IKEA Brief
宜家广告赏析
存储解决
家中杂物堆得比怪兽还要高， 宜家收纳厨轻松干掉它
Need Space？ 宜家帮你解决空间问题收纳你的爱鞋，不让 它们受委屈
打折广告
免费送 货服务， 给你一 个完整 的家
安装有问题？拨打指导热线吧
户外广告
户外广告
超大样板间，让置身其中的顾客像是小人国国民的一般。
这堵墙壁高大30英尺，以 床，书架，桌椅等家具作 为岩石，供爱好者攀爬。 家具之外，墙壁上还镶嵌 有打印机，地毯，毛巾和 纺织品，以及一切可以在 宜家店里能购买到的物品。 攀岩墙的难度系数逐级上 升：最底部是茶几和书柜， 而床和沙发被安排在了顶 端，只有最终爬到最顶端 的人才有机会躺在上面 “享受”。
• 以高价格制造优质产品，或者，以低价格制造劣质产品，任何人都可以做到 这一点。但是，以低价格制造好产品，你必须找到既节约成本又富有创新的 方法。因此，在宜家，我们做事的方式有些与众不同。
• 低廉价格
• 低价格是宜家理想、商业理念和概念的基石。所有的宜家产品背后基本的思 想就是低价格会使种类繁多、美观实用的家居用品为人人所有。我们不断力 求将每一件事情做得更好、更简单、更有效率和始终更具有成本效益。
从广告表现手法上分析，该广告运用蒙太奇的形式表现，将猫咪们 在宜家中不同地点，不同状态，不同角度的画面拼接在一起。短片一开 始，是三个表现宜家寂静场景的空镜头，交代了事情发生的时间和地点， 并给观众设下悬念，片中还有两个慢镜头的表现，既表现了猫咪在宜家 店中寂静轻盈的动态过程，同时又符合了整个影片的舒缓节奏。“醉翁 之意不在酒”，与其说表现了猫的状态，不如说借用猫展现了宜家家居 的各个角落，从侧面体现了宜家家居的精致、耐用和温馨。
宜家的户 外样板房， 外面看像 个纸箱子， 告诉你把 宜家搬回 家就是这 么简单
IKEA形象设计分析
IKEA的字体设计简洁、易读，具有现代感，符合品牌年轻、时尚的形象。同时， 字体的粗细和比例也经过精心设计，以呈现出最佳的视觉效果。
标志设计
IKEA的标志简洁明了，易于识别。标志中的蓝色字母“I”和黄色字母“K”以 及“宜家”的中文标识，都体现了品牌的独特性和识别度。
图案与版式设计
图案设计
色彩设计
品牌色彩
IKEA使用蓝色和黄色作为品牌的主要色彩，蓝色代表稳重、 信任和可靠，黄色则代表活力、乐观和快乐，这两种颜色的 组合传达出IKEA品牌的核心价值观。
产品色彩
IKEA的产品色彩丰富多样，以中性色和自然色为主，符合家 居产品的特点，同时也能够满足不同消费者的个性化需求。
字体与标志设计
要点二
详细描述
IKEA的视觉设计风格简洁、现代，易于识别和记忆。其他 品牌应注重优化视觉设计，包括标志、包装、广告等，以 提升品牌的辨识度和吸引力。同时，要注意保持视觉设计 的统一性和连贯性，以强化品牌形象。
THANKS
感谢观看
社交媒体传播
IKEA在社交媒体上积极与消费者互动，通过发布家居装饰技巧、新品推荐等内容，吸引消费者的关注和互动。同时 ，IKEA也通过社交媒体收集消费者的反馈和建议，不断改进产品和服务。
线下门店传播
IKEA的线下门店是品牌形象传播的重要场所。门店装修简约、整洁，符合品牌形象。在门店内，消费者 可以亲身体验IKEA的产品，感受其品质和设计。此外，IKEA还通过线下门店举办家居装饰讲座等活动， 与消费者建立更紧密的联系。
宜家的家居搭配指南提供了详细的家居设计方案和搭配技巧，帮助消费者打造出舒适、美观的居住环 境。这些指南内容丰富、实用性强，深受消费者喜爱，进一步提升了品牌形象。
精编企业文化概论作业_案例分析瑞典宜家(IKEA)终结版资料
Expand Until 1951, The founder of IKEA saw a large-scale furniture supplier opportunities.
Further expand
Soon, he decided to stop production of all other products and concentrate on producing low-price furniture, we are familiar today from Ikea was born.
Low price
2
Strategy of
1
prouducts
philosophy
3 Show of sales
field
choose customers 5
as tutor
4
Promotion
achievements of IKEA
Show of sale fields
Part four: IKEA in China
The Logo of IKEA
Part two : Development
Present and past
First stept
IKEA originally sold pens, wallets, picture frames, decorative tablecloths, watches, jewelry and nylon stockings and so on. That what Ingvar can think of almost any low-price products.
