新标准商务英语综合教程
新标准商务英语综合教程 1 Unit 1 A matter of choice 译文
新标准商务英语综合教程1 第一单元译文关于选择苏mei 译资本主义的可靠主力--股份制公司--看起来出奇的持久，但是其面临的压力也在与日俱增。
1967年，约翰·肯尼斯·加尔布雷斯在其著作《新工业国家》中指出，美国由少数几家大公司以稳定为名掌控国家经济。
这种等级森严的官僚组织长期生产标准化产品，定期推陈出新，改良产品。
他们为工人提供终身制的就业机会，并与大型工会保持着良好的劳资关系。
那个世界现在已经不复存在。
美国的大型公司要么消失了，要么在全球化竞争中转型了，其中大多数企业已经由大批量转向高价值、由规模化转向定制化生产体系。
而且这些公司已经平抑了其管理层级，如今很少有人愿意一生只在一家公司里步步高升。
形势正在剧变，但是，这到底要将我们带向何方？现代公司又将何去何从呢？这里有三个为公众普遍接受的答案。
第一种观点认为，少数几家大公司正在无声地收购这个世界。
过去几十年中公司兼并的案例比皆是，创下了历史记录。
幸存下的公司比国家政体还要强大许多。
第二种思想学派的的观点却大相径庭。
他们认为大公司已经成为过去。
若要了解未来趋势，就看看电脑销售企业“单轨公司”吧。
单轨公司没有厂房、仓库以及其他任何有形资产。
该公司在亚特兰大一幢写字楼里租了一层办公区。
自由职业者此刻正在办公桌前设计电脑------尽管需求量仍然不高。
第三种观点认为传统公司正在被公司网所取代。
创业团队建立一个网络组织来推销其观点理念。
他们把点子卖给出价最高者，然后构架下一个点子，创建下一个公司，资金由风险投资家提供。
另一种展望公司未来的方法是聚焦影响公司发展的外部环境。
这种环境由一件事决定----选择。
科技和全球化为个人和公司提供了前所未有的机会，使得他们能够在传统体制之外搜集信息并展开经济活动。
规模化大生产时代降低了生产成本却限制了产品选择，而现代化弹性生产体系既降低了成本又增加了选择：消费者能够更自由地选择将钱花在何处，生产商能够更自由地选择供应商，股东也能够更自由地选择投资对象。
新标准商务英语综合教程
新标准商务英语综合教程
"新标准商务英语综合教程" 是一本以商务英语为主题的综合
教材。
该教材旨在帮助学习者提高商务英语沟通能力，培养他们在商务环境中进行日常交流、商务谈判、商务会议等活动的能力。
该教材内容丰富，包括商务英语的基本语法知识、商务文书写作、商务会话技巧等方面的内容。
教材提供了大量的实例和练习，帮助学习者运用所学知识进行实践。
同时，教材还结合了商务案例和实际情境，让学习者能够更好地理解和应用所学知识。
教材的编写者团队由具有丰富商务英语教学经验的专业人士组成。
他们根据商务英语的实际需求和学习者的需求，精心设计了教材的内容和教学方法，力求让学习者能够在实际工作中运用所学知识。
"新标准商务英语综合教程" 是一本系统全面的商务英语教材，适用于各个级别的学习者，可以帮助他们提高商务英语水平，为未来的职业发展打下坚实的基础。
外研社2023Unit_9_新标准商务英语综合教程1教师用书
Unit 9: RecruitmentRecruitment involves everything related to finding the right candidates for particular jobs. It can be undertaken by a company’s own HR / personnel department or the function can be outsourced, e.g. to a specialist recruitment agency. In the latter case, the agency generally advertises the job in the media, sorts the responses, identifies potential candidates and provides the client with a shortlist of the best qualified candidates. Sometimes the agency approaches the candidates on behalf of the client, interviews them and then recommends who the company should take on, before handling all negotiations leading up to the start of employment. This process is often called ‘search and selection’. This unit looks only at the internal processes involved in recruitment. HR departments are usually involved in:• drawing up job and person specifications (the skills, experience, qualifications and qualities required or desired for a vacant position)• advertising vacancie s• processing CVs (curriculum vitae—UK / resumé –US)• screening applicants’ CVs and cover letters andselecting candidates for interview• setting up and carrying out interviews in line withcompany / legal policies and procedures• conducting other selection procedures (e.g.assessments to see applicants’ real strengths andweaknesses)• negotiating and drawing up contracts and terms andconditions• putting the chosen applicant(s) onto the payroll.The unit focuses on how one HR department dealt with a huge recruitment challenge: the luxury Las Vegas hotel. The Bellagio recruited 9,600 workers in 24 weeks. It achieved this by developing a streamlined online application system and carrying out 30-minute behavioral interviews.Warming up1personnel; candidates; curriculum vitae; resumé; payrollScripts：Job interviews can generally be divided into three main types. The first is what I would call the ‘traditional interview’. This is usually just a series of standard questions about qualifications, work experience, knowledge and expectations. So what you have here is basically a list of quite straightforward questions, you know, like ‘What duties did you have in your previous job?’ This is still the model for a lot of interviews today. In my view it’s not the best to select staff. In fact I would say that it’s very often quite inappropriate.Then there’s the ‘case interview’ which is particularly challenging. What happens here is that the interviewer presents a problem and then follows this with a series of questions to find out how the candidate would approach the problem. To give you an idea, it might go something like this: ‘Company X wants to increase the number of university graduates that it hires every year by 50 per cent without exceeding its current budget, which is $2m. What would you advise them to do?’ Now this puts the candidate in a pretty uncomfortable position because they’re really being asked to do several things—to demonstrate that they can analyze the problem logically, formulate appropriate questions and communicate effectively with the interviewer. So it’s a pretty stressful form of interview.The third type is what’s known as the ‘behavioral interview’. It’s designed to find out how candidates actually behave in certain situations. The questions are usually based on anecdotes from the candidate’s own past. They’re designed to find out about how the candidates handled tricky situations and relationships in the past. A typical question might be ‘Can you give me an example of a situation where you had to follow orders that you didn’t agree with?’ Now that puts the pressure on the candidate because they have to find a good example and they have to do the talking, so it opens up a lot of information and the interviewer gets to see more of the person who’s sitting opposite.3Open question. Answers may involve:Self-Motivated; Hard working; decisive and effective learner; team-working; Helping others; Honesty; Ethical; Disciplined and punctual…Understanding the text11D 2B 3E 4C 5A2124 weeks: the time available for recruiting new staff2740: the interviews that were carried out320%: the percentage of applicants that were weeded out when applicants completed their online application form430 minutes: the standard length of interview58%: the percentage of applicants that were rejected when their CVs were checked6$1.9m: the fund were saved through this standardized recruitment process31background check and drug test2It could eliminate the files that managers usually keep at their desks3The new approach of employment is a success.4open question. Answers with reasonable explanations are acceptable.5open question.Language work1Applicants:1 appointment2 identity3 computer4 application5 checkout6 interview7 testThe HR team:1deadline 2system 3 screen 4 train 5 conduct 6 backgrounds 7 files22 challenge / challenge / challenger3 interview / interview / interviewee4 design / design / designer5 assess / assessment / assessor6 communicate / communication / communicator7 appoint / appointment / appointee32B 3E 4B 5A 6D42 in3 for 4from 5 to 6 for52 cover letter3 background4 small talk5 database6 payroll61Going online would spare human resources from the process.2As long as you completed the application, your answer would be proceeded to a checkout desk for the review of a staff member.3In the process, files that used to occupy managers’ desks could be eli minated.4Therefore, an electronic personnel file was developed to help transmit the application database to the new-hire database.5However, you should think in a global and strategical way if you want to have a voice.71我告诉经理们，这一技术将给予他们一直想要的雇佣解聘权，以及他们鲜少得到的完整权力。
外研社2023Unit_5_新标准商务英语综合教程1教师用书
Unit 5 DevelopmentThis unit focuses on Washington state’s Initiative 732, which is modeled after neighboring British Columbia’s carbon tax. I-732 is an initiative to create a carbon tax to the Washington State Legislature, which appeared on the November 2016 ballot. The backers of I-732 submitted roughly 350,000 signatures in December 2015 to certify the initiative. It is favored by economists, and with good reason: doing so should encourage markets to find the least costly way to reduce pollution, something governments will struggle to discover themselves. However, many environmentalists oppose it. As in the Canadian province, the proceeds of the carbon tax would be recycled into tax cuts elsewhere. But those left-wing environmentalists are loth to give up the opportunity to use a carbon tax to fund new spending. Their favored projects include ideas to reduce emissions further, such as improving public transport. Left-wing groups also insist that climate policy should include new spending on those worst affected by climate change. In fact, carbon tax offers social and economic benefits. It is a tax that increases revenue without significantly altering the economy while simultaneously promoting objectives of climate change policy. It can also be a regressive tax, in that they may directly or indirectly affect low-income groups disproportionately. Opposition to increased environmental regulation such as carbon taxes often centers on concerns that firms might relocate and/or people might lose their jobs. It has been argued, however, that carbon taxes are more efficient than direct regulation and may even lead to higher employment.Warming up1Ask Ss to read the Task 1 and check they understand the concept of carbon tax. Also check they understand the terms. Ask Ss how do they think