乡村旅游与可持续发展外文资料翻译
乡村旅游外文翻译文献
乡村旅游外文翻译文献乡村旅游外文翻译文献(文档含英文原文和中文翻译)翻译:Factors for success in rural tourism tourism developmentSince the 1970s,economic restructuring and farm crisis have reduced rural communities' economic development options, making older development strategies less viable and forcing many to look for nontraditional ways to sustain themselves. One of the most popular nontraditional rural development strategies has been tourism and its associated entrepreneurship rural development strategies has been tourism and its associated entrepreneurship opportunities because oftourism's ability to bring in dollars and to generate jobs and support retail growth. The purpose of this study was to identify and examine those factors that have helped rural communities successfully develop tourism and its entrepreneurship opportunities. Several focus groups were conducted with local businesspersons and leaders in six rural Illinois communities. The results clearly demonstrate the importance of the community approach to tourism development and that rural tourism development and entrepreneurship cannot work without the participation and collaboration of businesspersons directly and indirectly involved in tourism.Since the 1970s, economic restructuring and the farm crisis have severely reduced rural communities’economic opportunities.Economic restructuring has caused a loss of rural manufacturing plants and many jobs. The 1980s farm crisis in the Midwest also led to a decline in the numbers of farmers and restructured farm ownership, forcing some farm families to augment their incomes with off-farm jobs, to depart farming, or to declare bankruptcy. The farm crisis and the loss of manufacturing jobs had substantial ripple effects in rural communities. As rural joblessness rates rose above urban levels, real income growth stagnated in rural areas (Sears and Reid 1992). Many stores and agribusinesses disappeared from small rural towns. Not surprisingly, a 1992 statewide survey in Illinois found that 39% of rural residents perceived their economic prospects as worsening (Walzer 1993).These changes limited rural communities’economic development options, making older development strategies such as manufacturing less viable and forcing many to look for nontraditional ways to sustain themselves . One of the most popular nontraditional rural developmentstrategies has been tourism and its associated entrepreneurship opportunities (Edgell and Harbaugh 1993; Luloff et al. 1994). Rural areas have a special appeal to tourists because of the mystique associated with rural areas and their distinct cultural, historic, ethnic, and geographic characteristics (Edgell and Harbaugh 1993). Rural tourism also is less costly and easier to establish than other rural economic development strategies such as manufacturing. Rural tourism can be development strategies such as manufacturing. Rural tourism can be developed locally with participation from local government and small businesses, and its development is not necessarily dependent on outside firms or companies. Although tourism can be expensive to develop in certain cases (e.g., large resort areas) or can involve large firms and chains, rural tourism can be developed with relatively little investment credit, training, and capital. Hence, rural tourism can be less costly to develop as compared to other economic development strategies; additionally, rural tourism need not involve dependency on outside firms and their decisions on whether they want to be in an area. Rural tourism provides a base for these small businesses that might not otherwise be in rural communities because of their small populations. Tourism particularly helps two types of small businesses in rural areas—those directly involved in tourism (e.g., attractions and hotels/motels) and those indirectly involved in tourism (e.g., gas stations and grocery stores). Additionally, rural tourism works well with existing rural enterprises such as farms (e.g., U-Pick farms) and can generate important secondary income for farm households (Oppermann 1996).Nonetheless, rural tourism remains one of the few viable economic options for rural communities .Like other economic development strategies, rural tourism requires several components to be successful.Tourism development involves(1) attractions: the natural and manmade features both within and adjacent to a community; (2) promotion:the marketing of a community and its tourism attractions to potential tourists;(3) tourism infrastructure: access facilities (roads, airports, trains, and buses),water and power services, parking, signs, and recreation facilities; (4) services: lodging, restaurants, and the various retail businesses needed to take care of tourists’ needs; (5) hospitality: how tourists are treated by both community residents and employees in tourism businesses and attractions (Gunn 1988). Left out of this list are tourism entrepreneurs and their role in fostering these components.While the above components and a community’s assets are clearly important to tourism development, only the widespread participation and contribution of rural tourism entrepreneurs can ensure a broad-based foundation for successful tourism development. A research literature has emerged on how to best facilitate the development of tourism. One view, drawing heavily on the economic literature, argues that tourism and its associated entrepreneurship opportunities are best developed by helping and creating individuals businesses and then letting them compete in the marketplace for a review and description of this view). This view, however, has been critiqued because (1) it views tourism and tourism-related businesses as isolated from the larger community and its issues;(2) it does not recognize the interdependence of the various sectors and actors involved in tourism; and (3)most small tourism business, especially those in rural areas, do not have the individual resources to promote either themselves or the community as a tourist product (Gunn 1988; Murphy 1985; Palmer and Bejou 1995).Opposing this view is the community approach to tourism development and entrepreneurship (Murphy 1985). As its name implies, the approach argues that tourism is a community product and that, along with entrepreneurial skills and the presence of tourist businesses, it is also necessary to have the community and local capabilities (e.g., local leadership and formal and informal networks)directly involved in tourism development and promotion effort (Murphy 1985). While the community approach may be an effective way to develop and promote tourism, creating the necessary intercommunity cooperation and collaboration is a complex and difficult process. Businesses are asked to share resources while simultaneously competing. Local governments may see collaborating to develop tourism as risky, or they may be worried about losing control over local decision making (Huang and Stewart 1996; Jamal and Getz 1995). Because of these problems, research on collaboration and those factors that allow for community development of tourism is needed . The purpose of the present study is to identify and examine those factors that help rural communities successfully develop tourism and its entrepreneurship opportunities. The present study makes an additional contribution to the research literature by including rural tourism entrepreneurs, an overlooked group in rural tourism research (Stokowski 1990).乡村旅游发展成功因素作者：苏珊娜威尔逊，丹尼尔·朱莉和约翰国籍：美国出处：SAGE 出版社中文译文：20世纪70年代以来，经济体制的改革和农业危机使得农村社区经济发展的选择减少，同时促使老年人发展战略可行性降低，迫使人们去寻找非传统的方式来维持生计。
为家乡旅游发展英语作文
文章标题**Homegrown Tourism: Embracing Our Roots for Sustainable Development**In the age of globalization, tourism has emerged as a vital driver of economic growth, cultural exchange, and social development. As the world becomes increasingly interconnected, the urge to explore and understand diverse cultures and landscapes has grown exponentially. However, amidst this global tourism boom, it is essential to recognize the unique value of hometown tourism and its potential to contribute to the overall development of our communities.My hometown, nestled in the heart of a lush green valley, boasts a rich cultural heritage and natural beauty that is unparalleled. From ancient temples and monuments to picturesque landscapes and delectable local cuisine, my hometown offers a tapestry of experiences that are truly authentic and immersive. Despite this, its tourismpotential remains largely untapped, offering immense opportunities for growth and development.To harness the full potential of hometown tourism, it is imperative to prioritize sustainable practices. This means developing tourism activities that are environmentally friendly, culturally sensitive, andsocially responsible. For instance, promoting eco-tourism activities like hiking and bird-watching can help preserve our natural resources while providing visitors with an immersive experience of our hometown's natural beauty. Similarly, focusing on cultural tourism by organizing festivals and events that showcase our local art, music, and traditions can enhance cultural exchange and understanding.Moreover, it is crucial to involve the local community in the tourism development process. Engaging the local populace in planning, managing, and benefiting from tourism activities ensures that they are the primary stakeholders in their hometown's tourism industry. This not only boosts their economic well-being but also fosters a sense of ownership and pride in their cultural heritage.In addition to sustainable practices and community engagement, effective marketing strategies are key toattracting tourists to our hometown. Leveraging digital platforms like social media and travel websites can help us reach a wider audience and showcase our hometown's unique attractions. Collaborations with travel agencies and tourism organizations can also expand our reach and attract more tourists.The benefits of hometown tourism are numerous. It can generate employment opportunities, boost the local economy, and enhance the overall quality of life in our communities. Moreover, it can serve as a platform for cultural exchange and understanding, fostering a sense of unity and belonging among diverse groups.However, it is important to remember that tourism development should not come at the cost of our hometown's natural and cultural integrity. We must strike a balance between promoting tourism and preserving our hometown's unique characteristics and values.In conclusion, hometown tourism represents a promising avenue for sustainable development. By prioritizing sustainable practices, engaging the local community, and adopting effective marketing strategies, we can harness thefull potential of our hometown's tourism industry and contribute to its overall growth and prosperity. As we move forward in this journey, let us remember to cherish and preserve our hometown's rich cultural heritage and natural beauty for future generations to enjoy and appreciate.**家乡旅游：拥抱根源，实现可持续发展**在全球化的时代，旅游业已成为经济增长、文化交流和社会发展的重要驱动力。
乡村旅游中英文对照外文翻译文献
乡村旅游中英文对照外文翻译文献Assessment of Rural Tourism in Turkey Using SWOT Analysisn:XXX。
located at the crossroads of Asia。
Europe。
and Africa。
covers an area of approximately 780,000 square kilometers and has a coastline of 8,000 kilometers。
According to the 2000 n census。
the country has a n of 67,803,927.with approximately 35% XXX has nearly 37,000 villages。
with two-thirds of them having pXXX。
one-third of XXX.Body:XXX years。
In order to assess the potential of rural tourism in XXX。
a SWOT (Strengths。
Weaknesses。
Opportunities。
and Threats) analysis was conducted.Strengths:Turkey has a rich cultural heritage。
with many XXX。
as well as natural beauty。
such as mountains。
forests。
XXX。
XXX。
XXX.XXX:One of the main XXX。
many rural areas lack access to basic services such as XXX。
XXX.Opportunities:There is a growing XXX has recognized this trend and has XXX。
旅游业可持续发展作文英语
