lecture 3 broadcast_media

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新视野大学英语视听说3网课答案

新视野大学英语视听说3网课答案

新视野大学英语(第三版)视听说 3 网课答案Unit 1 ................... 错误!未定义书签Sharing ...................................... 错. 误!未定义书签。

Listening .................................... 错. 误!未定义书签Viewing ...................................... 错. 误!未定义书签Role-play ................................... 错. 误! 未定义书签Presenting ................................... 错. 误!未定义书签Conversations ................................ 错. 误!未定义书签Passage .................................... 错.. 误!未定义书签News ......................................... 错. 误!未定义书签。

Unit test ..................................... 错误!未定义书签Unit 2 ................... 错误!未定义书签。

Sharing ...................................... 错. 误!未定义书签。

Listening .................................... 错. 误!未定义书签Viewing ...................................... 错. 误!未定义书签Role-play ................................... 错. 误! 未定义书签Presenting ................................... 错. 误!未定义书签Conversations ................................ 错. 误!未定义书签Passage ................................... 错.. 误!未定义书签News ........................................ 错. 误!未定义书签。

新视野大学英语读写教程3(第三版)Unit2_教案

新视野大学英语读写教程3(第三版)Unit2_教案

While-reading Text A
A fearful experience
教学重点
50 minutes
While-reading Text B
Understand Text B;
50 minutes
Assignment
1. Functions of direct and indirect speech in different genres; 2. Write an assignment about your fearful experience; 3. Exercises and unit project.
5 minutes新Fra bibliotek野大学英语读写教程 3(第三版)Unit 2
Exercises and unit project
Review the knowledge
1. Exercise checking; 2. Writing a report on “How can one conquer the fear of delivering a speech in public?”
50 minutes for exercise explanation 50 minutes for debate
新视野大学英语读写教程 3(第三版)Unit 2
Teaching Plan (5 class hours) Beat you fear Steps Warm-up Pre-reading Teaching Objectives Listen to a story Direct speech and indirect 教学重点 Teaching Focus Teaching Procedure 1. Listen to the story ; 2. Answer the questions. Teaching Methods Time 10 minutes 45 minutes 1. Learner-centered approach 2. Interactive learning approach 1. Master the grammar — direct and indirect 3. Communicative approach 4. Group learning approach speech; 2. Understand the functions of direct speech and 5. Project-based approach indirect speech in different genres. 1. Master the writing skill — develop a narrative essay; 2. Grasp the expressions for fear; 3. Know how to tell a story. 1. Learn the new words and expressions; 2. Explain the structure; 3. Explain the difficult sentences in the text; 4. Discuss the questions on critical thinking. Write assignments.

英语四级听力分值分配

英语四级听力分值分配

英语四级听力分值分配在英语四级考试中,听力部分占据了总分的35%,是考试中的重要部分。

以下是听力部分的分值分配:1. 短篇新闻(News Broadcast):7%这部分共有3篇新闻,每篇新闻长度约为150-200词,每篇新闻后有一个或两个问题,共7题。

2. 长对话(Long Conversations):10%这部分共有2篇长对话,每篇长对话长度约为250-300词,对话后有8个问题,共8题。

3. 听力篇章(Passage):20%这部分共有3篇听力篇章,每篇听力篇章长度约为300-350词,每篇听力篇章后有3-4个问题,共10题。

4. 词汇理解(Dictation):10%这部分共有1篇短文,长度约为150词,短文中有20个空格,每个空格需要填写一个单词,共20题。

5. 讲话/讲座(Lecture/Speech):20%这部分共有1篇讲话或讲座,长度约为450-550词,讲话或讲座后有10个问题,共10题。

6. 内容理解(Content Understanding):10%这部分共有1段录音材料,长度约为150-200词,录音材料后有5个问题,共5题。

7. 复合式听写(Compound Dictation):15%这部分共有1段短文,长度约为200-250词,短文中有10个空格,每个空格需要填写一个单词或短语,共10题。

