贝恩杯商务咨询ppt模板
商务汇报PPT模板 (360)
第四章
竞品战略分析
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竞品战略分析
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➢版权释义 一
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竞品分类分析
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贝恩《贝恩咨询PowerPoint模板及图表库》15- 2页
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商务汇报PPT模板 (69)
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2020 商务汇报PPT模板
ppt template of Business Report
规范化
标准化
有序化
主讲人：
目录
CONTENTS
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商务汇报PPT模板 (370)
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02 竞品分类分析
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01 整体行业情况分析
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02 竞品分类分析
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03 竞品市场现状
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贝恩咨询市场营销customersegmention
Tools:
• To identify
• To achieve
revenue and
differentiation
profit maximizing
and to preempt
strategies
competitors’
moves
• Customer Segmentation
Customer Segmentation
Agenda
• The customer segmentation concept
• Applications
• Customer segmentation steps
– segment customers – choose target segments – create value propositions for target segments – determine profit potential of serving target
• The customer segmentation concept
• Applications
• Customer segmentation steps
– segment customers – choose target segments – create value propositions for target segments – determine profit potential of serving target
•Each customer segment has a unique set of
needs and requires its own value proposition
商务汇报PPT模板 (186)
Doing amazing and awesome is my passion. Join with Us and we’ll make the world in Our Hand. It’s using to make
第五部分
来年展望
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年度工作分析
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年度工作分析
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年度工作分析
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2013贝恩杯咨询案例大赛 初赛试题
The World of Opportunities for Yonghui: A Rising Star in China’s Grocery Retail MarketApril 26, 2013This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consentThe Assignment• Your team has been invited by the management of Yonghui to participate in a preliminary discussion on the company’s strategy in the next 5 years. The quality of your proposal and presentation will largely determine whether you can get into real discussions on a potential 3-month consulting project • To propose Yonghui’s strategy in the next 5 years, your team will need to tell a story, supported by data and analyses, that addresses the following questions:-How will the China grocery retail market evolve in the next 5 years? -Given this market, how should Yonghui think about growth and expansion? -What will be the biggest opportunities and challenges for Yonghui?• This proposal will be due by the end of May 5th, and you may be asked to present these materials to a small group of senior management in the following week • To ensure that your presentation hits the most important points, you have agreed with your team to produce a maximum of 15 slides (not including agenda pages or additional data analyses in backup materials) • To help you quickly get up-to-speed, Yonghui management has kindly shared some reference materials. Though these materials seem to be outdated, the management trusts your team will be able to gather updated and additional data from publicly available sources, such as annual reports, analysis reports, etc. • Good luck!This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consentHKG2013 Bain Cup Case Competition (Round 1)2Reference Materials• China grocery retail market trends identified by Bain & Company • Yonghui story and CEO interview reported by China Business NewsThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consentHKG2013 Bain Cup Case Competition (Round 1)3China grocery retail market has witnessed six major trends in the past decade1 2 3Rapid market growth• Market growing fast with modern trade outgrow traditional • Main drivers are urbanization and income increase4Varied consumer behavior• Consumers generally concerned about freshness, price, safety and health • But specific preferences/ behavior differed by regions and city tiers5Major regional differences• Different regions have significant socio-economic distinctions • City tiers also contribute varied market realities6Fierce competition• All world leading MNC retailers are in China • Chinese retailers are all aggressively expanding beyond home baseHypermarkets taking share• New store openings concentrate on hypermarkets • But some cities also reach saturation of hypermarkets, e.g. SH & BJMulti-format store coverage• MNC hyper players entering community store/ CVS, e.g. Tesco Express • Local players entering hyper/ general merchandising storeHKG 2013 Bain Cup Case Competition (Round 1)This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent41Strong grocery retail market growth, modern grocery retail outgrowing traditionalNote: Modern grocery retail includes Hypermarket, Supermarket and CVS (Convenience Stores) Source: Planet Retail; Bain analysis; Lit-research; Annual