旅游业可持续发展作文英语英文回答：Sustainable tourism, a form of tourism that seeks to minimize negative impacts on the environment and local communities while maximizing positive ones, is gaining increasing recognition as a responsible and ethical approach to travel. Sustainable tourism practices encompass a wide range of measures, including:Environmental conservation: Minimizing waste production, protecting biodiversity, and reducing carbon emissions.Cultural preservation: Respecting local customs, traditions, and heritage sites.Economic sustainability: Supporting local businesses and creating employment opportunities for local communities.Social responsibility: Respecting human rights, promoting gender equality, and addressing social issues.Benefits of sustainable tourism abound, not only for the environment but also for local communities and the tourism industry itself. By preserving natural and cultural resources, sustainable tourism ensures the longevity of destinations and attracts travelers seeking authentic experiences. For local communities, it provides economic opportunities, empowers them to manage their own tourism resources, and enhances their quality of life. For the tourism industry, it fosters long-term growth, protects the reputation of destinations, and attracts socially conscious travelers.Implementing sustainable tourism practices requires collaboration among various stakeholders, including governments, tourism operators, local communities, and travelers. Governments can establish policies and regulations that encourage sustainable practices, while tourism operators can adopt eco-friendly measures and educate travelers on responsible tourism. Local communitiesmust be involved in decision-making processes and share in the benefits of tourism. Travelers, in turn, can choose destinations with sustainable tourism initiatives and prioritize responsible travel practices.By embracing sustainable tourism practices, we can create a more ethical, responsible, and sustainable future for tourism. It is not just a trend but a necessity for preserving our planet, supporting local communities, and ensuring the long-term viability of the tourism industry.中文回答：可持续旅游。
乡村旅游和经济发展外文翻译文献
外文文献翻译(含：英文原文及中文译文)文献出处：Frederick M. Rural Tourism and Economic Development[J]. Economic Development Quarterly the Journal of American Economic Revitalization, 1993, 7(2):215-224.英文原文Rural Tourism and Economic DevelopmentM FrederickTourism is a popular economic development strategy. The author reviews three diverse books that study tourism from various social science perspectives ——economic, sociological, psychological, and anthropological. Ryan ’ s book is multidisciplinary in approach and covers all major topics of tourism; tourist experience; and marketing. Michal Smith details the negative affects of tourism development in rural areas of the southeastern United States. Finally, V alene Smith ’ s book presents international case studies that document cultural changes caused by tourism development. Despite their different focuses, all three books agree that tourism development has its benefits and costs and that changes to the destination areas are inevitable. Careful planning and marketing can lessen the harmful effects of tourism development.Tourism is an increasingly popular elixir to economic rural and urban underdevelopment. Its current prominence in the array of localeconomic development strategies can be traced to several features of the tourism industry. Tourism jobs are mostly low-skill jobs, which are a good fit with the job skills of many rural residents. Also, tourism has a potential for creating an export base that builds on favorable local advantages such as a pleasant climate or sites of historic or natural interest. More important, tourism strategies mesh with the current political philosophy and budget realities of minimizing government involvement and investment. The accommodations, restaurants, and entertainment activities that necessarily accompany tourism are assumed to be provided by the private sector. Critics of tourism as a development strategy cite its low-paying and dead-end jobs, its degradation of the local natural environment, and its potential corruption of local culture and customs. Further, not every jurisdiction in need of jobs and a tax base has tourism potential.The study of tourism, like much of the economic development literature, draws from a wide range of disciplines. The forte of economists is in addressing the affects of tourism on the local economy; however, economists fail to describe who tourists are or why they travel. Anthropologists ’ major contribution to defining and studying tourism is in examining the impacts of tourism on local culture. Psychologists are more likely to dwell on the motives for tourism, but they ignore the impacts. Clearly, the complete definition of tourism includes theeconomic, social, anthropological, and psychological viewpoints. One strength of Recreational Tourism: A social Science Perspective by Chris Ryan is its multidisciplinary approach to the study of tourism. In contrast, the case studies from around the world found in Hosts and Guests: The Anthropology of Tourism, edited by V alene Smith, dwell on tourism from the perspectives of history and anthropology, with its focus on the culture affects of tourism and tourism ’ s role in the acculturation process. Behind the Glitter: The Impact of Tourism on Rural Women in the Southeast, by Michal Smith, focuses on the economic and cultural effects of tourism in the rural Southeast.Benefits of tourismPerhaps chief among the advantages of tourism is that it is seen as obtainable, even for communities with minimal public resources. Most communities envision negligible public investments such as new roads, history markers, town cleanup, storefront rehabilitation, and marketing. The private sector is expected to provide hotels, motels, restaurants, entertainment, and other tourist accommodations.Second, tourism is a relatively easy-to-understand concept for the lay public and can, therefore, generate local support. Community pride leads residents to conclude that their home town has something to offer tourists. Tourism builds on perceived and existing local advantages or amenities, such as sites of historical interest, mountains and other placesof natural beauty, pleasant climates, or clean air. Tourism development uses these resources, which are “ free ” in the sense that the tourism industry has not paid for them. In some cases, these natural resources would have small economic value without tourism development. Mieczkowske cites the Alps, “ dying ” fishing or mill towns of New England and the Canadian Maritime provinces, and Caribbean islands as places where tourism has given economic value to natural amenities. Thus tourism can have a positive economic effect in such areas of otherwise low economic productivity.Third, decades of experience in smokestack chasing has been disappointing for many communities. The competition for manufacturing plants is intense and as long as manufacturing employment continues its downward trend, competition for the remaining plants will only increase. Also, tourism is perceived as a cleaner industry for the environment than is manufacturing.Fourth, rural tourism havens tend to be growth. This decade became known as the population turnaround as it was the first time in the history of the United States the population of rural areas grew at faster rates than urban areas. In Behind the Glitter, Smith found that 65 of the 84 rural tourism counties in her study of the Southeast had population growth equal to or exceeding the national rate of growth in the 1970s.,these nonmetropolitan counties grew 37.9% and in the 1980s, they grew at astill impressive rate of 24.6%.Fifth, tourism is a labor-intensive industry, creating large numbers of jobs that employ low-skill workers and youths, who may otherwise remain unemployed. The low-skilled nature of tourism jobs is ideal for economies with poorly educated or trained labor forces. These added jobs help cut welfare rolls and provide a source of tax revenue.Finally, tourism development means more income and profits for tourist-related businesses. Local income from tourist expenditures is mostly spent again in the local area, which leads to more local income, and perhaps, to more local jobs. Such indirect benefits of tourism are measured via regional economic impacts of tourism. Ryan’ s book has a section that introduces techniques used to measure the economic impacts of tourism. Many other studies also focus on measuring economic effects of tourism. In contrast, other sources of economic activity, particularly for remote counties, create relatively few direct and indirect benefits. For example, nuclear power plants, waste disposal sites, and many manufacturing plants create relatively few jobs and generate small amounts of local purchases.Aside from the fact that not all communities can be tourist havens, tourism development has its costs. It seems that every benefit of tourism development has a corresponding cost.中文译文乡村旅游和经济发展作者:弗雷德里克国籍:美国出处:SAGE 出版社旅游业是一种十分受欢迎的经济发展战略。
乡村旅游与可持续发展中英文对照
外文文献RURAL TOURISM AND SUSTAINABLE DEVELOPMENTINTRODUCTIONRural tourism is a segment of the total tourist industry which is particularly important in Hungary, in a country with no spectacular natural attractions, without seaside, high mountains, rainforest or herds of exotic animals. However, its attractive cultural landscapes with small villages, thermal springs, rivers and lakes, combined with the traditional hospitality, are able to offer pleasant experiences to the kind of tourist who is looking for relaxation and recreation in a calm setting.On one hand, rural tourism development can play an important role in the diversification of the Hungarian tourist supply and in the creation of a more complex and colourful country image. On the other hand, rural tourism is not only the end, but the means to stimulate economic growth, to increase the viability of underdeveloped regions, and to improve the living standards of local populations.If rural tourism is to fulfil all these roles, it has to be developed in a way that ensures the long-term sustainability of the resources and that of the development progress itself. But what is a sustainable way of development in rural tourism ? How can sustainability be monitored and promoted in rural destinations ? This paper attempts to answer these questions by presenting the current situation of Hungarian rural tourism through indicators that are considered to be relevant for this type of tourism.SUSTAINABLE TOURISM DEVELOPMENT The concept of sustainable development was introduced by the World Commission on Environment and Development in the Brundtland Report in 1987, defining sustainable development as "development that meets the needs of the present without compromising the ability of future generations to meet their own needs".Tourism is one of the foremost economic activities around the world, having transported more than 617 million people internationally and generated 448 billion USD in receipts in 1997 (WTO, 1998). It is a major economic force, having generated in 1996 an estimated 3,153.3 billion USD in gross output, creating employment for app. 255 million people, producing app.10.7 per cent of world gross domestic product, investing app. 766 billion USD in new facilitiesand equipment annually, and contributing more than app. 653.3 billion USD to global tax revenue (WTTC, 1996).The volume and significance of tourism clearly shows that it is not enough to develop new forms of "alternative" tourism in order to minimise the negative and maximise the positive impacts of tourism development. The whole sector must be developed and managed in a way that it does not damage the natural and socio-cultural environment and this is the responsibility of the world-wide tourism industry.Though the Brundtland report made no special reference to tourism, since its publication, the role of tourism in the process of continuously misusing the Earth's resources has been analysed and the concept of sustainable tourism appeared.Sustainable tourism has several - often seriously debated - definitions. According to the definition of the Federation of Nature and National Parks, sustainable tourism is "all forms of tourism development, management