中国大学MOOC商务英语-案例篇单元测试及考试答案

本次得分为：28.00/30.00, 本次测试的提交时间为：2020-02-27, 如果你认为本次测试成绩 不理想，你可以选择 再做一次 。 1 单选(2 分) If you're looking to boost customer satisfaction, one of the most promising places to start is____________. 得分/总分 A. financial goals B. customer management C. stakeholder interest D. customer service 2.00/2.00 正确答案：D 你选对了 2 单选(2 分) It is believed that increased satisfaction has a (an) ____impact on consumer spending, cash flow, and business performance. 得分/总分 A. negative B. positive 2.00/2.00 C. unknown D. neutral 正确答案：B 你选对了 3 单选(2 分) A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______. 得分/总分 A. stake risks B. stock options C. stock prices 2.00/2.00 D. share dividends 正确答案：C 你选对了
Unit 1 Quiz 返回 已经超过规定的测试次数或提交截止时间已过。你可以作为自我学习进行测验，但提交的结 果将无法获得学分。 1 单选(2 分) On the accomplishment of CSC assignment, employees hone their cultural and __________ literacy. 得分/总分 A. technological B. marketplace C. educational D. legal 正确答案：B 你没选择任何选项 2 单选(2 分) The CSC idea is to instill _____________ and leadership skills for less-structured, diverse business environment and cultures. 得分/总分 A. market competence B. global perspective C. partnership D. managerial confidence 正确答案：B 你没选择任何选项 3 单选(2 分) CSC represents not only cutting-edge career training, but also a major advance in the practice of ___________. 得分/总分 A. supply chain management B. economic development C. cost savings D. corporate social responsibility 正确答案：D 你没选择任何选项 4 单选(2 分) Corporate social responsibility is no longer viewed as __________________, but an investment
4 单选(2 分) Problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand. 得分/总分 A. equal effect B. less effect C. larger effect 2.00/2.00 D. no effect 正确答案：C 你选对了 5 单选(2 分) Customer service calls involve direct interaction between ______. 得分/总分 A. manufactures and distributors B. customers and distributors C. companies and their customers 2.00/2.00 D. companies and manufactures 正确答案：C 你选对了 6 单选(2 分) One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners. What does the underlined word "exotic" probably mean? 得分/总分 A. tasty B. native C. foreign 2.00/2.00 D. toxic 正确答案：C 你选对了 7 单选(2 分) The stakes are high. What does the underlined word " stakes " probably mean?
Code of conduct is a set of rules outlining the social norms, religious rules and responsibilities of, and or proper practices for, an individual. In Chinese, code of conduct is _________. 得分/总分 A. 行动密码
that brings financial returns. 得分/总分 A. legal compliance B. business priority C. operation for a reputation D. regulatory cost 正确答案：D 你没选择任何选项 5 单选(2 分) The alignment of charitable giving with business strategy, company skills and market needs is called ____________. 得分/总分 A. strategic philanthropy B. shareholder responsibility C. CSR value curve D. performance assessment 正确答案：A 你没选择任何选项 6 单选(2 分) One example of companies building a growth platform through the practice of CSR is ______________. 得分/总分 A. helping prevent violence in underserved areas B. donating money C. disaster recovery D. developing product/service innovations that generate revenue 正确答案：D 你没选择任何选项 7 单选(2 分) Pro bono is a Latin phrase for __________ undertaken voluntarily and without payment. 得分/总分 A. quality control B. professional work
B. 管理ห้องสมุดไป่ตู้范
C. 行为准则
D. 行动管理 正确答案：C 你没选择任何选项 12 判断(2 分) Participants in IBM's CSC assignment are small teams of excellent employees to help communities worldwide address challenges. 得分/总分 A. B. 正确答案：B 你没选择任何选项 13 判断(2 分) CSC assignment's initial aim was to develop the skills and experience to succeed as new global leaders. 得分/总分 A. B. 正确答案：A 你没选择任何选项 14 判断(2 分) The statement “In the past, business was only responsible to shareholders” means companies are set up to fulfill investors' business and societal plans. 得分/总分 A. B. 正确答案：B 你没选择任何选项 解 析 ： It means companies are set up only to generate financial return to investors, i.e. to maximize the profit. 15 判断(2 分) Values-based regulation must be placed ahead of legal compliance when companies integrate CSR into core business strategy. 得分/总分 A. B. 正确答案：B 你没选择任何选项 解析：​Legal compliance usually occurs first on the CSR Value Curve. Unit 2 Quiz 返回
C. entrepreneurial work D. growth strategy 正确答案：B 你没选择任何选项 8 单选(2 分) The potential drawback of this investment __________ is that it is exclusive in the U.S. when many believe international diversification is helpful. 得分/总分 A. return B. collection C. classification D. portfolio 正确答案：D 你没选择任何选项 9 单选(2 分) __________ is the process of designing, launching and running a new business, which is often initially a small business. 得分/总分 A. Business renovation B. Entrepreneurship C. Entrepreneur spirit D. Starting-up 正确答案：B 你没选择任何选项 10 单选(2 分) Trust is the foundation of the BBC ________; we are independent, impartial and honest. 得分/总分 A. corporate ethic B. business ethics C. business value D. corporate values 正确答案：D 你没选择任何选项 11 单选(2 分)