Unit 13研究生英语 听力原文

Unit 13 Marketing Strategies
Section Telemarketing
Directions:Listen to a telephone call from a telemarketer. As you listen choose the best answer for each question.
Man: Hello. Telemarketer: Good evening, Sir. Is this Mr. Charles Philips?
Man: Yes, it is.
Telemarketer: Well, Mr. Phillips. This evening, I'm calling to offer you a special discount on ...
Man: Ah, no, let me guess. You want to sell a subscription to the newspaper or a great deal on airfare to Hawaii, right? [Well, . . . ]. Or, you want to offer me an unbelievable bargain on flamenco dance lessons.
Telemarketer: No, no, actually…Mr. Jones. [Huh?] Oh, sorry. That was the last guy. [Ah, great.] Uh, we want to offer you a free trial membership to our sports club downtown at the introductory price of $39.95
Man: Thirty-nine ninety-five?'? I thought you said free! Uh, listen. I'm not interested. Telemarketer: Well, it includes unlimited access to all our facilities, including the gym, weight room, racketball courts, and swimming pool.
Man: Again, I'm not interested. I have my own fitness program I do around the house Telemarketer: anyway. Well, this is a once-in-a-lifetime deal.
Man: Nah. Like I said, I'll pass this time. And please put me on your "don't call" list. Telemarketer: Okay. It'll take between four and six months before your name will be removed from our database. [Months?!?] You might be called by another representative during that time.
Man: Ah, man. Ah, great
Telemarketer: Have a nice evening, Mr. Williams.
Man: Ah. man.
Section B Describing New Products
Directions:Listen to sales representatives describing new products. Are these products selling well? Complete the chart below.
Salesperson 1
OK, our new subzero sleeping bag here has a patented design, and it has revolutionary filling. We've had it tested by hikers and campers in subzero temperatures. And they're not only happy with the warmth, but they're also very pleased with how light it is. Now, our bags also take up less room than the bulkier, heavier sleeping bags you're used to, so campers don't have to sacrifice any of their equipment. We found that people who are new to hiking didn't like the term "subzero" because the idea of being outdoors when it's that cold is not very appealing. So, now we just emphasize how warm and lightweight it is, and it's selling better than any other sleeping bag!
Salesperson 2
You know, I first thought that this compact, portable electronic dictionary was going to sell really well—especially with the back-to-school market. You know, all school kids need to check a dictionary, right? Well, it Just doesn't seem to be taking off. I'm finding out that more and more kids these days have computers. And you know that computers have software with dictionaries, and most word-processing programs have spell check. Then I thought, "OK, there are still people who like to write the old-fashioned way, with pen and paper." Well, a number of those people have told me that they still like the old-fashioned dictionaries, too.
Salesperson 3
We sell this really neat remote-control device that sends out a signal to start your car. It even lets you heat it up before you have to go out. That's a really great feature in the winter. So often, you know, people complain about how long it takes to warm up the car. People hate being cold . . . and they hate having to wait even more! This gizmo sells really well during the winter holidays.
Section C Questionnaire
Directions: Listen to a dialogue between a market researcher and a consumer. As you listen, complete the form with the information you hear.
Woman: Yes?
Man: Oh, good morning, Madam. I'm from Pestaway Market Research. I'm doing
consumer research in this area. I wonder if you'd mind telling me—do you use Pestaway in your home?
Woman: Pestaway? Oh—the insecticide thing. Well, yes, as a matter of fact, I do,
Man: What do you use it for. Madam? Fleas, ants, cockroaches, woodworm?
Woman: Oh, cockroaches. This is an old house, you see, and we often get cockroaches in the kitchen. I tried scrubbing and disinfecting but it didn't seem to be much good, and then 1 heard a commercial about Pestaway, so I thought I'd try that.
Man: Was that on 'IV?
Woman: No, it was radio—one of those early morning shows.
Man: You heard it advertised on the radio. Fine. And you say you use it in the kitchen. Do you use it anywhere else in the house? In the bathroom, say?
Woman: Oh, no we've never had any trouble anywhere else. We get the odd wasp in the summer sometimes, but I don't bother about them. It's the cockroaches I don't like—nasty, creepy-crawly things.
