商务英语unit3课文译文及练习答案
stepbystep3000第三册unit3答案及原文
stepbystep3000第三册unit3答案及原文英语专业学生经典的听力材料Unit 3 World News: Economic DevelopmentsPart I Warming upA1. Who have been meeting in Hong Kong today to discuss the outlook for the global economy?Central Bank governors from more than a dozen countries.2. What does UNCTAD say about the worldwide total of foreign investment? It grew by 40% last Year to more than 600 billion dollars.3. Who has approved a cut in income tax rates?The United States House of Representatives.4. Who has announced job cuts after a fall in demand for its products? IntelWhat is its plan?To reduce its workforce by5,000.5. What decisions have been made by EU, the U.S. and Canada after a case of foot-and-mouth disease was confirmed in France?EU has imposed further restrictions on the movement of livestock.The U.S. and Canada have issued temporary bans on the import of animal produce from EU.Tapescript:1. Central Bank governors from more than a dozen countries have been meeting in Hong Kong today. One subject they likely discussed is the outlook for the global economy because of the U. S. slowdown and Japan's struggling recovery. Another topicthey may have discussed is how to strengthen financial markets in emerging economies in Asia and elsewhere.2. A United Nations' report says the worldwide total of foreign investment grew by nearly 40% last year to more than 600 billion dollars. The report by the UN Conference on Trade and Development, UNCTAD says most of it tookplace between developed countries as big companies took one another over.3. The United States House of Representatives has approveda cut in income tax rates, the first part of a package of tax cutting measures put forward by President Bush. The income tax reductions will amount to nearly 1 trillion dollars over ten years.4. The world's largest maker of computer chips, Intel, has announced job cuts after a fall in demand for its products. Intel said it expected its revenue in the first quarter of this year to fall by a quarter than the same period last year. The California-based company plans to reduce its 85,000-strong work force by 5,000.5. The European Union has imposed further restrictions on the movement of live-stock after a case of foot-and-mouth disease was confirmed in France. The United States and Canada have issued temporary bans on the import of all animal produce from EU countries.B1.Foreign exchange rates:1 dollar = German marks= Japanese yen1 pound = dollarsShare IndexDow Jones (up to) 6,783 (+45)London’s 100 (up to) 4,390 (+20)Nikkie closed2. Share Index:Dow Jones 10,116 (+96)Standrd and Poor’s 500 1,254 (+6)NASDAQ: %)3. Share Index:Dow Jones 8,094 ( - 66 )NASDAQ 1,662 (- 3 )FT100 ( -36 )CAC Quarante ( -33, -1% )DAX ( -1% )4. Most active stocks:Cable and Wireless HKT up $HSBC down $Hutchison down $Shanglongkai Property up $China Telecom down $Chang Kong down $Pacific Century Cyberworlds down $CCT Telecom down $New World CyberBase down $Hanong Holdings down $Gold prices:Hong Kong gold: HK$ 2,670London gold: US $ 2895. Earnings:Philips Electronics (last year): $ billion ($ 300 million) Royal Dutch Shell (4th quarter): $ billionElectronic Data Systems (4th quarter): $ per share ( $ up) Tapescripts:1. The dollar is trading at one German mark seventy-three point three and at Japanese yen. The pound buys one dollar sixty-two point four. In New York, the Dow Share Index closed 45 higher at 6,783. Earlier London's 100 Share Index ended 20 higher at 4,390. In Tokyo, the Nikkei Share Index is closed for a holiday.2. The Dow Jones Industrial Average closed up 96 points at 10,116. The Standard and Poor's 500 Index gained 6 points to close at 1,254. But the NASDAQ Index lost % as high technology and Internet stocks were battered.3. Right now the Dow is down another 66 points at 8,094; the NASDAQ Composite down 3 points at 1,662. Turning to Europe's major markets: London stocks were hit by a wave of profit taking after five straight record closes; the FT 100 Index down 36 points; Paris seeing losses as well, the CAC quarante down 33 points or 1%; and Frankfurt's DAX also fell 1% after briefly moving into record territory.4. The Hang Seng Index closed down 89 points at 3,521. The turnover was billion dollars. Now look at the ten most active stocks. Cable and Wireless HKT up 45 cents, HSBC holdings down 50 cents, Hutchison down 50 cents, Shanglongkai Property up $, and China Telecom down $, Chang Kong up 25 cents, Pacific Century Cyberworlds down 10 cents, CCT Telecom down cents, New World Cyberspace down cents, and Hanong Holdings down 25 cents. The Hang Seng Index future for November and December were all down. Hong Kong gold closed at 2,670 Hong Kong dollars, and London gold is trading at 289 . dollars.5. Consumer electronics maker Philips Electronics reported a lower than expected profit for last year. The company made about $ billion, more than $300 million below estimates. Oil company Royal Dutch Shell posted its earnings. It made roughlya $ billion profit for its fourth quarter. That was essentially in line with Street expectations. Electronic Data Systems also reported its fourth quarter numbers last night. It posted a 70-cent profit per share, two cents better than expectations.Part II News reportsASummary:This news report is about Forbes's "Super 100 Global" list.Answer the questions:1. Which of the following corporations are the top five on Forbes's list? Mark their ranks.2 Citigroup4 HSBC Banking Company-- BP-Amoco5 Daimler-Chrysler1 General Electric Corporationn Microsoft3 Bank of America2. How are the companies ranked?The companies are ranked with a composite formula, which includes total sales, profits, assets and market capitalization, or the total value of their stock.3. How are the 100 companies distributed?46 in the United States, 54 in Europe and Japan.4. Why were none of the Internet-related firms included in the list? Because most of the Internet-related firms have little or no profits so far.Tapescripts:For the second year in a row, the General Electric Corporation is ranked number one in an annual survey of the 100 mostpowerful corporations in the world.The survey, compiled and published by Forbes business magazine, shows General Electric of the United States ranked number one, followed in second and third place by the U.S. banking and financial services giants Citigroup and Bank of America. In fourth and fifth place are the British-based HSBC Banking Company and Daimler-Chrysler, theGerman-American auto-company. The companies are ranked with a composite formula, which includes total sales, profits, assets and market capitalization, or the total value of its (their) stock. What the magazine calls its "Super 100 Global" list are 46 companies based in the United States and 54 in Europe and Japan.Mike Ozanian, the Forbes editor who compiled the list, says there is a growing trend of international mergers and acquisitions, citing companies such as Daimler-Chrysler and BP-Amoco, the