外研社职场实用英语交际教程(高级)教学课件VETS高级PPT_Unit_4
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职场实用英语交际教程（高级）——Unit 4
Set the task
Script
Liu Hong: Morning, Tim. How was your trip to the Audio Expo? Tim: Well, I reaped a lot from the Expo. Before I went there, I was so confident of our products that I thought we had the best and most advanced audio products in the industry.
Muse Audio Supplies is a well-known electronics company in the industry. The company is now preparing to develop a new smart audio device to meet the demand of the market. Tim Swift, general manager of the company, has asked Liu Hong, the senior product manager, to make a product development proposal for the smart audio device.
the background, customers’ expectations, and aim; • list two to three key points you need to consider when making a product
development proposal; • make a product development proposal.
科技展会也为企业提供了学习、交流和借鉴新科技的机会。国际上也有一些知名的大 型科技展会，如： ⊙ World Internet Conference (WIC) 世界互联网大会 ⊙ Consumer Electronics Show (CES) 国际消费类电子产品展览会 ⊙ Mobile World Congress (MWC) 世界移动通信大会 ⊙ Internationale Funkausstellung Berlin (IFA) 柏林国际消费电子展
商家们正投资数百万美元以求在新市场中赢得立足点。
5. Now, it’s time to put our hand to the plough. put one’s hand to the plough 着手某项工作 e.g. Johnny had put his hand to the plough, and he was not the man to turn back. 约翰尼已经着手干了，而且他不是那种半途而废的人。
职场实用英语交际教程（高级）——Unit 4
Set the task
Script
Liu Hong: Wow. That sounds competitive. Tim: Yes. So now, we need to develop our own smart audio products to take a place on the market, or we might be eliminated from the competition in the future.
development proposal as soon as possible.
职场实用英语交际教程（高级）——Unit 4
Scenario
Vocabulary
1. At the Expo, I met some of our peers, communicated with them, and tried out their products. peer /pɪə/ n. 同行；社会地位相同的人 e.g. She gets on well with her peer group. 她和同龄人相处融洽。
new products? What different people might be involved in developing the new product? What factors should be considered in making a product development
order?
职场实用英语交际教程（高级）——Unit 4
Scenario
Career tip
研发 (research & development)，是企业生存发展的基础。如今，越来越多的中国企业 重视研发和创新 (innovation)。随着中国对知识产权 ( intellectual property) 保护力度的 加强，对技术创新发展的引导推动，以及社会对人才重要性认识的加强，中国企业在 人才研发、科技创新的投入力度持续加大，给企业带来了业绩增长，也让一批新兴产 业在市场竞争中成长起来， 新产业、新模式、新业态集聚发展。
职场实用英语交际教程（高级）——Unit 4
Unit Outline
Scenario Set the task Prepare for the task Develop the strategies Fulfil the task To extend
职场实用英语交际教程（高级）——Unit 4
Scenario
Liu Hong: You are right, Tim. Only through continuous innovation will we get a foothold on the market.
Tim: That’s right. Now, it’s time to put our hand to the plough. Liu Hong: OK. I will discuss this with our colleagues, conduct market research and try to make a
2. Some can even make human-machine communication. human-machine communication 人机交互 e.g. Because human-machine communication studies a human and a machine in communication, it draws from supporting knowledge on both the machine and the human side. 因为人机交互研究人和机器之间的通信，它要吸收来自机器和人两方面的知识。
职场实用英语交际教程（高级）——Unit 4
Scenario
Vocabulary
innovation /ˌɪnə'veɪʃən/ n. 革新；创新 e.g. Underpinning this success has been an exemplary record of innovation.
支持这一成功的基础是一次堪称典范的革新记录。 foothold /'fʊthəʊld/ n. 基础；立足点 e.g. Businesses are investing millions of dollars to gain a foothold in this new market.
proposal? What different parts might a product development proposal include? How would you organise the different parts of the proposal in a logical
4. Only through continuous innovation will we get a foothold on the market. continuous /kən'tɪnjuəs/ adj. 持续的；不间断的 e.g. The continuous rain had saturated the soil. 连绵不断的雨把土地淋了个透。
Liu Hong: What’s so good about their products? Tim: Well, the latest audio device is enhanced with advanced technologies. Some can even make human-machine communication. Many potential customers think highly of the products.
职场实用英语交际教程（高级）——Unit 4
Scenario
Discussion: Work in pairs and discuss the following question. Imagine you are Liu Hong. What preparations will you make before submitting the product development proposal? Break up the topic by asking detailed questions, such as: Why is it important for companies to conduct research when developing
职场实用英语交际教程（高级）——Unit 4
Scenario
Vocabulary
3. So now, we need to develop our own smart audio products to take a place on the market, or we might be eliminated from the competition in the future. eliminate /ɪ'lɪməneɪt/ v. 淘汰 e.g. This diet claims to eliminate toxins from the body. 这种饮食据称具有排除体内毒素的作用。
Unit 4 Make a product development proposal
Learning objectives
After learning this unit, you will be able to: • identify and analyse the details of a product development proposal, including
Liu Hong: Our products do enjoy a good reputation and great popularity among the customers. Tim: I’m afraid that’s not quite the case, Hong. At the Expo, I met some of our peers, communicated with them, and tried out their products. I have to say that some of their products are much better than ours.
