商务英语lesson 2 for English major
新编剑桥商务英语unit-2全篇
final salary pension scheme ['pɛnʃən] [skim] 按最终薪水给付的养老金计划
non-cash reward [rɪ'wɔrd]非现金形式的奖赏 once-in-a-lifetime 千载难逢的，令人难忘的 career goal 职业目标 senior management ['mænɪdʒmənt]高层管理人
员
Vocabulary: Benefits and Incentives
Discuss: What is most important to you when choosing a job?
an impressive job title training and staff development a good salary a pension flexible working hours opportunities to travel opportunities for promotion parental leave days off and long holidays a company car
What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer. ‘It’s a very special environment,’ she says, ‘People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.’
chapter 2 business english(商务英语)
Notes
• Corporate bond • a bond or security issued by corporations • 公司债券
• 公司债券亦为公司债，是私人公司 或公众公司举借债务时使用的工具。 由发行人根据发行契约发行，为债 券持有人的债权凭证，由发行人承 担还本付息的义务。公司债期限可 短至几天或长达百年。发行人在债 券契约中必须说明资金用途、财务 状况。另外公司债还具有不免税、 有固定发行面值、在交易所上市等 特征。债券的发行通常由评信机构 给予信用评定。
Chapter 2
American Economy 美国经济
What do you know about America?
Can you describe the economic base and industrial structure of America?
What is the current situation of the American economy?
23. Edge
缓慢地移动；挪动；优势
He edged closer to the telephone, ready to grab it. 他慢慢挪向电话机，准备抓起听筒。 He is edging ahead in the opinion polls. 他在民意测验中的支持率正一点点攀升。 Through superior production techniques they were able to gain the competitive edge. 凭借先进的生产技术，他们得以占据竞争优势。
Economic Terms
• 1 retail sales零售额(... the sales volumes and revenue for the retailers including retail shops) • 2 corporate fleets旗舰式公司；大公司
新编商务英语精读2unit
Business English Grammar
总结词
掌握商业英语语法规则，提高语言表 达能力。
详细描述
学习商业英语的语法规则，如时态、 语态、从句等，有助于更准确地表达 商业思想，避免常见的语言错误。
Business English Writing
总结词
掌握商业英语写作技巧，提高商务写作水平。
听力材料多样化
使用真实场景的商务英语听力材料， 如商务会议、商务谈判、产品推介 等，帮助学生熟悉实际工作环境。
听力与口语结合
在听力训练中融入口语练习，让学 生模仿真实场景中的对话，提高实 际应用能力。
Business English Speaking Training
口语技巧训练
反馈与纠正
教授学生在商务场合中如何自信、流 利地表达自己的观点和意见。
Suggested learning methods
Participate in role-play exercises to practice negotiation skills in a simulated
environment.
Collaborate with classmates to analyze realworld negotiation cases and develop effective
Understanding • Practical Application of
商务英语翻译 第二章 商务英语常见词汇翻译
斯卡利上月宣布，苹果电脑公司打算和
国际商用机器公司的竞争对手数字计算 机设备公司（DEC）组成战略大联盟， 以对抗这个产业界的巨臂。……DEC总 裁肯尼思·奥尔森可以说是斯卡利所能找 到的最好伙伴。虽然DEC公司的历史比 苹果公司悠久得多，奥尔森却从来不受 等级体系这种公司思维定势的制约。
Homework 2
accept:承兑，认付（汇票等） maturity: 期满 我行将承兑并于期满时支付信用证项下
提示的汇票。
2.1.1 一词多义
e.g. ② Regarding our outstanding account US $6,000, we must request you to send us immediately your check in settlement.
② He gave his house as a security.
③ Treasury securities are valued daily.
security: 安全; 抵押品，担保品; 证券，债券
2.1.1.2 一词多义现象的翻译
根据专业确定词义 e.g. ① They give 10% discount for cash payment.
第二章 商务英语常见词汇翻译
2.1商务英语词汇的特征 2.2 商务英语缩略语与习惯用语的翻译 2.3 商务英语数词、量词与倍数的翻译
2.1.1 一词多义
e.g. ① Provided you fulfill the terms of the credit, we will accept and pay at maturity date.
② The exporter may take the accepted bill to a discount bank before the maturity if he is in urgent need of the amount of money.
世纪商务英语阅读教程(专业篇II)
especially , current assets.
Financial Management
The Financing Decision
Insurance
Insurance Performance
Receive premiums as revenues from policyholders. Generate profits by investing. Make payments as compensation to policyholders.
Financial Management
The Dividend Decision
◇ The dividend decision is the third important decision.
◇ The dividend decision includes the percentage of earnings for cash dividends.
★ People buy old age insurance to support themselves after they retire.
Insurance
Reasons for Insurance
Losses sometimes unavoidably occur in one’s life because of various reasons.
in a car accident.
Insurance
The Importance of Insurance
商务英语写作课后习题答案
Keys ( 参考答案)Unit One An Overview of Business Letter Writing(Omitted)Unit Two Application LettersI. T ranslation1.I am responsible for receiving telephone calls and visitors, scheduling all of the appointments,and organizing the paperwork and correspondence.2.My work experience, together with my educational preparation would qualify me for theposition.3.Should you wish to have more information, I would be happy to come and see you at amutually convenient time.4.I think you will agree that I am, at least, a strong candidate for the position you are offering.5.I feel that I am competent to meet the requirements which you have specified.II. Decide whether the following sentences are suitable or not in an application letter and try to explain which part is wrong.1. 提出不合理要求2. 不宜提以前被解雇的原因3. 拼写错误4. 年代写错5. 不宜在这样的正式文书中使用俚语及口语化词汇III. Write application letters according to requirements.1. Gentlemen,I am writing to request admission into the Department of English Language and Literature at your University for the fall semester of 2010. It is my long-cherished desire to pursue comparative study of Chinese and Western Literature at a university in the United States.I graduated from the Dept. of Foreign Language and Literature at Nanjing Normal University. I am currently a teacher of English for English major students at SoutheastUniversity.I shall appreciate it if you would forward the necessary application forms for admission with information about financial aid to the Department of English Language and Literature at your University for a Master’s degree of Arts.I am looking forward to your response at your earliest convenience.Sincerely yours,***2. Gentlemen,I learned from this morning’s paper that there is a vacancy for a stenographer in your company. I wish to be considered as an applicant for the position and beg to state my qualifications as follow:I am 22 years of age, a high school graduate and a graduate of Jinlin Night School where I studied stenography as well as typing.Enclosed you will find testimonials from principal Zhu Changrong of Nanjing No. 3 High School, and from President Li Dangfeng of Jinglin Night School.Please check my references. They will tell you I am conscientious and that I have an agreeable personality and good appearance and that I get along exceedingly well with people.I shall be glad to call at your office if you desire a personal interview. If I am successful in my application, I shall discharge my duties to the best of my ability.Respectful yours,***3. Dear Sirs,I am graduating from the Jiangsu Institute of Foreign Trade this summer. As a student of English for Business, I hope to work for a foreign company after graduation.In the past three academic years, I have proved myself to be a straight A student, awarded a succession of scholarships. My English is particularly good and German happens to be my second foreign language, which will live up to the requirements set by a wholly-owned foreigncompany like yours.I apply for the position of assistant to your marketing project manager. Y ou will find me a good team player, self-motivated and eager to learn. I believe I can be of value to your company.I should be very happy if you would arrange an interview with me.Y ours sincerely,(signature)Y u Lihong4. Director of Consulting CenterJiangsu Foreign Service Co., Ltd.406 Maoming Mansion, 580 maoming RoadLuwan District, shanghai 200021Dear Mr. Director:I am currently working on Master Degree in International Commercial law at Nanjin University. My supervisor Mr. Liu Mingyu, a well-known professor of law, tells me that SFSC specializes in recommending qualified personnel to muti-national companies and suggeststhat I contact you for recommendation.During the two years of studies at Fu Dan University, I have not only acquired a lot of knowledge of international commercial law, but learned two foreign languages as well --- English and Japanese. Moreover, I have published two papers in the university journal on problems that may arise after China's entry to WTO. And they have been favorably accepted.I am enclosing a resume, copies of my published papers, and Professor Liu's letter of recommendation.I sincerely hope you will introduce me to a famous multi-national company, to which I will dedicate myself.Truly yours,(signature)Fu JialinUnit Three ResumeI.The style of a resume must be direct and simple. T o omit pronouns and otherstechniques are very effective. Rewrite the following sentences in Resume.1.Developed new territory.2.Developed computer programs to monitor accounting systems including carefully writtendocumentation manuals that enabled users to operate these sophisticated systems effectively. 3.Managed operations of store with sales volume of $1,000,000 and supervised eightemployees.4.Earned average of $35,000--$55,000 a year in commissioned earnings. Received serviceaward for exceeding sales quota of three years employed.5.Developed effective interpersonal skills through involvement in student organizations such asthe Student Council…II.Fill in the blanks with your information and improve your own resume. (Omitted)III.Write a resume according the following information.1. Wang MinClass 97081Computer Science and Engineering CollegeSoutheast UniversityNanjin, Jiangsu, 210002(025) 3847-9238EDUCA TIONSoutheast University Nanjin, JiangsuBachelor of Science in Computer 1997-2001·GPA: 90/100·V ice President of the Southeast University Student Council responsible for academic research·Active member of the University Society of Electronics·Director of the University Association of Computer Science·Winner of the University Scholarship in every academic year·Winner of the Panda Prize for Excellent Students in 1998·MCSE Certificate in 1999·Author or tow research papers on the programming in the Southeast University JournalExperienceZHONGJI DEVELOPMENT COMPANY Nanjin, JiangsuIntern Engineer 1/2001 – Present·Install hardware and software for customers·Wrote programs in the Traffic Computerization Project of Nanjin·Received the Internship A ward from the Southeast UniversityJINDIAN COMPANY Nanjin, JiangsuPart-time Salesperson and Engineer Summer, 1998·Sold computers·Repaired computersENGLISH PROFICIENCY·Scored 630 on