Advertising made Simple
牛津版英语必修4 unit1 Advertising
Unit 1 Advertising[抛砖引玉]广告，顾名思义，“广而告之〞，它是20 世纪高度发展的行业。
一个妙趣横生、令人回味无穷的广告可使产品的品牌留给观众或读者无限的遐想，并由此销售额倍增。
如：“包揽天下〞宣传生活中各式各样的包，真让人感到言有尽而意无穷。
“不打不相识〞这那么打字机广告更是幽默风趣。
但是，如果产品的广告不能准确地表达产品的内容，翻译不准确，正如本单元的发乳广告本想表达“ X puts life into dry hair 〞( 某某发乳产品可使干发生辉)，经过不贴切的翻译后，在国外市场上意思变为了“ X puts living things into dry hair〞( 某某发乳产品可使干发生虫)，那令人尴尬难堪的结果可想而知，自然是产品走投无路。
可见，准确无误的翻译在跨国文化的交际中的地位十分重要。
从另一个角度来讲，通过学习本单元，我们还可以得到一些有关广告方面的知识，更好的了解产品的性能、质量的优劣。
[指点迷津]A. 单元重点新词透视1. 谈谈 advertise、advertisement和advertising 的用法● advertise 是动词，既可当及物动词使用，亦可用作不及物动词，意为“〔在报纸、广播、电视上〕为〔产品等〕大做广告〞。
We should advertise for someone to look after our children .我们应登广告找一个照看孩子的人。
如果你想凭借某种媒体做广告，要注意与 advertise 所搭配的介词。
◆ advertise in newspapers / magazine 意为在报纸或杂志上做广告。
She advertised for her lost son in the evening paper .他在晚报上登广告寻找丢失的儿子。
◆ advertise on / radio / TV 意为“在广播电台或电视上做广告。
商务英语综合教程Unit 1 Advertising
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Unit 1 Advertising
4 Many services, such as television repair or a course
in dancing, are also advertised for profit-making purposes. On the other hand, organizations and governmental agencies devoted to public welfare advertise certain services with no thought of profit. The advertising of free chest X rays and polio shots are examples of such non-profit advertising.
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Unit 1 Advertising
5 Ideas are advertised for a variety of reasons. A large
corporation may sponsor ads that give information about scientific ideas on which it is doing research. The intention is to build up a favorable image of the corporation so that customers will have confidence in its products. Idea advertising is frequently used during a labor strike. Both the company and the union may try to gain public support by presenting their sides of the dispute. In idea advertising, the question of profit may be involved only indirectly.
广告英语翻译
广告翻译case studyI. DefinitionAdvertising is the non-personal communication usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media。
《辞海》：广告是传递信息的一种方式，其目的在于推销商品、劳务，影响舆论，博得政治支持，推进一种事业……II. Functions and Classifications of Advertisingattractive (—catch the reader’s attention)吸引力creative (—project an image)创造力persuasive (—urge the reader to act)说服力impressive (—produce an impact)影响力Ori. Information Function (信息功能)ii. Demand Creation Function(唤起需要功能)iii. Persuasive Function(说服功能)iv. Get Action Function(促使行动功能)v. Goodwill Establishment Function (扶植信用功能)III Classifications of Advertising•i. Commercial and Non-commercial Advertising (以是否营利为标准)•ii. Newspaper Advertising, Magazine Advertising, Radio Advertising, Television Advertising, Direct Mail Advertising, Cinema Advertising, Package Advertising, Outside Advertising, Web Advertising.（以广告媒介为标准）•iii. Consumer Advertising, Business Advertising, Service Advertising. （以广告对象为标准）•iv. International / National / Regional Advertising. （以地理位置为标准）IV. Characteristics of Advertising Language and Culture1. Simple / colloquial （口语的）wordsThe only car in its class．（汽车广告）Buy one pair．Get one free．（眼镜广告）It gives me clear, plain paper faxes at a price I can afford．（Canon 复印机广告）Taking the lead in a Digital W orld(三星电子)Y our future is our future. （汇丰银行）Just do it. (Nike)2. Imperative （祈使的）or interrogative （疑问词）sentences Come To Life In Hawaii．（旅游广告）Come into McDonald's and enjoy a Big Mac Sandwich．（三明治广告）Who would know better how to welcome you to the U.S.？（旅游广告）Are you worrying about the problem of management?（网络广告）Thinking of buying？Think again．Not much for colour TV, is it? V ision hire！（彩电广告）Don‘t have much of a personality? Buy one. (Honda Motor)3. Rhetorical devices （夸张或修辞）Export fair set for foreign-funded firms．（博览会广告）Bathing Beauty Discovered in Interior Decorator‗s Bathroom．（瓷砖广告）Good teeth, good health. (Colgate)—牙齿好，身体就好Y ou can have the smoother, softer, sleeker skin you want now and forever(脱毛剂)更光滑，更细腻，更亮泽，一旦使用，持久拥有。
什么造就好广告英语作文
What Makes a Good Advertisement?In the world of marketing and advertising, creating an effective and impactful advertisement is crucial for brand awareness, sales, and overall business success. Whatexactly makes a good advertisement, however, is a complex question that involves several key elements. This essay explores the key components that contribute to the creation of a successful advertisement.**1. Clear and Concise Messaging**The foundation of any good advertisement is a clear and concise message. The advertisement should communicate the brand's value proposition, key features, and benefits tothe target audience in a succinct and understandable manner. Avoiding jargon and using simple, everyday language canhelp ensure that the message is easily accessible and memorable.**2. Targeted Audience**Knowing and understanding the target audience is essential for creating effective advertisements. Advertisements should be tailored to resonate with theinterests, needs, and behaviors of the target audience. By speaking directly to the audience's pain points andoffering solutions, advertisements can create a strong emotional connection and increase the likelihood of conversion.**3. Visual Appeal**Visual elements play a crucial role in the success of an advertisement. Images, colors, and layouts should be designed to capture the audience's attention and communicate the desired message effectively. Using high-quality images and videos, as well as color schemes that are both appealing and brand-consistent, can help create a visually appealing and memorable advertisement.**4. Call to Action**A good advertisement should always include a clear call to action, telling the audience what they should do next. Whether it's visiting a website, making a purchase, or signing up for a service, the advertisement should provide a clear path for the audience to take the desired action. **5. Emotional Connection**Creating an emotional connection with the audience is another key component of a good advertisement. By tapping into the audience's emotions, advertisements can evoke strong feelings and create a deeper connection with the brand. Whether it's through humor, heartfelt storytelling, or a powerful emotional message, connecting with the audience emotionally can be a powerful tool for increasing brand awareness and loyalty.**6. Uniqueness and Originality**In a world saturated with advertisements, standing out from the crowd is crucial. Creating unique and original advertisements that stand apart from the competition can help grab the audience's attention and create a memorable impression. Experimenting with different formats, styles, and creative approaches can help advertisers create advertisements that are both impactful and distinctive.In conclusion, creating a good advertisement requires a careful balance of several key elements. Clear and concise messaging, a targeted audience, visual appeal, a clear call to action, emotional connection, and uniqueness and originality are all crucial for creating advertisementsthat are effective, impactful, and memorable. By prioritizing these elements, advertisers can create advertisements that not only grab the audience's attention but also drive sales and build brand loyalty.**广告成功的秘诀**在市场营销和广告领域，创建有效且有影响力的广告对于品牌知名度、销售和整体业务成功至关重要。
Advertising
AdvertisingI want to say that our people live in a world of advertising . You see them or hear them every time you turn on the TV or listen to the radio. Whenever you open a newspaper or surf the Internet we always can see them . As consumers, we learn about all kinds of product or service information from various media so we can see ,advertising plays an significant role in our daily life ,it is indispensable .What is advertisement , how to define it exactly ? from my point of view ,advertising is a non personal form of communication intend to persuade viewers to purchase products through media. Advertising can also serve as a way to convey ideas to a large amount of people in the first time.Now, please allow me to introduce some details about advertising. Generally It can be divided into two parts, economic and non economic advertising. it has a tremendous effect to our life .such as information communication, increasing sales ,exploiting markets, introducing knowledge, enriching our life and so on . Now that advertising is so important in our life , so Naturally, advertisements in English have become an important means of communicating ideas, advertising translation is of great concern. i want to say the word features of advertisingIs that we should try every effort to use colloquial words, coining words ,abbreviation, adjective. english syntax in advertisingi is also important ,using simple sentence to enhance the oral language, using parallel constructiong to be more impressive .in one word exact translation can help attract more viewers to purchase the commodities.But I wondered whether advertising is completely perfect to our people?just as the saying goes every coin has two sides advertising has its own merit and demerit.At first, advertising is informative, which provides the customers with a quick access to the product needed. besides, consumers can expect to have a best price by comparing and contrasting the prices and specifications of the commodity advertised by different suppliers. However, advertising involves some negative influence and I would like to list two of them .To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox. People often feel burdened with the ads instead of satisfying with them. Furthermore, the generation young would probablylose their individuality because many of them buy the same goods advertised constantly in media during a certain period of time, which makes them appear alike.Due to everything has two sides,so I tend to be in favor of the positive effects. Undoubtedly, adversing bring great benefits to our ordinary people , I believe that the negative effects can be minimized through sustainable economic growth and education.This is the advertising in my eyes ，It is omnipresent inour modern society. It seems wherever we go, ads will always catch our eyes. no matter its good or not ,the key is we can not live without advertising.it likes air existing in our life !。
商务英语Unit4Advertising
Quotations
Herbert Marshall McLuhan was a Canadian educator, philosopher and scholar — a professor of English literature, a literary critic, a rhetorician, and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory.
