新编商务英语阅读教程Unit 6 Logistics
新编商务英语基础教程Unit 6
Unit 6 The Quality and QuantityI Teaching Aim1. Cognitive Information(认知信息): Quality and Quantity of Customers2. Language Focus(内容重点):1）Word Study: A. cast, complex, relatively, critical, matter, conversely, specific, seminar, initially； B. income, budget, straightforward, cost, beneficial, individual, prospective, overall2）Phrases: A. in the hopes of, depend on, result in, instead of, be exposed to；B. seek to3）Key Words: A. spread；B. Specify3. Grammar: There be 结构4. Writing （写作技巧）: 英语写作的语气5. Translation （翻译技巧）: 句子主语的翻译III Background InformationThe Marketing Plan营销计划营销决策的核心部分就是营销计划。
营销计划的作用是：需要营销人员充分地了解营销决策的结果。
需要营销人员充分地了解他们所经营的市场。
制定目标并且为企业内部人员提供指导。
营销计划无论是计划一年或更长，都要求进行市场研究，以便更好地了解市场。
随着对市场的了解，营销人员可以根据以下要点进行计划：企业任务——企业长期发展的目标。
这是企业高层领导的意愿并且长期不变。
宗旨——反映出企业的希望。
与企业任务一样，企业宗旨也是从上贯彻到下的。
宗旨可能是以财政目标（比如，赢利）或营销目标的形式（比如，达到市场份额的某一水平）。
物流英语Unit 6
式呈现.
b.过去分词是非谓语动词的一种形式,表示完成和被动的动作.在句中充当表 语,定语等成份. 例2 Who were the so-called gests invited (=who had been invited) to your party last night? 昨晚被邀请参加你的晚会的那些所谓的客人是谁呀?
Unit 6 Purchasing
Ⅴ Grammar 语法 过去分词做后置定语
过去分词做后置定语相当于一个定语从句,(通常放在被修饰的名词之后) 例1 The room temperature needed is 15 de.此例中needed是过去分词在文中做定语,主要来修饰温度的,所以放在
Unit 6 Purchasing
1. According to paragraph 1, what does a manufacturer , wholesaler or retailer have to do to support the operation of his organization. To support his organization, he has to buy materials ,services ,and supplies from outside suppliers. 2. What does supply management mean for most organizations? For most organizations, supply management means purchasing. 3. What has given more knowledge about the role played by purchasing to many managers? The concept of supply chain management has given more knowledge about the role played by purchasing. 4. What is one of the largest elements of costs for many firms? For many firms ,one of the largest elements of costs are purchased goods and services. 5. What percentage do purchased goods and services account for in the total sales in the average manufacturing firm in North America? Purchased goods and services account for about 55 cents of every sales dollar.
商务英语课件logistics
province distributions.
The Dawn of Modern Logistics (1985-1995)
China Logistics
• The People’s Liberation Army (PLA) was the first organization in the post-revolution China to understand the importance of modern logistics.
• What is Logistics? – Logistics management – Business logistics management – Integrated logistics management – Materials management – Physical distribution management – Marketing logistics – Industrial logistics – Distribution
MSC EVERGREEN CMA CGM NYK line MOL
地中海航运 长荣海运 达飞国家海运 日本邮船 商船三开
瑞士 中国台湾 法国 日本 日本
Survey on distribution infrastructure of goods and service efficiency (The World Competitiveness Yearbook 1999)
Collective
1213 3117 8523 8783 12135 16464 26472 33623 39232 43347 45730 44607
商务英语 Unit 6
成本加运费 成本加保险费加运费
CFR(C&F) Cost and Freight CIF Cost, Insurance and Freight DCP CIP DDP Delivered Carriage Paid Carriage and Insurance Paid Delivered Duty Paid
货物运费付至 运费、 运费、保险费付至 完税后交货
The Shifts of Risks and Costs between Seller and Buyer
Think about it:
Why should we have incoterm?
To set the price To define the respective responsibilities of the seller and the buyer To eliminate any possibility of misunderstanding and subsequent dispute
friendly informal polite impatient
helpful aggressive formal hostile
Useful functions!
If you require some information, you can say: Could you please tell me if/ when/ how much/ why…? I wonder if you could tell me…? I’d like to know… I’d like some information about… Or you can write: We require the following information… Please let us know whether/when/how much… When someone gives you some information you can comment or reply: Oh, I see. That’s interesting. Thanks for letting me know.
