FOLDRITE家具案例翻译(润色版)
家具设计中英文对照外文翻译文献
家具设计中英文对照外文翻译文献(文档含英文原文和中文翻译)原文:Researches and Development of InteractiveEducational Toys for ChildrenAbstract: For Oriented by the teaching philosophy "game based learning", this paper carried out an in-depth research on the interactive mode of children's educational toys. In the research process, it attempted to build a new immersed educational-game scenario for children by using the new interactive technology so as to inspire the children's interest in learning and exploration. The research object in this paper was an interactive educational toy-"funny tap" English learning machine for children. After integrating the design concept of this product from an industrial designperspective, we selected specific interactive technology and completed the engineering. Moreover, we have conducted tests of work principles and effect of usage based on the sample machine. The final result indicated that there is a promising and huge market potential to apply the new interactive technology to development of educational toys.Keywords: Interactive Educational Toys, Interactive Design, interactive mode1.INTRODUCTIONSince 1980s, human beings including the children have entered a digital age. Under the influence of the advanced information, early stage education machines, electronic building blocks, electronic wall charts, and other new toys have become children's new favorites. With the influence of the west teaching philosophy-"game based learning", parents are strongly agreed with such toys for children. These modern educational toys will become the mainstream of toy development due to their promotion of children's learning, practical ability, creativity and imagination.Interaction exists in all things contacted by humans, and interactive design emerged to design a kind of communication and dialogue between human and objects to minimize the "cognitive conflict". As a new design theory, interactive design has a wide range of applications in designing educational toys.2. THE PLAN AND BENEFITS OF THE INTERACTIVE MODE OFCHILDREN 'S TOYSThe rise of various digital technologies, such as voice recognition, 3D video, and virtual reality technology etc., gives new experience to people's perception. The author aimed to apply these new digital technologies to the researches of interactive educational toys design.The plan of the interactive mode of children's educational toys:2.1. Voice InteractionVoice interaction voice includes touch voice interaction, voice command interaction and intelligent voice interaction. Touch voice interaction and voice command interaction have been very common, such as electronic wall charts, televox;intelligent voice interaction is the author's aim to create a genuine dialogue between children and simulation toys through digital technology, to foster children's language ability, particularly in a family with only one child, the children need a "partner" to accompany them to learn and play with.2.2. Video InteractionVideo interaction can be divided into 2D image interaction and 3D video interaction. The former has been broadly used in toys, such as in multimedia courseware, image or video of horse will appear when referring to "horse"; 3D video interaction is the author's aim to apply 3D projection technology in the "play" process, for instance, when referring to a green grassland, a grassland projection will appear so that children feel like being on the grassland, which enhances children's learning experience; meanwhile, this enhanced emotional experience will prolong the memory retention time or even extend to a ultra- long-term memory.2.3. Narrative InteractionNarrative interaction is to conceive a story for the toy and offer a task role for children to make them participate in the story. The steps are shown in Figure 1:Fig. 1. The steps of narrative interactionBased on children's curiosity and imitation psychology as well as the investigation of the games, the author found the correct application of story interaction in educational toys can greatly mobilize children's learning enthusiasm, for example, we conceive an English learning process as treasure hunt activity. In this activity, the words are hidden in the treasure box, and children themselves are explorers, if they put one or a few words together, they will get a treasure box, and they can also make a competition with peers to get the treasure boxes. Through establishment of game theme, selection of roles, and plot development in the activities, children not only increase their knowledge of English, also learn how to get along with peers and develop good self-awareness.2.4. Web Virtual Reality InteractionWeb virtual reality interaction is virtual imaging through network connections, making you feel like your partners sitting, playing and learning with you, to deliberatethe loneliness in the contemporary families, and promote children's learning initiative in the competitive context.Psychological research shows that with respect to the learners, the learning behavior resulting in emotional pleasure experience will produce a positive emotional resonance, thereby enhancing the learners' learning initiative and enthusiasm. The realistic educational-game scenario created by interactive educational toys for children not only brings emotional pleasure experience to children so that learning is no longer boring for them with a purpose of mobilizing the enthusiasm of study and developing creative thinking, but also enhances children's social communication ability to help children establish good social character favorable for their life.3. DEVELOPMENT OF INTERACTIVE EDUCATIONAL TOY—"FUNNYTAP"Parents are head-ached on children's learning English, so we focus on developing an interactive English learning toy to help the children remembering words in game scenario and stimulate their interests in learning English, and training children's hand operation and brain coordination.The development practice procedure of interactive toy for children-"funny tap" is shown in Figure 2 as following:Fig. 2. The development practice procedure of "funny tap"3.1. The development process of interactive concept of interactive educational toy-"funny tap"It is the development process of "funny tap" interactive concept. After investigating the object group of children and parents about their needs of English learning machine, we summarized six key indicators such as security, fun and incentive. Here we mainly describe three models of interactions shaded in Figure 3.To meet the requirement of fun, the author designed a narrative interactive process, as is shown in Figure 3:Fig. 3. The narrative interactive process of "funny tap"The word learning process is conceived as a game of whack-a-mole, imagining there are N mole holes, and there are M letters in a word (i.e. M moles with a letter). If you tap down M jumping moles in accordance with the order, you will get the cheers, if the tap is not correct, it will continue to call "come on"; meanwhile, the