BeiJing ChengDu
DaLian
IKEA
销售部
• 利用Electronic Commerce（电子商务)技术进行B2C模式的网上销售 加网上销售的流程图） （加网上销售的流程图）
•
（宜家为消费者提供计算机应用软件辅助客户设计（即CAD），以增加消费 者对那些感兴趣产品的认识，并计划他们的产品如何更好的适应自己具体的 环境。同时，为了实现网上交易，ERP系统还会给客户提供库存数据库，通 过对这个数据库的检查判断是有库存。）
• • •
好处： 1、在作业过程出现差错时，发出相应警告。比如：托盘未放好或者未放到位， 系统会亮出红色警示灯或者发出报警蜂鸣声。以确保现场高效准确的运作。 2、进行良好的库存面积管理。系统会依据不同的编号对货物进行分区库存管 理，由于货物的性质以及客户的需求不尽相同，系统会根据相关的数据信息 及系统算法，区分货物出库的轻重缓急，通过系统配置最合适的存放位置， 从而保证仓库既拥有较高水平的库存，又兼顾较快的周转速度。
采购合 同 供应商 采购贸易
订单
补货单
配送中心
零售商场
发货
补货
• •
1、货物配送中心（B2B模式下的） 、货物配送中心（ （第一天商店卖出了一件货物，宜家会马上通过计算机网络系统（课本TPS 系统）显示给计划部门;第二天就要安排供货;第三天所需货品一定要完成从仓 库出货;第四天运到商店;第五天新商品上架。大大提高了配送效率，以做到在 最短时间内完成配送）做成流程图同时保留文字） 做成流程图同时保留文字） 做成流程图同时保留文字
eProcurement (电子购物）EDI （好处： 1. minimizes the channel fragment towards the supplier market. . 4. The person responsible for purchases needs to put lots of efforts into being able to get the ones placing orders to buy products with already signed agreements. 5. To allow purchases outside agreements is necessary to reach success. 6. can give the highest tangible and visible effects and there is money to save.）
宜家英语自我介绍
宜家英语自我介绍My name is Emma and I am 25 years old. I was born and raised in Stockholm, Sweden, the home of the global furniture and home goods retailer IKEA. From a young age I have always been fascinated by the IKEA brand and its iconic products that can be found in homes all around the world.Growing up, my family shopped at IKEA on a regular basis to furnish our home. I remember the excitement of going to the store, wandering through the showrooms, and picking out new furniture and decor items. I was always drawn to the Scandinavian design aesthetic - the clean lines, natural materials, and focus on functionality. IKEA products just seemed to have this perfect balance of style and practicality.As I got older and moved out on my own, IKEA continued to be my go-to destination for affordable and well-designed home goods. I furnished my first apartment almost entirely with IKEA furniture, from the bed frame and dresser in my bedroom to the kitchen table and chairs. I loved how easy it was to assemble the furniture myself andcustomize the pieces to fit my space. IKEA just made it so simple to create a stylish living environment on a budget.My passion for the IKEA brand only grew stronger over time. I became fascinated by the company's history, its innovative approach to retail, and its commitment to sustainability. I marveled at how IKEA had managed to become a global household name while still maintaining its Swedish roots and design sensibilities. The "democratic design" principles that guide IKEA's product development really resonated with me - the idea that good design should be accessible to the many, not just the few.After completing my university studies in business and marketing, I knew I wanted to pursue a career that would allow me to be a part of the IKEA story. I was thrilled when I saw an opening for a customer service associate at the IKEA store in my hometown. I eagerly applied and was fortunate enough to be selected for the role.Working at IKEA has been an incredibly rewarding experience so far. Every day, I have the opportunity to interact with customers from all walks of life and help them find the perfect products to make their homes more beautiful and functional. I love being able to share my passion for the brand and my deep knowledge of the IKEA product range. It brings me joy to see the excitement on a customer's face when they discover a piece that perfectly fits their needs and style.But my role goes beyond just customer service. I'm also involved in various initiatives to improve the in-store experience and promote sustainability. I've participated in training programs to enhance my product expertise and learn more about IKEA's environmental and social responsibility efforts. It's been fascinating to see how the company is constantly innovating and adapting to meet the changing needs of its customers and the planet.One of the things I'm most proud of is IKEA's commitment to reducing its environmental impact. The company has set ambitious goals to become climate positive by 2030, and I'm honored to be a part of that journey. Whether it's encouraging customers to choose more sustainable products, educating them on proper waste sorting, or supporting IKEA's circular economy initiatives, I feel like I'm making a real difference.Of course, working at IKEA isn't just about the work itself - it's also about the incredible people I get to interact with every day. My colleagues are a diverse and talented group, hailing from all corners of the globe. I've made so many wonderful friends and built a strong sense of community within the IKEA family. We support and inspire each other, and I know I can always count on my team to have my back.Outside of work, I love to explore the beautiful city of Stockholm and discover new hidden gems. I'm an avid hiker and enjoy spending time in nature, whether it's hiking in the nearby forests or taking a dip in the crystal-clear lakes. I also have a deep appreciation for Swedish design and culture, and I love to visit local art galleries, design studios, and artisanal workshops.In my free time, I also enjoy cooking and baking. I'm always experimenting with new recipes, trying to recreate the delicious Swedish dishes I grew up with. There's nothing quite like the aroma of fresh-baked cinnamon buns or the satisfying crunch of