unit_7 Sales
Unit 7 sales promotion
• Dear Sirs, • We are pleased to send you with this letter a copy of our current pricelist for canned mushroom in different variety and flavors. Our canned mushroom has a strong appeal for customers and is universally acknowledged.
Patterns &Substitutions
• 2.cater for sb/sth :provide what is needed or desired by sb/sth • cater to sb/sth • --The quality of our products is quite good, and the design caters for/to the mass market in Japan. • --We would like to remind you that products which patterns don’t cater for the popular taste cant sale fast here.
• • •
• structure of such promotion letters shall be: First, review previous good cooperation Second, add a favorable comments on the goods Third, also the most important part, put forward more favorable terms and conditions, such as a generous allowance. In the end, express your expectation for a new order.
Unit 7 sales promotion
Contents
1.introduction of goods parison of goods 3.offering favorable terms 4. advices and recommendations Attention 1.To make the letters more personal 2.Represent the offer from the view of the
Keep the letter short, otherwise it may not be read
Catch the reader’s interest in the opening paragraph
Give the letter an attractive look and make it as personal as possible
在介绍商品或服务的特性和好处之后，可以用事实加 以证实，如：权威机构的鉴定结果、权威人士的论证、 用户的反馈等。
最后说明定购的方法或者查取相关信息的途径。
Expressions
1.介绍促销商品,使对方产生兴趣 to be made of, to be popular with customers, to sell well, to meet with warm reception, To be moderate in price, elegant in style,
Notes to Letter 1
1. Top 500 private enterprises 民营企业500强 2. successively: adv.接连; 相继 3. licensee n.获许可的人, 领到执照的人 4. OfficeMax Inc: is an office supplies retailer founded in 1988 and headquartered in Naperville, Illinois. It is the third-largest office supplies retailer in the USA, behind Staples and Office Depot.
郑州市七年级英语上册Unit7Howmucharethesesocks重点归纳笔记
郑州市七年级英语上册Unit7Howmucharethesesocks重点归纳笔记单选题1、—________ is it from your home to the bank?— Three miles.A．How farB．How muchC．How soonD．How long答案：A句意：——从你家到银行有多远？——三英里。
考查疑问副词辨析。
how far多远；how much多少，多少钱；how soon多久以后；how long多长时间。
结合答语“Three miles.”可知应针对距离进行提问，故选A。
2、—What’s ________ and ten?—It’s sixty.A．sixtyB．fiftyC．seventyD．thirty答案：B句意：——50加10是多少？——60。
考查数字运算。
sixty60；fifty50；seventy70；thirty30。
根据“What’s...and ten?”和“It’s sixty.”可知，50加10是60。
故选B。
3、The clothes store ________ nice skirts to girls.A．sellB．saleC．sellsD．sales答案：C句意：服装店卖漂亮的裙子给女孩。
考查动词时态。
sell卖，动词原形；sale售卖，名词；sells卖，动词单三；sales销售额，名词。
分析句子可知，句中缺少谓语动词，句子用一般现在时，主语是“The clothes store”，谓语动词用单三。
故选C。
4、—Can I help you?—_________.A．Thank youB．Yes, please. I want a penC．You’re welcomeD．I’m sorry答案：B句意：你要买点什么？/我能为你做些什么？---是的，我想要只钢笔。
A. Thank you谢谢；B. Yes, please. I want a pen是的，我想要支笔；C. You’re welcome 不客气，不用谢；D. I’m sorry对不起。
汽车行业英语教学课件unit 7 After-sales Service
NOTE to Reading A
1. Inform the insurance company as soon as you can after the damage to your car has occurred.
您的车一有损坏，立即通知保险公司。 2. Keep safe all documents that are relevant to the claim, and make sure the staff of the insurance company can get in touch with you when necessary.
Xiao Li: Hello, this is Ford Sales Division. What can I do for you? Mr. Song: Hello. I bought a car from your company about a year ago. But now it seems something is wrong with the battery. Xiao Li: Can you give me more details? Mr. Song: Well, I’ve been in Shanghai for the last two months and left my car parked in a garage. When I came back, it was difficult to get it started. Xiao Li: Well, batteries are not happy at low temperatures, especially when they aren’t being used for long period. Mr. Song: Then what should I do?