商务英语阅读与写作unit 6
Unit 6Writing for Orders and Executing OrdersSection1. How to Write Letters Placing and Executing OrdersObjectives:To give a brief introduction to what is an order and reply to an orderTo enable Ss to become aware of main content of letters for an order and reply to an orderTo enable Ss to familiarize themselves with the samples givenTo read and practice using some of the important words and expressions for business writingTo do exercises and practice translating quotation, offer and counter-offer给一个简要介绍什么是一个订单和回复一个订单使学生了解字母的主要内容为一个订单和回复一个订单使学生熟悉样本给阅读和练习使用一些重要的单词和词组,商务写作做练习和实践翻译报价,报价,并还盘I. What Is an Order and Reply to An Order?An order is a request to supply a specified quantity of goods. V ery often, it is only after the exchange of a number of letters, faxes or E-mails that the two parties come entirely to terms and the buyer finally places or fills a formal order by letter or fax.When a seller receives the relative order and confirms and accepts its terms and conditions, he may begin to execute the order to the buyer’s satisfaction. However, there are times when a seller does not accept the buyer’s order for some reasons. Letters declining an order should be written with utmost care and an eye to good will and future business.一个订单是一个请求提供一个指定数量的商品。
《新编商务英语阅读教程》(第二版)练习参考答案
《新编商务英语阅读教程》（第二版）练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力（率）J5. 经济学A6. 市场失灵G7. 市场经济F8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分：宏观经济学及微观经济学。
宏观经济学着眼于经济全局——一幅宏观的画面。
在宏观经济学中，我们研究国家的政策目标，例如充分就业、抑制通货膨胀、经济增长等，而不考虑个人或者单个团体的利益和行为。
对宏观经济学的关注是为了从总体上认识并改善经济的运行。
微观经济学则关注宏观画面中的细节。
在微观经济学中，我们着眼于实际构成宏观经济的个人、厂商和政府机构。
我们感兴趣的是这些独立经济单位的行为。
他们的目标何在？以有限资源实现目标的途径是什么？如何对各种激励和机会做出反应？宏观经济学主要关注，例如，总消费性支出对总产出、就业及物价的影响。
很少关注消费性支出及其决定因素的实际内涵。
相反，微观经济学关注的是个体消费者具体的支出决策及其影响因素（爱好、物价水平、收入状况）。
宏、微观经济学的区别还反映在关于企业投资的讨论中。
宏观经济学中，我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。
而微观经济学中，我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。
了解宏、微观经济学的区别并非难事。
在现实社会，宏观经济的表现有赖于微观行为，而微观行为又受宏观经济表现的影响。
因此，人们只有了解了所有经济活动的参及者的行为方式及其成因，才能充分了解整个经济的运作方式。
但是，就如你会开车而不懂发动机的构造原理那样，你能观察到经济运行方式但并不能完全解开其中奥秘。
在宏观经济学中我们注意到经济这部汽车在踩油门时加速，踩刹车时减速。
这就是我们在大多数情形下所需了解的一切。
然而，汽车总有出故障的时候。
《新编商务英语阅读教程》(第二版)练习参考答案
《新编商务英语阅读教程》（第二版）练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力（率）J5. 经济学A6. 市场失灵G7. 市场经济F8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分：宏观经济学与微观经济学。
宏观经济学着眼于经济全局——一幅宏观的画面。
在宏观经济学中，我们研究国家的政策目标，例如充分就业、抑制通货膨胀、经济增长等，而不考虑个人或者单个团体的利益和行为。
对宏观经济学的关注是为了从总体上认识并改善经济的运行。
微观经济学则关注宏观画面中的细节。
在微观经济学中，我们着眼于实际构成宏观经济的个人、厂商和政府机构。
我们感兴趣的是这些独立经济单位的行为。
他们的目标何在？以有限资源实现目标的途径是什么？如何对各种激励和机会做出反应？宏观经济学主要关注，例如，总消费性支出对总产出、就业及物价的影响。
很少关注消费性支出及其决定因素的实际内涵。
相反，微观经济学关注的是个体消费者具体的支出决策及其影响因素（爱好、物价水平、收入状况）。
宏、微观经济学的区别还反映在关于企业投资的讨论中。
宏观经济学中，我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。
而微观经济学中，我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。
了解宏、微观经济学的区别并非难事。
在现实社会，宏观经济的表现有赖于微观行为，而微观行为又受宏观经济表现的影响。
因此，人们只有了解了所有经济活动的参与者的行为方式及其成因，才能充分了解整个经济的运作方式。
但是，就如你会开车而不懂发动机的构造原理那样，你能观察到经济运行方式但并不能完全解开其中奥秘。
在宏观经济学中我们注意到经济这部汽车在踩油门时加速，踩刹车时减速。
这就是我们在大多数情形下所需了解的一切。
然而，汽车总有出故障的时候。
商务英语 unit 6 参考答案
Unit 6 TradePart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 They’ve _____B_______ us a very good price for the consignment.A offeredB quotedC presentedD supplied2 If you can’t _______A_________ the delivery date, let us know as soon as possible.A meetB makeC produceD decide3 We ______D________ in distributing high quality wines.A sellB bring outC handleD specialize4 We would appreciate it if we could be B your sole distributor.A pointed outB appointedC acted asD represented5 We have ____B__________ Julian Montero, the Argentine supplier of the wine we are importing.A contacted withB contactedC linked toD linked6 Please ________C________ a letter of credit to cover the shipment.A makeB produceC openD draw7 We look forward to receiving a copy of your letter to your ______D______ bank in Argentina as soon as possible.A correspondingB correspondedC respondingD correspondent8 Since we’ve not _____B________ you