about carbon tax, do they oppose it or do they approve of it?1 greenhouse gases 2global warming 3carbon taxes 4 emissions5climate change 6 regulation 7 relocate2Ask Ss to discuss the questions in pairs / small groups and complete the book summary of The Case for a Carbon Tax with phrases.ADBCAsk Ss to read the statements about carbon tax. As they are quite difficult to understand, ask Ss to summarize the viewpoint expressed in each statement, then to say which statement they most agree with. Ask Ss to give reasons for their views. Understanding the text11 A2 C3 A4 A23Ask Ss to think if initiative 732 is possible to be introduced in China and what measures the Chinese government have taken to help overcome the country’s notoriously polluted air. The Chinese Government Ministry of Finance had proposed to introduce a carbon tax from 2012 or 2013, based on carbon dioxide output from hydrocarbon fuel sources such as oil and coal. The introduction of a carbon tax in China might affect severely the internal market, as well as many other laws and regulations of the country, but given the size of Chinese economy also contribute importantly to the mitigation of climate change.Language work11 C2 D3 A4 A5 C6 B7 A8 B21 by 2in 3to 4on 5to 6of 7on 8in31 vulnerable 2alienate 3environmentalist 4thwart5 disproportionate 6neutral 7hydroelectric 8placate41B 2E 3D 4A 5F 6C51Economists favor taxing carbon emissions because it can encourage markets to find the least costly way to reduce pollution, and it is also pursued by governments.2Yoram Bauman is the head of the Yes campaign. He proudly notes that three Republican state legislators support I-732, and that the well-funded oil lobby does not oppose this revenue-raising proposal.3Unfortunately, I-732 also carried a price. And left-wing environmentalists insist on using a carbon tax to fund new spending.4It is estimated that I-732 would add 25 cents to the price of a gallon of petrol in 2018 and it seems unlikely to change driving habits.5I-732 might encourage the trade of some businesses. For example, aluminum manufacturers may simply move to a different state to operate.61如果问一位经济学家该如何最好地减少污染，他们会很有可能建议征收碳排放税。
新标准商务英语综合教程 4 Unit 1 (2)
➢ extravagance n. the practice of spending a lot of money, especially more than you should
➢ stringent adj. a stringent law, rule, standard etc. is very strict and must be obeyed ( 法
律、规则、标准等) 严格的
e.g. stringent air quality regulations 严格的空气质量管理条例
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Reading A
Business Knowledge Understanding the text
Language Work
Detailed Study of the
words
➢ complacency n. a feeling of satisfaction with a situation or with what you have achieved, so
e.g. Celebrating a promotion, I took her to a posh hotel for a cocktail. 为庆祝晋升，我带她去一家豪华酒店喝了一杯鸡尾酒。
➢ stiff adj. more severe or difficult than usual 艰难的, 激烈的
Language Work
Detailed Study of the Text
新标准商务英语综合教程 4 Unit 1 (3)
No wonder, then, that the boards of Mitsukoshi and Isetan, the country’s fourth- and fifth-largest department store
chains, laid plans for a merger that would create the country’s biggest retail group, with $14 billion in annual sales. The deal is
Prices of every purchase are added up automatically. When she has finished shopping, the customer hands her card to a cashier who 4 ___ it to the register. A second later the total pops out. Shop lifting is physically impossible.
One man is enough to keep the vending machines filled, because if the stock for a certain commodity is 7 ___ to run out, a red lamp in the computer room 8 ___ him or her. But there are disadvantages too: a customer cannot change his or her mind 9 ___ a purchase. Once 10 ___ , the item cannot be put back. The customer must go through a cashier with it first and get a refund later. There are also no fresh vegetables or fish on sale—everything is prepackaged.
新标准商务英语综合教程1王立飞unit10答案
新标准商务英语综合教程1王立飞unit10答案1、If it _______ tomorrow, I won’t go there. [单选题] *A. rains(正确答案)B. is rainingC. will rainD. would rain2、12．Who will ________ the Palace Museum after Shan Jixiang retires? [单选题] *A．in chargeB．in charge ofC．be in charge of (正确答案)D．be in the charge of3、The manager gave one of the salesgirls an accusing look for her（）attitude towards customers. [单选题] *A. impartialB. mildC. hostile(正确答案)D. opposing4、They returned successfully from ______ moon to _____ earth. [单选题] *A. /; /B. /; theC. the; the(正确答案)D. the; /5、( ). I’m _____ in that ______ film [单选题] *A. interesting interestedB. interested interesting(正确答案)C. interested interestedD. interesting interesting6、( ) It ___ the Chinese people 8 years to build the Dam. [单选题] *A. took(正确答案)B. costsC. paidD. spends7、--_______ I borrow these magazines?--Sorry, only the magazines over there can be borrowed. [单选题] *A. MustB. WouldC. May(正确答案)D. Need8、I paid him 50 dollars for the painting, but its real（）must be about 500 dollars. [单选题] *A. feeB. value(正确答案)C. priceD. fare9、Jim wants to hang out with his friends at night, but his parents don’t allow him ______ so. （）[单选题] *A. doB. doneC. to do(正确答案)D. doing10、3．Shanghai is my hometown. It’s ________ China. [单选题] *A．nearB．far away fromC．to the east ofD．in the east of(正确答案)11、When we take a trip,we usually have to _______ a hotel. [单选题] *A. takeB. stayC. book(正确答案)D. bring12、Mr. Bliss became the first person to die in a car accident. [单选题] *A. 事故(正确答案)B. 竞赛C. 检阅D. 交易13、40．Star wars is ______ adventure film and it is very interesting. [单选题] * A．aB．an (正确答案)C．theD．/14、Everyone here is _______ to me. [单选题] *A. happyB. wellC. kind(正确答案)D. glad15、One thousand dollars a month is not a fortune but at least can help cover my living（）. [单选题] *A. billsB. expenses(正确答案)C. pricesD. charges16、______ the morning of September 8th, many visitors arrived at the train station for a tour.（）[单选题] *A. FromB. ToC. InD. On(正确答案)17、29．______ my free time, I like listening to music. [单选题] *A．AtB．OnC．In(正确答案)D．About18、The little girl held _____ in her hand. [单选题] *A. five breadsB. five piece of breadsC. five piece of breadD. five pieces of bread(正确答案)19、The house was completed five months ago. [单选题] *A. 完成(正确答案)B. 复杂C. 开始D. 装着20、24．I often ask my English teacher some questions ________ e-mail. [单选题] * A．by(正确答案)B．inC．forD．with21、Tom didn’t _______ his exam again. It was a pity. [单选题] *A. winB. pass(正确答案)C. beatD. Fail22、—It’s too noisy outside. I can’t fall asleep.—I can’t, either. We have to ______ new ways to solve the problem.（）[单选题] *A. come up with(正确答案)B. get on withC. make up withD. catch up with23、60．—Are you ready?—Yes. We can start ________ any time. [单选题] *A．at(正确答案)B．inC．toD．for24、Don’t play games on the computer all day. It’s ______ for your eyes. [单选题] *A. bad(正确答案)B. usefulC. helpfulD. thankful25、--Do you often go to the cinema _______ Sunday?--No, we _______. [单选题] *A. on; don’t(正确答案)B. on; aren’tC. in; doD. in; don’t26、I took?some _______of the Great Wall?in China last year. [单选题] *A. potatoesB. tomatoesC. photos(正确答案)D. paintings27、13．—Will you come to my party?—I am not ________ . [单选题] *A．mindB．sure(正确答案)C．happyD．Sorry28、Every morning John takes a（）to his office. [单选题] *A. 20-minutes' walkB. 20 minute ' walkC. 20-minutes walkD. 20-minute walk(正确答案)29、_____ of the teachers in this district are women teachers. [单选题] *A. Four fifthB. Four fifths(正确答案)C. Fourth fifthsD. Four five30、43．How much did you ________ the man for the TV? [单选题] * A．pay(正确答案)B．takeC．spendD．buy。
新标准商务英语综合教程2第三单元
新标准商务英语综合教程2第三单元全文共6篇示例，供读者参考篇1My School LifeHi everyone! My name is Lily and I'm 10 years old. I go to Greenwood Elementary School. Today I want to tell you all about my regular school day and the different subjects I study. Get ready for an exciting journey into a kid's life!Every morning, my mom wakes me up at 7am. I get dressed in my uniform - a white shirt, blue skirt, and black shoes. Then I eat a yummy breakfast, usually cereal or toast with jam. At 8am, the school bus arrives to pick me and my neighborhood friends up.The first class is English. I love learning new words and reading stories. My favorite book is Charlotte's Web - it's about a spider named Charlotte who is really smart and helps her friend Wilbur the pig. In English, we also practice writing sentences and paragraphs.Next up is math. I'll be honest - math isn't my favorite subject. It's kind of hard remembering all the formulas and doing calculations. But my teacher Mr. Park makes it fun by letting us use colorful counting blocks and playing number games. I really enjoy the word problems though, because they are like little stories.After math, we have science class. Science is awesome! We get to do lots of cool experiments. Last week, we made little volcanoes erupt by mixing baking soda and vinegar. We've also learned about the human body, planets, and different types of animals. My best friend Sarah wants to be a scientist