英语教案：How to make a successful advertisement上课讲义

How to Make a Good Impression教案

Teaching PlanTeaching Content: Unit 4 Section AHow to Make a Good ImpressionTeaching Aims: the students will be:1. able to have a good understanding of the text;2. able to understand the structure of the text;3. able to think about the effective way of making a good impression.Teaching Difficulties:1. help the students to understand the text better;2. help the students to understand the structure.Teaching Aids:a multimedia classroom, chalksTeaching Procedures:Step 1: GreetingsGreet the whole class as usual.Step 2: Leading-in ( approx. 5min. )1.Watch a video clip from The Devil Wears Prada.2. Direct the Ss to form their first impression on the woman by observing her eyes, dressing, posture, ways to speak to her assistant.Question 1 What is your first impression of the woman in the movie?Tips: arrogant, bossy, confident, fashionable, demanding...Question 2 Why do you say so?Tips: eyes, faces, bodies, attitudes...3. Transitional remark："You never get a second chance to make a first impression." This is absolutely true. We form our first impression on others the moment we see them through unspoken communication. Then, what can we do to make a good impression on others? Especially when you meeting your boyfriend or girlfriendat the first time. Maybe you can find the answer you need in this text. OK, now let's come to text.Step 3. Fast reading ( approx. 10min. )Ask the Ss to scan the text and then answer the the following questions:1) How many tips did the author offer in the passage as to how to make a good impression?―42) What are they?―the italicized part of the passage3) According to the passage, how long does it take us to judge the people we meet?―Seven seconds.4) What does the author mean by saying "you are the message"?―He means that when you are in communication, your eyes, face, body and attitudes—the whole you send the information.5) What is the "lion's cage" in the passage? And how should we behave in such "a lion's cage" according to the author?―It refers to a room full of people. The author suggests that we should keep our eyes straight at those in the room and move our eyes comfortably, keeping smiling.6) How can we "light up" in our communication with others?―To appear comfortable by ourselves and to make others comfortable.7) What is the power within you to make a good impression?―It refers to the ability and quality that exist in ourselves to produce a good effect on others and only by ourselves we can make the best use of it.Step 4. Text structure analysis ( approx. 15min. ) This is an argumentation. The writer presents the reader his ideas about "How to Make a Good Impression" with a general statement that is supported by a list of examples. Listing is one of the common ways to organize one's viewpoints, ideas, causes, or even possibilities. All the examples in the list must be supporting the writer's viewpoints effectively without going into details. Punctuation and words in italics can help listing, too. The writer offers readers some advice by listing: "You are the message", "Be yourself", "Use your eyes", "Lighten up".This passage can be roughly divided into three parts.Part One (Para1- 2) This part is an introductory paragraph, telling us the main idea of the article: What time you make the most important impression on others or others leave the most important impression on you. Paragraph 1 tells us that you make up your mind about people through unspoken communication within the first seven seconds of meeting them. Paragraph 2 gives us some examples to illustrate the point.Part Two(Para 3- 14) This part is the body paragraph, answering the question of how to make a good impression on others by giving four pieces of advice:Paragraphs 3 to 5 are about the first piece of advice: You are the message. Your message includes physical appearance, energy, rate of speech, pitch and tone of voice, gestures, expression through the eyes, the ability to hold the interest of others.Paragraphs 6 to 9 are about the second piece of advice: To be consistently you, at your best. When the audience see with their own eyes that you are not being yourself and you are sending mixed messages, they would tell themselves that the speaker is not beinghonest.Paragraphs 10 to 11 are about the third piece of advice: Keep eye contact with your audience. Look straight at those in the room and smile.Paragraphs 12 to 14 are about the fourth piece of advice: Lighten up. In order to make others comfortable, you have to appear comfortable yourself first.Part Three(Para 15) This is the concluding paragraph, " Just be yourself ", you already have the power to have a good effect on others, because you are the only one who can be you.Step 5. Group Work Discussion ( approx. 12min. ) Role Play: Instruct Ss to work in pairs, acting as(a)g reeting to each other,(b)m aking a self- introduction to each otherand require Ss to bear in mind the tips as to how to make a good impression. And the following tips will appear on the PPT to let the Ss have a better understanding of it.1.Be professional and polite with everyone. When you arrive,state clearly who you are and who you are there to see. Be punctual and prepared.2.Feel confident about yourself. Knowing that you look goodand that you are well prepared will go a long way to boosting your confidence.3.Smile. It will relax you and make others receptive to what youhave to say.4.Be positive and polite.5.A firm handshake is essential. Good posture and eye contactwill make you appear confident and will help your interviewer to feel comfortable with you.Summary ( approx. 2min. )In this lesson, we mainly talk about the main idea and the structure of this text.Homework ( approx. 1min. )1). Individual WorkAdditional reading: how to make a good impression in a job interview2). Group workTask description: A five-star hotel are looking for a General Manager. Now work in groups to apply what you have learned in this text into a job interview. Some groups make a bad impressions while others make a good impression. Get the whole group involved. Reflection: (to be written immediately after the lesson)。

初中英语《How Can You Become a Successful Learner》优质教学设计、教案

Warm up （ 3’）导入：提问 Who are the good learners in Class 7?活跃课堂气氛，并帮助导入正文。

整体感知，回答问题。

What good habits are mentioned?渗透 Reading tip :Look through the whole passage to help understand it .分段处理： Careful reading4. 教学重难点：重点：能够在图片、视频、教师跟进提问的帮助下理解文本。

难点：教育以科学的学习方法养成良好的学习习惯并用积极乐观的心态面对一切挑战。

教学流程示意文本总分总的形式明显。

第一段，预设感知。

Be born with ---- the ability to learn---- s ameDepend on -----the learning habits ----- different引出 learning habits 的分段学习。

Para 回答问题 why 拓展提问（联系实际）文本再分析（情感深化）总结本段（主旨句） Create an 2 Interest howGood habit s (pay attenti on) time/attitude （ for a long timeinterest in what you learnpassage (20’） the LearnSuccess tree(10’)Enough time makes habits. Enough time = Good attitude If you use good habits ,and you can spend enough time. They will help you grow up strongly. You will get the best fruits.Share your best fruit (experience).Summary （ 5’）Para3Practice What do good learners do? Good habit s (practice a nd be not a fraid of mis takes )time/attitude (keep practici ng try manytimes)Practicing and learning from mistakes.Para4-5StudyskillsIs it enoug h to Study hard? Good habit s (the best w ays to lear n)time/attitude (during or aft er class every day) Develop your study skills.Discussion (2’)How often do you need to use these skills? What are the cards on the blackboard about?Enjoy the video.Write a letter to you 1 year ago.Tell yourself how to study. Homework。

