剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)
BEC商务英语(中级)口语模拟试卷4(题后含答案及解析)
BEC商务英语（中级）口语模拟试卷4(题后含答案及解析)题型有：1. INTERVIEW 2. MINI PRESENTATIONS 3. DISCUSSIONSECTION 1 INTERVIEW (ABOUT 3 MIN)1．In this part the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.正确答案：A. B: How do you do?I: How do you do? Sit down, please. A, would you give me some information about your education?A: I graduated from Beijing Foreign Studies University in 1997. My major was English. By the time of the graduation, I was awarded the Bachelor of Arts.I: B, how do you think global warming can be prevented?B: Well, I’m no expert on this, but I’ve heard quite a lot of such discussion from TV and other people’s talk. I think it was mainly caused by the waste gases exhausted from chemical factories and vehicles. It’s said the ice caps of the north and south poles will be melted and the sea level will be raised. As a result, some cities will disappear.I: What’s your opinion about it, A?A: Well, there’s no easy solution. As for as I know, global warming is caused by green-house effect which results from too much carbon dioxide in the air. I think the government should take measures to limit the number of cars and make efforts to develop public transportation system. Besides, we should try to replace fossil fuel with new, cleaner energy resources.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.2．In this part of the test you are asked to give a short talk on a business topic.You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.A. WHAT IS IMPORTANT WHEN...? MAINTAINING CUSTOMER INTEREST IN A COMPANY’S PRODUCTS —QUALITY GOODS AND AFTER-SALES SERVICE —FEEDBACKB. WHAT IS IMPORTANT WHEN...? CONSIDERING TRANSPORT MANAGEMENT —TIMING —COSTC. WHAT IS IMPORTANT WHEN...? HA VING A SUCCESSFUL INTERVIEW —CONFIDENCE —ABILITY正确答案：Interlocutor:—I’m going to give each of you a choice of 3 topics. I’d like you to choose one of the topics and give a short presentation on it for about a minute. You will have about a minute to prepare for this and you can make notes if you wish while you prepare. After you have finished your talk, your partner will askyou a question.—All right? Here are your topics.[Interlocutor hands each candidate a different topic card, and some paper and a pencil for notes]Interlocutor:—Choose one of the topics to talk about. You can make notes.[1 minute’s preparation time. Both candidates pre pare their talks at the same time, separately.]—All right now. Candidate Two, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when maintaining customer interest?[Candidate Two talks]As is known to all, it is important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers. First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible, it may provide some incentives to its old customers. All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market.Interlocutor:—Thank you. Now, Candidate One, please ask Candidate Two your question about his/her talk.[Candidate One asks question.]Apart from all those, should a company design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak?Candidate Two: A good question. Yes, we should at tract new customers as well as old customers.Interlocutor:—Thank you. All right. Now, Candidate One, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when considering transport management?[Candidate One talks]Any distribution of products from producers to wholesales or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability.This assessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribute are truck, rail, air, water, pipeline.Interlocutor:—Thank you. Thank you. Now, Candidate Two, please ask Candidate One your question about his/her talk.[Candidate Two asks question.]In terms of timing, cost and availability, which do you thin the most important is?Candidate One: Well. That depends. For example, if something urgent must be delivered on time, you have to disregard cost and availability.Interlocutor:—Thank you[Materials are collected.]SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.3．In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an ex ample of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic.For two candidates Company VisitorsA group ofbusiness people from a foreign trade delegation are visiting your company next month.You have been asked to help prepare a programme of activities for the visitors.Discuss the situation together, and decide:—what kinds of activities would be suitable for the visitors.—how to entertain the visitors outside working hours.For three candidates Company VisitorsA group of business people from a foreign trade delegation are visiting your company next month.You have been asked to help prepare a programme of activities for the visitors.Discuss the situation together, and decide:—what kinds of activities would be suitable for the visitors.—how to entertain the visitors outside working hours.—which company personnel the visitors should meet.正确答案：Interlocutor:—Now this part of the test you are going to discuss together.[Interlocutor points to the card showing the task while giving the instructions below.]Interlocutor:—You have 30 seconds to read the task carefully, and then 3 minutes to discuss and decide about it together. You should give reasons for your decisions and opinions. You don’t need to write any thing. Is that clear?[Interlocutor places the card in front of the candidates.]Interlocutor:—I’m just going to listen and then ask you to stop after 3 minutes. Please speak so that we can hear you.[Candidates have about 3 minutes to complete the task.]A: You know, ABC & Co. Ltd will have some people to visit our company next month.B: Yes, they’re going to arrive in Beijing on next Tuesday. 10 people altogether. 7 days.A: That’s right. They will decide whether to invest in our company after they finish the visit. So we should give them a good impression. Which hotel do you think we choose for them?B: How about Red Buds? You see, it’s in the down town area, close to the business center, and what’s more, easily accessible to highways.A: Yech. Sounds a good idea.B: What about entertainment?A: Er, let me see. On the first night of their arrival, we give a dinner for them. And we show them a round the company in the next five days. During the last two days, we take them to visit some places of interest. Such as, the Summer Palace, the Great Wall.B: I think it’s better to give each of delegates a gift. And we can give them some china.A: Yes, not bad.[Materials are collected.][The interlocutor asks one or more questions as appropriate, to extend the discussion.]Do you think what the most important thing is to persuade them to invest in your company? What’s your opinion, A?A: Well. Our company is well organised and running well. In addition, we have a long relationship with them. So I think we can make it. How about you, B?B: Yes see, the profits of our company is going up and the stock of our company is also rocketing. It’s a good deal for them.。
剑桥BEC真题中级第四辑口语解析汇报(Part 2 Mini Presentation
第四辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Planning a presentation●Audience●Equipment needed【思路点拨】主题要点原因Planning a presentation 已给要点Audience 听众Presentation style 演示的形式Equipment needed 需要的设备Smooth process of presentation演示过程流畅补充要点Researching the topic 对题目的研究Presentation quality 演示质量Presentation skills 演示技巧Presentation effect 演示效果【词汇&短语】农民工 migrant worker 被期望，被期待做某事 be expected to图表，曲线图 graph 相应的，转而 in turn术语 technical words 最后但并不是最不重要的last but not least准备行动，待命 stand by 备用的 spare【句型点击】●回到原话题To turn to the topic ….To get back to what I was saying…To go back to what you were saying about…●引起新话题About…. I think…That reminds me of…..Talking of…., I know…..【参考范例】When planning a presentation, speakers should first be clear about the composition of audience. The types of audience determine the techniques and languages they are going to use in the presentation. For example, if the speaker is faced with a group of migrant workers with poor educational background, he is supposed to use simple language with less graphs and technical words.Secondly, a good presentation depends on the support of equipment. Speakers must cooperate with the organizers to ensure that all needed equipment stands by and there should always be spare equipment in case anything goes wrong during the presentation. Meanwhile, the lighting and seating arrangement are to be fully prepared before the presentation.Moreover, to give a good presentation, the speaker is expected to have a thorough research on the topic.A good preparation will make the speaker confident of his performance, which in turn will arouse the audience’s enthusiasm. Last but not least, a knowledge person is not necessarily a good presenter, so in order to improve the quality of his presentation; the speaker must learn presentation skills and practice them. Topic B: WHAT IS IMPORTANT WHEN ……?Selecting an interpreter for a meeting with foreign clients●Experience●Reliability【思路点拨】主题要点原因Selecting an interpreter for a meeting with foreign clients 已给要点Experience 经验Work performance 工作表现Reliability 可信度Quality of work 工作质量补充要点Interpreter’s personality 口译员的性格Outcome of business 结果Interpreter’s qualifications 口译员的资格Eliminate unqualifiedapplicants去除不合格人员【词汇&短语】需要，要求 call for 正直；诚实 integrity积累 accumulate 忽视，未注意到 overlook环境，条件，情况 circumstance 核心 core结果 outcome 互动interaction准确的 accurate 咨询，协商consultation【句型点击】●常用礼貌打断语Can I ask a question?Can I interrupt for a moment?Just to change the subject for a moment, do you….?●概括性论述In most cases…..Generally speaking…On the wholeBy and large【参考范例】When selecting an interpreter for a meeting with foreign clients; to begin with, we must consider the related workexperience of the interpreter. Interpretation is a skilled job which calls for a great deal of practice.A good interpreter must have accumulated plenty of experience and known how to respond quickly under different circumstances.Reliability is another important factor when choosing an ideal interpreter because he is the bridge connecting the two sides. A good business outcome depends on his accurate and fluent interpretation. Meanwhile, his personal integrity of occupation shouldn’t be overlooked because he grasps some business secrets and has the chance to touch the core technology.In addition, the personality of an interpreter should also be taken into consideration when selecting one for a meeting with foreign clients. Good personality will smooth the communication and encourage the interaction of the both sides. To some extent, a good interpreter will affect the result of business consultation.Topic C: WHAT IS IMPORTANT WHEN ……?Introducing a new product range onto the market●Timing●Advance publicity【思路点拨】主题要点原因Introducing a new product range onto the market 已给要点Timing 时机Fate of the product range 产品周期Advance publicity 提前宣传Warming up the market市场预热补充要点Target customers 目标客户Followers of products 产品的跟随者Promotional events 促销活动Arouse customers enthusiasm激发顾客的热情【词汇&短语】产品系列 product range 结束，终结 terminate确保，担保 ensure 提前宣传 advance publicity在很大程度上 to a great extent 促销活动 promotional events不合时宜的 ill-timed 方向，定位 orientation【句型点击】●常用口头衔接语Well, the point I’m trying to make it is that…Well, what I am trying to say is that…And don’t forget…●常用开场白I’d like to begin by saying…I’d like to begin by raising the issue/question of….There are two points I’d like to make…【参考范例】When introducing a new product range onto the market, timing is the most important factor. A perfect timing can ensure the success of the product range to a great extent while an ill-timed launch will terminate the development of new products.Besides, advance publicity is very important in warming up the market and arousing people’s interest in the coming of new product range. Advanced publicity is usually conducted through advertisement campaign. Good advance publicity will make people wait anxiously for the new products. And when the products are finally on sale, they couldn’t wait to possess them. At the same time, the company should organize various promotional events to stimulated people’s enthusiasm still further.What’s more, to successfully introduce a new product range onto the market, the company should have a clear orientation of the potential customers, or in other words, the product range should have target customers. Nowadays, people like to show their personality over the things they use. So the fate of a new product range heavily depends on its followers or fans.第四辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to improve career prospects●Reading business articles●Learning a foreign language【思路点拨】主题要点原因Aiming to improve career prospects 已给要点Reading business articles阅读商务文章The latest business events 最新的商务事件Learning a foreign language Improve communication 有效的沟通学习一门外语补充要点Further education 继续教育Improved proficiency 提升熟练度Building an organic knowledge建立系统的知识体系Broadened horizon 扩展知识面【词汇&短语】职业规划 career prospect 保证 guarantee系统的organic 职业能力 proficiency开阔视野 broaden the horizon 语言能力 command of language【句型点击】Take… into account.Give you a clue of….….is becoming increasingly popular.….helps you step forward.