商务英语1 Unit3

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世纪商务英语阅读教程专业篇1第七版unit3答案

世纪商务英语阅读教程专业篇1第七版unit3答案

世纪商务英语阅读教程专业篇1第七版unit3答案1、--The last bus has left. What should we do?--Let’s take a taxi. We have no other _______ now. [单选题] *A. choice(正确答案)B. reasonC. habitD. decision2、It’s one of _______ means of transportation. [单选题] *A. cheapB. convenientC. second-handD. the most convenient(正确答案)3、15.This kind of bread is terrible. I do not want to eat it ________. [单选题] *A.any more(正确答案)B.some moreC.no longerD.some longer4、I don’t like snakes, so I ______ read anything about snakes.()[单选题] *A. alwaysB. usuallyC. oftenD. never(正确答案)5、You could hardly imagine _______ amazing the Great Wall was. [单选题] *A. how(正确答案)B. whatC. whyD. where6、Be _______ when you are driving. [单选题] *A. afraidB. careful(正确答案)C. clearD. clean7、88.Sorry. I don’t know the way? ? ? ? ? ?Dongfeng Cinema. [单选题] * A.byB.ofC.to(正确答案)D.for8、At nine yesterday morning, I ______ an English class while they ______ a PE class.()[单选题] *A. was having; were having(正确答案)B. had; hadC. was having; hadD. had; were having9、I have only two tickets for TF Boys’concert. ______ you ______ he can go with me.()[单选题] *A. Either; or(正确答案)B. Either; norC. Both; andD. Not only; but also10、19._______ will the film Country Road last? [单选题] *A.How farB.How oftenC.How soonD.How long(正确答案)11、Ladies and gentlemen, please fasten your seat belts. The plane _______. [单选题] *A. takes offB. is taking off(正确答案)C. has taken offD. took off12、The office building will be _______ a library. [单选题] *A. turned onB. turned upC. turned into(正确答案)D. turned off13、He is a student of _______. [单选题] *A. Class SecondB. the Class TwoC. Class Two(正确答案)D. Second Two14、Some students are able to find jobs after graduation while _____will return to school for an advanced degree. [单选题] *A. otherB. anotherC. others(正确答案)D. the other15、She talks too much; you’ll be glad when you’re free of her. [单选题] *A. 与她自由交谈B. 离开她(正确答案)C. 受她的控制D. 与她在一起16、Sometimes only()10 out of 500 or more candidates succeed in passing all the tests. [单选题] *A. as many asB. as few as(正确答案)C. as much asD. as little as17、I took?some _______of the Great Wall?in China last year. [单选题] *A. potatoesB. tomatoesC. photos(正确答案)D. paintings18、23.Hurry up! The train ________ in two minutes. [单选题] *A.will go(正确答案)B.goC.goesD.went19、You can't rely on Jane as she is _____ changing her mind and you will never know what she is going to do next. [单选题] *A. occasionallyB. rarelyC. scarcelyD. constantly(正确答案)20、Tom’s sister is a nurse. I met _______ in the street yesterday . [单选题] *A. sheB. hersC. himD. her(正确答案)21、There are still some wild tigers alive. [单选题] *A. 聪明的B. 凶恶的C. 野生的(正确答案)D. 珍贵的22、( ) _____ New York _____ London have traffic problems. [单选题] *A. All…andB. Neither….norC. Both…and(正确答案)D. Either…or23、He didn't allow _____ in his room. Actually he didn't allow his family _____ at all. [单选题] *A. to smoke; to smokeB. smoking; to smoke(正确答案)C. to smoke; smokingD. smoking; smoking24、The bookshop is far away. You’d better _______. [单选题] *A. by the busB. by busC. take busD. take?the bus(正确答案)25、The teacher asked him to practice playing the piano _______. [单选题] *A. often as possibleB. as often possibleC. as possible oftenD. as often as possible(正确答案)26、Three ______ died of water pollution last winter. [单选题] *A. hundreds of villagersB. hundred villagers(正确答案)C. hundreds villagersD. hundred of villagers27、I shall never forget the days()we worked on the farm. [单选题] *A. when(正确答案)B. whatC. whichD. on that28、You are getting too old for football.You had better _____tennis instead. [单选题] *A.take up(正确答案)B.take inC.take forD.take over29、( ) What other books have you read___ this English novel? [单选题] *A. besides(正确答案)B. exceptC.inD. about30、If you had told me earlier, I _____ to meet you at the hotel. [单选题] *A. had comeB. will have comeC. would comeD. would have come(正确答案)。

高级商务英语1unit3textA课后答案

高级商务英语1unit3textA课后答案

高级商务英语1unit3textA课后答案1、9.—Will there be more cars in the future?—________. [单选题] *A.See youB.Well, I'm not sure(正确答案)C.You're welcomeD.Thank you2、The carbon we produce when we breathe is much less than()produced by a car. [单选题] *A. oneB. itC. that(正确答案)D. those3、Grandpa pointed to the hospital and said, “That’s _______ I was born?”[单选题] *A. whenB. howC. whyD. where(正确答案)4、If you want to be successful one day, you have to seize every _______ to realize your dream. [单选题] *A. changeB. chance(正确答案)C. chairD. check5、He always found it hard to satisfy himself. [单选题] *A. 控制B. 满足(正确答案)C. 了解D. 批评6、His handwriting is better than _____. [单选题] *A. mine(正确答案)B. myC. ID. me7、______ pocket money did you get when you were a child? ()[单选题] *A. WhatB. HowC. How manyD. How much(正确答案)8、We haven't heard from him so far. [单选题] *A. 到目前为止(正确答案)B. 一直C. 这么远D. 这么久9、_____ of the land in this area _____ covered with forest. [单选题] *A. Two-fifth; isB. Two fifth; areC. Two fifths; is(正确答案)D. Two fifths; are10、He didn't allow _____ in his room. Actually he didn't allow his family _____ at all. [单选题] *A. to smoke; to smokeB. smoking; to smoke(正确答案)C. to smoke; smokingD. smoking; smoking11、—These shoes look cool. ______ are they?—They are on sale, only $()[单选题] *A. How much(正确答案)B. How longC. How manyD. How soon12、Jim is a(n) _______. He is very careful and likes to work with numbers. [单选题] *A. secretaryB. tour guideC. accountant(正确答案)D. English teacher13、1.________my father ________ my mother is able to drive a car. So they are going to buy one. [单选题] *A.Neither; norB.Both; andC.Either; orD.Not only; but also(正确答案)14、Since the war their country has taken many important steps to improve its economic situation. [单选题] *A. 制定B. 提出C. 讨论D. 采取(正确答案)15、76.AC Milan has confirmed that the England star David Beckham ()the team soon. [单选题] *A. has rejoinedB. was going to rejoinC. rejoinedD. is to rejoin(正确答案)16、Now he is _______ his homework. [单选题] *A. busyB. busy with(正确答案)C. busy with doingD. busy does17、Her ()for writing was that she wished women to get the right to higher education. [单选题] *A. motivation(正确答案)B. motivateC. effectD. concentration18、Alice is fond of playing ____ piano while Henry is interested in listening to ___ music. [单选题] *A. the, /(正确答案)B. the, theC. the, aD. /, the19、_________ we don't stop climate change, many animals and plants in the world will be gone. [单选题] *A.AlthoughB.WhileC.If(正确答案)D.Until20、17.Joe is a good student and he is busy ______ his studies every day. [单选题] *A.inB.with(正确答案)C.byD.for21、—Why do you call him Mr. Know?—______ he knows almost everything that we want to know.()[单选题] *A. SoB. OrC. ButD. Because(正确答案)22、Allen is looking forward to _______ his American partner at the trade fair. [单选题] *A. meetB. meeting(正确答案)C. be meetingD. having meeting23、( ) The salesgirls in Xiushui Market have set a good example______us in learning English. [单选题] *A. to(正确答案)B. forC. withD. on24、He does ______ in math.()[单选题] *A. goodB. betterC. well(正确答案)D. best25、He was proud of what he had done. [单选题] *A. 对…感到自豪(正确答案)B. 对…感到满足C. 对…表示不满D. 对…表示后悔26、16.We asked ______ engineer we met before to help repair the radio yesterday. [单选题] * A.aB.anC.the(正确答案)D./27、58.—How much is Lucy's skirt?—She________320 yuan for it. I think it's a little dear. [单选题] *A.tookB.paid(正确答案)C.spentD.bought28、He asked for help from his friends who owned a computer company in New York. [单选题] *A. 拥有(正确答案)B. 经营C. 工作D. 了解29、English is very important in our daily life. Never _______. [单选题] *A. give up itB. give it up(正确答案)C. give away itD. give it away30、15.This kind of bread is terrible. I do not want to eat it ________. [单选题] *A.any more(正确答案)B.some more C.no longer D.some longer。

高级商务英语1课文翻译unit3

高级商务英语1课文翻译unit3

Answer the questions before you read.Then read the passage to find out if your answers he same as in the passage.在你阅读之前先回答问题。

然后读短文,看看你的答案是否和短文中的一样。

1.Why do millions of Chinese leave the countryside every year?每年为什么数以百万计的中国人离开农村?2.How often do you think these people visit their hometowns?你认为这些人多久探望一次他们的家乡?3.What new buildings does the government usually build in towns and villages?政府通常在城镇和村子里建造什么新的建筑物?Using Previous Knowiedge运用已有的知识We can often guess what a text is about by using what we already know. Answering questions before we read can also help us do this.我们经常可以运用我们已经知道的知识,来猜测课文的内容。