TOEFL in January 1999·Good at English listening, speaking, reading, and writing·Excellent technical communication skills in EnglishREFERENCESProf. Y ang Huan, Computer Science and Engineering College, Southeast University, Nanjin, Jiangsu 210042 (025) 8736-2673President Kong Lin, Zhongji Development Company, 12 South Section, Ring Road One, Nanjin, Jiangsu, 210005 (025) 3364-2564Mr. Han Fei, CEO, Jindian Company, 73 People’s Road, Nanjin, Jiangsu 210013 (025) 5574-7364Wang MinUnit Four CertificateI. Decide whether the following sentences are suitable or not in a recommendation letter. If not, try to rewrite it.1.He put all his efforts and time into reading books.2.He often comes to me to discuss any questions he meets in his study.3.I think it is my real pleasure to recommend Mr. Smith to you, who, in my opinion, a very ableyoung man with a strong sense of responsibility and great enthusiasm for helping others.4.I know Mr. Li personally from lectures and exercises in Mathematics.5.He takes actively part in Student Union activity.II. T ranslate the following certificate letters from Chinese into English according to the given information.1. CERTIFICA TETo Whom It May Concern:This is to certify that the bearer, Mr. Wang Yingjing is an acquaintance of mine, a man whom I know to be thoroughly trustworthy.General Manager of C. T. U. Co.2. CERTIFICA TEThis is to certify that Mr. Cai Minghuihas passed the Business English Test (Intermediate Level).Shanghai Business English Test CenterIssuing Date: September, 20023. CERTIFICA TEThis is to certify that Miss Song Weijia has been awarded the title ofModel Studentin the Social Work of College Students sponsored by the Jiangsu Institute of Foreign Trade. December 2004 JIFT Y outh League Committee4. TRAINING CERTIFICA TEOF INTERMEDIA TE COMPUTERThis is to certify that Tang Fanghui, female, aged 27, has completed the four-month training in intermediate computer at the Suzhou Y i Jin College of Continuing Education and passed the qualifying examination.STAMPSuzhou Y i Jin Collegeof Continuing EducationDate: May 20, 20035. Gentlemen:I beg to certify that Mr. David Brown has been a salesman in this firm for four years and has shown diligence and ability in the discharge of his duties. He has gained the esteem of his colleagues and superiors alike.V ery truly,ⅩⅩⅩUnit Five Meeting MinutesI. Look at the minutes below and change it into a verbatim.Suggested rewritten versionII. Draft meeting minutes according to the hints given. Suggested version:Unit Six Notice &AnnouncementI.Judge the subject of each notice1. Broadcast notice2. Birth notice3.Engagement notice4. Obituary5. Business noticeII. Draft notices according to the given information1.2.3．4．5.Unit Seven Itineraries & AgendasI.Discuss the following questions(Omitted)II.Draft an itinerary according to the given information1.Post-Conference Tour: Beijing-Nanjing-Wuxi-Suzhou-Shanghai(May 23-May 29, 2010)May 23 — Fly to Nanjing.May 24—Sightseeing in Nanjing: Dr. Sun Y at-Sen Mausoleum, Zhonghuamen, and the Qinhuai River Scenery.May 25 —T ake train to Wuxi.Sightseeing in Wuxi: Cruise on the Taihu Lake and Jichang Garden.May 26 — Take train to Suzhou.Sightseeing in Suzhou: Zhuo Zheng Y uan, Huqiu, and Hanshan (Old Hill)Temple.May 27 — Take train to Shanghai.May 28 — Sightseeing in Shanghai: Jade Buddha Temple, Y uyuan Garden, Shanghai Museum, Children's Palace, and the Bund.May 29 — After breakfast at the hotel, the tour will terminate.2．Security CouncilMeeting AgendaUnit Eight E-mail I.Discuss the following questions（Omitted）II.Write E-mails according to the given information 1.Unit Nine NotesI. Suggested Subjects1) Request for Repairing Something2) Note for saying Good-bye3）Asking for Sick LeaveII. Suggested V ersion1.Unit T en Business Letters1. Establishing Business RelationsI. T ranslate the following phrases from Chinese to English, or from English to Chinese.1. 国有 6. specialize in…2. 独家代理7. on the basis of quality and mutual benefits3. 稳定的货源8. specific enquiry4. 在……行业中9. wholesalers and retailers5. 试订货10. financial standingII. Write a letter to a foreign company for establishing business relations covering the following contents:Dear Sir,In the latest issue of the China Foreign Trade, we saw the name of your company listed as being interested in making certain purchases in China.We take this oppourtunity to place our name before you as being a buying, shipping and selling agent. If you do not have anyone here to look after your interested in that capacity, we should be glad if you give us your kind consideration.We inform you that we have been engaged in this business for the past 10 years. We, therefore, feel that because of our experience, we are well qualified to take care of your interests at this end. Further, as for references, we can give you the names of some concerns in your country and also our bankers are Bank of China.Looking forward to hearing from you!2. Making InquiriesⅠ. T ranslate the following sentences from Chinese to English or English to Chinese.1.Specializing in the export of Chinese Cotton Piece Goods, we express our desire to tradewith you in this line.2.Being closely connected with reliable wholesalers here, we shall be able to do considerableimport business with you.3.Please furnish us with your own sample of rayon handkerchiefs closest in designs andquality to those we enclose here.4.我们对你方的羊毛地毯很感兴趣，请将最新的CFR 报价和支付方式告知我方，并说明最快的交货日期。
体验商务英语综合教程2 教案
外语系教案第次课学时：授课时间：第周Context: Unit 1Title: IntroductionsThe tone of a business relationship can be set by an initial introduction. It is important to make a good impression right from the first handshake. When meeting businesspeople for the first time, is it better to be formal or informal? If in doubt, advise students to adopt a more formal approach. Here are some points to remember when making business introductions in English-speaking Western countries:a.Introduce businesspeople in order of professional rank –the person of highestauthority is introduced to others in the group in descending order, depending on their professional position.b.When possible, stand up when introductions are being made.c.If clients are present, they should be introduced first.d.The same and title of the person being introduced is followed by the name and titleof the other person.PROCEDURESLesson 1Starting upSs listen to four businesspeople and match the speakers to their business cards. Vocabulary 1: Job titlesSs list word as job titles or departments. Then Ss talk about their jobs or studies. Vocabulary 2: NationalitiesSs match countries and nationalities.Reading: Describing peopleThis reading section can be completed in two parts. Ss can start preparatory work on the article about Phil Knight, the founder and CEO of Nike, and complete Exercise A. Lesson 2Reading: Describing peopleSs complete more detailed comprehension questions about Phil Knight (Exercise B and C). Language focus 1: to beSs are introduced to positive and negative forms of the verb to be.Language focus 2: a/an with jobs; wh- questionsSs look at the use of a/an before vowels and consonants and are introduced to what, who and where question words.Lesson 3Listening: Talking about yourselfSs listen to three people talking about their jobs.Skills: Introducing yourself and othersSs listen to three conversations where people introduce themselves and others. They then practice introductions.Lesson 4Case study: Aloha in HawaiiSs find out information about people at a conference.WritingSs write an e-mail about two people from the conference.第次课学时：授课时间：第周Context: Unit 2Title:Work and leisureIt has never been easy to balance work and leisure. During the late twentieth century the concept of a job for life was largely replaced by the short-term contracts favored by the enterprise culture. Some found themselves with too much free time n their hands when company restructures led to redundancies. Others saw leisure time shrink and working hours increase in exchange for greater financial rewards. The British TUC estimates that, despite European Union legislation, 4 million people in the UK work more than 48 hours per week and 1 in 25 work over 60 hours. It is thought that managers and professional staff work the longest hours.PROCEDURESLesson 1Starting upSs listen to four people talking about what they want from work and make word partnerships.Vocabulary 1: Days, months, datesSs practice days, months and dates and use the prepositions in, at and on with time phrases.Lesson 2Reading: Describing your routineSs read an article about the working day of Michael Dell, Chairman of Dell computers. Language focus 1: Present simpleSs look at the present simple to talk about habits and work routines.Vocabulary 2: Leisure activitiesSs use leisure activities, verbs and time phrases to talk about leisure time.Lesson 3Language focus 2: Adverbs and expressions of frequencySs complete exercises using adverbs and expressions of frequency and listen to three people talking about their typical day.Skills: Talking about work and leisureSs match questions and answers about work and leisure and then listen to a conversation about what Tim does at the weekend. Afterwards they talk about their own work and leisure activities.Lesson 4Case study: Independent Film CompanySs role play an interview between Human Resources and unhappy employees of a film company.WritingSs use the information from the case study to list the working conditions they want to change.