a traditional Swedish crispbread. Food has a way of bringing people together, and I love hosting dinner parties and sharing my culinary creations with friends and family.Looking to the future, I'm excited to continue growing within the IKEA organization. I'm passionate about the company's mission and vision, and I'm eager to contribute to its ongoing success. Whether it's taking on new challenges within my current role or exploring opportunities to advance my career, I'm committed to being a dedicated and innovative IKEA employee.At the end of the day, what I love most about working at IKEA is the sense of purpose and belonging it provides. I feel truly connected to the brand and its values, and I'm proud to be a part of a companythat is making a positive impact on the world. IKEA isn't just a place where I earn a paycheck - it's a community, a lifestyle, and a source of inspiration. I can't wait to see what the future holds and how I can continue to be a part of the IKEA story.。
宜家英文作文介绍
宜家英文作文介绍Ikea is a Swedish furniture company that is well-known for its modern and affordable designs. It offers a wide range of products for every room in the house, including furniture, home accessories, and kitchen appliances.The company was founded in 1943 by Ingvar Kamprad and has since grown to become one of the largest furniture retailers in the world. Ikea is known for its flat-pack furniture, which makes it easy for customers to transport and assemble their purchases at home.One of the things that sets Ikea apart from other furniture retailers is its commitment to sustainability. The company uses renewable and recycled materials in its products, and it has implemented initiatives to reduce its carbon footprint and waste production.Ikea stores are designed to provide customers with an immersive shopping experience. The layout of the stores iscarefully planned to guide customers through different room settings and showcase the products in a realistic home environment.In addition to its physical stores, Ikea also has a strong online presence, allowing customers to browse and purchase products from the comfort of their own homes. The company offers home delivery and assembly services to make the shopping experience as convenient as possible.Ikea has a strong focus on customer satisfaction and offers a range of services to support its products, including a generous returns policy and a customer loyalty program. The company also provides design inspiration and tips for creating a stylish and functional living space.。
宜家介绍英语150字作文
宜家介绍英语150字作文Ikea, a Swedish multinational conglomerate known for its ready-to-assemble furniture and home accessories, has gained worldwide recognition for its innovative designs, affordability, and sustainability efforts.Founded in 1943 by Ingvar Kamprad, Ikea has since expanded globally, with stores in over 40 countries. Its success can be attributed to its unique business model, which focuses on offering a wide range of well-designed, functional products at prices accessible to the majority.Ikea's products are known for their Scandinavian-inspired designs, characterized by simplicity, minimalism, and functionality. From modular sofas to space-saving storage solutions, Ikea offers options for every room in the house, catering to diverse tastes and lifestyles.Moreover, Ikea is committed to sustainability, implementing various initiatives to reduce itsenvironmental footprint. It uses renewable materials, promotes energy efficiency, and invests in recycling programs. Additionally, Ikea aims to inspire sustainable living among its customers by offering eco-friendly products and providing tips for reducing waste and conserving energy.In terms of customer experience, Ikea stores are designed to immerse shoppers in the Ikea lifestyle, with spacious showrooms, interactive displays, and on-site restaurants serving Swedish specialties like meatballs and lingonberry sauce. The stores also feature a "småland" play area where children can have fun while parents shop.Overall, Ikea has revolutionized the way people furnish and decorate their homes, offering stylish and affordable solutions that resonate with consumers worldwide. Its commitment to design, affordability, and sustainability continues to make it a beloved brand across the globe.。
宜家家居介绍英文作文初一
宜家家居介绍英文作文初一Title: Introduction to IKEA。
Introduction:IKEA is a globally renowned furniture and home accessories retailer, known for its affordable prices, modern designs, and flat-packaging system. Founded in Sweden in 1943 by Ingvar Kamprad, IKEA has expanded into an international household name, with stores in over 50 countries worldwide. In this essay, we will delve into the various aspects of IKEA, including its history, business model, products, and impact on society.History:IKEA's journey began modestly in the small village of Älmhult, Sweden. Ingvar Kamprad, at the age of 17, started the company as a mail-order business, initially selling pens, wallets, and other small items. The name IKEA is anacronym derived from Ingvar Kamprad's initials, along with the first letters of the farm he grew up on (Elmtaryd) and the nearby village (Agunnaryd). As the business grew, Kamprad began including furniture in his catalog, leading to the opening of the first IKEA store in Älmhult in 1958.Business Model:One of the key factors behind IKEA's success is its unique business model. IKEA