新编商务英语精读1教学案

课时计划
任课班级：商务英语131 班 1 周 1 号
教学时间：2013 年月日
Unit One Essentials of Business (1)
Content
Text: The Nature of Business
Difficult Points
1.Talk about some words, phrases or expressions about business;
2.There are many new words in the text;
3.Translate some difficult sentences of the text.
Page 2: Warming-up
Work with your group and think out as many words, phrases or expressions as possible about business.
1) Are you interested in business? Why or not?
2) What activities do you think can be labeled as business activities?
3) Have you ever been involved in any business activities before?
4) What do you think is important for success in today’s business world?
(Teacher’s Book: Page 24)
Good management, adequate planning, sufficient financial resources, healthy cash flow, controlled spending and the ability to collect money owing, effective marketing, a good product and service.
Part Two: 15 minutes
Page 5: New words No.1-17 to the first 6 paragraphs of the Text
1. Divide the words in two groups: No.1-10; No.11-17;
2. Lead the students to spell the words one by one;
3. Repeat the words and play translating game;
4. Mark the words in the three paragraphs and recognize them.
Part Three: 30 minutes
Page 2: Translate and understand the first 6 paragraphs of the Text
1. Read the first 6 paragraphs silently and pay attention to the difficult points;
2. Translate each sentence into Chinese and mark some language points:
3. Review by reading each paragraph twice;
4. Review by asking some questions: some from No. I, Page 8
1) What does “business” mean in the text?
The key comes from Paragraph 1:
It means the human activity related to material things. It’s necessary for civilization. And it is found in all societies, even the simplest ones. It’s the activity of producing and distributing goods and services.
2) What are the four basic factors of production?
The key comes from Paragraph 2:
They are land, labor, capital, and entrepreneurship.
3) What does the term “land” in this text refer?
The key comes from Paragraph 3:
Here, the term land is used most general way. It refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production.
Some materials are on the earth’s surface, and some are under the surface. And some raw materials may be extracted from the air. All of the raw materials for production come from the land, the air, and the oceans.
4) What does the term “labor” refer to in this passage?
The key comes from Paragraph 4:
It refers to the use of mental or physical work to produce goods. Most labor changes raw materials into finished products and then distributes these to buyers.
5) What is the general meaning of “capital” in everyday language?
The key comes from Paragraph 6:
It means several things. The most general meaning is wealth or money.
6)What does the term “capital” refer to according to this passage?
The key comes from Paragraph 6:
But it also refers to the equipment that money purchases. It’s all the things that workers use in production and distribution. It refers anything that helps to produce and distribute goods.
5. Read the first 6 paragraphs together to review.
Part Four: 10 minutes
Page 6: New words No.18-32 to the rest 3 paragraphs of the Text
1. Divide the words in two groups: No.18-28; No.29-32 with the 9 phrases;
2. Lead the students to spell the words one by one;
3. Repeat the words and play translating game;
4. Mark the words in the paragraphs and recognize them.
Part Five: 15 minutes
Page 3: Translate and understand the rest three paragraphs of the Text
1.Read the paragraphs silently one by one and know what are your difficult points;
2.Translate each sentence into Chinese and mark some language points:
3. Review by reading each paragraph twice:
4. Review by asking some questions from No. 1, Page 8
Questions:
7)What is called entrepreneurship?
The key comes from Paragraph 7:
Putting together land, labor, and capital to make something of value, is called entrepreneurship
8)What responsibilities should an entrepreneur take?
The key comes from Paragraph 7:
The entrepreneur is the person responsible for controlling and directing the other three factors. He is the leader, and the employees follow his direction.
9)What kind of problems will a company cause to people when it goes bankrupt?
The key comes from Paragraph 9:
It means the company becomes unable to pay its debt, it causes problems for many people. It’s hard for the employees who have to seek work elsewhere; the customers must look for another place to buy the products; creditors usually lose some money
to the company. But the entrepreneur takes the biggest risk if the business succeeds or fails. He must pay them up to the limit of his ability to pay.
10) When will the entrepreneur make a profit and when will he suffer a loss?
The key comes from Paragraph 9:
If he is skillful and lucky, the money he receives from his business venture will pay for the land, labor, and capital and there will still be extra money remaining for him. This extra money is the profit. If the money he receives from the business venture is not enough to pay all of the costs, the difference is the loss.
5. Read the rest 3 paragraphs together to review.
课时计划
任课班级：商务英语131 班教案编号： 1 周 2 号
教学时间：2013 年月日
Essentials of Business (2) I. Review the content of the passage
II. Recite the passage
III. Explaining the language points
relate:
relate something to something else 与……有关
e.g. The report seeks to relate the rise in crime to an increase in unemployment. V+ ing as subject: The -ing form of the verb can be used as the subject of a sentence e.g. Seeing is believing.
Taking good photos requires patience as well as keen eyes.
Watching television at spare time is a good entertainment.
辨析capital & money:Capital is the money or property that you use to start a business or to make more money. Money is what you earn by working and you use in order to buy things.
e.g. The recycling industry is making huge capital investments in equipment.
Do you have enough money to pay for the sandwiches?
Therefore, collocations related with "capital" are: capital intensive industries(资本密集产业); venture/risk capital(风险资本); intellectual capital(智识资本). etc. Collocations related with "money", on the other hand. are: money bags(有钱人); Money makes a mare go.(有钱能使鬼推磨); money worshiper(金钱至上主义者). entrepreneurship:
Entrepreneurship is a frequently used concept in English-speaking countries, but it is difficult to define and translate. It generally refers to a management concept characterized by development and renovation and the ability to implement this concept in marketing.(它指的是一种发展的、革新的经营观念，以及将这种观念贯彻在市场中的能力。

