirt in blue?” or “What color would you like this shirt to be?” The first question forces either a yes or no answer, and little information is gained. An open-ended question allows the respondent to provide much more information. “What color would you like this shirt to be?” allows the subject th e freedom to respond with more questions. The answers might me: “What colors do you have?” or “Do you have robins-egg blue?”On page 122, the text says:It is preferable to have at least one open-ended question in the customer service survey to allow customers to vent frustrations or make suggestions or other comments. Open-ended questions allow respondents to offer extemporaneous responses and comments.Case 5.1: Customer Quality Feedback at Apple ComputerCase Questions:1. Explain how Apple’s Customer Quality Feedback program helps the firm hear the voice of the customer?Apple’s Customer Quality Feedback (CQF) program allows the engineers to “keep their fingers on the pulse” of the consumer. The case discusses the members that are selected as:Participants are selected based on their interest, ability to provide timely information, commitment to working with Apple personnel, and the suitability of their computing environment as it relates to Apple’s current needs.Among the advantages of being selected is access to early prototypes of Apple products. Consumers also have the ability to influence design by being able to provide feedback of product features. These members have input over the entire product development cycle.2. In your opinion, what are the most important aspects of Apple’s program? Would you make any changes or modifications?The case provides an excellent answer to this question:The overriding objective of the program is to incorporate customer input into the development of Apple products before they are shipped, rather than waiting for customers to react to the company’s products after they are made available for sale.One might ask the students to compare this process with processes involving other high-tech products. Worth noting is that Apple has only had one product that was not a success: the Macintosh Cube. This might be a good research paper topic for students.3. If you were an Apple user, would you enjoy participating in the Customer Quality Feedback program? Why or why not?Most students will probably suggest that Apple users would enjoy participating in the program. Participating in the program would provide an Apple enthusiast the opportunity to (1) interact with Apple personnel, and (2) help shape the characteristics of future Apple products. If you have the ability to project a website in class, perhaps you might display the support section of . The massive amount of data as well as the ability for feedback is impressive.Case 5.2: Chaparral Steel: Achieving High Quality through a Commitment to Both External and Internal CustomersCase Questions:1. For a company like Chaparral Steel, why is a commitment to both its internal and external customers necessary?A commitment to its external customers is the most obvious. Chaparral relies on its external customers to buy its products and keep the company in business. External customers are the source of income for the firm. If there is no commitment to them, the company might very well cease to exist.Internal customers keep the company alive on a day-to-day basis. In the plant, the text explains this as:The company’s commitment to its internal customers is equally important. At any one time, approximately 85% of Chaparral’s employees are en rolled in some type of class ranging fr om electronics to Spanish…Chaparral’s co mmitment to its employees directly contributes to its employees’ ability to contribute to company objectives of customer service and product quality.2. As mentioned in the case, Chaparral periodically sends front-line employees on trips to visit the manufacturing sites of the company's customers. In your opinion, is this a justifiable expense? Why or why not?Most students will argue that this is a justifiable expense. Not only do the trips give Chaparral's front-line employees the opportunity to visit the manufacturing sites of their customers, but it also gets the employees "out of the factory" and provides a relief from the day-to-day pressures of the manufacturing process. By going to the expense to send front-line employees on these types of trips, Chaparral also signals to its front-line employees that they are important and are an important ingredient in the company's overall success.3. Compare Chaparral's level of employee commitment to your current employer ora recent employer.While there is no obvious answer to this question, it does provide the ability to get a class discussion going. This question is designed to provide your students with an opportunity to compare some of their personal experiences with material in the case.Suggested Answers to End of Chapter Problems1.One of the problems encountered by universities is developing reliable and valid course evaluation survey instruments. Choose a class