世界中心主义案例(国际市场营销)---Coca Cola Case
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Geocentric orientation
Case analysis:Coca-Cola
Group member:刘莹 庄佳 马晓珊 任珊 隋意
Contents
The Concept of Geocentrism
Coca-Cola Introduction
Products and Region Analysis
ingredients from fruits
Coca- Cola Introduction
Products and Region Analysis--special tastes
☼ Unique and secret formula ☼ respect traditions of its home country ☼ add up local factors
Business and Management Analysis
Business and Management Analysis
Workforce---Where are staff from?
Conclusion
Global Thoughts Global Strategy Global Workforce Internationalization and localization Strategy
Coke Zero & Most European Countries
Products and Region Analysis--Concrete Case
Power & Mexico，Brazil
Products and Region Analysis--Concrete Case
Minute Maid & Asia（China）
Think globally Act globally
THANK YOU！
advertisement----Slogan
China Can't beat that feeling
Japan: I feel cola
Italy:
Unique sensation
Business and Management Analysis
Key point: Highly Centralized and Unified Management
Business and Management Analysis
The Concept of Geocentrism
What is Geocentric Orientation represents a synthesis of ethnocentrism and polycentrism; It is a ‘worldview’ that sees similarities and differences in market and countries and seeks to create a global strategy that is fully responsive to local needs and wants.
Products and Region Analysis-Type of Products
Carbonated Drinks
百度文库
Juice & Milk Beverage
Energy Drink
Drinking Water
Products and Region Analysis--Concrete Case
Coca-Cola Introduction ------ Magic Liquid
1 3 2
what is Coca Cola It is the world‘s largest beverage distributors.
What is Coca?
spices from leaves
What is Cola
The subsidiary of a transnational company have their independent rights to make plans、 decisions and so on, but they must obey headquarters’ highest decision.
Case analysis:Coca-Cola
Group member:刘莹 庄佳 马晓珊 任珊 隋意
Contents
The Concept of Geocentrism
Coca-Cola Introduction
Products and Region Analysis
ingredients from fruits
Coca- Cola Introduction
Products and Region Analysis--special tastes
☼ Unique and secret formula ☼ respect traditions of its home country ☼ add up local factors
Business and Management Analysis
Business and Management Analysis
Workforce---Where are staff from?
Conclusion
Global Thoughts Global Strategy Global Workforce Internationalization and localization Strategy
Coke Zero & Most European Countries
Products and Region Analysis--Concrete Case
Power & Mexico，Brazil
Products and Region Analysis--Concrete Case
Minute Maid & Asia（China）
Think globally Act globally
THANK YOU！
advertisement----Slogan
China Can't beat that feeling
Japan: I feel cola
Italy:
Unique sensation
Business and Management Analysis
Key point: Highly Centralized and Unified Management
Business and Management Analysis
The Concept of Geocentrism
What is Geocentric Orientation represents a synthesis of ethnocentrism and polycentrism; It is a ‘worldview’ that sees similarities and differences in market and countries and seeks to create a global strategy that is fully responsive to local needs and wants.
Products and Region Analysis-Type of Products
Carbonated Drinks
百度文库
Juice & Milk Beverage
Energy Drink
Drinking Water
Products and Region Analysis--Concrete Case
Coca-Cola Introduction ------ Magic Liquid
1 3 2
what is Coca Cola It is the world‘s largest beverage distributors.
What is Coca?
spices from leaves
What is Cola
The subsidiary of a transnational company have their independent rights to make plans、 decisions and so on, but they must obey headquarters’ highest decision.