BEC商务英语高级写作 建议Proposal PPT
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BEC商务报告写作 ppt课件
2. The recent visit/ investigation/ survey showed that…
3. The table/chart above tells us that… 4. From the chart shown, we
find/learn/notice that…
BEC商务报告写作 ppt课件 2021/3/26
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BEC商务报告写作
1. The following are the recommendations… 2. It is recommended that.. 3. Based on the conclusion/analysis above, we
recommend that 4. With reference to the advantages/facts stated
BEC商务报告写作 ppt课件 2021/3/26
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BEC商务报告写作
7. As you （某人/某部门） requested on November 12, I am submitting the following report on …
8. Here is the report concerning… 9. We have done a survey showing that…
Use language that is simple, concrete, and familiar.
BEC商务报告写作 ppt课件 2021/3/26
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BEC商务报告写作
1. Define the Problem 2. Analyze the Reader 3. Collect Information 4. Arrange and Interpret Information 5. Construct the Outline 6. Write the Draft 7. Revise the Draft
3. The table/chart above tells us that… 4. From the chart shown, we
find/learn/notice that…
BEC商务报告写作 ppt课件 2021/3/26
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BEC商务报告写作
1. The following are the recommendations… 2. It is recommended that.. 3. Based on the conclusion/analysis above, we
recommend that 4. With reference to the advantages/facts stated
BEC商务报告写作 ppt课件 2021/3/26
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BEC商务报告写作
7. As you （某人/某部门） requested on November 12, I am submitting the following report on …
8. Here is the report concerning… 9. We have done a survey showing that…
Use language that is simple, concrete, and familiar.
BEC商务报告写作 ppt课件 2021/3/26
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BEC商务报告写作
1. Define the Problem 2. Analyze the Reader 3. Collect Information 4. Arrange and Interpret Information 5. Construct the Outline 6. Write the Draft 7. Revise the Draft
实用商务英语写作课件-Unit 10Business Proposal
A business proposal is generally featured by conciseness and flexibility
Categorization
Solicited proposal: It is submitted to echo requests for such proposals.
Text of proposal
Problem and purpose
It briefly offers the problem or the purpose of the project.
Execution plan
1) It is the core of the proposal which attract the most attention of the readers. The writer needs to describe his plan for the execution of the proposed project or the solving of the problem.
Unsolicited proposal: It is submitted to an enterprise or organization to solve a problem or launch a new project.
Layout
Prefatory part Text of proposal Appendix
related RFP.
Prefatory part
Abstract or executive summary
It gives the addressee a brief picture of the proposal by highlighting the key points.
Categorization
Solicited proposal: It is submitted to echo requests for such proposals.
Text of proposal
Problem and purpose
It briefly offers the problem or the purpose of the project.
Execution plan
1) It is the core of the proposal which attract the most attention of the readers. The writer needs to describe his plan for the execution of the proposed project or the solving of the problem.
Unsolicited proposal: It is submitted to an enterprise or organization to solve a problem or launch a new project.
Layout
Prefatory part Text of proposal Appendix
related RFP.
Prefatory part
Abstract or executive summary
It gives the addressee a brief picture of the proposal by highlighting the key points.
BEC商务英语高级写作-建议Proposalppt课件
4. Conclusion
In this part, you should reconfirm that the proposal will solve the problem and restate the benefit it will bring.
e.g.
To sum up, it seems obvious that the introduction of new technology into the Marketing Department will enable the company to gain huge profits. Our position in the market will be strengthened.
recommendations. I’ll sum up by saying… I am positive that… In view of the above, we find… We’ll conclude by saying…
Writing Steps
1. Before writing 首先应认真读题，弄清题目的具体要求， 明确写作目的和写作者的身份。
show that…
存在问题
There is another problem which has to be solved.
In the past several months, a number of organizational problems had surfaced.
The major problems which exist in our company can be summarized as follows: … .
2) Benefit：There is no denying that these improvements will bring vast profits to the company. Our employees will be able to work faster, more effectively and make greater use of technological innovations. Moreover, our company will be more likely to easily overcome fierce competition in the market.
剑桥商务英语中级写作Proposal Writing.ppt
❖Providing Reasons / Comparing Pros and Cons
On the one hand…but on the other… One advantage / disadvantage is that… One other thing to consider is…
❖Balancing and Concluding
Hugo Jones
1. What are the needs of the client? The client needs office space for 12 months.
2. Is the salesperson able to meet those needs?
Reading: A Proposal
A salesperson who works for a company renting office space has faxed the proposal below to a client. Read it and answer question 1-3. 1. What are the needs of the client? 2. Is the salesperson able to meet those needs? 3. What are the benefits of the second location?
