HND统计outcome2
HND大二经济学导论报告参考Outcome三
An Evaluation of UK Government Policy on Mentalhealth and behavior in schoolsTable of Contents1 Introduction (1)2 Market failure (2)2.1 Merit goods (2)2.2 Public goods (2)2.3 Impertfect competition (2)2.4 Externalities (2)3 UK Governments policy (1)3.1 Introduction to the policy (2)3.2 instruments used (2)3.3 Justification of the performance of policy (2)4 Conclusion (2)References (5)Appendices (6)Appendix I: (6)Appendix II: (6)1IntroductionThis report aims to explain the‘market failure’and the role of government in relative to merit goods, public goods, imperfect composition and externalities.The policy about mental health and behavior in school will also be introduced.Then it will describe the instruments used to achieve the policy and evaluate the policy.2Market failureMarket fail, that is, they do not provide all of the goods and services needed by the government,nor by society(SQA,2013a p184).2.1Merit goodsThe government provides services that might not be provided by the private sector in sufficient quantities or of a sufficient quantity (SQA,2013a p188).For instance,medical services,education and so on.In China,the government provides the public universities and nine year education,which support children to go to school and get a better education.2.2Public goodsThese are commodities, which would not be provided by the private sector because they would find that many people, even if they benefited from them, would refuse to pay(SQA,2013b p190), for example, grills in the park and Automatic Pet Water Fountain and so on.In many countries, the government provides the Automatic Pet Water Fountain, which is convenient for passerby to drink water whenever they want.2.3Imperfect competitionA company which control their own market , and they have no rival. A monoplist can adjust prices output in the market.for example, on February 5, 1991, pierpont Morgan bought Andrew Carnegie, Rockefeller,several iron ore and all the steel business,became the largest steel company , 65% of steel production by their control.The government could establish perfect competition through the establishment of enterprise competition policy (Peter,2013)2.4ExternalitiesAn externality is an effect of a purchase or use decision by one set of parties on others who did not have a choice and whose interests were not taken into account (SQA,2013d p188).For example, the negative externalities include car exhaust, smoking, kara OK noisy,which will do harm to the environment and people’health.As far as I am concerned, the government should have odd-and-even license plate rule and provide new energy electric vehicle.The positive externalities include new technology like purify the water and restoration of historical buildings.I think the government should support the enterprise to create more new technology.3UK Governments policy3.1 Introduction to the policy--Mental health and behavior in schoolsThe purpose of this policy is to let all pupils benefit from learning and developing in a well ordered school environment that fosters and rewards good behaviour and sanctions poor and disruptive behaviour. Their behaviour and discipline in schools advice sets out the powers and duties for school staff and approaches they can adopt to manage behaviour in their schools. It also says that schools should consider whether continuing disruptive behaviour might be a result of unmet educational or other needs. Published on16 June 2014,last updated on18 March 2016(Gov,UK,16 June 2014)3.2 Instruments usedInstruments- economic variables that governments can control directly for example, tax, public spending(SQA,2013e p194).The government take actions via government spending and relevant regulation.They found the Child and Adolescent Mental Health Services to deal with it.The specific services offered by CAMHS vary depending on the needs of the local area. The best way to influence those services overall is to get involved with the local health and wellbeing board.The government take actions to help them in referring pupils effectively to specialist CAMHS and otherwise working well with the service for the benefit of their vulnerable pupils. These include:1.The government hire some people documenting evidence of the symptoms or behaviour that are causing concern,encouraging the pupil and their parents/carers to speak to their GP2.The government spent some money working with local specialist CAMHS to make the referral process as quick and efficient as possible(Spence, S.H. 2003)3.1Justification of the performance of the policyI think the policy is successful, the mental health care benefits can make children to have a happier life.Thanks to the policy, children now have the ability to develop psychologically, emotionally, intellectually and spiritually.However,I think the policy also has some disadvantages.It has greatly increased government pressure.For example,Set up the CAMHS organization to support the school and some public organization。
hnd商法导论outcome2案例+答案
H N D商法导论O u t c o m e2案例+答案(总5页)--本页仅作为文档封面,使用时请直接删除即可----内页可以根据需求调整合适字体及大小--Case study 1Samir sees a set of golf clubs displayed in a shop window for £500. He enters the shop and states he will take the clubs. The shopkeeper however says the clubs are no longer for sale. Samir is demanding that he be sold the clubs and at the price displayed.Identify the essential requirements of a contract and discuss whether a contract exists here.A contract is an agreement between parties having the capacity to make it, in the form demanded by the law, to perform, on one side or both, acts which are not trifling, indeterminate, impossible or illegal, creating an obligation enforceable in a court of law. A valid contract has three essential features: there must be a agreement on all material aspects; at least two contracting parties and legal obligations.A contract consists of an offer and an acceptance. If there is no offer in the first place then there can be no contract. The basic elements of a contract include an offer and an acceptance.In the case Samir sees a set of golf clubs displayed in a shop window for £500. He enters the shop and states he will take the clubs. But shopkeeper says the clubs are no longer for sale. Samir is demanding that he be sold the clubs and at the price displayed.According to this case we can say that these is not exist a contract. In the case that a set of golf clubs are exhibited in a shop window, thus it is not an offer. Because the goods displayed in a shop window as a invitation to treat, we can know that goods displayed in a shop window (even when priced) are classed as a willingness to negotiate on the shops part. Invitations to treat also is considered to inquiry the price of goods, means a party to invite the other person to make offers. Different an offer, a willingness to negotiate only as prepared to make a contract of behavior on the issue who is not legally binding. The customer will make the offer to buy the goods which the shop are perfectly within their rights to refuse. The invitations to treat are not legally classed as offers and therefore cannot be accepted.Before the party who gave off the invitations to treat could not accept the other people’s offers they can revocation, and then the contract is not build. When Samir asked to buy the golf clubs the shopkeeper refused hin, and there was no acceptance. So when the shopkeeper refused Samir which is a set of golf clubs are not the good for sale, it just be used as ornament, and attracted the consumers interested. So an offer in this case is not found, either nor contract consists of an offer and an acceptance, we can know that there is on offer and there is on contract.Case study 2Tom is the top salesman for ABC Motors. He has been offered a job by a rival company but is concerned because there is a clause in his contract which prevents him from working for any other car company for five years.Tom is the top salesman because he regularly tells potential customers what they like to hear rather than the facts. He has done this in relation to ages of vehicles, odometer readings and vehicle service histories.Tom recently completed a deal to buy a vintage sports car for ABC Motors from now discover that Barry (not his real name) had stolen the vehicle.Question 1What is a restrictive covenant Advise Tom as to the legality of the clause in his contract.You can refer to Bluebell Apparel Ltd v Dickinson (1980) on page 146Question 2How would you classify Tom’s statements to the customers and what are the possible consequences for Tom and ABC motors in relation to these statements You can refer to Smith v Sim(1954) on page 161Question 3What is the legal position with regard to the vehicle which Tom has purchased from BarryYou can refer to Morrison v Robertson(1908) on page 1531 Restrictive covenant is a agreement which restrict the party liberty to work and trade. Such contracts are VOID unless the restriction can be shown to be reasonable to both parties involved and to the general public. There are three types of restrictive covenants: contracts between employer and employee, contracts between sellers and purchaser of a business and ‘solus’ agreements. For all three types, the party attempting to enforce the agreement must prove that it is reasonable to both parties concerned and to the general public. If they are unable to do this then the contract will be considered void and unenforceable. (from the text bookP142-142) This contract are legality, and the restriction was fair in this contract. Because the relationship of Tom and ABC motor is employer and employee, when enter employment and employee may agree to some restriction being placed on his future employment or trade. Later the employee may feel the restriction is unfair and therefore he may break it. In such circumstances it would be up to the employer take him to court and seek an ‘interdict’ forbidding the employee to break the agreement. They will consider the factor the nature of the job the employee was doing(from the text book P142). If Tom worked for any other company within the validity period of the contract that he would be in a position to harm his ex employers.2 The 4 main causes of error are: innocent misrepresentation, fraudulent misrepresentation, negligent misrepresentation and concealment of facts. And Tom’s statements to customersclassify fraudulent misrepresentation,A false and material statement which induces a party to enter into a contract this is misrepresentation. Because he regularly tells potential customers what they like to hear rather than the facts and him without caring whether it is true or false. Fraudulent misrepresentation can lead a contract being madevoid if it involved these points,first is fraudulent misrepresentation causes error in the substantials. Second is the other party relied on the misrepresentation and it was a major influence on them entering the contract, third is the other party can offer restitutio in integrum. So the contracts between Tom and customers is void, he relied on the misrepresentation and it was a major influence on them entering the contract, thus customers can acquire compensation. Or cancel the contract or both of them.3 Tom brought a car from Barry,but Tom discovered that Barry had stolen the vehicle. And in this contract has a error which made the contract void, the Barry stolen the car but Tom did not know before him brought, so he can not get the car’s ownership. An error concerning the identity of the parties. Barry stolen the car so he haven’t ownership of this car and sold car, therefore, he can not give ownership to Tom, and Tom does not get the car’ ownership actually. And in this case Tom can only lodge a claim to Barry.Case study 3Martina recently attended an auction for the first time. She was very keen(渴望的) on a particular painting and when the bidding commenced(开始) she got so carried away that she bid much more than she intended. Martina won the auction but with fees(费用) and commissions(佣金) added on to the price, she cannot pay the full amount for the painting.Question 1What do you understand by the term ‘breach of contract’ Give two examples. Question 2List the main remedies available for breach of contract.Question 3What is the most appropriate remedy for the auctioneer(拍卖商) in this case 1、Where one party fails to fulfil his or her legal obligation under a contract.(from the text book P183)example1Tony and Jane have a contract where Tony will pay June $100 for her car and delivery. Tony pays the $100 but Jane fails to delivery.(from the text book P197) In this case study there has been a Breach of Contract by Jane as she has failed to delivery the car.Example2Shirley and Oliva have a contract where Shirley brought a cake from Oliva for her friend and asked Oliva sent the cake to her friend on 12th December 2012 , but on that day her friend did not receive the cake.In this case study there has been a breach od contract by Oliva as she failed to sent the cake.2、If there is a breach of contract then the innocent party will have the right to seek a remedy for the breach.(from the text book P184)Damages as a remedy for breach of contract. The object of awarding damages to someone is to place them in the position they would have been in had the contract been completed.So damages are really awarded as compensation- if the party has actually lost money as a result of the breach then he will be awarded ‘substantial’or ‘compensatory’ damages.In some cases no actually loss may have been incurred as a result of the breach. If is still possible that damages may be awarded for trouble and inconvenience-these are know as ‘nominal’ damages.(from the text book P185)Specific implement as a remedy for breach of contractSpecific implement is to stop someone for acting in breach of contract. So specific implement may be positive---forcing someone who has been in breach to fulfil their obligations or negative ---forcing someone who has been in breach to stop doing something. (from the text book P191-192)Rescission as remedy for breach of contract.Rescission means cancellation . With this remedy, the innocent party has the right to rescind(cancel) the contract if the other party has been guilty of a material breach of contract.The main factor to be considered is what is meant by a material of contract. Ifthe breach is not material but only partial then the right of rescission does not exist.Many contracts contains a number of conditions, some of which are more important than others.If the contract specifically states that some are material then breach of these will mean that rescission can be taken as a remedy.(from the text book P193-194)The Defensive Remedies for breach od contractThere are two defensive remedies that can be taken by the party who is not in breach.①Lien:If a person has possession(占有) of an article(物品) on which he has been employed to do work then he can refuse to return the article to its owner until payment is made for the work done.Example of situations where lien could be used as a remedy for breach of contract include:②Retention:This is the right to refuse to pay a debt which is due(到期的).Retention can only be used under the following two circumstances:ⅰwhere compensation can be pleaded.(债权确定、到期)ⅱwhere both claims arise under the sameWhat is the most appropriate remedy for the auctioneer(拍卖商) in this case 3、in this case the defensive remedies in the most appropriate method for the auctioneer. The defensive remedies include lien and retention, the auctioneer should take lien measure. If a person has possession of an article on which he has been employed to do work then he can refuse to return the article to its owner until payment is made for the work done.As a result of Martina won the auction but with fees and commissions added on to the price, she cannot pay the full amount for the painting, the auctioneer can keep the painting until Martina paid off the rest of money.。
HND商务会计高级outcome_3_4_5报告答案.docx