职场 the task
Tim is talking to Liu Hong about the audio products of their company and their peers. Listen to their conversation and get a clear idea of Liu Hong’s task.
Set the task
Script
Liu Hong: Morning, Tim. How was your trip to the Audio Expo? Tim: Well, I reaped a lot from the Expo. Before I went there, I was so confident of our products that I thought we had the best and most advanced audio products in the industry.
Muse Audio Supplies is a well-known electronics company in the industry. The company is now preparing to develop a new smart audio device to meet the demand of the market. Tim Swift, general manager of the company, has asked Liu Hong, the senior product manager, to make a product development proposal for the smart audio device.
the background, customers’ expectations, and aim; • list two to three key points you need to consider when making a product
development proposal; • make a product development proposal.
科技展会也为企业提供了学习、交流和借鉴新科技的机会。国际上也有一些知名的大 型科技展会，如： ⊙ World Internet Conference (WIC) 世界互联网大会 ⊙ Consumer Electronics Show (CES) 国际消费类电子产品展览会 ⊙ Mobile World Congress (MWC) 世界移动通信大会 ⊙ Internationale Funkausstellung Berlin (IFA) 柏林国际消费电子展
商家们正投资数百万美元以求在新市场中赢得立足点。
5. Now, it’s time to put our hand to the plough. put one’s hand to the plough 着手某项工作 e.g. Johnny had put his hand to the plough, and he was not the man to turn back. 约翰尼已经着手干了，而且他不是那种半途而废的人。
职场实用英语交际教程（高级）——Unit 4
Set the task
Script
Liu Hong: Wow. That sounds competitive. Tim: Yes. So now, we need to develop our own smart audio products to take a place on the market, or we might be eliminated from the competition in the future.
development proposal as soon as possible.
职场实用英语交际教程（高级）——Unit 4
Scenario
Vocabulary
1. At the Expo, I met some of our peers, communicated with them, and tried out their products. peer /pɪə/ n. 同行；社会地位相同的人 e.g. She gets on well with her peer group. 她和同龄人相处融洽。
new products? What different people might be involved in developing the new product? What factors should be considered in making a product development
order?
职场实用英语交际教程（高级）——Unit 4
Scenario
Career tip
研发 (research & development)，是企业生存发展的基础。如今，越来越多的中国企业 重视研发和创新 (innovation)。随着中国对知识产权 ( intellectual property) 保护力度的 加强，对技术创新发展的引导推动，以及社会对人才重要性认识的加强，中国企业在 人才研发、科技创新的投入力度持续加大，给企业带来了业绩增长，也让一批新兴产 业在市场竞争中成长起来， 新产业、新模式、新业态集聚发展。
职场实用英语交际教程（高级）——Unit 4
Unit Outline
Scenario Set the task Prepare for the task Develop the strategies Fulfil the task To extend
职场实用英语交际教程（高级）——Unit 4
Scenario
Liu Hong: You are right, Tim. Only through continuous innovation will we get a foothold on the market.
Tim: That’s right. Now, it’s time to put our hand to the plough. Liu Hong: OK. I will discuss this with our colleagues, conduct market research and try to make a
2. Some can even make human-machine communication. human-machine communication 人机交互 e.g. Because human-machine communication studies a human and a machine in communication, it draws from supporting knowledge on both the machine and the human side. 因为人机交互研究人和机器之间的通信，它要吸收来自机器和人两方面的知识。
职场实用英语交际教程（高级）——Unit 4
Scenario
Vocabulary
innovation /ˌɪnə'veɪʃən/ n. 革新；创新 e.g. Underpinning this success has been an exemplary record of innovation.
支持这一成功的基础是一次堪称典范的革新记录。 foothold /'fʊthəʊld/ n. 基础；立足点 e.g. Businesses are investing millions of dollars to gain a foothold in this new market.
proposal? What different parts might a product development proposal include? How would you organise the different parts of the proposal in a logical
4. Only through continuous innovation will we get a foothold on the market. continuous /kən'tɪnjuəs/ adj. 持续的；不间断的 e.g. The continuous rain had saturated the soil. 连绵不断的雨把土地淋了个透。
Liu Hong: What’s so good about their products? Tim: Well, the latest audio device is enhanced with advanced technologies. Some can even make human-machine communication. Many potential customers think highly of the products.
职场实用英语交际教程（高级）——Unit 4
Scenario
Discussion: Work in pairs and discuss the following question. Imagine you are Liu Hong. What preparations will you make before submitting the product development proposal? Break up the topic by asking detailed questions, such as: Why is it important for companies to conduct research when developing
职场实用英语交际教程（高级）——Unit 4
Scenario
Vocabulary
3. So now, we need to develop our own smart audio products to take a place on the market, or we might be eliminated from the competition in the future. eliminate /ɪ'lɪməneɪt/ v. 淘汰 e.g. This diet claims to eliminate toxins from the body. 这种饮食据称具有排除体内毒素的作用。
Unit 4 Make a product development proposal
Learning objectives
After learning this unit, you will be able to: • identify and analyse the details of a product development proposal, including
Liu Hong: Our products do enjoy a good reputation and great popularity among the customers. Tim: I’m afraid that’s not quite the case, Hong. At the Expo, I met some of our peers, communicated with them, and tried out their products. I have to say that some of their products are much better than ours.
职场 the task
Tim is talking to Liu Hong about the audio products of their company and their peers. Listen to their conversation and get a clear idea of Liu Hong’s task.