商务英语阅读第一册上 Unit 3
世纪商务英语阅读教程专业篇1第七版unit3答案
世纪商务英语阅读教程专业篇1第七版unit3答案1、--The last bus has left. What should we do?--Let’s take a taxi. We have no other _______ now. [单选题] *A. choice(正确答案)B. reasonC. habitD. decision2、It’s one of _______ means of transportation. [单选题] *A. cheapB. convenientC. second-handD. the most convenient(正确答案)3、15.This kind of bread is terrible. I do not want to eat it ________. [单选题] *A.any more(正确答案)B.some moreC.no longerD.some longer4、I don’t like snakes, so I ______ read anything about snakes.()[单选题] *A. alwaysB. usuallyC. oftenD. never(正确答案)5、You could hardly imagine _______ amazing the Great Wall was. [单选题] *A. how(正确答案)B. whatC. whyD. where6、Be _______ when you are driving. [单选题] *A. afraidB. careful(正确答案)C. clearD. clean7、88.Sorry. I don’t know the way? ? ? ? ? ?Dongfeng Cinema. [单选题] * A.byB.ofC.to(正确答案)D.for8、At nine yesterday morning, I ______ an English class while they ______ a PE class.()[单选题] *A. was having; were having(正确答案)B. had; hadC. was having; hadD. had; were having9、I have only two tickets for TF Boys’concert. ______ you ______ he can go with me.()[单选题] *A. Either; or(正确答案)B. Either; norC. Both; andD. Not only; but also10、19._______ will the film Country Road last? [单选题] *A.How farB.How oftenC.How soonD.How long(正确答案)11、Ladies and gentlemen, please fasten your seat belts. The plane _______. [单选题] *A. takes offB. is taking off(正确答案)C. has taken offD. took off12、The office building will be _______ a library. [单选题] *A. turned onB. turned upC. turned into(正确答案)D. turned off13、He is a student of _______. [单选题] *A. Class SecondB. the Class TwoC. Class Two(正确答案)D. Second Two14、Some students are able to find jobs after graduation while _____will return to school for an advanced degree. [单选题] *A. otherB. anotherC. others(正确答案)D. the other15、She talks too much; you’ll be glad when you’re free of her. [单选题] *A. 与她自由交谈B. 离开她(正确答案)C. 受她的控制D. 与她在一起16、Sometimes only()10 out of 500 or more candidates succeed in passing all the tests. [单选题] *A. as many asB. as few as(正确答案)C. as much asD. as little as17、I took?some _______of the Great Wall?in China last year. [单选题] *A. potatoesB. tomatoesC. photos(正确答案)D. paintings18、23.Hurry up! The train ________ in two minutes. [单选题] *A.will go(正确答案)B.goC.goesD.went19、You can't rely on Jane as she is _____ changing her mind and you will never know what she is going to do next. [单选题] *A. occasionallyB. rarelyC. scarcelyD. constantly(正确答案)20、Tom’s sister is a nurse. I met _______ in the street yesterday . [单选题] *A. sheB. hersC. himD. her(正确答案)21、There are still some wild tigers alive. [单选题] *A. 聪明的B. 凶恶的C. 野生的(正确答案)D. 珍贵的22、( ) _____ New York _____ London have traffic problems. [单选题] *A. All…andB. Neither….norC. Both…and(正确答案)D. Either…or23、He didn't allow _____ in his room. Actually he didn't allow his family _____ at all. [单选题] *A. to smoke; to smokeB. smoking; to smoke(正确答案)C. to smoke; smokingD. smoking; smoking24、The bookshop is far away. You’d better _______. [单选题] *A. by the busB. by busC. take busD. take?the bus(正确答案)25、The teacher asked him to practice playing the piano _______. [单选题] *A. often as possibleB. as often possibleC. as possible oftenD. as often as possible(正确答案)26、Three ______ died of water pollution last winter. [单选题] *A. hundreds of villagersB. hundred villagers(正确答案)C. hundreds villagersD. hundred of villagers27、I shall never forget the days()we worked on the farm. [单选题] *A. when(正确答案)B. whatC. whichD. on that28、You are getting too old for football.You had better _____tennis instead. [单选题] *A.take up(正确答案)B.take inC.take forD.take over29、( ) What other books have you read___ this English novel? [单选题] *A. besides(正确答案)B. exceptC.inD. about30、If you had told me earlier, I _____ to meet you at the hotel. [单选题] *A. had comeB. will have comeC. would comeD. would have come(正确答案)。
高级商务英语1unit3textA课后答案