八年级英语下册教学(冀教版,河北专版)Lesson29HowtoPushaProduct优秀教学案例

二、教学目标
（一）知识与技能
1.让学生掌握产品推广的基本概念，包括推广的目的、方式、渠道等。
2.让学生学会产品推广的基本技巧，如如何制定推广策略、如何进行市场调研、如何撰写推广文案等。
3.让学生了解产品推广的实际应用，通过案例分析，让学生了解产品推广在企业运营中的重要性。
4.提高学生的英语应用能力，让学生能够熟练运用英语进行产品推广的表达和交流。
3.成果展示：各小组将制定的推广策略进行展示，其他小组进行评价和建议。通过成果展示和评价，培养学生勇于表达和接受反馈的能力。
（四）反思与评价
1.自我评价：让学生对自己在课程学习中的表现进行自我评价，反思自己在产品推广策略制定过程中的优点和不足。
2.同伴评价：让学生互相评价，给出建设性的意见和建议。通过同伴评价，帮助学生发现他人的优点和不足，促进共同进步。
2.作业要求：明确作业的要求和评价标准，让学生知道如何完成作业。同时，鼓励学生发挥创新意识，提出独特的推广策略。
3.课后小结：鼓励学生在课后对所学内容进行深入思考和总结，将所学知识运用到实际生活和工作中。通过课后小结，提高学生的思维能力和实践能力。
五、案例亮点
1.真实性：本案例以真实的企业产品推广案例为导入，使学生能够直观地了解产品推广的实际应用，增强了学生的学习兴趣和积极性。
八年级英语下册教学（冀教版，河北专版）Lesson29HowtoPushaProduct优秀教学案例
一、案例背景
八年级英语下册教学（冀教版，河北专版）Lesson29的主题是“How to Push a Product”，主要围绕产品推广展开。本节课的主要内容包括：了解产品推广的基本概念、掌握产品推广的基本技巧以及学会如何制定有效的产品推广策略。针对这一主题，我设计了一份优秀教学案例，旨在帮助学生深入理解课程内容，提高他们的英语应用能力和市场营销素养。

