Lesson 7bec新东方口语精品PPT课件

attracting clients
A new product may easily build up its image and brand awareness in consumers’ mind by impressive advertising design or logo.
Marketing
二. Part Ⅱ 分类讲解（2）
例五：
5
client
What is important when…?
entertaining clients ● types of activities ● cost ● ●
二. Pawenku.baidu.comt Ⅱ 分类讲解（2）
例五：
5
client
What is important when…?
1. Entertaining clients consists of a series of activities, which may include sightseeing, a basketball match, a concert or ballet show, a fashion show, playing gulf or tennis and a formal meal.
attracting clients
Package catches clients’ eye by its delicate outer image, appropriate packing materials and smart profile.
Marketing
市场营销
2. Attracting clients advertising
What is important when…?
introducing a new product range into the
market
● Timing ● Advanced publicity
练习
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●
二. Part Ⅱ 分类讲解（2）
5
client
entertaining clients handling complaints
Marketing
市场营销
3. Maintaining clients quality products
maintaining clients
Why would customers be loyal to your products? Because they’re easliy operated, safe and durable. So it’s an essential element to keep customer defection rate low.
Marketing
市场营销
1. Seleting promotion mix 促销组合
sweepstake 抽奖
freebie 赠品
distribution 分销
Personal selling / in-home selling
Retail / wholesale
Telephone retailing
市场营销
2. Attracting clients package
attracting clients
advertisement price
promotion campaign
Marketing
市场营销
3. Maintaining clients service
maintaining clients
quality products customer satisfaction survey
discount
Marketing
市场营销
3. Maintaining clients service
maintaining clients
It’s important to offer good service. It can not only keep regular customers, but also attract potential customers. So a company must provide service which can meet or even exceed customers’ expectations.
entertaining clients ● types of activities ● cost ● ●
1. Entertaining clients consists of a series of activities, which may include sightseeing, a basketball match, a concert or ballet show, a fashion show, playing gulf or tennis and a formal meal.
Marketing
市场营销
3. Maintaining clients
customer defection rate 顾客流失率 rapport 融洽的关系 innovative idea follow-up service image pricing
二. Part Ⅱ 分类讲解（2）
4
Marketing
Lesson 7
本课内容
一
二
补充
Marketing
Promotion mix Attract customer Maintain customer
Part Ⅱ分类讲 解（2）
marketing Client staff
Marketing Handling complaint interview
Marketing
市场营销
Marketing
市场营销
1. Seleting promotion mix 促销组合 advertising
promotion mix
demographic characteristics geographic distribution sales promotion
Nonstore retailing
Marketing
市场营销
2. Attracting clients package
attracting clients
advertisement price
promotion campaign
Marketing
市场营销
2. Attracting clients package