you took last semester. For that class, identify two dimensions relative to course delivery. Now, develop five valid survey items for each of your two dimensions. Defend why you think these items are valid.The answers will vary by student. Here is an example of one course delivery choice response:Dimension: Instructor PreparednessThe instructor was prepared for class.The instructor planned activities for class that were relevant to the subject matter covered. Materials used in class were available in a timely fashion.The instructor appeared ready to present materials relevant to the topic of the day.The instructor was proactive in planning class activities.The discussion of validity should center around how each of the survey items truly addresses the chosen dimension.2.For the class you chose in Problem 1, develop five valid critical-incident survey items for each dimension. Defend why you believe your items are valid.Answers will vary. Here we provide an example relative to Instructor Preparedness: Prior to the class period, the instructor put the needed materials on the Blackboard.The instructor arrived at class on time with the needed materials.The lecture was well planned.The lecture related well to the assigned reading material.The instructor handed our papers back in a timely manner.The discussion of validity should center around how the critical-incident items really measure the chosen course delivery dimension. For example, the fifth item above might arguably be related to another dimensions such as instructor responsiveness. The point here is not so much that there is a right or wrong answer. It has more to do with helping the students to understand how to develop survey items that are reliable. Also, students should begin to understand that survey development is a messy process.3. A manager for the Golden Bear publishing company found out that you are taking quality management. The manager desires to improve her supply chain performance by employing you as a consultant to provide quality improvement training to the supply chain employees.As a result, you now have to create a survey instrument to gauge the effectiveness of your training sessions. Choose four dimensions relative to your quality management training and develop five valid survey items for each dimension. Defend why you feel your survey items are valid. Student answers may vary.4. For your performance dimensions in Problem 3, develop five critical incident survey items for each dimension. Explain how you would demonstrate that these items are reliable.Using the above two answers as a guide, the students should develop a short training survey. Perhaps you could go to your college outreach department and obtain a copy of their training-course survey for the students to evaluate.Answers will vary. Again, this is practice. It is helpful to break the students into groups and ask them to evaluate each other’s items. These problems could also be assigned to teams so they can go through the process of collaboratively developing surveys.。
质量管理第六版英文教辅 foster_mq6_im_15
Chapter 15: Implementing and Validating the Quality SystemChapter Outline•Building Blocks for the System of Quality Improvement•Internal Validation: Documenting And Assessing the Quality System•Quality Audits•Validating the Quality SystemOverviewNow that the text has defined all of the facets of being best-in-class or best-in-the-world, how do you implement the plans and procedures to achieve that status?How does a company assess where it is in achieving this goal? How does it move to the next level? This chapter provides the tools to evaluate your position and move to the next level.Companies also should recognize that these approaches are not short-term fixes. They require long-term commitment and support that are probably going to be more obvious in firms that have established quality programs.Discussion Questions1. The model in Figure 15-1 shows people as the basis of the quality system. Do you agree with this assertion? Why or why not?The base of the entire system in Figure 15-1 is people. A theme of this text has been empowering people so that continuing quality improvement is a part of the job. On page 403, the text states, “People represent the core of a firm’s capabilities because they provide the intellect, empathy, and ability that are required to provide outstanding customer service.”2. There are regions where the three spheres of quality overlap. What are some of the overlaps between management, assurance, and control? Why are they important? The overlaps are really quite obvious. None of the three spheres are independent. Chapter 1 presents a simpler view of the three spheres of quality on page 17, in which an overview of the tasks for these spheres can be identified as:•Quality control: monitoring, measuring, and optimizing•Quality assurance: design, engineering, and process improvement•Quality management: planning, leading, and facilitatingThe relationships are obvious.3. Review the concept of enterprise capabilities. Pick a firm and determine