最新宝洁公司中英文介绍优质课件专业知识讲座
合集下载
宝洁公司_英文ppt
• Twenty years, p&g's business development in China has achieved rapid development, mainly displays in:
• Established the leading brands • Business maintained a strong growth
Do you know those the brands ?
Content:
1
2
Company
Brand
3 Corporate philosophy 4 Procter & gamble in China
The Company of P&G
宝洁公司
Procter & Gamble is a global company that provides consumer products in the areas of pharmaceuticals, cleaning supplies, personal Care and pet supplies.
/
P&G (Procter & Gamble), hereinafter referred to as P&G, is a U.S. consumer commodity producers, is currently the world's largest commodity one of companies. In 2008, procter &gamble market value is the world's sixth largest company, profit 14 big companies in the world. He is the tenth largest in the fortune 500 most admired companies.
宝洁公司中英文介绍PPT
/dx/l ydbyy/67987.html 辽源哪家医院有癫痫科,戳进
/dx/l ydbyy/67988.html 辽源医院治疗癫痫最好,一文 懂
/dx/bsdxyy/67989.html 白山最佳治疗癫痫医院,在哪
/dx/l ydbyy/67984.html 辽源最佳治疗癫痫医院,在哪
/dx/l ydbyy/67985.html 辽源好的癫痫医院是哪个,去 找
/dx/l ydbyy/67986.html 辽源哪家癫痫病医院最权威 这里
/dx/thdxyy/67981.html 通化哪家癫痫病医院最权威 这里
/dx/thdxyy/67982.html 通化哪家医院有癫痫科,戳进
/dx/thdxyy/67983.html 通化ቤተ መጻሕፍቲ ባይዱ院治疗癫痫最好,一文 懂
P&G (Procter & Gamble), hereinafter referred to as P&G, is a U.S. consumer commodity producers, is currently the world's largest commodity one of companies. Headquartered in Ohio, USA. 30 dike, staff more than 100000 people around the world. Is the tenth largest in the fortune 500 most admired companies.
/dx/j msdxy y/67963.html 佳木斯医院治疗癫痫最好 文看懂
/dx/qthdxyy/67964.html 七台河最佳治疗癫痫医院,在 里
/dx/l ydbyy/67988.html 辽源医院治疗癫痫最好,一文 懂
/dx/bsdxyy/67989.html 白山最佳治疗癫痫医院,在哪
/dx/l ydbyy/67984.html 辽源最佳治疗癫痫医院,在哪
/dx/l ydbyy/67985.html 辽源好的癫痫医院是哪个,去 找
/dx/l ydbyy/67986.html 辽源哪家癫痫病医院最权威 这里
/dx/thdxyy/67981.html 通化哪家癫痫病医院最权威 这里
/dx/thdxyy/67982.html 通化哪家医院有癫痫科,戳进
/dx/thdxyy/67983.html 通化ቤተ መጻሕፍቲ ባይዱ院治疗癫痫最好,一文 懂
P&G (Procter & Gamble), hereinafter referred to as P&G, is a U.S. consumer commodity producers, is currently the world's largest commodity one of companies. Headquartered in Ohio, USA. 30 dike, staff more than 100000 people around the world. Is the tenth largest in the fortune 500 most admired companies.
/dx/j msdxy y/67963.html 佳木斯医院治疗癫痫最好 文看懂
/dx/qthdxyy/67964.html 七台河最佳治疗癫痫医院,在 里
宝洁公司历史英文介绍分享资料
2
some important events
• In 1858–1859, sales reached $1 million. By this point, approximately 80 employees worked for Procter & Gamble.
• During the American Civil War, the company won contracts to supply the Union Army with soap and candles.
sponsored a number of radio programs. As a result, these shows often became commonly known as "soap operas".
3
Branching out into new areas
The company began to build factories in other locations in the United States.in 1930,the company began to moved into other countries,both in terms of manufacturing and product sales.
purchased Charmin Paper Mills and began
manufacturing toilet paper and other paper
products.
Hale Waihona Puke 4Acquisition
Procter & Gamble acquired a number of other companies that diversified its product line and significantly increased profits. These acquisitions included Folgers Coffee, Norwich Eaton Pharmaceuticals (the makers of PeptoBismol), Richardson-Vicks, Noxell (Noxzema), Shulton's Old Spice, Max Factor, and the Iams Company, among others. In January 2005 P&G announced an acquisition of Gillette, forming the largest consumer goods company and placing Unilever into second place
some important events
• In 1858–1859, sales reached $1 million. By this point, approximately 80 employees worked for Procter & Gamble.