before, we’d like to be paid by banker’s draftA dealt inB dealt withC dealt atD dealt for9 It creates its own branded products but also makes guitars ________B_________ distributors’ specifications.A atB toC inD by10 The two companies have had some initial _____D___________ by fax and nowface-to-face meeting is required.A lettersB emailsC faxesD correspondence11 We do hope we can reach an agreement ________D_______ the terms quoted.A forB ofC atD on12 In reply, we are _____C_______ you for 500 cases of Chinese Black Tea atAuD80 per case CIF Sydney.A providingB supplyingC offeringD granting13 This offer is ______B_______ to your reply reaching us before the 20th of February.A subjectingB subjectC subjectedD to subject14 Payment is to be ____D_______ by irrevocable L/C at sight.A done D conducted C paid D made15 They are ____D_ great demand abroad and our stocks are running down quickly.A atB ofC forD in16 We are confident that once you have tried our blouses, you will place repeat orderswith us _____C______ large quantities.A atB forC inD by17 Please note that we do not allow any commission _____B______ our blouses.A forB onC aboutD at18 The above offer is made _____C________ engagement and is subject to our finalconfirmation.A withB noC withoutD having19 ______A______ we are appreciating the good quality of your black tea, we regretthat your price appears to be on the high side.A WhileB WhenC HoweverD Therefore20 However, please note that it is only because we hope to obtain your futuresubstantial orders _____D______ we accept your requirements.A whichB whereC whatD thatPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 国内生产总值Gross Domestic Product2 国民生产总值Gross National Product3 人均GDP GDP per capita4 自然资源natural resources5 新生产业infant industry6 自由港free port7 战略产业strategic industry8 交货期delivery date9 保险insurance10 本地商会local Chamber of Commerce11 总值total value12 不可撤销信用证irrevocable Letter of Credit13 往来行correspondent bank14 清洁提单clean Bill of Lading15 分批装运part shipment16 成本加保险费运费价CIF(cost, insurance and freight)17 长期关系long-term relationship18 利润幅度profit margin19银行转帐bank transfer20 船上交货价FOB(Free on Board)Part III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.It’s essential to comply with all regulations if you want the delivery to gothrough without problems.如果你想要交货没有问题那就必须遵守所有条款。
商务英语阅读课件第六章
The Definition and Characteristics of Business
English Reading
• Definition: Business English Reading is a subset of business English that focuses on the ability to understand and extract information from business related texts, such as reports, memories, emails, and contracts
• Reading comprehension exercises: Regular practice with authentic business texts and accompanying comprehension exercises can improve reading skills
• Techniques for Understanding Complex Text: Using techniques like skimming, scanning, and active reading can help navigate complex business documents more effectively
• Informative and Educational: It provides valuable information about different industries, markets, and business practices
• Problem Solving and Decision Making: It supports critical thinking and informed decision making by advancing the necessary data and insights
新编商务英语听说Unit6 Appointments and Arrangements
Unit 6 Appointments and ArrangementsPart A Intensive ListeningPhoneticsDirections: Y ou’ll hear one word read from each group. Repeat for the first time you hear. Then listen again and tick them out (√)(1) a. high b. hide c. hate d. made(2) a. pub b. part c. part d. pet(3) a. mug b. mud c. mark d. march(4) a. but b. bark c. bar d. bat(5) a. hunt b. heart c. hat d. hurt2 . Directions:Y ou’ll hear eight sentences. Repeat for the first time you hear. Pay attention to the stresses and tones, Then listen again and write them down. Check your answers when you listen for the third time⏹(1)I’d like to arrange a meeting to discuss our new order sometime next week.⏹(2)Y ou’ll be having a lunch meeting with the department managers tomorrow.⏹(3) Could you please put off the negotiation to Tuesday July 21’st?