[电子教案]商务英语泛读(3)
新编商务英语泛读book3unit1B分析解析
Paragraph 7 － 8
What are the two kinds of deceptive pricing? ➢ Misinterpreted credit terms 信用术语的曲解 ➢ Misinterpreted sale prices 销售价格的曲解 What content does the Consumer Credit
to gain certain amount of profit) ➢ To meet competition sacrifice: to dispose of (goods, property,
etc.) regardless of profit
Paragraph 11 - 13
What is “market share”?
Paragraph six
Why do manufacturers give retail prices for their goods? And why was this sort of behavior abolished later?
Resale price maintenance: is the effect of rules imposed by a manufacturer on wholesale or retail resellers of its own products, to prevent them from competing too fiercely on price and thus driving profits down from the reselling activity. The manufacturer may do this because it wishes to keep resellers profitable. Such contract provisions are usually legal under US law but have not always been allowed since they formally restrict free trade.
《电子商务英语》教案
《电子商务英语》教案章节一：电子商务简介1. 学习目标：了解电子商务的基本概念、历史和发展趋势。
2. 教学内容：电子商务的定义、电子商务的起源和发展、电子商务的类型和特点。
3. 教学方法：讲授法、案例分析法。
4. 教学活动：教师讲解电子商务的基本概念，引导学生了解电子商务的发展历程，分析电子商务的类型和特点，通过案例分析让学生更好地理解电子商务的实际应用。
章节二：电子商务的基本组成部分1. 学习目标：了解电子商务的四个基本组成部分及其功能。
2. 教学内容：电子商务的四个基本组成部分（信息流、资金流、物流、交易安全）及其功能。
3. 教学方法：讲授法、小组讨论法。
4. 教学活动：教师讲解电子商务的四个基本组成部分及其功能，引导学生进行小组讨论，分享各自的理解和观点。
章节三：电子商务的技术基础1. 学习目标：了解电子商务所需的技术基础及其作用。
2. 教学内容：互联网技术、Web技术、移动支付技术、大数据技术在电子商务中的应用。
3. 教学方法：讲授法、实践操作法。
4. 教学活动：教师讲解互联网技术、Web技术、移动支付技术、大数据技术在电子商务中的应用，引导学生进行实践操作，加深对技术基础的理解。
章节四：电子商务模式1. 学习目标：了解电子商务的常见模式及其特点。
2. 教学内容：B2B、B2C、C2C、O2O等电子商务模式的定义、特点和应用。
3. 教学方法：讲授法、案例分析法。
4. 教学活动：教师讲解电子商务的常见模式及其特点，分析各个模式的优缺点，通过案例分析让学生了解电子商务模式的实际应用。
章节五：电子商务的法律和道德问题1. 学习目标：了解电子商务中所涉及的法律和道德问题。
2. 教学内容：电子商务法律体系、网络知识产权保护、电子商务合同法、电子商务税收、电子商务道德规范。
3. 教学方法：讲授法、小组讨论法。
4. 教学活动：教师讲解电子商务中所涉及的法律和道德问题，引导学生进行小组讨论，探讨电子商务法律和道德问题的解决方案。
商务英语阅读(三)教学大纲与考试大纲
湖南应用技术学院商务英语阅读教程教学大纲、外国语学院《商务英语阅读教程（三）》教学大纲课程代码：02 开课学期：第二学年第一学期适用专业：商务英语专业学时：32编写教师：学分：2审核：陈勇、郭俊兰、张霞辉审批：陈勇第一部分说明一、课程的性质、作用本课程是为商务英语专业开设的必修课程。
本课程的作用在于传授学生有关的阅读与技巧，提升学生的商务英语阅读水平与理解能力，扩大阅读词汇，增加英语国家文化背景知识，为学生参加专业四、八级考试及其他形式的英语考试奠定良好的基础。
学生通过有目的、较系统地阅读英语国家纸媒和网媒的精选文章，逐渐掌握泛读的基本技巧，了解一些英美国家的历史、文化、地理、政治、军事、法律、经济、金融、体育、经贸、环保、能源等方面的基本知识。
从而为学生独立阅读各种商务英语文章打下良好的基础。
二、课程的任务与基本要求本课程的任务是提高阅读速度，强调阅读速度与理解能力并重；掌握文章体裁、风格及相应的阅读方法；扩大词汇量，掌握基本句式，较能通顺的翻译句子和段落；较熟练地概括文章段落大意，培养较强的文章分就析归纳能力；较全面的了解英语国家政治、经济、文化、科技等方面的知识；增加英语国家背景知识，增强跨文化交际能力。
