工学]12产品创新设计轰动设计界IDEO传奇1

面对观众的创新
——没有最好，只有更好
“深入开发：一个公司创新的秘密武器”
1999年，美国广播公司(ABC)的晚间在线 (Nightline) 节目组带着一个独特的建议来到IDEO。他们想“目 击创新的发生”，并且，如果IDEO愿意展示如何创 造一种产品，他们将现场直播这个过程。
晚间在线节目以特德·科佩尔(Ted Koppel)询问一个更 好的产品设计如何运作开始。
轰动设计界的IDEO传奇
IDEO几乎成了“创新”的代名词，其设计作品不但 美观，更重要的是往往能够真正解决用户的实际问题。 在强调自由大胆的独创精神的同时，IDEO非常注重 设计的流程和方法，而“人机工程学”正是IDEO设 计流程中不可或缺的一个环节。
Industrial Design
Industrial Design concerns itself with the tangible切实的 experience of seeing, desiring, obtaining, and using a product, ultimately defining the user's emotional connection to the object. IDEO's industrial designers are involved with a project from the initial strategic and conceptual design through to the detailed implementation of production, integrating the essential aspects of business factors, human factors, and technical factors identified by the client and design team.
来自百度文库
“就拿一些老套的为我们所熟知的东西作为例子吧。” 他说，“比如购物车，请在5天之内彻底改造它。”
Human Factors
Human Factors specialists apply their knowledge from psychology心理学, anthropology人类学, biomechanics生 物力学, and related fields to enhance people‘s experience through design. As interdisciplinary各学科间 的 design team members, they employ a range of observational and empathic感情移入的 techniques to understand the issues people face. They use this knowledge to frame构成 design opportunities and to create scenarios某一特定情节 and "experiential prototypes" to explore, test, and refine opportunities in context.
Business Factors
IDEO‘s Business Factors group helps clients identify and implement opportunities for innovation. Working as integral project team members, Business Factors specialists facilitate推动 critical decision-making throughout the innovation process. This includes defining the innovation challenge, and identifying relevant assets资产 and competencies能力 that can be leveraged杠杆作用 to achieve success.
They deliver comprehensive mechanical engineering services for all stages of development, complementing their clients‘ core strengths with their own. From fast turnaround转变 proof-ofconcept projects to sustained持续不变的 innovation programs, IDEO engineering distinguishes itself through its quality, creativity, experience, and multidisciplinary包含各种学科的 teamwork.
Mechanical Engineering
Drawing on a history of thousands of products and numerous notable breakthroughs, IDEO‘s mechanical engineers make new connections across diverse不同的 industries and applications.
Business Factors provides strategic services to help clients to enhance their ability to create new ventures 冒险, identify new markets, commercialize technology, and engage从事 best practices for innovation.