Anglo-American Oil Company. Mr. Ozanian says that despite the huge capitalizations of many Internet-related firms, none were included because most have little, if any, profits -- at least not yet.BSummary:This news report gives us a general picture of the U.S. stock market. It also presents some analysts' views on the market.Statements:1. The Dow Jones Industrial Average went up less than one percent, to 10,546.2. An analyst said that sales growth at Intel could be stronger than expected.3. Retail stocks gained on stronger-than-expected sales because of the Thanksgiving holiday shopping season.4. Sales of existing homes fell a steep % in October, theirsecond monthly decline.5. According to investment strategist Alan Skrainka, this is a very good entry point for a long-term investor to get into the market. Tapescript:U.S. stock prices were mixed on Monday, with the "blue-chips" in a rally mode. But volume was only moderate after a holiday-shortened week lastweek, showing lingering uncertainty among investors.The Dow Jones Industrial Average went up 75 points, less than one percent, to 10,546. The S & P 500 Index gained 7 points. But the NASDAQ Composite backed off an early rally, taking a loss of almost one percent on weakness in selected technology stocks.The Dow Industrials actually got a boost from their technology components. Shares of Intel traded higher after an analyst said sales growth at the leading computer chip-maker could be stronger than expected. Microsoft stock also edged higher.Retail stocks gained on stronger-than-expected sales over the Thanksgiving weekend, as the holiday shopping season got underway. However, analysts caution the retail picture is still clouded because many stores offered bargains to attract shoppers. Experts worry that higher oil prices and interest rates will make this a less than merry Christmas season for U.S. merchants.The latest on the U.S. economy points to slower growth. Sales of existing homes fell a steep percent in October, their second monthly decline. Many analysts think uncertainty over the economy makes it increasingly likely that the major stock averages will close lower for the year. But investment strategistAlan Skrainka says the longer-term looks better. "No one can guess what will happen to the market over the next month. But over the long-term, we think the market looks very good. If you're a long-term investor, this is a very good entry point for getting into the market because this is what you've been waiting for. All the fear and uncertainty in the marketplace is setting us up for some very good values in the market."Part III Voice mail may cost company’s businessAJud Jessup (TakeCare HMO): …personalized service…”high service”…getting a recording…efficient…cost effective……individual problems….Stanley Plogue (Plogue Research): …a fourth…let out…voice mail system…given up…Sandy hale (Pacific Bell):… bottom line…costs…more efficient…customer service operations…a valuable tool.B1. T2. T3. F4. F5. T6. F7. F8. T 9. T 10. TC3. Five years ago, people were wary of voice-mail.4. TakeCare used a funny voice-mail message in its advertisements.6. Voice-mail decreases contact between customers andcompanies.7. The problem is not the technology, but the voice-mail menus.Part IV Business jargonA1.…language shorthand….2.…overuse business jargon…a negative effect…3.…a low opinion…management jargon…a third…a lack ofconfidence…one in five …untrustworthy…cover something up. 4.…an effective boss…can easily understand…of management jargon.B1. T2. T3. F4. F5. FC1.blue-sky thinking: imagine new or different ways of doing things2.get our ducks in a row: have everything arranged efficiently3.brain dump: tell everything you know about a particular subject4.think outside the box: be creative in how you think about problems5.the helicopter view: an overview6.a heads up: a warning7.that’s a real no-brainer: that’s simple。
《新理念职业英语 商务英语》阅读译文—Unit 3 Job Responsibilities
Unit 3 Job ResponsibilitiesReading A客户服务经理客户服务经理的责任是保证其工作的公司能够满足客户的需要。
他们可能在各个不同的层面工作，从总部到企业的工作一线。
工作内容大致包括：为整个企业制订客服方针，管理客服员工团队，回答客户面对面提出的问题等。
他们的职责还有可能包括人员配备、员工培训、库存控制和损失预防。
作为行为榜样和领导者，客户服务经理为了获得最好的结果，必须解决问题，做出正确的决策，并合理管理整个部门。
客户服务经理可能扮演的角色有许多种，其在客服管理中也有很多不同的头衔，如客户关怀经理、公司服务经理、客户关系经理和客户业务经理。
不管客户服务经理的角色是什么，他们的职责都是理解、满足甚至超额满足顾客需求。
客户服务经理的主要任务是提供出色的客户服务。
虽然其工作内容会根据企业的类型和规模而有所不同，但典型工作大致包括下列的部分或全部内容：★为使用企业产品或服务的客户提供帮助和建议；★通过电话、电子邮件或面对面礼貌地与客户交流；★调查并解决客户提出的问题；★处理客户的投诉及其他问题，如安全问题或一个愤怒的客户；★为客户退款或提供赔偿；★保留准确的与客户谈话或通信的记录；★应用计算机软件为客户制作书面信息；★对公司提供的客户服务进行分析并写报告；★拜访客户，提供一对一服务；★制定客户反馈或投诉程序以便客户使用；★为公司或部门制定客服政策和标准；★与其他经理讨论如何改进所提供的客户服务；★协助进行员工招聘和评价；★为员工培训，以期为客户提供更高水平的服务；★领导和管理客服团队的员工；★了解所在企业的产品和服务，并掌握最新变化情况；★通过阅读相关杂志、参加会议和课程班，掌握客户服务方面的最新发展。
Reading B我不知道要做什么！英国作家罗曼·克兹纳瑞曾著书论述生活的艺术和社会变革。
在《如何找到令人满意的工作》一书中，罗曼·克兹纳瑞指出，选择工作时有五个关键因素需要考虑：• 挣钱• 获得地位• 缔造不同• 追随你的激情(兴趣)• 发挥你的天赋(技能)（以上）每一个因素的重要性因人而异。
商务英语阅读unit3翻译
Unit11. After months of researching Northwestern on the Web and grilling friends, teachers and advisers who had gone there, Maxine pinned her hopes on getting accepted.经过数月在网上搜索并研究NW大学和仔细询问到访过NW大学的朋友、老师和顾问，Maxine 最终希望自己能被NW大学录取。
2. For students like Maxine who are applying to college for next fall, that dream is turning out to be frustratingly unobtainable. It turns out the odds of getting into a selective college have never been worse.对于像Maxine一样正在申请秋季入学的学生来说，他们会沮丧地发现这一梦想难以实现。
考入一所名校的机会从未如此渺茫。
3. But admissions directors are already worrying about the shrinking pool of future applicants, especially the sliver of those who can afford to foot the $40,000 annual tab.---但是招生主管们已经开始担忧申请者数量缩减的问题，尤其是为数不多的每年有能力支付4万美元的那部分申请者。
4. Those who left private schools in the 1980s and 1990s can expect to earn 35% more in life than the average product of a state school, they found, around half of which can be attributed to education, not background.20世纪80年代和90年代中期的私立学校毕业生能够期望一生的收入比国立中学的普通毕业生多35%，他们发现这其中大约一半可以归因于他们所受的教育，而非背景。
bec高级unit3课文翻译
bec高级报名_bec高级unit3课文翻译第三单元人在旅途课文一美国来鸿：地铁札记沙希·塔鲁尔旅美期间，我生活中最大的惊喜之一莫过于纽约地铁了。
实际上，我已经开始逐渐享受它了。
1989年当我第一次搬来纽约时，好心的朋友们提醒我要远离这早已八旬高龄的地铁——不论是在当地居民还是在过往游客中，它都臭名昭著，被公认为是号称“不睡城”的最堵心、最危险的交通工具。
然而，它也是最快速且最经济的交通工具。
怀揣着这个难题，我开始了自己的“纽约客”生涯——自从那时起，我便喜忧参半。
地铁让我们又爱又恨：列车时刻表不可信赖；地铁要么来就来了，要么根本不见踪影；发生故障更是常有的事儿，以至于因地铁被困在隧道里，曾有孕妇不得不在车上生产。
员工数量不多，且其发布的通知常常令人不知所云。
基础设施古老陈旧、摇摇欲坠。
爆裂的管道时不时造成水漫车站，使得交通瘫痪。
城市流浪者们住在站台上，睡在车站长椅上（或地铁车厢里），增加了乘客的不安全感。
每几个月，报纸上就有类似的恐怖事件报道——又有一位无辜者被随意推到了迎面而来的列车车轮下。
抢劫、**和谋杀案件虽不常见，但也时有发生。
不仅如此，脏乱的车厢，涂鸦满布的车站，夏天炼狱般的高温和冬天极地般的严寒，可以控诉的实在是挺多。
《华盛顿邮报》的一位撰稿人称它为“古老陈旧、过时低效且近乎不中用的混合体”。
他还是笔下留情的。
那么，为什么纽约居民们仍然对地铁如此依赖呢？其中一个是经济原因：不论多远，乘客只需花1.5美金就能坐地铁到达纽约城的任何地方。
相比之下，乘坐计程车从纽约联合国总部到位于曼哈顿岛另一边的哥伦比亚大学，则需要花费12美金。
而若是去纽约的所谓外区，如皇后区、布鲁克林区或布朗克斯区——任何需要从曼哈顿岛过桥而至的地方——则需支付多达三倍的价钱。
除此之外，地铁也很快速。
只要25分钟，就能从曼哈顿市中心到达皇后区的***公园——这里是美网公开赛的举办地；开车的话就需要花费一小时，到达后还需找停车位。
新编剑桥商务英语unit_3 答案
—many new businesses fail (nine out of ten)
Doesn’t suit people who don’t like —suits people who don’t like to follow other system/people. to follow rules —for very independent people You have business relationship with someone else.