action of "tap" is not only funny, but also effective to train children's hands and brain coordination.Voice interaction was prepared by the microcontroller program to control the voice modules. There are two features regarding the "funny pat": one is word pronunciation; the other is the design of the applause and cheering voices for reward and punishment, which help to reach the goal of incentive.In the first stage, video interaction was prepared by displaying the letters on buttons through LED dot matrix character display modules mainly controlled by microcontroller; in the second stage, we provided toy with 3D projector for projecting the whole process in the air to construct a 3D emotional scenario, and the action of "tap" is to tap the projections in the air.3.2. Principle diagram of interactive educational toy for children-"funny tap" The operation principle of "funny tap" is shown in Figure 4:Fig. 4. The operation principle of "funny tap"The system consists of six components, such as voice module, LED indicator, action back module, MCU, power module and LED dot matrix character display module. Among these, the three formers are connected with MCU through 8-bit data bus; LED dot matrix character display module is connected with the microcontroller through the 12C bus. Voice module stores English word pronunciation documents needed in the game, and MCU pronounces the word by controlling the voice module via the bus. LED dot matrix character display module consists of driver chips and the 8*8 LED matrix. MCU bus control LED dot matrix character display module via I2C to show the corresponding English letters. Action back module tests and captures the player's actions during the game for the MCU to judge whether the player conducts normal actions to control the game process.3.3. Appearance design process of interactive educational toy-"funny tap"The following Figure 5 is a design process from sketch, modelling, model-making to the final product and the drawing of the product structure explosion.Fig. 5. Appearance design process of "funny tap"3.4. Interaction testSample of N (N is an odd number) preschool children was randomly selected to test the product's availability, usability and user's willingness of using it. Mainly onsite testing observation and questionnaire survey, and then we improve the product according to the test results.Testing times are equal to or more than I so as to find the products with highest interaction. In the product final trial, most of parents fed back that this toy combined fun and knowledge well and the whole learning process was very smooth and the children were very happy when "learning".4. SUMMARY AND PROSPECTChina is a large country of toy manufacturing, but it still remains in the stage of imitating foreign design, especially in educational toy design. The research and practice of interactive educational toys in this study is expected to give some thought and inspiration to toy designers so as to further promote the development of Chinese toy industry.REFERENCES[I] Liu Zaihua, Children's Social Intelligence, Anhui People's Publishing House, 2008.[2] KARL T. ULRICH, STEVEN D. EPPINGER, Product Design and Developmen,Higher Education Press, 2005.[3] (U.S.) Robert J. stembeg, Translated by Yang Bingjun, Chen Yan, Chow Zhiling,Cognitive Psychology, Beijing: China Light Industry Press, 2006.[4] Zhang Zhcnzhong, Li Yanjun, Classification Research of Educational Toys,Textiles and Design, December 2008 Vol. 12.[5] Li Qiaodan, Xia Hongwen, On the Function of Digitized Bran-training Toys inElementary Education, China Education Informationalization Issuing Department.[6] Song Jun, Researches on Design Principles of Children's Educational Toys,[Online]. Available: [7] Liu Mingliang, " The Principle Production and Purchasing of Electronic Toys", New Era Press, 1992.Toy development and design based on the needs of olderpersonsAbstract:In china, aging and the life-quality of older persons has become today’s important issues of social concern, and how to solve this problem thus turns to be an important challenge in the design and development of supplies for the old. Now, the ensuing ways to solve varied. For instance, the design community has put emphasis on the design and development of the supplies for the old, but a large part of these de signs were for medical care and medical products of the senior person. The designsfor the vast majority of the healthy people in their senior age are rarely involved. In this, I think, for the function of toys, the emphasis on the development of physical and mental health of older persons is the key, so to rethink the development of toys for the old persons in china is one of the ways.Keywords: Toys for the old, Needs design, humane careMentions of the toys, we always unconsciously think of the innocent children, as if toys are just child’s belongings. With the improvement of living standards, emphasis on the toys is constantly improved. To meet the needs of children, various designs are brought out, and then from luxury goods, toys have gradually become the child’s necessities. However, the authorities of the china toy association state that the toy is no longer the children’s only product: toy concept has been extended and functional and practical range of modern toy has been further expanded. Toys not only inspire children, but also become the recreation products for the seniors. The old also need toys that could meet their spiritual needs and enrich their life in later years.1.Status of the development and design of toys for the seniorsIn china, toy for the old is still an industry to be developed. Senior people, as customers, they have needs and also purchasing power, but no targeted toys for them. There are as much as 130 million seniors in china who would be a huge consumer group, but the research and development of toys for old consumers has lagged behind developed country for more than 30 years.In America, the toys designed for the senior amount to 40% of the toy market. The toy market for old persons is more mature. They have many toy stores for the seniors throughout the urban and rural areas. Also our neighbor Japan does well in the development of toys for the old persons, and most toy companies have produced toys for seniors, and continued to introduce new products.2.The meaning of the development of toys for the seniorsRetiring from work, the senior people get more time than before. Besides watching TV at home, they have no many alternative entertainments. Some old people have been for a long period in loneliness. Over time, they are prone todepression, anxiety disorder and Alzheimer’s, seriously affecting their physical and mental health and become burden to children and society.Li guangqing in department of rehabilitation of Beijing Xuanwu Hospital once said: “with age increasing, the function of the body of the seniors gradually degraded, and their reaction will be clumsier. At the same time, retirement from work, the opportunity for the old to use