BEC商务英语Module12.
新编剑桥商务英语高级第三版 第Module 12
Module 1212.1 Understanding business culture(page121)John So, Jim, what did you know about doing business in China before you made your first trip there?Jim Very little, actually. These days there’s a lot of literature and advice out there. I had heard about the principle of Guanxi before I went to China, but I hadn’t really realised how important a part of business culture it was.John What is Guanxi, exactly?Jim It refers to relationships or connections with people that are built on trust and have been developed over a long time. These relationships are based on shared experience-people operating in a similar field-and often also on the exchange of gifts or favours.John But if you’re an outsider, that must make life very difficult. You don’t have a shared background as such...Jim That’s right. You don’t have those networks and for that reason you’re going to have to be patient, because it takes time to develop them. That’s why so many foreign businesses look for a Chinese partner who has good contacts already, like an agent or business partner.John And is there any other way to shortcut this process?Jim Not really. Gift-giving is helpful - presenting a small gift at the end of a meeting, for example. Don’t expect immediate returns, though, and don’t give anything big. The Chinese government has clamped down hard on bribery in recent years and won’t tolerate it. What you have to do is build friendships.John And how would you go about that? Any particular tips?Jim There’s no particular secret: just get to know your partners, exchange small talk, invite them out for meals - Chinese people love eating out. They’ll certainly invite you out to a restaurant at some point. The main thing is just to be yourself...with an extra bit of formality and politeness. Don’t do what some people do and try to be Chinese.John And are there any things you shouldn’t talk about - any taboos?Jim Umm... I think the important thing is to show genuine interest in learning aboutChina and its customs, and to be respectful of the country and the government. There are also a few different habits. Sometime during the meal there will be toasts - make sure that you make one to the most senior member of the group there.John Any other tips?Jim well, they appreciate the best - established brands with a quality reputation - having had limited access to western products in the past. Everyday practicalities? Er... People dress soberly for business, they shake hands on ually, though occasionally they’ll just nod at you. They love to exchange business cards, so bring lots of those. And when you receive one make sure you study it carefully - it’s very rude just to put it straight in your pocket.John What about their behaviour? The Chinese have a reputation for being difficult to read.Jim I don’t really find that. Perhaps they use facial expressions or gestures less freely than westerners do. They do seem to take their time agreeing to things. There are two reasons for that: first of all, they generally operate within big hierarchies and the decision may need to come from high up; secondly, they dislike saying ‘no’ directly. If they start to make a series of small objections to something, it generally means they’re trying to say they’re not interested. But above all, as i said before, don’t worry about the time all this takes - you’re going to need that anyway to learn how Chinese companies operate and all the governance and tax laws, the regulations around joint ventures and so on...12.2 Small talk: short responses(page122)Sarah Hi, Joachim, sorry to be a little late.Joachim No problem. Good to see you again. How was your trip?Sarah It was fine. No delays , just the usual traffic from the airport.Joachim And did you find our offices easily?Sarah Yes, thank you. Your directions were very clear.Joachim OK. So, can I get you a coffee before we start?Sarah Yes. I’d love one. White, one sugar, please.Joachim And, how are you fixed for time?Sarah I’ve got a couple of hours now. I hope that’s enough.Joachim Sorry, do you mind if I just take this call?Sarah No, of course not. Go ahead...Joachim Sorry about that - the boss. So, are you expecting it to be a good year? Sarah Well, I hope so. Last year was pretty flat, as you know.Joachim Well, that’s really what I’d like to talk about today - how we can ramp things up a bit. Can I be of any help with the marketing side of things?Sarah That’s kind of you, but we should be able to cope. It’s just a question of programming it in. We’re planning a campaign meeting next week...Joachim ...so I think that’s been a useful start to our discussions. I will programme another meeting for two weeks’ time. But I think you have to go now. Would you like to go for a meal this evening?Sarah I’d love to, but I’m afraid I have to be back in London by six.Joachim No worries. Would you like a lift back to the station?Sarah That would be really nice, but I don’t want to put you out.Joachim It’s no problem. I’m going that way anyway.。
剑桥商务英语unit12thejobmarket
剑桥商务英语unit12thejobmarketUnit 12: The Job MarketLearning Objectives:- Understand the different components of the job market- Learn vocabulary related to job searching and interviews- Practice reading and listening skills in the context of job market discussionsVocabulary:1. Job market: the demand for and supply of jobs in a particular country or region2. Unemployment rate: the percentage of the labor force that is unemployed3. Labor force: the total number of people who are of working age and are either employed or actively seeking employment4. Job seeker: a person who is actively looking for employment5. Job opening: a position that is available for someone to fill6. CV (Curriculum Vitae): a document that summarizes a person's education, work experience, and skills, typically used when applying for academic, scientific, or research positions7. Resume: a document that summarizes a person's education, work experience, and skills, typically used when applying for non-academic positions8. Cover letter: a letter that accompanies a resume or CV and provides additional information about the applicant's qualifications and interest in the position9. Interview: a formal meeting between a job applicant and potential employer to assess the applicant's suitability for the position10. Recruitment agency: a company that specializes in finding and hiring employees on behalf of other companies11. Networking: the process of building and maintaining professional relationships to exchange information and develop opportunities12. Job satisfaction: the level of contentment and fulfillment a person experiences in their jobSample Sentences:1. The job market is highly competitive, with many qualified candidates applying for the same position.2. The unemployment rate has been steadily decreasing, indicating positive growth in the job market.3. Many job seekers are finding it difficult to secure employment due to the tough job market.4. There are currently several job openings at our company, and we are actively recruiting new employees.5. It is important to tailor your CV to highlight your relevant skills and experiences for each job application.6. A well-written cover letter can greatly improve your chances of getting an interview.7. She felt a sense of job satisfaction after receiving positive feedback from her supervisor.8. Networking is crucial in today's job market, as many opportunities are often found through personal connections. Additional Resources:1. Cambridge Business English Dictionary: This dictionary provides a comprehensive list of business-related vocabulary and definitions.2. Monster: This website offers job search tools and advice for job seekers.3. LinkedIn: This professional networking website allows users to connect with colleagues, discover job opportunities, and showcase their skills and experiences.。
新编剑桥商务英语(中级)Module_12