【参考范例】When aiming to improve career prospects, I would take four factors into account, namely a good reading habit, a good command of foreign language, a further education and an organic frame of the world. To start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own position. Secondly, foreign language learning is becoming increasingly popular in companies because it guarantees effective communication with overseas business partners. Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon would enhance your professional skills.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding how to transport goods●Destination●Speed【思路点拨】主题要点原因Deciding how to transport goods 已给要点Destination 目的地Convenience 便利性Speed 速度Efficiency 效率补充要点Delivery and loading/ unloading发货和卸货Safety of the goods 保证货物安全Best offer 最佳报价Minimal cost 最低成本【词汇&短语】目的地 destination 运输中 in transit立即发货 prompt delivery 装货过程 loading process快递流通 fast turnover 最佳报价 best over【句型点击】In order to…With regard to…基于Other things being equal…同等条件下【参考范例】When you are deciding how to transport goods, the destination of the delivery is the prime element to be considered. For the sake of convenience, various means of transportation should be adopted with regard todifferent distance of the delivery. Furthermore, we can’t overlook speed. A more prompt delivery means a faster turnover. On the other hand, delivery and loading of the goods shouldn’t be neglected. If the goods are not taken care of. There could be damages either in transit or during the loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, The Company can suffer from a huge loss. And now it comes to the last point price, other things being equal, as long as the transport company can handle the items properly, we would definitely choose the one that grants us the best offer.Topic C: WHAT IS IMPORTANT WHEN ……?Purchasing new machinery●Level of automation●Maintenance requirement【思路点拨】主题要点原因Purchasing new machinery 已给要点Level of automation 自动化程度Save labour 节省人力Maintenance requirement 养护要求Save cost 节约成本补充要点Quality 质量Productivity 生产力Safety 安全Save trouble 减少问题【词汇&短语】生产线 the production line 付款条件 payment terms由电脑控制的 computerized 严格检查 strict inspection提高效率 raise efficiency 全自动的 fully automatic极具清楚 crystal clear 假设出来的情况 hypothetical case【句型点击】We should aware of…My interest is towards….If we don’t take this seriously…..【参考范例】When purchasing new machinery for production line, the level of the automation should be considered first. Just imagine how much labor it will save if the whole process is computerized and fully automatic, that is exactly the reason why we buy new machineries to save labor and raise efficiency. Moreover, we should be aware of the maintenance requirement of the machineries we bought. It should be stated crystal clear in the payment terms whether it is the responsibility of the buyer or the seller to get the maintenance covered. Furthermore, quality should be viewed before the purchase. The machinery has to pass strict inspection to guarantee qualified productions of goods. Finally, if I were in charge of the purchase, my interest will be towards safety. The visual of some worker getting caught in the blade of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypothetical case.第四辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Selecting a retail sales assistant●Previous experience●Appearance【思路点拨】主题要点原因Selecting a retail sales assistant 已给要点Previous experience 以往的经验Right of priority 优先权Appearance 仪表First impression 第一印象补充要点Communication skills 沟通能力Basic skills and qualities 基本技能和素质Customer contact 客户联系Future development 未来发展【词汇&短语】销售经理 sales manager 促进销售sales promotion推销潜力 sales potential 销售利润selling profit代理商Selling agent【句型点击】●表达现状We can’t ignore the fact that….No one can deny the fact….This phenomenon attracts people’s interest in…【参考范例】When selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experience, he or she may get a priority or privilege for the position, because as may other employers, I attach great importance to it for that matter.Secondly, I would pay attention to the personal appearance of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant.Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with customers is very important. It can help us to improve our achievements and make sure we have sustainable resources for the future development.Topic B: WHAT IS IMPORTANT WHEN ……?Contacting clients by telephone●Calling at the right time●Listening carefully【思路点拨】主题要点原因Contactingclients by telephone 已给要点Calling at the right time在合适的时间通话Be polite 礼貌待人Listening carefully认真聆听Be a good listener 善于聆听Respect your clients 尊重顾客补充要点Positive attitude 积极的态度Keep a harmonious relationship保持和谐的关系Details 细节问题Solve problems effectively 高效处理问题【词汇&短语】客户支持 clients support 打扰disturb可供利用的available 热情的enthusiastic 令人反感的annoying 时间把握timing 【句型点击】I am in the middle of…我正在忙着To put it in another way..….is the key point.One of the best ways to…. Is…..【参考范例】When contacting clients by telephone, we have to cover the whole range of business matter in a limited time, so we have to be very brief and efficient in every minute available. As a matter of a fact, we talk all day, but how to talk is obviously a somewhat neglected art.To be specific, firstly, you should make sure that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point. Secondly, when contacting clients by telephone you should listen carefully, because one of the best ways to show your respects to your clients is to become a good listener.Thirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to, such as do not hang up first. We often say that the details determine you will succeed or fail. Note that the details can help a lot to solve the problems effectively.Topic C: WHAT IS IMPORTANT WHEN ……?Managing change●Clear objectives●Communication【思路点拨】主题要点原因Managing change 已给要点Clear objectives 明确的目标Development 发展Communication 沟通Promote cooperation 提升合作补充要点Technology and qualified personnel 技术和人才Core competence 关键能力Creativity 创意Attraction 吸引力【词汇&短语】企业目标 business goal 蓝图 blueprint核心竞争力core competence 与时俱进keep pace with time大的市场份额The lion’s share【参考范例】In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight. In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of the enterprises and they are the software and hardware that drive the enterprise to work in a full speed. Without them, it is hard to keep pace with the time. The last but not the least, creativity is also important. Even a single innovative idea may be capable of helping an enterprise to take the lion’s share of the market.第四辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Considering setting up a staff canteen●Employee’s opinions●Cost to the company【思路点拨】主题要点原因Considering setting up astaffcanteen 已给要点Employees opinions 员工意见For the sake of their convenience方便员工Cost to the company 公司成本There can be other more economical options有更经济的选择补充要点Financial situations of the company公司经济状况Feasibility of the construction建设的可行性Location of the canteen 餐厅建址There should be space available for the canteen给餐厅留出空间【词汇&短语】至关重要的crucial 策略战术tactic能被利用的available 注意 be aware of….交换意见compare notes 或者alternatively长期预定long-tern reservation 可行性feasibility以员工为中心的employee-oriented 建筑，建造construction【句型点击】As far as…..concernedWith respect to….关于….To be specific 具体来说Be supposed to…. 应该……Conserve no effort to…不遗余力地【参考范例】With respect to setting up staff canteens, I suggest that we should be aware of the following four factors. To start with, employees’ opinions are supposed to play a crucial role. Undoubtedly, we should conserve no effort to meet the needs of the employees. We can benefit a lot from this employee-oriented tactic. To be specific, we can compare notes with employees from different departments, or, alternatively, we can make them vote for a decision.Secondly, the cost of the company deserves to be taken into consideration. If there can be other more economic options, why bother to build an extra canteen? I mean, if the company can make a long term reservation with a restaurant probably, it saves time and money.Thirdly, the financial situation tends to interfere in the decision making. If building a canteen is a better choice compared with ordering foods from restaurants in the long run, we still have to consider the expenses in building the canteen--------an undergoing construction is a big deal for the company anyway. Lastly, the location of the canteen is also quite important. If you want to build a canteen, there should be space available for it.Topic B: WHAT IS IMPORTANT WHEN ……?Working as a teacher●Sharing expertise●Deciding responsibilities【思路点拨】主题要点原因Working as a teacher 已给要点Sharing expertise 分享专长The prime concern of any teacher 、教师最关注的Deciding responsibility 明确职责Efficient team work 高效的团队合作补充要点Monitoring the students 督导学生Improved behavior pattern 改善行为模式Encouraging creative spirit 鼓励创新Make full use of the potentiality of thestudents深挖学生的潜力【词汇&短语】求助于 resort to 零碎的piecemeal处理tackle with 前提premise倾向于apt to 灵活的策略flexible policy指派assign 唤起情绪invoke有机的，整体的organic 同时simultaneously【句型点击】The prime concern is…首要考虑是..Given this premise…. 基于这样的前提Be expected to…被期待做某事，应该做某事【参考范例】When working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibility of his/her fellowman. In this case, it is better to tackle with the whole thing in an organic way rather than a piece meal basis. In other words, the person on the teaching position should be crystal clear of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed b the supervisor and simultaneously to invoke the creative spirit out of them. In this way, we can improve the behavior pattern of the students and make full of their potentialities.Topic C: WHAT IS IMPORTANT WHEN ……?Negotiating a contract with a customer●Customer needs●Available budget【思路点拨】主题要点原因Negotiating a contract with 已给要点Customer needs 客户需求The basis of the negotiation 谈判的基础a customer Available budget 可用预算资金Financial support 经济支持补充要点Long-term cooperation 长期合作Sustainable profit 可持续的获利Reasonable design of the contract 合同的合理设计A win-win outcome 促成双赢【词汇&短语】可持续的 sustainable 共同愿望common desire双赢win-win 建立贸易机会conclude business互惠互利mutual benefit 一致coincides with通力合作close cooperation 报价quotations最新商品价格目录表latest catalogues 履行合同observe the contract商业信誉commercial integrity 国际惯例international practices【句型点击】I have some comment on…..The products meet with great favor.How to precede with 怎样来进行How to put…. Into practice….【参考范例】If I am negotiating a contract with a customer, I will firstly take the customers’needs into consideration. The reason is very simple. It is the basis of the undergoing negotiation; we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussing and bargaining won’t make any sense. That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that.Besides the above mentioned points, long-term cooperation is also an essential element. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.。
剑桥商务英语中级真题4
剑桥商务英语中级真题4RE AD I N GPART O N E●L ook at the statements below and the article about meetings on the opposite page.●Which section (A, B, C or D) does each statement (1-7) refer to?●For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.●You will need to use some of these letters more than once.Business M ee t i n gsA. Many organisations are developing ways of minimising the time workers spend sitting in meetings in order to give them more hours working at their desks. They realise that reducing the number of meetings is problematic, but some are using a device called a Meeting Meter to determine how much money is wasted through the widespread practice of over-populated and time-inefficient meetings. A general meeting in a big company can cost ￡9000 an hour. Even staff in UK government departments have been told to make less elaborate presentations and to get through them more quickly.B. A solution has often been to take things at breakneck speed or abolish meetings altogether. Olivia Dacourt, CEO of a retail chain, makes a point of not letting anyone sit down in her meetings. 'We cover more material in a 15-minute meeting than you'd see in a two-hour sit-down meeting,' she says. She drills her employees to shout'pass' if they have no comment to make, thereby saving a hastily mumbled agreement with the previous speaker. In this way, her last staff meeting clocked in at six minutes.C. Website designer Barry Hare has gone so far as to charge his clients a meeting 'tax'. If they ask for a meeting, he doubles his design fee of ￡85 an hour. 'Everyone I talk to hates meetings, but they don't know what to do about them,' he says. 