their brain reduces, which further brings the decline of attention and cognitive ability. Except to maintain good habits and moderate exercise, to slow down brain aging, putting hands and brain in work at the same time is the most effective way, which is exactly the function of toys. for people with Alzheimer’s, playing with toys, to some extent, would alleviate the condition.Therefore, toys can develop people’s thinking ability, and improve our intelligence. If the seniors play with toys constantly, the aging of the brain and the Alzheimer’s would be effectively prevented. Medical experts found that to maintain old people’s intelligence, we must first fully protect the brain. In addition to proper nutrition and adequate sleep, the seniors should make most of the brain. Just as Chinese saying tells that”water does not rot, and the door hinge is never worm-eaten “, the more one use his brain, the more sensitive it becomes. Playing with toys is exactly a good way to use the brain. With toys, the old people not only receive more information, at the same time become more optimistic than before, thereby enhancing their immune system function.3.The needs-analysis of toys for the oldWhat is a needs analysis? This approach is to focus on the users’ needs. Users’needs are sources of many new products.What is the demand-design? it is the most front-end process for new product in its life cycle, and decides the success or failure of the new products. Needs-design starts from the businesses and designers’judgment of the market or the needs of users, and ends at planning proposals or technical specifications on description of the product development. Understand the market or user demand is a high-level investment for the success of the product.The development and design of toys for old persons should start from the needs ofthe seniors. Only a real understanding of the old consumers and their psychological and physiological needs can bring toys that give practical cares for the seniors physically and spiritually.Toys for the old should bring human care. Toy design process should be integrated into this concept. The aim of the toy design for the old is enhanced, with seniors-centered design principles, and with the help of analysis on the seniors’physiological psychological characteristics, cultural level and lifestyle. The toy design principle that shows humane care for the seniors is reflected at the same time.(1)Safety firstTo varying degrees, the judgment, cognitive ability and ability to respond of the old people weaken, thus in the process of using the product, they inevitably make mistakes. In case a threat to physical and mental health occurs, they usually are unable to escape the danger. Therefore, toys for the seniors should be fault-tolerant. So that, the old people even make a mistake, there will be no danger. Here the reduction of operation process and the set of message for safe operation is an effective way to ensure the safety of the seniors with toys.(2)Moderate difficultThe design of toys for the old should be of moderate difficulty, and the purpose is to arouse their interest in playing. If too simple, it would not enhance the interest of the seniors and thus would not achieve the aim of exercising the brain; if too difficult, it would be strenuous for them to learn, and consequently cause a sense of failure which is not conducive to their mental health.(3)Easy to identifyThe toy should have a familiar form and an understandable functional theory for the old. It should also be equipped with an interface in keeping with the experience and habits of the seniors. Besides, the toys that need interface design, should take into account the graphic symbols, size, color, clarity of sound, light intensity.(4)Facilitate communicationPeople’s feelings need to vent and exchange, especially for the seniors. For them, emotional communication is indispensable to maintain their vitality, andimprove the quality of life. Playing with toys, there are many ways for the old to choose, such as: taking turns to participate, working together and racing in the game. The development of multiple-persons playing toys is to create a harmonious environment in which they can talk when play. So the core of toy-development is to involve the participants as much as possible. For the participating ways, common collaborative participatory approach is the best, which is more conducive to conversation, and get to know some new friends. In this way the seniors can expand their social circle with emotional exchange.(5)The effect for keeping fitness and developing intelligenceIncreasing with age, people’s organ recession becomes an objective physiological phenomenon. In order to maintain good physical function and mental state, and improve the quality of life, fitness puzzle is a very important content in the lives of older persons. Body-building that can achieve with playing toys is the most basic needs of older persons. Old people by playing intellectual toys can effectively prevent Alzheimer’s disease, so to maintain the flexibility of the seniors’mind is the main direction of the toy development.(6)Cultural connotationsLife experiences bring the old people with more comprehensive concept of life, thus toys with a certain ideological and cultural depth usually put them in recollecting and thinking of issues. Toys for the seniors are different from those for children: a child plays a toy intuitively, while the old emphasize the toy’s inherent fun, and show great interest in the toys with cultural connotations. Of course, this culture must be familiar with the elderly, has gone deep into the ideological deep.Summing up, toys for the seniors have a promising market, for each one of us would inevitably become old. The design industry should make more efforts to improve the living standard of the seniors. One way is to develop toys for the old and help them improve their life quality with theses design. We all know, care for the old is to care for all mankind, and designing from the needs of the old has become an urgent task of today’s society.References:[1]Yang Guanghui. China’s Population Aging and the Industrial Structure [m].Liaoning Science and Technology Press, 2008.7.[2] Wang Lianhai. Chinese Toys, Art History [m], Hunan Fine Arts Publishing House, 2006.8.[3] Wang court. Toys And Innovative Design [m], Chemical Industry Press, 2005.12.儿童家具的人性化设计摘要:本文以儿童家具设计问题为出发点,提出人性化的概念在新的时代环境下的新解释,并指出新的人性化设计原则在儿童家具的设计方法中的实现,分析儿童家具的现状,并提出一些建议。
家具作文范文英文翻译