pioneered the concept of flat-pack furniture, which significantly reduces transportation costs and allows for easy customer assembly. This model not only lowers prices but also promotes sustainability by minimizing packaging waste. Additionally, IKEA operates large warehouse-like stores that feature a showroom displaying various room setups and a self-service warehouse where customers can collect their purchases. This self-service approach helps streamline operations and further reduces costs, contributing to IKEA's competitive pricing strategy.Products:IKEA offers a wide range of products catering todifferent needs and tastes, including furniture for theliving room, bedroom, kitchen, and outdoor spaces. In addition to furniture, IKEA sells home accessories,textiles, kitchenware, and lighting solutions. The companyis known for its Scandinavian-inspired designscharacterized by simplicity, functionality, and affordability. Furthermore, IKEA regularly collaborateswith designers and artists to create limited-edition collections, adding a sense of exclusivity to its offerings.Impact on Society:Beyond its business success, IKEA has had a significant impact on society and culture. The company's emphasis on democratic design – making well-designed products accessible to everyone – has influenced the way people approach home furnishing. IKEA's affordable prices have democratized interior design, allowing people from allwalks of life to create stylish and functional living spaces. Moreover, IKEA's commitment to sustainability isevident through its use of eco-friendly materials, energy-efficient products, and initiatives such as the "IKEA Foundation," which focuses on humanitarian and environmental causes worldwide.Conclusion:In conclusion, IKEA stands as a testament to the power of innovation, affordability, and sustainability in the retail industry. From its humble beginnings in Sweden to its global presence today, IKEA continues to revolutionize the way we furnish and decorate our homes. Through its unique business model, diverse product offerings, and commitment to social responsibility, IKEA has earned its place as a beloved household name worldwide. As we look to the future, it is clear that IKEA will remain a driving force in shaping the way we live and interact with our living spaces.。
宜家家居介绍英文作文模板
宜家家居介绍英文作文模板Title: Introduction to IKEA Furniture。
Introduction:IKEA is a renowned Swedish furniture company that has gained global recognition for its innovative designs, affordable prices, and commitment to sustainability. Founded in 1943 by Ingvar Kamprad, IKEA has revolutionized the furniture industry with its flat-packaging and self-assembly concept, making stylish and functional furniture accessible to people around the world.Paragraph 1: History and Background。
Since its humble beginnings in Älmhult, Sweden, IKEA has expanded exponentially, with stores in over 50 countries worldwide. The company's success can be attributed to its founder's vision of offering well-designed furniture at affordable prices. From its firstcatalog in 1951 to the present day, IKEA has consistently evolved to meet the changing needs and tastes of consumers.Paragraph 2: Product Range。
宜家家居介绍英文作文高中
宜家家居介绍英文作文高中Ikea is a well-known furniture retailer that offers a wide range of affordable and stylish home furnishings.Their products are designed to be functional, practical,and aesthetically pleasing. Whether you're looking for furniture for your living room, bedroom, kitchen, or office, Ikea has something for everyone.One of the things that sets Ikea apart from other furniture stores is their flat-pack concept. This meansthat the furniture is sold in pieces that need to be assembled at home. While some people may find this daunting, it actually allows for easy transportation and makes it possible to fit large items into small spaces. Plus, assembling the furniture yourself can be a fun andrewarding experience.Ikea is also known for its innovative designs. They constantly come up with new and exciting products thatcater to different tastes and needs. Whether you prefer aminimalist, modern look or a cozy, traditional style, Ikea has furniture and accessories to suit your preferences. They also offer a range of customizable options, allowing you to personalize your furniture to fit your unique style.In addition to furniture, Ikea also offers a variety of home accessories and decorations. From curtains and rugs to lamps and picture frames, you can find everything you need to add the finishing touches to your home. They also have a range of storage solutions, such as shelves, baskets, and boxes, to help you keep your space organized and clutter-free.Another great thing about Ikea is their commitment to sustainability. They strive to use renewable materials and minimize waste in their production processes. They also have initiatives in place to promote recycling and reduce their carbon footprint. By choosing Ikea, you can feel good about your purchase knowing that you're supporting a company that cares about the environment.Overall, Ikea is a fantastic option for anyone lookingto furnish their home on a budget without sacrificing style or quality. With their wide selection of furniture, innovative designs, and commitment to sustainability, it's no wonder that Ikea has become a household name around the world. So why wait? Visit your nearest Ikea store or browse their website today and start creating your dream home.。
