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BEC商务英语中级考试真题及答案

BEC商务英语中级考试真题及答案相信大家很想知道bec中级的真题和答案解析吧，现在小编把他整理出来分享给大家！BEC商务英语中级考试真题1Managing a career on the way up is quite different from managing one at the top of an organisation. Individuals on the way up have to build relationships with the people they (19)to.They usually have to (20) with subordinates in addition to people at the same level as themselves. The most senior staff only have those under them to relate to. This book (21)the idea that all working relationships, including the relationship with one's boss, can and should be managed.You do not have to be (22) than your manager in order to manage the relationship. Nor do you have to be better than your manager in any (23).Your manager may well be your career (24) and guide: he or she may have taught you almost everything you know about your(25) of business - and may continue to teach you more. You may be planning to remain under his or her guidance in the future. None of these (26)should alter your relationship with your manager or (27) you off 'managing upwards'. I use this phrase to (28) to the management of one's boss because, for many people on the way up, it is the first relationship they have to get right.You can, of course, get on at work just by (29) positively to your manager, but that is not likely to be the most successful way to (30) your working life. An active policy of managing upwards will make you more successful and, at the same time, make the business of going to work more enjoyable. It can also be a way to show (31) to your manager for the efforts he or she has madeon your (32) Finally, managing upwards will make it easier for your manager to manage you,leaving him or her more time for other (33) and tasks.19 A notify B inform Caccount D report20 A unite B contact C handle D deal21 A promotes B presses C advertises Dconvinces22 A clearer B deeperCsmarter Dfuller23 A respect B fashion Cpart D means24 A leader B supporter C adviser D helper25 A courseB line C path Droute26 A factors B aspects Ccauses D topics27 A put B see C keep D take28 A specify B identify C indicate D refer29 A giving B operating C reacting D co-operating30 A run B forward C move D make31 A appraisal B value C appreciation D regard32 A advantage B benefit C side D behalf33 A posts B roles C positions D actsManaging upwards，打理同上司的关系。

剑桥bec考试真题集答案解析

剑桥bec考试真题集答案解析剑桥BEC考试真题集答案解析近年来，商务英语（BEC）考试变得越来越重要。

越来越多的人认识到了如何用英语进行商务交流对于他们的职业生涯的重要性。

剑桥BEC考试作为国际上最受认可的商务英语语言考试之一，备受关注。

在这篇文章中，我们将对剑桥BEC考试真题集中的一些问题进行解析，以便帮助考生更好地准备和备考。

首先，我们来看一下Reading部分的一道题目。

Passage 1:Nowadays, social media plays a crucial role in our lives. It has become an essential source of information and aplatform for communication. However, it also raises concerns about privacy and security.Question 1: What does the passage mainly discuss?To answer this question, we need to look for the mainidea of the passage. In this case, the passage mainly discusses the role of social media in our lives, includingits benefits and concerns. Therefore, the correct answer should be "The role of social media in our lives."Next, let's move on to the Listening section.Recording 1:Speaker 1: Good morning everyone. Thank you for coming to today's workshop on effective negotiations. Today, we will explore the key strategies and techniques to achieve successful negotiations in business.Question 2: What is the topic of the workshop?To answer this question, we need to understand the main idea of the recording. In this case, the speaker clearly states that the workshop is about effective negotiations and will cover key strategies and techniques. Therefore, the correct answer should be "Effective negotiations in business."Furthermore, let's delve into the Writing section.Task: Write a report analyzing the marketing strategies of a successful company.In this task, you are required to analyze the marketing strategies of a successful company. To successfully complete this task, you should follow a clear structure, including an introduction, body paragraphs analyzing different marketing strategies, and a conclusion summarizing your findings. Make sure to provide specific examples and evidence to support your analysis.Lastly, let's discuss the Speaking section.Part 3: DiscussionExaminer: Do you think it is important for companies to invest in employee training programs? Why?In this part of the Speaking section, you are given a topic and asked to express your opinion and provide reasons to support it. To answer this question, you should express your opinion on the importance of employee training programs for companies. Remember to present your points clearly and provide examples or evidence to support your opinion.In conclusion, the key to success in the Cambridge BEC exam lies in understanding the structure and requirements of each section. By carefully analyzing the questions and providing well-structured and supported answers, candidates can achieve high scores. Remember to practice regularly and familiarize yourself with different question types to improve your chances of success in the exam. Good luck!。

2005年BEC高级口试真题及应考提示

2005年BEC高级口试真题及应考提示Speaking Test Part II1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development: how to ensure inter-departmental co-operation on new projects6. Purchasing: how to evaluate and select new products7. Personnel Management: the importance to a company of having well motivated staff8. Strategic Planning: how to decide whether to purchase or rent company premises9. Sales: how to ensure that price levels for new products are set appropriately10. Communication Skills: the importance of foreign language training for selected employees11. Advertising: how to select a suitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market13. Marketing: the importance to a company of offering its products on the world-wide web14. Staff Training: how to evaluate the effectiveness of company training programmers15. Company Growth: how to decide when it is the right time for a business to expand16. Public Relations: the importance to a company of sponsoring well- known personalities from the arts and popular culture17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyze and make effective use of information19. Sales: the importance of brand image in ensuring that products or services sell well20. Technology: the importance to a company of keeping up-to-date with internet developments21. Quality Control: how to ensure that a company consistentlymaintains quality control standards22. Product Promotion: how to make effective use of the media when promoting a new product or service23. Product Management: the importance of teamwork for the effective management of projects24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany25. Technology: the importance of computer skills for the workplace of the future26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications27. Staff Development: how to administer a staff budget effectively28. Market Research: the importance of finding out about customers’ habits and attitudes29. Financial Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company31. Communication skills: the importance of understanding cultural differences when working in an international environment32. Personnel Management: the importance of providing employees with clear job descriptions33. Company Growth: how to ensure that company growth proceeds at the optimum rate34. Time Management: how to manage a heavy workload effectively35. Health and Safety: the importance to a company of having a Health and Safety policy36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performanceSamples（部分口语试题参考答案）1、Customer Relations: how to maintain customer interest in a company’ s productsAs is know to all, it is very important for a company to maintaincust omer interest in their products. I think a company should try every p ossible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay eno ugh emphasis on the feedback from its current customers and take prom pt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certa in amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product di versification and upgrading.All in all, a company should try its utmost to keep its current c ustomers satisfied with its products and services, and at the same ti me it should stay ahead of the market through product and pricing str ategies.2、How to fill a key vacancyIn order to fill a key vacancy, a company will usually follow the same standard procedure.It will begin by producing an accurate job description of what it wou ld like the successful candidate to do. From this, it can then produc e a profile of this ideal candidate, which is a list of skills, exper ience, attributes and so on.Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. Th is might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhu nter.Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment p rocesses. This might be interviews, psychometric tests or even hand-w riting analysis. This will then produce the ideal candidate for the c ompany.The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.Background Information3、Career Planning: how to assess the career opportunities provided by different types of companiesCareer PlanningEven after a job is offered and accepted, career decisions must b e made. On-the-job experience may affect the desired path. Aspiring t o achieve a position above the present position is natural. The plann ed career path to that position may involve either a series of promot ions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would n ot be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confi dence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your careerIt is important a person to have a range of skills in the course of h is career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chance s of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.4、Human Resources: how to provide effective support for new members of staffTraining: The importance of a continuous programmer of staff trai ning within a companyStaff Management: how to achieve and maintain high motivation among w orkforceMotivating Employees: Employees tend to be more satisfied with th eir jobs if they are provided (1) compensation that is aligned with t heir performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, c ompensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance; firms may be able to a higher production level by providing greater job satisfaction.5、Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require fo rmal studies of specific situations. For example, Toshiba wants to kn ow how many and what kinds of people or companies will buy its new su per fast laptop computer. Or Berate College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Bera te, how they heard, what they know, and how they feel about Berate. I n such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing resear ch.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs rese arch. Marketing researchers engage in a wide variety of activities, r anging from market potential and market share studies, to assessmentsof customer satisfaction and purchase behavior, to studies of pricin g, distribution, and promotion activities.A company can conduct marketing research in its own research depa rtment or have some or all of it done outside. Although most large co mpanies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.6、Marketing: the importance of packaging products appropriatelyIn recent times, numerous factors have made packaging an importan t marketing tool. Increased competition and clutter on retail store s helves means that packages now must perform many sales tasks-from att racting attention, to describing the product, to making the sale. Com panies are realizing the power of good packaging to create instant co nsumer recognition of the company or brand. For example, in an averag e supermarket, which stocks 15,000 to 17,000 items, the typical shopp er passes by some 300 items per minute, and 53 percent of all purchas es are made on impulse. In this highly competitive environment, the p ackage may be the seller’s last chance to influence buyers. It becom es a "five-second commercial." The Campbell Soup Company estimates th at the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.7、Market Research: the importance of doing market research before la unching a new productSales: How to sell a product effectively in international markets Product Promotion: the importance of selecting appropriate member s of staff to attend exhibitionsCommunication: the importance in business of maintaining contact with clientsPublic Relations: the importance of adequate supervision and trai ning of staff who deal with the public8、Management: How to run a meeting successfullyTransport Management: the importance to a business of an efficien t public transport systemAny distribution of products from producers to wholesalers or from wh olesalers to retailers requires transportation. The cost of transport ing some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to ch oose an optimal method of transportation. The most common forms of transportation used to distribute products are truck, rail, air, water, pipeline.Transport Management: the importance of using environmentally frien dly means of transport whenever possible9、Health & SafetyEmployee Safety: Firms ensure that the workplace is safe for empl oyees by closely monitoring the production process. Some obvious safe ty precautions are to check machinery and equipment for proper workin g conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in t raining seminars.Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Si gnal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facil ities but also on Asian factories where some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attem pt to improve the quality of life in coffee-producing countries.10、Life Skills: the importance of being able to cope with stress ina jobTechnology: the importance of training staff in how to use new te chnology when introducing it into the workplace.。

