商务英语写作：小作文
商务英语写作案例参考范文
商务英语写作案例参考范⽂ 写好商务英语写作不是⼀件简单的事，除了要有好的英语基础，还需要知道商务英语写作需要到哪⼀些格式，这个时候就需要⽤到范⽂，百分⽹店铺在这⾥为⼤家寻找到了5篇商务英语写作的`范⽂，希望你看完之后可以写出好的商务英语作⽂! 商务英语写作参考范⽂⼀ Dear Sirs, This is to introduce ourselves as one of the biggest down apparel product companies from China. Our company—Jiangsu Bosideng International Holdings Limited .—was established in 1994,locating in the Bosideng Industrial Park, Guli Town Changshu, Jiangsu Province, China. From 1994,we have been specialized in producting down apparel. Bosideng International Holdings Limited has 8344 retail outlets selling down apparel under its six core brands including "Bosideng","Snow Flying","Bingjie","Slim"and"Shuangyu".Through these brands,the Company offers a wide range of down apparel products targeting various consumer segments to strengthen and expand its leading position in China down apparel industry. To further optimize its product mix and increase profitability,the Company has adopted a "non-seasonal product"development strategy. The Company will continue to seek opportunities to merge and acquire non-down apparel brands with high development potential and good reputation in order to further increase the proportion of non-down apparel business in total sales. With decades of experience of trading with both domestic and international companies,we have been enjoying high reputation in the world market, both for our good credit and our high product quality.Surely,we also have quality assurance and quality control,which greatly protect the benefits of the customer. Our telephone number is 400-887-8226/0512-********,the fax is 0512-********. We look forward to your positive reply. Yours faithfully. 商务英语写作参考范⽂⼆ Dear Mr.Downe I am pleased to be able to invite you to the Launch of English Tomorrow, the exciting new multi-level CD-ROM program for business English learners. English Tomorrow is published by Talk International in cooperation with Bookers Publishers. The official launch will take place at 3 pm on 25th July at The Royal Bell Hotel, South Harford, Somerset. During the afternoon there will be an opportunity for you to try out the material. Moreover, the designers-Mark Brightman and Sally Waters, and representatives of Bookers Publishers will be present to answer any questions you may have. I hope your schedule will allow you to accept our invitation. I would be grateful if you could confirm your attendance by 20 June at the latest and look forward to hearing from you.。
商务英语作文集锦5篇
商务英语作文集锦5篇商务英语作文篇2商务英语作文篇3by PaulaThe OpportunityBusiness etiquette is made up of significantly more important things than knowing which fork to use at lunch with a client. Unfortunately, in the perception of others, the devil is in the details. People may feel that if you can't be trusted not to embarrass yourself in business and social situations, you may lack the selfcontrol necessary to be good at what you do. Etiquette is about presenting yourself with the kind of polish that shows you can be taken seriously. Etiquette is also about being comfortable around people (and making them comfortable around you!)People are a key factor in your own and your business' success. Many potentially worthwhile and profitable alliances have been lost because of an unintentional breach of manners. Dan McLeod, president of Positive Management Leadership Programs, a union avoidance company, says, "Show me a boss who treats his or her employees abrasively, and I'll show you an environment ripe for labor problems and obviously poor customers relations. Disrespectful and discourteous treatmentof employees is passed along from the top."商务英语作文篇4跟商业行业或者是商业现象的进展经济等等有关系，出题的形式可以是图表英语，也可以是提纲作文。
BEC商务英语初级写作范文精选5篇
BEC商务英语初级写作范文精选5篇BEC商务英语初级写作范文（1）Report writing Ex 4: Sample answer: (235words)Reassessment of job satisfaction: Sue Person(PR Dept.)IntroductionaThis report sets out to use Workset colours to assess the accuracy of my job description as PR officer and to suggest a number of changes.FindingsIt is clear that there is a difference between the way the company views the job and the reality as I perceive it. Firstly, a number of areas which demand a significant proportion of my time are not mentioned in the official job brief. The segment on the pie chart which provides most cause for concern is the pink sector; this relates to my attendance at a number of meetings which I can contribute little. Another significant area is the grey segment; this refers to the unscheduled time I spend sorting out computer problems. I feel these activities are hampering my core work. As can be seen from the pie charts, the time I spend actively working to meet the goals agreed with my line manager is less than envisaged.ConclusionsThe above discrepancies clearly indicate that my current job brief is inaccurate.RecommendationsI would recommend that my official job brief should be updated using the Workset colours. It would also be valuable to consider the proportion of non-core colours in the pie chart and to investigate whether work in these areas could be carried outby someone else more suited to these tasks.BEC商务英语初级写作范文(2)Although sales at both ASEF Chemicals and Chemicon Ltd experienced a number of fluctuations over the period 1995-1999, turnover at both companies showed a general upword trend.At the beginning of the period ASEF sales stood at just over $30m. They experienced a fall the following year, before picking up again in 1997 and reaching a peak of $60m in 1998. Sales fell again slightly the following year but remained higher than their 1997 level. Chemicon sales exceeded those of ASEF in 1995 ($42m compared to $31m). Despite experiencing a fall in 1997, the overall trend was a slight rise over the four year period. Both companies ended 1999 with turnover of around $50m with Chemicon outselling ASEF for the first time since 1996.BEC商务英语初级写作范文(3)Flexible working Ex 5: Sample answer: (250words)Resource Planning Manager: Assessment of Suitability for Home-based WorkingIntroductionThe purpose of this report is to assess the suitability of my position as Resource Planning Manager for home-based working.FindingsMy working pattern and that of my colleagues varies from week to week. During certain periods a large proportion of my time is spent doing fieldwork. This is followed by office-based collating and recording the data collected. Once the results have been recorded, I proof-read the colour copies of all reports and maps.As regards communication with colleagues, department meetings are held once a fortnight. At other times, the individualmembers of the team communicate either face-to-face or by phone, depending on their location. Apart from official meetings, the same results can be achieved whether I am in the office or working elsewhere.ConclusionIt is clearly that I could be able to undertake the duties while working from home for a large proportion of my time. Clearly, some days would be spent in the office for face-to-face communication with colleagues. It would also be necessary to use the technical facilities at times. However, in order to be able to work effectively from