when she grows up to study dinosaurs.Around noon, we go to the cafeteria for lunch. My favorite meal is spaghetti and meatballs. I usually buy milk or juice to drink. After lunch, we have recess for an hour. Everyone runs around playing tag, jumping rope, or kicking a soccer ball. Recess is a nice break to get some energy out.In the afternoon, we have history class. We are learning about ancient civilizations like Rome, Greece, Egypt, and China. It's mind-blowing that people lived so long ago and built amazing structures without modern technology! My least favorite part of history is memorizing all the dates though.After history is my favorite class - art! We get to draw, paint, make pottery, and all sorts of creative projects. Last month, we learned about famous artists like Van Gogh and made paintings in his unique style. I dream of becoming a famous artist one day and having my own art gallery.Finally, the school day ends at 3pm. I take the bus home, have a snack, play outside, and do my homework. Mondays are the worst because I have spelling and multiplication tests to study for. But I try my best and my parents are always proud of me.Evenings are my free time to read books, color, play games, or watch shows. I go to bed around 9pm to rest up for another fun day at school tomorrow!Well, that's what a typical day is like for this fourth grader. Being a kid is hard work with all the learning and activities we pack in. But I enjoy school a lot and love seeing my friends every day. Maybe someday I'll be a grown-up like you reading this essay! Until then, I've got more homework to do. Stay awesome!篇2My Amazing Business AdventureHi there, everyone! I want to tell you about my incredible adventure in the world of business. It all started when my teacher introduced us to the exciting world of commerce. I learned that business is all about buying and selling things to make money. I was so curious to know more and decided to embark on my own business venture.My first step was to decide what I wanted to sell. I thought hard about it and finally settled on selling homemade cookies. Who can resist the delicious smell of freshly baked cookies, right?I knew it would be a hit!Next, I had to come up with a plan. I wrote down all the steps I needed to take, just like a recipe. First, I had to gather the ingredients – flour, sugar, butter, and chocolate chips. Then, I had to mix them all together and shape the dough into small balls. After that, I put them in the oven and waited patiently for them to bake. The smell was heavenly!Once the cookies were ready, I packaged them in colorful boxes with a cute ribbon. Presentation is key, you know! Then, I made some flyers with mouth-watering pictures of my cookies and handed them out to my friends, family, and neighbors. I also created a little sign that said, "Delicious Homemade Cookies for Sale!" and put it in front of my house.The response was amazing! People started coming to my house, eager to try my cookies. They loved them so much that they told their friends, who told their friends, and soon I had a steady stream of customers. It was so exciting to see people enjoying something I had made.But running a business wasn't just about making cookies. I had to handle money too. I created a little cash register with colored paper and practiced giving change. I learned how to count money and make sure I was giving the right amount back. It was like a fun math lesson!As my business grew, I realized that I needed to expand. I started taking orders for special occasions like birthdays and parties. I even created a website where people could place their orders online. It was like having my own little bakery!Through my business adventure, I learned many important skills. I learned about responsibility by making sure I had enough ingredients and delivering orders on time. I learned about communication by talking to customers and taking their feedback. Most importantly, I learned about the value of hard work and perseverance.Now, my cookie business has become a big success. I have even started thinking about expanding into other delicious treatslike cakes and pastries. Who knows, maybe one day I'll have my own bakery chain!So, my fellow adventurers, don't be afraid to dream big and start your own business. It may seem like a big challenge, but with passion and determination, anything is possible. Who knows, you might just create something amazing like I did. Good luck on your own business adventures!篇3My Exciting Adventure at the SupermarketHi everyone! Today I want to share an amazing adventure I had at the supermarket. It was so much fun! Let me tell you all about it.Last weekend, my mom took me to the supermarket. As soon as we walked in, I was amazed by the size of the place. It was huge, with colorful signs and shelves full of all kinds of things. I felt like I was in a wonderland!We started our adventure in the fruit and vegetable section. There were rows and rows of fresh fruits and vegetables neatly arranged. The colors were so vibrant and appetizing. I saw juicy red apples, shiny yellow bananas, and plump oranges. I evenspotted some exotic fruits like dragon fruits and kiwis! I learned about the importance of eating healthy and how fruits and vegetables keep us strong and energetic.Next, we moved on to the bakery section. The smell of freshly baked bread filled the air, making my tummy rumble with hunger. The shelves were filled with different types of bread, cakes, and cookies. I was tempted to try them all! My mom explained the importance of moderation and how treats like these should be enjoyed occasionally.After the bakery, we headed to the dairy section. It was like a treasure trove of milk, cheese, and yogurt. There were so many choices! I learned that dairy products are rich in calcium, which helps us have strong bones and teeth. I even got to taste some samples of delicious cheese. Yum!As we continued our adventure, we reached the meat and seafood section. It was a bit cold there, but I was fascinated by the variety of meats and fishes. I saw juicy steaks, fresh chicken, and even live lobsters! My mom explained the importance of protein for our muscles and how different types of meat and seafood provide us with essential nutrients.Next, we explored the household section. It had everything we needed for our home. From cleaning supplies to kitchenutensils, it was like a mini department store. I learned about the importance of keeping our surroundings clean and organized. We even bought some eco-friendly products to help protect the environment.Finally, it was time to check out. We went to the cashier, and the friendly cashier scanned all our items. I was amazed by how fast she could do it! My mom paid for our groceries, and we left the supermarket with bags full of goodies.This adventure at the supermarket taught me so much. I learned about healthy eating, the importance of moderation, and how to take care of our home. It was a fun and educational experience. I can't wait to go back to the supermarket and explore more aisles!That's all for my exciting adventure at the supermarket. I hope you enjoyed hearing about it as much as I enjoyed experiencing it. Remember, learning can happen anywhere, even at the supermarket!篇4Unit 3 - It's a Small World After AllHey guys! Today we're gonna learn about something really cool - how businesses work all around the world! It's like a tiny little planet where everyone is connected.First up, we have to talk about globalization. That's a big word, but it just means that the whole world is becoming more and more connected. Companies can buy and sell stuff anywhere on Earth now! Isn't that wild?My dad works for this huge company that makes toys. They have factories in China that make the toys, but then they ship them all over - to the US, Europe, Africa, you name it! The toys go on airplanes and ships and trains to get to stores everywhere. That's global trade!But it's not just products that go global. Services can too! Like if you call the customer support line for your computer game, you might be talking to someone reaaaally far away, maybe even on the other side of the world! Those people have to learn amazing languages to be able to help customers from everywhere.Companies also hire people from all over to work at their offices in different countries. My aunt is a manager for a big restaurant chain, and she's lived in Thailand, France, and Brazil for her job! How cool is that?Like, my dad's company has different toy designers make the dolls and action figures for different countries and cultures. They want to make sure the toys are fun AND respectful for all the kids who might play with them. It's a tricky balance!Then there are things like languages and currencies to figure out. Most big companies