商务函电Unit 1Establishing Business Relations建立业务关系
外贸英语函电教程Unit 1 Establishing Business Relations
01 How to find the customers?
02 How to impress the customers? How to write an email to establish
03 business relations?
04 Language practice
products.
Focus on your unique selling points (USP) to impress Tip 7 your clients.
Activity 1 How to find the customers?
( ) a. I won’t bother to contact those customers who do not
Tip 5 Remember the KISS principle—keep it short and simple.
Activity 1 How to find the customers?
(√) a. I keep good records of all the potential customers to
Keep good records of all the potential clients whom Tip 6 you have contacted. Form a habit of making record of
your work, which increases your work efficiency.
Activity 1 How to find the customers?
Suppose you work for Dongguan Sun Industrial Co., Ltd. which mainly manufactures waterproof materials. You are required to find some new customers in the United States. What do you plan to do in order to find the contact information of potential customers? Tell your partner your ideas and agree on a list of possible ways of finding customers.
外贸函电unit one
Business English Correspondence •Establishing Trade RelationsDear Manager:You were recommended to our company by the Bank of China, New Y ork Branch, which told us that you export Chinese textiles and cotton piece goods.Our company imports general merchandise. We have been in business since 1935, and therefore have wide experience in all the lines we handle.Our bankers are Chase Manhattan Bank and the Hong Kong & Shanghai Banking Corporation of Hong Kong. They can provide you information about our business and finances.Please inform us of your trade terms and forward samples and product brochures. We look forward to a productive trade.Sincerely,Michael S. BarnwellManagerMSB/sh•bankers n.开户银行We now have pleasure in confirming that your bankers, The Westminster Bank Ltd., have accepted our Draft for US $6,000, payable within thirty days of sight. 我方高兴地确认，贵方开户行—西敏寺银行已对我方30天期限的6000美元的汇票予以承兑。
Unit 1商务英语函电
3. Your name was recommended/referred/given to us/me by … …将贵公司名称推荐给我方 Your name was referred to us by Gary Lloyd, the marketing director of Creative Ideas Advertising Co.. 创意点子广告公司的营销总监盖瑞.罗德将 贵公司名称介绍给我方。
1.4 商界朋友(Friends in business circles)
1.5 广告(advertisements) 1.6 展览会(Trade Shows) 1.7 互联网(Internet)
Part Two: Study of the Specimen Letters
Key Expressions of Letter 1
经由巴黎商会，我们得悉贵公司有兴 趣与我方进行贸易。
5. on the recommendation of 由……推荐（介绍）
On the recommendation of Harvey Co., we have learned with pleasure the name of your firm. 由哈维公司介绍，我方高兴的得 知贵公司的名称。
Letter (1)
Dear Manager:
You were recommended to our company by the Bank of China, New York Branch, which told us that you export Chinese textiles and cotton piece goods. Our company imports general merchandise. We have been in business since 1935, and therefore have wide experience in all the lines we handle. Our bankers are Chase Manhattan Bank and the Hong Kong & Shanghai Banking Corporation of Hong Kong. They can provide you information about our business and finances. Please inform us of your trade terms and forward samples and product brochures. We look forward to a productive trade. Sincerely,
商务函电lesson 1 2 3
Unit 1Establishing Business Relations建立业务关系背景介绍写信人通过如广播、电视、报纸、他人介绍、商务参赞处、交易会等渠道得知潜在交易人的名称、地址，了解到一点有关对方的经营范围，购买意图，写信给对方希望建立业务关系，同时介绍一下自己的购买意图、经营范围，表达与对方合作的希望与要求。