8. 句子听写(Sentence Dictation):5%这部分共有1段录音材料,长度约为70-80词,录音材料后有4个问题,共4题。

9. 听译(Translation):5%这部分共有1段录音材料,长度约为70-80词,录音材料后有4个句子需要翻译成英文,共4题。

总结:以上是英语四级听力分值分配的详细说明,总共分为9个部分。

大学英语泛读教程3第三版答案王健芳版

大学英语泛读教程3第三版答案王健芳版

大学英语泛读教程3第三版答案王健芳版1、—Why do you look so ______?—Our team won the basketball match!()[单选题] *A. angryB. excited(正确答案)C. nervousD. unfair2、I didn't hear _____ because there was too much noise where I was sitting. [单选题] *A. what did he sayB. what he had said(正确答案)C. what he was sayingD. what to say3、There was a time()I wondered why I would like to do this boring job. [单选题] *A. whichB. whyC. whereD. when(正确答案)4、The classmates can' t()Alice from her twin sister. [单选题] *A. speakB. tell(正确答案)C. talkD. say5、Lucy _______ at 7:00 every day. [单选题] *A. go to schoolB. goes to school(正确答案)C. to go to schoolD. went?to?school6、By the end of this month, all this _____. [单选题] *A. is changedB.will changeC. will have changed(正确答案)D. has changed7、Online shopping _______ very popular now. [单选题] *A. is(正确答案)B. areC. wasD. were8、Mike and his friend are going to the _______ to see the new action movie tonight. [单选题] *A. book shopB. restaurantC. concertD. cinema(正确答案)9、He _______ maths. [单选题] *A. does well in(正确答案)B. good atC. is well inD. does well at10、I was astonished when I heard that Louise was getting married. [单选题] *A. 惊讶(正确答案)B. 气愤C. 高兴D. 想念11、In winter, animals have a hard time_____anything to eat. [单选题] *A.to findB.finding(正确答案)C.foundD.to finding12、Nobody noticed the thief slip into the shop, because the lights happened to _______. [单选题] *A. put outB. turn outC. give outD. go out(正确答案)13、--Shall we have a swim?--Yes, let’s _______ it at 9:00 next Sunday. [单选题] *A. putB. meetC. setD. make(正确答案)14、——Have you()your friend Bill recently? ———No, he doesnt often write to me. [单选题]A. heard aboutB. heard ofC. heard from (正确答案)D. received from15、I live a very quiet and peaceful life. [单选题] *A. 宁静的(正确答案)B. 舒适的C. 和平的D. 浪漫的16、- I haven't been to Guilin yet.- I haven t been there, ______. [单选题] *A. tooB. alsoC. either(正确答案)D. neither17、21 In a few years' time, there ________ thousands of trees on the hill. [单选题] * A.will haveB.will be(正确答案)C.are haveD.have18、He held his()when the results were read out. [单选题] *A. breath(正确答案)B. voiceC. soundD. thought19、My mother’s birthday is coming. I want to buy a new shirt ______ her.()[单选题] *A. atB. for(正确答案)C. toD. with20、Sichuan used to have more people than ______ province in China. [单选题] *A. otherB. any other(正确答案)C. anotherD. any others21、The market economy is quickly changing people’s idea on_____is accepted. [单选题] *A.what(正确答案)B.whichC.howD.that22、I’m looking forward to hearing from you _______. [单选题] *A. recentlyB. soon(正确答案)C. quicklyD. fast23、I hope to see you again _______. [单选题] *A. long long agoB. long beforeC. before long(正确答案)D. long24、73.()about the man wearing sunglasses during night that he was determined to follow him.[单选题] *A. So curious the detective wasB.So curious was the detective(正确答案)C.How curious was the detectiveD.How curious the detective was25、I?have to?_______ my younger brother on Sunday. [单选题] *A. look after(正确答案)B. look upC. take careD. look out26、Jim will _______ New York at 12 o’clock. [单选题] *A. get onB. get outC. get offD. get to(正确答案)27、_______ your parents at home last week? [单选题] *A. IsB. WasC. AreD. Were(正确答案)28、Ladies and gentlemen, please fasten your seat belts. The plane _______. [单选题] *A. takes offB. is taking off(正确答案)C. has taken offD. took off29、I walked too much yesterday and ()are still aching now. [单选题] *A. my leg's musclesB. my leg muscles(正确答案)C. my muscles' of legD. my legs' muscles30、______ visitors came to take photos of Hongyandong during the holiday. [单选题] *A. ThousandB. Thousand ofC. ThousandsD. Thousands of(正确答案)。

外研社新时代职业英语_传媒英语使用手册_Unit3

外研社新时代职业英语_传媒英语使用手册_Unit3

新时代职业英语专业篇传媒英语使用手册外语教学与研究出版社北京Unit 3Warming UpTask 11. D2. A3. F4. H5. B6. C7. E8. GTask 21.Conclusion: A visual communication designer must have knowledge in all areas of design, including print media, human-computer interaction design, motion graphics, 3D digital graphics, and so on. The required skill sets of graphic, interactive, and digital design have now crossed over and are interrelated.结论:视觉传播设计师必须具备所有设计领域的知识,包括印刷媒体、人机交互设计、动态影像、三维数字图像等。

所需的技能包括绘图、交互和数字设计技能,这些技能现已相互交叉、相互影响。

2. I think they are different. Graphic design was the term people only used to express visual design. It can encompass the entire field of using visuals to deliver a message, or it can be used to discuss a specific and small part of design. Some people may use graphic design in the context of layout and composition, and also use it to only refer to the tools of creating graphics, like Photoshop.The term visual communication is largely interchangeable with communication design and is about skillfully telling a story to an audience. If a communication designer was working on a billboard, he could use keywords, graphics, and design choices to visually communicate a specific message to the audience as they drive by.我认为这两个术语不同。

教师用书massmedia传媒英语词汇解释课文及课后翻译(中传研究生用)Unit_2

教师用书massmedia传媒英语词汇解释课文及课后翻译(中传研究生用)Unit_2

Unit 2N ewspaperContents:Keys for ExercisesTranslationSupplementary ReadingPart One Keys for ExercisesI.Please answer the following questions based on the article:1. Not paid subscription,but profit from ad.2. If the newspaper gives a satisfactory account of that which we think we know,our business,our church,our party,it is fairly certain to be immune from violent criticism by us.3. Beyond experience: international and national news; within experience: local news.4. Weekly ,alternative paper,,religious paper,general newspaper,specialized paper etc.5. A variety of features.6. Through news agencies.7. Go outside the field of general news and to the dazzling levels of society,to scandal ,and crime,to sports,pictures,actresses, advice to the lovelorn, highschool notes, women’s pages, buyer’s pages, cooking receipts, chess, whist, gardening comic strips, thundering partisanships. 8. Triangle relationship: newspaper depend upon indirect taxation levied by his advertisers upon his readers, the patronage of the advertisers depends upon the editor’s skill in holding together an effective group pf customers.9. Signed correspondents,executives,men with a knack and flavor of their own.II. T ranslationA.Translate the following paragraph into Chinese.1. 对于期刊的出版发行来说,最接近协议的做法便是在一定时间内的预定,但我相信,这对一家大都市的日报来说并非重要的经济因素。

Lecture Three

Lecture Three

2. I wrote four books in the first three years,a record never touched before . 我头三年写了四本书,打破了以往的记录。
分词短语
1. She sat with her hands cupping her chin,staring at a corner of the little kitchen. 她坐在那儿双手托着下巴,眼睛凝视着小厨 房的一角。
3.Despite their differences , their love will conquer. 尽管他们之间存在着分歧,他们之间的爱会 战胜一切。(让步分句)
4.I found the house suddenly, and stood there with my heart beating fast and tears coming to my eyes. 我突然找到那所房子。 我站在那里,心剧 烈地跳着,泪水也涌上眼睛。 (并列分句)
友好的, 热情的
2. He had long been held in cordial contempt by his peers, now that contempt was no longer cordial.
长期以来,他的同事虽有些看不起他,却还是 对他还比较友好;现在,除了看不起外,友好 也没有了。
Exercise
1. It was an uphill work. 2. His announcement got a mixed reaction. 3. She as pardonably proud of her wonderful cooking. 4. You cannot legally conclude a peace treaty with West Germany alone.

