电子商务英语教程--Unit(3)
电子商务英语unit3
February 19, 2014
11
Text Analysis
E-Marketplaces [3]. Electronic marketplaces, also known as B2B exchanges, provide common virtual environments for both sellers and buyers. Electronic marketplaces may be horizontal (e.g., ), offering a wide range of products of different industries. They may be vertical, focusing on a certain industry or industry segment. In electronic marketplaces, sellers and buyers can negotiate, submit bids, place an order and finish the execution online or offline. (译文) [4] is one of the most popular B2B Web sites in the world, operating the largest electronic marketplace for both international trade and domestic trade in China.
2
Warm-up Please read the following categories on the homepage of , and answer the following questions:
电子商务英语3
Electronic Commerce
Prentice Hall 2006
7
Internet Marketing and Electronic Retailing
– – – – – – –
Characteristics of Successful E-Tailing
High brand recognition A guarantee provided by highly reliable or well-known vendors Digitized format Relatively inexpensive items Frequently purchased items Commodities with standard specifications Well-known packaged items that cannot be opened even in a traditional store
Electronic Commerce
Prentice Hall 2006
10
E-Retailing Business Models
Direct Sales by Manufacturers
– – Sellers can understand their markets better because of the direct connection to consumers Consumers gain greater information about the products through their direct connection to the manufacturers
Retailing conducted online, over the Internet
商务职场英语Unit_3PPT课件
products or services are product or service
better than those of the
competition,
f Complete the text with the verbs in parentheses in the
present passive voice.
a In pairs, discuss the questions.
1. Of the advertisements that you saw on your way here today, which caught your attention most?
2. What elements of an advertisement appeal to you—image? color? language? design? humor?
c In pairs, answer these questions about the advertisements.
1. What products/services are these advertisements trying to sell?
2. What age group(s) and socioeconomic group(s) are they aimed at?
Key
Advertising is an essential part of marketing a product and (1)____i_s_u_s_e_d______ (use) to inform people about products and services. People (2)_a_r_e__p_e_rs_u_a_d_e_d_ (persuade) to buy products for different reasons. Sometimes they (3)_a_r_e_c_o_n__v_in_c_e_d(convince) by the hope that the product will improve their appearance. Other times, they (4)___a_r_e_m__a_d_e___ (make) to believe that a particular service is somehow better than any other. Often, a product (5)__i_s_p_u_r_c_h_a_s_e_d_ (purchase) simply because it (6)__i_s_n_e_e_d_e_d_ (need) in the home.
电子商务英语创新型教程Chapter 3Electronic Payment
• Credit cards • Charge cards • Debit cards
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Dialogue 1 Different Types of E-payment
Key expressions:
1. pop in 顺道走访 , 偶然来访 2. for the record 需要指出的是， 为准确起见 3. You are just being humble. 您太谦虚了！ 4. for the sake of 为了 5. catch up with 追上； 赶上 6. No doubt about that. 毫无疑问 7. That’s what I am going to mention. 这正是我想说的话。 8. need some time to digest 需要些时间消化
1
电子商务英语创新型教程
吴含 冯克江 陈秀梅 邓志超 主编
人民 邮电
2
Chapter 3 Chapter 3 Electronic Payment
Part I Part II Part III Part IV Part V
Lead-in
Intensive Reading Situational Dialogue Extensive Reading Self-assessment Exercises: Thinking and Practice
4nd Expressions
screenshot [ ˈskri:nʃɒt ] tap [ tæ p ] version [ ˈvɜ:ʃn ] carrier [ ˈkæriə(r) ] redeem [ rɪˈdi:m ] contactless [ 'kɒntæktlɪs ]
电子商务英语3
Lesson Three
1. Commonly-used Closing Sentences 常用的结束语句
在书信正文的末尾，常常表达盼回信、表祝愿和 代问或嘱笔问候等意思，这种意思可以用句子表示， 也可以用短语表示。用句子表示时，末尾用“.”； 用短语表示时，末尾用“，”。
(1) 表达盼回信的句子或短语 I hope to hear from you soon. Hoping to hear from you soon, Awaiting your early reply, Your kind early reply will be appreciated.