A What advertising media can you think of?
newspaper TV
radio
billboard
bus
direct mail
internet
magazine
truck
catalogue
leaflet
Reading
Outdoor advertising
A Understanding outdoor advertising. What outdoor advertising can you think of?
Online advertising
1. Strengths ➢ wide coverage ➢ no time and space limit ➢ cost-effective; quick in spread ➢ clearly targeted ➢ can be changed at any time 2. Weaknesses ➢ disordered and blended ➢ lack of credibility
关于广告发展史的英语作文
The Evolution of Advertising: A Journey Through History Advertising, as a means of communication and persuasion, has undergone significant transformations throughout history. Tracing its origins back to ancient times, we can observe a fascinating journey that spans multiple eras and technological advancements.In the earliest civilizations, advertising took the form of simple signs and symbols, often painted or carved on walls or stones. These primitive advertisements were primarily used to promote trades and services within local communities. As time progressed, the printing press revolutionized advertising, allowing for the mass production of printed materials such as flyers and pamphlets.The Industrial Revolution marked a significant milestone in the development of advertising. With the rise of factories and mass production, businesses began to compete more vigorously for consumers' attention. This led to the emergence of newspapers and magazines as prime advertising vehicles. These publications provided advertisers with a wider reach, enabling them to target a larger audience.The 20th century witnessed the emergence of radio and television, revolutionizing advertising once again. These new media platforms allowed for the creation of more dynamic and engaging advertisements that could reach millions of households. With the advent of color television and high-definition displays, advertisements became even more visually appealing and impactful.The digital revolution in the 21st century has further transformed advertising. The internet and social media platforms have provided advertisers with unprecedented opportunities to reach their target audience. Online advertising, including banner ads, search engine marketing, and social media advertising, has become increasingly popular and effective. Additionally, the rise of data analytics has enabledadvertisers to better understand their audience, leading to more personalized and targeted campaigns.Today, advertising is not just a means of promoting products and services but also a powerful tool for shaping brand images and fostering consumer loyalty. It continues to evolve, adapting to new technologies and consumer preferences, while maintaining its core purpose of connecting businesses with their potential customers.In conclusion, the history of advertising is a fascinating tapestry of innovation and transformation. From ancient signs and symbols to modern digital platforms, advertising has always been at the forefront of communication and persuasion, shaping our understanding of brands and products. As technology continues to advance, we can only imagine what new forms advertising will take in the future.。
代言了很多广告英语作文
代言了很多广告英语作文In today's consumer-driven society, advertising has become an integral part of our daily lives. We are constantly bombarded with advertisements on television, radio, the internet, and even on the streets. As a result, many companies have turned to celebrity endorsements to help promote their products and services. In this essay, we will explore the impact of celebrity endorsements on advertising and consumer behavior.Celebrity endorsements have been a popular marketing strategy for decades. From athletes and musicians to actors and models, celebrities are often used to promote a wide range of products, from clothing and cosmetics to food and beverages. The idea behind using celebrities in advertising is simple: if a consumer sees their favorite celebrity using or endorsing a product, they are more likely to buy it. This is because consumers often admire and trust their favorite celebrities, and they believe that if a product is good enough for a celebrity, it must be good enough forthem too.One of the most famous examples of celebrity endorsements is the partnership between Michael Jordan and Nike. In the 1980s, Nike signed a deal with the basketball legend to create a line of sneakers called Air Jordans. This partnership was a huge success, and the Air Jordan brand became one of the most popular and profitable sneaker brands in the world. This is just one example of how celebrity endorsements can have a significant impact on consumer behavior.However, while celebrity endorsements can be effective, they are not without their drawbacks. For one, celebrity endorsements can be incredibly expensive. Companies often have to pay millions of dollars to secure the rights to use a celebrity's image or likeness in their advertising campaigns. Additionally, there is always a risk that a celebrity could become embroiled in a scandal or controversy, which could have a negative impact on the brand they are endorsing. For example, when Tiger Woods' infidelity scandal broke in 2009, many of the companies hehad endorsement deals with quickly dropped him as a spokesperson.Despite these drawbacks, celebrity endorsements continue to be a popular and effective marketing strategy. In fact, a study by Nielsen found that ads featuring celebrities were 20% more memorable than those without celebrities. This is because celebrities have the power to capture our attention and make a lasting impression on us. As a result, companies will continue to use celebrity endorsements to help promote their products and services.In conclusion, celebrity endorsements have asignificant impact on advertising and consumer behavior. While they can be expensive and risky, they are often effective at capturing our attention and influencing our purchasing decisions. As long as there are celebrities with influence and popularity, companies will continue to use them to help sell their products.。
广告是不可避免的英语作文
广告是不可避免的英语作文Advertising is an inevitable part of modern society. Everywhere we go, we are surrounded by advertisements, whether it be on billboards, television, or social media.In this essay, I will explore the reasons why advertisingis so prevalent, its benefits and drawbacks, and how we can navigate the world of advertising.Firstly, advertising is everywhere because it is an effective way for businesses to reach a large audience.With so many products and services available, it can be difficult for businesses to stand out. Advertising allows them to showcase their unique selling points and convince consumers to choose their product over others. Additionally, advertising can help to create brand awareness and loyalty, which can be crucial for long-term success.However, there are also drawbacks to advertising. Oneof the biggest criticisms is that it can be manipulativeand deceptive. Advertisements often use emotional appealsor exaggerations to persuade consumers to buy a product, even if it is not in their best interest. Additionally, advertising can contribute to a culture of consumerism, where people are encouraged to constantly buy more and more, regardless of whether they actually need it.Despite these drawbacks, advertising can also have benefits for consumers. For example, it can provide information about new products or services that consumers may not have otherwise known about. Additionally,advertising can help to fund media outlets, such as television shows or websites, which may not be able to operate without advertising revenue.So how can we navigate the world of advertising? One approach is to be a critical consumer, and to carefully evaluate the claims made in advertisements. We can also try to limit our exposure to advertising by using ad-blockersor avoiding certain websites or television channels. However, it is important to remember that advertising is a part of modern society, and it is unlikely to disappear anytime soon.In conclusion, advertising is an inevitable part of modern society. While it can be manipulative and contribute to a culture of consumerism, it can also provide benefits for businesses and consumers alike. By being critical consumers and limiting our exposure to advertising, we can navigate this complex world and make informed decisions about the products and services we choose to buy.。