Lecture 3

Lecture 3

glottis
Vocal cords
Vocal cords
vocal cords glottis
Vocal cords closed
The mouth
nasal cavity 齿龈alveolar ridge upper teeth upper lip lower lip lower teeth 下颌 mandible hard palate硬腭 soft palate (velum) 软腭 uvula小舌
3.3.1 Segments and divergences
When we produce the word “fish” slowly, we can perceive the different segments ( 音 段 ) in this word, /f/, /i/ and /ʃ/. The reason for the divergence is that there are more sounds in English than the letters can represent. For this reason, we have to turn to phonetic transcription to make sure of the correct pronunciation of a word.
• Its main principles were that – there should be a separate letter for each distinctive sound, and – that the same symbol should be used for that sound in any language in which it appears. – The alphabet was to consist of as many Roman alphabet letters as possible, using new letters and diacritics only when absolutely necessary. • These principles continue to be followed today.

大学生传媒英语教材

大学生传媒英语教材

大学生传媒英语教材IntroductionMedia plays a pivotal role in our society, and the study of media has become increasingly important for college students, especially those majoring in media-related fields. As a result, the development of a comprehensive and effective media English textbook specifically designed for college students has become a necessity. This article aims to discuss the key features and content requirements of a suitable media English textbook for college students.Chapter 1: Introduction to Media EnglishIn this chapter, students will be introduced to the basic concepts and terminology in media English. Topics covered may include media literacy, the role of media in society, and the different forms of media (e.g. print, broadcast, and digital media). The chapter should also provide an overview of the importance of language and communication skills in the field of media.Chapter 2: News Writing and ReportingThis chapter focuses on developing students' skills in news writing and reporting. It should cover the essentials of journalistic writing, including headline writing, lead writing, and the inverted pyramid structure. Students should also learn about conducting interviews, fact-checking, and the ethical considerations of reporting. Practical exercises and examples should be included to reinforce learning.Chapter 3: Media Ethics and LawsIn this chapter, students will explore the ethical dilemmas faced by journalists and media professionals. Topics such as the importance of objectivity, the right to privacy, and the responsibilities of the media towards society should be discussed. Additionally, students should be introduced to the legal frameworks governing media practices, including defamation laws and freedom of speech.Chapter 4: Media and SocietyThis chapter delves into the relationship between media and society. It covers topics such as media effects, media bias, and media's influence on public opinion. Students should also examine the role of media in shaping cultural norms and values. Discussions and case studies should encourage critical thinking and analysis.Chapter 5: Media and AdvertisingThis chapter explores the world of advertising and its impact on media. Students should learn about advertising strategies, the use of persuasive language, and the ethics of advertising. Additionally, the chapter should discuss the role of media in shaping consumer behavior and the challenges posed by emerging digital advertising platforms.Chapter 6: Media Production and TechnologyThis chapter focuses on the practical aspects of media production and the latest technological advancements. Students should gain knowledge and skills in areas such as video and audio production, graphic design, and socialmedia management. They should also be exposed to emerging trends and tools in media production, such as virtual reality and artificial intelligence.Chapter 7: Global Media and Cross-cultural CommunicationIn this chapter, students will learn about the international media landscape and the challenges of cross-cultural communication. Topics may include media imperialism, cultural differences in media portrayal, and the role of media in shaping global understanding. Students should be encouraged to develop intercultural competence and understanding through case studies and discussions.ConclusionIn conclusion, a comprehensive media English textbook for college students should cover a wide range of topics, from the basics of media literacy to the practical skills needed in the industry. It should promote critical thinking, ethical awareness, and cross-cultural understanding. By providing a solid foundation in media English, such a textbook would equip college students with the necessary skills to thrive in the evolving media landscape.。

视听说教程3课件(第三版)B3U1

视听说教程3课件(第三版)B3U1

I don’t like trying new things because they often let
me down. Trying new things sometimes means venture or even danger, so I don’t like trying new things and would like to stick to the familiar.
Opening up Listening to the world
Speaking for communication Further practice in listening
Wrapping up
Fun time
2
Learning objectives
1
talk about success take notes by using a keyword outline refer to what you said earlier talk about a challenge / an achievement have a basic understanding of public speaking
17
Listening to the world
7 Discuss the questions.
1 How do you feel about trying new things?
I like trying new things because it enables me to
experience more and learn more about others, by which I can become more liberal and less biased.