.word 可编辑 .Index pageIndex page⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.. Introduction⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.Background ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.. FindingsSection 1⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯Section 2⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯Section 3⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯Conclusion⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯Reference⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..word 可编辑 .IntroductionBackgroundSSP plc is a company operating in the food manufacturing industry. It is engaged in food processing, supplying all the main supermarket chains with first class process meat products. During the last few years the company has been difficult because of the BSE andFoot and Mouth disease made a declining demand for meat product. The bad outstanding achievement stopped in 2004 and a partial rebound in the market produced an increase in turnover by nearly 15%. It is expected that this rebound in the market will gather momentum over the coming year and the SSP plc is planning to take even greater strides forward by opening a new processing plant in Glasgow.As requested in the chief executive s memo’ of 30 December, here is my reportsummarising and analysising the financial position of the SSP plc for the year 2003 and2004.OutlineThe main body of the report will evaluate five parts:Part 1--- Analyze the users of financial information and the purpose of using.Part 2--- State of financial source and categorize with their characteristics.Part 3---Explain the cash flow statement of SSP plc.Analyze the recent financial performance and position of the SSP plc.(Including my recommendations about how to improvement of business performance).word 可编辑 .FindingsSection ers of financial accounts.Users of financial statements are a group of people or organizations who use the information to make evaluations and decisions. Users of financial information can bedivided into two categories: internal and external users.Now, I will use a table to show you the users’ purpose and sources of information to get the statements.Section 2.Source of financesTo run a business, organizations require finance for different proposes and for varyinglengths of time. In the finance, we divide sources of capital into two categories: equitycapital and loan capital. Equity capital is the finance provided by the owner and there is nointerest to pay. Loan capital refers to money that is borrowed from a source outside thebusiness. The interest of loan capital must be paid. Sources of finances could be clarifiedinto short, medium and long term. The short-term refers to finance that are borrowed fora period of no more than one year. The medium-term refers to funds that are borrowed fora period of between two and ten years. Long-term refers to funds that are borrowed for aperiod of more than ten years.In the case study, the source of finances of SSP plc is: trade creditors, tax, bank overdraft, debentures, ordinary share capital and the retained profits from last account period..word 可编辑 .Short-term sources:1.Trade creditors:Trade creditors are produced when the purchase of raw materials or stock is delaying topay, thus, there is more cash which would be used for other uses. There is also aninterest free way of raising finance. However, the credit could lead to poor relationswith suppliers and the customers may forfeit discounts.The credit is£544,000 in 2003 and it decreased to he percentage£405,000ofin 2004. T decrease is 25.56%. The decrease of credit infers that SSP plc has a good financialsituation that it has a strong ability to pay credits back to suppliers. This could improvethe relationship with suppliers.2.Bank overdraft:Bank account holders can prearrange with the bank to draw cheques to a greater valuethan the actual balance in the account. Interest should be paid by customers and bankcharges will apply where an overdraft limit has been exceeded. Bank overdraft is flexibleand cheap. It has a low cost. Some small bank overdraft even has a free of charge.SSP plc had no overdraft but the number increased to£86,000 in 2004. The shows that the company borrowed money from bank for its expansion in Glasgow.Long-term sources:1.Debentures:Debentures are loans make to companies that carry a fixed rate of interest.Thecompany ’fixeds assets normally secure debentures. Debentures have a fixed timeperiod or an open time period. The shareholders are not debenture holders.Adebenture interest is paid as an expense not an appropriation of profit.SSP plc has a fixed debenture (£1,560,000) in the year of 2003 and 2004. It tells us the company ’ s fixed assets are steady.2.Ordinary shares:Ordinary shareholders receiving pay-outs from company after preference shareholdersare paid. Ordinary share dividends are not fixed and subject to companyperformances and decisions of management in paying dividend.In SSP Company, the ordinary share capital is£1,950,000and in2004both.It2003infers that the company has a steady operation situation.3. Retained ProfitsThe retained profit is the finance brought from the last financial period. It is not fixedand may be a negative number. It presents operational situation of last period.The retained profits decreased from 505,000£ to420,000£. The percentage change ofdecrease is 16.83%. The lower ratio shows us the company had made fewer profits in2003 then it was in 2002.Section 3. Ratio Analysis1.Major inflows is Net cash flow op erating activates of£ 1,345,000.Major outflow is Payments to acquire fixed assets, which takes£ 984, 2.Ratio AnalysisProfitability Ratios:Gross Profit Percentage=Gross profit/Turnover x 100%2003: GPP=£ 7,000,000/£ 11,674,000 x59100.96%=2004: GPP=£ 8,037,000/£ 13,382,000 x60100.06%=Trend: IncreaseAnalysis: The increase of ratio is a good sign. The positive trend can be an indicationthat stock control of meat product has improved, demand for the meat product has increased after the diseases, or purchasing policies have improved. The managers should keep the good trend and go on develop it, such as improving marketing strategy, setting better pricing policy, or improving stock control.Net Profit Percentage=Net Profit before Taxation/ Turnover x 100%2003: NPP=£ 1,182,000/£ 11,674,000 x10100.13%=2004: NPP=£ 901,000/£ 13,382,000 x 6100.73%=Trend: DecreaseAnalysis: The decrease of the ratio is a bad sign that it indicates a low profit of the company. From the P&L Account of the SSP plc, we know that although the grossprofit increased, the operation cost is much higher in 2004; it leads to a decrease innet profit. So the managers should think about how to decrease our operation cost tohelp our company earn more profit.Liquidity Ratios:Current Ratio=Total Current Assets/Total Current Liabilities.word 可编辑 .2003: CR=£ 1,195,000/£ 767,000=1.562004: CR=£ 1,248,000/£ 701,000=.78Trend: IncreaseAnalysis: the increase of ratio is a good sign. Generally speaking a healthy current ratiois at least 2:1. The 1.56 and 1.78 indicate the company is a little bit over trading andhave difficulty in meeting its short-term debts. The main reason for the increase is the increase in the total current assets and decrease in the total current liabilities.I suggest that the company may keepmore profit for the short-term debts.The Acid Test Ratio=Liquid Assets/Current Liabilities2003: (£ 1,195,000-£608,000)/£ 767,000=.772004: (£ 1,248,000-£796,000)/£ 701,000=.64Trend: DecreaseAnalysis: The decrease is a bad sign. The ratio should be 1:1. But the ratio in both of2003 and 2004 is less that 1. And unfortunately, the ratio is still decreasing. SSP plcmeets a liquidity problem that the liquid assets decrease. The company managersshould pay attention to this ratio and organizatio n ’ s development.Efficiency Ratios:Fixed Asset Turnover=Turnover/Fixed Assets2003:£ 11,674,000/£ 4,017,000=2.91 times2004:£ 13,382,000/£ 4,318,000=.10times.word 可编辑 .Trend: IncreaseAnalysis: Where this ratio gas increase, this is a good sign. It indicates that the existingfixed assets are generating more sales and maybe investment in new fixed assets gascould be been paid off. Managers of SSP plc should develop and focus on it.Debtors Collection Period=Debtors/Turnover x 3652003:£ 306,000/£11,674,000 9x.57365=days2004:£ 452,000/£13,382,000 12x365=.33daysTrend: IncreaseAnalysis: It is a bad sign that there is an increase in DCP. It indicates that SSP’ s m have a poor credit control of poor invoicing system. The bad debts may also increase.The leaders of SSP should check their invoicing and reminder system to keep the ratioa proper range.Investment Ratios:Interest Cover=Profit Before Interest & Tax/Interest Charges2003:£ 1,416,000/£ 234,000=6.052004:£ 1,135,000/£ 234,000=.85Trend: DecreaseAnalysis: This ratio shows how capable the company is of covering its interest charges.The decrease is not good because the company is less able to meet its interest payments. But the ratio is still in a reasonable range. Leaders should try to increasecompany ’ s profit to keep this ratio a high level..word 可编辑 .Debt Ratio=Total Debts/Total Assets x 100%2003: (£ 767,000+£ 1,560,0(£4,017,000+0)/ £1,195,000) x 100%=44.65%2004: (£ 701,000+£ 1,560,000)/(£4,318,000+ £1,248,000) x 100%=40.62%Trend: DecreaseAnalysis: It is a good sign that the ratio increased. However, a healthy ratio shouldkeep around 50%. It indicates that SSP has fewer liabilities or keeps more assets. Thesign should be kept by managers.3.RecommendationAfter reading and analyzing three accounts from SSP Company, I found some problemswith it and now I will present my suggestions about the future management in thesetwo parts.Operational recommendationA ratio of Net Profit Percentage shows us that SSP plc has a high expenditure inoperation cost. It also indicates that the company has a low level of cost control.Therefore, I suggest that SSP should try to decrease the costs of sales and theoperation cost, such as adopting new management system and using contractors tofind distribution channels but to find them itself.Financial recommendationFor the source of finance, SSP has a bad performance of financial operating. In the CashFlow Statement, the Financing is£0, but the company is planning expansion in Glasgo The main inflow of the company is the sales. It is a dangerous phenomenon if the.word 可编辑 .company wants to use the turnover to expanse its business because it is impossible touse the current cash to support long-term investment. So I suggest that the companymay increase the number of share capital or make more debentures to get more long-term capital for expansion.ConclusionBy analyzing the P&L Account, Balance Sheet and Cash Flow Statement, we can infer thatSSP plc has a good operational performance. However, there are still many parts to improve and develop to help the company maximize profits.ReferenceRay H. Garrison, Managerial Accounting, Business Publications Inc., 1985, Printed inU.S.A.J.R.DYSON, Accounting for Non-accounting Students, Financial Times, 2004, Printed in Great Britain.Frank Wood & Alan Sangster, Business Accounting 2, Financial Times,Pitman Publishing, 1999, Printed in China.。
HND_经济学导论_outcome2_标答
Outcome 21.书178,179二个图Households buy commodities from firms, using the income individuals receive for their labour and capital supplied to firmsThe firms use the income received from the sale of commodities to pay for the labour and to invest in new premises,plant and equipment.2.Injections:Investments:Loan from banks, building societies, insurance companies etc. Money saved by household can be re-injected back into the inner flow as investment by business sector (firms) after they borrow the money out of financial institutions. Government Spending:Roads, hospitals, ing the fund largely collected through taxation, the government can be the biggest buyer spending money on the products and services provided by firms If government wishes to expend the flow of income in circulation, it may choose to increase the amount of its spending and probably adopt a tax-cutting.Exports:These are goods and services that are sold abroad. The payment for them will return to the firms in this country. For example, if someone buys textiles of China, then the proceeds of the sale belong to our country. This increases the circular flow and creates more economic activity in the economy for our country. Withdraws:Savings:Amount of income that consumers choose not to spend but retain for the future uses (normally deposit in financial institutions, e.g. banks and buildingsociety). Ability or desire to save out of income is measured by ‘marginalpropensity to save (MPS)’. Level of income is the biggest factor affects level of savings, i.e. the higher the income is, the greater savings (withdrawal) out ofcircular.Taxation:Through forms as personal income tax, V AT, corporate income tax, the disposable money circulated in the economy is drawn out by the government as its revenue. This can be in the form of direct tax on our income or indirect tax onpurchases, for example V AT.Imports:Part of the consumption of both households and firms are on foreign products or products contain imported components. So that portion of expenditure will eventually go into foreigners’ pockets therefore reduce the total income circulatedin domestic economy. For example if someone in Britain buys a Japanese car, then the proceeds of the sale will go back to Japan. Imports are therefore withdraws from the circular flow.3.四选二(a)1.Production: In calculating GNP, only those items which are paid for are normally included because calculations have to be made in money terms, the inclusion of other goods and services would involve imputing a value to them. For example, if a value is placed on certain jobs which a person does for himself—growing vegetables, cleaning his car, painting his house, then why not include shaving, cooking, cleaning, driving to work, etc. on the other hand, excluding what a person does for himself may distort national income figures. An imputed money value is included for certa in payments in kind which are recognized as a regular part of a person’s incoming earning, for example, goods produced and consumed by a farmer.2,Danger of Double Counting:This can arise through ‘stock appreciation’. When inflation occurs, the value of stocks of raw materials goods raises. While this adds to the profits of firms holding such stocks it represents no increase in real output. Such gains therefore, must be deducted from the Income and Output figures.3,The Black Economy: The size of the black economy can be difficult to estimate but certainly causes distortion. National Income figures for certain industries, for example, building industries have many workers who are self-employed and are paid in cash, tax revenue is lost and welfare benefits are claimed unnecessarily.(c)National Income will be in equilibrium when expenditure is equal to consumption or when injections equal total withdrawals total. And change in the level of injection or withdrawals will bring about a change in National Income. However, the change in National Income will be relatively greater than the initial change. This is known as the “Multiplier” effect.+ 书第200页的公式。
HND客户服务与文化构建outcome
An investigative report of FAW-Volkswagen Automotive Co. Ltd customer carestrategyIntroduction:I will give you a report to analyse FAW-Volkswagen customer care strategy. FAW-Volkswagen Automotive Company was founded in 1990, is a Chinese joint venture between the First Automobile Works (FAW) and V olkswagen Group, creating FAW-V olkswagen Automotive Company, informally abbreviated to FAW-VW. Equity holdings are split as follows: Volkswagen AG with 20%, Audi AG has 10%, V olkswagen (China) Invest 10%, and FAW has the remaining 60%. The main FAW-VW factory is located on the south-western fringes of Changchun, in Jilin Province, second factory is located in Chengdu, Sichuan Province.Section 1:A company's mission statement is a constant reminder to its employees of why the company exists and what the founders envisioned when they put their fame and fortune at risk to breathe life into their dreams. Woe to the company that loses sight of its Mission Statement for it has taken the first step on the slippery slope to failure.Many organizations have mission statements. Particularly large ones, e.g. FAW-Volkswagen Automotive Company. This is not same as their organizational objectives. Mission statements consist of two elements.1.The vision of the organization.The vision may include the ideal destination. This is where the organization wants to go and when it hopes to get there. FAW-V olkswagen corporate creed: creating china's best automobile Joint-Venture, The most attractive company in employee eyes.Mr. Gen Zhaojie, the first Chairman of FAW-VW had expressed this during the company's Inauguration Ceremony. It embodies the aspirations of the company's shareholders, as well as the corporate mission and ultimate target. It encapsulates the company's glorious history and unlimited future.2. The values or principles of the organization.The values are the sets of beliefs behind the actions of the organization. It will relate to the quality of goods and services, treatment of customers and employees and make statements regarding openness and good practice.FAW-V olkswagen Corporate Values: Pursue product excellence; honesty with customers.They insist on the principle of "Internal Customers" and treat "cost as a matter of priority". By implementing the concept of "engineering for the future", they provide first-class products to their customers. Their employees are provided with excellent learning conditions. They establish a platform for them to excel as a team. The customers' needs are their motivation; they provide service to their customers with care and dedication. Customers are won over by their product quality, and loyalty is assured by their integrity.Other corporate cultures:FAW-V olkswagen Corporate Spirit: Learning; Innovating; Cooperating; GivingLearning enables the company's staff to raise their abilities; a superlative learning ability is key to adapting to the environment's changes and maintaining vibrancy in the face of intense market competition. Innovation is the root of the company's sustainable development; it enables management to continue developing. A cooperative culture is deeply imbued in every work process; the integration of Chinese and German culture and good team construction assure thattargets will be successfully met. Giving exemplifies responsibilities; work initiatives and common sense are basic qualities required of modern workers.FAW-V olkswagen operating concepts: Quality-first; technological leadership; management innovation; market-oriented Customer satisfaction and expectations are their enduring pursuit; strict quality control, uniform craftsmanship and professional integrity are imbued in our production operations. Technological leadership is their motto. They infuse their passion and rationality into their products, thus becoming the pioneers of the industry. Continuous improvement and process rebuilding. Innovation enables them to develop through "low cost, high efficiency". The customers' needs are the foundation of their product strategies: diverse products and wide range fully satisfy customers' requirements and are self-accomplishing.Section 2:The ways that FAW-V olkswagen to establish the standards of customer care:·communicationFAW-V olkswagen establishes two kinds of communications. One of is‘Top-down’. It has some advantages. When superior setting policy, it can implement efficiency. E.g. they make some policies that give discounts to customer when they purchase Audi A4L, this information can implement quickly through‘Top-down’communication. Another is ‘Bottom-up’,if a good idea started at the employee level it would move laterally, then upwards to the next level, where it would spread laterally. Then upwards to the next level and again go lateral. By this time everyone in the organization knew what was required and their part in it. E.g. some customers complain the seat of car not comfortable and the color is not various. This information convey at the employee. By this time everyone in the organization knew what was required and their part in it. At last, this problem solve well.