and activity that maintain the environmental, social and economic integrity and well-being of natural, built and cultural resources in perpetuity" (FNNP, 1993). A publication by the Tourism Concern and the World Wide Fund for Nature defines sustainable tourism as tourism which "operates within natural capacities for the regeneration and future productivity of natural resources; recognises the contribution that people and communities, customs and lifestyles, make to the tourism experience; accepts that these people must have an equitable share in the economic benefits of tourism; and is guided by the wishes of local people and communities in the host areas" (Tourism Concern & WWF, 1992).Though the existing definitions usually differ in their focus or level of elaborateness, the main message of the Brundtland Report seems to be more and more accepted by the tourism industry all over the world. However, the notion of sustainability is a very complex one and it has many ramifications (Mowforth & Munt, 1998).Ecological sustainability, which means that tourism development does not cause irreversible changes in a given destination's ecosystem, is the most commonly accepted dimension, since there is an obvious need all over the world to protect natural resources from the negative impacts of tourism activities. The general growth of environment-awareness has significantly contributed to this trend. Social sustainability refers to the ability of a community to absorb tourism (both the industry and the tourists themselves) without the creation of social disharmony. Cultural sustainability in the context of tourism assumes that a given community is able to retain or adapt their own distinctive cultural traits against the pressure of both the so-called "tourist culture" andthe "residual culture" of the visitors (Jafari, 1987). Economic sustainability refers to a level of economic gain from tourism that is sufficient to provide an appropriate income for the local community (compared to the inconvenience caused by the activities of the tourism sector) and to cover all the costs of any special measure taken to satisfy the tourists (thus a precondition of economic sustainability is the attractiveness of an area and the perceived high quality of its tourist supply: without being in a competitive position in the world market, no destination can be economically sustainable).The different aspects of sustainability do not compete, but must be seen as equally important. High level of economic profitability must not be considered as a tool to cover over the damage done to social or natural resources, but the relative fragile nature of these latter must not create a planning environment where economic considerations are not being taken (properly). Sustainable tourism development has to be economically viable and naturally and culturally sensitive at the same time.As we could see, inappropriate tourism development results in increasing stress on destinations and consequently in negative changes in the destinations' physical, economic and social-cultural characteristics. In order to avoid or minimise unfavourable impacts, decision-makers must be aware of all the factors that play a role in the development process. In the measurement of the progress that an individual destination is making towards sustainable tourism development, sustainability indicators are commonly accepted as one set of useful tools.INDICATORS OF SUSTAINABILITY"Indicators measure information with which decision-makers may reduce the chances of unknowingly taking poor decisions" (WTO, 1996). In other words, indicators are a set of useful measures of those factors that are important to the decision-makers (the relative significance of these factors depend on their relevance to the development objectives of a given destination, and on their importance to tourists)."Indicators are both a tool for management today and an investment in the future, since they reduce the risk of inadvertent damage to the resource base on which the [tourist] industry depends" (WTO, 1996).Based on different guidelines and recommendations (Tourism Concern & WWF, 1992; McCool & Watson, 1994; Murphy, 1994; Howie, 1996; Swarbrooke, 1996; WTO, 1996; Mowforth & Munt, 1998), the indicators suggested for the purpose of this study are the following (Table 1):THE CONCEPT OF RURAL TOURISMRural tourism is an old and a new phenomenon at the same time. Interest in countryside recreation started to grew already in the 19. century as a reaction to the stress of the increasing urbanization and industrialisation. The rural scene was admired by poets and artists. The new railway companies transported more and more tourists to the countryside. However, the rural tourism of our era is different: the number of tourists involved has increased significantly and tourism has developed in all types of countryside instead of being limited to areas of exceptional scenic beauty.Though it seems to be simple to define rural tourism as "tourism that takes place in the countryside", this definition does not include the complexity of the activity and the different forms and meanings developed in different countries. According to a broader definition, "rural tourism includes a range of activities, services and amenities provided by farmers and rural people to attract tourists to their area in order to generate extra income for their businesses" (Gannon, 1988, in te Kloeze, 1994). If this broader concept is accepted, rural tourism covers not only farm tourism or agritourism (which is generally what rural tourism means for most people), but also special interest nature holidays, touring in rural areas and residential tourism, and the services include - besides accommodation - events, festivities, outdoor recreation, production and sale of handicrafts and agricultural products, etc.The term "rural tourism" has different meanings in different countries. In Finland, for example, it usually means renting out cottages to visitors or providing catering services in the countryside. In Hungary, a special term of "village tourism" exists, indicating that only activities and services provided in villages are included in this kind of tourism (as we will see later, village tourism typically covers low-priced accommodation, involvement in agricultural or other local activities is not common). In Slovenia, the most important form of rural tourism is tourism onfamily farms, where guests stay either with the farmer family or in a guest house, but visiting farms to have a meal and explore the farmyard is also popular (Verbole, 1995). In the Netherlands, the rural tourist product means especially camping on the farm, with most farm services being linked to route-bound activities as cycling, walking or horse-riding (Peters et al, 1994). In Greece, the main provision of rural tourism product is bed and breakfast with accommodation in traditionally furnished rooms and with traditional breakfasts often based on home-made products. Complementary activities - currently still on a limited scale - include restaurants and refreshment facilities or the organisation of cultural and recreational activities (Turner, 1993).Rural tourism is one of the main priorities of tourism development in many European countries, including Hungary. The market for rural holidays is growing at the same time as the future of many rural regions is uncertain, due to changes in agricultural practice (including the effects of the Common Agricultural Policy in the EU) or the increasing attractiveness of urban living standards. Rural tourism seems to be an appropriate tool to revitalise the declining rural areas and to ensure their sustainable future by job retention or even job creation, increased job diversity, service retention, farm support, broadened cultural provision, landscape and nature conservation or the maintenance of rural arts and crafts as tourist attractions. Rural tourism often provides an incentive (and part of the necessary funding) for infrastructural development, which then contributes to the growth of other economic activities in rural areas. A specific benefit of rural tourism development can be the increasing number of opportunities for social interaction for local people who often live relatively isolated lives in agricultural communities (Swarbrooke, 1996).RURAL TOURISM AND SUSTAINABILITY Rural tourism is often considered to be intrinsically sustainable, for it attracts small number of visitors, there is no need for extensive infrastructural development, tourists are usually genuinely interested in the local culture and traditions. One of the main attraction of rural holidays is the personal interaction with local residents, so hosts and guests are able to share ideas and knowledge, and consequently tourism can fulfil its role as the "industry of peace", as a tool of mutual understanding.Nevertheless, if rural tourism development is analysed on a deeper level, certain doubts arise concerning intrinsic sustainability. The most significant issue to be investigated is theeconomic profitability of rural tourist services, since the demand is often seasonal, the occupancy rates are low and the investment required for creating or improving facilities for tourists is often high. In most rural tourist destinations it is quite unlikely that tourism can be viable as a sole source of income. Rural tourism can usually be only one of the income-generating alternatives in a region, so its role in sustainable development is highly influenced by the performances of other economic sectors (especially agriculture).Concerning environmental sustainability, experiences suggest that considerable investment needs to be undertaken in the environmental management of vulnerable natural assets in order to make rural tourism in any sense sustainable. Tourists are usually most attracted by the industrially least developed regions, which are particularly sensitive to human interference. In addition, managed agricultural landscapes do not always meet the expectations of tourists based on the images of "traditional rural" landscapes represented in the tourist literature and in promotional materials.Tourism development also influences the socio-cultural characteristics of rural destinations, both in positive and negative way (Keane & Quinn, 1990; Peters et al, 1994). As positive impacts, the following can be mentioned: rural tourism usually encourages better use of the available resources (like land, labour, capital, natural and cultural attractions), brings about socio-economic change, contributes to heritage protection and the conservation of the rural environment, provides more social contact for local people and increases their chance to learn about other cultures. As negative impacts, tourism in rural areas changes or damages the rural landscape and the natural and cultural values of a given region, rearranges social stratification (this can also be interpreted as a positive change in certain cases), puts additional pressure on the local community, changes their rhythm of life, threatens their privacy or results in the inauthentic presentation of local customs and traditions, adapted to the tourists’ wishes.。
乡村旅游与可持续发展外文资料翻译
⑤所译页码：Part2
RURAL TOURISM AND SUSTAINABLE DEVELOPMENT
INTRODUCTION
Rural tourism is a segment of the total tourist industry which is particularly important in Hungary, in a country with no spectacular natural attractions, without seaside, high mountains, rainforest or herds of exotic animals. However, its attractive cultural landscapes with small villages, thermal springs, rivers and lakes, combined with the traditional hospitality, are able to offer pleasant experiences to the kind of tourist who is looking for relaxation and recreation in a calm setting.
On one hand, rural tourism development can play an important role in the diversification of the Hungarian tourist supply and in the creation of a more complex and colourful country image. On the other hand, rural tourism is not only the end, but the means to stimulate economic growth, to increase the viability of underdeveloped regions, and to improve the living standards of local populations.