will have departments that just focus on translation and money exchange rates. My dad's best friend is a professional money converter guy - he gets paid to keep track of how much money is worth what in different countries! Crazy, right?Another huge part of global business is technology. With smartphones, video calls, and fast internet, companies can coordinate their operations across the entire planet much more easily now. Managers use virtual meetings and messaging apps to stay in touch with teams on the other side of the world. It's like magic!I think the coolest technology for global business is definitely 3D printing though. My dad's friend's company can just email a design file from Germany to their factory in South Korea, and BOOM - out pops a new product sample! No more waiting months to ship prototypes back and forth. The future is now, my friends!Okay, okay, I could go on and on about global business operations and international management strategies. But I'll spare you the details - that stuff is pretty boring unless you're a real enterprise guru like my dad.The main point is this: The world has never been so connected before! Companies today have the whole planet as their marketplace and workforce. If you work hard, study those languages, and stay tech-savvy, you could end up working for an awesome global business too when you grow up. Then you'll get to travel everywhere! Doesn't that sound like fun?But for now, I gotta bounce. My dad's taking me and my friends to his company's headquarters downtown to see how they develop the new toy lines. Hopefully they'll let us play test some prototypes! A kid's job is never done. Until next time, stay globalized, my friends!篇5Unit 3: Working with PeopleHi friends! Today we're going to learn about something super important - working with other people! It's a big part of being a grown-up and having a job. Get ready for some fun stories and lessons!First up, we need to talk about teams. A team is a group of people working together towards the same goal. It's kind of like when you play soccer or basketball with your buddies. You all have to cooperate and do your part to win the game, right? Well, teams at work are just like that, but instead of scoring goals, you're trying to get projects done or make the company successful.Now, being part of a team can be awesome because you get to make new friends and learn from different people. But it's not always easy! Sometimes team members disagree or have different ideas about how to do things. That's when you need good communication skills.Communication is how we share information and understand each other. There are lots of ways to communicate, like talking, writing emails or texts, giving presentations, or even just using body language and facial expressions. The important thing is to be clear, respectful, and a good listener.Let me give you an example. Say your team is working on designing a new video game. Some people want to make it really challenging with tons of levels, but others think it should be more relaxed and fun. Instead of arguing, you could have a team meeting where everyone shares their ideas calmly and listens toeach other. Then you might be able to come up with a plan that makes everyone happy - maybe the game could have different difficulty modes!Good communication also helps you avoid misunderstandings. Like if your team leader asks you to "submit the report by Friday," you'd want to clarify whether that means before work on Friday morning or by the end of the day. Otherwise, you might turn it in late accidentally.Another important part of working with people is managing conflict. Conflicts are disagreements or tensions between people. They can happen when people have different personalities, goals, or opinions. Maybe your teammate loves working at night but you're a morning person. Or maybe you both really want to be in charge of the new project.The key to managing conflict is staying calm, seeing the other person's perspective, and finding a compromise that works for everyone. You could take turns being the leader, or decide who is best for each role based on their strengths. As long as you communicate openly and respectfully, most conflicts can be resolved.Finally, we need to talk about diversity and inclusion. A diverse team has people with different backgrounds, cultures,abilities, and perspectives. An inclusive team makes everyone feel welcome, valued, and able to fully participate. Companies care a lot about diversity and inclusion because it helps them be more creative, understand different customers better, and treat everyone fairly.For example, if you're designing a new app, having a diverse team with people of different ages, ethnicities, and abilities can help make sure the app works well for all kinds of users. And if your workplace feels inclusive and respectful, employees will be more motivated, loyal, and willing to contribute their unique ideas.Phew, that was a lot to cover! As you can see, working well with others is a crucial skill for any job or team. Remember to communicate clearly, manage conflicts calmly, and celebrate the diversity of your teammates. If you can master all that, you'll be an awesome coworker and leader when you grow up!篇6A Fun Business JourneyHi there, friends! Today I'm going to share with you about an awesome book called the New Standard Business English Integrated Course 2. It's all about learning cool business stuff inEnglish! The third unit is super fun and interesting. Let me tell you what it's all about.The unit is called "Marketing Strategies" and it teaches us how companies decide the best ways to sell their products or services. It's kind of like thinking about how to make people want to buy your lemonade at a lemonade stand! You have to come up with good ideas to get people interested.One big part is something called the "marketing mix." It has four main things – the 4 Ps! The first P is "product." This means the actual thing you're selling, like a toy or a video game. Companies have to make their products look great and work really well so people will want to buy them.The second P is "price." If something costs too much money, people might not want to get it. But if it's too cheap, they might think it's not good quality. Setting the right price is really important!Then there's the third P – "place." This is about where the product is sold. Is it in a store? Online? Both? Companies have to pick the best places to reach their customers.Finally, the fourth P is "promotion." This means advertising and getting the word out about your product so people knowabout it and want it. TV commercials, websites, billboards – those are all promotions!The book talks about different promotion strategies companies can use. One is called the "pull strategy" where they advertise directly to customers to make them want to buy the product. Another is the "push strategy" where they encourage stores and salespeople to promote and sell the product. There are pros and cons to each way.It's also super important for companies to do good market research first before making any big decisions about marketing. They have to understand what customers want and who their biggest competitors are. Sometimes companies will pay people to test out new products and give feedback too.A big part of marketing is having a strong brand identity. That means creating a recognizable name, logo, slogan, and image for your company or product. Like how everyone knows McDonald's golden arches or Nike's "Just Do It" slogan! Building a popular brand makes people more likely to buy from you.The textbook has lots of examples of real companies and their marketing plans. It talks about marketing strategies for big companies like Apple and Coca-Cola, but also smaller businessestoo. There are practice activities where you can come up with your own marketing ideas. It's a very hands-on way to learn!Overall, I think learning about marketing strategies is fascinating. It makes you think about all the thought and planning that goes into getting us to buy certain products or use certain services. Companies have to be super creative and smart about their marketing. It's not just about making commercials!When I grow up, maybe I'll work in marketing and get to design awesome ad campaigns. Or maybe I'll start my own company and get to decide on the pricing, branding, and promotions myself. Learning this stuff now will definitely help prepare me for business careers in the future. Who knows, I could become the next big marketing genius!Well, that's a quick overview of what the "Marketing Strategies" unit covers. Doesn't it sound like a lot of fun? I can't wait to learn more marketing tips and maybe even launch my own lemonade brand one day. Thanks for reading, friends! Let's continue our business English journey together.。