BEC全真试题参考答案及听力文字材料_BEC_

BEC全真试题参考答案及听力文字材料READING1. C2. B3.A4.B5.A6.D 7C 8.F 9.G 10.E 11.B 12.C 13.D 14.G 15.F 16.B 17.C 18.A 19.G 20.E 21.D 22.A 23.C 24.B 25.C 26.D 27.B 28.A 29.B 30.D 31.B 32.A 33.A 34.B 35.D 36.THERE 37.CORRECT 38.ARE 39.CORRECT 40.TO 41.IMPORTANT 42.FIND 43.INCLUDING 44.IS 45.THOROUGHLYWRITINGLISTENING1.Worldwide Holidays2.invitation cards3.business reception4.4005.Marketing Manager6.Sales Planning7. foreign languages8. 3 July9.rising costs 10. department budgets 11. buildings manager 12. laptop 13. D 14.F 15.C 16.G 17.A 18.C 19.H 20.E 21.A 22.D 23.C 24.B 25.C 26.B 27.B 28.C 29.A 30.BTranscriptsPart I1.F: Good morning, Lewis & Thorn Printers.M: Hello, it’s Oliver Martin here. Can I speak to Mark Hanson?F: I’m afraid he is not in the office now. Can I take a message?M: Yes, I’m phoning from Worldwide Holidays. I made an order recently. Mark was dealing with it. There were several things, mainly brochures and pricelists. We’ve received those and they are fine, but we haven’t got the invitation cards that were ordered.F: When did you order them?M: It was about a week ago, last Thursday, I think. But it’srather urgent now. They’re for a business reception at the end of the month. And they need to be sent to the tour operators and hotel managers.F: We’re quite busy at the moment, but I’m sure he’ll get them to you for tomorrow. How is it for?M: It was originally 300, but can you make that 400? We may need more than we thought.F: Yes. Fine. Has Mark the details?M: He should have. If there’s a problem, I can fax them.F: Thanks, Mr. Martin. I’ll phone you if we need them.2.F: Hello, Mike. It’s Carrion here. I’ve just been reading the paper and the job in there with Alba, the publishing group. I think it will be perfect for you.M: Oh, what’s t he job?F: They want a marketing manager. Isn’t that the kind of thing you’re looking for?M: Yes. Does it say what the job involves?F: There’s a quite a big job description, but the main thing seems to be that you’ll be in charge of sales planning. Sounds quite interesting.M: Well, it will be better than the administration work I’m doing at the moment. What sort of qualifications are they looking for? I suppose they want you to have an MBA.F: No, there’s nothing here about that. But it does say that they’re looking for someone who can speak foreign languages. Well, that’s OK for you because you’ve lived abroad and you speak German, don’t you?M: Yes, and Spanish, too. When do the applications have tobe in by?F: What’s it today? The 9th of June. So you’ve plenty to time. The 3rd of July is the closing date. Do you want me to fax you the adverts so you can see yourself.M: Yes. That’ll be great. Thanks.F: OK. I’ll do it now.3.M: Hello! Mike here.F: Mike. It’s Angela.M: Oh, Hi.M: Oh, look, Mike. I’m phoning because I’m quite worried about last month’s figures.M: They don’t make pretty reading, do they?F: No, they don’t. I think we need to have a meeting to talk about the rising costs.M: Sounds like a good idea. When were you thinking of?F: As soon as possible. I think we should try to put together new department budgets. Each department will then have set limits for their spending.M: Yes. I’m sure that will help. Who would you specially like to have at the meeting?F: Well, us, obviously. And can you make sure that the sales coordinator is available. And also the buildings manager? We’ll need their input.M: Sure. I’ll get on to them. And I’ll book the boardroom.F: Oh, can you make sure that there’ll be a laptop available there on the day. I’d like to show the figures for this year and last year.M: No problem. I’ll get back to you later to confirm the details.F: Fine. Thanks.Part II13. Very useful indeed! The general manager and the research director showed us around their high-tech production unit and there was a presentation of some of the products they’re planning. They’re certainly coming up with plans for some innovative products. I’m fairly sure we can come to some agreement about working together on at least two of them, though there’ll be some hard bargaining, I should think.14. They were really excellent. The best group I’ve ever worked with. I was able to cover the theoretical ground very quickly and got to the practical stuff earlier than I’d expected. This meant that they had much more practice than other groups and won’t need too much support from us, even in the initial stage of using the program.15. They weren’t easy, Mark. They were not easy! They asked us extremely detailed questions about our products and our ability to meet deadlines. In fact, at one point I thought we’re going to have to withdraw because it looked as if we wouldn’t be able to meet all their requirements. But then they made a number of concessions. In the end I think we’ve managed to get a good deal. Certainly it’s the biggest contract I’ve been involved with.16.The first day was particularly useful because there were some interesting speakers, mainly from big multinationals, talking on such as I’m interested in, like the international aspects of industrial relations and employment law. Then in the evening I had some extremely interesting conversations withspeakers. I hope there’ll useful contacts in the future. But other delegates thought it wasn’t very well attended, because the organizers ad decided against having an exhibition area so fewer people came.17. We revealed the month’s work and discussed next month’s targets. We decided that we definitely need some extra help with the personnel selection because there’s just too much for one person. Generally I think we’re a pretty good team. Of course there’re a few problems now and again, but we always discuss them in a very calm and sensible way and come up with solutions that work, so far, anyway.18. All I can say is that I’d stood out as the best applican t straight away or they took an instant dislike to me. I’d expected it to last at least 45 minutes, and possibly to involve 2 sessions. But I left I managed to go for a swim and do some shopping before I got back to the office for lunch.19. I’ve b een over all the obvious things I knew they would ask me with a colleague and I practiced all my answers over and over again. I felt sure I could deal with anything they’d put to me. Well, they started asking me what I though my weaknesses were. I just had n’t prepared for that, but because I had done so much preparation for other questions I managed to come up with a really good answer.20. Well, I got there and I thought I am really well prepared for this. I was wearing my best suit. I arrived on time and so did the other three applicants. But they kept us waiting for an hour and a half while they tried to sort themselves out. By the time I went I was so patient with the company I didn’t want the job any more.21. It’s fine, isn’t it. I can do it now. I knew what they weregoing to ask me. But when you are under all that pressure and all those questions are coming at you, something let you down. And whatever you say, you know you haven’t got the message across right and they haven’t understo od what you really meant. If only could get a second chance.22. I got home late from the meeting than I before () andI was really tired, but I lay awake all night. I guess I should have thought more carefully about wearing the right sort of things. But I was a bit disorganized and rushed out of the flat as if it was just an ordinary day and then felt like an odd one out when I got there and saw everyone else in suits. I was so embarrassed.Part IIIF: With me today is Peter Williams from Kingston University. Welcome! Peter.M: Thank you.F: Peter, you recently a large research study on training in small businesses. What made you focus on small businesses? After all, most of your experience has been with the huge multinational Cleantex. And in fact you eventually you ran their training department, didn’t you?M: Well, you are partly right. You see, when I joined the university a year ago they wanted me to start a training program for small businesses. I’d j ust sold my own small business, which I’d started when I left Cleantex. The 8 years I ran my own business taught me more about training than all my years with Cleantex. But I felt I couldn’t base a training program on my experience alone. So I decided to do research first.F: And how much training did you find in most small companies. Can they afford to do much training?M: Well, firstly small businesses are often accused of notdoing enough training. But that is the opinion of