宜家周边的事物写一篇英语作文
宜家周边的事物写一篇英语作文IKEA is a well-known Swedish furniture retailer that has become a global phenomenon. While the store itself is a destination for many consumers, the areas surrounding IKEA locations often offer a wealth of additional experiences and attractions. From diverse dining options to unique local businesses, the environment around IKEA stores can be just as intriguing as the store itself.One of the most notable features of the IKEA ecosystem is the variety of food choices available. IKEA stores typically include an in-house restaurant serving traditional Swedish fare, such as meatballs, lingonberry jam, and heartwarming soups. However, the surrounding area often boasts a diverse array of dining establishments, catering to a wide range of culinary preferences.For instance, in the vicinity of the IKEA store in Burbank, California, one can find an eclectic mix of eateries. Local favorites include the Smoke House Restaurant, known for its classic American barbecue dishes, and Bea Bea's, a beloved breakfast spot serving up fluffy pancakes and creative benedicts. Additionally, the area is home to avibrant food truck scene, with mobile kitchens offering everything from gourmet tacos to artisanal ice cream.Beyond the culinary delights, the areas surrounding IKEA stores often feature a range of other businesses and attractions that cater to the diverse interests of consumers. In many locations, one can find home goods and decor stores that complement the offerings of IKEA, allowing shoppers to curate a cohesive design aesthetic for their living spaces. These complementary businesses might include specialty lighting stores, independent furniture makers, and even antique dealers, providing customers with a wealth of options to personalize their homes.In the case of the IKEA store in Emeryville, California, the surrounding area is home to a thriving arts and entertainment district. Here, visitors can explore galleries showcasing the work of local artists, attend live music performances at intimate venues, and even catch a movie at an independent cinema. The eclectic mix of cultural offerings provides a well-rounded experience for those visiting the IKEA store, allowing them to immerse themselves in the vibrant community beyond the store's walls.Another noteworthy aspect of the IKEA ecosystem is the presence of community-oriented businesses and organizations. In many IKEA locations, one can find non-profit organizations, educationalinstitutions, and community centers that have established a presence in the area. These entities often collaborate with IKEA to host events, workshops, and educational programs, creating a sense of community and engagement around the store.For instance, the IKEA store in Brooklyn, New York, is situated in close proximity to the Brooklyn Children's Museum, a renowned institution dedicated to inspiring and educating young minds. The museum and IKEA have partnered on various initiatives, such as family-friendly events and educational programs, fostering a synergistic relationship that benefits both the store and the local community.Moreover, the areas surrounding IKEA stores frequently feature green spaces and recreational amenities that enhance the overall experience for visitors. Many IKEA locations are situated near parks, walking trails, or public squares, providing opportunities for relaxation, exercise, and outdoor enjoyment. These natural and community-oriented spaces not only complement the IKEA experience but also contribute to the overall quality of life for residents and visitors alike.In the case of the IKEA store in Tempe, Arizona, the surrounding area boasts the Tempe Town Lake, a picturesque body of water that attracts joggers, cyclists, and outdoor enthusiasts. The lake is flankedby a network of trails and parks, offering a serene respite from the bustling shopping experience at IKEA. This integration of natural and commercial elements creates a well-rounded and appealing environment for visitors.Ultimately, the areas surrounding IKEA stores are not merely utilitarian spaces that serve as backdrops to the retail giant. Instead, they have evolved into vibrant, multifaceted ecosystems that cater to the diverse needs and interests of consumers. From the culinary delights to the cultural offerings and community-oriented initiatives, the IKEA ecosystem extends far beyond the store's walls, providing a rich and engaging experience for all who venture into its orbit.。
宜家的英语字母怎么写作业
宜家的英语字母怎么写作业Ikea, the popular Swedish furniture and home goods retailer, is often associated with its unique product names that are derived from Swedish place names, names of people, and even from the company's own employees. When writing the name "Ikea" in English, it is important to follow the standard conventions for writing English words.Here's how to write "Ikea" correctly:1. Capitalization: The first letter of each word should be capitalized. In English, proper nouns, which include brand names and company names, are typically capitalized. So, "Ikea" should be written with a capital "I" and a capital "K."2. Lettering: Ensure that each letter is written clearly. The "I" should be a straight line with a dot above it, the "K" should have a vertical line with a diagonal line extending to the right, and the "E" should have three straight lines with