reports; Access Asia; Euromonitor; Statistical Yearbook of China Chain StoresThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent HKG 2013 Bain Cup Case Competition (Round 1)52Chinese consumers have specific concerns towards grocery consumptionPURSUIT OF FRESHNESS • Chinese consumers seek fresh foods to use in their cooking • Largely shop for fresh foods at wet markets on a daily basis • Mixed attitudes towards packaged fresh food as they like to pick up the products themselves PRICE SENSITIVITY • Price more important than brands or services“Brand loyalty is much lower than in the West. A price cut or good instore promotion can often sway shoppers.” Financial TimesFOOD SAFETY AND HEALTH PRODUCTS • Food safety is a major concern, especially after2008 melamine scandal• Thorough price comparison before purchase, no matter how small • Promotion seekers (e.g. coupons)• Increasing awareness on food processes (e.g. cold chain) and provenance- Largest modern retailers trusted for meat and deli products traceability• In health categories, Chinese consumers believe the higher the price the better qualitySource: Planet Retail; Lit searchThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent HKG 2013 Bain Cup Case Competition (Round 1)63China is not one market: significant socio-economic differences across regionsNorthwest # of provinces 5 246 19% 97 2,539 North/ Northeast # of provinces GDP （US$ B) GDP growth (04-09) Population (M) GDP/capita (US$) 10 1,907 18% Heilongjiang 454 4,199 JilinLiaoning Gansu Inner Mongolia Beijing Tianjin HebeiChina Overall • # of provinces: 31 • 2009 GDP: US$5.0T • 04-09 GDP growth: 17% • Population:1.31B • GDP/capita: $3,783 • Regions could differ widely onClimate Cultural tradition Dialect Consumer behavior Minority nation mix Logistics infrastructure - Etc.GDP （US$ B) GDP growth (04-09) Population (M) GDP/capita (US$)XinjiangEast 6 1,392 16% 288 4,834 （US$ B) growth (04-09) (US$)QinghaiNingxia# of provincesShanxiShaanxi HenanGDP Shandong GDP JiangsuTibetPopulation (M)Anhui GDP/capita Shanghai Zhejiang Jiangxi Fujian TaiwanSichuan ChongqingHubei HunanSouthwest # of provinces GDP （US$ B) GDP growth (04-09) Population (M) GDP/capita (US$) 5 409 17% 196 2,087YunnanGuizhou Guangxi GuangdongSoutheast 5 994 18% 273 3,6217# of provinces GDP （US$ B) GDP growth (04-09) Population (M) GDP/capita (US$)HKGHainanNote: All data is for 2009, GDP is measured at current price level. China region allocation is based on empirical evidence. Different sources may have different allocation; exchange rate is 6.83 Source: CEIC, National Bureau of StatisticsThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent2013 Bain Cup Case Competition (Round 1)3Different market realities across city tiersTier 1 cities (4) • Highest average household income and large urban population • Economy and political centers • • • • Beijing Shanghai Guangzhou Shenzhen Selecting criteria Tier 2 cities (33) • 2 Municipality cities • 26 Provincial capitals • Other 5 wealthiest cities • • • • • • • Tianjin Chongqing Foshan, Guangdong Qingdao, Shandong Ningbo, Zhejiang Wuxi, Jiangsu Shantou, Guangdong Tier 3 cities (~310) • All other prefecturelevel cities Tier 4/5 cities (~2K) • County cities • CountiesShare of retail sales (est.)Example cities• • • • • •Baoding, Hebei Anshan, Liaoning Nantong, Jiangsu Siping, Jilin Yantai, Shandong Mianyang, Sichuan• Jiaozhou, Shandong • Jimo, Shandong • Changhai Xian, Liaoning • Benxi, Liaoning • Longjiang, Heilongjiang • Raohe, Heilongjiang • Tonghua, Liaoning • Zunhua, Hebei36%64%HKG 2013 Bain Cup Case Competition (Round 1)Source: Lit search; NielsenThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent84Foreign and local players have different strengths/ strategy focusesFOREIGN PLAYERS • National footprint • Largely focused on hypermarket format • Attractive commercial model leveraging operating know-how • Formerly benefitted from privileged treatment by local authorities-Low rent -Forbearance vs. regulation infringementLOCAL PLAYERS • Regional footprint • Largely focused on supermarket format • Knowledge of local market • Strong relationship with local authoritiesSource: Lit searchThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent HKG 2013 Bain Cup Case Competition (Round 1)95In China, hypermarket is taking share from supermarketSource: Lit-research; Annual reports; Access Asia; Euromonitor; Statistical Yearbook of China Chain Stores; Bain analysisThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent HKG 2013 Bain Cup Case Competition (Round 1)10Domestic players are moving towards HM format, while MNCs began to try formats beyond HMWHILE DOMESTIC PLAYERS ARE MOVING TOWARDS HM FORMAT…… MNCS BEGAN TO TRY FORMATSBEYOND HM6Reference Materials•China grocery retail market trends identified byBain & Company•Yonghui story and CEO interview reported byChina Business News永辉超市：生不要碰，熟不要放•下午3点钟，还是上班族的办公时间。
贝恩咨询行业分析-RetailCo1
•Approach
Revising the Mix of Businesses
•Retail Co businesses were evaluated along three groups
of criteria
•Market Attractiveness
• Market size • Market growth • Segment returns • Segment profitability trends
• Rapidly growing channel with high returns.