Module 12wordlistcase litigation court prosecute defense rights judge sue lawyer trademarkexpressionsCan you explain what you mean?Could you...repeat that? / say that again?Do you mind if I answer that at the end?I can't really comment on...I'd like to come back to that point later on if that's OK.I just need to check with someone first.I'm afraid I'm unable to answer it at the moment...Let me get back to you on that.Sorry, I didn't...hear you. / catch that.Sorry, I didn't understand the question.Sorry I don't follow you...Thank you for asking that.That's a good question.Module 12.1 Business LawA color problemListening1) This first short discussion task leads into the topic of how trademarks can be too similar and cause legal proceedings between companies operating in the same area of business. Discuss the problem as a class.AnswerIn this case both phone operators are using logos which use the same color. One operator could argue that customers will therefore confuse the brand and that their competitor is making use of their brand image.Extension12.1 Before students do exercise 2, you could play the listening and students can compare their ideas in exercise 1 to those described in the interview. Find out which of the answers they gave are mentioned in the recording. This acts as a useful listening for general information before the next exercise.2) 12.1 Students need to read the journalist's notes before they listen to the news programme and write in the missing words. Answers1 TV commercials2 T-shirts3 orange4 petrol company5 green6 shape7 business 8 colors12.1 Listening scriptP=Presenter R=ReneP Business news now, and the telecoms firm Galacall has announced it may be taking legal proceedings against the newcomer and potential rival in the telecoms market, Frontline. Frontline recently ran a series of TV commercials in which all its sales staff wore distinctive purple T-shirts. Galacall, whose trademark brand name appears in a similar shade of purple, hasn't said it will sue Frontline yet but is considering its position. Well, on the line to discuss this story is lawyer and legal expert in trademark law, Rene Mackersmann for the London-based firm Parkers and Mackersmann.R Good morning.P So Rene, I was wondering how serious Galacall is about all this? Surely they only have a case against a company which infringes the trademark by using a similar name, don't they?R Well, no. In fact there are a number of examples where companies or brands have tried to prevent others from using what they consider as trademark colors. Take the case of the mobile phone company Orange trying to stop easyMobile using the color orange. The easyGroup company had used orange on all its previous ventures, but when it launched a rival mobile phone brand, the operator Orange said easyMobile was breaking the law by using its color in the same marketplace. Then there was the oil company BP, whose logo is green and yellow. They took out litigation against an Irish petrol company who tried to paint its petrol stations green.P So do you think you can use the same color as long as your product is different?R Absolutely. For example, the food manufacturer Heinz uses turquoise on its cans but it couldn't stop someone from using the same color on, say, bicycles.P Can you tell me if there's anything else you can buy the rights on?R Oh sure. Trademarks mean firms have rights over anything like color or shape.P Shape as well?R Absolutely. Take Toblerone. They have the rights on triangular boxes for their chocolate.P So back to Galacall and Frontline. I'd like to know what you think the outcome will be if it ever gets to court. Who'll win?R Well, I'm not the judge, but if the prosecution can prove the color will confuse customers and damage Galacall's business then they might just win it.P Rene Mackersmann of Parkers and Mackersmann, thank you very much.R You're welcome.Legal termsvocabulary3) Students match the words to the definitions. They can refer to the notes and listening script as well as using a dictionary.Answers1 I2 A3 F4 G5 B6 E7 H8 J9 CColorful casesReading4) Two of the three articles provides students with more background on two of the cases mentioned in the listening. The other article is about quite a famous issue linked with the search engine, Google.Students match the statements to the case. When checking answers. ask students to refer to the part of the text which gives the answer.Answers1 C (the "premises" refers to the petrol station)2 B (Normal people...aren't likely to face legal proceedings)3 A (The operator has followed the easyGroup trademark branding and used orange.)4 B (Google has said it intends to stop...)5 A (Orange may be taking easyMobile to court...though easyMobile is part of a bigger company called easyGroup.)6 C (TOP is an Irish company but BP can only sue its stations in Northern Ireland which come under United Kingdom law.)7 B (Google had said it intends to stop the use of its name.../ A spokesman said: We think it's important to make the distinction between...)5) Put students into pairs or small groups to discuss the questions. With the question about trademarks, students could comment how much they think a brand name affects what they buy, or if their own company's trademark is important for it. The second question is more open to different points of view with students saying if they think companies like Google have a fair case.Indirect questions and tagsGrammar1) 12.1 Students at this level will still have problems with word order when using indirect questions and even greater difficulties using tag questions effectively. Give them time to read 0-4 before they listen to 12.1 again. With stronger groups ask them to try and predict the answers before listening.Answers1 don't they2 you can use the same color3 there's anything else4 you think the outcome will beExtensionAsk students to try and summarise the rules based on what happens in 0-4. After some suggestions ask them to look at the grammar summary on page 130 and check if they are correct.2) Elicit from students the fact that a speaker can sound more polite and less direct by using indirect questions and tags. They are especially useful if you want to encourage people to give their opinions and get them talking.3) Students correct sentences 1-8. Note that sentence 7 is a direct question.Answers1 Do you think business will become...2 I was wondering what you think...3 ... a good product, isn't it?4 ... by plane, won't they?5 Do you think employees can work...6 ... what your plans for your future career are?(or) ... what your plans are for your future career?7 ... experience do you think would help...8 ... for three years, haven't you?PronunciationWith question tags, the intonation rises if we are very uncertain and falls if we are asking to check and confirm information we think we know. Write the following sentences on the board with the arrows and drill them.Good marketing is more important than a good product, isn't it? ↘You've studied English for three years, haven't you? ↗4) Students take turns to ask and answer questions 1-8 in exercise 3.ExtensionAsk students to prepare five direct questions for a colleague about their work and life. Then tell them to swap these questions with their partner who must rewrite them as indirect questions or sentences ending in a question tag. Finally, students ask and answer their final versions of the questions with a partner.Photocopiable activity 12.1See page 182.The BEC Vantage speaking gameSpeaking5) You will need to have some dice for this lesson so that each group has one to roll. Put students into groups of three or four and let them study the instructions for the game. Students work their way round the board creating questions for other players.These will be the types of questions students can expect in the Speaking Test. They are also expected to create questions in Parts Two and Three. These will vary between direct and indirect questions.The question does not have to include the exact words on the topic square. Here are some examples:(home or country) Could you tell me where you are from? (ways of working) Does your company use flexitime? (training/education) Do you think people should continue their education throughout their lives? (food and drink) I was wondering what a favourite dish is in your country.(forms of advertising) How effective do you think leaflets are compared to word-of-mouth advertising?AlternativeYou may not want to follow the game format in some classes (such as one-to-one lessons). If that is the case, just ask your student or students to create questions at random using combinations from the board for practice.Module 12.2 Handling questionsDifficult questionsListening1) Students could discuss the situations in pairs or as a class. Ask students to think of possible direct questions the people would ask. You may also want to give a few examples for the first situation to give them the idea.Possible questionsA The customer might ask: Can I have a refund? Can I exchange this for something else? The shop assistant might ask: When did you buy it? Do you have the receipt? Did you pay by credit card or cash?B The employee might ask: Why wasn't I paid for that overtime I did? Why is the tax higher this month?C The student might ask: What did I get wrong? Why was my mark so low? The teacher might ask: What went wrong? Did you revise?D The manager might ask: Have you read our policy on sending emails? Why did you send so many?E The journalists might ask: What is the company doing to solve the problem? Will you be giving customers a refund?ExtensionWrite students' suggestions for each situation on the board and if any of the questions contain mistakes use this opportunity to clarify any points of grammar. At the end, put students into pairs and ask them to roleplay each of the situations using the questions they have brainstormed.2) 12.2 Students listen to the conversations and match them to the five situations in exercise 1.AnswersConversation 1: CConversation 2: EConversation 3: BConversation 4: AConversation 5: D12.2 Listening scriptConversation 1S=Student T=TeacherS I'm sorry but I don't understand this mark. Why was it so low? I mean, I thought I'd answered everything. What else was I supposed to write?T Look, I can't really comment on that until I've looked at it. Give me a day and let me get back to you on that. OK?Conversation 2PRM=PR Manager J=JournalistPRM OK. Are