国际商务函电课件
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国际商务英语函电课件ppt
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
《商务函电》PPT课件
may request an offer. • Status enquiry: traders request information concerning the financial position, credit, reputation, and business methods of other firms.
• It should be noted that whoever makes an enquiry is not liable for the buying or the selling. The other party, in the meantime, can make no reply at all. However, according to the business practice the receiver of an enquiry will respond without delay in the usual form of a quotation, an offer, or bid.
• An enquiry is the first real step in business, usually made by the buyers without engagement to get information about the goods to be ordered, such as price, catalogue, delivery date and other terms.
11、试订单 Trial
12、欧洲主要港口 European Main Ports（EMP）
13、净价 Net Price Mark
14、商标 Trade
15、品牌 Brand Specification
• It should be noted that whoever makes an enquiry is not liable for the buying or the selling. The other party, in the meantime, can make no reply at all. However, according to the business practice the receiver of an enquiry will respond without delay in the usual form of a quotation, an offer, or bid.
• An enquiry is the first real step in business, usually made by the buyers without engagement to get information about the goods to be ordered, such as price, catalogue, delivery date and other terms.
11、试订单 Trial
12、欧洲主要港口 European Main Ports（EMP）
13、净价 Net Price Mark
14、商标 Trade
15、品牌 Brand Specification
国际商务函电课件(7个ppt)(英文版)2
----Invoice No.xx in triplicate;
----Packing list No.xx in duplicate;
----Insurance certificate No. xx
While we are confident that the goods will meet your satisfaction, we nevertheless welcome any of your comments and suggestions as to their quality, appearance and market reception.
We are enclosing the following shipping documents so that you may have no trouble in taking the delivery:
----Negotiable clean on board ocean bill of lading;
5. Shipping Advice/Instruction:: After making shipment, the seller should promptly
advise the buyer of its effectuation, especially the transaction is concluded on FOB and CFR basis. It has been an international practice stipulated in INCOTERMS 2000. For example:
----voyage charter ----time charter
Contract entered into between the ship-owner and the shipper may take the form of either a)a charter party, where a complete ship is hired or b)a bill of lading, where the ship carries cargoes belonging to different shippers.
----Packing list No.xx in duplicate;
----Insurance certificate No. xx
While we are confident that the goods will meet your satisfaction, we nevertheless welcome any of your comments and suggestions as to their quality, appearance and market reception.
We are enclosing the following shipping documents so that you may have no trouble in taking the delivery:
----Negotiable clean on board ocean bill of lading;
5. Shipping Advice/Instruction:: After making shipment, the seller should promptly
advise the buyer of its effectuation, especially the transaction is concluded on FOB and CFR basis. It has been an international practice stipulated in INCOTERMS 2000. For example:
----voyage charter ----time charter
Contract entered into between the ship-owner and the shipper may take the form of either a)a charter party, where a complete ship is hired or b)a bill of lading, where the ship carries cargoes belonging to different shippers.
国际商务函电Chapter_six ppt课件
▪ enable sth.
使某事成为可能
Please amend the L/C immediately to enable October shipment.
请立即修改信用证以便十月装船。
➢国际商务函电 Chapter_six
4. make n. （工业）产品；制造方 法或式样
▪ Chinese makes 中国牌子的产品；中国货
• execution n 执行；履行
We believe you will do your utmost to execute our first order as it will lead to a series of transactions between us. 1) 我们认为你方会尽最大努力执行我方第一个
订货信分为： • 1.行文式：适合对单一商品的订购 • 2.列表式：适合对多种商品的订购 • 3.填写订货单 • 4. 填写购货确认书 • 订货信是对报盘信的答复，因而具备答复信的特点。
• 订单(order)是为了要求供应具体数量的货物而提 出的一种要求。它是对报盘或询盘后发出报价而 促成的结果。订单可以用信或印制好的订单、传 真或email来发送。订单的主要特点是正确和清楚。 订单或订购信函应：
1. 包含所定购货物的品质、规格、数量、价格以 及货号等
2. 说明包装方式、目的港以及装运期
3. 确认在初期洽谈时所同意的付款条件
Key Words & ➢acceptance ➢confirmation of order ➢sales contract ➢purchase contract ➢sales confirmation ➢purchase confirmation ➢sign ➢signature ➢counter-signature
国际商务函电电子课件 3.2.6
3. The heavy d_____ for the goods mentioned above is familiar to you.
4. We’d like to sign a sole agency a______ with you on your electric fans for a p______ if three years. 5. We take the liberty of addressing this letter to you asking if you are interesting e_______ you export of wooden goods to our country by a_______ us agents for the sale of your products.