'Well, I've actually done something.' Similarly, at JP Products, managers have instigated a No Meetings Day every Friday. The scheme was devised by in-house industrial psychologist Ada Pearson after hearing employees joke about the need for a 'meeting-free day'.D. But abolishing meetings is not as simple as clearing them from your diary. At JP Products some workers have felt the need to get round the No Meetings Day directive by holding spontaneous 'huddles' and 'nice to knows' to update each other on progress. After her success in reducing the meetings quota, Pearson is under pressure from meeting-weary managers to implement days that are free of emails and telephone calls. But unfortunately she has other priorities-thanks to a lengthy meeting with the chief executive.1. a way of ensuring that meetings are less likely to take placeC2. the common situation of too many people attending meetingsA3. a way of ensuring communication can take place without breaking company rulesD4. a policy discouraging repetition of ideasB5. staff attitudes towards meetings resulting in action to reduce their frequencyC6. a policy of cutting down on the amount of detail given in long speechesA7. people who attend meetings requesting limitations on other forms of communicationDPART T W O●R ead the article below about professional headhunters.●C hoose the best sentence from the opposite page to fill each of the gaps.●For each gap (8-12), mark one letter (A-G) on your Answer Sheet.Professional headhunters are now key players in many kinds of r ec r u itme n t.But how do you gain their attention? Matthew Lynn i n v estig a tes.In the past, companies would use the services of headhunters to recruit principally at boardroom level. But these days, they are also responsible for filling a much wider range of middle management and specialist posts, and consequently, they have huge influence in the commercial world.（0）(G) The first is that economic expansion has, in many countries, left the labour market tight. In a number of industries, and in growth sectors such as technology and media, there is now a severe shortage of skilled and talented people. This has forced companies to go out and look for the staff they need and not wait for them to arrive at the door. The second reason is that companies are now critically dependent on the skills and knowledge of their key people. They are very aware that having the right staff may determine their survival in a competitive marketplace. 1So, how do you make sure you get noticed by the headhunters? In the days when jobs were mainly advertised in newspapers, you could search the appointment pages and apply for anything that interested you. 2 Unless you are in contact with them, it is unlikely you will even be considered for a post.Most headhunters will devote time and energy to tracking down talented people in large organisations. 3 So, while it would be nice to think the headhunters will find you, in fact, you often have to find them. 'Executives must be proactive in the search process by building on current skills, being fully prepared for interviews and by keeping CVs up to date" says Julia Fernandez, manager of PB Executive Search.It is also important that you set time aside to talk to headhunters. At some point, you may be contacted by a headhunter to recommend someone in a related field or provide a reference for someone you have dealt with professionally. If you simply deal with the enquiry as quickly as possible, you may be failing to exploit the potential benefit to yourself. 4 Fernandez advises that, 'All contact with headhunters is potentially useful, and you should have one or two headhunters that you know personally and make a point of keeping in touch with.5 Make sure that the people around you will always be motivated to say something positive about you if approached. Your potential employers are watching you constantly.'A. But it is hard for them to establish contact unless these skilled individuals have been brought to their attention.B. They are consequently a lot more willing to turn to headhunters than in the past.C. Moreover, headhunters are all in the business of having as big a network as possible and working it to their advantage.D. In addition, the fact that headhunters are always looking for talent means that great care needs to be taken with the image you project in the workplace.E. Now, it is only junior or unskilled jobs that are filled this way; most of the best jobs are filled by headhunters.F. Not making the most of such an approach would definitely be a mistake.G. There are two reasons for this growing use of headhunters.1.B2.E3.A4.F5.DPART THREE●R ead the article below about Marc Hooper, CEO of the confectionery group Spartan Ketley, and the questionsMarc Hooper, CEO of Spartan K e t leyMarc Hooper, not long promoted to CEO of confectionery giant Spartan Ketley (SK), is very different from his predecessors. He is a corporate lawyer by training, and his background has clearly shaped his management style. He was taught that no work should go unchecked and that no statement can go out without everything, being fully defined. 'The legal world teaches you to think in a synthetic way, to take contrasting ideas and thread them together to form a strategy.' Hooper, with little marketing experience, was not at the top of market observers' lists for the job. But here he is, just over a year into the role and seemingly on top of things.Educated at Harvard University, Hooper started his career with well-known New York consultants Cox & Leight (C&L), and became a specialist in mergers and acquisitions. 'It was a tremendous training ground and I could have stayed in mergers and acquisitions-I found the work interesting.' But another opportunity presented itself: SK offered him a job as general advisor. Hooper knew SK well because C&L was its main New York consultancy firm and Hooper looked after its account.Hooper liked SK and when they came calling, several factors weighed on his mind. 'I admired SK and thought it would be a great place to work. C&L had told me I was only five years through a ten-year journey to become a partner. Also, for three years in a row my pay at C&.L had stayed the same. Finally, I was working very long hours in a large, impersonal office and it seemed like an intelligent lifestyle decision to take a job with a different company.'Hooper became established at SK, and soon felt ready for a higher position, but was told that no one could get on at SK unless they had been in sales and marketing. 'I had to make a move,' says Hooper. 'I took a risk; I became head of marketing in Europe.' In fact this was a sideways move-not for more money but to add to his knowledge and to further his career. The first challenge was that he found himself in charge of 25 bright young marketing people. 'I had to work hard to keep up,' he admits.Throughout, he has remained focused, his eye always on the main prize. His elevation to CEO, he says, is proof of SK's inclusiveness. 'We are always open to people with fresh ideas. As CEO I support anyone who is willing to take a chance and who wants to stretch themselves. If you are keen to develop and prove you can succeed, this company will provide the challenge you need.' And in line with this philosophy, Hooper is not an autocratic leader: his style is to consult, to seek advice, then to act.SK has grown quickly, mostly by acquisition. Hooper sits at the head of an empire that employs 50,000 people in 130 factories. His chief mission is to reduce waste in the company, to bring down costs, and to produce funds to reinvest-all the time keeping ahead of competitors. 'We must generate growth on a consistent basis. We've also got to generate more cash for investment in marketing.' The latest development, the purchase of a chocolate manufacturer for $42 billion-a deal managed by Hooper-has made it one of the largest confectionery groups in the world.1. The choice of Marc Hooper as Spartan Ketley's CEO was surprising becauseA.he knew more about law than marketing.B.hehad little experience of strategic planning. C.hehad been with the company for a short time.D.he intended to take the company in a different direction.A2. What does Hooper say about his first job?A.He regarded the job as a means to a more interesting career.B.He gained useful skills while he was with the company.C.He found that his education prepared him well for the job.D.He enjoyed working for such a prestigious company.B3. One of the reasons for Hooper leaving Cox and Leight wasA.he had no chance of becoming a partner.B.he was not happy with the working conditions.B4. After some time at Spartan Ketley, Hooper changed departments becauseA.he did not find his current job financially rewarding enough.B.he wanted to have experience of working in Europe.C.it was an opportunity to work with young people.D.it improved his chances of promotion.D5. Hooper says that his policy as CEO is toA.develop a sense of competition within his workforce.B.train people to become proficient in a wide range of skills.C.hire staff who are not afraid to make important decisions.D.encourage employees to be innovative in their approach to work.D6. What does Hooper see as his main future task as CEO of Spartan Ketley?A.to bring greater diversity to the marketing of new productsB.toincrease the size of the company by acquiring a competitor C.tofacilitate investment by improving the company's efficiencyD.to investigate the possibility of diversifying into other manufacturing sectorsCPART F O U R●R ead the article below about a company that sells household products.●C hoose the best word to fill each gap from A, B, C or D on the opposite page.●For each question (19-33), mark one letter (A, B, C or D) on your Answer Sheet.DA C's Margins Hit in Battle of the B r a nd sIn a surprise trading statement, DAC Household Products yesterday gave warning of lower margins and weak profits growth. Shares in the company slumped by 22p to 459p after DAC said that its forecast of double-digit earnings growth in 2009 had been 1 to low single digits. The company 2 that it had failed to spend enough on promoting its own brands and conceded that its market share in India was under assault from 3 discounting by various competitors. Its major rival, KC Products, is offering big price discounts to attract consumers from DAC brands, which have traditionally 4 the household products sector. DAC also predicted a downturn in consumer 5 and strong price competition in Europe, and signalled that it was making 6 for an expensive brands battle.DAC's chairman, David Chan, said that sales volumes had behaved as predicted, but that waves of discounting and store promotions from rivals had adversely 7 price forecasts. As a 8 the company now needed to increase investment in advertising and introduce keener pricing.DAC had until 9 sought to increase revenue growth at the same time as improving profit margins. However, Chan confirmed that margins would be 10 as DAC increased spending on advertising and promotion to 11 those products under attack from competing brands. This commitment means 12 the long-term health of the business ahead of the 13 of short-term financial targets,' he said.Rudy Mitcham, DAC's finance director, said that the company's recent cost-cutting programme would be 14 to help finance the increased spending, although he declined to reveal the 15 amount of money it would invest in additional advertising and promotion.1.A.diminishedD2.A.admittedB.expressedmunicatedD.confidedA3.A.sternB.heavyC.harshD.stiffB4.A.directedernedC.dominatedD.ruledC5.A.assuranceB.confidenceC.beliefD.convictionB6.A.actionsB.measuresC.preparationsD.stepsC7.A.touchedB.affectedC.changedD.impactedB8.C.reactionD.development B9.A.presentlyB.formerlyC.previouslyD.recentlyD10.A.sacrificedB.ruinedC.surrenderedD.destroyedA11.A.maintainB.supportC.holdD.encourage B12.A.fixingB.settingC.puttingD.bringingC13.A.performanceB.achievementpletionD.production B14.A.hurriedB.advancedC.forwardedD.accelerated DA.exactB.correctC.accurateD.definiteAPART F I V E●R ead the text below about a company's approach to social responsibility.●In most of the lines (34-45), there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.●If a line is correct, write CORRECT on your Answer Sheet.●If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.●T he exercise begins with two examples (0 and 00).Elco and social r es p o n si b ili t y0 Elco is a leading electrical retailer based in France. The company has been involved in00 issues of social responsibility for many years and has always aimed to achieve as a1 positive social impact while tackling the environmental issues are raised by electrical2 retailing. As a consequence, Elco has been an integrated approach to social and environmental3 issues and is particularly involved it in community schemes and recycling projects. As4 part of this commitment, Elco helps to run like a two-year programme that trains5 people with learning difficulties to make repair domestic electrical appliances. These6 appliances are collected by Elco from customers' homes so when new products are7 delivered. About 10% of them are suitable for repair, leaving the other 90% to be dismantled8 and sold them for appropriate industrial treatment. The repaired appliances are then sold on9 the second-hand market at a low price and with a one-year guarantee. Elco is also10 currently working to reduce in the impact its own transport system has on the11 environment. Drivers attend training sessions, which offered in partnership with car suppliers12 and transport companies, to learn from how to drive in a way that respects the environment.1.ARE2.BEEN3.IT4.LIKE5.MAKE6.SO7.CORRECTTHEM9.CORRECT10.IN11.WHICH12.FROMWR I T I N GPART O N E1. ●T he multinational company you work for is arranging its annual conference for Human Resources managers.