·Quality controlQuality control is a process employed to ensure a certain level of quality in a product or service. It may include whatever actions a business deems necessary to provide for the control and verification of certain characteristics of a product or service. The basic goal of quality control is to ensure that the products, services, or processes provided meet specific requirements and are dependable, satisfactory, and fiscally sound. FAW-V olkswagen carries out total quality management. This philosophy is based on creating a culture of quality which drives the actions and attitudes of everyone in the organisation. A total quality approach should empower everyone to be co–managers of their education. The search for knowledge and improvement should be something to be sought after rather than to be done. The system must offer the chance to fail and then learn from failure in order to improve. This system incorporated performance management. productive process:FAW-V olkswagen Qualitaetessicherung Kaufteile has responsible to control the quality. In raw material review, firstly, they will do a series of evaluation of suppliers to determine the final choice of suppliers. Then, they will make approved manufacture part list, and take integration warehouse management system. The warehouse is so clean and can protect the part from damage. In the process of production, Participate in existing production process improvement to improve products quality, production efficiency .Support production to measure some critical dimensions, to coordinate in-process quality control and maintain high quality level. They have a strict quality testing for the production of every procedure, and maintain equipments regular. In the product transportation process, they will use appropriate transportation equipment and a series ofprotection measures to protect cars from damage. As view from consumer:Strict quality control make consumers more satisfied. More and more customers become loyalty customer in FAW-V olkswagen.Industry standard:The Strict production process of FAW-V olkswagen meets a series of quality certification. FAW V olkswagen quality is fully guaranteed. Along with providing its customers with quality products and services, FAW-VW strives to protect the natural environment in order to enable sustainable development.·TeamworkTeamwork is defined a joint action by a group of people, in which each person subordinates his or her individual interests and opinions to the unity and efficiency of the group. This does not mean that the individual is no longer important; however, it does mean that effective and efficient teamwork goes beyond individual accomplishments. The most effective teamwork is produced when all the individuals involved harmonize their contributions and work towards a common goal. Teamwork divided two types, one of is teamwork between departments, another is teamwork between employees.I will give an example to introduce teamwork between departments in FAW-Volkswagen. In FAW-V olkswagen, every department has their own responsibility and goals. Only a department completes their tasks, it can make the enterprise operation well. In FAW-Volkswagen, Production department will achieve their produce task and meets the quality request within the prescribed time. Then the sales department finished the sales task well. Teamwork between departments is so important to make the enterprise operation well.·Training and developing staffThe first stage is recruiting. FAW-V olkswagen has strict procedure to recruit employees. The employee must have technical skills —product knowledge, systems knowledge, selling skills. They must have good attitudes, communication and interpersonal skills. They need an understanding of the needs of customers and the customer care and philosophy. They should have teamwork sprit. There are no hard and fast cut-offs in terms of academic experience, they evaluate each candidate's unique skills and achievements.The second stage is training. Training can be of two kinds: that is “on the job” or “off the job”. On the job training means being trained whilst actually performing the tasks and activities you normally carry out. In FAW-Volkswagen, the training was carried out by a member of the Training Department. ‘Off the job’ training means being tra ined at a place which is not the normal workplace. In FAW-V olkswagen, the training carried out in a training establishment, Many training programmes combine both to ensure that there is genuine transfer of knowledge and skills from the off the job scenario to the work situation. In FAW-Volkswagen, this is often the responsibility of a Training Section within a Human Resource Department. Nor is the training confined to the lower echelons. In fact it is perhaps even more important for the higher echelons. FAW-V olkswagen now runs Continuing Professional Development Programmes. They therefore expect staff to continue to develop their knowledge, skills and qualifications. FAW-V olkswagen training using modern techniques.The third stage is selecting. FAW-V olkswagen let all the dedicated capable staff be promoted, timely promoted talented employees. Issue year at the same time “golden lion large award “a list of names posted up is odd, promote and rewarded large quantities of one outstanding employee.When selecting people for promotion, they pay attention to weaknesses as well as pronounced strengths. In the past, seeking out "high potential" employees typically meant looking for those who could climb the next rung of the management ladder.·Encouraging creativityFAW-V olkswagen takes measures to motivate employees. From the employees ‘performance, they will select excellent employee to higher position, give out bonus. It can increase productivity. It has a link between performance and reward. Enterprise will give employees pay insurance. They will organize staff to travel regular. Give the rights of workers to take a vacation. FAW-V olkswagen takes these measures to let employees do their job well.·Added valueFAW-V olkswagen in a position that technological leadership. Multi Media Interface (MMI)The multi media interface brings together the operation of all entertianment components; access is just a fingertip away. Adjustable Air Suspension (AAS), the electronically-controlled adjustable suspension system is integrated with the self-adjusting shock-absorption system, making it even more convenient to adjust to various driving conditions. It is a perfect combination of comfort and sporting abilities in a luxury sedan. Audi Air Frame (ASF),The improved all-aluminum car frame's has 60% greater tensile strength, 40% less welding points, and is also lighter than that of its competitors. This brings greater agility, safety and stability. 5Audi Space Frame (ASF), Audi's all-aluminum structural frame. The car's weight is greatly reduced by the lightweight aluminum alloy car body; compared with steel structure of similar volume, the weight of the ASF can be reduced by between 30-40%. Electronic Stabilization Program (ESP), When the car is in an extreme control situation such as avoiding obstacles under high speed, the ESP will instantaneously collect enormous data from ABS, EDL and ASR systems.Section 3:Collect and analysis the feedback from customer.1. Obtaining customer views on customer care have many methods. It is divided into two types. One of is formal methods, another is informal methods.Here are some formal methods: Surveys and questionnaires, customer comment cards, letters of complaint or commendations, structured conversations with customers, telephone polling. ·Surveys and questionnaires: FAW-V olkswagen make some questionnaires in their website or service center and give them to the customers, when the customers completed the questionnaires the company will give them a small gift to thanks them.·Customer comment cards: We can see this way to collect feedback in many industry just like hospital and so on. The FAW-V olkswagen also make a customer comment card in every service center. And they appoint our customer service department staff to collect it in a fixed period. ·Letters of complaint or commendations: If we do a good job in customer service we may receive customer’s commendations letters, then we know what we done was good so we must keep it on. But when we made a poor customer service we may receive the complaint letters, it isn’t a good phenomenon, we must regard it seriously and find the reason why customers complaint and correct it as soon as possible.·Structured conversations with customers: FAW-Volkswagen has a crowed of loyal customers by they provided a good service. The company has the structured conversations with them and gets what they want and their advice. They also invite them to a wine party and they may bring some potential customers. Of course after the meeting they will receive the compan y’s small gifts.·Telephone polling: FAW-V olkswagen have a fixed phone code to receive the customer feedback. They make a special department under the customer service department called customer hotline center. The center collects the customer’s feedback and makes a record and gives it to the customer service department in time.2. How to analysis the feedback from customer.To analysis the feedback we can use two ways: from quantitative aspects and from qualitative aspects.·Quantitative aspects: This concept is based on numbers. You could for example check customers’records to see how many complaints have been received on goods and services and determine which ones are creating most customer dissatisfaction. For internal customers you might want to know where budgets or cost are being exceeded. In the feedback which FAW-V olkswagen customer service department collects the most be attention is the process time in the settlement in claim. A number of customers complain the process time is too slow. It’s the most important thing the company would face.·Qualitative aspects: Here the most important feature is the quality of the good or service. You might therefore want to know from external customers that the product is performing as it should, is lasting as long as it should and is still valued by the customer. Indeed many firms now contact customers sometimes after purchase of the product to specifically ask if all is well. You will appreciate too how vital it is for internal customers that if they receive from their supplying department a good or service that is not up to specification they may have to return it pushing up costs and causing delays. In the customer’s feedback the FAW-V olkswagen may know whether their service can satisfied their customers. For example the customer may complaint they wait a so long time in delivery time and some staff have a bad attitude. Then the company must investigate these feedbacks and take some measures.3. Take measures to improve the dissatisfaction customer care.FAW-V olkswagen possibly devotion many manpowers, material resourcess and financial power. Since they collect some feedback that is customer complain. The most be attention is the process time in the settlement in claim. A number of customers complain the process time is too slow. It’s the most important thing the company would face. The company devote many employees which have technical skills to solve the customer complain. And the company makes a police that is if the customer meets a slow process time in the settlement in claim, they will obtain indemnity. Since then, it is improvement on the process time in the settlement in claim. The company gains more and more loyalty customers. Some customer complaint they wait a so long time in delivery time and some staff has a bad attitude. The company takes some training to let the employees understand the needs of customers and the customer care philosophy. And improve employees’attitudes and communication and interpersonal skills. Sine then, more and more customers satisfied with the customer care in FAW-V olkswagen. Customer feedback show very low level of complaints.Section 4:Generally speaking, FAW-V olkswagen customer care strategy is very suitable. In the company, they use “top-down” and “bottom-up” communication in different situations. They have a good teamwork between departments or employees. They also have a strict quality control in all processes. FAW-Volkswagen added more values in their different cars to gain lots of ground. They train and develop staff to understand the needs of customers and the customer care philosophy.And training staff have good attitudes, communication, interpersonal skills. The company has a high standard of quality to meet internal customer needs. Treat external customer courteously. Internal supplier has a clear understanding of quality. Get the car quality right first time and ever time. Customers’feedback shows very low level of complaints. All their output meets quality specification. There is no delay from production through delivery.Also, FAW-Volkswagen has some detail problems in dealing with the feedback of customers in previous. E.g. A number of customers complains the process time is too slow. And the company made some efforts to solve. The company devote many employees which have technical skills to solve the customer complain. And making a police that is if the customer meets a slow process time in the settlement in claim, they will obtain indemnity. Since then, it is improvement on the process time in the settlement in claim. Since then, it is improvement on the process time in the settlement in claim.In order to improve the modern enterprise system, I recommend FAW-V olkswagen build quality circles. That is composed of employees who actually produce the goods or service. They are made up of 6–10 employees, with regular meetings held weekly or fortnightly during working time. They usually have the following priorities: to take responsibility for analyzing processes, situations and problems; to put suggestions to quality councils; to develop detailed plans; to take responsibility for implementing plans and monitoring progress; to take a monitoring/reporting responsibility.FAW-V olkswagen should create constancy of purpose for continual improvement of products and services. Adopting commitment to seek continual improvements. Switch from detecting defects to preventing them, i.e. from inspection at end of process to getting it right first time, every time. When dealing with suppliers focus on quality of product, reliability of delivery, co–operation and improvement. Note not price. Improvement is not confined to products and processes but to all supporting services and activities. Train using modern techniques. Supervision should not be ‘chasing’ but coaching and supportin g. Drive out fear and encourage two way communications. Remove barriers between departments. Don not have unrealistic targets. Eliminate quotas and numeric targets. Remove barriers that prevent employees having pride in the work that they perform. Encourage education and self–improvement for everyone. Publish top management’s permanent commitment to continuous improvement of quality and productivity.。
hnd商法导论outcome2
商法导论outcome21.s看见橱窗展示了一套高尔夫球具,他走进店要求购买该球具,店主不卖,a坚持要以展示的价格来买。
问:合同要素是什么,该案中合同存在吗?A valid contract has three essential features.Firstly,the parties must agree on the terms of the contract. For all aspects of the content of contract,the parties reach a consensus through consultation. Sencondly, the conclusion of the contract shall be attended by at least two parties, only one of the parties does not exist the problem of conclusion of the contract.Thirdly,observation of law. In concluding and performing a contract,the parties shall observe tha law and administrative regulations, respect social ethics and they disrupt public and economic order or impair public interests.In case,the contract is not established.Because the essential of contract is not incomplete. The display window demonstration is an important contract invitation merely,the n the customer could be able to walk in and demand the goods.F or example,Pharmaceutical Society of Great Britain v Boots The Chemists(1952). A sales of a listed poisons must have a registered pharmacist to supervision. If the goods on the shelf is an offer,then the goods in the basket is completed by sales and this behavior is illegal. The judgment of the court is not breaking. The goods on the shelfis an invitation to offer but not an offer.2.t是汽车公司的销售员,竞争公司挖墙角,要他跳槽,但是雇佣合同中有一个条款禁止他为其他任何汽车公司工作在离职后的五年内。
HND国际市场营销OUTCOME
HND国际市场营销OUTCOMEContentsI.Introduction (2)II.Discussion (2)1 Why is the company comsidering entering internationalmarkets (2)2 Secondary sources of information (3)3 The key opportunities and threats (4)4 The process of Spain market assessment (5)5 The modes of market (10)6 Why select this mode (11)III.Conclusion (11)IV.References (11)Report on PK ElectricsI.IntroductionPK Electrics was set up in 1987 in Ningbo, Zhejiang province, China. The company products cables, sockets, switches and light fittings and currently operating three factories all based in Zhejiang province. Over the years the organisation has developed a good reputation for quality and customer service. But over the last two years the rate of growth has begun to decline with sales rising 5% and profits by 2% last year. The management team are aware of big changes in international trading that have occurred over the last 10-15 years with the Chinese economy becoming more market-based and the more recent impact of China joining the World Trade Organisation in December 2001.II.Discussion1 Why is the company comsidering entering international marketsMarket saturationMarket-related factorsProduction-related factorsPersonnel-related factorsRisk-related factorsCost-related factorsProduct life cycleIn the case, PK Electrics is part of market saturation. With rising economic growthand the rising disposable incomes, especially of the urban population PK Electrics has seen demand for its products grow as people seek improvements to their homes and living standards.2 Secondary sources of informationPK Electrics enter Spain market. But the company need to consult information about Spain market. The company could consult from the following professional organization:The World Trade OrganisationPK Electrics could get commercial information about Spain:Goods schedules and tariff dataServices schedules and MFN exemptionsTrade Policy Reviews of SpainDispute cases involving SpainDDA negotiating documents from or mentioning Spain(WORLD TRADE ORGANISATION, 06/18/2011)The World BankPK Electrics could get commercial information about Spain:Income levelEconomic policy and external debtInfrastructureLabor & social protectionPrivate sector – merchandise trade(THE WORLD BANK, 06/18/2011)3 The key opportunities and threatsPK Electrics has to understand PEST if it enter Spain market.Political:Spain is a higher score signifies a less violent and politically more stable society.the government introduced austerity reforms aimed at reducing the fiscal deficit to sustainable levels that reduced government employees' salaries,froze pension funds, and suspended public works.Economic:interest rate stands at 1.00 percentSpain Gross Domestic Product is worth 1460 billion dollars or 2.35% of the world economy, according to the World Bank. From 1960 until 2009,Spain's average Gross Domestic Product was 402.19 billion dollars reachingan historical high of 1604.24 billion dollars in December of 2008 and arecord low of 12.07 billion dollars in December of 1960.Sociocultural:There are few elderlyies and they have small pensions in Sapin.In daily consumption, Spanish larger demand.Technological:Spain has defines its scientific and technological priorities focusing on not only its domestic needs but also the Community's ones.Spain's technology enters the information age.