在我们阅读前回答问题也能帮助我们做到这一点。

Hometown Feeling故乡情Some pepie still live in theri hometown.However,others may only see it once or twice a year.Nowadays,millions of chinese leave the countryside to search for work in the cities.Among these is Zhong Wei,a 46-year-old husband and father.He has lived in Wenzhou for the last 13 years.With a hard job in a crayon factory,he doesnt find much time to visit his hometown."I used to return home at least once a year,but I haven't been back for almost three years now.Its a shame,but I just don't haventhe time."he says.有些人仍然住在他们的家乡。

剑桥商务英语词汇大全

剑桥商务英语词汇大全

剑桥商务英语词汇大全.Unit 1 the 3 sectors of economy经济的三个部分Infrastructure 基础结构Lean produce 精益生产Warehouse 仓库Industrial units 工业区Residential building 住宅区Agricultural land 农耕区Housing estate地产Managing director 董事总经理,总裁Wholesale outlet 批发商店Retail outlet 零售店Calculation of price 价格计算Added value 增值Smelt 熔炼,提炼Mill 磨Weld 焊接Ex works 出厂价Up stream 上游Down stream 下游Total picture 全局Maintenance 保养,维修Bauxite 铝土矿Coil 线圈Cement 水泥Labor cost 劳力成本Semi-finished 半成品Finished product 成品Department of health 卫生部Primary sector 第一产业Secondary sector 第二产业Tertiary sector 第三产业Raw material 原材料Administration 管理Law 司法Computing 计算机操作Personnel 人事Distribute 分配,配送Health care 医疗卫生Logistics 物流Assemble 装配Disassemble 拆卸Assembling line 生产线Iron ore 铁矿石Division of labor 劳动分工Heavy industry 重工业Light industry 轻工业Marketing 市场营销Chain of command 指挥系统,行政管理系统Core technology 核心技术Know-how 技术诀窍Labor-intensive 劳动密集型Technology-intensive 技术密集型Capital-intensive 资本密集型Hinterland 内地,腹地Initial outlay 初期投资Garments 服装Unit 2 management 管理Manager’s job= planning+ organizing+ leading+ con trolling Allocate resources 分配资源Pay and promotion 薪酬和晋升Modify 修正Line manager 一线经理Immediate line manager 直接下属的一线经理Top manager 高层经理Top management 高层管理Middle management 中层管理Supplier 供应商Public authorities 政府部门Be advised 听取意见Distributor 分销商Swiss franc 瑞士法郎Appreciate 升值Depreciate 贬值Component of economy 经济部门Good will resource 商誉Human resource 人力资源Natural resource 自然资源Market share 市场份额Monopoly in/ of/ on 垄断,专利品Management skills 管理技能Management tactics 管理技巧Decision-making 决策Board of directors 董事会Chairman of the board 董事长High-performance car 高性能汽车Tangible/ physical resources 有形资源Capital resources 资本资源Superior 上级Subordinate 下属Senior manager 资深经理Junior manager 初级经理Corporate culture 公司文化Check and balance 制衡Hardware 五金,硬件Monopoly/ lock 垄断Interchangement 互换Solution provider 方案提供商Chain store 连锁店Work experience 工作经历Working hour 工作时间Price v. 定价;比价Chief operation office 首席运营官Operation management 作业管理Financial management 财务管理HR management 人力资源管理Marketing management 销售管理Logistics management 物流管理OTC= over the counter 成药Arts 文科Science 理科Engineering 工科Simulate 仿造,模仿High-end product 高端产品Rock bottom price 最低价Frills 虚饰Target market 目标市场Empowerment 赋权Ad hoc 特别,专门Task force 特遣部队,特别行动组Cash and assets 现金和资产Buffer= cushion 起缓冲作用的人或物Leeway 余地,余裕Product 产品Productivity 生产率Produce 生产;特产local produce 地方特产Delegation 代表团Corporate statement = mission statement 公司主旨Aim/ vision 愿景Corporate image 公司形象For here 堂食To go 带走Focus group 焦点小组Innovation 创新,革新Manageable 可管理的,可处理的Set objective 设置目标Safety net 安全网Dismiss 解职,开除Expertise 专门技术Merchandise 商品,货物Verify 检验,核实IBM= International Business MachinesThe retail sector 零售业Predescribed quantities 预先定好的数量Layout 布局Sales staff 销售人员Working environment 工作环境Day-to-day logistics 日常物流,后勤Day-to-day running of the store 商店的日常运营Strategic management 战略管理Formulating strategy 制定战略Delegation 授权Parameter 参数High street= main street 大众的(商品)Replenish→replenishment (货物的)补充Members of staff 公司职员Voice your consent 抱怨Inventory = stock 库存Policy 保单(a contract of insurance)Philosophy 理念Regular meeting 例会,常规会议Accountability 问责性Unit 3 company structure 公司结构Recruitment 雇佣,招募Remuneration 报酬Department of legal affairs 法务部Purchase 采购部IT 信息技术部R&D 研发部Tooling 加工部Immediate boss 直接上司Immediate subordinate 直接下属Autonomous 自制的Decentralization 分散化,权力下放,分权Function 功能Hierarchy 等级Line authority 直线职权Report to 向……负责Subordinates 下属Matrix 矩阵Assistant manager 助理经理Manager assistant 经理助理Functional structure 机能结构= production+ finance+ marketing市场营销+ sales+ personnel/ HRLead time 订货交付时间Reorganization 改组Operating division 运营段,运营分部Overlap 重叠Commercial division 商业银行Private banking 私人理财International division 国际银行Investment division 投资银行Inherent problem 固有的问题Product manager 产品经理Market segment 市场细分Autonomy 自治权Priority 优先权Dimensional 四维基质的Sales force 销售队伍Commission 提成Optional features 可选功能,可选装置Cash balance 现金平衡Credit facility 信用工具Profit margin 利益空间Research and development spending 研发投入Self-financing 使用自有资金,自筹资金Organization chart 组织结构图Market research 市场调研(部)Teller 出纳Advertising and promotion 广告与促销Publicity 宣传Industrial belt 工业带Corporate ethos 公司风气Collaboration 协作Insulated = isolated 隔绝的Fragmentation 分裂Subsidiary 分公司Openness 开放性Downsizing 裁员Downturn 下滑Recession 衰退Chief financial officer 财务总监Unit 4 work and motivation工作和动机Induce 劝诱,促使Incentive 动力,刺激Labor relations 劳资关系Labor union 工会Benefit 福利,津贴Perk 津贴,补贴Supplement 额外费用Bureaucracy 官僚主义Job safety 工作安全性Job security 工作稳定性Sales promotion 促销Remuneration 薪水Psychological well-being 心理满足Administration 行政管理Working condition 工作条件Paid holiday 带薪假日Sick pay 病假工资Pension 养老金Psychology of work 工作心理学Recognition 认可,承认Checkout till 结账柜台的现金出纳机Checkout 结账柜台Till 现金出纳机Cash till 收银台Cash register 收银处Product line 生产线Product line-up 产品系列User-friendly 易于使用的Go round 分配Creature comfort 物质享受Interface 界面程序Annual bonus 年度奖金Corporate culture 公司文化= values价值观+ beliefs信条+ norms标准Dead-end job 没前途的工作Stock order = replenishment 货物补充Hygiene 卫生Play pool 打台球Health screening program 健康检查Sales floor 店面Trade floor 交易所Bus depot 汽车总站Profit-sharing programme 收益分享Career training 职业培训Working week 工作周Pre-school age children 学前儿童Premise 工作场所Subsidize 补贴Tinned food 罐装食物Piecework system 计件系统Pay scheme 薪酬计划Unit 5 management and cultural diversity 管理与文化多样性Localization 本地化Globalization 全球化Pay-for-performance 绩效工资Collectivist 集体主义的Sales rep 商品经销代理Universalist 普爱论者Particularist 排他主义者Glocalization 全球地方化Multinational 跨国公司Unit 6 recruitment 招聘Applicant 申请人Application 申请Application form 申请表Candidate 候选人Curriculum vitae = resume 简历Employment agency 职介机构Job description 职责描述Job vacancy 职务空缺Reference 推荐信Short-list 列入最后候选名单Covering letter= cover letter 附函Give notice 预先通知(辞退)A form of headhunters 猎头公司Follow up 跟进Preliminary selection 初选Testimonials 证明书,推荐书Synchronized sewing 同步缝纫Traineeship 培训Referee 介绍人,推荐人Controlling stake 控股权Contingency 意外事件Contingency plan 应变计划Contingency fund 以外开支准备金Core competence 核心竞争力Home provider 持家者Stereotype 成见Maternity leave 产假Sick pay 病假The trade 同行Trade union = labor union 工会Working class 无产阶级,工薪族Child-bearingChild-rearingAffirmative action 倾向性法案Positive discrimination 积极差别Corporate affairs 公司事务Allowances 津贴,补贴Unit 7 labor relationship劳资关系Trade union= labor union 工会Motorway 高速公路Collective bargaining 集体谈判Go-slow= slowdown 怠工Working-to-rule 按章工作Industrial action 劳工行动Picket 纠察Rate of production 生产速率Premises 企业的房屋建筑及附属场地Outsource 外包Subcontract 转包Subcontractor 承包商Out of house 机构外部的In-house 机构内部的Backstreet 偏僻街道Bill 开出账单,收取费用Staff levels 人员配备情况Bargaining power 议价权Conglomerate 联合大公司,企业集团Arch-rival 主要竞争对手Penalty point 违章扣分记录Pay-as-you-go 打多少交多少话费Auditor 审计员Adversary 对手,敌手Working hours gongzuoshij Working practices 工作惯例Uneconomic job 不赚钱的工作Tyranny 专制Deregulation 解除管制Work force 劳动力Public sector 共有部门Unit 8 production生产Flexible production line 柔性生产线Trade-off 妥协,协调,平衡Opportunity cost 机会成本Sunk cost 沉没成本Raw materials 原材料Semi-finished 半成品Finished 成品Product defect 质量缺陷Excess capacity 剩余产能Fixed cost 固定成本Variable cost 可变成本Cash flow 现金流Information flow 