第次课学时：授课时间：第周Context: Unit 3Title:ProblemsProblems are a fact of life. So problem-solving is an essential life skill both at home and in the office. Many pressurized managers in the modern business world may benefit from training in conflict resolution to resolve disagreements. It is wise to deal with sensitive matters face-to-face. Irate e-mails and memos often contain sentiments we would modify if speaking to the person directly. Social psychologist Albert Merabian says that words account for seven percent of communication, tone 38 percent and body language 55 percent. These elements are particularly useful in understanding and resolving potential conflict situation but can be lost in cyber communication. PROCEDURESLesson 1Starting upSs match sentences and problems and listen to five phone calls to identify the product and the problem.Vocabulary: AdjectivesSs look at the adjectives and their opposites and use too and enough.Lesson 2Reading: Dealing with problems at workFour people answer the question: ‘What are the biggest problems facing your company?’Language focus 1: Present simple: negatives and questionsSs match questions and answers, make negative sentences and practice the question forms in a role play.Lesson 3Language focus 2: have gotSs look at the use of have got, haven’t got and Have you got? To talk about possession. Skills: Telephoning: solving problemsSs listen to four phone calls where people talk about problems. Then they role play a phone conversation talking about problems with a product.Lesson 4Case study: Blue HorizonGuests of a holiday company compare their holiday apartments with the holiday brochure and complain to a representative of the company.WritingSs listen to a voice mail and write a telephone message for the manager of Blue Horizon. 第次课学时：授课时间：第周Context: Unit 4Title:TravelAround 1400 BC Polynesians paddled across the open ocean in canoes, serching for new trading partners, and the age of business travel began. The modern businessperson is more likely to choose flying as the quickest way of getting from A to B. Although safer than canoe, this can still pose hazards. Frequent fliers are likely to encounter a number of hurdles that can lead to increased stress levels. First, you have to acturally get on the plane. Most airlines overbook to minimise seat wastage and no-shows. This means that if all the passengers who actually booked seats turn up, there could be a shortage of place. If there are not enough volunteers to give up their seats, then you may find yourself bumped – denied boarding and put on a later flight.PROCEDURESLesson 1Starting upSs talk about things they like and don't like when travelling on business. Vocabulary: Travel detailsSs practise the alphabet and numbers 1-100 and match verbs and travel phrases. Listening: Listening for informationSs listen and answer questions about travel information.Lesson 2Language focus 1: can/ can’tSs put a dialogue into the correct order and then listen to check. Then Ss role play a conversation using can/ can’t.Reading: Business hotelsSs read about facilities in The Tower Hotel.Lesson 3Language focus 2: there is/ there areSs complete sentences using ther is/ there are and carry out a role play about a new job abroad.Skills: Making bookings and checking arrangmentsSs listen and answer questions about booking a hotel room before role playing a similar situation.Lesson 4Case study: Pacific HotelA hotel manager and assistant manager allocate rooms to twelve guests at a small hotel. WritingSs write a fax to one of the guests confirming arrangements.第次课学时：授课时间：第周Context: Unit 5Title:Food and entertainmentFood can communicate complex messages about status, nationally and identity. The fashion for eating out in restaurant was adopted by the upper classes during the French revolution. Most English words relating to eating out are adopted from the French (hotel, café, menu, chef, etc.) including restaurant, which was originally from the French verb meaning ‘to store’. Later, the migrations of the twentieth century proved fertile ground for mingling cuisines and a knowledge of the vast variety on offer is viewed as a mark of modern cosmopolitan taste.PROCEDURESLesson 1Starting upSs talk about the kind of food they like and match dishes and countries. Vocabulary: Eating outSs look at food groups and different parts of a menu.Reading: TippingThis reading section can be completed in two parts. Ss match jobs with places where people work. Then Ss talk about what services they tip before completing a table about which countries tip most often (Exercises A-C).Lesson 2Reading: TippingSs read an article about factors that encourage people to tip and answer comprehension questions (Exercises D-E).Language focus 1: some/anySs correct mistakes using some and any and underline the correct words in a dialogue. Listening: Ordering a mealSs listen to what a man and a woman order in a restaurant.Lesson 3Language focus 2: Countable and uncountable nounsSs identify countable nouns and complete exercises using a lot of, many or much. Skills: EntertainingSs look at language for entertaining visitors in a restaurant and listen and respond to a waiter’s questions.Lesson 4Case study: Which restaurant?Three colleagues decide which restaurants to choose to entertain three important customers.WritingSs write an e-mail inviting a customer to dinner and giving details about the restaurant. 第次课学时：授课时间：第周Context: Unit 6Title:SalesThings have come a long way since the days when peddlers went from door to door selling wares from a pack. Now advertisements pop up as text messages. Goods can be ordered by mall order. We can compare prices, get quotes, check if an item is in stock and place an order without moving away from our computer screen. In some ways the methods o buying and selling have undergone a revolution and in others little has changed since the early 1900s when keywords in sales were service and relationships. A modern sales force uses a mixture of tried and tested techniques and new technology to increase sales. The foundation of modern sales techniques was developed in the 1950s and includes gaining the client’s interest, building desire by showing product features or giving samples, increasing conviction by comparing the product with competitors or using statistics to highlight benefits and, finally, closing the deal.PROCEDURESLesson 1Starting upSs listen to three people talk about where and when they buy products. Vocabulary 1: Buying and sellingSs complete a sales leaflet for a computer company and listen to a conversation between a buyer and seller.Lesson 2Reading: Thirsty for success?Ss read a job advertisement for a sales representative in a soft drinks company. Language focus 1: Past simpleSs complete a sales report using the past simple.Vocabulary 2: Buying and sellingSs complete a leaflet for a car hire company.Lesson 3Listening: SellingKevin Warren, the Vice President, Sales and Marketing, of Coca-Cola Enterprises, gives some advice to salespeople.Language focus 2: Past time referencesSs are introduced to expressions that refer to the past, such as ago, last (week), for, on, from… to, in and during.Skills: Presenting a productSs listen to a salesperson presenting a product at a trade fair. Then they role play being the buyer and seller at a trade fair.Lesson 4Case study: Link-up LtdA company sells mobile phones and service packages. Ss role play being salespeople and customers.WritingSs write an e-mail to a colleague about what phone and service package a customer wants, using information from the case study.第次课学时：授课时间：第周Context: Unit 7Title:PeopleWhat charactreristics can help people to succeed in business and in life? A positive attitude, intelligence, perserverance and self discipline all help. Are the personality traits that contribute to success or failiure genetic? Or do we learn these characeristics are we grow up? Experts still disagree as to whether nature or nurture is more important.Can personality and intelligence be measured? IQ and psychometric tests remain popular, and the latter are still used by many companies as part of the selection process. However, in recent years the idea that only one type of intelligence exists has been criticised. Howard Gardner developed the theory of multiple intelligence. This said that people have a number of different types of intelligence that they possess to varying degrees. These are linguistic, musical, logical-mathematical, spatical, body-kinesthetic, intrapersonal(e.g. insight) and interpersonal (e.g. social skills and the ability to understand and motivate other people).PROCEDURESLesson 1Starting upSs answer a questionnaire about what sort of person they are.Vocabulary: Describing peopleSs look at the adjectives to describe people’s personalities.Listening: A difficult colleagueA property developer talks about a colleague who left the company.Lesson 2Language focus 1: Past simple: negatives and questionsSs focus on past simple negatives and questions and write questions using Why, How long, What, When and Where.Reading: Stella McCartneySs read an article about the fashion designer Stella McCartney. Ss then match verbs and nouns to make word partnerships.Lesson 3Language focus 2: Questions formsSs look at yes/no questions and open questions. They complete a questionnaire and then listen to check answers.Skills: Negotiating: dealing with problemsSs listen to a conversation about problems of understafing in a company. Then they role paly a conversation negotiating a new company car.Lesson 4Case study: A people problemA US food coompany has problems with a business manager.WritingSs write a memo aobut their meeting.