⏹(4)The meeting is scheduled at 3 o’clock this afternoon in the conferenceroom.⏹(5)Could we meet and discuss the natter in detail?⏹(6)I’m calling about Wednesday’s appointment we made yesterday.⏹(7)Let’s draw up an agenda for our discussions together.⏹(8)I’m sorry I won’t be able to afford any time on the moring of next Friday. Part B Extensive ListeningDialoguesDirections: Y ou’ll hear 5 short dialogues in this section. At the end of each dialogue, one question will be asked. Each dialogue and question will be spoken only once. Mark the best answer for each question.W: I’d like to make an appointment to see you tomorrow. What time would you be available?M: I’ll be giving a presentation in the morning. So maybe any timebetween two and four in the afternoon.1.Q: What is the probable time for the speakers to meet?A: Nine o’clock in the morning.B. Twelve o’clock at noon.C. Three o’clock in the afternoonD. Half past four in the afternoon.2. W：Are you free on Thursday？M：I’m afraid I’m pretty booked up on Thursday. What about Friday?Q：What does the man mean?A: He can’t meet her on Thursday because he has to buy some books.B: He can’t meet her on Thursday because he has other appointments.C: He is willing to meet her on ThursdayD: He doesn’t want to meet her at all.3. W:I think we should give ourselves a day off. Why don’t we go for a picnic?M: It’s fun having some contact with the nature.Q: What does the man think of going for a picnic?A. He dislike the planB. He likes the plan.C, He is indifferent to the plan. D. He finds it not interesting.4. M: I need to call Mr. Clark in the Sydney office at ten their time. Do you know thetime difference?W: It’s two hours earlier in Sydney.Q: What time should the man place the call?A. At two o’clock.B. At eight o’clockC. At ten o’clock.D. At twelve o’clock.5. M: Today is Monday. Am I supposed to meet Linda tomorrow?W: No, sir. It’s the day after tomorrow.Q: What day is the man supposed to meet Linda?A: Monday. B. Tuesday.Conversation1Planning a visit to LondonWords and Expressionsdigital adj.数字的routine meeting 例会call in 来访make a note of sb.做笔记Useful Sentences1.Can you put me through to…,please?2.Can we make it…?3.Would the morning of next Friday suit you?4.That’s fine by me.5.I’d like to make an appointment to see…6.When do you think you could arrange the meeting?7.What is the most convenient time for you?8.There is nothing special on your schedule tomorrow morning.C. Wednesday.D. Thursday.Directions: Listen to the conversation and complete the following exercises. Jennifer: Good morning. Marketing Department, how can I help you?Frank: Hi, is that you, Jennifer? This is Frank Green.Jennifer: Oh, hello Frank. Nice to hear from you. How are you doing these days? Frank: I’m doing well. Listen. I’m coming to London in October and I’d like to call in to discuss the marketing of the digital camera SK36. Jennifer: Great. When are you planning to come?Frank: Well, I’m visiting someone in Paris on the 13thand 14th .I thought I’d fly to London on the evening of the 14th.Would the 15th be OK? Jennifer: Let me check my schedule. Right. Here we are. Er…yes! I’m free onthe 15th.Frank: Thursday, the 15th.would the morning suit you?Jennifer: Y es, that would be fine.Frank: Shall we say nine o’clock?Jennifer: Can we make it half past nine? The routine meetingfinishes at 9:00,just in case…Frank: Oh, yes. That’s fine by me. I’m seeing someone in theafternoon, and I can book my flight back to New Y ork for thatevening. But I’ll have to go to Sydney for a trade fair after theweekend. Well, nice talking to you, Jennifer. I ’ll see you on the15th at 9:30.Jennifer: See you then, bye.Section AChoose the answer to each of the following questions.1.What’s the purpose of Frank’s visit to London?A. Visiting colleagues.B. Inspecting business operation.C. Working on a marketing plan.D. Selling digital cameras.2. Where is Frank usually based?A. London.B. New Y orkC. ParisD. Sydney.3. On what day will Frank arrive in