3. Please see to _____ that the letter of credit is established with the latest possible delay. A. them C. it A. represent C. representation B. their D. him B. representing D. representative
1. In _____ to your enquiry, we quote you as given below.
A. answering C. answered B. answer D. reply
2. The number of orders we have received last year _____ larger than ever before. A. was C. is B. were D. be
国际商务函电课件(7个ppt)6
(5) We hereby certify to the best of our knowledge that the foregoing statement is true and correct and all available information and data have been supplies herein, and that we agree to show you documentary proof upon your request.
国际商务函电课件(7个 ppt)6
2020年4月23日星期四
(3) The prevented party shall not be responsible for such any or all obligations as cannot be fulfilled or shall be postponed because of the Force Majeure cases, But from the date on which the cases are over or the influence is eliminated, the responsibilities for the Parties to the Contract shall immediately be executed continuously and the term for execution of the Contract shall be extended correspondingly.
4.Processing with Supplied Material
Unit 11 Joint Venture & Leasing
• International Direct Investment
国际商务函电课件(7个ppt)(英文版)1
Enclosed: copies of faxes Sales Confirmation No.864
More than 100,000 people around the world own a Great Wall System. We’re betting that you’ll join them once you discover what a Great Wall personal computer can do.
Solicited sales letter ---an answer to an inquiry
Specimen letter Dear Mr. Hamilton, Thanks for your recent letter, and your
interest in our Great Wall Computers.
It approximates a “yes-but” declaration.
Trade Promotion 1.arouse interest;
To picture your product in two ways: physical description and psychological description;
C.W.O.(Cash with Order) 随定单付现； C.O.D. (Cash on Delivery) 交货时付现 Remittance: T/T,M/T,D/D Collections: D/P, D/A Letter of Credit (L/C)
2.Forms of Order ---- Pro forma Invoice
The promise can be implied in the following qualifying statements:
More than 100,000 people around the world own a Great Wall System. We’re betting that you’ll join them once you discover what a Great Wall personal computer can do.
Solicited sales letter ---an answer to an inquiry
Specimen letter Dear Mr. Hamilton, Thanks for your recent letter, and your
interest in our Great Wall Computers.
It approximates a “yes-but” declaration.
Trade Promotion 1.arouse interest;
To picture your product in two ways: physical description and psychological description;
C.W.O.(Cash with Order) 随定单付现； C.O.D. (Cash on Delivery) 交货时付现 Remittance: T/T,M/T,D/D Collections: D/P, D/A Letter of Credit (L/C)
2.Forms of Order ---- Pro forma Invoice
The promise can be implied in the following qualifying statements:
国际商务英语函电课件
Lesson 6
A Specific Enquiry for Carpets
Text
Exs.
回首页
Text study
• This company is one of the largest carpets importers in San Francisco. We sincerely hope to establish business relations with your company so as to promote trade between our two countries. • We are enclosing an enquiry sheet No. 2341 and looking forward to receiving your quotation soon, CIF San Francisco inclusive of our 5% commission. While quoting, please state the earliest shipment and quantity available at present. • If your quality is good and the price is in line with the market at our end, we’re ready to conclude substantial business with you .
LESSON 6
sample books have also • Some latest c__________ catalogue and s______ separate cover for your been sent to you under s___________ reference. Should any of the items be suitable for your market, please let us know. As soon as we receive your specific enquiry, we will make you an offer immediately. s________ appreciated •Your early reply will be much a____________.
A Specific Enquiry for Carpets
Text
Exs.
回首页
Text study
• This company is one of the largest carpets importers in San Francisco. We sincerely hope to establish business relations with your company so as to promote trade between our two countries. • We are enclosing an enquiry sheet No. 2341 and looking forward to receiving your quotation soon, CIF San Francisco inclusive of our 5% commission. While quoting, please state the earliest shipment and quantity available at present. • If your quality is good and the price is in line with the market at our end, we’re ready to conclude substantial business with you .
LESSON 6
sample books have also • Some latest c__________ catalogue and s______ separate cover for your been sent to you under s___________ reference. Should any of the items be suitable for your market, please let us know. As soon as we receive your specific enquiry, we will make you an offer immediately. s________ appreciated •Your early reply will be much a____________.