第次课学时：授课时间：第周Context: Unit 8Title:MarketsIf a company wants to sell a product or service successfully, it ust identify the target market. There are many different types of market to choose from. The mass market aims to sell to as many people as possible, crossing age and income groups. In contrast, a niche market focuses on a narrowly defined group fo customers. It often caters to a need that has been overlooked by those suppliers who cater to markets which deal in more mainstream products or sevices. Focussing on niche markets can be cost effective as marketing campaigns can sim budgets directly at potential customers, for example through advertising on local radil or in magazines targeting special interst gorups. PROCEDURESLesson 1Starting upSs ask and answer questions about a populatioin pie chart.Vocabulary: Types of marketSs listen and repeat large numbers and look at adjectives to describe markets.Lesson 2Reading: The car market in ChinaSs answer quesitons and search for large numbers in an article aobut the Chiese car market.Language focus 1: Comparatives and superlativesSs practice comparative and superlative forms of adjectives..Lesson 3Listening: Doing business in RussiaSs listen to three parts of a presentation about doing business in Russia.Language focus 2: much/ a lot, a little/ a bitSs use the language to compare cars and pool talbes and use a bar chart to talk about sales in Russia and Poland.Skills: Telephoning: solving problemsSs listen to three marketing executives talking about a new snack bar and then role play taking part in a marketing meeting.Lesson 4Case study: Cara CosmeticsA body care company is launching a new shampoo. Ss siscuss the name , size and price of the product, main outlet and income group of the target market.WritingSs write a short description of the new shampoo for Cara Cosmetics catalogue.第次课学时：授课时间：第周Context: Unit 9Title:CompaniesA company is an organisation that produces goods or services to make a profit. There ar e many different types.A small business might become a medium or large business. If a company sells directly to the public, it is a retil business. A wholesale business sells goods in bulk to other companies. Some companies have Ltd in their name. This stands for limited company. Here, shareholders only lose what they invested if the company goes bankrupt. A company with PLC after its name is a Public limited company – its shares can be freely bought and sold. In contrast a Private limited company only passes shares to another person if other shareholders agree. A conglomerate consists of several companies that have joined together. A multinational or transnational company has global operations in many different countries.PROCEDURESLesson 1Starting upSs do a companies quiz and then talk about famous companies from their country. Listening: The Mini rangeSs listen to the Corporate Communications Managers for the Mini range of cars at BMW. Language focus 1: Present continuousSs look at the present continuous for temporary ations and things that are happening now.Lesson 2Vocabulary: Describing companiesSs complete exercises to describe two companies and then complete a company profile. Reading: LVMHSs read about LVMH, the luxury goods manufacturer.Lesson 3Language focus 2: Present simple or present continuousThe tenses are compared and contrasted. Ss then do exercises to find the correct tense before carrying out a role play showing someone around a company.Skills: Starting a presentationSs listen to the start of a presentation and use notes to introduce their own presentation.Lesson 4Case study: You and your companySs role play introducing themselves and their company at a training course on giving presentations.WritingSs write a short profile about their company from the information in the case study.第次课学时：授课时间：第周Context: Unit 10Title:The WebNow that the Internet has arrived, it is difficult to imagine how we lived without it; it is has revolutionised communications. Changes are taking place at an incredible speed. Hardware is becoming more compact, faster and more affordable, allowing more individuals and companies to utilise the Net. In the past, research took longer, important documents got lost in the post and information could be difficult to find. Unfortunately this revolution has brought with it a new set of problems. Research is certainly quicker but connections can be slow, making it difficult to access the websites that you need. Documents can still get lost, but now they float around cyberspace. Spam can be a problem when you e-mail account becomes overloaded with advertising that you don't want. But more sinister are the various computer viruses which can make your computer crash. And not all countries have equal access to the advantages of new technology. PROCEDURESLesson 1Starting upSs listen to people talking about what they use the Internet for and then talk about their own Internet use.Vocabulary: Internet termsSs read advice about using the Internet and match Internet terms with their definitions.Listening: Website designA website designer talks about his job.Lesson 2Language focus 1: Talking about future plansSs look at the use of the present continuous for future use and going to for future plans. Reading: E-commerceSs look at an article about making money form the internet.Vocabulary 2: Time ecpressionsSs complete future time expressions such as by net year, in two week s’ time, tomorrow evening, in the near future.Lesson 3Language focus 2: willSs use will to complete exercises about future events and predictions. Then they role play a meeting to talk about the launch of a new website.Skills: Making arrangemensSs listen to four people making and changing arrangements by phone and role play similar situations.Lesson 4Case study: Isis Books plcThe marketing director and two sales representatives of an Internet business book company plan a sales trip to Poland and Russia.WritingSs write an e-mail to customers to confirm the date and time of the appointment arranged in the case study..第次课学时：授课时间：第周Context: Unit 11Title:CulturesCompanies which deal in the global marketplace need to be able to adapt to different business cultures. It is easier to make a good impression in our own culture than in another, where our knowledge of the language and rules of behavior may be limited. Knowledge of the protocol and etiquette in the countries we do business with is essential. Protocol is adhering to the correct procedures and conduct in formal situations. This involves knowing the acceptable way to behave and includes formalities of rank, which denotes the level of a person’s position in an organisation. Etiquette focusses on communicating in a respectful and polite way in accordance with the good manners and accepted norms of the culture.PROCEDURESLesson 1Starting upSs look at tips for visiting another country or doing business there.Vocabulary: Company culturesSs complete sentences about different company cultures.Listening: Cultural mistakesSs listen to three people talk about cultural mistakes they have made.Lesson 2Language focus 1: should/ shouldn'tSs use should and shouldn't to give advice and make suggestions.Reading: Fast food in JapanAn American sandwich chain has problems with their Japanese franchise. Ss are introduced to phrasal verbs.Lesson 3Language focus 2: could/ wouldSs look at could and would to make requests and offers.Skills: Identifying problems and agreeing actionSs listen to a human resources manager talking to the general manager of a company about problems with an employee. The Ss role play a similar problem.Lesson 4Case study: A change of cultureA general manager of an overseas bank encounters problems from the staff when she wants to introduce new ideas.WritingSs write action minutes for the meeting they had in the case study.第次课学时：授课时间：第周Context: Unit 12Title:JobsThere are valuable skills that make job seekers attractive to employers:Technical skills – which include the specialist knowledge that will help them do the job. Personal skills –personality, attitude, personal work habits and style. (Can they work under pressure? Can they work as a part of a team as well as unsupervised?). Transferable skills – the basic skills learnt through everyday situations or previous work experience that can be usefully applied to a new position.PROCEDURESLesson 1Starting upSs discuss which jobs should get the highest salary and what aspects they would like or not like in a job.Vocabulary: Skills and abilitiesSs use verbs to complete a job advertisement.Language focus 1: Present perfectSs look at the use of the present perfect to talk about actions that continue from the past to the present.Lesson 2Reading : A curriculum vitaeSs put headings in the correct place and answer questions about a curriculum vitae.Lesson 3Language focus 2: Past simple and present perfectThe tense are compared and contrasted. Ss complete a text using the correct form of the verb and look at time expressions that go with each tense.Skills: Interview skillsSs look at interview tips, listen to an interview and role play an interview situation.Lesson 4Case study: High Profile Inc.The marketing director and the human resources director of a sports agency interview candidates for a job.WritingSs write a letter to the successful candidate from the case study interview.第次课学时：授课时间：第周Book IIContext: Unit 1Title:CareersReports of the death of the traditional career have been greatly exaggerated. Despite the growth of outsourcing (buying in services that were previously performed by a company’s employees from outside the organisation) and teleworking by freelancers working from home communicating via the Internet, most professional people still go to what is recognisably a job in a building that is recognisably an office. The average tenure, the length of time that people spend in a particular job, has remained unchanged (at about seven years) for two decades.PROCEDURESLesson 1Starting upSs talk about their level of ambition and say what makes for a successful career. Vocabulary: Career movesSs look at typical word combinations and verbs used with career.Listening : Human resources and recruitmentSs listen to a public relations professional who advises companies on human resources and recuitment.Lesson 2Reading: Female train driversSs read an article about the recruitment of female underground train drivers in London.Language review: Modals 1Ss look at modals used for ability, requests and offers (can, could and would) and do exercises based around a job interview.Lesson 3Skills: Telephoning: making contactSs listen to some calls and learn how to get through to who they want to speak to, leave messages, etc.Lesson 4Case study: Blue HorizonSs choose the right candidate for an internal promotion within an international training company.