home, I would need to be provided with a networked computer and printer.RecommendationsI would suggest that I should be given the necessary equipment to work partially from home for a trial period. After this time, further consultation should take place in order to reassess the situation.BEC商务英语初级写作范文(4)Business practices in China Ex 3: Sample answer: (244words) Dear Chen，I was very pleased to receive your letter. As requested, I enclose some advice about visiting Milan.There are lots of good hotels near the Fiera and I recommend the Hotel Wagner; it is about a ten-minute walk from the trade fair and also has the metro and train connections. The public transport system here is quite reliable and I do not think you need to hire a car; the traffic in Milan can be a bit chaotic.Finding somewhere to eat in the evening should be easy. There are plenty of restaurants and pizzerias near the hotel. My favourite is Nove Cento, which serves excellent seafood pasta.It is difficult to know what to recommend for sightseeing as the city has so much to offer. If you are interested in art, then the world famous ‘Last Supper' by Leonardo da Vinci is a short train ride from the hotel or you could visit the Brera art gallery. There is also the Duomo, Milan's huge gothic cathedral. If you are interested in football, there should be midweek match featuring either AC or Inter Milan. Alternatively, you could visit the fashion area around via Montenapoleone.Thank you for inviting me for a meal one evening during you stay. I would be very happy to accept.I look forward to hearing from you nearer the time. We can then make the arrangements for where and when we are going to meet.Best regardsMaurizioBEC商务英语初级写作范文(5)Suggested answer: (127words)The last years of twentieth century saw the Internet being used by more and more companies as a business tool. In 1997 e-commerce was very limited earning a revenue of less than $25 billion. However, since then, there has been a steady growth worldwide. This trend looks set to continue into the next century with revenue from e-commerce rising to reach almost $200 billion by 2003.Like e-commerce, e-business has shown steady growth with revenue tripling in the period 1997 to 2000, rising from about $50 billion to $150 billion. However, during there is predicted to be a far more dramatic increase in e-business revenue over the next three years. It is thought that by 2003 revenue from e-business will have reached over $800 billion worldwide。
BEC商务英语初级写作范文
BEC商务英语初级写作范文商务英语初级写作范文（1）：询价信Dear Sir or Madam,I am writing to inquire about the prices and availability of the products your company offers.I have recently started a small online business and I am interested in purchasing a range of office supplies, including pens, notebooks, and staplers. I would like to know if you have these items in stock and what the current prices are.Could you also provide information on any discounts or deals that may be available for bulk orders? I am looking to purchase a large quantity of these items on a regular basis, so any cost savings would be greatly appreciated.In addition, please let me know what the payment methods are and if there are any additional charges for shipping. I am located in XYZ city and would like to know if you offer delivery to this area.I would be grateful if you could send me a detailed price list along with any necessary order forms or catalogs. This will allow me to assess whether your products meet my requirements and make an informed decision about purchasing from your company.Thank you for your attention to this matter. I look forward to hearing from you soon with the requested information.Yours faithfully,[Your Name][Your Company Name][Contact Information]商务英语初级写作范文（2）：感谢信Dear Mr. Johnson,I am writing to express my sincere gratitude for the wonderful service I received during my recent visit to your hotel.From the moment I arrived, the staff at your hotel went above and beyond to ensure that my stay was comfortable and enjoyable. The receptionist was warm and welcoming, and the concierge was incredibly helpful in providing recommendations for local attractions and restaurants.The housekeeping staff did an excellent job of keeping my room clean and well-stocked, and the restaurant staff provided prompt and attentive service during breakfast and dinner.I was particularly impressed with the level of professionalism displayed by your staff. They were always courteous and willing to assist with any request I had. It is clear that you have a well-trained and dedicated team working at your establishment.I would like to commend your hotel for its high standards of service and hospitality. It was truly a pleasure to stay at your establishment, and I will definitely recommend it to friends and colleagues who plan on visiting the area.Once again, thank you for providing such a positive experience. I look forward to staying at your hotel again in the future.Yours sincerely,[Your Name][Your Company Name][Contact Information]商务英语初级写作范文（3）：申请信Dear Hiring Manager,I am writing to apply for the position of Marketing Assistant advertised on your company's website.I recently graduated with a Bachelor's degree in Business Administration, with a focus on Marketing. During my time at university, I completed internships at two different marketing agencies, where I gained practical experience in market research, campaign development, and social media management.I am particularly interested in working for your company because of its strong reputation in the industry and its commitment to innovation. I believe that my creativity and attention to detail would make me an asset to your marketing team.In addition to my academic and professional experience, I am also proficient in a range of marketing software, including Adobe Creative Cloud and Google Analytics. I am a fast learner and have the ability to quickly adapt to new technologies and tools.I am confident that my skills and qualifications make me a strong candidate for this position. I would welcome the opportunity to discuss how my experience aligns with your company's needs in more detail.Thank you for considering my application. I look forward to the possibility of working with you in the future.Yours sincerely,[Your Name][Contact Information]。
商务英语作文精彩6篇