what you think is the enterprise capability for that firm.On page 406, enterprise capabilities are defined as the “capabilities firms have that make them unique and attractive to customers.”In any industry, there are facets of some firms that differentiate them from the competition. One might ask, “What is the difference between a Chevrolet and a Cadillac?”An interesting classroom discussion might be to have the class identify products withinan industry and list the facets that differentiate them from each other.4. Why is internal assessment a necessary tool for outstanding companies?Internal assessments provide a cadre of trained people who can continuously monitor the internal systems. An external audit, while potentially delivering valuable information, is a single event. An internal auditor can regularly view the process and any improvement accomplishment.With a proper system of internal assessments, the external audit can be even more valuable.5. At what stage do you believe a company would be ready for internal assessment? Chapter 5 discusses gap analysis. Figures 5-3 and 5-4 (shown below) on pages 112 and 113 define the context of the analysis.Correction of these gaps, or a procedure in place to eliminate them, is the first element for being prepared for internal assessment. If many gaps exist, the internal assessment would be self-defeating.6. At what stage does a company become ready for Baldrige-based internal assessment?Ideally, a mature process would be appropriate for Baldrige-based assessment. Figure 15-2 on page 409 (shown below) presents an overview of the stages for a Baldrige-based internal audit. This is one example of a tool that can be used in improving quality. A good class exercise involves teams performing this assessment and reporting their results.7. Define the different types of audits. Pick a company and define which type would be best for it. Support your answer.The textbook goes into detail on the various types of quality audit. They include: •Supplier audits•Operational audits•Performance audits•Certification audits•Award audits•Consultant auditsEach audit has a different goal and potential outcomes. A class discussion will be very useful here.8. The Boise City Leadership model is an interesting model for a governmental entity. Is this model different from a model that would be used for a for-profit firm? Why or why not?In the Boise City Audit, a model was built, shown here:Based on this model, the variables that needed analysis were isolated. This is a straightforward technique that can be applied to any situation. The emphasis is placed upon defining the situation and identifying problems before any analysis can be effectively done.9. What are the enablers for quality improvement in a school? What are they in a firm where you have worked (see Fig. 15-4)?Figure 15-4 identifies the generic auditing steps.The answer is probably related to the culture at the school or firm. In class discussion, list the steps and identify people or positions that fall under these categories. After this has been done, students can perform the exercise either in teams or individually.Case 15-1: Setting Priorities Using the Baldrige CriteriaDiscussion Questions1. How did you select particular projects from the feedback report?2. What are some of the weaknesses of this approach?3. Why would it be good to use a mix of internal and external examiners as arerecommended in the chapter?4. How did you prioritize projects for improvement?5. Was all of the feedback meaningful? What are some of the attributes of usefulfeedback?This case study is the final case study in the text. It is also a fitting case to summarize the entire text. It would be non-productive to supply short answers to each of these questions. This would be an excellent project for team presentations. It could also be either a term paper or a take-home final.Suggested Answers to End of Chapter Problems1.Administer the survey instrument in “A Closer Look at Quality 15-1” to a localbusiness owner and report your findings.Results will vary. The findings can be presented in writing or orally.2. Administer the survey instrument in “A Closer Look at Quality 15-1” to the employees of the business from Problem 1 above. Compare the employees’ and owner’s responses to see where they differ significantly.Results will vary. This is an interesting team project to point out that owners and employees have differing perceptions relative to company performance.。