高中英语《Module4 Unit 1 Advertising 语法课》教案教学设计及说课稿模板

高中英语《Module4 Unit 1 Advertising 语法课》教案教学设计及说课稿模板！《Module4 Unit 1 Advertising》教学设计Teaching aims:1. Students can explain the difference of direct speech and reported speech.2. Students can list the changes when transform the direct speech into reported speech.3. Students can use reported speech or indirect speech to report things.4. Students can express others’ideas more properly.5. Students can be more confident in learning English.Teaching key points and difficult points:Key points:How to change direct speech into reported speech.Difficult Points:The changing points when change direct speech into reported speech.Teaching procedures:Step 1 Lead-inPresent a short video. It is a joke about XiaoMing. He misuse I, she and he and can’t introduce his family members to others properly.Then lead in today’s topic how to change direct speech into reported speech.(Justification: By showing the video, students can be more curious about learning this lesson.)Step 2 Presentation1. Ask students to watch several advertisements. In every videos there is a person to talk about the merits of his or her products. Then list several sentences to ask students to choose which advertisement it refers to. For example:The girl said that she was praised by her boyfriend.The boy introduce that the little guys can be found wherever they are.A lot of mums encourage others to use it to protect babies skin.2. Show the original sentences(direct speech) of the advertisement and the listed sentences before together. Askstudents to observe the sentences and try to think about what is the direct speech and what is the reported speech. Then conclude how to change direct speech into reported sentence: we can change direct speech into reported speech by using an object clause or an infinitive phrase.3. Present several reported speech chosen from the advertisements. Ask students to pay attention to the form of different reported speech including statements, questions and imperative statements.4. Show some sentences using direct speech and ask students to try to change the direct speech into reported speech. Then underline personal pronouns, tense, time and place, pronoun and ask students to check their deskmates’sentences and pay attention to the underline parts. Present the sentences students made and ask them to conclude the important points of changing a direct speech into reported speech from the following aspects: personal pronouns, tense, time and place, pronoun and other special cases.(Justification: Using the advertisement can lead in different sentences using direct speech and reported speech naturally and help students accept the new grammar rules more easily. Inductivemethod and deductive method are combined in this part to achieve students’mastership.)Step 3 PracticeSet an situation of the advertisement department. Every students is a member of the department. Ask them to finish the following tasks:1. There is a report made by their colleague and ask students to correct the sentences on the blackboard.2. Show the advertisement of the text book and ask students to complete the letter written by Wang Yilin to Mr Fan Zhenbin. Then check the answer with their classmates.3. Show a list of tips given by an advertising expert and ask them to report the advice to the manager and finish the Exercise B in P11.(Justification: This step can help students get a deeper understanding of the grammar and the key point and difficult point will be solved in this step.)Step 4 ProductionFour students in a group finish the following tasks.1. Show a short video and encourage students to talk about the story of the video with each other.2. Set an situation that there is an advertisement order about useful English learning method. Invite students to discuss in groups and list the opinions of every group members and then change the opinions with the group beside by using reported speech. Teacher will invite some volunteers to share their opinions.(Justification: Students can fully cooperate with each other and learn how to use what they learned into their daily life. Also, they can develop critical thinking and speaking ability.)Step 5 Summary and homework1. Summary: invite students to conclude what they have learned in this lesson and emphasize the key points of changing a direct speech into reported speech.2. Homework: Ask students to choose one of their favorite films and try to retell the most excellent episode of the film by using reported speech.Blackboard design:《Module4 Unit 1 Advertising》说课稿Greeting:Good morning, dear judges. It’s my pleasure to be here to share my teaching ideas with you. Today based on the students-oriented teaching principle, I will talk about my reaching ideas from the following aspects: the analysis of teaching material and students, teaching objectives, teaching key and difficult points, teaching procedures and so on.1 Analysis of teaching materialsThis lesson is chosen from Unit 1, Module 4 Advance with English. It is the grammar part of this unit and focus on how to change direct speech into reported speech. It is useful for students to talk about others’opinion on a certain topic and also lay a foundation for students to learn noun clauses. Meanwhile, in the textbook, there has already been the details of the changing. So in this lesson, I need to present more examples to help students to understand the details more deeply.2 Analysis of studentsMy students are in the first year of senior high school. Having learned English for seven years, students have a basic knowledge of English expression. But they need to learn more accurate expression, especially some grammar knowledge to further English study. However, students in this stage are active, curious and innovative, they may dislike the rigid unintelligible grammar rules. So students will be the host of the class and try to conclude the rules by themselves.3 Analysis of teaching aimsAccording to the idea of New Curriculum Standard in English, I set the following teaching objectives:First is knowledge aims.(1). Students can explain the difference of direct speech and reported speech.(2). Students can list the changes when transform the direct speech into reported speech.Second is ability aims:(1). Students can use reported speech or indirect speech to report things.(2). Students can express others’ideas more properly.The last is emotional aims:Students can be more confident in learning English.4 Analysis of teaching key points and difficult pointsBased on the teaching aims, here are thekey points and difficult points.Key points:How to change direct speech into reported speech.Difficult Points:Students can express their opinions on whether students should attend tutorial centers or not.5 Analysis of teaching methods and learning methodsIn this lesson I’ll mainly use “Task-based teaching method”, “Inductive teaching method”and “CAI teaching method”. As to the studying methods, I will encourage students to use cooperative study method to embody the role of first place in instruction activities.6 Analysis of teaching aidsEffective teaching aids are also inseparable in this class, I will use multi-media to help students achieve better understanding.7 Analysis of teaching proceduresThis is the most important part in this design, it can be divided into following steps:Step 1 Warming-upAt the beginning of the class, I will present a short video. It is a joke about XiaoMing. He misuses I, she and he, and can’t introduce his family members to others properly. After watching the video, I will ask students why others laugh at Xiao Ming and I am sure students will be curious about how to report others’words. Today’s topic how to change direct speech into reported speech will be leaded naturally. Meanwhile, students’interest will be aroused and a nice atmosphere will be created for this lesson.Step 2 PresentationIn this step, I will ask students to watch several advertisements. In every videos there is a person to talk about the merits of his or her products. Then I will list several sentences on the PPT. For example:1. The girl said that she was praised by her boyfriend.2. The boy introduce that the little guys can be found wherever they are.3. A lot of mums encourage others to use it to protect babies skin.And ask students to choose which advertisement it refers to. By reading the sentences, students can easily get the answer and choose the right pictures. Then I will show the original sentences, that is, the direct speech of the advertisement and the listed sentences before together. Ask students to observe the sentences and try to think about what is the direct speech and reported speech and how to change direct speech into reported speech. Students can discuss it with their partners and present their answers. By discussing, the whole class can finally draw the conclusion that: we can change direct speech into reported speech by using an object clause or an infinitive phrase.After students get the basic points of changing, I will go on presenting several reported speech chosen from the advertisements and ask students to pay attention to the form of different reported speech including statements, questions and imperative statements.By observing and explaining, students can understand three basic rules of reported speech:1. Noun clauses introduced by that can be used to report statements. The word that can be omitted.2. Noun clauses introduced by whether/if can be used to report yes/no questions.3. Structure: reporting verb+object+(not)+to infinitive can be used to report imperative sentences.After students learn some basic forms of reported speech, I will show some sentences using direct speech and ask students to try to change them into reported speech. After all the students finish it, I will underline the personal pronouns, tense, time and place, pronoun in these sentences and ask students to check their deskmates’sentences again and pay attention to the underline parts.After students checking, I will present the sentences students made and ask them to conclude the important points of changing a direct speech into reported speech from the following aspects: personal pronouns, tense, time and place, pronoun and other special cases.Advertisement is the topic of this unit. After learning the reading part, students has already been familiar with the topic, so I use the advertisement to lead in different sentences using direct speech and reported speech to help them accept the new grammar rules more easily. Inductive method and deductive method are combined in this part to achieve students’mastership.Step 3 PracticeIn this part, Students will practice the grammar rules under real situation. I will design mechanical exercise and meaningful exercise to help them pay attention to the key and difficult points of this grammar.I will set a situation for students to practice the grammar. The whole class is an advertisement department. Every student is a member of the department. They are asked to finish the following tasks.1. There is a report made by their colleague and students need to find mistakes and correct the sentences on the blackboard.2. I will show the advertisement of the text book and ask students to complete the letter written by Wang Yilin to Mr Fan Zhenbin. Then check the answer with their classmates.3. Show a list of tips given by an advertising expert and ask them to report the advice to the manager and finish the Exercise B in P11.By completing the above exercise, students can get a deeper understanding of the grammar and the key point and difficult point will be solved in this step.Step 4 Post-readingIn this step, I will lead students fully cooperate with each other and learn how to use what they learned into their daily life.I will ask four students to make up a group and finish the following tasks.1. Show a short video and encourage students to talk about the story of the video with each other.2. Set a situation to the students: There is an advertisement order about useful English learning method. Invite students to discuss it in groups and list the opinions of every group membersand then change the opinions with the group beside by using reported speech. Then some volunteers will be invited to share their opinions and get some praise.Step 5 Summary and homeworkThe last step is summary and homework. I will invite students conclude what they have learned in this lesson and emphasize the key points of changing a direct speech into reported speech.Then I will ask students to choose one of their favorite films and try to retell the most excellent episode of the film by using reported speech.All the above work is to train students analysis ability and learning strategies. They will learn that summary and continuous practice while learning is one of the most effective methods of learning.8 Blackboard designThe main information is demonstrated on the blackboard and its logic is clear.Thank you for you listening.。

Writing: Being a successful learner教学设计

Writing: Being a successful learner教学设计一、基本说明：写作任务：写一篇以“ To Be a Successful Learner”为题的短文。