(TRADING ECONOMIC, 06/19/2011)Then, PK Electrics may meet opportunity and threaten.Opportunity:In daily consumption, Spanish larger demand. PK Electrics product all kinds of electrical items. The company can meetSpanish larger demand.Spain is a higher score signifies a less violent and politically more stable society. It could offer PK Electrics a stable market. Threaten:In the Spain, there are a lot of such PK Electrics. There are many competitors.Spainish life habits have different from Chinese. PK Electrics spend much time on marketing research.4 The process of Spain market assessmentThis is PK Electrics the process of Spain market assessment:(Source: Mulbacher et al, International Marketing1999 International Thomson Business Press, London.)Stage 1: Corporate policyThe organisation had focused predominantly on the trade market. The management team are aware of big changes in international trading that have occurred over the last 10-15 years with the Chinese economy becoming more market-based and the more recent impact of China joining the World Trade Organisation in December 2001. They have recently met with Trade delegations from several different countries and are now looking outside China for new markets to enhance their growth and business performance.Stage 2: Market assessment criteriaThe measure of the market with customers and national policy related. Market criterias:Income levelGDPPopulationPoverty headcount ratio at national poverty lineStage 3: Potential country marketsIn the beginning, there are two countries market: Spain and South Africa. In the Question 3, Spain PEST have been analysed. Next, South Africa PEST analysis:Political:The political arena has a huge influence upon the regulation of health care, the money available, the priorities for disease management. The market is not stable. PK Electrics consider issues such as:ecological/environmental issuescurrent legislation home marketfuture legislationSADC/international legislationregulatory bodies and processesEconomic:Marketers need to consider the state of a trading economy in the short and long-terms. This is especially true when planning for international marketing. PK Electrics need to look at:home economy situationhome economy trendsoverseas economies and trendsgeneral taxation issuestaxation specific to product/servicesmarket and trade cyclesSociocultural:The social and cultural influences on business vary from country to country. It is very important that such factors are considered. Factors include:lifestyle trendsdemographicsconsumer attitudes and opinionsmedia viewslaw changes affecting social factorsbrand, company, technology imageTechnological:Technology is vital for competitive advantage, and is a major driver of globalization. Consider the following points: competing technology developmentresearch fundingassociated/dependent technologiesreplacement technology/solutionsmaturity of technologymanufacturing maturity and capacity(Wiki dot, 06/19/2011)Market criterias:Income level: High income(Spain), Upper middle income(South Africa)GDP: $1,460,250,360,148 in 2009(Spain), $285,365,879,676 in 2009(South Africa)Population: 45,957,671 in 2009(Spain), 49,320,150 in 2009(South Africa)(THE WORLD BANK, 06/19/2011)Stage 4: Conditions (not) fulfilledThrough market criterias and PEST analyse, Spain’s conditions are fulfilled because Spain could offer a stable market. South Africa could not.Stage 5: Local products and Stop assessmentsAt first, stop South Africa assessments. The company must know local products. Local products has FAGOR, BERONOR, MATHIUS, ect.Stage 6: Success factorsTechnologyThe company want to take in Spain market, and it have the strong technical support.Customer CareCustomers are god. The organisation have to develop a good reputation for customer service. This way of the enterprise for a long time.PromotionBecause the company is a foreign enterprise, it must increase the strength of promotion. Although initial cost greatly, it could bring long-term interests to the company.Stage 7: Distinctive competenciesPK’s products are selectively distributed using specialist electrical retailers, department stores and more recently DIY outlets.5 The modes of market(SQA, August 2005, International Marketing: An Introduction)PK Electrics should entry the mode is direct exports.6 Why select this modeTotal controlDirect export of its products offers a company greater control over the entire export transaction and entitles them to greater benefits.Direct contact with customersDirect export could face to face customers. PK Electrics can better understand the needs of customers.A sales representative plays the role of the manufacturer's representativeHe works on a commission basis. He uses the product manual and samples of the product, which he presents to the prospective buyers and entices them to purchase it. However, unlike an agent, who is entitled to take decisions on behalf of his company, a representative has no authority, and he takes no risk or responsibility of the product.III.C onclusionPK Electrics entry Spain market, which could increase profit.IV.References“Spain and the WTO”, (11/30/2009), (WORLD TRADE ORGANIZATION), Available:/doc/3a106a0979563c1ec5da71aa.html /english/thewto_e/countries_e/spain_e.htm(Accessed:06/18/2011).“Data of Spain”, (12/31/2009), (THE WORLD BANK), Available:/doc/3a106a0979563c1ec5da71aa.html /country/Spain (Accessed: 06/18/2011).“SPAIN GROSS DOMESTIC PRODUCT”, (12/31/2010), (THE WORLD BANK), Available:/doc/3a106a0979563c1ec5da71aa.html /spain/gdp (Accessed: 06/19/2011).“PEST Analysis”, (05/12/2007 at 20:19), (Wiki dot), Available: /doc/3a106a0979563c1ec5da71aa.html /pest-analysis (Accessed: 06/19/2011).“Data of South Africa”, (12/31/2009), (THE WORLD BANK), Available:/doc/3a106a0979563c1ec5da71aa.html /country/Spain (Accessed: 06/19/2011).Scottish Qualifications Authority (August 2005), International Marketing: An Introduction, China Modern Economic Publishing House, Beijing.。
HND商务会计高级outcome 报告答案
Index pageIndex page………………………………………..…. Introduction…………………………………………. Background………………………………………..…FindingsSection 1…………………………………………Section 2…………………………………………Section 3…………………………………………Conclusion………………………………………….. Reference…………………………………………….IntroductionBackgroundSSP plc is a company operating in the food manufacturing industry. It is engaged in food processing, supplying all the main supermarket chains with first class process meat products. During the last few years the company has been difficult because of the BSE and Foot and Mouth disease made a declining demand for meat product. The bad outstanding achievement stopped in 2004 and a partial rebound in the market produced an increase in turnover by nearly 15%. It is expected that this rebound in the market will gather momentum over the coming year and the SSP plc is planning to take even greater strides forward by opening a new processing plant in Glasgow.As requested in the chief executive’s memo of 30 December, here is my report summarising and analysising the financial position of the SSP plc for the year 2003 and 2004.OutlineThe main body of the report will evaluate five parts:Part 1--- Analyze the users of financial information and the purpose of using.Part 2--- State of financial source and categorize with their characteristics.Part 3---Explain the cash flow statement of SSP plc.Analyze the recent financial performance and position of the SSP plc.(Including my recommendations about how to improvement of business performance) FindingsSection 1. Users of financial accounts.Users of financial statements are a group of people or organizations who use the information to make evaluations and decisions. Users of financial information can be divided into two categories: internal and external users.Now, I will use a table to show you the users’ purpose and sources of information they use to get the statements.Section 2. Source of financesTo run a business, organizations require finance for different proposes and for varying lengths of time. In the finance, we divide sources of capital into two categories: equity capital and loan capital. Equity capital is the finance provided by the owner and there is no interest to pay. Loan capital refers to money that is borrowed from a source outside the business. The interest of loan capital must be paid. Sources of finances could be clarified into short, medium and long term. The short-term refers to finance that are borrowed for a period of no more than one year. The medium-term refers to funds that are borrowed for a period of between two and ten years. Long-term refers to funds that are borrowed for a period of more than ten years.In the case study, the source of finances of SSP plc is: trade creditors, tax, bank overdraft, debentures, ordinary share capital and the retained profits from last account period.Short-term sources:1.Trade creditors:Trade creditors are produced when the purchase of raw materials or stock is delaying to pay, thus, there is more cash which would be used for other uses. There is also an interest free way of raising finance. However, the credit could lead to poor relations with suppliers and the customers may forfeit discounts.The credit is £544,000 in 2003 and it decreased to £405,000 in 2004. The percentage of decrease is %. The decrease of credit infers that SSP plc has a good financial situation that it hasa strong ability to pay credits back to suppliers. This could improve the relationship withsuppliers.2.Bank overdraft:Bank account holders can prearrange with the bank to draw cheques to a greater value than the actual balance in the account. Interest should be paid by customers and bank charges will apply where an overdraft limit has been exceeded. Bank overdraft is flexible and cheap. It has a low cost. Some small bank overdraft even has a free of charge.SSP plc had no overdraft but the number increased to £86,000 in 2004. The increase shows that the company borrowed money from bank for its expansion in Glasgow.Long-term sources:1.Debentures:Debentures are loans make to companies that carry a fixed rate of interest. The company’s fixed assets normally secure debentures. Debentures have a fixed time period or an open time period.The shareholders are not debenture holders. A debenture interest is paid as an expense not an appropriation of profit.SSP plc has a fixed debenture (£1,560,000) in the year of 2003 and 2004. It tells us the company’s fixed assets are steady.2.Ordinary shares:Ordinary shareholders receiving pay-outs from company after preference shareholders are paid.Ordinary share dividends are not fixed and subject to company’s periodical performances and decisions of management in paying dividend.In SSP Company, the ordinary share capital is £1,950,000 in both 2003 and 2004. It infers that the company has a steady operation situation.3.Retained ProfitsThe retained profit is the finance brought from the last financial period. It is not fixed and may be a negative number. It presents operational situation of last period.The retained profits decreased from £505,000 to £420,000. The percentage change of decrease is %. The lower ratio shows us the company had made fewer profits in 2003 then it was in 2002.Section 3. Ratio Analysis1.Major inflows is Net cash flow operating activates of £1,345,000.Major outflow is Payments to acquire fixed assets, which takes £984,000.2.Ratio AnalysisProfitability Ratios:Gross Profit Percentage=Gross profit/Turnover x 100% 2003: GPP=£7,000,000/£11,674,000 x 100%=%2004: GPP=£8,037,000/£13,382,000 x 100%=%Trend: IncreaseAnalysis: The increase of ratio is a good sign. The positive trend can be an indication that stock control of meat product has improved, demand for the meat product has increased after the diseases, or purchasing policies have improved. The managers should keep the good trend and go on develop it, such as improving marketing strategy, setting better pricing policy, or improving stock control.✧Net Profit Percentage=Net Profit before Taxation/ Turnover x 100%2003: NPP=£1,182,000/£11,674,000 x 100%=%2004: NPP=£901,000/£13,382,000 x 100%=%Trend: DecreaseAnalysis: The decrease of the ratio is a bad sign that it indicates a low profit of the company. From the P&L Account of the SSP plc, we know that although the gross profit increased, the operation cost is much higher in 2004; it leads to a decrease in net profit. So the managers should think about how to decrease our operation cost to help our company earn more profit.Liquidity Ratios:✧Current Ratio=Total Current Assets/Total Current Liabilities2003: CR=£1,195,000/£767,000=2004: CR=£1,248,000/£701,000=Trend: IncreaseAnalysis: the increase of ratio is a good sign. Generally speaking a healthy current ratio is at least 2:1. The and indicate the company is a little bit over trading and have difficulty in meeting its short-term debts. The main reason for the increase is the increase in the total current assets and decrease in the total current liabilities. I suggest that the company may keepmore profit for the short-term debts.✧The Acid Test Ratio=Liquid Assets/Current Liabilities2003: (£1,195,000-£608,000)/£767,000=2004: (£1,248,000-£796,000)/£701,000=Trend: DecreaseAnalysis: The decrease is a bad sign. The ratio should be 1:1. But the ratio in both of 2003 and 2004 is less that 1. And unfortunately, the ratio is still decreasing. SSP plc meets a liquidity problem that the liquid assets decrease. The company managers should pay attention to this ratio and organization’s development.Efficiency Ratios:✧Fixed Asset Turnover=Turnover/Fixed Assets2003: £11,674,000/£4,017,000= times2004: £13,382,000/£4,318,000= timesTrend: IncreaseAnalysis: Where this ratio gas increase, this is a good sign. It indicates that the existing fixed assets are generating more sales and maybe investment in new fixed assets gas could be been paid off. Managers of SSP plc should develop and focus on it.✧Debtors Collection Period=Debtors/Turnover x 3652003: £306,000/£11,674,000 x 365= days2004: £452,000/£13,382,000 x 365= daysTrend: IncreaseAnalysis: It is a bad sign that there is an increase in DCP. It indicates that SSP’s may have a poor credit control of poor invoicing system. The bad debts may also increase. The leaders of SSP should check their invoicing and reminder system to keep the ratio a proper range.Investment Ratios:✧Interest Cover=Profit Before Interest & Tax/Interest Charges2003: £1,416,000/£234,000=2004: £1,135,000/£234,000=Trend: DecreaseAnalysis: This ratio shows how capable the company is of covering its interest charges. The decrease is not good because the company is less able to meet its interest payments. But the ratio is still in a reasonable range. Leaders should try to increase company’s profit to keep this ratio a high level.Debt Ratio=Total Debts/Total Assets x 100%2003: (£767,000+£1,560,000)/(£4,017,000+£1,195,000) x 100%=%2004: (£701,000+£1,560,000)/(£4,318,000+£1,248,000) x 100%=%Trend: DecreaseAnalysis: It is a good sign that the ratio increased. However, a healthy ratio should keep around 50%. It indicates that SSP has fewer liabilities or keeps more assets. The sign should be kept by managers.3.RecommendationAfter reading and analyzing three accounts from SSP Company, I found some problems with it and now I will present my suggestions about the future management in these two parts.Operational recommendationA ratio of Net Profit Percentage shows us that SSP plc has a high expenditure in operation cost. Italso indicates that the company has a low level of cost control. Therefore, I suggest that SSP should try to decrease the costs of sales and the operation cost, such as adopting new management system and using contractors to find distribution channels but to find them itself.Financial recommendationFor the source of finance, SSP has a bad performance of financial operating. In the Cash Flow Statement, the Financing is £0, but the company is planning expansion in Glasgow. The main inflow of the company is the sales. It is a dangerous phenomenon if the company wants to use the turnover to expanse its business because it is impossible to use the current cash to support long-term investment. So I suggest that the company may increase the number of share capital or make more debentures to get more long-term capital for expansion.ConclusionBy analyzing the P&L Account, Balance Sheet and Cash Flow Statement, we can infer that SSP plc has a good operational performance. However, there are still many parts to improve and develop to help the company maximize profits.Reference●Ray H. Garrison, Managerial Accounting, Business Publications Inc., 1985, Printed inAccounting for Non-accounting Students, Financial Times, 2004, Printed in Great Britain.●Frank Wood & Alan Sangster, Business Accounting 2, Financial Times, Pitman Publishing, 1999,Printed in China.。
HND客服报告第二个作业
Report for Creating a Culture of Customer Care (DJ4234) Outcome 3创建一个文化的报告客户关怀(DJ4234)结果3Research of customer care-----------------Samsung Electronics研究客户服务的————————————————三星电子Candidate name: Ma QianliGrade and Class: Financial services class 7Student ID: 9Submission day: of ContentsIntroduction 1care strategy 1Introduction of AXA’s customer care strategy 1 How Samsung build its customer care 2care standard 333Employee 333research of Samsung 's Qualitative and Quantitativecustomer feedback 4of business survey 4definitions and functions of qualitative Andquantitative methods4and quantitative methods that used in the feedback 5Evaluation of customer care strategy 5of customer care 介绍1客户服务策略1引入安盛的客户服务策略1如何构建它的客户关怀三星2客户关怀标准3环境3客户3员工3社区3供应商3研究的三星的定性和定量客户反馈4业务调查原因4的定义和功能的定性和定量方法4定性和定量方法,用于反馈5评价客户关怀战略5建议的客户关怀61.0 IntroductionIn this article, it mainly talks about the strategy of SamsungElectronics’s customer care. First, introduction of SamsungElectronics’s customer care with its formation is involved in the second section. Second, it gives a specific list of customer care standard, including environment, customer, employee, community and supplier. Thenit chiefly refers to the SamsungElectronics's Qualitative and Quantitative customer feedback. Methods of questionnaire and interview are used in the customer feedback. After talking about the customer feedback, it analyses the date about feedback and have made a conclusion. At last, an evaluation of SamsungElectronics is given to show others. Some recommendations are also raised to improve SamsungElectronics’s customer care. 在本文中,主要讨论了SamsungElectronics战略的客户关怀。
HND市场学outcome2