外研社新标准商务英语综合教程1
外研社新标准商务英语综合教程11. 引言外研社新标准商务英语综合教程1是一套为商务英语学习者设计的教材。
本教程结合了商务英语的基础知识和实际应用，旨在提高学习者的商务英语综合能力。
本文将对该教程的内容、特点和学习方法进行详细介绍。
2. 教材内容2.1 语言技能本教程涵盖了商务英语的听、说、读、写四个基本语言技能。
其中，听力部分通过商务场景对话、短文等形式，让学习者了解商务活动中常见的对话和表达方式；口语部分通过课堂角色扮演、小组讨论等活动，帮助学习者提高商务英语口头表达能力；阅读部分则选取了商务资讯、合同、简报等商务文本，培养学习者对商务文章的理解和分析能力；写作部分则包括商务电子邮件、商务汇报等写作形式，提供实际的商务写作实践机会。
2.2 商务知识本教程不仅注重语言技能的培养，还融入了丰富的商务知识。
通过商务案例、模拟商务活动等教学方法，学习者可以了解国际商务的基本概念、流程和操作。
教材内容涵盖了市场营销、国际贸易、商务礼仪等方面的知识，帮助学习者从多个维度全面掌握商务英语。
3. 教材特点3.1 综合性外研社新标准商务英语综合教程1是一套综合性的教材，涵盖了商务英语的各个方面。
学习者通过该教程可以系统地提高听说读写四个语言技能，同时了解国际商务的相关知识，使语言技能与商务知识相互融合，达到学以致用的目的。
3.2 实用性教材内容贴近实际商务活动，注重学习者在实际商务场景中的应用能力。
通过模拟商务会谈、商务写作训练等实践活动，学习者可以尽可能地接触到真实商务情境，提高实际应用能力。
3.3 可操作性教材安排了大量的小组活动、角色扮演等形式的教学活动，激发学习者的参与积极性。
学习者通过与他人合作，完成商务任务，培养团队合作能力和解决问题的能力，加强实践操作能力。
4. 学习方法4.1 多维度学习学习者在学习本教材时，应综合运用听、说、读、写四个语言技能。
建议学习者通过听力练习、口头表达、阅读理解和写作练习等多种形式的学习方法，不仅提高各项语言技能，还提高学习效果。
外研社2023Unit_6_新标准商务英语综合教程1教师用书
Unit 6 MarketingThis unit looks at marketing and the importance of branding. The various activities of the marketing process are referred to as the marketing mix. This means finding the right balance in relation to the four Ps: product, price, promotion and place. Getting the product right means identifying the right features and benefits to meet the needs of the target market. Brand differences can relate more to the image than to the features of a product, e.g. a product may be perceived as being at the top end of the market because of the way it is marketed, even though it may in fact resemble mass market products in terms of its characteristics. The price is linked with the positioning of the product; people may be willing to pay high prices for products that are perceived as upmarket(UK) or upscale(USA). On some products the mark-up can be considerable, whereas on other high-volume products, the profit margin may be small. Promotion needs to be linked to the positioning of the product. The product‘s benefits may be communicated in many ways: through advertising, or exhibiting at trade fairs—or simply by the way the product is presented (e.g. an elegantly packaged perfume sold in the right place may promote itself). Place relates to the distribution of the product. How does the product reach the customer? Who is involved in the distribution channels? What is the relationship between wholesalers, distributors, resellers and / or retailers? This consideration of the marketing mix relates principally to consumer marketing. Yet in fact, most business takes place between companies: marketing in such a context is industrial or business-to-business marketing.Warming up1Ask Ss to discuss the questions in pairs then share their views with the class. Ask Ss to give the adjectives they associate with their favorite brands. Do the adjectives describe concrete features of the products (e.g. tasty, low-calorie, reliable, cheap) or values and aspirations (e.g. trendy, sophisticated, refined)?Choose one of the well-known branded products Ss discussed. Discuss together the marketing mix(the four Ps) for that product. Then ask Ss to work in pairs and each to choose another product that they mentioned. Ss work through the four Ps again. In feedback ask Ss if they consider themselves to be a typical customer for the brand.Elicit reasons for their views.21 C (American Express)2 D (Apple)3 E (Energizer batteries)4 B (L‘Oréal)5 A (Hershey‘s)Understanding the text1The text matches most closely with the views of Wally Olins.21 D2 A3 D4 D31 T2 F3 F4 F5 TLanguage work11 C2 B3 C4 A5 B6 A7 C8 A21 competition2 markets3 marketers4 pitches5 effective6 consumers7 customers8 impressed9 cynical31 with2 to3 into4 on5 to6 of7 up8 on41 distribution2 organization3 successful4 qualification5 analysis6 advertising7 creative8 extending51Companies are not only simply showcasing product features; now they focus on marketing aspirations and the dream of a more exciting lifestyle.2 A strong brand could be an effective barrier (which is a cost that must be incurredby a new entrant into a market that incumbents do not have or have not had to incur) to entry for competing products.3They are increasingly cynical about marketing and shows little interest to those advertising messages.4While consumers have changed completely, marketing is still the same.5Brands will promise quality products, a more desirable lifestyle and an image of social responsibility.1有人指责品牌是万恶之源：威胁我们的健康，破坏我们的环境，误导我们的孩子。
新标准商务英语综合教程1第二课课件
新标准商务英语综合教程1第二课课件全文共3篇示例，供读者参考篇1New Standard Business English Comprehensive Course 1 Lesson 2 CoursewareLesson 2 of the New Standard Business English Comprehensive Course 1 focuses on communication in business settings. The courseware for this lesson is designed to help students improve their English language skills for various business scenarios. Below is an overview of the courseware for Lesson 2:1. Introduction to Business CommunicationThe courseware starts with an introduction to the importance of effective communication in business. It covers the different types of communication used in the workplace, including verbal, non-verbal, and written communication. Students will learn about the key principles of effective communication and how to apply them in a business context.2. Business VocabularyIn this section, students will learn essential business vocabulary related to various topics such as marketing, finance, sales, and customer service. The courseware includes interactive exercises and activities to help students practice using the vocabulary in context.3. Business Writing SkillsThe courseware also focuses on developing business writing skills. Students will learn how to write professional emails, reports, and business letters. They will also practice structuring their ideas clearly and concisely to communicate effectively in writing.4. Business PresentationsAnother key aspect of the courseware is business presentations. Students will learn how to deliver engaging and persuasive presentations using visual aids, body language, and effective speaking techniques. They will also have opportunities to practice presenting in front of their peers and receive feedback.5. Role-plays and SimulationsTo provide students with real-world practice, the courseware includes role-plays and simulations of common businessscenarios. Students will work in pairs or small groups to simulate meetings, negotiations, and other business interactions. This hands-on approach helps students apply their language skills in practical situations.Overall, the courseware for Lesson 2 of the New Standard Business English Comprehensive Course 1 offers a comprehensive and interactive learning experience for students. By focusing on communication skills relevant to the business world, the courseware helps students build confidence and proficiency in using English in professional settings.篇2Title: New Standard Business English Comprehensive Course 1 Lesson 2 CoursewareIntroductionThe New Standard Business English Comprehensive Course 1 Lesson 2 is a crucial part of the series designed to help learners build a solid foundation in business English. This courseware focuses on essential topics such as marketing strategies, negotiations, and business correspondence. Through a combination of interactive exercises, case studies, and practicaltasks, students will develop the skills necessary to communicate effectively in a professional environment.Lesson ObjectivesBy the end of this lesson, students will be able to:1. Understand key marketing concepts and strategies.2. Analyze negotiation tactics and techniques.3. Write effective business correspondence.4. Apply language skills in real-world business scenarios.Course Outline1. Marketing Strategies- Definition of marketing- The marketing mix: product, price, place, promotion- Market segmentation and targeting- Branding and positioning2. Negotiations- Types of negotiations- Key negotiation tactics and techniques- Building rapport and trust- Handling objections3. Business Correspondence- Types of business correspondence: emails, letters, reports - Writing styles and formats- Effective communication techniques- Grammar and vocabulary for professional writing4. Practical Applications- Role-playing exercises- Case studies and simulations- Business presentations- Group discussions and peer feedbackConclusionThe New Standard Business English Comprehensive Course 1 Lesson 2 Courseware is designed to equip learners with the essential skills and knowledge needed to succeed in today's competitive business environment. Through a comprehensive approach to language learning and practical application,students will gain confidence in their ability to communicate effectively in a professional setting. This courseware is a valuable resource for anyone looking to enhance their business English skills and advance their career prospects.