there any questions? Yes?J So you've announced that you'll be recalling all the items from supermarkets and stores, but do you have any ideas about what caused the problem?PRM That's a very good question. We're looking into it at the moment, and we hope that we will know more very soon.J How soon will these items be back on the shelves? PRM I'm afraid I'm unable to answer that at the moment. I can assure you, however, that we're doing everything we can to sort this problem out as quickly as possible.Conversation 3E=Employee M=ManagerE Can I have a word?M Sure.E It's just that this doesn't seem to be right. I did some overtime the month before last. Why hasn't it been included?M Sorry, I don't follow you. If it was for the month before last it would have been on your last cheque.E But don't you remember? You forgot to add it and said you'd add it to this month's... Conversation 4CS=Customer Service C=CustomerCS Hello. Customer Service.C Hello, I bought a Barbie doll house set and I'm afraid it's the wrong one.CS Sorry, I didn't catch that. A Barbie what?C A Barbie doll house set. You know. It has kind of pink wallpaper.CS But is there something actually wrong with it?C I think it's the wrong color or something. I don't know really. It was my daughter who said it was wrong. CS Well, we can only take it back if it's faulty.C Can I exchange it for another one though?CS Sorry. Can you wait a moment? I just need to check with someone first.Conversation 5M=Manager E=EmployeeM Sorry Peter, can I have a quick word before you go?E Erm, well, I am in a bit of a rush.M It won't take long. Let's use my office.E OK.M Take a seat. I'm aware that you've been using computers for personal use during your lunch breaks. You do know our policy with regard to this, don't you?E Sorry, can you explain what you mean? Is there a problem?3) 12.2 Students listen out for the questions and match them to the responses.Answers1 E2 F3 C4 B5 A6 D4) Refer students to the Exam Success tip. Students categorise the questions to complete the language summary.Answers1,2,3: A,C,E 4 F 5,6: B,DResponding to questionSpeaking5) Students could work in pairs to decide on an appropriate response to each situation. There may be more than one possibility in some situations.Possible answers1 Sorry, I didn't understand the question.2 I'm afraid I'm unable to answer that at the moment.3 That's a very good question.4 I just need to check with someone first.5 I'd like to come back to that point later on if that's OK.6 I'm afraid I'm unable to answer that at the moment.6) Students in pairs roleplay each of the six situations in exercise 5. One student make and asks the type of questions for a situation, and the other student gives an appropriate response.Possible conversation(1)A: If I was talking to your colleagues, what do you think they would say is your greatest strength but also your main weakness when it comes to dealing with other people?B: Sorry, I don't follow you? Do you mean my colleagues in my current job?A: Yes or any previous work colleagues?B: Well, first of all, they'd say I was...ExtensionFor more practice with this language point, students could roleplay the situations in exercise 1 on page 120 (which they might have done earlier) and this time use some of the responses.Press releaseReading1) Begin by asking students if they know what a press release is and whether they ever use them where they work. Pre-work learners may also know that their college or place of study lets the local press know about its academic successes or notable events. Then ask students to read the "How to..." text and answer the questions. Note that the answer to question 3 isn't in the text but students should be able to guess..Answers1 When they have important news, company announcements, or at any time when it's possible to give an "interesting slant".*2 When the story explains how your company has helped the local community or has raised money for charity. Also the story might be about success or release to other hot topics. They won't use it if it seems like an advert.3 One advantage is that a press release is free publicity and also that the public tend to take more notice of the company than they would from seeing an advertisement.*You may need to explain the term, "interesting slant". This often refers to newspaper stories which take an ordinary or even potentially uninteresting event but manage to make it interesting in some way.2) Give students one minute to read the four press release quickly for general meaning, and then to say which one isn't good.AnswerText C isn't a good press release because it reads like an advertisement. It announces a sale with discounts and there is no suggestion that the company has done anything useful for the community.3) Students now match the four texts to the statements. Allow about five minutes for this more detailed reading.Answers1 C2 D3 A4 A5 B6 C7 B4) Students work in groups of three (or four) and discuss the releases. They can argue which one they think readers will be most interested in and also refer back to the "How to..." article and its suggestion for what makes a good release.5) In this exercise, students focus on expressions to structure a press release.Answers- Introduces the news: I am writing / It is always good to hear- Refers to reader's knowledge: As many of you are aware / As many local people will know- Announces good news: We are therefore pleased to announce / we are delighted / we are celebrating- Handles bad news: Contrary to recent suggestions / we are taking this very seriouslyA press releaseWriting6) Student write a press release in the form of a letter to the editor of a newspaper. You could set a word limit of 140 words to reflect Part Two of the writing test. Students could begin by underlining or highlighting any key information or words from the information in the email and the handwritten notes as well as think how they can use the expressions in exercise 5.Possible answerDear Editor,Contrary to recent suggestions that the Everyman Theatre may be closing, we are pleased to announce the opening of our new cafe on May 1st. We are celebrating this event with a party for local people at 7pm. After that, the cafe will be open during the day for lunchtime shoppers as well as in the evenings for theatre audiences. We also intend to hold regular cabaret nights in the cafe. Monday for the cafe was raised by "Friends of the Everyman" and this also helped pay for the Internet access facilities. Two days after the cafe opening, the musical "guys and Dolls" will start on May 3rd in the main theatre, starring well-known TV actor Rene Travis.Please find enclosed designs for the new cafe.Yours sincerelyModule 12.3 Speaking Test: Part ThreeExam formatStudents read about the final part of the speaking test. Make sure they fully understand what happens if three people attend the exam. This occurs in situations where centres are examining odd numbers of candidates. Students need to be aware that the exam will be longer and they receive as much speaking time per person as they would in an exam with two candidates.Exam practice1) This exercise is a review of expressions that have come up during the students' book or that they might already know. Each student could write one expression for each category and then share their ideas with other students so that everyone has a good selection of expressions to draw on during the exam. Possible answersExpress an opinion: I think.../ In my opinion.../I feel that.../ It's important that...Compare and contrast information: On the one hand... on the other hand.../Ask the other person for their opinion: What do you think? / How do you feel about...?/ Do you agree?Ask for clarification or repetition: Do you mean...?/ Sorry, I don't quite follow you. / Can you repeat that? Agree: That's right. / Yes, and.../ I agree.../ Sure. Disagree: I know what you mean, but.../ Yes, but.../ Don't you also think, though, that...Students can discuss this exercise in pairs or groups, but make sure they are very clear on the correct answers at the end. To extend this, students could rewrite any statements marked B to make them give good advice (see these in brackets below).Answers1 B (In Part Three you should work together and support your partner so both of you have plenty of time to speak.)2 G3 G4 B (Listen to what your partner says and respond appropriately.)5 G6 B (Only discuss the topic given to you for discussion.)7 G**Note that candidates won't necessarily fail if they can't agree or can't reach a conclusion, but it is preferable.3) Students roleplay this part of the exam by working in pairs and discussing the topics on page 125. You can set a time limit of about three minutes per discussion as in the exam. When students finish the first topic, they move on to the next. After they have discussed two or three of the topics you could stop everyone to give some general feedback. Give praise for pairs who are collaborating well. Give feedback on any expressions or if necessary input any new phrases which you think might help their discussions.Photocopiable activity 12.2。
BEC 中级Module 12复习过程
(8) …for three years, haven’t you?