London?A. Friday.B. Thursday.C. Wednesday.D. Tuesday.4.How many nights does Frank plan to stay in London?A. Not mentioned.B. One.C. Two.D. Three.5.What will Jennifer being doing before her meeting with Frank in the morning?A. Attending a regular meeting.B. Meeting a client.C. Two.D. Nothing, she is free.Section BListen to conversations again and fill in the blanks with thewords you hear.Frank will visit someone in Paris on the 13th and 14th inOctober. He plans to call in Jennifer’s office in London todiscuss the marking of the digital camera SK36 on Thursdaythe 15th.After seeing someone in the afternoon the same day,he is leaving for New Y ork that evening.Conversation 2A Five-day VisitW ords and ExpressionsTentative adj.暂定的Itinerary n行程。
商务英语阅读教程 Unit 6
6-2
Comprehenadvisable to read this comprehension passage at least twice: the first time, to obtain an overall impression of the text, and then a second time to concentrate on the important details. Sometimes a third reading is necessary—to check items that cause difficulty. Now read the following text for the first time, at your normal speed, try to get a general
6-1
Professional Words & Expressions
net inventory current asset Master Budget cost of goods sold revenue liquidity expenditure finance (v.) current liabilities ratio budget creditor
6-1
Unit Introduction
Three relative texts and 9 tasks designed for you in this unit will provide you with some basic knowledge about the function of financial management and help you understand the components of the master budget or the budgeted income statement and the balance sheet. Check if you understand the following words and expressions, all of which are common in describing financial management and financial planning. If you are not sure what they mean, try Task 1 before looking up the dictionary.
物流职业英语unit 6
Ⅲ. Fill in the blanks by using the words or phrases given in the following box. delivery schedule raw retailers forecast flexible monitor updating revenue coordination 1. According to the weather _____________ , there will be a gale tomorrow. forecast 2. Furniture and carpet _____________ are among those reporting the sharpest annual retailers decline in sales. 3.We will focus on how to build an infrastructure that will help ensure _____________ of delivery quality products. 4. The company generates _____________ primarily by delivering online advertising. revenue 5.We import _____________ materials and energy and export mainly industrial products. raw 6. If we can know their frequency we will _____________ their talking. monitor 7. This is a critical question that we must answer together through consultation and _____________. coordination 8. He was back in the office, _____________ the work schedule on the computer. updating 9. Our plans need to be _____________ enough to cater for the needs of everyone. flexible 10. A tight _____________ schedule means we can’t delay any longer.
新编商务英语阅读教程练习参考答案
《新编商务英语阅读教程》（第二版）练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力（率）J5. 经济学A6. 市场失灵G7. 市场经济F8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分：宏观经济学与微观经济学。
宏观经济学着眼于经济全局——一幅宏观的画面。
在宏观经济学中，我们研究国家的政策目标，例如充分就业、抑制通货膨胀、经济增长等，而不考虑个人或者单个团体的利益和行为。
对宏观经济学的关注是为了从总体上认识并改善经济的运行。
微观经济学则关注宏观画面中的细节。
在微观经济学中，我们着眼于实际构成宏观经济的个人、厂商和政府机构。
我们感兴趣的是这些独立经济单位的行为。
他们的目标何在以有限资源实现目标的途径是什么如何对各种激励和机会做出反应宏观经济学主要关注，例如，总消费性支出对总产出、就业及物价的影响。
很少关注消费性支出及其决定因素的实际内涵。
相反，微观经济学关注的是个体消费者具体的支出决策及其影响因素（爱好、物价水平、收入状况）。
宏、微观经济学的区别还反映在关于企业投资的讨论中。
宏观经济学中，我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。
而微观经济学中，我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。
了解宏、微观经济学的区别并非难事。
在现实社会，宏观经济的表现有赖于微观行为，而微观行为又受宏观经济表现的影响。
因此，人们只有了解了所有经济活动的参与者的行为方式及其成因，才能充分了解整个经济的运作方式。
但是，就如你会开车而不懂发动机的构造原理那样，你能观察到经济运行方式但并不能完全解开其中奥秘。
在宏观经济学中我们注意到经济这部汽车在踩油门时加速，踩刹车时减速。
这就是我们在大多数情形下所需了解的一切。
然而，汽车总有出故障的时候。
商务英语阅读 unit 6-Text A
4. What benefits will Nokia gain from this transaction?
It will strengthen Nokia’s financial position and provide a solid basis for future investment in these three businesses.
