牛津译林版必修四Unit1-Advertising单元检测

牛津译林版必修四Unit1-Advertising单元检测
模块四Unit1单元测试题
第二部分：英语知识运用（共两节，满分35分）第一节：语法和词汇知识（共15小题；每小题1分，满分15分）
21. The newly published book, which refers _______ basic English grammar, is _________only for beginners.
A. as; meant
B. for; intended
C. to; planned
D. to; intended
22. ----- Was the judge _________ with the
result?
----- I don’t think so. But perhaps no judge is easy __________.
A. satisfying; satisfied
B. satisfied; to satisfy
C. satisfactory; to be satisfied
D. satisfaction; satisfactory
23. There _____ a lot of coal mines in the south, but many of them have been closed or are _____ be closed.
A. use to having; about to
B. used to be; to
C. use to having; going to
D. used to be; supposed to
24. I _________ what he’s said because I
__________him.
A. believe; believe
B.
believe in; believe in
C. believe; believe in
D. believe in; believe
25. He left the place, _______never
________back again.
A. determined; to come
B. being determined; to come
C. determined; coming
D. determining; coming
26. ------- Excuse me, may I ask you some
questions?
-------- Sorry, I’m too busy and I haven’t even
a minute to __________.
A. spend
B. share
C. spare
D. stop
27. We _________ him to stop surfing the
internet, but he wouldn’t.
A. persuaded
B. tried to persuade
C.
suggested D. demanded
28. Would you __________ me a good
dictionary?
A. command
B. demand
C. recommend
D. recommendation
29. Can you tell your mother_______.
A. what time do you arrive home
B. what time did you arrive home
C. when you arrived home
D. when you arrive home
30. I’ll lend you the book ________ I can remember who has borrowed it.
A. if only
B. only if
C. even if
D. as if
31. ---- I’d like a table for six.
---- Sorry, sir, but we don’t have any tables ______ right now.
A. usable
B. suitable
C. comfortable
D. available
32. The visit of the police was _______ the lost child.
A. connected with
B. joined with
C. connecting with
D. joined to
33. The government is trying to do something to
_______ better understanding between the two countries.
A. raise
B. promote
C. heighten
D. increase
34. Also when you write your goals in a
particular way you are able to make yourself continuously _______ situations that will bring you nearer to your goal.
A. aware of
B. worried about
C. familiar with
D. accustomed to
35. People found him still _______ after the road
accident, so they sent him to hospital at once.
A. live
B. lively
C. living
D. alive
第二节完形填空（共20小题；每小题1分，满分20分）
阅读下面短文，掌握其大意，然后从36－55各题所给的A、B、C、D四个选项中，选出最佳选项。