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Chapter 5Basic Organization DesignsTRUE/FALSE QUESTIONSanizational design is the organization’s formal framework by which job tasks aredivided, grouped, and coordinated.(False; difficult; p. 132)2.The concept of work specialization can be traced back to Adam Smith’s discussion ofdivision of labor in the 1700s.(True; moderate; p. 132)3.When work specialization was originally implemented, employee productivity rose. (True; moderate; p. 133)4.Today, most managers see work specialization as a source of ever-increasingproductivity.(False; moderate; p. 133)5.The unity of command is logical in today’s workplace, considering the advances intechnology that increase access to information.(False; moderate; p.134)6. A line manager carries out an organizational function that contributes directly toachieving the organization’s objectives.(True; moderate; p. 135)7.When decisions tend to be made at lower levels in an organization, the organization issaid to be decentralized.(True; moderate; p. 139)8.The concept of centralization-decentralization is absolute.(False; moderate; p. 139)9. A term for increased decentralization is employee empowerment, which is givingemployees more authority to make decisions.(True; easy; p. 140)10.Grouping jobs on the basis of major product areas is termed customerdepartmentalization.(False; moderate; p. 141)11.An organic organization tends to be characterized by high specialization, extensivedepartmentalization, narrow spans of control, high formalization, a limited information network, and little participation in decision making by low-level employees.(False; moderate; pp. 142-143)12.An organic organization would likely be very flexible.(True; moderate; p. 143)13.Innovators need the efficiency, stability, and tight controls of the mechanisticstructure.(False; moderate; p. 143)14.The relationship between organizational size and structure tends to be linear. (False; difficult; p. 144)15.Joan Woodward attempted to view organizational structure from a technologicalperspective.(True; moderate; p. 144; AACSB: Technology)16.Woodward’s findings support that there is ―one best way‖ to organize amanufacturing firm.(False; moderate; p. 144; AACSB: Technology)17.The strength of the functional structure is that it focuses on results.(False; moderate; p. 145)18.A simple structure is an organizational design that groups similar or relatedoccupational specialties together.(False; easy; p. 145)19.In divisional structures, the parent corporation typically acts as an external overseer tocoordinate and control the various divisions.(True; easy; p. 146)20.Employees in an organization with a matrix design have at least two bosses. (True; easy; p. 147)21.A significant advantage of the matrix structure is the clear chain of command fromtop to bottom of the organization.(False; moderate; p.147)22.Employee empowerment is a crucial aspect of team structure because there is no lineof managerial authority from top to bottom.(True; moderate; p. 147)23.A team-based pay plan for employees participating in work groups or teams is oftennecessary to retain the advantages of the team structure.(True; moderate; p.148)24.Internal boundaries are boundaries that separate the organization from its customers,suppliers, and other stakeholders.(False; moderate; p. 148)25.To minimize or eliminate boundaries, managers might use virtual or networkstructural designs.(True; easy; p. 148)26.The distinct characteristics of a learning organization are organizational design,information sharing, leadership, and span of control.(False; easy; p. 149)27.An organizational culture refers to a system of shared meaning.(True; moderate; p. 150)anizational cultures influence how employees behave in an organization. (True; moderate; p. 150)29.Presently, there is no method for analyzing or assessing organizational culture. (False; moderate; p. 150)30.An organization’s founder has little influence on its culture.(False; moderate; p. 150)MULTIPLE-CHOICE QUESTIONSFor each of the following choose the answer that most completely answers the question.anizational design is based on six elements of structure, including ____________.a. work specialization and mechanismsb. chain of command and span of controlc. centralization and matricesd. strategy and structure(b; moderate; p. 132)32.In describing the degree to which tasks in an organization are divided into separatejobs, managers use the term ___________.a. work specializationb. departmentalizationc. chain of commandd. span of control(a; moderate; pp. 132-133)33.Which statement accurately defines work specialization?a. It is the degree to which tasks are grouped together.b. Individual employees specialize in doing part of an activity rather than the entireactivity.c. Jobs are ranked relative only to their worth or value to the businesses.d. It clarifies who reports to whom.(b; difficult; p. 133)34.During the _______________, managers viewed work specialization as a reliablesource of increased productivity.a. first half of the twentieth centuryb. 