●Write an email to the company's Human Resources managers:●i nforming them of the date of the conference●explaining why it is important for them to attend●s aying what they must do if they would like to make a presentation.●Write 40-50 words.Sample ASample B[解析] Sample AScales Mark C o mm e n t a r yContent 5 All content is relevant to the task and the target reader would be fully informed.Communicative Achievement 3Uses email conventions to hold the reader's attention. The register and toneare appropriate for an email (I'd like to inform you...) . The text communicates straightforward ideas to the target reader.Organisation 3 The email is well-organised using a variety of organisational features, e.g. linking words (because) and pronominal referencing (please show it ) .Language 4 Uses a range of vocabulary (take place; recruitment) and both simple and complex grammatical forms (If you prepare...please...) . Errors are minimal (in the type of PP T) .Sample BScales Mark C o mm e n t a r yThe second content element has to be inferred. The third content element is Content 2Communicative Achievement 3unclear and the target reader would be only partially informed (Wish every m a n a ge can make a presentation on time) .Uses email conventions to hold the reader's attention and communicatestraightforward ideas (the annual conference will be held...) .Organisation 3 The text is well-organised and coherent.Uses some everyday business vocabulary (training courses) and some complexLanguage 2 grammatical forms (I would like to inform you that; you must offer) . Errors are noticeable but meaning can still be determined (new staffs; please noted; every manage) .PART T W O1. ●T he international retail company you work for is concerned about the performance of its New York store. Your line manager has asked you to write a proposal making recommendations for the store's future.●L ook at the information below, on which you have already made some handwritten notes.●T hen, using all your handwritten notes, write your p r o p os a l.●Write 120-140 words.The New York store is in a v e ry good locat ion.but if i tsperformanc e doesn't i mprove,we may have to c l ose it.Please make some recomm e ndat ionsaspects of performance:• high cost of running store• unhappy staff-+-------------!...{• fal l ing sales •SampleCProposal: ''New York store"After reviewing the activi ties o f our NY store, some measureB seem to be necessary to im prove the performa nce of th e s tore and keep it open:first of all, we s ho uld cut t he cost of runn in g the s to re by opt i mising thelogis t i cs of the s to r e.Additiona ll y,the store mana ge r shou ld be rep lace d and some team b uildin gactivit i es shou ld be conducted be cau s e t h e staff is very u nh appy with th ep resen t management.in o rder to r ise sal es a gain,we s h ould in vest on the one h a n d i n someadve r t ising and on t he o ther hand i n a new store des i gn.Thi s mig h ta l so imp rove t he p oor sto re image.A ll me asu r es should start a s soon as possible be c ause o th e rw ise we may hav e toclose t h i s very good locat ed store.SampleD[解析] Sample CScales Mark C o mm e n t a r yContent 5 All content is relevant and expanded where appropriate. The target reader would be fully informed.CommunicativeAchievement5 Organisation 5Language 5 Sample D The format, tone and register are all appropriate to the conventions of a proposal (After reviewing; All measures should start) and would have a positive effect on the target reader.The proposal is well-organised and coherent, with effective use of a variety of organisational features, including bullet points and cohesive devices, e.g. linkers (First of all; Additionally; on the one hand.., on the other hand) and referencing (keep it open; This might...).The proposal uses a good range of grammatical structures and vocabulary (optimising the logistics; team building activities should be conducted; othe r w ise we may have to...) . Errors are minimal and do not impede communication (to r ise sales; this very good located sto r e).Scales Mark C o mm e n t a r yContent 4 All the content is relevant and the target reader would be informed but some of the content is not fully expanded e.g. content element 5.Communicative Achievement3 Organisation 3 Language 3 Generally uses the conventions of a proposal effectively to hold the reader's attention, although there are some inconsistencies in register (but it doesn't m a tte r; and that's all) .The proposal is well-organised with a range of linking words (Therefore; Secondly) and use of pronouns to avoid repetition (the New Y o r k store... It has some troubles) .Uses a range of lexis and structures (the biggest issue; we should build a lively atmosphere) . There are a number of errors (has some troubles; of running store; let green plants all around) but these do not impede communication.L I S TE N I N GPART O N E●You will hear three telephone conversations or messages.●Write one or two wo r d s or a number in the numbered spaces on the notes or forms below.●Aft er you have listened once, replay each recording.Conversation O n e●L ook at the note below.●You will hear a man leaving a message about deliveries for one of his company's suppliers.1.WARE(-)HOUSE (GATE)[听力原文]Good morning. This is Gupta Ramesh from Morgan and Turnbull. We've been having a few security problems lately, so we've reviewed our delivery arrangements. First of all, until further notice, drivers should use the warehouse gate instead of the main factory gate. That's the one in Station Road.A second point I want to discuss is-as you have heard-we're issuing IDs to replace the general permits drivers are using at the moment. We're sending couriers with them tomorrow morning. They should be placed on the inside of the windscreen to activate the sensor in the gate. It's very important they don't forget to do it because after this week there'll only be automatic access to the yard-we're putting a stop to manual access. And finally-this is a safety measure to reduce vehicle movement in the yard-in future drivers should proceed to the parking area before checking in at reception. I hope this is all clear. Please call me if you have any problem. Bye.2.(SECURITY) IDS/ID (CARD(S))3.MANUAL4.PARKING AREAConversation T wo●L ook at the form below.●You will hear a woman phoning an architect to discuss a problem with a building project.1.AIR(-)CONDITIONING[听力原文]Man: Hello, Frank Bauer speaking.Woman: Hello this is Antonia Radford from Speedlink. I'm phoning about a problem with our extension project at the factory.Man: Ah. I thought everything was on schedule...Woman: So did I, until today. I called the site foreman because the air conditioning was due to be put in this week, but the subcontractors weren't there. They'd left a message that everything was on hold.Man: What reason did they give?Woman: I thought it'd be a transport delay because the system's coming from the States. Apparently though, there's a hold up at the supplier's end, a quality control issue at the plant, actually.Man: I see.Woman: Now, as you know, the rest of the construction work is more or less finished, but we can't start the assembly line until this system is operational for health and safety reasons. We were due to begin production next week...Man: Right. That's why we drew up a contract that allowed you to claim compensation in these circumstances. Woman: Absolutely. So could you please inform the building company we will be expecting that for each day's further delay.2.(THE) QUALITY (CONTROL)3.ASSEMBLY LINE4.COMPENSATIONConversation T h r ee●L ook at the notes below.●You will hear a woman giving feedback to a colleague on his presentation at a conference.1.CASE STUDY[听力原文]Woman: Hello John, it's Kim. You wanted some advice about your presentation.Man: Please. That's the first time I've given it and I'm repeating it next month.Woman: Well, the introduction was clear and you finished on time without appearing hurried. The case study you analysed seemed a bit long though.Man: You're right. I'll cut it a bit.Woman: Now the slides-you had the right amount. Personally, I'd use a larger font though-it helps in a big hall. But the graphs made your point well.Man: Good. I worked hard at those.Woman: Another tip-you didn't turn your back on the audience-but be careful not to block their view of the screen-it's frustrating if they can't see what the presenter's referring to.Man: I was so nervous.Woman: You didn't sound it. You spoke very clearly. Think about your body language though. You don't want to stand absolutely still, but avoid too much movement if you can.Man: That's really helpful.Woman: You're welcome.2.FONT3.SCREEN4.(BODY) MOVEMENTPART T W OSection O n e●You will hear five short recordings. Five people are explaining why they rejected a candidate for a job.●For each recording, decide why the speaker rejected the candidate.●Write one letter (A-H) next to the number of the recording.●Do not use any letter more than once.●Aft er you have listened once, replay the recording.A. lack of relevant experienceB. poor leadership skillsC. lack of motivationD. lack of long-term commitmentE. too independentF. lack of formal qualificationsG. poor communication skillsH. poor references1.E [听力原文]I thought he was a very interesting candidate with wide experience who would probably work effectively, despite not having been to university. However, this job requires someone who can work closely with colleagues, and I'm not quite sure he'd be the team-player we want. Although, he's got possible leadership qualities, I thinkhe'd be better in a job where he can make his own decisions, and that's not what we want for this position.2.A[听力原文]Well, she showed a lot of enthusiasm and ambition, and I liked the way she presented herself and expressed her ideas. Because she'd be working with young people, her youth would be an advantage. However, that's not enough for this job which needs someone who's already worked in the industry, so the fact that she hasn't goes against her. She'd probably be the ideal candidate in a few years' time once she's got the right track record.3.G[听力原文]She was a difficult person to interview, although once she got going her answers were very interesting. But in this business, we need young people who can express themselves assertively and clearly. It's a pity, because her background is very suitable-especially her ability to work alone and her qualifications. The salary we're offering was also very acceptable to her, but I don't believe she would be very good in face-to-face situations.4.D[听力原文]He's certainly got the determination to succeed. He's definitely very experienced in the field, and the MBA would have been an added bonus. He's very keen to get to the top of his profession, so I don't think he'd be content staying in one job for any length of time, and that could be a problem for us. If he aims to reach the top by the time he's thirty, he'll need experience of several companies.5.C[听力原文]He was a strange candidate. Lots of experience in the industry according to his CV, although he hadn't got a degree, which is surprising considering the positions he's held before. And he's hoping to lead a team, but I don't think he showed enough determination or interest to work without supervision. He said he wants to leave his current job because he's bored there.Section T wo●You will hear another five recordings. Five people are giving their opinion about the annual performance review process in their companies.●For each recording, decide what the speaker thought about the performance review process.●Write one letter (A-H) next to the number of the recording.●Do not use any letter more than once.●Aft er you have listened once, replay the recording.A. It was useful for increasing output.B. It helped me to make a difficult decision.C. I used it to improve my career prospects.D. It increased my confidence.E. It was an opportunity to speak my mind.F. It was effective because it was short.G. I used it to collect valuable data for future use.H. It was a chance to exchange ideas.。
剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)
剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)第四辑Test 1Selling old stockThe manufacturing company you work for needs to make space in its warehouse to stock its new products. The company would like to sell off end-of-range products at discounted prices.You have been asked to make recommendations.Discuss the situation together and decide:●How much discount should be offered●Whether to offer the same discount on all products●How customers could be informed of the discounts.库存积压品处理你所在的制造公司要清理仓库以便储存新产品。
公司想把已停产的尾货打折处理掉。
公司要求你们对此提出建议。