信息流Material flow 物料流Logistics 物流Lost sales 销售损失Market share 市场份额Production run 生产周期Mother-board 主板Hard disc 硬盘Chip 芯片Chassis (汽车)底盘Call center 呼叫中心OEM= original equipment manufacter 设备原产商,贴牌制造商Lean production 精益生产= stockless production 零库存生产= JIT= just-in-time production 准时制生产= continuous flow manufacture 连续流程生产PPM= piece per million 每百万件瑕疵率Continuous improvement= kaizen= kaizan 改善哲学Deming cycle= PDCA= plan-do-check-act 德明环ERP= enterprise resources planning 企业资源计划Scientific outlook 科学发展观No slack 无松懈,无容余Hi-fi= high fidelity 高保真Wi-fi= wireless fidelity 无线保真Operation manager 操作经理,运营经理Lead time 交付时间,订货到收货时间间隔Outsourcing= contracting out 外包Plant 工厂Subcontractor 承包商,分包商Economies of scale 规模经济Handling 搬运Depreciation 贬值Set-up 机器设置Obsolescence 过时,废弃Theft 盗窃,偷盗Breakage 破损Leakage 渗漏Under-utilizing 开工不足Defective 次品Quantity discount 大宗购买折扣Stimulate demand 刺激需求Sabotage 蓄意破坏Throughput 生产量,加工阶段Throughput time 输入到输出的加工阶段所需时间Product mix 产品组合Product line 产品系列,产品线Product range 产品范围QC department= quality department 质量部Knock-on 附带效果,间接影响,累积效果Knock-on effect 连续反应Circuit board 电路板Implant 植入Transplant 移植Refine process 完善Refinery 精炼厂TQM= Total quality management 全面质量管理Assembling 组装Distribute 分销Equipment 设备,(企业除了房产以外的)固定资产Facility 设备Joint venture 合资企业Location 位置,选址Operation 操作,运营Parts 零件Recall 召回Storage 贮藏(量)Work in process 正在进行的工作Unit 9 products产品Launch a product 发布产品Brand loyalty 品牌忠诚度Brand awareness 品牌知名度Brand preference 品牌偏爱度Brand switcher 转换不同牌子的人Product line 产品线Product line-up 全系列产品Product mix 产品组合(一种产品的不同形式)Product range 产品范围PLC= Product life cycle 产品生命周期Niche 缝隙Niche market 缝隙市场Line-stretching 产品线的扩展Line filling 产品系列的填补Market segment 细分市场Segmentation of the market 市场细分High-end market 高端市场Low-end market 低端市场Up-market 向高端市场Down-market 向低端市场Product image 产品形象Corporate image 公司形象Shelf life 货架期,存活期Sell-by date 销售期限Expiration date= expire date 产品有效期Eye-soreAround the clock 24小时营业Portion 一客Dehydrate 使脱水Shareholder= stockholder 股东Stakeholder 利益一致者,风险共担体制Logo 标志Slogan 口号Service station (高速公路旁的)服务站Desktop machine 台式机器Financing 融资Economics 经济情况,经济因素Color scheme 色彩主题,色彩搭配Credit facility 信用工具Warranty = guarantee 保修Maintenance 维修保养After-sales service 售后服务Brand name 品牌Brand 商标,牌子Shelf space 货架空位Product development 产品研发Profitability 利润率Vending machine 自动售货机Prototype 原型,雏形Augmented 扩张的Delivery 交货,交付Initiative 主动积极性Market share 市场份额,市场占有率Multi-brand strategy 多品牌策略Vandalize 蓄意损坏公物Retailer 零售商Colgate 高露洁Philips 飞利浦Procter & Gamble 宝洁Unilever 联合利华Yamaha 雅马哈Unit 10 marketing市场营销Marketing mix市场营销组合,营销要素组合= product+ promotion+ price+ placePromotion 促销= advertising+ word of mouth+ public relations+ point of saleMarketing= advertising 广告+ personal selling 人员推销+ sales promotion 促销+ publicity and public relations 宣传和公共关系Optional 选择(配置)Standard 标准(配置)Personal selling 人员推销Direct marketing 直销Direct mail 直邮Business market= producer market= industrial 商务市场,生产资料市场Consumer market 消费市场List price 标价= suggested retail price= recommended retail price 建议零售价Management consulting 管理咨询Tie range 领带系列Texture 质地Lycra 莱卡Take remedial action 采取补救措施Qualitative analysis 定性分析Quantitive research 定量分析Internal research 内部分析Raw/ primary/ first-hand data 一手数据Secondary/ second-hand data 二手数据Academic journal 学术期刊Trade journal 行业期刊Wine testing session 品酒会Sample v. 尝试,品尝Distribution channel 分销渠道,配送渠道Market research= marketing research 市场研究,市场调研Centrality 集中性Console 控制台Focus group 焦点小组Head office 公司总部Market opportunity 市场机会Integration 整合Marketer 营销人员Publicity 宣传Questionnaire 调查问卷Sales promotion 促销活动Selling 推销Target customer 目标顾客Hard-sell 硬性推销Market segmentation 市场细分Point of sale 销售点Product concept 产品概念Product features 产品功能Sales representative 销售代理B2B= business to business 企业对企业Selling concept 销售概念Marketing concept 行销概念Differential advantage 差异优势Integrated marketing 整合营销Discount 折扣Payment periodCredit terms 信用调侃Product manager 产品经理Brand manager 品牌经理Annual report 年报Unit11 advertising广告Advertising account 广告客户Advertising agent 广告公司Advertising campaign 广告宣传,广告攻势Brief 摘要Budget 预算Commercial 广播或电视广告Comparative-parity method 相对平等方法,比较奇偶方法Cost per thousand= CPM 每一千个成本Counter-cyclical advertising 非循环的广告Diminishing returns 收益递减Exposure 暴露Frequency 频率Institutional advertising 机构广告= prestige advertising 声望广告Media plan 媒体计划Media space 媒体空间Message 讯息,广告词OTS= opportunity to see 可见机会Prospective customer 潜在顾客Sales revenue 销售收入Sponsorship 赞助Target market 目标市场Threshold effect 门槛效应Turnover 流通量,营业额,周转Word-of-mouth advertising 口口相传,口碑Billboard = hoarding 广告牌Classified advertisement 分类广告Paid advertising 付费广告Advertising strategy 广告策略Poster 海报Purchasing frequency 购买平率Buyer turnover 新入场客户Match 追平Excessive advertising 过度广告Voiceover 画外音Unit12 promotional tools促销工具Promotion tools 促销工具= advertising 广告+ personal selling 人员推销+ sales promotion 提升销量+public relations 公共关系Brand awareness 品牌知名度Brand loyalty 品牌忠诚度Coupon 优惠券Introduction stage 引入期Growth stage 增长期,上升阶段Maturity stage 成熟期Decline stage 衰退期,下降阶段Loss leader 特价商品Planning 计划Positioning 定位Price-conscious 对价格敏感的Sales force 销售队伍Salespeople 售货员Sample 样品Trial 尝试Free trial 免费试用Publicity 宣传Paid advertising 付费广告Novel product 新产品Aim 指向Reduction 降价Rebate 回扣Promotional strategy 促销策略Promotional tactic 促销技巧Reduced-price pack 经济装Distributor 分销商Retailer 零售商Dealer 代理商Off-season 淡季Unit 13 accounting and financial statements 会计和财务报表Accountancy 会计师Accountant 会计师Accounting equation 会计恒等式Accounting 会计学Accrue 自然增加Accrued expenses 应计费用Accumulate 累计Amortization 摊销Annual report 年度报告Appreciate 增值Auditing 审计Bookkeeping 簿记Capitalization 资本化Cash flow 现金流Cost accounting 成本会计Creative accounting 粉饰财务状况Credit 信用,贷方Creditors债权人= accounts payable 应付账款Debit 借方Debt 债务Debtors债务人= accounts receivable 应收账款Depreciation 折旧Dividend 股息,红利Double-entry bookkeeping 复式簿记,复式记账法Earnings 收益Expenditure 支出,花费Expenses 费用,开支Financial statement 财务决算,财务报表Finished products 成品,产品Fixed assets 固定资产Current assets 流动资产Going concern 持续经营Goodwill 商誉Income 收益Interest 利息Long term liabilities 长期负债Current liabilities 流动负债,短期负债Managerial accounting 管理会计Market capitalization 市场资本化Nominal value 票面价值Market value 市场价值Quantify 量化Retained earnings 留存收益Revenue (销售)收入Self proprietorship 独资企业Shareholder= stockholder 股东Stock= inventory 库存Liability for tax 税务负担Transaction 交易Managerial accounting 管理会计Tax accounting 税务会计Cost accounting 成本会计Prepare budget 编制预算Financial report 财务报表Value v 定价Income & expenditure 收入和支出Debits & credits 借与贷Assets & liabilities 资产与负债Unit cost 单位成本Auditing 审计IRS= Internal Revenue Service 美国税务署Tax authority 税务局CPA= Certificated Public Accountant 注册会计师File a tax return 报税Income tax return 所得税表Income tax 所得税Sales tax 销售税Self-proprietorship 个体户Partnership 合伙,合股Tax break 减免税Turnover 销售收入,总收入Charged against profits 从利润中扣除On credit 赊账Overheads= overhead 固定费用Variable cost 可变成本Shareholder= stockholder 股东Pay liabilities 偿债Purchase price 购买价Depreciation charge 折旧费Understate 低估Overstate 高估Inflation 通货膨胀Deflation 通货紧缩Historical cost accounting 历史成本会计Net book value 净账面价值= purchase value – depreciation chargeCurrent cost accounting 时价会计Replacement cost accounting 重置成本会计Specify v. 