big businesses of course. It’s true that the government is encouraging small firms to increase their training budgets. They’re trying to introduce financial assistance for this. But I have to say I find lots of training going on. The real problem is that most small bu sinesses don’t always know how much training they’re providing or how much it’s actually costing them.F: But surely businesses have budgets and training records.M: Unfortunately most small companies don’t set aside a specific training b udget. It’s not that they don’t want to spend the money but that they operate differently. You see, things change very quickly in small firms and it’s impossible to predict the training needs. An employee can be moved to a new project very suddenly and then training has to be organized within days. And most small businesses prefer to use their experienced staff to do any training on the job.F: Did you manage to work out the costs of training?M: Well, it took time to work out the indirect costs. You see, most small business managers don’t include these costs in their calculations. Most of them keep records of obvious expenses, like, many expenses like external courses, travel, training manual, and videos, etc. But not many firms have specific training accounts and they don’t include the time managers spend on training, waste of materials, lost of productivity and so on. I spent hours with company accountants trying to see where these hidden costs were.F: How much are small firms spending on training?M: More than half of the businesses I surveyed spent at least 1% of their annual salary bill on training. And some of these spentup to 5% of their pay roll. In fact smaller firms are investing on average over 10% more on training per employee than larger firms.F: How good is that training?M: As I said, small firms usually get an experienced employee to show new staff how to do that job. This can be useful if the person is carefully selected and well-trai ned himself. But it’s not really enough. The trainee needs to do the job with the experienced employee on hand for guidance and feedback. This gets trainees much better skills than any packaged courses.F: And has your study helped you plan new courses for small businesses?M: Definitely. I now understand what they want and how they want it delivered. I now know that small firms were only investing in training if it immediately helped their enterprise. But most formal training focuses on long-term business needs. Most small businesses can’t plan far ahead. They want direct results from training in skills they need now. New technologies and IT skills are identified as a priority by all the firms I surveyed.F: What is the first course the university offer small businesses?M: Up till now most of short courses for companies in general have dealt with helping businesses grow. These aren’t really appropriate for small companies as growth can be very risky for them. They obviously need to grow but they’re afraid of fast growth. I’m going to start with courses on IT and software the small companies are likely to require because of the business growth to come later. And they’ll need to be changed to make them more relevant to small businesses.F: Well, I wish you every success with the course.。

BEC剑桥商务英语中级考试真题汇总

BEC剑桥商务英语中级考试真题汇总BEC真题一Market Entry —The PioneerMarc Crystal discusses the 'be first to market’principleThe timing of market entry is critical to the success of a new product.A company has two alternatives: it can compete to enter a new product market first - otherwise known as 'pioneering' - or it can wait for a competitor to take the lead, and then follow once the market has been established. Despite the limitations of existing research, nobody denies that there are advantages to being a pioneering company. Over the years, there has been a good deal of evidence to show a performance advantage for pioneers.For many new products, customers are initially unsure about the contribution of product characteristics and features to the product's value. Preferences for different characteristics and their desired levels are learned over time. This enables the pioneering company to shape customer preferences in its favour. It sets the standard to which customers refer in evaluating followers' products. The pioneering product can become the classic or 'original' product for the whole category, opening up a flood of similar products onto the market, as exemplified by Walkman andPolaroid.The pioneering product is a bigger novelty when it appears on the market, and is therefore more likely than those that follow to capture customer and distributor attention. In addition, a pioneer's advertising is not mixed up with competitors' campaigns. Even in the long term, followers must continue to spend more on advertising to achieve the same effect as pioneers. The pioneers can set standards for distribution, occupy the best locations or select the best distributors, which can give them easier access to customers. For example, in many US cities the coffee chain Starbucks, as the first to market, was able to open coffee bars in better known locations than its competitors. In many industrial markets, distributors are not keen to take on second and third products, particularly when the product is technically complex or requires large inventories of spare parts.'Switching costs' arise when investments are required in order to switch to another product. For example, many people have developed skills in using the traditional 'qwerty' keyboard. Changing to the presumably more efficient 'dvorak' keyboard would require relearning how to type, an investment that in many cases would exceed the expected benefits in efficiency. Switching costs also arise when the quality of a product is difficult to assess. People who live abroad often experience a similar 'cost' when simple purchase decisions such as buying detergent,toothpaste or coffee suddenly become harder because the trusted brand from home is no longer available. Pioneering products have the first chance to become this trusted brand. Consequently, the companies that follow must work hard to convince customers to bear the costs and risks of switching to an untried brand of unknown quality.Unlike other consumer sectors, the value to customers of many high technology products relies not only on their features but also on the total number of users. For example, the value of a videophone depends on the number of people using the same or a compatible system. A pioneer obviously has the opportunity to build a large user base before competitors enter the market. This reduces followers' ability to introduce differentiated products. There are other advantages of a large user base, such as the ability to share computer files with other users. Thus, software companies are often willing to give away products to build the market quickly and set a standard.13 In the first paragraph, the writer points out thatA there is general agreement on the benefits of pioneering products.B companies are still uncertain about how to market new products.C most companies prefer to market new products independently.D there are now guidelines to help those who wish to pioneer.14 According to the information in the second paragraph, how do customers approach new products?A They take some time to develop a liking for them.B They make comparisons with other new products.C They need some persuasion to purchase them.D They consider cost an important feature.15 The writer refers to Walkman and Polaroid because they wereA better than any of their followers.B copied many times by their followers.C quickly accepted by consumers.D designed for a particular market.16 When pioneering products are promoted, the writer notes thatA a heavy financial investment is required.B a wide variety of advertising methods must be used.C a clear message is likely to be communicated.D a long campaign is usually necessary.17 In the keyboard example, the 'costs' the writer is referring to are concerned withA the price of the products.B the quality of the products.C the need for user training.D the lack of useful information.18 According to the final paragraph, the high technology market differs from other consumer markets in thatA it is still a relatively new area of consumerism.B it is not dependent on product characteristics alone.C there are so many different types of product on the market.D there is such a great demand for high technology products.《Market Entry—The Pioneer》，市场准入，先行者。