Speaking：Discussing a schedule
Possible Final Version
New and business: a Seminar for Young Entrepreneurs Monday 15th February 9.15-9.45 Registration and coffee 9.45-11.15 Introductions and workshop: ‘You might want it but does your customer?’ Speaker: R Thorne 11.45-1.15 Talk: ‘A good idea does not necessarily make money’ Speaker: Fiona Brewster 1.15-2.15 Lunch 2.15-3.15 talk: ‘Online businesses — the myth and the truth’ Speaker: Laszlo Reiner.’ 3.30-5.00 Mini-presentations by each participant
Listening： Advice on franchises
商务英语阅读教程3UNIT3TradeDisputes
贸易争端将迎来2008贸易政策的前景，今年的严峻，虽然齐心协力，被许多商人在方法上的改变可能阻止倒退到贸易保护主义。
在美国，经济恶化的消息再加上即将举行的选举保证慢，如果有的话，在世界范围内减少贸易壁垒，增加对美国公司的市场准入进度。
在世界各地，这些底片是由恐惧不断扩大中国的出口，缺乏在世界贸易组织（WTO ）多哈谈判的政治意愿，并不愿意在没有总统的快速的贸易伙伴作出让步到美国的强化跟踪谈判授权（又名贸易促进权）。
会有因经济和政治气候和缺乏在多哈谈判取得突破的紧张局势今年。
将会有关于所采取的行动（而不是取），因为这紧张的结果分歧。
现在的问题是，他们将如何将这些分歧进行管理，以及是否导致贸易纠纷。
默认选项是在纠纷显著增加，随着美国和其贸易伙伴的焦点会导致保护主义和歧视性政策。
大多数人会从长远来看，如果失去这种情况发生。
现在的挑战是分析多边贸易体系将面临和发展战略，以限制所产生的危害，并作为垫脚石恢复进度，当全球经济和政治气候改善的困难。
从历史上看，贸易自由化努力取得成功的只有在一个健康的全球经济气候（在乌拉圭回合谈判在1990年代初建立世界贸易组织）或经济大灾难后（总协定关税与贸易，或关贸总协定，二战结束后）。
在这种时候，政府和企业专注于必要的讨价还价，以实现更大的全球自由化。
给人以这一概念得到- 的减少你的一些贸易壁垒来保护别人的减少更感兴趣的领域，你，确认和采取行动。
那些失去保护不喜欢它，但亲自由化的力量是强大的。
相反，在有问题的经济气候，怕给人占主导地位。
政客听到更多来自选民谴责收入进口（现在全球化）和就业的不利影响比他们从那些寻求给予或接受扩大市场准入做。
在美国，这种转变是明显的在2006年的国会选举。
它每天都变得更加明显，因为经济成长放缓的迹象。
两党努力制定一个一揽子计划是值得欢迎的，但他们是极不可能提高贸易政策的画面。
与此同时，对于有利于贸易的国会多数的前景是零，而且，虽然许多美国总统候选人的保护主义论调是只是说说而已，对于一个贸易型的管理，前景是不确定的，最好的。
step by step3000 unit3 文本以及答案
英语专业学生经典的听力材料Unit 3 World News: Economic DevelopmentsPart I Warming upA1. Who have been meeting in Hong Kong today to discuss the outlook for the global economy?Central Bank governors from more than a dozen countries.2. What does UNCTAD say about the worldwide total of foreign investment?It grew by 40% last Year to more than 600 billion dollars.3. Who has approved a cut in income tax rates?The United States House of Representatives.4. Who has announced job cuts after a fall in demand for its products? IntelWhat is its plan?To reduce its workforce by5,000.5. What decisions have been made by EU, the U.S. and Canada after a case of foot-and-mouth disease was confirmed in France?EU has imposed further restrictions on the movement of livestock.The U.S. and Canada have issued temporary bans on the import of animal produce from EU.Tapescript:1. Central Bank governors from more than a dozen countries have been meeting in Hong Kong today. One subject they likely discussed is the outlook for the global economy because of the U. S. slowdown and Japan's struggling recovery. Another topic they may have discussed is how to strengthen financial markets in emerging economies in Asia and elsewhere.2. A United Nations' report says the worldwide total of foreign investment grew by nearly 40% last year to more than 600 billion dollars. The report by the UN Conference on Trade and Development, UNCTAD says most of it took place between developed countries as big companies took one another over.3. The United States House of Representatives has approved a cut in income tax rates, the first part of a package of tax cutting measures put forward by President Bush. The income tax reductions will amount to nearly 1 trillion dollars over ten years.4. The world's largest maker of computer chips, Intel, has announced job cuts after a fall in demand for its products. Intel said it expected its revenue in the first quarter of this year to fall by a quarter than the same period last year. The California-based company plans to reduce its 85,000-strong work force by 5,000.5. The European Union has imposed further restrictions on the movement of live-stock after a case of foot-and-mouth disease was confirmed in France. The United States and Canada have issued temporary bans on the import of all animal produce from EU countries.B1. Foreign exchange rates:1 dollar = 1.733 German marks= 126.9 Japanese yen1 pound =1.624 dollarsShare IndexDow Jones (up to) 6,783 (+45)London’s 100 (up to) 4,390 (+20)Nikkie closed2. Share Index:Dow Jones 10,116 (+96)Standrd and Poor’s 500 1,254 (+6)NASDAQ: (-1.5%)3. Share Index:Dow Jones 8,094 ( - 66 )NASDAQ 1,662 (- 3 )FT100 ( -36 )CAC Quarante ( -33, -1% )DAX ( -1% )4. Most active stocks:Cable and Wireless HKT up $ 0.45HSBC down $ 0.50Hutchison down $ 0.50Shanglongkai Property up $ 2.25China Telecom down $ 1.50Chang Kong down $ 0.25Pacific Century Cyberworlds down $ 0.10CCT Telecom down $ 0.275New World CyberBase down $ 0.075Hanong Holdings down $ 0.25Gold prices:Hong Kong gold: HK$ 2,670London gold: US $ 2895. Earnings:Philips Electronics (last year): $ 2.4 billion ($ 300 million)Royal Dutch Shell (4th quarter): $ 3.6 billionElectronic Data Systems (4th quarter): $ 0.70 per share ( $ 0.02 up) Tapescripts:1. The dollar is trading at one German mark seventy-three point three and at 126.9 Japanese yen. The pound buys one dollar sixty-two point four. In New York, the Dow Share Index closed 45 higher at 6,783. Earlier London's 100 Share Index ended 20 higher at 4,390. In Tokyo, the Nikkei Share Index is closed for a holiday.2. The Dow Jones Industrial Average closed up 96 points at 10,116. The Standard and Poor's 500 Index gained 6 points to close at 1,254. But the NASDAQ Index lost 1.5% as high technology and Internet stocks were battered.3. Right now the Dow is down another 66 points at 8,094; the NASDAQ Composite down 3 points at 1,662. Turning to Europe's major markets: London stocks were hitby a wave of profit taking after five straight record closes; the FT 100 Index down 36 points; Paris seeing losses as well, the CAC quarante down 33 points or 1%; and Frankfurt's DAX also fell 1% after briefly moving into record territory.4. The Hang Seng Index closed down 89 points at 3,521. The turnover was 7.71 billion dollars. Now look at the ten most active stocks. Cable and Wireless HKT up 45 cents, HSBC holdings down 50 cents, Hutchison down 50 cents, Shanglongkai Property up $2.25, and China Telecom down $1.50, Chang Kong up 25 cents, Pacific Century Cyberworlds down 10 cents, CCT Telecom down 27.5 cents, New World Cyberspace down 7.5 cents, and Hanong Holdings down 25 cents. The Hang Seng Index future for November and December were all down. Hong Kong gold closed at 2,670 Hong Kong dollars, and London gold is trading at 289 U.S. dollars.5. Consumer electronics maker Philips Electronics reported a lower than expected profit for last year. The company made about $2.4 billion, more than $300 million below estimates. Oil company Royal Dutch Shell posted its earnings. It made roughly a $3.6 billion profit for its fourth quarter. That was essentially in line with Street expectations. Electronic Data Systems also reported its fourth quarter numbers last night. It posted a 70-cent profit per share, two cents better than expectations.Part II News reportsASummary:This news report is about Forbes's "Super 100 Global" list.Answer the questions:1. Which of the following corporations are the top five on Forbes's list? Mark their ranks.2 Citigroup4 HSBC Banking Company-- BP-Amoco5 Daimler-Chrysler1 General Electric Corporationn Microsoft3 Bank of America2. How are the companies ranked?The companies are ranked with a composite formula, which includes total sales, profits, assets and market capitalization, or the total value of their stock.3. How are the 100 companies distributed?46 in the United States, 54 in Europe and Japan.4. Why were none of the Internet-related firms included in the list?Because most of the Internet-related firms have little or no profits so far. Tapescripts:For the second year in a row, the General Electric Corporation