篇3Title: Comprehensive Courseware for New Standard Business English 1 Lesson 2Introduction:The New Standard Business English series is designed to help learners improve their English language skills in a business context. Lesson 2 focuses on essential business vocabulary and phrases related to company structures, job roles, and customer service. The courseware for this lesson provides a comprehensive overview of the key concepts and language points that students need to master in order to communicate effectively in a professional environment.Courseware Content:1. Company Structures:- Introduction to different types of company structures (e.g. corporation, partnership, sole proprietorship)- Explanation of key terms such as CEO, CFO, board of directors, and shareholders- Exercises to practice using vocabulary related to company structures2. Job Roles:- Overview of common job roles in a business setting (e.g. manager, sales representative, accountant)- Descriptions of responsibilities and tasks associated with various job roles- Role-playing activities to practice using job-related vocabulary and phrases3. Customer Service:- Importance of customer service in business- Common phrases and expressions used in customer service interactions (e.g. How can I assist you? Thank you for choosing our company)- Case studies and role plays to simulate real-life customer service scenarios4. Business Communication:- Overview of effective communication strategies in a professional setting- Tips for writing professional emails and reports- Practice exercises to improve business writing skillsConclusion:The comprehensive courseware for New Standard Business English 1 Lesson 2 provides students with a solid foundation in essential business English concepts and language skills. By mastering the vocabulary and phrases covered in this lesson, learners will be better equipped to communicate confidently and effectively in a business environment.。
外研社2023Unit_10_新标准商务英语综合教程1教师用书
Unit 10 CounterfeitingThis unit is about counterfeiting and the unauthorized use of other people’s intellectual property. Counterfeiting is one of the toughest challenges facing the business world today: it is estimated that worldwide trade in counterfeit products amounts to about 10% of world trade, i.e. approximately $300 billion.Counterfeiting affects many business sectors, e.g. clothing, cosmetics, cigarettes, pharmaceuticals, computer software, automotive parts and alcoholic drinks. The consequences of counterfeiting are serious to the economy, as companies may be forced to shut down or make staff redundant as business suffers. They are also potentially serious to buyers, as the quality of counterfeit products may prove to be a safety risk, e.g. counterfeit brake pads for a car, or counterfeit pharmaceuticals. A key part of the unit is about the infringement of copyright in the music industry. Over the last five years there has been a massive rise in the use of the internet to infringe intellectual property rights, e.g. people sharing music or movies with other people over file-swapping or file-sharing networks, where no money is paid to the copyright holders. This is called ‘peer-to-peer’ (or P2P) file sharing. The original file-swapping network, Napster, was shut down in 2001 due to legal action by the music industry; however, other file sharing still continues. The music industry, now recognizing that file sharing will continue to exist, is working to turn file shares into purchases. In this way, P2P networks will become online markets that sell music legally, much like iTunes, Apple Computers’ online music store.Introduce the topic by asking Ss what they think the picture represents (it shows the destruction of counterfeit goods, including fake Disney Pooh bears). Also ask Ss what they understand by the title The globalization of deceit. Explain the vocabulary in the title and ensure that Ss understand that it means that counterfeit products have become a global problem. Ask what intellectual property might include. This unit focuses particularly on counterfeiting in relation to music so check that Ss understand what is meant by file sharing systems.Warming up1Ask Ss to rank the list in order 1–6, with 1 being the most dishonest infringement. Elicit Ss’ answers and ask them to explain their reasons. Then encourage Ss to think of otherexamples to add to the list; ensure that Ss include these additional examples in their ranked order.2One1consumers2overpriced; much less; chargeTwo1far outweigh2one year; competition3research and development; marketing; advertisingScript:OneYou have to admit counterfeiting benefits consumers, particularly in developing countries, by giving them access to lower-price goods, such as medicines, that they might not otherwise be able to afford. Anyway, some brands are just so overpriced I think it’s great to get almost the same quality for much less than those ridiculously high prices they charge.TwoI think the costs of counterfeiting far outweigh the benefits. Think of the enormous cost to companies who make clothing, toys, software and pharmaceuticals and the unemployment caused by it. I mean 17,120 jobs were lost in the European Union in just one year due to competition from cheaper counterfeits. The branded industries need to invest huge amounts in research and development, marketing and advertising, which counterfeiters don’t, of course. That’s why branded goods are more expensive.3patents; intellectual property; copyright; trademarks; fakes; Digitisation; file sharing; downloadingUnderstanding the text11 D2 B3 C4 E5 A2forged currency, imitation designer fashion, software, CDs / DVDs, medicines, mobiles phones, food, drink, car parts, tobacco31It has broadened the range of goods vulnerable to copying, dramatically improved their quality and lowered their cost of production.2By bribing employees, getting brand owners to hand over the master without realizing what they are doing, or by licensees doing unauthorized production overruns3Street stalls or shops anywhere in the world, or the internet4Loss of sales, loss of brand value, long-term threat to profitability, cost of anti-counterfeiting measuresLanguage work11 C2 D3 A4 D5 A6 B7 C8 C9 B22 invulnerable3 illegitimate4 unprofitable5 illegally6 unwillingly 7invisible32E 3I 4G 5C 6H 7D 8A 9J 10F41 from2 out3 of4 at5 of6 of7 to8 at51Once they put imitation designer fashion, software and CDs into mass production.2This improved their quality and cut their cost of production.3Someone copies and imitates something without permission in order to deceive or defraud, which is called counterfeit.4Their brand value goes down because of shoddy imitations, which is a long-term threat to profitability.5Companies also use these methods, such as tracking their products through the supply chain and distinguishing genuine articles from fakes, especially taking some legal actions.61从前的仿品都是对正品廉价劣质的仿造，而与此不同的是，当今仿品的包装和内容（尤其是电子产品，如软件、音乐CD和DVD）都与正品相差甚微、难辨真假。
外研社新标准商务英语综合教程1
外研社新标准商务英语综合教程1New Standard Business English CourseUnit One: Introduction to Business CommunicationIn this unit, you will learn about the basics of business communication. You will learn about different types of communication tools, the purpose of communication and how to choose the right communication method and message.Communication ToolsBusiness communication can be done in many ways, including verbal and written communication. Verbal communication can happen in person or over the phone, while written communication can be in the form of emails, letters, or memos.Purpose of CommunicationThe purpose of communication is to convey information from one person or group to another. In business, the purpose of communication can be to convey information about a particular product or service, to invite someone to an event or to simply keep people informed about changes in the company.Choosing the Right Method and MessageEffective communication depends on choosing the right method and message for your intended audience. Consider your audience before choosing the method of communication and tailor yourmessage to fit their needs.Unit Two: Business WritingThis unit will focus on writing skills for business. You will learn about formal and informal writing, how to write emails, letters and memos, and how to write an effective business report.Formal and Informal WritingFormal writing is used in professional communication and requires a specific style and tone. Informal writing is used in everyday communication and tends to be less structured and more conversational.Writing Emails, Letters and MemosEmails, letters and memos are all important forms of business communication. In this unit, you will learn the key elements of each type of writing and how to