规定Profit and loss account= income statement 损益表(shows earnings & expenditure, i.e. turnover+ costs+ expensed+ overheads )Balance sheet 资产负债表(shows financial situation on particular date, i.e. assets+ long-term & short-term liabilities+ shareholder’s funds)Financial year 财政年度Assets 资产= debtors/ accounts receivable + intangible assetsIntangible assets 无形资产=patents 专利+ goodwill 商誉+ copyrights 版权+ trade marks 商标Liabilities 负债=creditors/ account payableLong-term liabilities= loans 贷款+ bonds 债券Short-term liabilities=taxes+ interests 利息Assets=liabilities+ owners’ equity 资本主权,业主产权(股东对资产清偿所有债务之后剩余价值的所有权)Assets-liabilities= owners’ equity/ net as sets 净资产Share capital 股本,股份资本Share premium= paid-in surplus 股份溢价(超过股票票面价值的所得)Market capitalization 市场资本总值,市场资本总额Reserves 储量profit→taxation, dividend, retained profitFunds flow statement 资金流量表Source and application of funds statement 资金来源和应用表Statement of changes in financial position 财务状况变动报表Consolidated financial statement 合并财务报表IAS= International Accounting Standards 国际会计标准Cash and cash equivalents at beginning of period 期初现金Net cash from operating activities 运营净现金Net profit 净利润Retained earnings 留存收益Non-current assets 非流动资产Pre-paid expenses 预付费用Treasury shares 回购股票Translation differences 折算差Deferred tax liabilities 递延税负债Interest-bearing liabilities 有息贷款VAT= value added tax 增值税Associated company 关联公司Minority interests 少数股权Proceeds 所得收入Unit 14 banking 银行业务Personal banking 个人银行业务Cash card 现金卡,借记卡Credit card 信用卡Cash dispenser= ATM= automatic teller machine 自动取款机,自动柜员机Home banking 家庭银行(网银+电话银行)Loan 贷款Mortgage 抵押贷款,按揭Overdraft= overdraw 透支Current account= checking account 活期账户Deposit account= time account= notice account 定期账户Standing order= direct debit 长期委托书The banking industry 银行业Commercial bank= retail bank 商业银行,零售银行Foreign currency 外币Foreign exchange 外汇Spread= margin 差额Credit 借贷Note 纸币Cheque= check 支票Coin 硬币Yield & risk 收益与风险Liquidity 资产流动性Maturity 到期Investment bank= merchant bank 投资银行Issue securities 发行证券Underwrite securities 包销,分销证券Merger 并购Takeover 收购,接管Stockbroker 股票经纪人Portfolio management 投资组合Fee and commission 佣金Universal bank 综合银行Central bank 中央银行Minimum interest rate 最低利率Discount rate 贴现利率Blue chip borrower 蓝筹公司Base rate= prime rate 基本利率Credit standing= credit rating= creditworthiness 信用评价Solvency 偿付能力Collateral 抵押品,担保物Foreign bank 外国银行,外资银行Eurocurrency 外国持有的欧洲货币Petrodollar 石油美元Unit 15 stocks and shares股票Unlimited liability 无限责任Limited liability 有限责任Creditor 债权人Legal entity 法律实体Wound up 中止Liquidate 清算Venture capital 风险投资Memorandum of Association= Certificate of Incorporation 公司执照Article of Association= bylaws 公司条令Director 董事Public listed company= listed company= Publicly quoted company上市公司Shareholder= stockholder 股东Registrar of companies 公司登记处Over-the-counter market 场外交易市场Alternative Investment Market (London) 另类投资市场NasdaqBe quoted= be listed 上市Stock exchange 股票交易所Issue share 发行股票First Public Offering =IPO=Make a flotation= float a company首次公开募股Investment bank 投资银行Underwrite the issue 包销Rights issue 权利股发行Capitalize 资本化Bonus issue 红股发行Annual General Meeting= Annual Meeting of Stockholders 股东年会Residual value 残留价值Liquidation 清算Secondary market 二级市场Nominal value= face value= par value 票面价值Share= stock= equity 股票Blue chip 蓝筹Defensive stock 防御性股票Growth stock 成长性股票Insider share-dealing 内部交易Institutional investor 机构投资者Mutual fund 互惠基金,互利基金Market-maker 造市商Portfolio 组合投资Stockbroker 股票经纪人Cyclical trend 周期性趋势Pension fund 养老基金Insurance company 保险公司Unit 16 bonds 债券Obligation 负债Opportunity cost 机会成本Issue bonds 发行债券Blue chip company 蓝筹公司Rate 评价,估值Rating company 评估公司Standard & Poors 标准普尔Investment grade 投资评级Bearer certificate 不记名债券Primary market 一级市场Secondary bond market 二级债券市场Liquid 变现的Par 面值Coupon 息票Debt financing 负债融资Equity financing 股票融资Tax shield 税收挡避Debt-equity ratio 负债与权益比率Receipts 收入Gilt-edged securities 金边证券Treasury bond 长期国库债券Short-term treasury bill 短期国库券Circulation 流通Redeem 赎回Convertible bond 可转换债券Junk bond 垃圾债券Unit 17 futures and derivativesFutures 期货交易,期货合约Financial asset 金融资产Option 期权Commodities 大宗商品Derivatives 衍生物Hedging 对冲,套期保值Speculation 投机(Write a) Call option 看涨期权Put option 看跌期权Discount store 打折店Spot market 现货市场Futures market 期货市场Forward contract 远期合约Premium 溢价Exchange rate 汇率Interest rate 利率London International Financial Futures Exchange=LIFFE 伦敦国际金融期货交易所Exercise price= strike price 执行价Swap 掉期Currency swap 外汇掉期Interest rate swap 利率掉期Preferential rate 优惠汇率Profit and loss account 损益表Securities and Exchange Commission=SEC 证券交易管理委员会International Swaps and Derivatives Association=ISDA 国际掉期与衍生物协会End user 最终用户Corporate governance 公司监管Stop-loss limit 止损点Scenario analysis 情景分析Sensitivity analysis 敏感度分析Front line personnel 一线人员Police vt. 监管Code of conduct 行为规范Unsolicited 主动提供的Shoot through the floor 涨疯了Unit 18 market structure and competitionDurable consumer goods 耐用消费品Market leader 市场领导者Market follower 市场跟从者Market challenger 市场挑战者Market share 市场份额Market segmentation 市场细分Differential advantage 差别又是Unique selling point=USP 独特卖点Submarket 刺激市场Potential customer 潜在客户Barrier to entry 进入门槛Cartel 卡特尔Dominant-firm oligopoly 寡头垄断Economies of scale 规模经济Monopolistic competition 垄断竞争Monopoly 垄断Monopsony 买家垄断Natural monopoly 自然垄断Oligopoly 寡头垄断Perfect competition 完全竞争Homogenous 同类的,同质的Public utility 公用事业Marginal cost 边际成本Unit 19 takeovers, mergers and buyoutsMergers and acquisition 并购Backward integration 向后合并Forward integration 向前合并Horizontal integration 横向合并Vertical integration 纵向合并Innovate 创造发明Diversify 多样化Raid 企图收购Takeover 收购出价Politics 权术,勾心斗角Optimum 最合适的Scanning electron microscope 扫描电子显微镜Craftsmanship 技术,技艺Leica 莱卡World-class player 世界级的玩家,世界级角色Rightsize 精简机构人员,合理简化On a day’s notice 提前一天通知On short notice 突然Leveraged buyouts=LBO 杠杆收购Management buyout= MBO 管理层收购Synergy 协同Asset-stripping 资产剥离Equity capital 股本Junk bond 垃圾债券UNIT 20 efficiency and employmentComputerization 计算机化Flexibility 灵活性Public services 公共服务Self-employment 自我雇佣Decentralization 分权Free trade 自由贸易Job-sharing 工作分享Rationalization 精简增效Deregulation 解除管制Productivity 生产效率Restructuring 重组Structural change 结构改变Welfare 福利Monetary policy 货币政策Private rent sector 私人租赁市场Downturn 下滑Recession 衰退Tenure 任期Downsizing 减员Agency employmentRhetoric 说辞Received wisdom 流行观点Unemployment benefit 失业救济Sack 解雇Job insecurity 工作不稳定性Employability 可雇佣性Structural unemployment 结构性失业Frictional unemployment 摩擦性失业Cyclical unemployment 周期性失业Structural shift 结构性改变Job retention rate 工作留用率UNIT 21 Business cycleClassical economic theory 古典经济理论Welfare capitalism 福利资本主义Vitality 活力Perfect competition 完全竞争,自由竞争Free enterprise 自由市场Well-being 幸福Unit 22 the role of governmentMarket forces 市场力量Health Department 卫生部National Health Service 全民医疗Undercurrent 潜流Good society 良性社会State action 国家行为Health care 医疗服务Underclass 底层The affluent 富人Planned economy 计划经济Central economic planning 中央经济规划Intervention 干预Coerce vt. 强迫Mortician 殡葬业者A host of 很多Dispose of 用掉,用光Industry 实业Department of Trade and Industry= DTI 贸易工业部Unit 23 central banking, money and taxationFiscal policy 财政政策Monetary policy 货币政策Open market operation 开放市场操作Bank run 挤兑Liquidity ratio 现金比率Branch of the government 政府部门Budgetary policy 预算政策Budget deficit 预算赤字US Federal Reserve 美联储Price stability 价格稳定,物价稳定Declare (海关)申报Levy tax at… 对……征税Income tax 所得税Direct tax 直接税Indirect tax 间接税Value-added tax 增值税Regressive tax 递减税Progressive tax 递增税Sales tax 销售税Capital gains tax 资本所得税Capital transfer tax 资本转移税Wealth tax 财富税Tax evasion 逃税,漏税Tax avoidance 避税Government expenditure 政府支出Excise duties 消费税,国内货物税Corporation tax 公司税Marginal rate 边际率Black economy= underground economy 黑色经济,地下经济,非法经济Moonlighting 兼差Self-employed 自雇Family firm 家庭企业Gross national production= GNP 国民生产总值Loophole 漏洞Life insurance人寿保险Tax shelter 减免税收合法手段Tax loss 负税亏损Capital expenditure 资本支出,基本建设费用Money laundering 洗钱Unit 24 exchange rates 外汇利率The Bretton Woods agreement 布雷顿森林体系Fixed exchange rate 固定利率Floating exchange rate 浮动利率Peg against 挂钩Promissory note 本票International Monetary Fund 国际货币基金组织Devaluation 贬值Revaluation 升值Gold convertibilityFreely/ clean floating exchange rate 清洁浮动利率Managed/ dirty floating exchange rate 管制/肮脏浮动利率。