家具作文范文英文翻译英文:Furniture is an essential part of our daily life. Itnot only provides us with comfort but also adds to the aesthetic appeal of our homes. I personally love furniture that is both functional and stylish.One of my favorite pieces of furniture is my sofa. It's a comfortable place to relax and watch TV or read a book. I also love the color and design of it, which adds a pop of color to my living room.Another piece of furniture I can't live without is my bed. A good night's sleep is essential for a productive day, and my bed provides me with the comfort I need. I also love the design of my bed frame, which adds a touch of eleganceto my bedroom.In terms of style, I love furniture with clean linesand minimalist designs. I find that these types offurniture pieces are timeless and can easily beincorporated into any home decor style. However, I also appreciate unique and quirky furniture pieces that add personality to a room.Overall, furniture is an important investment for any home. It not only provides us with comfort but also adds to the overall ambiance of our living spaces.中文:家具是我们日常生活中必不可少的一部分。
我的奇思妙想折叠小桌作文
我的奇思妙想折叠小桌作文英文回答:My Fantastic Foldable Table.I have always been fascinated by the concept of portable furniture, especially tables that can be easily folded and stored away. This fascination led me to design my own fantastic foldable table that combines both functionality and style.The table features a sturdy yet lightweight aluminum frame, making it easy to move and carry. The tabletop is made of durable plywood with a sleek wood finish, providing ample space for dining, working, or displaying decorative items. The standout feature of the table is its innovative folding mechanism. With a simple push of a button, the table can be folded flat in seconds, reducing its size significantly for easy storage or transportation.When unfolded, the table measures 3 feet by 5 feet, providing ample space for up to four people to dine or work comfortably. When folded, it becomes a compact rectangle measuring just 3 feet by 1 foot, making it easy to store in even the smallest spaces.This foldable table is more than just a functional piece of furniture; it is a true space saver. Whether you live in a small apartment, have limited storage space, or simply want a table that can be easily transported, my fantastic foldable table is the perfect solution.中文回答:我的奇妙折叠小桌。
介绍家里的红木家具英文作文
介绍家里的红木家具英文作文The Timeless Elegance of Rosewood Furniture in My HomeNestled within the cozy confines of my abode lies a captivating collection of rosewood furniture that has been a cherished part of my family's heritage for generations. These exquisite pieces not only grace the various rooms of my home with their timeless beauty but also serve as a tangible connection to the rich cultural traditions that have shaped my identity.At the heart of my living room stands a majestic rosewood cabinet that commands attention with its intricate carvings and lustrous finish. This heirloom piece has been passed down through the generations, each owner adding their own unique touch and story to its legacy. The intricate designs that adorn its surface are a testament to the skilled craftsmanship of the artisans who created it, their meticulous handiwork evoking a sense of awe and reverence in all who behold it.Complementing the cabinet is a beautifully carved rosewood coffeetable, its smooth surface a perfect canvas for displaying cherished family photographs and decorative items. The table's sturdy construction and elegant lines lend an air of timeless sophistication to the room, seamlessly blending the old and the new in a harmonious dance.In the dining room, the centerpiece is a magnificent rosewood dining set, complete with a grand table and an ensemble of matching chairs. The table's expansive surface provides ample space for hosting grand family gatherings and special occasions, where the warmth and beauty of the rosewood create an inviting atmosphere that encourages conversation and connection.Each chair in the set is a work of art in its own right, with intricate carvings and a smooth, polished finish that enhance the overall elegance of the ensemble. The attention to detail in the craftsmanship is truly breathtaking, and I often find myself running my fingers along the intricate designs, marveling at the skill and artistry that went into their creation.Beyond the formal living and dining areas, the rosewood furniture in my home extends to more intimate spaces as well. In the study, a beautifully crafted rosewood desk serves as the centerpiece, its sturdy construction and elegant design providing the perfect backdrop for my intellectual pursuits. The desk's drawers and shelvesoffer ample storage for my books and documents, while the smooth surface is a joy to work upon, inspiring creativity and productivity.Adjoining the study is a cozy reading nook, where a plush rosewood armchair invites me to curl up with a good book and lose myself in the world of the written word. The chair's graceful curves and supple upholstery provide unparalleled comfort, while the rich hue of the rosewood lends a sense of warmth and sophistication to the space.In the bedroom, the rosewood furniture takes on a more intimate and personal role. A magnificent rosewood bed frame dominates the space, its ornate headboard and sturdy construction exuding an air of regal elegance. The bed is flanked by a pair of matching rosewood nightstands, their drawers and shelves providing convenient storage for my personal items and bedtime essentials.Completing the bedroom ensemble is a stunning rosewood armoire, its mirrored doors reflecting the warm glow of the room's lighting and creating an illusion of depth and grandeur. This magnificent piece serves as a testament to the enduring beauty and functionality of rosewood furniture, seamlessly blending form and function in a way that captivates the senses.Throughout my home, the rosewood furniture serves as a constant reminder of my family's rich cultural heritage and the timelessartistry that has been passed down through the generations. Each piece is imbued with a unique story, a testament to the skilled craftsmanship and the enduring legacy of this remarkable material.As I move through the various rooms of my home, I am constantly struck by the way the rosewood furniture seems to imbue the spaces with a sense of warmth, elegance, and timelessness. The rich hues and smooth textures of the wood create a soothing and inviting atmosphere, while the intricate carvings and attention to detail evoke a sense of awe and reverence.In a world that is constantly evolving and changing, the rosewood furniture in my home serves as a steadfast anchor, a reminder of the enduring beauty and value of traditional craftsmanship. Whether I am entertaining guests, working on a project, or simply relaxing in the comfort of my own space, the presence of these magnificent pieces never fails to captivate and inspire me.As I reflect on the significance of the rosewood furniture in my life, I am filled with a deep sense of gratitude and appreciation for the cultural heritage that it represents. These pieces are not merely inanimate objects, but rather living embodiments of the stories, traditions, and values that have shaped my identity and the identity of my family.In a world that is increasingly driven by mass-produced and impersonal goods, the rosewood furniture in my home stands as a testament to the enduring power of craftsmanship, artistry, and cultural legacy. It is a reminder that the true beauty and value of an object lies not just in its physical form, but in the stories and traditions that it carries within it.As I continue to cherish and care for these magnificent pieces, I am filled with a sense of responsibility to preserve and pass on this rich cultural heritage to future generations. The rosewood furniture in my home is not just a collection of beautiful objects, but rather a living, breathing connection to the past, a testament to the enduring power of tradition, and a source of inspiration for the future.。