Man: And you find Pestaway does the trick?
Woman: Well, yes, it's quite good. It gets rid of most of them. Man: How long have you been using it, Madam?
Man: Every six weeks or so. I see. Where do you buy your Pestaway, Madam?
Supermarket? Chemist?
Woman: Oh, no. I get it at the litde shop at the end of this street. They stock practically everything. It means taking a bus if I want to go to the supermarket.
Man: Well, thank you very much. Madam. Oh, could I have your name please? Woman: Mrs. Egcrton—Mary Egerton—that's E-G-E-R-T-0-N.
Man: E-G-E-R-T-0-N. And the address is 12, Holly Crescent, Peterford?
Woman: That's right.
Man: Might I ask your age. Madam?
Woman: Oh—well—er—just put down I'm over fifty.
Man: As you like, Mrs. Egerton. And occupation—housewife?
Woman: Well, I used to be a telephonist before I married. I had a very good job with the Post Office, but what with a husband to look after and four children to bring up, it
doesn't leave you much time, does it?
Man: Occupation—"housewife". Well, thank you very much for your time, Madam. You've been most helpful.
Part III Listening Comprehension Test
Directions:In this section, you will hear two talks. Complete the sentences and answer the questions below. You will hear each talk twice. At the end of each talk there
will be a 3-minute pause, during which time you are asked to write down your
answers briefly. You now have 25 seconds to read the questions or sentences
below.
Talk One
Packaging is an important form of advertising. A package can sometimes motivate someone to buy a product. For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character. The child is more interested in the picture than in the breakfast food. Pictures for children to color or cut out, games printed on a package, or small gifts inside a box also motivate many children to buy products—or to ask their parents for them.
Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.
The size of a package also motivates a buyer. Maybe the package has "Economy Size" or "Family Size" printed on it. This suggests that the large size has the most product for the least money. But that is not always true. To find out, a buyer has to know how the product is sold and the price of the basic unit.
The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.
Question 1. According to the passage, what is the meaning of the word "motivate"? Question 2. What does 'A buyer will get something for nothing" most probably mean? Question 3. Why do people prefer to buy the product in a reusable glass or dish?
Talk Two
Marshall Field's, a department store in Chicago, has long used the motto: "Give the lady what she wants." Finding out what the customer wants is one of the problems marketing research tries to solve. Marketing research has been defined as trying to analyze marketing problems scientifically. It studies people as buyers and sellers, examining their habits, attitudes, preferences, dislikes, and purchasing power. It often studies specific groups of people, such as teenagers, high-income groups, or senior citizens.
Marketing research is divided into a number of sub-areas. Advertising research attempts to find out the effectiveness of advertising. It also seeks to learn the best media for advertising specific products: television, newspapers, radio, magazines, billboards, and others. Market analysis tries to identify and measure markets for specific products and to estimate sales potential. Markets may be differentiated by population groups or by geography. Some types of clothing are more likely to sell in Florida and California than in the northern Midwest. Some cosmetics will appeal more to black customers than to white customers. Performance analysis helps a company learn how well it is meeting its goals of sales and profits. Product research covers the whole area of new product development.
Marketing research is an expensive undertaking, and its costs are built into the prices of products.
Unit 14 About Health
Section A Talking about Symptoms
Directions: Listen to the conversations. Check off all the symptoms you hear. You may hear more than one symptom for each.
Conversation 1
Miyoko: Hi, Wendy!
Wendy: Hello.
Miyoko: What's wrong? Are you sick?
Wendy: Yeah. I have a really bad headache.
Miyoko: Oh. I'm sorry- You want some aspirin?
Wendy: No thanks. I'm just gonna go to bed and rest.
Conversation 2
Lisa: Hey girl. What's up?
Leslie: Not much. What about you?
Lisa: Nuthin' special. Hey, are you okay?
Leslie: Yeah. I guess I'm Just really sore from going to the climbing gym yesterday. Lisa: Me, too' 1 guess we overdid it. My back is sore, and 1 have a stiff neck.
Leslie: Next time, we'd better stretch after we exercise!
Lisa: Yes! Good idea.
Conversation 3
Professor Chavez: Hi, Tony. How are you?