写作要点及要求这类信函通常包括：开头：1）说明自己的消息来源;2) 表达建立业务关系的希望;正文：3) 自我介绍：包括自己公司，经营范围等；4) 介绍公司资信情况：5）表达要求;结尾：6) 期望；此部分其实是客套话，一般是表示希望对方早日回信，听到对方的好消息等。
回信要点：同意建立业务关系的回信：开头：1）收到来信：2）表示愿意建立业务关系；正文：3）对对方信中提及的要求或问题给予答复；4）做自我介绍；结尾：5）期望：可以做生意，或收到具体询盘。
不能与之建立业务关系的回信：开头：1）收到来信；正文：2）很遗憾不能建立业务关系；3）详细说明原因；结尾：4）期望：以后合作的机会，或再次表示道歉。
每封信件的具体内容会有变化，需要根据实际情况加以调整。
Lesson 1 Importer’s Self-introductionII. Main points of the letter(信件要点)Specimen 1a. source of information and intensionb. self- introduction and detailed requirementsc. expectation of early replySpecimen 2a. receipt of letter and agreement to the wishesb. self-introduction and detailed business itemsc. sending of catalogue and pricelistd. expectation of a specific enquiry.III. Chinese V ersion(译文)信件一麦克唐那和伊万有限公司美国纽约劳顿大街58号福建鞋业进出口公司中国福建福州保定大街45号送交：销售部吴刚先生敬启者:我们从伏特公司得知贵司商号与地址，特此来函，希望能同贵司发展商务关系。
国际商务函电第一章：Basic Konwledge of Business Letter Writing
(7) Courtesy 礼貌
• The following guidelines can help us： – Avoid irritating, offensive or belittling statements; – Answer letters promptly; – With diplomacy and tact discrepancy can be overcome and settled without ill-will on either side; – You must also adopt the right tone.
1.Functions of Business Letters
• Business letters are one of the best ways to ensure that your message is accurately received. • Business letters also serve as a part of a company’s permanent record. • Letters also function as written contracts, fully recognized by the courts. • Letters can help to build goodwill between you and your clients, creditors, suppliers, and other public groups.
外贸函电第一章PPT作文模板
Ø Outcomes/assessment criteria:
the students must be able to - Identify the difference between various letter forms - Arrange letter parts properly - Address envelopes correctly
Contents
The Basic Layout/Format of Business Letters The Basic Parts of Business Letters Addressing Envelopes The Basic Requirements of Business Letter Writing Practical Training
Outline
v v v v v v v v v v v v Unit 1 Basic Knowledge of Business Letter Writing Unit 2 Establishing Business Relations & Inquiring Credit Reference Unit 3 Enquiries and Replies Unit 4 Quotations, Sales Letters, Firm Offers & Counter Offers Unit 5 Orders, Acceptances and Rejections Unit 6 Sales Confirmation and Purchase Contract Unit 7 Payment Unit 8 Transport and Insurance Unit 9 Compliant, Claim and Settlement Unit 10 Fax & E-mail Unit 11 Case Study Unit 14 Social Contact Correspondences
Unit-2-Establishing-Business-Relations-1ppt课件
e.g. We have been approached by several buyers for the supply of walnuts.
精选2021版课件
10
Notes to Letter One
பைடு நூலகம்
6. state-operated corporation 国营公司 7. handle v. 经营
精选2021版课件
12
Notes to Letter One
11. covering 包括……的 , 涉及……的 , 有关……的
e.g. Please let us have your pricelist covering your typewriter
12. sth. be of interest to sb. 使感兴趣 , 有兴趣
2
Exporter’s Self-Introduction
3
Sum-up
精选2021版课件
2
Introduction
Just as a factory requires a complete set of
machinery to proceed with production, so does a
over radio, on TV and so on.
精选2021版课件
5
Having obtained the desired names and addresses of the firms from any of the above-listed sources, he/she may start sending letters or circulars in the current-wildly used form as email or fax to the parties concerned. Such letter can be called a “first-contact” letter. As the saying goes: Wellbeginning is half done. Thus to write correctly and properly is of vital importance.