is ranked number one in an annual survey of the 100 most powerful corporations in the world.The survey, compiled and published by Forbes business magazine, shows General Electric of the United States ranked number one, followed in second and third placeby the U.S. banking and financial services giants Citigroup and Bank of America. In fourth and fifth place are the British-based HSBC Banking Company and Daimler-Chrysler, the German-American auto-company. The companies are ranked with a composite formula, which includes total sales, profits, assets and market capitalization, or the total value of its (their) stock. What the magazine calls its "Super 100 Global" list are 46 companies based in the United States and 54 in Europe and Japan.Mike Ozanian, the Forbes editor who compiled the list, says there is a growing trend of international mergers and acquisitions, citing companies such as Daimler-Chrysler and BP-Amoco, the Anglo-American Oil Company. Mr. Ozanian says that despite the huge capitalizations of many Internet-related firms, none were included because most have little, if any, profits -- at least not yet.BSummary:This news report gives us a general picture of the U.S. stock market. It also presents some analysts' views on the market.Statements:1. The Dow Jones Industrial Average went up less than one percent, to 10,546.2. An analyst said that sales growth at Intel could be stronger than expected.3. Retail stocks gained on stronger-than-expected sales because of the Thanksgiving holiday shopping season.4. Sales of existing homes fell a steep 3.9% in October, their second monthly decline.5. According to investment strategist Alan Skrainka, this is a very good entry point fora long-term investor to get into the market.Tapescript:U.S. stock prices were mixed on Monday, with the "blue-chips" in a rally mode. But volume was only moderate after a holiday-shortened week last week, showing lingering uncertainty among investors.The Dow Jones Industrial Average went up 75 points, less than one percent, to 10,546. The S & P 500 Index gained 7 points. But the NASDAQ Composite backed off an early rally, taking a loss of almost one percent on weakness in selected technology stocks.The Dow Industrials actually got a boost from their technology components. Shares of Intel traded higher after an analyst said sales growth at the leading computer chip-maker could be stronger than expected. Microsoft stock also edged higher. Retail stocks gained on stronger-than-expected sales over the Thanksgiving weekend, as the holiday shopping season got underway.However, analysts caution the retail picture is still clouded because many stores offered bargains to attract shoppers. Experts worry that higher oil prices and interest rates will make this a less than merry Christmas season for U.S. merchants.The latest on the U.S. economy points to slower growth. Sales of existing homes fell a steep 3.9 percent in October, their second monthly decline.Many analysts think uncertainty over the economy makes it increasingly likely that the major stock averages will close lower for the year. But investment strategist AlanSkrainka says the longer-term looks better."No one can guess what will happen to the market over the next month. But over the long-term, we think the market looks very good. If you're a long-term investor, this is a very good entry point for getting into the market because this is what you've been waiting for. All the fear and uncertainty in the marketplace is setting us up for some very good values in the market."Part III V oice mail may cost company’s businessAJud Jessup (TakeCare HMO): …personalized service…”high service”…getting a recording…efficient…cost effective……individual problems….Stanley Plogue (Plogue Research): …a fourth…let out…voice mail system…given up…Sandy hale (Pacific Bell):… bottom line…costs…more efficient…customer service operations…a valuable tool.B1. T2. T3. F4. F5. T6. F7. F8. T9. T 10. T C3. Five years ago, people were wary of voice-mail.4. TakeCare used a funny voice-mail message in its advertisements.6. V oice-mail decreases contact between customers and companies.7. The problem is not the technology, but the voice-mail menus.Part IV Business jargonA1. …language shorthand….2. …overuse business jargon…a negative effect…3. …a low opinion…management jargon…a third…a lack of confidence…one in five …untrustworthy…cover something up.4. …an effective boss…can easily understand…of management jargon.B1. T2. T3. F4. F5. FC1. blue-sky thinking: imagine new or different ways of doing things2. get our ducks in a row: have everything arranged efficiently3. brain dump: tell everything you know about a particular subject4. think outside the box: be creative in how you think about problems5. the helicopter view: an overview6. a heads up: a warning7. that’s a real no-brainer: that’s simple。
《商务英语综合教程》 Unit (3)
● A company decides the
of employees they are looking
to hire and the
they require of these employees.
● The company tries to reach a pool of candidates through
1. candidate A. an elaborate and systematic plan of action
2. recruitment
B. any distinct time period in a sequence of events
3. strategy
C. someone who is considered for something (for an office or prize or honor, etc.)
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
Teaching Objectives
• 1. to learn positions in organizations and their corresponding qualities required;
● Using LinkedIn
●
● Interview Process
●
Matching
Please match the vocabulary on column A with the corresponding English meanings on column B.
Column A
Column B
• 2. to learn the types and steps of recruiting and hiring;
商务英语谈判unit 3 Receiving Guests
8. 吃中国餐时先上冷盘，主菜和汤随后上。 Cold dishes are starters at a Chinese dinner. Main courses and soup come later.
9. Glad you could make it today.
10. They toasted the signing of the new agreement.
11. Let’s drink to our friendships.
12. We have pleasure in inviting you to our tonight’s reception party.
Unit 3 Receiving Guests
9. 您能告诉我这是什么菜吗？这是烤鸭，是本地的特色菜。 Could you tell what this is ? It is roast duck, specialty of this region.
10. 我们都应该承认这些文化差异，尊重这些差异，以免产 生以解，这很重要。 It is important for all of us to acknowledge and respect these cultural differences in order to avoid misunderstanding.
5. 圆圆的月亮象征着圆满，进而象征着家庭团聚。 The round moon is a symbol for completeness, and by extension, family reunion.
Unit 3 Receiving Guests
《商务英语3》1-2单元对话、课文中英对照
Unit 1 A New Job新工作Listening and speaking 1听对话，了解公司选择招聘人员的规则，为面试做充分的准备。
Maggie is in a job interview, talking about her work experiences with Howard Marx, the HR Director of ABC Dataweb.(麦琪在进行面试，与ABC数据网公司人力资源总监霍华德•马克思谈论她的工作经历。
)Howard：Morning, Maggie. My name is Howard Marx and I am responsible for your recruitment and training here at ABC Dataweb. Could you talk briefly about your career development?霍华德：早上好，麦琪, 我是霍华德•马克思，负责ABC数据网公司的招聘和培训。
能简单的谈谈你的职业发展经历吗？Maggie：Sure, Mr. Marx. Thanks for giving me this opportunity. Well, my first job was in Flat Earth Mechanics. I started with it in 2010 and I worked in the office at the beginning, but soon moved to the sales department. I knew then that I was born to be a saleswoman! So I was promoted to the position of sales manager in about two years.麦琪：好的，马克思先生。
非常感谢您能给我这个机会。
商务职场英语 Unit 3 上海外语教育出版社 含课后答案
a In pairs, discuss the questions.
1. Of the advertisements that you saw on your way here today, which caught your attention most? 2. What elements of an advertisement appeal to you—image? color? language? design? humor?
persuade classmates to buy your product or service. Use the language suggestions below.