国际商务函电课件(7个ppt)(英文版)3
boxes to a wooden case. It is our usual way to pack these goods in cartons.
Packing n./v. e.g. The packing must be seaworthy. Please ship the goods in strong packing to ensure good condition
Yours faithfully,
Words and phrases: Pack v.t. : put … together into a box, bag, etc. for transport or
storing. e.g. Our trip scissors are packed in boxes of one dozen each, 200
Drum; a cylinder-shaped container for carrying liquids, chemicals, paint. It is usually made of metal.
Bale, a package of soft goods, e.g. cotton, wool, sheepskin, tightly pressed together and wrapped in a protective material.
When you pack the goods please see to it that the package number, measurement, gross weight, net weight, the words “KEEP AWAY FROM MOISTURE”, and the following shipping mark shall be printed with fadeless paint on each package: SITC/PITC 12V 400ZC
Packing n./v. e.g. The packing must be seaworthy. Please ship the goods in strong packing to ensure good condition
Yours faithfully,
Words and phrases: Pack v.t. : put … together into a box, bag, etc. for transport or
storing. e.g. Our trip scissors are packed in boxes of one dozen each, 200
Drum; a cylinder-shaped container for carrying liquids, chemicals, paint. It is usually made of metal.
Bale, a package of soft goods, e.g. cotton, wool, sheepskin, tightly pressed together and wrapped in a protective material.
When you pack the goods please see to it that the package number, measurement, gross weight, net weight, the words “KEEP AWAY FROM MOISTURE”, and the following shipping mark shall be printed with fadeless paint on each package: SITC/PITC 12V 400ZC
《国际商务英语函电》课件-unit_1_信函写作1
2020/6/11
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What are the functions of all business letters?
▪ 1) To ask for and give a reply to an enquiry, offer, order or complaint.
▪ 2)To keep a record of all the important facts for ready reference.
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1）Heading or Letterhead (信头)
信头对于任何信件来说都是重要的组成部分， 商业信函和官方公函尤其如此。
一般社交信函的信头包括发信人的姓名、地址、 邮政编码、电话号码、电传及传真号码以及email地址等，置于信笺右上角。
大多数商业信函和官方公函的信头一般采用社 交信函的信头，多数是专业设计的，且是已事 先印制好的信头（printed heading）,进行联系 时最好使用印有本公司或单位信头的信笺，
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封内地址可采用齐头式（block style），也可 采用缩进式（indented style）,齐头式较为普 遍，但采用缩进式时，信函的其他部分也必须 都采用缩进式。
缩进式
Mrs. Miriam Schwarts
1280 Coleman Avenue
Omaha, Nebraska, U.S.A. 68014 如果信函时写给公司而不是个人的话，则应先
Salutation:
__________________________________________ _____________________B_o_d_y__________________ __________________________________________ __________________________________________ __________________________________________
国际商务函电Chapter_six ppt课件
1) 包装问题已得到充分重视，我方确信这 将使你方客户对各方面都会满意。
➢ Chinese version of the letter
执事先生：
你方4月16日函悉。十分遗憾，你们没有接受我们的还盘。 由于我客户对您的床单非常欣赏，并且市场需求量很大， 而且为了增进我们之间的友谊和合作，我们渴望与你方做成生 意，我们同意接受你的报盘：床单19．99美元/每条, 卡拉奇成 本运费加保险，数量500打。 我们很高兴经过两个月的函电往来，终于与你方做成了这 笔生意。我们渴望收到你们的销售确认书以便使我方及时开立 信用证。
请注意做到有关信用证的规定条款要与合同条款完全一致。
➢ Language Points
7.subsequent amendments 随后的修改（信用证）
8. pave v. 铺（设）；筑（路） △ pave the way for 为…铺平道路 The agreement paves the way for lasting peace. 该协议为维持和平铺平了道路。
订单，因为它将带来一系列交易。 We assure you of our punctual execution of your order.
2) 我们保证准时执行你方订单。
7.satisfactorily ad. 令人满意地；符合要求地 • satisfactory adj. 令人满意的
Special attention has been paid to its packing, which we trust will prove satisfactory in every respect to your clients.