1960sc. 1970s and 1980sd. 1990s and beginning of the twenty-first century(a; moderate; p. 133)35.In some jobs, _______________ work specialization more than offset the economicadvantages.a. distrust ofb. human diseconomies fromc. disgust ofd. employees’ excitement ab out(b; difficult; p. 133)36.The line of authority that extends from the upper levels of management to the lowestlevels of the organization is ____________.a. authorized line of responsibilityb. unity of commandc. responsibility factord. chain of command(d; moderate; p. 134)37.The theory that a person should report to only one manager is called ____________.a. authorized line of responsibilityb. unity of commandc. responsibility factord. chain of command(b; moderate; p. 134)38.Concepts such as chain of command are considerably less relevant today because ofthings like _______________.a. information technologyb. span of controlc. conflicting demands of multiple bossesd. empowerment(a; difficult; p. 134; AACSB: Technology)39.The traditional view was that managers should not directly supervise more than______________ subordinates.a. three or fourb. five or sixc. seven or eightd. nine or ten(b; moderate; p. 134)40.The concept that defines the number of subordinates that report to a manager and thatindirectly specifies the number of levels of management in an organization is called _____________.a. authorized line of responsibilityb. unity of commandc. responsibility factord. span of control(d; difficult; p. 134)41.Trends in the past few years have centered on a ____________ span of control toreduce costs and speed decision making.a. narrowerb. widerc. deeperd. stable(b; moderate; p. 134)42.______________ refers to the rights inherent to a position that allow a manager to tellsubordinates what to do and expect them to do it.a. Responsibilityb. Unity of commandc. Chain of commandd. Authority(d; moderate; p. 134)43.________________ is the obligation or expectation to perform a duty.a. Responsibilityb. Unity of commandc. Chain of commandd. Span of control(a; moderate; p. 135)44.A construction supervisor site who sees an impending thunderstorm, tells workers togo home, and secures the site is demonstrating _______________.a. authorityb. delegationc. accountabilityd. responsibility(a; moderate; p. 134)45.In a consulting firm, the consultants have ___________ authority because their workdirectly contributes to the bottom line, whereas consultants in a manufacturing firm have __________ authority because they are used in an advisory capacity.a. planning; lineb. organizing; staffc. line; staffd. controlling; line(c; moderate; p. 135)46.______________ is the power that rests on the leader’s ability to punish or control.a.Reward powerb.Coercive powerc.Expert powerd.Referent power(b; moderate; p. 139)47.______________ is the power to give positive benefit or rewards.a.Reward powerb.Coercive powerc.Expert powerd.Referent power(a; moderate; p. 139)48.Your firm’s attorney has ______________ power when giving legal advice.a.legitimateb.statusc.expertd.coercive(c; moderate; p. 139)49.__________ is the power that arises because of a person’s desirable resources orpersonal traits.a.Expert powerb.Referent powerc.Reward powerd.Legitimate power(b; moderate; p. 139)50.When a young child emulates a pr ofessional sports star’s behavior, the star has whatkind of power over the child?a.legitimateb.expertc.coercived.referent(d; difficult; p. 139)51.The degree to which decision-making is pushed down to lower levels in anorganization is described as ____________.a. unity of commandb. chain of commandc. span of managementd. decentralization(d; moderate; pp. 139-140)52.In recent years, there has been a movement to make organizations more flexible andresponsive through _____________.a. centralizationb. decentralizationc. alternative organizational structured. customer-based structure(b; moderate; p. 140)53.Functional departmentalization groups jobs by ______________.a. tasks they performb. territories they servec. products or services they manufacture or produced. type of customer they serve(a; moderate; p. 141)54.__________ departmentalization is based on sales territory or the physical location ofcustomers.a. Functionalb. Productc. Geographicd. Matrix(c; easy; pp. 141-142)55.______________ departmentalization is based on the product or customer flowthrough the organization.a. Productb. Functionalc. Processd. Organizational structure(c; moderate; p. 142)56.What kind of departmentalization would be in place in a government organizationwhere different public service responsibilities are divided into activities for employers, children, and the disabled?a. productb. geographicc. outcomed. customer(d; moderate; pp. 141-142)57.______________ departmentalization is used more in recent years to better monitorthe needs of customers and to respond to changes in those needs.a. Needs-basedb. Functionalc. Processd. Customer(d; moderate; pp. 141-142)58.A(n) ____________ organization has a high degree of specialization, formalization,and centralization.a. organicb. horizontalc. learningd. mechanistic(d; moderate; p. 142)59.Which of the following would likely be found in mechanistic organizations?a. wide span of controlb. empowered employeesc. decentralized responsibilityd. standardized job specialties(d; difficult; p. 142)60.A(n) ____________ organization is able to change rapidly as needs require.a. organicb. horizontalc. verticald. mechanistic(a; moderate; p. 142)61.In describing the relationship between structure and strategy, it can be said that_____________ .a. structure follows strategyb. strategy follows structurec. strategy