江南style

"Do not know" Jiangnan Style "for what? You are Out! ", this is the recent domestic many network medium publication the beginning of the language. "Jiangnan Style" is "Gangnam Style" transliteration, is one of south Korean singer PSY (Piao Zaixiang ), published in the July 15 of a single. By October 4, this single official music video on YouTube video web site of the 359 million hits, if contrast the United States first election debate audience of 67 million, one can imagine "Jiangnan Style" popularity.
"Gangnam Style" from South Korea proverb, refers to the south Korean capital, Seoul, rich area -- Jiangnan area costly way of life. As a matter of fact, Jiangnan region is where Piao Zaixiang grew up. The singer, 34, was born in a wealthy family, whose father is a boss of software company. Naturally uneasy cent of he had had a series of scandals, he even put the family for him to California Berkeley university read business money go to the music, the first day of school for drinking nearly expelled from school.
Really makes this song became popular not the lyrics or the composer itself, but that part in the music video kuso of "Horse Riding Dance".Online popular all sorts of funny imitative version "Jiangnan Style", basically is also in this section riding dance for selling points. If the 80s Michael Jackson's "moonwalk" is a difficult moves to conquer audience, piao zaixiang’ horse riding dance" is a boom in its "amateur", imitating the "disastrous", more funny is, the better. This kind of disdaining "professional" interest is exactly cause of the ordinary people loving “jiangnan style”.
The jiangnan Style ", "horse riding dance" violates all "beautiful" principles, with piao zaixiang’ words, it should show "high and wild" Style. So, what dose "Jiangnan style" would like to communicate with audience? Or rather, where the pleasure of becoming popular in the world come from? It is almost impossible to ask the reason that song is so popular, piao zaixiang also spoke of it in an interview. Of course, dirtying performance with delicate and visual form to package, letting the public feel "amateur", "ugly" also can be appreciated, so as to get some kind of psychological comfort; All kinds of kuso version accelerated the "Jiangnan Style" spread. Network video as a kind of visual materials beyond the language barriers, the age of globalization become available for global Internet users share entertainment gossip and pleasant sensation source. This helps to explain why "Jiangnan Style" becomes popular.
Many people put "Jiangnan Style" as a signal of South Korea music to the world in a hurry. But songs (including music video) from content to form, is not what South Korea local national music style, or rather, this is the South Korean entertainment products in a large color. Neil Boltzmann in the entertainment to death "emphasized that the age of people feel the pain is not with their laughter instead of thinking, but they don't know why they laugh and why not think ". The Jiangnan Style "in a certain extent overturned a Korean drama" all those beautiful "entertainment routines, but whether Korean dramas, or other formal Oriental story is not too will get the western audience’ recognition. “W estern taste "is the global passing taste. Thi s, I’m afraid that will be careful consideration in the pursuit of international language.。