2. find both quality and price satisfactory 认为质量和价格都令人满意 △ be satisfied with both the quality and price 认为质量和价格都令人满意 3.on the understanding that 以…为条件；如果
➢ Chinese version of the letter
执事先生：
你方4月16日函悉。十分遗憾，你们没有接受我们的还盘。 由于我客户对您的床单非常欣赏，并且市场需求量很大， 而且为了增进我们之间的友谊和合作，我们渴望与你方做成生 意，我们同意接受你的报盘：床单19．99美元/每条, 卡拉奇成 本运费加保险，数量500打。 我们很高兴经过两个月的函电往来，终于与你方做成了这 笔生意。我们渴望收到你们的销售确认书以便使我方及时开立 信用证。
请注意做到有关信用证的规定条款要与合同条款完全一致。
➢ Language Points
7.subsequent amendments 随后的修改（信用证）
8. pave v. 铺（设）；筑（路） △ pave the way for 为…铺平道路 The agreement paves the way for lasting peace. 该协议为维持和平铺平了道路。
订单，因为它将带来一系列交易。 We assure you of our punctual execution of your order.
2) 我们保证准时执行你方订单。
7.satisfactorily ad. 令人满意地；符合要求地 • satisfactory adj. 令人满意的
Special attention has been paid to its packing, which we trust will prove satisfactory in every respect to your clients.
2. find both quality and price satisfactory 认为质量和价格都令人满意 △ be satisfied with both the quality and price 认为质量和价格都令人满意 3.on the understanding that 以…为条件；如果
国际商务函电课件(7个ppt)(英文版)1
An example of making a firm offer and explanation.OHP9
3. Counteroffer A counter offer refuses a portion of an offer
or a bid, but suggests a change or changes.
blank
Unsolicited sales letter
----to gather facts about your product or service;
----to identify several selling features that will fulfill specific customer needs;
“Thank you for your letter of … . I appreciate the exceptional quality of your product and the way in which you have handled my inquiry, but your prices are too high even for this quality.”
2.create desire;
To include various types of evidence to support description of the product, and establish a basis for reader confidence and belief until it becomes desire for your product;
It must be clear,definite, complete and final. If the buyer accepts, then it is a contractual obligation.
3. Counteroffer A counter offer refuses a portion of an offer
or a bid, but suggests a change or changes.
blank
Unsolicited sales letter
----to gather facts about your product or service;
----to identify several selling features that will fulfill specific customer needs;
“Thank you for your letter of … . I appreciate the exceptional quality of your product and the way in which you have handled my inquiry, but your prices are too high even for this quality.”
2.create desire;
To include various types of evidence to support description of the product, and establish a basis for reader confidence and belief until it becomes desire for your product;
It must be clear,definite, complete and final. If the buyer accepts, then it is a contractual obligation.
国际商务函电EnglishforInternationalBusinessCommunication-PPT精品
课程共享资源。目前共享资源有教学大纲、考试 大纲、电子教案、电子课件、各种能力项目测试 题库等。
4.建立公开电子信箱和电子公告版：加强师生
沟通与交流，教师教学研讨、信息交流
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六、教学改革
1.教学方法上，努力探索校企合作。
为培养学生的实践能力，加大理论与实 践相结合的力度，除了模拟教学外，如果 有可能的话，老师可以带领学生到企业现 场参观实习，这将大大提高学生在贸易业 务中的工作能力、应变能力和适应社会的 能力。
202பைடு நூலகம்/5/21
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2. 实践教学法
该方法通常在课内外训练和模拟活动 中采用。充分利用网络和教学实验室及实 验基地，由学生在实验室相互之间根据课 程内容设计完成整个模拟操作过程，或利 用答复互联网企业信息方式来锻炼自己的 实际写作能力。