促写语篇：How can you become a successful learner?来源：《英语（人教版）九年级第一学期》Unit1二、设计思想：语篇分析该语篇是《英语（人教版）九年级第一学期》Unit1的Reading：How can you become a successful learner？该单元主题属于“人与自我”范畴中“生活与学习”这一主题群，涉及“生活与学习中的困难、问题和解决方式”“恰当的学习方法与策略”的意识。

◆文本内容（What?）How can you become a successful learner是一篇说明文，结构包含导言、正文和结束语三个部分。

本文的正文部分从四个方面围绕主题进行说明，脉络清晰、结构明了，给出了一个成功学习者的四种学习习惯。

◆文本意图（Why?）作者从多角度介绍一个成功学习者所具备的四种好的学习习惯，激发读者在阅读文本时对自己英语学习中遇到的问题进行自我反思、总结，积极尝试运用不同学习策略并选择有效适合自己的英语学习方法、提高英语学习效率，不怕挫折、勤学善思，养成良好的学习习惯，树立正确的学习观。

◆文本特点（How？）这篇文本是非常好的仿写素材。

全文框架清晰、重点突出。

导言段开门见山，直奔主题。

正文段有主题句，条理清晰，详略得当。

文中多处使用动名词词块说明成功学习者共同的学习习惯，如Creating an interest in...; Practicing and learning from mistakes; Developing ...; Asking questions”。

文章中在说明好的学习习惯时，作者提出观点（opinion),阐述理由（reasons）使用举例子(examples)的说明方法,有利于学生搭建思维导图，为写作过程中“搭框架”提供了清晰的范例，此外文章还引用一些习语来增强文章的说服力。

新编实用英语综合教程3 Unit 5 Brands and Advertisements

(告诉他广告地点的选择取决于他打算付多少费用。)
Client: Advertising in the centre of the city must be very expensive, isn’t it? You: 3 __________________________________________________. Yes, but it can make your product widely known
Unit | Five
Unit | Five
Key: This graph shows the MPAA members’ expenditure on advertising in various media: the Internet, newspaper, satellite TV, network TV and others. According to the graph, the advertising investment in the newspaper revealed a trend of gradual decrease from 13.6% in 2002 to 10.8% in 2006. The advertising expenditure on Satellite TV and network TV showed a similar trend of decrease, dropping respectively from 17.5% and 22.8% in 2002 to 13.9% and 21.2% in 2006. On the contrary, as can be seen from the chart, the expenditure on advertising through the Internet accounted for the major portion of the expenditure and increased steadily year after year, from 45.2% in 2002 to 50.4% in 2006. This clearly indicates that companies relied more and more on the Internet for advertising. Therefore, we can draw a conclusion that the traditional advertising media are giving way to the newly-emerging media like the Internet.

新视野大学生英语Unit 4 How to Make a Good Impression教案

Unit 4 How to Make a Good ImpressionI.Aims and Requirements1、Students can remember the important words and phrases in the text.2、Students will know the ways to make a good impression.II.Important points:How to use the new words and the phrases in actual situations:impression,conscious,encounter,persuade,make up one’s mind, take…seriously,etc. III.Difficult points:The ways to make a good impression in actual situations.IV.Teaching method:Presentation——Practice——ProductionV.Teaching procedures:Part One: Lead-in1、Suppose you will attend a job interview tomorrow,what are the preparations will you make? (clothes; manner; appearance; eye contact; performance)——Dress formally;Keep polite;Keep a smile on your face;Keep sincere eye contact with all the judges. Confidence and Specialty.2、A good impression is very important to everybody, however,what we can do to make a good impression?Today, let’s learn something about this, it’s unit 4 How to Make a Good Impression.Part Two: Text StructurePart1----Paras.1~2Research shows we make up our minds about people through unspoken communication within seven seconds of meeting them.Part2----Paras.3~15Qualities that we can use to impress others:1）You are the message. (3~5)2) Be yourself. (6~9)3) Use your eyes.（10~11）4) Lighten up. （12~15）Detailed InformationPart1----Paras.1~2Research shows we make up our minds about people through unspoken communication within seven seconds of meeting them.Para. 1: What time do we make the most important impression on others?——the first seven seconds of meeting others.Para. 2: Examples to prove the points : Focus on the first seven seconds during an introduction to your future spouse,a job interview,etc.Part2----Paras.3~15Qualities that we can use to impress others:1）You are the message. (3~5)Para.3 You are the message.Para.4 A list of what your message is : physical appearance,energy,rate of speech,pitch and tone of voice,gesture,expression through the eyes,and the ability to hold the interest of others.Para.5 Conclusion: When you were committed to what you were talking about and so absorbed in the moment,you are making use of your own message.2) Be yourself. (6~9)Para.6 Be yourself. Against suggestions by many how-to books. It doesn’t work to try to impress others with your qualities such as striding into a room,greeting people with “power handshake”,etc.Para.7 The trick is to be consistently you,You should communicate with your whole being;and the tones of your voices and your gestures match your words.Para.8-9 Failure to be yourself: Public speakers often send mixed messages.They say that they are happy while they look angry,frightened or depressed. This will make the audience think that he’s not being honest.3) Use your eyes.（10~11）Para.10 Use your eyes. When you’re talking to others,always remember to look at them.Para.11 As you enter a room,move your eyes comfortably;then look straight at those in the room and smile. Smiling is important. It shows you are relaxed.4) Lighten up. （12~15）Para.12-13 Lighten up. The example is about how a person broke the stress of a very uncomfortable scene with humor.Para.14 The writer puts forward the advice: Lighten up. Those who fail to lighten up are either brooding or talking too much about themselves.Para15 Lightening up means to make others comfortable and make yourself appear comfortable. Then you would be able to make a good impression.[知识拓展] 生活中的礼仪：着装礼仪，走公路位置，走楼梯位置，汽车座次，国家领导人会议座次，餐桌座次。