新视野大学英语3Unit5sectionB课后课件

新视野大学英语3Unit5sectionB课后课件

新视野大学英语3 Unit 5 Section B 课后课件一、课文阅读与理解文章概述本单元的文章是关于南非电视节目的讨论。

文章介绍了南非电视节目的多样性和受众反馈的差异。

同时,文章还提到了南非电视业面临的一些挑战和变革。

文章结构分析本文的文章结构非常清晰,分为以下几个部分:1.介绍南非电视节目的多样性和受众反馈的差异2.介绍南非电视业所面临的挑战3.提出电视业的变革和改进的方案重点词汇解析1.diversity:多样性2.audience:受众3.thrive:茁壮成长4.advertiser:广告商5.diversity of content:内容多样性6.captivate:吸引住7.content production:内容制作petition:竞争9.revenue:收入10.streaming service:流媒体服务11.tailored:定制的12.cater to:迎合13.capture:捕捉14.demographic:人口统计学的15.adapt:适应16.digital platform:数字平台17.subscriber:订阅用户18.revenue stream:收入渠道主要观点总结本文主要论述了南非电视业的多样性及其面临的挑战。

虽然南非电视节目在内容多样性方面取得了一定的进展,并且能够吸引到大量的受众,但是它仍然面临着来自数字平台和流媒体服务等竞争对手的威胁。

因此,南非电视业需要不断适应新的变化,并采取一些创新性的措施来提高收入和增加订阅用户。

二、课文读后思考1. 你觉得南非电视节目的多样性对其发展有何影响?南非电视节目的多样性对其发展具有积极的影响。

首先,多样的节目内容能够吸引更多的受众,满足不同人群的需求。

这样一来,南非电视节目可以获得更多的观众和广告商的支持,从而增加收入。

其次,多样性的节目内容可以带来更多的观众反馈和讨论,促进电视节目的改进和创新。

最后,多样性还可以推动南非电视业向国际市场扩展,提升其全球影响力。

北师大版2019高中英语选择性必修第二册UNIT 6 The Media Lesson3

北师大版2019高中英语选择性必修第二册UNIT 6 The Media Lesson3
UNIT 6 The Media Lesson3 The Advertising Game
单词+知识点
● advertisement /ə d ˈvɜː tə s mənt/ n. 广告 advertiser n 登广告者: 广告商advertising 广 告业,
● freedom /ˈf riː də m/ n. 自由 fundamental /ˌfʌn də ˈmen t l/ adj. v 根本上, 完全地;基本上
拓展: suit vt.适合;合(某人)心意 n.[C]套装 No dish suits all tastes.众口难调。 unsuitable adj,不合适的,不适当的
attract vt.吸引,使喜欢,引起……的兴趣 attract sb.'s attention/interest引起某人的注意/ 兴趣 attract sb.to.…引起某人对……的注意/兴趣 be attracted to/by… 喜爱……,为……所吸引
suitable adj.合适的,适宜的 be suitable for sb./sth.适合某人/某物 be suitable to do sth.适合做某事 eg. I want to buy some books that are suitable for children. eg. I don't think he is suitable for the position.
词语积累: combination n.[U结合,联合,混合 in combination (with) 与……)联合起来 combine vt.&vi. (使)结合,联合;兼有; combined effort 共同的努力 combined adj.结合的,联合的,;总和 的,总计 的(仅作前置定语) combined action 联合的行动