Speaker: Companies advertise their products for three main reasons. The first reason is simply to inform the public that a particular product or service exists. This type of advertisement gives factual information about a product, provides price details and information about any special offers. This is called informative advertising and it concentrates on just giving the essential details. It’s often used to give information about household products that people buy regularly. The second type is persuasive advertising and its function is to convince people to buy a product or service. The advertisement tries to achieve this by telling people that the product or service will bring beneficial changes to their lives. This often happens with cosmetic products where a person is persuaded that a certain face cream will rid them of wrinkles and make their skin look fresh
新编商务英语第三册wordstudy参考答案
新编商务英语第三册wordstudy参考答案第一篇：新编商务英语第三册word study参考答案Unit 3 Word study 1.bid a.The valuable vase will go to the person who bid the highest price for it.那个贵重的花瓶被出价最高的那个人买走了。
b.We offered 200 pounds at the auction for that painting, but another man bid against us.在拍卖行我们出200磅买那幅画，但是另一个男人和我们竞价。
c.Our firm is bidding for the contract for the construction of the new expressway.我们公司正在投标争取建设新高速公路的合同。
d.A number of companies have submitted bids to buy the supermarket chain.许多公司投标购买这家超市连锁店。
2.signala.Both companies have signaled their willingness to establisha long-term partnership.两家公司表达了想建立长期合作关系的愿望。
b.The policeman signaled that the traffic should move forward slowly.警察示意车流应该慢行。
c.The opinion poll is a clear signal to the President that the voters do not support his foreign policy.民意测验向总统发出了一个明确的信息，选民不支持他的外交政策。
3.implementa.We decided to implement the committee’s suggestions in full.我们决定完全执行委员会的建议。
商务英语阅读3 Unit 3 Text A
Related Background Information
影响(influences) 谈判失败恐伤世界经济 世界经济形势动荡，面临所谓“3F”危机，即金融危机 financial crisis 能源危机 fuel crisis 和粮食危机food crisis 。普遍认为，在当前形势下，达成一项全面的多哈回合贸 易协议会给世界经济注入活力，有利于使经济摆脱目前困 境。 世贸组织总干事拉米21日在此次部长级会谈开始时估计，多 哈回合协议如达成将大大促进贸易发展，每年会为全球经 济带来500亿到1000亿美元的收益。
共和党维护大资本家利益，主张贸易自由主义（
trade liberalization）；
民主党维护中小资产阶级利益，倾向贸易保护主义（
trade protectionism）。
Related Background Information
奥巴马希望“均衡贸易”
奥巴马表示欢迎与中国贸易，但中国需守规 则，且在世界均衡发展中扮演积极角色。他实际 建议中国发展内需(domestic demand)，提高内需 占GDP比重(proportion)。减少对美出口，减低美 劳工阶层失业。 “中国正崛起，她不会停止，中国人既不是我们 的敌人也不是朋友，他们是竞争者。”——奥巴 马
Related Background Information
Doha Negotiation多哈回合谈判 多哈回合贸易谈判(Doha Round of World Trade Talks ，or Doha Round negotiations)又称多哈发展议程 ，是世界贸易组织于 2001年11月在卡塔尔首都多 哈举行的世界贸易组织第四次部级会议 ( ministerial conference)中开始的新一轮多边贸易 谈判( multilateral trade negotiation)。议程原定于 2005年1月1日前全面结束谈判，但至2005年底为 止仍未能达成协议，最终于2006年7月22日世界贸 易组织总理事会的批准下正式中止。
新世纪商务英语第二版阅读教程3 王立非课文译文
新世纪商务英语第二版阅读教程3 王立非课文译文全文共10篇示例，供读者参考篇1Title: A Trip to the ZooHi everyone, I'm going to tell you about this really cool story from our English textbook. It's about a man named Wang Lifai who went to the zoo with some of his friends. Let me tell you all about it!So, Wang Lifai and his friends decided to visit the zoo on a sunny day. They were all excited to see all the different animals and have a fun time together. They saw lions, tigers, monkeys, penguins, and so many other animals. Wang Lifai was especially interested in the pandas because they are so cute and cuddly.While they were walking around the zoo, they also saw some elephants. One of Wang Lifai's friends tried to take a picture of the elephants, but they were moving around too much. It was really funny to watch!After walking around for a while, Wang Lifai and his friends decided to take a break and have some ice cream. They sat downat a bench and enjoyed their treats while watching the birds flying around.As they were leaving the zoo, Wang Lifai felt happy and grateful for the wonderful day he had spent with his friends. He couldn't wait to come back again and see more animals.I hope you all enjoyed the story as much as I did. It's always fun to go on adventures and make memories with friends. Thanks for listening!篇2Title: My Translation of Wang Lifei's Text in New Century Business English 2nd Edition Reading Tutorial 3Hey guys! Today I'm going to share with you my translation of the text written by Wang Lifei in the New Century Business English 2nd Edition Reading Tutorial 3. Let's get started!In the text, Wang Lifei talks about how we can improve our listening skills in English. He gives us some tips on how to do this. First, he says we should focus on understanding the main idea of what someone is saying. This means we don't have to understand every single word, but we should try to get the general meaning.Next, Wang Lifei tells us to pay attention to the context of a conversation. This means we should think about the situation and the people involved to help us understand what is being said. For example, if someone is talking about buying a car, we can guess that they are talking about different car models and prices.Another tip Wang Lifei gives us is to listen for key words and phrases. These are words that are important for understanding the main idea of a conversation. For example, if someone says "deadline" or "budget", we know that they are talking about important things that need to be done.Wang Lifei also suggests that we practice listening to different accents and speeds of English. This can help us become better at understanding different types of English speakers. Finally, he advises us to listen to English as much as possible, like watching movies or listening to music.Overall, I think Wang Lifei's tips are really helpful for improving our listening skills in English. I hope you guys find them useful too! Thanks for listening to my translation, and I'll see you guys next time! Bye bye!篇3Title: Reading Tutorial of New Century Business English Second Edition Unit 3 Translated by Wang LifeiHey guys! Today, I'm going to tell you about a cool article from the New Century Business English Second Edition Unit 3. This article is translated by Wang Lifei, and it's super interesting!The article talks about the importance of building beneficial relationships in business. It says that in today's world, it's crucial to have strong connections with people in order to be successful. Whether it's with your colleagues, clients, or suppliers, having good relationships can help you achieve your goals.The article also gives some tips on how to build and maintain these relationships. It says that you should always be honest and trustworthy, and show respect to others. You should also be a good listener, and take the time to understand other people's perspectives.In addition, the article talks about the importance of communication skills in business. It says that being able to communicate effectively is key to building strong relationships. Whether it's through face-to-face conversations, phone calls, or emails, you need to be able to express yourself clearly and professionally.Overall, this article is a great reminder of how important it is to cultivate good relationships in business. So remember, always be kind, honest, and respectful to others, and you'll be on your way to success!That's all for today, guys. I hope you enjoyed my summary of this article from the New Century Business English Second Edition Unit 3. Stay tuned for more fun and educational content!篇4Title: My Adventure with New Century Business English 3Hi everyone, I'm so excited to share with you my experience reading the text "Wang Lipei" in the New Century Business English 3 textbook. It's a super cool story about a guy named Wang Lipei who works as a timber merchant in China. Let me tell you all about it!So, Wang Lipei is a really smart dude who knows how to do business like a pro. He has to deal with a lot of challenges in his job, like negotiating deals, handling shipments, and keeping his customers happy. But he's always up for the challenge and manages to succeed in the end.One day, Wang Lipei receives a call from a customer who wants to order a large quantity of timber. He has to act fast and make sure everything goes smoothly. With his quick thinking and excellent communication skills, he is able to secure the deal and make sure the shipment arrives on time.But things don't always go as planned for Wang Lipei. He faces some tough situations, like when a shipment gets delayed or when a customer is unhappy with the quality of the timber. But Wang Lipei doesn't give up - he works hard to resolve the problems and make things right.In the end, Wang Lipei's dedication and hard work pay off. He gains the trust and respect of his customers, and his business continues to thrive. He proves that with determination and perseverance, anyone can succeed in the world of business.I had so much fun reading about Wang Lipei's adventures, and I learned a lot about business and how to handle challenges.I can't wait to see what other exciting stories are waiting for me in the New Century Business English 3 textbook!That's all for now, guys. Thanks for listening to my story! Bye!