高级商务英语1unit3textA课后答案1、9.—Will there be more cars in the future?—________. [单选题] *A.See youB.Well, I'm not sure(正确答案)C.You're welcomeD.Thank you2、The carbon we produce when we breathe is much less than()produced by a car. [单选题] *A. oneB. itC. that(正确答案)D. those3、Grandpa pointed to the hospital and said, “That’s _______ I was born?”[单选题] *A. whenB. howC. whyD. where(正确答案)4、If you want to be successful one day, you have to seize every _______ to realize your dream. [单选题] *A. changeB. chance(正确答案)C. chairD. check5、He always found it hard to satisfy himself. [单选题] *A. 控制B. 满足(正确答案)C. 了解D. 批评6、His handwriting is better than _____. [单选题] *A. mine(正确答案)B. myC. ID. me7、______ pocket money did you get when you were a child? ()[单选题] *A. WhatB. HowC. How manyD. How much(正确答案)8、We haven't heard from him so far. [单选题] *A. 到目前为止(正确答案)B. 一直C. 这么远D. 这么久9、_____ of the land in this area _____ covered with forest. [单选题] *A. Two-fifth; isB. Two fifth; areC. Two fifths; is(正确答案)D. Two fifths; are10、He didn't allow _____ in his room. Actually he didn't allow his family _____ at all. [单选题] *A. to smoke; to smokeB. smoking; to smoke(正确答案)C. to smoke; smokingD. smoking; smoking11、—These shoes look cool. ______ are they?—They are on sale, only $()[单选题] *A. How much(正确答案)B. How longC. How manyD. How soon12、Jim is a(n) _______. He is very careful and likes to work with numbers. [单选题] *A. secretaryB. tour guideC. accountant(正确答案)D. English teacher13、1.________my father ________ my mother is able to drive a car. So they are going to buy one. [单选题] *A.Neither; norB.Both; andC.Either; orD.Not only; but also(正确答案)14、Since the war their country has taken many important steps to improve its economic situation. [单选题] *A. 制定B. 提出C. 讨论D. 采取(正确答案)15、76.AC Milan has confirmed that the England star David Beckham ()the team soon. [单选题] *A. has rejoinedB. was going to rejoinC. rejoinedD. is to rejoin(正确答案)16、Now he is _______ his homework. [单选题] *A. busyB. busy with(正确答案)C. busy with doingD. busy does17、Her ()for writing was that she wished women to get the right to higher education. [单选题] *A. motivation(正确答案)B. motivateC. effectD. concentration18、Alice is fond of playing ____ piano while Henry is interested in listening to ___ music. [单选题] *A. the, /(正确答案)B. the, theC. the, aD. /, the19、_________ we don't stop climate change, many animals and plants in the world will be gone. [单选题] *A.AlthoughB.WhileC.If(正确答案)D.Until20、17.Joe is a good student and he is busy ______ his studies every day. [单选题] *A.inB.with(正确答案)C.byD.for21、—Why do you call him Mr. Know?—______ he knows almost everything that we want to know.()[单选题] *A. SoB. OrC. ButD. Because(正确答案)22、Allen is looking forward to _______ his American partner at the trade fair. [单选题] *A. meetB. meeting(正确答案)C. be meetingD. having meeting23、( ) The salesgirls in Xiushui Market have set a good example______us in learning English. [单选题] *A. to(正确答案)B. forC. withD. on24、He does ______ in math.()[单选题] *A. goodB. betterC. well(正确答案)D. best25、He was proud of what he had done. [单选题] *A. 对…感到自豪(正确答案)B. 对…感到满足C. 对…表示不满D. 对…表示后悔26、16.We asked ______ engineer we met before to help repair the radio yesterday. [单选题] * A.aB.anC.the(正确答案)D./27、58.—How much is Lucy's skirt?—She________320 yuan for it. I think it's a little dear. [单选题] *A.tookB.paid(正确答案)C.spentD.bought28、He asked for help from his friends who owned a computer company in New York. [单选题] *A. 拥有(正确答案)B. 经营C. 工作D. 了解29、English is very important in our daily life. Never _______. [单选题] *A. give up itB. give it up(正确答案)C. give away itD. give it away30、15.This kind of bread is terrible. I do not want to eat it ________. [单选题] *A.any more(正确答案)B.some more C.no longer D.some longer。
高级商务英语1课文翻译unit3
Answer the questions before you read.Then read the passage to find out if your answers he same as in the passage.在你阅读之前先回答问题。
然后读短文,看看你的答案是否和短文中的一样。
1.Why do millions of Chinese leave the countryside every year?每年为什么数以百万计的中国人离开农村?2.How often do you think these people visit their hometowns?你认为这些人多久探望一次他们的家乡?3.What new buildings does the government usually build in towns and villages?政府通常在城镇和村子里建造什么新的建筑物?Using Previous Knowiedge运用已有的知识We can often guess what a text is about by using what we already know. Answering questions before we read can also help us do this.我们经常可以运用我们已经知道的知识,来猜测课文的内容。
在我们阅读前回答问题也能帮助我们做到这一点。
Hometown Feeling故乡情Some pepie still live in theri hometown.However,others may only see it once or twice a year.Nowadays,millions of chinese leave the countryside to search for work in the cities.Among these is Zhong Wei,a 46-year-old husband and father.He has lived in Wenzhou for the last 13 years.With a hard job in a crayon factory,he doesnt find much time to visit his hometown."I used to return home at least once a year,but I haven't been back for almost three years now.Its a shame,but I just don't haventhe time."he says.有些人仍然住在他们的家乡。
商务英语阅读Unit 3-叶兴国讲解
2. Nowadays it is hard to find a job. The job market is one thing but have you ever thought seriously about the question: Why can’t I find a good job? Are you down on your luck?