第次课学时：授课时间：第周Context: Unit 2Title:Selling onlineThe world of e-commerce moves fast. The dotcom frenzy of the late 1990s, with companies raising vast amounts of money from investors, for example just to sell dog food over the Internet, came and went, and some organisations removed the dotcom suffix from their names, so much did it become a synonym for failure. E-commerce courses in business schools are no longer oversubsribed and no longer preaching that ‘everything has changed’. Companies look more at how e-commerce can be used in conjunction with other methods of selling: in retailing this means clicks and mortar, combining traditional retail outlets with online operations, ratther than investing in a whole new expensive infrastructure.PROCEDURESLesson 1Starting upSs talk about traditional shopping versus buying online and goods typically bought online Vocabulary: Shopping onlineSs work on words related to buying and selling.Listening: Selling onlineSs listen to the founder of the British operation of Amazon talk about how to succeed in online selling.Lesson 2Reading: Virtual pocket moneyTeenagers buy a lot online. The article looks at payment methods they can use to do this. Language review: Modals 2Ss apply modals for obligation, necessity and prohibition (must, need to, have to and should) in the context of rules for an online book club and in an interview.Lesson 3Skills: Negotiation: reaching agreementSs discuss tips for successful negotiating, listen to a negotiation and then role play one themselves.Lesson 4Case study: Blue HorizonA traditional package holiday company wants to team up with an online business. Ss role play negotiations between the two companies.第次课学时：授课时间：第周Context: Unit 3Title:CompaniesMultinationals are the most visible of companies. Their local subsidiaries give them sometimes global reach, even if their corporate culture, the way they do things, depends largely on their country of origin. But the tissue of most national economies is made up of much smaller organisations. Many countries owe much of their prosperity to SMEs (small and medium-sized enterprise) with tens or hundreds of employees, rather than the tens of thousands employed by large corporations. Small businesses with just a few employees are also important. Many governments hope that the small businesses of today will become the multinationals of tomorrow, but many owners of small companies chose to work that way because they find it more congenial and do not want to expand. PROCEDURESLesson 1Starting upSs talk about the types of company they would most like to work for and the business sector they work in now.Vocabulary: Company vocabularySs look at vocabulary used to describe companies and that used in company reports to describe performance.Listening: Reasons for successSs listen to the sales manager of a UK motocycle manufacturer talk about the factors that make his company successful.Lesson 2。
商务英语unit2初级省名师优质课赛课获奖课件市赛课一等奖课件
Listening: New Projects 新工程
Focus 学习要点 Get some information in details from
the conversation (1) the relationship between the two
speakers (2) the place of the conversation (3) the new projects
You seem a little tired.
然而当这部分词转化为其他意思使用时，有旳就能够 用于进行时态了。例如：
I am seeing Mary tomorrow.（我明天将与 玛丽会面。） He is thinking about the problem. （他正 在考虑这个问题。）
be 旳进行时态+动态形容词（Dynamic Adjective）有时能够表达在某一短临时刻人们 旳活动和行为。例如：
(2) Potential client:潜在旳客户，准客户 (3) Quality inspector: 产品质量检验员 Inspector 意思是检验员，监察员，视察者 常用旳搭配有： ticket inspector 客票稽查 inspector of taxes税务稽查员 marine inspector 海事检验员 Quality inspection 意思是质量检验
Working for a temporary employment agency can be a great way to earn money, get more experience, and try out different kinds of work.
(1) Small companies for developing short-term projects
商务英语视听说Unit 2
Job Description
Sales Manager
Work with a team of salespeople to secure both new and old business and to deepen existing business relationships;
Monitor, encourage, advise and direct sales activities of individual sales staff in order to achieve revenue targets;
Task 1 Listen to a conversation and fill in the blanks. (Page 15)
1) I haven’t seen you for years. 2) what do you do now? 3) I’m in the Research and Development Department. 4) I knew you’d do something very challenging and
Job Description
Job descriptions are written statements that describe:
duties, responsibilities, required qualifications of candidates, most contributions and outcomes needed from a position, reporting relationship and co-workers of a particular job.
Manage imports, including customs clearance （通关）; Negotiate and maintain contracts with transportation and freight
商务英语翻译练习
练习一Part I Translate the following sentences into English or Chinese1.迄今为止，各国的移民政策侧重于为低技能工人设置障碍，同时鼓励高技能专业人才、工程师、科学家和企业家前来工作，甚至定居。
2.Ksda是瑞士的汽车、能源和食品集团公司。
本年度第一季度，尽管它的总营业额下降了6%，但是利润却增加了12.1%。
3.“海洋城”以其绵延10英里（相当于16公里）的海滩而闻名，每年接待约800万游客4.当富人想到将财富传给子孙的时候，他们通常会有两种情绪：害怕和忧虑。
他们害怕或忧虑金钱会对子孙产生消极影响：害怕金钱会让子孙失去通过努力工作获得成功的人生动力。
5.关于我方第315号订单，由于到货质量低劣，我方被迫表达强烈不满。
6.China is fielding its largest-ever Olympic team at the upcoming Beijing Games,with 639 athletes competing in all 28 sports.The Chinese team will attempt to surpass the 32 gold medals won at the Athens Olympics,four less than the United States.7.A Japanese media report says Japan and China have reached a compromise and agreed to jointly develop gas fields and share profits in disputed areas of the East China Sea8.The number of newly laid-off U.S.workers rose last week,the latest sign that the economic downturn is affecting the job market.A report Thursday from the Labor Department said the number of people applying for unemployment benefits for thefirst time rose 22-thousand,to 378-thousand.9.Chinese economy suffered only a mild setback in the first quarter of 2008,and remains resilient despite inflation and worsening global credit crisis.10.Praise and encouragement also makes employees more likely to work hard and stay in their jobs,saving on the cost of finding replacements.Part II Translate the following passages into Chinese.Passage 1Most Americans believe someone isn't grown up until age 26,probably with a completed education,a full-time job,a family to support and financial independence,a survey said.But they also believe that becoming an official grown-up is a process that takes five years from about the age of 20,concluded the report from the University of Chicago's National Opinion Research Center.The findings were based on a representative sample of 1398 people over age 18The poll found the following ages at which people expect the transitions to grown-up status to be completed:age 20.9 self-supporting;21.1 no longer living with parents;21.2 full-time job;22.3 education complete;24.5 being able to support a family financially;25.7 married;and 26.2 having a child."There is a large degree of consensus across social groups on the relative importance of the seven transitions,"said Tom Smith,director of the survey.The only notable pattern of differences is on views about supporting a family,having a child and getting married."Older adults and the widowed and married rate these as more important than younger adults and the never-married do,"he added."This probably reflects in large part a shift in values across generations away from traditional family values.”The most valued step toward reaching adulthood,the survey found,was completing an education,followed by full-time employment,supporting a family,financial independence,living independently of parents,marriage and parenthoodPassage 2Spend less than you earn.This is perhaps the most worn out,overused phrase in the world of personal finance.But guess what?It's also the single most important financial lesson you'll ever learn.No matter how hard you work and how much money you earn,you'll never achieve financial security if you spend more than you earn,so......do whatever it takes to make sure that this doesn't happen.This takes self-discipline,and might require constructing a budget,but if you ever want to get to a point where you can afford all the little niceties in life,you need to make it happen.Plan for the future.I've been where you are,and I know that"the future"seems like it's a million miles away.Do yourself a favor.Sit down and define short,intermediate,and long-term goals and then put together a plan for getting there.It's not easy, and you probably won't get it right at first but once you do this,you'll have something concrete to work from(and to modify in the future).Start small an work your way up.Be patient.Building a solid financial foundation takes time.Don't look for shortcuts or try to strike it rich overnight with the latest hot investment tip.Likewise,don't make major financial decisions without fully considering the ramifications.This isn't to say that you should be paralyzed fear.Rather,you need to do your homework.Turn those unknowns into knowns, and then make an informed decision.Learn form your mistakes.Nobody's perfect.You're bound to make mistakes,especially when you're just starting out.The important thing is to learn from them and move forward.If you make a bad financial decision,make a note of it and get yourself back on track.Don't beat yourself up,and don't throw in the towel.Part III Translate the following passages into EnglishPassage 1亲爱的布莱克先生：从您5月16日来函获知我公司销售代表敷衍草率，我深感苦恼。
商务英语--Unit 2 Lesson Two综述
Course Code: 5302
Unit Two Sale and Selling
Business English Office February 2013 Slide 1 of 12
Scope
• • • • •
Leading-in Sales Conversation Sample Background Knowledge Language Focus Role play
Slide 7 of 12
Question Examples
• Would you like spending your holiday at a seaside hotel? • What is your favorite way to spend your holiday?