Lesson Three
据追踪网络犯罪的咨询人员提供的 信息，经济环境的恶化、网络空间上 流动财富的日益增多，以及网络犯罪 相对容易，造成每年数十亿，至少也 有数百万美元从全球各个企业中被技 术娴熟的窃贼和普通员工窃走。 句子中 Spurred by… 引起一个分词 短语做状语，表示原因。
Lesson Three
Lesson Three Sentence Explanations
Spurred by a tightening economy, the increasing riches flowing through cyberspace and the relative ease of such crimes, technically skilled thieves and rank-and-file employees are stealing millions if not billions of dollars a year from businesses around the world, according to consultants who track cybercrime.
外研社新时代职业英语_电子商务英语_使用手册_Unit3
新时代职业英语专业篇电子商务英语使用手册外语教学与研究出版社北京Unit 3 Consumer PsychologySTART WITH E-COMMERCEWhich of the following factors will you typically consider when purchasing a product? Choose the top three.Omitted.JOURNEY WITH E-COMMERCEPractical ReadingTranslation如何吸引顾客——护肤品网店使用手册Alby主营护肤品，是我国各年龄段女性消费者中最受欢迎的网店之一。
Alby 的口号是“为生活带来自然之美”，共推出了60多个类别的护肤品。
以下是Alby 成功吸引消费者的技巧。
技巧一：合理定价在确定产品价格时，了解消费者的支付能力至关重要。
我们将女性消费者分为3组，即A组（20岁左右女性）、B组（25~40岁女性）和C组（40岁以上女性）。
其中，A组女性多为学生，无稳定收入来源，希望购买价格低廉的护肤品。
B组女性普遍已步入职场，其购物需求为中等价位产品。
C组女性的产品价格相对较高。
此外，我们还对不同类型产品设置了不同价格。
比如，卸妆产品、洁面产品和爽肤水属于易耗品，价格均低于50元。
技巧二：产品研发在开发产品方面，我们首先进行网上调查，收集消费者的需求数据。
这有助于我们确定研发方向。
然后，我们将新样品随机发送给1000名消费者，收集使用心得和意见。
此外，我们还在产品中添加最新和最有效的成分，如视黄醇、胜肽和维生素C，满足消费者在抗衰老和美白方面的需求。
通过这种方式，我们保证了市场地位。
技巧三：用心包装产品包装是展示品牌设计和风格的有效途径。
在包装中，我们选择环保材料，邀请知名设计师完成多种精美设计。
在宣传方面，我们还与流行歌手、演员和不同的时尚品牌合作，共同设计限量版包装。
在传统节日期间，各种各样的特色包装也会上市销售。
人民大2023跨境电商英语教学课件Unit 3
2.adj. Robust views or opinions are strongly held and forcefully expressed. （观点等）坚定的，强烈的
payroll /ˈpeɪrəʊl/
• n. a list of employees, specifying the salary or wage of each（公司的）发放工资总额
gateway /ˈɡeɪtweɪ/
• n. hardware and software that connect incompatible computer networks, allowing information to be passed from one to another（计算机的）网关，网间连接器
• e.g. It was a typically robust performance by the Foreign Secretary.
seamless / ˈsi:mləs /
1. adj. (of a garment) having no seams 无缝的 It was a seamless procession of wonderful electronic music. 那是一曲流畅美妙的电子音乐。 2. adv. 无缝地; 不停顿地 • It's a class move, allowing new and old to blend seamlessly. 这是一次班级活动，让新老同学亲密无间地融合在一起。
blockchain /blɒktˈʃeɪn/
00888 电子商务英语课文 Unit 3
Text a10 tips to Build, Manage and Profit from an e-commerce website (part 1)The customers need to be wooed by the unique customer experience that will bring them back, and have them sing your praise to their friends, spreading your name. This may seem like a tall order, but isn’t. Listed here are the top ten tips to build, manage and profit from your e-commerce website. Follow them and see the benefits for yourself.anize your catalog around product categoriesMany sites either provide a long list of products or lump them behind a search button, making it difficult to find them. Arrange your products into logical categories and subcategories, but do not overdo it. Research says it that most people get overwhelmed with more than 7 categories. The customer must be able to easily search any product without help.Your product should have a clear and high-quality picture, short and detailed specifications. If necessary add video or pictures of different viewpoints (top angle, side view) along with the product specification.2.Provide multiple payment optionsKeep all kinds of payment options available to your customers. Not everyone feels comfortable buying through a credit card, or has one. Allow for debit cards, fax, telephone, sail mail, paper and electronic cheques.And sign up for fraud checking facility, without which you could easily end up losing entire day’s sales within minutes. Providea currency converter if you offer products or payment in other currencies.Including a telephone number for customer support on the order is a must. It gives the buyers some extra feelings of security that they can always talk to a live person if anything goes wrong in the buying process.3.List out clearly outlined policiesPrivacy:Make your privacy policy public. Keep it in a prominent place, and link it to the home, products and checkout pages, so that customers who are wary of providing personal and credit card details feel comforted. Tell them if you plan to shave their email address with others, or plan to send in promotional mail or newsletters.further, allow them to unsubscribe or opt-out of such email if they want to .never sell the customer’s personal particulars unless they have