bec真题第五套答案解析

bec真题第五套答案解析BEC真题第五套答案解析随着全球化进程的不断加速，商务英语对于企业和职场人士来说，变得越来越重要。

其考试之一就是商务英语高级证书(BusinessEnglish Certificate, 简称BEC)。

BEC真题第五套是该证书的一套典型试卷，下面我们将对其答案进行解析。

第一部分：听力(共三篇)对于许多考生来说，BEC考试的听力部分是最具挑战性的环节之一。

本套真题的听力部分共有三篇，涉及到了不同的商务场景和语境。

下面我们将分别分析每一篇的答案。

第一篇：公司订购产品这篇听力材料主要讲述了一家公司对某种产品的订购情况。

考生需要仔细倾听对话，提取关键信息，包括产品名称、数量、价格以及付款方式等。

答案如下：1. Pena Ltd2. 1003. $80,0004. Overdraft facility第二篇：公司项目合作这篇听力材料主要向考生介绍了两家公司在某个项目上的合作情况。

考生需要注意双方之间的合作内容，包括分享资源、分工和计划等。

答案如下：5. Help distribute new products and services6. Sharing resources7. Production and marketing campaigns8. Publicity material第三篇：公司业绩分析这篇听力材料主要涉及的是一家公司的业绩分析。

考生需要了解公司的销售额、利润和市场份额等数据，以及针对业绩问题的建议和解决方案。

答案如下：9. £12 million10. 25%11. Advertising campaign12. Relaunch the product第二部分：阅读(共三篇)BEC考试的阅读部分要求考生阅读并理解商务英语材料。

本套真题的阅读部分共有三篇，涉及到了商务领域的不同主题。

下面我们将分别分析每一篇的答案。

第一篇：公司协议这篇阅读材料主要介绍了一份公司间的合作协议。

商务英语（BEC）中级考试历年真题

商务英语（BEC）中级考试历年真题商务英语(BEC)中级考试历年真题商务英语考试(BUSINESS ENGLISH CERTIFICATE)，简称BEC，指的是剑桥商务英语资格考试。

是剑桥系列考试中专为学习者提供的国际商务英语资格证书考试，以下是yjbys网店铺整理的关于商务英语(BEC)中级考试历年真题，供大家备考。

Fighting FitFine Fitness, the health and fitness cluboperator, announced an impressive set of resultsyesterday: (19) a 38-per-cent jump in annual pre-tax profits, the company claimed that it had (20)none of the problems (21) last week by its rival, TopFit .According to Samantha Collier,the chiefexecutive, Fine Fitness (22) strong and is on (23) toreach its target of 100 clubs within three years, itsstrategy unaffected by the apparent (24) down ofthe economy.The company opened 12 new clubs in the past year; (25) its total to 51. They have (26) tobe highly successful, with people joining in large numbers, especially in the 25-to-40 age range.Even the more (27) clubs are still seeing sales growth, along with rising retention (28) of morethan 70 per cent. This can be seen as clear (29) of the appeal of Fine Fitness.Ms Collier admitted that as there were (30) too many companies competing with oneanother; there would almost certainly be (31) in the health-and-fitness-club sector of themarket She predicted that, within a relatively short time, there might be only about threemajor companies still in (32).However, she declined to say which these were likely to be.Profits rose by £6.3 million, although there was a fall in gross margins from 31 per cent to28.6 per cent because of higher insurance premiums, extra management costs and start-upexpenses for the company's new (33) in Spain.19 A Stating B Reporting C Remarking D Informing20 A taken B felt C experienced D caught21 A released B issued C opened D revealed22 A stays B remains C maintains D keeps23 A track B direction C way D line24 A falling B breaking C cutting D slowing25 A bringing B putting C getting D mounting26 A shown B resulted C proved D demonstrated27 A installed B formed C established D confirmed28 A rates B standards C proportions D volumes29 A witness B sign C display D evidence30 A purely B merely C simply D barely31 A union B consolidation C alliance D combination32 A trade B office C commerce D business33 A trial B venture C proposal D speculation文章介绍了一个经营健康俱乐部的公司的情况，依旧是形势喜人。