本课程重点讲述商务英语阅读的基本原理、阅读技巧和实践方法，侧重于英语学习者语言综合知识的运用。
因而，在本课程的教学过程中，必须使学生真正透彻地领会诸如阅读的过程、图式理论、构词法、猜词技巧、句子与句子的关系、话题与话题句、要旨、推理与判断、文体与风格等阅读理论内涵；要注重阅读理论与阅读实践的紧密结合，处理好阅读速度与理解之间的关系，避免知识的重复和脱节，从而使学生能够得到比较系统而全面的英语阅读基本技能。
三、教学方法建议针对阅读课教学的自身特点，课堂教学应贯穿以学生为主体、教师为主导的教学模式。
在讲解阅读技巧的同时应辅以大量的阅读实践，在大量的阅读过程中体会并掌握各种阅读方法，达到逐渐提高阅读理解能力与阅读速度的目的。
英语泛读3教学大纲
《英语泛读3》课程教学大纲课程代码：070131060课程英文名称：Extensive Reading 3课程总学时：24学时讲课：24学时实验：0学时上机：0学时适用专业：英语大纲编写（修订）时间：2017. 10一、大纲使用说明（一）课程的地位及教学目标英语泛读3是英语专业的专业基础课，主要培养学生通过阅读各种类型的文章来扩大知识面并不断提高阅读速度，同时使学生们的词汇量水平也得到提高。
通过本课程的学习，学生将达到以下要求：1．掌握各种阅读技巧，并能在阅读实践中灵活地运用各种阅读技巧。
2．学习一些构词法的常识，并能在词汇记忆的过程中合理地使用这些知识。
3．掌握一些实用文体的文体特征，在阅读此类文章时能够快速地把握关键信息。
4．通过阅读分析一些经典的阅读文章，把握作者写作意图，了解文章大意并捕捉关键信息。
5．通过大量的阅读习题，不断地提高阅读速度。
（二）知识、能力及技能方面的基本要求1．基本知识：掌握一定的篇章结构知识和构词法常识，对包括实用文体在内的各种文体的文章具备较强的阅读能力，能够在阅读的过程中概括大意、捕捉关键信息、推测生词的词义。
2．基本理论和方法：提高阅读速度的基本理论、阅读篇章整体分析的基本理论、词汇记忆的基本理论3. 基本技能：概括文章大意、捕捉关键信息、推测生词词义等（三）实施说明1．教学方法：鼓励学生利用书上的有关习题对课上要讲解的文章进行预读，在课堂教学中采用启发式的教学模式，将翻译和写作等语言实践活动融入到阅读教学中，从而全方位地检验学生对篇章的理解程度。
2．教学手段：本课程是英语专业的专业基础课，在教学中要合理地使用电子教案和多媒体课件及板书，从而保证在规定学时内高质量地完成教学任务。
（四）对先修课的要求无（五）对习题课、实验环节的要求1．对于重点章节要设计出大量的课后习题，以巩固课堂教学的教学效果。
2．采用主观题同客观题相结合的练习模式，通过大量的语言输出实践来检验语言输入的效果。
大学英语泛读教程3(第三版)-电子教案Unit 11
A Do You Get It?
Multiple Matching
Reread the four paragraph (A-D) in the text.
Which of the paragraphs mentions … __A___ 1. mistakes by fishermen? __B___ 2. species of fish? __C___ 3. flexible laws? __B___ 4. fish that eat other fish? __D___ 5. an environmental agency? __D___ 6. reading material? __A___ 7. fishing in the deepest parts of the sea? __C___ 8. areas where fishing is not allowed?
U11-p.130
Track 25
A look at the official statistics shows us that things are getting worse and worse. The United Nations’ Food and Agriculture Organization issues a biannual report detailing the state of the world’s oceans, and the latest findings don’t make for comfortable reading. Most of the stocks of the top ten fishing species are classified as fully exploited, with some classified as over-exploited, meaning they have been fished at a level that cannot be sustained. Meanwhile, a shocking 90 percent of large predatory fish stocks have been completely wiped out. These include tuna and cod, two of the most popular fish for the dinner table.