商务英语作文精彩6篇商务英语作文篇一A number of employees clearly sufferfroma lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:Staff feel undervalued by the pany, both on a financial and a personal level. It is generally felt that the panyˇs petitors offer higher levels of remuneration. The perception that the managers are unappreciative of staff efforts is particularly noticeable in the Sales Department.Certain employees feel under-challenged. The pany is clearly not exploiting its human resources.There appears to be a breakdown of munication in the Production Department. The confusion and resultant ill-feeling towards managers has the potential to disrupt the production cycles.商务英语作文篇二Dear Sirs，In reply to your letter of 21st November，we have pleasure in enclosing a detailed quotation for bathroom showers.Besides those advertised in the Builders#39; Journal，our illustrated catalogue also enclosed shows various types of bathroom fittings and the sizes types can be suppliedfromstock.45——60 days should be allowed for delivery of those marked with an asterisk.Building contractors in Hong Kong and Taiwan have found our equipment easy to install and attractive in appearance.Naturally all parts are replaceable，and our quotation includes prices of spare parts.We can allow a 2% discount on all orders of US$6，000 in value and over，and a 3% on orders exceeding US$20，000.Any orders you place with us will be processed promptly.Yours sincerely，Francesco MaraniSales Manager商务英语作文篇三Thank you for your letter of 2 November. We are delighted to hear that you are to pleased with the refurbishment of your hotel. As your know .in our line of work, we depend on good ,reports about our projects to win further business. Our clients always shop around and look for references before mitting themselves. With your permission, we would like to use your hotel as a reference when we discuss similar refurbishments in the hotel industry . Would you agree to our suggesting that future clients should call you? It would also be most helpful if we could occasionally bring a client to look at your hotel . We would , of course , stay overnight at least.I’ll call you next week to hear your reaction. Thanks again for you kind words.商务英语作文篇四Dear Sirs:Thank you for your letter of 25th September.As one of the largest dealers of garments, we are interested in ladies? dresses of all descriptions. We would be grateful if you would give us quotations per dozen of C.I.F. Vancouver for those items as listed on the separate sheet. In the meantime, we would like you to sendus samples of the various materials of which the dresses are made.We are given to understand that you are a state-owned enterprise and we have confidence in the quality of Chinese products. If your prices are moderate, we believe there is a promising market for the above-mentioned articles in our area.We look forward to hearingfromyou soon.Yours faithfully,Canadian Garment Co.Ltd.商务英语作文篇五Dear sirs:I am writing to apply for the position of XXXX.To briefly introduce myself, I am a graduate student of XXXXX majoring in XXXX and elect XXXX course, will graduation XXXX.My interactive personal skills and teamwork spirit are appropriate for this position; please refer to my attached resume.I would be grateful if you could arrange an interview at your earliest convenience. Thank you for you time.Yours sincerelyXXX商务英语作文篇六Dear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our pany and the services we offer.Our aim is always to provide our clients with the best possible bination of food, entertainment and location. By choosing A cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A cut Above include corporate functions such as conventions and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your nees. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head vaires with choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 0123 4578.A Cut Above look forward to hearing from you.Yours sincerelySinead Walsh。
商务英语作文10篇
商务英语作文10篇商务英语作文篇一DearEveryone here at [name of firm] was saddened to learn of [name of employee] sudden illness.We know that this came on without any warning and while the proceeds from the group policy insurance coverage will defray a substantial amount of the medical costs，you may have need for some additional financial assistance to see you through this difficult time.Please do not hesitate to call on us if you need our assistance in this area. We consider [name of employee] to be one of our most valuable employees and a fine individual as well and would be most appreciative if you will let him know that we are all thinking of him商务英语作文篇二Thank you for your comments.A copy of your letter has been forwarded to the author for his response. I am sure you will be hearing from him in the near future. I am pleased that you found our article informative and hope that you will continue to read our publication. Should you have any comments or questions in the future,please do not hesitate to write to this office.We value our readership and are proud to have you as a member of our family of subscribers.商务英语作文篇三A number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:Staff feel undervalued by the company, both on a financial and a personal level. It is generally felt that the companyˇs competitors offer higher levels of remuneration. The perception that the managers are unappreciative of staff efforts is particularly noticeable in the Sales Department.Certain employees feel under-challenged. The company is clearly not exploiting its human resources.There appears to be a breakdown of communication in the Production Department. The confusion and resultant ill-feeling towards managers has the potential to disrupt the production cycles.RecommendationsWe strongly recommend the following measures:An evaluation of job profiles throughout the company to assess whether skills could be utilised more efficientlyA review of the current salary structure involving the comparison with similar organisationsIt is also essential to investigate and take action regarding the communication in the Production and Sales Department.商务英语作文篇四Some people ask why the Chinese so we have to learn English? Because it is the world#39;smost important languages. English was used in different countries, inter-business transactions, and three-quarters of the world#39;s newspapers and books are written in English. If you know English, you will be able to enjoy more books. English is the knowledge leading to a bridge.Therefore, we must do more listening, speaking, reading and writing aspects of the practice. If you learn English more efforts to learn English is not difficult.商务英语作文篇五文体介绍人员出访，常常需要事先与要见面的人或公司进行预约。
关于商务英语作文四篇
关于商务英语作文四篇商务英语作文篇1The BasicsThe most important thing to remember is to be courteous and thoughtful to the people around you, regardless of the situation. Consider other people's feelings, stick to your convictions as diplomatically as possible. Address conflict as situationrelated, rather than personrelated. Apologize when you step on toes. You can't go too far wrong if you stick with the basics you learned in Kindergarten. (Not that those basics are easy to remember when you're in a hardnosed business meeting!)This sounds simplistic, but the qualities we admire most when we see them in people in leadership positions, those are the very traits we work so hard to engender in our children. If you always behave so that you would not mind your spouse, kids, or grandparents watching you, you're probably doing fine. Avoid raising your voice (surprisingly, it can be much more effective at getting attention when lower it!) using harsh or derogatory language toward anyone (present or absent), or interrupting. You may not get as much "airtime" in meetings at first, but what you do say will be much more effective becauseit carries the weight of credibility and