bec中级真题辑5答案解析

bec中级真题辑5答案解析《BEC中级真题辑5答案解析》在商业环境中，具备良好的商务英语能力是非常重要的。

而为了提高自己的商务英语水平，很多人会选择参加商务英语考试，如BEC 中级。

本文将对BEC中级真题辑5进行详细的答案解析，帮助读者更好地了解考试内容和应对策略。

文中将按照题目顺序逐题解析，通过讲解题目设定、正确答案的选取以及解题的逻辑思路，帮助读者更好地理解和掌握商务英语考试的技巧和方法。

首先，文中将对阅读理解部分进行解析。

这部分主要考察考生对商务英语文章的理解和阅读能力。

通过对文章的分析和细节把握，读者将能更好地回答题目。

然后，文中将对写作部分进行解析。

写作部分是BEC中级考试的重要组成部分，也是很多考生所担心的部分。

通过解析考题设定，举例说明和写作技巧的讲解，读者将能更好地应对写作题目，提高自己的写作能力。

接下来，文中将对听力部分进行解析。

听力是商务英语能力的重要组成部分，也是很多考生所困扰的部分。

通过对听力录音的分析和关键信息的把握，读者将能更好地答题和提高听力水平。

最后，文中将对口语部分进行解析。

口语是商务英语沟通的重要方式之一，也是很多考生所欠缺的部分。

通过解析口语考题和提供口语训练的技巧和方法，读者将能更好地应对口语部分，提高自己的口语表达能力。

在本文中，我们将提供详细的答案解析并针对每个部分给出相应的技巧和方法。

读者将能更好地了解商务英语考试的要求和考点，并通过练习提高自己的商务英语能力。

总之，《BEC中级真题辑5答案解析》将为读者提供详细的解析和实用的技巧，帮助他们更好地应对商务英语考试。

希望本文能对读者提供有价值的信息和帮助，使他们能够在商业领域中取得更好的发展。

BEC商务英语高级考试真题汇总

BEC商务英语高级考试真题汇总为了让大家更好的预备商务英语BEC考试，我给大家整理一下剑桥BEC商务英语考试高级真题,下面我就和大家共享，来观赏一下吧。

历年BEC商务英语高级考试真题1In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need.Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwardsat customers and competitors, rather than inwards at its own processesand the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated.From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in sucha context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bringwith them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Aboveall , they have had to face up to the fact that they no longer have a job for life.Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the new situation: on the one hand there are the “ pragmatists” and on the other “ the highly anxious” the former see their job as a means to an end and have a relatively short-term perspective, with strong loyalty to their local term , rather than the company as a whole . The second category, usually the majority, may respond to threatened changes with a feeling of having been let down, and even feel anger at the company for what they see as changing the terms of their employment.` The employee communication process needs to be capable of accurately directing its messages at a variety of employee groups and departments within the workforce . this is why middle managers and line managers are so key to communication. They are the people who know about the full rage of concerns among the workforce. The problem in the past was that this crucial area was often the responsibility of a separate, relatively isolated unit. Concordia puts responsibility for communication firmly on line managers. All their research points to the same conclusion: people prefer to get their information face-to-face from their line managers. That is the key relationship and where arguments and hearts and minds –are lost.The general rule in company communication is to tell employees as much as you can as soon as you can. If you can’t provide details, then at least put the news in context and commit yourself to providing greater detail when it becomes available another rule of company communication is that there must be a fit between what the company is telling its employees and what it is telling its shareholders.15 In the last eight years, Concordia hasA made over 80.000 employees reduncdantB completed a period of downsizingC reduced its workforce of 80.000 by 35%D given 35% of departing employees voluntary redundancy16 From Concordia’s point of view, the role of communication is toA win employee support before going ahead with the changesB change the company’s core activities.C emphasise the positive aspects of the changesD explain the need for the changes17 what does research show about most employees’ response to change?A they expect it to have a bad effect on the companyB they feel completely powerlessC they become less loyalD they fell they have been treated unfairly18 Concordia’s communication process mainly relies onA printed communicationB departmental headsC personal communicationD a separate, specialized unit19 According to the writer, what is the guiding principle about giving information within an organization?A Never make promises about future developmentsB Give people an overall view at the earliest possible stageC always include plenty of hard informationD Hold back until all the details can be provided20 which of the following would be the most suitable title for the article?A employee attitudes to company communicationB making company communication more effectiveC Researching company commmucationD Making employees feel less powerless历年BEC商务英语高级考试真题2You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usuallynegotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested. 中华考试网(.Examw。

bec商务英语真题及答案解析

bec商务英语真题及答案解析BEC商务英语真题及答案解析商务英语考试（Business English Certificate，简称BEC）是指专门为那些需要运用英语进行商务沟通的人士而设计的考试。

该考试覆盖了商务英语的各个方面，包括商务写作、商务沟通、商务听力和商务阅读等。

通过BEC考试，考生能够提升自己的商务英语水平，增加在职场中的竞争力。

为了帮助考生更好地准备BEC考试，本文将结合真题来分析常见题型及答案解析，以期为考生提供一定的帮助。

第一部分：商务阅读（Reading）商务阅读是BEC考试中的重要组成部分，主要考察考生对商务文本的理解和应用能力。

下面以一道题目为例进行解析。

题目：A company wants to reduce its carbon emissions as part of its corporate social responsibility initiatives. The company is considering implementing various measures, including switching to renewable energy sources and improving energy efficiency in its facilities. It has sought the advice of a consulting firm to help evaluate the cost-effectiveness and feasibility of these measures. Based on the report provided by the consulting firm, which of the following statements is TRUE?A. The company wants to increase its carbon emissions.B. The company is not concerned about reducing its carbon emissions.C. The consulting firm will evaluate the potential benefits of switching to renewable energy sources.D. The consulting firm will not provide any suggestions on improving energy efficiency.解析：根据题目，公司希望减少碳排放作为企业社会责任的一部分，并考虑实施一些措施，包括转向可再生能源和提高设施的能源效率。

2005年BEC考试高级口试真题

2005年BEC考试高级口试真题Speaking Test Part II1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development: how to ensure inter-departmental co-operation on new projects6. Purchasing: how to evaluate and select new products7. Personnel Management: the importance to a company of having well motivated staff8. Strategic Planning: how to decide whether to purchase or rent company premises9. Sales: how to ensure that price levels for new products are set appropriately10. Communication Skills: the importance of foreign language training for selected employees11. Advertising: how to select a suitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market13. Marketing: the importance to a company of offering its products on the world-wide web14. Staff Training: how to evaluate the effectiveness of company training programmes15. Company Growth: how to decide when it is the right time for a business to expand16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyse and make effective use of information19. Sales: the importance of brand image in ensuring that products or services sell well20. Technology: the importance to a company of keeping up-to-date with internet developments21. Quality Control: how to ensure that a company consistently maintains quality control standards22. Product Promotion: how to make effective use of the media when promoting a new product or service23. Product Management: the importance of teamwork for the effective management of projects24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany25. Technology: the importance of computer skills for the workplace of the future26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications27. Staff Development: how to administer a staff budget effectively28. Market Research: the importance of finding out about customers’ habits and attitudes29. Financial Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company31. Communication skills: the importance of understanding cultural differences when working inan international environment32. Personnel Management: the importance of providing employees with clear job descriptions33. Company Growth: how to ensure that company growth proceeds at the optimum rate34. Time Management: how to manage a heavy workload effectively35. Health and Safety: the importance to a company of having a Health and Safety policy36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performanceSamples（部分口语试题参考答案）1、Customer Relations: how to maintain customer interest in a company’s productsAs is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.2、How to fill a key vacancyIn order to fill a key vacancy, a company will usually follow the same standard procedure.It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.Background Information3、Career Planning: how to assess the career opportunities provided by different types of companiesCareer PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your careerIt is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.4、Human Resources: how to provide effective support for new members of staffTraining: The importance of a continuous programme of staff training within a company Staff Management: how to achieve and maintain high motivation among a workforce Motivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.5、Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company withno research department has to buy the services of research firms.6、Marketing: the importance of packaging products appropriatelyIn recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitive environment, the package may be the seller’s last chance to influence buyers. It becomes a "five-second commercial." The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.7、Market Research: the importance of doing market research before launching a new product Sales: How to sell a product effectively in international marketsProduct Promotion: the importance of selecting appropriate members of staff to attend exhibitionsCommunication: the importance in business of maintaining contact with clientsPublic Relations: the importance of adequate supervision and training of staff who deal with the public8、Management: How to run a meeting successfullyTransport Management: the importance to a business of an efficient public transport system Any distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribute products are truck, rail, air, water, pipeline.Transport Management: the importance of using environmentally friendly means of transport whenever possible9、Health & SafetyEmployee Safety: Firms ensure that the workplace is safe for employees by closely monitoring the production process. Some obvious safety precautions are to check machinery and equipment for proper working conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in training seminars.Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Signal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facilities but also on Asian factories where some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attempt to improve the quality of life in coffee-producingcountries.10、Life Skills: the importance of being able to cope with stress in a jobTechnology: the importance of training staff in how to use new technology when introducing it into the workplace.。