The purpose of a letter of application(求职)is to help you to "sell" yourself. It should state 36 the job you want, and should tell what your abilities are and what you have 37 . It should be simple, human, personal and brief without 38 out any necessary facts.
In writing a letter of application, keep in
39 that things a possible employer is most
40 to want to know about are your qualification, your achievements and your aims. The opening paragraph is perhaps the most important part. 41 the first few sentences fail to 42 the reader's attention, the rest of the letter may not be 43 at all. Try to key your opening remarks to the needs or interests
of the employer, not 44 your own needs or desires. For example, instead of beginning with " I saw your 45 in today's newspaper". You might say " I have made a careful 46 of your advertising during the past six months" or " I have made a survey in my neighborhood to find out how many housewives 47 your product and why they like it".
Try to 48 generalities (笼统) . Be clear about the kind of job for which you are now 49 . College graduates looking for their first positions often ask "What can I 50 in a letter? Employers want experience---which, naturally, no 51 has. The answer is that everything you have ever done is 52 .
It is important to write a good strong closing remark for your letter. 53 a specific request for an interview or give the possible employer something definite to do or expect. An excellent 54 is to enclose (内附) a stamped, self-addressed envelope with your letter. That makes it 55 for a possible
employer to get in touch with you.
36. A. clearly B. carefully C. obviously D. easily
37. A. found B. done C. known D.heard
38. A. sending B. taking C. leaving D. picking
39. A. brain B. sight C. order D.mind
40. A. probable B. possible C. likely D.able
41. A. While B. Although
C.As
D.If
42. A. pay B.win
C.show
D.fix
43. A. kept B. continued C. written D.read
44. A. to B.for C. into D.fcom
45. A. advertisement B.report C. article D. introduction
46. A. watch B.search C.
study D. discussion
47. A. change B.make
C.sell
e
48. A. avoid B. remember C. protect D.gain
49. A. losing B. applying C. preparing D. fitting
50. A. offer B. supply
C.mean
D. provide
51 .A. worker B. beginner
C.owner
D. manager
52. A. success B. development C. practice D. experience
53. A .Make B.Ask C. State D.Get
54. A. result B. decision C. promise D.idea
55. A. happier B. easier
C.heaper
D. safer
第三部分：阅读理解（共15小题；每小题2分，满分30分）
A
When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find a advertisement. If you walk down the street, you see one advertisement board after another. All day, every day, people who want to sell something compete to catch your attention. As a result, advertisements are almost everywhere.
In the West, advertisements are the fuel that makes mass media（媒体）work. Many TV stations, newspapers, magazines, radio stations are privately（私人）owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a
means of “keeping you r name before the public.” And some p eople thought that advertising was “truth well told.” Now more and more people tend to define（定义）it in this way: Advertising is the paid, nonpersonal, and usually persuasive presentation of goods, services and ideas by identified sponsors through various media.
First, advertising is usually paid for. Various sponsors（赞助商）pay for the ads we see, read, and hear over the various media. Second, advertising is nonpersonal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it urges people to do something. All advertisements try to convince（说服）people that the product, idea, or service advertised can benefit them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if
the sponsor is a corporation, or a committee, or an individual. Fifth, advertising reaches us through traditional and non-traditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Non-traditional media include the mail, matchbox covers, and billboards.
56. The existence of the privately owned mass media depends financially on the support of
____ .
A. the government
B. their owners’ families
C. advertisements
D. the audience
57. The passage seems to say that different definitions of advertising are given due to __
____.
A. the change of time
B. the subject of the advertisements
C. people’s age difference
D. people’s different perspective s(角度)
58. According to the passage, who are most probably paying for the advertisements? __
____.
A. Corporations.
B. Committees.
C. Individuals.
D. All of the above.
59. According to the passage, which of the following statements about the features of
advertisements is NOT true? _____.
A. Advertising must be honest and amusing
B. Advertising is meant for large groups of people
C. There is the description of things advertised
D. The sponsors are always mentioned
B
Think about it
Escaping a fire is a serious matter. Knowing what to do before a fire breaks out can save a life. For example, people should know the safety measures to take before opening a hall door during a fire. Also, make sure everyone knows how to unlock doors that may be in the escape path. At times, a key is needed to unlock a door
from the inside. So, keep the key in the lock. Or, you can put the key on a key ring and put it where it can be found easily.
If you live in a flat, know the ways you can use to get out. Show everyone in the family these paths. Remind everyone of the importance of using stairways or fire escapes, not lifts.
From most homes and lower floors of a block of flats, escape through windows is possible. Learn the best way of leaving by a window with the least chance of serious injury.
In a home fire, windows are often the only means of escape. The second floor window sill is usually not more than 13 feet from the ground. An average person, hanging by the finger tips, will have a drop of about six feet to the ground. Of course, it is safer to jump a short way than to stay in a burning building. Roll away from the building when you land.
Windows are also useful when you’re waiting for help. Often you’ll be able to stay in the room for several minutes if you keep the door closed
and the window open. Keep your head low in the window to be sure you get fresh air rather than smoke that may have leaked into the room.
On a second or third floor, the best windows for escape are those which open onto a roof. From the roof, a person can either drop to the ground or await rescue. Dropping onto sidewalk or pavement might end in injury. Bushes, soft earth, and grass can help to break a fall. A rope ladder should be considered when the drop is too great.
In a town where the fire department acts quickly, it may be best to wait for rescue. Close the doors and wait by an open window for help. Shout for help. Be sure to close the door before opening a window. Otherwise, smoke and fire may be drawn into the room.
60. We can learn from the passage that windows are __________.
A. easily broken
B. easy to catch fire
C. good escape paths
D. useful to put out a fire