respectability.The following are guidelines and tips that we've found helpful for dealing with people in general, in work environments, and in social situations.It's About PeopleTalk and visit with people. Don't differentiate by position or standing within the company. Secretaries and janitorial staff actually have tremendous power to help or hinder your career. Next time you need a document prepared or a conference room arranged for a presentation, watch how many people are involved with that process (you'll probably be surprised!) and make it a point to meet them and show your appreciation.Make it a point to arrive ten or fifteen minutes early and visit with people that work near you. When you're visiting another site, linger over a cup of coffee and introduce yourself to people nearby. If you arrive early for a meeting, introduce yourself to the other participants. At social occasions, use the circumstances of the event itself as an icebreaker. After introducing yourself, ask how they know the host or how they like the crab dip. Talk a little about yourself your hobbies, kids, or pets; just enough to get people to open up about theirsand get to know you as a person.Keep notes on people. There are several "contact management" software applications that are designed for salespeople, but in business, nearly everyone is a salesperson in some capacity or another. They help you create a "people database" with names, addresses, phone numbers, birthdays, spouse and children's' names; whatever depth of information is appropriate for your situation.It's a good idea to remember what you can about people; and to be thoughtful. Send cards or letters for birthdays or congratulations of promotions or other events, send flowers for engagements, weddings or in condolence for the death of a loved one or family member. People will remember your kindness, probably much longer than you will!商务英语作文篇2Dear Sirs:Thank you for your letter of 25th September.As one of the largest dealers of garments, we are interested in ladies? dresses of all descriptions. We would be grateful if you would give us quotations per dozen of C.I.F. Vancouver for those items as listed on the separate sheet. In the meantime, we would like you to send us samples of the variousmaterials of which the dresses are made.We are given to understand that you are a stateowned enterprise and we have confidence in the quality of Chinese products. If your prices are moderate, we believe there is a promising market for the abovementioned articles in our area. We look forward to hearing from you soon.Yours faithfully,Canadian Garment Co.Ltd.释文先生:感谢你们九月二十五日的来信。
BEC商务英语考试写作范文5篇
BEC商务英语考试写作范文5篇下面小编给大家带来的是2015年BEC商务英语考试写作例文精选，供大家参考学习。
BEC商务英语考试写作范文(1)PAPER 6按照题目的要求是写一个通告。
因此在文章的开头或结尾就应该有一些必要的客套话。
另外，题目要求“分析，比较”已提供的数据，所以重复题目中的数据没有意义，而应该通过计算，去寻找更有意义的间接的数据内容。
总之，写这种文章，首先要研究透表格数据之间的关系，以及数据背后所反映出的本质东西，其次，要注意格式和内容的统一。
It is obvious that ITC’s results this year continue to reflect a healthy trend. The company made steady progress in all its businesses in the Indian market, which we can see clearly from the table. The increasing rate of ITC’S net Profit has gone up to 32%, much higher than 20%, the average one. Comparatively speaking, the average cost this year (5.8)is lower than the one (6.4)last year, considering the Net Income and profit Before Tax. From the current development, we believe we will play an abiding role in India as one of India’s emerging multinational enterprises.BEC商务英语考试写作范文(2)PAPER 7PART ONEDear Mr Beard,Mr Lee, one of my old clients, has interest in our Pcx phone machine. He would like to bring 10 samples and some brochures back home to make a trial sale. You may contact him directly on Tel 3108881.PART TWONowadays, less people loke to spend their holidays at home. More people go camping outside or even travel abroad. The changes are caused mainly by three factors. First, people become more open. Instead of staying at home, they visit foreign countries to know the different races. Secondly, in the 1990s, housewives are more free from the heavy housework with more and more household utensils. Families are very happy to spend holidays outside with mothers or wives. Thirdly, traveling abroad can also mean enjoying comfortable weather in another country. Therefore less people go to crowded seaside, they turn to other ways.BEC商务英语考试写作范文(3)PAPER 8Part OneTo: Ms. Anne FolsterI have to delay my trip to Hawaii till July, as Mr. Flton Deland will arrive in London on 25th June and discuss the claim face to face. Please arrange our meeting on 26th June.Part TwoAfter careful survey, we can see clearly from the chart that our cars have more models and colors than those of Quaker Company, our main competitor with higher quality. However, Quaker Company’s income increases more quickly. What is the reason? First, Quaker Company spends much more money in advertising. I suggest we advertise on BTV, the most popular broadcasting station nowadays,. Secondly, we should enlarge the scope of our after----sales service. We can open more service stations in many medium----sized cities. Thirdly, if we have more money, we can hire more salesmen to sell cars directly to thecustomers, especially, more salesman in medium-sized cities.BEC商务英语考试写作范文(4)PAPER 9PART ONE:Dear Mr. Simon:A customer complained that he had received 100 green colored bicycles instead of 50 green and 50 blue color bicycles, which had been shipped on 11th May. Could you please send me the invoice under contract No.TX12----1 in duplicate?PART TWO:Both Betty Fashion Shop and ours are in city center, therefore, we have almost the same customers. But there exists a fact that customers are more likely to spend their money in Betty shop. After careful research, we notice that, although Betty shop has higher prices, they also have more fashionable clothes. Compared with Betty Shop, our real prices are not high, but the comparative prices to fashion are high. Therefore, if our shop decides to increase the profits, we should purchase highly fashionable clothes, at least as fashionable as Betty Shop, with th e prices lower than Betty Shop’s. As customers hate increasing prices, it is better to do this gradually.BEC商务英语考试写作范文(5)PAPER 10PART ONE:To: EmilyAs no one in the office has been to Italy, it will be a good idea to visit it. We may stay in the Grand Palazzo Hotel and the telephone is 809.775.3333. Please contact them to get further information.PART TWO:How to improve Quality Management System with limited capitals? That is the key to success. After careful study of IBI Inc, our main competitor, we find that they spend some money in Customer Service and Vender Inspections, which are vital to Quality Management. As we know softwares are developed quickly. Customers and venders know what they need. Therefore, we should develop programs based on information through IBI Inc.’s Plant’ Productivity is not high, they can sell out their new, high-quality softwares quickly as they have a very good Quality Control System. Therefore, we should adjust the capitals.。
关于商务英语作文汇编六篇