家具场景英语作文
家具场景英语作文In a cozy corner of the room sits a plush armchair, invitingly soft and irresistibly snug. Its deep burgundy fabric whispers tales of lazy afternoons and stolen moments of solitude. With a good book in hand, time seems to stand still as you sink into its embrace, cocooned from the world outside.The coffee table, a sturdy oak creation, bears the marks of countless gatherings and lively conversations. Its surface, once polished to perfection, now wears the scars of life – a spilled drink here, a misplaced coaster there. Yet, amidst the chaos, it remains the heart of the room, a silent witness to the ebb and flow of daily life.Across the room stands a towering bookcase, its shelves overflowing with stories waiting to be told. From well-worn classics to forgotten treasures, each book holds a promise of adventure and escape. Running your fingers along their spines, you feel a sense of anticipation, eager to loseyourself in worlds yet unexplored.Nestled in the corner, a vintage record player spins melodies of a bygone era, filling the air with nostalgic warmth. The crackle of vinyl and the soft hum of the speakers create a symphony of sound, wrapping you in a blanket of melody and memory. As the music plays on, time fades away, leaving only the present moment and the comfort of familiar tunes.In the center of the room, a Persian rug sprawls across the floor, its intricate patterns a testament to craftsmanship and tradition. With each step, you feel the softness beneath your feet, a welcome respite from the cold hardness of the world outside. Here, amidst the chaos of life, you find solace in the simple beauty of a well-loved home.At the window, billowing curtains dance in the breeze, casting dappled shadows across the room. Beyond the glass lies a world of endless possibility, yet for now, you remain content in the sanctuary of your own making. Here,in this haven of comfort and familiarity, you find peace amidst the chaos of everyday life.。
家具设计作品集英语
家具设计作品集英语Dive into the world of furniture design where creativity meets functionality, and every piece tells a story of craftsmanship and innovation. The furniture design portfolio is a vibrant canvas that showcases the harmony between form and function, where each creation is a testament to the designer's artistic vision and technical prowess. From sleek, modern lines that embody minimalism to intricate, hand-carved masterpieces that celebrate tradition, this collection is a treasure trove of design inspiration.The portfolio opens with a series of contemporary chairs that redefine comfort and style. Their ergonomic designs are not just a nod to the human form but also a dance with materials, ranging from rich leather to sustainable bamboo. Moving forward, the collection features a range of tablesthat serve as the heart of any living space, with innovative joinery techniques that highlight the beauty of natural wood grains.A standout in the collection is a modular sofa systemthat adapts to any room layout, offering a perfect blend of flexibility and comfort. The use of eco-friendly materials and sustainable production processes is a recurring theme, reflecting a commitment to environmental responsibility.Transitioning to the bedroom, the portfolio presents a selection of beds that are not just for rest but also forstyle. From platform beds with built-in storage solutions to canopy beds that evoke a sense of luxury, each design is a sanctuary for relaxation and rejuvenation.The dining area is transformed with a variety of dining sets that encourage communal dining and conversation. The designs range from rustic, farmhouse-style tables to sleek, glass-topped modern pieces that bring a touch of elegance to every meal.Finally, the portfolio concludes with a series of accent pieces that add character to any space. From statement mirrors to sculptural side tables, these designs are the finishing touches that turn a room into a home.This furniture design portfolio is more than just a collection of objects; it's a celebration of the art of living, where each piece is designed to enhance the quality of life and create spaces that are both beautiful and practical.。
家具作文范文英文
家具作文范文英文1. My favorite piece of furniture in my house is definitely the cozy armchair in the corner of the living room. It's where I love to curl up with a good book and a cup of tea, especially on rainy days.2. The dining table in our kitchen is where my family gathers every evening for dinner. It's not just a piece of furniture, but a place where we share stories, laugh, and connect with each other after a long day.3. I can't imagine my bedroom without my spacious wardrobe. It's where I keep all my clothes organized and neatly folded, making getting dressed in the morning a breeze.4. The coffee table in the center of the living room is where we display family photos, fresh flowers, and interesting books. It's like a mini gallery that reflects our personalities and interests.5. The sleek and modern desk in my home office is whereI spend hours working on projects and studying. It's my dedicated space for productivity and focus.6. The comfortable sofa in the living room is where I love to relax and unwind after a busy day. It's the perfect spot for watching movies, chatting with friends, or taking a quick nap.7. The vintage dresser in my bedroom is a special piece that has been passed down in my family for generations.It's not just a piece of furniture, but a cherished heirloom that holds memories and stories of the past.。
英语作文-传统家具:走进各国独特的家居艺术