人教版英语八年级下册Unit-7第七单元测试题含答案
Unit 7 What's the highest mountain in the worl d?第二部分基础知识运用（30分）四、单项选择请从下列各题所给的A、B、C、D四个选项中选出一个最佳选项，并将其字母代号填入题前括号内。
(共15小题，计15分)( )21. Now please put some oil in the pan and fry the meat ___________.A. gentleB. carefulC. finelyD. lightly( )22. Wait a moment, please. It ______ about five minutes to prepare your dishes.A. spendsB. costsC. will payD. will take( )23. The Beijing roast duck smells ________.A. brightB. badlyC. niceD. well( )24. What do you think ________?A. we should doB. should we doC. we should goD. should we go( )25. I don’t know _____ I am free this afternoon.A. thatB. ifC. whatD. which( )26.—Anything else?—_____________.A. No, that’s all.B. No, some pies.C. Sure, that all.D. OK, I’m full.( )27. I’m very _______ with what ________ at the meeting.A. pleased; he saidB. pleased; will he sayC. Pleasant; he will sayD. pleasant; he spoke( )28. Jane studies Chinese ________.A. enough carefulB. enough carefullyC. careful enoughD. carefully enough( )29. My uncle often teach me _________ kind to others.A. beB. to amC. to beD. become( )30. A good breakfast ________ the body strong.A. letsB. hasC. keepsD. wants( )31. He has two sons. One is a teacher. _______ is a doctor.A. OtherB. The otherC. AnotherD. Others( )32. He walks as ________ as an old man.A. slowB. slowerC. slowlierD. slowly( )33. Could you tell me _______ the Internet?A. how to searchB. how searchC. how can I searchD. how searching( )34. There is a table _______ two over there.A. toB. atC. forD. in( )35. Is it polite ________ noisily or quietly?A. eatB. to eatC. eatsD. eating五、完形填空请认真阅读下面短文，然后从各题所给的A、B、C、D四个选项中选出一个最佳选项，并将其字母代号填入题前括号内。
新职业英语2_Unit7【优质PPT】
新职业英语
Listening & Speaking
4
Warming-up
1
Reading A
2
Reading B
3
Language Lab
7
Language Lab
7
Writing
5
Mini-project
6
Language Lab
7
Entertainment
8
Task 1
Task 2
Reading A
7 Ultimately, the strength of online and cross-channel retailing comes down to effective use of the Internet and e-commerce platforms. As e-commerce and technology continue to improve, more and more businesses are relying on e-commerce platforms to gain a greater understanding of their customers, cut costs, and run operations more efficiently.
telephone selling
Notes
Personal selling: 人员推销/个人推销 is a two-way communication between the seller and the buyer usually face-to-face, via the Internet, the phone and the correspondence. Unlike advertising, a personal sales message can be more specifically targeted on individual prospects and easily altered if the desired behavior does not occur. Personal selling, however, is far more costly than advertising and is generally used only when its high expenditure can be justified.
《实用商务英语》Unit7
• Pre-reading Discussion:
• 1. In your opinion, what kind of role does marketing play in business? • 2. Try to list at least three marketing strategies that you have already learned and discuss with your partner about their advantages and disadvantages.
Hale Waihona Puke • 5 These three strategies are appropriate alternatives for any organization. • 6 The first major factor is the nature of the market competition facing the organization. • 7 The second major factor is the quality of the products/services offered. • 8 The third major factor is the revenue strategies that the managers may desire to pursue. • 9 These factors may be summarized and put into decision model for an administrator to use in deciding which general marketing strategy his/her organization should use.