12.2 Handling questions
12.2 Key words and expressions
pay check支付工资的支票，薪金，工资 faulty缺损的，有毛病的 faulty product瑕疵品 public relations manager公共关系部经理 press conference记者找待会 refund退款 overtime加班 policy方针，做法 recall召回 customer service客户服务中心，客户服务 homeowner私房屋主，自己拥有住房者 call center呼叫中心，电话中心 PR representative公关代表
12.1 Key words and expressions
trade law商标法 infringe侵权，侵害 marketplace市场，交流场所，商业界 turquoise 青绿色，绿松石色 premises经营场所，生产场地，办公场所 litigation诉讼 sue对……起诉，起诉，控诉 corporate color公司使用的颜色 legal firm律师事务所 generic verb普通动词 patrol station 加油站 values价值观（复） service station加油站
1I 2A 3F 4G 5B 6E 7H 8J 9C
Reading: Colourful cases
4(P117)
(1) C (the ‘premises’ refers to the petrol station)
(2) B (Normal people…aren’t likely to face legal proceedings)
BEC vantage12
Module four
TV commercial Spam 垃圾邮件 Banner 横幅 Brochure Sample In bold Target audience Promotion Delegate Ownership Deadline Take over Quote
Module five
Module one
Regular hours Flexible hours Temping Office gossip Managing director /chief executive/president 总裁 Contact 人脉 Post-it note 便条 Permanent job 固定工作 Product development 产品开发 Assistant manager 副经理 Sales representative PR event 公共活动
Speaking Test: part three 1
Express an opinion: I think… In my opinion… I fee that… It’s important that… Compare and contrast information: On the one hand…on the other hand…. Ask the other person for their opinion: What do you think? How do you feel about… Do you agree
2
1 2 3 4 5 6 7 8 TV commercials T-shirts Orange Petrol company Green Shape Business colours
新编剑桥商务英语(中级)Module_12
Module 12wordlistcase litigation court prosecute defense rights judge sue lawyer trademarkexpressionsCan you explain what you mean?Could you...repeat that? / say that again?Do you mind if I answer that at the end?I can't really comment on...I'd like to come back to that point later on if that's OK.I just need to check with someone first.I'm afraid I'm unable to answer it at the moment...Let me get back to you on that.Sorry, I didn't...hear you. / catch that.Sorry, I didn't understand the question.Sorry I don't follow you...Thank you for asking that.That's a good question.Module 12.1 Business LawA color problemListening1) This first short discussion task leads into the topic of how trademarks can be too similar and cause legal proceedings between companies operating in the same area of business. Discuss the problem as a class.AnswerIn this case both phone operators are using logos which use the same color. One operator could argue that customers will therefore confuse the brand and that their competitor is making use of their brand image.Extension12.1 Before students do exercise 2, you could play the listening and students can compare their ideas in exercise 1 to those described in the interview. Find out which of the answers they gave are mentioned in the recording. This acts as a useful listening for general information before the next exercise.2) 12.1 Students need to read the journalist's notes before they listen to the news programme and write in the missing words. Answers1 TV commercials2 T-shirts3 orange4 petrol company5 green6 shape7 business 8 colors12.1 Listening scriptP=Presenter R=ReneP Business news now, and the telecoms firm Galacall has announced it may be taking legal proceedings against the newcomer and potential rival in the telecoms market, Frontline. Frontline recently ran a series of TV commercials in which all its sales staff wore distinctive purple T-shirts. Galacall, whose trademark brand name appears in a similar shade of purple, hasn't said it will sue Frontline yet but is considering its position. Well, on the line to discuss this story is lawyer and legal expert in trademark law, Rene Mackersmann for the London-based firm Parkers and Mackersmann.R Good morning.P So Rene, I was wondering how serious Galacall is about all this? Surely they only have a case against a company which infringes the trademark by using a similar name, don't they?R Well, no. In fact there are a number of examples where companies or brands have tried to prevent others from using what they consider as trademark colors. Take the case of the mobile phone company Orange trying to stop easyMobile using the color orange. The easyGroup company had used orange on all its previous ventures, but when it launched a rival mobile phone brand, the operator Orange said easyMobile was breaking the law by using its color in the same marketplace. Then there was the oil company BP, whose logo is green and yellow. They took out litigation against an Irish petrol company who tried to paint its petrol stations green.P So do you think you can use the same color as long as your product is different?R Absolutely. For example, the food manufacturer Heinz uses turquoise on its cans but it couldn't stop someone from using the same color on, say, bicycles.P Can you tell me if there's anything else you can buy the rights on?R Oh sure. Trademarks mean firms have rights over anything like color or shape.P Shape as well?R Absolutely. Take Toblerone. They have the rights on triangular boxes for their chocolate.P So back to Galacall and Frontline. I'd like to know what you think the outcome will be if it ever gets to court. Who'll win?R Well, I'm not the judge, but if the prosecution can prove the color will confuse customers and damage Galacall's business then they might just win it.P Rene Mackersmann of Parkers and Mackersmann, thank you very much.R You're welcome.Legal termsvocabulary3) Students match the words to the definitions. They can refer to the notes and listening script as well as using a dictionary.Answers1 I2 A3 F4 G5 B6 E7 H8 J9 CColorful casesReading4) Two of the three articles provides students with more background on two of the cases mentioned in the listening. The other article is about quite a famous issue linked with the search engine, Google.Students match the statements to the case. When checking answers. ask students to refer to the part of the text which gives the answer.Answers1 C (the "premises" refers to the petrol station)2 B (Normal people...aren't likely to face legal proceedings)3 A (The operator has followed the easyGroup trademark branding and used orange.)4 B (Google has said it intends to stop...)5 A (Orange may be taking easyMobile to court...though easyMobile is part of a bigger company called easyGroup.)6 C (TOP is an Irish company but BP can only sue its stations in Northern Ireland which come under United Kingdom law.)7 B (Google had said it intends to stop the use of its name.../ A spokesman said: We think it's important to make the distinction between...)5) Put students into pairs or small groups to discuss the questions. With the question about trademarks, students could comment how much they think a brand name affects what they buy, or if their own company's trademark is important for it. The second question is more open to different points of view with students saying if they think companies like Google have a fair case.Indirect questions and tagsGrammar1) 12.1 Students at this level will still have problems with word order when using indirect questions and even greater difficulties using tag questions effectively. Give them time to read 0-4 before they listen to 12.1 again. With stronger groups ask them to try and predict the answers before listening.Answers1 don't they2 you can use the same color3 there's anything else4 you think the outcome will beExtensionAsk students to try and summarise the rules based on what happens in 0-4. After some suggestions ask them to look at the grammar summary on page 130 and check if they are correct.2) Elicit from students the fact that a speaker can sound more polite and less direct by using indirect questions and tags. They are especially useful if you want to encourage people to give their opinions and get them talking.3) Students correct sentences 1-8. Note that sentence 7 is a direct question.Answers1 Do you think business will become...2 I was wondering what you think...3 ... a good product, isn't it?4 ... by plane, won't they?5 Do you think employees can work...6 ... what your plans for your future career are?(or) ... what your plans are for your future career?7 ... experience do you think would help...8 ... for three years, haven't you?PronunciationWith question tags, the intonation rises if we are very uncertain and falls if we are asking to check and confirm information we think we know. Write the following sentences on the board with the arrows and drill them.Good marketing is more important than a good product, isn't it? ↘You've studied English for three years, haven't you? ↗4) Students take turns to ask and answer questions 1-8 in exercise 3.ExtensionAsk students to prepare five direct questions for a colleague about their work and life. Then tell them to swap these questions with their partner who must rewrite them as indirect questions or sentences ending in a question tag. Finally, students ask and answer their final versions of the questions with a partner.Photocopiable activity 12.1See page 182.The BEC Vantage speaking gameSpeaking5) You will need to have some dice for this lesson so that each group has one to roll. Put students into groups of three or four and let them study the instructions for the game. Students work their way round the board creating questions for other players.These will be the types of questions students can expect in the Speaking Test. They are also expected to create questions in Parts Two and Three. These will vary between direct and indirect questions.The question does not have to include the exact words on the topic square. Here are some examples:(home or country) Could you tell me where you are from? (ways of working) Does your company use flexitime? (training/education) Do you think people should continue their education throughout their lives? (food and drink) I was wondering what a favourite dish is in your country.