大学英语泛读教程3(第三版)-电子教案Unit 12
U12-p.146
Reading Comprehension
Based on the reading text, choose the most appropriate answer to the following questions.
a 1. Why were rotten teeth seen as a sign of prestige? Detail a. Because sweet food was expensive. b. Because dentistry was not cheap in those days. c. Because it was considered beautiful. d. Because only married women had black teeth.
U12-p.144
Track 27
A Kick in the Teeth
Everyone loves a nice toothy grin, right? Well, not the Elizabethan English, apparently. In the 16th century, sweet delicacies were treats available only to the wealthy. For this reason, bad teeth were seen as a sign of prestige and it was not uncommon for society’s richest to blacken their teeth in an attempt to demonstrate their status. As daft as this practice seems, the darkening of teeth was not confined to the 16th century English. For centuries, the Japanese died their teeth black. Although, it was mainly women who did this to demonstrate they had come of age or were married, aristocratic men and soldiers who had been injured also adopted the habit. Unlike the Elizabethans, though, the Japanese were actually looking after the teeth, as the dye provided a coating that protected the teeth from decay.
新编商务英语泛读book 3 unit 1 A
• When strong distaste for a style has set in and it can no longer be sold at any price, the fashion is in its obsolescence stage.
• Besides price-changing, are there any other factor (s) influencing the revenue?
• (customers; competition; general economic conditions; etc.)
• What does a marketer do to ensure an effective price of his product?
Paragraph 9 - 11
• What aspects do the costs and expenses of a product include? (production costs & operating costs) ➢expenditure in making the product ➢employees’ wages ➢shipping charges (运输费用) ➢advertising & selling costs ➢business taxes ➢costs of major accessory equipment & operating supplies ➢research & development costs
《商务英语阅读》3理论教学大纲(供四年制本科商务英语专业使用)
《商务英语阅读》3理论教学大纲（供四年制本科商务英语专业使用）Ⅰ前言《商务英语阅读》(第三册)是外国语学院商务英语专业本科生的一门专业课程，主要面向我校国际商务专业或者相关专业的高年级本科学生。
本课程旨在使商务英语专业的学生更好地适应已经发生变化的国际商务环境，切实提高学生实际运用商务英语的能力。
同时，注重能力培养，主要培养学生的阅读理解能力、细致观察语言的能力、逻辑思维能力、吸收语言知识和文化背景知识的能力、通过阅读获取信息的能力。
此外，本课程还力求培养学生的阅读兴趣、提高阅读技能、养成阅读习惯和扩大词汇量。
为了适应我院学生的实际水平，更好地提高教学质量，现制订商务英语阅读课程教学大纲如下：本大纲适用于四年制本科商务英语专业使用。
现将大纲使用中有关问题说明如下:一为了使教师和学生更好地掌握教材，大纲每一章节均由教学目的、教学要求和教学内容三部分组成。
教学目的注明教学目标，教学要求分掌握、熟悉和了解三个级别，教学内容与教学要求级别相对应，并统一标示(核心内容即知识点以下划实线，重点内容以下划虚线，一般内容不标示)便于学生重点学习。
二教师在保证大纲核心内容的前提下，可根据不同教学手段，讲授重点内容和介绍一般内容，有的内容可留给学生自学。
三总教学参考学时为36学时, 其中理论36学时，实验0学时；理论与实验学时之比36:0。
四教材：《商务英语阅读教程3学生用书》，上海外语教育出版社，叶兴国，1版，2010年II 正文第一章一教学目的介绍课程的目的、范围、学习方法以及考核方式。
通过阅读课文使学生认识教育及其功能。
培养学生逻辑思维和快速阅读的能力，扩展学生的相关商务知识，并使学生掌握一些相关的商务英语表达。
二教学要求(一) 了解教育的意义和功能(二) 了解教育对于社会的利弊(三) 训练阅读速度和理解能力(四) 掌握文章中出现的词语和表达三教学内容(一) 课程设计、教学安排、课程要求的介绍。
(二) 了解教育的意义和现状(三) 教育的利弊(四) 新词汇和表达第二章一教学目的认识并了解跨国公司及其运作，了解企业的社会责任。
大学英语泛读教程3(第三版)-电子教案Unit 9
Track 20
The mudstone was not the only rock to catch Curiosity’s attention. The rover accidentally ran over another stone, dubbed Tintina, splitting it in two. The speckled, white surface of the interior is considered a sign of hydrated minerals – elements caused by water. This further supports the view that water once flowed through the valleys of Mars. Fissures, or cracks, which have been observed and examined in the surface of rocks, also attest to the likelihood of water at some stage in Mars’s history. Other aspects of Mars’s terrain also point to ancient river activity. A low area of land near where Curiosity landed contains multiple features that scientists have said closely resemble geological characteristics in riverbeds on our planet.