• During the American Civil War, the company won contracts to supply the Union Army with soap and candles.
sponsored a number of radio programs. As a result, these shows often became commonly known as "soap operas".
3
Branching out into new areas
The company began to build factories in other locations in the United States.in 1930,the company began to moved into other countries,both in terms of manufacturing and product sales.
purchased Charmin Paper Mills and began
manufacturing toilet paper and other paper
products.
Hale Waihona Puke 4Acquisition
Procter & Gamble acquired a number of other companies that diversified its product line and significantly increased profits. These acquisitions included Folgers Coffee, Norwich Eaton Pharmaceuticals (the makers of PeptoBismol), Richardson-Vicks, Noxell (Noxzema), Shulton's Old Spice, Max Factor, and the Iams Company, among others. In January 2005 P&G announced an acquisition of Gillette, forming the largest consumer goods company and placing Unilever into second place
公司英语介绍宝洁PPT教案
of consumers
Innovation
Translates consumer desires into new productsGo-to-Mrket Capabilities
Reaches retailers and consumers at the right place and
time
the West, Cincinnati, and establish
themselves in business — William as
a candle maker and James as a soap
maker. The two might never have
met had they not married sisters,
1879年宝洁公司推出其首批名牌产品、象牙 肥皂
1886Production starts at Ivorydale. The
factory incorporates the latest technological advances with a pleasant work environment for employees — a progressive approach at that time.
2004P&G creates the Children’s Safe
Drinking Water program by using revolutionary water purification sachets.
2004年宝洁创建儿童安全饮水项目通过使用革命净水香囊。
第8页/共38页
2010P&G launches Olympics “Thank you,
第16页/共38页
Innovation
Translates consumer desires into new productsGo-to-Mrket Capabilities
Reaches retailers and consumers at the right place and
time
the West, Cincinnati, and establish
themselves in business — William as
a candle maker and James as a soap
maker. The two might never have
met had they not married sisters,
1879年宝洁公司推出其首批名牌产品、象牙 肥皂
1886Production starts at Ivorydale. The
factory incorporates the latest technological advances with a pleasant work environment for employees — a progressive approach at that time.
2004P&G creates the Children’s Safe
Drinking Water program by using revolutionary water purification sachets.
2004年宝洁创建儿童安全饮水项目通过使用革命净水香囊。
第8页/共38页
2010P&G launches Olympics “Thank you,
第16页/共38页
宝洁公司英文简介
Management and staff
• Current members of the board of directors of Procter & Gamble are: Norman Augustine, Bruce Byrnes, Scott D. Cook, Joseph Gorman, A.G. Lafley, Charles R. Lee, Lynn M. Martin, W. James McNerney, Jr., Johnathan Rodgers, John F. Smith, Jr., Ralph Snyderman, Richard Dearlove, Margaret Whitman, and Brian Bowns. Norman Augustine will be retiring from the Board following the Company's October 2007 meeting. In 2007, the P&G's Canadian division was named one of Canada's Top 100 Employers, as published in Maclean's magazine, the only consumer products company to receive this honor.
Operations
• Effective July 1, 2007, the company's operations are categorized into 3 "Global Business Units" with each Global Business Unit divided into "Business Segments," according to the company's June 2007 earnings release.
宝洁公司历史英文介绍 ppt课件
• During the American Civil War, the company won contracts to supply the Union Army with soap and candles.
• In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floats in water. The company called the soap Ivory
In January 2005 P&G announced an acquisition of
Gillette, forming the largest consumer goods
company and placing Unilever into second place
2020/10/28
6
About the logo
4
Branching out into new areas
The company began to build factories in other locations in the United States.in 1930,the company began to moved into other countries,both in terms of manufacturing and product sales.
2020/10/28
2
精品资料
some important events
• In 1858–1859, sales reached $1 million. By this point, approximately 80 employees worked for Procter & Gamble.