关于商务英语作文汇编六篇商务英语作文篇5商务英语作文篇6Facing Business Challenges at Holiday Inn Worldwide Sending Invitations Across the GlobeIn the 1960s a family vacation in the United States usually meant loading the kids into the station wagon and driving off down the highway toward a tourist destination. And when weary vacationers needed to rest for the night, they often looked for th e familiar green signs with “Holiday Inn” written in script and a colorful star for emphasis. All across the United States, this sign welcomed travelers to Holliday Inn hotels with promises of quality, comfort, and value.By 1968 Holiday Inn was so well known in the United States that it began opening franchises in Europe. In 1973 the company opened its first Asian hotel in Japan, and in 1984 it became the first U.S.based hotel to open for business in China. For 25 years Holiday Inn enjoyed great success in the European and Asian markets, opening 600 hotels and earning a reputation as upscale , professional, and well run.However, in the 1980s Holiday Inn’s fortunes were beginning to fade in the United States. Many of the franchises were outdated and substandard . Family vacationers were beingreplaced by business travelers as the hotel industry’s bread and butter , and aggressive competitors with superior marketing strategies were targeting this growing segment . In addition, overbuilding had set off a wave of price discounting . As a result, both Holiday Inn’s share of the lodging market and its image took a nosedive .But in the 1990s this icon of the U.S. highway was brought back to life after being purchased by Bass PLC, a British conglomerate. Bass moved quickly to make Holiday Inn Worldwide the leading hotel chain, not just in the United States but around the globe. In the United States, Holiday Inn pursued a strategy that segmented the market into different types of travelers and created a unique type of lodging for each group. Under names like Holiday Inn Express, Holiday Inn Select, Sunspree Resorts, and Crowne Plaza, the company offered different accommodations and amenities at different prices to suit the diverse needs of business and leisure travelers. Combined with a campaign to bring all of the franchises back up to a high standard of quality, the strategy quickly began to pay off.Even so, the top brass at Holiday Inn Worldwide knows that the greatest growth potential is not in the saturated U.S.market but in the evolving markets of Europe, Asia, and Latin America. With increasing tourism and business development in these regions, the demand for comfortable, consistent, and affordable accommodations is booming . Holiday Inn needs a strategy for tapping this vast potential. Would the strategies that fueled Holiday Inn’s turnaround in the United States bring similar results internationally? Largescale construction of new hotels will play a major role, so what kinds of hotels should they be? How can the company best meet the needs of a wide variety of international travelers? Should Holiday Inn expand through franchises or by opening companyowned hotels? Should the same type of promotion be used for the entire global market or should it be localized to each geographic area? These are questions that Raymond Lewis faces daily as vice president of marketing. If you were Lewis, how would you answer them? Meeting Business Challenges at Holiday Inn Worldwide Part of R aymond Lewis’s job is to monitor and predict changes in the everevolving global market . Among the trends he has observed is the increasing similarity between the needs and desires expressed by consumers and businesses around the world in certain product categories such as lodging. On the other hand, Lewis knows that various countries and culturesapproach purchases differently, and that people of various cultures respond differently to product promotion . His challenge, then, is to figure out how to satisfy both the similar and the diverse needs of each new market.Lewis also knows that all travelers, regardless of where they are from or where they are going, share many of the same desires, fears, and expectations when they are traveling. They may not speak the same language or live the same lives while at home, but when they’re on the road, all travelers are (1) away from home and out of their personal comfort zones, (2) in different and often unfamiliar surroundings, and (3) subject to the same hassles and hardships. Therefore, Holiday Inn focuses on delivering a consistent product around the world. This way, whether the hotel is in South Korea, India, Buenos Aires , or Israel, travelers know that they will always receive a comfortable room at a fair price.In addition, the strategy of segmenting the market by types of travelers that proved so successful in the United States also works abroad, but in a different way. Segmentation in the hotel industry is a relatively new concept in Europe, and in Asia it is virtually nonexistent. This is largely because in many of the developing nations of Asia, travel has onlyrecently become an option for the majority of people. As a result, not every type of Holiday Inn hotel will be successful in every country. The company must know each market very well before it decides which type of hotel to open. Does the area draw mainly tourists or business travelers? How long do visitors usually stay? Do people from surrounding areas travel often? What types of accommodations do competitors offer in the area? By knowing the answers to questions like these, Holiday Inn is able to decide which type of hotel will best serve the needs of travelers to the area. For example, the company opened a SunSpree Resort in Arequipa, Peru, close to Machu Pichu, a popular international tourist destination. Holiday Inn’s management team feels that Sunspree has a great chance for success in this location because the hotel caters to tourists. In the same way, Holiday Inn management expects a mix of business and leisure travelers to visit Seoul, South Korea. Therefore, the new Holiday Inn Seoul appeals to a broad range of travelers by offering a business center, banquet facilities , four restaurants, a fitness center , and a gift shop.Just as in its early days of expansion in the United States, Holiday Inn is accomplishing its international expansion through a mix of wholly owned facilities andfranchises, depending on the availability of resources and potential for profit in each local market. Although franchising agreements place less risk on Holiday Inn Worldwide, they also require the company to give up more control than it would by opening wholly owned facilities. However, franchises must adhere to strict quality standards if they intend to operate under Holiday Inn’s famous name.Lewis and his team also recognize that even though travelers have similar expectations for the quality and value they get in a hotel, sometimes they like to stay in places that don’t feel lik e hotel chains. Therefore, the company has opened hotels in Europe, Australia, and South Africa that have a style and character unique to their locations. In this way, Holiday Inn is able to tailor its global product