商务英语写作(DOC)

Unit 3 TWENTYFIRST CENTUREY BUSINESS LANGUAGE

1 Seven deadly sins of today’s business writing 当今商务写作七宗罪

1.1 redundant expressions

Short sentences are clearer, easy to understand and to write.

Long complicated sentences can be confusing.

A simple style of writing letters can be recommended.

Kindly be advised…

I would like to bring to your attention…

I am writing to advice you…

1.2 So many long-winded words

1.3

1.4 Enclosed herewith please find our catalogue for your reference and perusal (细读、研读)… With reference to your above-mentioned order… （with reference to… ）

The writing principle

The five Cs principles: ________ _________ _________ ________ ____________

KISS 原则：

Keep it ________ and __________ Remember your ABC ： A________________B____________ C_____________

2.2 2.3 Use appropriate tone 使用恰当的语气

What is tone?

TONE:

I have to meet you to discuss opening an office in Prague.

I am pleased to meet you to discuss opening an office in Prague.

You obviously made a big mistake by sending us the wrong good.

We regret to tell you that the goods are not the ones we ordered.

You’d better send us the cheque.

Will you please send us the cheque?

You should send us your catalogue in return, ok?

Please send us your catalogue.

练习：1. 例句分析: 比较下面的句子。那一句更合适？

a We demand all staff to follow the company’s working hours.

Member s of staff are required to follow the company’s working hours.

b The management ask the staff to overwork for two hours in the following two weeks.

The management would appreciate the cooperation of the staff to work for two extra hours in the following two weeks.

c You are not permitte

d to mak

e private long-distance calls in the office.

It is our company policy that long-60 distance calls can be made only on business affairs in the office.

2.请使用正确的语言语气更改下列句子

a We can not lower our prices because of the increasing costs.

b Members of staff are not permitted to park their cars in front of the building.

c We must cancel the meeting because a lot of staff have been ill.

d W

e must lay of

f all assembly line workers right away.

e Workers should not take their children to the offices.

2.4use simple words and sentences

It should be noted that this is the best we can do。

练习 1. 请改写下列句子和信函以便更和善简洁

a. This is due to the fact that our costs have risen.

b. I have pleasure in enclosing a cheque in your favour.

c. I regret to advise you the fact that we will not be able to deliver the goods on time.

d. I would be grateful if you could advise me of your prices.

e. I am writing in connection with your telephone order of 16 January.

f. We require furniture which is of new type.

g. As a matter of fact, the X-210 copier is not really the kind of machine the company needs, since the X-200 copier has the capacity of meeting all of our needs.

h. I am in receipt of your letter of recent data concerning our new projector. I wish to state that I am in a position of delivering the required batch at your earliest convenience.

EG

a We misplaced the document during the quarterly audit.

----The document was misplaced during the quarterly audit.

b George cashed the check. -----The check was cashed.