2. Under what conditions will the transaction probably close?
It is subject tulatory approvals and other customary closing conditions.
Comprehensive Reading
Text : A
Notes
[14]capital structure：资本结构，指长期负债与权益（普通股、特别股、保留盈余） 的分配情况。最佳资本结构便是使股东财富最大或股价最大的资本结构，即使 公司资金成本最小的资本结构。
[15]dividend-payout ratio：股息支付率，又称股利分配率，是向股东分派的股息占 公司盈利的百分比。
Comprehensive Reading
Text : A
Investment decision is the most important of the three decisions when it comes to the creation of value. Capital investment[6] is the allocation of capital to investment proposals[7] whose benefits are to be realized in the future. Because the future benefits are not known with certainty, investment proposals necessarily involve risks. Consequently, they should be evaluated in relation to the firm’s expected return[8] and risk, for these are the factors that affect the firm’s valuation in the marketplace. Investment decision also involves how to reallocate capital when an asset no longer economically justifies the capital committed to it. In this case, the investment decision determines the total amount of assets held by the firm, the composition of these assets, and the business risk complexion perceived by capital suppliers.
物流管理英语Chapter6教案（五篇）
物流管理英语Chapter6教案（五篇）第一篇：物流管理英语Chapter 6教案Chapter 6Information Technology in a Supply Chain教学目的和要求：1、Understand the importance of information and information technology in a supply chain2、Know at a high level how the supply chain drivers use information3、Describe the various SC-related information technologies and information systems that have been developed over the past several decades4、Understand the major applications of supply chain information technology and the processes that they enable5、Discuss the impact of information technology on supply chain management in the future教学重点：1、The importance of information and information technology in a supply chain2、How the supply chain drivers use information3、The various SC-related information technologies and information systems that have been developed over the past several decades4、The major applications of supply chain information technology and the processes that they enable5、The impact of information technology on supply chain management in the future教学过程：1.New Words and Expressions2.The Role of IT in a Supply ChainInformation is a key supply chain driver because it serves as the glue that allows the other supply chain drivers to work together with the goal of creating an integrated, coordinated supply rmation is crucial to supply chain performance because it provides the foundation on which supply chain processes execute transactions and manages make decisions.IT consists of the hardware, software, and people throughout a supply chain that gather, analyze, and execute upon rmation is the key to the success of a supply chain because it enables management to make decisions over a broad scope that crosses both functions and rmation is a key ingredient not just at each stage of the supply chain, but also within each phase of supply chain decision making—from the strategic phase to the planning phase to the operational phase.1)FacilityDetermining the location, capacity, and schedules of a facility requires information on the trade-offs among efficiency and flexibility, demand, exchange rates, taxes, and so on.2)Inventory Setting optimal inventory policies requires information that includes demand patterns, costs of carrying inventory, costs of stocking out, and cost of ordering.3)TransportationDeciding on transportation networks, routings, modes, shipments vendors requires information including costs, customer locations, and shipment sizes to make good decisions.4)SourcingInformation on product margins, prices, quality, delivery lead times, and so on, are all important in making sourcing decisions.5)Pricing and revenue managementTe set pricing policies, one needs information on demand,both its volume and various customer segment’s willingness to pay, as well as many supply issues such as the product margin, lead time, and availability.3.Brief History of Information System ConnectivityThe development of SC information systems closely follows the inside-outside development approach.The development of these systems began with a very narrow focus on inventory and has gradually expanded to encompass other areas of the organization, progressively building on the structure of previous applications.Economic order quantity(EOQ)and reorder point(ROP)systems were followed by material requirements planning(MRP)systems, which helped determine when