新视野大学生英语Unit 4 How to Make a Good Impression教案

Unit 4 How to Make a Good ImpressionI.Aims and Requirements1、Students can remember the important words and phrases in the text.2、Students will know the ways to make a good impression.II.Important points:How to use the new words and the phrases in actual situations:impression,conscious,encounter,persuade,make up one’s mind, take…seriously,etc. III.Difficult points:The ways to make a good impression in actual situations.IV.Teaching method:Presentation——Practice——ProductionV.Teaching procedures:Part One: Lead-in1、Suppose you will attend a job interview tomorrow,what are the preparations will you make? (clothes; manner; appearance; eye contact; performance)——Dress formally;Keep polite;Keep a smile on your face;Keep sincere eye contact with all the judges. Confidence and Specialty.2、A good impression is very important to everybody, however,what we can do to make a good impression?Today, let’s learn something about this, it’s unit 4 How to Make a Good Impression.Part Two: Text StructurePart1----Paras.1~2Research shows we make up our minds about people through unspoken communication within seven seconds of meeting them.Part2----Paras.3~15Qualities that we can use to impress others:1）You are the message. (3~5)2) Be yourself. (6~9)3) Use your eyes.（10~11）4) Lighten up. （12~15）Detailed InformationPart1----Paras.1~2Research shows we make up our minds about people through unspoken communication within seven seconds of meeting them.Para. 1: What time do we make the most important impression on others?——the first seven seconds of meeting others.Para. 2: Examples to prove the points : Focus on the first seven seconds during an introduction to your future spouse,a job interview,etc.Part2----Paras.3~15Qualities that we can use to impress others:1）You are the message. (3~5)Para.3 You are the message.Para.4 A list of what your message is : physical appearance,energy,rate of speech,pitch and tone of voice,gesture,expression through the eyes,and the ability to hold the interest of others.Para.5 Conclusion: When you were committed to what you were talking about and so absorbed in the moment,you are making use of your own message.2) Be yourself. (6~9)Para.6 Be yourself. Against suggestions by many how-to books. It doesn’t work to try to impress others with your qualities such as striding into a room,greeting people with “power handshake”,etc.Para.7 The trick is to be consistently you,You should communicate with your whole being;and the tones of your voices and your gestures match your words.Para.8-9 Failure to be yourself: Public speakers often send mixed messages.They say that they are happy while they look angry,frightened or depressed. This will make the audience think that he’s not being honest.3) Use your eyes.（10~11）Para.10 Use your eyes. When you’re talking to others,always remember to look at them.Para.11 As you enter a room,move your eyes comfortably;then look straight at those in the room and smile. Smiling is important. It shows you are relaxed.4) Lighten up. （12~15）Para.12-13 Lighten up. The example is about how a person broke the stress of a very uncomfortable scene with humor.Para.14 The writer puts forward the advice: Lighten up. Those who fail to lighten up are either brooding or talking too much about themselves.Para15 Lightening up means to make others comfortable and make yourself appear comfortable. Then you would be able to make a good impression.[知识拓展] 生活中的礼仪：着装礼仪，走公路位置，走楼梯位置，汽车座次，国家领导人会议座次，餐桌座次。

英语高二年级第一学期Unit 8 Advertising_教案5-新世纪版

Unit 8 Advertising【教学目标】1．To help students get a general idea of the text.2．To discuss the impact of advertising on people’s daily lives.3．To help students to be rational in selecting products.4．To motivate students to form appropriate attitude towards advertising.5．To develop students’ integrated skills in listening, reading and speaking. 【学情分析】广告在生活中无处不在，对人们的生活产生了重大的影响。

一个成功的广告在很大程度上决定了一个新产品未来的命运，然而，有的广告产品人气旺，人们趋之若鹜；有的广告产品无人问津。

本单元通过课文介绍了广告的社会效应，成功广告所应具备的要素，并通过了成功与失败案例作了有力地说明。

通过学习，学生能对日常接触的广告做出描述与评价，并分析其成功要素，或情绪的渲染等广告业常用的设计理念；能交流各自对于广告对人的生活的影响的不同看法；能懂得如何才能成为一个理性的消费者。

同时，通过听说以及阅读来提高学生们的语言表达能力，激发学生对于英语学习的兴趣。

【教学重难点】1．Learning about the essential elements of a successful advertisement2．Listening for information on advertisements3．Expressing attitudes towards advertising4．Improving skimming and scanning5．Listening for main ideas and details in the materials6．Learning to conclude the main idea of the materials【教学过程】教学活动导入 AdvertisingI. Warming-up:A．An advertisementB．Topic ReleaseT: What impressed you? Yeah, McDonald’s advertisement the baby is happy whenseeing McDonald’s.Where can we find advertisements?Advertisements are found in newspapers and magazines, on the Internet and almost everywhere in daily life. Almost everyone is influenced by advertisements like the baby.What’s your favorite advertisement?Here I’d like to share three advertisements with you. You know, I like it because they are easy to remember and easy to understand.C．ListeningT: Listen to the three advertisements on the recording. For each one, write down the name of the product, its special features and the price. Listen for the main points only. Do not worry if there are a few words which you don’t understand． The pictures below will help you.Listening: three advertisements(If students fail to get the main points, listen again.)T: Do you believe the advertisers’ claims? Will you buy the advertised products?Now that advertisements have a great effect on us.What is advertising?S: (students’ opinions)T: Our text will tell us what advertising is.II. Text-understanding:A．Listen to the text, trying to read after the tape.B．Read the text paragraph by paragraph, trying to fill in the form.(For the first time students are required to finish “topic sentences”, and then check the answers. For the second time they are asked to find details about each paragraph. Check the answers paragraph by paragraph.)C．Retell the text in your own words.T: It’s a pair work. When I say “start”, A begins. When I say “change”, B begins. You are given three minutes to finish the task totally. After that, I will invite some of you to retell the text to the whole class.III. Discussion:T: The writer has discussed two main aspects of advertisements: the impact and the factors of successful advertisements. As we all know, every year a large sum of money is spent on advertisements. Why do manufacturers spend money? Are customers influenced by advertisements?T: I’ve prepared two topics for you. You can form a group of four and then discuss one with each other. And then I’ll invite you to share your ideas with us. Give you three minutes. Start, please!1．What’s the purpose of an advertisement?2．How do advertisements influence people’s shopping habits?T: I’m sure you’d like to share your ideas with us. Would you please be the first one?IV. Listening Comprehension:T: You can find further information about the topics in my tape. Listen carefully. For the first time please listen to the tape carefully, trying to understand the main idea. For the second time please fill in the blanks.Try to Become a Rational Consumer﹡The purpose of advertising is to _______ customers of available products or service and ______ products.﹡Generally speaking, customers are rational because ________ and _________ considered when buying products.﹡Sometimes customers have no idea of the ______ for a purchase. For example, the sugar-coated breakfast food is bought because of a _________ motive.﹡Customers must try to become a more ________ and _________ consumers.T: Advertisements play a vital role in our daily life. They can promote sales of products, but sometimes they can also make people crazy. Many adults will buy things they don’t need just because of the advertisements. Children will ask money from parents to buy things advertised on TV. We must be rational when doing shopping.V. Further Practice:1．Cheated by some advertisement, you will?2．Imitate an advertisement you are familiar with or create an advertisement of your own?3．Is it right to ban some products from TV commercials? If you agree, which of the following should be banned? Why?*Cigarettes? *Alcoholic drinks?*Expensive toys? *Any others?VI. Assignments1．Finish Ex. B &C22．Writing:Why a lot of ads are so popular with customers? (About 100 words)。