13宝洁公司概述PPT课件
到1945年，宝洁公司已经成为一家近3.5亿美金的大公司
8
1945—1980，拓展领域，迅猛发展
1946年，宝洁推出被称做“洗衣奇迹”的Tide(汰渍)。汰渍卓越的洗涤效果及 合理的价格，使汰渍于1950年成为美国第一的洗衣粉品牌。 汰渍推出后几年，第一支含氟牙膏佳洁士得到美国牙防协会首例认证，很快就 成为首屈一指的牙膏品牌。 宝洁发明了可抛弃性的婴儿纸尿片，在1961年推出帮宝适。 1961收购了Folger's咖啡，推出第一种织物柔顺剂-Downy 为拓展全球业务，宝洁开始在墨西哥，欧洲和日本设立分公司
1
公司简介 公司发展历程 公司业务领域 公司SWOT分析 ቤተ መጻሕፍቲ ባይዱ司发展对策建议
2
公司简介
3
公司简介
宝洁公司（Procter & Gamble），简称P&G，是一家美国消费日用品生产商，
也是目前全球最大的日用品公司之一 ，截至2012年员工人数达129000人美国《财富》 公布的2012年全球500强企业中，宝洁公司以82559.0百万美元的收入位列第86位，稳 居家居、个人用品行业的第一把交椅。
欧莱雅公司，28286.1
4
公司发展历程
5
公司发展历程 1 1937—1890，公司创立
2
1890—1945，创新与发展
3
1945—1980，拓展领域，迅猛发展
4
1990—1998，跨国公司
5
1998—2012，行业的领跑者
6
1937—1890 公司创立
英格兰移民威廉·波克特(WILLIAM PROCTER)与爱尔兰移民詹姆斯·甘 (JAMES GAMBLE)凑巧娶了两姐妹。1837年10月31日，出资3，596.47美元，正 式签订合伙契约，在辛辛那提市成立宝洁公司(Procter & Gamble，以两个合伙人 的名字命名)
8
1945—1980，拓展领域，迅猛发展
1946年，宝洁推出被称做“洗衣奇迹”的Tide(汰渍)。汰渍卓越的洗涤效果及 合理的价格，使汰渍于1950年成为美国第一的洗衣粉品牌。 汰渍推出后几年，第一支含氟牙膏佳洁士得到美国牙防协会首例认证，很快就 成为首屈一指的牙膏品牌。 宝洁发明了可抛弃性的婴儿纸尿片，在1961年推出帮宝适。 1961收购了Folger's咖啡，推出第一种织物柔顺剂-Downy 为拓展全球业务，宝洁开始在墨西哥，欧洲和日本设立分公司
1
公司简介 公司发展历程 公司业务领域 公司SWOT分析 ቤተ መጻሕፍቲ ባይዱ司发展对策建议
2
公司简介
3
公司简介
宝洁公司（Procter & Gamble），简称P&G，是一家美国消费日用品生产商，
也是目前全球最大的日用品公司之一 ，截至2012年员工人数达129000人美国《财富》 公布的2012年全球500强企业中，宝洁公司以82559.0百万美元的收入位列第86位，稳 居家居、个人用品行业的第一把交椅。
欧莱雅公司，28286.1
4
公司发展历程
5
公司发展历程 1 1937—1890，公司创立
2
1890—1945，创新与发展
3
1945—1980，拓展领域，迅猛发展
4
1990—1998，跨国公司
5
1998—2012，行业的领跑者
6
1937—1890 公司创立
英格兰移民威廉·波克特(WILLIAM PROCTER)与爱尔兰移民詹姆斯·甘 (JAMES GAMBLE)凑巧娶了两姐妹。1837年10月31日，出资3，596.47美元，正 式签订合伙契约，在辛辛那提市成立宝洁公司(Procter & Gamble，以两个合伙人 的名字命名)
宝洁公司英文介绍
Market segmentation
----Procter & Gamble（宝洁公司）
The Outline
The
introduction of P&G
Market segmentation Market segmentation by geographic variables Market segmentation by humanities variables Market segmentation by psychological variables Market segmentation by Behavioral variables Conclusgions, P& G’s main push of the products are also different, such as in the remote mountain village areas, launched cheap cleaning products, such asTide. Shampoo Rejoice has affordable products-family pack. The main push for the international metropolis of Beijing, Shanghai, Hong Kong are high-end products such as Oil of Olay, Pantene.
1, social class Social class refers to the relative nature and persistence in a particular social group. A member of a different class will be very different. Procter & Gamble well use the characteristics of different sectors with the marketing strategy of the social strata. Purchase of higher social status can find personal tastes from the product, while purchaser in the bottom of society more focus on its value. Such as: Procter & Gamble internationally renowned skincare brand SK-II for the higher social status of the purchaser. Essence ranging from 800-1200 Price. OLAY products are faced with lower consumer.