and structure are always handled equallyd. strategy follows structure in smaller organizations(a; moderate; p. 143)62.Structure is related to the size of the organization, such that larger organizations tendto have ____________ than smaller organizations.a. more specializationb. less departmentalizationc. less centralizationd. fewer rules and regulations(a; moderate; p. 144)63.Structure is related to the size of the organization, such that larger organizations aremore _____________.a. mechanisticb. organicc. structurally weakd. decentralized(a; difficult; p. 144)64.The appropriate structure for an organization is based on four contingency variables:strategy, size, the environment, and _________________.a. technologyb. historyc. leadershipd. intensity of competition(a; easy; p. 144; AACSB: Technology)65.As a type of technology, _____________ centers on large-batch production andrequires moderate levels of complexity and sophistication.a. unit productionb. mass productionc. process productiond. service production(b; moderate; p. 144; AACSB: Technology)66.In Joan Woodward’s study of the relationship between technology and structu re, thestructure that was the most technically complex was ______________.a. unit productionb. mass productionc. process productiond. technological production(c; moderate; p. 144; AACSB: Technology)67.The greater the environmental uncertainty, the more an organization needs to become_______________.a. organicb. mechanisticc. technologically pured. supportive of technological change(a; moderate; p. 144)68.Global competition, accelerated product development by competitors, and increaseddemands by customers for better service have encouraged organizations to become more _____________.a. organicb. mechanisticc. technologically pured. task oriented(a; moderate; p. 144)69.Traditional organizational designs tend to be more mechanistic, and include_______________.a. simple and corporate structuresb. simple and business unit structuresc. functional and business unit structuresd. functional and divisional structures(d; moderate; p. 145)70.What is a strength of a simple structure?a. Employees are grouped with others who have similar tasks.b. It focuses on results.c. It is inexpensive to maintain.d. There are cost-saving advantages from specialization.(c; easy; p. 145)71.What is a weakness of a simple structure?a. Duplication of activities and resources increases costs and reduces efficiency.b. Functional specialists become insulated and have little understanding of whatother units are doing.c. Pursuit of functional goals can cause managers to lose sight of what’s best for theoverall organization.d. Reliance on one person is risky.(d; easy; p. 145)72.The strength of a _____________ structure is based on results of managers, but it hasa weakness because duplication can occur easily within the organization.a. simpleb. functionalc. divisionald. matrix(c; difficult; p. 146)73.A small business with low departmentalization, wide spans of control, centralizedauthority, and limited formalization can be said to possess a ________________structure.a. simpleb. functionalc. divisionald. matrix(a; easy; p. 145)74.An online wine retailer that sells and ships hundreds of wines to customers all overthe world with a payroll of six employees, most likely has what kind of organizational structure?a. bureaucraticb. simplec. functionald. divisional(b; difficult; p. 145; AACSB: Globalizations)75.As the number of employees in an organization grows, structure tends to becomemore ______________.a. bureaucraticb. informalc. centralizedd. relaxed(a; easy; p. 145)76.What type of organizational structure is made up of autonomous, self-contained units?a. bureaucraticb. simplec. functionald. divisional(d; moderate; p. 146)77.When an organization assigns specialists to groups according to the projects they areworking on, this is called a ________________.a. divisional structureb. functional structurec. product structured. matrix structure(d; difficult; p. 146-147)78.A matrix structure mixes characteristics of functional departmentalization and_______________.a. product departmentalizationb. process departmentalizationc. a dual chain of commandd. a narrow span of control(a; difficult; p. 146-147)79.A matrix structure violates a key element of organizational design called___________________.a. unity of commandb. chain of commandc. span of managementd. decentralization(a; moderate; p. 147)80.What is an advantage of a team structure?a. Employees are more involved and empowered.b. The fluid and flexible design can respond to environmental changes.c. It draws on talent wherever it is found.d. It allows for faster decision making.