to local markets.Nonetheless, H oliday Inn’s promotion strategy is decidedly global, regardless of which markets it enters. Lewis bases the strategy on two themes: “Welcome” and “Stay with somebody you know.” Although the ad copy is translated when necessary, even the visual format is the same from country to country. Of course, cultural differences must be accommodated from time to time. For example, travelers in Britain preferredan ad that focused on a friendly doorman, whereas U.S. and German travelers preferred a more sentimental ad showing a businesswoman receiving a fax of a drawing from her child. The inspiration for this global strategy came to Lewis, not surprisingly, while he was traveling. When boarding a plane at Dulles Airport outside of Washington, D.C., he passed a group of Russian teenagers gathered around a guitar player singing “Puff the Magic Dragon,” a folk song that was popular in the United States a few decades ago. This connection between cultures helped convince Lewis that the world’s people were alike in many ways, particularly in the field of pleasure and business travel.It remains to be seen how successful Holiday Inn’s global strategy will be in the long run . The company is off to a flying start. However, competitors such as Marriott and Choice Hotels are moving quickly to make sure Holiday Inn doesn’t outpace them in the hot new global markets. But one thing is sure, Lewis and the rest of the management team are not content with Holiday Inn being a leading hotel chain in the United States. They want Holiday Inn to be the leader around the world.。
商务英语作文汇总9篇
商务英语作文汇总9篇商务英语作文篇2商务英语作文篇8DearAfter checking with all of our other stores in the area，I regret to inform you that I have been unable to locate another [item requested] for you.If you would like me to place a special order， I would be most happy to do so. Normally， it takes between four to six weeks to receive merchandise ordered in this manner. If this is your desire，please call me at your convenience at [telephone and extension].On behalf of [name of firm] I would like to thank you for shopping at our store and if there is any way that we can be of further assistance to you， please let us know.商务英语作文篇9Describing graphs Ex 4: Sample answer: (132words)The share price of IBM and AOL showed a upward trend from June until the end of 1998.However, while AOL shares then continued to rise steadily over the next three months, the price of IBM shares fell slightly. By March 1999 both shares were worth about $100.AOL shares then shot up, almost doubling in value withinfour weeks. They reached a high of $180 in midApril before collapsing to just over $100 per share at the beginning of May. There was a slight recovery during that month however, despite this by June 1999 the price of AOL shares was once again about $100. In contrast, despite minor fluctuations, IBM shares made a steady recovery over the three month period, finishing at just over $100, almost equal to AOL.。
【精品】商务英语作文4篇
商务英语作文【精品】商务英语作文4篇在平时的学习、工作或生活中，大家总免不了要接触或使用作文吧，通过作文可以把我们那些零零散散的思想，聚集在一块。
还是对作文一筹莫展吗？以下是小编为大家整理的商务英语作文4篇，欢迎阅读与收藏。
商务英语作文篇1The Importance of the World ExpoThe World Expo is basically different from ordinary exhibitions for trade and economic promotion．It is the highest-class exhibition in the world．It aims to promote the exchange of ideas and development of the world’s economy，culture，science and technology, to allow exhibitors to publicize and display their achievements and to improve international relationships．Accordingly，the World Expo with its 150-year history is regarded as the Olympic Games of economy，science and technology．The World Expo is a global event，huge in space and content. The Expo does not discriminate(歧视)against exhibitors on any basis，creating an opportunity for the host country to publicize itself and improve foreign relations．The exhibitors demonstrate their most distinctive，latest and most advanced products．The host city can also use the World Expo to accelerate municipal construction(市政建设)．During the World Expo，visitors from all over the world gather in the host country，which is advantageous for business and industry．It is such a large—scale international activity that countries compete vigorously against each other to win the host right．T o date, a total of 24 cities in 13 countries have hosted the World Expo，including Britain，France，America，Germany，Belgium，Canada，Japan，Australia，Spain，Italy，Korea，Portugal and China．世博会的重要意义世博会与那些为促进贸易和经济发展的普通会展有着根本的区别。
商务英语作文汇编8篇
商务英语作文汇编8篇商务英语作文篇5Gentlemen：Your delivery of [description of goods] which was received by us on [date] does not meet the specifications as outlined in our contract of [date] .Inasmuch as this merchandise does not meet our requirements， we are hereby requesting that you suspend any future deliveries as called for in our herein referenced contract and release us from that certain contract.Due to our contractual commitments， we must supply our customer with the appropriate goods within a specified period of time which requires that we now proceed to make our purchases from a different source.We would appreciate receiving your release as soon as possible.商务英语作文篇6文体介绍人员出访，经常需要事先与要见面的人或公司进行预约。
这类预约email较易写，只要做到清晰、简洁、礼貌就行。
它一般包括以下内容：〔1〕恳求约会并说明缘由。
〔2〕建议准确的约会时间和地点等。
假如你的时间比较充裕，预约时可给出你可接受的'时间由对方确定。
〔3〕请对方答复并进行确认。
关于商务英语作文集锦10篇
关于商务英语作文集锦10篇商务英语作文篇3商务英语作文篇6商务英语作文篇8商务英语作文篇9Replying to an enquiry Ex 7: Sample answer: (219words) Dear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.Our aim is always to provide our clients with the best combination of food, entertainment and location. By choosing A Cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A Cut Above include corporate functions such as conversations and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your needs. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities. As you can appreciate, we are unable to give quotationsbefore our initial briefing with a client as price per head varies with the choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 01623 713698.A Cut Above looks forward to hearing from you.Yours sincerelySinead Welsh商务英语作文篇10To： Willian Huang， Department of General AffairsFrom： Joseph Liu， Director of PersonnelSubject： Work TransferDate： July 15， 199I think， Mr. Huang， the Director of your Department has already talked to you about the change in your work. We have arranged to appoint you as section supervisor in the Security Department at a salary of US$** a month 〔20% increase〕 as from Tuesday， August 1， 199. In your new post， you will be responsible to Mr. Francis Yang for the work of night shift employees in the department.Your eight years of loyal service in the General Affairs Department have been appreciated by the leadership of thecompany. Your transfer is completely due to the need of company. You have known that many thefts have recently taken place that have caused heavy losses to our company. We trust that with your appointment to this post， the security work will be greatly strengthened.Please write to confirm that you will accept this appointment.。