人教版九年级英语全册Unit7写作课教学设计

3.个性化指导：针对学生的不同需求，给予个性化指导，如词汇运用、语法纠错、写作思路等。
4.评价与反馈：采用多元化评价方式，包括自评、互评、教师评价等。及时给予学生反馈，指导他们改进写作方法和技巧。
5.拓展延伸：鼓励学生在课后继续关注和思考未来职业规划，将所学知识运用到实际生活中。
6.关注情感态度：在教学过程中，关注学生的情感需求，引导他们树立正确的价值观，克服焦虑和迷茫。
（2）一般将来时态的构成和用法。
2.教学方法：采用讲解、举例、互动提问等方式，帮助学生理解和掌握新知识。
3.教学目的：使学生在讲授过程中，掌握词汇和语法知识，为写作课打下基础。
（三）学生小组讨论
1.教学活动：将学生分成小组，让他们围绕以下话题展开讨论：“My future career plan and personal goals”。
人教版九年级英语全册Unit7写作课教学设计
一、教学目标
（一）知识与技能
1.掌握本章节的关键词汇和短语，如：future, career, ambition, achieve, goal, dream, determination, obstacle, effort, success, failure, confident, motivate等，并能熟练运用这些词汇进行写作。
三、教学重难点和教学设想
（一）教学重难点
1.词汇和语法运用：本节课要求学生掌握并熟练运用与未来职业规划相关的词汇和短语，以及一般将来时态。这是本节课的重点，同时也是难点，需要学生在实际写作中正确运用。
教学设想：通过课前预习、课堂讲解和课后巩固，帮助学生掌握词汇和语法知识。设计丰富的课堂活动，如词汇接龙、小组讨论等，激发学生的学习兴趣，提高他们的运用能力。

英语教案：How to make a successful advertisement

How to make a successful advertisement Teaching objectives:By the end of the class, students will be able1.to complete meaningful clusters after listening to the material twice.2.to understand the details of the passage by answering questions after listening to the material for the third time.3.to sum up the three aspects in making a successful advertisement with the help of the meaningful clusters.4.to work out a plan of making an advertisement of a product with the given structure.Teaching method:Task-based method, Communicative approachTeaching ProceduresSteps Teacher’s Activities Students’ Activities PurposesPre-listening 1)To tell a story about “myfather’s choosing a mobilephone”.2)To mention some elements in asuccessful advertisement.To listen to the story andinteract with the teacherwhen the story is introduced.1)To introduce the topic andget students informed ofbackground information.2)To prepare the students forthe next task.While-listening 1)To play the listening materialtwice and require the studentsto complete meaningfulclusters as they arelistening.2)To check and explain, ifnecessary, the meaningfulclusters.3)To play the material for thethird time and ask thestudents to do multiple choiceand T or F questions.4)To encourage students to sumup the whole passage with thehelp of meaningful clusters.1)To complete themeaningful clusters.2)To finish all themeaningful clustersand understand them.3)To judge the statementand choose the bestanswer according tothe listening.4)To complete thesummary of thelistening materialwith the meaningfulclusters they havecollected.1)To help students collect themeaningful clusters to beused.2)To get the students familiarwith the details.3)To get the students to havethe main idea andinformation of thelistening material.Post-listening 1)To ask students to read thetape scriptt on the book.2)To inspire students to maketheir own advertisement of aproduct.1)To read the text on thebook.2)To work out a plan ofmaking a successfuladvertisement and readit out to the class.1)To help students have anexactly clear view of thewhole passage.2)To help students presenttheir plan of anadvertisement。

高一英语 Module 4 Unit 1 Advertising 教案牛津版

Module 4 Unit 1 Advertising （For teachers）Welcome to the Unit1 advertise vt. 为…登广告People advertise things they wish to sell.vi. advertise for登广告征求advertise for a job/a house advertisement(c.n.) n. put an advertisement＝advertiseput /place an advertisement in a newspaper for 在报纸上登广告招聘advertiser 登广告的人广告商advertising n. 广告业China Daily has plenty of ___________(广告) advertisements2 aware意识到的；明白的，熟知的，有意识be aware of知道eg. He wasn’t aware of the danger.be aware + that-从句/ wh-从句觉察到eg. She was aware that something was burning.她觉察到有东西烧着了。

be aware how/whether 知道/意识到多么/是否。

我清楚工作职位非常少。

I am aware that very few jobs are available.Reading1 intend v. 打算(1)intend to do sth. / doing sth.打算干……What do you intend to do?你打算做什么? (2) intend sb to do sthintend sb. for这两种用法也常用被动be intended to do/be intended for被打算….a book intended for children/ the old(3)had intended=intended to have done本打算干……(2)和(3)的用法也适用于mean 和plan 而(2)的用法也适用designintend that-从句They intend that the plan should be put into practice within the year.→They intend the plan to be put into practice within the year.intention n. 目的，意图I’d like to go to the cinema with you，Dad.Sorry, my darling, but the film is _________for adults only.A admittedB intendedC promisedD permitted (B)2 。