Slide 8 of 12
Slide 6 of 12
Step 3
Step 3: Surveying (Questions/Listening)
(To uncover the situations /problems / needs)
Open-ended Questions or Close-ended Questions?
Slide 10 of 12
Step 5
• Closing and discuss the next steps Open-ended Questions or Close-ended Questions?
Slide 11 of 12
• I'm assuming you're ready to fill out the application. Is that correct? • Shall we have our first meeting on Wednesday at noon or Thursday at 5 pm? • Would you like the blue dress or the red dress? • Shall we get started on the paperwork?
商务英语2
《商务英语》授课教案------------------------------------------------------------————————————————————-《商务英语》授课教案Learning MaterialsDiscussion:1. How would you fill the vacancy? Decide on your recruitment method.2. What kind of person do you want to recruit?3. How would you interview the applicant?4. Would you hire the applicant? Why or why not?VACANCY FOR MARKETING ASSISTANTResponsibility:---Responsible for the local management of marketing and sales activities according to the instruction from the head office.---Collect related information to the head office.---Develop relationship with local media and customers.Requirements:---College degree and above with good English (speaking and writing).---With basic idea of sales and marketing, related experience is preferred.---Working experience in the international organization is a must.---Good communication and presentation skills.---Patient, dynamic, eager to learn.---Chinese Nationals and Foreigners welcome.---M/FKrupp, one of the top ranking German Industrial groups active in Mechanical Engineering, Plant making, Automotive, Fabrication, Steel and Trading, is now widening its business in the People's Republic of China. All positions offer highly competitive salaries, medical benefits and bonus. And of course, excellent training and career prospects. Resumes together with a recent photograph and a contact telephone number should be sent to:Office managerKrupp International Limited-ChinaRoom 14-05International Building19 Jianguo Men Wai Main StreetBeijing 100004Tips for Writing Effective Help-Wanted Ads1. Design the ad so that it will grab the read ers’ attention and motivate them to read further. Use a headline that will help sell the job to the candidate. Do not merely list the job title. However, the ad should not be overly clever or creative.2. Do not misrepresent the job by making promises you cannot keep. Be honest about advancement opportunities, challenge, responsibility, and so forth.3. Be specific about the job requirements and the needed qualifications (i.e., education, experience, and personal characteristics).4. Describe the advantages of working for the company.5. Use advertising space economically. The size of the ad should be proportional to the importance of the position and the number of candidates sought.6. Make sure the ad is easy to read and grammatically correct. The typeface should be attractive and legible.7. Provide the readers with a source (i.e., address or phone number) for further information.Useful Expressions in Writing a Job Advertisement１. Personal QualitiesA person with ability plus flexibility should apply.A stable personality and high sense of responsibility are desirable.Enthusiasm, organised working habits more important than experience.Being active, creative and innovative is a plus.The main qualities required are preparedness to work hard, ability to learn, ambition and good health.２. Language ProficiencyAbility to communicate in English desirable.An excellent understanding of English would be mandatory.Working command of spoken & written English is preferable.Able to speak Mandarin and the Guangtong dialect.３. Computer LiteracyComputer operating skill is advantageous.Good at computer operation of windows.Be familiar with CAD/CAM preferable.４. Occupational ExperienceWorking experience in foreign company is preferable.Working experience in the international organization is a must.Familiar with international trade issues will be an added advantage.５. Miscellaneous RequirementsNot more than 30 years.Male/Female.Tips for Job InterviewsPreparation:Learn about the organization.Have a specific job or jobs in mind.Review your qualifications for the job.Be ready to briefly describe your experience, showing how it relates it the job.Be ready to answer broad questions, such as "Why should I hire you?" "Why do you want this job?" "What are your strengths and weaknesses?"Practice an interview with a friend or relative.Personal appearance:Be well groomed.Dress appropriately.Do not chew gum or smoke.The interview:Learn the name of your interviewer and greet him or her with a firm handshake.Use good manners with everyone you meet.Relax and answer each question concisely.Use proper English—avoid slang.Be cooperative and enthusiastic.Use body language to show interest—use eye contact and don’t slouch.Ask questions about the position and the organization, but avoid questions whose answers can easily be found on the company Web site.Also avoid asking questions about salary and benefits unless a job offer is made.Thank the interviewer when you leave and shake hands.。
国际商务英语lesson-two-incoe-level-and-the-world-trade.
▪ Triad and Quad ▪ Other markets important for China
ห้องสมุดไป่ตู้
谢谢观赏
▪ Small-industrialized countries or regions
2. $765< middle-income <$9,386
▪ Most East European countries:
▪ Poland, Romania, Bulgaria, Slovakia … ▪ Most members of Commonwealth of Independent
total GDP vs per capita GDP
total GDP
1. indicates：overall size of an economy
2. importance: market assessment for durable equipment or bulk goods
per capita GDP
or extent of; appraise.评价,评估 dividend：a share of a surplus; a bonus.红利； 盈 余
distort: to give a false or misleading account of; misrepresent.曲解，歪曲，误传给出假象或使人迷惑 的原因；误传
贮存以满足稳定的需求的：
Eg:小麦是大量生产的粮食作物
Wheat is a staple crop.
