Nike耐克公司英文介绍PPT

Nike’s Overall Reputation
Nike's Overall Reputation
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Well Below Average Above Well No
Below Average
Average Above Opinion
Nike耐克公司英文介绍PPT
Robert Albright
Jessica Joye Suzanne Little
Matt Minchew Jason Waller Megan Wilson
Mission Statement
To lead in
corporate
citizenship
Principle Products
Began with long distance running shoes in 1963
Past 17 years: Air Jordan basketball shoes
Wide range of shoes, apparel and equipment
K-Swiss 3.6%
New Balance 9.4%
Asics Saucony
2.1%
1.4%
Nike 39.2%
Reebok 10.9%
Adidas 15.1%
STRENGTHS
Strong and meaningful response to labor criticisms
High quality products and good overall reputation
Well Below Average Above Well No
Below Average
Average Above Opinion
Average
Average
Quality of Nike’s Products
Quality of Nike's Products
45.00%
40.00%
ቤተ መጻሕፍቲ ባይዱ35.00%
Average
Average
Nike Compared to Competition
Nike Compared to Competition
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Well Below Average Above Well No
Below Average
Average Above Opinion
Average
Average
Fairness of Nike’s Labor Practices
Fairness of Nike's Labor Practices
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
through
proactive programs that
reflect caring for the world
family of Nike, our
teammates, our consumers,
and those who provide
services for Nike
What Nike Does
Create
authentic
athletic footwear,
apparel, equipment
and accessories for
sports and fitness
enthusiasts
Through subsidiaries, design and sell a line of men’s and women’s dress and casual shoes and accessories
“Our Heroes”
Michael Jordan Tiger Woods Michael Johnson Mia Hamm
Celebrity endorsements credibility notoriety products
lend and to
http://www.nikebiz.com/story/hero_1.shtml
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Well Below Average Above Well No
Below Average
Average Above Opinion
Average
Average
OPPORTUNITIES
Increased sales due to the strengthening economy
The
“Swoosh”
only cost $35
Memorable, simple in form, workable in all sizes, invokes a strong signal
2001 Annual Sales (In Billions)
Nike Dominance
10 9 8 7 6 5 4 3 2 1 0
Nike
Comparison of Annual Revenue
Fila
Reebok
New Balance
Corporation
Adidas
Athletic Shoe Market Share, 2000
Athletic Shoe Market Share, 2000
Timberland 2.9%
Phil
Knight’s
management
and
leadership
Brand recognition and effective marketing
WEAKNESSES
Poor communication of labor practices Insufficient line of affordable shoes Uninformed factory workers
Financial Indicator
3 Month Stock Performance
“A growth company that has not grown”
Impact of specific
products
(Air
Jordan's, teenage
market)
Brand and Logos