商务函电英文范文建立业务关系(优选12篇)
商务函电英文范文建立业务关系第1篇We are pleased to introduce ourselves to you and hope to have the opportunity to cooperate with you in business development. We take the liberty of writing to you with a view to establishing business relations with you; we wish to introduce to you that we are a state-owned company specializing in light industrial products, and that we are a state-owned company dealing in import and export business. As you are one of the leading importers, we are very pleased to contact you and hope to establish business relations with you and help you with your various requirements.We understand that you are interested in both import business. In this regard, we would like to introduce ourselves and establish a mutually beneficial business relationship between our two companies. As a camera importer, your company enjoys a high reputation, which makes us hope to establish business relationship with you.Therefore, we send you our catalogue and price list. Our products are manufacturers of first-class paper mills in China. Therefore, we are capable of serving your customers with the most reliable quality you suggest.We specialize in the export of Chinese arts and crafts to express our desire to trade with you in this field. Our business is mainly textiles and handicrafts. We have been engaged in this industry for many years.The purpose of this letter is to explore the possibility of developing trade with your company We are willing to establish business relationship with your company on the basis of equality, mutual benefit and exchange. What a person has is what he needs.中文翻译：我们很高兴向贵公司自我介绍，希望能有机会与贵公司在业务拓展方面进行合作。
外贸英语函电1单元
Explain any unique features or advantages of your products or services that set them apart from competitors
• Business Opportunities: A good English letter for foreign trade can attract the attention and interest of partners, helping to explore new business opportunities and areas.
Norms
When writing foreign trade English letters, it is necessary to follow certain norms, such as correct addressing, polite wording, clear expression, accurate grammar and spelling, to reflect professional competence and respect the other party.
conditions
输标02入题
Ensure that the contract includes provisions for payment terms, delivery dates, warran
01
03
Sign the contract once all parties have agreed to its terms and conditions
外贸函电bus letter words express中文对照
Unit One Introduction to Business Letters (商务信函概论)
A letterhead generally contains the following information:
The name of the firm Its address and postal code Telephone number Fax number Internet address E-mail address Telegraphic and telex address Trademark or a brief slogan, etc.
Examples of the Formats of Inside Address:
Ms. Cecilia Green Sales Manager ABC Company 123 Berry Drive Minneapolis, MN55106 U.S.A.
Unit One Introduction to Business Letters (商务信函概论)
Unit 6 Packing & Shipping Unit 7 Insurance Unit 8 Claims & Settlements Unit 9 Contracts & Docs Unit 10 Commercials/Advertisement
Unit 1 Establishing Business Relations
Unit 1 Establishing Business Relations
Criteria for Business Letters
A. COURTESY In our letters, we should always keep in mind the person we are writing to, see things from his angle, visualize him in his surroundings, see his problems and difficulties and express ideas in terms of his experience. B. CORRECTNESS Correct grammar, punctuation and spelling are basic requirements for business letter writing. Also, we should choose the correct level of language and use accurate information and data in our letters.
Unit 1 Establishing Business Relations
inquiry：询价、询盘 （Enquiry）
We have conveyed your enquiry to them for attention and are sure that you will here from them whin a short time.
我们已将你公司的询盘转给他们，他们肯 定会在短期内得到回音的。
Unit 1 Establishing Business Relations
Points for Attention 建立业务关系的信，通常是发信的一方在
通过一定的途径得到对方公司的名称和 地址，并经过初步信用调查后，向对方 发出的。信的内容一般包括以下几点：
一 怎样得知对方公司的名称和地址 二 自我介绍 三 阐述写信的目的 四 表明建立业务关系的愿望并希早日 回复。
Letter 2
Specialize in 专营 Expand one’s market 扩大市场 Find a market: 找销路 We are trying to find a market for this article.
Line 产品
Eg: we enclose a copy of new season’s catalogue,introducing many novelties and some variations on the lines which were most popular last season.