write clear and effective messages.Writing a Business ReportA business report is a formal document that provides information on a particular topic. In this unit, you will learn how to structure a business report, how to collect and analyze data, and how to present your findings effectively.Unit Three: Presentations and Public SpeakingThis unit will teach you how to give effective presentations and become a confident public speaker. You will learn how to structure a presentation, create effective visuals and use body language to convey your message.Structuring a PresentationEffective presentations require careful planning and organization. In this unit, you will learn how to structure a presentation that captures your audience's attention and conveys your message effectively.Creating Effective VisualsVisual aids can enhance the impact of a presentation. In this unit, you will learn how to create effective visual aids that support your message and engage your audience.Using Body LanguageBody language is an important part of communication, especially in public speaking. In this unit, you will learn how to use body language effectively to convey confidence and professionalism.Unit Four: Negotiation SkillsThis unit will teach you the skills needed for successful negotiation in business. You will learn about negotiation styles, techniques and strategies, and how to negotiate effectively with different personalities.Negotiation Styles, Techniques and StrategiesNegotiation requires careful planning and preparation. In this unit, you will learn about different negotiation styles, techniques and strategies that can be used to achieve a successful outcome.Negotiating with Different PersonalitiesEffective negotiation requires an understanding of different personality types. In this unit, you will learn how to identify different personality types and how to adapt your negotiation style to work effectively with each personality type.Unit Five: Cross-Cultural CommunicationIn a global business environment, cross-cultural communication is essential. This unit will teach you how to communicate effectively with people from different cultures and how to avoid common cultural mistakes.Communication Across CulturesDifferent cultures have different communication styles and norms. In this unit, you will learn about different communication styles and how to adapt your own communication style to work effectively with people from different cultures.Avoiding Cultural MistakesCultural differences can lead to misunderstandings and mistakes. In this unit, you will learn how to avoid common cultural mistakes and how to communicate effectively across cultural divides.ConclusionThe New Standard Business English Course is designed to provide you with the skills and knowledge needed to communicate effectively in a business environment. The course covers a range of topics, from business writing and negotiation skills to presentations and cross-cultural communication. By completing this course, you will be well-prepared to communicate confidently and professionally in any business situation.Unit One: Introduction to Business CommunicationCommunication is essential in business, and the ability to communicate effectively can make a significant difference in the success of any endeavor. In Unit One, you will learn about the basics of business communication.The purpose of communication is to convey information from one person or group to another. In business, the purpose of communication can be to convey information about a particular product or service, to invite someone to an event, or to simply keep people informed about changes in the company. Communication can take place verbally or in written form. Verbal communication can happen in person or over the phone, while written communication can be in the form of emails, letters, or memos. Choosing the right method and message for your intendedaudience is essential for effective communication. Consider your audience before choosing the method of communication and tailor your message to fit their needs. For instance, if you are communicating with clients or customers, you may want to use more formal language. In contrast, if you are communicating with colleagues, informal language might be more appropriate.Unit Two: Business WritingEffective writing skills are essential in business. In this unit, you will learn about formal and informal writing, how to write emails, letters, and memos, and how to write an effective business report.Formal writing is used in professional communication and requires a specific style and tone. It is usually used for more official purposes and has a more structured format than informal writing. Informal writing is used in everyday communication and tends to be less structured and more conversational.Emails, letters, and memos are all important forms of business communication. In this unit, you will learn the key elements of each type of writing and how to write clear and effective messages. Writing clear emails is an essential part of business communication, as it is a quick and convenient method of communication. A well-written email can convey your message effectively and make a positive impression on the recipient.A business report is a formal document that provides information on a particular topic. In this unit, you will learn how to structure a business report, how to collect and analyze data, and how topresent your findings effectively.Unit Three: Presentations and Public SpeakingPublic speaking is a crucial skill for business professionals, and the ability to give effective presentations can be a valuable asset. In this unit, you will learn how to structure a presentation, create effective visuals, and use body language to convey your message.Effective presentations require careful planning and organization. In this unit, you will learn how to structure a presentation that captures your audience's attention and conveys your message effectively. The key elements of an effective presentation include an engaging opening, clear objectives, a compelling argument, supportive evidence, and a memorable conclusion.Visual aids can enhance the impact of a presentation. In this unit, you will learn how to create effective visual aids that support your message and engage your audience. The key to creating effective visuals is to keep them simple, relevant, and visually appealing. Body language is an important part of communication, especially in public speaking. In this unit, you will learn how to use body language effectively to convey confidence and professionalism. Effective use of body language can help you connect with your audience and build rapport, making your presentation more effective.Unit Four: Negotiation SkillsNegotiation is an essential part of business, and the ability to negotiate effectively can make a significant difference in the success of any endeavor. In this unit, you will learn about negotiation styles, techniques, and strategies, and how to negotiate effectively with different personalities.Negotiation requires careful planning and preparation. In this unit, you will learn about different negotiation styles, techniques, and strategies that can be used to achieve a successful outcome. By learning how to effectively negotiate, you can better manage conflict, build stronger relationships, and achieve mutually beneficial outcomes.Effective negotiation requires an understanding of different personality types. In this unit, you will learn how to identify different personality types and how to adapt your negotiation style to work effectively with each personality type. By understanding the different communication styles and behavior patterns, you can better navigate the negotiation process and improve your chances of success.Unit Five: Cross-Cultural CommunicationIn today's global business environment, cross-cultural communication is essential. In this unit, you will learn how to communicate effectively with people from different cultures and how to avoid common cultural mistakes.Different cultures have different communication styles and norms. In this unit, you will learn about different communication stylesand how to adapt your own communication style to work effectively with people from different cultures. By understanding cultural differences and adapting your style accordingly, you can better communicate with people from different backgrounds and build stronger relationships.Cultural differences can lead to misunderstandings and mistakes. In this unit, you will learn how to avoid common cultural mistakes and how to communicate effectively across cultural divides. By learning how to navigate cultural differences, you can better understand and engage with people from different cultures, improving your chances of success.ConclusionThe New Standard Business English Course is designed to provide you with the skills and knowledge needed to communicate effectively in a business environment. By completing this course, you will be well-prepared to communicate confidently and professionally in any business situation. With a focus on business writing, presentations and public speaking, negotiation, and cross-cultural communication, this course provides a comprehensive overview of essential skills for success in the workplace.。