Please consider this possibility and note the discount would still apply. A visit to this premises can be arranged, although I would suggest a prompt decision on this second option. I look forward to hearing from you in the very near future. Yours sincerely
On the one hand…but on the other… One advantage / disadvantage is that… One other thing to consider is…
❖Balancing and Concluding
Hugo Jones
1. What are the needs of the client? The client needs office space for 12 months.
2. Is the salesperson able to meet those needs?
Reading: A Proposal
A salesperson who works for a company renting office space has faxed the proposal below to a client. Read it and answer question 1-3. 1. What are the needs of the client? 2. Is the salesperson able to meet those needs? 3. What are the benefits of the second location?
Please consider this possibility and note the discount would still apply. A visit to this premises can be arranged, although I would suggest a prompt decision on this second option. I look forward to hearing from you in the very near future. Yours sincerely
BEC高级写作作业精讲3课件
美森教育
3
拟小标题 Proposal on Introduction Current situation of internal communication Weaknesses of the present situation/communication Improvements that should be made
美森教育
1
Introduction This proposal aims to analyse and summarise the current situation of internal communication in Sales Deparment and put forward suggestions to improve/enhance/optimize it. The proposal is based on investigation undertaken by me last week. This proposal aims to outline the current weaknesses of internal communication and propose some possible ways to improve communication efficiency and effectiveness.The facts presented are based on investigation and my observation.
美森教育
3. recommending one or two improvements that should be made. To enhance the communication effect in company, it is well‐advised that we optimize means of communication. To begin with, we can develop our corporate intranet(内网). All the notices can be posted/released/issued online and each department searches for the notices related to their own work.(改善1) Everyone is encouraged to contribute his or her thoughts freely. Staff should be allowed to communicate with Managing Director directly rather than wait until the regular meeting.(改善2)Furthermore, some significant changes of our company such as management restructuring, the innovation of business strategy are supposed to be notified to employees as early as possible. It can boost staff's morale and cultivate/foster their sense of ownership(主人翁意识). (Staff should get involved in the decision‐making processes, in this way, they may feel respected and become more devoted to our company.)(改善3) At last, more team building activities should be organised which make staff know each other better and enhance the team spirit. It can also promote the relationship between supervisors and employees. (改善4)
3
拟小标题 Proposal on Introduction Current situation of internal communication Weaknesses of the present situation/communication Improvements that should be made
美森教育
1
Introduction This proposal aims to analyse and summarise the current situation of internal communication in Sales Deparment and put forward suggestions to improve/enhance/optimize it. The proposal is based on investigation undertaken by me last week. This proposal aims to outline the current weaknesses of internal communication and propose some possible ways to improve communication efficiency and effectiveness.The facts presented are based on investigation and my observation.
美森教育
3. recommending one or two improvements that should be made. To enhance the communication effect in company, it is well‐advised that we optimize means of communication. To begin with, we can develop our corporate intranet(内网). All the notices can be posted/released/issued online and each department searches for the notices related to their own work.(改善1) Everyone is encouraged to contribute his or her thoughts freely. Staff should be allowed to communicate with Managing Director directly rather than wait until the regular meeting.(改善2)Furthermore, some significant changes of our company such as management restructuring, the innovation of business strategy are supposed to be notified to employees as early as possible. It can boost staff's morale and cultivate/foster their sense of ownership(主人翁意识). (Staff should get involved in the decision‐making processes, in this way, they may feel respected and become more devoted to our company.)(改善3) At last, more team building activities should be organised which make staff know each other better and enhance the team spirit. It can also promote the relationship between supervisors and employees. (改善4)
BEC考点--报告proposal
With reference to STREETLIGHTS CABS, they are a new company without many references. They provide long-distance routes which we use very often on busy seasons. What’s more, Streetlights are not only specialists in airport and hotel transfers, but they offer discount for frequent clients as well. However, they have no internet booking facilities.
FINDINGS首句 首句 1、According to the recent market research / investigation / survey / the chart above / the table above / undertaken, … 2、The recent visit/investigation/survey showed that …… 3、The table/chart above tells us that …… 4、From the chart shown, we find/learn/notice that …… 5、The table/chart above is showing that……
Recommendations It is recommended that Globalink is chosen due to their ______________ and ______________. (international network, air freight, documentation service, lower charges, worldwide destinations )
BEC商务英语高级写作 建议Proposal(课堂PPT)
I am confident that these measures will reduce our cost of electricity significantly. I will appreciate your efforts to accept them.