英语作文-传统家具:走进各国独特的家居艺术The art of traditional furniture is a testament to the cultural heritage and craftsmanship that has been passed down through generations. Each piece of furniture tells a story, reflecting the customs, beliefs, and artistic expressions of the people who created it. From the ornate carvings of Chinese rosewood furniture to the minimalist elegance of Japanese joinery, traditional furniture offers a window into the unique home art of different nations.In China, traditional furniture is often made from hardwoods like rosewood and mahogany. These pieces are known for their intricate carvings and inlays, often depicting scenes from nature or mythology. The use of joinery techniques, rather than nails or glue, showcases the skill of Chinese woodworkers and their attention to detail. A classic example is the Chinese screen, which serves both as a room divider and a canvas for artistic expression.Moving to Japan, the approach to furniture is vastly different. The Japanese aesthetic values simplicity and functionality, resulting in pieces that are both beautiful and practical. Traditional Japanese furniture, such as the tansu chest or the kotatsu table, is designed with clean lines and minimal ornamentation. The art of joinery is also highly revered in Japan, where it is seen as a symbol of the harmonious relationship between human and nature.In India, traditional furniture is often characterized by its vibrant colors and elaborate designs. Indian artisans use a variety of materials, including wood, metal, and textiles, to create pieces that are rich in texture and pattern. A common feature in Indian furniture is the use of brass or copper fittings, which add a touch of opulence to the overall design. The charpoy, a traditional Indian bed, is a perfect example of this, with its woven netting and sturdy frame.European traditional furniture, on the other hand, varies greatly from country to country. In Italy, for example, the Renaissance period brought about a surge in the creation of luxurious furniture, adorned with gold leaf, marble, and precious stones. Italian craftsmen were known for their ability to transform wood into works of art, with pieces like the cassone, a large chest used for storing valuables, showcasing their talent.In contrast, the English have a long history of oak furniture, which is known for its durability and classic design. The English also developed unique styles such as the Windsor chair, which has become a symbol of traditional English craftsmanship. This chair, with its turned legs and spindle back, is not only a piece of furniture but also a piece of history.As we explore the traditional furniture of various countries, it becomes clear that each piece is more than just an object; it is a reflection of the culture and history of its people. The materials, techniques, and designs used in traditional furniture are a testament to the ingenuity and artistry of craftsmen around the world. It is through these pieces that we can appreciate the diversity and richness of home art across different nations.In conclusion, traditional furniture is not merely functional; it is a celebration of cultural identity and artistic achievement. As we sit on a hand-carved chair or store our belongings in an ornately decorated chest, we are participating in a legacy of craftsmanship that spans centuries and continents. It is a legacy that continues to inspire and influence the world of furniture design today. Traditional furniture, with its enduring beauty and timeless appeal, invites us to step into the unique home art of each country and experience the stories they have to tell. 。
古典家具文案
古典家具文案古典家具文案Customer Service 美式顾客服务ould you like to be a king or queen? To have people waiting on you hand and foot? Many Americans experience this royal treatment every day. How? By being customers. The American idea of customer service is to make each customer the center of attention. Need proof? Just listen to the commercials. Most of them sound like the McDonald's ad: “We do it all for you." Actually, not all stores in America roll out the red carpet for their customers. But wherever you go, good customer service means making customers feel special.你想当国王或皇后吗?想有人把你服事得服服贴贴的吗?很多美国人每天都享受着皇室般的招待。
怎样才能享受到呢?只要是顾客就可以了啊。
美式的顾客服务就是使每一个顾客成为关注的焦点。
需要证明吗?听听广告就知道了。
大部份都很像麦当劳的广告一样:麦当劳都是为你。
事实上,并不是所有美国的商店都待顾客如同上宾一般。
不过无论你走到哪里,好的顾客服务就是让顾客觉得自己独特无比。
sPeople going shopping in America can expect to be treated with respect from the very beginning. Most places don't have a "furniture street" or a "computer road" which allow you to compare prices easily.Instead, people often use the telephone and "let their fingers do the walking" through the Yellow Pages. From the first "hello," customers receive a courteous response to their questions. This initial contact can help them decide where to shop.在美国逛街,顾客们可以从一开始就享受到受尊重的感觉。
中国古典家具屏风英语介绍
中国古典家具屏风英语介绍Screens date back to China during the Eastern Zhou[1][2]Dynasty period (771-256 BCE). These were initially one-panel[3]screens in contrast to folding screens. Folding screens were[4]invented during the Han Dynasty (206 BCE – 220 CE). Depictionsof those folding screens have been found in Han Dynasty era[1]tombs, such as one in Zhucheng, Shandong Province.A folding screen was often decorated with beautiful art, majorthemes included mythology, scenes of palace life, and nature. It isoften associated with intrigue and romance in the literature of China as, for example, a young lady in love could take a curious[1][2]peek hidden from behind a folding screen. An example of sucha thematic occurrence of the folding screen would be in the[5]classical novel Dream of the Red Chamber by Cao Xueqin. Thefolding screen was a subject that had often reoccurred[6]in Tang literature. The Tang poet Li He (790–816) wrote the Songof the Screen, describing a folding screen of a newly-wed[6]couple. The folding screen surrounded the bed of the young couple, its twelve panels was adorned with butterflies alighted on China pink flowers (an allusion to lovers), and had silver hinges[6]resembling glass coins.Folding screens were originally made from wooden panels and paintedon lacquered surfaces, eventually folding screens made[3]from paper orsilk became popular too. Even though foldingscreens were known to have been used since antiquity, it became[7]rapidly popular during theTang Dynasty (618–907). Duringthe Tang Dynasty, folding screens were considered idealornaments for many painters to display[2][3]theirpaintings and calligraphy on. Many artists painted onpaper[2]or silk and applied it onto the folding screen. There were twodistinct artistic folding screens mentioned in historical literature of the era. One of it was known as the huaping (Chinese: 畫屏;literally "painted folding screen") and the other was known as the shuping (Chinese: 書屏; literally "calligraphy folding[3][7]screen"). It was not uncommon for people to commission folding screens from artists, such as from Tang-era painter Cao Ba[2]or Song-era painter Guo Xi. The landscape paintings on foldingscreens reached its height during the Song[1]Dynasty (960–1279). The lacquer techniques for the Coromandelscreens, which is known as kuancai (literally "incised colors"),[8]emerged during the late Ming Dynasty (1368-1644) and wasapplied to folding screens to create dark screens incised, painted,[9]and inlaid with art of mother-of-pearl, ivory, or other materials. Upto around 30 layers of lacquer could be used, each layer couldhave art incised, painted, and inlaid, which would made the folding screens stand out against its dark backdrop.A CHINESE MING DYNASTY STYLE 12 PANEL COROMANDELSCREENEarly 20th CenturyThe 12 panels create one large palace scene including depictions of the emperor and empress being entertained by dancers; all incised in various colors of spinach rust, verdigris green and coromandel brown on a cream ground. The screen is banded with reserves of various themes, some relating