广告的用途英语作文
广告的用途英语作文Advertising has become an integral part of our daily lives, permeating every aspect of our society. Its influence extends far beyond the mere promotion of products and services, as it serves a multitude of purposes that shape our cultural, social, and economic landscapes. In this essay, we will explore the diverse uses of advertising and its profound impact on our world.One of the primary functions of advertising is to raise awareness and inform consumers about the availability of goods and services. In an increasingly competitive marketplace, advertising plays a crucial role in helping businesses and brands stand out, communicate their unique value propositions, and reach potential customers. By showcasing the features, benefits, and distinguishing characteristics of their offerings, advertisers enable consumers to make informed purchasing decisions.Moreover, advertising serves as a powerful tool for driving economic growth and development. It fuels consumer demand, which in turn stimulates production, employment, and investment. Successfuladvertising campaigns can propel businesses to new heights, leading to increased revenue, expansion, and job creation. This economic impact extends beyond individual companies, as the advertising industry itself is a significant contributor to national and global economies, employing millions of professionals and generating substantial revenue.Beyond its economic implications, advertising also holds significant social and cultural relevance. Through the strategic use of imagery, messaging, and storytelling, advertisers have the ability to shape societal norms, values, and perceptions. Advertisements can influence our attitudes, behaviors, and aspirations, shaping the way we perceive ourselves and the world around us.For instance, advertisements have the power to challenge and redefine traditional gender roles, promote diversity and inclusivity, and raise awareness about important social and environmental issues. By featuring diverse representations and addressing societal concerns, advertising can contribute to positive social change and foster a more equitable and inclusive society.Furthermore, advertising plays a crucial role in the dissemination of information and the free flow of ideas. In the digital age, where information is readily available, advertising has become a vital means of cutting through the noise and reaching target audiences.Businesses, non-profit organizations, and even government entities utilize advertising to communicate their messages, raise awareness, and engage with the public.This informative function of advertising is particularly important in the realm of public service announcements, which aim to educate and influence behavior on issues such as public health, safety, and civic engagement. By leveraging the power of advertising, these campaigns can effectively reach and persuade individuals to adopt healthier lifestyles, engage in responsible civic actions, or support important causes.In addition to its informative and persuasive capabilities, advertising also serves as a source of entertainment and cultural expression. Advertisers often employ creative, humorous, or emotionally resonant approaches to capture the attention of their audience and leave a lasting impression. The most memorable and celebrated advertisements have become cultural touchstones, sparking discussions, inspiring creativity, and even becoming the subject of academic study.The creative and artistic elements of advertising have also contributed to the development of various artistic disciplines, such as graphic design, cinematography, and music composition. Talented individuals in these fields often find opportunities to showcase theirskills and push the boundaries of creative expression through the medium of advertising.However, it is important to acknowledge that the power of advertising also comes with the potential for misuse and unintended consequences. Concerns have been raised about the impact of advertising on vulnerable populations, such as children and adolescents, who may be susceptible to the persuasive tactics employed by advertisers. There are also ongoing debates about the ethical implications of advertising, particularly in areas where it may promote harmful or undesirable behaviors.To address these concerns, regulatory bodies and industry self-governance have emerged to establish guidelines and standards for responsible advertising practices. These measures aim to strike a balance between the economic and social benefits of advertising and the need to protect the well-being of individuals and communities.In conclusion, the uses of advertising extend far beyond the simple promotion of products and services. Advertising plays a multifaceted role in our society, driving economic growth, shaping cultural and social norms, disseminating information, and even serving as a form of entertainment and artistic expression. While the power of advertising must be wielded responsibly, its potential to positively impact our world is undeniable. As we navigate the ever-evolvinglandscape of advertising, it is crucial that we continue to explore and understand its diverse uses and their far-reaching implications.。
成功的广告 英文作文
成功的广告英文作文英文：Successful advertising is all about capturing the attention of the audience and persuading them to take action. One of the most effective ways to do this is through emotional appeal. By tapping into the emotions of the audience, advertising can create a connection with them and make them more likely to remember the product or service being advertised.For example, the "Share a Coke" campaign by Coca-Cola was a huge success because it appealed to people's desire for personalization and connection. By putting people's names on the bottles, Coca-Cola made the product feel more personal and unique, which made people more likely to buyit and share it with others.Another key element of successful advertising is creativity. The more creative and unique an ad is, the morelikely it is to stand out and be remembered. For example, the Old Spice "The Man Your Man Could Smell Like" campaign was a huge success because it was funny, creative, and unexpected. The ad featured a shirtless man speaking directly to women, which was a departure from traditional advertising and made it more memorable.In addition to emotional appeal and creativity, successful advertising also requires a clear message and a call to action. The message should be simple and easy to understand, and the call to action should be clear and compelling. For example, the Nike "Just Do It" campaign was successful because it had a clear message and a strong call to action. The message was that Nike was a brand for athletes who wanted to push themselves to be their best, and the call to action was to buy Nike products and start training.中文：成功的广告需要抓住观众的注意力，说服他们采取行动。
简短英文文案带翻译
In conclusion, simple English slogans are a valuable tool for effectively communicating your brand's message to a wide audience. By crafting a slogan that is concise, memorable, and reflective of your brand, you can connect with consumers on a deeper level and leave a lasting impression. Remember to consider the cultural and linguistic nuances when creating and translating your slogan to ensure it resonates with diverse markets. With the right approach, a simple English slogan can become a powerful asset for your brand's marketing efforts.
3. Reflect your brand: Your slogan should align with the values, personality, and offerings of your brand.
4. Test it out: Before finalizing your slogan, test it with a focus group or conduct market research to gauge its effectiveness.