7
Useful Expressions
6
4. Conclusion
In this part, you should reconfirm that the proposal will solve the problem and restate the benefit it will bring.
e.g.
To sum up, it seems obvious that the introduction of new technology into the Marketing Department will enable the company to gain huge profits. Our position in the market will be strengthened.
4
2. Background In this part, you should state clearly and
directly what problem exists. e.g. In the past several months, a number of
organizational problems had surfaced. By the end of July 2003, 510 sets of
Introduction
The proposal aims/sets out to…
The aim/purpose of this proposal is to recommend
7
Useful Expressions
6
4. Conclusion
In this part, you should reconfirm that the proposal will solve the problem and restate the benefit it will bring.
e.g.
To sum up, it seems obvious that the introduction of new technology into the Marketing Department will enable the company to gain huge profits. Our position in the market will be strengthened.
4
2. Background In this part, you should state clearly and
directly what problem exists. e.g. In the past several months, a number of
organizational problems had surfaced. By the end of July 2003, 510 sets of
Introduction
The proposal aims/sets out to…
The aim/purpose of this proposal is to recommend
BEC商务英语高级写作建议Proposal
BEC HIGHER
Proposal Writing
What is a proposal?
a persuasive offer to solve problems, provide service, or sell products
solicited proposal (Request for Proposal, i.e. RFP) vs. unsolicited (voluntary) proposal Letter; memo; document
Structure
1. Introduction
2. Background 3. Proposal / Recommendations 4. Conclusion
Structure
1. Introduction
In this part, you should state briefly and clearly the purpose of this proposal. e.g. This proposal sets out to describe and analyze the possible use of technology in the Marketing Department. The purpose of this proposal is to analyze the travel and entertainment budget, and suggest ways to tighten management’s control over travel and entertainment expenses.
3. Proposal / Recommendations
Proposal Writing
What is a proposal?
a persuasive offer to solve problems, provide service, or sell products
solicited proposal (Request for Proposal, i.e. RFP) vs. unsolicited (voluntary) proposal Letter; memo; document
Structure
1. Introduction
2. Background 3. Proposal / Recommendations 4. Conclusion
Structure
1. Introduction
In this part, you should state briefly and clearly the purpose of this proposal. e.g. This proposal sets out to describe and analyze the possible use of technology in the Marketing Department. The purpose of this proposal is to analyze the travel and entertainment budget, and suggest ways to tighten management’s control over travel and entertainment expenses.
3. Proposal / Recommendations
英语书面表达2之建议信ppt课件
B. 表达建议（body）
1.first，firstly，secondly…．then，after that，in the end．finally．Meanwhile, what’s more．．． 2 .I think it would be more beneficial if you could … 3. I would like to suggest/recommend that… 4. If I were you, I would… 5. You may consider doing… 6. I would seem to me that you could… 7. In my opinion, it would be wise to take the following action. 8. I wonder if you have considered the following. 9. When it come to such a situation, I would like to suggest that you can…
C.建议信结尾常用句式
1. I believe you will take my advice into account/consideration. 2. I hope you will find these proposals/suggestions /recommendations practical/useful/helpful. 3. I will be more than happy to see improvements in this regard. 4. I would appreciate it very much if you could consider my
实用商务英语写作ppt课件-Unit-10Business-Proposal
Text of propoห้องสมุดไป่ตู้al
Sample – A solicited proposal
3. Create a complete list of existing endowments with balances as of the conversion date.
4. Include a copy of the financial statements formats desired by the organization for the balance sheet, income statement, and other financial reports.
Text of proposal
Problem and purpose
It briefly offers the problem or the purpose of the project.
Execution plan
1) It is the core of the proposal which attract the most attention of the readers. The writer needs to describe his plan for the execution of the proposed project or the solving of the problem.
OBJECTIVE Implement the Model 60 accounting system on the network. Install the Model 60 software, including implementation and setup, training, conversion assistance, and post-conversion support of the library master, general ledger, accounts payable, and import master modules.
bec作文proposal格式
bec作文proposal格式英文回答：Title: Proposal for a Business Economics (BEC) Capstone Project。
Project Objective:To analyze the economic feasibility and marketpotential of a new product or service offering.Project Scope:The project will involve the following phases:Market Research: Conducting thorough market research to identify target customers, assess competition, and determine market size and demand.Product/Service Development: Developing a detaileddescription of the proposed product or service, its features, benefits, and target market.Cost Analysis: Estimating the costs associated with developing, producing, and marketing the product or service.Revenue Projections: Projecting potential revenue streams based on market demand and pricing strategy.Financial Analysis: Conducting a comprehensivefinancial analysis, including profitability projections, return on investment (ROI), and break-even analysis.Proposal Development: Creating a comprehensiveproposal that outlines the project findings, recommendations, and implementation plan.Project Deliverables:The project will deliver the following deliverables:Market Research Report。
剑桥商务英语中级写作Proposal Writing
We would have the following requirements: - warehouse of 100m2
offer 10% discount for two-year booking
- 24-houdequate parking for twenty and easy access
Questions
1. What are Mr. Burr’s needs and requirements?
email, etc.