1Marketing is defined as a process of planning and implementing ideas, products, price and services, promoting and distributing products, in order to meet customers‟demand and make profits.The marketing concept consists of five import parts: production, product, selling, marking and societal marketing. It‟s an outside-in approach, while the product philosophy is an inside-out approach. Although they have something in common—both of them aim at making benefits for the business, their focuses are different.To the marketing concept, organizations must try their best to know well the needs, desires and wants of their customers, for their principle is “customer is god”. What‟more, they should more effectively integrate the marketing mix ,including product, place, promotion and price, than their competitors, so as to make their products and services better and better to satisfy these interests, then by promoting and advertising introduce goods to them, in returns consumers will be attracted to buy their goods to meet the interests of organizations.But product philosophy is most concerned about internal capacity, not customers. The definition of internal capacity is the ability to handle raw materials and the number of products that all permanent assets of the organization produce, which involves in the production in the planned period and in a given technical condition. To improve the internal capacity, produce goods of the highest quality at the lowest cost and make the largest profit is its purpose.2.The marketing mix includes four elements: product, price, promotion and place.The explanation of the product element of the marketing mix: in 1986 the range of products of Landed—a company of wooden toys aimed at the pre-school market, was greatly limited to wooden building bricks and jigsaws. Its products could only be sold to small toys shops. However, as the company developed, its range of products has quickly enlarged. But for its former products, it not on-ly added with dolls‟houses and wooded train sets, but also brought in “Country Cousins” books and a new range of pre-school books. The enrichment and diversity of its range of products made this company bigger and bigger.The explanation of the price element of the marketing mix: a correct pric ing policy, a reasonable price is very import in the market competition. For example, on the early 1990s, Landed was rapidly flourished, and the “Country Cousins”books were sold at a premium. But then in order to occupy the favorable position in the competition, the company had to reduce its high price to a competitive level. Now more and more competitors have attended to this market, so in order that it can ensure continued distribution, the company is setting about reducing the price lower.The explanation of the promotion element of the marketing mix: the promotion has many aspects, such as advertising, sales promotions, personal selling and direct marketing. The promotional team must come up with the best promotion policy. The “Country Cousins”books were not well sold by bookshops, so the company sold them to toy retailers.The explanation of the place element of the marketing mix: Landed met with a big opportunity and challenge—the Welsh language TV channel SC4 introduced an animated program describing an assortment of animal characters collectively known as the …Country Cousins‟.Fortunately, the company won the contract to make a limited range of merchandise featuring the characters, and the popularity of the series, and it gave it a considerable sale. Then the TV proposed a national airing and national launch. In order to continue the patronage, Landed‟s sales team decided to keep the friendly relationship with existing outlets. They concentrated at retailers and middlemen, connected with established clients for personal selling. Now they very value the advertisement among children.3..For a privately owned Sports Club, its elements of the marketing mix refer to the followings: product, price, promotion, place, people, process and physical evidence.First, the product of privately owned Sports Club is its service, which opposes to a common product. Services, unlike physical products, happen "on the spot" and customers like to know what to expect. The privately owned Sports Club offers service to customers, which is essentially intangible and does not result in ownership of anything. The Landed Toy Company products are goods.Second, price, as we know, price is one of the most flexible elements of the marketing mix. It will be affected by consumers, the trade and the competition. For example, if customers feel the price of the Sports Club is lower than others, most of them may choose this club, while the price of Landed Toys Company products changes with the situation they have in the market: set premium price (previous) ------cut the price (now) -----reducing price (future).Third, promotion is what a company say and do concerning products and services in order to persuade customers and markets to try them. The privately owned Sports Club not only uses advertising but communicates with customers to help them have a better understanding of the company. Landed Toys Company Landed did very little advertise at first, but now they use newspaper to promote its products originally.The next is place, which not only includes retail store, online shop but also the movement of goods. If you want to book the ticket of the club, you can buy in the club or online. Landed Toy Company sells its products through a number of intermediates, nowadays it carries out with the idea of mail order selling.Fifth, people are part of the offering service. If the customers are satisfied with your service, it may have a positive effect on the development of your company. Sixth, processes mean caring about the quality, reducing the queuing systems and service delivery to ensure consistency of service. At last, p hysical evidence is the “tangible” part of the service, like the facilities in the club.Different from a Landed company, which distributes its products to its customers,Sports Club always has to get its customers to come to it. Those who come to the sports club are pursuing high quality services, although its price is higher. Therefore, Sports Club usually has relatively affluent target market and local promotions meeting the local demands. In this way, it is principal for a sports club to choose a right location.4.The environment in which an organization exits can affect industry or the individual organizations. An internal environment is the systems of the company, the effectiveness of which to a great degree rests with its culture, including micro and macro environment, competition intermediaries, and suppliers stakeholders. A micro environment is all those factors which lie beyond the organization, and a successful organization is contributed by those in the microenvironment, for example, the company, the distributors, customers, competitors and public, however, the macro environment indicates the lager forces which affect the way in which an organization operates and over which the organization has little or no control. These can be known acronym PEST.With the changing environment, PEST is also changing: first, in the political aspect: as the international communication developing, it is not simply domestic politics which will have influence on marketing strategy. Second, economically, suppliers have become more and more, as a result, competition has become more and more fierce, this will influence costs, prices and demand. Third, changes and trends in the sociocultural environment bring forth significant challenges. People's basic beliefs, attitudes and values are shaped by the society in which they grow up. Forth, developments and breakthroughs in technology give birth to new products and sometimes new industries.Following factors may affect Landed: the declining birth rate, growing demand for more technological toys, increased affluence, growth in competition from larger competitors, growing dominance of larger retailers.For the sake of getting over these risks, altering marketing mix, the company introduced some new products to satisfy different market meets, drew into added value products at higher prices, developed higher profile promotions to compete with rivals, and used sales team to develop good relationship with retailers.。
HND市场学outcome_1_考题及参考答案
1 please describe the purpose and importance of marketing research to organisations.(expected response:approximately 200 words)Answering this question you'll be asked to interpret the meaning of marketing research first, then explain the importance of marketing research.An explaination of the importance of marketing research to include points such as: Definition of marketing researchReferenceMarketing research is a systematic, objective collection and analysis of data about a particular target market, competition, and other environment inluding internal and external environment. It always incorporates some form of data collection whether it be secondary research or primary research which is collected direct from a respondent.The marketing research aims at meeting the needs of its market where a company needs to understand its customers. With the change or development internal and external environment of company, the product market will varies from many factors such as customers' wants or demands.Since meeting consumers' needs is the basic commercial laws, and important for the company's survival and profits making, the company can do some efforts to create more customers' utilities (satisfaction) by marketing research. With the coming of the products' market growing and mature, the quantity of competitors increases, there is no more space available of prodcts' profits making. In order to survive, to keep the existing profit, or to increase the profit, company have motions to explore the potential markets by marketing reseach.2 expected response: approximately 300 words.(a)describe and distinguish between primary and secondary data.Reference :Primary data is the information collected for particular(specfic) purpose at hand. Secondary data exists somwhere, gathered for another purpose.The difference between the primary data and the secondary data can be listed as follows:Just as its name implies, primary data is the first hand information, while secondary data is the seond hand information. That is to say, primary data is field research which is gathered by an organisation for its own specific purpose. Seondary data is desk or library research which is gathered from the library and internal organisation, etc. So we can conclude that secondary data is started first, the more expensive, time-consuming primary research will be used only when missing information has to be collected by marketing research.Secondary data comes from both the internal database and information publicly available(marketing intelligence). While primary data can gathered from outside the organisation.There is the difference in the instrument of the two data. Primary data can gathered through survey . We can survey the targeting by mail, phone, or internet. It can collected through observation by ethnographic research, or sending its staff to observe. It also can gaghered information by focus group interivewing and by experimental research. While the secondary data can be sorted from public available information and internal information. the public available information may include government's report of industry, the news of competitors' website, the references form library, free industry research database, public limited company's information, etc.(b)idetify the advantages and disadvantages of using secondary data.AdvantagesReference:There are five main (key) advantages of secondary data. The fist, it is cheaper and can be obtained more quickly. The seond, Vast quantities of information covering a wide range of subjects are available. The third, since secondary data exists somewhere, it has already been analysed and processed. The fourth, organisations have gathered information over many years and trends and patterns can be identified so that the data is used because public receive it undoubtedly. The last, Governments produce statistics about markets and consumer habits, so if the change of environment can be neglected, the resources about markets can be used.The disadvantages of secondary data includes as follows:it is provided to pulic, so it can not provide specific information for a particular organisation, that is to say , the rivals possibly have the same accesses to gain the similiar information. It ages easily , so it is possibly out of date. Secondary data is not specially prepared for the specific problem of marketing, so the outcome maybe be biased.(c)identify different secondary soures which the organisation in the case study might use.Government statistics about social trends from the Annual Abstact ofStatistics.The financial accounts of rival company.Sales records from within the company to identify growing/declining areas.Newspaper articles about the latest toy crazes in America.Census figures which highlight population changes.Government statistics about the state of the economy.3 explain how the organisation in the case study might use different types of marketing research. Provide realistic and relevant examples of types of marketing research which the organisation could use to improve its current business situation.(expected 400 words)The company could carry out questionnaires in retail outlets, such as retailers and other middlemen by telephone, personal talk or online.the company could visit parent and toddler groups to observe how children play with toys.The company could invite pre-school children to play in the observation room exlusively bulit for research, the marketing managers could watch or observe the children's behavior by scanners or through the window outside the observation room.The company hire an well trained person who was good at marketing research to observe the parent and children's buying behaviors.The company could organise focus groups to discuss new products with groups of 10-12year olds. The company could create a flexbile and comfortabletalk/chat environment, start from an interesting topic so as to calm down the groups, then induct them to speak their true views on the exploration of the new product.The company could carry out the quesitonnaires to make sure the customers' buying preference and their habbits of buying toys , by this process, the company can gain some resources about the development of the new products for added customer market which can be described with 10-12year olds.The company could send out questionnaires to the toy buyers for exsitingproducts in different retail stores such as toy stores , super markets, etc. The contact methods are available which are mail, phone, personal talk, and online. Ifthe outlay for marketing research is enough , the suggested method is personal talk. Because this method is easy to control the quality of research.The company could organise focus groups to discuss exsiting products with groups of pre-school year olds. Since the customers' characteristic, the form of research maybe variable and flexible. Maybe playing games with them is available while carrying out research. By chatting with them, marketing managers or marketing researchers can know their needs for the toys.Since the industry is becoming even more competitive, gathering more secondary data of rival company's marketing activities is a quite right choice. We can analyse the rival companys' sales figures to see how they had adapted their product ranges. We can go to library for basic reference of rival company, we can gain the free data from the government statistics of industry, we can also gain the information of rival company on the internet ,especially on the rival company's website which includes formal information and informal information like BBS' news.For gathering more information of rival company, we can use the ethnographic research.we can hire a person specially trained for marketing research. The person will observe the buying behavior of their own consumers and rival companys' consumer, then analysis the difference between the two kinds of consumers. Finally give the different marketing strategy .The company could use secondary sources such as government statistics to identify changes in the market place.The company could gather information of book order of government for the primary scholar or pre-school children through the report of government 's work which can be received freely and through government authoritative website.。
SQA-HND-商法-OUTCOME2 题目outcome 2
1.Does Samir have a legally enforceable contract with Fairways for the purchase for the Matsumoto golf clubs for 150?首先,Smair并没有与Fairways公司就购买Matsumoto golf成立合同,假使他想要购买那套高尔夫球具,那么他必须支付1,500,这是因为橱窗展示仅仅是一个要约邀请而不是要约。
Carlill v Carbolic Smokeball Co (1893)Harvey v Facey (1893)Pharmaceutical Society of Great Britain v Boots Cash Chemists (1953)Fisher v Bell (1961)First, Smair has not purchased Matsumoto with Fairways Corporation the golf establishment contract, if he wants to purchase that set of golf to have, then he must pay 1,500, this is because the display window demonstration is an important contract invitation merely, but is not the important contract. Carlill v Carbolic Smokeball Co (1893) Harvey v Facey (1893) Pharmaceutical Society of Great Britain v Boots Cash Chemists (1953) Fisher v Bell (1961)2.What are the chances of Susan being successful if she goes ahead and sues Samir for the cost of her new designer outfit, the cost of her taxi fare and the disappointment caused? Susan 假使决定要起诉Samir并要求赔偿他的服装费用,乘坐出租车的费用以及精神损失费用的话,那么Susan将不可能获得胜诉。
SQA HND国际实务配送outcome2