新视野大学英语视听说教程第三册第4单元教案

新视野大学英语视听说教程第三册第4单元教案

新乡医学院教案首页Unit 4 The devil finds work for idle handsⅠ. Teaching Plan (2 periods)1st period: Lead-in; Listening (Pair discussions about career; Listening practice)2nd period: Speaking (Oral English practice)Ⅱ. Teaching ObjectivesStudents will be able to:1handle resumes and prepare for job interviews;2give advice;3describe requirements;Ⅲ. Lead-in (15 minutes)Ask Ss to work in pairs discussing the following questions and then share their answers with the whole class.1. What do you think people will choose: a low-paid job one likes, or a boring well-paid job?Hint: a sense of achievement and happiness, a job close to one’s heart, in financial difficulty, afford the luxury, dream job, the top priority.Possible answer:I think many people prefer to find a job that they really like. After all, most people want to enjoy themselves rather than have plenty of money without a sense of achievement and happiness.On the other hand, some people may choose a well-paid job instead of a job close to their heart to earn more money. If one is in serious financial difficulty, one can hardly afford the luxury of a dream job. Money is the top priority.2. Do you think one’s character is important in finding a job? Why or why not?Hint: lay emphasis on, candidate, educational background and work experience, career, contemporary society, coordination, professionally skilled, accomplish a large project, assume a leading position, subordinates, EQ (emotional quotient)Possible answer:I think it is. Although many employers lay emphasis on candidates’ education al background and work experience, some believe that candidates’ character is equally important for a successful career.In contemporary society, many projects are so large that they require the coordination of a group of people rather than a sing le person’s effort. Therefore, a good team player is often welcomed. Professionally skilled people may not be able to accomplish a large project if they are easily angered and cannot get along with their colleagues.If you want to assume a leading position, you should be firm of important issues while allowing your subordinates plenty of freedom.In fact it is becoming increasingly common for companies to test candidates’ EQ (emotional quotient) before they decide to hire them.3. Wh at courses are useful for one’s job?Hint: turn out to be, future careers, basic courses, lay a solid foundation for, future development, enhance one’s ability, logical reasoning, literature, with great ease, sense of balance and beauty, of great relevance and value, career development.Possible answer:In fact, all courses may turn out to be useful in our future careers. The basic courses we take in the first two years of university lay a solid foundation for our future development. In the case of computer majors, for example, the math they have learned will enhance their ability for logical reasoning. The English courses they have followed will help them read the literature in their fields with greater ease. Art courses may increase their sense of balance and beauty.However, the courses in their specialties are often of greater relevance and value for their career development. For instance, computer majors may find courses such as programming, computer network, database, and CAD (Computer Aided Design) more closely related to their future work.4. What questions do you think are often asked in an interview? Why are theyasked?Hint: gather information, acquire the basic knowledge, apply for, weaknesses and strengths, showyour intelligence level, communicative skills.Possible answer:To start with, the interviewers may ask you about your education. In this way they can gather information to see if you have acquired the basic knowledge required for the job you are applying for.Perhaps most of them will ask you about your work experience in this field to see if you have the necessary skills for the job you have in mind. Usually employers do not like an entirely I experienced employee.They may also ask about your character, weaknesses and strengths to find out what kind of person you are. They may even ask you something that is not directly related to the job in question. Y our answers tend to show your intelligence level and communicative skills.Ⅳ.Listening (30 minutes)1. Basic listening practice (Listening for dialogs relevant to job hunting; Ask Ss to listen to the dialogs carefully and choose the best answer).Key: ① C ②D ③A④C ⑤B2. Listening In (Tasks 1-3)Task 1: Tell me about yourself1) Explain the language and culture tips.2) Ask Ss to listen to the passage and then fill in the blanks.Key: coast, was impressed by, shipping company, existing, cargo, communication skills, knowledge, potential clients, find customers, team spirit, her age, her parents, to learn.Task 2: A Work Qualification Test1) Explain the words and the culture tips.2) Ask Ss to listen to the passage and mark the statements T(true) or F(false).①F ②T ③T ④F ⑤T3) Listen to the passage again and answer the questions.Key for reference:①he made his decision based on the wrong answers to the one question one missed, rather than on the correct answers.②By writing “Neither do I”, it seems that Murphy copied the American’s answer on the test.Task 3: A guide to a Successful Job Interview1) Explain the words and the culture tips.2) Ask Ss to listen to the passage and choose the best answer.Key: ① C ②C ③B ④A⑤ D3) Listen to the passage again and answer the question.Key for reference: “why should we choose you?”, “Tell me about yourself.”, “What are your weaknesses?”, and “What are your strengths?”.Ⅴ. Speaking (45 minutes)1. Speaking Out: Handling resumes and preparing for job interviews, giving advice, describing requirements (Models1-3)1) Explain the words and the culture. Let Ss get familiar with the useful expressions in this part, and learn to express the same meaning in a different way. Then practice speaking with these expressions.2) Ask Ss to listen to the model dialogs one by one and pay attention to the underlined parts. (The underlined parts of the models present some useful expressions related to the topic of this unit.)3) Watch the model videos once again and repeat the dialogs sentence by sentence, and role-play them in pairs. For the part “Now Y our Turn” after each model, divide the class into pairs to do the exercises and then ask them to role-play the dialogs. Walk around the class and give help as needed. Encourage Ss to use their names to act out their parts.Useful Expressions:1)The useful expressions about job hunting that need explanation:“to submit my resume by E-mail”“to send in my resume vie E-mail”“to fire off my e-mail resume”“to give me some tips about how to …”“to look for a decent job”“to sue some body for sexual discrimination”“to take legal action against …”“to take somebody to court for …”“to be qualified for”“to have qualifications for”“to search the Internet for”2)The useful words and expressions for “requirements”:①“you can / you might as well /Certainly/Sure/ Of course, etc.”②“can you…; Could you…; you need to …, be sure to …, don’t …; etc.”③“It’s reasonable to do …/ It makes sense to do …/ It goes without saying that…”2.Let’s Talk1)Ask Ss to listen to the dialog and then complete the table on P55.2)Ask Ss to work in groups of three or four to have the discussion on P56. Walk around the class and give help as needed.3)Ask some groups to report to the class.Ⅵ.Assignment:Further Listening and Speaking (P72)。

学术交流英语_中国大学MOOC(慕课)第三章

学术交流英语_中国大学MOOC(慕课)第三章
判断 (1分)
得分/总分
the examples in the form of a story and the latter the supporting statements by others.
A. B.
正确答案:B 你没选择任何选项
9
Experienced speakers often present one more new idea in the conclusion of the presentation because it helps make an impact
A. B.
正确答案:B 你没选择任何选项
7
A transitional statement is usually one or two sentences long and serves as the glue to hold the structural elements of your
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4
An outline highlights the key logical elements, the key structural elements and links these elements together in a sequence.

lecture3

lecture3

The Phoneme Theory
General phonetics classifies the speechsounds of all languages, that is, how speech sounds are made, transmitted, and received. But any one language uses only a selection of the possibilities available: the study of this selection of sounds and how they are used is the phonology of the language in question.
Phonemic feature/distinctive feature
The feature that can distinguish one phoneme from another is called a distinctive feature (or a phonemic feature). For example, the voicing difference in seal and zeal; fine and vine. Such pair tells us that [s] and [z] does change the meaning of the words. Voicing distinguishes one phoneme from another.
Not all the phones in complementary distribution are considered to be allophones of the same phoneme, however. There are some restrictions for phones to fall into the same phoneme: they must be phonetically similar and in complementary distribution.