Before You Start
《商务英语泛读》课程标准范文
《商务英语泛读》教程课程标准教研室：商务英语专业日期：2011年8月25日《商务英语泛读》课程标准一、课程基本信息1、课程代码：2、课程名称：商务英语泛读3、学时/学分：2学时/6学分4、先修课程：英语语法、听力、口语5、面向对象：商务英语专业专科生6、开课系（部）：经济管理系7、教材、教学参考书：教材是虞苏美主编的《商务英语泛读》一书，高等教育出版社2004年8月第一版。
参考书为《国际商业文化》Charles Mitchell. Shanghai Foreign Language Education Press. 2004. 《实用商务英语阅读》丁丽军和许丽芹. 电子工业出版社.2005. 《新编英语语法》（第三版），章振邦主编，上海译文出版社，2000。
《英语国家社会与文化入门》（上、下册），朱永涛主编，高等教育出版社，1997。
二、课程的性质和任务课程性质：《商务英语泛读》为商务英语专业的专业选修课，主要教学对象为具有初步英语阅读能力的商务英语专业一年级学生。
培养学生掌握阅读和理解商务英语文章的基本技能，获取商务信息的基本能力，为进一步学习后续的商务英语课程，毕业后成为适应社会需要的应用型涉外商务工作者打下坚实的基础。
课程任务：通过学习有关的商务活动的实用语言材料，学生应熟悉主要的商务英语文章类型，提高阅读商务文章的能力。
通过学习，学生应进一步提高基本的听、说、读、写、译的能力。
三、教学内容和要求1.教学内容：《商务英语泛读》课程教学内容分为10个单元，对不同单元的教学要求分别叙述如下（括号内的数字表示相应章节供参考的学时数）。
1.商务简介（2）2.经济问题（2）3.部门与行业（2）4.资本市场（2）5.商务科技与趋势（2）6.商业规则（2）7.人力资源管理（2）8.商业组织（2）9.市场营销（2）10.生产管理（2）2. 教学要求经过本课程的教学与实践，学生在学本课程终结时应达到如下要求1. 熟悉主要商务英语文章的类型。
商务英语泛读讲稿
Unit 3Section one (2 periods)Text A Steps in Entering Business in China1. Teaching aims:(1) let students know about the steps in entering business in China(2) expand the vocabulary2. Teaching content:(1) the steps in entering Chinese business(2) reading skills3. Important and difficult points:(1) understand text A(2) improve the reading skill4. Teaching methods:Communicative and task-based teaching methods5. Teaching process:Step 1: Warm-up questions(1)How many kinds of foreign business are there in China?Step 2: Ask student to read text A and find out the following information(1)the steps of entering business(2)Why is China attractive to many foreign enterprises in terms of investment?Step 3: Explain text A—new words and phrasesEquity 股权Bond\有息债券Float 发行（债券）Consulate 领事馆Appendix 附录Hearsay 道听途说Subsidiary 子公司Circulating funds 流动资金Convertible bond 可转换债券Common share 普通股Step 4: ask students to finish the exercises and check answersStep 5: News from China DailyForeign-invested firms contributes majority of int'l tradeMore than 80 percent of China's processed import and export trade was contributed by foreign-invested companies, according to an industry association report released on Sept 27.In 2010, the total trade volume of imports and exports by foreign-invested companies in China reached $970.9 billion, accounting for 83.9 percent of the total volume in China, according to the report, which was compiled and released by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products中国机电产品进出口商会.The report was released at the China International Machinery and Electronic Products Expo held in the city of Wuhan in central China's Hubei province.Foreign-invested companies have contributed an average of 81.57 percent of China's processed trade since 2001, according to Lu Jinyong, a professor from Beijing's University of International Business and Economics 国际经济贸易(UIBE).By taking advantage of China's cheap labor, foreign-invested companies have managed to reap most of the profits in the import-export industry, Lu said.Step 6: do fast reading: passage A and BSection two (2 periods)Text B No Job to go to?1. Teaching aims:(1) let students understand the story(2) expand the vocabulary2. Teaching content:(1) the reading skills(2)explain the story “No Job to Go to”(3) analyze Dick’s character3. Important and difficult points:(1) practice the reading skills4. Teaching methods:Communicative and task-based teaching methods5. Teaching process:Step 1: warm-up questions1)What job do you want to do in the future?2)What will you do if you lose your job?Step 2: Ask students to read the passage quickly and finish comprehension questions.How does Dick make ends meet?1. pays for his ticket out of redundancy money2. collects his dole weekly from DHSS3. skips tea4. does not pay for drinks in the bar5. reads newspapers discarded by other passengersWhat’s the situation in their home?They have very little furniture and give up TV.Dick wears old suit and worn shoes.How does Dick spend his day outside?Walks slowly along the river, sits in