to Zodiac symbols. Beautiful fine craquelure to ivory ground.Screens date back to China during the Eastern Zhou Dynasty period (771-256 BCE). A folding screen was often decorated with beautiful art, major themes included mythology, scenes of palace life, and nature. It is often associated with intrigue and romance in the literature of China as, for example, a young lady in love could take a curious peek hidden from behind a folding screen. Folding screens were originally made from wooden panels and painted on lacquered surfaces. The lacquer techniques for the Coromandel screens, which is known as kuancai (literally ""incised colors""), emerged during the late Ming Dynasty (1368-1644) and was applied to folding screens to create dark screens incised, painted, and inlaid with art of mother-of-pearl, ivory, or other materials. Up to around 30 layers of lacquer could be used, each layercould have art incised, painted, and inlaid, which would made the folding screens stand out against its dark backdrop.Zitan Wood Cabinet with Enamel InlaysQianlong reign (1736-1795)Zitan wood, enamel painting, copper fittingsHeight: 185 cm, Width: 96 cm, Depth: 42 cmGuangdong ProductionThe upper part of the cabinet is a five-partition antique shelf. Each partition, in different shapes, is decorated with cloisonné frame aprons and spandrels on upper and side edges. The openwork aprons and spandrels are shaped in the kui dragon and passion flower patterns. The antique shelf is backed with wood panels which are inlaid with mirrors. Below the drawers, a pair of cabinet doors is inlaid with enamel paintings depicting dragons among clouds. Each door has double frames, with the outer frame broader than the inner. The doors are strengthened with engravedcopper straps, as are the drawer pulls and braces.The cabinet is of superb quality and beautiful shape. The choice of precious timber such as zitan woodand the combination of many crafting techniques including enamel painted inlays, cloisonné enameling, and copper incising copper carving and chiseling reflect Cantonese furniture styles and Cantonese carpenters' consummate skills during the Qianlong era.。
作文折叠小屋的样子
作文折叠小屋的样子英文回答:The folding house is a unique and innovativearchitectural design that has gained popularity in recent years. It is a portable and flexible structure that can be easily folded and unfolded, making it convenient for transportation and storage.The folding house is made up of several modules thatare connected together. These modules can be folded and unfolded like an accordion, allowing the house to expandand contract according to the needs of the occupants. For example, if there are only a few people living in the house, it can be folded to a smaller size to save space. On the other hand, if more space is required, the house can be unfolded to its full size.One of the advantages of the folding house is its versatility. It can be used as a temporary shelter forcamping or as a permanent residence. For instance, if you are going on a camping trip, you can easily fold the house and take it with you. Once you reach your destination, you can unfold it and set it up within minutes. On the other hand, if you are looking for a permanent residence, you can customize the folding house to meet your specific requirements. You can add additional modules to increasethe size of the house or modify the interior layout to suit your needs.Another advantage of the folding house is its eco-friendliness. The materials used in its construction are often recyclable and sustainable. For example, the walls of the house can be made from recycled plastic or wood, andthe roof can be covered with solar panels to generate electricity. Additionally, the folding house can bedesigned to be energy-efficient, with proper insulation and ventilation systems to reduce energy consumption.中文回答:折叠小屋是一种独特而创新的建筑设计,近年来越来越受欢迎。
dify 应用实例
dify 应用实例
DIFY(Design It, Forge It, Yield It, Sustain It)是一种创新的设计方法,它旨在将设计理念转化为实际的产品或解决方案。
下面是一个DIFY应用实例,以智能家居为例:设计(Design):首先,我们需要明确设计目标,例如,我们想要创建一个智能家居系统,可以通过手机控制家电,实现智能化的生活。
然后,我们需要进行用户调研,了解用户需求和痛点,并根据调研结果进行设计。
在这个阶段,我们需要考虑产品的外观、功能、交互方式等因素。
锻造(Forge):在确定了设计方案后,我们需要进行原型制作。
在这个阶段,我们需要考虑如何实现产品的功能,如何控制成本,如何优化用户体验等因素。
在这个阶段,我们可以通过手绘草图、制作原型模型等方式进行设计迭代。
产出(Yield):在原型制作完成后,我们需要进行产品的生产。
在这个阶段,我们需要选择合适的生产商和生产工艺,并进行产品的质量检测和性能测试。
在这个阶段,我们需要注意产品的品质和产量。
可持续(Sustain):最后,我们需要考虑产品的可持续性。
这包括产品的生命周期、可维护性、可升级性、环保性等因素。
在这个阶段,我们需要与用户保持沟通,了解他们的反馈和需求,并根据反馈进行产品的优化和改进。
通过以上四个阶段的DIFY方法,我们可以将设计理念转化为实际的产品或解决方案。
在智能家居领域,我们可以利用DIFY方法设计出更加智能化、人性化的产品,满足用户的需求,提高他们的生活品质。
家具中英文广告词
家具中英文广告词1、行走在他人的城市,美丽,是我一个人的孤独。
独自面对这份尊贵,思念的茧,慢慢长出温暖。
Walking in the city ofothers, beauty is my own loneliness. Facing the nobleness myself,warmth grows slowly in the chrysalis of missing.2、卸下一身的城市浮华,轻轻地把心交给美丽的家,终于可以休息一下了。
Demount all the luxuryof city, hand your heart to the beautiful home gently, then you canhave a good rest.3、宽大而简洁的沙发,让我忙碌的身体完全迷失,沉寂了一整天的气息,又渐渐苏醒过来。
My busy body is lostcompletely in the broad but brief sofa, the breath which is drearyall the day comes to itself gradually.4、冲一杯原味咖啡,在明净的空间里享受一个人的惬意。
Get a cup of coffee withoriginal taste, then you can enjoy your own comfort in the purespace.5、清新的花儿,静立在圆几上,绽放着自我的美丽。
The clean flowers standon the circular table silently, opening its own beauty.6、摊开我最珍爱的杂志,跳跃在白枫立橱上的几道光线,陪我度过又一个简单的午后。
Unfolding my mostprecious magazine, see the bouncing sunshine on the white maplecabinet which consort with me for a simple afternoon.7、轻柔的音乐在宽大的房间里回旋,映射在精巧的地柜上的音符,弥漫出淡淡的味道。
FOLDRITE家具案例翻译(润色版)
FoldRite家具公司:如何应对激增的市场需求2010年二月的一个星期五下午,科罗拉多州奥罗拉市FoldRite家具公司的生产副总裁Jose Ramos 走进新上任的生产部经理Martin Kelsey 的办公室,探讨起上午他与销售经理的电话会议中提到的发展思路。
会议中俩人对近况表示乐观,因为公司产品的市场需求十分高涨。
这种高需求,即便是短暂的,对于这个深度不景气的时期来说也是一个好消息。
然而,激增的市场需求也给运营管理带来了沉重的负担,使得他们必须在保证产品质量和交期的同时最大限度的优化生产资源的使用效率。
Ramos指望Kelsey能够依照新的预期为接下来的六个月制定一份生产计划。
一般情况下,来自终端客户的产品需求会在春季和夏季增加,因为这段时间各种公共集会增多,对折叠式桌椅的需求也多起来。
毕业舞会、毕业典礼、婚礼常常五月份开始,一直持续到各种商务会议也多起来的夏季。
经销商最迟在五月初就要拿到货的需求意味着FoldRite公司需要在四月增加对经销商的发货量。
Ramos认为增加的市场需求归功于管理部门一年前制定的战略决策,即公司不再生产那种极易被一些国外低成本的竞争者模仿的外形简单、功能单一的折叠家具,而是开始生产更小批量的时尚、富有创意而又环保的产品。
预计的需求包括高舒适度的新式折叠椅(CloudChair)的采购需求,以及常规性、季节性的对其他FoldRite产品需求的激增。
这之前市场对CloudChiar的需求尤其大。
这款产品在2009年10月的工业展会上获得了好几项设计奖,之后很快就收到活动策划公司和行业经销商的询盘。
目前,营销人员已经给出了第一批订单量可能会超出公司预期的信号。
“确保你的计划能照顾到各个方面,”Ramos对Kelsey说:“星期三上午8点之前给我。
然后我们讨论一下,你可以做任何必要的修改,但得在周四的高层管理人员会议之前定下来。
”Kelsey明白制定恰当的计划对这个几经动荡的公司的逐步重建十分重要。
折叠 翻译
折叠翻译Folding 折叠Folding is a common technique used to reduce the size of an object or to make it more compact and portable. It is widely used in various industries, including fashion, furniture, automotive, and technology.折叠是一种常用的技术,用于减小物体的体积或使其更加紧凑和便携。
它广泛应用于各个行业,包括时尚、家具、汽车和科技。
In the fashion industry, folding is commonly used in clothing and accessories to make them easier to carry and store. For example, many jackets and trousers have foldable hoods or are designed to be folded into a compact size for travel. Similarly, bags and backpacks often feature foldable compartments or can be folded completely when not in use.在时尚行业中,折叠常用于服装和配饰,使它们更容易携带和存放。
例如,许多夹克和长裤都有可折叠的帽子或设计成可以折叠成紧凑尺寸以供旅行使用。