Need to invest to capture market share and improve operating efficiency
• Large potential market with opportunity to
•Understandable: •Communicates a clear and compelling approach to the business •Will be fully valued by analysts and shareholders
PPT文档演模板
贝恩咨询行业分析-RetailCo1
•France
• Overcapacity in segment, losing market
strategy
PPT文档演模板
贝恩咨询行业分析-RetailCo1
PPT文档演模板
• Background • Approach • Conclusion • Implementation • Results
Agenda
贝恩咨询行业分析-RetailCo1
Approach
商务咨询洽谈PPT模板
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HUANXIANG PPT
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When tomorrow turns in today, yesterday, and someday that no more important in your memory, we suddenly realize that we are pushed forward by time. This is not a train in still in which you may feel forward when another train goes by. It is the truth that we've all grown up. And we become different.
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HUANXIANG PPT
商务报告演示PPT模板
THIS IS A INFOGRAPHIC
MERCURY
Mercury is the smallest planet
MARS
Mars is a cold place, not hot
VENUS
Venus has a beautiful name
NEPTUNE
Neptune is the farthest planet
03.
ANALYSIS
You could describe the topic of the section here
04.
CONCLUSION
You could describe the topic of the section here
“This is a quote. Words full of wisdom that someone
not hot
JUPITER
It’s the biggest planet in the Solar System
SATURN
Saturn is the ringed planet and a gas giant
NEPTUNE
Neptune is the farthest planet from the Sun
NEPTUNE
Neptune is the farthest planet
If you want to modify this graph, click on it, follow the link, change the data and replace it
4,498,300,000
Big numbers catch your audience’s attention
商务汇报PPT模板 (108)
括法律诉讼在内的途径来维护本人的合法权益。 • 通常情况下，允许个人及非商业使用转载，但是请标注作者和链接。
➢ 侵权行为 一
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• 本文档适用所有相关企业或单位或个人，可应用于为一般企业和个人，您可自行下 载自行使用，文字表格可根据您实际情况而做进行随心更改，可删减或增加内容。 本文档版权所有，只可使用，不可售卖、传播、出租、分销、发布，禁止把作品纳 入商标或服务标记，望遵守，不便之处请见谅。请尊重他人的劳动成果，编辑者获 得的劳动成果来之不易，谢谢配合！作品可以让第三方单独付费或共享免费下载。 感谢您对此文档的下载使用。
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HELLOTHERE
Te x t T i t l e H e r e
Tex t Title
传播其作品的； （8）制作、出售假冒他人署名的作品的。 （9）其他侵犯著作权以及与著作权有关的权益的行为；
贝恩咨询模板PPT课件
Concept Diagrams
Templates and maps available after slide 122
Editing tips found in Visual Enhancement
Manual
Circular Flows
Box arrows
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BOS
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This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
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BOS
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This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
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贝恩咨询ppt模板
Industries of Yonghui's subsidiaries
2% 3% 3%
Commodity retail 20% commodity delivery Property rental Supermarket advertising 72% investment
Subsidiary (Co. Ltd)
strategy
Team: Members: School Email:
Contents
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商务沟通技巧培训讲座PPT模板(完整版)
两腿姿势
双腿分开：稳定和自信 两腿交叉：害羞胆怯或
不热情不融洽 并拢双腿：正经、拘谨
微笑
“你的『面部表情』告诉对方你心
里的感受，而身体上的动作则显
示你的感受有多强。
”
在职场人际交往中微笑是非常重要的面部表情，微笑沟
通与个人形象紧紧相连，其带来的价值往往超过完成工
作本身。
眼睛的 沟通
眼睛是灵魂之窗。人的一切 情绪、态度和感情的变化， 都可以从眼睛里显示出来。
沟通技巧培训
商务沟通技巧培训讲座PPT模板
本模板有完整的逻辑框架，内容详实，稍作修改可直接使用
授课人:XXX
时间:201X年X月
1
CONTENTS
目录
01
口头沟通
02
倾听技巧
03
04
05
书面沟通
非语言沟通 协调各类关 系的沟通