agreed, as this is a sure way to lose credibility doubly fast.Security:if you plan to collect sensitive information from your customers, you should use security systems like SSL (secure socket layer). This guarantees that the data provided by your customer will not fall into the hand or a malicious hacker while transferring from his computer to the web server.This also will reassure your customers that you are truly concerned about the security of their personal information.Term and conditions:Write clearly and prominently all the sales and after-sales support terms so as to avoid confusion. The internet is worldwide, and your customer can come from anycountry. List your shipping and handling costs upfront, and be ready to ship anywhere on the Earth. Publish your returns policy, support hours, and even the approximate time taken to deliver the goods.Send a confirmation note thanking the customer, and listing all the products, prices and key terms of the purchase in an email. Keep the customer updated of the order status at all times by email or by providing a link your shopping page where they can check the status of their order anytime.4.Build a newsletter around your productsTo snag new customers and keep the old ones remembering you vividly, seriously plan to launch a newsletter, and send it to all prospects and customers on a regular basis. Apart from the credibility of being a serious player in the market, you dazzle them with your commitment by releasing the newsletter on fixed days –like 15th of every month, or every Monday.You can also show your expertise in your field by writing regular, in-depth articles, covering the latest trends in the industry, and reviews of new products. Your customers, distributors, and partners will start to eagerly await your newsletter. Sprinkle your promotions and products in between the contents of the newsletter, and be ready to receive an increase in web traffic and order bookings every time you send out the newsletter.5.Let customers gift your productsallow people to gift your products to their friends and loved ones. Provide free gift wrapping, a personalized message or a free gift for the purchaser. Allow them to create wish lists that they may use to buy later.These small things do matter and act as freebies that your competitor may not have. Although these are fast becoming standard features, make sure you don’t end up with the dumb ones who haven’t figured this simple technique out yet.一个电子商务网站的建立，管理和利润的10个技巧（1部分）客户需要拉拢的独特的客户体验，将让他们回来，让他们唱你的赞美自己的朋友，传播你的名字。
电子商务英语教学课件Unit 3 Internet and World Wide Web
World Wide Web
New words
extraordinary a. 非常的， 特别的 format n. 设计， 版式 graphic a. 生动的， 图表的 invention n. 发明 organization n. 机构， 组织 protocol n. 草案， 协议， 礼仪 v. 拟定议定书 specify v. 明确说明， 叙述， 指定， 详细说明 track n. 小路， 跑道， 轨道， 踪迹 v. 跟踪， 追踪
What is Internet?
New words
enhance v. 提高， 增强 client n. 客户， 当事人 hypertext n. 超文本 access n. 接近， 进入 integration n. 综合， 一体化 facility n. 设备， 工具， 便利 competition n. 比赛， 竞争
Web and E-commerce
New words
forge n. 熔炉， 铁工厂v. 打制， 想出， 伪造 intranets n. 企业网， 专用网 launch n.汽艇v. 下水，发射，开始，升天 opportunity n. 机会， 时机 promotion n. 促进， 提升， 推广 provision n. 规定， 条款， 准备， 食物， 供应品 significant a. 有意义的， 相当数量的， 意味深长的， 重要的， 重大的 software n. 软件 strategy n. 战略， 策略 thematic a. 题目的， 主题的， 主旋律的
网络是信息技术（IT）行业中最具活力的力量，因为它已经带来了日益 强大和经济实惠的技术，这样的技术允许越来越多的人使用IT，同时它 也提供了许多商业应用的基础 成为一个令人难以置信的灵活和准确的传 递数字信息的方式。
商务英语阅读第3册课件Unit3ProductQuality
Words & Expressions
sophisticated adj. a sophisticated machine, system, method etc is very cleverly designed and very advanced and often works in a complicated way （机器、系统、方法等）精密的；高级的，尖端的；复杂的 It includes a sophisticated plug-in solution that turns it into a true development platform. 它包含成熟的插件解决ybees use one of the most sophisticated communication systems of any insect. 蜜蜂所使用的交流系统是昆虫中最复杂的之一。
*
Words & Expressions
surpass vt. to be better or greater than someone or something 超过；胜过 The unemployment rate will probably surpass 10 percent this year and remain above 9 percent well into next year. 失业率将有可能在今年超过10%，并在明年保持在9%以上。 There the people-made pollutants increasingly surpass the ability of air and water to dilute the contaminants to safe levels. 在那里，人为的污染物质日益超越了空气和水将污染物分解稀释到安全水平的能力。
商务职业英语-unit3--Business-travelPPT课件
Reservations clerk: Economy class, business class or
③_f_i_rs_t__c_la_s_s______ ticket?