商务英语视听说听力原文马龙海第七单元
商务英语视听说听力原文马龙海第七单元Marlon Hai unit 7- Marketing and SalesMarketing and sales are crucial aspects of any business. Effective marketing and sales strategies can help a company increase revenue and profit margins in a competitive market. In this unit, we will look at the key concepts and techniques involved in marketing and sales.Marketing is the process of identifying customer needs and wants and developing a strategy to promote and sell products or services to meet those needs. The four Ps of marketing are product, price, promotion, and place. Product refers to the actual goods or services that are sold to customers. Price is the amount that customers pay for a product or service. Promotion includes all the activities that are used to promote the product, such as advertising, sales promotions, and public relations. Place refers to the distribution channels through which the product is sold and delivered to customers.Sales, on the other hand, involves the actual selling of a product or service to a customer. Salespeople must be knowledgeable about the product or service they are selling. They must also be able to identify the needs and wants of the customer and match them with the features and benefits of the product. Successful salespeople also use a variety of techniques to build rapport with customers, such as active listening, asking open-ended questions, and using positive body language.One important aspect of marketing and sales is market research.Market research involves gathering and analyzing information about customers, competitors, and market trends. This information can be used to develop effective marketing and sales strategies. Market research can be conducted through surveys, focus groups, and other methods.Another key concept in marketing and sales is the sales funnel. The sales funnel is a model that represents the various stages that a customer goes through before making a purchase. The stages of the sales funnel are awareness, interest, desire, and action. At each stage, the customer becomes more engaged with the product or service, until eventually they make a purchase. Successful marketing and sales strategies understand the importance of each stage of the sales funnel and use strategies to engage customers at each stage.Finally, it is important to consider the role of technology in marketing and sales. Technology has revolutionized the way businesses market and sell products. Digital marketing, for example, has become increasingly important in reaching customers through channels such as social media, email, and search engine marketing. Salespeople can also use technology to manage customer relationships and track sales performance.In conclusion, marketing and sales are critical components of any business strategy. By understanding the key concepts and techniques involved in marketing and sales, businesses can develop effective strategies to increase revenue and profitability. This includes understanding the four Ps of marketing, the sales funnel, market research, and the role of technology.。
_Unit7单元高频考点总结 课件2022-2023学年人教版英语七年级上册
3.表示说话适用的对象
For lunch, I like hamburgers and salad. 午饭我喜欢汉堡和沙拉。 For girls, we have T-shirts in all colors. 女孩子们可以买到各种颜色的T恤衫。
4. 以……的价格（表交换、价格）
You can buy socks for only 5 dollars each. 你可以买到每双只卖5美元的袜子。
高频考点精讲
考点9：
表感谢的用语和相关回答
表感谢的用语：最常用的① Thanks=Thank you. 除此外还有②Thank you very much ③Thanks a lot ④Many thanks. 回答感谢的用语： 1. That’s all right 2. That’s OK. 3. Not at all.(重点注意，容易搞错) 4. You’re welcome. 注意经常考选择题和同义句变换。
高频考点精讲
考点7：
Here you are.
Here you are. 是固定结构，但在不同的场合有不同的作用和意思。 ①当火车进站停车时，乘务员会对乘客说：“Here you are.”表示“你们到站啦。” ②如果有人在找钥匙，你帮他 / 她找到了，递给他 / 她时你可以说：“Here you are.”表 示“你的钥匙在这儿。” ③当你去公园或者进电影院时，你对检票员说：“Here you are.”表示“你要检的票在 这儿。” ④在商店里营业员对顾客说：“Here you are.”表示“你要买的东西在这儿。”
高频考点精讲考点12：for的一些相关用法1.供……用，给……的
Is this apple for me? 这个苹果是给我的吗？ Here is a letter for your mother. 这儿有你妈妈的一封信。
新编经贸英语口译教程第七单元 市场营销
•
Interpretation Skills ----Idioms
• • 对于以上几种习语在口译时，有何对策？ 习语是国家风俗人情及历史文化背景的反映，其翻译 过程不仅是一个简单的文字解码过程，更是一种语言文 化的传递过程。因此，在习语翻译过程中，除了信息传 递、意思表达的一般问题以外,还会存在因文化不同与社 会因素而产生的更大障碍，口译工作更是如此。 我们在翻译习语时大致有三种处理方法: 一是直译, 二为 意译, 三是在译入语中找出与之意思对应的习语来代替。 为确保所翻译出的语言传达了相对准确的意思和信息， 通常需要在必要时加以补充解释,以防重要的意思和信息 漏译误译。
Sentence Interpretation
(4)财政收入达6.85万亿元，同比增长11.7%。 (fiscal revenue) (5)加快发展连锁经营和电子商务以降低经营成本和 销售价格。 (chain-store operations) (6)在激烈的市场中，国有企业要站稳脚跟，发展壮 大，必须具有一定的核心竞争力。 (core competitiveness)
Unit 7
Marketing
Overview
1. 2. 3. 4. 5. Sentence Interpretation Interpretation Skills Passage Interpretation (E-C) Passage Interpretation (C-E) Extra Exercises
Unit 7
1. 2. 3. 4. 5.