bear sth. in mind : 将…记在心中，关注，挂念 spur： v. tr. to incite or stimulate:刺激，鞭策： trade surplus：贸易顺差, 贸易盈余, 出超
国际商务英语教程第三版课后答案
Lesson 2II1.In recent years, as the country’s vigorous economic development hasfacilitated its foreign trade, its total export and import value between 193 and 2003 increased by 20%, as compared with only 7.5% between 1982 and 1992.2.The greatly improved communications and transportation resultingfrom technological progress have speeded up the movements of merchandise, personnel and information between different countries and lowered operating costs, thus bringing about the rapid growth of international business.3.Today fewer restrictions on the cross-border movements ofmerchandise and services imposed by governments of all countries enable these countries’ residents to have access to goods and services at lower prices and make it possible for domestic enterprises to raise efficiency because of foreign competition.4.In order to support and facilitate international business, companies andgovernments have developed relevant services such as the establishment of bank credit agreements, the conclusion of clearing arrangements and the enactment of the international postal agreement, thus ensuring the successful handling and growth of international business.5.Under the pressure of increased foreign competition, in order tomaintain competitiveness and seek survival and development, companies have to extend their operations to international markets, respond to foreign sales opportunities and vigorously increase their international business.Lesson 3I.1. Large increase in industrial and agricultural production in manycountries and regions2. Lead to industrial countries’rapidly rising demand for food and rawmaterials3. The import volume of industrial products that has increased 15 times4. A drastically/sharply increased demand for agricultural exports fromdeveloping countries5. A decrease in the demand for natural raw materials such as cotton andnatural rubber.6. The development of the production of synthetic substitutes and anincrease in their output.7. Contribute to the industrial development and economic growth ofdeveloping countries8. The important beneficial effects that international trade has on theeconomic development of all countries9. be conducive to the development of less developed countries’manufacturing and production of manufactured goods.10 stimulate and facilitate the international flow of capital betweendeveloped and developing nations11. The vehicle for the transmission of new technology and newmanagerial skill12. The less developed countries that have reaped major benefits frominternational trade.13. The relationship between international trade and long-run economicdevelopment14. Absorb advanced technology from developed nations at a faster rate. II.1.The emergence and development of international trade has promotedthe normal operation and constant expansion of all countries’ process of reproduction, raise their levels of productive forces, contributed to the internationalization of production and capital and brought about the economic development in other fields.2.Focusing on the effects of exports on employment and income,Keynes and his followers hold that a trade surplus can expand means of payment, lower interest rates and spur a price increase and investment, thus contributing to the alleviation of a country’s domestic crisis and an increase in employment.3.Some other economists believe that the emergence and developmentof international trade can expand commodity markets, promote technological progress and an improvement in the process of production, spur an increase in output and contribute to a change in the structure of investment, thus leading to the development of the entire national economy.4.The development of foreign trade achieved by developing countriesbrings about an increase in foreign exchange earnings and the introduction/ importation of advanced/ up-to-date foreign technology, which plays an important role in making good these countries’shortage of capital and promoting their technological progress.5.In the past years, along with absorbing foreign capital, China hasspared no effort to develop its foreign trade, imported large quantities of precision machinery and equipment and sophisticated technology, exported various kinds of industrial and agricultural products, thus greatly contributing to economic development and the achievement of socialist modernization.Lesson 4 II1．Nontariff trade barriers，which refer to the protectionist measures characterized by quantitative import restrictions，are used by developed countries and some developing countries to interfere with and impede the free flow of merchandise and services be．tween nations．2．Since the mid．1970s，as a result of the outbreak of the global economic crises，accompanied by the intensification of contention for international markets, the developed countries have been forced to resort to nontariff trade barriers designed to restrict imports, in an attempt to overcome their difficulties．3．Like tariff trade barriers，nontariff trade barriers have the effects of restricting imports and bringing about price increases in the domestic market of an importing country，thus imposing a heavy burden on the people of Western developed countries.4．In recent years, some trade policies and regulations carried out by the United States have discriminated against China and imposed severe restrictions on some of its exports to the United States．5．It is likely that in the future the United States and other Western countries will still impose restrictions 011 the exports of China’s textiles and other labor—intensive products，to which China will strongly(decidedly)0biect．Lesson 5II1.In order to move efficiently the goods to importing country, the exportfirm must perform three essential functions involving a series of activities in the export transaction.2.Before an export transaction is carried out, the exporter must eitherconduct a check on the new customer’s financial and credit standing through an international credit report or revise the old customer’s credit standing and payment record.3.As an important component of the export process, the exporter andimporter negotiate the sales terms and conditions, the obligations of both parties, and other terms of the sales contract.4.An agreement that the exporter and importer have entered into onsales terms and conditions becomes a binding contract, which is a firm commitment that is acceptable to both buyer and seller after it is confirmed by both parties in writing.5.In the whole export process, the importer is often required to obtain animport license and sometimes also a foreign exchange permit in order that the goods conform to the importing country’s import regulations and smoothly reach the importer.Lesson 6II1．A sales channel in international trade refers to the process of circulation in which goods flow from a country’s producer to the foreign ultimate customer or user and to the intermediary commercial establishments through which title to goods is transferred．2. In the process of international commodity circulation，whether a saleschannel is unimpeded and highly efficient or not directly affects the turnover rate，profit and market share of goods．3．Acting as the export sales department for many manufacturers，an export management company either purchases goods directly from manufacturers and then resells them overseas for its Own account Or operates on a commission basis．4．Acting as an independent sales agent on a case-by-case basis, an export trading agent on a case-by-company performs a sourcing or wholesale function between buyer and seller without assuming any responsibility to either party in a transaction．5．Local distributors in the host country are used by many manufacturers as a sales channel to facilitate foreign sales，since they are familiar with the host country’s market situation and its social and economic environments and are able to carry out the best market strategy and manage after-sale customer service．Lesson 7 II1. Trade terms are used to specify the structure of export prices and thedivision of responsibility and liability between the seller and the buyer with regard to procedures, cost and risks that are involved in delivering goods to the buyer by the seller.2. Under the CIF term, the seller must also provide a complete set ofshipping documents including transportation and insurance documents at his own expense.3. If we conclude business with you on CFR basis, how much can youreduce from your CIF price so that we can make a comparison (…so that we can compare them)4. Will you please make us an offer for Forever Brand Bicycles 26”?Please quote your lowest CIF New York price based on a minimum order of 10,000 units.5. We can make the following offer:Article: HL 302 Drawer LockPrice: at U.S. $5 per piece EXW ShanghaiAnnual minimum order: 100,000 piecesPacking: in cartonsPayment: by irrevocable L/C available by sight draftDelivery: 60 days after receipt of L/CRevision 1IV.1.In 1980, the average annual growth rate of low income developingcountries’GDP was 5.9 percent, as compared with 3.5 percent of middle-income countries and 1.4 percent for industrialized countries.2.The completion of this railroad and its opening traffic will contributeto the expansion of economic exchange between China’s southwesternregion and its coastal region and the economic development and prosperity of the country’s entire southwestern region.3.The economic situation of this less developed country resulting/arising from the drastic/ sharp decrease in foreign market demand is characterized by a substantial decline in exports, the reduced industrial and agricultural production, a drastic increase in unemployment and an enlarged payments deficit.4.As the management of this large supermarket realized that theemployees were most familiar with/ were well aware of the problems in business management, it decided to rely more on them rather than on a few managerial personnel in improving the enterprise’s business management.5.The renowned/ well-known economist stated at a symposium thatprivate enterprises could play an important role in the country’s economic construction by virtue of their large numbers of business units and personnel scattered all over the country and their enormous capital and facilities.6.In 2004 the huge U.S. current account and budget deficits and theselling of U.S. dollars in large amounts in international financial markets brought about the continuous devaluation in the U.S. dollar relative to other currencies.7.The foreign exchange regulations recently issued by the financialauthorities of that Asian country are designed mainly to crack down on foreign exchange speculation and stabilize foreign exchange markets.8.At that time, the top executives of many large U.S. companies stressedthat the restrictions imposed on the exports of high-tech products to China by the U.S. government caused/did great harm not only to China but also to the U.S. economy.9.In late 2003, the former Vice Minister of the Ministry of ForeignTrade and Economic Cooperation held the post as dean of that university’s School of Management on a full-time basis.10.As the United States has restricted some of the European Union’sagricultural exports to it, it is likely that the European Union will retaliate by imposing restrictions on the imports of some agricultural products from the United States.11.As a result of the rapid development of the Chinese economy, China,which has a population of 1.3 billion and makes up about one-fifth of the world population, accounts for an increasingly large share in the consumption of goods and products in the world ranging from aluminum to washing machine.12.In the all of that year, at a meeting held in New York, the U.S.Secretary of State and the Chinese Foreign Minister discussed a series of important bilateral and international issues, focusing on China’s accession to the WTO.13.Since China’s resumption of its legitimate seat at the United Nations,it has had access to loans from the World Bank used to finance the important projects in its economic and cultural construction.14.A s a high-tech enterprise producing sophisticated products, the jointventure has access to preferential loans in both the domestic and foreign currencies so as to ensure the funds needed for the development of its production.15.T hat year, at the U.N. General Assembly, the representative of thatdeveloping country strongly objected to the proposal made by a few developed countries designed to discriminate against the developing countries in the field of international trade.Lesson 81.In export trade/ in exporting, railroad transportation, which ischaracterized by large shipments and high speed of transportation and is not subject to seasonal changes and climatic conditions, can be undertaken/ conducted regularly, systematically, accurately and throughout the year.2.Air transportation, which ensures the quick and punctual arrival at adestination of goods of small size, light weight and high value as well as those of timeliness, has accounted for an increasing share in the transportation in international trade.3.The insurer is obligated to compensate for a total loss or partial loss ofor damage to goods incurred in an accident to the carrier in the process of transportation in international trade.4.The insurer is not obligated to compensate for any losses or costsaccounted for by decreases in the prices and delays in the transportation of goods insured in the process of international air transportation.5.The departmental manager of an exporting firm, who is acquaintedwith shipping and insurance maters, arranges for shipping and insurance of export goods after receiving an order for goods from abroad.Lesson 91.In export transactions/ in exporting, the export firm is required topresent various documents issued/ made out by itself and other units or government agencies, which represents the partial fulfilment of export contractual obligations.2.A commercial invoice, which is a list of delivery sent/ issued/ madeout to the importer by the exporter and with which the latter receives payment from the former, is the major document for the delivery of goods and clearance of accounts between the seller and the buyer.3.An ocean bill of lading, a document issued by the captain or an agentof the carrier, certifies the receipt of the specified goods and ensures the shipment of them to the named destination and the delivery ofthem to the consignee.4.Special inspection certificates are those issued by the commodityinspection agency after its inspection and identification of the content of containers or means of transport in the shipment of import and export goods.5.The adoption by the customs of the importing country of differentpolicies toward and different kinds of tariff treatment for imports from different countries is based on a certificate of origin, which is designed to certify the place of origin or production of the merchandise. Lesson 101.The choice of the international commercial terms of payment dependson such factors as the burden of funds, market conditions and costs and procedures as well as the credit standing of the opposite party in the transaction.2.For the exporter, letters of credit are the most favorable term ofpayment except for cash in advance, under which he ordinarily can receive payment if he presents proper documents to a specified bank in the exporting country.3.With the issuance of a letter of credit, payment must be made by thebuyer when proper documents are presented by the seller, but since the seller sometimes fails to comply with the terms of the contract, the buyer should assume the seller’s credit risk.4.A bill of exchange is a document drawn by the exporter which ordersthe importer as the drawee to make an unconditional payment of a certain amount of money to a specified payee either immediately or within a certain period.5.Cash in advance is the most favorable term of payment for theexporter, for sine he can receive payment before getting the goods ready for shipment, he hardly needs to assume the buyer’s credit risk and can complete the transaction without need of investing any funds.。
新世纪商务英语综合教程2 Unit2
behaviors and beliefs of a particular group
Activation
However, the word "culture" is most commonly used in three basic senses: • Excellence of taste in the fine arts and humanities, also known as high culture • An integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning • The set of shared attitudes, values, goals, and practices that characterizes an institution, organization or group
Unit 2 A Flat World
Activation
Theme of the Unit What is “culture shock"? Language differences American characteristics
Activation
How do you define culture? How many definitions of culture are there?