关于商务英语作文汇总8篇
关于商务英语作文汇总8篇商务英语作文篇5商务英语作文篇6商务英语作文篇8The BasicsThe most important thing to remember is to be courteous and thoughtful to the people around you, regardless of the situation. Consider other people's feelings, stick to your convictions as diplomatically as possible. Address conflict as situationrelated, rather than personrelated. Apologize when you step on toes. You can't go too far wrong if you stick with the basics you learned in Kindergarten. (Not that those basics are easy to remember when you're in a hardnosed business meeting!)This sounds simplistic, but the qualities we admire most when we see them in people in leadership positions, those are the very traits we work so hard to engender in our children. If you always behave so that you would not mind your spouse, kids, or grandparents watching you, you're probably doing fine. Avoid raising your voice (surprisingly, it can be much more effective at getting attention when lower it!) using harsh or derogatory language toward anyone (present or absent), or interrupting. You may not get as much "airtime" in meetings at first, but what you do say will be much more effective becauseit carries the weight of credibility and respectability.The following are guidelines and tips that we've found helpful for dealing with people in general, in work environments, and in social situations.It's About PeopleTalk and visit with people. Don't differentiate by position or standing within the company. Secretaries and janitorial staff actually have tremendous power to help or hinder your career. Next time you need a document prepared or a conference room arranged for a presentation, watch how many people are involved with that process (you'll probably be surprised!) and make it a point to meet them and show your appreciation.Make it a point to arrive ten or fifteen minutes early and visit with people that work near you. When you're visiting another site, linger over a cup of coffee and introduce yourself to people nearby. If you arrive early for a meeting, introduce yourself to the other participants. At social occasions, use the circumstances of the event itself as an icebreaker. After introducing yourself, ask how they know the host or how they like the crab dip. Talk a little about yourself your hobbies, kids, or pets; just enough to get people to open up about theirsand get to know you as a person.Keep notes on people. There are several "contact management" software applications that are designed for salespeople, but in business, nearly everyone is a salesperson in some capacity or another. They help you create a "people database" with names, addresses, phone numbers, birthdays, spouse and children's' names; whatever depth of information is appropriate for your situation.It's a good idea to remember what you can about people; and to be thoughtful. Send cards or letters for birthdays or congratulations of promotions or other events, send flowers for engagements, weddings or in condolence for the death of a loved one or family member. People will remember your kindness, probably much longer than you will!。
关于商务英语作文汇编10篇
关于商务英语作文汇编10篇商务英语作文篇8Dear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.Our aim is always to provide our clients with the best possible combination of food, entertainment and location. By choosing A cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A cut Above include corporate functions such as conventions and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your nees. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities. As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head vaires with choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 0123 4578.A Cut Above look forward to hearing from you.Yours sincerelySinead Walsh商务英语作文篇9Dear Sirs:Thank you for your letter of 25th September.As one of the largest dealers of garments, we are interested in ladies? dresses of all descriptions. We would be grateful if you would give us quotations per dozen of C.I.F. Vancouver for those items as listed on the separate sheet. In the meantime, we would like you to send us samples of the various materials of which the dresses are made.We are given to understand that you are a stateowned enterprise and we have confidence in the quality of Chinese products. If your prices are moderate, we believe there is a promising market for the abovementioned articles in our area. We look forward to hearing from you soon.Yours faithfully,Canadian Garment Co.Ltd.释文先生:感谢你们九月二十五日的来信。
商务英语作文集合9篇
商务英语作文集合9篇商务英语作文篇1Describing graphs Ex 4: Sample answer: (132words)The share price of IBM and AOL showed a upward trend from June until the end of 1998.However, while AOL shares then continued to rise steadily over the next three months, the price of IBM shares fell slightly. By March 1999 both shares were worth about $100.AOL shares then shot up, almost doubling in value within four weeks. They reached a high of $180 in midApril before collapsing to just over $100 per share at the beginning of May. There was a slight recovery during that month however, despite this by June 1999 the price of AOL shares was once again about $100. In contrast, despite minor fluctuations, IBM shares made a steady recovery over the three month period, finishing at just over $100, almost equal to AOL.商务英语作文篇2Dear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.Our aim is always to provide our clients with the bestpossible combination of food, entertainment and location. By choosing A cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A cut Above include corporate functions such as conventions and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your nees. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities. As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head vaires with choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 0123 4578.A Cut Above look forward to hearing from you.Yours sincerelySinead Walsh商务英语作文篇3To： Willian Huang， Department of General AffairsFrom： Joseph Liu， Director of PersonnelSubject： Work TransferDate： July 15， 199I think， Mr. Huang， the Director of your Department has already talked to you about the change in your work. We have arranged to appoint you as section supervisor in the Security Department at a salary of US$** a month 〔20% increase〕 as from Tuesday， August 1， 199. In your new post， you will be responsible to Mr. Francis Yang for the work of night shift employees in the department.Your eight years of loyal service in the General Affairs Department have been appreciated by the leadership of the company. Your transfer is completely due to the need of company. You have known that many thefts have recently taken place that have caused heavy losses to our company. We trust that with your appointment to this post， the security work will be greatly strengthened.Please write to confirm that you will accept this appointment.商务英语作文篇4文体介绍人员出访，经常需要事先与要见面的人或公司进行预约。
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为理想人选。
•
4、Therefore, without any hesitation I
recommend … as the right person for you
consideration.