) Successful entrepreneurs have an unshakable belief in themselves and in their ideas. They have drives, and can always bounce back after frustrations. That is, no matter what goes wrong, they can get up and try again.企业家素质
refer to: 提到，涉及；指(的是)
1) refer to somebody or something
e.g. We agreed never to refer to the matter again.
Although she didn't mention any names, everyone knew who she was referring to.
2) refer to somebody or something as
e.g. He likes to be referred to as "Doctor Khee".
"where ..." relative clause:
"Where" can be used to introduce a relative clause.
e.g. The crisis has reached a point where the receiver(破产管理人) will have to be called in.
This is the hotel where we spent our honeymoon.
The place where he was going is dangerous.
"Where" functions as an adverbial in the relative clause. The other adverbs that can introduce relative clause are "when" and "why".
e.g. She remembered the day when Paula had first walked into her office.
This is the place where I hid the key.
In 1963 we moved to Boston, where my grandparents lived.
distribute: distribute something among/to somebody分发；分配；散布 synonym: give out
e.g. Clothes and blankets have been distributed among the refugees.
a man distributing leaflets to passers-by
accomplish: succeed in doing sth.; successfully finish doing sth.; achieve.完成；达到；实现
e.g. I don't think our visit really accomplished anything.
We have accomplished a great deal in the last few days. "Accomplished" means "skilled", so a singer can be "accomplished". So can a writer or a painter be. "Accomplished fact(既成事实)", however, is a legal term, which means something that is known to be true and cannot be doubted. "Accomplishment" is the noun form, which means "an achievement" or "a skill".
e.g. Our 15% increase in sales last year was a major accomplishment.
Being able to play the piano well is one of his many accomplishments.
of value: 值钱的，有价值的
1) worth a lot of money
e.g. The thieves took nothing of value.
2) Useful
e.g. I hope this book will be of value to both teachers and students.
be responsible for:为……负责；是造成……的原因
e.g. Police believe that the same man is responsible for three other murders in the area.
We are determined to bring the people responsible to justice.
not ... unless ...: 除非……,就不会……
Here "unless" is used to introduce a statement expressing a case in which an exception to a preceding statement may or will exist.
e.g. Do not leave the building unless you are instructed to do so.
Don't call me at the office unless it's absolutely necessary.
Sometimes "not" can be used with "unless" to indicate the only condition. Then the phrase "not unless" means "only if".
e.g. — Will you go with her?
— Not unless she wants me to.
Nowhere to land, not unless you had a spaceship.
The old man had gone to bed with instructions not to be disturbed, not unless the plan failed.
In conditional clauses, "unless" is used to express that something will happen or be true if something else does not happen or is not true. So simply stated, it is a negative "if" clause "if ... not ...".
e.g. Unless some extra money is found, the theatre will close.
I think you should complain — unless, of course, you are happy with the way things are.
He won't go to sleep unless you tell him a story.
I can't leave her unless I know she's all right.
initiate: to arrange for something important to start, such as an official process or a new plan 开始；发动
e.g. initiate a reform 开始改革
They have decided to initiate legal proceedings against the newspaper. Intellectuals have initiated a debate on terrorism.
innovative: an innovative idea or way of doing something that is new, different, and better than those that existed before 创新的；有新意的
e.g. an innovative approach to language teaching
innovative plans for recycling waste materials
look for: 寻找
Synonym: search for
e.g. Could you help me look for my contact lens?
If you're looking for a bargain, try the local market.
decide on/upon something: to choose something or someone after thinking carefully 对……作出决定
e.g. Have you decided on a date for the wedding?
"Whether ..." confessional clause: "Whether" can be used to introduce a confessional clause(让步从句).
e.g. I will go, whether you come with me or stay at home.
Whether he is right or wrong, he usually wins the argument.
Whether or not we had a baby, we could not survive just on my salary.
It's not important whether he comes himself or sends a substitute.
bear: to bravely accept or deal with a painful, difficult, or upsetting situation 负担，忍受，带给 (past tense: bore; past participle: borne) synonym: stand
e.g. She was afraid she wouldn't be able to bear the pain.
Make the water as hot as you can bear.
Experts were worried the financial system would not be able to bear the strain. 辨析pay & pay for:
The most frequently used format is "pay (sb.) for (sth.)".
e.g. How soon can you pay me for the work?
Did you pay for that car?
"Pay for" may also mean "receive punishment or suffering for(为……而受惩罚；为……而吃亏/倒霉)".
e.g. These people must be made to pay for their crimes.
He paid dearly for his unfaithfulness to her.
I'll let him pay for ruining my chances.
We are paying for the fine summer with a wet winter. 今年夏季天气晴好，而冬季却雨水不断。