Industrial and commercial bank of china, Jiangsu Branch Finance 金融
eg: finance standing
Letter 3
Recommend 推荐 Eg: I recommend that you take our
国际商务函电Chapter one
课程考核说明
″ ″ ″
″
″
ቤተ መጻሕፍቲ ባይዱ
考核能力要求 1.能够遵循正确、具体、清晰、完整、礼貌、体贴、简洁等外贸英语函电写作原则， 掌握常用信函格式和标准信函结构； 2.能够掌握国际贸易术语、专业句型习惯表达方法，熟悉外贸合同、信用证条款，了 解外贸英语函电语言的发展状况； 3.能够熟练处理建立业务联系、询盘、报盘、还盘、订货、成交、付款、信用证、包 装、装运、保险、投诉与索赔、代理等外贸英语函电各项环节的具体业务，运用书面 英语与客户有效交流，实现不同交易环节的业务目的； 4.能够利用巧妙的写作技巧，在贸易谈判中有礼、有据、有利，立足长远，促成交易， 实现利润最大化。 考试形式 学生最终成绩由平时成绩、期末考试成绩二部分组成。平时成绩由学生的出勤、课堂 表现、作业组成。期末考试采取闭卷笔试形式。 成绩测评方法 总评成绩采用百分制按如下比例评定：平时成绩（出勤=10分、课堂表现=10分、作业 =30分）占总评成绩的50%；期末考试成绩占总评成绩的50%。
International Business Correspondences (English for Business Communication)
主讲教师：杜顺 主讲教师： E-mail: dushun@
Contents
communication---an Chapter 1 Written communication--an overview Chapter 2 Establishment of Business Relations Chapter 3 Inquiries and replies Chapter 4 Making Quotations & Offers Chapter 5 Counteroffers & Declining Orders Chapter 6 Acceptance & Orders
商务函电Unit 1Establishing Business Relations建立业务关系
8）如蒙你方能将此信转交给负责此事的人，我们将不胜感激。(It shall be appreciated if you could…)
I. Basic Training 1. Translate the following expressions into Chinese:
quotation export range extensive connection latest catalogue leading importer order（n.） specific enquiry competitive price
TEXT Arm yourself Main points Make yourself skilled
TEXT Arm yourself Main points Make yourself skilled
3. Main points
Specimen 1 a. source of information and intension (where) b. self introduction and detailed requirements (who & what) c. expectation of early reply Specimen 2 a. receipt of letter and agreement to the wishes b. sending of catalogue and pricelist c. expectation of a specific enquiry.
商务英语函电课文原文
商务英语函电课文原文导语：个人智力有问题，是次品；一个人的灵魂有问题，就是危险品。
以下为大家介绍商务英语函电课文原文文章，欢送大家阅读参考!Self-introductionDear Sirs,Through the courtesy of the Chamber of Commerce inTokyo, we have learned that you have been supplying the bestquality foods all over the world, and we are sure there isa large demand for various exotic foods in our country. We are writing to you in the hope of establishing business relations with you.We are the largest food trading pany inJapanwithoffices or representatives in all major cities and towns in the country. We have been importing a large variety offoods from Europe and theU.S.A.and consider that we have considerable experience in this field.A bright prospect for your products in our market is foreseeable, We look forward to hearing from you and assure you of our close cooperation at all times.Yours faithfully,Asking to Establish Business RelationsDear Sirs,Your letter of November 21 addressed to our sister corporation inShanghaihas been transferred to us forattention. As the items fall within the scope of business activities, we shall be pleased to enter into direct business relations with you. We have learned that you are one of the leading importers and wholesalers of Electric and Electronic Machinery and Equipment inThailand. We are exporters of the same lines of business, having a business background of some 40 years, and are now particularly interested in exporting to your country Electronic Products of all types.All kinds of our products are good sellers and worth mendation for their excellent quality. If you areinterested in marketing these products at your end, please let us know and we shall be pleased to send you our quotations and sample books upon receipt of your specific enquiries.We look forward to your favorable reply.Yours faithfully,Asking for CataloguesDear Sirs,We owe your name and address to Bank of China, Lagos Branch, through whom we have learnt you are exporters of Chinese Textiles and Cotton Piece Goods. For your information, textiles