(a; easy; pp. 147-148)81.A _____________ design is not limited to horizontal, vertical, or external boundaryimposed by a conventional structure.a. learning organization’sb. threatened organization’sc. functionald. boundaryless organization’s(d; difficult; p. 148)82.A learning organization develops the capability to ______________.a. add new training programs even when competitors are going bankruptb. accept the conventional wisdom of the industryc. continuously learn, adapt, and changed. attract new employees who work well in teams(c; moderate; p. 148)83.Knowledge management involves encouraging the members of the organization to________________.a. improve the educational level of the average employeeb. develop new training programs to help new employees learn their jobsc. develop a corporate university like Hamburger University at McDonald’sd. systematically gather information and share it with others(d; moderate; pp. 148-149)84.All of the following are characteristic of learning organizations except_______________.a. a strong sense of communityb. a collaborative environmentc. managers who serve as facilitatorsd. fear of making mistakes(d; moderate; pp. 149-150)anizational learning can’t take place without ____________.a. motivationb. goalsc. sharing informationd. structure(c; moderate; p. 149)86.A ______________ organization is one that has developed the capacity tocontinuously learn, adapt, and change.a. virtualb. learningc. traditionald. bureaucratic(b; moderate; p. 148-149)87.The culture of an organization is analogous to the _____________ of an individual.a. skillsb. personalityc. motivationd. ability(b; easy; p. 150)88.Which of the following phrases is associated with the definition of organizationalculture?a. individual responseb. shared valuesc. diversity of thoughtd. explicit directions(b; easy; p. 150)89.Which of the following represents the most significant ways through which corporatecultures are transmitted to employees?a. rituals, myths, competitions, and languageb. symbols, rituals, language, and business systemsc. stories, rituals, symbols, and languaged. language, stories, rituals, and rewards(c; moderate; p. 150)90.The original source of an organiza tion’s culture usually ________________.a. is shared among the first workers hired into the organizationb. is formulated by the board of directors when the organization is formedc. identifies what the organization is successful doingd. reflects the vis ion or mission of the organization’s founder(d; moderate; p. 150)91.Which of the following is not considered to be a characteristic of organizationalculture?a. group emphasisb. people focusc. purchasing policiesd. conflict tolerance(c; moderate; p. 151)92.Which of the following characteristics of organizational culture is defined as thedegree to which rules, regulations, and direct supervision are used to oversee and control employee behavior.?a. means-end orientationb. controlc. group emphasisd. risk tolerance(b; easy; p. 151)93.A company whose managers focus on results, rather than how results are achieved,most likely possesses a high degree of which of the following?a. means-end orientationb. people focusc. group emphasisd. conflict tolerance(a; moderate; p. 151)94.Sony Corporation’s focus on product innovation is an example of which of thefollowing dimensions of organizational culture?a. member identityb. people focusc. risk toleranced. conflict tolerance(c; moderate; p. 151)95.Which of the following most accurately reflects the difference between strongcultures and weak cultures?a. Strong cultures tend to encourage employee innovation, while weak cultures donot.b. Weak cultures are found in most organizations, whereas strong cultures arerelatively rare.c. Strong cultures have less of an influence on employee behavior than do weakcultures.d. Company values are more deeply held and widely shared in strong cultures thanin weak cultures.(d; moderate; p. 151)SCENARIO QUESTIONSFor each of the following choose the answer that most completely answers the question. Eric the Redd (Scenario)Eric Redd graduated from college and was hired by a corporation that manufactured parts for the automotive industry. The employees on the assembly line seemed bored, and their motivation was low. Eric’s employer decided to try to reorganize to increase productivity. During his career, Eric will see his job change from an engineer to a more complex job assignment.96.The jobs of assembly-line employees are to be changed to allow more tasks to bedone by individual workers. This is a reduction in ______________.a. work specializationb. departmentalizationc. chain of commandd. centralization(a; difficult; p. 132-133)97.Eric majored in engineering and really enjoyed the work assignment. Thereorganization changed some of his work assignments to include working on a team with production workers and marketing specialists designing the newest products the company will offer. This could be described as a(n) ________________.a. alternative work assignmentb. career degrading assignmentc. centralized work assignmentd. team assignment(d; moderate; pp. 147-148)98.Eric is offered a chance to help direct the efforts of some employees assigned to hiswork group. This is a chance of Eric to experience _______________.a. functional structureb. divisional structurec. responsibilityd. authority(d; moderate; pp. 134-135)99.Eric sees this new assignment as an increase in _______________, or