教师用书massmedia传媒英语词汇解释、课文及课后翻译(中传研究生用)Unit5

教师用书massmedia传媒英语词汇解释、课文及课后翻译(中传研究生用)Unit5

Unit 5 Televi‎s ionConten‎t s:Key to the exerci‎s esTransl‎a tionSupple‎mentar‎y Readin‎gPart One Key to the exerci‎s esPassag‎e AI. Lead-in Questi‎o ns:1. It depend‎s.2. Big Brothe‎r, The Appren‎ti ce, Americ‎a n Idol or any other famous‎realit‎y TV shows.3. Most probab‎l y yes, becaus‎e TV shows always‎i ndica‎t e kinds of values‎, which influe‎n ceaudien‎ces’behavi‎o rs and though‎t s. That is why parent‎s al ways‎ concer‎n childr‎e n become‎more violen‎t after watchi‎n g violen‎c e on TV. And anothe‎r obviou‎s exampl‎e is advert‎i semen‎t s, which are direct‎e d to influe‎n ce buying‎habits‎of audien‎ces.4. This is quite a big topic. TV guys, whose ultima‎t e purpos‎e is to make most profit‎s out of leastcost, theref‎o re, may resort‎ to some sensat‎i onal manner‎s to attrac‎t the attent‎i on of audien‎ce.Compar‎i ng with intern‎e t, which featur‎e s timely‎news and free intera‎ctions‎, TV broadc‎a sters‎may seek cooper‎a tion or integr‎a tion with intern‎e t giants‎, r ealiz‎i ng win-win outcom‎e s.II. Words StudyPost-readin‎g Activi‎t iesI. Unders‎t andin‎g the textAnswer‎the follow‎i ng questi‎o n s.1.Becaus‎e of the pressu‎re for profit‎s. Quick-fix and low-qualit‎y produc‎ti on doesn’t need experi‎e n ced staff, who will ask for a higher‎paymen‎t necess‎a rily. Anothe‎r reason‎i s that bosses‎believ‎e new comers‎al ways‎bring with them new ideas.2.The employ‎e r believ‎e s so. But the author‎ doesn’t think so.3.Indepe‎n dent produc‎ti on compan‎i es are produc‎i ng progra‎m s for broadc‎a sters‎.4.With digita‎l media, everyo‎n e can become‎an inform‎a tion source‎. We can produc‎e, edit and even show our own works, which is gifted‎ with more freedo‎m than tradit‎i onal TV media.Differ‎e nt studen‎t s may have differ‎e nt answer‎s toward‎s this questi‎o n.5.Defini‎t ely yes, becaus‎e seriou‎s factua‎l progra‎m produc‎ti on and editin‎g are far more demand‎i ng than the work of realit‎y shows, which stress‎more on entert‎a inmen‎t elemen‎t s.6.No, they need to enrich‎their knowle‎d ge and develo‎p a more seriou‎s and all-round thinki‎n g habits‎. In a word, they should‎study hard to be qualif‎i ed.7.Answer‎phone calls and contac‎t sponso‎rs. Actual‎l y, progra‎m resear‎c hers should‎be respon‎si ble for studyi‎n g the market‎of the progra‎m.II. T ransl‎a tion:A.Transl‎a te the follow‎i ng paragr‎a ph into Chines‎e.1. 独立电视台执‎行主席麦克尔‎·格雷德(Michea‎l Grade)(英国广播公司‎前任主席)面对受众指责‎独立电视台时‎,反戈一击,他批评了英国‎广播公司二台‎(B BC2)的节目。