Unit Title:Assessor Name:Submission Date:International Physical DistributionWord Count: 1999The Explanation of DataSea:Sea transport requires a 40 foot container, and the total cost of carrying 25 pallets is £620, and the price is £25 per container. So cost per pallet= total mode cost/ pallet, thus the cost per pallet= £620/25= £24.8. The transit time is 7 days.Air: Because of the need for aircraft transport, so the total cost of £1265, so the cost of transport is £253, and the price is £1265 per 5 pallets. Cost per pallet=total mode cost /pallet, thus the cost per pallet=£1265/5=£253. The transit time is 4 hours.Rail: Rail mode requires 40 feet of container to carry 25 pallets, so the total cost is £1275, so the price is £51. Cost per pallet=total mode cost/pallet. Thus the cost per pallet=£1275/25=£51. And the transit time is 2 days.Direct road:A flat bed container lorry can carry 20 pallets, so the total cost is 1350, because the transportation time is 3 days, so cost per pallet=total mode cost/pallet, thus the cost per pallet=£1350/20=£67.5.Multi-mode:From Milan Glass Works to Genoa Calata should be the freight is £125, in addition to the sea model of £620 and £295 of the railway model, which also need to add the cost of £145 form Coatbridge Rail-port to Kiribati Bottling, Thus Total mode cost=£125+£620+£295+£145=£1185. Total pallet=25. The total mode cost = £1185/25=£47.4. The time =6 hours+7days+5 hours+7 hours=7 days and 18 hours. the total cost equal to £1185.Explanation:Summary from the above calculation, the total cost is £1350, so the price of each pallet is £108.so we get the final result is £1350/£108=£12. so the best cost effectiveness is £12.4.0 Technical report 4---Least total cost concept Recommendation ChartsRoute ARoute BExplanation:In the Transport, the procedure is the include many parts, to the as the CFSP andPARS, the documentation of the include many things,such as the bill of lading, commercial invoice, insurance, packing list, certificate of origin. Business process including CISG and UCC. These are used for commercial and documents are necessary, such as commercial invoice, pro forma invoice. Customs procedures including input data, declaration, check and pass. In the UK at the same time, the customs will prohibit certain commodities, such as revenue, the health of animals and plants. Documents including the certificate of origin of goods, etc.So choose B Route to save costs.。
hnd经济学导论outcome2【最新】
Assessment task 2Assessment task instructions The UK economy is made up of millions of people and billions of economic activities. Within these activities, goods and services are created and exchanged. It can be complicated at times but a simple model explaining in general terms how an economy is organised and how those involved interact is a good start.Question 1 Draw a diagram showing the participants of the Circular Flow of Income and explain how it operates. The simple model is sufficient for a beginning, but an economy is more complex and involves external influences, which can raise or lower economic activity.Question 2 Identify three injections and three withdrawals from the Circular Flow of Income; give examples of each, and how they affect levels of economic activity. In the following table, there are examples of the growth rate of various countries over nine years Country United Kingdom United States Bulgaria Switzerland 1994 4.7 4.0 1.8 0.3 1995 2.9 2.7 2.1 0.6 1996 2.63.6 -9.4 0.3 1997 3.44.4 -5.6 1.7 1998 3.0 4.3 4.0 2.4 1999 2.14.1 2.3 1.6 2000 3.1 3.85.4 3.0 2001 1.9 0.3 4.0 1.3 2002 1.6 2.4 3.5 0.6Question 3 Choose any two of the following questions: (a)Explain at least three difficulties encountered in measuring the National Income of a country. (b) Explain (using at least three reasons) why it is difficult to compare the growth rates of the countries in the table above. (c) Explain how the multiplier effect could substantially raise the level of National Income. (d) Explain the difference between real and nominal growth using the table above.Assessment task 2 Outcome(s) covered 2 Suggested solution and making an assessment decisionQuestion 1 A circular flow diagram clearly identifying the following in their correct places: Firms: Households: Markets for factors of production: Land, labour, capital and wages, rent, profit and income. revenue spending Goods and services sold Goods and services bought Firms Households Production inputs Land, labour, capital Wages, rent, profit income (PPT 书P74)Question 2Injections: Investment Withdrawals: Savings Government spending Taxation Exports Imports Appropriate examples: Investments: New factory being built 【built a new private enterprise (grow)】Government spending: New hospital being built (not PFI or PPP)【built public schools (grow)】Exports: Firm wins order to supply new computers to foreign firm 【In cooperation with foreign sales (grow)】Savings: High interest rates result in more savings【a country saves too much of its income (decline)】Taxation: Imports: Government raise level of income tax 【government raise income tax (decline)】Record numbers of holidaymakers go on overseas holidays 【spending on foreign goods by more national】(PPT书P73)Question 3(a) Any three from the following: Errors/omissions from the data gathered,Black economy,Non-recorded items,eg DIY, housework, barter,Transfer income,Double counting.(b) Methods may change over time. Accuracy of figures,Inflation adjustments,Social conditions,Work conditions,Unequal distribution of income. Spending patterns eg defence.(c) Explanation of multiplier either in words or through use of algebra(书P199.200). Explanation should show that an initial injection to National Income results in a larger level of NI than the original injection. Propensity to save and consume.(d) An explanation of the difference between real and nominal growth, identifying that in real terms inflation is taken into account. In 1998 the growth rate is shown as 3%. If this figure is the nominal rate and inflation is measured at 3.1%, then there is no real growth in the economy. Any similar example will suffice.【GDP=Consumption +Capital investment spending +GeneralGovernment spending +Exports +Imports of Goods(Services) GNP=GDP+NPIA(Net property income from abroad) National Income=GNP-Capital Consumption Real Growth Rate=Nominal Growth Rate-Inflation Rate (Real Growth is the grow adjusted for inflation, Nominal Growth is the grow in the current value of money, Inflation Rate is measure of rate of change in price index)2000: 3.1-3.2=-0.1 no real growth 】附加工作总结一篇,不需要的朋友下载后可以编辑删除,谢谢安全生产监管执法工作方案5篇第一篇一、指导思想2014年,全区安全生产监管执法工作要以科学发展观为指导,全面贯彻落实《国务院关于进一步加强企业安全生产工作的通知》和《省政府关于进一步加强企业安全生产工作的意见》文件精神,进一步规范安全生产监管执法行为,落实行政执法责任制,提高依法行政水平,严厉打击安全生产领域的非法违法行为,及时消除事故隐患,促进全区安全生产形势进一步稳定好转。
HND市场营销报告outcome(可打印修改)
Outcome10 If you need more report of HND, please come to Wonder(App.) to find me.1 Identify three key characteristics of the marketing concept.The first is to fully understand customer's needs and market, and formulate customer-oriented marketing strategy. Firstly, companies should investigate customers and markets, and then process market and customer information. These will determine the customers they want to serve, which means the target market and how they can better serve, which means their value orientation. When a company decides who they serve, it will find the target market by segmenting the market and targeting the level, time and nature of customer demand. Then they differentiated and found their place in the market.The second is to establish a complete market plan to provide customers with better value. We should pay attention to the following four aspects about how to provide better value for customers. First, the company designs products and services, such as product diversity, quality, brand name, packaging, etc., to bring strong brands to customers. In terms of price, companies need to create real value. In terms of promotion, the company can carry out advertising, personnel sales, price promotion and so on. There are many distribution channels and supply chains in the local area.The third is to establish profitable relationships with customers and maintain customer satisfaction. The toy company should establish a good and solid relationship with the selected customers in order to achieve continuous benefits. In managing partnerships, companies should also build strong relationships with their partners.2 Explain and give examples of key factors influencing the micro and macro environment of Day Dream Toys.In the micro environment, the factors that affect the company's customer service usually include the company, competitors, suppliers, customer markets, the public and marketing intermediaries. There are more than 1000 senior managers, financial personnel, purchasing personnel, R&D personnel, accountants, operators and so on. These organic and related combinations together form the internal environment. The whole company should cooperate with the marketing department and take the market as the leading factor. Just as the company has formulated a series of limited wooden toys for preschool education, this is the demand of their target customers. The whole company should understand and create value. For companies, their competitors are the other toymakers. Over the years, they have been always looking for their place. And they finally find their customer market is mainly dominated by kids. And they slowly expands their product portfolio and have the five-to-eight-year-old market.Suppliers play an important role in providing value to value customers. They will provide resources for the company's products and services.Distributors help companies sell their products to customers. This is a very important link. In this case, "daydream" can only be sold through small toy stores, so it has been trying to get large chains to store their goods. After buying their goods in a large department store, it turned out to be profitable and helped them go public.In the macro environment, it may be influenced by the larger factors which include demographic, economic, natural, technological, political, and cultural forces.Technological environment will bring companies both opportunities and challenges. If they fail to follow technological changes, they will let the chances of new products and marketing slip. Under the conditions of the continuous development of new digital technology, Daydream Company should also make corresponding adjustments. It can launch products that are more in line with the technical background to gain the attention of the public and obtain marketing opportunities. At the same time, Daydream can use more advanced digital media technology to promote their products and open the market.Environmental sustainability issues in the past thirty years of steady growth. The natural environment presents three major trends: some shortage of raw materials, pollution levels rise and the government intervention to increase the intensity of natural resource management. For Daydream, it should select green and recyclable materials for the selection of products. It can also cooperate with environmental protection agencies to launch a series of toys which has the images of protecting the earth’s resources, and add the promotional content of environmental protection knowledge to the product promotion. And the price can be priced based on the degree of deficiencies in the resources that the product represents.3 Explain why market research and the information gathered are important to an organisation like Day Dream Toys.Marketing research can be defined as the systematic design, collection, analysis, and reporting of data relevant to a special marketing situation facing an organization. Secondary research is divided into internal method and external method. The internal sources includes average order cost, sale history, distribution outlet, etc. The external sources includes the journals, government websites, libraries, newspapers, etc.Primary research, also known as research using primary sources, is the method which uses the direct data and resources. Primary research can also be further divided into qualitative and quantitative research.Through the market research, the research information can help Day Dream Toys stay in touch with customers’ changing attitudes and purchase patterns and in a timely to adjust to satisfy customers demand. It can assists Day Dream Toys in better understanding market opportunities and determines the feasibility of a particular marketing strategy. It can also help the Day Dream Toys in the development of marketing mixes and match the needs of customers. And it improves Day Dream Toys marketer’s ability to make decision. Market information is the effective way to improve Day Dream Toys benefit, and can also lower the risks.4 Explain how Day Dream Toys might collect and use market research information. Include one quantitative and one qualitative research technique in your response.The Day Dream Toys through the primary research and secondary research to obtain information, the method of primary research have qualitative and quantitative.Qualitative research concerns the gathering of information which can be interpreted in a number of ways. This type of research does not need a strict design plan before it begins. However, Qualitative research of a study using qualitative research is heavily involved in the process, which gives the researcher a subjective view of the study and its participants. When the Day Dream Toys has just founded, it can using the method of group discussions to collect information about new product development, because this method can produce more information, and usually not statistical-more opinions and individuals’ thought.Quantitative research allows the researcher to measure and analyze data. The relationship between an independent variable is studied in detail. Researcher is more objective about the findings of the research. But, the main disadvantage of quantitative research is the context of study or experiment is ignored. The main research techniques include experimental research and surveys. It can use the method of survey to collect information, preference on different kind of drinks.Day Dream Toys can through the telephone survey to obtain information, because this method is fast, low cost, high response rates, and wide range. Because the information is high value, Day Dream Toys can quickly know customer’s demand for toys, and formulate the corresponding strategy. Besides, Day Dream Toys can also know details by conducting questionnaire online.5 Explain the process of market segmentation and targeting, and the benefits of segmentation and targeting to Day Dream Toys.There are many types of customers and products in the market and the composition of demand, so customers in the market should be grouped according to various standards and methods, such as geography and population preference psychology, in order to provide services. This process is called market segmentation.The marketing department divides these into different groups, chooses the group that can bring them the greatest value, and then designs products and services for this group to meet their wishes and needs. This is the choice of the target market.Firstly, organizations should understand the basis of market segmentation, the similarities and differences of customer needs, and how to make better use of the limited resources of enterprises. Understand that people living in similar geographical location, cultural value and social background inevitably have the same or similar tendencies in some products, but different ages and individuals will bring different needs to everyone. Therefore, if an enterprise wants to stand out, it must make full use of all resources, find the most valuable target market and increase its competitive advantage.Market segmentation can be divided into the following steps. The first step of market segmentation is to select the market scope of products. On this basis, the corresponding market development strategy is formulated. The second step is to list the needs of potential customers. We can list the factors that affect customers' buying behavior and product market from the aspects of population, geography, psychology and so on. Thirdly, organizations should analyze the different needs of potential customers. The company can analyze and evaluate the demand variables of different potential customers by sampling survey method to understand the common needs of customers. The fourth step is to investigate the market and customers according to their own business conditions, and ultimately select valuable markets and formulate relevant effective marketing strategies.For example, by market segmentation, Day Dream Toys found its own market and established it as a pre-school education toy market. Initially, the product range is simple wooden toys, extending to spicy baby and wooden train suits, and then continue to expand to determine their own 5-8 year-old children's market. Because its clear market positioning provides a clear direction for the company's development, and is committed to safe, high-quality toys, in order to maintain a certain turnover, establish a safe, green, high-quality product image, customer satisfaction has been improved, market opportunities have been opened up. It is precisely because of thisclear market positioning that the company concentrates human and material resources to develop the "rural cousin series" and has achieved great success. There are three ways to determine the market target, namely, subdividing attraction, business strength and selecting subdividing market. Whether there are differentiated marketing, differentiated marketing and centralized marketing. Through differentiated marketing and centralized marketing to provide customers with daydream toys. They focus on making bears and other animals for children, making more than 40 different styles and types.Outcome 21 Explain marketing theory in relation to each of the 4Ps. Explain the factorsthat would influence each element of the Marketing Mix(4Ps) for Day Dream Toy Company.Marketing mix means the set of tactical marketing tools-product, price, place, and promotion-that the firm blends to produce the response to wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product. The main purpose of marketing is to meet the needs of consumers.Products are anything that can be offered to the market to attract attention, acquire, use or consume, possibly meeting needs or needs. It includes objects, services, people, places, organizations and ideas. Product portfolio refers to all products that an organization provides to its customers. In this case the company originally produced a limited range of wooden toys for the market of preschool students. After the series of "Country Relatives" animated dramas aired, daydream toys company launched the series. Daydream toys, the only series of products, have good compatibility, consistency and continuity. Then, this series of products continued to expand to include wooden characters, lovely characters, wooden game houses and landscapes, a series of 30 "country relatives" storybooks and so on. In addition to the Country Cousins series, daydream toys also produce traditional wooden puzzles, wood brakes, wooden blocks and various other wooden toys for the pre-school market. However, the production of "own brand" products may lead to a reduction in demand for daytime dream brand products, so other alternatives to