篇5Title: My Reading of New Century Business English 2 Reading Course 3 by Wang LifeiHello everyone! Today I want to share with you my thoughts on the reading text from the New Century Business English 2 Reading Course 3 by Wang Lifei. The text is about the importance of networking in the business world, and how it can help us achieve success.In the text, the author talks about how networking can help us make important connections with others in our field. By building relationships with people in the industry, we can learn new skills, gain valuable advice, and even find new job opportunities. Networking is like making new friends, but with a professional twist!The author also mentions the power of social media in networking. Platforms like LinkedIn allow us to connect with professionals all over the world, and showcase our skills and experience. It's like having a virtual business card that can open doors to new opportunities.I think the text is really inspiring and motivating. It reminds me that networking is not just about making connections, but also about building relationships and helping each othersucceed. It's a valuable skill that can benefit us in both our personal and professional lives.Overall, I really enjoyed reading this text from the New Century Business English 2 Reading Course 3. It's a great reminder of the importance of networking in the business world, and I can't wait to put what I've learned into practice. Thank you for listening to my thoughts!篇6Title: My Translation of "New Century Business English Second Edition Reading Tutorial 3" by Wang LiflyHello everyone! Today I want to share with you my translation of the text from "New Century Business English Second Edition Reading Tutorial 3" by Wang Lifly. It was a really cool text about business and it taught me a lot of new words and phrases. So here goes my translation:The text starts by talking about how global companies are increasingly using the internet to do business. It says that the internet has changed the way people buy and sell products all over the world. The text mentions that the internet has made it possible for companies to advertise and sell their productsonline, which is really convenient for both the companies and the customers.Next, the text talks about how companies can use social media to promote their products. It says that social media platforms like Facebook, Twitter, and Instagram are great tools for businesses to connect with their customers and build brand awareness. The text also mentions that companies can use online advertising to reach a larger audience and increase their sales.The text then goes on to discuss the importance of customer service in business. It says that companies need to provide excellent customer service in order to keep their customers happy and loyal. It also mentions that companies should listen to their customers' feedback and make changes to their products or services based on that feedback.Overall, I really enjoyed reading this text and learning about how the internet has changed the way companies do business. It was a great lesson in English and I can't wait to read more texts like this in the future!That's my translation of the text from "New Century Business English Second Edition Reading Tutorial 3" by Wang Lifly. I hope you found it helpful and interesting. Thank you for reading!篇7Title: Translating Mr. Wang Li Fei's Text in New Century Business English Second Edition Reading Course 3Hi everyone! Today I'm going to share with you the translation of a text written by Mr. Wang Li Fei in the New Century Business English Second Edition Reading Course 3. Let's dive right into it!The text talks about the importance of communication in the business world. According to Mr. Wang, communication is like a bridge that connects people and ideas. Without good communication, businesses can't succeed.He also emphasizes the need for clear and effective communication. This means using simple language, avoiding jargon, and being concise in our messages. Mr. Wang believes that when we communicate effectively, we can build trust with our colleagues and clients, and ultimately achieve our goals.In addition, Mr. Wang highlights the role of cultural differences in communication. He encourages us to be aware of cultural nuances and to be respectful of other people's customs and traditions. By understanding and embracing diversity, wecan strengthen our relationships and create a more harmonious work environment.Overall, Mr. Wang's text reminds us that communication is key in the business world. By honing our communication skills and being mindful of cultural differences, we can overcome challenges, foster collaboration, and drive success in our professional endeavors.That's all for today! I hope you found this translation helpful. Remember, communication is the key to success in business! Bye for now!篇8The story is about a businessman named Mr. David who is very busy with his work. He always goes to work early in the morning and comes home late at night. He doesn't have much time to spend with his family or friends.One day, Mr. David's friend, Mr. Smith, invited him to go fishing. Mr. David was hesitant at first because he was very busy, but Mr. Smith reminded him that it's important to take time off from work and enjoy life. So, Mr. David finally agreed to go fishing with him.While they were fishing, Mr. David realized how relaxing and refreshing it was to be away from work and out in nature. He caught some fish, laughed with his friend, and forgot about all his worries. He even made a promise to himself to spend more time with his loved ones and take breaks from work more often.After the fishing trip, Mr. David felt happier and more balanced. He learned that it's important to work hard, but it's also important to take breaks and enjoy life. From then on, he made sure to make time for his family and friends, and he felt much happier and fulfilled.So, the moral of the story is to work hard, but also remember to take breaks and enjoy life. It's important to find a balance between work and leisure to live a happy and fulfilling life.篇9Title: A Day in the Life of Wang Li FeiHi guys! Today I'm gonna tell you all about a story from the New Century Business English Reading Tutorial 3. It's about our friend Wang Li Fei and his daily routine.In the morning, Wang Li Fei gets up early at 6 o'clock. He brushes his teeth, washes his face, and gets dressed for the day. Then he has breakfast with his family before heading off to work.At work, Wang Li Fei is a busy man! He has a lot of meetings with clients and colleagues. He discusses business strategies, makes important decisions, and solves problems. He works hard to make sure everything runs smoothly.During lunchtime, Wang Li Fei likes to go out to eat with his co-workers. They chat and laugh together, and it's a nice break from the busy day.In the afternoon, Wang Li Fei continues his work. He checks emails, makes phone calls, and prepares reports for his boss. He is always focused and diligent in his work.After work, Wang Li Fei likes to relax at home. He enjoys watching TV, reading books, or going for a walk in the park. He also spends time with his family and friends, which is important to him.Overall, Wang Li Fei is a hardworking and dedicated businessman. He enjoys his work and values his relationships with others. We can all learn a lot from his positive attitude and strong work ethic.That's all for today, guys! I hope you enjoyed learning about Wang Li Fei's daily routine. Stay tuned for more fun stories from the New Century Business English Reading Tutorial 3! Bye for now!篇10Title: My Translation of Wang Lifei's Text in New Century Business English Second Edition Reading Tutorial 3Hey guys, today I'm going to share with you my translation of Wang Lifei's text in the New Century Business English Second Edition Reading Tutorial 3. This text is all about international trade and the importance of communication in business, so grab your pens and notebooks and let's get started!The text starts off by talking about how international trade has become an essential part of the modern world. It mentions how businesses from different countries have to communicate with each other to ensure smooth transactions. This is super important because without communication, misunderstandings can happen, and that could lead to problems in the business relationships.Wang Lifei then goes on to talk about the different ways businesses can communicate with each other. She mentionsface-to-face meetings, phone calls, emails, and video conferences as some of the common ways of communication. Each of these methods has its own advantages and disadvantages, so it's important for businesses to choose the right one based on their needs.The text also highlights the importance of language skills in international trade. Wang Lifei emphasizes that knowing the language of your trading partner can make a huge difference in how successful your business dealings are. She encourages readers to learn new languages and improve their communication skills to succeed in the global business world.Overall, Wang Lifei's text gives us valuable insights into the world of international trade and the role of communication in business. It's a great reminder for us to always prioritize effective communication in our business dealings to ensure success and build strong relationships with our international partners. So let's keep practicing our language skills and communication abilities to thrive in the competitive world of global trade!。
新编剑桥商务英语unit-3精选全文 (2)
Speaking: Discussing a schedule
Vocabulary: Types of business
Here are three different ways to start your own business. Work in pairs and think of one advantage and one disadvantage for each approach.
• Sale trader you are self-employed and set up the business on your own.