the middle line being the longest.3. Spacing: There should be a space between "Ike" and "a" to indicate that they are two separate words.4. Consistency: When writing the name "Ikea" multiple timesin your assignment, ensure that you maintain consistency in the way you write it.5. Punctuation: If you are using "Ikea" in a sentence, make sure to use proper punctuation. For example, if you arewriting a sentence about the company, it might look like this: "Ikea offers a wide range of affordable and stylish furniture."6. Context: If you are writing an essay or a report, makesure to provide context for the mention of "Ikea." Explain what the company does, its significance, or why it isrelevant to your topic.Remember, the correct spelling and capitalization of "Ikea"are essential for clear communication and to avoid confusion.。
介绍宜家家具英文作文
介绍宜家家具英文作文下载温馨提示:该文档是我店铺精心编制而成，希望大家下载以后，能够帮助大家解决实际的问题。
文档下载后可定制随意修改，请根据实际需要进行相应的调整和使用，谢谢!并且，本店铺为大家提供各种各样类型的实用资料，如教育随笔、日记赏析、句子摘抄、古诗大全、经典美文、话题作文、工作总结、词语解析、文案摘录、其他资料等等，如想了解不同资料格式和写法，敬请关注!Download tips: This document is carefully compiled by theeditor. I hope that after you download them,they can help yousolve practical problems. The document can be customized andmodified after downloading,please adjust and use it according toactual needs, thank you!In addition, our shop provides you with various types ofpractical materials,such as educational essays, diaryappreciation,sentence excerpts,ancient poems,classic articles,topic composition,work summary,word parsing,copyexcerpts,other materials and so on,want to know different data formats andwriting methods,please pay attention!IKEA furniture is really popular. It has a wide range of styles and designs. You can find something for every taste.The quality of IKEA furniture is usually good. It's not super expensive, but it lasts for a while.Their showrooms are amazing. You can walk around and get ideas for how to decorate your home.There are always a lot of people shopping at IKEA. It can be quite busy, but it's also fun.IKEA also has a great selection of storage solutions. That's really helpful for keeping things organized.。
一个家具商的誓约
一个家具商的誓约1．产品系列是宜家的特色宜家应当提供各种各样设计精良的功能性家具家居用品，保证物美价廉，使大多数人都能够负担得起。
产品系列囊括家居环境中的所有产品是宜家的目标，也就是说，宜家致力于提供适用于家庭每个角落的家具和配件产品，不论室内室外；宜家的产品系列中还包括工具、器皿和家居饰品，以及帮助顾客自己动手安装的配件和室内设计的工具；宜家的产品系列也可能包含部分公共建筑材料。
所有产品必须始终受到价格制约，避免任何影响总体价位的情况。
宜家的主要工作必须始终放在发掘每个产品领域的基本产品上。
特色产品必须始终强调最基本的产品系列，也就是那些“典型宜家式”的产品。
基本产品系列必须是宜家特色产品。
它必须能反映宜家简单直接的思维方式，凸显宜家人的特色；它必须耐用好用；它必须体现轻松、自然、不受拘束的生活方式；它必须具备形态美和色彩美，能够传递幸福欢乐，符合年轻人的口味，能够唤醒所有年龄层的人的青春。
在斯堪的纳维亚半岛，宜家的基本产品系列就是宜家的经典设计。
在斯堪的纳维亚半岛之外，宜家的基本产品系列就是瑞典的经典设计。
除了最基本的产品系列，宜家也可以融合传统风格，开发较小规模的产品线，以此吸引绝大多数的消费者，这些产品线应当与我们最基本的产品系列能够互补。
这一系列产品应该只在斯堪的纳维亚半岛之外才有。
注重功能和质量宜家绝不涉足一次性产品。
消费者在宜家购买的任何产品都应当经久耐用，能够带来长期愉悦。
这就是为什么宜家的产品必须满足消费者对功能的需求，并且注重质量。
但保证质量也不能牺牲其他，必须切实适应消费者的不同需要。
例如，桌面比书架搁板更需要注重表面耐用性。
因此，在桌面上应当使用更贵的面漆保障顾客能够长久使用，而在书架上使用同样价钱的面漆不仅毫无用处，而且增加了成本。
质量必须以消费者的长远利益为出发点。
宜家的质量控制标准应当符合瑞典家具全标准质量体系认证。
低价的含义宜家旨在服务普通人民大众，而人民大众拥有的财务资源通常比较有限。
ikea英语阅读
ikea英语阅读IKEA（宜家）是一家全球知名的家居家具零售商，其产品以设计简洁、价格亲民而闻名。
以下是一篇关于IKEA的英语阅读材料：IKEA: The Global Furniture RetailerIKEA is a Swedish-based multinational furniture retailer, famous for its affordable and modern furniture designs. Founded in 1943 by Ingvar Kamprad, the company started as a small-scale business selling various household items, but soon specialized in selling ready-to-assemble furniture.What makes IKEA unique is its commitment to design and functionality. The company's products are designed to be functional yet stylish, making them suitable for a range of living spaces. IKEA's goal is to create a better life for the many people by providing well-designed, functional, and affordable furniture solutions.With a global presence in over 30 countries, IKEA has become one of the world's largest furniture retailers. The company's products are sold through a network of stores and online platforms, making it easy forcustomers to find and purchase the furniture they need.IKEA's success lies in its ability to adapt to different markets and customer needs. The company offers a wide range of products, including furniture, home decorations, and even food, making it a one-stop shop for all things home-related. Additionally, IKEA is known for its commitment to sustainability, using environmentally friendly materials and practices in its products and operations.The company's impact extends beyond its products and stores. IKEA has been recognized for its social responsibility efforts, including its commitment to hiring local employees, supporting local communities, and providing opportunities for women.In conclusion, IKEA is more than just a furniture retailer; it's a global brand that strives to make a positive impact on people's lives through design, functionality, and affordability. With its commitment to sustainability and social responsibility, IKEA has become a role model for other businesses seeking to create positive change in the world.。
宜家(英文版介绍)
Product
• the flat-pack distribution methods
assembled by the consumer → reduce costs and use of packaging → a practical point
Price
• Low price policy • an attractive feature of IKEA • low price policy is used through the processes of designing, manufacturing, sellings, and administration
10,000 articles
Product
• Styles: simple, natural, fashion, good-quality • Customers: the masses in developed countries the white-collar in developing countries
How much?