overboard俚语
overboard俚语什么是overboard俚语？overboard俚语是一个来源于英语的俚语，意为“过度的”、“过分的”或者“太多的”。
这一俚语起源于航海时期，描述了某物或某人超出了适当或合理的范围。
寓意及用法寓意overboard俚语常用于表示某事物或某人做得过火或过度，超过了合理或必要的范围。
这个词可以用来形容任何事物，例如：表达感情、消费、工作、娱乐等等。
用法overboard俚语可以用于形容各种情况和行为，一般来说，当某事物超出了合理或必要的范围时，我们就可以使用overboard俚语进行描述和评论。
以下是一些常用的overboard俚语的用法示例： 1. She went overboard with decorations for the party.（她为派对的装饰花费过多。
） 2. Don’t go overboard with the makeup, just keep it simple.（别化妆过度，保持简单就好。
） 3. The compan y went overboard with advertising, and now they’re in debt.（公司过度投资广告，现在陷入了债务。
）运用领域overboard俚语可以在许多不同的情境中使用，以下是一些常见的运用领域：1. 消费当我们在购物时，有时候会因为情绪或冲动而购买过多的东西，这就可以使用overboard俚语来形容这种情况。
下面是一些例子： - I went overboard with my shopping and now my credit card is maxed out.（我的购物过多，现在信用卡透支了。
） - Don’t go overboard with your holiday shopping and end up with a mountain of debt.（别过度购物，以免堆积了一堆债务。
英文广告语100条
英文广告语100条Advertising is like a magic spell that can make products come alive in people's minds. I've collected a whole bunch of great English advertisements that are not only catchy but also really effective.Let's start with some food - related ads. "M&M's melt in your mouth, not in your hand." Simple, right? It tells you exactly what's special about M&M's. It's like a little promise that when you pop one in your mouth, you won't get all that messy chocolate on your fingers. Another one is for KFC, "Finger - lickin' good." Oh my god, just the thought of it makes your mouth water. It's like they're saying, once you taste our chicken, you'll be so into it that you'll be licking your fingers clean.When it comes to fashion, there are some amazing ads too. Nike says, "Just Do It." It's not just three words. It's like a motivation boost. It makes you feel like you can conquer the world, whether you're running a marathon or just going for a jog around the block. And for Levi's, "Quality never goes out of style." It's like they're telling you, don't worry about trends changing. If you buyLevi's, you're getting something that will always be cool.In the tech world, Apple has some great ones. "Think Different." It's like a call to the rebels, the creative minds. It's not just about the product. It's about a lifestyle, a way of thinking. And then there's Microsoft's "Your potential. Our passion." It's as if they're saying, we care about you and we want to help you reach your full potential with our products.Cosmetics also have some wonderful ads. Maybelline says, "Maybe she's born with it. Maybe it's Maybelline." It makes you wonder, right? Is that model really just naturally that beautiful, or is it the power of Maybelline? It's a great way to make you curious and want to try their products.Now, let's look at some car ads. BMW's "The Ultimate Driving Machine." It gives you an image of luxury, power, and an amazing driving experience. It's like they're saying, if you want the best ride, this is it. And for Volkswagen, "Think Small." It was a revolutionary ad back in the day. It was like a breath of fresh air, making people see the value in a smaller, more practical car.For drinks, Coca - Cola has the iconic "Open Happiness." Justhearing it makes you feel good. It's like they're offering you a key to a world of joy every time you open a can. And Starbucks, "The best coffee for the best you." It's a compliment and an invitation all in one. It's like they're saying, you're special, and our coffee is just as special for you.There are also some ads for household products. Tide says, "Tide's in. Dirt's out." It's so straightforward. It's like a battle cry against dirt. And for Mr. Clean, "Mr. Clean gets tough on dirt." It makes you think of this superhero of cleaning products coming to save the day.Airlines have their share of great ads too. Emirates says, "Fly Emirates. Fly Better." It's like a promise of a superior flying experience. And British Airways, "To Fly. To Serve." It shows that they're not just about getting you from point A to point B, but also about serving you well during the journey.Now, I'm going to list out some more ads in a bit of a rush, but they're all great."Good to the last drop." - Maxwell House coffee. It's like they're saying, every single drop is pure deliciousness."Melts in your mouth, not in your pocket." - Reese's Pieces. It's a play on the M&M's ad but still really effective."Because You're Worth It." - L'Oreal. It makes you feel special and like you deserve their products."Don't leave home without it." - American Express. It makes their card seem essential."Where do you want to go today?" - Microsoft. It's an open - ended question that makes you think about all the possibilities their products can offer."Freshness that lasts." - Dole fruits. It gives you the confidence that their fruits will stay fresh."Quiet as a whisper." - Some noise - canceling headphones. It's a great way to describe how well they work."Powered by Intel." - Intel. It's a simple statement that gives a sense of quality and reliability."Save money. Live better." - Walmart. It's a basic but appealing promise."Always low prices. Always." - Walmart again. It really drives home the point about their prices."Think outside the bun." - Taco Bell. It's a creative way to get you to think about their different food offerings."Eat fresh." - Subway. It tells you the key feature of their food."The happiest place on earth." - Disneyland. It creates an image of a magical place full of joy."Built Ford tough." - Ford. It gives an impression of durability."Like a good neighbor, State Farm is there." - State Farm. It makes you feel like they'll be there for you when you need them."Zoom - zoom." - Mazda. It's a fun and energetic way to describe their cars."Got milk?" - California Milk Processor Board. It's a really catchy question that makes you think about having a glass of milk."Snickers satisfies." - Snickers. It tells you what you can expect from their bar."Double your pleasure, double your fun." - Doublemint gum. It's a really memorable line."Is it in you?" - Gatorade. It makes you wonder if you have what it takes to be an athlete with their help."The quicker picker - upper." - Bounty paper towels. It's a greatdescription of how well they work."Obey your thirst." - Sprite. It gives you permission to quench your thirst with their drink."Unleash your potential." - Some educational product. It's an inspiring call to action."Be all that you can be." - U.S. Army. It's a powerful recruitment slogan."Light as a feather." - Some bedding product. It gives you an idea of how comfortable it is."Sharp minds. Sharp products." - Sharp electronics. It's a clever play on words."Keep on truckin'." - Some truck brand. It gives a sense of reliability and durability."Life is good." - Life is Good brand. It's a positive and simple statement."Relax. It's FedEx." - FedEx. It makes you feel like you can trust them with your packages."Easy - Off makes it easy." - Easy - Off cleaner. It's very straightforward."Feel the difference." - Some body lotion. It makes you expect a different and better feeling."Take a break. Have a Kit - Kat." - Kit - Kat. It's an inviting suggestion."Drink up. Slim down." - Some diet drink. It gives a double benefit."Pure and simple." - Some water brand. It tells you about the quality of their water."Get the power." - Some battery brand. It makes you think about the energy their product can provide."Fast. Reliable. Affordable." - Some internet service provider. It gives you the key features you want."Step into style." - Some shoe brand. It makes you excited about their shoes."Be bold. Be beautiful." - Some fashion brand. It's an empowering statement."Create memories." - Some camera brand. It makes you think about the great times you can capture."Discover new worlds." - Some travel agency. It's an inspiringinvitation."Refresh and renew." - Some spa brand. It gives you an idea of what you can get there."Protect what matters." - Some insurance brand. It makes you think about the important things in your life."Stay connected." - Some mobile phone brand. It's a basic need in today's world."Love your hair." - Some hair product brand. It's a positive affirmation."Enhance your beauty." - Some makeup brand. It gives you a reason to use their product."Be the envy of others." - Some luxury brand. It plays on our desire to be admired."Go further." - Some car brand. It gives a sense of adventure."Make every day a masterpiece." - Some art supply brand. It's an inspiring idea."Play hard. Work hard." - Some sportswear brand. It's a balanced lifestyle statement."Smile brighter." - Some toothpaste brand. It tells you theresult you can expect."Look good. Feel good." - Some clothing brand. It's a simple but effective statement."Dream big." - Some motivational brand. It's an open - ended and inspiring call."Be unique." - Some jewelry brand. It appeals to our individuality."Share the love." - Some chocolate brand. It gives a warm feeling."Explore more." - Some outdoor gear brand. It's an invitation to adventure."Be comfortable." - Some furniture brand. It's a basic but important need."Trust the experts." - Some service brand. It gives you confidence."Find your passion." - Some self - help brand. It's a great motivational statement."Live life to the fullest." - Some lifestyle brand. It's a positive and exciting call."Capture the moment." - Some photo - sharing app. It makes you think about the importance of memories."Stay in shape." - Some fitness brand. It's a common goal for many."Be a trendsetter." - Some fashion brand. It makes you feel special and ahead of the curve."Enjoy the journey." - Some travel brand. It's a great reminder that it's not just about the destination."Think green." - Some eco - friendly brand. It's an important message in today's world."Make a statement." - Some fashion or accessory brand. It gives you a sense of self - expression."Stay cool." - Some air - conditioning brand. It's a simple but effective statement."Be your best self." - Some personal development brand. It's an inspiring