• Partnership you are self-employed and start the business with another person. You are both equally liable.
set up concept charge launch
branch out growth fee
But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn’t suit people who don’t want to follow the system. William Ewbank, the head of franchise sales at Domino’s Pizza, says, ‘If you’re massively entrepreneurial this isn’t for you. It’s a discipline, a club with rules. There is some independence --- our franchisees can charge their own prices although we’re strict on menu content. It’s running a business with help.’
step by step3000第三册unit3答案及原文
英语专业学生经典的听力材料Unit 3 World News: Economic DevelopmentsPart I Warming upA1. Who have been meeting in Hong Kong today to discuss the outlook for the global economy?Central Bank governors from more than a dozen countries.2. What does UNCTAD say about the worldwide total of foreign investment?It grew by 40% last Year to more than 600 billion dollars.3. Who has approved a cut in income tax rates?The United States House of Representatives.4. Who has announced job cuts after a fall in demand for its products? IntelWhat is its plan?To reduce its workforce by5,000.5. What decisions have been made by EU, the U.S. and Canada after a case offoot-and-mouth disease was confirmed in France?EU has imposed further restrictions on the movement of livestock.The U.S. and Canada have issued temporary bans on the import of animal produce from EU.Tapescript:1. Central Bank governors from more than a dozen countries have been meeting in Hong Kong today. One subject they likely discussed is the outlook for the global economy because of the U. S. slowdown and Japan's struggling recovery. Another topic they may have discussed is how to strengthen financial markets in emerging economies in Asia and elsewhere.2. A United Nations' report says the worldwide total of foreign investment grew by nearly 40% last year to more than 600 billion dollars. The report by the UN Conference on Trade and Development, UNCTAD says most of it took place between developed countries as big companies took one another over.3. The United States House of Representatives has approved a cut in income tax rates, the first part of a package of tax cutting measures put forward by President Bush. The income tax reductions will amount to nearly 1 trillion dollars over ten years.4. The world's largest maker of computer chips, Intel, has announced job cuts after a fall in demand for its products. Intel said it expected its revenue in the first quarter of this year to fall by a quarter than the same period last year. The California-based company plans to reduce its 85,000-strong work force by 5,000.5. The European Union has imposed further restrictions on the movement oflive-stock after a case of foot-and-mouth disease was confirmed in France. The United States and Canada have issued temporary bans on the import of all animal produce from EU countries.B1.Foreign exchange rates:1 dollar = 1.733 German marks= 126.9 Japanese yen1 pound =1.624 dollarsShare IndexDow Jones (up to) 6,783 (+45)London’s 100 (up to) 4,390 (+20)Nikkie closed2. Share Index:Dow Jones 10,116 (+96)Standrd and Poor’s 500 1,254 (+6)NASDAQ: (-1.5%)3. Share Index:Dow Jones 8,094 ( - 66 )NASDAQ 1,662 (- 3 )FT100 ( -36 )CAC Quarante ( -33, -1% )DAX ( -1% )4. Most active stocks:Cable and Wireless HKT up $ 0.45HSBC down $ 0.50Hutchison down $ 0.50Shanglongkai Property up $ 2.25China Telecom down $ 1.50Chang Kong down $ 0.25Pacific Century Cyberworlds down $ 0.10CCT Telecom down $ 0.275New World CyberBase down $ 0.075Hanong Holdings down $ 0.25Gold prices:Hong Kong gold: HK$ 2,670London gold: US $ 2895. Earnings:Philips Electronics (last year): $ 2.4 billion ($ 300 million)Royal Dutch Shell (4th quarter): $ 3.6 billionElectronic Data Systems (4th quarter): $ 0.70 per share ( $ 0.02 up)Tapescripts:1. The dollar is trading at one German mark seventy-three point three and at 126.9 Japanese yen. The pound buys one dollar sixty-two point four. In New York, the Dow Share Index closed 45 higher at 6,783. Earlier London's 100 Share Index ended 20 higher at 4,390. In Tokyo, the Nikkei Share Index is closed for a holiday.2. The Dow Jones Industrial Average closed up 96 points at 10,116. The Standard and Poor's 500 Index gained 6 points to close at 1,254. But the NASDAQ Index lost 1.5% as high technology and Internet stocks were battered.3. Right now the Dow is down another 66 points at 8,094; the NASDAQ Composite down 3 points at 1,662. Turning to Europe's major markets: London stocks were hit by a wave of profit taking after five straight record closes; the FT 100 Index down 36points; Paris seeing losses as well, the CAC quarante down 33 points or 1%; and Frankfurt's DAX also fell 1% after briefly moving into record territory.4. The Hang Seng Index closed down 89 points at 3,521. The turnover was 7.71 billion dollars. Now look at the ten most active stocks. Cable and Wireless HKT up 45 cents, HSBC holdings down 50 cents, Hutchison down 50 cents, Shanglongkai Property up $2.25, and China Telecom down $1.50, Chang Kong up 25 cents, Pacific Century Cyberworlds down 10 cents, CCT Telecom down 27.5 cents, New World Cyberspace down 7.5 cents, and Hanong Holdings down 25 cents. The Hang Seng Index future for November and December were all down. Hong Kong gold closed at 2,670 Hong Kong dollars, and London gold is trading at 289 U.S. dollars.5. Consumer electronics maker Philips Electronics reported a lower than expected profit for last year. The company made about $2.4 billion, more than $300 million below estimates. Oil company Royal Dutch Shell posted its earnings. It made roughly a $3.6 billion profit for its fourth quarter. That was essentially in line with Street expectations. Electronic Data Systems also reported its fourth quarter numbers last night. It posted a 70-cent profit per share, two cents better than expectations.Part II News reportsASummary:This news report is about Forbes's "Super 100 Global" list.Answer the questions:1. Which of the following corporations are the top five on Forbes's list? Mark their ranks.2 Citigroup4 HSBC Banking Company-- BP-Amoco5 Daimler-Chrysler1 General Electric Corporationn Microsoft3 Bank of America2. How are the companies ranked?The companies are ranked with a composite formula, which includes total sales, profits, assets and market capitalization, or the total value of their stock.3. How are the 100 companies distributed?46 in the United States, 54 in Europe and Japan.4. Why were none of the Internet-related firms included in the list?Because most of the Internet-related firms have little or no profits so far. Tapescripts:For the second year in a row, the General Electric Corporation is ranked number one in an annual survey of the 100 most powerful corporations in the world.The survey, compiled and published by Forbes business magazine, shows General Electric of the United States ranked number one, followed in second and third place by the U.S. banking and financial services giants Citigroup and Bank of America. In fourth and fifth place are