(完整word版)新视野大学英语视听说教程第三版第3册.docx

(完整word版)新视野大学英语视听说教程第三版第3册.docx

UNIT 1UNIT 2Short conversationsShortconversations1 Q: What is the man going to do? 1 Q: How does the man feel about his sister?B. Make another appointment. 2D He ’s very unhappy at his sister ’s act. Q: What do we learn about the woman from this conversation?C. She will give the man a calculator for a coffee. 2 Q: What does the man say about Professor Smith?3C He often loses his temper.Q: What does the woman advise the man to do?3 Q: What do we know about the man?A. Go to graduate school.4A He didn ’t makejoketheabout Horace on purpose.Q: What does the man imply?4 Q: How does the manaboutfeelJack ’s failing the exam?D. Ken is always absent-minded.A He feels unsympathetic. 5 Q: What does the man think of his job?5 Q: What do we learn about the woman?C. The job is challenging but rewarding.D She is worried about the interview.Long conversationLong conversation1 Q: Why doesceyStacome to Dr. Pearl ’s office?1 Q: How does the man feel about his sister? B. To get permission to quit his class. D He ’s very unhappy at his .sister ’s act2 Q: What is worrying Stacey about her studies? 2 Q: What does the man say about Professor Smith?A. She faces the danger of lowering her grade point C He often loses his temper. average. 3 Q: What do we know about the man? 3 Q: Which of the following does Dr. Pearl suggest Stacey do?A. Sign up for free tutoring in writing.A He didn ’t makejoketheabout Horace on purpose.4 Q: How does the manaboutfeelJack ’shefailingexam?t 4 Q: What is Dr. Pearlattitude ’s toward Stacey? A He feels unsympathetic.C. Patient. 5 Q: What do we learn about the woman? Passage 1D She is worried about the interview.Passage 11 Q: When did Ang Lee come to understand his father ’sconcern about studying film? 1 Q: What will happen if you always think that you mustD. When he graduated from the film school. something in a certain way?2 Q: What was Ang Lee ’s most painful experience according tothe passage?B You will experience more stress.2 Q: How can you make large projects workable accordiC. Being refused repeatedly by production companies whenshopping a screenplay. passage?C By dividing them into smaller parts to finish one af 3 Q: Why did Ang Lee enroll in a computer course at a another. community college? 3 Q: What is the benefit of classical music mentioned in tA. Because he wanted to learn some skills to be employed.4 Q: What did Ang Lee ’s wife thinkingof tohimtheaccord passage?A It can facilitate your learning. passage? 4 Q: What is the best title for the passage?B. He has a talent in making films.A Suggestions to reduce your stress to It can facilita P assage 2 learning. manageable levels.Passage 21) believe in1) exerting 2) circumstances 2) fabulous3) searching for3) take them out 4) a strong sense of 4) approaches 5) responsibility5) head for 6) insecurity 6) efficient7) integrity7) is linked with8) accomplishing 8) compare favorably to 9) are longing for9) boost10) priorities10) sessionUNIT 310) talk it outUNIT 4Shortconversations1 Q: What are the speakers doing?Shortconversations2 D They are discussing their curriculum schedules. Q: What do we know about the Christmas party last year?B It was not well-organized. 1 Q: What does the woman mean?3D Ted is not capable of setting up his computer com Q: What is the man supposed to do now according to theconversation? 2 Q: What is the man worried about?B He is worried about the price of the tiny engines.C Look after the woman ’s children. 3 Q: What can we infer from the conversation? 4 Q: What does the woman think of her new neighbor? C The man thinks intelligent cars might be expensivB She thinks he is always very frank. 4 Q: What are they talking about? 5 Q: What is the man going to do this weekend?A A business idea brought forth by an airline.C He is going to help Mr. Smith move to a new house. Q: What does the woman suggest the man do?5LongconversationD She suggests the man edit videos for people onlin1 Q: Why is the woman asking for two weeks off from Longconversationwork? 1 Q: What ’s the problem with the man?C Because she wants to volunteer for an organization. B He has no idea about his new writing assignment. 2 Q: Which of the following statements is true? 2 Q: How does the woman get her ideas before paintingB Over 150,000 volunteers worked for the building ofC She draws inspiration by taking long walks in natu houses after the hurricane. 3 Q: What is the man ’s attitude toward the woman 3 Q: According to the woman, why is she willing to volunteer forHabitat for Humanity? getting inspiration?D Disapproving.C Because she enjoys developing friendships and building4Q:What does the woman suggest the man do at the tr communities through volunteer work. station? 4 Q: What do we know about the man from the conversation?B Get creative ideas from real daily life.B He finally agreed to let the woman take 14 days off.Passage 11 Q: Who invented the first toilet according to the passag1 Q: What question did the research group try to find an answerB Sir John Harrington.to?2 Q: What was one of the problemswithHarrington ’s water B How well do people know their neighbors?closet?2 Q: Which age group is more likely to know their neighbors?C The basin had to be emptied and cleaned constanD 55 - to 64-year-olds. 3 Q: How did inventors improve the original toilet accordi3 Q: Which of the following statements is true according to thepassage?the passage?A They improved the pipes that were attached to the C Women are more likely to know their neighbors thanmen.bottom.4 Q: Which of the following can best summarize the pass 4 Q: What do the website ’s commentsthe mentionedendof a D The development of the toilet. the passage imply?D It is hard to get to know our neighbors.Passage 2Passage 21) vary2) a large portion of 1) illegal3) well-being 2) taking family vacations 4) profound 3) acquaintances 5) accessible 4) throwing a party 6) ultimately5) verbal 7) have a harmful effect on 6) tolerant 8) went against 7) intervene9) aviation8) splits the difference 10) is not worth pursuing9) resolvePassage 110) focusing onUNIT 5UNIT 6ShortconversationsShortconversations1 Q: Whattheis man ’s advice for the woman? 1 Q: What does the woman imply?B. She should keep shut until a better job is available.C They still have plenty of time to work on the assig2 Q: What does the woman imply?2 Q: Whatis the man ’s reply to the woman ’s suggA He is too busy to go with her.B. The man should earn the bread.3 Q: What does the man mean?3 Q: What does Mrs. Smith imply?B Americans are heavily dependent on cars.A. The man is ungrateful in deciding to leave.4 Q: What does the man think of historians?4 Q: What does the man mean?A They can get clues to our past from old family pictD. He cannot afford to have a coffee break.5 Q: What does Sam imply?5 Q: What can we learn about Jane from the conversation?C. She was fed up with counting money at her job.B He will probably fail the test this Friday.LongconversationLongconversation1 Q: What was the girl doing on such a hot morning?A Working outside in the yard. 1 Q: What is the man complaining about?2 Q: What do we know about the air conditioning from thB. Awful job, hot weather and working outside. conversation?2 Q: What does the man dream of being?C It was invented by Willis Carrier.A. A self-made millionaire. 3 Q: What can we learn about the man when he was 13?3 Q: What is the woman ’s attitude toward the manC He kept cool in summer by swimming in a stream. ’s dream?B. Sarcastic. 4 Q: What would the girl like to have in the next century t 4 Q: What does the woman dream of doing?cool?D. Becoming a ballroom dancer.A personal ice cream machine.Passage 1Passage 1 1 Q: What was Sir Ludwig Guttmann ribution ’sgreatestto conthe disabled? 1 Q: Why did the speaker get tired of her job at the company?D. Because she had no passion anymore. A He was the first to organize games for the disable2 2 Q: When were the first Paralympic Games held?Q: Which of the following is true about money according to thespeaker? D In 1960.3 Q: What was special about the 1988 Seoul ParalympicA. Money can buy you nice things. 3 B They were held right after the Summer Olympic GQ: What can bring satisfaction according to the speaker?B. Doing jobs that express your passion. in the same city and using the same facilities.4 4 Q: What do we know about the Paralympic Games froQ: What does the speaker find most suitable for her now?D. Sharing ideas and thoughts through blogging.passage?B The Games have not been included in the OlympiGames for the able-bodied.Passage 2Passage 21) suffer from 1) estimated2) assassinated2) enthusiastic 3) was intended to 3) erodes4) released from4) competent 5) made a contract with 5) clear-cut 6) gave way6) labeling7) Accomplishing ensued 7) comes down to 8) survived 8) commonplace 9) victims9) tend to10) perished10) second natureUNIT 7UNIT 8ShortconversationsShortconversations1 Q: What does the man say about the woman’s laptop?1 Q: What ’s the man ’s opinion of mobilecampus?phones on2 C It ’s not easy to spot the problem with her laptop. A Mobile phones disturb students when they study.Q: How can the man solve the problem of the heating unit according to the woman?2 Q: Why doesn ’omantthe havew an instant messenger?C Because she believes that online chatting is unsafA Turn the switch off for a while and then restart it. 3 Q: What does the woman imply?3 Q: What can be inferred from the conversation? D She can ’t send the email right now.B The man would have to review more lessons to meet the exam requirements.4 Q: Why was the man frustrated with the get- togetheryesterday?4 Q: What does the woman suggest the man do?A Because most peoplecellwerphone addicts and didnD Make a compromise with his partner.5 concentrate on their conversation. Q: What does the man suggest the woman do?5 Q: What does the man imply?B Decline the employer directly and politely.A Online love is not as reliable as you expected. LongconversationLongconversation1 Q: What is the man ’s problem accordingn?to the conversatioD He is worried whether he could pass the test. 1 Q: Why is the woman so happy?2 Q: Why is the man afraid of asking the professor for help?D Because she received a letter from her pen pal.A Because he is too shy and nervous.2 Q: What is the woman ’s job?3B An accountant in Miami.Q: What can we know about the teaching assistant from the3 Q: Which of the following would belikelymostto be talkedconversation?about between the woman and her pen pal?B She is easy to talk to and good at making complex ideasC Old cowboy movies.easy.4 Q: Why is the woman more willing to receive old-style l4 Q: What else will the man probably do in addition to talking tothe teaching assistant?instead of emails from her friend?D Because she thinks waiting for a letter is like expeD Surf the Internet to get help from some great lectures online. gift from far away.Passage 1Passage 11 Q: Which of the following is the most popular form of1 Q: Why is it important to “see the problem from the otherperson ’s perspective ” according to the passage? communication according to the passage?A Emailing.B Because it enables us to understand why people havetheir particular attitude.2 Q: How many people use their smart phones to text, ato the passage?2 Q: What is a major cause of conflicts in relationships accordingto the passage?C More than 70 percent of people.3 Q: What do we know about the number of messages sA We expect people to behave in a certain way. over Facebook?3 Q: How should we solve the problem by way of talking? C It is far less than the number of emails sent everyA We should talk about something positive. 4 Q: What is probably the speaker ’s attitude towa4 Q: Which of the following can best summarize the main idea ofthis passage?decreasing face-to-face and verbal communication?D Neutral.C How to deal with the conflicts in relationships.Passage 2Passage 21) endangered 1) was accompanied by 2) falling apart 2) acceleration 3) calculates3) severe4) tosses aside 4) endeavor 5) turn to5) practicable 6) unprecedentedly 6) analogy7) classified 7) speeding up 8) shut down8) attempts to 9) approximately9) foster10) fury。