当代商务英语综合教程1 Unit 3 Discovery in a Thunderstorm

当代商务英语综合教程1 Unit 3  Discovery in a Thunderstorm
当代商务英语综合教程 1 (第2版)
Unit 3 Discovery in a Thunderstorm
Contents
Text A Discovery in a Thunderstorm
Langu History
2
Warm-up Questions:
with courage, disappointment with spirit, and triumph with humility. It has
become ever clearer to me that danger is far from disaster, that defeat may
Text A Discovery in a Thunderstorm
Passage
4
I have learned that trying to find a carefree world somewhere far off
involves me in an endless chase in the course of which the opportunity for
others. I can magnify but never lessen my problems by ignoring, evading or
exorcising them. I believe that my perplexities and difficulties can be
considerably resolved, if not completely overcome, by my own attitudes
11
Pre-class Task 2
Pre-class Task 2 Choose the statement that best explains your understanding of Text A. 1.D 2. C 3. A 4. D 5. D

新视野商务英语综合教程 1Unit 3

新视野商务英语综合教程 1Unit 3

新视野商务英语综合教程 1 Unit 31. IntroductionIn this document, we will explore Unit 3 of the New Horizon Business English Comprehensive Course. This unit focuses on various aspects of business communication, including telephone skills, negotiation strategies, and presentation techniques. By mastering the content of this unit, learners will enhance their proficiency in business English and improve their ability to effectively communicate in the professional world.2. Unit OverviewUnit 3 consists of four main sections:2.1 Telephone SkillsIn this section, learners will be introduced to essential telephone skills necessary for effective business communication. They will learn how to answer and make professional phone calls, take messages accurately, and handle difficult phone conversations. This section also covers common telephone phrases and etiquette, enabling learners to develop confidence and professionalism in their telephone communication.2.2 Negotiation StrategiesNegotiation plays a crucial role in business transactions. In this section, learners will learn about different negotiation strategies and techniques, such as creating win-win situations, establishing goals, and effectively communicating their positions.Through case studies and role-plays, learners will have the opportunity to apply these strategies and enhance their negotiation skills.2.3 Presentation TechniquesPresentations are a key component of business communication. This section focuses on developing effective presentation skills, including structuring presentations, using visual aids, and delivering engaging speeches. Learners will also learn how to handle questions and maintain audience engagement. Through practice presentations, learners will gain confidence and proficiency in delivering impactful presentations.2.4 Review and AssessmentThe last section of Unit 3 is dedicated to reviewing the key concepts and skills covered in the previous sections. Learners will have the opportunity to reinforce their understanding through quizzes, discussions, and group activities. This section provides a comprehensive assessment of the knowledge and skills acquired throughout the unit.3. Learning ObjectivesBy the end of Unit 3, learners are expected to:•Demonstrate effective telephone skills, including answering and making professional phone calls.•Apply negotiation strategies and techniques to reach win-win outcomes in business negotiations.•Develop and deliver engaging presentations using appropriate techniques and visual aids.•Effectively handle questions and maintain audience engagement during presentations.•Review and consolidate the knowledge and skills acquired in Unit 3.4. ResourcesTo support the learning process, Unit 3 provides various resources:•Textbook: The core resource for the unit, providing comprehensive explanations and examples of the concepts covered.•Audio Materials: Supplementary audio materials to practice listening skills and familiarize learners with real-life business scenarios.•Workbook: Exercises and activities to reinforce learning and provide additional practice opportunities.•Online Resources: Access to online resources, including interactive quizzes, discussion forums, and additional learning materials.5. ConclusionUnit 3 of the New Horizon Business English Comprehensive Course provides learners with essential skills and knowledge for effective business communication. By mastering telephone skills, negotiation strategies, and presentation techniques, learners will be equipped with the tools necessary to excel in the professional world.With the resources provided, learners can engage in active learning and practice to ensure optimal comprehension and skill development.。

新视野商务英语综合教程第一册 Unit 3

新视野商务英语综合教程第一册 Unit 3

新视野商务英语综合教程第一册 Unit 31. IntroductionUnit 3 of the New Horizon Business English Comprehensive Course 第一册 introduces key concepts and vocabulary related to the topic of contracts. In this unit, you will learn about the different types of business contracts, their elements and their importance in international business transactions.2. Types of ContractsThere are several types of business contracts that are commonly used in commercial transactions. Some of the commonly used types are: - Sales contracts: These are used when goods or products are sold between two parties. - Lease contracts: These are used when a company leases a property or equipment from another party. - Employment contracts: These are used when a company hires an individual to work for them. - Partnership contracts: These are used when two or more parties enter into a business partnership.3. Important Elements in a ContractA contract is a legally binding agreement between two or more parties. To ensure the validity and enforceability of a contract, it is important to include certn elements. Some of the important elements in a contract are: - Offer and acceptance: There should be a clear offer and acceptance of the contract terms by all parties involved. - Consideration: There should be a mutual exchange of something of value between the partiesinvolved. - Legal capacity: All parties involved should have the legal capacity to enter into a contract. - Consent: Consent of all parties involved should be freely given and not obtned through fraud or duress. - Legality: The purpose of the contract should be legal and not agnst public policy.4. Importance of Contracts in International BusinessContracts play a crucial role in international business transactions. They provide a legal framework for all parties involved and help in resolving any disputes that may arise. Some of the reasons why contracts are important in international business are: - Clarity: Contracts clearly outline the rights, obligations, and responsibilities of all parties involved, ensuring there is no confusion or misunderstanding. - Protection: Contracts provide legal protection to all parties involved and help in enforcing the terms agreed upon. - Risk Management: Contracts help in identifying and mitigating risks associated with international business transactions. - Dispute Resolution: Contracts provide a mechanism for resolving disputes between parties, either through negotiation, mediation, or arbitration.5. Writing a ContractWriting a contract requires careful attention to detl and clarity. Here are a few tips to consider when writing a contract: - Clearly define the parties involved and their roles and responsibilities. - Include all the necessary detls of the transaction, such as the goods or services being provided, the price, and the delivery terms. - Define the terms and conditions of the contract, including any warranties or guarantees. - Include provisions for dispute resolution, such as mediation orarbitration. - Make sure the contract is written in clear and concise language, avoiding any ambiguous or vague terms.6. ConclusionUnit 3 of the New Horizon Business English Comprehensive Course 第一册 provides a comprehensive introduction to the topic of contracts in international business. Understanding the different types of contracts, their key elements, and their importance in business transactions is essential for anyone engaged in international business. Through this unit, you will gn the necessary knowledge and skills to effectively negotiate, draft, and enforce contracts in your business interactions.。