goal."Connect with the world." - Some social media brand. It's what they're all about."Get creative." - Some art or craft brand. It's a call to action forthe creative side of us."Look sharp." - Some men's fashion brand. It gives you an image of being well - dressed."Feel the rhythm." - Some music brand. It makes you think about the power of music."Unwind and relax." - Some relaxation product brand. It's an invitation to let go of stress."Spark your imagination." - Some children's product brand. It's important for kids to be imaginative."Bring out the best in you." - Some beauty or self - help brand. It's a positive affirmation."Step up your game." - Some sports brand. It's a call to improve."Be a part of something bigger." - Some community - based brand. It gives a sense of belonging."Let your hair down." - Some hair product or relaxation brand. It gives a sense of freedom."Embrace the change." - Some change - management brand. It's an important attitude to have."Stay young at heart." - Some anti - aging brand. It's a positive way to look at aging."Find your inner strength." - Some self - help or fitness brand. It's a great discovery."Make it count." - Some time - management or goal - setting brand. It gives you a sense of purpose."Be the change you want to see in the world." - Some socially conscious brand. It's a powerful statement."Love your life." - Some lifestyle brand. It's a simple but important message."See the world in a new light." - Some optical brand. It gives a different perspective."Give the gift of love." - Some gift brand. It's a warm - hearted suggestion."Discover your potential." - Some educational or self - help brand. It's an exciting journey."Stand out from the crowd." - Some unique product brand. It appeals to our desire to be different."Take control of your life." - Some self - help brand. It's anempowering statement."Enjoy the little things." - Some lifestyle brand. It's a reminder to appreciate life."Be a star." - Some entertainment brand. It makes you feel special."Find your happy place." - Some relaxation or self - help brand. It's a great place to be."Share your story." - Some social media or storytelling brand. It's a way to connect with others."Live in the moment." - Some mindfulness brand. It's an important practice."Be inspired." - Some motivational brand. It's a call to action for our souls."Look forward to tomorrow." - Some positive - thinking brand. It gives you hope.In conclusion, these English advertisements are not just words. They are like little ambassadors for the products or services they represent. They can make us feel something, whether it's excitement, curiosity, or a sense of belonging. They are a crucialpart of marketing and can really influence our choices.。
germane词根
germane词根1. 单词概述单词：germane含义：这个词的意思是“与某事密切相关的、贴切的”。
比如说在一场讨论中，那些与主题密切相关的观点就可以用germane来形容。
它适用于很多场景，像学术讨论、日常交流中对某个话题发表看法的时候，都可以用这个词来表示关联性。
2. 词根词缀解析词根：germ：来源于拉丁语，在拉丁语里表示“芽、胚”的意思。
从“芽、胚”这个概念延伸出来，就好像是与事物的核心或者根源紧密相连的，就像芽是植物生长的起始部分一样，和某件事germane的部分就是与这件事的核心紧密相关的部分。
3. 应用短文与场景应用短文1：I was at this really cool book club meeting the other day. There were all kinds of people there, and we were discussing this amazing novel. One guy, let's call him Tom, started talking about the author's life story. Now, don't get me wrong, the author's life is interesting, but it wasn't exactly germane to the themes in the novel we were supposed to be discussing. Another person, Sarah, she was like, "Tom, that's all well and good, but we're here to talk about how the themes in the book relate to our own lives, not just the author's life." And she was right! I mean,e on, if we just go off on tangents all the time, it's like trying to build a house with no blueprint. We need to stay germane to the topic at hand. It's like when you're baking a cake. You can't just start adding random ingredients that have nothing to do with the recipe. You have to stick to the things that are germane to making that delicious cake.中文翻译：前几天我参加了一个超酷的读书俱乐部聚会。
论广告英语的语言特点
摘要广告，顾名思义就是广而告之。
作为一种宣传和传播信息模式，广告的作用不容忽视，因为它不仅只是一种说服顾客进行消费的技巧，更重要的是，它已逐渐成为社会交流的必须手段之一。
本文通过对大量英语广告实例进行分析，并参照国外著名广告人Guy Cook等的理论，详细剖析了广告英语的语言特点。
广告在我们今天的社会几乎是无孔不入，它的传播介质多种多样，包括报纸、杂志、电视、广播、网络等。
广告具有鲜明的目的性，即说服顾客进行购买，这种目的性决定了其语言的特色性风格，使其独立于其它文体，在语言学范畴内值得研究。
本文选定英语这一全球普遍使用的语言，就其应用于广告领域而产生的一些语言学特点和广告本身的社会性特点进行深入分析，希望能对相关领域的研究有一定的借鉴作用和参考价值。
本文共分为五章，第一章追溯了广告的起源，对广告的分类、作用及定义做了简单概要；第二章介绍了广告和文体学的基本定义，广告中，文字和图像的完美结合取决于创意和所用媒体，但它们共同组成了广告语言；第三章从句法学、修辞学、词汇学等理论切入，用大量例子分析了广告英语的语言特点，并从语篇分析的角度对其语言特点进行了剖析；在语篇分析的章节中，引用了Guy Cook的语篇分析模型，并引入了广告问题研究领域新近提出的"文章关联性"等概念；第四章结合了第三章的观点，通过具体英语广告实例对标题中的用词、句子结构、称谓模式、修辞格进行了阐述，分析了广告语言对广告效果的影响；最后一章指出了广告英语发展的口语化和简单化趋势及其目前存在的模糊性语言特点，揭开了广告华丽词藻下所掩盖的非真实的广告氛围，批判了其模糊性误导消费者的消极一面。
关键词：广告；广告英语；语言特点AbstractAs a way of propagating and transmitting information, advertising's role connot be underestimated because it is not only an artful technique in persuading people to buy, but also gradually has become a must for social communication which in turn influences the development of society and economy. The purpose of this paper is to study the linguistic features and sociological features of advertising English, in the hope to help copywriters at home markets in their creating process.Nowadays advertising has penetrated into every corner of our life as its transmitting media in many forms: newspaper, magazine, TV, radio as well as network. The goal of advertising decides its language to be simple and direct, distinct from the characteristics of other discourses. Thus an analysis on the linguistic features of advertising English in the linguistic field is worthwhile. Under such circumstances, a study on the linguistic features of advertising English will have practical effects on the composing and translating work of the copywriters. The whole paper is divided into five chapters. The first chapter traces back the origin of advertising and a brief introduction on the classifications, roles and definitions of advertising is presented for the later discussion.The second chapter introduces the theory of advertisements and stylistics, the precise balance of words (either spoken or written) and pictures is determined by the creative concept and the medium used, but the combination of images and words makes up the language of advertising.The third chapter starts from the theories in syntax, lexicology, rhetoric and ends with the linguistic features analyzed in the field of discourse analysis.The fourth chapter combines the viewpoints from the previous chapter third and explores the effect of the advertising English as a whole advertising process. The last chapter, also theconclusion part, shows that though advertising language appears to be flowery and refined, its content is no better than commonest language could convey. By exposing the various techniques advertisers have employed in their writing, this part hopes to remind consumers that advertising English is gradually attaining the negative and ambiguous role in guiding people to buy.Keywords: Advertising, Advertising English, Linguistic FeaturesChapter 1 IntroductionNo other statement could have summed up the charm of advertisement than what Aldous Huxley has commented. As he has said advertisement as a literary form is the most exciting, the most arduous literary form of all, and the most pregnant in curious possibilities. In his comment he asserted advertisement is a literary form and the copywriting process is the delightful and salubrious exercise for the mind. But all in all, what is advertising, and what makes it unique?1.1 History of AdvertisementAdvertisement emerged from the womb of commodity production and exchange. The condition for the existence of advertising is "at least a segment of the population must live above the subsistence level". When this situation occurs it also becomes necessary for "the producers of materially 'unnecessary' goods to do something to make people want to acquire their commodities." (Vestergaard and Schroder 4)The embryonic form of advertising in the world is street cries, which exist even today. Advertising was not unknown in ancient Greece and Rome, but advertising as we recognize it did not start until the seventeenth century in the West. It was at about this time that newspaper began to circulate. Before that, it is printing which was first invented in China and then introduced to the West that played a vital role in the production of print advertising. "Classified" (small ads) types of advertising were dominant before the nineteenth century and style and language used in ads at that time tended to be direct and informative. The industrial Revolution, which began in England in the mid-1700s and reached the United States by the early 1800s, facilitated mass-production of goods. Meanwhile advertising became more and more important in the industrial market. The great breakthrough for advertising came only in the late nineteenth century. Technology and mass-production techniques were then sufficiently developed for more firms to be able to turn out products of roughly the same quality and at roughly the same price. This brought on a crisis ofover-production and under consumption which meant that the market needed to be stimulated by advertising. At this time advertising changed its function from proclamation to persuasion. In the twentieth century, advertising developed rapidly alongside the advent of new media-radio and television in succession.According to Richard Pollay's content analysis of two thousand print ads from ten leading magazines in the USA, ads have progressively turned towards the emotional rather than the informative approach and there is a shift seeing human nature as rational to seeming it as emotional.Today in China, while our economic structure is shifting from the entirely planned economy to the socialist market economy system, advertising is becoming more and more active and sophisticated. In 1992, China's advertising expenditure reached $ 862 million, among thefastest