沟通的含义
沟通是人与人之间、人与群体之间思想
与感情的传递和反馈的过程，以求思想 达成一致和感情的通畅。沟通是为了一 个设定的目标，把信息、思想和情感， 在个人或群体间传递，并且达成共同协 议的过程。
声音 38%
语言 7%
肢体 55%
通过身体语言实 现的沟通，称作 非语言沟通。
也可以说是身体语言 沟通。
01 口语沟通是间断的，身体语言 的沟通是一个不停息，不间断 的过程。
02 身体语言的速度，可以自己掌 握，可快可慢。
03 身体语言可以很容易学习，口 语学习则不然。
04 身体语言具有简约沟通的特殊 功能。
提出问题的同时提出解决方案。 对你提出的建议有相当把握时，不妨表
现出「信心十足」的模样。 提出你的观点、建议时要「简明扼
贝恩咨询分析方法-Ratioanaly
Is the company able
to meet its long-term obligations?
BOS
7
Ratio Analysis
Profitability Ratios - Definitions
Profitability ratios use line items from the income statement.
capital
Liquidity
•Current ratio •Quick ratio
Coverage
• Interest
charge
•Fixed charge
coverage
How well does the company manage costs
relative to revenues?
How effective is the
Earnings before interest and taxes Sales
Profit after tax Sales
Taxes Profit before tax
* This is not a profitability ratio, but it does impact ROS
BOS
8
Ratio Analysis
•Extraordinary items, because they are for unusual events, such as
discontinued items or asset sales, are excluded when we analyze the performance of the base business
BOS
3
贝恩公司商业模式(英文版)(ppt 61页)
Costs
• Incur unnecessary
costs
• Forgo opportunities
to capture synergies
Incorrect Business Definition
Correct Business Definition
6%
4%
Drinks
If we define a business incorrectly...
ROS
4%
Cider
2%
ROS
Red Ale 3%
2%
Fizz
Cider
1%
ROS/RMS
• The underlying
• Do not transfer
experience
• Underinvest in
important R&D initiatives
Customers
• Neglect profitable
customer segments
• Over-invest in
unprofitable customers
configure our manufacturing plants?
bc
BOS CU7121997ECA 6
Copyright© 1998 Bain & Company, Inc.
Business Definition
Consequences of Incorrect Business Definition
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Jiangsu &Anhui Chongqing SM：60 HM：9 CVS：10 LC：1 LS：2 Fujian SM：45 HM：19 CVS：40 LC：2 LS：5 SM：9 HM：13 CVS：1 LC：1 LS：1
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Revenue of main subsidiaries
Revenue (thousand Yuan) 900 600
Net profit of main subsidiaries
1% 16%
300
26%
57%
0
Fujian Yonghui Supermarket Co,Ltd 825
Fujian Minhou glorison Co, Ltd 409
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• • • • • SM: supermarket HM: hypermarket CVS: community store LC: logistics center LS: logistics subsidiary Northeast Beijing SM：9 HM：14 CVS：2 LC：1 SM：0 HM：5 CVS：2 LC：1plan
2013 Case Competition
strategy
Team: Members: School Email:
Contents
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Industry
agricultural products’ delivery processing & delivery agricultural products’ delivery processing & delivery commodity delivery commodity delivery commodity delivery commodity delivery
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Industries of Yonghui's subsidiaries
2% 3% 3%
Commodity retail 20% commodity delivery Property rental Supermarket advertising 72% investment
Subsidiary (Co. Ltd)
Chengdu Yonghui Trade Development Fujian Yonghui Industrial Development Fujian Yonghui Modern Agricultural Development The Strait of Fujian Food Development Anhui Yonghui logistics Fujian Yonghui logistics Fujian Minhou glorison Yonghui logistics
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Henan SM：2 HM：4 CVS：0 LC：1plan
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Yonghui logistics Co, Ltd 301
revenue
Fujitd Fujian Minhou glorison Co, Ltd Yonghui logistics Co, Ltd
Data resource: annual report