On the other hand, "pay" means giving someone money for something you buy or for a service.
e.g. How much would you like to pay?
You'd get a discount for paying cash.
I paid him ＄5 to cut the grass.
After "pay" you can use the following words as object: bill, cash, cost, credit, debt, dollar, expenses, fee, fine, interest, loan, money, price, salary, rent, sum, tax, wage.
The other phrases using "pay" are: pay attention to, pay respect to sb., pay sb. a visit, or pay a visit to a place.
Summary
1. Sum up the general meaning of the text and review the new words by reading;
2. Order homework:
1) On Exercise-Book: Copy some new words about one page tidily;
2) Read the new words correctly and read the text repeatedly;
3) Do the exercises: No. II.1---5 and No. III.1---10, on Page 8-10, Textbook.
课时计划
任课班级：商务英语131 班教案编号： 2 周 1 号
教学时间：2013 年月日
Unit One Essentials of Business (3)
Review the text by reading.
1.Read the text by two parts;
2.Self-- reading twice.
Part Three: 40 minutes
Do some exercises on Page 8---12 by translating and discussing:
(Key on Page 24---162, Teacher’s Book:)
II.1—5; Choose the best answer to complete the following sentences.
III.1---9; Complete the following statements with words or expressions you have
learned in the text.
IV. 1---15; Give the English words for the meanings provided.
V. 1---10; Put the following expressions from the text in the blanks to complete
the sentences. Make changes where necessary.
VI. 1---6; Rewrite the following sentences and replace the underlined parts with appropriate words or phrases from the text.
VII. 1---5. Word Study: For each of the following clues, use the given prompts
to produce sentences in the same way as is shown in the model.
Part Four: 5 minutes
Sum up and order homework:
1. On Exercise-Book: Copy some new words about one page tidily;
2. On Exercise-Book: Rewrite the sentences of VI. 1—6, Page 11;
3. Read the text fluently;
4. Self-learn more about the texts.
Content: exercise
Teaching objective: students could finish doing the exercises
1.Choose the best answer to complete the following sentences.
1.d
2.c
3.b
4.d
5.d
2. Complete the following statements with the words or expressions you have learned
in this text.
1. Business/ services
2. Land
3. Labor / goods
4.Capital
5.Entrepreneurship
6. loss
7.bankrupt / debts
8. Innovative
9.
initiates / business
3. Give the English words or phrases for the meaning provided.
1.distribute to separate (sth) into parts and give a share to each person
2.accomplish to succeed in doing
3.manufacture to make goods on a large scale
4.conduct to do; to carry on (business)
5.bankrupt not having enough money to pay debts
6.secure to make sure of getting (sth）
7.purchase to buy and sell (goods)
8.capital money used in business
9.finance to work in the business of providing money finical profit
10.profit initiate to put into operation
11.share the part belong to or owed to a particular person
12.data information collected for examination and consideration
13.extract to take or get (sth) out
14.process to perform operation on (sth) in computer
4. Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.
1. look for
2. up to
3. pay for
4.extracted from
5. responsible for
6. going bankrupt
7. related to
8. to a certain extent
9. referred to 10. to decide on
5. Rewrite the following sentences and replace the italicized words with appropriate words or phrases from the text.
1.Some raw materials may be extracted from the air.
2.To conduct business successfully involves a lot of factors.