(forms of advertising) How effective do you think leaflets are compared to word-of-mouth advertising?AlternativeYou may not want to follow the game format in some classes (such as one-to-one lessons). If that is the case, just ask your student or students to create questions at random using combinations from the board for practice.Module 12.2 Handling questionsDifficult questionsListening1) Students could discuss the situations in pairs or as a class. Ask students to think of possible direct questions the people would ask. You may also want to give a few examples for the first situation to give them the idea.Possible questionsA The customer might ask: Can I have a refund? Can I exchange this for something else? The shop assistant might ask: When did you buy it? Do you have the receipt? Did you pay by credit card or cash?B The employee might ask: Why wasn't I paid for that overtime I did? Why is the tax higher this month?C The student might ask: What did I get wrong? Why was my mark so low? The teacher might ask: What went wrong? Did you revise?D The manager might ask: Have you read our policy on sending emails? Why did you send so many?E The journalists might ask: What is the company doing to solve the problem? Will you be giving customers a refund?ExtensionWrite students' suggestions for each situation on the board and if any of the questions contain mistakes use this opportunity to clarify any points of grammar. At the end, put students into pairs and ask them to roleplay each of the situations using the questions they have brainstormed.2) 12.2 Students listen to the conversations and match them to the five situations in exercise 1.AnswersConversation 1: CConversation 2: EConversation 3: BConversation 4: AConversation 5: D12.2 Listening scriptConversation 1S=Student T=TeacherS I'm sorry but I don't understand this mark. Why was it so low? I mean, I thought I'd answered everything. What else was I supposed to write?T Look, I can't really comment on that until I've looked at it. Give me a day and let me get back to you on that. OK?Conversation 2PRM=PR Manager J=JournalistPRM OK. Are there any questions? Yes?J So you've announced that you'll be recalling all the items from supermarkets and stores, but do you have any ideas about what caused the problem?PRM That's a very good question. We're looking into it at the moment, and we hope that we will know more very soon.J How soon will these items be back on the shelves? PRM I'm afraid I'm unable to answer that at the moment. I can assure you, however, that we're doing everything we can to sort this problem out as quickly as possible.Conversation 3E=Employee M=ManagerE Can I have a word?M Sure.E It's just that this doesn't seem to be right. I did some overtime the month before last. Why hasn't it been included?M Sorry, I don't follow you. If it was for the month before last it would have been on your last cheque.E But don't you remember? You forgot to add it and said you'd add it to this month's... Conversation 4CS=Customer Service C=CustomerCS Hello. Customer Service.C Hello, I bought a Barbie doll house set and I'm afraid it's the wrong one.CS Sorry, I didn't catch that. A Barbie what?C A Barbie doll house set. You know. It has kind of pink wallpaper.CS But is there something actually wrong with it?C I think it's the wrong color or something. I don't know really. It was my daughter who said it was wrong. CS Well, we can only take it back if it's faulty.C Can I exchange it for another one though?CS Sorry. Can you wait a moment? I just need to check with someone first.Conversation 5M=Manager E=EmployeeM Sorry Peter, can I have a quick word before you go?E Erm, well, I am in a bit of a rush.M It won't take long. Let's use my office.E OK.M Take a seat. I'm aware that you've been using computers for personal use during your lunch breaks. You do know our policy with regard to this, don't you?E Sorry, can you explain what you mean? Is there a problem?3) 12.2 Students listen out for the questions and match them to the responses.Answers1 E2 F3 C4 B5 A6 D4) Refer students to the Exam Success tip. Students categorise the questions to complete the language summary.Answers1,2,3: A,C,E 4 F 5,6: B,DResponding to questionSpeaking5) Students could work in pairs to decide on an appropriate response to each situation. There may be more than one possibility in some situations.Possible answers1 Sorry, I didn't understand the question.2 I'm afraid I'm unable to answer that at the moment.3 That's a very good question.4 I just need to check with someone first.5 I'd like to come back to that point later on if that's OK.6 I'm afraid I'm unable to answer that at the moment.6) Students in pairs roleplay each of the six situations in exercise 5. One student make and asks the type of questions for a situation, and the other student gives an appropriate response.Possible conversation(1)A: If I was talking to your colleagues, what do you think they would say is your greatest strength but also your main weakness when it comes to dealing with other people?B: Sorry, I don't follow you? Do you mean my colleagues in my current job?A: Yes or any previous work colleagues?B: Well, first of all, they'd say I was...ExtensionFor more practice with this language point, students could roleplay the situations in exercise 1 on page 120 (which they might have done earlier) and this time use some of the responses.Press releaseReading1) Begin by asking students if they know what a press release is and whether they ever use them where they work. Pre-work learners may also know that their college or place of study lets the local press know about its academic successes or notable events. Then ask students to read the "How to..." text and answer the questions. Note that the answer to question 3 isn't in the text but students should be able to guess..Answers1 When they have important news, company announcements, or at any time when it's possible to give an "interesting slant".*2 When the story explains how your company has helped the local community or has raised money for charity. Also the story might be about success or release to other hot topics. They won't use it if it seems like an advert.3 One advantage is that a press release is free publicity and also that the public tend to take more notice of the company than they would from seeing an advertisement.*You may need to explain the term, "interesting slant". This often refers to newspaper stories which take an ordinary or even potentially uninteresting event but manage to make it interesting in some way.2) Give students one minute to read the four press release quickly for general meaning, and then to say which one isn't good.AnswerText C isn't a good press release because it reads like an advertisement. It announces a sale with discounts and there is no suggestion that the company has done anything useful for the community.3) Students now match the four texts to the statements. Allow about five minutes for this more detailed reading.Answers1 C2 D3 A4 A5 B6 C7 B4) Students work in groups of three (or four) and discuss the releases. They can argue which one they think readers will be most interested in and also refer back to the "How to..." article and its suggestion for what makes a good release.5) In this exercise, students focus on expressions to structure a press release.Answers- Introduces the news: I am writing / It is always good to hear- Refers to reader's knowledge: As many of you are aware / As many local people will know- Announces good news: We are therefore pleased to announce / we are delighted / we are celebrating- Handles bad news: Contrary to recent suggestions / we are taking this very seriouslyA press releaseWriting6) Student write a press release in the form of a letter to the editor of a newspaper. You could set a word limit of 140 words to reflect Part Two of the writing test. Students could begin by underlining or highlighting any key information or words from the information in the email and the handwritten notes as well as think how they can use the expressions in exercise 5.Possible answerDear Editor,Contrary to recent suggestions that the Everyman Theatre may be closing, we are pleased to announce the opening of our new cafe on May 1st. We are celebrating this event with a party for local people at 7pm. After that, the cafe will be open during the day for lunchtime shoppers as well as in the evenings for theatre audiences. We also intend to hold regular cabaret nights in the cafe. Monday for the cafe was raised by "Friends of the Everyman" and this also helped pay for the Internet access facilities. Two days after the cafe opening, the musical "guys and Dolls" will start on May 3rd in the main theatre, starring well-known TV actor Rene Travis.Please find enclosed designs for the new cafe.Yours sincerelyModule 12.3 Speaking Test: Part ThreeExam formatStudents read about the final part of the speaking test. Make sure they fully understand what happens if three people attend the exam. This occurs in situations where centres are examining odd numbers of candidates. Students need to be aware that the exam will be longer and they receive as much speaking time per person as they would in an exam with two candidates.Exam practice1) This exercise is a review of expressions that have come up during the students' book or that they might already know. Each student could write one expression for each category and then share their ideas with other students so that everyone has a good selection of expressions to draw on during the exam. Possible answersExpress an opinion: I think.../ In my opinion.../I feel that.../ It's important that...Compare and contrast information: On the one hand... on the other hand.../Ask the other person for their opinion: What do you think? / How do you feel about...?/ Do you agree?Ask for clarification or repetition: Do you mean...?/ Sorry, I don't quite follow you. / Can you repeat that? Agree: That's right. / Yes, and.../ I agree.../ Sure. Disagree: I know what you mean, but.../ Yes, but.../ Don't you also think, though, that...Students can discuss this exercise in pairs or groups, but make sure they are very clear on the correct answers at the end. To extend this, students could rewrite any statements marked B to make them give good advice (see these in brackets below).Answers1 B (In Part Three you should work together and support your partner so both of you have plenty of time to speak.)2 G3 G4 B (Listen to what your partner says and respond appropriately.)5 G6 B (Only discuss the topic given to you for discussion.)7 G**Note that candidates won't necessarily fail if they can't agree or can't reach a conclusion, but it is preferable.3) Students roleplay this part of the exam by working in pairs and discussing the topics on page 125. You can set a time limit of about three minutes per discussion as in the exam. When students finish the first topic, they move on to the next. After they have discussed two or three of the topics you could stop everyone to give some general feedback. Give praise for pairs who are collaborating well. Give feedback on any expressions or if necessary input any new phrases which you think might help their discussions.Photocopiable activity 12.2See page 183.。
剑桥商务英语unit12thejobmarket
剑桥商务英语unit12thejobmarket【最新版】目录1.剑桥商务英语概述2.剑桥商务英语的三个级别3.剑桥商务英语的考试形式和难度4.剑桥商务英语对考生的学历要求5.剑桥商务英语在中国的影响和应用正文剑桥商务英语（Cambridge Business English，简称 BEC）是英国剑桥大学考试委员会推出的一项英语考试，旨在检验考生在商务环境中使用英语的能力。
BEC 共分为三个级别：初级、中级和高级，分别对应不同的英语水平和商务知识。
剑桥商务英语初级（BEC Preliminary）的难度相当于我国大学英语四级水平，是剑桥英语考试系列中入门级别的考试。
BEC 中级（BEC Vantage）的难度则相当于我国大学英语六级水平，要求考生具备较高的英语水平和商务知识。
BEC 高级（BEC Higher）则是剑桥商务英语系列中的最高级别，难度相当于我国英语专业八级，要求考生在商务英语方面有非常扎实的基础和丰富的实践经验。
剑桥商务英语的考试形式包括听力、阅读和写作、口语四个部分。
考试难度逐渐提高，对考生的英语水平和商务知识都有较高的要求。
值得一提的是，BEC 对考生的学历背景没有硬性要求，考生可以根据自己的实际情况选择报考级别。
只要具备相应的英语水平和商务知识，任何人都可以报名参加 BEC 考试。
在我国，剑桥商务英语证书备受认可，被誉为“职场黄金通行证”。
许多企事业单位在招聘时都会优先考虑持有 BEC 证书的应聘者，因为BEC 证书可以有效证明考生在商务英语方面的实际能力。
此外，BEC 证书也是众多学子申请国外商学院的加分项，为他们的留学之路增添更多竞争力。
总之，剑桥商务英语作为一项国际认可度极高的英语考试，对于提升考生的商务英语能力和职场竞争力具有重要意义。
BEC商务英语Module 12
The Job Market
The Job Market Words & Phrases:
bonus：奖金 intern：实习生 well-paid: 薪水丰厚的 recruitment:招聘 challenging：挑战性的 benefits package:福利待遇
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The Job Market Words & Phrases:
job objective：工作目标 work overtime：加班 personal/casual leave: 事假 sick leave: 病假 paid leave：带薪假 responsible: 有责任心的 be qualified for:胜任，具有…资格
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B: Yes, I do think I’m the right candidate for this position. A: Why do you think you’re the right candidate for this position? B: Well, I have a lot of experience in this area. I have all the qualifications you need. I enjoy working with people. In my current job, I’m in charge of a team of eight people. A: Well, you might be the person we’ve been looking for. Do you have any questions?