冀教版英语八年级下册Unit5Lesson29HowtoPushaProduct.教学设计

3.设计角色扮演、辩论等课堂活动，让学生在实际语境中运用所学知识，提高英语口语表达能力。
4.鼓励学生进行创意思考，尝试自己设计广告，提升学生的创新能力和实践能力。
（三）情感态度与价值观
1.培养学生对商业广告的鉴赏能力，使学生能够理性看待广告，不被虚假广告所误导。
2.引导学生关注广告中的社会责任，认识到广告对消费者行为的影响，培养正确的消费观念。
针对以上学情分析，教师在教学过程中应注重以下几点：
1.由浅入深地引入广告词汇，通过实例让学生更好地理解和记忆。
2.设计多样化的听说活动，提高学生在实际场景中的英语应用能力。
3.引导学生关注广告背后的推销策略，培养学生的思辨能力和创新能力。
4.结合教材内容，适时进行情感态度与价值观的教育，引导学生形成正确的消费观念。
设想：及时给予学生反馈，鼓励学生积极参与课堂活动，关注学生的情感态度和价值观的培养。
四、教学内容与过程
（一）导入新课
1.教师播放一段富有创意的商业广告视频，激发学生的学习兴趣，引导学生关注广告内容及其推销策略。
2.学生观看视频后，教师提出问题：“What's the main idea of this advertisement? Can you find out the selling strategies used in this advertisement?”，引导学生思考并回答。
难点：引导学生关注广告中的社会责任，提高学生对广告真实性的辨识能力。
（二）教学设想
1.利用多媒体资源，如广告视频、图片等，为学生提供丰富的视觉和听觉体验，激发学生的学习兴趣。
设想：结合教材内容，设计课堂活动，让学生在观看广告的过程中，自主发现和总结广告的推销策略。

Unit13SectionB3aAdvertisingprosandcons教学设计方案

Unit13 Section B 3a Advertising: pros and cons教学设计方案席张中学蔡芬课题名称Unit13 Section B 3aAdvertising: pros and cons科目英语年级九年级教学时间 1 课时（ 45 分钟）学习者分（ 1）广告贴近生活，以广告为主题的文章，学生应该很感兴析趣。

教师可以从现实生活中的广告切入课题。

（2）在前面的课上已经学习了 make的用法，学生可以简单的用 make来说出广告的优点和缺点。

（3）学生还不能很系统的运用目标语言来进行阅读和写作，所以在教学过程中，应注重学生对句子的理解，以便提高他们的写作能力。

一、情感态度与价值观1.广告有利也有弊，购买商品时不能完全相信广告。

2.我们应该树立正确的价值观，擅于抵抗广告的诱惑，阻止自己买一些没教学目标必要的产品。

二、过程与方法1.按照导入、提问、回答的过程，了解学生对广告的认识。

2.通过阅读、讲解、讨论，在学生树立正确价值观的过程中，加深对本文知识点的理解，并提高学生的写作水平。

三、知识与技能1.通过使用目标语言来练习写作。

2.提高学生的阅读和写作能力。

教学重点、 1. 通过使用目标语言来练习写作。

难点2. 如何提高学生的阅读及写作能力。

教学资源视频、图片、课件、音频蔡芬教学活动过程描述Step1导入新课：1.出示课件（课题），用课件视频播放几个学生耳熟能详的广告，引发学教学活动 1 生对本节课的兴趣。

2.口述：刚才播放的是什么？（学生回答），大家还知道哪些广告词呢？（学生回答）。

3.口述：我们通过广告认识了许多商品，那么，广告有什么优点和缺点呢？让我们带着这个问题，一起来学习。

教学活动 2 Step2学习课文1. 带着问题听课文：① Listen to the text with two questions，What is the article about?Do you agree with it?② what ’ s your attitude towards advertising?2.通过音频播放课文，并要求学生对照课本熟悉本篇短文。

冀教版英语八年级下册Unit5Lesson29HowtoPushaProduct教学设计

2. What persuasive techniques can be used to attract customers?
3. How to use the grammar knowledge (simple present tense and present continuous tense) in the sales pitch?
2.语法：一般现在时和现在进行时在推销产品中的应用。
3.阅读技巧：寻找主题句，理解文章结构，把握文章大意。
4.推销策略：如何选择目标受众，运用说服技巧，进行有效的产品推销。
五、作业布置
为了巩固本节课所学知识，确保学生对广告推销技巧的掌握，特布置以下作业：
1.写作任务：请学生结合本节课所学的推销技巧，选择一个自己熟悉的产品，编写一段1-2分钟的推销对话或短文。要求运用一般现在时和现在进行时，以及本课的关键词汇和短语。此作业旨在培养学生的写作能力和实际运用语言的能力。
教学策略：采用任务型教学法，设计小组讨论和分享环节，培养学生的合作精神和沟通能力。
3.分层指导：关注学生的个体差异，给予不同层次的学生针对性的指导，提高他们的自信心。
教学策略：实施差异化教学，为不同水平的学生提供难易适度的任务，使他们在原有水平上得到提高。
4.写作训练：结合阅读内容，引导学生进行写作练习，提高学生的写作能力。
3.学生能够利用所学知识，分析并评价广告中的推销技巧。
4.学生通过完成各种任务，如填空、选择题、改错等，巩固所学知识，提高解决问题的能力。
（三）情感态度与价值观
1.学生能够认识到广告在日常生活中的重要作用，增强对广告的辨识能力。
2.学生能够理解并尊重不同文化背景下的推销方式，培养跨文化交际意识。
3.学生通过学习推销产品的方法，培养自信、自主、创新的品质。

英语教案-unin5 Advertise教学目标

英语教案－unit5Advertise教学目标一、教学目标1.知识目标：（1）学生能够掌握本节课的核心词汇，如：advertise,classified,section,notice,agency,column,headline 等。