Mary Jones: Economy, please. Reservations clerk: That would be $346.
Mary Jones: OK. Could I make a ④__r_e_s_e_r_v_a_t_i_o_n___?
Reservations clerk: Northern Байду номын сангаасirways, good morning. May I help you?
Mary Jones: Yes, do you have any ①___f_li_g_h_t_s__to Sydney
next Tuesday afternoon? Reservations clerk: One moment, please... Yes. There’s a flight at 16:45 and one at 18:00. Mary Jones: That’s fine. Could you tell me how much a return
▪ 2. A laptop is a personal computer designed for mobile use that is small and light enough for a person to rest on their lap.
▪ 3. You may pay with cash or credit card in that small book store.
人邮电子商务英语PPT u3[31页]
![人邮电子商务英语PPT u3[31页]](https://img.taocdn.com/s3/m/736680a0336c1eb91a375df2.png)
讲解
本句中，where businesses /companies and consumers interact electronically or digitally in some way是一个定语从句， 修饰和限定the emerging commerce model。in some way的意思 是“以某种方式”，refer to的意思是“涉及，与…有关；应用, 适 用”。
New Words
cancel wir eless
[
]
[
]
cable pa ging
[]
[
]
vt.取消，删去 a dj .无线的 n.无线电 n.电缆 n.电话簿
Phrases
r efer to commerce model conver t … into pr esentation of the goods be r estricted to technology platfor m a collection of participate in in contrast r ely on vir tual stor e
讲解
本句中，Its mission是主语，Its指’s，to simplify the lives of Internet users是动词不定式短语作表语，与 is一起作谓语。by creating functional, interactive services that will make their lives easier and better是介词短语，作方式状语。 在该方式状语中，that will make their lives easier and better是一 个定语从句，修饰和限定functional, interactive services。
《电子商务英语教程》-Unit3
3.3.2 Translation practice
3)他之所以取得成功是他努力的结果。(achieve success) He achieved success because he was a hard worker. 4) 我 们 可 以 利 用 互 联 网 采 集 各 种 各 样 的 商 品 信 息 。 (leverage) We can leverage the Internet to collect various product information.
privacy?
@ Activities On Passage A
3.3.2 Translation practice
3.3.2.1 Give the Chinese equivalents of the following words or expressions:
1) SSL encryption 2) server-centric SSL加密 （技术） 以服务器为中心的 订单咨询 维修费用 店面管理系统 认证 提高效率
电子商务应用适应范围应较广，以满足在当今的网络环 境下处理多变及不可预料的工作需求。
5) Electronic commerce could lead to improvements in both developed nations and developing nations. 发达国家与发展中国家都能从电子商务中受益。 @ Activities On Passage A
5)你把这根电线和电视机连上好吗？(connect)
Will you connect this wire to the television? End @ Activities On Passage A
商务英语 Unit 3 Travel
Reading 1: Free flight offer
Emirates Airline (shortened form: Emirates) is a major airline in the Middle East, and a subsidiary of The Emirates Group. It is the national airline of Dubai, United Arab Emirates (UAE). Emirates operates an international network from its hub at Dubai International Airport, spanning North America, South America, Europe, Asia, Africa, the Middle East and Australia. The airline operates over 1,990 passenger flights per week, to 101 destinations in 61 countries across 6 continents. The company also operates four of the world's longest non-stop commercial flights from Dubai to Los Angeles, São Paulo, Houston, and San Franciish English?
American gasoline truck parking lot vacation cab baggage round trip subway flight attendant freeway line schedule British petrol lorry car park holiday taxi luggage return trip tube steward/stewardess motorway queue timetable Travel