3.The entrepreneur should bear all the risks of the business.
4.This letter relates to the sale of the house.
5.If the company goes bankrupt, many people will lose their jobs.
6.He failed to secure the top job with the bank.
6.Word Study
For each of the following clues, use the given prompts to produce sentences in the same way as is shown in the model.
1.
a.They will go ahead with their plans, even at the risk of offending the local
people.
b.Anyone traveling without a passport runs the risk of being arrested.
c.The businessman is crazy to risk his money on an investment like that.
2.
a.The mayor will perform the opening ceremony for the International Movie
Festival.
b.Every decent person should know that one should always perform what one
promises.
c.The news said that the company’s performance was disappointing last year.
3.
a.The shopkeeper said he would replace the radio set if we were not satisfied.
b.George has replaced Edward as captain of the team.
c.We must find a replacement for Sue while she is away on holiday.
4. .
a.The climbers had reached the limit of their endurance.
b.The parents asked their kids to keep spending within limits.
c.The government plans to limit land development in order to preserve the
environment.
5.
a.You must accept your share of responsibility for the failure of the firm.
b.Their supreme desire is to be together –to share each’s other em otions,
and fancies, and dreams.
c.We still have the largest market share, but the competition is growing fast. Post-reading
Top 10 Checklists for Start-ups
☐Are you ready to start a business?Know what you want and understand what will be involved, including the personal sacrifices. Be willing to devote long hours to your endeavor.
☐Have you done your homework? Conduct research to ensure there is a need for your product or service. Be sure market conditions can support your business.
Talk with friends, family, and advisers to obtain business information.
Government agencies, trade associations and other organizations offer services and programs to help get businesses started.
☐How will you utilize your skills and compensate for your weaknesses?Evaluate your personal qualities and skills. Use your talents and recognize the areas you need help with.
☐What form will your business take? Decide on a structure — incorporation, partnership or sole proprietorship.
☐How will you promote and market your business? Just how are you going to distinguish yourself from the competition?
☐What is your pricing strategy?What does the price say about your product (and its quality versus the competition)? Think about what you will charge people for your product / service. Estimate your break-even point and revenues.
☐Have you prepared a detailed business plan? It is imperative.
☐What funding sources will fuel your enterprise? Secure sufficient financial resources for start-up and operations.
☐Where will you locate? Pick a business location that makes sense for you and your customers.
☐How will your business operate on a daily basis? How will you deliver your product or service and manage your business? Figure out what you will need for the day-to-day smooth functioning of your business.
课时计划
任课班级：商务英语111 班 2 周 2 号
教学时间：2013 年月日
Reading II
Content: trading \Countable and Uncountable Nouns
Teaching objective: To make the students know about the process of trading, essentials of the trading.
Important points
1. firm
n. 公司，商号
a.
1. 稳固的;牢固的;结实的 solid fixed secure
I don't think the chair is firm enough to stand on.
我觉得这椅子不够稳固,不能站人。