Price
Price
• Figure out the price before designing • Use new materials, new technique • The flat-pack distribution methods
Place
• IKEA stores in different countries. • sells its products to customers directly. • a symbol of life style. do purchasing enjoy a different kind of life style here.
ikea工作理念
ikea工作理念
IKEA的工作理念是通过创造性、简单和实用的解决方案，帮助尽可能多的人改善居家生活。
以下是IKEA的工作理念的主要原则：
1. 以客户为中心：IKEA关注客户的需求和问题，并努力提供满足他们的产品和服务。
他们的目标是让顾客能够负担得起、简单易用、具有创新和优质设计的家居产品。
2. 连续创新：IKEA鼓励员工提出创新的想法，并积极寻找新的解决方案。
他们鼓励员工大胆尝试新的方法和思维方式，以不断推动公司的发展。
3. 简单性：IKEA强调简洁、直接和易于理解的工作方式和沟通方式。
他们倡导简化流程和程序，以提高工作效率。
4. 负责任：IKEA致力于成为可持续发展的公司，并努力减少对环境的影响。
他们通过采用可再生能源、减少废弃物和推广可持续材料等措施来履行他们的社会责任。
5. 合作：IKEA强调团队合作和相互支持的精神。
他们鼓励员工分享知识、经验和资源，以提高整个组织的绩效。
总的来说，IKEA的工作理念是通过创造简单实用的产品和持续创新的精神，提供满足客户需求的解决方案，并以负责任和可持续发展的方式运营企业。
IKEA的国际产品策略
IKEA的国际产品策略概述IKEA是瑞典家居零售巨头，已经成为全球知名品牌之一。
其国际产品策略是其成功的关键之一。
本文将详细介绍IKEA的国际产品策略，包括产品设计、质量控制、品类扩展等方面。
产品设计IKEA的产品设计以简约、功能性和现代感为主导。
其产品追求简单、经济实惠并符合当地需求。
在设计过程中，IKEA充分考虑到客户的实际使用需求和生活方式，并通过大量的市场调研和设计师的创意来满足这些需求。
另外，IKEA的产品设计也非常注重环保和可持续性。
他们致力于使用环保材料和生产技术，并推动可持续发展。
例如，他们使用可再生材料如竹子和麻来制作家具，并采用能源高效的生产工艺。
质量控制作为家居行业的领导者，IKEA非常注重产品质量控制。
他们采用一系列严格的标准和流程来确保产品的质量。
首先，IKEA在供应链管理方面非常重视，和供应商建立长期合作关系，并定期进行供应商审核和验厂。
此外，他们还在全球范围内建立了自己的质量控制中心，对产品进行质量测试，确保其符合相关标准和要求。
此外，IKEA还设立了全球售后服务中心，提供客户满意度调查和售后服务。
他们鼓励消费者提供对产品的反馈，并根据消费者的需求和反馈来改善产品质量。
品类扩展除了传统的家具产品，IKEA还通过品类扩展来满足不同消费者的需求。
他们推出了厨房用具、灯具、窗帘、装饰品等多个品类的产品。
在品类扩展方面，IKEA具有一定的地域差异化策略。
他们根据不同国家和地区的市场需求和文化特点，调整产品的种类和风格。
例如，在亚洲市场，他们推出了更多适合亚洲家庭的产品，如烹饪设备、茶具等。
此外，IKEA还通过与设计师和艺术家合作，推出一系列限量版产品，进一步丰富了他们的产品线，并吸引了更多的消费者。
跨国营销策略为了在全球范围内推广和销售其产品，IKEA采用了跨国营销策略。
他们在不同的国家和地区开设了零售店，并通过多种渠道宣传和推广产品。
首先，IKEA通过线下实体店的方式进入不同的市场。
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IKEA
背景
宜家是什么?
关于宜家，以下三点是你们首先要了解的，它们将帮助你更好
地理解宜家这个品牌，这是你们创作的基础，了解这些才能创
意出符合宜家品牌调性的作品：
⏹宜家站在大众的一边；
⏹宜家对家有自己独特的观点 – “家是世界上最重要的地方”；
⏹宜家致力于为大众创造更美好的日常生活；
宜家的目标是什么?
成为家庭生活的领导者
宜家的品牌精神是什么?