----Procter & Gamble（宝洁公司）
The Outline
The
introduction of P&G
Market segmentation Market segmentation by geographic variables Market segmentation by humanities variables Market segmentation by psychological variables Market segmentation by Behavioral variables Conclusgions, P& G’s main push of the products are also different, such as in the remote mountain village areas, launched cheap cleaning products, such asTide. Shampoo Rejoice has affordable products-family pack. The main push for the international metropolis of Beijing, Shanghai, Hong Kong are high-end products such as Oil of Olay, Pantene.
1, social class Social class refers to the relative nature and persistence in a particular social group. A member of a different class will be very different. Procter & Gamble well use the characteristics of different sectors with the marketing strategy of the social strata. Purchase of higher social status can find personal tastes from the product, while purchaser in the bottom of society more focus on its value. Such as: Procter & Gamble internationally renowned skincare brand SK-II for the higher social status of the purchaser. Essence ranging from 800-1200 Price. OLAY products are faced with lower consumer.
宝洁公司中英文介绍课件
Innovative product design
P&G's products are designed to meet the needs of consumers, with a focus on functionality and ease of use
03
Strong brand influence
Market Segmentation
P&G has a deep understanding of consumer needs and preferences, and has launched a series of products that are highly targeted to different consumer groups This approach has allowed the company to effectively capture market share
Procter&Gamble is one of the world's leading consumer goods
companies, with a strong brand influence and high brand
Sustainable development
The company follows to the principles of sustainable development, takes into account the interests of all parties, and strives to achieve a win win situation for all parties
Main products and services
P&G's products are designed to meet the needs of consumers, with a focus on functionality and ease of use
03
Strong brand influence
Market Segmentation
P&G has a deep understanding of consumer needs and preferences, and has launched a series of products that are highly targeted to different consumer groups This approach has allowed the company to effectively capture market share
Procter&Gamble is one of the world's leading consumer goods
companies, with a strong brand influence and high brand
Sustainable development
The company follows to the principles of sustainable development, takes into account the interests of all parties, and strives to achieve a win win situation for all parties
Main products and services
宝洁公司历史英文介绍
some important events
• In 1858–1859, sales reached $1 million. By this point, approximately 80 employees worked for Procter & Gamble. • During the American Civil War, the company won contracts to supply the Union Army with soap and candles. • In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floats in water. The company called the soap Ivory • in the 1920s and 1930s, the company sponsored a number of radio programs. As a result, these shows often became commonly known as "soap operas".
Branching out into new areas
The company began to build factories in other locations in the United States.in 1930,the company began to moved into other countries,both in terms of manufacturing and product sales. • The company introduced "Tide" laundry detergent in 1946."Prell" shampoo in 1947,the first toothpaste "Crest" in 1955 ,and so on. • Branching out once again in 1957, the company purchased Charmin Paper Mills and began manufacturing toilet paper and other paper products.
宝洁公司(英文版)(2)
Leadership Development
---Built from Within
Business and Functional Leaders Actively Recruit, Teach and Coach.
Line business leaders are accountable and involved at every step of the process. This starts at the top. Our CEO, Vice Chairs, Presidents recruit on college campuses and teach in our executive education programs. They also act as mentors and coaches for younger managers, helping them develop the skills necessary to lead large organizations.
Leadership Development ---Built from Within
We Challenge P&G People from Day One.
We believe there’s no substitute for hands-on experience when it comes to leadership development. That’s why we create early, meaningful responsibilities for every employee. Typical assignments demand collaboration inside and outside the Company, disciplined project management and the need to be in touch with consumers, retail customers and other external stakeholders.
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
P&G (Procter & Gamble), hereinafter referred to as P&G, is a U.S. consumer commodity producers, is currently the world's largest commodity one of companies. Headquartered in Ohio, USA. 30 dike, staff more than 100000 people around the world. Is the tenth largest in the fortune 500 most admired companies.
Was founded in 1837, procter & gamble company, is one of the world's largest consumer goods company. Procter & gamble company employees more than 10 ten thousand people worldwide, more than 80 countries around the world with factories and branches, operating more than 300 brands of products sold more than 160 countries and regions, including fabric and home care, beauty salon, baby and family care, health care, food and beverage, etc.