bec商务英语试题及答案

bec商务英语试题及答案BEC商务英语试题及答案一、听力理解部分（共20分）1. What is the main topic of the meeting?A. Product developmentB. Marketing strategyC. Financial reportD. Staff trainingAnswer: B2. What is the reason for the delay in the project?A. Lack of resourcesB. Technical difficultiesC. Poor communicationD. Unforeseen circumstancesAnswer: D3. What is the woman's role in the company?A. Sales managerB. HR managerC. Finance directorD. Operations managerAnswer: A4. What is the man's opinion about the new marketing campaign?A. He thinks it's too expensive.B. He thinks it's too risky.C. He thinks it's too conservative.D. He thinks it's too innovative.Answer: C5. What is the woman's suggestion for improving customer satisfaction?A. Reducing pricesB. Offering discountsC. Enhancing product qualityD. Improving customer serviceAnswer: D二、阅读理解部分（共30分）Passage 16. According to the article, which of the following is a key factor in business success?A. LocationB. CapitalC. ManagementD. Market demandAnswer: C7. What is the author's view on the importance of a business plan?A. It is essential for every business.B. It is only necessary for large businesses.C. It is not important for small businesses.D. It is only necessary for new businesses.Answer: A8. What does the author suggest as a way to reduce business risks?A. Diversifying productsB. Expanding marketsC. Investing in technologyD. Collaborating with partnersAnswer: DPassage 29. What is the main purpose of the seminar?A. To promote a new productB. To discuss industry trendsC. To provide training on leadershipD. To introduce a new management systemAnswer: B10. Who is the target audience for the seminar?A. Business ownersB. ManagersC. EmployeesD. StudentsAnswer: A11. What is the registration fee for the seminar?A. $100B. $150C. $200D. $250Answer: B12. What is included in the seminar package?A. Lunch and refreshmentsB. AccommodationC. TransportationD. All of the aboveAnswer: A三、语法与词汇部分（共20分）13. The company has announced that it will ________ a new product next month.A. launchB. landC. dropD. releaseAnswer: A14. Despite the economic downturn, our sales ________ by 15% this year.A. have increasedB. have decreasedC. have remainedD. have fluctuatedAnswer: A15. The manager asked her team to ________ the project report before the meeting.A. finalizeB. summarizeC. reviewD. reviseAnswer: A16. The new policy will come into ________ on January 1st.A. effectB. useC. practiceD. operationAnswer: A17. The company's profits have ________ significantly due to the successful marketing campaign.A. soaredB. plummetedC. stabilizedD. fluctuatedAnswer: A四、写作部分（共30分）Task 1: Write an email to a potential client introducing your company and its services. (10 points)Dear [Client's Name],Subject: Introduction to [Your Company Name] and Our ServicesI hope this email finds you well. My name is [Your Name] and I am the [Your Position] at [Your Company Name]. I am writing to introduce our company and the services we offer, which I believe could be of great benefit to your business.[Your Company Name] is a leading provider of [industry or service type], with a strong focus on [specific area or service]. We have been in operation for [number of years] and have built a reputation for [key strengths, such as quality, innovation, customer service, etc.]. Our team consists of [number of employees] dedicated professionals who are experts in their respective fields.We offer a range of services, including [list key services], and we pride ourselves on our ability to tailor our solutions to meet the unique needs of each client. Some of our recent successes include [briefly mention any notable projects or clients].I would be delighted to discuss how [Your Company Name] can assist your company in achieving its goals. Please let me know if you would be interested in setting up a meeting or a call to explore our services further.Thank you for considering [Your Company Name]. I look forward to the opportunity to work with you.Best regards,[Your Name][Your Contact Information]Task 2: Write a report on the recent company retreat and its impact on team morale and productivity. (20 points)[Your Company Name][Date]Report on Recent Company RetreatIntroduction:The purpose of this report is to provide an overview of the recent company retreat and to analyze its impact on team morale and productivity. The retreat was held on [date] at [location] and was attended by [number of participants].Objectives of the Retreat:The main objectives of the retreat were to [list objectives, such as team building, strategy planning, etc.]. The retreat was designed to [describe how the retreat was structured to meet these objectives].Activities and Events:During the retreat, a variety of activities and events were organized to [describe activities and their purposes]. These included [list specific activities], which aimed to [explain how these activities contributed to the objectives].Feedback and Evaluation:Feedback from participants was overwhelmingly positive, with many expressing that the retreat was a valuable experience. [Include any specific quotes or feedback]. A post-retreat survey was conducted to measure the impact on team morale and productivity. The results showed that [describe the results, including any improvements or changes observed].Conclusion:The retreat was a success in achieving its objectives and had a positive impact on team morale and productivity. It is recommended that similar retreats be organized in the future to continue fostering a positive work environment and enhancing team collaboration.[Your Name][Your Position]请注意，以上试题及答案仅供参考，实际BEC考试内容和格式可能有所不同。

BEC剑桥商务英语中级考试真题

BEC剑桥商务英语中级考试真题BEC剑桥商务英语中级考试真题为了让大家更好的学习商务英语BEC考试，我给大家整理了BEC 商务英语中级考试真题,下面我就和大家共享，来观赏一下吧。

真题一When to Recruit?0 In a small business, deciding when to take on new staff is a delicate calculation. On00 the one hand, if you are increase your workforce, you might find it difficult to cover34 for the increased costs straight away. On the other hand, extra staff could35 enable you to spend more time on activities such as marketing, which in the36 end should meanthe increased profits. A useful way of deciding when to increase37 your workforce is to ask yourself if you can make enough of extra sales to meet38 the cost of taking on with an extra employee. But evenif you are not able to39 increase your sales immediately you may still be able to employ someone.40 In this such case, however, you must keep your business going until you have built41 your sales up to the new level you need. If in the end you are clever enough to42 get your timing so right, you will not want to throw away your advantage by43 employing the wrong type person. The whole process of advertising and44 interviewing can take around many months, so finding you made a mistake and45 need to recruit again it can have a very serious impact on the future of your business.《When to recruit?》，何时招人?文章是讲的小公司招人的一些留意事项，应当如何推断招人的时机。

BEC商务英语中级考试真题及答案解析

BEC商务英语中级考试真题及答案解析BEC商务英语中级考试真题及答案解析小编给大家带来BEC商务英语中级考试真题, 你都做过了吗？下面小编就和大家分享，来欣赏一下吧。

一、1 This businessman has successfully targeted a different grou…小编为您整理了《BEC商务英语中级考试真题及答案解析》，供您学习参考使用。