Marketing
Sentence Interpretation Interpretation Skills Passage Interpretation (E-C) Passage Interpretation (C-E) Extra Exercises
商务职场英语Unit上海外语教育出版社含课后答案
g In pairs, write an advertisement for a product or service.
Decide on your target market and how to make your product sound attractive.
h Using the information in your advertisements, try to
➢ This ad appeals to me because . . . ➢ I find it attractive because of . . . ➢ I like the graphics and . . . ➢ It gives me a sense of . . . ➢ It makes me think of . . .
and young. Services like cosmetic surgery work on the same principle. The third type of advertising is known as competitive advertising because the purpose here is to convince people that a particular company’s products or services are better than any other produced by its competitors. In some countries, companies are allowed to mention their competitors by name in their advertising. In other countries, this is not permitted.
新编大学英语 外研社 第二版 1 )Unit 7词组整理
Unit 7词组整理Part one1.number sth. in order of…以..顺序编号2.pick you up for a show接你去看一场演出3.get ready for 为..做好准备4.stand in a queue 排队5.turn up the volume to an unbearable extent把声音调大到一个不能忍受的程度6.talk in a low voice用很低的声音说话7.leave for spl.离开去某地8.plead with sb. to do sth.恳求某人做某事9.answers/keys to sth.某事的答案/关键10.get the admission to a university得到大学入学资格11.have more trust in sb.更多地信任别人12.criticize sb. severely严厉批评13.persuade sb. out of doing sth.说服某人不做某事14.sacrifice..for..为..牺牲..15.pull through渡过（难关）In-class reading1.take sth. as a joke把..当做玩笑2.inhibit one’s development阻碍某人的发展3.confuse A with B把A和B混淆4.take a risk doing sth.冒险做某事5.put sth. into practice把…付诸实践6.risk-taking strategies冒险的策略7.raise the alarm 拉响警报8.an alarming rise in the rate of inflation使人忧虑的通货膨胀率9.in urban areas在城市10.excessive exercise过量的训练11.do one’s reputation a lot of harm对某人的名誉造成很大的损害12.inhibit sb. from doing sth.阻止某人做某事13.take the initiative in doing sth.带头做某事d criticism of sth.对某事委婉的批评15.risk one’s life doing sth.冒生命危险做某事16.sales strategies销售策略17.sth. cross one’s mind划过脑际，突然想起18.earn one’s living by doing sth.以做某事谋生19.tear one’s flesh肉体受到伤害20.be free of/from免受..21.state one’s reasons陈述理由Passage 11.set out a journey旅行出发2.in jest开玩笑地3.the inscription on the stone刻在石头上的铭文4.wage war against/on poverty与贫困作斗争5.rejoiced at doing sth/to do sth..做某事很开心6.regret doing sth/to do sth.后悔做某事/遗憾地做某事7.Such behavior is beneath you.这种行为与你不相称。
新编剑桥商务英语unit_7
A. many aren't suited to it.
B. they aren't passionate.
C. they don’t have the right qualifications. D. of a false perception.
Vocabulary: Sales terms
Match these words (1-7) from the text to their definitions (A-G).
1. sales pitch 2. door-to-door selling 3. a buzz 4. a myth 5. cold calling 6. an air 7. jollies (informal)
A. Making an unexpected phone call or visit to sell something.
- marketing seems more attractive (than sales)
- it isn’t as bad as myths suggest
- unlike marketing, sales is tangible
- it has a direct impact on a company’s results - you meet people and communicate with different personalities
2. Read the article and find out why more people prefer a career in marketing than in sales. Complete the table below with reasons from the text.
综合英语教程第三版Unit-7PPT课件
2. Expressions for trades and professions:
education, science, politics, farming, business, trade, medicine, manual labor, journalism, advertising, the army, the police, industry, banking, transportation
❖ Undaunted: not afraid of continuing to try to do sth in spite of difficulties or danger 顽强 e.g. Undaunted by his first setback, he decided to try once more. What an undaunted girl!