使人眼睛眼睛一亮。
有创造力 & 有趣味性。
它意味着你应该随心所欲地让家反映自己的风格，添加好用的
物品，让家更好地为你服务。
宜家可以帮你随心所欲，给你简单的点子、巧妙的想法、绝佳
的创意、出色的产品、低廉的价格、优质的服务、宜家的理念、独特的观点、有用的知识……
……但这还不够
……你自己也要出一份力
你要投身其中
花一点时间，花一点小钱，贡献一点品味，下一点决心
“我要让我家的门厅更好用”
“我要让晚餐变得完美绝伦”
“我要把客厅变成一个游乐场”
“我要让每个人都感觉舒服自在”
“我要去掉所有的印花布”
我们想让人们都积极地装扮自己的家，充满热情。
一年中的任何时候都能做一些改变，让家变得越来越好用，把他们的家变成真正属于他们的地方。
只有注入感情，才能激发热情与热爱
但为什么呢？为什么这么麻烦呢？买些漂亮的东西不就行了吗？为什么不顺其自然呢？
这就是原因
家
在这里，我们开怀大笑；
在这里，我们欢快地哼歌；
在这里，我们看新闻，看电影，无聊到睡着；
在这里，我们谈论白天的经历；
在这里，我们跳舞、做饭；
在这里，我们看着孩子一天天长大；
在这里，我们享受早晨的第一杯香茶；
在这里，环绕着我们最心爱的东西。
虽然常常熟视无睹，但总有那么一次两次，你会不经意地在祖父很久以前寄来的那张贺
卡前面停步，想到那时候的你，还只是那么小的一个孩子。
有人说，遗传并不只是一种生理现象。
吃什么东西、怎样开车、怎样装饰自己的家……这些都可以是“遗传”。
但这是你的生活，你的家。
不是你父母的，不是你邻居的，不是你朋友的，更不是你老板的。
你，就是你！
如果你不按自己的愿望来装饰自己的家，那你什么也做不到。
你才是作主的人随心所欲地让你的世界变得更好，只要你够投入就能做到。
宜家的创意和方案会让你的家释放潜力，而价钱会让你的钱包笑出声来
家是世界上最重要的地方
爱自己的家，就像我们一样
对宜家来说，没有一个空间因为太小而不能兼具功能性，生活性和时尚性。
结合你们自己的生活经验和观点，来演绎宜家如何为小空间居住环境的人们创建更美好的日常生活。
目标受众
中国年轻一代，大学在校生或刚毕业的人群。
你们的作品不是为事业有成的中年人或颐养天年的老年人而创作，而是为同龄人的你们而作。
如何入手
结合你们目前的生活与居住状态，你们中的大部分人正在和同学们住在学生宿舍里，有一些人和父母住在家里，或者还有一
些人和朋友在外面合租。
因此在这个命题里，关于“家”，可以是宿舍，可以是和家人居住的家庭，也可以是在外租的第一个房子等。
在“家”里，房间的面积也许不算大，你只拥有一个房间，而这一个房间身兼多职，既是卧室，又是书房，还是客厅，甚至餐厅等。
在“家”里，属于你的私人空间也并不多，在多数情况下，你需要和人们（同学，亲人，朋友等）分享它。
在“家”里，也许你有一堆的学习用品/衣物/生活用品/好玩意需要放在小小房间里，同时还要秀得好看，拿得方便，因此无法避免地为它们的收纳与存储问题而烦恼……
请用你自己的生活经验去理解和诠释我们所给的命题，选择任何你觉得适合该工作简报的宜家产品来进行创作，并为宜家品牌注入你新鲜/活泼的原创力。
怎样传播我的创意？
可以通过平面, TVC, 广播, 互动, 整合营销, 手机等等。
病毒视频已是很成功的方法。
想法要有趣从而让人们自发分享。
病毒视频可以放在土豆、优酷等视频网站，或者博客、网页上，甚至直接发送。
BBS 也很有效。
如果你在BBS 上能讲一个很不错的故事，它也会被他人传播与谈论。
博客也可以，如果你制作了一个很有趣的博客开放给公众，让
大家一起参与，这也可以成为病毒。
事件？当然也行！你可以举办一个派对或者讲座。
只要你让它很有趣，人们就会想马上采取行动。
eDM （直投式电邮，就像我们常收到的那种电邮）。
如果你有一张长长的好友列表，你可以直接发消息给他们。
电邮病毒要设计得很有趣好让他们来参与。
但是，好的病毒广告活动还会使用到以上形式之外的其他媒介渠道，按照你的创意，选择最合适的媒介来帮助实现你的创意，达成目标，这才是整合的广告活动。
怎样评估效果？
这也是个重要问题。
在你们设计好广告活动后，必须还要考虑怎样衡量其是否成功。
包括视频下载量、播放次数、推荐次数，BBS 的帖子浏览量、评论数，博客转载量，活动参与人数，活动发布帖的下载 / 访问量，eDM 分发和回应数目等。
必要事项
必须包含面向目标受众
必须包含宜家LOGO
创意作品必须符合宜家品牌调性，以及采用宜家的方式来进行创作。
请见参考附录“宜家的方式”。