《旅游业的可持续发展》高中生英语作文
《旅游业的可持续发展》高中生英语作文Title: Sustainable Development of T ourismTourism, as a global industry, has been growing exponentially over the past few decades, bringing both economic benefits and challenges to destinations worldwide.The sustainable development of tourism is crucial for preserving the environment, protecting cultural heritage, and ensuring the well-being of local communities.This essay will explore the key aspects of sustainable tourism and discuss the measures that can be taken to achieve it.First and foremost, sustainable tourism should prioritize the protection of the environment.Tourist destinations are often characterized by their natural beauty, unique ecosystems, and biodiversity.It is essential to minimize the negative impact of tourism on these valuable resources.This can be achieved by promoting eco-friendly practices, such as using renewable energy sources, reducing waste, and implementing conservation programs.Additionally, tourism businesses should adopt sustainable practices in their operations, such as using local products, supporting community-based initiatives, and hiring local staff.Another important aspect of sustainable tourism is the preservation of cultural heritage.T ourists are attracted to destinations because of their rich cultural experiences, traditional crafts, and historical sites.It is crucial to strike a balance between promoting cultural tourism and safeguardinglocal traditions.This can be done by supporting local artists and craftsmen, promoting cultural exchange programs, and discouraging the sale of counterfeit cultural products.Furthermore, tourism authorities should collaborate with local communities to develop sustainable cultural tourism projects that benefit the locals.Furthermore, sustainable tourism should prioritize the well-being of local communities.T ourism can bring employment opportunities, improved infrastructure, and increased revenue to host communities.However, it can also lead to overcrowding, inflation, and environmental degradation.To address these challenges, tourism development should be accompanied by measures to ensure the equitable distribution of benefits and the empowerment of local communities.This can be achieved through community-based tourism initiatives, capacity-building programs, and the promotion of local participation in tourism planning and decision-making processes.In conclusion, the sustainable development of tourism is a complex challenge that requires the collaboration of all stakeholders.By prioritizing environmental protection, cultural preservation, and community well-being, we can ensure that tourism continues to grow in a responsible and sustainable manner.It is up to governments, tourism businesses, and tourists themselves to adopt sustainable practices and support initiatives that promote the long-term viability of touristdestinations.Only through collective efforts can we ensure that tourism remains a force for good in the world.中文翻译：标题：旅游业的可持续发展旅游业作为一个全球性的产业，在过去的几十年里一直在快速增长，给世界各地的目的地带来了经济利益和挑战。
THE PROSPECT OF SUSTAINABLE ECOTOURISM IN 生态旅游的可持续发展
Visitor Fulfillment
Rural Richness
Local Control
Community Wellbeing
Components of Ecotourism
Contribute to the conservation of biodiversity Sustain the well being of the local people Include an interpretation and learning experience Involve responsible action on part of the tourist and
opportunities, particularly for rural people
ECOTOURISM AS A MARKET SEGMENT AND DEVELOPMENT CONCEPT
UNSUSTAI NABLE
TOURISM ACTIVITIES
BUSINESS TRAVELL BEACH TOURISM RURAL TOURISM
乡村旅游与可持续发展中英文对照
外文文献RURAL TOURISM AND SUSTAINABLE DEVELOPMENTINTRODUCTIONRural tourism is a segment of the total tourist industry which is particularly important in Hungary, in a country with no spectacular natural attractions, without seaside, high mountains, rainforest or herds of exotic animals. However, its attractive cultural landscapes with small villages, thermal springs, rivers and lakes, combined with the traditional hospitality, are able to offer pleasant experiences to the kind of tourist who is looking for relaxation and recreation in a calm setting.On one hand, rural tourism development can play an important role in the diversification of the Hungarian tourist supply and in the creation of a more complex and colourful country image. On the other hand, rural tourism is not only the end, but the means to stimulate economic growth, to increase the viability of underdeveloped regions, and to improve the living standards of local populations.If rural tourism is to fulfil all these roles, it has to be developed in a way that ensures the long-term sustainability of the resources and that of the development progress itself. But what is a sustainable way of development in rural tourism ? How can sustainability be monitored and promoted in rural destinations ? This paper attempts to answer these questions by presenting the current situation of Hungarian rural tourism through indicators that are considered to be relevant for this type of tourism.SUSTAINABLE TOURISM DEVELOPMENT The concept of sustainable development was introduced by the World Commission on Environment and Development in the Brundtland Report in 1987, defining sustainable development as "development that meets the needs of the present without compromising the ability of future generations to meet their own needs".Tourism is one of the foremost economic activities around the world, having transported more than 617 million people internationally and generated 448 billionUSD in receipts in 1997 (WTO, 1998). It is a major economic force, having generated in 1996 an estimated 3,153.3 billion USD in gross output, creating employment for app. 255 million people, producing app. 10.7 per cent of world gross domestic product, investing app. 766 billion USD in new facilities and equipment annually, and contributing more than app. 653.3 billion USD to global tax revenue (WTTC, 1996).The volume and significance of tourism clearly shows that it is not enough to develop new forms of "alternative" tourism in order to minimise the negative and maximise the positive impacts of tourism development. The whole sector must be developed and managed in a way that it does not damage the natural and socio-cultural environment and this is the responsibility of the world-wide tourism industry.Though the Brundtland report made no special reference to tourism, since its publication, the role of tourism in the process of continuously misusing the Earth's resources has been analysed and the concept of sustainable tourism appeared.Sustainable tourism has several - often seriously debated - definitions. According to the definition of the Federation of Nature and National Parks, sustainable tourism is "all forms of tourism development, management and activity that maintain the environmental, social and economic integrity and well-being of natural, built and cultural resources in perpetuity" (FNNP, 1993). A publication by the Tourism Concern and the World Wide Fund for Nature defines sustainable tourism as tourism which "operates within natural capacities for the regeneration and future productivity of natural resources; recognises the contribution that people and communities, customs and lifestyles, make to the tourism experience; accepts that these people must have an equitable share in the economic benefits of tourism; and is guided by the wishes of local people and communities in the host areas" (Tourism Concern & WWF, 1992).Though the existing definitions usually differ in their focus or level of elaborateness, the main message of the Brundtland Report seems to be more and more accepted by the tourism industry all over the world. However, the notion of sustainability is a very complex one and it has many ramifications (Mowforth & Munt, 1998).Ecological sustainability, which means that tourism development does not cause irreversible changes in a given destination's ecosystem, is the most commonly accepted dimension, since there is an obvious need all over the world to protect natural resources from the negative impacts of tourism activities. The general growth of environment-awareness has significantly contributed to this trend. Social sustainability refers to the ability of a community to absorb tourism (both the industry and the tourists themselves) without the creation of social disharmony. Cultural sustainability in the context of tourism assumes that a given community is able to retain or adapt their own distinctive cultural traits against the pressure of both the so-called "tourist culture" and the "residual culture" of the visitors (Jafari, 1987). Economic sustainability refers to a level of economic gain from tourism that is sufficient to provide an appropriate income for the local community (compared to the inconvenience caused by the activities of the tourism sector) and to cover all the costs of any special measure taken to satisfy the tourists (thus a precondition of economic sustainability is the attractiveness of an area and the perceived high quality of its tourist supply: without being in a competitive position in the world market, no destination can be economically sustainable).The different aspects of sustainability do not compete, but must be seen as equally important. High level of economic profitability must not be considered as a tool to cover over the damage done to social or natural resources, but the relative fragile nature of these latter must not create a planning environment where economic considerations are not being taken (properly). Sustainable tourism development has to be economically viable and naturally and culturally sensitive at the same time.As we could see, inappropriate tourism development results in increasing stress on destinations and consequently in negative changes in the destinations' physical, economic and social-cultural characteristics. In order to avoid or minimise unfavourable impacts, decision-makers must be aware of all the factors that play a role in the development process. In the measurement of the progress that an individual destination is making towards sustainable tourism development, sustainability indicators are commonly accepted as one set of useful tools.INDICATORS OF SUSTAINABILITY"Indicators measure information with which decision-makers may reduce the chances of unknowingly taking poor decisions" (WTO, 1996). In other words, indicators are a set of useful measures of those factors that are important to the decision-makers (the relative significance of these factors depend on their relevance to the development objectives of a given destination, and on their importance to tourists)."Indicators are both a tool for management today and an investment in the future, since they reduce the risk of inadvertent damage to the resource base on which the [tourist] industry depends" (WTO, 1996).Based on different guidelines and recommendations (Tourism Concern & WWF, 1992; McCool & Watson, 1994; Murphy, 1994; Howie, 1996; Swarbrooke, 1996; WTO, 1996; Mowforth & Munt, 1998), the indicators suggested for the purpose of this study are the following (Table 1):THE CONCEPT OF RURAL TOURISMRural tourism is an old and a new phenomenon at the same time. Interest in countryside recreation started to grew already in the 19. century as a reaction to the stress of the increasing urbanization and industrialisation. The rural scene was admired by poets and artists. The new railway companies transported more and more tourists to the countryside. However, the rural tourism of our era is different:the number of tourists involved has increased significantly and tourism has developed in all types of countryside instead of being limited to areas of exceptional scenic beauty.Though it seems to be simple to define rural tourism as "tourism that takes place in the countryside", this definition does not include the complexity of the activity and the different forms and meanings developed in different countries. According to a broader definition, "rural tourism includes a range of activities, services and amenities provided by farmers and rural people to attract tourists to their area in order to generate extra income for their businesses" (Gannon, 1988, in te Kloeze, 1994). If this broader concept is accepted, rural tourism covers not only farm tourism or agritourism (which is generally what rural tourism means for most people), but also special interest nature holidays, touring in rural areas and residential tourism, and the services include - besides accommodation - events, festivities, outdoor recreation, production and sale of handicrafts and agricultural products, etc.The term "rural tourism" has different meanings in different countries. In Finland, for example, it usually means renting out cottages to visitors or providing catering services in the countryside. In Hungary, a special term of "village tourism" exists, indicating that only activities and services provided in villages are included in this kind of tourism (as we will see later, village tourism typically covers low-priced accommodation, involvement in agricultural or other local activities is not common). In Slovenia, the most important form of rural tourism is tourism on family farms, where guests stay either with the farmer family or in a guest house, but visiting farms to have a meal and explore the farmyard is also popular (Verbole, 1995). In the Netherlands, the rural tourist product means especially camping on the farm, with most farm services being linked to route-bound activities as cycling, walking or horse-riding (Peters et al, 1994). In Greece, the main provision of rural tourism product is bed and breakfast with accommodation in traditionally furnished rooms and with traditional breakfasts often based on home-made