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3．案例教学法
该方法是在《商务英语函电》教学中以 特定的学习情境为主线，以真实或模拟的职 业活动为载体来进行。
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4.缺乏商务英文专业写作和阅读训练。
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准对上述情况，我们应该：
1.在实践中强化专业英文水平； 2.在学习中补充国际商务专业知识； 3.突出课程实用性，耐心引导； 4.通过大量实践，使学生熟悉商务信函
写作模式。
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1. 课堂讲授法
该教学方法适用于教学单元的开始阶 段。教师需要系统地向学生介绍有关《国 际商务函电》的基本技巧和理论，基本上 以教师讲解为主 ，学生参与为辅。
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★授课对象：
4.建立公开电子信箱和电子公告版：加强师生
沟通与交流，教师教学研讨、信息交流
2020/5/21
18
六、教学改革
1.教学方法上，努力探索校企合作。
为培养学生的实践能力，加大理论与实 践相结合的力度，除了模拟教学外，如果 有可能的话，老师可以带领学生到企业现 场参观实习，这将大大提高学生在贸易业 务中的工作能力、应变能力和适应社会的 能力。
202பைடு நூலகம்/5/21
11
2. 实践教学法
该方法通常在课内外训练和模拟活动 中采用。充分利用网络和教学实验室及实 验基地，由学生在实验室相互之间根据课 程内容设计完成整个模拟操作过程，或利 用答复互联网企业信息方式来锻炼自己的 实际写作能力。
2020/5/21
12
3．案例教学法
该方法是在《商务英语函电》教学中以 特定的学习情境为主线，以真实或模拟的职 业活动为载体来进行。
2020/5/21
21
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22
4.缺乏商务英文专业写作和阅读训练。
2020/5/21
9
准对上述情况，我们应该：
1.在实践中强化专业英文水平； 2.在学习中补充国际商务专业知识； 3.突出课程实用性，耐心引导； 4.通过大量实践，使学生熟悉商务信函
写作模式。
2020/5/21
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1. 课堂讲授法
该教学方法适用于教学单元的开始阶 段。教师需要系统地向学生介绍有关《国 际商务函电》的基本技巧和理论，基本上 以教师讲解为主 ，学生参与为辅。
2020/5/21
3
★授课对象：
国际商务函电建立业务的关系52页PPT
6.遵照你方要求，我们正寄上一套布匹剪样。希望这些样品 能及时到达，并使你满意。
6. In compliance with your request, we are sending you a range of cut samples of our cloth. We hope they will arrive in time and be found to your satisfaction.
caution in dealing with the firm in question.
LOGO
4. Offers
第四章 发盘
课堂练习1：翻译报价函
尊敬的先生： 我们收到你方7月17日的来信，信中要求我们给你们报10000
公吨高品质白糖上海装运港船边交货价。非常感谢你方对我方产 品感兴趣。
为满足你方要求，我们为你方报价如下： 商品名称：特级白砂糖 包装：包装在新黄麻布袋中，每袋100公斤。 数量：10000公吨 价格：上海船边交货价每公吨105美元 支付方式：全部货款以我方为抬头的不可撤销的保兑信用证
4.我们专门出口中国工艺品，愿与贵方开展这方面业务。
答案
5.你方2019年9月2日来函收到。我们很高兴告诉你，你所要 的商品属我公司的经营范围。
5. Your letter of September 2,2019 has been received. We are glad to inform you that the articles required by you fall within the scope of our business.
LOGO
Establishing Business Relations 建立业务关系（询价）
6. In compliance with your request, we are sending you a range of cut samples of our cloth. We hope they will arrive in time and be found to your satisfaction.
caution in dealing with the firm in question.
LOGO
4. Offers
第四章 发盘
课堂练习1：翻译报价函
尊敬的先生： 我们收到你方7月17日的来信，信中要求我们给你们报10000
公吨高品质白糖上海装运港船边交货价。非常感谢你方对我方产 品感兴趣。
为满足你方要求，我们为你方报价如下： 商品名称：特级白砂糖 包装：包装在新黄麻布袋中，每袋100公斤。 数量：10000公吨 价格：上海船边交货价每公吨105美元 支付方式：全部货款以我方为抬头的不可撤销的保兑信用证
4.我们专门出口中国工艺品，愿与贵方开展这方面业务。
答案
5.你方2019年9月2日来函收到。我们很高兴告诉你，你所要 的商品属我公司的经营范围。
5. Your letter of September 2,2019 has been received. We are glad to inform you that the articles required by you fall within the scope of our business.
LOGO
Establishing Business Relations 建立业务关系（询价）
国际商务函电电子课件 3[1][1].1.5 Conclusion of Business
![国际商务函电电子课件 3[1][1].1.5 Conclusion of Business](https://img.taocdn.com/s3/m/4e9091146c85ec3a87c2c5bf.png)
• • •
Yours faithfully,
<例信2>
• 敬启者： • 非常感谢你方5月15日的传真，要与我方续订订单。 • 虽对你方好意不胜感激，但很遗憾，由于目前订单太多，
我方不能考虑上述货物的新订单。但是，我方一有新货到 库，会马上与你方联系。 • 考虑到目前尚有中国丝绸制品存货，我方同时随信附上 一份货单供你方参考，看是否有你方感兴趣的其它货物。 如有意，请告知你方详细要求，我方将随时关注。 • 谨启
• • •
Encl.