❖ Indebted adj. owing money to someone 负债的
e.g. The restaurant is heavily indebted to the bank.
.
12
❖ anonymous 1) (of a person 人) with a name that is not known or that is not made public 不知姓名的；名字不公开的
pack him off: (informal) to send someone to stay somewhere for a period of time e.g. My parents used to pack us off to camp every summer.
.
9
❖ calling 1 profession; trade 职业; 行业
Unit7salespromotion
Some points in writing sales letters Keep the letter short
Catch the customer’s attention in the opening paragraph
Create a personal tone by using “you”, instead of “all customers”, “our clients”, or “everyone”
Sales Letters
The sales letter is a form of advertising. It aims to sell particular kinds of goods or services to selected types of customers.
The purpose of sales letters are to persuade the customers to buy your product now, or to develop an interest in your product thater, or to keep the name of your organization in customers’ mind, or to get customers to try your product or ask questions about it.
The principle of AIDA in writing sales letters
To capture customers’ Attention To arouse their Interest To create Desire To encourage Action of purchase
秘书英语 Unit_7
•
along with 与...在一起;在...以外。 Tobacco is taxed in most countries, along with alcohol. 除酒之外，烟草在多 数国家也要征税。
• in case 1）假使，倘若，如果：In case she comes back, let me know immediately. 如果她回 来了,立刻告诉我。 2） 免得：Take the raincoat in case it rains. 带着雨衣,以防下雨。 in case of 如果发生。In case of fire, open this safety door.一旦发生火灾,打开这扇 安全门。
Exercise
Typing the minutes of the meeting Rough Draft: After the meeting, a secretary should listen to the tape recording of the proceedings, correct the notes (修改笔记) as needed, and prepare a double-spaced rough draft of the minutes. After the rough draft is approved by the employer/boss （草稿得到老板批准之后）, type the final version. Final Copy: The final copy of the minutes should be prepared in a style consistent with previous minutes (以一种与原来的会议记录一致的风格). But if there is no previous copy to follow, the followings are some guidelines: Center the heading all in capitals（将大写的题目放在中间）. The heading should consist of the name of the group or company. Give the day, date, hour, place, presiding officer, and type of meeting in the first paragraph. Indicate whether the smallest number of members necessary was present. If it’s a small meeting (如果是小型会议), list the names of those attending in a column or double column under the first paragraph. Double-space the text (隔行打印正文) and triple-space between individual items and topics. Single-space resolutions. Use above-paragraph subheadings or margin captions.
Unit 7 要点整理答案
Unit 7 要点整理1.你介意我打开窗户吗？（两种）Would/Do you mind my opening the window? =Would / Do you mind if I open the window?2.一点也不（介意）。
Not at all.3.不介意，你开吧（你做吧）。
No, go ahead.4.你最好不要开窗。
天太冷了。
You had better not open the window. It’s too cold.5.我可以问你一些问题吗？当然可以。
你问吧。
Could I ask you some questions?Certainly. Go ahead.6.打扫院子clean the yard7.洗餐具（两种）do the dishes = wash the dishes8.制作海报make posters9.张贴海报put up posters10.浇花、浇植物water the flowers and plants11.喂养动物feed the animal（feed-fed-fed）12.从……出来get out of 从浴室里出来get out of the bathroom从黑暗的森林里出来get out of the dark forest13.关小声/调大声音（电器）turn… down/turn… up14.打开/关闭（电器）turn… on/ turn …off15.移动自行车move the bike16.立刻,马上（五种）in a minute = right away = right now = at once = in no time17.上学/上课迟到be late for school/class=arrive late for school18.排队等候wait in line=stand in line19.插队cut in line=jump a queue20.排到队伍里join the line21.对某人某事生气get mad/annoyed with sb at sth22.他们在开会。
Unit 7A Sales Confirmation《外贸英语函电》PPT课件
3.The quoting of prices：The way to quote a price in foreign trade is different
from what we do domestically.In quoting prices in foreign trade，trade terms
negotiation in China until the 20th day after the aforesaid time of
shipment.