2. 坚定的,坚决的;坚挺的 resolute, strong
My brother has a firm belief in the value of cold baths.
我的兄弟坚信洗冷水澡有益健康。

ad.
1. 稳固地;牢固地 stably
She holds firm to her belief in God.
她坚信上帝的存在。

vt.
1. 使稳固;使牢固[(+up)]
2. 使确定下来[(+up)]
We'll firm up the plan soon.
我们不久就要将这一方案确定下来。

vi.
1. 变牢固;变坚实
The market is firming.
行情正在回升。

2. plant
n.
1. An organism characteristically having cellulose cell walls, growing by
synthesis of inorganic substances, and lacking the power of locomotion.
1. 植物,农作物[C]
These are perennial plants.
这些是多年生植物。

2. 工厂;车间[C]
He works at a power plant.
他在发电厂工作。

vt.
1. To place in the ground to grow.
1. 栽种;播种[(+with)]
We planted a lot of flowers in our garden.
我们在庭院里种了很多花。

2. 栽(赃)[(+on)]
3. Expansion
n.
1. The act or process of expanding.
1. 扩展;扩张;膨胀[U]
2. 扩大物[C]
4. Bulk
n.
1. Great size, mass, or volume.
1. 体积,容积[U]
A building of great bulk is to be erected across the road.
这条路对面将要建造一幢大楼。

2. 大部分,主体,大多数[the S][(+of)]
The bulk of the railroad workers voted to go back to work.
大多数铁路工人投票赞成恢复工作。

a.[B]
1. A great deal.
1. 大量的, 大批的
vi.
1. To be or appear to be great in size or importance; loom.
1. (常后接large) 变得重要, 显得巨大
This test bulks large in his mind.
他觉得这一试验很重要。

2. 扩大, 膨胀 [(+up)]
vt.
1. To cause to form a mass of something.
1. 使形成大量 (或大块)
2. 使扩大, 使膨胀 [(+out)]
Difficult points :
Special use: countable and uncountable nouns.
不可数名词
不可数名词通常指不能直接计数的名词(如land，advice等)，表示材料和成分的物质名词，
如coal，oil，air，cloth等，和表示抽象概念的抽象名词，如music，love，equality，modernization，competition，trade，service，education等。

集合名词的单复数用法
集合名词指的是同一类人或物的集合体，其中有的是复数含cattle，clothes，people，goods 等；但有的集合名词也是不可数名词，如一些以f或fe结尾的可数名词复数需要把f或fe
变为ves。

例如halves，knives，leaves，lives，loaves，selves，shelves，thieves，wives，wolves。

不规则变化：
foot———feet tooth——teeth woman——women man——men
goose -----geese mouse---mice ox----oxen
单复数相同的名词
barracks(兵营) deer(鹿) means(方法) series(系列) fish(鱼) headquarters(总部) sheep(羊) species(物种，种类) 起变为复
但fish 若指不同种类的，也可以有复数形式fishes
复合名词的复数变化：
passers-by lookers-on grown-ups shoe-makers sisters-in-law step-mothers
如中心名词由man或woman修饰，man。

women doctors，menservants。

●外来词的复数变化：
stimulus———stimuli formula———formulae curriculum———curricula datum———data basis———bases crisis———crises thesis———theses criterion———criteria phenomenon———phenomena
4．可数名词和不可数名词的转化
●不可数名词表示种类时，可以加不定冠词
This is a famous French wine．
1 work in all weathers．
Some foods are more nutritious than others. (几种食物)
She was a beauty in her youth. (美人)
She had much beauty in her youth. (美丽动人的气质)
There are two deaths in this area this month. (死亡事故)
The sense of sight may affect our judgment. (视觉)
There are many beautiful sights in Shanghai. (景点)
Knowledge is power. (力量)
He is good at drawing(画画的技能)
Teaching Methods
1. Discussing some terms about business;
2. Repeating and translating the new words;
3. Explaining the text and making some examples.
Procedures:
1.Get the general idea of the passage
2.important words and phrases
3.exercises
4.discussion topics
5.homework
Homework:
1. Suppose you emcee(主持) a TV program —“People in Business” and now you are interviewing a successful self-made business owner. Study the question list carefully and put questions that interest you most to the interviewee. You may add some questions
of your own to the list.
2. Suppose you are a self-made business tycoon and now you are taking a TV interview
in the “People in Business” program. Think about the questions raised by the presenter carefully and provide your answers.
课时计划
任课班级：商务英语111 班教案编号： 3 周 1号
教学时间：2013 年月日
Content
Extended Activities: A, B,
Teaching Objective
1.A: identify phonetic drills: front vowels
2.B: Practice meeting people and saying Good-bye;
Important Points
1.Item A: listening to the passage and find out the front vowels
2.Item B: Practice meeting people and saying Good-bye;
Difficult Points
/e/, /æ/
/e/
发音秘诀：舌尖抵下齿，舌前部抬起，但舌位比上低，口形比上大，但不要张得太开，上下齿见的开口距离能容一个手指即可；双唇稍扁，唇形保持不变，以防音的滑动，发音要短促。

/æ/
发音秘诀：舌尖抵住下齿，舌前部稍稍抬高，但舌位比/i:/，/e/都低；双唇向两边展开，呈扁平状，注意双唇不要上下活动；口要开得大一些，开口程度比/e/大。