同样,包和背包通常具有可折叠的隔层,或者在不使用时可以完全折叠起来。
In the furniture industry, folding is a popular technique used to create space-saving solutions. Folding chairs, tables, and beds are widely used in homes, offices, and public spaces where space is limited or needs to be flexible. Folding mechanisms are often incorporated into these furniture pieces, allowing them to be easilyfolded and unfolded as needed.在家具行业,折叠是一种常用的技术,用于创造节省空间的解决方案。
折叠桌子英文作文
折叠桌子英文作文I recently bought a folding table for my small apartment. It's a lifesaver when I need extra space for work or when friends come over for dinner. The best part is that I can easily fold it up and tuck it away when I don't need it.The folding table is also great for outdoor activities.I can take it with me on camping trips or picnics, and it's so convenient to set up and use. It's much more practical than lugging around a heavy, non-folding table.One thing I love about the folding table is its versatility. I can use it as a desk, a dining table, or even a makeshift bar when I'm entertaining. It's amazing how such a simple piece of furniture can serve so many purposes.I was initially worried that a folding table might not be sturdy, but I've been pleasantly surprised by howdurable it is. I've used it for months now, and it's held up well despite being constantly folded and unfolded.Overall, I highly recommend getting a folding table for anyone who needs a flexible and space-saving furniture option. It's been a game-changer for me, and I don't know how I lived without it before.。
家居家具广告词双语版
家居家具广告词双语版1、在这纯洁的艺术空间里,一切都被赋予了自然的神秘色彩,营造出物我两忘的境界。
all things are endowedwith natural and mysterious colors in the chaste artistic space,which constructs a pure ambit.2、生活的色彩与个性全在于自己的理解,而生活中似乎也总有一些依托让你找到生活真实而丰富的凭据。
the understanding ofthe color and characteristic of life depends on yourself. however,you can find some authentic and colorful evidence according to reallife.3、每一天都恣意地生活在自己塑造的空间里,欣赏如艺术精品般的家具,将生活的感动化为细致的品味,慢慢鉴赏。
living in the wonderfulspace of your own, appreciate the delicate and artistic furnitureand taste the exiguous movement of life slowly!4、面对四季的窗口,总有春暖花开的遐想,有一丝清风扑面而来,有几缕馨香四处飘逸。
when facing the windowsin every season, we can not help imagining the flowers in thespring there is wisps of breeze blowing, wisps of fragrant flowingeverywhere.5、心与自然同在的时候,我们永远都会获得一种宁静,这正是现代人所极力追求的。
our mindwill get the serenity when our minds stay together with nature,which is just the life style we are chasing.6、昏黄与粉色调的交织,轻轻演绎永久不变的爱的主题。
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FoldRite家具公司:如何应对激增的市场需求2010年二月的一个星期五下午,科罗拉多州奥罗拉市FoldRite家具公司的生产副总裁Jose Ramos 走进新上任的生产部经理Martin Kelsey 的办公室,探讨起上午他与销售经理的电话会议中提到的发展思路。
会议中俩人对近况表示乐观,因为公司产品的市场需求十分高涨。
这种高需求,即便是短暂的,对于这个深度不景气的时期来说也是一个好消息。
然而,激增的市场需求也给运营管理带来了沉重的负担,使得他们必须在保证产品质量和交期的同时最大限度的优化生产资源的使用效率。
Ramos指望Kelsey能够依照新的预期为接下来的六个月制定一份生产计划。
一般情况下,来自终端客户的产品需求会在春季和夏季增加,因为这段时间各种公共集会增多,对折叠式桌椅的需求也多起来。
毕业舞会、毕业典礼、婚礼常常五月份开始,一直持续到各种商务会议也多起来的夏季。
经销商最迟在五月初就要拿到货的需求意味着FoldRite公司需要在四月增加对经销商的发货量。
Ramos认为增加的市场需求归功于管理部门一年前制定的战略决策,即公司不再生产那种极易被一些国外低成本的竞争者模仿的外形简单、功能单一的折叠家具,而是开始生产更小批量的时尚、富有创意而又环保的产品。
预计的需求包括高舒适度的新式折叠椅(CloudChair)的采购需求,以及常规性、季节性的对其他FoldRite产品需求的激增。
这之前市场对CloudChiar的需求尤其大。
这款产品在2009年10月的工业展会上获得了好几项设计奖,之后很快就收到活动策划公司和行业经销商的询盘。
目前,营销人员已经给出了第一批订单量可能会超出公司预期的信号。
“确保你的计划能照顾到各个方面,”Ramos对Kelsey说:“星期三上午8点之前给我。
然后我们讨论一下,你可以做任何必要的修改,但得在周四的高层管理人员会议之前定下来。
”Kelsey明白制定恰当的计划对这个几经动荡的公司的逐步重建十分重要。
在2006年,不断上涨的原材料成本及雇佣生产效率低下、无经验的工人减少了公司利润,失去了许多销售机会。
之后采取了新的管理方法,公司状况很快有了起色。
然而,2008年到09年的经济危机沉重地打击了这个行业。
有着6千万美元资本的FoldRite公司不得不削减了15%的生产和后勤人员,减少小时工的工作时间以应对危机。
FoldRite公司背景从兴起到衰落:1987-2006FoldRite公司成立于1987年,第一款产品是为学校和教堂设计的轻巧而坚固的折叠宴会桌。
因为在生产轻便耐用的折叠桌椅中的创新,FoldRite很快便声名鹊起。
在整个20世纪90年代,公司一直在有序的发展着。
90年代后期,FoldRite的产品遍布写字楼、政府机关、酒店、会议厅及学校。
年收入从1999年的四千七百五十万增长到2006年的六千零十万美元,每年都以3.5%左右的速度增长,在行业中高于平均水平。
同时期,同行业除了一个小公司收益年均增长接近6%,一些更大的竞争者年收益反而在下降。
然而2006年FoldRite出现财务危机。
其中一个主要原因,据管理人员后来总结:就是车间工人流动性过大及不断增加的无经验工人导致生产力和生产量的流失,这也同样导致利润减少和交货时间延长。
到2006年底,从订货到出货的时间从标准的四周拖延到六至八周,出货准时率从通常的90%以上降至30%-40%。
在竞争日益激烈的市场,错过交付时间就意味着失去订单。
同时,对小公司的不断收购(其产品有时根本与FoldRite的核心产品不相干)耗尽了现金,也分散了公司管理人员的注意力。
最终公司在2007年初被一些私人投资者接管,为其提供现金和专业的管理技术。
2007年初的改革接管后不久,投资者聘用了新的CEO:来自一家大快消品公司的Marshal Epstein。
Epstein在销售、市场、行政管理方面有着丰富的经验,也有在国外工作的经验。
在消费品销售的背景下,他很快把着力点放在创新和客户服务上,并指出生产需要革新,因此他聘请了现在的生产副总裁——Jose Ramos。
俩人一起制定了一套战略方针以帮助公司实现四大目标:1 产品和流程的不断创新。
2客户响应:生产满足市场需求的高质量产品,提供快速的服务。
3 精益生产4 留住训练有素、稳定、生产效率高的工人队伍,减少人员流动性。
为了追求这些目标,Epstein认为有两个改变尤为重要,那就是减少产品数量和合并生产。
减少产品数量有助于更高质量的产品更低廉地运送,有助于更高效地利用生产资源。
从2007年起,Epstein和Ramos通过终止生产一些产品急剧地削减生产线。
同时,公司很快地把四个小厂房合并成一个大厂房,闲余的资金用来购买新式自动化设备。
流水线生产和削减生产线减少了出货时间,增加了利润。
Ramos将出货时间压缩到最长需要两周,建立了一套其大多数产品都遵循的两天内发货的政策。
在这样一个经济萧条时期,在许多客户拖到最后一分钟才下订单,经销商维持非常低的存货量的情况下,上述政策被证明是成功的一个关键因素。
这个政策也减少了取消订单的可能性。
尽管经济不景气,2009年公司还能进账约六千万美元,且盈利。
(见附表1:简化利润表)FoldRite的市场餐饮市场占FoldRite公司收入的62%。
公司、政府、学校、医院、诊所等占29%。
余下的9%来自个体消费者,主要通过大型零售商场比如塔吉特百货、斯台普斯商场销售给消费者,小部分通过公司网站和产品目录销售。
餐饮市场中的客户包括租赁公司和大型活动筹备如酒店、多功能厅。
公司保留小部分直销人员服务于分销聚道(绝大多数为餐饮业提供服务)和大客户。
FoldRite公司的产品需求是季节性的。
折叠椅在夏季需求量大;堆叠椅和折叠桌在假期也很受欢迎。
经济衰退使FoldRite所有市场的需求都下降;例如,商务会议、聚会等活动的数量在08年减少了超过20%。
然而,市场调研机构曾预测办公市场的销量在09年的最低点之后会在2010年开始上升。
确实,2010年伊始,FoldRite的销售人员已经看到了询价的增多,这通常会带来订单。
这一时期的一个亮点是市场对绿色产品的热情不断升温。
绿色产品就是使用的原材料是环保的,生产过程对生态系统不会带来太大的负面影响的产品。
基于与市场观察家及其他生产商的交流,Epstein认为这种绿色产品的销量在未来五年内将实现每年20%的增长或更多。
许多生产商宣传他们的产品质量优良,而FoldRite已经在迅速利用这个“绿色商机”了。
公司产品的战略性变化通过市场调查和顾客反馈,Epstein将焦点集中在更环保的产品上。
在与材料专家协商后,他请设计师用可回收利用的材料代替泡沫和塑料部分,包括以植物为基础的聚合体,用以水为基础低挥发性或无挥发性的油漆和表面涂层。
Epstein特别喜欢消除PVC材料(有多种环境及健康危害)的使用。
2010年初,FoldRite的每个产品种类只有一种产品:1、ALSRTONG:一种可折叠桌子,用可回收的铝替代之前的塑料。
该产品于2007年引进,AL同时适用于室内和室外,并且有望为公司2010年的收入贡献42%。
2、GC:一种可清洗、可叠起堆放的椅子,这种椅子有固定的框架但表面有一层可水洗的织物装饰。
GC于2008年引进,预期为公司带来34%的收入。
3、CC:一种可折叠加的椅子,这种椅子适用于不同体型的人群并且过于肥胖的人坐起来会觉得很舒服(这个市场潜力正在不断上升)。
这种椅子适用于室内和室外,不过,由于其缺乏外部软装饰,更适合于室内使用。
该产品取代原来的旧产品后,不仅份额增长较快,而且将贡献公司剩余部分的收入(24%)。
减少产品的数量使得公司可以实现客户定制,Epstein认为这是一个竞争优势,尤其是相对于境外的制造商。
FoldRite允许顾客选择GC的座椅套款式和颜色,并且允许选择CC的座位及框架颜色。
许多客户定制的产品可以在不到一周甚至48小时内发货,外地的竞争对手根本不可能跟上FoldRite的客户定制以及快速交货相结合的策略。
基于广泛的国际市场经验,Epstein认为欧洲人会更对高质量、时尚且可以折叠堆放的家具做出回应,因为这样的家具对于空间较小的欧洲人更为实用。
此外,美元的疲软使得美国产品在价格上更具竞争力。
由于当地分销商连续几年来在国际市场上的表现都不理想,2008年初,Epstein决定在德国GOTTINGEN设立办公室和仓库以提供更好的客户服务和更快速的供货。
这个策略是成功的:国际市场的销售增长比国内快,并且在2009年占销售额的15%。
运作和生产流程为了实现缩短交货期,FoldRite维持了全组装产品和部分组装产品可满足两周预计需求的战略性库存。
部分组装产品包括椅子座位和框架,库存的都是最爱欢迎的颜色以实现快速组装并加速发货。
此外,FoldRite还保留了一部分没有油漆的框架库存以满意临时定制的需求。
由于原材料都是标准的,并不需要很长的供货期。
FoldRite已签定了采购合同以消除原材料库存的费用。
每一种原材料有两家供应商,并且采购合同要求原材料的供货时间要少于三天。
销售部门和运营部门每周一次的联席会议最终确定下一周的生产计划并启动原材料定购。
基于这些计划,采购部门可以确认每种原材料的需求数量及供货进度表。
公司在AURORA的工厂每周上班4天,每天上班10个小时,总计每周上班时间40个小时。
星期五留作加班增加生产量或维修机器。
由于假期的原因,公司计划每年的正常生产时间为200天(2010年每个月的生产天数以及每种产品的年产量见表2)。
由于产能不断提高而需求疲软,FOLDRITE公司闲置的机器及工具只需增加额外的工人即可达到2倍的产能。
员工熟练技工操作诸如热组装以及机器焊接。
熟练技工可以完成不同的工作,他们的灵活性使得管理人员可以根据市场需求改变产品。
非熟练工人也可以完成不同的工作,包括组装、仓储和库存控制。
2010年,熟练技工小时工资为19元外加33%的福利。
非熟练工人每小时赚9元,公司为非熟练工人每年提供额外10%的强制性福利。
在Epstei和Ramos的带领下,公司强调良好的劳资关系,并通过以下激励机制持续改善:分配一部分年收益到奖励池奖励给工人,为减少旷工和提高产量设计特别奖励,为非熟练工人提供培训机会帮助他们变成熟练技工,以挣得更多的工资。
当地的一些家庭中有多个成员在公司上班。
很多工人喜欢这个可以在四天完成一周工作的机会,留给他们每周三天的假期。
精益生产、高科技工具和产能的增加,三者结合带来了工厂的高效率。
当2008年管理层考虑运用境外的工厂生产CC时,工人们说服管理层将工厂留在美国,他们的理由是在考虑了质量控制费用以及运费之后,海外生产与美国国内生产的总成本相当。