products. Complementary activities - currently still on a limited scale - include restaurants and refreshment facilities or the organisation of cultural and recreational activities (Turner, 1993).Rural tourism is one of the main priorities of tourism development in many European countries, including Hungary. The market for rural holidays is growing at the same time as the future of many rural regions is uncertain, due to changes in agricultural practice (including the effects of the Common Agricultural Policy in the EU) or the increasing attractiveness of urban living standards. Rural tourism seems to be an appropriate tool to revitalise the declining rural areas and to ensure their sustainable future by job retention or even job creation, increased job diversity, service retention, farm support, broadened cultural provision, landscape and nature conservation or the maintenance of rural arts and crafts as tourist attractions. Rural tourism often provides an incentive (and part of the necessary funding) for infrastructural development, which then contributes to the growth of other economic activities in rural areas. A specific benefit of rural tourism development can be the increasing number of opportunities for social interaction for local people who often live relatively isolated lives in agricultural communities (Swarbrooke, 1996).RURAL TOURISM AND SUSTAINABILITY Rural tourism is often considered to be intrinsically sustainable, for it attracts small number of visitors, there is no need for extensive infrastructural development, tourists are usually genuinely interested in the local culture and traditions. One of the main attraction of rural holidays is the personal interaction with local residents, so hosts and guests are able to share ideas and knowledge, and consequently tourism can fulfil its role as the "industry of peace", as a tool of mutual understanding.Nevertheless, if rural tourism development is analysed on a deeper level, certain doubts arise concerning intrinsic sustainability. The most significant issue to be investigated is the economic profitability of rural tourist services, since the demand is often seasonal, the occupancy rates are low and the investment required for creating or improving facilities for tourists is often high. In most rural tourist destinations it is quite unlikely that tourism can be viable as a sole source of income. Rural tourism can usually be only one of the income-generating alternatives in a region, so its role in sustainable development is highly influencedby the performances of other economic sectors (especially agriculture).Concerning environmental sustainability, experiences suggest that considerable investment needs to be undertaken in the environmental management of vulnerable natural assets in order to make rural tourism in any sense sustainable. Tourists are usually most attracted by the industrially least developed regions, which are particularly sensitive to human interference. In addition, managed agricultural landscapes do not always meet the expectations of tourists based on the images of "traditional rural" landscapes represented in the tourist literature and in promotional materials.Tourism development also influences the socio-cultural characteristics of rural destinations, both in positive and negative way (Keane & Quinn, 1990; Peters et al, 1994). As positive impacts, the following can be mentioned: rural tourism usually encourages better use of the available resources (like land, labour, capital, natural and cultural attractions), brings about socio-economic change, contributes to heritage protection and the conservation of the rural environment, provides more social contact for local people and increases their chance to learn about other cultures. As negative impacts, tourism in rural areas changes or damages the rural landscape and the natural and cultural values of a given region, rearranges social stratification (this can also be interpreted as a positive change in certain cases), puts additional pressure on the local community, changes their rhythm of life, threatens their privacy or results in the inauthentic presentation of local customs and traditions, adapted to the tourists’ wishes.外文文献译文乡村旅游与可持续发展导言乡村旅游是总体旅游业的一部分，在匈牙利这样一个国家显得特别重要。
乡村旅游外文翻译文献
乡村旅游外文翻译文献乡村旅游外文翻译文献(文档含英文原文和中文翻译)翻译:Factors for success in rural tourism tourism developmentSince the 1970s,economic restructuring and farm crisis have reduced rural communities' economic development options, making older development strategies less viable and forcing many to look for nontraditional ways to sustain themselves. One of the most popular nontraditional rural development strategies has been tourism and its associated entrepreneurship rural development strategies has been tourism and its associated entrepreneurship opportunities because oftourism's ability to bring in dollars and to generate jobs and support retail growth. The purpose of this study was to identify and examine those factors that have helped rural communities successfully develop tourism and its entrepreneurship opportunities. Several focus groups were conducted with local businesspersons and leaders in six rural Illinois communities. The results clearly demonstrate the importance of the community approach to tourism development and that rural tourism development and entrepreneurship cannot work without the participation and collaboration of businesspersons directly and indirectly involved in tourism.Since the 1970s, economic restructuring and the farm crisis have severely reduced rural communities’economic opportunities.Economic restructuring has caused a loss of rural manufacturing plants and many jobs. The 1980s farm crisis in the Midwest also led to a decline in the numbers of farmers and restructured farm ownership, forcing some farm families to augment their incomes with off-farm jobs, to depart farming, or to declare bankruptcy. The farm crisis and the loss of manufacturing jobs had substantial ripple effects in rural communities. As rural joblessness rates rose above urban levels, real income growth stagnated in rural areas (Sears and Reid 1992). Many stores and agribusinesses disappeared from small rural towns. Not surprisingly, a 1992 statewide survey in Illinois found that 39% of rural residents perceived their economic prospects as worsening (Walzer 1993).These changes limited rural communities’economic development options, making older development strategies such as manufacturing less viable and forcing many to look for nontraditional ways to sustain themselves . One of the most popular nontraditional rural developmentstrategies has been tourism and its associated entrepreneurship opportunities (Edgell and Harbaugh 1993; Luloff et al. 1994). Rural areas have a special appeal to tourists because of the mystique associated with rural areas and their distinct cultural, historic, ethnic, and geographic characteristics (Edgell and Harbaugh 1993). Rural tourism also is less costly and easier to establish than other rural economic development strategies such as manufacturing. Rural tourism can be development strategies such as manufacturing. Rural tourism can be developed locally with participation from local government and small businesses, and its development is not necessarily dependent on outside firms or companies. Although tourism can be expensive to develop in certain cases (e.g., large resort areas) or can involve large firms and chains, rural tourism can be developed with relatively little investment credit, training, and capital. Hence, rural tourism can be less costly to develop as compared to other economic development strategies; additionally, rural tourism need not involve dependency on outside firms and their decisions on whether they want to be in an area. Rural tourism provides a base for these small businesses that might not otherwise be in rural communities because of their small populations. Tourism particularly helps two types of small businesses in rural areas—those directly involved in tourism (e.g., attractions and hotels/motels) and those indirectly involved in tourism (e.g., gas stations and grocery stores). Additionally, rural tourism works well with existing rural enterprises such as farms (e.g., U-Pick farms) and can generate important secondary income for farm households (Oppermann 1996).Nonetheless, rural tourism remains one of the few viable economic options for rural communities .Like other economic development strategies, rural tourism requires several components to be successful.Tourism development involves(1) attractions: the natural and manmade features both within and adjacent to a community; (2) promotion:the marketing of a community and its tourism attractions to potential tourists;(3) tourism infrastructure: access facilities (roads, airports, trains, and buses),water and power services, parking, signs, and recreation facilities; (4) services: lodging, restaurants, and the various retail businesses needed to take care of tourists’ needs; (5) hospitality: how tourists are treated by both community residents and employees in tourism businesses and attractions (Gunn 1988). Left out of this list are tourism entrepreneurs and their role in fostering these components.While the above components and a community’s assets are clearly important to tourism development, only the widespread participation and contribution of rural tourism entrepreneurs can ensure a broad-based foundation for successful tourism development. A research literature has emerged on how to best facilitate the development of tourism. One view, drawing heavily on the economic literature, argues that tourism and its associated entrepreneurship opportunities are best developed by helping and creating individuals businesses and then letting them compete in the marketplace for a review and description of this view). This view, however, has been critiqued because (1) it views tourism and tourism-related businesses as isolated from the larger community and its issues;(2) it does not recognize the interdependence of the various sectors and actors involved in tourism; and (3)most small tourism business, especially those in rural areas, do not have the individual resources to promote either themselves or the community as a tourist product (Gunn 1988; Murphy 1985; Palmer and Bejou 1995).Opposing this view is the community approach to tourism development and entrepreneurship (Murphy 1985). As its name implies, the approach argues that tourism is a community product and that, along with entrepreneurial skills and the presence of tourist businesses, it is also necessary to have the community and local capabilities (e.g., local leadership and formal and informal networks)directly involved in tourism development and promotion effort (Murphy 1985). While the community approach may be an effective way to develop and promote tourism, creating the necessary intercommunity cooperation and collaboration is a complex and difficult process. Businesses are asked to share resources while simultaneously competing. Local governments may see collaborating to develop tourism as risky, or they may be worried about losing control over local decision making (Huang and Stewart 1996; Jamal and Getz 1995). Because of these problems, research on collaboration and those factors that allow for community development of tourism is needed . The purpose of the present study is to identify and examine those factors that help rural communities successfully develop tourism and its entrepreneurship opportunities. The present study makes an additional contribution to the research literature by including rural tourism entrepreneurs, an overlooked group in rural tourism research (Stokowski 1990).乡村旅游发展成功因素作者：苏珊娜威尔逊，丹尼尔·朱莉和约翰国籍：美国出处：SAGE 出版社中文译文：20世纪70年代以来，经济体制的改革和农业危机使得农村社区经济发展的选择减少，同时促使老年人发展战略可行性降低，迫使人们去寻找非传统的方式来维持生计。
(浅析乡村旅游与可持续发展)RURAL TOURISM AND SUSTAINABLE DEVELOPMENT INTRODUCTION
The concept of sustainable development was introduced by the WorldCommission on Environment and Development in the Brundtland Report in 1987defining sustainable development asquotedevelopment that meets the needs of thepresent without compromising the ability of future generations to meet their ownneedsquot. Tourism is one of the foremost economic activities around the world havingtransported more than 617 million people internationally and generated 448 billionUSD in receipts in 1997 WTO 1998. It is a major economic force havinggenerated in 1996 an estimated 3153.3 billion USD in gross output creatingemployment for app. 255 million people producing app. 10.7 per cent of worldgross domestic product investing app. 766 billion USD in new facilities andequipment annually and contributing more than app. 653.3 billion USD to globaltax revenue WTTC 1996. The volume and significance of tourism clearly shows that it is not enough todevelop new forms ofquotealternativequotetourism in order tominimizethe negative andmaximizethe positive impacts of tourism development. The whole sector must bedeveloped and managed in a way that it does not damage the natural andsocio-cultural environment and this is the responsibility of the world-wide tourismindustry. Though the Brundtland report made no special reference to tourism since itspublication the role of tourism in the process of continuously misusing theEarth’sresources has beenanalyzedand the concept of sustainable tourism appeared. Sustainable tourism has several - often seriously debated - definitions.According to the definition of the Federation of Nature and National Parkssustainable tourism isquoteall forms of tourism development management and activitythat maintain the environmental social and economic integrity and well-being ofnatural built and cultural resources in perpetuityquoteFNNP 1993.