2017叶兴国商务英语阅读教程1第二版课件Unit3

2017叶兴国商务英语阅读教程1第二版课件Unit3

1.使用古语词:常以here, there, where为词
根,加上一个或几个介词构成的合成副词。 如:thereof(由此),whereas(鉴于), hereinafter(以下),herein(在此,于…… 之中),hereby(因此)等。
2. 词项重复:商务英语中常会出现同义词或近 义词的词项重复,尤其是在协议、单证、合同 等法律性文件中。如:controversies and differences(争端),terms and conditions(条 款),losses and damages(损失),provisions and stipulations(规定),agents and representatives(代表),alter and change(变 更),blind and obligate(承担),null and void(无效的),sole and exclusive(唯一的), under and by (根据),等等。这些词汇相互 补充,在很大程度上保证了准确性和严密性。
商务英语词汇主要包括名词、形容词和动词,其最显著
的一个特征就是许多普通词汇染上了商务色彩。如:
This bill of exchange shall be accepted first and then can be honored by the acceptor.(该汇票应先承兑,然后由承兑 方进行支付。)accept 在一般情况下表示“接受”,而 honor表示“尊重”。但在这句话中,accept表示“承 兑”,honor则表示“支付”。Cover一词,基本意义是
Translation: 有些妈妈会把这笔钱用于日托 服务,立马重新回到工作岗位上去。
Note:这里的staight指“立即,马上”。如: I fell into bed and went straight to sleep.我倒 在床上立刻就睡着了。

《新视野商务英语综合教程1(第二版)》教案u3

《新视野商务英语综合教程1(第二版)》教案u3

教案课程名称:___________________________________ 课时:___________________________________ 班级:___________________________________ 任课教师:___________________________________ 教材:_《新视野商务英语综合教程1(第二版)》_Unit 3 Corporate CultureUnit Overview (单元概览)By studying this unit, you are expected to:●learn what corporate culture is;●know how to learn about a company’s culture;●know what kind of corporate culture would fit you;●know how to write a cover letter.Lead-in (主题导入)●Ask the students to close their books and discuss how they understand the phrasecorporate culture.●Ask the students to list terms related to corporate culture.Reading A (精读课文)Task 1●Ask some students to give the way they will use to learn about a company’sculture. Write the keywords on the board.●Leave the words on the board while explaining Reading A.Task 2●Pre-teach the words in the task which might be difficult for your students.●Ask the students to read through the text and do the task individually.●Check the answers and ask the students to locate the supporting information inthe text.Task 3●Ask the students to answer the questions with the books closed.●Ask the students to read the text again to check their answers.Activity 1●Divide the students into groups of 6–8. Ask each group to list the things thatthey care about most about corporate culture.●Ask each group to write two things on the board.Focusing on Grammar●-er, -ee 后缀●as well 和as well as的用法Activity 2●Ask the students to list out some companies that they are familiar with.●Divide the students into groups and ask each group to share the lists of companiesand then choose one as the target company.●Every student in each group should take care of one aspect of the search work.Ask the students to use the online sources mentioned in Reading A.Reading B (泛读课文)Task 1●Pre-teach words in the box which might be difficult for your students.●Ask two or three students to describe themselves and their favored workenvironment. Write words not listed in the box on the board.Activity 3●It doesn’t matter if the students give different answers as long as they have properreasons.●You can expand this activity by asking the students to do self-evaluation abouttheir characters and think about corporate culture suitable for them.Activity 4●Ask the students to do the self-test on their own and then show the test results totheir partners.●Ask the students to suggest a company that they think would be suitable for theirpartners.Listening (听力练习)Task 2●Introduce this task by asking the students how they understand the employee-bossrelationship. Should the boss act like a highly-respected man of power? Or is it possible for the boss and employees to communicate like friends?●Ask several students to give reasons for their choices. Write them on the board.●Ask the students to organize the reasons into a brief report by using expressionslike "first", "second", "third", and "finally".Task 3●Ask the students to note down the key corporate culture elements while listening.The note may help them finish Activity 5.●After the listening task, ask the students to picture the four speakers, e.g. theirpersonality, age, field, etc.Activity 5Communication Project (商务沟通)●This project is a practice of the language and skills covered in the previoussections. Ask the students to refer to the previous sections if there are anyproblems during their discussion.●Write the key expressions concerning corporate culture on the board to help thestudents with their discussions.Writing (商务写作)Moral Reflections (补充教学资源)Unit Overview单丝不成线,独木不成林。

世纪商务英语听说教程基础篇1-Unit-3PPT课件

世纪商务英语听说教程基础篇1-Unit-3PPT课件

听力原文
1. The number of the passengers on the plane was .
A. over 228
B. 228
C. less than 228
2. The Air France plane crashed into .
A. the Pacific Ocean
spot step skin play climb globe through spread splendid squad helped sobbed
-
sport stir skate plant class glide throw sprinkle spleen squeeze
7
Training Focus
10. They were longing to see the (night, light) when trapped underground.
-
4
Training Focus
Section A
Task Two
Listen to the following sentences and choose the correct words you hear from the choices.
基础篇 I(第五版)
大连理工大学出版社
总主编 刘杰英 主 编 施志渝 谷伟珍 焦文渊 审 校 Chuck Thode
Unit 3 Sorry to Hear That.
Learning Objectives
1. To be able to distinguish between similar consonants 2. To get familiar with consonant clusters 3. To be able to grasp sympathy and consolation expressions 4. To be able to express your sympathy and consolation