小编给大家带来BEC商务英语中级考试真题, 你都做过了吗？下面小编就和大家分享，来欣赏一下吧。

一、1 This businessman has successfully targeted a different group of consumers.2 With careful forward planning, this businessman is helping the company survive a difficult period.3 The company is now more open to change because of this businessman's way of thinking.4 This businessman has made and implemented certain decisions despite opposition to them.5 This businessman has achieved some success by misleading people about his intentions.6 The abilities of this businessman were previously doubted by the company that employs him.7 This businessman is admired for his ability to manage a number of business interests.'Businessman of the Year' AwardA James King: Chief Executive of Fentons FinanceKing was nominated for the quality of his leadership, with the judges claiming that the Fentons Finance boss is almost revered by histeam. He is credited with reinventing Fentons Finance - revitalising its culture of inflexibility, removing outdated pre-merger barriers and playing a brilliant tactical game. He led everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment. History will be the judge, but for now the markets consider King to be a star.B Keith Nash: Chief Executive of Hamley's SupermarketsNash took over as CEO when Hamley's systems and distribution were out of date and the brand badly needed freshening up. He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious. As a result, the share price has gone up nearly 80 per cent. This should be extremely satisfying for Nash, who had left the retailer in 1986, disappointed after failing to secure the top job.C Jorge Marquez: Chairman of the Kenwick GroupMarquez was a popular choice for his achievements at Kenwick. The judges say he has been courageous in pushing through the appointment of controversial or inexperienced chief executives to companies within the group, and then sponsoring them as they transformed their businesses. He operates as a 'virtual' chairman, without a permanent office in any one company. He phones his CEOs regularly, and several of them have acknowledged the vital contribution he makes to their effectiveness. Everyone is impressed at how he also finds the time to be chairman of two other large companies.D Richard Jenkins: Finance Director of Centron AdvertisingLabouring in the shadow of a high-profile boss can sometimes draw attention away from the finance director, and the judges considered it was high time Jenkins got that attention. The CEO may be the public face of Centron, but Jenkins is the one who makes it run smoothly.Behind the scenes, he is constantly demonstrating that budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession. It is largely thanks to him that Centron is in much better shape than its rivals.《‘Businessman of the Year' Award》年度企业家奖。

国际商务英语考试BEC真题

国际商务英语考试BEC真题IntroductionThe Business English Certificate (BEC) is an internationally recognized certification that assesses individuals' English language skills in the context of global business. This article will provide an overview of the BEC exam, including its purpose, format, and tips for success.Overview of the BEC ExamThe BEC exam is designed to evaluate the English language proficiency of individuals who are engaged in international business activities. It consists of four sections: reading, writing, listening, and speaking.Reading SectionIn the reading section, candidates are required to read and comprehend various business-related texts, such as emails, reports, and articles. They must demonstrate their ability to understand the main ideas, identify specific information, and interpret the author's purpose and tone.Writing SectionThe writing section assesses candidates' written communication skills. They are expected to write business correspondence, such as emails, letters, and memos. The candidates' writing should be clear, concise, and well-structured, with attention to appropriate language and tone.Listening SectionIn the listening section, candidates listen to recorded audio clips related to business situations, such as meetings, presentations, and interviews. They must demonstrate their ability to understand the main ideas, identify specific details, and comprehend different accents and speech styles.Speaking SectionThe speaking section evaluates candidates' oral communication skills. They participate in simulated business-related conversations and presentations. The candidates must express their ideas clearly, engage in effective communication strategies, and demonstrate appropriate language use and fluency.Tips for Success1. Familiarize yourself with the exam format: By understanding the structure and requirements of each section, you can better prepare for the exam and allocate your time effectively.2. Enhance your vocabulary: Business-specific vocabulary is crucial for success in the BEC exam. Expand your vocabulary by reading business-related materials and practicing using new words in context.3. Practice time management: Time management is essential during the exam. Practice completing practice tests within the given time limits to improve your pacing and increase your chances of completing all sections.4. Develop your writing skills: Focus on improving your writing skills by practicing different types of business correspondence. Pay attention to grammar, punctuation, and sentence structure to ensure your writing is clear and professional.5. Improve your listening abilities: Regularly listen to business-related podcasts, videos, and interviews to enhance your listening skills. Pay attention to various accents and speech patterns to improve your comprehension.6. Enhance your speaking fluency: Engage in conversations with English speakers to improve your speaking fluency. Practice expressing your ideas clearly and concisely, and seek feedback to identify areas for improvement.ConclusionThe BEC exam is a valuable certification for individuals engaged in international business activities. By understanding the exam format and following the tips provided, candidates can effectively prepare and increase their chances of success. Developing strong English language skills in the context of global business is essential for career advancement and professional growth.。

BEC剑桥商务英语中级考试真题精选篇

BEC剑桥商务英语中级考试真题精选篇为了让大家更好的学习商务英语BEC考试，给大家整理了BEC商务英语中级考试真题,下面就和大家分享，来欣赏一下吧。

BEC真题一Customer Services Director0 Our client is well known as a producer of branded products in the home00 improvement sector. The business is experiencing a period of suchsignificant34 volume and profit growth and as a result is now looking to appointitself a35 Customer Services Director. This position involves in reporting directlyto the36 Managing Director and key responsibilities include the control anddevelopment37 of the process for ordering goods. While through the management and38 motivation of twenty staff, you will be seen the focal point ofmanaging39 customers expectations, from keeping them up to date at all times withthe40 progress of their orders. This role is a challenging one and calls foran individual41 with those top-level interpersonal and communication skills and a good42 understanding of process management. In return for the company offersthe43 right candidate with a highly competitive salary and benefits package.Assistance44 with relocation expenses, if appropriate, that is also available. If youfeel you have45 the qualifications for this exciting role and are looking for a challenge, please write in confidence to:这篇文章是一则招聘启事，招的是客户服务总监(customer servicesdirector)。

bec中级考试试卷

bec中级考试试卷BEC中级考试试卷考试时间：120分钟总分：100分一、听力部分（共30分）1. 短对话理解（每题1分，共10分）请根据所听对话内容，选择正确答案。

（1）A. 会议推迟了 B. 会议取消了 C. 会议按时进行（2）A. 项目延期了 B. 项目提前了 C. 项目按期完成（3）A. 产品缺货 B. 产品降价 C. 产品升级（4）A. 客户投诉 B. 客户表扬 C. 客户询问（5）A. 订单增加 B. 订单减少 C. 订单稳定（6）A. 市场调研 B. 市场推广 C. 市场分析（7）A. 财务报告 B. 财务预算 C. 财务审计（8）A. 人力资源管理 B. 人力资源规划 C. 人力资源培训（9）A. 销售策略 B. 销售目标 C. 销售预测（10）A. 产品开发 B. 产品测试 C. 产品发布2. 长对话理解（每题2分，共20分）请根据所听对话内容，选择正确答案。

（1）A. 公司重组 B. 公司扩张 C. 公司裁员（2）A. 增加投资 B. 减少投资 C. 撤资（3）A. 市场调研报告 B. 市场分析报告 C. 市场预测报告（4）A. 产品开发团队 B. 产品销售团队 C. 产品支持团队（5）A. 客户满意度调查 B. 客户忠诚度调查 C. 客户反馈调查（6）A. 员工培训计划 B. 员工激励计划 C. 员工福利计划（7）A. 财务预算报告 B. 财务审计报告 C. 财务决算报告（8）A. 人力资源规划 B. 人力资源招聘 C. 人力资源培训（9）A. 销售目标设定 B. 销售策略调整 C. 销售业绩评估（10）A. 产品市场定位 B. 产品市场推广 C. 产品市场分析二、阅读部分（共40分）1. 阅读理解（每题2分，共20分）阅读下列文章，回答相关问题。