A Typical Structure for Proposals
Lead-in: Reading exercise on p.72
❖Introducing the Proposal
In response to your enquiry about…/ Further to… At present the company seems to be performing (well\badly)…
Reading: A Proposal
A salesperson who works for a company renting office space has faxed the proposal below to a client. Read it and answer question 1-3. 1. What are the needs of the client? 2. Is the salesperson able to meet those needs? 3. What are the benefits of the second location?
Dear Mr. Rice Thank you for your order by fax. Further to your request for office space for twelve months. I’d like to mention that I can also offer you a 10% discount for bookings of an eighteen-month period. You enquired about availability at the Virginia Walk Centre and offices are still vacant. However, please note that there is limited parking and some offices are on different floors. As an interesting alternative, you might wish to consider a new premises called Dockside (about one mile down the riverside from Virginia Walk). It has the following features: • a first-floor open-plan office space (75m2) with wonderful views of the old harbour. • a convenient three-minute walk from the station and ideal for cyclists with a path along the riverside • suitable parking facilities for over twenty staff.
Proposal制作技巧PPT幻灯片
Proposal的4回校正原则 1回 错别字、漏字，错误单词、语句 2回 Data引用、数字计算是否准确 3回 表现是否正确，有无意思含糊的部分 4回 整篇通读，检查文脉是否通顺、易懂
Proposal完成后的自问事项
- 通过Proposal，我想获取的是什么？ - 是否正确表达了我想说的内容？ - 是否明确? - 有无遗漏？
愿意写Proposal的构造
心里不愿意做 书面东西真让人痛苦
是命令，无能为力 我的文笔差
自我表现的机会/手段 不需文学，易懂最佳
充满有欲望 谁都可以写
有压力 不能输给他人
内容一定要完善 一定要成功
不足内容事后可以补充 了解意图优先
轻松 目的分明
难以说明
内容过多，混乱
掌握核心优先
容易说明
一塌糊涂，不知道
帕累托图
通过占有率掌握项 目间的优先顺序
张力分析
正面影响和负面影 响相进行比较
图表
○○ ○○○ ○○○ ○○
↓
→ ↓
文明是传达，无法表现等于不存在 ！ 应根据强调点，正确选择合适图表使用！
10 / 16
3. Proposal完成及检查
Proposal文章的4大原则
原则1
在读者的立场上书写
1 简捷、易懂 2 尽可能使用单纯句 3 避免使用专门用语或难词 4 不使用同僚间使用的隐语 5 避免使用不通常使用的省略语 6 不使用方言或错误单词 7 字的排列要体现明亮的感觉
标题 前言 目录 * 概要
内容
* 意义 * 附件 * 结语
目的、意图 细部事项
效果 顺序及方法
预算
唤起对Proposal的关心 提示问题点，讲述Proposal的必要性
Proposal完成后的自问事项
- 通过Proposal，我想获取的是什么？ - 是否正确表达了我想说的内容？ - 是否明确? - 有无遗漏？
愿意写Proposal的构造
心里不愿意做 书面东西真让人痛苦
是命令，无能为力 我的文笔差
自我表现的机会/手段 不需文学，易懂最佳
充满有欲望 谁都可以写
有压力 不能输给他人
内容一定要完善 一定要成功
不足内容事后可以补充 了解意图优先
轻松 目的分明
难以说明
内容过多，混乱
掌握核心优先
容易说明
一塌糊涂，不知道
帕累托图
通过占有率掌握项 目间的优先顺序
张力分析
正面影响和负面影 响相进行比较
图表
○○ ○○○ ○○○ ○○
↓
→ ↓
文明是传达，无法表现等于不存在 ！ 应根据强调点，正确选择合适图表使用！
10 / 16
3. Proposal完成及检查
Proposal文章的4大原则
原则1
在读者的立场上书写
1 简捷、易懂 2 尽可能使用单纯句 3 避免使用专门用语或难词 4 不使用同僚间使用的隐语 5 避免使用不通常使用的省略语 6 不使用方言或错误单词 7 字的排列要体现明亮的感觉
标题 前言 目录 * 概要
内容
* 意义 * 附件 * 结语
目的、意图 细部事项
效果 顺序及方法
预算
唤起对Proposal的关心 提示问题点，讲述Proposal的必要性
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I am confident that these measures will reduce our cost of electricity significantly. I will appreciate your efforts to accept them.