自考商务英语1-3单元专业术语

自考商务英语1-3单元专业术语

U n i t1I n t e r n a t i o n a l b u s i n e s s1.customs area 关税区2.conversion 货币兑换3.visible trade 有形贸易4.invisible trade 无形贸易5.gross domestic product 国内生产总值6.FDI 外国直接投资7.portfolio investment 证券投资8.stocks 股票9.bonds 债券10.maturity (票据)到期11.certificate of deposit 大额存单12.licensing 许可经营13.franchising 特许经营14.trade mark 商标15.Patent 专利16.royalty 专利使用费,许可使用费,版税17.copyright 版权18.management contract 管理合同19.licenser 给予许可的人20.licensee 接受许可的人21.franchiser 给予特许的人22.franchisee 接受特许的人23.value chain 价值链24.turnkey project “交钥匙”工程25.BOT(build,operate,transfer)建设经营移交Unit 2Income level and the world maket1.Gross national product 国民生产总值2.Gross domestic product 国内生产总值3.National income 国民收入4.Per capita income 人均收入5.PPP (Purchasing power parity) 购买力评价6.Consumerism 消费,消费主义7.Income distribution 收入分布8.Infrastructure 基础设备9.Staple goods 大路货10.Invoice 开发票11.Creditor country 债权国Unit 3Regional economic integration1.Economic integration 经济一体化2.Free trade area 自由贸易区3.Customs union 关税同盟4.Tariff rates 关税税率5.Settlement 结算6.North American Free Trade Agreement (NAFTA) 北美自由贸易协定mon market 共同市场8.Banknotes circulation 货币流通9.Cartel 卡特尔 pacific Economic Cooperation (APEC) 亚太经济合作组织anization of Petroleum Exporting Countries (OPEC) 石油输出国组织12.European Commission 欧盟委员会13.Council of ministers 部长理事会14.Dual-Ministerial Meeting 双部长会议Unit 4 Economic GlobalizationShare holders 股东,所有人Economic globalization 经济全球化Board of directors 董事会Inputs 投入Economic environment 经济环境Parent company 母公司,总公司,上级公司Affiliate 分支机构,会员Day-to-day running 日常管理Multinational Corporation (enterprise) 跨国公司/企业Home country 母国Host country 东道国Unit 5 International Trade (1)Services 劳务Primary commodities 初级产品Specialization 专业化Absolute advantage 绝对利益Comparative advantage 比较优势Capital, land and labor 资本,土地和劳动力(生产三要素)Unit 6 International Trade (2)Tariff 关税Quota 配额Customs area 关税区Customs union 关税联盟Import duties 进口关税Export duties 出口关税Ad valorem duty 从价税Specific duty 从量税Compound duties 复合税,混合关税Drawback 退税Most-favored-nation (MFN) 最惠国Tariff schedule 税率表,税则Non-tariff barrier 非关税壁垒Visible trade 有形贸易Invisible trade 无形贸易Unit 7Deal 交易trade terms 贸易术语trading practices 贸易惯例negotiable (票据,股票)可转让的,可流通的EDI 电子数据交换,customs clearance 结关dispatch 发送International Chamber of Commerce(ICC)国际商会roll on-roll off 滚装滚卸的Incoterms 国际贸易术语解释通则nagotiable transport document 可转让装运单据EXW 工厂交货,FCA 货交承运人,FAS 装运港船边交货,FOB 装运港船上交货CFR 成本加运费CIF 成本,保险费和运费CPT 运费付至,CIP 运费、保险费付至,DAF 边境交货,DES 目的港船上交货,DEQ 目的港码头交货,DDU 未完税交货,DDP 完税交货Unit8Inquiry 询盘、报价,Quotation 报价,validity period 有效期,offer 发盘,counter offer 还盘,offeree 收盘人,sales(purchase)contract 销售(购货)合同,sales (purchase)confirmation 销售(购货)确认书,consignment 寄售,contracting parties 缔约方,force majeure 不可抗力,arbitration 仲裁,business line 业务(经营)范围, contract proper 合同正文,article number 货号Unit 9Counter trade 对销贸易, Hyperinflation 极度通货膨胀, Reichsbank 德国国家银行,cross-border contract 进出口合同, protectionism 贸易保护主义,financial market 金融市场,Clearing system 清算系统,net positions 实际头寸, compensation trade 补偿贸易,trade credit accounts 贸易信贷往来帐户, barter 易货交易,counter purchase 互购贸易,Buyback 回购交易,Vertical 垂直的、生产销售全过程, centrally planned economies 中央计划经济国家, competitive devaluation 竞争性贬值, Volkswagen 大众汽车公司,Xerox Corporation 施乐公司,processing trade 加工贸易,consignment 寄售,leasing trade 租赁贸易,auction 拍卖,agency 代理Unit 10debtor 债务人debit 借方,将……记入借方financial standing 财务状况credit worthiness 资信可靠状况periodic payments 分阶段付款cash in advance 预付现金open accout 记账交易draft(bill of exchange)汇票drawer 出票人drawee 受票人payee 受款人usance draft (honor draft, term draft) 远期汇票documentary draft 跟单汇票clean draft 光票documentary collection 跟单托收documents against payment(D/P)付款交单documents against acceptance(D/A)承兑交单Unit11applicant 开证申请人opening bank 开证银行beneficiary 受益人correspondent bank 往来行,关系行advising bank 通知行amendment 修改confirming bank 保兑行reimburse 付款unit price 单价partial shipment 分批装运transshipment 转船the uniform customs and parctice of documentary credits 跟单信用证统一惯例,或简称“统一惯例”in favor of 以……为受益人the carrying vessel 运载船只,载货船只Unit 12clean credit 光票信用证non-trade settlement 非贸易结算revocable credit 可撤销信用证irrevocable credit 不可撤销信用证maturity 到期,期满confirmed credit 保兑信用证leading bank 主要银行sight credit 即期信用证capital turnover 资金周转face value 面值transferable credit 可转让信用证non-transferable credit 不可转让信用证non-draft credit 无汇票信用证discount 贴现deferred payment 推迟付款revolving credit 循环信用证insolvent 无支付能力的Unit 13Documents 单据Take delivery of提(货)Commission佣金Discount折扣Shipping marks运输标记, 唛头Bill of lading 提单Carrier 承运人Shipper货主托运人Consignor托运人Carriage 运输Consignee收货人Notify party 被通知人Payable 应支付的Airway bill 空运提单Insurance policy 保险单Cargo receipt 货物收据Commercial invoice 商业发票Legal holder 合法持有人Insurance certificate 保险证书Customs invoice海关发票Consular invoice领事发票Consular visa 领事签证Shipping advice装船通知Certificate of health 健康证书Certificate of disinfection 消毒证书Certificate of origin 货物原产地证明书Veterinary certificate 兽医证书Unit 14Documentation 单据的制作或使用Finished products 制成品Deregulation 解除控制,撤消管制规定Productivity 生产率Cost economies 节约成本Intermediate products 中间产品Natural product province 产品自然领域Inventory 存货库存Logistics 物流Just-in-time inventory system 零库存Common carrier 公共承运人Contract carrier 契约承运人Private carrier 自有承运人Unit 15Insured 被保险人Insurer 承保人Claim 索赔Client 客户Margin 保证金Draw 提取Jeopardy 风险,危险Literature 文献,说明书(此处指商品目录,价目表)Underwriter 保险公司Known premium 已知的保险费Pool 基金,共用款Cargo insurance 货物保险Marine insurance 海运保险Unit 16Port of origin 货物原产地港口V oidable 可使无效的,可以取消的Indemnity 损失赔偿Ruin 毁灭Insurable interest 可保险权益Terms of sale 价格条件All risks 全险Principle of utmost good faith 最大诚信原则Subrogation 代位,取代Contribution 损失费用分摊原则Proximate cause of the loss 近因原则Forwarding charges 交货费用Free from particular average 平安险With particular average 水渍险Unit 17Exchange rate 汇率Gold standard 金本位制Peg 钉住,挂钩Par value 平价Reserve currency 储备货币Clean float 清洁浮动,自由浮动Dirty float 肮脏浮动,管理浮动Discount 贴现Idle funds 游资Indirect quote 间接标价Direct quote 直接标价Buying rate 买入价Selling rate 卖出价Medial rate 中间价Unit 18Financial resources 资金Finance 提供资金Earnings 收益,盈利Private sector 私营经济Balance of payments 国际收支Equity investment 股权投资Grace period 优惠期Capital infrastructure (资本密集型)基础设施World Bank Group 世界银行集团International Bank for Reconstruction and Development(IBRD) 国际复兴开发银行International Development Association(IDA) 国际开发协会International Finance Corporation(IFC) 国际金融公司Multilateral Investment Guarantee Agency(MIGA) 多边投资担保机构Unit 19returns 收益,回报customer mobility 客户流动inventory 存货tax holiday 免税期green-field strategy 绿地战略acquisition 并购joint venture 合资企业Unit 20investor 投资者securities 有价债券finance 融资equities 权益,普通股broker 经纪人jobber 股票买卖经纪人hedge 套期保值shortfall 亏空,不足,财政赤字stock exchange 证券交易所long-term capital 长期资本secondary capital market 二级资本市场primary capital raising 初级资本筹集market floor 交易所market maker 市场交易人listed market 挂牌市场income tax 所得税gilt-edged stocks options 金边债券期权cost-effective 节约成本public sector borrowing requirement 公共部门借贷需求books 帐本value added tax (V AT) 增值税institutional investors 机构投资商Unit 21most-favored nation clause 最惠国条款generalized system of preferences 普惠制non-discriminate 非歧视contracting party 缔约国tariff quota 关税配额trade-related 与贸易有关的standard of living 生活水平full employment 充分就业tariff concession 关税减免Uruguay Round 乌拉圭回合Counter-veiling measures 反补贴措施Anti-dumping 反倾销National treatment 国民待遇Unit 22The united nations conference on trade and development1.Escape clauses 免责条款2.United nations general assembly 联合国大会3.Invisibles 无形贸易4.Non-discrimination principle 非歧视原则5.Terms of trade 贸易条款6.New international economic order 新国际经济秩序7.Differential treatment 差别待遇8.Preferential customs tariffs 特惠税9.Transfer of technology 技术转让10.。

商务英语综合翻译 (Unit1-3)

商务英语综合翻译 (Unit1-3)

1.我不愿意告诉你但是如果三个月内我们不能招揽到更多的顾客的话,归根结蒂的问题是公司将面临倒闭。

I hate to tell you this,but if we don’t get more customers the next three months,the bottom line is that we’ll go out of business.2.当局可能会对户外广告的副作用加以干预,但是,这并不意味着该禁令在法律上的合理性。

它阻碍了我们的企划方案。

(be concerned with) The authorities might be concerned with the side effects of the outdoor ads,but this does not mean the ban is legally justifiable.It has hindered us from scheduling our projects.3.复杂的革新金融体系固然容易遭受破坏,但是单一、严格管制的金融体系势必导致经济发展迟缓。

(susceptible)A sophisticated and innovative financial system is susceptible to destructive booms;but a simple,tightly regulated one will condemn an economy to grow slowly.4.布什总统说他了解很多美国人都担心未来经济的发展,持续不稳定的房地产市场存在风险,使更多人面临失业危险。

President Bush says he knows many Americans are concerned about the future of the economy,with the risk that continued instability in the housing market could put more jobs in jeopardy.1.鲍勃的勤勉和智慧为他的成功铺平了道路。

职通商务英语(第三版)综合教程1 Unit 3-2

职通商务英语(第三版)综合教程1 Unit 3-2

B. tactics C. practice D. strategy
B
6) The President_______
a G20 COVID-19 assistance initiative
for better information sharing and policy and action coordination.
贷款。(make a loan)
Banks always make a loan to those ventures / enterprises which
reflect realistic and trustworthy data in their business plans.
Language Focus
4) Shall he do some shopping tomorrow?
Will he do some shopping tomorrow?
5) What will you do this time next year?
What will you be doing this time next year?
2) 企业应该将其产品定位基于对目标市场需求的分析之上。(be
based on)
Enterprises should base their positioning of products on the
analysis of the needs of the target market.
3) 银行往往给那些在商业计划中体现真实可信数据的企业提供
elements
__________which
describe the business, its objectives and

商务英语综合教程第一册unit 3 Famous International Corporation

商务英语综合教程第一册unit 3 Famous International Corporation
9
Nestle ice cream
Take time to indulge. 2021/6/27
尽情享受吧. 10
Background Information
• Founder: Sam Walton • Owner: Walton family • Services: Apparel, Cash & Carry, Discount Department Store, Di
2021/6/27
4
Warm-up activities
III. Talking about companies
Study these examples:
Is IBM a Japanese company? an.
No, I don’t think so. I ts it have any branches in China? Yes, I’m sure it does.
Weaknesses
1、Overseas Market Develop ment 2, e-commerce to carry out go od 3, grasp of the urban consume rs
Opportunities
1、Overseas market capacity 2, the pattern of changes in U. S. domestic market
6
2021/6/27
7
Good to the last drop. 滴滴香浓,意犹未尽。
2021/6/27
8
2021/6/27
Come to where the flavor is. -Marlboro Country.

