英语论文概括、评论、联想和可改进之处S-D_transformation

Summary

This paper mainly takes the methodology of literature review. The literatures

reviewed here include academic papers, books, and website information. The main

field of literatures include: service definition and service characteristics; - goods-

dominant logic versus service dominant logic; and value creation (co-creation). On the other

hand, some small case studies can also be found in this paper.

After the comparing between goods dominant logic and service dominant logic,

this paper suggests the service-dominant logic as a preferred business logic.

Because it

provides a more interactive way of consumption, presents a value-in-use view rather than

value-in-exchange, and requires manufacturers playing a role of assisting customers

in value creating process. For those manufacturers wish to implement the service

dominant logic, this paper suggests them to take innovations on their business, which including the innovations on products/services, business processes, and business

models.

Manufacturers may position themselves to new roles by involving in the

an integrated view may customers’ value creating process. Taking innovations from

help manufacturers to achieve the higher value under service dominant logic. This

paper concluded the ongoing service dominant logic development, after which, offers

a discussion on the implementing of which for the manufacturing companies.

Critical comment

Innovation becomes a most popular issue for today’s economy. The service dominant logic itself represents a view of innovation. Innovated on the principal

business logic, shifting from goods dominant logic to service dominant logic requires manufacturers take innovations go through their entire business processes. The paper mainly takes the organization dimension for innovation, focusing on products and

service、service process innovation and business model innovation.

As an ideology, if S-D logic is going to be applied to the enterprise, it inevitable

needs to put into practice, so as to make it effect. To carry out this transformation, it

needs enterprise's strategic positioning set out, like authority, top-down, from enterprise managers to enterprises in the staff, and then to consumer market of customers, and gradually and orderly in these respects to set up S-D logic framework.

To apply and implement S-D logic needs enterprise organization level, management

level, staff levels, customer level four aspects to begin. To take these four aspects into reform, we can change through the consciousness and behavior two macro levels to

carry out.

Associative thinking