本地化业务的入门与实现 [英文]

Pepsi’s “Come Alive With the Pepsi Generation” was translated into “Pepsi Brings Your Ancestors Back From The Grave” in Chinese
2. Brief History of the Localization Industry
Localization – Where Do You Start And How Do You Go About It?
Yves Lang Vice President, Sales and Marketing CSO ENLASO Corporation
ENLASO Webinar February 2006
Preview Of The Presentation (1)
1. 2. 3. 4. Introduction: Definitions Brief History of the Localization Industry Internationalization Overview Localization: - The Locale Concept - Why Localize? - The Good Reasons for Management - Overview and Major Activities - Localization Testing
Different Degrees of I18N (2)
• Level 3 – Support for non-western languages - Unicode - Essential to penetrate Asian market • Level 4 – Highest level - Multi-national products - Support for processing and storing data originating from different locales
Preview Of The Presentation (2)
5. Localization Vendors: - Role - Pricing Structure - Vendor Selection - Cost Control 6. Conclusion
In a Tokyo hotel: Is forbidden to steal hotel toweles please. If you are not person to do such thing I please not to read this notice. On the menu of a Polish hotel: Salad a firm’s own make; limpid red beet soup with cheesy dumplings in the form of a finger; roasted duck let loose; beef rashers beaten up in the country people’s fashion. The Dairy Association’s huge success with the campaign “Got Milk?” prompted them to expand advertising to Mexico. It was soon brought to their attention the Spanish translation read “Are you lactating?”.
Localizang a product for a particular locale. Usually comes after internationalization in the shape of a package of services.”
In a Belgrade hotel elevator:
To more the cabin, push button for wishing floor. If the cabin should enter more persons, each one should press a number of wishing floor. Driving is then going alphabetically by national order.
More Definitions…
Internationalization (I18N) “Process of creating (or re-engineering) a system to support multiple locales with a single set of source code. Usually a pre-requisite for successful localization.”
The History in Four Bullets
• • • •
From “Mom and Pop” to the Giants Where did it come from? From partnerships to acquisitions and mergers The Players
How The Industry Evolved (1)
Alpnet Sykes Trados SDL Mendez Berlitz Planet Leap Bowne
SDL
Bowne
How The Industry Evolved (2)
ILE IC Bowne Lionbridge Transperfect eTranslate And others…
Why Internationalize?
• Use of application in other locales • Reduced time and cost for localization • Higher revenues and profits from other markets • Single source code for all applications • Simpler maintenance • Improved quality and code architecture • Reduced cost • Adherence to important standards
4. Localization
The Locale Concept
• Formatting requirements (time, date, numbers, currency) • Writing system and language: - Word order - Word delimiters - Sort order - Capitalization - Hyphenation - Spelling and grammar - Punctuation - Character sets - Cultural context - Standards and laws
1. Introduction: Definitions
Some Definitions…
Locale “Combination of language, cultural preferences, character set, and other information that describes a particular target market or audience.” Translation “Process of translating, editing and proofing text.” Globalization (G11N) “Combination of internationalization and localization, as well as implementation of a global strategy from early product development through localization.”
Sign in a Moscow hotel: Ladies requested not to have children in the bar. A sign posted in Germany’s black forest: It is strictly forbidden on our black forest camping site that people of different sex, for instance, men and women, live together in one tent unless they are married with each other for that purpose. A sign in a Swiss hotel: Because of the impropriety of entertaining guests of the opposite sex in the bedroom, it is suggested that the lobby be used for this purpose.
3. Internationalization Overview
Different Degrees of I18N (1)
• Level 1 – Minimum level - Application independent from any language/ character set encoding - Application independent from any cultural conventions • Level 2 – User-visible text strings - Hard-coded text - Concatenations/Variables - Use of Tools
Lionbridge

How The Industry Evolved (3)
Polyglot Translingua RWS Group ENLASO Simultrans Foreign Exchange Etc.
RWS Group
At a new nightspot in Russia:
One of the longest bars in Moscow meets you a floor above where over 800 sq. m. are at your disposal for tet-a-tet dinner or weird dancing on the cherry stained floor while posh ladies in vivid dresses and immaculate men will be a pleasant view for your eyes. Wait till after midnight the life show will start with hot pop star invited to perform.
Why Localize?
• Remember that L10N is the process of adapting a product to a specific locale • Overview of the corporate L10N strategy • The impact of the Internet age • What to localize? • Satisfaction of corporate goals • User’s country/region requirements must be met as well