体验商务英语综合教程1第二版 unit3

体验商务英语综合教程1第二版 unit3

Business English
Task
Match the sentences about problems.
1.There isn’t an invoice in the package. 2.We can’t find the documents. 3. The coffee machine doesn’t work. 4. The train isn’t on time 5. I’m not ready for the meeting.
work problems money problems
communication problems
math problems
family/relationship problems
health problems
everyday problems
political problems
environmental problems
Business English
Key Language 1
Match the adjectives with their opposites 1. Long 2. Heavy 3. Early 4. Slow a) fast b) late c) short d) dangerous
5. Safe
Adjectives
Beautiful
broken clean fast flexible helpful high incorrect
1 Our employees enjoy having ___________ flexible hours. fast 2 The new sales assistant got a(n) ________promotion.

高级商务英语听说1答案unit3human

高级商务英语听说1答案unit3human

高级商务英语听说1答案unit3human1、This kind of banana tastes very _______. [单选题] *A. nice(正确答案)B. wellC. nicelyD. better2、82.—Is there a bookshop near here?—Yes. Walk ________ the road for five minutes and you'll see one near a big tree. [单选题] *A.toB.along(正确答案)C.ofD.about3、My daughter is neither slim nor fat and she’d like a _______ skirt. [单选题] *A. largeB. medium(正确答案)C. smallD. mini4、The Internet is an important means of()[单选题] *A. conversationB. communication(正确答案)C. speechD. language5、What did you _______ at the meeting yesterday? [单选题] *A. speakB. tellC. say(正确答案)D. talk6、68.—How ________ apples do you want?—I want two kilos. How ________ are they?—They are 5 yuan. [单选题] *A.much; manyB.many; much(正确答案)C.many; manyD.much; much7、The relationship between employers and employees has been studied(). [单选题] *A. originallyB. extremelyC. violentlyD. intensively(正确答案)8、We have _______ a double room with a bath for you in the hotel. [单选题] *A. boughtB. reserved(正确答案)C. madeD. taken9、Her ()for writing was that she wished women to get the right to higher education. [单选题] *A. motivation(正确答案)B. motivateC. effectD. concentration10、I think _______ is nothing wrong with my car. [单选题] *A. thatB. hereC. there(正确答案)D. where11、Mr. Bliss became the first person to die in a car accident. [单选题] *A. 事故(正确答案)B. 竞赛C. 检阅D. 交易12、--Can I _______ your dictionary?--Sorry, I’m using it. [单选题] *A. borrow(正确答案)B. lendC. keepD. return13、This is not our house. lt belongs to _____. [单选题] *A. the Turners'B. the Turners(正确答案)C. Turner'sD. Turners14、I was astonished when I heard that Louise was getting married. [单选题] *A. 惊讶(正确答案)B. 气愤C. 高兴D. 想念15、My brother is too shy. He _______ speaks in front of lots of people. [单选题] *A. alwaysB. usuallyC. seldom(正确答案)D. sometimes16、The book is _______. You’d better buy it. [单选题] *A. useful(正确答案)B. uselessC. useD. careful17、If the trousers are too long, ask the clerk to bring you a shorter _____. [单选题] *A. suitB.setC.oneD.pair(正确答案)18、In the closet()a pair of trousers his parents bought for his birthday. [单选题] *A. lyingB. lies(正确答案)c. lieD. is lain19、42.—________ meat do you want?—Half a kilo. [单选题] *A.How much(正确答案)B.How manyC.WhatD.Which20、In crowded places like airports and railway stations, you___ take care of your luggage. [单选题] *A. canB. mayC. must(正确答案)D. will21、We moved to the front row_____we could hear and see better. [单选题] *A. so asB. so that(正确答案)C. becauseD. such that22、79.–Great party, Yes? ---Oh, Jimmy. It’s you!(C), we last met more than 30 years ago. [单选题] *A. What’s moreB. That’s to sayC. Believe it or not (正确答案)D. In other words23、I hadn't realized she was my former teacher _____ she spoke [单选题] *A. asB. sinceC. until(正确答案)D. while24、I've never been to Africa, but that is the place(). [单选题] *A. where I most want to visitB. in which I most want to visitC. I most want to visit(正确答案)D. that I want to visit it most25、She serves as a secretary in a university. [单选题] *A. 为…服务B. 担任…职务(正确答案)C. 竞争…服务D. 申请…职务26、—Are these your sheep? [单选题] *A)on grass at the foot of the hill.(正确答案)B. feedC.is fedD. is feeding27、Though my best friend Jack doesn’t get()education, he is knowledgeable. [单选题] *A. ManyB. littleC. fewD. much(正确答案)28、8.Turn right ________ Danba Road and walk ________ the road, then you will findMeilong Middle school. [单选题] *A.in...alongB.into...along (正确答案)C.in...onD.into...on29、I didn't hear _____ because there was too much noise where I was sitting. [单选题] *A. what did he sayB. what he had said(正确答案)C. what he was sayingD. what to say30、If the manager had to choose between the two, he would say John was _____ choice. [单选题] *A. goodB. the bestC. betterD. the better(正确答案)。

职通商务英语(第三版)综合教程1 Unit 3-1

职通商务英语(第三版)综合教程1 Unit 3-1

Task 2: Work in Groups
Lead-in

1) the strength of competitors who may take actions to counter any threat to their own position brought by the new business venture, for example by price cutting 2) the fame of competitors, including customer loyalty to a wellknown brand name 3) uncertainty about demand for the product 4) possible future changes in demand due to changes in taste, fashion, lifestyle, etc.
C. Conducting market analysis
D. Positioning products or services
5
E. Doing financial analysis
Lead-in Task 1: Discuss and match the key factors with the corresponding pictures.
Lead-in Task 1: Discuss and match the key factors with the corresponding pictures.
B: Discussing and setting business objectives: objectives should be specific, measurable and attainable.
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Watch the game and give your answer.
Activation
1. Who arrives first?
The man by car arrives first. But the cost is highest of the three. (Metro: $ 2.9; bike: zero)
Born in London in 1956, Shashi Tharoor was educated in India and the United States, completing a Ph.D. in 1978 at the Fletcher School of Law and Diplomacy at Tufts University. His political career began in 1978, when he joined the staff of the United Nations High Commissioner for Refugees in Geneva, and included key responsibilities in peace-keeping after the Cold War and served as a senior adviser to the Secretary-General, as well as the United Nations Under-Secretary-General for Communications and Public Information.
Warm-up
Background
Detailed Reading
TEXT I
1 3
Look and Think Note Taking
2
Warm-up
Background
Detailed Reading
TEXT I
Look and Think
Look at the pictures , What do they depict? Think of a best solution to solve the transport problem in modern metropolises as New York, Paris, London, Tokyo, Berlin, Beijing, etc.
Activation
1 3 2
Theme of the Unit
Video Game: Who Is to Arrive First?
Activation
Name as many types of urban transport as you can.
Activation
Video Game: Who Is to Arrive First?
Shashi Tharoor
One of the biggest surprises of my life in America is the New York City subway. I‘ve actually come to enjoy it. When I first moved here in 1989, well-meaning friends warned me away from the already 80-year-old underground railroad, notorious among both residents and visitors as the least pleasant and most dangerous means of getting around this City That Never Sleeps. Yet it was also the fastest and the most economical means of doing so.
Warm-up
Background
Detailed Reading
TEXT I
Graffiti is any type of public markings that may appear in the forms of simple written words to elaborate wall paintings. In most countries, defacing property with graffiti without the property owner's consent is considered vandalism, which is punishable by law. Sometimes graffiti is employed to communicate social and political messages. To some, it is an art form worthy of display in galleries and exhibitions; to others it is merely vandalism.
You are to watch three people setting off from the same starting point by three different means: bike, metro and car respectively. They are to arrive at the same destination. Who arrives first? How much does the trip cost for each?
Watch part of the earliest documentary about subway graffiti in New York City.
Warm-up
Background
Detailed Reading
TEXT I
Letter from America: Notes from the Underground
city, and was placed under control of the state-level Metropolitan Transportation Authority in 1968. The New York City Subway is one of the most extensive public transportation systems in the world, with 468 reported passenger stations. The subway is also notable for being among the few rapid transit systems in the world to run 24 hours a day, 365 days a yearReading
TEXT I
1 3
About the Author
About the New York City Subway Graffiti
2
3
Warm-up
Background
Detailed Reading
TEXT I
About the Author
Warm-up
Background
Detailed Reading
TEXT I
Note Taking
Watch the video clip "Metro Service". What are the features of the New York subway? 24-hour service, convenient but bewildering
Warm-up
Background
Detailed Reading
TEXT I
On NY subway
Though it is known as "the subway", implying underground operations, about 40% of the system runs on above-ground right-of-way.
(From Wikipedia, the free encyclopedia)
Warm-up
Background
Detailed Reading
TEXT I
Graffiti
Graffiti (singular: graffito; the plural is used as a mass noun) is the name for images or lettering scratched, scrawled, painted or marked in any manner on property.
NY subway entrance
Warm-up
Background
Detailed Reading
TEXT I
NY subway
The New York City Transit Authority, a public authority presided by New York City, was created in 1953 to take over subway, bus, and streetcar operations from the
Warm-up
Background
Detailed Reading
TEXT I
Questions for Discussion
Does your hometown have subway? If yes, what is it like? Does it make for comfortable traveling? If no, why is there no subway? Summarize your idea with additional markers like "first, second, and then …" to make your points clear. If there is no subway, the following elements are often considered: size of the city, passenger volume, traffic on the road, municipal revenues and expenditure (if the municipal government is to finance the construction), other means to finance the construction, geological conditions (whether fit to construct a subway), cultural relics underground (Rome is a case in point), etc.
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