第四章 包装和唛头

Section 2 Marking of package 包装上的标志
• 1. Shipping mark运输标志/唛头
• Shipping mark is the most important which should be discussed and agreed on by both parties.
• Warning mark also called dangerous cargo marks are used to remind the cargo handlers to take necessary safety measures. They are stenciled clearly on outer packages with warning phrases.
3.1.2 Requirements for outer packing
• Transportation requirements,运 输要求
• Product requirements,产品要求 • Distribution requirements.分销要
求
Case study 4-1
• A Chinese importer purchased some flammable liquid chemical raw material from a French exporter. When the shipment arrived at the destination, it was found that there was a slight leakage caused by the defect in a few packages. The importer failed to take any measures to prevent the damage from expanding. As a result, the leakage worsened after the warehousing and led to a self-ignited fire. The importer lodged a claim against the exporter for full compensation of the total loss, but was refused. Why?
• 唛头中不允许拔出广告性宣传语或图案。
2. Indicative mark指示性标 志
• It refers to the symbols or words that indicate the nature of the contents of the package and instructions to facilitate the smooth handling of the cargo that needs special care.
• 国际规范化组织引荐运用规范运输标志： 共四行，每行不超越17个字母，不带有 任何图表。
Standardized shipping mark 规范唛头
• Abbreviations of consignee or buyer.收货人货买方的称号缩写
• Reference number.参考号 • Port of destination.目的地/港 • Package number.包装件数
收货人
目的港
整批货物600件 中的第一件 合同号
三角形的运输标 志
整批货物总共 600件
(2)General requirements for
shipping mark
• It is not wise to design the shipping mark complicatedly.
• 不建议设计复杂的唛头。
第四章 包装和唛头
2021年7月日星期五
Section 1 Packing
• 1. Factors influencing the nature of packing影响包装的要素
• (1)Value of goods产品价值 • (2) Nature of the transit运输性质 • (3) Nature of cargo货物性质
• 条形码是由粗细距离不等的黑色条纹加上其 下方的数字所标示的商品称号、规格、原产 地和价钱等外容。
(1) UPC
• Universal Product Code is a 12digit unique code for products by to scan.
• It has five versions, UPC version E is the most common but smaller in which it drops out 〝0〞.
• 一些货物因自身特性，需求在包装上 用复杂的图形或文字提示人们操作中 应留意的事项。
紧急出口 EXIT
滑动开门 SLIDE
滑动开门 SLIDE
推开 PUSH
拉开 PULL
WATERPROOF 防潮
THIS SIDE UP 此端朝上
FRANGIBLE 易碎品
NO HOOKS 禁用钩
3. Warning mark正告性标志
3.2 Sales packing
• Sales packing is also called inner packing, small packing or immediate packing.
• 销售包装也称内包装、小包装或直接 包装。
Kinds of packaging
• Hanging type悬挂式, piling type堆 叠式, portable type携带式, one-off type一次性, Zip-top/ Ring-pull type 易拉式, Spraying type放射式, complete-set type成套式包装, gift packaging type礼品包装.
• (4)Compliance with customs or statutory requirements契合海关和法定 要求
• (5)General fragility of cargo商品的易碎性
• (6)Variation in temperature during the course of the transit运输中温度的多变性
• 特定出口商品运用国外客户指定的商 标或相似标志。
Case study 4-2
• A company concluded a sales contract with B, stipulations in contract as: packed in cartons of 30 tins each. A supplied the whole goods, but part of which were packed in cartons of 24 tins. B refused to take the whole goods. Did B have rights to do so?
2. Functions of packing
• (1)Protective 维护 • (2)Storage 贮存 • (3)Loading and transport 装载和运
输 • (4)Sales function 销售 • (5)Promotional function 促销 • (6)Service function 效劳 • (7)Guarantee function 保证
• The position should be proper and color should be durable.
• 唛头位置适宜、颜色耐久。
• No advertising propaganda words and pictures are allowed to be inserted into the marks.
(2) EAN
• EAN is an international product marking bar code standard being 13-digit in global trade.
• China adopted EAN in April, 1991. The bar codes with 〝690 〞, 〝691〞, 〝692〞 mean that the products are made in China.
• 也称风险品标志，用复杂的图形或文字 提示操作时应采取平安措施。
留神火灾—易燃物质
留神火灾—氧化物
留神爆炸—爆炸性物质
4. Supplementary marks补充性 标志
• Supplementary marks are any official marks required by authorities, such as country of origin, weight and dimensions, etc.
3. Types of packing
• 3.1 Transport/Outer packing运输 包装或外包装
• 3.1.1 Category • According to methods of
packing: • Cases, drums/ casks/
hogsheads/ barrels, bags, bundles/ bales, crates/ skeleton cases, containers.
• 是一些官方机构所要求的标志，如原产 国、重量体积等标志。
5. Product code条形码
• The product code label is the standard bar code symbology for product marking, composed of black and white lines of different widths and spaces with figures underneath which indicate the name, specifications, origin and price of the product.
(1)Components of shipping
mark
• ISO has suggested a standardized form of shipping mark which has four lines in total with no more than 17 letters in each line and contains no graphs.
• 在产品自身或其内外包装上均不显示其消费 国别和消费厂商的称号。
3.3.2 Manufacturing brandname goods
• Means certain export commodities use the trade marks designated by the clients or bear the name of the buyer’s firm or related signs.
• (7)Ease of handling and stowage操作和贮 存的便捷性
• (8)Insurance acceptance conditions保险的 要求
• (9)The size of the cargo and its weight货物 的尺寸和重量
• (10)Marketing considerations营销思索
3.3 Neutral packing & manufacturing brand-name goods
中性包装和定牌
• 3.3.1 Neutral packing
• Makes no mentions at all of the name of the country producing the goods and the name of the manufacturer on the commodity and on the outer and inner packages.