你们一起讨论当前的状况，并决定：●应该提供多大幅度的折扣●是否对所有的产品采取同样的折扣●如何通知客户这次的打折活动【思路点拨】主题讨论要点讨论结果原因Selli ng old Discountrate50% discount Big sale time of theyear; stock and out offashionSame/differe nt discount on all products Same discount Easy to catchattention;Easy to followstockWays of informing customers of the discounts Distribution ofleaflets;Emailingcustomers;Publishing newson-lineLow cost;Direct contact withcustomers【词汇&短语】整理，选出sort out 区分，区别differentiate 仓库warehouse 广告费用advertising rate 配饰accessory 亏本at a loss过时out of fashion 替换物alternative有吸引力appeal 传单，散页印刷品leaflet 营造空间make space 社区community有道理，所言极是have a point 几乎，实际地practically 【句型点击】常用否定句小结Little remains to be said. 简直没什么可说的了I don’t wholly agree. 我并不完全同意It simply will not do. 那是绝对不行的I never thought of it, let alone did I do it. 我想都没想到它，更别说去做了【参考范例】A: Now, we have to work out a plan to deal with the old stock which has been just sorted out from our warehouse. We don’t have much time left; because the new products are suppose to arrive in early next month.B: So we have two weeks left and we must hurry up.C: Most our stocks are clothes and accessories, and they have gone out of fashion.B: Yes, fashions changes quickly. So, to appeal our customers, we must offer great discount for our stock. How much discount would be appropriate?A: What do you think to a 50% discount? It’s Christmas season, a big sale time, discount is everywhere, so we must offer bigger discount than usual.B: Yes, I agree with you. The most important thing at this time is to sell off the stock and make space for our new products. C: You two have a point here. Anyway, our products are end-of-range and need to be cleared out soon. But I am wondering whether we will offer the same discount on allproducts?A: I prefer the same discount because people nowadays don’t like to bother themselves with calculating and differentiating. They are attracted by a 50% discount. And if they find our products are actually offered with different discounts, they would feel being cheated.B: Yes, I feel the same way. 50% discount is easy to catch attention and easy to handle. We don’t want to get our sales staff confused, do we?A: All right then, 50% discount for all our stock. Now let’s move onto our last term. How can we inform our customers the clearance sale?C: There are many ways to inform our customers. For example, we can advertise our sale on TV, radio and newspapers.B: I don’t think we have time for that, you know, there are just two weeks left, and it takes at least a week to contact the concerned department s to have our advertisement finally put on media. Then just a week left. I’m really not sure how much effect it will have on customers.A: Absolutely. And the advertising rates are high. I don’t think we can afford that. Our stock is already sold at a loss.C: Yeah, what you said is true.A: There’s an alternative, we can print leaflets and distribute them on the street and in the communities. In this way we can attract a lot of people’s attention at a low cost.C: Good idea, and we may also send emails to our customers or publish the news of our sale on line, and it’s particular free!B: Wonderful! It seems everything has been work out for selling our old stock.第四辑Test 2Promoting a new modelThe car manufacturer you work for plans to produce a new model and to target consumers between 18 and 25 years old. You have been asked to make suggestions for promoting the car.Discuss the situation together, and decide:●Which features of a car might be important to the target group●How an advertising campaign could present the car●Where you could advertise the car推出新款车你所在的汽车生产厂计划推出一款新车，并将目标人群定为18岁到25岁的顾客群。
BEC中级真题解析第四辑T1P3
PART THREE Questions 13-18Read the article below about changing attitudes to creativity in the workplace, and the questions on the opposite page.For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet.CREATIVITY IN THE WORKPLACENowadays, many UK companies are striving to be more creative. But according to a recent survey of senior managers, the lack of a can-do mentality amongst employees and an aversion to risk is hindering British business. Many think there is too much focus on delivering results quickly, which leaves insufficient time to think creatively. Some complain that a lack of coherent vision on creativity prevents their organisation from being more innovative.Yet while senior managers may regret the lack of creativity, they must take much of the blame for creating the situation. Until recently, successive generations of management ignored innovative ideas from employees. Indeed, new ways of thinking were often regarded as an unwanted distraction, and original thinkers received little support. Despite the fact that many organisations are now taking steps to reorient the business culture to promote creativity, it is not surprising, given this background, that a creative environment is hard to establish.Another related issue is raised by Katrina Murray, a partner in a management consultancy: 'While many senior managers still complain about the lack of support for creativity in their organisations, they also fail to appreciate the contribution that they themselves can make. In some companies, there is a perception that only managers at board level can influence the company culture.' Murray feels that such organisations are unlikely to change. For her, 'creative organisations are made up of individuals who believe they can dictate their own future. Companies need to be able to spot these individuals and gently encourage them to lead the way.'It is also necessary for senior managers to reexamine their role. According to Alex Sadowski, an American professor of management science,'promoting creativity means re-evaluating most of what we know about management. It means organisations must be prepared to invest in ideas without being sure of the return on that investment.' Katrina Murray agrees with this view. 'Businesses are expert at the measured approach, which involves analysis and risk avoidance. But there is another approach, which involves intuition and not always looking at the bottom line. What is hard is establishing a working environment in which both these approaches can function simultaneously.'Nevertheless, there are some pleasing indicators of progress in this area. Many of the senior managers interviewed in the survey say their organisations have adopted a number of strategies to encourage individuals to channel their creativity. Among these are giving open and honest feedback, allowing employees the freedom to measure their performance against more flexible goals, and higher toleration levels of failure. Senior managers also recognise that the way an organisation is led and managed is critical to building a creative environment and that theythemselves have an important role to play.But there are some experts who believe an even more fundamental change is needed. Tom Robertson, a professor of creative education, believes that the lack of creativity in companies is a problem that originated in schools and universities. The solution, he says, lies in more enlightened educational policies. 'There are already signs of this, but creativity is still concentrated in certain sectors, such as pharmaceuticals, advertising and the media. These sectors have always valued creativity, but the real challenge will be to shift some of these sectors' practices into more traditional manufacturing and service companies.'13 Many senior managers feel that organisations have difficulties innovating because ofA a poor level of skills among employees.B an emphasis on rapid achievement.C an increased risk associated with change.D an insistence on a standard company philosophy.14 According to the writer, many organisations today areA finding it easier to introduce a creative approach.B having problems understanding innovation as a concept.C actively developing the conditions for a creative approach.D resisting innovative staff suggestions.15 In the third paragraph, Katrina Murray expresses the view thatA top management must dictate the pace of change.B some employees lack a commitment to change.C most organisations are incapable of bringing about effective change.D some senior managers underestimate the role they can play in achieving change.16 Alex Sadowski and Katrina Murray agree that to be truly innovative, organisations mustA invest in the right managers.B place less emphasis on financial considerations.C have a double focus to their policies.D adopt an approach with clearly defined stages.17 According to the survey, which of the following strategies has been introduced to encourage creativity?A a greater acceptance of errorB financial rewards for higher levels of creativityC the introduction of specific performance targetsD the promotion of creative individuals to senior posts18 Tom Robertson believes that, in the future, it will be difficult to achieveA an educational system that encourages creativity.B a combination of practices that promote creativity.C the spread of creativity to a range of businesses.D a greater respect for creativity in pharmaceutical companies.这篇名为《工作场所的创造力》的文章，分为六段。
“历年BEC中级真题阅读精讲”系列之十三：第四辑T3P3 劝的艺术
人邮第四辑真题TEST 3 READING PART 3THE ART OF PERSUASION'Let me send you our brochure' is probably the most commonly used phrase in business. But all too often, it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, 'Who will the brochure be sent to?' 'What do we want to achieve with it?' The truth is that a brochure has usually been produced for no other reason than that the competition has one.However, with a little research, it often transpires that what the client wants is a mixture: part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely found. Having said that, the budget is likely to be finite. There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these. The other requirements will have to be met in a different way. After all, introducing the company's product range to new customers by mail is a different task from selling a new season's collection to existing customers.The second task is to get the content right. In 95 per cent of cases, a company will hire a designer to oversee the layout, so the final product looks stylish, interesting and professional; but they don't get a copywriter or someone with the right expertise to produce the text, or at least tidy it up - and this shows. A bigger failing is to produce a brochure that is not customer focused. Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from you.Instead, thousands of brochures start with a history lesson, 'Founded in 1987, we have been selling our products .. I can assure you that customers are never going to say to themselves, 'They've been around for 20 years - I'll buy from them.' It's not how long you've been in business that counts, it's what you've done in that time.The important point to get across at the beginning is that you have a good track record. Once this has been established, the rest of the brochure should aim to convince customers that your products are the best on the market.It is helpful with content to get inside the customer's head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits that potential customers would gain from doing business with you, for example, product quality, breadth of range, expertise of staff and so on. But remember that it is not enough just to state these; in order to persuade, they need to be spelt out. One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you, rather than it simply being a set of suppliers' photographs with your name on the front.At the design stage, there are many production features that can distinguish your brochure from the run of the mill. You may think that things like cutouts or pop-ups will do this for you and thus make you stand out, or you may think they just look like designer whims that add cost. Go throughall the options in detail. One of them might be that all-important magical ingredient.13 What point does the writer make about brochures in the first paragraph?A Customer expectations of them are too high.B They ought to be more straightforward in design.C Insufficient thought tends to go into producing them.D Companies should ensure they use them more widely.14 The writer's advice to companies in the second paragraph is toA produce a brochure to advertise new product lines.B use a brochure to extend the customer base.C accept that a brochure cannot fulfil every objective.D aim to get a bigger budget allocation for producing brochures.15 In the third paragraph, which of the following does the writer say would improve the majority of brochures?A better language and expressionB better overall appearanceC more up-to-date contentD more product information16 In the introduction to a brochure, the writer advises companies to focus onA their understanding of the business environment.B the range of products they offer.C their unique market position.D the reputation they have built up.17 When discussing brochure content in the fifth paragraph, the writer reminds companies toA consider old customers as well as new ones.B provide support for the claims they make.C avoid using their own photographs.D include details of quality certification.18 What does 'run of the mill' in line 67 mean?A eye-catchingB complicatedC stylishD ordinary《The art of persuasion》，劝说的艺术。
剑桥商务英语(BEC)中级第二、三、四辑口语真题范例.
