人教版高中英语选修9课件：Unit 5 Inside advertising WB Listenin
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4. Which ad targets students? Explain why. Ad 3 “Students, bring a friend and get in for half price!!!”
5. Who do you think the first ad targets? Explain why. People in the Newtown community. “Help us to make Newtown a community to be proud of.”
2. What information do all three ads give? Place, time, date.
3. Which ad targets parents? Explain why. Ad 2 “Come along and see how talented your child is!”
2. Finish your exercises in workbook.
2. The senior students at Newtown High School are having a concert to raise money to help homeless children. Mandy and her friends are in charge of advertising the concert. Listen as they plan their advertisements and then answer the questions.
3. Listen again and complete the chart. In the first column write who the target is; in the second column write the message they will use for each target and in the last column write where they will display each advertisement. One row in each column has been done for you as an example.
Students at Newtown High School
Bring a friend and get in for half price
On classroom noticeboards School radio
Homework
1. Write down the ad in your exercise book.
3. What does Sara think is dishonest? Do you agree or disagree with her? Why? Saying that students can get in for half price, but in fact they raised the price in the first place so they could then halve it to bring it back to the price they wanted to charge.
1. Read the three advertisements and then in groups discuss the questions below.
1. What is the purpose of these advertisements? To persuade people to come to a concert at Newtown High School.
outside the school
Parents of students
See your children School newsletter perform Support your school Help poor homeless
children
Target audience
Message Where to put the ad
1. Before listenቤተ መጻሕፍቲ ባይዱng, discuss these questions in groups giving reasons for your opinions.
1. Would it be a good idea to ban advertising?
2. How can you tell if advertisers are being truthful or not?
3. If companies stopped spending money on advertising, would the goods be cheaper?
4. Does advertising really promote products and services?
2. Mr Hall, a teacher of a senior English class invited the president of an advertising agency to give a talk to his class. When the talk was over, the students asked the president some questions. Listen to the tape and number the questions above in the order that you hear them.
Target Message
Where to put the
audience
ad
People in Newtown
Support your
At bus stops and
community
in shops and on
Help poor homeless the noticeboard
children
1. Who do they want to attract to their concert? Name three different groups of people. Students, parents and other people in the community.
2. Why do they need three different adverts? Each group has different needs and interests so they have to target each group separately.
1. That’s an __e_x_c_e_ll_e_n_t _ question. 2. Good _p__o_in_t__, Ben. 3. Yes, I __u_n_d_e_r_st_a_n_d__y_o_u_r_f_e_e_li_n_g_s_,
but in fact, we’d be a lot worse off without advertising. 4. That’s _a_n_o_t_h_e_r__g_o_o_d_ question.
3. Listen to the tape again and focus on the president’s replies. Before she answers the questions she makes a comment about each question. Complete her comment and discuss why she begins her answer with these comments.
5. Who do you think the first ad targets? Explain why. People in the Newtown community. “Help us to make Newtown a community to be proud of.”
2. What information do all three ads give? Place, time, date.
3. Which ad targets parents? Explain why. Ad 2 “Come along and see how talented your child is!”
2. Finish your exercises in workbook.
2. The senior students at Newtown High School are having a concert to raise money to help homeless children. Mandy and her friends are in charge of advertising the concert. Listen as they plan their advertisements and then answer the questions.
3. Listen again and complete the chart. In the first column write who the target is; in the second column write the message they will use for each target and in the last column write where they will display each advertisement. One row in each column has been done for you as an example.
Students at Newtown High School
Bring a friend and get in for half price
On classroom noticeboards School radio
Homework
1. Write down the ad in your exercise book.
3. What does Sara think is dishonest? Do you agree or disagree with her? Why? Saying that students can get in for half price, but in fact they raised the price in the first place so they could then halve it to bring it back to the price they wanted to charge.
1. Read the three advertisements and then in groups discuss the questions below.
1. What is the purpose of these advertisements? To persuade people to come to a concert at Newtown High School.
outside the school
Parents of students
See your children School newsletter perform Support your school Help poor homeless
children
Target audience
Message Where to put the ad
1. Before listenቤተ መጻሕፍቲ ባይዱng, discuss these questions in groups giving reasons for your opinions.
1. Would it be a good idea to ban advertising?
2. How can you tell if advertisers are being truthful or not?
3. If companies stopped spending money on advertising, would the goods be cheaper?
4. Does advertising really promote products and services?
2. Mr Hall, a teacher of a senior English class invited the president of an advertising agency to give a talk to his class. When the talk was over, the students asked the president some questions. Listen to the tape and number the questions above in the order that you hear them.
Target Message
Where to put the
audience
ad
People in Newtown
Support your
At bus stops and
community
in shops and on
Help poor homeless the noticeboard
children
1. Who do they want to attract to their concert? Name three different groups of people. Students, parents and other people in the community.
2. Why do they need three different adverts? Each group has different needs and interests so they have to target each group separately.
1. That’s an __e_x_c_e_ll_e_n_t _ question. 2. Good _p__o_in_t__, Ben. 3. Yes, I __u_n_d_e_r_st_a_n_d__y_o_u_r_f_e_e_li_n_g_s_,
but in fact, we’d be a lot worse off without advertising. 4. That’s _a_n_o_t_h_e_r__g_o_o_d_ question.
3. Listen to the tape again and focus on the president’s replies. Before she answers the questions she makes a comment about each question. Complete her comment and discuss why she begins her answer with these comments.