文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。
宝洁公司产品定价方法和策略：
P&g company product pricing methods and strategies
宝洁公司运用了多种定价的方法和
策略：比如：需求导向定价、竞争 导向定价、低价渗透策略、组合定 价策略、适时调整价格策略等。
文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。
宝洁公司文ct档er所&提G供am的b信le）息，仅简供称参P考&之G，用是，一不家能美作国为消科费学日依用据品，生请产勿商模， 也是目前全球最仿大。的文日档用如品有公不司当之之一处。，总请部联位系于本美人国或俄网亥站俄删州除辛。辛那堤，全球 员工100,000多人。是财富500强中第十大最受赞誉的公司。
Using a variety of pricing methods and strategies of procter & gamble, for example: demand-based pricing, competition oriented pricing, low penetration strategy, pricing strategy, adjust price strategy, etc.
P&g is the world's top 500 enterprises, daily chemical industry in China accounted for half of its marketing and brand strategy will be written to the various textbooks, investigate its successes, mainly displays in the following aspects: many kinds of strategy from the soap, toothpaste, mouthwash, and to the toilet paper, facial tissue, across the cleaning supplies, food, paper products, medicine and other industries. With sufficient working capital to date in the form of a joint venture to unified planning and unified operation.
文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 始创于1837年仿的。宝文洁档公如司有，是不世当界之最处大，的请日联用系消本费品人公或司网之站一删。除宝。洁公司全球雇员
10多万人，在全球80多个国家设有工厂及分公司，所经营的300多个品牌的产品畅销160 多个国家和地区，其中包括织物及家居护理、美发美容、婴儿及家庭护理、健康护理、 食品及饮料等。
文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。
市场营销
宝洁是全球500强企业，在中国日化行业占据了半壁江山，其营销和品牌战略都被写 入了各种教科书，究其成功之处，主要表现在如下方面：多品种战略从香皂、牙膏、 漱口水、，到卫生纸、化妆纸、横跨了清洁用品、食品、纸制品、药品等多种行业。 凭借充足的运作资金，以日化联合体的形式来统一策划和统一运作。
The marketing strategy
文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。
公司形式：宝洁公司是股份制公司
The company form Procter & gamble
company is a joint-stock company.
文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。
Was founded in 1837, procter & gamble company, is one of the world's largest consumer goods company. Procter & gamble company employees more than 10 ten thousand people worldwide, more than 80 countries around the world with factories and branches, operating more than 300 brands of products sold more than 160 countries and regions, including fabric and home care, beauty salon, baby and family care, health care, food and beverage, etc.
文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。
宝洁公司产品定价方法和策略：
P&g company product pricing methods and strategies
宝洁公司运用了多种定价的方法和
策略：比如：需求导向定价、竞争 导向定价、低价渗透策略、组合定 价策略、适时调整价格策略等。
文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。
宝洁公司文ct档er所&提G供am的b信le）息，仅简供称参P考&之G，用是，一不家能美作国为消科费学日依用据品，生请产勿商模， 也是目前全球最仿大。的文日档用如品有公不司当之之一处。，总请部联位系于本美人国或俄网亥站俄删州除辛。辛那堤，全球 员工100,000多人。是财富500强中第十大最受赞誉的公司。
Using a variety of pricing methods and strategies of procter & gamble, for example: demand-based pricing, competition oriented pricing, low penetration strategy, pricing strategy, adjust price strategy, etc.
P&g is the world's top 500 enterprises, daily chemical industry in China accounted for half of its marketing and brand strategy will be written to the various textbooks, investigate its successes, mainly displays in the following aspects: many kinds of strategy from the soap, toothpaste, mouthwash, and to the toilet paper, facial tissue, across the cleaning supplies, food, paper products, medicine and other industries. With sufficient working capital to date in the form of a joint venture to unified planning and unified operation.
文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 始创于1837年仿的。宝文洁档公如司有，是不世当界之最处大，的请日联用系消本费品人公或司网之站一删。除宝。洁公司全球雇员
10多万人，在全球80多个国家设有工厂及分公司，所经营的300多个品牌的产品畅销160 多个国家和地区，其中包括织物及家居护理、美发美容、婴儿及家庭护理、健康护理、 食品及饮料等。
文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。
市场营销
宝洁是全球500强企业，在中国日化行业占据了半壁江山，其营销和品牌战略都被写 入了各种教科书，究其成功之处，主要表现在如下方面：多品种战略从香皂、牙膏、 漱口水、，到卫生纸、化妆纸、横跨了清洁用品、食品、纸制品、药品等多种行业。 凭借充足的运作资金，以日化联合体的形式来统一策划和统一运作。
The marketing strategy
文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。
公司形式：宝洁公司是股份制公司
The company form Procter & gamble
company is a joint-stock company.
文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。