大学体验英语第四册 unit5

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Warm-up Activity
3. Have you or your friends ever been cheated by a manufacturer? Describe your experience to your partner. 4. How to make great profits without cheating?
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Culture Notes
(1)
Corporate Social Responsibility: sustainability, stakeholder theory, triple bottom line, etc. Workplace Issues: labor and employment practices, monitoring, work/life balance, etc. Product and Brand: consumer safety, reputation, intellectual property, and strategic marketing.
Passage A
The Moral Advantages: How to Succeed in Business by Doing the Right Thing
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Warm-up Activity
1. What do you know about business ethics? 2. What is your impression of business people in China? Do you think all the business people are frauds? Why?
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Language Points
cynical: a. scornful of the motives,
virtue, or integrity of others; expressing or exhibiting scorn a cynical remark One refers cynically to “human nature” in accepting the inevitability of such undesirable human behavior as greed, murder, cheating and lying. (03阅读）
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Language Points
taint : v. to give sth an unpleasant quality; to corrupt morally; The air is tainted by the smell of burning. Scandals taint the mayor.
Experiencing English
Book Four
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Unit Five
Business Ethics
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Procedure
Lead-in Activities
Picture-describing & Discussion
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Language Points
obstruct: way v. to block；to get in the block；
After the earthquake many roads were obstructed by collapsed buildings. Conservatives have been obstructing reform for years.
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Language Points
compassion: n. pity
“I understand how difficult it must be for you”, she said with compassion. The government hasn’t shown much compassion for the sufferers.
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Language Points
villainy: n. a bad or criminal behavior or act
I wouldn’t have thought she was capable of such villainy. Charlie strongly denied the acts of villainy of which he was accused, such as forcing people to watch while he smashed up their homes.
Passage A
Warm-up Activity Cultural Notes Language Points Difficult sentences Summary Follow-up Activity Assignment
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Lead-in
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变美是每个女人的理想，但是…
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Text Analysis
Para 1-2 Para 3-7 Para 8-end Introduction of Elaboration on Different views notion of business moral “Morality in Business” on business moral
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Language Points
get away with: to escape；to run escape； away from
She will get away from housework as soon as possible. Tom had a car accident. Fortunately, he got away with it.
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Culture Notes
(1)
Business Ethics: the study of ethical dilemmas, values, and decision-making in the world of commerce. It covers the following aspects:
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avarice: n. greed
She earned wealth beyond the dreams of avarice( =an extremely large amount of money) from her business empire.
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Language Points
a modicum of: a little of; a few of There is not even a modicum of romance in this story. Anyone with a modicum of common sense could have seen that the project wouldn’t work.
Look at the following pictures and describe: 1. What is happening? Can you describe to your partner any story related to the picture? 2. What do they imply?
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Culture Notes (2)
In the 21st century—a new era of ecological limits, corporate ethics crises, and rising societal expectations—firms rely upon healthy relations with different people: not only creating healthy returns for shareholders but emphasizing good jobs for employees, a clean environment, responsible relations with the community, and reliable products for consumers.
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Culture Notes (3)
Websites of interest: / http://www.businessethics.ca/
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Culture Notes
(1)
Governance: regulation, corporate governance committees, etc. Creating an Ethical Culture: strategic planning, human resources, organizational ethics, etc. Leadership: executive compensation, tone at the top, the role of the CEO in ethics, etc.
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Culture Notes
(1)
Corporate Wrongdoing: corruption, bribery, scandals, whistle-blowing, etc. Professional Ethics: the behavior of managers and employees in matters such as loyalty, honesty, etc. Global Business Ethics: cross-cultural issues that arise in different countries
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Language Points
utility: n. usefulness
The utility of the rescue equipment has still to be assessed in a real emergency. Different tax arrangements apply to public utilities.