• • • • •
ORDER No.682 Buyer: Qingdao Garments Imp/Exp Corp. Qingdao，P. R. China Quantity(doz) Item Size Singapore
Men’s shirts Ditto Ditto S M L Seller: Alice Trading Co. Ltd.
Specimen Letters
1.An order 订单 （1）Place an order 下订单/定购 <Letter 1> • Dear Sirs,
•
Many thanks for your quotation of October 10 and the samples of men’s shirts. We are satisfied with the quality of the items and pleased to enclose our Order No.682 for sizes listed in your quotation. We learn that you are able to supply the above mentioned goods from stock and hope you will deliver the goods within the next six weeks. We wish to effect payment by D/P 60 days. Please let us have your confirmation at your earliest convenience. Yours faithfully,
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(8)the signature
_______________________ typed name
e.g. ________________________ G. Manager, Alice Brown
Others: c.c. (carbon copy): c/o: care of Encl: enclosed (Encl 3 catalogue) p.s.: postscript used in informal letter
effective communicator?
Communication
(1)is a Two-way process; (2)is circular; (3)is divided into two categories:
Verbal Nonverbal(NVC)
Importance
Getting the job you want; Boosting your chances for promotion; Helping you get things done; Benefiting your own business; Advancing you socially; Ensuring your future; Enhancing your other skills;
(4)We have come to know the name of your corporation and have the pleasure of writing this letter to you in the hope of establishing business relations with you.
6. Format (1)Full block form (2)Modified block form (3)semi-block form
GUIDANCE ASSOCIATES
Mr. James Johnson Jones Corporation 1234 7th Avenue, Tanpza, Florida 33606
instructions, some business application and certificate in business procedure;
the contract format used in different terms
of trade
Outline
1. Introduction 2. Enquiries and Replies 3. Offers and Sales Letters 4. Orders and Acknowledgments 5. Transport 6. Payment and Settlement of Accounts 7. Complaint and Adjustment 8. Consignment, Barter and Compensation
(3)Clarity a.explain yourself clearly; b.avoiding ambiguous sentences and
needless jargon; c.statements in well-constructed
sentences and paragraphs;
(4)Conciseness a.in the fewest possible words; b.briefly but completely;
(1)Consideration a.Try to put yourself in HIS place; b.emphasize the YOU attitude; c.emphasize positive,pleasant facts;
(2)Courtesy a.more than Polite; b.sincere,tactful, thoughtful and appreciative; c.avoid irritating, offensive or belittling statements.
(5)We are willing to enter into business relations with you firm on the basis of equality and mutual benefit.
(6)We write to introduce ourselves as one of the leading exporters of a wide range of electric fans and air conditioners.
The business writing style
We have for acknowledgement your
letter of 5th inst., and are appreciative of your information. At the moment, we are interested in tape recorders from your company. Would you pleased be kind enough to send us photographs and a price list of the same.
Looking forward to hearing from you soon.
yours,
sincerely
(5)Concreteness a.To make the message specific; b.don’t try to write in a literary style; e action rather than camouflaged verbs;
Learning Objectives
practical writing and communication skills; the characteristics of effective models of
business and technical communications;
to write business letters, memos,
国际商务函电课件
Course Outline
Text: Communicatin in International
Business
(《国际商务函电》陆墨珠）
Grading:There will be a final term test
which will have a weight of 70%,the homework 20%, presentation 10%.
1695 Avenue of the Americas New York, N.Y. 10023
May 3,19
Gentlemen,
Re: The business letter
The body
Yours truly, ________________
signature
Unit 2. Inquiring and Replies
Know the strategy and the followings
The objectives of communication;
Whom will you communicate with;
The cultural difference between two countries;
parts)
(1)the letterhead; include the sender’s name and address.
(2)Date and reference; Ame and British style
(3)inside address; including the title, name, and full address of the person or business concerned.
Example1(answers):
“ Thank you for your information in your letter dated 5th August 1999.
We are very interested in your tape recorders, It will be highly appreciated if you could send us photographs and a price list of the same.
1. Establishing business relationship
Useful expression: (1)We learn from your letter of April 1 that you are
interested in establishing business relations with us for the purchase of our tools. (2)Having had your name and address from the Commercial Counselor’s Office of our Embassy in the U.K., we avail ourselves of this opportunity to write to you and see if we can establish business relations with you.
(3)Through the courtesy of Mr. Freemen, we are given to understand that you are one of the leading importers of electric goods in your area and wish to enter into business relations with us.