新标准商务英语综合课程2
新标准商务英语综合课程2
《新标准商务英语综合教程2》是2012年高等教育出版社出版的图书，作
者是新标准商务英语综合教程2编写组。
《新标准商务英语综合教程》是专门为财经类院校及综合院校财经类专业的学生打造的商务英语教材，由对外经济贸易大学、湖南大学、北京工商大学、首都师范大学等高校的教师共同编写。
本教程旨在为学生提供系统的商务英语知识，培养学生扎实的商务英语应用能力。
第二册涵盖了国际贸易、市场营销、财务管理等经典商务主题，深入探讨了电子商务、跨国文化交际、商业伦理等前沿话题，内容丰富，语言规范，有助于学生在掌握专业知识的同时提高商务英语运用能力。
此外，本教程还提供了丰富的配套资源，包括教师用书、练习册、多媒体教学课件和网络资源等，为教师的教学提供便捷的支持，也有利于学生开展自主学习。
如需更多关于《新标准商务英语综合教程2》的信息，建议查询高等教育出版社官网或咨询其编辑部门。
新标准商务英语综合教程2英译汉
新标准商务英语综合教程2英译汉一、导言商务英语作为一门重要的语言技能，在现代社会的国际交流与合作中扮演着重要的角色。
新标准商务英语综合教程2是一本专门针对商务英语学习者的教材，旨在帮助学习者掌握商务英语的基本知识和交流技巧。
本教程的英译汉版本，为广大学习者提供了更多的学习选择，也为教师们提供了更多的教学资源。
在本文中，我们将对新标准商务英语综合教程2的英译汉版本进行全面的介绍和分析。
二、教材内容新标准商务英语综合教程2英译汉版本的内容包括但不限于以下几个方面：1. 商务环境：介绍商务环境中的相关知识，包括商务活动、商务信函、商务会议等内容。
2. 商务交流：主要介绍商务交流所涉及的语言技巧和交流策略。
3. 商务文书：包括商务报告、商务信函、商务合同等商务文书的写作技巧和范例。
4. 商务活动：涉及商务招待、商务考察、商务展会等各类商务活动的交际技巧和礼仪要求。
三、教材特点新标准商务英语综合教程2英译汉版本的特点主要体现在以下几个方面：1. 专业性强：本教材专门面向商务英语学习者，内容涉及商务领域的专业知识和技能。
2. 实用性强：教材中的内容贴近实际商务活动，强调实战能力培养，是学习者能够真正应用到工作实践中的知识。
3. 多样性：教材内容丰富多样，包括文字、图片、案例分析等形式，能够满足不同学习者的需求。
四、教材翻译质量评价1. 准确性：教材的翻译准确度是评价翻译质量的重要标准之一。
新标准商务英语综合教程2的英译汉版本在词汇翻译和句子表达上都做到了较高的准确性。
2. 通顺性：翻译后的教材语言表达通顺、流畅，符合汉语表达习惯，能够被广大学习者轻松理解。
3. 规范性：教材翻译遵循规范的语言规范和翻译原则，保证了教材的专业性和权威性。
五、教材应用与推广新标准商务英语综合教程2英译汉版本的推广应用能够有效提升学习者的英语水平和商务实践能力，也能够促进商务英语教学的深入发展。
我们建议在学校、培训机构、企事业单位等场合积极推广应用该教材，以期更多的学习者受益。
新编商务英语综合教程第1册课程设计
新编商务英语综合教程第1册课程设计一、简介本文档是新编商务英语综合教程第1册的课程设计，旨在通过特定的教学内容、教学方法和教学手段等，提高学生的英语综合能力和商务运用能力。
二、教学目标•帮助学生掌握商务英语基本语言知识和技能•培养学生的英语听、说、读、写能力•提高学生运用商务英语的实际应用能力和沟通能力•增强学生的跨文化沟通能力三、教学内容3.1 商务英语基础1.英语语音、语调、重读和连接2.商务英语中的常见词汇和短语3.商务英语中的常见语法和句型4.商务英语中的职业术语和约定语3.2 商务英语听力1.商务英语听力理解技巧2.商务英语电话沟通技巧3.商务英语会议技巧4.商务英语面试技巧3.3 商务英语口语1.商务英语中的礼节用语2.商务英语中的职场交流技巧3.商务英语中的商务谈判技巧4.商务英语中的演讲和表达技巧3.4 商务英语阅读1.商务英语中的商务邮件和商务信函2.商务英语中的商务报告和商务简报3.商务英语中的商务合同和商务协议4.商务英语中的商业杂志和商业新闻3.5 商务英语写作1.商务英语中的商务单据和商务表格2.商务英语中的商务邮件和商务信函3.商务英语中的商务报告和商务简报4.商务英语中的商务合同和商务协议四、教学方法•讲授法•演示法•互动法•视频教学法五、教学手段•PPT演示•在线教学平台•多媒体设备•语音识别软件•翻译软件六、教学评估通过听力测试、写作、口语表达和阅读理解等方式来进行教学评估。
七、教学计划时间段教学内容讲课时间（分钟）备注第1周至第2周商务英语基础（语音、词汇、语法和职业术语）120第3周至第4周商务英语听力（电话、会议和面试）120第5周至第6周商务英语口语（礼节用语、职场交流和商务谈判）120第7周至第8周商务英语阅读（邮件、报告和商务合同）120第9周至第10周商务英语写作（单据、邮件和报告）120时间段教学内容讲课时间（分钟）备注第11周期末考试及评估120八、教材及参考书目8.1 主要教材《新编商务英语综合教程第1册》8.2 参考书目1.《商务英语应用策略与案例分析》2.《商务英语教育学案》3.《跨文化商务交际》4.《英语商务礼仪》九、总结本文档为新编商务英语综合教程第1册的课程设计，通过特定的教学内容、教学方法和教学手段等，旨在提高学生的英语综合能力和商务运用能力、增强学生跨文化沟通能力，是一份有效的教学设计。
新标准商务英语综合教程3参考答案Unit2知乎
新标准商务英语综合教程3参考答案Unit2知乎1、-We’ve spent too much money recently–well,it isn’t surprising. Our friend and relatives_______around all the time [单选题] *ingB. had comeC. were comingD have been coming(正确答案)2、A survey of the opinions of students（）that they admit several hours of sitting in front of the computer harmful to health. [单选题] *A. show；areB. shows ；is(正确答案)C.show；isD.shows ；are3、24．I often ask my English teacher some questions ________ e-mail. [单选题] *A．by(正确答案)B．inC．forD．with4、It took a long time to _______ Tom to go shopping with me. [单选题] *A. speakB. tellC. persuade(正确答案)D. talk5、The more he tried to please her, _____she seemed to appreciate it. [单选题] *A.lessB.lesserC.the less(正确答案)D.the lesser6、What do you think of the idea that _____ honest man who married and brought up a large family did more service than he who continued single and only talked of _____ population. [单选题] *A. a, /B. an, /C. a, theD. an, the(正确答案)7、She often _______ at 21: [单选题] *A. go to bedB. gets upC. goes to bed(正确答案)D. gets to8、—What’s the matter with that boy?—______.（）[单选题] *A. He is watching TV in his roomB. He takes his temperatureC. He was playing a toy carD. He hurt his right leg(正确答案)9、Boys and girls, _______ up your hands if you want to take part in the summer camp(夏令营)．[单选题] *A. puttingB. to putC. put(正确答案)D. puts10、It is my _______ to meet you here. [单选题] *A. pleasure(正确答案)B. pleaseC. pleasedD. pleasant11、He couldn’t ______ the maths problem without your help. [单选题] *A. work out(正确答案)B. work atC. work forD. work with12、Ladies and gentlemen, please fasten your seat belts. The plane _______. [单选题] *A. takes offB. is taking off(正确答案)C. has taken offD. took off13、Jim is a(n) _______. He is very careful and likes to work with numbers. [单选题] *A. secretaryB. tour guideC. accountant(正确答案)D. English teacher14、The blue shirt looks _______ better on you than the red one. [单选题] *A. quiteB. moreC. much(正确答案)D. most15、This girl is my best friend, Wang Hui. ______ English name is Jane.（）[单选题] *A. HeB. HisC. SheD. Her(正确答案)16、Mom is making dinner. It _______ so nice! [单选题] *A. smells(正确答案)B. tastesC. feelsD. sounds17、—______ do you play basketball?—Twice a week.（）[单选题] *A. How often(正确答案)B. How muchC. How manyD. How long18、14．He is cutting the apple ________ a knife. [单选题] * A．inB．toC．with(正确答案)D．by19、It _____ us a lot of time to do this job. [单选题] *A. spentB. madeC. took(正确答案)D. cost20、Will you be able to finish your homework _______? [单选题] *A. by the timeB. in time(正确答案)C. once upon a timeD. out of time21、You have been sitting on my hat and now it is badly out of（）. [单选题] *A. dateB. shape(正确答案)C. orderD. balance22、The scenery is so beautiful. Let’s _______. [单选题] *A. take photos(正确答案)B. take mapsC. take busD. take exams23、Mum, this T-shirt is much too small for me. Would you buy me a _______ one? [单选题] *A. niceB. largeC. nicerD. larger(正确答案)24、_______ travelers come to visit our city every year. [单选题] *A. Hundred ofB. Hundreds of(正确答案)C. Five HundredsD. Five hundred?of25、The teacher asked him to practice playing the piano _______. [单选题] *A. often as possibleB. as often possibleC. as possible oftenD. as often as possible(正确答案)26、Our campus is _____ big that we need a bike to make it. [单选题] *A. veryB. so(正确答案)C. suchD. much27、Jim wants to hang out with his friends at night, but his parents don’t allow him ______ so. （）[单选题] *B. doneC. to do(正确答案)D. doing28、—______some nice crayons. I think they are ______.（）[单选题] *A. Here is; Betty’sB. Here are; BettyC. Here is; BettyD. Here are; Betty’s(正确答案)29、—______ my surprise, Zhu Hui won the first prize in the speech contest. —But I think he could, because he kept practicing speaking.（）[单选题] *A. To(正确答案)B. AboutC. ForD. In30、Sitting at the back of the room（）a very shy girl with two bright eyes. [单选题] *A. is(正确答案)B. areD. there was。
外研社新标准商务英语综合教程1
外研社新标准商务英语综合教程1引言外研社新标准商务英语综合教程1是一套专为商务人士设计的英语教材。
它着重强调商务场景下的交流技巧和商业英语词汇的应用。
本教程通过丰富的听说读写训练，帮助学习者提升在商务环境中的英语能力。
本文将对外研社新标准商务英语综合教程1进行介绍和评价。
教材结构外研社新标准商务英语综合教程1分为六个单元，每个单元包含听说读写四大部分。
教材的内容紧密围绕商务主题展开，包括商务会议、商务信函、商务旅行等。
每个单元的内容呈现清晰，具有递进性，有助于学习者逐步理解和掌握商务英语技巧。
教材特点1.真实案例：教材中引入了大量真实的商务案例，学习者能够通过分析这些案例来了解商业活动的实际情况，并学习正确的商务英语表达方式。
2.多样化的练习：外研社新标准商务英语综合教程1提供了丰富的听说读写练习，帮助学习者全面提高英语能力。
练习题的难度逐渐增加，从简单的单词拼写和语法练习到跟随录音材料进行听力训练，再到撰写商务邮件和演讲稿，每个练习环节都有详细的解析和反馈。
3.互动学习：除了传统的教材内容，外研社新标准商务英语综合教程1还提供了一系列在线资源，可以通过互联网进行学习。
学习者可以在网上与其他学习者交流，分享学习心得，以及参与商务英语角活动等，加强互动和合作。
4.专业的商务英语指导：教材中有专门的单元对商务英语中常用的语言表达和交流技巧进行详细讲解。
例如，如何进行商务会议的开展、如何撰写商务报告等。
这些指导对于商务人士来说非常实用，能够帮助他们在商务场景中更加自信地应对各种情况。
评价外研社新标准商务英语综合教程1是一套优秀的商务英语教材。
它通过真实案例、多样化的练习、互动学习和专业的商务英语指导，帮助学习者提高商务交流的能力。
教材内容丰富而实用，适合有一定英语基础的商务人士使用。
然而，教材中也存在一些需要改进的地方。
例如，练习题的数量可以再增加一些，以便更好地巩固所学知识。
同时，互动学习资源的更新频率也需要加强，以满足学习者的不同需求。
新标准商务英语综合教程2 unit5
新标准商务英语综合教程2 unit5：商务交流1. 商务英语的重要性商务英语作为一门专业英语，是以商务活动为载体，以商务交际为重点的英语学科。
随着全球化的发展，商务英语的重要性日益凸显。
无论是商务会议、商务谈判、商务信函还是商务通联方式，都需要灵活运用商务英语进行交流交流。
学习商务英语已成为现代社会中重要的人才素质之一。
2. 商务交流的基本原则商务交流是商务活动中最为重要的环节之一，保持良好的交流能力对于职场人士至关重要。
在商务交流中，有一些基本的原则需要遵循： 2.1 清晰明了商务交流需要表达的信息要准确、清晰、简洁，避免引起歧义，确保双方理解一致。
2.2 尊重对方在商务交流中，要尊重对方意见，倾听对方观点，保持礼貌和谦虚态度。
2.3 积极主动在商务交流中，要主动表达自己的意见和想法，积极主动地与对方交流，促进双方合作达成共识。
3. 商务会议的准备与组织商务会议是商务活动中常见的一种形式，会议的效果往往取决于会议的准备和组织。
在商务会议之前，需要做好以下准备工作：3.1 制定会议议程会议议程是商务会议的重要组成部分，它明确了会议的内容和流程，有助于会议达到预期的效果。
3.2 确定参会人员确定参会人员是商务会议准备的重要环节，需要根据会议的议题和目的确定参会人员名单。
3.3 发送会议通知在确定会议议程和参会人员之后，需要及时发送会议通知，通知参会人员会议的时间、地点和议程安排。
4. 商务谈判的技巧与策略商务谈判是商务活动中的重要环节，谈判的成败关系到双方的合作情况。
在商务谈判中，需要掌握一些谈判技巧与策略：4.1 言之有物谈判双方需要充分准备，对谈判的内容有充分的了解，言之有物，能够对每个问题有条不紊地回答。
4.2 灵活应变在谈判过程中，可能会遇到各种意外情况，需要灵活应变，及时调整策略，维护自己的利益。
4.3 寻求共赢商务谈判不是零和博弈，而是双方合作的过程，需要寻求共赢的方式，使双方都能得到一定的利益。
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新标准商务英语综合教程
《新标准商务英语综合教程》是一本适用于商务英语学习的综合教材。
该教材主要分为听力、口语、阅读、写作等几个部分，旨在帮助学习者提高商务英语的听说读写能力。
本教材的特点有以下几点：
1. 实用性强：教材内容紧密围绕商务场景，涵盖了常见的商务英语词汇、商务礼仪、商务谈判等方面的知识，能够帮助学习者更好地应对商务沟通需求。
2. 增加练习：教材配有大量的练习题，包括听力练习、口语练习、阅读理解、写作等，学习者可以通过练习提高自己的语言技能。
3. 多媒体支持：该教材配套有CD和网络资源，学习者可以通
过听力录音和在线学习平台进一步巩固所学知识。
4. 跨文化交际：教材涉及了跨文化交际的内容，帮助学习者了解不同国家与地区的商务文化差异，为跨国企业的商务活动提供必要的背景知识。
总的来说，《新标准商务英语综合教程》是一本内容丰富、实用性强的商务英语教材，适合有一定英语基础的学习者使用，帮助他们提高商务英语能力。