旅游景点可持续发展旅游目的地外文文献翻译2013年译文5100多字
文献出处：Sharpley, Richard. "The research on sustainable development of tourism" [J]Journal o f Sustainable tourism 2013，8（01）：9-21原文The research on sustainable development of tourismSharpley, RichardAbstractSustainable development of the ecological environment is closely related to the social and economic development. A good ecological environment is the foundation for survival of the human beings and development, and the objective environment for development of tourism. At present, development of the tourist resources in all places catches equal importance to the economic, social and environmental benefits. With the rapid economic development of our country, however, its conflict against the ecological environment gets aggravated and in some areas, the ecological environment even continues to deteriorate. For many years, tourism has been regarded as the "smoke-free industry". But the negative effect upon the tourist places due to development of tourism has been an indisputable fact. Vigorous advocation of the Central Committee for building a conservation-minded society and developing the cyclic economy symbolizes that China's strategy of sustainable development has ushered in a new stage and sustainable development of the tourist places will surely become an important issue.Travel agencies (tourist team-forming agency) are tourist enterprises comparatively far from the tourist places but most closely linked in economy and information. They exert broad and profound influences directly or indirectly on the tourist places. The influences may be active, including efforts taken to organize thenation-wide ecological tourist activities to attract and guide the market environment of the source visitors, and promote the sustainable development of the tourist places. The influences may be negative, too, if the design of the short-term tourist lines or unhealthy tourist activities to attract large numbers of tourists, which can produce negative effects on the tourist places. This thesis proceeds from the day-to-day businesses of travel agencies to the probe of its active role in sustainable development of the tourist spots and means of controlling the negative influences.Keywords : tourism area, sustainable development, protection of the environment1 IntroductionSustainable development of tourism is a global issue within the tourist circle today. The sustainable development of tourism has been proposed and accepted quickly and widely in time of the rapid expansion and prosperity of the tourist industry when crisis starts to be exposed. People have discovered many new issues, for example, "depletion of tourist resources appears" along the shores of Mediterranean Sea in Europe. Only in such cases can people come to know that adherence to sustainable development is the workable principle for developing tourism. The sustainable development of the tourist places has been regarded as a theory to maintain and enhance the future development opportunity and satisfy the various demands of the present tourists and residents in the tourist spots. Its essence is to integrate tourism with the nature, cultures and the living environment of us human beings, coordinate with and balance the mutual relationships and unify the objectives of economic development with those of social development on a global scale. With the rapid development of tourism, tourists have not only created substantial economic returns for the tourist places but also aggravated the negative effects. How to coordinate the relations between tourist spots and the tourists, strengthen the technical management of the tourists by the tourist departments and try every way to reduce and control the tourists' negative effects upon the tourist places has already become a issuewhich cannot be ignored. Tourists are both the livelihood and service objects of the tourist places. In order to receive a certain quantity of tourists to achieve the economic objectives, develop, protect and publicize the protection of the tourist spots, the tourist places provide the tourists with tourist experiences, accommodation, catering, entertainment and other consumptions in return for economic benefits and economic inflows. But their capacity of self maintenance and self development has been weakened. Tourist spots serve as the media for tourists to experience the tourist targets and satisfy their own physical and spiritual requirements. It is in the tourist atmospheres that the tourists obtain the physical and spiritual pleasure through understanding, appreciation of and participation in various landscapes. Sometimes, there may be opposition between the tourist places and the tourists.2 Influences from the Travel Agencies' Businesses upon the Environment of Tourist placesBusinesses of the travel agencies exert both active and negative effects on the environment of the tourist places and the specific results vary with the related main bodies and interrelations concerning sustainable development of the tourist places. 2. 1 Active EffectsTravel agencies' design of the tourist lines plays a pivotal role in stimulating the economic development of the tourist spots. At the same time, development of the tourist industry can increase the employment and solve the issue related to the surplus laborers. In countries of developed tourism, employment for tourism accounts for 7%~10% of that for the whole country, and in our country, there are more and more people employed into the tourist industry. Tourism can provide job vacancies for more people, especially the non-professional people. Therefore, it plays a special role in development of economy and stability of the society.The travel agencies can organize the inbound tourism to attract foreign visitors to the domestic tourist spots, publicize the tourist images to the whole world, serve as the medium for the local economic development and play an important role in attracting capitals from other areas of our country and foreign countries. The touristdevelopment can promote the local infrastructure construction, optimize the life of the local people, speed up the construction of communications and contribute to the local traffic convenience, and create more favorable health facilities and medical conditions.Travel agencies can design the tourist lines of sustainable development and minimize the damages to the environment so as to maximize the economic benefits, protect the environment, ecological diversification and the living environment for wildlife and prevent the further disruption to the ecological environment.2. 2 Negative EffectsIt is often the case that the travel agencies seek for instant success and quick profits during their business operation, especially in the environment-sensitive regions, where large-scale development of tourism is not scientifically conducted. The developers are too optimistic to realize the latent negative effect from the blind rush for tourist development, only resulting in huge losses and damages to the environment.Too large a size of the tourist team organized by the travel agencies will mean a great pressure to the ecological environment and bring about negative effects to the development of the regional tourism. Visitors are of different backgrounds. They enjoy different awareness and moral consciousness and have different knowledge on environmental protection. If marketers of the travel agencies fail to treat them differently, the part of visitors who lack the awareness of environmental protection may cause great negative effects on the ecological environment. The main results include: depletion of the tourist resources, deterioration of the tourist environment, traffic congestion and over-load bearing reception of tourists, a silent and subtle transforming influence on the value senses, social outlook and morality of the local residents. If no correct guidance is made, the local national cultures and daily life may be externalized, even affecting stability of the social order.3. Operating Strategy of Travel Agencies Based on Sustainable Development of the Tourist Spots3. 1 Strengthen the management of the operating process of travel agenciesTravel agencies, as the intermediate link of visitors' tourist demand to the relevant tourist supplies within the tourist industrial aggregates, are directly connected with the environment, and its ecological orientation exerts a direct influence on the ecological environment of the tourist places. After entry into WTO, travel agencies have taken up the multi-aspect and diversified operation and realized the transition from intermediaries to enterprise entities. In such a trend, travel agencies will take more frequent participation into the environment and the influence from their ecological orientations on the environmental changes will increase, too. Moreover, travel agencies' ecological orientations serve as a guide to the tourists' behaviors, attitudes of the local residents and the business operating orientations of tourist enterprises. Therefore, sustainable development of the industry of tourism should start with efforts by the travel agencies. The marketing concept of sustainable development for travel agencies is to build up the friendly properties towards the ecological environment during the operating process based on the guiding ideology of ecologicalization. On the basis of this concept, marketing of the travel agencies should attach great importance to the sustainable management of the marketing concept, design of products and process management.Using the feeling of tourist well-being achieved by individual tourists we evaluate indirectly the competitive ability of the tourist area to offer a compound tourist site attractiveness. The methodology employed here uses individual survey questionnaires on the tourists' evaluation of the quality of tourist facilities and attributes in a given area (the ‘regional tourist profile’) as the basis for constructing an aggregate expression for the relative attractiveness of that area. Using various multidimensional statistical techniques an estimation of the competitive attractiveness of the Southern regions in Italy is pursued. We also compare our findings with quantitative results on tourist competitiveness values obtained in a related previous study on tourist competitiveness in Italian regions. Finally, the paper highlights the need to use micro and macro data to analyse tourist attractiveness and to identify policies for improving regional tourist competitiveness.Besides satisfying the visitors' requirements, travel agencies should also strengthen their management of the tourist behaviors. Before the normal start of tourist activities, travel agencies should take up pre-tour education to the visitors, including their codes of conducts for and matters needing attention to sustainable tourism, environmental policies, laws and regulations of the tourist spots, cautions for getting along properly with the local residents, and respect of others' privacy and dignity.Upon completion of the tourist activities, the travel agencies should conclude the experience and subsequent influence of the whole tourist process on the future visitors. After the tourist activities are over, the travel agencies should make timely summaries, accumulate good experience, analyze the successes and advocate them in the future work. Meanwhile, it is necessary to find out the weaknesses and improve them in the future tourist activities. On the other hand, travel agencies can seek feedback information from the visitors, including their experience during the tour, their comments on whether or not the tour is properly organized, whether or not the tourist purposes have been realized and whether or not they have been inspired or learned something during the tourist activities. For visitors engaged in sustainable tours, when they return to their real life, the education on environmental protection and ecological knowledge they have received during the tour will surely influence their life styles, working attitude and way of act. Generally, they pay more attention to protection of the environment and stimulate people around them with their oral publicity and practical actions to support and participate in protection of the environment so that the force for environmental protection will continue to expand, contributing to the promotion of awareness of environmental protection of the whole society.The travel agencies should strengthen their relations with the communities of the tourist places, win their supports to and understanding of the sustainable development of tourism. Local people of greater influences may be employed as tour guides of sustainable development so that visitors can both enjoy the beautiful sceneries of the nature and get better melted into the local cultural atmosphere. In this way, the tourist places of sustainable development will also serve as a beautiful classroom wherevisitors can improve their ecological awareness.The tourist product of sustainable development is only one of the many tourist products operated by the travel agencies. Travel agencies should not only give emphasis to protection of the environment when operating the tourist product of sustainable development but also attach awareness of environmental protection to other tourist products so that visitors who have not purchased the tourist product of sustainable development can also receive education on environmental protection and more and more people will join in the environmental forces and have sustainable tourist development deep-rooted in their mind.3.2 Promote the Awareness of Internal Employees in Environmental ProtectionThe travel agencies must offer overall education to their internal employees so that they can understand and master the tourist thoughts of sustainable development. Employees of the travel agencies must be first armed up with overall technical knowledge because this is the foundation for them to improve the visitors' quality of tourist experience. Second, tourist employees, especially those in direct contact with the visitors, should learn the science of public relations and communicate with the visitors correctly. They should share the awareness of environmental protection, understand the local conditions and situations and be familiar with the contents of sustainable development and their implementation. At the same time, they should know how to guide the visitors to minimize the negative effect to the environment