growing countries in Asia. This year with the entry of China into WTO, this expenditure figure will undoubtedly rise up, which will support the view that advertising is an indispensable means for providing the information that all market-oriented industrialized societies need for their economies to function efficiently.1.2 Classifications of AdvertisingAdvertising may be classified by medium (newspaper, magazine, radio, television). By target audience (consumer, industrial, business), by geography (international, national, regional, local), or by its function or purpose (product or non-product, commercial or noncommercial, primary demand or selective demand, direct action or indirect action).Because it is difficult to gain access to enough date for English commercials and ads on radio or TV, thus, the subject of this research paper will mainly concentrate on the print advertising.1.3 Roles of AdvertisingAn advertiser's main purpose is to present and exhibit product or service, and to spread the influence and coverage of which to the extent that the potential purchasing population becomes real and actual. Simply put, advertisers try by the various means at their disposal to get people to buy the product or service advertised. Moreover, advertisers want potential purchasers to consider what is advertised to the exclusion of all other similar products or services. They therefore attempt to construct an advertisement that will fully involve the attention of the potential purchaser and which will have a persuasive effect. Advertisers thus create a semiotic world in order to persuade their audience of essential "rightness" of purchasing the product or service advertised.1.4 Definitions of AdvertisingAfter a brief introduction of the classifications and roles of advertising, we now come to the definitions of advertising. From different perspectives or purposes, the definitions might also vary. In English, the word "advertise" has its origin in "advertere" in Latin, meaning "to inform somebody of something", "to bring into notice" or "to draw attention to something", etc. In Chinese, the equivalent term "guanggao" means "widely announce".The father of modern advertising, Albert Lasker said that advertising was "salesmanship in print". Although the definition was given long before the advent of radio and television, and the nature and scope of advertising at that time were considerably different than they are today, this often-repeated saying indicates that the ultimate objective of advertising is to sell. Obviously it is not a working definition because we cannot use it to cover all advertisements. Today, a widely quoted working definition of advertising was put forward by Courtland L. Bovee and William F. Arens :" Advertising is the nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods or services) or ideas by identified sponsors through various media."（Cook，Guy. The Discourse of Advertising. London: Routledge,1992）Another linguist Bolen defines advertising as a "Paid, non-personal communication through various mass media by business firms, nonprofit organizations, and individuals who are in some way identified in the message and who hope to inform or persuade members of a particular audience." (Carter, Ronald and Goddard, Angela, Reah Danuta et al. Working with Texts. London: Routledge,1997)If the definitions of advertising were too vague and abstract to comprehend, a few words of its function would help to clarify this crucial term. Broadly speaking, advertisements have atleast one of two functions: informing or persuading, although overlap may often take place in one single piece. The trick here is that an informative advertisement informs "the customer about goods, services, or ideas and then tells how to get them means of an identified sponsor" (Bolen 6). Examples of informative advertisements are not a few, ranging from flyers to insertions in magazine and newspapers, all of that aim to advertise newproducts/services or special prices on certain products/services. This type of advertisement gives basic, factual information and sometimes shows a photos or an illustration of the product/service to give the target audience a better view about the advertised product. Persuasive advertisements are thus the instruments used by advertisers "who have defined their target audiences and determined the effect they hope to achieve through persuasive advertisements in the media" (Bolen 9). And a persuasive advertisement should try to persuade the potential customers to buy the new product. (Bolen 6) The persuasive function is not only limited to attracting the potential customer into buying a certain object, but also including the selling of services, ideas, norms and values.To summarize, we would get the idea that firstly advertising is a communication process. Secondly, at least a medium is used. Thirdly, this communication process has a definite purpose to convince the target audience. The above three characteristics suggest advertising is closely connected with the society, employing its media, interconnecting with its people and guiding their buying habit. Also in achieving the advertising effect, the advertising language should be vivid and attractive, whose linguistic characteristics would be covered in the Chapter 3.Chapter 2 Theoretical Background2.1 Advertisement2.1.1 Definition and GoalAdvertising is the paid, impersonal communication of information about products or ideas by an identified sponsor through mass media in an effort to persuade or influence behavior. Not all advertising is alike. Advertisements differ depending on who the message is intended for, where the advertisement is shown, which media are used, and what the advertiser wants to accomplish.(see Table 2.1)Table 2.1Advertising can be classified in four ways: by target, geographic area, media used, and purpose.By Target By Geographic Area By Media Used By Purpose AudienceConsumerBusiness: Industrial Trade Professional Agriculture InternationalNationalRegionalLocal Print: Newspaper MagazineElectronic: Radio Television InternetOut-of-home: Outdoor Transit Direct mail Directories Other media Productive or nonproductiveCommercial or noncommercialPrimary demand or selective demandDirect action or indirect actionThe purpose of copywriting is to persuade or remind people to take some action to satisfy a need or want. But first people need to be made aware of the problem or, if the problem is obvious, of a solution. To create awareness, the copywriter must first get people's attention-for example, by using large type and provocative visuals. Next, the copywriter must stimulate the prospect's interest in the product and build credibility for the product claims. Then the copywriter focuses on generating desire and finally on stimulating action.These five aspects should be present in every advertisement or commercial.Here is the advertising pyramid.2.1.2 Elements of an AdvertisementAs one will see, any advertisement is made up of several elements. Most advertisements used all of them. They include the headline or display line; the illustration; the body copy or text; the theme line or slogan, trade character, seal, and other marks; and the logotype or signature. Each will be considered in some detail below.(1)HeadlinesThe headline or display line appears in most advertisements for several reasons. First, it is an attention-getting device; secondly, it also selects an audience by appealing to a specific group, as this line dose: Arthritics reduce painful inflammation and get stomach upset protection. (An ad for medicine) Finally, it is the key factor in getting people to read the body copy.(2)IllustrationIn addition to headlines, most advertisements contain illustrations. The illustration like the headline, attracts attention, selects the audience, and stimulates interest in body copy. What is more, the illustration can be invaluable in showing the product or product use and explaining graphically certain ideas or situations that are cumbersome to put into words. The old saying that one picture is worth a thousand words has much merit in it.(3) Body CopyTo begin with, some explanation of the word copy is necessary. The job of body copy is to stimulate interest in the product or service or idea being advertised, creates desire for it, and urge action. This is a big task and calls for right words. Although headlines and illustrations clear the way, it is body copy that must carry the burden of the selling job.