巧克力包装设计毕业设计

分类号： J59

学院

毕业设计（论文）

{念.七夕}巧克力包装设

计

作者

专业名称：视觉传达

指导教师：

指导教师职称：

目录

摘要2

Abstract 3

With the improvement of living standard, the product of the commercialization of people's lives has become an indispensable part of the traditional festivals of the commercial embodiment of the present design of more rapid development and social progress, which requires a whole different style of partial compliance and features both the decorative application of existing material conditions when creating the perfect space. (3)

第一章毕业设计选题及查找资料 (4)

第一节资料说明与选题 (4)

第二节总结数据、明确任务 (5)

第三节创意及素材的来源 (5)

第二章设计实现的详细步骤 (6)

第一节品牌设计 (6)

2.1.1设计思路 (6)

2.1.3设计过程二 (10)

第二节宣传标语 (12)

2.2.1 设计思路 (12)

2.2.2 设计过程 (12)

2.5.2 设计过程 (14)

2.6.1 设计思路 (14)

第三章设计中遇到的重点与难点、不足与改良方案 (14)

第一节设计中遇到的重点与难点 (14)

第二节设计中遇到的不足与改良方案 (15)

本章小节 (15)

参考文献 (16)

后记17

总结11

参考文献 (12)

后记13

摘要

随着人们生活水平的提高，产品的商业化成了人们生活中不可缺少的组成部分，而传统节日的商业化设计更能体现了现在社会的飞速发展和进步，这就要求各个局部顺从整体的风格和特色同时在装饰时应用现有的物质条件创造出完美的空间。

本次设计想针对七夕情人节巧克力做一次商业化的设计。想就情人节的历史以及文化的背景做一次具有商业化的宣传，打造一个能满足现代人们物质和精神生活的环境，情人在这一天互送巧克力、和花，用以表达爱意或友好。用特定的材料，和新颖的色彩进行合理的搭配，达到让传统节日与商业化和谐统一的原则，营造出一种传统节日在现在都市特有的商业化气氛。

我制作的是以一个爱情故事为主线来表现主题的巧克力包装盒。从两个人相识，相知，相爱的插画表现，连成了一个浪漫的爱情故事。

关键字：情人节浪漫商业设计生活现代

Abstract

With the improvement of living standard, the product of the

commercialization of people's lives has become an indispensable part of the

traditional festivals of the commercial embodiment of the present design of

more rapid development and social progress, which requires a whole different

style of partial compliance and features both the decorative application of

existing material conditions when creating the perfect space.

This design would like to do chocolate for Valentines Day a commercial design. Would like Valentine's Day history and cultural background have to do a commercial publicity, build a modern people to meet the material and spiritual environment, in this day lovers give each other chocolates, cards and flowers to express love or friendship . With specific materials, and new colors for a reasonable match, to enable the commercialization of traditional festivals and the principle of harmony and unity, to create a unique traditional festival in the current commercial climate of the city.

I made a love story based on the main line to express the theme of chocolate

boxes. From the two met, acquaintance, and love the illustrations, and even

become a romantic love story.