the British-based HSBC Banking Company andDaimler-Chrysler, the German-American auto-company. The companies are ranked with a composite formula, which includes total sales, profits, assets and market capitalization, or the total value of its (their) stock. What the magazine calls its "Super 100 Global" list are 46 companies based in the United States and 54 in Europe and Japan.Mike Ozanian, the Forbes editor who compiled the list, says there is a growing trend of international mergers and acquisitions, citing companies such as Daimler-Chrysler and BP-Amoco, the Anglo-American Oil Company. Mr. Ozanian says that despite the huge capitalizations of many Internet-related firms, none were included because most have little, if any, profits -- at least not yet.BSummary:This news report gives us a general picture of the U.S. stock market. It also presents some analysts' views on the market.Statements:1. The Dow Jones Industrial Average went up less than one percent, to 10,546.2. An analyst said that sales growth at Intel could be stronger than expected.3. Retail stocks gained on stronger-than-expected sales because of the Thanksgiving holiday shopping season.4. Sales of existing homes fell a steep 3.9% in October, their second monthly decline.5. According to investment strategist Alan Skrainka, this is a very good entry point fora long-term investor to get into the market.Tapescript:U.S. stock prices were mixed on Monday, with the "blue-chips" in a rally mode. But volume was only moderate after a holiday-shortened week last week, showing lingering uncertainty among investors.The Dow Jones Industrial Average went up 75 points, less than one percent, to 10,546. The S & P 500 Index gained 7 points. But the NASDAQ Composite backed off an early rally, taking a loss of almost one percent on weakness in selected technology stocks.The Dow Industrials actually got a boost from their technology components. Shares of Intel traded higher after an analyst said sales growth at the leading computerchip-maker could be stronger than expected. Microsoft stock also edged higher. Retail stocks gained on stronger-than-expected sales over the Thanksgiving weekend, as the holiday shopping season got underway.However, analysts caution the retail picture is still clouded because many stores offered bargains to attract shoppers. Experts worry that higher oil prices and interest rates will make this a less than merry Christmas season for U.S. merchants.The latest on the U.S. economy points to slower growth. Sales of existing homes fell a steep 3.9 percent in October, their second monthly decline.Many analysts think uncertainty over the economy makes it increasingly likely that the major stock averages will close lower for the year. But investment strategist Alan Skrainka says the longer-term looks better."No one can guess what will happen to the market over the next month. But over the long-term, we think the market looks very good. If you're a long-term investor, this isa very good entry point for getting into the market because this is what you've been waiting for. All the fear and uncertainty in the marketplace is setting us up for some very good values in the market."Part III Voice mail may cost company’s businessAJud Jessup (TakeCare HMO): …personalized service…”high service”…getting a recording…efficient…cost effective……individual problems….Stanley Plogue (Plogue Research): …a fourth…let out…voice mail system…given up…Sandy hale (Pacific Bell):… bottom line…costs…more efficient…customer service operations…a valuable tool.B1. T2. T3. F4. F5. T6. F7. F8. T9. T 10. T C3. Five years ago, people were wary of voice-mail.4. TakeCare used a funny voice-mail message in its advertisements.6. V oice-mail decreases contact between customers and companies.7. The problem is not the technology, but the voice-mail menus.Part IV Business jargonA1.…language shorthand….2.…overuse business jargon…a negative effect…3.…a low opinion…management jargon…a third…a lack of confidence…one infive …untrustworthy…cover something up.4.…an effective boss…can easily understand…of management jargon.B1. T2. T3. F4. F5. FC1.blue-sky thinking: imagine new or different ways of doing things2.get our ducks in a row: have everything arranged efficiently3.brain dump: tell everything you know about a particular subject4.think outside the box: be creative in how you think about problems5.the helicopter view: an overview6. a heads up: a warning7.that’s a real no-brainer: that’s simple。
Unit+3+课文+译文+答案
Unit+3+课文+译文+答案Unit 3Dialogue: StockAnton y：What's up[1]?Mik e：I want to invest in stocks to make a quick buck[2].Anton y：Really? I'm trading also. So which company are you going to invest in? Mik e：I think Baidu looks promising, so I 'm going to put all my money in it and make a big profit.Anton y：What? All of your money? Don't put all your eggs in one basket[3]. You need to diversify your portfolio[4].Mike Really? Thanks for letting me know.Words and expressions:stock[st?k]n.股票,股份buck[b?k]n.（美）钱，元invest [in'vest]vt.& vi.投资；花费promising['pr?misi?]a. 有希望的,前途有望的diversify[dai'v?:sifai]vt. 使成形形色色,使多样化,使变化portfolio[p?:t'f?ulj?u]n.公文包；文件夹；证券投资组合[1]What's up?和“How are you doing?”“How's it going?”以及“What's new?”一样。
What's up?是美国人常说的寒暄语，一般认为是从黑人语言中而来，是很常用的打招呼方式。
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第三章市场营销
学习目标：
1、了解市场营销的定义
2、了解市场营销的组合策略
3、掌握市场细分和市场定位的方法
课文一
市场营销概述
大约十年以前，如果你问IBM的高层管理人员他们是做什么的，他们可能会回答：“我们销售电脑的硬件和软件。
”由于缺乏市场远见，以产品为中心的IBM 公司没有注重客户的需求。
因此，当客户需求改变的时候，IBM却没有进行相应的调整，公司的业绩也大幅度下滑。
到90年代初期，大企业的市场份额和蓝筹股价急剧下跌。
在这段经济低靡的时期，IBM进行了一场具有重大意义的改革：所有的高层管理人员在与重要客户面谈之后，将客户的问题和要求上报给公司。
其实，在计算机市场，客户不但要从公司购买电脑的硬件和软件，更重要的是他们需要购买到能解决大量信息技术问题的方案。
现在，如果你要IBM的管理人员给他们的业务下个定义，他们会告诉你：“我们为客户的任何问题提供解决方案。
”大公司营销策略的转变取得了巨大的成功。
那么，什么是市场营销呢？
市场营销的定义
美国市场营销协会将市场营销的定义为：计划和执行观念，商品和服务的构思，定价、促销和分销以便产生满足个人、组织和社会目标的交易的过程。
IBM的营销经理们如果想要取得好的销售成绩，他们必须要明白客户的需要就是他们的目标。
如果不遵循这一原则，他们生产出来的产品将一无是处，也无人问津。
“找到客户的需求并且尽力满足”就是市场营销的主旨，换句话说，就是要“找到一个市场，并为其服务。
”
市场营销组合策略
一旦确定了客户的需求，营销人员就应该尽力满足这些要求，有四点需要注意，第一，要求生产出合适的产品，这是物质基础。
要使产品能尽量接近客户的要求，企业就要通过改变现有产品类型、改进产品的特点和包装或用另一种方法来描述这个产品等方式生产出“量体裁衣”型的产品。
第二点是关于交付货物的整个体系：生产者必须及时将货物运至消费者可以购买到的地方。
第三点就是消费者可以通过广告被告知这个商品的用途，营销人员应该与客户沟通，并说服他们购买。
第四就是这个商品应该有一个合理的定价，既可以让消费者买得起，又能赢得市场竞争。
营销学家麦卡锡将以上四点归纳为四个“P”，即：产品、价格、渠道和促销。
1、产品
“产品”指的是与产品相关的所有因素，包括实物销售和提供的服务，产品生产必须基于客户的需求也必须与竞争对手相区别。
2、价格
尽管价格也是四项要素之一，但也应该作为一个单独内容来设定。
在现实生活中，不论是穷人还是富人，都对价格很敏感，因此，为了吸引客户和赢得竞争，企业通常会努力降低价格。
3、渠道
销售渠道指的是运送产品的方式，企业必须要找到一条经济、快速的渠道来销售产品，使得顾客在任何地点、任何时间都能够购买到他们想要的商品。
4、促销
促销是让产品和它的益处能被公众知晓，并鼓励消费者购买它。
常用的促销手段有广告、包装、宣传册和个人推销等。
随着改革的深入和经济的发展，管理人员们意识到长久的成功不在于生产，也不在于销售，而是必须首先要生产出能够满足客户需求的产品。
作为消费者，我们的需求也将受到企业更多地关注。
正是因为营销，我们将可以在任何方便的时间和地点购买到我们需要的商品。
课文二
市场选择
美国宝洁公司旗下有许多品牌的洗衣粉、洗手皂、香波、护肤品和一次性婴儿尿布，如：汰渍、舒肤佳、玉兰油、激爽、潘婷、海飞丝、沙宣和帮宝适等。
而且，宝洁公司在不同的跨国市场还有很多其他的品牌。
例如，它在拉丁美洲有16种不同品牌的洗衣产品，在欧洲、中东和非洲则有19种。
这些宝洁的品牌常常出现在同一家超市的货架上相互竞争。
为什么宝洁的同一类商品确有好几个品牌，而不是将所有的资源用来打造一个领军的品牌？因为，不同的消费者需要购买价值不同的商品，以洗衣产品为例，人们用洗衣产品来清洗衣服，但是他们还有别的要求，比如价格便宜、可以漂白、可以使衣服柔软或者具有一定的香味等。
这就把洗衣产品的消费者分为若干群体，每一个群体都有其特殊的要求。
市场细分
在这个纷繁复杂的世界里，没有任何一家公司会天真到想要满足所有人的全部需求，这也是一种无谓的野心。
营销人员早就意识到要想他们的努力有成效，并取得最后的成功，他们就必须要将一个或几个市场“化整为零”，这就是“细。