(4)Theme lines, slogan, trade characters, seal and other marksA number of different marks and devices may appear in an advertisement, including theme lines, trade characters, and seals; For example, General Foods uses the corporate identity symbol in all its advertisements. The automatic use of these elements in the advertisement, however, does not diminish their importance.2.2 Stylistics2.2.1 The Need for StylisticsWhen talking about the English language, one should not be misled into thinking that the label should in some way refer to a readily identifiable object in reality, which he can isolate and examine in a classroom as a test-tube mixture, a piece of rock or a poem. The label of the English language is in fact a complex of many different 'varieties' of language in use in all kinds of situations in many parts of the world. Naturally, all these varieties have much more in common than differentiates them－they are all clearly varieties of one language, English. But at the same time, each variety is definably distinct from all the others.As an educated speaker of English, a student of English is, in a sense, multilingual: for in the course of developing his command of language, he has encountered a large number of varieties, and to certain extent, has learned now to use them. A particular social situation makes him respond with an appropriate variety of language, the language of conversation, the language of newspaper reporting, the language of advertising and so on. But what is stylistics?2.2.2 DefinitionIn the past, men have been intrigued with style and many students of human communication have offered their ideas about it. Some are concerned with clarity－or lucidity, as Aristotle called it. For this ancient Greek critic, it was important that the speaker or writer not only has ideas but that he says them 'in the right way', a way an audience can understand clearly. He also said that style should be neither above nor below the dignity of the subject but must be 'appropriate'. Another student of language and human use of it, the Scottish writer George Campbell, also believed words (the author's diction or word choice) were the foundation of style. He believed the best style comes from diction that the listener notices so little that he is barely 'conscious that it is through this medium diction he sees into the speaker's thoughts' (The sense of style by Geoffrey N. Leech). But unfortunately, they do not clarify matters greatly, at least four commonly occurring senses of the term style need to be distinguished. Style may refer to some or all of the language habits of one person-as when people talk of Shakespeare's style (or styles), or the style of James Joyce. More often, it refers to a selection of language habits, shared by a group of people at one time, or over a period of time, as when we talk about the style of the Augustan poets, the style of Old English 'heroic' poetry, the style in which civil services forms are written, or styles of public-speaking.Style is given a more restricted meaning when it is used in an evaluative sense, referring to the effectiveness of a mode of expression. This is implied by such popular definitions of style as 'saying the right thing in the most effective way' or as 'good manners'. (Investing English style by David Crystal & Derek Davy)Partly overlapping with the three senses just outlined is the wide spread use of the word style to refer solely to literary language. Style has long been associated primarily or exclusively with literature, as a characterized 'good', 'effective', or 'beautiful' writing.Of the above four senses, the first and second come nearest to what is meant by style. As a starting-point, the aim of stylistics is to analyze language habits with the main purpose of identifying from the general mass of linguistic features common to English as used on every conceivable occasion. Those features which are restricted to certain kinds of social context are to explain, where possible, why such features have been used, as opposed to other alternatives, and to classify these features into categories based upon a view of their function in the social context.。
广告的重要性 Importance of Advertising 英语作文
Importance of Advertising>Importance of Advertising Essay:Advertising is the way to sell products or goods to customers—a creative way to communicate with potential buyers. The media world is the glamorous world of all the products. There are many mediums through which we can communicate with the buyers. There are four types of advertising display, video, mobile and native. The best way to communicate with today’s customers is online advertisements. The big houses invest a fair amount of capital in advertising. Here are a few essays on theimportance of advertising with different lengths to prepare better for exams, competitive papers and speeches.Long and Short Essays on Importance of Advertising for Students and Kids in EnglishWe provide children and students with essay samples on a long essay of 500 words and a short essay of 150 words on the topic “Importance of Advertising” for reference.Short Essay on Importance of Advertising 150 Words in EnglishShort Essay on Importance of Advertising is usually given to classes 1, 2, 3, 4, 5, and 6.Advertising promotes a product, brand or service to a viewership to attract interest, sales and profits. All types of business houses and industries are dependent on the ad world to boost sales. This creative world is beneficial for sellers as well as buyers. Sellers get a right margin and can explore different market by advertisements.Buyers benefit because they get to make an informed decision. A wide variety of product range is there to choose which gives birth to ahealthy competition. A rise in people’s standard of living is there because a better choice and quality of products are available at lower costs. There are different mediums for promoting products like the press, outdoor, film, radio, television, direct mail, and internet. The ad world has brought about significant changes in our daily life choices and lifestyle. In this modern era, it is possible to control the ads according to your taste and preferences due to artificial intelligence.The pace at which the advertising world is growing is phenomenal. The world can enjoydevelopment due to changes in the media world. Advertising is an essential tool of progress for society and business industry to maintain healthy competition and reach out to different markets.IntroductionAdvertising is the way or a medium to reach out to buyers and different markets. It is a marketing tactic that helps to reach out to more people and help in selling. As said in the book of Industrial quotes on advertising “Making promises and keeping them is a great way to build a brand.” To tell customers about the benefits of theproduct and its features advertisement is the way. It is a powerful way to reach maximum potential customers.Benefits of advertisingThe world of advertising benefits traders, buyers and society in various ways. There is not any age group or any gender which is affected by the ad world. Traders can tell about their products and its benefits. They can reach a broad market and maintain their current prices as a check on them is always there. If a product’s name does not meet the potential buyers, it is as good as sitting on the shelf. For abrand image, advertising is the route to follow. People relate to an ad before they relate to a product.The buyers can make a well-informed decision about the product they want to buy. It is possible to compare other products easily. The most significant benefit for the customer is that prices remain controlled due to the healthy competition. Manufacturers are careful about the product quality due to the awareness in the buyers.The society has better quality products which further raises the standard of living. The media influence all the members of the community.More job opportunities are there due to advertising as all the significant industry houses have a separate department related to the ad world. Creativity and innovation flourish in society.ConclusionThere is not a single day in our life in which advertising does not form part of it. From simple decisions like which cereal to buy for breakfast to purchase for a wedding is influenced by advertisement. Over time, the advertising changes have brought different media in pictures like Goggle ad, Facebook ad and otheronline platforms. Advertising has made the product selling easier and reaches far-away markets. A healthy competitive market has given us better quality products. A new age has brought even more dynamic changes in advertising like the popups of the products seen on the internet can be controlled according to our likings.Long Essay on Importance of Advertising 500 Words in EnglishLong Essay on Importance of Advertising is usually given to classes 7, 8, 9, and 10.Once upon a time, an advertisement was a word, but as the world’s story progressed, the word advertisement’s narrative got its meaning too. Advertising is the way or a medium to sell a product or an idea to its potential customers. Let’s look at the history of advertisement. We can safely go back to Egyptians, who will take pride in starting this revolutionary advertising phenomenon in their carving and writing period.History of the advertising worldThe world’s first written advertisement dates back to Thebes’ ruins known to the ancient Egyptians as Waset. Before the beginning of thewritten advertisements, a verbal form was existing in which shopkeepers would shout out and call out to their customers. The first written advertisement is as impressive as the advertising world. In the book,” Story of Advertising “by James Wood tells us about the ad. It was given by a weaver Hapu, in which he declared to give half a gold coin in exchange for any news for his man slave Shem and a full gold coin if returned to the shop of Hapu, the weaver, were to your heart’s desire the best cloth. Such a brilliant way to start and get to tell people about the product sold. Further on, as we move in the history of advertisements from shoutingstall owners to a flag or a sign was nailed as it explained better than the shopkeepers’ cries.The Industrial Revolution brought on an entirely different form of media in existence in the 17th century. This era marks the beginning of flyers and trade cards as newspapers, magazines, gazettes, and journals were mass-produced. The machine period, namely radio and television, was the greatest revolution in the world of advertisement. Along with print media, these were a completely different form of selling ideas and goods. As David Ogilvy said, a pioneer in the advertising world, “ The best ideas come asjokes. Make your thinking as funny as possible”. The digitalization of the world took the industry to another level. The forms of advertisements, namely three print, radio, and television, got another addition World Wide Web.There is a chain of events that lead to the expansion of online advertisements.Facebook ads in 2007 increased the venues for trade houses in the field of advertisements.Gmail ads in 2005 started along with Google Adwords for advertisers.Goggle acquired YouTube, which trafficked the ad world towards it.Instagram ads changed the face of the media again. Nowadays, a significant chunk of capital is invested in advertising