•
因此，我毫不犹豫地向您推荐……作为合适人选。
•
5、Therefore, I here recommend … to you
with all my heart.
•
因此，我在此衷心向您推荐……
•
6、Should you favor him with a position in your company, I am
sure that his future conduct will prove worthy of your confidence.
•
Write a letter of no less than 100
words to a bookstore to ask for several
kinds of materials you want. Do not sign
your own name at the end of the letter.
商务英语写作
Business English Writing
小作文
• 10分，分为求职信、祝贺信、道歉信、 询问信、推荐信、感谢信、邀请信、辞 职信等等二十多种应用文。
推荐信
• 推荐信是写信人向收信人推荐某人做某事的信 件。推荐信在西方国家是求职，求学的必备材 料。写推荐信的人必须对被推荐者有一定的了 解。最好有较深的资历，如被推荐者的原单位 领导，本专业的专家等，名声越大越好。除了 请别人推荐，也可以自荐 。
•
期待您及时答复。
•
9、Your attention to this letter would be
highly appreciated.
•
感谢您对此信的关注。
•
10、I am waiting for your quick reply.
邀请信
• 邀请信是为了增进友谊，发展业务，邀请客人参加庆典、会议及 各种活动的信函。邀请信分为两种：一种属于个人信函，例如邀 请某人共进晚餐、参加宴会、观看电影、出席典礼等。另一种属 于事物信函，一般是邀请参加会议、学术活动等等。
•
It is with great pleasure that I recommend to you Li
Ming, an outstanding graduate majoring in Business
Administration.
• I have been in charge of Mr. Li’s class since they were freshmen, so I know him well. He is courteous, sincere and hardworking. He took several courses in computer science, which strengthened his administration ability. And also his excellent communication ability and good command of English add a lot to his managerial skills.
recommend … to you.
•
很高兴向您推荐……
•
3、With reference to your requirements, I
shall, without reservation, recommend … as an
ideal candidate.
•
根据贵方的要求，我毫无保留地向您推荐……作
•
我想知道您是否能给我提供……的信息。
•
6、I wish to request materials for…
•
我想要关于……的资料。
•
7、Would you be so kind as to tell me…
•
您能告诉我……?
•
8、I look forward to your immediate
response.
Department)” instead. Do not write the address.
• Dear Prof. Robin,
•
I am writing on behalf of the English
Department to invite you to give a lecture in our
•
8、I would be most grateful if you would consider my
recommendation and kindly offer him/her…
•
如果您考虑我的推荐，并为他/它提供……，我将万分感激。
•
9、I look forward to hearing from you at
him for a short-term visit and to give a lecture.
•
Write the letter with no less than 100 words.
Do not sign your own name at the end of the letter. Use “Wang Hua (Dean of the English
•
d) a Longman Dictionary of
Contemporary English.
•
By the way, how do you deliver these
materials to me? How fast can they be
delivered after you receive my
believe you will find him a helpful and
responsible staff member.
常用句式
•
1、It is with a great pleasure that I
recommend to you…
•
很高兴向您推荐……
•
2、It affords me much pleasure to
the earliest possibly moment.
•
希望尽早收到您的回复。
•
10、If you have any further questions
regarding his ability or this recommendation,
please do not hesitate to contact me.
•
如果您能给他在贵公司任职的机会，我保证他今后不会让您失望。
•
7、I believe his education and character undoubtedly qualify
him to serve as an administrator in your company.
•
相信他的学识和人品一定会使他成为贵公司合格的管理人员。
•
Write the letter with no less than 100
words. Do not sign your own name at the
letter. Use “Wang Hua” instead. Do not
write the address.
• Dear Sir or Madam,
•
2、I am writing to see if it is possible for you
to provide me with information regarding…
•
我写信是想知道您能否给我提供有关……的信息。
•
3、I wonder if you could tell me the
information about…
Use “Wang Hua” instead. Do not write the
address.
• Dear Sir or Madam,
•
I will take TOEFL this June and quality preparation materials are
essential to success in the test. I wonder if you have the following
•
I believe Mr. Li’s education and
character undoubtedly qualify him to serve
as an administrator in your company. I
recommend him without reservation and
reference materials in your bookstore:
•
a) a vocabulary book covering the 9000 words for TOEFL;
•
b) original test and simulated test papers with keys;
•
c) model essays;
subscription? How do I pay you?
•
Yours truly,
•
Wang Hua
常用句式
•
1、I would be most grateful if you could send
me information regarding/concerning…