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The Job Market Useful Expressions:
BEC 中级Module 12
(1) C (the ‘premises’ refers to the petrol station) (2) B (Normal people…aren’t likely to face legal proceedings) (3) A (The operator has followed the easyGroup trademark branding and used orange.) (4) B (Google has said it intends to stop…) (5) A (Orange may be taking easyMobile to court…though easyMobile is part of a bigger company called easyGroup) (6) C (TOP is an Irish company but BP can only sue its stations in Northern Ireland which come under United Kingdom law.) (7) B (Google had said it intends to stop the use of its name…/A spokeswoman said: We think it’s important to make the distinction between…)
Listening: Difficult questions 1(P120)
Listening: Difficult questions 2(P120)
• • • • • Conversation 1: C Conversation 2: E Conversation 3: B Conversation 4: A Conversation 5: D
BEC商务英语初级Module-12PPT课件
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Job
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7
Content
bor market or job market 2.working condition in China 3.Typical problems
①job hunters > vacancies ②wrong attitude ③cannot reach the demand of employer
- Don’t ask before they bring up the issue/question.
- Better not. Not unless they bring it up. Just use the interview to sell yourself.
- There’ll be plenty of chances for you to talk about money later on.
- Well, first of all, you need to dress appropriately. - Careless clothes may be an indicator of careless
attitude in work. - Be sure to maintain good eye contact. - Don’t look to shy/timid, nor should you sound too
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Tips: Here are some things A can say : - B, do you have any tips for a successful interview? - Can you give me some advice on success in an
新编剑桥商务英语初级12.2
❖ 7. closing
❖ 8. Give your contact details
大家好
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Read the following covering letter from Jenny in part 7, think about what functions for each paragraph? Does it need to add more information to it?
❖ 4. Explain why you are the right person for the job (selfqualities)
❖ 5. Explain why you want the job
❖ 6. Refer to attachments or enclosures, such as your CV
❖ She got the qualifications and experiences. The only she lacks is the IT skills.
大家好
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A covering letter
❖ what should be included in A covering letter?
12.2
Job
applications
大家好
2
第12单元
12.2
求
商务技能
职
大家好
3
词汇准备大家好源自4大家好5
“Help wanted” advertisement
❖ Lead-in question: ❖ What information may be in a job
advertisement? ❖ It usually includes contact information and
BEC商务英语Module 12
Job market
ntent
1.different kinds of graduates 2.job market 3.preparation for finding a job 4.job interview 5.how to improve job satisfaction 6.seven rules of workplaces
Difference
"Labor market" ------is more a technical term used by economists, but also by corporate managers. much more established . "job market" ------refers mainly to the availability of jobs.
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What salary do you expect? 你希望的薪水是多少？ Have you ever done this kind of work before? 你以前做过类似的工作吗？ I don’t mind if I start with a low salary because it is my first time hunting for a job and I lack experience. 我不介意刚开始的薪水低，因为这是我第一次找工作，而且 我缺乏工作经验。
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Dialogue 1: Giving reasons why you left your last job.
A ( interviewer):New Enlish words and phrases:
Module 12 剑桥BEC商务英语 中级 词汇论述
- Cabaret n. 卡巴莱[指有歌舞或滑稽短剧等 表演助兴的餐馆或夜总会]；[餐馆、夜总会 等的]歌舞表演、卡巴莱歌舞表演
口语练习 Responding to questions 应对问题 其他参考表达 - Pardon ？/ Sorry, I didn’t quite catch you. Could you say that again ？/ Sorry, I don’t follow you. Could you repeat it ？/ Sorry, could you explain what you mean ？/ Could you pardon me and repeat that ？ 对不起，请再说一遍。/ 对不起，我没听清 楚，能再说一遍吗？
2 新闻报道
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要点解析 Run a series of TV commercials 意为‘打出系列 电视广告’。动词run在此作‘播放、放映’解。 On the line to discuss this story 意为‘连线参与 讨论该新闻事件’。Story一词除‘故事’外，还 常指‘新闻报道’，如 a page-one story 头版新 闻报道；He filed an urgent story to his newspaper in London. 他给在伦敦的报社发了一 篇紧急报道。 London-based firm Parkers and Mackersmann 意 为‘位于伦敦的帕克斯-麦克斯曼公司’。based 常与地名连用，表示‘位于……的，以……为基 础的’，如 Hong Kong-based WENHUIBAO 香港 文汇报
听力练习 1 要点解析 - Operator 一词除‘报务员、操作员’等义 外，还常用于指企业经营者、运营商，运 营公司等，如：a farm operator 农场主；a mine operator 矿主；The company bought a package holiday from a major tour operator. 这家公司付费给一家旅行社安排 全套旅游服务。该用法近年来使用频率很 高。
新编剑桥商务英语（中级）Module_12
新编剑桥商务英语（中级）Module_12Module 12wordlistcase litigation court prosecute defense rights judge sue lawyer trademarkexpressionsCan you explain what you mean?Could you...repeat that? / say that again?Do you mind if I answer that at the end?I can't really comment on...I'd like to come back to that point later on if that's OK.I just need to check with someone first.I'm afraid I'm unable to answer it at the moment...Let me get back to you on that.Sorry, I didn't...hear you. / catch that.Sorry, I didn't understand the question.Sorry I don't follow you...Thank you for asking that.That's a good question.Module 12.1 Business LawA color problemListening1) This first short discussion task leads into the topic of how trademarks can be too similar and cause legal proceedings between companies operating in the same area of business. Discuss the problem as a class.AnswerIn this case both phone operators are using logos which use the same color. One operator could argue that customers willtherefore confuse the brand and that their competitor is making use of their brand image.Extension12.1 Before students do exercise 2, you could play the listening and students can compare their ideas in exercise 1 to those described in the interview. Find out which of the answers they gave are mentioned in the recording. This acts as a useful listening for general information before the next exercise.2) 12.1 Students need to read the journalist's notes before they listen to the news programme and write in the missing words. Answers1 TV commercials2 T-shirts3 orange4 petrol company5 green6 shape7 business 8 colors12.1 Listening scriptP=Presenter R=ReneP Business news now, and the telecoms firm Galacall has announced it may be taking legal proceedings against the newcomer and potential rival in the telecoms market, Frontline. Frontline recently ran a series of TV commercials in which all its sales staff wore distinctive purple T-shirts. Galacall, whose trademark brand name appears in a similar shade of purple, hasn't said it will sue Frontline yet but is considering its position. Well, on the line to discuss this story is lawyer and legal expert in trademark law, Rene Mackersmann for the London-based firm Parkers and Mackersmann.R Good morning.P So Rene, I was wondering how serious Galacall is about all this? Surely they only have a case against a company which infringes the trademark by using a similar name, don't they?R Well, no. In fact there are a number of examples where companies or brands have tried to prevent others from using what they consider as trademark colors. Take the case of the mobile phone company Orange trying to stop easyMobile using the color orange. The easyGroup company had used orange on all its previous ventures, but when it launched a rival mobile phone brand, the operator Orange said easyMobile was breaking the law by using its color in the same marketplace. Then there was the oil company BP, whose logo is green and yellow. They took out litigation against an Irish petrol company who tried to paint its petrol stations green.P So do you think you can use the same color as long as your product is different?R Absolutely. For example, the food manufacturer Heinz uses turquoise on its cans but it couldn't stop someone from using the same color on, say, bicycles.P Can you tell me if there's anything else you can buy the rights on?R Oh sure. Trademarks mean firms have rights over anything like color or shape.P Shape as well?R Absolutely. Take Toblerone. They have the rights on triangular boxes for their chocolate.P So back to Galacall and Frontline. I'd like to know what you think the outcome will be if it ever gets to court. Who'll win?R Well, I'm not the judge, but if the prosecution can provethe color will confuse customers and damage Galacall's business then they might just win it.P Rene Mackersmann of Parkers and Mackersmann, thank you