by all big industries. It is beneficial for both the consumers as well as sellers.Importance of advertisingWhen we advertise a product or a service provided, it helps us reach more people, which allows our industry’s growth. We should study the importance of advertising in three lightsconsumer, seller and society. All three benefit from the media world, which is a big influencer in our lives nowadays. Ad world influences our daily life—any gender, class or age group all impacted by this beautiful world of media.Benefits for sellersIncreasing sales- Competitive times like these, we need to inform people about our products to attain a high sales level. Advertisement is a regular feature to maintain the level of profits. For the product to not keep sitting on the shelf, it is vital to inform consumers about its features.Helps in exploring markets- The world has increased due to technology changes, requiring exploring different media available. The best way to reach an overseas market or maintain your potential customer’s sales is to advertise the products available. Price control-Retailers can charge higher prices for the same products if the consumer is not informed before about its price, so a critical tool to control and keep a check in the market is advertisements. Travelling salesman- Advertisement acts like a travelling sales associate for the middleman. The primary reason that no more travelling salesperson exists in big industry housesnowadays money is spent on advertisements to tell about the products to consumers.Benefits to consumersThe main aim of advertisements is to satisfy the needs of the customers and society. Well informed decision- Most of the time, we go to the market with a mindset to buy a specific brand product as we have full information about its features and already compared it with its rival products. It helps save time and make a well-informed decision. Survival of right quality products- As consumers are well informed, anygoods of low quality does not survive in the market as it will not be getting good feedback.Benefits to societyImproves the standard of living: Those products which were luxury before have become available to the consumer. The result is an increase in the market consumption pattern as better quality products are available with a broader range of choices.Awareness: As we are well informed about the product are knowledgeable about the market and features of the product increase. As a result,general understanding and knowledge power come into society.Importance of Advertising Essay ConclusionThe media world’s target is to promote growth in sales of products and the organisation’s growth. Eventually, results in pulling up the living standards of the society as we choose to make from a wide variety of products and better quality of products. All lead to healthy competition between the industries. This beautiful world of advertisements has brought a change in the job industry, but the h uman mind’s creativity level has reached great heights. As it is a competitiveonline market nowadays, this will revolutionize the field of advertisement. It will be all human-controlled to check on the content of the ads which they want to watch. The most worthy splurge now is awaited in this industry for the future by using artificial intelligence. Lead to automated decisions based on data collection, data analysis, and additional observations hence change the world of advertisements altogether. a。
广告的作用和形式英语作文
广告的作用和形式AdvertisementAdvertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.There are many ways to advertise and ‘ads’come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。
广告的发展英文作文带翻译
广告的发展英文作文带翻译英文：The development of advertising has been quite fascinating over the years. It has evolved from simple, hand-painted signs to complex, targeted digital campaigns. In the early days, advertising was mainly limited to print media such as newspapers and magazines. Then came the era of radio and television, which revolutionized the way products and services were marketed to the masses. 。
With the advent of the internet, advertising took on a whole new dimension. Online advertising has become incredibly sophisticated, with the ability to target specific demographics and track consumer behavior in real time. Social media platforms like Facebook and Instagram have also become major players in the advertising world, allowing businesses to reach their target audience with unprecedented precision.One of the most interesting developments in advertising has been the use of influencer marketing. This involves partnering with popular social media personalities to promote products and services. These influencers have built a loyal following and have the power to sway consumer opinions and purchasing decisions. It's a highly effective form of advertising because it feels more authentic and relatable to the audience.Another trend in advertising is the use of storytelling. Brands are now focusing on creating compelling narratives that resonate with consumers on an emotional level. Bytelling a story, advertisers can connect with theiraudience in a more meaningful way, fostering a sense of loyalty and trust.Overall, the evolution of advertising has been drivenby advancements in technology and changes in consumer behavior. It will be interesting to see how advertising continues to develop in the future, especially with therise of artificial intelligence and virtual reality.中文：广告的发展经历了多年的发展，非常迷人。
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Use “Rounds” of Advertising
Complete the first round of advertising three weeks out, if possible. Do another round of advertising within the week leading up to the event. Re-post your materials on campus, and send out new invitations and e-mails. Ask other organizations, faculty, and community members to announce your event again.
Follow-up and Debrief
After your event is over, evaluate your publicity campaign. Were your advertising methods effective? What can you do better next time? Are there ways of advertising that you did not use? Is there a direct correlation between attendance and the methods you used to promote your event? Finally, be sure to thank your chapter members, faculty, community members, and anyone else who helped you with publicity.
Diagonal lines draw the eye Non-traditional mediums- bike wheels, shirts, boxes, etc.
A World of Difference From 8x11
Think of some advertising mediums outside of the box.
Check-in to make sure things are up.
Find out if the area requires space reservations to put up banners or other large forms of advertising, or for tabling, and how far in advance of your event you can display them.
Check List…
EVENT PUBLICITY CHECKLIST --------------------------------------------------------------------_________ Brainstormed methods for advertising _________ Reserved Space for tabling or large advertisements (i.e.- banner) _________ Created advertising materials→ ____flyers ____fact sheets ____posters ____banner ____tabling materials ____other _________ Displayed materials/started internet advertising→ ____e-mailed chapter listserv ____flyers ____fact sheets ____posters ____banner ____facebook ____myspace ____evite ____announcement on school website ____tabling ____faculty announcements ____school media: newspapers, magazines ____other student organizations ____community ____other _________ Put up materials in the following locations→ ____Student Center ____Classrooms ____Bathrooms ____Bulletin Boards ____Local Businesses ____Nearby schools ____Institutions or organizations of interest (Hospitals, non-profits, NGOs) ____Residence Halls ____Student Mailboxes ____Other _________ Employed additional rounds of advertising (if needed) _________ Evaluated methods of publicizing events
Advertising Made Simple
Who is your target audience?
Identify your Targeted Publicity Works Best There are numerous vehicles for publicizing your event; decide which combination works best for the event. Be strategic: consider who you want to attend and tailor your promotional efforts to reach that audience
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Other Ideas
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Movies:
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Make sure to use WCC Digital displays. Offer other incentives. Gift giveaway, food, etc. Tie the movie with a speaker Dinner and a Movie? Tabling with actual music Handing out tickets (could be raffle) Write on Whiteboards across campus. Have a penny war. The loser or person who makes the most gets pied. Nancy T.? Give out stickers or buttons saying “I donated.”
Posting Your Materials
Post your advertising materials in strategic locations. You want to reach as wide an audience as possible. Place flyers, posters, fact sheets, and banners in high-traffic areas. For instance: Student Center Classrooms Bathrooms (on stall door is great!) Bulletin Boards Local Businesses Nearby schools Relevant institutions or organizations (Hospitals, non-profits, NGOs) Residence Halls Student Mailboxes For online advertising, start early, and send e-mails and invitations to as many people as possible and send another internet publicity blitz a couple days before the event. Include contact information so people can contact you for more information.
The Creative Edge: Engage the Eye
Make your advertising materials appealing! Use bright colors, compelling images, and a large typeface to make your posters and banners attractive and eye-catching.
•Party Advertisement: •Have people dress up before the party and hand out flyers. •Give out mocktails. •If it is a formal dance, have dancers swinging around the WCC with signs. • Speaker or Lecture •See if you can find YouTube clips •Post on Facebook or have when you are tabling •Find interesting quote to chalk or post on signs •Think of a representational object. Invisible children had packing tape ‘invisible people’
Targeting your Audience