are our main imports, but now we are especially interested in importing Printed Shirting from your country.If you can assure us of workable prices, excellent quality and prompt delivery, we shall be able to deal in these goods on a substantial scale.We would therefore highly appreciate it if you would send us by airmail catalogues, sample books and all necessary information regarding Printed Shirting, so as to acquaint us with the material and workmanship of your supplies.We are looking forward to your early reply.Yours faithfully,Asking to Establish Business RelationsDear Sirs,Your name and address have been remended to us by the Commercial Counselor’s Office of our Embassy in your country as well-established importers of light industrial goods in your country. We now avail ourselves of this opportunity to write to you and see if we can establish business relations by a start of some practical transactions.Our corporation is established for the purpose of carrying on import and export business as well as other activities in connection with foreign trade. We are active in mercial intercourse with the trade and financial circles of various countries and districts. We are striving to expand economic cooperation and exchange of technology withforeign countries, and to utilize mon and reasonable international practices in a flexible way.To acquaint you with light industrial goods we handle, we are sending you, by separate airmail, a modity list and several sample books for your reference. We wele your inquiries.Yours faithfully,Invitation toGuangzhouFairGentlemen:We are glad to learn that you are considering a visit toChinato pave the way for cooperation between our two panies.We agree with you that a discussion between us in person is beneficial and necessary. As the next session of the Chinese Export Commodities Fair inGuangzhouis to be held from April 15 to April 27,2000 inthe city ofGuangzhouin southernChina, we would like to suggest that you attend it. The general manager and sales representatives of our pany will be there to meet you and conduct negotiations with you. Some of the new productswill be on display at our stands at the Fair. After the visit to the Fair you are wele to e to the city ofNanjingto see some of the factories you are interested in.Provided you have decided on such a visit, we will forward you a formal invitation, with which you can apply for an entry visa.We are confident that our meeting at the Fair will be productive and lead to advance of our business relations.Yours sincerely,。
外贸函电Unit 1 priciples of business letters
Exercises: Writing a letter
尊敬的先生/小姐，
感谢三月二十八日来信邀请我们公司参加 2003国际商品交易会(International Fair )。 我们乐 于参加并计划展示(display)我们前几年生产的 电子设备(electrical appliances )。李先生 将于四月 二日至七日去你市做具体安排，非常感谢你的 协助。
Return
Examples of correctness
做对外贸易离不开数字。对商业书信中的数字的正确性要特别加以注意，有时 “失之毫厘，差之千里”。甚至引起不同的理解。 （a）“以上”，“以下”，“以前”，“以后”，“从……到……”等的表达法。 $2 or (and) above(over) 二美元和二美元以上 60dozen or (and) up (upward, upwards) 60打和60打以上 2% or (and) more 2%和2%以上 an order for 50 gross or upward 50罗或50罗以上的定单 an order for not less than 50 gross 不少于50罗的定单 5% up to 10% inclusive 5%到10% over 5% up to 10% inclusive 5%以上到10% （b ） from and including today(this date) 从今日起（包括今日） on and from Nov. 10; 从11月10日起 on and after Nov.10; （包括11月10日） as from Nov.10 从毁约之日起 as from the date of the breach （包括毁约之日） up to $40 inclusive; 到40美元 up to the maximum of $40 （包括40美元）止 up to and including Nov.20 到11月20日止 （包括11月 20日） as from the 1st to the 15th of March inclusive; 从3月1日到15日 from the 1st to 15th of March both inclusive （包括1日和15日） during the period beginning on 从3月1日起到3月30日止 March 1 and ending on March 30, 这一期间（包括头尾两天） both dates inclusive.