Teaching Methods
1. vowels: demonstrating
1.Practice meeting people and saying Good-bye by translating Chinese into English; Procedure
1.Review the new words on Page 5---7 by reading;
2.Learn how to greet and say Good-bye by Translating;
3.Practice reading timetable by self-learning;
Homework
1. On Exercise-Book: Copy some new words about one page tidily;
2. On Exercise-Book: Copy dialogues of I, II of C;
Time 90 minutes
Part One:
Review the new words on Page 5---7 by reading.
Part Two:
Learn to greet and say good-bye by Translating:
Textbook: B, Page 22---24
1.Read the examples;
2.Translate the sentences into Chinese;
3.Translate some Chinese sentences into English orally;
plete and read the items:
I.1---4
II.1---4j
Part Three:
Practice reading timetable by self-learning:
1.Self-learn and do the items I. and II. I—4 orally;
2.Translate the menu into Chinese;
3.Check the key.
4.Business world –Fortune Global Forum
Content
Extended Activities: C, D
Teaching Objective
C: Practice reading timetable;
D: Enlarge vocabulary.
Important Points
Item C: Practice reading timetable.
Difficult Points
1.Oral exercises to complete the dialogues;
plete the table with departure or arrival time;
3.Answer questions to finish the items.
Teaching Methods
Discuss and complete the dialogues;
Self-learn and check together;
Procedure
Review how to greet and say Good-bye by Translating; Practice reading timetable by self-learning;
Get familiar with some names of the world-famous companies ; Learn more by oneself.
Sum up and give homework.
Homework
Review and read the unit fluently;
Self-learn more or read E and F.
Time 90 minutes
Read the examples;
Translate the sentences into Chinese;
Translate some Chinese sentences into English orally;
Complete and read the items:
III.1---4
IV.1---4j
Translate the menu into Chinese;
Check the key.
Part Four:
Get familiar with some names of the famous companies in the world: Textbook: D, Page 26---27
1.Read by oneself;
2.Discuss and check;
3.Read the words with the keys.
1.—1通用汽车公司
2.---7戴姆勒-克莱斯勒公司德
3.—2福特汽车公司美
4.—12 沃尔玛百货公司美
5.---11三井公司日
6.---6 伊藤忠商社日
7.---18三菱公司日 8.---3埃克森公司美
9.---4通用电器公司美 10.---5丰田汽车公司日
11.—14皇家荷兰壳牌集团英/荷 12.---17丸红公司日
13.---8住友公司日 14.---20国际商用机器公司美
15.---15AXA公司法 16.---13花旗集团美
17.---9大众汽车公司德 18.---16日本电报电话公司日
19.---10 BP阿莫科公司英 20.—19日胜公司日
Part Five:
Learn more by oneself.
Part Six:
Sum up and give homework.
1. On Exercise-Book: Copy some new words about one page tidily;
2. On Exercise-Book: Copy dialogues of I, II of B;
3. Review and read the unit fluently;
4. Self-learn more or read E and F.
课时计划
任课班级：商务英语131 班教案编号： 3 周 2 号
教学时间：2013 年月日
Content
Text: Marketing and Promotion
Teaching Aim
1. Learn something about basic concept of marketing;
2. Talk something about marketing research, trade fair, launching a new product or advertising campaign.
Important Points
1. Comprehend the meaning of the text.
2. Get familiar with the key words or phrases:
Market potential市场潜力, feasibility可行性, feasible/ viable可行的, assess 评估,
stand摊位, trade fair商品交易会、贸易展销会, exhibit展览, sample样品,
prospective customer潜在的顾客, publicity宣传, representative代表,
brochure小册子, booklet册子, catalogue目录, press conference新闻发布会,
promote提升、推销、促进, range系, model型, display展示, campaign活动, Difficult Points
1.Answer the questions about marketing and promoting orally;
2.There are many new words in the text;
3.Translate some difficult sentences of the text into English or Chinese. Teaching Methods
1. Discussing and summarizing some questions about the text to understand well;
2. Repeating and translating the new words to memorize the words;
3. Explaining the difficult words or sentences and making some examples. Teacher’ Book Page31---40.
Procedure
1. Warm-up;
2. The first part ( Paragraph 1—2 ) of the text: new words---text---questions;
3. The second part ( Paragraph 3—4 ) of the text: new words--- text---questions;
4. Sum up and assign homework.
Homework.
1. On Exercise-Book: Copy some new words about one page tidily;
2. Read the new words correctly and read the text fluently;。