61. If you happen to be in a room during a fire, it’s a good idea to ________.
A. open a window
B. use the lifts
C. stand quite still
D. put out the fire
62. We can learn from the article that in a home fire______.
A. people should close the window and open the door
B. soft earth can reduce the chance of being injured
C. it’s always safer to jump out than to stay
D. rope ladders should not be used
63. What is the main idea of this article?
A. We can turn to the firemen during a fire.
B. We should keep in mind the escape paths.
C. People should know what to do before a fire breaks out.
D. People should find help as soon as possible during a fire.
C
SHE dresses in saggy (宽松的) pants and is crazy about the pop star, Rain. Bin Xue is in love with South Korean culture. The 19-year-old from Sichuan Province feels a strong connection with the neighbouring country.
"The two nations have a long history of friendship and there are many similarities between them," she said. "But Koreans are iron-willed, and we could learn this quality from them."
Bin is not the only Chinese deeply affected by Korean culture. A recent survey shows that most Chinese teenagers think highly of their eastern neighbour.
However, Koreans do not view the
Chinese in the same good light. In a recent survey, only 5.5 per cent of Korean teens thought the Chinese people friendly.
The survey among high school students in China, Japan, South Korea and the United States, was conducted in 156 high schools. More than 7,000 teenagers were questioned on success, family, their self-identity (自我意识), as well as their opinions about the world at large.
Results showed that most Korean teens gave a low score to the Chinese for patriotism (爱国心), responsibility and honesty. In their eyes, Chinese people are not hard-working and don't obey the rules.
"The result is surprising, but it does reflect a real information gap between teenagers in the two countries," said Lei Li, a psychology professor from the Capital Normal University.
Experts say that Chinese students' positive feelings about South Korea were a result of the booming (繁荣) popularity of Korean pop music. Korean movies and TV
series have flooded China. And 73 per cent of the Chinese respondents said they watched Korean TV serials and cartoons.
On the other hand, Lei added, Korean teenagers don't have much access to China. The survey found that only 6.7 per cent of Korean students have ever read Chinese books or news magazines or watch Chinese TV programmes.1 Professor Lei thinks that Chinese teens should give themselves a better basis for appreciating the cultures of their neighbours. It's not enough to simply enjoy their music, TV and fashion sense. "The survey shows that Chinese teens should make friends with their foreign peers . They shouldn't judge other countries by their media alone," said Lei.
Luo Xi'er, 17, from Hunan Province, hopes Chinese people can improve their image. "In my opinion, it is the bad behaviour of Chinese tourists which has destroyed our image abroad," she said.
The girl has read several online articles in
which Koreans put Chinese tourists' bad manners under the spotlight. "I would like to go to South Korea some day and show them that most Chinese are good-mannered."
64. Most Chinese teenagers think highly of South Korea because ___________.
A. they are crazy about pop stars in South Korea
B. Korean people have certain qualities they respect
C. there are many similarities between China and South Korea
D. all of the above
65. Korean teens probably have low opinions of Chinese because ______________.
A. they are friendly and iron-willed
B. they don't know much about China
C. they hate Chinese because of historical conflicts
D. they only watch Korean TV serials and cartoons
66. According to professor Lei,
_______________.
A. Chinese teens should not enjoy the pop music of South Korea
B. Chinese teens should help Korean peers learn more about China
C. we should prevent Korean movies and TV series from flooding in China
D. we should have a better understanding of Korean peers
67. We can infer from the survey _______________.
A. Chinese teenagers think highly of South Koreans
B. most Korean teens gave a low score to the Chinese
C. it is necessary to strengthen cultural communications
D. bad behaviour of Chinese tourists destroyed our image abroad
D
FOOTBALL has a brand new prince. The young Portuguese wizard Christian Ronaldo scored two goals to help his team beat Aston
Villa 3-0 on December 23. The win helped Manchester United to the top of the Premier League (英超联赛).
"The boy is playing really well," said club manager Alex Ferguson. "He played with great strength and courage."
Ronaldo, only 21, has already achieved a lot. He grew up poor, but in the knowledge that he has great talent 1. By the time he was 12 years old, Ronaldo was already the best player of his hometown.
After starting out on his local team, he decided it was time to move on to one of the big Portuguese clubs. Although many teams wanted to sign the young man, Ronaldo joined the club that he followed as a youngster: Sporting Lisbon. However, he knew he would not stop there. Finally in 2003, he made it to the top of the football world when he joined Manchester United for US$20 million, a world record fee for a teenager.
Like David Beckham before him, Ronaldo
wears the No 7 shirt for United. "The No 7 shirt is a great responsibility. I hope it brings me a lot of luck," he said. "Lots of young players have succeeded at United, so why shouldn't it happen to me? I may be young but I'm full of confidence."
While Ronaldo is famous for his long, speedy runs, he is sometimes accused of being selfish ' football, after all, is a team game. He also sometimes has problems with his temper. He was sent off in a 2005 game for making a rude sign.
Ronaldo was a favourite for the FIFA Young Player award for his performance at the World Cup. However, trying to get Wayne Rooney sent off in the quarter-final (四分之一决赛) against England didn't make him any friends.2 "This is a young man with great talent but a questionable attitude," said British sports-writer Larry Tucker.
68. Which of the following is NOT true about Ronaldo?
A. He is very talented at football.
B. He sometimes loses control on the pitch.
C. He cooperates well with his teammates very well.
D. He is very confident of himself.
69. The phrase "sent off" in Sentence ______
means the same as in "He was sent off in a 2005 game for making a rude sign."?
A. I've sent off for those books I saw advertised in the paper.
B. Have you sent the letter off yet?
C. He was sent off in the men's single final.
D. The spy sent classified information off to Russia.
70. The story mainly wants readers to know about_____.
A. Ronaldo's talent and effort in his career
B. how Ronaldo grew up and why he is popular
C. the different impressions Ronaldo gives people
D. Ronaldo's achievements and his character
第四部分：任务型阅读(共10小题；每小题1分，满分10分)
请认真阅读下面短文，并根据所读内容在文章后表格中的空格里填上最恰当的单词。