orders should be placed for various components to avoid stockouts and excess inventory.Distribution requirements planning(DRP)systems, which extended MRP thinking to the distribution network, helped determine the correct amount of products to produce as well as the correct locations to which to ship finished goods.These systems were followed by just-in-time(JIT), quick response(QR), continuous product replenishment(CPR), and efficient consumer response(ECR)systems that helped better match buyers’ demands with the production and delivery of suppliers.These systems naturally grew into other systems such as vendor-managed inventory(VMI), where organizations are responsible for managing the inventory levels of their customers.Customer relationship management(CRM)systems complemented these systems, helping companies track and analyze customer behavior.CRM systems also enabled managers to evaluate the effect of specific sales and marketing efforts.The term customer relationship management(CRM)encompasses all strategies,methodologies, tools, and other technology-based capabilities that help an enterprise organize and manage its customer relationships.The focus of CRM is on providing optimal value to customers through pre-sale interactions, sales processes, and post-sale interactions.4.The Supply Chain IT Framework From an enterprise’s perspective, all processes within its supply chain can be categorized into three main areas: processes focused downstream, processes focused internally, and processes focused upstream. Customer relationship management(CRM)Internal supply chain management(ISCM)Supplier relationship management(SRM)1)Customer Relationship ManagementThe CRM macro process consists of processes that take place between an enterprise and its customers downstream in the supply chain.The goal of the CRM macro process is to generate customer demand and facilitate transmission and tracking of orders.Weakness in this process results in demand being lost and a poor customer experience because orders are not processed and executed effectively. MarketingSellOrder managementCall/service center2)Internal Supply Chain ManagementISCM is focused on operations internal to the enterprise.ISCM includes all processes revolved in planning for and fulfilling a customer order. Strategic planningDemand planningSupply planningFulfillmentField service3)Supplier Relationship ManagementSRM includes those processes focused on the interaction between the enterprise and suppliers that are upstream in the supply chain.The major SRM processes are the design collaboration, sourcing, negotiation, buy, and supply collaboration processes.4)The Transaction Management Foundation5.Supply Chain IT in PracticeSelect an IT system that addresses the company’s key success factors.Every industry and even companies within an industry can have very different key success factors.By key success factors, we mean the two or three elements that really determine whether or not a company is going to be successful.It is important to select supply chain IT systems that are able to give a company an advantage in the areas most crucial to the success of the business. One way to help ensure success of IT projects is to design them so that they have incremental steps. Use IT systems to support decision making, not to make decisions.Think about the future.Although it is more difficult to make a decision about an IT system with the future in mind than the present, it is very important that managers include the future state of the business in the decision processes.6.The Future of IT in the Supply ChainMost likely to occur: SC executives expect an increased demand for on-line technical information, an increased integration role for the purchasing functions of organizations, the elimination of human intervention in the procurement-through-payables transaction process, an improvement in efficiencies as a result of Web-based systems, and the continued use ofInternet/Web-based links with suppliers. Least likely to occur: Based on what SC executives believe is unlikely to happen, we can draw the following conclusions:Web-based tools will not erode the leverage advantages of larger buyersIndustry-sponsored e-markets will not become primary sourcing toolsReverse auctions will not account for more than 20 percent of the spendNeutral e-markets are less likely to be utilized than industry sponsored e-marketplacesStrategic alliances/relationships will not become less important as a result of e-commerce1)ERP ⅡSC-wide information connectivity 2)E-MarketplacesOne