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tising

Sponsorships Participations Spot announcements


Advertiser assumes total financial responsibility for producing the program and providing the commercials Advertiser can control the content and quality of the program and the placement and length of commercials
9-7
Structure of the Television Industry Network television Cable and subscription Local television Public television



Provide highly targeted specialinterest programming options Cable is most familiar example of subscription television
9-4
Radio


Advantages Target audience Affordability Frequency Flexibility Mental imagery High level of acceptance



Disadvantages Listener inattentiveness Lack of visuals Clutter Scheduling and buying difficulties Lack of control
Not only the shoes, many familiar brands can be found everywhere in <I, Robot> . For example—— FedEx Express Audi(Will Smith „car) JVC(Will Smith‟ Audio)
9-5
Television


Television advertising is embedded in television programming Most of the attention in media buying, and in measuring effectiveness, focuses on the performance of various shows and how they engage their audiences
Broadcast Media
Key Points



Describe the structure of radio, how it is organized, its use as an advertising medium, its audience, and its advantages and disadvantages Explain the structure of television, how it is organized, its use as an advertising medium, the TV audience, and its advantages and disadvantages Outline how advertisers use film and video Identify advantages and disadvantages of using product placements


Use Television If… Want wider mass audience Align interests with program Good budget Product needs both sight and sound Prove something to audience Halo effect Create or reinforce brand image and personality
9 - 16
A World without Thieves 天下无贼

Mobilephone Vs film, belongs to Nokia
Bingbing Li is Stealing a mobilephone which is Nokia 2300 in 2004.
Nokia in the film
9-9
Structure of the Television Industry Network television Cable and subscription Local television Public television



Many consider public television to be commercial-free Stations can air program sponsorship ads

9-3
Radio
Structure of the Industry AM/FM Public radio Cable radio Satellite radio Web radio





Radio Advertising Relies on the listener’s mind to fill in the visual element Delivers a high level of frequency Radio commercials lend themselves to repetition
Andy Liu is competing with Bingbing. Undoubtedly he won.
Andy Liu is writing SMS with Nokia 7270.The screen gives it a profile for several seconds.
Some other familiar brands
9 - 11
Television Advertising
Sponsorships Participations Spot announcements



Where advertisers pay for 10, 15, 20, 30, or 60 seconds of commercial time during a program Provides more flexibility in market coverage, target audiences, scheduling, and budgeting
9-6
Structure of the Television Industry Network television Cable and subscription Local television Public television



When two or more stations are able to broadcast the same program that originates from a single source Networks originate programs and provide them to local affiliates
9-8
Structure of the Television Industry Network television Cable and subscription Local television Public television




Affiliated with a network Carry network programming and their own programs Independent stations Most advertisers are local retailers
9 - 13
Television

Advantages Pervasiveness Cost efficiency Impact

Disadvantages Production costs Clutter Wasted reach Inflexibility Intrusiveness
9-2
Broadcast Media
Transmit sounds or images electronically Include radio and television Broadcast engages more senses than reading and adds audio as well as motion for television
9 - 14
Film and Video


Trailers(预告片) Videocassette and DVD distributors also placing ads before movies Promotional video networks in stores, offices, truck stops, etc.
SINOPEC(中石化) in <A World without Thieves>
HP notebook PC in <A World without Thieves>
I, Robot and Converse
At the beginning of the film, Will Smith declare loudly,“I only wear 2004 Converse!” We are closer to the film even the story happened in 2035.
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