the park and makes friends with dogs, loiters, window shops, watches people go by, reads the papers in public library and sits through the opening hours, tramps back to Waterloo, feeds pigeon, walks past his old workplace, chats with someone he knew, bets on a horseHow does Dick manage to keep his wife in dark?Gets up early every weekday and leaves for work in his office suit with his briefcaseGives jean the same money he always didTells Jean his two ex-colleagues who dropped by his home were firedTells Jean he takes a pay cutDo you think his wife know the truth?Why does his wife pretended not knowing?Dick’s characterconcerned about face-savingstrong sense of self-respectStep 3: Ask students to read the passage loudly and try to do the vocabulary exercise.Step 4: Explanation of text B and ask students to translate this passageStep 5: Reading MaterialAsk students to read the following essay and talk about it.'I Hope You Dance... 'This was written by an 83-year-old woman to her friend.Dear Bertha,I'm reading more and dusting less. I'm sitting in the yard and admiring the view without fussing about the weeds in the garden. I'm spending more time with my family and friends and less time working.Whenever possible, life should be a pattern of experiences to savor, not to endure. I'm trying to recognize these moments now and cherish them.I'm not "saving" anything; we use our good china and crystal for every special event such as losing a pound, getting the sink unstopped, or the first Amaryllis blossom.I wear my good blazer to the market. My theory is if I look prosperous, I can shell out $28.49 for one small bag of groceries. I'm not saving my good perfume for special parties, but wearing it for clerks in the hardware store and tellers at the bank."Someday" and "one of these days" are losing their grip on my vocabulary. If it's worth seeing or hearing or doing, I want to see and hear and do it nowI'm not sure what others would've done had they known they wouldn't be here for the tomorrow that we all take for granted. I think they would have called family members and a few close friends. They might have called a few former friends to apologize and mend fences for past squabbles. I like to think they would have gone out for a Chinese dinner or for whatever their favorite food was.I'm guessing; I'll never know.It's those little things left undone that would make me angry if I knew my hours were limited. Angry because I hadn't written certain letters that I intended to write one of these days. Angry and sorry that I didn't tell my husband and parents often enough how much I truly love them.I'm trying very hard not to put off, hold back, or save anything that would add laughter and luster to our lives. And every morning when I open my eyes, tell myself that it is special.Every day, every minute, every breath truly is a gift from God.Unit 4Section one (2 periods)Text A Dell Cracks China1. Teachindg aims:(1) let students know about direct sell in China(2) expand the vocabulary2. Teaching content:(1) Dell’s direct sell model in china(2) reading skills3. Important and difficult points:(1) understand text A(2) improve the reading skill4. Teaching methods:Communicative and task-based teaching methods5. Teaching process:Step 1: Warm-up questions(2)How many kinds of foreign business are there in China?Step 2: Ask student to read text A and find out the following information(3)the steps of entering business(4)Why is China attractive to many foreign enterprises in terms of investment? Step 3: Explain text A—new words and phrasesdeputy general manager 副总billing system 计费系统eliminate 消除Fortune 财富杂志pay off 付清，取得成功asian crisis 亚洲金融危机retail buyer 零售买家at stake 危如累卵market share 市场份额rosy 美好的fretted 焦躁的internet penetration 网络普及率boon 福利，利益profit margin 毛利Gartner Group 高德纳咨询公司quarter-on-quarter 每个季度不同stated-owned companies国有公司sales pitch 销售语honey-tongued 甜言蜜语Step 4: ask students to finish the