unique application of the Internet has been the creation of e-marketplaces.In terms of SCM, e-marketplaces can add value by helping companies identify new resources of supply or new customers.They can also help facilitate transactions between buyers and suppliers by being mediator between the various parties.3)Radio frequency technologyRFID tags have the potential to deliver a completely new level of transparency to supply chains and their customers.4)Electronic on-line bidding events: the reverse auctionReverse auctions are when suppliers bid for a buyer’s business.These auctions result in a downward pressure on the price of the product or service being sold.Electronic reverse auctions are simply auctions that take place over the Internet or some other electronic technology.第二篇：-12-1-6英语演讲稿Chapter6Chapter6.Not allow precious moments of my life to slip through my fingersDuring one late and cold stormy night, it was raining cats and dogs.And two monkeys were getting drenched from head to toe.The elder of the two monkeys found a big leaf for them to hide under.The young monkey said through his chattering teeth, “I’m so cold and I’m going to freeze to death.” So they decided to build a nice warm house,.The next morning, when the rains had stopped, they both decided to postpone building the house until the next day.Because of the two monkeys procrastination, the house was never built.The monkeys’ laziness helped me realize my own bad habits and saying “ I can do it tomorrow” would only allow precious monuments of my life to slip through my fingers.Yesterday is history, tomorrow is a mystery, and today is the present, a gift to live life to the fullest with no regrets.参考译文：不要让时光从你的指尖划过在一个寒冷的傍晚，下着瓢泼大雨。
商务英语阅读教程3unit6课后句子翻译
商务英语阅读教程3unit6课后句子翻译第一篇：商务英语阅读教程3unit6课后句子翻译UNIT 6TEXT A成功的销售取决于你如何解决一些关键问题，这些包括：一个公司要生产什么，产品定价多少，如何将这些产品和服务送到消费者手中，如何向消费者介绍产品和服务顾客调查显示当他们选择供应商的时候，送货服务的好坏是其中一个最重要的标准一个组织所提供的服务的有形的展示必须证实顾客的猜想——金融服务产品需要在一个正式的场合提供给顾客，而提供儿童生日娱乐的公司则应该采用更加轻松的方式第二篇：商务英语阅读教程3unit5课后句子翻译Unit 5TEXT A德鲁克先生建议像女童子军那样的组织要和企业一样思考，尽管他们的宗旨是改变生活而非创造利润，他告诫她们，捐助者越来越依据结果而非动机去评判她们营销是一个很时髦的概念，销售经理成了营销副总裁，但是就算一个掘墓人被称为殡葬从业人员，他还是一个掘墓人，只不过丧葬费涨了一个组织内部会自我发展的东西只有混乱、摩擦和不良行为第三篇：商务英语阅读教程3unit7课后翻译答案UNIT 7TEXT A资不抵债和不良信贷率已接近历史记录，全国范围约6%的人不能按时偿还月供，自从FRED搜集数据以来第一次出现私房屋主的债务超过房子价格的情况。
大约九百万的私房屋主处于负资产，并且抵押贷款远高于房屋的市场价。
2最近一些年，逐渐扩大的贸易逆差拖累了美国输出的增长，现在贸易使美国经济逐渐走出了困境，在2007年的头几个月，出口增加和进口减少的结合使每年的GDP增长率增加了近1个百分点，但整体经济只增长了0.6个百分点3最关键的问题在于即使其他经济陷入衰退，是否出口仍能保持该水平，这取决于美国的低迷时期对削弱世界其他区域的增长有多大的影响，以及次贷危机对全球经济的影响有多深第四篇：商务英语阅读教程3unit8课后翻译答案UNIT 8TEXT A当人们刚开始在美国定居的年代，全国的零售形式的小贩背着商品到处兜售，18世纪末和19世纪初，在一些城市和主要定居点出现了普遍商店，以满足众多顾客和他们的不同需求如果商品在传统商店出售，零售商必须保证商店位置合适，安全方便，配备停车场，如果可能的话，还要有便捷的公共交通3顾客光顾零售商店的原因有很多，大多为了满足某样需求，有些顾客光顾商店是因为他是商店的忠实顾客，或者是为了通过购物经历来找人派遣孤独第五篇：商务英语写作课后翻译答案All staff and their family members are welcome.欢迎各位员工及家人参与。
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First,
transportation costs rose rapidly. Second, Production efficiency was reaching a peak. Third , a fundamental change in inventory philosophy. Fourth, product line Fifth, computer technology Sixth, the increased use of computers.
Thank you for your listening
simultaneously 同时 coordinate 使协调 apparent 显然的 deregulation 违反规定 common-carrier 共同承运人 long-established shipper 承运商，承运人 untouched 原样的
New words and expressions
Later
Logistics first appeared…..
Associated The
with the military.
branch of Art of War pertaining to the movement and supply of armies is called logistics.
Seventh,
the increased public concern for the recycling of products Eighth, large retailers and mass merchandisers
Exercises
Assignment
Preview Text B
What is the logistics
According
to CLM, logistics is the process of planning, implementing, and controlling the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption for the purpose of conforming to the customer requirements.
By Jack
New words and expressions
abound丰富，大量存在; 充满; logistics后勤; 物流; physical distribution 物资调运 materials management 材料管理 business logistics 企业物流 distribution engineering 运输工程 implement 实施，执行 military 军队
Why was logistics always neglect?
In
the early years of Industrial Revolution, the emphasis was on production.
in 1900s, the importance of sales began to be recognized by business. But still no attention was paid to logistics.
inventory philosophy 库存思想 product inventory 产品库存 sophisticated 完善的 proportion 比例 proliferated 激增 facilities 工具，设备 pinpoint 确定 n 针尖 bypass 忽视 due 预定
New words and expressions
pertain 关于 frustration 挫折 armor 装甲，装甲部队 ammunition 军火 surge 汹涌 recession 经济衰退 profit squeeze 利润压缩; 套取利润
New words and expressions