大家应该也有点累了，稍作休息
大家有疑问的，可以询问和交流
on …
to recommend/ to study…
This proposal recommends a solution and provides budget and time schedule figures.
My proposal intends to make our company more effective and more authoritative at achieving its goals through improving the performance of both workers and managers.
2) Benefit：There is no denying that these improvements will bring vast profits to the company. Our employees will be able to work faster, more effectively and make greater use of technological innovations. Moreover, our company will be moreபைடு நூலகம்likely to easily overcome fierce competition in the market.
2. Background
In this part, you should state clearly and directly what problem exists.
e.g.
In the past several months, a number of organizational problems had surfaced.
By the end of July 2003, 510 sets of imported Sunflower elevators had been sold in China.
3. Proposal / Recommendations
In this part, you should suggest a practical solution in detail and tell the benefit it can bring.
to deal with problems of …
to explore problems/some negative aspects
(influence) of. …
to focus on the issue…
to investigate/to look at/ to present information
e.g.
1) Proposal：To help our company to get through the current energy crisis and to reduce the cost of electricity, the following conservation measures are effective: 1)… 2)… 3)…
4. Conclusion
In this part, you should reconfirm that the proposal will solve the problem and restate the benefit it will bring.
e.g.
To sum up, it seems obvious that the introduction of new technology into the Marketing Department will enable the company to gain huge profits. Our position in the market will be strengthened.
e.g.
This proposal sets out to describe and analyze the possible use of technology in the Marketing Department.
The purpose of this proposal is to analyze the travel and entertainment budget, and suggest ways to tighten management’s control over travel and entertainment expenses.
Letter; memo; document
Structure
1. Introduction
2. Background 3. Proposal / Recommendations 4. Conclusion
Structure
1. Introduction
In this part, you should state briefly and clearly the purpose of this proposal.
Useful Expressions
Introduction
The proposal aims/sets out to…
The aim/purpose of this proposal is to recommend
The purpose/objective/aim of this proposal is to …
BEC商务英语高级写作 建议Proposal
What is a proposal?
a persuasive offer to solve problems, provide service, or sell products
solicited proposal (Request for Proposal, i.e. RFP) vs. unsolicited (voluntary) proposal
大家应该也有点累了，稍作休息
大家有疑问的，可以询问和交流
on …
to recommend/ to study…
This proposal recommends a solution and provides budget and time schedule figures.
My proposal intends to make our company more effective and more authoritative at achieving its goals through improving the performance of both workers and managers.
2) Benefit：There is no denying that these improvements will bring vast profits to the company. Our employees will be able to work faster, more effectively and make greater use of technological innovations. Moreover, our company will be moreபைடு நூலகம்likely to easily overcome fierce competition in the market.
2. Background
In this part, you should state clearly and directly what problem exists.
e.g.
In the past several months, a number of organizational problems had surfaced.
By the end of July 2003, 510 sets of imported Sunflower elevators had been sold in China.
3. Proposal / Recommendations
In this part, you should suggest a practical solution in detail and tell the benefit it can bring.
to deal with problems of …
to explore problems/some negative aspects
(influence) of. …
to focus on the issue…
to investigate/to look at/ to present information
e.g.
1) Proposal：To help our company to get through the current energy crisis and to reduce the cost of electricity, the following conservation measures are effective: 1)… 2)… 3)…
4. Conclusion
In this part, you should reconfirm that the proposal will solve the problem and restate the benefit it will bring.
e.g.
To sum up, it seems obvious that the introduction of new technology into the Marketing Department will enable the company to gain huge profits. Our position in the market will be strengthened.
e.g.
This proposal sets out to describe and analyze the possible use of technology in the Marketing Department.
The purpose of this proposal is to analyze the travel and entertainment budget, and suggest ways to tighten management’s control over travel and entertainment expenses.
Letter; memo; document
Structure
1. Introduction
2. Background 3. Proposal / Recommendations 4. Conclusion
Structure
1. Introduction
In this part, you should state briefly and clearly the purpose of this proposal.
Useful Expressions
Introduction
The proposal aims/sets out to…
The aim/purpose of this proposal is to recommend
The purpose/objective/aim of this proposal is to …
BEC商务英语高级写作 建议Proposal
What is a proposal?
a persuasive offer to solve problems, provide service, or sell products
solicited proposal (Request for Proposal, i.e. RFP) vs. unsolicited (voluntary) proposal