exercises and check answersStep 5: News from China DailyForeign-invested firms contributes majority of int'l tradeMore than 80 percent of China's processed import and export trade was contributed by foreign-invested companies, according to an industry association report released on Sept 27.In 2010, the total trade volume of imports and exports by foreign-invested companies in China reached $970.9 billion, accounting for 83.9 percent of the total volume in China, according to the report, which was compiled and released by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products中国机电产品进出口商会.The report was released at the China International Machinery and Electronic Products Expo held in the city of Wuhan in central China's Hubei province.Foreign-invested companies have contributed an average of 81.57 percent of China's processed trade since 2001, according to Lu Jinyong, a professor from Beijing's University of International Business and Economics 国际经济贸易(UIBE).By taking advantage of China's cheap labor, foreign-invested companies have managed to reap most of the profits in the import-export industry, Lu said.Step 6: do fast reading: passage A and BSection two (2 periods)Text B No Job to go to?1. Teaching aims:(1) let students understand the story(2) expand the vocabulary2. Teaching content:(1) the reading skills(2)explain the story “No Job to Go to”(3) analyze Dick’s character3. Important and difficult points:(1) practice the reading skills4. Teaching methods:Communicative and task-based teaching methods5. Teaching process:Step 1: warm-up questions1)What job do you want to do in the future?2)What will you do if you lose your job?Step 2: Ask students to read the passage quickly and finish comprehension questions.How does Dick make ends meet?1. pays for his ticket out of redundancy money2. collects his dole weekly from DHSS3. skips tea4. does not pay for drinks in the bar5. reads newspapers discarded by other passengersWhat’s the situation in their home?They have very little furniture and give up TV.Dick wears old suit and worn shoes.How does Dick spend his day outside?Walks slowly along the river, sits in the park and makes friends with dogs, loiters, windowshops, watches people go by, reads the papers in public library and sits through the opening hours, tramps back to Waterloo, feeds pigeon, walks past his old workplace, chats with someone he knew, bets on a horseHow does Dick manage to keep his wife in dark?Gets up early every weekday and leaves for work in his office suit with his briefcaseGives jean the same money he always didTells Jean his two ex-colleagues who dropped by his home were firedTells Jean he takes a pay cutDo you think his wife know the truth?Why does his wife pretended not knowing?Dick’s characterconcerned about face-savingstrong sense of self-respectStep 3: Ask students to read the passage loudly and try to do the vocabulary exercise.Step 4: Explanation of text B and ask students to translate this passageStep 5: Reading MaterialAsk students to read the following essay and talk about it.1. A for effort!Recognizing that someone tried hard to accomplish something although they might not have been successful.某人尽管努力了但是还是没有成功。
大学英语泛读教程3(第三版)-电子教案Unit 11
Track 25
As an individual, you can also do your part. Make sure you stay informed about this issue and that you know what you’re eating. If you eat fish, make sure you choose species with the lowest impact. Organizations like Greenpeace produce guides that can help you with this. Next, make sure you spread the word. As well as encouraging your friends and family to adopt sustainable eating practices, contact elected officials to put pressure on them. You may think that this will have no effect, but every voice counts! Remember: The quicker we get our act together, the better. Time is already running out in the case of many overfished species. We must act for the good of humanity as well as our oceans.