Tony: Not so good, Professor Chavez. I think I'm coming down with a bad cold.
Professor Chavez: Really? What's wrong?
Tony: Well, I have a stuffy nose and a cough.
Professor Chavez: Do you have a fever? You look a little warm.
Tony: Maybe. I feel kinda hot.
Professor Chavez: Tony, you should go home and go to bed- You might have the flu that's been going around.
Tony: OK. That sounds like a good idea.
Professor Chavez: Remember to drink lots of juice and get lots of rest. I hope you feel better soon!
Conversation 4
Stephanie: Hello?
Mom: Stephanie, it's Mom.
Stephanie: Hi, Mom.
Mom: I just called to. see how you were feeling.
Stephanie: Thanks, Mom. Actually, I still have a fever.
Mom: Did you take some medicine?
Stephanie: Yeah. It's helping.
Mom: What about your stomach? Is it still bothering you?
Stephanie: Yeah-1 still feel sick to my stomach.
Mom; Oh honey, I'm sorry. Is there anything I can do?
Stephanie: No thanks, Mom. I feel better just talking to you.
Conversation 5
Brian: Erica, I found that report we were looking for.
Erica: Great! Let's take a look at it. Brian: Achoooo!
Erica: Oh, Brian, are you still not feeling well?
Brian: Yeah. This morning I felt better, but now my head hurts.
Erica: Are you getting enough sleep?
Brian: 1 slept a lot last night, but I still feel tired.
Erica: Listen,
Brian. I can handle things here today. Why don't you go home and rest? We can finish this project tomorrow. There's no hurry.
Brian: Thanks, Erica. I might just do that.
Conversation 6
Doug; Jenny, wait up!
Jenny: Doug! I'm glad to see you. 1 wanted to tell you how much fun I had last weekend. Doug: Yeah. We enjoyed it too. We always enjoy hiking in the mountains. Unfortunately, Mary and I are both scratching like crazy.
Jenny; Oh no. Poison oak?
Doug: I'm afraid so. We both have a rash on our legs.
Jenny: Oh, Doug. That's too bad. Doug: Yeah. We feel really itchy.
Jenny: Oh no. we had such a nice day together'
Doug: Yeah. We had a good time, too. Next time we'll be more careful-
Section B Talking to a Doctor
Directions:Listen to a conversation between a doctor and a student. First check off the health problem you hear. Then write down the three things the doctor advises
the student to do. Write complete sentences.
Part 1
Doctor: Hello, MicheUe. I'm Dr. Benson.
MicheUe: Hi.
Doctor: How are you feeling today?
Michelle: Not so good.
Doctor: Well, what seems to be the problem?
Michelle; I have a bad cold.
Doctor: I can hear that. How long have you had it?
Michelle: About three weeks- Every time I think it's going away, I get sick again. Doctor: OK, Michelle. I'm going to examine you now.
Part 2
Doctor: Michelle, we didn't find an infection. That's good. That means that you only have a bad cold. That means that you don't need to take any medicine. But I
know that you don't feel very well. I want to ask you some questions, all right? MicheUe: OK.
Doctor: Has school been very difficult lately?
Michelle: Well . . . not really. I've been drinking a lot of coffee to stay up late to study. Doctor: What about exercise? Have you been able to get any exercise during midterm exam?
Michelle: No. I've been studying so much I haven't had time.
Doctor: Well, Michelte. It sounds to me as though you've been studying so much that you haven't given your body a chance to get better. When you're sick, you need
to pay attention to your body. I'm going to give some advice. If you follow my
advice, you'll start to feel better soon. OK?
Michelle; OK.
Doctor: Well, first, you must sleep more. You need to get at least seven or eight hours of
sleep every night. You cannot study well if you don't get enough sleep –Michelle: I know.
Doctor: Next, you have to eat better. Your body cannot work well if you don't give it good food. Try to eat more vegetables and fruits. And limit your coffee to two
cups a day.
Michelle: OK.
Doctor: Finally, you should exercise more. Try to exercise at least three times per week.
It doesn't have to be running or aerobics. Walking is an excellent exercise and is
easy to do. Michelle: All right.
Doctor: Any questions?
Michelle: So you think I should sleep more, eat better, and exercise more. If I do those things, I'll feel better?