第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Entertaining clients●Types of activities●Cost[思路点拨]【词汇＆短语】促销赠品Complimentary presents 迎宾室Hospitality room招待费Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的Business objectives 客户需求Customer demand包间Compartment 舒适的Cozy【句型点击】●间歇、停顿How shall I put it? 怎么说呢？Well, what I trying to say is…….. 我想说的是……..I’d like to begin by……●个人想法In my opinion, I’d say that…..The point is that…….Well, we should….【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we canhave an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful.Cost is anther important factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.Topic B: WHAT IS IMPORTANT WHEN ……?Choosing retail premises to rent●Location●Length of contract【词汇&短语】房东landlord 利润空间profit margin租户tenant 房屋结构building structure可持续发展sustainable development 合同到期exploration of contract繁荣boom prosperity 续签合同renew the contract租金rent 押金deposit【句型点击】●观点阐述Well, it seems to me that…….That’s true, but on the other hand…..●追加观点That’s just what/all I was thinking…..Well, the point I’m trying to make it that……Another thing I want to mention is……【参考范例】When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer’s sustainable development.What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation.Topic C: WHAT IS IMPORTANT WHEN ……?Deciding on packaging for products●Image●Production process【词汇&短语】包装材料wrapper，packaging material 不可再生资源non-renewableresources 包装设计package design 有利环境的environmental-friendly顾客的青睐customer favor 肤浅的，表明的superficial【句型点击】●自然过渡How shall I put it? 怎么说呢？Actually…..That’s just how I see it …..●个人观点Personally, I think…..Frankly, I think….【参考范例】Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Selecting staff for promotion●Attitude to work●Current performance【词汇&短语】空缺职位vacancy 人事部personnel行政管理部administration 公关public relations总部head office 工资wages and salaries管理技能managerial skill 职业前景career prospect人力资源部human resources 团队协作teamwork【句型点击】●常用开始语Thank you for your questionThe answer is…Let me start with….In my viewIt is very likely that….●表达观点常用句What I am thinking is….Let me make my point very clear.It is crystal clear that…..There is no doubt that…..I am into the first opinion..【句型点击】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one’scareer. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ……?Considering a career change●Further study or training●Opportunities for future promotion【词汇&短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入personal income坏的影响adverse effect 工资价格螺旋上升wage-price spiral 精明的讨价还价交易horse-trading 无形资产intangible assets资格qualification 投资回报return on investment【句型点击】●更倾向于某一个选项I would take …….. as my priority 我会把……..作为我的首选项。
中级剑桥BEC最新真题精选集第4辑(3)-中大网校
中级剑桥BEC最新真题精选集第4辑(3)总分：120分及格：72分考试时间：140分试题分5部分，共有45道题。
题型为多选项搭配题（两部分），多选项选择题（两部分）和错误辨认题（一个部分）。
For each statement(1-7),mark one letter(A,B,CorD)on your Answer Sheet.(1)根据下列答案回答{TSE}题：(2)回答第2空。
(3)回答第3空。
(4)回答第4空。
(5)回答第5空。
(6)回答第6空。
(7)回答第7空。
For each gap(8-12),mark one letter(A-G)on your Answer Sheet.(1)根据下列短文，回答{TSE}题：(2)回答第9空。
(3)回答第10空。
(4)回答第11空。
(5)回答第12空。
For each question(13-18),mark one letter(A,B,CorD)on your Answer Sheet.(1)根据下列短文，回答{TSE}题：(2)The writer's advice to companies in the second paragraph is toA. produce a brochure to advertise new product lineB. use a brochure to extend the customer basC. accept that a brochure cannot fulfil every objectivD. aim to get a bigger budget allocation for producing brochure(3)In the third paragraph, which of the following does the writer say would improve the majority of brochures?A. better language and expressionB. better overall appearanceC. more up-to-date contentD. more product information(4)In the introduction to a brochure, the writer advises companies to focus onA. their understanding of the business environmenB. the range of products they offeC. their unique market positioD. the reputation they have built u(5)When discussing brochure content in the fifth paragraph, the writer reminds companies toA. consider old customers as well as new oneB. provide support for the claims they makC. avoid using their own photographD. include details of quality certificatio(6)What does 'run of the mill' in line 67 mean?A. eye-catchingB. complicatedC. stylishD. ordinaryFor each question(19-33),mark one letter(A,B,CorD)(1)根据下列短文，回答{TSE}题：(2)A. existedB. occurredC. happenedD. developed(3)A. ledB. broughtC. causedD. Dresulted(4)A. numberB. percentageC. divisionD. quantity(5)A. pulledB. madeC. turnedD. carried(6)A. sumB. totalC. amountD. figure(7)A. applyingB. exertingC. strugglingD. forcing(8)A. left outB. gave upC. drew backD. ran down(9)A. addsB. connectsC. combinesD. links(10)A. confidenceB. securityC. certaintyD. promise(11)A. necessitiesB. propositionsC. measuresD. criteria(12)A. requestedB. askedC. appliedD. demanded(13)A. attractB. inviteC. suggestD. recommend(14)A. contrastB. conflictC. challengeD. competition(15)A. performedB. dealtC. handledD. treatedRead the text below about how consumers decide what to buy.(34-45) (1)根据下列短文，回答{TSE}题：(2)回答第35题。
bec中级考试口语真题答案解析
bec中级考试口语真题答案解析BEC中级考试口语真题答案解析BEC中级考试是商务英语证书（Business English Certificate）考试的中级等级。
这个考试主要是针对那些有一定商务英语交流经验和能力的人群，以测试他们在商务环境中运用英语的能力。
其中，口语部分是考生们最容易感到压力的一部分，因为它要求考生能够在有限的时间内运用流利的英语进行口头表达。
一、考试介绍BEC中级考试口语部分共分为四个部分，涵盖了不同的商务场景和沟通技巧。
考生需要在限定的时间内，回答考官的问题或者与考官进行对话，展示自己的商务英语能力。
二、真题解析下面我们以一道典型的BEC中级口语真题为例，对其答案进行解析。
【题目】"Tell me about a time when you had to negotiate with a difficult client or colleague, and how you managed to reach a successful outcome."【解析】这道题目要求考生谈论一次与困难的客户或同事进行协商的经历，并且重点关注如何达到成功的结果。
在这个题目中，考官想要了解考生的协商和解决问题的能力。
在回答问题时，考生可以按照以下结构进行组织：1. 引言：简要介绍与困难的客户或同事进行协商的背景和重要性；2. 描述具体情况：描述与困难的客户或同事进行协商的过程，并指出遇到的问题和困难；3. 解决问题的方法：阐明采取了什么措施来解决问题，并提供相关的例子或证据支持；4. 结果和总结：描述达到的成功结果，并总结这次经历对个人成长和商务能力的影响。
【范例回答】"In my previous job as a sales representative, I had an experience negotiating with a difficult client. The client was unhappy with our services and threatened to cancel our contract if we couldn't resolve the issues promptly. It was a crucial situation for our company as this client accountedfor a significant portion of our revenue.To tackle this problem, I first scheduled a meeting with the client to understand their concerns in detail. During the meeting, I listened attentively to their complaints and grievances, making sure they felt heard and understood. I then assured the client that we acknowledged theirdissatisfaction and were committed to finding a solution.After the meeting, I assembled a team consisting of representatives from different departments - sales, customer service, and tech support. We conducted a thorough review of the client's concerns and identified areas where we could make improvements. I then scheduled a follow-up meeting with the client to present our proposed solutions.During the follow-up meeting, I confidently presented our proposed modifications and enhancements to our services.I provided specific examples and evidence to support our suggestions and cited similar successful cases with other clients. I emphasized how these changes could address the client's pain points and improve their overall satisfaction.Ultimately, our efforts paid off, and we were able to reach a successful outcome. The client appreciated our dedication to resolving their issues and agreed to continue the contract. We also implemented the proposed changes promptly, which resulted in increased client satisfaction and improved our overall service quality.This experience taught me the importance of effective communication, active listening, and collaboration in resolving difficult situations. It also highlighted the significance of taking a proactive approach to addressclients' concerns promptly. I have since applied the lessons learned from this experience in my subsequent roles within the business field."【结论】通过对这道BEC中级考试口语真题的解析，我们可以看出，合理的组织结构和清晰的思路对于回答问题至关重要。
bec中级真题第四辑答案解析
bec中级真题第四辑答案解析BEC中级真题第四辑答案解析BEC中级考试是国际商务英语考试中的一级考试，其目的是评估考生在商务英语方面的能力。
在备考过程中，掌握往年的真题并进行解析是非常重要的。
本文将针对BEC中级真题第四辑进行答案解析，帮助考生更好地准备考试。
第一部分：听力听力部分是BEC中级考试的第一部分，也是相对较难的一部分。
在第四辑中，听力部分涵盖了不同的商务场景和主题。
下面是对部分听力题目的解析。
题目1：What is Peter worried about?这道题目是关于Peter的担忧。
在听力材料中，我们可以听到Peter提到了一项商务计划，以及他对本周的会议是否能按计划顺利进行的担忧。
正确答案应选择：The success of the meeting this week。
题目2：What are the speakers talking about?这道题目涉及到两位员工在商务活动上的讨论。
在听力材料中，我们可以听到他们提到了一个国际会议，以及对该会议的筹备工作的讨论。
正确答案应选择：The International Conference。
第二部分：阅读阅读部分是BEC中级考试的第二部分，也是相对较容易的一部分。
在第四辑中，阅读部分的文章内容涉及了商务合作、市场趋势、企业管理等方面。
下面是对部分阅读题目的解析。
题目1：According to the passage, what are the challenges of international business?这道题目要求根据文章内容，找出国际商务面临的挑战。
在文章中，我们可以找到相关句子，提到了市场竞争激烈、文化差异、语言障碍等问题。
正确答案应选择：Intense market competition, cultural differences, and language barriers。
题目2：What does the term "market segmentation" mean?这道题目要求理解“市场细分”这一术语的含义。
bec中级第四辑真题详解test3