the company's product mix include the introduction of larger toys such as payment rooms, climbing frames and slides. To meet the changing needs of the market, the company launched a series of new pre-school books, such as Dolphin Dolly series, and developed a series of new self-study books.Pricing strategy mainly refers to the combination and application of controllable factors such as basic price, discount price, allowance, payment term, commercial credit, pricing methods and pricing techniques related to pricing. Reasonable pricing helps customers distinguish between products and competitive brands, and guides marketers to evaluate the importance of price to consumers. It is also a combination of product price and quality attributes. Common pricing methods include penetration pricing, competitive pricing, restrictive pricing, cost plus pricing, skimming pricing, etc. For example, the company used price skimming. They gained exclusive rights to produce "country cousins" dolls, so they set higher prices when the products just entered the market. But since then, there has been competition for similar products. In order to maintain sales, the company had to lower its price.Place mainly refers to the combination and application of controllable factors such as channel coverage, commodity circulation links, middlemen, network settings, storage and transportation. At first, the company no longer fantasized that it would not be accepted by any large chain store, but began to play with the idea of mail-order sales. But it didn't succeed. As business continues to expand, daydream acquired a plush doll manufacturer. Distribution channel is one of the four elements of marketing mix. Distribution is a process in which consumers or business users use or consume products or services, using direct or indirect means through intermediaries. There are three types of distribution agencies - wholesalers, retailers and sales agents. Daydream Toys Co., Ltd. works with retailers and toy companies to show products to potential buyers, negotiate prices, and complete sales and after-sales services.Promotion refers to the activity of conveying the advantages of the product and persuading the target customers to buy the product. The main marketing methodsinclude advertising, promotion, public relations, personal sales, direct and digital marketing. For example, daydream company put forward the idea of mail-order sales, through newspaper mail-order sales to a certain extent to promote its safe, green, high-quality brand, which belongs to direct and digital marketing. But it has not achieved good results. So they began to adopt the method of advertising and publicity. The cooperation with rural cousins was based on the popularity of rural cousins animation. They began to cooperate with rural cousins. Animation plays are equivalent to advertising their toys. Salesmen also maintain good relations with their retailers. They will be promoted in time to ensure continued sponsorship.2 Explain the importance of the following in the marketing of services:(a) Process(b) People(c) Physical evidenceProcess means focusing on quality and quality control needed to ensure service consistency. This is a key factor in the marketing mix. Service is different from physical products, and takes place "on the spot". Customers like to know what will happen. Examples include the process of reducing waiting for system and service delivery. So there must be a leader in health and Beauty Spa. Therefore, process is very important in marketing strategy.People play an important role in providing services. Customer satisfaction is intrinsically linked to service providers. Everyone is directly or indirectly involved in the consumption process. For example, health and beauty SPA has stimulated the enthusiasm of employees to meet the needs of customers. If the customer is satisfiedwith your service, it may have a positive impact on the development of your company. For health and beauty SPA, the assistant's attitude may affect the customer. Therefore, people are very important in marketing strategy.Physical evidence is a tangible part of marketing service and can be seen and touched objectively. It resembles the luxurious and comfortable interior decoration of a health salon, including tables, chairs, beds, lamps, containers, tableware, wall materials, uniforms worn by the staff and so on. These gorgeous decorations will bring excellent experience and enjoyment to customers, making them feel that the store has brought them more brand and product value, and they are more willing to establish a good and solid relationship with it.3 Explain how Day Dream Toys might adapt their marketing max in response to three changing market conditions.When conducting market research, it is more convenient to obtain all kinds of information from all over the world and establish customer database. They can use more accurate and effective analysis tools to analyze the data they get. Then, managers will make more accurate decisions, so as to make their own precise target market. At the same time, the company uses the Internet media, which spreads very fast, to promote its products and to put its advertisements on the website through a lot of clicks. We should also use the convenient network for online sales, so as to realize the direct transfer from manufacturers to consumers. Cultural changes also have an impact on the company. So, Day Dream Toys can launch products with local cultural characteristics according to different regional cultures. In terms of promotion, it can add the introduction of the inspirational cultural source and local cultural characteristics of the product, which will be attractive.A country's economic decline means that every citizen will have less disposable capital. At the times of economic recession, daydream toys must reduce their production and change their pricing strategy to lower prices. When the economy is booming, daydream toys should increase production and change their pricing strategy to higher prices.。
HND商法导论Outcome2_案例+答案
Case study 1Samir sees a set of golf clubs displayed in a shop window for £500. He enters the shop and states he will take the clubs. The shopkeeper however says the clubs are no longer for sale. Samir is demanding that he be sold the clubs and at the price displayed.Identify the essential requirements of a contract and discuss whether a contract exists here.A contract is an agreement between parties having the capacity to make it, in the form demanded by the law, to perform, on one side or both, acts which are not trifling, indeterminate, impossible or illegal, creating an obligation enforceable in a court of law. A valid contract has three essential features: there must be a agreement on all material aspects; at least two contracting parties and legal obligations.A contract consists of an offer and an acceptance. If there is no offer in the first place then there can be no contract. The basic elements of a contract include an offer and an acceptance.In the case Samir sees a set of golf clubs displayed in a shop window for £500. He enters the shop and states he will take the clubs. But shopkeeper says the clubs are no longer for sale. Samir is demanding that he be sold the clubs and at the price displayed.According to this case we can say that these is not exist a contract. In the case that a set of golf clubs are exhibited in a shop window, thus it is not an offer. Because the goods displayed in a shop window as a invitation to treat, we can know that goods displayed in a shop window (even when priced) are classed as a willingness to negotiate on the shops part. Invitations to treat also is considered to inquiry the price of goods, means a party to invite the other person to make offers. Different an offer, a willingness to negotiate only as prepared to make a contract of behavior on the issue who is not legally binding. The customer will make the offer to buy the goods which the shop are perfectly within their rights to refuse. The invitations to treat are not legally classed as offers and therefore cannot be accepted.Before the party who gave off the invitations to treat could not accept the other people’s offers they can revocation, and then the contract is not build. When Samir asked to buy the golf clubs the shopkeeper refused hin, and there was no acceptance. So when the shopkeeper refused Samir which is a set of golf clubs are not the good for sale, it just be used as ornament, and attracted the consumers interested. So an offer in this case is not found, either nor acceptance.A contract consists of an offer and an acceptance, we can know that there is on offer and there is on contract.Case study 2Tom is the top salesman for ABC Motors. He has been offered a job by a rivalcompany but is concerned because there is a clause in his contract which prevents him from working for any other car company for five years.Tom is the top salesman because he regularly tells potential customers what they like to hear rather than the facts. He has done this in relation to ages of vehicles, odometer readings and vehicle service histories.Tom recently completed a deal to buy a vintage sports car for ABC Motors from Barry.ABC now discover that Barry (not his real name) had stolen the vehicle. Question 1What is a restrictive covenant? Advise Tom as to the legality of the clause in his contract.You can refer to Bluebell Apparel Ltd v Dickinson (1980) on page 146Question 2How would you classify Tom’s statements to the customers and what are the possible consequences for Tom and ABC motors in relation to these statements?You can refer to Smith v Sim(1954) on page 161Question 3What is the legal position with regard to the vehicle which Tom has purchased from Barry?You can refer to Morrison v Robertson(1908) on page 1531 Restrictive covenant is a agreement which restrict the party liberty to work and trade. Such contracts are VOID unless the restriction can be shown to be reasonable to both parties involved and to the general public. There are three types of restrictive covenants: contracts between employer and employee, contracts between sellers and purchaser of a business and ‘solus’agreements. For all three types, the party attempting to enforce the agreement must prove that it is reasonable to both parties concerned and to the general public. If they are unable to do this then the contract will be considered void and unenforceable. (from the text bookP142-142) This contract are legality, and the restriction was fair in this contract. Because the relationship of Tom and ABC motor is employer and employee, when enter employment and employee may agree to some restriction being placed on his future employment or trade. Later the employee may feel the restriction is unfair and therefore he may break it. In such circumstances it would be up to the employer take him to court and seek an ‘interdict’ forbidding the employee to break the agreement. They will consider the factor the nature of the job the employee was doing(from the text book P142). If Tom worked for any other company within the validity period of the contract that he would be in a position to harm his ex employers.2 The 4 main causes of error are: innocent misrepresentation, fraudulent misrepresentation, negligent misrepresentation and concealment of facts. And Tom’s statements to customers classify fraudulent misrepresentation,A false and material statement which induces a party to enter into a contract this is misrepresentation. Because he regularly tells potential customers what they like to hear rather than the facts and him without caring whether it is true or false. Fraudulent misrepresentation can lead a contract being made void if it involved these points,first is fraudulent misrepresentation causes error in the substantials. Second is the other party relied on the misrepresentation and it was a major influence on them entering the contract, third is the other party can offer restitutio in integrum. So the contracts between Tom and customers is void, he relied on the misrepresentation and it was a major influence on them entering the contract, thus customers can acquire compensation. Or cancel the contract or both of them.3 Tom brought a car from Barry,but Tom discovered that Barry had stolen the vehicle. And in this contract has a error which made the contract void, the Barry stolen the car but Tom did not know before him brought, so he can not get the car’s ownership. An error concerning the identity of the parties. Barry stolen the car so he haven’t ownership of this car and sold car, therefore, he can not give ownership to Tom, and Tom does not get the car’ ownership actually. And in this case Tom can only lodge a claim to Barry.Case study 3Martina recently attended an auction for the first time. She was very keen(渴望的) on a particular painting and when the bidding commenced(开始)she got so carried away that she bid much more than she intended. Martina won the auction but with fees(费用)and commissions(佣金)added on to the price, she cannot pay the full amount for the painting.Question 1What do you understand by the term ‘breach of contract’? Give two examples. Question 2List the main remedies available for breach of contract.Question 3What is the most appropriate remedy for the auctioneer(拍卖商)in this case?1、Where one party fails to fulfil his or her legal obligation under a contract.(from the text book P183)example1Tony and Jane have a contract where Tony will pay June $100 for her car and delivery. Tony pays the $100 but Jane fails to delivery.(from the text book P197)In this case study there has been a Breach of Contract by Jane as she has failed to delivery the car.Example2Shirley and Oliva have a contract where Shirley brought a cake from Oliva for her friend and asked Oliva sent the cake to her friend on 12th December 2012 , but on that day her friend did not receive the cake.In this case study there has been a breach od contract by Oliva as she failed to sent the cake.2、If there is a breach of contract then the innocent party will have the right to seek a remedy for the breach.(from the text book P184)Damages as a remedy for breach of contract. The object of awarding damages to someone is to place them in the position they would have been in had the contract been completed.So damages are really awarded as compensation- if the party has actually lost money as a result of the breach then he will be awarded ‘substantial’ or ‘compensatory’ damages.In some cases no actually loss may have been incurred as a result of the breach. If is still possible that damages may be awarded for trouble and inconvenience-these are know as ‘nominal’damages.(from the text book P185)Specific implement as a remedy for breach of contractSpecific implement is to stop someone for acting in breach of contract. So specific implement may be positive---forcing someone who has been in breach to fulfil their obligations or negative ---forcing someone who has been in breach to stop doing something. (from the text book P191-192)Rescission as remedy for breach of contract.Rescission means cancellation . With this remedy, the innocent party has the right to rescind(cancel) the contract if the other party has been guilty of a material breach of contract.The main factor to be considered is what is meant by a material of contract. If the breach is not material but only partial then the right of rescission does not exist.Many contracts contains a number of conditions, some of which are more important than others. If the contract specifically states that some are material then breach of these will mean that rescission can be taken as a remedy.(from the text book P193-194)The Defensive Remedies for breach od contractThere are two defensive remedies that can be taken by the party who is not in breach.①Lien:If a person has possession(占有) of an article(物品) on which he has been employed to do work then he can refuse to return the article to its owner until payment is made for the work done. Example of situations where lien could be used as a remedy for breach of contract include:②Retention:This is the right to refuse to pay a debt which is due(到期的).Retention can only be used under the following two circumstances:ⅰwhere compensation can be pleaded.(债权确定、到期)ⅱwhere both claims arise under the same contract.P195-197What is the most appropriate remedy for the auctioneer(拍卖商)in this case?3、in this case the defensive remedies in the most appropriate method for the auctioneer. The defensive remedies include lien and retention, the auctioneer should take lien measure. If a person has possession of an article on which he has been employed to do work then he can refuse to return the article to its owner until payment is made for the work done.As a result of Martina won the auction but with fees and commissions added on to the price, she cannot pay the full amount for the painting, the auctioneer can keep the painting until Martina paid off the rest of money.。
HND经济学outcome1及问题翻译
SteamScot是一家在苏格兰提供蒸汽火车之旅的私有的铁路公司。
目前他们在苏格兰运作三个具体的铁路旅行。
这些旅行是针对旅游市场并贯穿夏季。
大约70%的旅客是国内游客与其他30%的海外游客。
过去十年来,公司一直相当盈利,借助各种助学金,他们正考虑扩大业务。
然而,它也意识到在未来五年内主要检修的资本存量以及大修必须实行。
这正是该公司董事会面对的进退两难的局面。
预计在明年将有250万英镑。
这笔钱可以用来打开一条威廉堡,或因弗内斯之间的新路线,或对其当前的路线开展维修、更换计划。
最近的一份报告强调以下恐怖威胁,预计在未来三年内来自美国的参观者下降,但欧洲的游客可能会增加欧元上升趋势。
它还希望访问苏格兰的旅游机构,将在英国组织一个主要的广告宣传活动,以鼓励更多来自英国的访问者。
SteamScot董事会也正在考虑改变他们的价格,但不知道这是不是一个明智的做法。
目前的平均价格是一次旅程£4并且有60000名游客使用我们的服务。
一份由董事会委托的关于价格、供给与需求的报告显示在下面的表格。
门票价格需求量供给量£6 20,000 100,000£5 40,000 80,000£4 60,000 60,000£3 80,000 40,000£2 100,000 20,000£1 120,000 0问题:1.steamscot面临的基本经济问题是什么?这个问题是什么,什么是更换和维修计划的机会成本?2。
从上表中,建一个供给和需求的安排的一个图表,并确定均衡价格和数量。
3.a)计算,总收益和价格弹性需求。
(1)。
价格从4上涨到5。
(2)。
价格从4下跌到3。
b),如果你是steamscot董事会的一员, 在这两种情况下你有什么推荐给公司呢?听听你的意见。
4。
苏格兰旅游机构的广告将会如何影响SteamScot旅行的需求?做出图表。
5。
除了价格上升,别的什么决定将鼓励steamscot去增加供应它的旅行?6。
HND经济学导论Outcome考试题及翻译