TEXT I
What impact does globalization bring about?
Economic integration by "globalization" enabled the
商务英语-lesson2
商务英语面试篇现在就业市场竞争越来越激烈，要在日趋激烈的竞争中立于不败之地，成为永远的“胜利者”，就必须能说一口流利的求职英语，掌握“面试技巧”。
提高面试技巧的关键就在于对面试官所要提出的问题做到胸有成竹。
我们通过对大量面试资料的分析，发现一些典型的问题在各种面试中反复出现，恰恰是这些看似平常的问题使许多应聘者失去了得到理想工作的机会。
所以在面试篇中，我们将逐个对这些常见的面试问题进行讲解，并提供得体应答例句。
相信面试篇能助您充满信心地在面试中侃侃而谈，在最激烈的竞争中脱颖而出。
下面就让我们开始第一课的学习，首先跟外教朗读本课的重点词汇和句型。
major 主要的strength 优点self-motivated 自我激励的weakness 缺点half-done 未完成的，半成的solution 解决办法spend sometime in doing sth. 做某事花费了一些时间leisure time 休闲时间WHAT DO YOU CONSIDER YOUR MAJOR STRENGTH/ WEAKNESS?“您认为您的最主要的优点是什么？最主要的缺点是什么？”这是主考官们乐于提及的问题。
通过您对这个问题的回答，主考官可以了解您的品质、个性、工作态度、工作方法等众多方面的问题；同时，他也想知道您都有哪些弱点，这些弱点是不是会影响到您的工作。
下面我们就一起分析一下这个问题。
1.What do you consider your major strength?May also be:What are you best at?你最主要的优点是什么？或是：你最擅长什么？注意如果主考官这样问你，这样的问题隐含的意思是“你能给我们公司做出怎样的贡献”，所以千万不要回答说自己擅长音乐或体育，而是要突出自己的最优秀的品质，作为雇主，是比较乐意接受有下列品质的雇员的：A.self-motivated（具有“自我激励”的品质会不断使你在工作中取得进步）B.hard working and honest（所有的雇主都喜欢“努力而诚实”的人，无论交付什么事情，都能让老板放心）C.look for better ways of doing the work（这证明你是个爱思考而且聪明的人，总是“寻找更好的做事方法”）Ｄ.good interpersonal relationships（这说明你有很好的人际关系，如果你本事再大，却和同事们和不来，也会让老板十分头疼的）总的看来，在回答你的优点的时候，努力向上述四个方面靠拢是比较稳妥的！当然，你也可以把这些优点综合起来说：“I do believe I possess lots of strengths. First, I have formed a habit of working under great pressure, I am a hard working man; Second, I am independent, and always try to use my own methods to solve problems; Third, I am honest.""我觉得我有很多优势。
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13. package
包装 package material 包装材料 package in damaged condition 包装破损 an economic aid package 一揽子经济援助 a package of reforms 一整套改革 a package bid a package deal packaging 组合投标 一揽子交易 包装行业 包装费
Lesson two Negotiation strategy
A story about negotiation
Two boys
one orange flesh peeபைடு நூலகம்ing
two equal halves communication
one get all?
chocolate
five yuan
3. initial
初始谈判
initial negotiation
initiative
initiate
7. compromise
compromise with sb. on sth.
双方很快就包装问题达成了妥协.
The two parties soon compromised with each other on packing issues.
GLOSSARY
27. footing 28. counter-offer 29. artificially 30. inflate 31. approach 32. component 33. marketing mix 34. discount 35. label 36. maintenance 37. exclusively 38. commission 39. confront
aim Traditional negotiation is sometimes called win-lose because of the hard-ball style of the negotiators whose motive is to get as much as they can for their side. In the 1970s, researchers began to develop winwin approaches to negotiation.
Ⅱ. Price issues
useful words & phrases
1. price n. 价格 a ceiling price high price an average price moderate price low price floor price cost price
现行价格
current price 市场价格 market price 开盘价，收盘价 opening/closing price 价格弹性 price elasticity price fluctuation 价格波动 price war 价格战
Lesson two Negotiation strategy
Lesson 2 Negotiation strategies
Part one Glossary
GLOSSARY
1. enterprise 2. thereby 3. initial 4. agent 5. issue 6. inclined 7. compromise 8. bypass 9. commitment 10. aspect 11. estimate 12. rarely 13. package 14. consumer 15. brand 16. channel 17. structure 18. comprehensive 19. reject 20. outset 21. maximum 22. concession 23. object 24. requirement 25. defensive 26. explore
一揽子
packaging industry
packaging costs
15. brand
brand image 名牌
name brand
famous brand
26. explore
explore and exploit new energy
30. inflate inflation
Inflation occurs when the general level of prices is rising. cost inflation demand inflation
react positively widen the issues and explore the reasons: get an upper hand from the beginning test the seriousness of the offer seek specific lower price for unknown products demonstrate a lack of interest make reasonable counter-offer
key words and phrases
Ш. Preparation work
1. Steps to take
Draw up a plan of action
Obtain relevant information
Develop counter-proposals
Formulate negotiating strategy and tactics
price level (year t)- price level year ( t-1) __________________________________ price level year ( t-1) * 100%
rate of I =
34. discount
v.
打折扣，削价出售 That store discounts all its unsold merchandise. 给…..贴现 To discount bill of exchange
Negotiation creates value.
Ⅰ. Introduction
1. Negotiation
concept It’s the process whereby interested parties resolve disputes, agree upon courses of action, bargain for individual or collective advantage, and try to get outcomes which serves their mutual interests.
himself
3. How to meet customer’s needs: an example 4. Price package
Negotiation simulation
Buyer Seller
Negotiation simulation
Situation type: B2B or B2C, sales negotiation store exhibition, phone Constitution of groups: 2 or 3 people (buyer, seller, interpreter) Length of time: 5 or 8 minutes Procedures : Introduce the situation and roles first.
n.
大幅度折扣 a deep discount seasonal discount 季节性折扣 special discount 特别折扣 a discount market/ bank/rate 贴现 我们将把一张90天的汇票交银行贴现。 We shall lodge a 90-day bill in the bank for discount.
Ⅱ. Price issues
5. To inflate the price quotation
benefits: give concession easily without financial risks danger: direct to price issues at the expense of other components of marketing mix. more demands from buyer
2. What to investigate
target market customer’s preferences, competition, distribution channels, promotional tools cost, expenses, production capacity, possible responses
GLOSSARY
53. tactic 54. preference 55. assess 56. match 57. realistic 58. expertise 59. compatible 60. partner 61. attribute 62. essential 63. cutlery 64. bulk 65. duty 66. shift 67. phase 68. bearing 69. constitute 70. assume 71. en route 72. advisable 73. range 74. perceive
40. ascertain 41. appropriate 42. counter-proposal 43. present 44. address 45. overall 46. devote 47. preliminary 48. relevant 49. outcome 50. formulate 51. distribution 52. strategy