文章文章内容：[此处省略文章内容]（1）全球化对中小企业的主要影响是什么？（2）中小企业如何适应全球化的趋势？（3）全球化背景下，中小企业面临的主要挑战有哪些？（4）文章中提到了哪些应对全球化挑战的策略？（5）作者对中小企业全球化前景持何种态度？2. 完形填空（每题1分，共20分）阅读下列短文，从每题所给的选项中选择正确答案。

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UNIVERSITY OF CAMBRIDGE ESOL EXAMINATlONSEnglish for Speakers of Other LanguagesBUSINESS ENGLISH CERTIFICATE 0352/1V antageTest of Reading Test113 Saturday 28 MA Y 2011Morning 1 hour Additional materials：Answer sheetTime 1 hourINSTRUCTlONS TO CANDlDATESDo not open this question paper until you are told to do so．Write your name，Centre number and candidate number on your answer sheet if they are not already there．Read the instructions for each part of the paper carefully．Answer all the questions．Read the instructions on the answer sheet．Mark your answers on the answer sheet．Use a pencil．Y ou must complete the answer sheet within the time limit．At the end of the test，hand in both this question paper and your answer sheet．INFORMA TION FOR CANDIDATESThere are 45 questions on this paper．Each question carries one mark．PART ONEQuestions 1--7·Look at the questions below and the information about the economic performance of four different European countries on the opposite page．·Which section(A，B，C or D)does each question 1-7 refer to?·For each question 1-7，mark one letter(A，B，C or D)on your answer sheet．·Y ou will need to use some of these letters more than once．1 There is concern that rising fuel prices will harm the economy．2 Increased consumer spending is expected to help the economy．3 Other countries have seen greater increases in share values．4 Exports are expected to benefit from the level of exchange rates．5 Progress in construction projects is raising share prices in that sector。

6 The rise in the cost of fuel has had a positive effect on share prices．7 Higher interest rates are seen both positively and negatively．ECONOMIC PERFORMANCEAn overview of recent economic performance in four European countriesA Stock market gains have been limited here as investors have been waiting to see the effect of rising interest rates. At the moment share prices，especially in the construction and telecommunications sectors, seem extremely low in relation to their prospects. The economy is likely to remain sensitive to fluctuations in the global fuel market，although consumer spending，which should play an important role in future growth，is at last rising．In addition，the country’s exports should be helped by the present weakness of the currency．B Imports have been stagnant this year and have been overtaken by exports for the first time．Followingthe opening of a new pipeline to western Europe in January，natural gas is now being exported and is set to join oil as a major earner．The combination of higher gas and oil prices has made energy the top performing sector，helping to push the stock exchange to the year’s high，Economic growth is likely to continue in the coming year，in part because low interest rates Should lead to better company results．However，low consumer spending is continuing to cause problems for many sectors．C The economy has continued to grow，although not so fast as in previous years. The stock market has risen considerably over the year，with construction being one of the strongest performing sectors．This is largely because fears of delays in the construction of stadiums and other venues for next year’s international sports events have failed to materialise，However，analysts are worried about the recent increases in the cost of oil and gas，which could have a serious impact in the next few months and limit any rise in consumer spending．D Earnings from fuel exports have risen this year and overall there has been good economic growth．Stocks have risen but they have not performed as well as those in the markets of a number of global peers．On the whole，smaller companies have fared better than larger ones，making them more appealing to investors. Company Profits have continued to increase，with the marked exception of the construction industry，although investors remain concerned that rising interest rates could slow growth．0n the other hand，this upward movement reassures them that the government is keeping inflation under control．PART TWOQuestions 8-12·Read the article below about the successful management of change．·Choose the best sentence from the opposite page to fill each of the gaps．·For each gap 8-12，mark one letter(A-G)on your answer sheet．·Do not use any letter more than once。

·There is an example at the beginning，(0)．Managing ChangeCurrent business practices are very different from those of thirty years ago，and managing change hasbecome a key skill for any successful manager．1n today’s business environment，the demands for change are unrelenting．With ever—increasing competition，customers are driving the need for companies to be faster to market with new or improved products and services．But this is not a11．(0)__G____ New legislation is constantly emerging，and existing laws are regularly reviewed and updated．In this kind of climate．managers are expected to handle multiple change programmes，while still delivering on corporate objectives．There are three main elements in managing change successfully：the first is preparing to succeed；the second is delivering the change；and the third is realising the benefits．When preparing to succeed．it is crucial to be clear about objectives，and to plan for a successful execution of the change．This involves a careful assessment of the risks associated with change．(8)_____At the very least，the company’s reputation may be damaged．A possible approach to the management of change is the use of a range of well-defined project management processes．(9)______This detailed overview enables executives to monitor developments at group level，so that nothing is either duplicated or omitted．It is vital to identify the stakeholders in the change process．They should be actively involved so that they remain committed to the process．At every stage，people skills are essential，whether in managing the project at the outset，in supervising colleagues engaged in project work，or in ensuring that the outcomes meet everyone’s expectations．(10)_____And I t doesn’t end there：securing changes in their behaviour will be essential too.One of the most difficult things to do is to halt a project．Failure is hard to accept，so the change manager must not be afraid to make difficult decisions quickly．(11)______This makes it easier to identify when a project isgetting out of control—when deadlines are missed，when information is unavailable，or when staff shortages occur—and take appropriate action．The most challenging time comes as the project nears completion．This requires an effective handover from the project manager to the executive responsible for implementation．(12)______They must take responsibility for the change process and continue to measure performance against goals set．In this way，the business will realise the ongoing benefits of the change．Example：A It is therefore important to set targets, and E Success is not likely when a companyto check regularly on the progress being operates in an environment of this nature．made．B Several of these may be running at any F In fact，the ability to manage individuals isone time，so it is important to ensure that probably the most critical skill in managing they all feed into a co—ordinated change．programme．C The most important element in this G We also live in a time when the impact oftransfer is the acceptance of ownership by changing regulations is immense．the business leader concerned．D Failure to recognise and manage thesecould have serious financial implications．PART THREEQuestions 13—18●Read the text below about an insurance group specialising in car insurance and the questions on theopposite page．●For each question 13-1 8，mark one letter(A，B，C or D)on your answer sheet for the answer youchoose．Kapstan，a specialist car insurance group that now sells a range of other products，is offering 32％Of its business to the stock market this month，aiming for a full value of about ₤705m．1ts Australian founder，James Tang, has a 1 9％stake that will probably leave him with a paper fortune of￡137m after the flotation．0ther senior executives at Kapstan，which now insures 800，000 motorists，will also make considerable gains financially．This is a major success story for an organisation that has a relatively shorthistory but is now one of the biggest insurance businesses in the UK．Tang is well known in the insurance market for being an adept strategist，and this is the key to his success．Kapstan was one of the first to target specialist niches that the bigger insurance firms were ignoring：young drivers，women drivers，luxury—car owners and more. The company now works with a number of partners and operates a string of new brands，including Emerald and Car Direct．1ts last full results showed it was making a pre-tax profit of ₤71m on a turnover of￡427m．Kapstan’s admirers say that Tang has created a clever mix．’In the insurance business, you are either a player who carries the risk，or one who has the brand and generates the business but reinsures，passing on the risk to another operator，’says Andy Gonzalez，chairman of IPB Connect，which provides household insurance for Kapstan．‘What Tang and his team have done is blend the two together．That d oesn’t often happen．And they haven’t done it cheaply，believes Amy Kelly，director of the Hills Group，who advises Tang on reinsurance strategies。