Doctor: And you won't get sick as often, Michelle.
Michelle: Thanks a lot. Doctor.
Doctor: You're very welcome, Michelle. Take care.
Section C Exercise Information Line
Directions: You will hear a short lecture on why people don't exercise. It is from a health telephone information line. Listen carefully for sequence words and phrases to
understand the lecture. Write down the five reasons why people do not exercise. Healthphone Topic 364: Exercise
Most people know that exercise is important. But many people don't exercise. In this announcement you will hear the five most common reasons why people don't exercise. You will also hear some easy solutions.
The first problem? No time. "I don't have any time to exercise. I'm too busy." But you don't need a lot of time to exercise. Short periods of exercise are just as good as long periods of exercise. The solution? You should take two or three short walks every day. For example, ten minutes in the morning, ten minutes at lunch, and ten minutes after dinner.
Next, money. "I don't have money to go to a gym. 1 don't have money to buy expensive shoes." No problem. You don't have to spend money to exercise. All you need is a street and comfortable clothes. Our solution? Walk. Don't drive. For instance, walk to the
store, to the library, to the bank. Walking is free and easy.
The third most common reason is bad weather. "It's raining. It's too hot. It's snowing." Here's a solution. Exercise inside. For example, turn on some music. Dance. Or clean the house. You can go to the shopping mall and walk fast.
Fourth, people say they're tired. "I'm too tired to exercise. I'll exercise when I have more energy." But exercise gives you energy. Most people feel too tired because they don't exercise. The solution? Exercise every day. Take a walk. Go for a bike ride. Run around the block. You'll feel great! And you won't feel tired.
Finally, some people feel embarrassed. "I feel silly exercising. I don't have a great body." Listen to this solution: Don't feel bad; you should feel great! You're taking care of your body. Little by little, you will feel better. Just do it!
You have heard the five reasons why people don't exercise. More importantly, you have heard five solutions to overcome these problems. Now that you have heard this message, go out and exercise! Good luck.
Part III Listening Comprehension Test
Directions: In this section, you will hear a short lecture about ways to stay healthy. Take notes while you listen. You will hear the lecture read to you twice. At the end of
the lecture there will be a 3-minute pause, during which time you are asked to
write down your answers briefly.
This lecture will give you advice on how to stay healthy. It will cover ten ways to stay healthy.
First, exercise every day. Exercise will help you to maintain your weight. It will also help you to prevent health problems such as cancer and heart disease. Finally, exercise makes you feel good! So get a little exercise every day.
Second, get enough sleep. Most people don't get enough sleep. But sleep helps you to think clearly and do good work. Your body needs to rest. Then you have energy to do you best. So try to sleep at least seven or eight hours every night.
Third, eat green things. All green food is good for you. For example, spinach, broccoli, green beans, artichokes, kale, cabbage, green apples, and grapes. Fruits and vegetables are
very important to your health. So eat some green things today'
Fourth, don't smoke. Smoking causes cancer and other diseases. It can hurt your friends and family when you smoke. It costs a lot of money. So don't smoke.
Fifth, don't drink a lot of alcohol. Alcohol can cause a lot of problems. Many car accidents are caused by alcohol. Alcohol can make you overweight. So drink a little if you like, but don't drink a lot.
Sixth, wear a seat belt. Many people are injured or killed because they aren't wearing a seat belt. Don't drive with anyone who is not wearing a seal belt. And make sure your passengers are all wearing a seat belt before you drive. Buckle up!
Seventh, drink lots of water. Everyone should drink 6~8 glasses of water every day. Your body needs water to work well. Water also has no calories. People who drink a lot of water don't feel as hungry. So drink up!
Eighth, visit your doctor for regular checkups. During a checkup your doctor can give you tests and check your health. Many serious health problems are found during a regular checkup. So don't go to the doctor only when you are sick. See the doctor once a year for a checkup.
Ninth, reduce stress- Stress causes many serious health problems. It affects your personal and professional lives. Try to have less stress in your life. Relax more! Stress less.
Tenth, spend time with friends and family. We all need to enjoy our life with others. Your friends and family will make you feel good. If you feel good, you will stay healthy! So make time for your loved ones.。