stocks? Detail
a. contributing to Greenpeace
b. not fishing in areas where endangered fish species give birth
2024年《电子商务英语》教案
《电子商务英语》教案教案《电子商务英语》一、教学目标1.让学生了解电子商务的基本概念、分类和运作模式。
2.培养学生在电子商务环境下的英语听说读写能力。
3.提高学生运用英语进行电子商务活动的能力。
4.培养学生的跨文化交际意识和团队协作能力。
二、教学内容1.电子商务概述：介绍电子商务的定义、分类、发展历程和未来趋势。
2.电子商务运作模式：讲解B2B、B2C、C2C、O2O等电子商务模式。
3.电子商务平台：介绍国内外知名电商平台，如阿里巴巴、亚马逊、京东等。
4.电子商务支付系统：讲解、支付、PayPal等支付工具的使用。
5.电子商务物流：介绍电子商务物流体系、仓储与配送、国际物流等。
6.电子商务营销策略：分析网络营销、社交媒体营销、搜索引擎优化等策略。
7.电子商务法律法规：讲解电子商务合同、知识产权、消费者权益保护等法律法规。
8.跨境电子商务：介绍跨境电商平台、运营模式和策略。
三、教学方法1.讲授法：讲解电子商务的基本概念、分类、运作模式等理论知识。
2.案例分析法：分析典型电子商务案例，使学生了解电子商务的实际应用。
3.情景模拟法：模拟电子商务活动场景，培养学生的实际操作能力。
4.小组讨论法：分组讨论电子商务相关话题，培养学生的团队协作能力。
5.角色扮演法：让学生扮演不同角色，体验电子商务活动中的沟通与协作。
四、教学安排1.课时安排：本课程共计32课时，每周2课时。
2.教学进度：根据教学内容，合理安排教学进度，确保教学质量。
五、考核方式1.平时成绩：包括课堂表现、作业完成情况等，占比30%。
2.期中考试：闭卷考试，考查学生对电子商务基础知识的掌握，占比30%。
3.期末考试：闭卷考试，考查学生对电子商务英语综合运用能力，占比40%。
六、教学资源1.教材：《电子商务英语》教材。
2.辅助资料：电子商务相关书籍、案例、视频等。
3.网络资源：国内外电子商务平台、相关论坛、资讯等。
七、教学效果评估1.学生对电子商务基本概念、分类、运作模式的掌握程度。
英语泛读教程3_课文翻译
UNIT 2 英国人的谨慎和礼貌在许多人看来，英国人极为礼貌，同他们交朋友很难。
但愿下列文字能够帮助你更好地了解英国人的性格特点。
对于其他欧洲人来说，英国人最著名的特点是“谨慎”。
一个谨慎的人不太会和陌生人聊天，不会流露出太多的情感，并且很少会兴奋。
要了解一个谨慎的人并非易事；他从不告诉你有关他自己的任何事，也许你和他工作了几年，却连他住在哪儿，有几个孩子，兴趣是什么，都不知道。
英国人就有类似的倾向。
如果乘公共汽车去旅行，他们会尽量找一个没人坐的位子；如果是乘火车，他们会找一个没人的单间。
如果他们不得不与陌生人共用一个单间时，那么即使火车驶出了很多英里，他们也不会开口交谈。
一旦谈起来的话，他们不会轻易问及像“你几岁？”或者甚至“你叫什么名字？”等私人问题。
像“你的手表是在哪儿买的？”或者“你的收入是多少？”这样的问题几乎不可想象。
同样，在英国，人们交谈时一般声音都很轻、很有节制，大声谈话会被视为没有教养。
在某种程度上，不愿意与他人交流是一种不幸的品质，因为它可能会给人造成态度冷淡的印象。
而事实上，英国人（也许除了北方人）并不以慷慨和好客而著称。
而另一方面，虽然谨慎使他们不易与人沟通,但他们内心还是很有人情味的。
如果一个陌生人或外国人友善地将这种隔阂打破那么一会儿，他们可能会满心欢喜。
与英国人的谨慎紧密相连的品质是英国式的谦逊。
在内心深处，英国人可能比任何人都高傲，但是当他们与别人相处时，他们十分看重谦逊的品质，至少要表现出谦虚的样子。
自我标榜会被认为没有教养。
让我们假设，有一个人非常擅长打网球，但如果有人问他是否是个优秀选手时，他很少会说“是”，不然，人们会认为他很高傲。
他可能会作出类似这样的回答，“不算太差，”或者“嗯，我非常喜欢网球。
”这样的自我贬低是典型的英国式的。
而且当这一品质与他们的谨慎混合在一起时，常常形成一种漠然的气氛，这在外国人看来难于理解，甚至令人恼火。
著名的英国人的幽默感也是大同小异。
商务英语精读(第3册)Unit 4 What Is Marketing
. . .