during their tour.Discretionary time consumption has become an important activity for many people in a modern welfare society. As a consequence, the leisure sector has become a prominent economic industry in the Western world. The rise in disposable income and in free time in recent decades has created the foundation for a new lifestyle, where recreation and tourism have become major elements of consumer behaviour. Today, in many regions and countries, tourism is regarded as one of the major growth industries that deserve due policy attention. Clearly, tourism has become a global socio-economic phenomenon in a mobile world.The new trend in modern tourism towards non-traditional and remotedestinations is likely an expression of the passage from mass tourism to a new age of tourism, and illustrates a change in the attitudes and needs of many tourists towards tailor-made tourist facilities ([Fayos–Solà, 1996] and [Poon, 1993]). Nowadays, isolated or previously unknown destinations have become places to be explored, since they meet the tourists' expectations: namely, a unique or special leisure experience based on a specific tourist destination profile.A tourist destination (e.g. city, region or site) is at present often no longer seen as a set of distinct natural, cultural, artistic or environmental resources, but as an overall appealing product available in a certain area: a complex and integrated portfolio of services offered by a destination that supplies a holiday experience which meets the needs of the tourist. A tourist destination thus produces a compound package of tourist services based on its indigenous supply potential. This may also create fierce competition between traditional destinations seeking to maintain and expand their market share and new destinations that are trying to acquire a significant and growing market share. The success of tourist destinations thus depends on their regional tourist competitiveness in terms of the attractiveness characteristics (or quality profile) that make up the tourist strength of a certain area (see also [Agrawal, 1997], [Butler, 1980] and [Hovinen, 2002]).The dynamic nature of tourist channel competition requires destinations to be able to combine and manage their tourist resources in order to gain competitive advantage (see Teece, Pisano, & Shuen, 1997). The new needs of tourists impose destinations constantly to reconfigure, gain, and dispose of attractive resource able to meet the demand of a shifting market. This has led to the concept of dynamic capabilities; viz. organisation's processes (in our case tourist destination) that “integrate, reconfigure, gain and release resources to match and even create market change” (Eisenhardt & Martin, 2000: p. 1107).In the tourist field competition among territorial areas is usually not centred on the single aspects of the tourist product (environmental resources, transportation, tourism services, hospitality, etc.), but on the tourist destination as an integrated and compound set of tourist facilities for the clientTherefore, employees of the travel agencies must receive the training on awareness of environmental protection. First, either the administrators or the ordinary employees must build up their long-term concept of sustainable development, exercise their obligation of preservation of the ecological environment and promote the coordinated development of ecology with economy. Second, the resource-friendly sense of value must be established because for the travel agencies, uncontrolled consumption of tourist resources today means the loss of a foundation for enterprise development tomorrow. Third, build up the legal concept of environmental protection and consciously regulate the enterprise behaviors with laws and regulations. Fourth, establish the moral concept of environmental protection. The Central Government has already brought environmental protection into the category of socialist ideological and ethical progress. Modern tourist enterprises should perform their social responsibility, conscientiously abide by the social morality and endeavor to advocate the advanced cultures of our country. Only on basis of the above concepts can the travel agencies usher in harmonious development with the society and environment.3.3 Guide the Visitors in Protection of the EnvironmentDuring the design of tourist products, the travel agencies should fully listen to the opinions of the regional ecological researchers and the natural protecting bodies. It is better to employ the local people to operate the hotels and visitors should be suggested not purchasing the local and special products which may affect the natural environment. Guide the visitors to communicate properly with the local people and organize various public benefit activities conducive to protection of the ecological environment. If we want more people to support the environmental protection, the tour guide should be an environmentalist. Tour guides should use their rich ecological and environmental knowledge to influence and educate the visitors to tour happily through the beautiful sceneries, tourist knowledge and social responsibility.There should be the concept of guiding the visitor to protect the nature. Designers of the tour (travel agencies and design bodies) should share clear ecological concepts and the tour leaders and guides should educate the visitors timely in protection of the environment. Selection of different tour lines will exert differentinfluences on the bearing capacity of the resource environment (for example, avoid the tour peak time). Therefore, travel agencies should select tourist places with conditions for ecological tours and avoid the fragile and sensitive ecological regions. The number of visitors for each team must be controlled within the acceptable scope. Effective management can be conducted more easily of the smaller tour groups and reduce the artificial affections and damages to the ecological environment.ConclusionDevelopment of tourism must be based on the bearing capacity of the ecological environment and agree with the economic conditions and social morality of the tour places. Sustainable development is a guiding method for overall management of the resources for the purpose of preventing various resources from being damaged and protecting the natural and cultural resources. With the overall development of economy and tourism, the travel agencies are playing a more and more prominent role in their intermediary functions, especially their connections of the tourist places with the tourist sources. Therefore, the travel agencies should assume their due responsibility in the sustainable development of and benefit from the regional tourism so as to realize the sustainable development of both the tourist products and the images of the travel agencies.译文旅游景点可持续发展研究夏普利·理查德摘要生态环境的可持续发展与社会经济发展息息相关，良好的生态环境既是人类赖以生存的环境和发展的源泉，同时也是旅游业发展的客观环境。
乡村旅游与可持续发展中英文对照
乡村旅游与可持续发展中英文对照Rural Tourism and Sustainable DevelopmentIntroduction引言乡村旅游已经成为全球旅游业内的一个重要部门。
它为旅行者提供了探索乡村地区自然和文化遗产的独特体验和机会。
然而，旅游业的迅速增长引发了人们对其对环境、当地社区和传统做法的影响的担忧。
因此，保证乡村旅游以可持续的方式发展，平衡经济增长与环境和社会考虑因素的关系至关重要。
Environmental Impact环境影响One of the key concerns regarding tourism development is its impact on the environment. Rural areas often have fragile ecosystems that can be easily disrupted by an influx of tourists. The construction of infrastructure, such as hotels and roads,can lead to deforestation, soil erosion, and habitat destruction. Moreover, the increased consumption of water and energy bytourists can exacerbate resource scarcity and pollution.关于旅游业发展的一个重要问题是其对环境的影响。
乡村地区往往拥有容易受到游客涌入干扰的脆弱生态系统。
基础设施的建设，比如酒店和道路，可能导致森林砍伐、土壤侵蚀和栖息地破坏。
此外，游客对水和能源的消耗增加可能加剧资源稀缺和污染问题。
为了减轻这些影响，有必要在乡村旅游中实施可持续的做法。
这可以包括利用可再生能源为住宿设施，促进垃圾处理和回收计划，并鼓励游客参与环保活动。
乡村旅游和经济发展外文翻译文献
乡村旅游和经济发展外文翻译文献乡村旅游和经济发展外文翻译文献Rural Tourism and Economic DevelopmentTourism is a popular economic development strategy. The author reviews three diverse books that study tourism from various social science perspectives——economic, sociological,psychological,and anthropological.Ryan’s book is multidisciplinary in approach and covers all major topics of tourism;tourist experience;and marketing.Michal Smith details the negative affects of tourism development in rural areas of the southeastern United States.Finally,Valene Smith’s book presents international case studies that document cultural changes caused by tourism development. Despite their different focuses, all three books agree that tourism development has its benefits and costs and that changes to the destination areas are inevitable. Careful planning and marketing can lessen the harmful effects of tourism development.Tourism is an increasingly popular elixir to economic rural and urban underdevelopment. Its current prominence in the array of local economic development strategies can be traced to several features of the tourism industry. Tourism jobs are mostly low-skill jobs, which are a good fit with the job skills of many rural residents. Also, tourism has a potential for creating an export base that builds on favorable local advantages such as a pleasant climate or sites of historic or natural interest. More important, tourism strategies mesh with the current political philosophy and budget realities ofminimizing government involvement and investment. The accommodations,restaurants,and entertainment activities that necessarily accompany tourism are assumed to be provided by the private sector. Critics of tourism as a development strategy cite its low-paying and dead-end jobs, its degradation of the local natural environment, and its potential corruption of local culture and customs. Further, not every jurisdiction in need of jobs and a tax base has tourism potential.The study of tourism, like much of the economic development literature, draws from a wide range of disciplines. The forte of economists is in addressing the affects of tourism on the local economy;however,economists fail to describe who tourists are or why they travel.Anthropologists’major contribution to defining and studying tourism is in examining the impacts of tourism on local culture. Psychologists are more likely to dwell on the motives for tourism, but they ignore the impacts. Clearly, the complete definition of tourism includes the economic,social,anthropological,and psychological viewpoints. One strength of Recreational Tourism: A social Science Perspective by Chris Ryan is its multidisciplinary approach to the study of tourism. In contrast, the case studies from around the world found in Hosts and Guests:TheAnthropology of Tourism, edited by Valene Smith, dwell on tourism from the perspectives of history and anthropology, with its focus on the culture affects of tourism and tourism’s role in the acculturation process. Behind the Glitter: The Impact of Tourism on Rural Women in the Southeast, by Michal Smith, focuses on the economic and cultural effects of tourism in the rural Southeast.Benefits of tourismPerhaps chief among the advantages of tourism is that it is seen as obtainable, even for communities with minimal public resources. Most communities envision negligible public investments such as new roads, history markers, town cleanup, storefront rehabilitation, and marketing. The private sector is expected to provide hotels, motels, restaurants, entertainment, and other tourist accommodations.Second, tourism is a relatively easy-to-understand concept for the lay public and can, therefore, generate local support. Community pride leads residents to conclude that their home town has something to offer tourists.Tourism builds on perceived and existing local advantages or amenities, such as sites of historical interest, mountains and other places of natural beauty,pleasant climates,or clean air.Tourismdevelopment uses these resources, which are “free” i n the sense that the tourism industry has not paid for them. In some cases, these natural resources would have small economic value without tourism development.Mieczkowske cites the Alps,“dying” fishing or mill towns of New England and the Canadian Maritime provinces,and Caribbean islands as places where tourism has given economic value to natural amenities. Thus tourism can have a positive economic effect in such areas of otherwise low economic productivity.Third, decades of experience in smokestack chasing has been disappointing for many communities.The competition for manufacturing plants is intense and as long as manufacturing employment continues its downward trend, competition for the remaining plants will only increase.Also,tourism is perceived as a cleaner industry for the environment than is manufacturing.Fourth, rural tourism havens tend to be growth. This decade became known as the population turnaround as it was the first time in the history of the United States the population of rural areas grew at faster rates than urban areas. In Behind the Glitter, Smith found that 65 of the 84 rural tourism counties in her study of the Southeast had population growth equal toor exceeding the national rate of growth in the 1970s.,these nonmetropolitan counties grew 37.9% and in the 1980s, they grew at a still impressive rate of 24.6%.Fifth, tourism is a labor-intensive industry, creating large numbers of jobs that employ low-skill workers and youths, who may otherwise remain unemployed. The low-skilled nature of tourism jobs is ideal for economies with poorly educated or trained labor forces. These added jobs help cut welfare rolls and provide a source of tax revenue.Finally, tourism development means more income and profits for tourist-related businesses.Local income from tourist expenditures is mostly spent again in the local area, which leads to more local income, and perhaps, to more local jobs. Such indirect benefits of tourism are measured via regional economic impacts of tourism. Ryan’s book has a section that introduces techniques used to measure the economic impacts of tourism. Many other studies also focus on measuring economic effects of tourism. In contrast, other sources of economic activity, particularly for remote counties, create relatively few direct and indirect benefits. For example, nuclear power plants, waste disposal sites, and many manufacturing plantscreate relatively few jobs and generate small amounts of local purchases.Aside from the fact that not all communities can be tourist havens, tourism development has its costs. It seems that every benefit of tourism development has a corresponding cost.乡村旅游和经济发展作者：弗雷德里克国籍：美国出处：SAGE 出版社旅游业是一种十分受欢迎的经济发展战略。
