北京学位英语阅读理解模拟试题一

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北京学位英语阅读理解模拟试题一

31省市学位英语网特别提示：

请同学们在听完讲课或者掌握了答题方法后再做练习,你会觉得英语很容易。

一定要认真做作业，动手能力和举一反三的能力，是衡量一个人素质的重要因素，也是掌握好英语的关键。

Passage 1

Advertisement can be thought of “as the means of making known in order to buy or sell goods or services.” Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.

There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement. We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for the advertisement. However, if large-scale advertisement leads to increased demand, production costs are reduced, and the customer pays less. It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.

1. Advertisement is often used to _______.

A. deceive customers

B. increase production

C. arouse suspicion

D. push the sale

2. The word “media ” (in the first paragraph) includes_______

A. the press

B. television

C. radio

D. all of the above

3. Advertisement is mainly paid for by ________

A. the customer

B. the producer

C. increased sales

D. reduced prices

4. Advertisement can increase demand ________

A. all the time

B. in any circumstances

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B. in a growing market D. in a shrinking market

5. From the last sentence of this passage we conclude that________

A. businesses usually do not pay much for advertisement

B. businesses know well that advertisement could bring profits

C. advertisement could hardly convince people of the value of the goods

D. advertisement usually cost businesses large amounts of money

Passage 2

Almost every family buys at least one copy of a newspaper every day. Some people subscribe (订阅) to as many as two or three newspapers. But why do people read newspapers?

Five hundred years ago, news of important happenings---battles lost and won, kings or rulers overthrown (推翻) or killed---took months and even years to travel from one country to another. The news passed by word of mouth and was never accurate. Today we can read in our newspapers of important events that occur in far away countries on the same day they happen.

Apart from supplying news from all over the world, newspapers give us a lot of other useful information. There are weather reports, radio, television and film guides, book reviews, stories and, of course, advertisements. The bigger ones are put in by large companies to bring attention to their products. They pay the newspapers thousands of dollars for the advertising space, but it is worth the money, for news of their products goes into almost every home in the country. For those who produce newspapers, advertisements are also very important. Money earned from advertisements makes it possible for them to sell their newspapers at low price and still make a profit.

Newspapers often have information on gardening, cooking and fashion, as well as a small but very popular section on jokes and cartoons (漫画).

6. The habit of reading newspapers is ________

A. uncommon in the world

B. not popular in U.S.A

C. widespread in the world

D. founded among a few families

7. A few hundred years ago news did not _______

A. receive attention

B. travel fast

C. spread to other countries

D. take long to reach other countries 8. In the past, news was _______

A. sent by telegraph

B. passed from one person to another

C. sent by letter

D. sent by telephone

9. The money spent on advertisements is _______

A. wasted

B. not much

C. worthwhile

D. useless

10. The section on jokes and cartoons is ________

A. read only by children

B. of no value

C. not helpful

D. read by many