Test3Part one这篇文章主要是关于定价〔pricing〕的.题目算是阅读第一部分里比较隐晦的了.四个部分分别介绍了影响定价的一些因素.第一题,公司没有合理定价.答案是B段引用的一个例子：He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly.因为没有对数码相机合理定价,所以一个消费品公司破产了.和第一题吻合.Consumer goods: goods such as food, clothing, etc. bought and used by individual customers消费品.第二题,大环境使得涨价很困难.答案是A段,有点不太明显,甚至可能需要点经济学基础：He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies.很多工业国家的低通货膨胀率使得涨价变得困难.通货膨胀率是衡量一国宏观经济的重要指标,也就是这题所说的context.低通货膨胀率,说明经济不太景气,涨价会很困难.deter: to make sb decide not to do sth or continue doing sth阻碍eg: The price did not deter most customers第三题,公司隐瞒定价策略的后果.答案是D段的最后一句：The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits.最坏的方法是试图让定价结构对消费者##.今天,它更有可能导致失去合同而不是大的利润.第四题,一个公司确保定价准确的方式.答案是B段的这么一句：a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes.一个瑞士的医药公司为每一位销售代表的手提电脑引进了软件,确保他们提供持续准确的定价.这里的accurate对应于precision,引进的软件就是方式〔means〕. 第五题,公司了解降价的后果.答案在C段,但是不那么明显：Supermarket chains, for example, can easily track customers' 'elasticity' - how their buying habits change in response to a price rise or a discount.大的超市可以轻易追踪客户的弹性—他们的购买习惯是如何对涨价或打折做出反应的.这个题需要理解一个常见的经济学术语：弹性.elasticity ：the extent to which people want to buy more or less of a product or service when its price changes.这个术语的概念基本吻合第五题所说的.能够了解客户的需求弹性,也就了解了涨价或者降价的效果.第六题,对产品定价首要的是根据客户所愿意支付的.答案是A的最后一句：based on their willingness to pay..集于他们的支付意愿.这里的based on对应于the first sector.第七题,粗糙的定价准则的广泛应用.答案在C段,有点隐晦：But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices.虽然公司可以用一种更复杂的方式来衡量,遵守基本的规则仍然是定价的最普遍的方式.BUT是个信号.rough可以从反面对应于sophisticated,,the most common way对应于widespread use.Part two《Issues in the recruitment world》,招聘世界里的话题.围绕猎头公司〔headhunter〕展开,说明了猎头公司的发展和重要性,以与用人单位对猎头公司的一些疑问.第一段引出话题,说现在正是猎头公司占领市场的时候.接下来几段顺序介绍了猎头市场的发展阶段,从起步阶段〔第二段的内容〕,到逐步发家〔第三段〕,当中列举了一个猎头公司的情况加以说明〔第四段〕,然后第五段介绍了用人单位对猎头公司的一些质疑.最后一段是总的概括.做这种题一定要理清文章的逻辑顺序,从整体上把握文章脉络.第八题,第二段的最后一句.第二段是简单引出猎头公司的起步,起步阶段并没有多少公司认识到猎头公司的重要性,就如第八题前面的一句话所说：It is hard to overstate the significance of this.很难高估这个的重要性,也就是说猎头公司的作用并没有被完全的认识到.后面的空格应该相应的填入猎头公司不太被重视的句子.E选项正好满足这个特点：直到几年前,甚至最大的公司都不可能一年利用猎头公司来填补一两个职位.第九题,主要是介绍Pinnacle这个猎头公司的情况.前面说这个公司的市场份额在10%到15%,空格后面一个rather〔相反〕,说定义公司成功的应该是公司所处理的高质量的工作和客户.中间应填入一个表转折意思的句子,并且可能和公司的市场份额有关.A句满足这个要求：虽然其他人可能把它〔指市场份额〕估计得更低,但一个公司的名声不仅仅是建立在市场份额基础上的.第五段,集中填入三个句子,所以一定要从意思上进行把握.这一段是用人单位对猎头公司的一些质疑,然后猎头公司Pinnacle的主席Edwards进行了一些反驳.这一段第一句话说人力资源部经理认为Pinnacle发挥了很重要的作用,接着空格后面说的是Some are concerned that…也就是一些人提出了担心,所以中间的第十题应该填入表示转折意思的句子,而且可能是对猎头公司发挥的作用的消极看法.D满足这一要求：但是这种认可不代表他们完全的高兴.BUT是个关键的信号,acceptance是指代前面人力资源经理们对猎头公司发挥作用的认可.第十一题,前面的句子是对猎头公司发挥作用的担心,认为它们权力过大了.这一题后面的句子是引用一个人力资源经理的解释,进一步说明猎头公司的影响力太大.所以十一题也应该与此相关.B符合：他们首要担心的是猎头公司会创造或者破坏管理职业生涯.Worry是关键词,同前面的concern相对应,make or break managerial careers也就是上下文所说的权利过大,简直拥有生杀大权.第十二题,理解了前面的,不难做出选择.这里很明显就是猎头公司为自己辩护.前面指责猎头公司的评价会影响个人的选择.而空格后面是Edwards的解释,说最终的决定权是掌握在客户自己手中.所以这一题很明显应该填入对前面表示反驳的句子,也就是F,object to,非常明显的信号：Edwards反对这种说法,声称他所做的无非就是寻找候选人然后鼓励他们去申请某个特定的职位.Part three《The art of persuasion》,劝说的艺术.这里的劝说〔persuasion〕带点广告的意思,是指怎么样设计广告手册〔brochure〕才能吸引顾客,也就是劝顾客掏钱购买产品.第一段引出话题,说广告手册常常设计得不合理,会把客户弄糊涂,从而结束客户的咨询.很多企业并没有思考一些关键性的问题,比如想通过广告手册达到什么目的.通常企业设计广告手册的原因是竞争对手拥有它.13题问第一段中作者对广告手册所做的观点是什么.答案是后面几句：businesses fail to ask themselves critical questions like….企业没有问自己一些关键性的问题.从这段话可以看出,作者认为企业在设计广告手册时的考虑是不周全的,没有进行深入思考.所以答案是C：设计他们时考虑得并不充分.A不对,没有提到客户的期望,只是说广告手册可能会把客户弄糊涂.B 也不对,第一段并没有提到design的问题.D在原文中也没有提到.这题稍微需要理解和概括. 第二段是讲广告手册设计时的一些考量.开头先说客户需要的广告手册是一个混合体,很难找到.而往往客户手册的预算是有限的,所以设计时不可能满足所有的市场需要,应该优先考虑最关键的部分.14题问作者在第二段中对公司的建议是什么.原文说的很明白：There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these.不可能满足所有的市场需要,所以优先考虑最关键的部分,其他的需要用另外的方式来满足.理解了内容不难选出答案是C：接受一个广告手册不可能满足所有目标的事实.第三段紧接着第二段所说的首要任务〔first task〕,提出了次要任务〔second task〕：把广告手册的内容找准.在95%的情况下,公司会雇人好好设计广告手册,但是却不会找有相关技能的广告文字撰稿人制作内容,或者至少给收拾下.还有一个更大的失败之处在于制作出的广告手册不是以客户为中心的.广告手册应该涉与到客户感兴趣的领域,集中在从你那购买所能获得的好处上.15题问作者在第三段说怎么样才可以改善大部分的广告手册.根据前面的内容概括,很显然答案在A和D之间.选A是根据题干中的the majority of brochures来的,原文中提到In 95 per cent of cases, a company will hire a designer to oversee the layout….. but they don't get a copywriter or someone with the right expertise to produce the text.在95%的情况下公司只注重设计而不注重表述内容,这里的95 per cent of cases可以对应the majority of brochures.get a.copywriter or someone with the right expertise to produce the text,找一个有相关技能的广告文字撰稿人来制作文字,也就是A所说的更好的语言和表达.第四段说明了广告手册刚刚诞生时的一些情况.客户更看重的不是企业所存在的时间,而是企业的名声和所干的实事.所以在广告手册的起步阶段,最重要的是企业要拥有一个良好的业绩记录.一旦这些建立起来了,广告手册就可以致力于让客户相信你的产品是市场上最好的.16题问在广告手册的引进阶段,作者对公司们的建议是什么.原文很明确：The important point to get across at the beginning is that you have a good track record..通过这一阶段最重要的是你必须有一个良好的业绩记录.也就是D选项所说的公司要注重他们所建立起来的名声.其他几个选项都没有提到.第五段说的是广告手册内容的一些注意事项.内容中要包含与你做生意时可能获得的一些好处.公司要对手册上的声明做详细说明.还可能引用现存客户的一些建议.这些可以使得广告手册显得很个人化,而不是堆砌供应商的照片然后把自己的名字印在最前面.17题问第五段对广告手册内容的讨论中,作者的建议是什么.答案是原文的这么一句：it is not enough just to state these; in order to persuade, they need to be spelt out.仅仅只是声明是不够的,为了可以说服,他们需要被详细说明.也就是B选项所说的为所做的声明提供支持.A和D没有提到,C不对,不是说避免使用他们的照片,而是说不能仅仅只呈上他们的照片,还要有别的东西,比如客户的建议.最后一段是说的设计阶段的注意事项,需要具备哪些特征才能让你的广告手册脱颖而出.18题要联系上下文进行理解,原文是说"there are many production features that can distinguish your brochure from the run of the mill."有很多生产特征能让你的广告手册区别于其他的,后文有一个make you stand out,理解这里的含义,就是要和普通的一般的广告手册相区分.所以选择ordinary.几个疑似生词：transpire：为人所知spell something out：to explain something clearly and in detailtrack record:业绩记录Part four《Online exchanges》,在线交易.19题,理解了意思不难做出选择,是说将广泛分散的卖家和买家聚集到了一起.用widely dispersed.20题,以前从未存在过的.None existed before.21题,这套设备导致了在线交易的出现.lead to导致.22题,take percentage of是个常用词组,意思是要拿走一部分.看个例句：I don’t take a percentage of your ad buy.在买卖中常用到这个说法.23题,turned out to be,固定用法,结果是24题,in total总共,固定用法25题,从意思上理解,是说挣扎着、努力着要在这个行业待下来.用struggle.26题,也要从意思上理解.这一段是讲的major embarrassments,举的例子都是消极的,前面说一个公司挣扎着要留下来,后面说当这个businessman损失了280m的时候,供应商放弃他了.用give up.27题,combine with,结合.将正确的商业计划和顶级技术结合好的时机和买家和卖家的信任. 28题,买家和卖家的信任.用confidence.29题,meet/satisfy/fulfil criteria满足标准,看朗文的一个例句：To qualify for a grant, students must satisfy certain criteria.30题,apply to 在这里是申请的意思：to make a formal request, usually written, for something such as a job, a place in a university, or permission to do something.看一个例句：I applied to four universities and was accepted by all of them.这个句子的意思是他不喜欢每次申请新的借款人时都要填相同的表格.31题,这里填入invite,使用的是一个不太常用的意思：to politely ask someone to do something.3 / 4礼貌的邀请某人做某事.整个句子的意思是邀请借款者填写一个标准的表格,然后表格在债主那里流通.32题,in competition with each other相互竞争.33题,处理了1.5m的贷款.用handle,deal的话要加with.Part five《Summary of annual progress》,年度进步总结.应该是公司领导在年度总结大会上做的报告,比较简短.34题,yet一般用在否定句的句尾,而此句是肯定句,yet多余35题,transform into,词组搭配,表示把…..转变成.of多余.36题,we have managed to improve almost double our profits,这个句子有两个谓语动词,improve 和double,所以有一个多余.保留improve的话,almost的位置不对,所以应该去掉improve,直接用double表示加倍.37题,这个句子的意思是说利润的增长已经将我们公司置于全球玻璃行业顶尖的位置.强调的动作的完成,如果用has been就是强调动作的一直持续.所以been多余.38题,succeed in固定搭配,this多余39题,最重要的原因是我们的能力一直领先于对手.定语从句的成分很齐全,不需要介词from. 40题,又是两个动词同时使用,重复了,必须去掉一个.句子的意思是我们拒绝原地踏步,stand still是原地踏步.所以去掉allow.41题,on sale,固定搭配,降价的意思.去掉the.42题,如果用that,后面应该接从句.而这句的后面不是从句.直接是comfirm as,表示确认公司作为行业领头羊的地位.43题,正确的44题,what this is,我们明确的知道这些是什么,extra多余.45题,正确的。
BEC中级真题解析_第四辑T3P2
BEC中级真题解析_第四辑T3P2Issues in the recruitment worldIn the competitive world of investment banking, good senior executives are not easy to find. Sowhat should the industry's hard-pressed directors do when they need to find senior staff?Increasingly, they decide to call in the headhunters. These are busy and profitable times for therecruitment agencies that dominate the world of executive search and selection.(0) .....They needed new people to revitalise their operations, and the result has been a boom in therecruitment market. Pinnacle, a leading recruitment agency, has helped various UK investmentbanks to rebuild their entire senior management teams. It is hard to overstate the significance ofthis. (8)............But now everything has changed, and Pinnacle is not the only major player in the field. Someanalysts believe that rival recruitment specialists ALTAssociates has a larger share of the market.However, there is little doubt that over its 13-year history, Pinnacle and its chairman, MatthewEdwards, have built up an impressive reputation.Edwards estimates that his company controls between 10 and 15 per cent of the headhuntingmarket for senior investment banking jobs in the UK.(9)............Rather, it is the high-calibre jobsand people that Pinnacle deals with that define the company's success. For example, the companywas recently commissioned to find a new chairman for NBS Bank, a vacancy that was one of themost talked about in the banking world.Most HR directors recognise that headhunters such as Pinnacle play a valuable role in therecruitment process. (10)............Some are concerned that a few companies, including Pinnacle,have too much power over high-level recruitment.(11)............As Tim Davidson, HR Directorat Cawfield Bank, explains, They can be kingmakers. These are the people who decide who gets afuture and who doesn't. If Edwards forms a view about an individual, it can affect their ability toget a particular job. That view could just have been formed on a bad day.' (12)............Final decisions in the selection process are always taken by his clients, he says, whoever they are.The role of headhunters should not be exaggerated. Many companies never use them. But as topexecutives are hard to find, there will always be a role for people like Matthew Edwards.A Although others may put it lower, it is important to remember that the company's reputation isnot based on market share alone.B Their chief worry is that the headhunters can now make or break managerial careers.C According to Edwards, this is a further indication that the way Pinnacle searches for a candidatetends to favour a certain type of manager.D But this acceptance does not mean they are universally happy, either with the state of the marketor with Pinnacle's role within it.E Until a few years ago, even the biggest companies were unlikely to use headhunters to fill morethan one or two jobs a year.F Edwards objects to this suggestion, claiming that all he does is find candidates and encouragethem to apply for a particular post.G A number of big investment banks recently decided to make changes to their managementboards after disappointing end-of-year results.《Issues in the recruitment world》招聘世界里的话题，围绕猎头公司（headhunter）展开，说明了猎头公司的发展和重要性，以及用人单位对猎头公司的一些疑问。