乡村旅游可持续发展外文翻译文献
乡村旅游可持续发展外文翻译文献(文档含中英文对照即英文原文和中文翻译)外文:RURAL TOURISM AND SUSTAINABLE DEVELOPMENTINTRODUCTIONRural tourism is a segment of the total tourist industry which is particularly important in Hungary, in a country with no spectacular natural attractions, without seaside, high mountains, rainforest or herds of exotic animals. However, its attractive cultural landscapes with small villages, thermal springs, rivers and lakes, combined with the traditional hospitality, are able to offer pleasant experiences to the kind of tourist who is looking for relaxation and recreation in a calm setting.On one hand, rural tourism development can play an important role in the diversification of the Hungarian tourist supply and in the creation of a more complex and colourful country image. On the other hand, rural tourism is not only the end, but the means to stimulate economic growth, to increase the viability of underdeveloped regions, and to improve the living standards of local populations.If rural tourism is to fulfil all these roles, it has to be developed in a way that ensures the long-term sustainability of the resources and that of the development progress itself. But what is a sustainable way of development in rural tourism ? How can sustainability be monitored and promoted in rural destinations ? This paper attempts to answer these questions by presenting the current situation of Hungarian rural tourism through indicators that are considered to be relevant for this type of tourism.SUSTAINABLE TOURISM DEVELOPMENT The concept of sustainable development was introduced by the World Commission on Environment and Development in the Brundtland Report in 1987, defining sustainable development as "development that meets the needs of the present without compromising the ability of future generations to meet their own needs".Tourism is one of the foremost economic activities around the world, having transported more than 617 million people internationally and generated 448 billion USD in receipts in 1997 (WTO, 1998). It is a major economic force, having generated in 1996 an estimated 3,153.3 billion USD in gross output, creating employment for app. 255 million people, producing app. 10.7 per cent of world gross domestic product, investing app. 766 billion USD in new facilities and equipment annually, and contributing more than app. 653.3 billion USD to global tax revenue (WTTC, 1996).The volume and significance of tourism clearly shows that it is not enough to develop new forms of "alternative" tourism in order to minimise the negative and maximise the positive impacts of tourism development. The whole sector must be developed and managed in a way that it does not damage the natural and socio-cultural environment and this is the responsibility of the world-wide tourismindustry.Though the Brundtland report made no special reference to tourism, since its publication, the role of tourism in the process of continuously misusing the Earth's resources has been analysed and the concept of sustainable tourism appeared.Sustainable tourism has several - often seriously debated - definitions. According to the definition of the Federation of Nature and National Parks, sustainable tourism is "all forms of tourism development, management and activity that maintain the environmental, social and economic integrity and well-being of natural, built and cultural resources in perpetuity" (FNNP, 1993). A publication by the Tourism Concern and the World Wide Fund for Nature defines sustainable tourism as tourism which "operates within natural capacities for the regeneration and future productivity of natural resources; recognises the contribution that people and communities, customs and lifestyles, make to the tourism experience; accepts that these people must have an equitable share in the economic benefits of tourism; and is guided by the wishes of local people and communities in the host areas" (Tourism Concern & WWF, 1992).Though the existing definitions usually differ in their focus or level of elaborateness, the main message of the Brundtland Report seems to be more and more accepted by the tourism industry all over the world. However, the notion of sustainability is a very complex one and it has many ramifications (Mowforth & Munt, 1998).Ecological sustainability, which means that tourism development does not cause irreversible changes in a given destination's ecosystem, is the most commonly accepted dimension, since there is an obvious need all over the world to protect natural resources from the negative impacts of tourism activities. The general growth of environment-awareness has significantly contributed to this trend. Social sustainability refers to the ability of a community to absorb tourism (both the industry and the tourists themselves) without the creation of social disharmony. Cultural sustainability in the context of tourism assumes that a given community is able to retain or adapt their own distinctive cultural traits against the pressure of both the so-called "tourist culture" and the "residual culture" of the visitors (Jafari, 1987). Economic sustainability refers to a level of economic gainfrom tourism that is sufficient to provide an appropriate income for the local community (compared to the inconvenience caused by the activities of the tourism sector) and to cover all the costs of any special measure taken to satisfy the tourists (thus a precondition of economic sustainability is the attractiveness of an area and the perceived high quality of its tourist supply: without being in a competitive position in the world market, no destination can be economically sustainable).The different aspects of sustainability do not compete, but must be seen as equally important. High level of economic profitability must not be considered as a tool to cover over the damage done to social or natural resources, but the relative fragile nature of these latter must not create a planning environment where economic considerations are not being taken (properly). Sustainable tourism development has to be economically viable and naturally and culturally sensitive at the same time.As we could see, inappropriate tourism development results in increasing stress on destinations and consequently in negative changes in the destinations' physical, economic and social-cultural characteristics. In order to avoid or minimise unfavourable impacts, decision-makers must be aware of all the factors that play a role in the development process. In the measurement of the progress that an individual destination is making towards sustainable tourism development, sustainability indicators are commonly accepted as one set of useful tools.INDICATORS OF SUSTAINABILITY"Indicators measure information with which decision-makers may reduce the chances of unknowingly taking poor decisions" (WTO, 1996). In other words, indicators are a set of useful measures of those factors that are important to the decision-makers (the relative significance of these factors depend on their relevance to the development objectives of a given destination, and on their importance to tourists)."Indicators are both a tool for management today and an investment in the future, since they reduce the risk of inadvertent damage to the resource base on which the [tourist] industry depends" (WTO, 1996).Based on different guidelines and recommendations (Tourism Concern & WWF, 1992; McCool & Watson, 1994; Murphy, 1994; Howie, 1996; Swarbrooke,1996; WTO, 1996; Mowforth & Munt, 1998), the indicators suggested for the purpose of this study are the following (Table 1):THE CONCEPT OF RURAL TOURISMRural tourism is an old and a new phenomenon at the same time. Interest in countryside recreation started to grew already in the 19. century as a reaction to the stress of the increasing urbanization and industrialisation. The rural scene was admired by poets and artists. The new railway companies transported more and more tourists to the countryside. However, the rural tourism of our era is different: the number of tourists involved has increased significantly and tourism has developed in all types of countryside instead of being limited to areas of exceptional scenic beauty.Though it seems to be simple to define rural tourism as "tourism that takes place in the countryside", this definition does not include the complexity of the activity and the different forms and meanings developed in different countries. According to a broader definition, "rural tourism includes a range of activities, services and amenities provided by farmers and rural people to attract tourists to their area in order to generate extra income for their businesses" (Gannon, 1988, in te Kloeze, 1994). If this broader concept is accepted, rural tourism covers not only farm tourism or agritourism (which is generally what rural tourism means for most people), but also special interest nature holidays, touring in rural areas andresidential tourism, and the services include - besides accommodation - events, festivities, outdoor recreation, production and sale of handicrafts and agricultural products, etc.The term "rural tourism" has different meanings in different countries. In Finland, for example, it usually means renting out cottages to visitors or providing catering services in the countryside. In Hungary, a special term of "village tourism" exists, indicating that only activities and services provided in villages are included in this kind of tourism (as we will see later, village tourism typically covers low-priced accommodation, involvement in agricultural or other local activities is not common). In Slovenia, the most important form of rural tourism is tourism on family farms, where guests stay either with the farmer family or in a guest house, but visiting farms to have a meal and explore the farmyard is also popular (Verbole, 1995). In the Netherlands, the rural tourist product means especially camping on the farm, with most farm services being linked to route-bound activities as cycling, walking or horse-riding (Peters et al, 1994). In Greece, the main provision of rural tourism product is bed and breakfast with accommodation in traditionally furnished rooms and with traditional breakfasts often based on home-made products. Complementary activities - currently still on a limited scale - include restaurants and refreshment facilities or the organisation of cultural and recreational activities (Turner, 1993).Rural tourism is one of the main priorities of tourism development in many European countries, including Hungary. The market for rural holidays is growing at the same time as the future of many rural regions is uncertain, due to changes in agricultural practice (including the effects of the Common Agricultural Policy in the EU) or the increasing attractiveness of urban living standards. Rural tourism seems to be an appropriate tool to revitalise the declining rural areas and to ensure their sustainable future by job retention or even job creation, increased job diversity, service retention, farm support, broadened cultural provision, landscape and nature conservation or the maintenance of rural arts and crafts as tourist attractions. Rural tourism often provides an incentive (and part of the necessary funding) for infrastructural development, which then contributes to the growth of other economic activities in rural areas. A specific benefit of rural tourismdevelopment can be the increasing number of opportunities for social interaction for local people who often live relatively isolated lives in agricultural communities (Swarbrooke, 1996).RURAL TOURISM AND SUSTAINABILITY Rural tourism is often considered to be intrinsically sustainable, for it attracts small number of visitors, there is no need for extensive infrastructural development, tourists are usually genuinely interested in the local culture and traditions. One of the main attraction of rural holidays is the personal interaction with local residents, so hosts and guests are able to share ideas and knowledge, and consequently tourism can fulfil its role as the "industry of peace", as a tool of mutual understanding.Nevertheless, if rural tourism development is analysed on a deeper level, certain doubts arise concerning intrinsic sustainability. The most significant issue to be investigated is the economic profitability of rural tourist services, since the demand is often seasonal, the occupancy rates are low and the investment required for creating or improving facilities for tourists is often high. In most rural tourist destinations it is quite unlikely that tourism can be viable as a sole source of income. Rural tourism can usually be only one of the income-generating alternatives in a region, so its role in sustainable development is highly influenced by the performances of other economic sectors (especially agriculture).Concerning environmental sustainability, experiences suggest that considerable investment needs to be undertaken in the environmental management of vulnerable natural assets in order to make rural tourism in any sense sustainable. Tourists are usually most attracted by the industrially least developed regions, which are particularly sensitive to human interference. In addition, managed agricultural landscapes do not always meet the expectations of tourists based on the images of "traditional rural" landscapes represented in the tourist literature and in promotional materials.Tourism development also influences the socio-cultural characteristics of rural destinations, both in positive and negative way (Keane & Quinn, 1990; Peters et al, 1994). As positive impacts, the following can be mentioned: rural tourismusually encourages better use of the available resources (like land, labour, capital, natural and cultural attractions), brings about socio-economic change, contributes to heritage protection and the conservation of the rural environment, provides more social contact for local people and increases their chance to learn about other cultures. As negative impacts, tourism in rural areas changes or damages the rural landscape and the natural and cultural values of a given region, rearranges social stratification (this can also be interpreted as a positive change in certain cases), puts additional pressure on the local community, changes their rhythm of life, threatens their privacy or results in the inauthentic presentation of local customs and traditions, adapted to the tourists’ wishes.译文:乡村旅游与可持续发展导言乡村旅游是总体旅游业的一部分，在匈牙利这样一个国家显得特别重要。