an obligation orexpectation for him to perform at a new level.a. functional structureb. divisional structurec. responsibilityd. authority(c; moderate; p. 135)General Hospital (Scenario)Michelle is a registered nurse in charge of a new unit at her hospital. She would like to have a more laidback approach in dealing with her new staff, but the hospital demands that there be strict hierarchical levels and that all decisions must be signed off by Michelle. Sometimes this drives Michelle nuts—the constant filling out of forms, and so forth. She also feels that the numerous levels of hierarchy are unnecessary and place barriers between herself and her staff. She isn’t sure why things have to be so ―organized‖ and is thinking about speaking with her boss to attempt chang ing her unit to have more flexibility and fewer rules.100.Michelle is very concerned about the formal framework by which job tasks within her nursing unit are divided, grouped, and coordinated. This framework is known as the unit’s ______________.a. formal organizational chartb. organizational structurec. staffd. span of control(b; moderate; p. 132)101.Michelle has noticed that everyone is very concerned about the line of authority within the organization. The line of authority within the organization is also called a(n) ______________.a. responsibilityb. chain of commandc. span of controld. organizational strategy(b; easy; p. 134)102.Michelle is required to sign off on all decisions, suggesting the hospital has what kind of decision-making authority?a. centralizedb. formalc. autocraticd. strict(a; moderate; p. 139)103.Michelle’s unit specializes in cardiology cases. Dividing work units up in such a manner is most representative of _____________ departmentalization.a. functionalb. productc. processd. customer(d; moderate; p. 141)Crazy Powermakers, Inc. (Scenario)Crazy Powermakers, Inc., was a unique company in that its philosophy was to prevent any one person from having too much power in the company. Therefore, any power found to exist in the company was distributed to someone who did not have any power yet. As a result, Tamera was the person employees went to when disciplinary action had to be taken; Kayse was the supervisor that the employees went to for general decisions that needed to be made; Clay was the person employees went to when they were to receive special recognition; Juan was the person employees went to when knowledge of a topic was needed; and Franklin was the person employees went to when they needed resources or sought his charisma.104.Tamera held ___________ power.a.legitimateb.coercivec.rewardd.expert(b; easy; p. 139)105.Kayse held ______________ power.a.rewardb.expertc.legitimated.coercive(c; easy; p. 139)106.Clay held ___________ power.a.rewardb.legitimatec.coercived.referent(a; easy; p. 504)107.Juan held ______________ power.a.legitimateb.rewardc.referentd.expert(d; easy; p. 139)108.Franklin held _______________ power.a.legitimateb.referentc.rewardd.expert(b; easy; p. 139)You Can Take That to the Bank (Scenario)Changes in banking regulations, a series of loan defaults by dotcom customers and a decline in the California real estate market have forced Western Bank, a large regional West Coast bank, to downsize in an effort to improve profitability and bolster its sagging stock price. Susan Q., a regional branch supervisor for the Sacramento district, has been tasked with preparing a management report concerning how these cuts are affecting bank operations and customer service. Susan believes that the most important problem that has emerged concerns span of control and decision-making authority within the bank. In the past, bank policy was that no manager should supervise more than six subordinates and only managers could make decisions for their individual units. However, with many of the cuts coming in middle management, upper management has increased its span of control while still insisting on managerial-only decision making at the unit level. The result is that upper managers spend all of their time putting out fires and subordinates feel they are getting answers too slowly. As a result, lower level employees are requesting greater authority to make decisions on their own. However, they are not as experienced at making decisions as upper-level managers. Susan Q believes that structural changes must be made that reflect Western Bank’s new situation.109.Based upon the preceding description of Western Bank’s situation, which aspect of the current situation is inconsistent with Western Bank’s decision to maintain a centralized form of decision making?a. Lower-level managers want a voice in decisions.b. Lower-level managers are not as experienced at making decisions as upper-levelmanagers.c. The company is large.d. The organization is facing a crisis.(a; moderate; p. 139)110.Susan believes that Western Bank should be more highly adaptive and flexible.She would like Western Bank to possess more of a(n) ___________ structure?a. organicb. mechanisticc. formalizedd. technological(a; easy; pp. 142-143)。