C. Detailed Explanation
Para 3 What’s the general idea of Para 3? . . .
C Detailed Explanation
Language Points Business Knowledge Knowledge Extension
D Main Points & Difficulties E Homework
A. The Learning Objectives
To learn about the communicative skills of presenting a product; To illustrate the definition, role and operation of marketing; To master the usage of key special terms, words and phrases in this chapter; To grasp the main idea and the structure of the text; To conduct a series of listening, speaking, reading, writing and translating activities concerned with the theme of the chapter.
. .
▪.
C. Detailed Explanation
Section 1: Business Communications
James Wilson is a businessman specializing in textiles in Atlanta. He comes to trade with ABC Foreign Trade Co. Ltd.. Mr. Huang Sijie, an export salesman of ABC Co. Ltd. is authorized to show him around the sample room.
大学英语泛读教程3(第三版)-电子教案Unit 8
The Lld’s Happiest Nations Words to Know: Life; key word: live Further Reading: A Life Without Money
Before You Start
• How do you feel about the area you live in? • Do you prefer the city or the countryside? Please explain your reasons in detail? • Which countries in the world have the highest standards of living? Why do you think so?
U.N. list? __c___ 5. experienced violence between 2012 and 2013?
U8-p.93
Reading Comprehension
Based on the reading text, choose the most appropriate answer to the following questions.
At the other end of the scale, African nations occupied the bottom spots in the survey, with Togo placing rock bottom at 156. The small, West African country was one place below Benin, which it borders. It also finds itself in the company of nations from the other side of the continent, including Tanzania, Rwanda, and Burundi. It is unsurprising to find the latter two nations featuring near the lower reaches of the table, as they have suffered from civil wars and instability over the previous few decades.
商务英语泛读教案
商务英语泛读教案Teaching Notes for Business English Extensive Reading课程内容及目标：Ⅰ阅读理解：能够读懂英语国家出版的中等难度的各种材料和文章（包括新闻电讯与特写、短文、电报、传记、游记及史地科普文章）、难度相当于The moon Is Down 的文学原著、Reader's Digest 等报刊、杂志，以及少年百科全书中各种文章。
阅读速度为80个词/分钟，能了解中心大意，抓住主要论点或情节；能根据所读材料进行推理和分析，领会作者的真实意图。
Ⅱ快速阅读：能在3-4分钟内速读1000词左右的中等难度的文章（生词不超过总词数3%），了解中心大意，根据上下文和构词知识猜测和判断词义。
快速阅读可分为：1、略读：要求以“全景式”浏览全文。
目的是检查对文章大意的理解程度。
重点放在从整体意义上把握作者思维的轨迹。
包括：文章的中心思想、作者的观点、文章的风格、文章的口吻、文章的体裁。
2、寻读：旨在寻找各种特定的具体信息，不要求了解全文大意。
寻读的阅读材料可分为：英语词典，百科全书，年鉴，广告，说明书，图表，旅游见闻，信件，火车、飞机、轮船、浏览车的时刻表，索引，数据，菜单，报刊、杂志，论文、备忘录、报告、讲座等的摘选篇章。
教学环节：1、Reading Skill 2、3、Text 4、V ocabulary Building 5、Cloze 6、Text 7、Fast Reading 8、Topics for Discussion and Reflection。
考核形式：1、V ocabulary 2、Cloze 3、Reading Comprehension 4、Fast Reading教材及主要参考书：《商务英语阅读》总主编：虞苏美高等教育出版社《新编英语教程》（1-4册），王守仁，赵文书主编，上海外语教育出版社，2001年7月版；《新编英语泛读教程（1-4）参考答案》，《新编英语泛读教程》编写组，上海外语教育出版社，1997年8月版；《英语泛读教程1、2》曾肯干等编著，上海外语教育出版社，1998年版；《英语阅读论》胡春洞等编著，广西教育出版社。