注意：每空格不超过三个单词。

A listener has written from China for advice about how to lose weight. Michael in Shanghai says he is 26 and has battled obesity for most of his life.
Obesity , a severe weight problem, is a complex condition. A doctor may advise taking medicine along with changing one’s behaviors. Experts say that the most successful weight—loss plans include a well-balanced diet and exercise.
People who want to avoid weight gain have to balance the number of calories they eat with the number of calories they use. To lose weight, you can reduce the number of calories you take in, increase the number you use, or both.
A recent study looked at four of the most popular dieting plans in the US. Researchers at Stanford University in California studied over 300 overweight women, mostly in their thirties and forties. Each woman went on one of the four plans: Atkins, The Zone, Ornish or LEARN. The women attended diet classes and received written information about the food plans.
At the end of the year, the women on the Atkins diet had lost the most, more than four and one-half kilograms on average. They also did better on tests for cholesterol levels and blood pressure.
Christopher Gardner, who led the study, says the Atkins diet may be more successful because
of its simple message to eat less sugar. He also says that the advice to increase protein in the diet leads to more satisfying meals. He says that there was not enough money to study men, but that men would probably have similar results. Last week, another report based on thirty-one studies suggested that only a small minority of people have long-term success with dieting. Most dieters regained their lost weight within five years and often they become more overweight. But those who kept the weight off generally were the ones who exercised.
第五部分：书面表达(满分25分)
现在越来越多的广告出现在报纸、广播、杂志甚至街头，人们对此有不同的看法。

请你根据以下提供的信息，写一篇短文, 并发表你的观点（至少两条）。

注意：1. 字数120词左右。

2．可能用到的词汇：消费者consumer 误导的misleading
虚假的false恼人的，令人心烦的annoyed
工商局Industrial and Commercial Bureau.
发布issue
3．短文的开头和结尾已给出，不计字数。

Nowadays, more and more advertisements appear on newspapers, broadcasting, magazines as well as streets. Advertisement is a popular way to communicate with consumers. People have different views on advertisements.
______________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________
_________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ ________
But whether you like it or not, advertisements have become a part of our life
参考答案
21—25 DBBCA 26—30 CBCDB 31—35 DABAD
36—40 ABCDC 41—45 DBDAA 46—50 CDABD 51—55 BDADB
56—60 CADA C 61—65 ABC DB 66—70 BCC CD
Key: 1. Proper ways 2. changing one’s behaviours 3. weight-loss 4. take in 5. exercise
6. increase
7. Ornish
8. another report
9. regain 10. losing weight
书面表达：
Nowadays, more and more advertisements appear on newspapers, broadcasting, magazines as well as streets. Advertisement is a popular way to communicate with consumers. People have different views on advertisements.
Some people think advertisement guides choices of goods. Meanwhile, advertisements also offer us some new information about the product. And they help consumers to know the goods and the businessmen better. Consumers can gain not only knowledge of goods but also
artistic enjoyment.
Contrary to those people, many others think advertisements are very unpleasant. Consumers are often cheated by the false advertisement on which consumers always waste a great deal of time. What is more, consumers feel annoyed to be interrupted when they are watching TV play.
So I suggest that there should not be too many TV advertisements. The advertisements which will be issued must be approved by the Industrial and Commercial Bureau.
But whether you like it or not, advertisements have become a part of our life
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