At the Sellersoption
Quality，quantity and weight certified by the China Commodity
6.Claim：If there is any quality，quantity or weight discrepancy of the goods，the
buyer may raise a claim against the seller within a stipulated period of time.
7.Arbitration：In case no settlement can be reached through negotiation，dispute
may be submitted to arbitration.
8.Shipping documents required.
…
There are still other items of the terms and conditions.In international trade，
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1. sales pitch
2. door-to-door selling 3. a buzz 4. a myth 5. cold calling
A. Making an unexpected phone call or visit to sell something.
B. Excitement. C. Business trips with lots of free entertainment. D. Knocking on doors all day to sell. E. Making a speech to convince people to buy something. F. Something people incorrectly believe to be true. G. Feeling or attitude.
* manager of a company / manager of a charity
2. Read the article and find out why more people prefer a career in marketing than in sales. Complete the table below with reasons from the text. Reasons for choosing marketing
3. Read the text again and answer these questions. 1) In the first paragraph, the writer says it’s easier to start conversations at dinner parties _________. A. if you are in sales. B. if you are in marketing.
C. more people are in sales than marketing.
D. there are more graduates in marketing. 3) One reason Ross Snowdon likes sales more than marketing is because___. A. it’s better paid. C. you meet more people. A. many aren't suited to it. C. they don’t have the right qualifications. B. you see real results. D. you can work on your own. B. they aren't passionate. D. of a false perception.
Stevens says that Toshiba recently had to market its graduate scheme as a sales and marketing programme because ‘we knew sales alone wouldn't attract people’. The gamble paid off. Last year the majority of recruits chose sales, including Ross Snowdon, a marketing graduate. ‘Unlike marketing, sales is tangible. It has direct impact on a company’s results. It’s all about meeting people and communicating with different personalities.’
- sounds better at dinner parties - has an air of glamour (whereas sales has an unglamorous image) - (many graduates believe) you work on creative PR campaigns and go on lots of jollies - marketing seems more attractive (than sales)
6. an air
7. jollies (informal)
另外一些有关销售的表达法： （1）sales quota 销售定额
（2）sales figure 销售数字
（3）sales representative 销售代表 （4）substantial financial rewards 切实的经济问题
Not sold on sales?
‘Hi, I work in sales.’ not a great conversation opener, is it? Not like being a fighter pilot or a director of Medecins sans Frontieres, for example. Unfortunately, a job in sales can’t quite shake off its unglamorous image or associations with something rather dishonest. This all means recruitment problems for graduate employees. On the other hand, marketing – a less direct way of selling a product – is rather more popular as a career choice, and sounds better at dinner parties. Why? Susan Stevens, head of HR at Toshiba, believes that marketing ‘retains an air of glamour’ and that graduates ‘expect to work on creative campaigns with PRs and lots of jollies’. But, on the other hand, sales means ‘door-to-door work and cold calling’. Yet this image is misleading. Sales professionals in the UK outnumber people in marketing by about 200,000. This is partly because those who do fall into sales work realize it isn’t anything like as awful as the myths suggest.
Reasons for choosing sales
- it isn’t as bad as myths suggest - unlike marketing, sales is tangible - it has a direct impact on a company’s results - you meet people and communicate with different personalities - in sales there’s a buzz of a target-driven environment - you can manage millions of pounds of business - make customers happy - it’s incredibly rewarding
C. if you are a fighter pilot.
A. marketing is a better professionrding to the writer, the truth is that _______. B. sales is actually more glamorous than marketing.
Part of the reason why graduates are often not interested in sales is because it isn’t seen as a profession. Clarissa Gent, a chemistry graduate and sales manager at Rackspace Managed Hosting, an IT support firm, says: ‘Careers departments don’t talk about sales and there is a lack of education about the different levels you can go to with it. I always thought marketing seemed more attractive, but it wasn’t the dynamic world I’d imagined. Then I talked to people in sales and realized that it is possible to be passionate about it. It soon became apparent that I was much more suited to sales. Now I speak to customers every day in the buzz of a target-driven environment. It’s fantastic.’ Tom Moody, a commercial director for Proctor and Gamble, says that sales can be ‘managing millions of pounds of business and making sure the customer’s happy. It’s incredibly rewarding.’ Now there’s a convincing sales pitch if I ever heard one!