very much.R You're welcome.Legal termsvocabulary3) Students match the words to the definitions. They can refer to the notes and listening script as well as using a dictionary.Answers1 I2 A3 F4 G5 B6 E7 H8 J9 CColorful casesReading4) Two of the three articles provides students with more background on two of the cases mentioned in the listening. The other article is about quite a famous issue linked with the search engine, Google.Students match the statements to the case. When checking answers. ask students to refer to the part of the text which gives the answer.Answers1 C (the "premises" refers to the petrol station)2 B (Normal people...aren't likely to face legal proceedings)3 A (The operator has followed the easyGroup trademark branding and used orange.)4 B (Google has said it intends to stop...)5 A (Orange may be taking easyMobile to court...though easyMobile is part of a bigger company called easyGroup.)6 C (TOP is an Irish company but BP can only sue its stations in Northern Ireland which come under United Kingdom law.)7 B (Google had said it intends to stop the use of its name.../A spokesman said: We think it's important to make the distinction between...)5) Put students into pairs or small groups to discuss the questions. With the question about trademarks, students could comment how much they think a brand name affects what they buy, or if their own company's trademark is important for it. The second question is more open to different points of view with students saying if they think companies like Google have a fair case.Indirect questions and tagsGrammar1) 12.1 Students at this level will still have problems with word order when using indirect questions and even greater difficulties using tag questions effectively. Give them time to read 0-4 before they listen to 12.1 again. With stronger groups ask them to try and predict the answers before listening.Answers1 don't they2 you can use the same color3 there's anything else4 you think the outcome will beAsk students to try and summarise the rules based on what happens in 0-4. After some suggestions ask them to look at the grammar summary on page 130 and check if they are correct.2) Elicit from students the fact that a speaker can sound more polite and less direct by using indirect questions and tags. They are especially useful if you want to encourage people to give their opinions and get them talking.3) Students correct sentences 1-8. Note that sentence 7 is a direct question.Answers1 Do you think business will become...2 I was wondering what you think...3 ... a good product, isn't it?4 ... by plane, won't they?5 Do you think employees can work...6 ... what your plans for your future career are?(or) ... what your plans are for your future career?7 ... experience do you think would help...8 ... for three years, haven't you?PronunciationWith question tags, the intonation rises if we are very uncertain and falls if we are asking to check and confirm information we think we know. Write the following sentences on the board with the arrows and drill them.Good marketing is more important than a good product, isn't it? ↘You've studied English for three years, haven't you? ↗4) Students take turns to ask and answer questions 1-8 in exercise 3.Ask students to prepare five direct questions for a colleague about their work and life. Then tell them to swap these questions with their partner who must rewrite them as indirect questions or sentences ending in a question tag. Finally, students ask and answer their final versions of the questions with a partner.Photocopiable activity 12.1See page 182.The BEC Vantage speaking gameSpeaking5) You will need to have some dice for this lesson so that each group has one to roll. Put students into groups of three or four and let them study the instructions for the game. Students work their way round the board creating questions for other players.These will be the types of questions students can expect in the Speaking Test. They are also expected to create questions in Parts Two and Three. These will vary between direct and indirect questions.The question does not have to include the exact words on the topic square. Here are some examples:(home or country) Could you tell me where you are from? (ways of working) Does your company use flexitime? (training/education) Do you think people should continue their education throughout their lives? (food and drink) I was wondering what a favourite dish is in your country.(forms of advertising) How effective do you think leaflets are compared to word-of-mouth advertising?AlternativeYou may not want to follow the game format in some classes(such as one-to-one lessons). If that is the case, just ask your student or students to create questions at random using combinations from the board for practice.Module 12.2 Handling questionsDifficult questionsListening1) Students could discuss the situations in pairs or as a class. Ask students to think of possible direct questions the people would ask. You may also want to give a few examples for the first situation to give them the idea.Possible questionsA The customer might ask: Can I have a refund? Can I exchange this for something else? The shop assistant might ask: When did you buy it? Do you have the receipt? Did you pay by credit card or cash?B The employee might ask: Why wasn't I paid for that overtime I did? Why is the tax higher this month?C The student might ask: What did I get wrong? Why was my mark so low? The teacher might ask: What went wrong? Did you revise?D The manager might ask: Have you read our policy on sending emails? Why did you send so many?E The journalists might ask: What is the company doing to solve the problem? Will you be giving customers a refund?ExtensionWrite students' suggestions for each situation on the board and if any of the questions contain mistakes use this opportunity to clarify any points of grammar. At the end, put students into pairs and ask them to roleplay each of the situations using the questions they have brainstormed.2) 12.2 Students listen to the conversations and match them to the five situations in exercise 1.AnswersConversation 1: CConversation 2: EConversation 3: BConversation 4: AConversation 5: D12.2 Listening scriptConversation 1S=Student T=TeacherS I'm sorry but I don't understand this mark. Why was it so low? I mean, I thought I'd answered everything. What else was I supposed to write?T Look, I can't really comment on that until I've looked at it. Give me a day and let me get back to you on that. OK?Conversation 2PRM=PR Manager J=JournalistPRM OK. Are there any questions? Yes?J So you've announced that you'll be recalling all the items from supermarkets and stores, but do you have any ideas about what caused the problem?PRM That's a very good question. We're looking into it at the moment, and we hope that we will know more very soon.J How soon will these items be back on the shelves? PRM I'm afraid I'm unable to answer that at the moment. I can assure you, however, that we're doing everything we can to sort this problem out as quickly as possible.Conversation 3E=Employee M=ManagerE Can I have a word?M Sure.E It's just that this doesn't seem to be right. I did some overtime the month before last. Why hasn't it been included?M Sorry, I don't follow you. If it was for the month before last it would have been on your last cheque.E But don't you remember? You forgot to add it and said you'd add it to this month's... Conversation 4CS=Customer Service C=CustomerCS Hello. Customer Service.C Hello, I bought a Barbie doll house set and I'm afraid it's the wrong one.CS Sorry, I didn't catch that. A Barbie what?C A Barbie doll house set. You know. It has kind of pink wallpaper.CS But is there something actually wrong with it?C I think it's the wrong color or something. I don't know really. It was my daughter who said it was wrong. CS Well, we can only take it back if it's faulty.C Can I exchange it for another one though?CS Sorry. Can you wait a moment? I just need to check with someone first.Conversation 5M=Manager E=EmployeeM Sorry Peter, can I have a quick word before you go?E Erm, well, I am in a bit of a rush.M It won't take long. Let's use my office.E OK.M Take a seat. I'm aware that you've been using computers for personal use during your lunch breaks. You do know ourpolicy with regard to this, don't you?E Sorry, can you explain what you mean? Is