Assessment task instructionsRead the following passage and answer the questions which follow. SteamScot is a privately run rail company; which provides steam train journeys in Scotland. At present they operate three specific rail journeys in various parts of Scotland. These journeys are aimed at the tourist market and operate throughout the summer months. Around 70% of passengers are domestic tourists with the other 30% overseas visitors.The company has been fairly profitable over the last decade; and with the help of various grants available; they are considering an expansion of its operations. However; it is also aware that within the next five years a major overhaul of its capital stock as well as major repairs will have to be undertaken. It is this dilemma that the board of the company faces.It is estimated that in the coming year it will have £2.5 million to spend. This money could be used to open a new line between Inverness and Fort William; or to begin the repair and replacement plan on its current routes.A recent report has highlighted that following recent terrorist threats; visitors from the USA are expected to fall within the next three years; but that European visitors are likely to increase asthe Euro rises in value. It is also expected that Visit Scotland the tourist organization will mount a major advertising campaign in England to encourage more visitors from that country.The boards of directors of SteamScot are also considering a change in their pricing but are unsure if this is a wise move. At present the average price of a journey is £4 and 60;000 tourists use the services. A report commissioned by the board on price; supply and demand is shown on the following table.1 SteamScot face a ‘basic economic problem’What is this ‘problem’ and what is the opportunity cost of the replace and repair programme2 From the table in the previous passage; construct a demand and supply schedule on a diagram and identify the equilibrium price and quantity.3 a Calculate; using total revenue; the price elasticity of demand when: i price rises from £4 to £5ii price falls from £4 to £3b If you were a member of the SteamScot board; what would you recommend the company does in both situations Give reasons for your advice.4 How would the advertising campaign by Visit Scotland affect demand for SteamScot journeysShow the effect on a diagram.5 Apart from an increase in price; what other determinant would encourage SteamScot to increase its supply of rail journeys6 If the Chancellor of the Exchequer was to reduce income tax; would this affect demand for SteamScot’s products Explain your answer with reference to income elasticity of demand.7 Using a diagram; show what would happen to the equilibrium if the Scottish Executive gave SteamScot a subsidy. Explain any changes and how the market would return to equilibrium.评估任务说明阅读下面的文章;回答下列问题..SteamScot是一个私有的铁路公司; 在苏格兰提供蒸汽火车旅行..他们目前在苏格兰各部操作三个具体铁路旅程..这些旅行目的是旅游市场并在夏季经营几个月..大约有70%的旅客国内游客与其他30%的外地游客..公司在的过去十年来一直相当有利可图;借助各种可用的奖助金;他们正在考虑扩大其运营..然而;它也知道在未来五年内主要检修的资本存量以及大修必须实行..这种进退两难的局面;是该公司的董事会面对的..据估计;在未来的一年里会有£2500000可用..这笔钱可以用来在因弗内斯堡和威廉之间打开一个新线;或在其目前的路线开始修复和更换计划..最近的一份报告强调;伴随着最近恐怖分子的威胁; 来自美国的游客预计将跌在3年内减少;但欧洲游客可能由于欧元的升值而上涨..但同时预期Visit Scotland 旅游组织将在英国安排一个重要的广告宣传活动;以吸引更多英国游客..SteamScot的董事会也正在考虑改变他们的价格;但不确定这是一个明智的做法..目前的平均价格是一个旅程£4并且60000名游客使用我们的服务..一份报告董事会委托价格、供给与需求显示在下面的表格..1 SteamScot面临一个基本经济问题”这个问题是什么;更换和维修计划的机会成本是什么2从先前的表格中;构建供给和需求图表;并确定均衡价格和数量..3a用总收益计算下列情况的价格需求弹性..i价格从£4上涨至5£ii价格从£4下跌至£3b如果你是一个SteamScot董事会的成员;你会建议公司在这两种情况下如何做呢给出理由;听听你的意见..4 Visit Scotland的广告如何影响SteamScot旅行的需求量在图形显示作用..5 除了涨价之外;还有什麽其他决定性会鼓励SteamScot增加铁路旅行的供应6如果财政大臣将减少所得税;是否会影响SteamScot的需求请解释你的答案;参照收入需求弹性..7使用一个图表;显示如果苏格兰行政院给SteamScot一种补贴平衡会发生什么..解释如何变化;市场会回到平衡..。
HND世界经济2英国30年趋势outcome
B1 Summary of balance of paymentsBalances (net transactions)19971998 Seasonally adjustedCurrent accountTrade in goods and servicesTrade in goods BOKI-12892-22343 Trade in services IKBD1703214783Total trade IKBJ4140-7560Primary incomeCompensation of employees IJAJ83-10 Investment income HBOM-29911792 Other primary income MT5X686819Total primary income HBOJ47012601Secondary incomeCentral government FNSV-5977-8934 Other sectors FNTC-12056 Total secondary income IKBP-6097-8878 Current balance HBOP-1487-3837 Capital balance FNVQ509-261 Balances as a percentage of GDPTrade in goods and servicesTrade in goods D28J-1.5-2.4 Trade in services D28K 1.9 1.6 Total trade in goods and services D28L0.5-0.8 Primary income D28M0.1 1.4 Secondary income D28N-0.7-1.0Current balance as a percentage of GDP1 AA6H-0.2-0.4Not seasonally adjustedCurrent accountTrade in goods and servicesTrade in goods LQCT-12892-22343 Trade in services KTMS1703214783 Total trade KTMY4140-7560Primary incomeCompensation of employees KTMP83-10 Investment income HMBM-29911792 Other primary income MT5W686819Total primary income HMBP47012601Secondary incomeGeneral government FJUQ-5977-8934 Other sectors FJUR-12056 Total secondary income KTNF-6097-8878 Current balance HBOG-1487-3837 Capital balance FKMJ509-261 Financial account2Direct investment -MU7M1680834873 Portfolio investment -HHZD224556950 Financial derivatives (net) -ZPNN-11563043 Other investment -HHYR-29183-44139 Reserve assets -LTCV-2380-164 Net financial transactions -HBNT6544563Net errors and omissions3 HHDH752246611 Using series YBHA: GDP at current market prices2 When downloading data from the UKEA dataset users shouldreverse the sign of series that have an identifier that is prefixed witha minus sign.3 This series represents net errors and omissions in the balance ofpayments accounts. 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1. Introduction:Faboil Ltd has evolved into a relatively successful organization within the biotechnology field. And now this company has some problems. Richard has failed to understand his role as Manager when delegating work to his team. He decided to off-load several tasks to his three project team leader. The Carole was a committed and conscientious work. She makes the stress in the work and relationship with the colleague. The following will give some information to help them solve the problem.2. Findings2.1 Richard’s managerial rolesHenir Fayol defined management as consisting of five main activities: planning, organizing, commanding, coordinating and controlling. Planning——planning includes defining goals, establishing strategy, and developing plans to coordinate activities.Organizing——organizing includes determining what tasks are to be done, who is to do them, how the tasks are to be grouped, who reports to whom, and where decision are to be made.Commanding——commanding is telling people what should be done. Coordinating——coordinating involves determining the timing and sequencing of activities so that they mesh properly, allocating the appropriate proportions of resources, times and priority, and adapting means to ends. Controlling——controlling is the process of monitoring performance, comparing it with goals, and correcting and significant deviations.In this case, Richard didn‘t act well in planning, when he decision to off-load several tasks to his th ree project team leaders, he hadn‘t take inquire and task, he take the work to Carole directly. He did not act well in organizing. He didn‘t allocate the work appropriately because he gave Carole the major portion of workload which Carole could not cope. He also did not act well in commandin g, he didn‘t tell clearly to Carole what she should to do, which is mislead Carole and makes her become disillusioned and angry with Richard and Joanne. Richard did not act well in coordinating. He has not kept friendly relationship with other department and when there drove a wedge between Carole and Joanne, he didn‘t solve the problem. He also didn‘t act well incontrolling, although he went off on long-term sick, he need know what happened in company. but he didn‘t do anything.2.2 Assertiveness skillThe Assertiveness skill is a behavioral skill which may develop in an individual due to high self-esteem and relationships at an early age, it‘s a key business behaviour required in developing leaders‘ effectiveness. Assertiveness is a foundational life skill that we all need to develop and begin to implement in our lives. It is different with the aggression and passivity. Assertiveness is a communication style and strategy it‘s distinguished from aggression and passivity.To do assertiveness must know what are ‗bill of rights‘. It has the following are examples of what might be on a ‗bill of rights‘:1. I have the right to express my views and ideas.2. I have the right to ask for what I need.3. I have the right to say ‗No‘ to unreasonable requests.4. I have the right to make mistakes sometimes (after all I have to learn).The Assertiveness techniques include Basic or Empathetic Assertion, Broken Record, Use of Silence, Saying No, Fogging and Disarming Anger.In the case, Carole had made some mistakes. Firstly, need standing up for one's rights no matter what the circumstance. That Carole does insufficient, she was obviously doing want to work overtime and she also do not over so many things. But she did not speak out. So she didn't safeguard her rights. Tha t‘s not enough assertiveness. I think she should have talk with Richard early like Joanne and Ian, told he what things she can do and what she can‘t. Secondly, correcting the situation when one's rights are being violated. This point Carole does not better. Carole unanalyzed what she can do and what she can‘t, she didn‘t really want to admit that she was unable to cope. But when she takes over the work, she was experiencing several problems which she could not have foreseen. At this time, she‘s colleagues a dvised her to talk with Richard, but Carole also not talk to Richard. It makes the problem worse. I think she should study to say no. When Richard allocated work to her, she should tell him her specialized subject and it is useful for leader to allocate works to her.Thirdly, it is need finding a "win-win" solution in handling problems between two individuals. If has the trouble like she appeared that Joanne is specialism was network analysis do not decided to confront Joanne to ask her to take over the net work analysis. She‘s this methods is not well. She should not be angry to find Joanne ask her to take over the work. If she wants Joanne help she does the network analysis work need consultation with Joanne or change the work with Joanne.Finally, good ti me management told us first do important tasks. Carole‘s time management has the problem. Carole put the most difficult and time-consuming tasks things in lastly, it led a lot of stress to her. I think she need take some arrange, she can put important things first.2.3 The conflictConflict is a process which begins when one party perceives that another party has negatively affected, or is about to negatively affect, something the first party cares about. Conflict occurs when two opposing parties have interests or goals that appear to be incompatible. Some factors cause conflict: 1) Competition 2) Differences in objectives: individuals and organization, individual and individual, departments within the organization, formal and informal organizations. 3) Differences in values, attitudes, and perceptions. 4) Disagreements about role requirements. 5) Disagreements about work activities. 6) Disagreements about individual approaches. 7) People exhibit diverse styles and approaches in dealing with others and with situations. 8) Breakdowns in communication. About the influence of the conflict, not all of the conflict is also bad it has the positive effect of conflict and negative conflict.Positive Effects of Conflict: make our change; find the shortcoming and problems about ourselves; Increase effort; understanding others; make decision more correct; Possible Negative Effects of Conflict: decreased communication; badly relationship; decreased cooperation; negative feelings.There are five methods to resolve the conflict. It includes avoidance, accommodation, competition, compromise and collaboration.Avoidance--unassertive and uncooperative, not taking sides, ignore the conflict. Sometimes avoidance is the best solution.Accommodation--unassertive but cooperative, accepting another viewpoint you would prefer not toCompetition--assertive and uncooperative, working for your own point of view at the expense of othersCompromise--moderately assertive and cooperative, finding acceptable solution for both partiesCollaboration--assertive and cooperative, finding solutions to fully satisfy both partiesIn this case, Carole asks Joanne to take over the network analysis, but Joanne refused to take on this additional workload. Some bitter words were exchanged which drove a wedge between them. It led the conflict between Carole and Joanne. I think Carole need do the following things to avoided conflict with Joanne. At first, Carole needs comminute with Joanne with a well attitude, ask her help the network analysis. Then, Carole do not take emotion, because Joanne‘s specialism was network analysis, and this work was one of the most difficult and time-consuming tasks that she had taken over from Richard, in the belief that only Joanne was able to undertaken these tasks. If Carole wants to the resolve the problem, she needn‘t bring the emotion, she need try to talking with Joanne, obtain the Joanne‘s help. That may not make the conflict with Joanne. At last, Carole also can cooperate with Joanne to solve the problem. That can not influence Joanne on time get off work. If the Carole can done these points she wouldn‘t conflict with Joanne.2.4 About the time managementThe time management is means arrange your time reasonable, make you work have done in the time, the time management is not finished all of the things, but it is successful relate time. There are some benefits from the time management: 1) Reduce your stress. 2) Increasing satisfaction and results from your studies and/or your job. 3) Making you more productive as anindividuall. 4) Giving you a more rewarding and satisfying balance to your life.Following is the time management techniques include:Priority Setting—Urgent activities demand immediate attention, and are usually associated with the achievement of someone else‘s goals, or with an uncomfortable problem or situation that needs to be resolved. Important activities have an outcome that leads to the achievement of your goals.Your Peak Time—we may try to spend time on important tasks in the afternoon period and may not then do our best thinking; we may find it hard to concentrate or to come up with ideas. It is important, as far as possible, to work on your most important tasks at your peak time if you want to be able to do them well and relatively quickly.Five Minute Rule—this simple technique is particularly useful when you feel you have a large number of things to do. Rather than write all the things you need to do on a to-do list, set aside a time when you will not allow interruptions.Planning and Scheduling Time—for important items it is worth scheduling when you will work in them. You may also schedule times when you can batch routine or similar activities together so that you ate not distracted by them. It is useful to schedule meetings to times when there is less likelihood of interruptions. By letting others know your schedule, unnecessary interruptions might be avoided.Learn to say NO—Do not say yes when you don't have the time, motivation, interest or skills to do the task, Say ―no‖ to task s that have little impact on your targets, Prevent stress, avoid overworking.In this case study, Carole‘s time management not does well. Carole should Priority setting. Carole has to work late each evening to clear the paperwork. Like the staff documents with queries written on her desk. This things belong the bitty things can do it last. Carole should make a form to distinguish the important and unimportant jobs.Carole can learn say no, Richard believed that only Carole had the necessary commitment and expertise to be able to cope well with the increased workload. Carole unable to cope the work, but she didn‘t really want to admit that shewas unable to cope. Carole not refuses the work that lead to she everyday having to work late each evening.Carole also need learn planning and scheduling time. Carole wants to do the work effective, she can to do lists. Everyday make a new plan, do the important things first. Carole always wastes time in the bitty things. To do list can help her to know what things need do priority. That can make her work more efficiency.2.5 How to deal with the stressStress arises when individuals perceive that they cannot cope with the demands being made on them or with threats to their well-being. Behavioural signs of stress include aggression, withdrawal, lack of communication, moody, nervous shake and restlessness. Physical signs of stress include problem with sleep, loss of appetite, aches and pains, nausea, sweating, dry mouth. Emotional signs of stress include weepy, depression, lack of interest, negative self talk, loss of concentration and fuzzy perception. In case, Carole could not work effectively with Joanne and Ian. She was dejected and also experiencing recurrent headaches. They are the signs of stress.There are a variety of mechanisms that can be used to manage stress: Avoidance of stressors– we can try to identify what particular stressors we are affected by and seek to remove or avoid them.Adaptive behaviours–we can learn techniques such as time management and assertiveness.Adaptive physical response– we can improve the diet, take more exercise and try to relax.Adaptive thinking and emotional response– we can change how we view a situation by positive thinking and changing our ―self talk‖.Carole can deal with her own stress through the following ways:First, she need have a good rest. Because she is always work late each evening and not sleep well. So, she need get enough sleep.Second, she can learn how to say ―no‖. Richard believes that only Carole had the necessary commitment and expertise to be able to cope well with the increased workload. Carole knows she may no ability to finish this all of thework but she not refused the Richard. She stress caused by the too much work. If she learn say no that can not happened she experiencing recurrent headaches also can not faced more stress.Third, Carole makes some problem because she not uses the good methods communities with Joanne. So, she makes the stress with the relationship with Joanne. She needs learning better communication skills improve her relationships with management and coworkers.Last, other best way to reduce the stress is avoidance of stressors. She can talk with Richard and let him know she do not experiencing so much work. That she cannot face so many works result in she has the stress. After work she should find practical ways to relax, such as meeting with friends and cultivating personal interests.When dealing with stress in others, we should recognize signs of stress in others, identifying causes of stress in others and find appropriate ways to deal with the stess.Joanne had been off work and was suffering from a migraine and stomach bug due to the conflict. Carole and Joanne should deal with the conflict with each other. Calore didn‘t ha ve the authority to take over the network analysis to Joanne. She should negotiate with Richard and ask Richard to allocate to Joanne, because Richard is the leader and has the power to allocate work to subordinates.。