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
a. forwarding b. looking to c. looking forward d. looking forward to
4) We are writing you _____c____ you can give us the lowest quotation.
a. hope
b. hoping to c. in the hope that d. in the hope of
2
Lesson 2 Exporter’s Self-Introduction
3
Lesson 3 Inquiring About Foreign Trade Policy and Supply
4
Sum-up
Introduction
写信人通过如广播、电视、报纸、他人介绍、商务 参赞处、交易会等渠道得知潜在交易人的名称、地址， 了解到一点有关对方的经营范围，写信给对方希望建立 业务关系，同时介绍一下自己的购买意图、经营范围， 表达对对方的希望与要求。
写作要点及要求:
这类信函通常包括： 开头：1）说明自己的消息来源;
2) 表达建立业务关系的希望; 正文： 3) 自我介绍; 包括自己公司，经营范围，公司资信情
况等； 4) 表达要求; 结尾： 5) 期望；此部分其实是客套话，一般是表示希望对
方早日回信，听到对方的好消息等。
回信要点：
同意建立业务关系的回信： 开头：1）收到来信并表示愿意建立业务关系； 正文：2）对对方信中提及的要求，问题给予答复，并做自
TEXT Arm yourself Main points Make yourself skilled
TEXT Arm yourself Main points Make yourself skilled
3. Main points
Specimen 1 a. source of information and intension (where) b. self introduction and detailed requirements (who & what) c. expectation of early reply Specimen 2 a. receipt of letter and agreement to the wishes b. sending of catalogue and pricelist c. expectation of a specific enquiry.
BUSINESS LETTERS 商务函电
Unit 1 Establishing Business Relations
建立业务关系
Unit 1 Establishing Business Relations 建立业务关系
0
Introduction
1
Lesson 1 Importer’s Selo
2) We wish to establish direct business relations ____a_____ you.
a. with
b. for
c. from
d. to
3) We are _____d_____ your detailed requirement.
我介绍； 结尾：3）期望：可以做生意，或收到具体询盘。
不能与之建立业务关系的回信： 开头：1）收到来信； 正文：2）很遗憾不能建立业务关系，并详细说明原因； 结尾：3）期望：以后合作的机会，或再次表示道歉。
每封信件的具体内容会有变化，需要根据实际情况加以 调整。
Lesson 1 Importer’s Self-Introduction 进口商自我介绍
5) We ____c______ make business contact with you.
a. desirous to b. desire
c. are desirous to d. are desirous of
内拖鞋，棉拖鞋，新款刺绣拖鞋；童鞋和布鞋。可以满足国内外不同市场需求。 谨遵要求另函奉上最新的出口商品目录及报价单，涵括目前可供的出口商品。 如你方对任何一款感兴趣，请让我方知道。期盼你方具体询盘。 福建鞋业进出口公司 （签名） 吴刚 经理 谨上 2013年4月25日
4. Make yourself skilled
I. Basic Training 1. Translate the following expressions into Chinese:
quotation export range extensive connection latest catalogue leading importer order（n.） specific enquiry competitive price
报价 出口产品范围 广泛的联系 最新目录 一流的进口商 订单 具体询盘
有竞争力的价格
2. Choose the best answer:
1) We would like to receive your inquiries ____c_____ our hardware.
a. about
b. to
麦克唐那和伊万有限公司 （签名） 麦克. 伊万
经理 谨上
2013年4月20日
信件二
中国赢路贸易有限公司 中国广东广州白云区前进街40号 麦克唐那和伊万有限公司 美国纽约劳顿大街58号
敬启者: 感谢贵公司八月二十日的来函，我们非常渴望与贵公司建立商务关系。 我们鞋厂致力于设计和生产各种传统和时尚男女鞋产品。我们已开发和上市了室
Chinese Version
信件一
麦克唐那和伊万有限公司 美国纽约劳顿大街58号 中国赢路贸易有限公司 中国广东广州白云区前进街40号 送交：销售部吴刚先生 敬启者: 我们从伏特公司得知贵司商号与地址，特此来函，希望能同贵司发展 商务关系。 多年来，本公司经营休闲鞋类进口生意，目前想扩展业务范围。请惠 寄商品目录与报价单。 如贵司产品价格有竞争力，本公司必定向你方试订。 我方银行为花旗银行，中国上海分行，次行可向贵司提供我方商业和财政信息。 恭候佳音。