there a problem?3) 12.2 Students listen out for the questions and match them to the responses.Answers1 E2 F3 C4 B5 A6 D4) Refer students to the Exam Success tip. Students categorise the questions to complete the language summary.Answers1,2,3: A,C,E 4 F 5,6: B,DResponding to questionSpeaking5) Students could work in pairs to decide on an appropriate response to each situation. There may be more than one possibility in some situations.Possible answers1 Sorry, I didn't understand the question.2 I'm afraid I'm unable to answer that at the moment.3 That's a very good question.4 I just need to check with someone first.5 I'd like to come back to that point later on if that's OK.6 I'm afraid I'm unable to answer that at the moment.6) Students in pairs roleplay each of the six situations in exercise 5. One student make and asks the type of questions for a situation, and the other student gives an appropriate response.Possible conversation(1)A: If I was talking to your colleagues, what do you think they would say is your greatest strength but also your main weakness when it comes to dealing with other people?B: Sorry, I don't follow you? Do you mean my colleagues in my current job?A: Yes or any previous work colleagues?B: Well, first of all, they'd say I was...ExtensionFor more practice with this language point, students could roleplay the situations in exercise 1 on page 120 (which they might have done earlier) and this time use some of the responses.Press releaseReading1) Begin by asking students if they know what a press release is and whether they ever use them where they work. Pre-work learners may also know that their college or place of study lets the local press know about its academic successes or notable events. Then ask students to read the "How to..." text and answer the questions. Note that the answer to question 3 isn't in the text but students should be able to guess..Answers1 When they have important news, company announcements, or at any time when it's possible to give an "interesting slant".*2 When the story explains how your company has helped the local community or has raised money for charity. Also the story might be about success or release to other hot topics. They won't use it if it seems like an advert.3 One advantage is that a press release is free publicity andalso that the public tend to take more notice of the company than they would from seeing an advertisement.*You may need to explain the term, "interesting slant". This often refers to newspaper stories which take an ordinary or even potentially uninteresting event but manage to make it interesting in some way.2) Give students one minute to read the four press release quickly for general meaning, and then to say which one isn't good.AnswerText C isn't a good press release because it reads like an advertisement. It announces a sale with discounts and there is no suggestion that the company has done anything useful for the community.3) Students now match the four texts to the statements. Allow about five minutes for this more detailed reading.Answers1 C2 D3 A4 A5 B6 C7 B4) Students work in groups of three (or four) and discuss the releases. They can argue which one they think readers will be most interested in and also refer back to the "How to..." article and its suggestion for what makes a good release.5) In this exercise, students focus on expressions to structurea press release.Answers- Introduces the news: I am writing / It is always good to hear - Refers to reader's knowledge: As many of you are aware / As many local people will know- Announces good news: We are therefore pleased to announce / we are delighted / we are celebrating- Handles bad news: Contrary to recent suggestions / we are taking this very seriouslyA press releaseWriting6) Student write a press release in the form of a letter to the editor of a newspaper. You could set a word limit of 140 words to reflect Part Two of the writing test. Students could begin by underlining or highlighting any key information or words from the information in the email and the handwritten notes as well as think how they can use the expressions in exercise 5.Possible answerDear Editor,Contrary to recent suggestions that the Everyman Theatre may be closing, we are pleased to announce the opening of our new cafe on May 1st. We are celebrating this event with a party for local people at 7pm. After that, the cafe will be open during the day for lunchtime shoppers as well as in the evenings for theatre audiences. We also intend to hold regular cabaret nights in the cafe. Monday for the cafe was raised by "Friends of the Everyman" and this also helped pay for the Internet access facilities. Two days after the cafe opening, the musical "guys and Dolls" will start on May 3rd in the main theatre, starring well-known TV actor Rene Travis.Please find enclosed designs for the new cafe.Yours sincerelyModule 12.3 Speaking Test: Part ThreeExam formatStudents read about the final part of the speaking test. Make sure they fully understand what happens if three people attend the exam. This occurs in situations where centres are examining odd numbers of candidates. Students need to be aware that the exam will be longer and they receive as much speaking time per person as they would in an exam with two candidates.Exam practice1) This exercise is a review of expressions that have come up during the students' book or that they might already know. Each student could write one expression for each category and then share their ideas with other students so that everyone has a good selection of expressions to draw on during the exam. Possible answersExpress an opinion: I think.../ In my opinion.../I feel that.../ It's important that...Compare and contrast information: On the one hand... on the other hand.../Ask the other person for their opinion: What do you think? / How do you feel about...?/ Do you agree?Ask for clarification or repetition: Do you mean...?/ Sorry, I don't quite follow you. / Can you repeat that? Agree: That's right. / Yes, and.../ I agree.../ Sure. Disagree: I know what you mean, but.../ Yes, but.../ Don't you also think, though, that...Students can discuss this exercise in pairs or groups, but make sure they are very clear on the correct answers at the end. To extend this, students could rewrite any statements marked B to make them give good advice (see these in brackets below).Answers1 B (In Part Three you should work together and support your partner so both of you have plenty of time to speak.)2 G3 G4 B (Listen to what your partner says and respond appropriately.)5 G6 B (Only discuss the topic given to you for discussion.)7 G**Note that candidates won't necessarily fail if they can't agree or can't reach a conclusion, but it is preferable.3) Students roleplay this part of the exam by working in pairs and discussing the topics on page 125. You can set a time limit of about three minutes per discussion as in the exam. When students finish the first topic, they move on to the next. After they have discussed two or three of the topics you could stop everyone to give some general feedback. Give praise for pairs who are collaborating well. Give feedback on any expressions or if necessary input any new phrases which you think might help their discussions.Photocopiable activity 12.2。
商务英语口语unit 12 Talking about Commission
Part 2 Usefue following sentences about commission and understand their meanings.
1. Selling commission is a sum of money paid to a salesperson for every sale that he or she makes. If a salesperson is paid on commission, the amount they receive depends on the amount they sell. 销售佣金是按照销售量或销售额付给销售员的 一笔钱。如果销售员收取佣金，其佣金额与其 销售额挂钩。 2. In western countries, salespeople work on commission only. 在西方国家，推销员只拿销售佣金。
3. The agent took his commission out before turning in the rest of the money to the exporter. 代理商扣除佣金后向出口商上缴余款。 4. We request you to deduct three items of our commission from the invoice. 请求你方从发票中扣除我们的三笔佣金。 5. Although your base pay is not very high, your commission will be considerable when you sell more flats. 虽然你底薪不高，但是你卖的房子多，你 的佣金会很可观。
14. We shall remit you a 5% commission of invoice value after payment is effected. 货款支付后，我们将按发票金额的百分之五汇 给你方佣金。 15. Please grant us a 4% commission as a special consideration. 请特殊照顾给我们百分之四的佣金。 16. We usually pay our agents a 5% commission of the value for each deal. 通常我们支付给代理人的佣金是每笔交易金额 的百分之五。