剑桥BEC真题中级第四辑口语解析汇报(Part2MiniPresentation
Talking of … ., I know … .. 【参考范例】
When planning a presentation, speakers should first be clear about the composition of audience. The types of audience
原因 Work performance 工作表现 Quality of work 工作质量 Outcome of business 结果 Eliminate unqualified applicants 去除不合格人员
【词汇 & 短语】 需要，要求 call for
正直 ；诚实 integrity
积累 accumulate 环境，条件，情况 circumstance
presentation. Meanwhile, the lighting and seating arrangement are to be fully prepared before the presentation.
Moreover, to give a good presentation, the speaker is expected to have a thorough research on the topic. A good
preparation will make the speaker confident of his performance, which in turn will arouse the audience
not least, a knowledge person is not necessarily a good presenter, so in order to improve the quality of his presentation; the
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剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)第四辑Test 1Selling old stockThe manufacturing company you work for needs to make space in its warehouse to stock its new products. The company would like to sell off end-of-range products at discounted prices.You have been asked to make recommendations.Discuss the situation together and decide:●How much discount should be offered●Whether to offer the same discount on all products●How customers could be informed of the discounts.库存积压品处理你所在的制造公司要清理仓库以便储存新产品。
公司想把已停产的尾货打折处理掉。
公司要求你们对此提出建议。
你们一起讨论当前的状况，并决定：●应该提供多大幅度的折扣●是否对所有的产品采取同样的折扣●如何通知客户这次的打折活动【思路点拨】主题讨论要点讨论结果原因Selli ng old Discountrate50% discount Big sale time of theyear; stock and out offashionSame/differe nt discount on all products Same discount Easy to catchattention;Easy to followstockWays of informing customers of the discounts Distribution ofleaflets;Emailingcustomers;Publishing newson-lineLow cost;Direct contact withcustomers【词汇&短语】整理，选出sort out 区分，区别differentiate 仓库warehouse 广告费用advertising rate 配饰accessory 亏本at a loss过时out of fashion 替换物alternative有吸引力appeal 传单，散页印刷品leaflet 营造空间make space 社区community有道理，所言极是have a point 几乎，实际地practically 【句型点击】常用否定句小结Little remains to be said. 简直没什么可说的了I don’t wholly agree. 我并不完全同意It simply will not do. 那是绝对不行的I never thought of it, let alone did I do it. 我想都没想到它，更别说去做了【参考范例】A: Now, we have to work out a plan to deal with the old stock which has been just sorted out from our warehouse. We don’t have much time left; because the new products are suppose to arrive in early next month.B: So we have two weeks left and we must hurry up.C: Most our stocks are clothes and accessories, and they have gone out of fashion.B: Yes, fashions changes quickly. So, to appeal our customers, we must offer great discount for our stock. How much discount would be appropriate?A: What do you think to a 50% discount? It’s Christmas season, a big sale time, discount is everywhere, so we must offer bigger discount than usual.B: Yes, I agree with you. The most important thing at this time is to sell off the stock and make space for our new products. C: You two have a point here. Anyway, our products are end-of-range and need to be cleared out soon. But I am wondering whether we will offer the same discount on allproducts?A: I prefer the same discount because people nowadays don’t like to bother themselves with calculating and differentiating. They are attracted by a 50% discount. And if they find our products are actually offered with different discounts, they would feel being cheated.B: Yes, I feel the same way. 50% discount is easy to catch attention and easy to handle. We don’t want to get our sales staff confused, do we?A: All right then, 50% discount for all our stock. Now let’s move onto our last term. How can we inform our customers the clearance sale?C: There are many ways to inform our customers. For example, we can advertise our sale on TV, radio and newspapers.B: I don’t think we have time for that, you know, there are just two weeks left, and it takes at least a week to contact the concerned department s to have our advertisement finally put on media. Then just a week left. I’m really not sure how much effect it will have on customers.A: Absolutely. And the advertising rates are high. I don’t think we can afford that. Our stock is already sold at a loss.C: Yeah, what you said is true.A: There’s an alternative, we can print leaflets and distribute them on the street and in the communities. In this way we can attract a lot of people’s attention at a low cost.C: Good idea, and we may also send emails to our customers or publish the news of our sale on line, and it’s particular free!B: Wonderful! It seems everything has been work out for selling our old stock.第四辑Test 2Promoting a new modelThe car manufacturer you work for plans to produce a new model and to target consumers between 18 and 25 years old. You have been asked to make suggestions for promoting the car.Discuss the situation together, and decide:●Which features of a car might be important to the target group●How an advertising campaign could present the car●Where you could advertise the car推出新款车你所在的汽车生产厂计划推出一款新车，并将目标人群定为18岁到25岁的顾客群。
请一起讨论，为这款车的促销提出意见，内容包括：●这款车的那些特性对目标人群来说很重要●在广告宣传中应该以怎样的形式推出这款车●广告应该发布在哪里【思路点拨】主题讨论要点讨论结果原因Features of the model It relies on the featureof the target consumersTarget-basedstrategyThe form of the advertising campaigns Invite pop stars topresent the modelIt has to appealto the youngstersProm oting a newmodel Thelaunchingof the newmodel Internet and text message; the most popular media among young adults【词汇&短语】主要使用者prime user手机短信text message小体积compact size 配置，装置outfit第一印象at first sight战略，策略strategy【参考范例】A: That is the most recently developed model of the company.The target consumers are aged between 18 to 25 years old. Now, let’s have a discussion about how to promote it. Please fell free to share with us whatever it is in your mind.B: At first sight, I’m really positive that the prime user of this model will be youngster rather than the middle aged. Look! It is of compact size, yet with modernized outfits, really appealing to young and fashionable people. I think this is the real pluses of it.C: You are right. We are probably looking at the best seller of this season. But don’t forget that our competitors also have launched new models recently. The point is how to do advertising campaign against them.A: I think the features of the model just speak for themselves. The only thing we need to do is try to get our potential buyers to take a look at the car.B: We can invite pop stars to present the model, and then the new model will appeal to the youngsters.C: Good idea! So we have to design everything on a target-based strategy. I believe the so called“star effect”will work. According to a recent survey, the consumers do care about who is presenting the product. We should take advantage of it.A: The launching of the new model needs perfect timing. Ibelieve autumn is a good reason. Because it is a time when students left college and go forth into the word. Some of them will find themselves in great need of a vehicle to communicate to their working cities.B: Ok, I think we covered this point perfectly. Shall we move on to the next subject?C: Yeah. The launching of the new model is also a vital factor. In your perspective, where should we advertise the car?A: The feedback from our retailers and the market research indicated that internet and text messages, instead of trade affairs, are ideal media for advertising the new the model.B: It makes senses. After all, our target consumers are young customers and these guys just can not live without computers and cell phones. Since they prefer stay at home surfing the internet and sending text messages, it is not difficult to find our best channels to launch the new car.C: You can hardly imagine how fast words can travel in the internet world in these days. If some buyers think highly of our car and say something in favor of it in the internet community, lots of internet users will know it overnight. It is a good choice.第四辑Test 3Giving presentationsThe Managing Director of the company you work for isconcerned about the quality of presentations given by staff at internal and external meetings.You have been asked to help organize some training for staff in giving presentations.Discuss the situation together and decide:●Which types of staff would benefit most from this training●Who would give this training●How to decide whether training has been successful做演示你所在的公司的董事总经理很关心在内部和外部会议上工作人员所做演示的质量。