（2）学生能够理解并运用本节课的语法点，如：情态动词should 的用法。

2.能力目标：（1）学生能够通过听、说、读、写的实践活动，提高英语实际应用能力。

（2）学生能够运用所学知识，独立完成广告设计的任务。

3.情感目标：（1）学生能够认识到广告在日常生活中的重要性。

（2）学生能够培养合作精神，提高团队协作能力。

二、教学重点与难点1.教学重点：（1）核心词汇的掌握与运用。

（2）情态动词should的用法。

2.教学难点：（1）广告设计的创意与实施。

（2）英语听、说、读、写能力的综合运用。

三、教学过程1.导入（1）教师通过展示一些有趣的广告图片，引导学生谈论广告的特点及作用。

（2）学生分享自己最喜欢的广告，并说明原因。

2.新课内容（1）教师展示本节课的核心词汇，让学生猜测词义，并进行解释。

（2）教师通过讲解和示例，让学生理解情态动词should的用法。

（3）学生听课文录音，回答相关问题，巩固所学内容。

3.课堂活动（1）教师将学生分成小组，每组选择一个广告主题，进行创意设计。

（2）学生通过讨论，确定广告的内容、形式和表现手法。

（3）每组学生展示自己的广告设计，其他学生进行评价。

4.练习与巩固（1）教师设计一些练习题，让学生运用所学知识进行填空、改写等。

（2）学生进行听力练习，听懂广告内容，回答问题。

（2）学生分享自己在广告设计过程中的收获和感受。

（3）教师布置课后作业，让学生运用所学知识，创作一篇广告文案。

四、课后作业1.学生运用所学知识，创作一篇广告文案，主题不限。

2.学生预习下一节课的内容，做好课前准备。

五、教学反思1.本节课教学过程中，学生对核心词汇和情态动词should的掌握情况如何？2.学生在广告设计活动中，是否能够充分发挥创意，提高英语实际应用能力？3.课后作业是否能够巩固所学内容，提高学生的写作能力？通过本节课的教学，教师应关注学生的学习效果，及时调整教学方法，以提高教学质量。

Unit 7 第5课时 (Section B 3a-SC) 教学设计

Step7Exercises
T assigns the test.
完成课堂练习。
让学生在课上练习消化知识点，及时操练重点知识点和目标语言，让教师把握学情。
Step8
Summary
Summarize the key content in this lesson.
跟随老师一起进行内容总结。
总结本课所学内容，巩固加深印象。
Step 3
While-writing
1.T leads studentstothink about thespecific content and sentence structure of each paragraph.
2.Tshows the writing structure and asks students to follow the prompts to completetheirarticle.
4.Tasks students to think about the basic information of this article and fill in the blanks.
5.Tusesthe four squares to help students to organize the writing structures and help student to know what to write in each paragraph.
跟随老师明确每一段书写格式和内容。
根据四宫格提示开始书写文章。
通过打草稿的过程，使学生更清晰的了解每一段的重点句型和整体结构，更好的帮助学生消化和理解。
Step 4
Post-writing
1.Tshows apossible versionto students and asks them to check out.

北师大版高二英语必修4_Unit11_写作指导：advertising

写作指导：advertising写作任务:假设你叫李华,想通过某国际交友网站结交更多的外国朋友以提高自己的英语水平。

现请你用英语写个交友广告。

内容要点:1. 表明广告的用意;2. 具体介绍自己并描述笔友条件；3. 给出联系方式并表达自己美好的期望。

写作要求:1. 条理清楚,层次分明,行文流畅；2. 120词左右。

写作分析:本次写作任务是写一个交友广告,是一篇应用文。

广告是以推销为目的的宣传性文体,通过对广告对象的描述和对其特征的描写让读者对所宣传的人或物有所了解,从而产生了解或购买的愿望。

本次任务是通过广告向陌生人宣传自己,所以写作的重点应放在该交友广告的交际意图及其所应达到的效果上。

因此,如何更好地向陌生人宣传自己才是本次写作的核心所在。

在写作过程中,我们必须抓住人物的主要个性特征和突出品质,才有可能让读者更好地了解自己,从而给读者留下深刻的印象, 达到宣传自己的目的。

由于写作任务中已经给出写作的内容要点,所以对于此类文章,我们可以按照要点进行构思。

此外,由于是写广告,所以要注意写作内容的真实性,不能出现虚假信息。

就本次写作任务而言,我们可以按照如下思路构建写作的框架:1. 确定中心话题。

第一部分应该是写明广告的意图,即主要目的是交友,提高自己的英语水平。

这部分非常重要,否则广告的作用就不能很好地体现出来。

2. 明确要点。

第二部分作为广告的重点是要具体介绍自己,包括年龄﹑性别﹑爱好等,并在此基础上描述笔友应该具备的条件。

此部分为写作的重点所在。

写作过程中对于个人情况的描述介绍与笔友的条件的描写,可以分为两种写作方式,第一,先逐点介绍自己,然后再逐点描述笔友的条件；第二,两者结合起来,介绍自己某一个性特征之后紧接着描述笔友是否也应该具备这一特征。

在介绍个人情况时,要注意信息的取舍,尤其要突出性格特征和兴趣爱好。

3. 总结文章。

既然是通过广告给自己找笔友,那么就要写明自己的联系方式,以便有意向的外国朋友和你取得联系。

高二英语Unit 1 Advertising教案

高二英语Unit 1 Advertising教案高二英语Unit 1 Advertising教案话题领悟一．背景导入 Some slogans for advertisements 1. Good to the last drop. 滴滴香浓，意犹未尽。

（麦斯威尔咖啡） 2. Obey you thirst. 服从你的渴望。

（雪碧） 3. The new digital era. 数码新时代。

（索尼影蝶机）4. Take time to indulge. 尽情享受吧！（雀巢冰激凌） 5. Poetry in motion, dancing close to me. 动态的诗，向我舞近。

（丰田汽车） 6. Just do it. 只管去做。

（耐克运动鞋） 7. The taste is great. 味道好极了。

（雀巢咖啡） 8. Feel the new space. 感受新境界。

（三星电子） 9. Intelligence everywhere. 智慧演绎，无处不在。

（摩托罗拉手机） 10. The choice of a new generation. 新一代的选择。

（百事可乐） 11. Let’s make things better. 让我们做得更好。

（飞利浦电子） 12. No business too small, no problems too big. 没有不做的小生意，没有解决不了的大问题。

（IBM公司）二．自主探究 1．Where can ads be found? How do people react to ads?______________________________________________________________________________________________________________________________________________________ 2. What are the basic principles and function of advertisements?______________________________________________________________________________________________________________________________________________________ 3. Do all the ads make profits? If not, could you please show us your explanation? ______________________________________________________________________________________________________________________________________________________课堂演练 Reading 一．快捷识记 1． We are so used to them that we often do not even realize how many we see and hear in a day. 我们已经对广告习以为常了，以至于我们常常忽略了一天看过或听过多少广告。