为未来的雇主能认同自己。
identify with : 同情;与… …产生共鸣。如: She always identifies with the loser. 她总是同情失败者。
Business English: A Reading Course
KEYS TO EXERCISES
TEXT A
I. P26-1.; P27-2.; P27-3.;
literally用在这里表示强调,如:
The old man was literally blazing with anger.
老人简直是怒火中烧。
2. Bellefonte, Pa:美国宾夕法尼亚州的一个自治镇。
Pa是邮政地名,同Pennsylvania。
TEXT A
Business English: A Reading Course
TEXT A
Business English: A Reading Course
Notes on the Text: 1. We literally spent the day looking out the window as people were leaving ... 我们简直是整
天望着窗外,看着人们离去……
KEYS TO EXERCISES
I. Discuss …
新编剑桥商务英语unit-3精选全文
Words & expressions
• set up •concept •charge •branch out •growth •launch • fee
So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? ‘Absolutely not,’ says Dan Archer, head of marketing at the British Franchise Association. ‘That’s a ludicrous over-simplification. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.
Words & expressions
• set up 成立 创立 •concept 概念 •charge 定价 负责 •branch out 拓展业务 •growth 增长 •launch 开办 创立 • fee 费用 initial fee 押金,保证金
商务英语谈判unit 3 Receiving Guests
8. 吃中国餐时先上冷盘,主菜和汤随后上。 Cold dishes are starters at a Chinese dinner. Main courses and soup come later.
9. Glad you could make it today.
10. They toasted the signing of the new agreement.
11. Let’s drink to our friendships.
12. We have pleasure in inviting you to our tonight’s reception party.
Unit 3 Receiving Guests
9. 您能告诉我这是什么菜吗?这是烤鸭,是本地的特色菜。 Could you tell what this is ? It is roast duck, specialty of this region.
10. 我们都应该承认这些文化差异,尊重这些差异,以免产 生以解,这很重要。 It is important for all of us to acknowledge and respect these cultural differences in order to avoid misunderstanding.
5. 圆圆的月亮象征着圆满,进而象征着家庭团聚。 The round moon is a symbol for completeness, and by extension, family reunion.
Unit 3 Receiving Guests
新视野商务英语综合教程第一册 Unit 3
新视野商务英语综合教程第一册 Unit 31. IntroductionUnit 3 of the New Horizon Business English Comprehensive Course 第一册 introduces key concepts and vocabulary related to the topic of contracts. In this unit, you will learn about the different types of business contracts, their elements and their importance in international business transactions.2. Types of ContractsThere are several types of business contracts that are commonly used in commercial transactions. Some of the commonly used types are: - Sales contracts: These are used when goods or products are sold between two parties. - Lease contracts: These are used when a company leases a property or equipment from another party. - Employment contracts: These are used when a company hires an individual to work for them. - Partnership contracts: These are used when two or more parties enter into a business partnership.3. Important Elements in a ContractA contract is a legally binding agreement between two or more parties. To ensure the validity and enforceability of a contract, it is important to include certn elements. Some of the important elements in a contract are: - Offer and acceptance: There should be a clear offer and acceptance of the contract terms by all parties involved. - Consideration: There should be a mutual exchange of something of value between the partiesinvolved. - Legal capacity: All parties involved should have the legal capacity to enter into a contract. - Consent: Consent of all parties involved should be freely given and not obtned through fraud or duress. - Legality: The purpose of the contract should be legal and not agnst public policy.4. Importance of Contracts in International BusinessContracts play a crucial role in international business transactions. They provide a legal framework for all parties involved and help in resolving any disputes that may arise. Some of the reasons why contracts are important in international business are: - Clarity: Contracts clearly outline the rights, obligations, and responsibilities of all parties involved, ensuring there is no confusion or misunderstanding. - Protection: Contracts provide legal protection to all parties involved and help in enforcing the terms agreed upon. - Risk Management: Contracts help in identifying and mitigating risks associated with international business transactions. - Dispute Resolution: Contracts provide a mechanism for resolving disputes between parties, either through negotiation, mediation, or arbitration.5. Writing a ContractWriting a contract requires careful attention to detl and clarity. Here are a few tips to consider when writing a contract: - Clearly define the parties involved and their roles and responsibilities. - Include all the necessary detls of the transaction, such as the goods or services being provided, the price, and the delivery terms. - Define the terms and conditions of the contract, including any warranties or guarantees. - Include provisions for dispute resolution, such as mediation orarbitration. - Make sure the contract is written in clear and concise language, avoiding any ambiguous or vague terms.6. ConclusionUnit 3 of the New Horizon Business English Comprehensive Course 第一册 provides a comprehensive introduction to the topic of contracts in international business. Understanding the different types of contracts, their key elements, and their importance in business transactions is essential for anyone engaged in international business. Through this unit, you will gn the necessary knowledge and skills to effectively negotiate, draft, and enforce contracts in your business interactions.。
2017叶兴国商务英语阅读教程1第二版课件Unit3
1.使用古语词:常以here, there, where为词
根,加上一个或几个介词构成的合成副词。 如:thereof(由此),whereas(鉴于), hereinafter(以下),herein(在此,于…… 之中),hereby(因此)等。
2. 词项重复:商务英语中常会出现同义词或近 义词的词项重复,尤其是在协议、单证、合同 等法律性文件中。如:controversies and differences(争端),terms and conditions(条 款),losses and damages(损失),provisions and stipulations(规定),agents and representatives(代表),alter and change(变 更),blind and obligate(承担),null and void(无效的),sole and exclusive(唯一的), under and by (根据),等等。这些词汇相互 补充,在很大程度上保证了准确性和严密性。
商务英语词汇主要包括名词、形容词和动词,其最显著
的一个特征就是许多普通词汇染上了商务色彩。如:
This bill of exchange shall be accepted first and then can be honored by the acceptor.(该汇票应先承兑,然后由承兑 方进行支付。)accept 在一般情况下表示“接受”,而 honor表示“尊重”。但在这句话中,accept表示“承 兑”,honor则表示“支付”。Cover一词,基本意义是
Translation: 有些妈妈会把这笔钱用于日托 服务,立马重新回到工作岗位上去。
Note:这里的staight指“立即,马上”。如: I fell into bed and went straight to sleep.我倒 在床上立刻就睡着了。
商务英语阅读unit3翻译
Unit11. After months of researching Northwestern on the Web and grilling friends, teachers and advisers who had gone there, Maxine pinned her hopes on getting accepted.经过数月在网上搜索并研究NW大学和仔细询问到访过NW大学的朋友、老师和顾问,Maxine 最终希望自己能被NW大学录取。
2. For students like Maxine who are applying to college for next fall, that dream is turning out to be frustratingly unobtainable. It turns out the odds of getting into a selective college have never been worse.对于像Maxine一样正在申请秋季入学的学生来说,他们会沮丧地发现这一梦想难以实现。
考入一所名校的机会从未如此渺茫。
3. But admissions directors are already worrying about the shrinking pool of future applicants, especially the sliver of those who can afford to foot the $40,000 annual tab.---但是招生主管们已经开始担忧申请者数量缩减的问题,尤其是为数不多的每年有能力支付4万美元的那部分申请者。
4. Those who left private schools in the 1980s and 1990s can expect to earn 35% more in life than the average product of a state school, they found, around half of which can be attributed to education, not background.20世纪80年代和90年代中期的私立学校毕业生能够期望一生的收入比国立中学的普通毕业生多35%,他们发现这其中大约一半可以归因于他们所受的教育,而非背景。
商务英语unit3译文及答案
第三章市场营销学习目标:1、了解市场营销的定义2、了解市场营销的组合策略3、掌握市场细分和市场定位的方法课文一市场营销概述大约十年以前,如果你问IBM的高层管理人员他们是做什么的,他们可能会回答:“我们销售电脑的硬件和软件。
”由于缺乏市场远见,以产品为中心的IBM公司没有注重客户的需求。
因此,当客户需求改变的时候,IBM却没有进行相应的调整,公司的业绩也大幅度下滑。
到90年代初期,大企业的市场份额和蓝筹股价急剧下跌。
在这段经济低靡的时期,IBM 进行了一场具有重大意义的改革:所有的高层管理人员在与重要客户面谈之后,将客户的问题和要求上报给公司。
其实,在计算机市场,客户不但要从公司购买电脑的硬件和软件,更重要的是他们需要购买到能解决大量信息技术问题的方案。
现在,如果你要IBM的管理人员给他们的业务下个定义,他们会告诉你:“我们为客户的任何问题提供解决方案。
”大公司营销策略的转变取得了巨大的成功。
那么,什么是市场营销呢?市场营销的定义美国市场营销协会将市场营销的定义为:计划和执行观念,商品和服务的构思,定价、促销和分销以便产生满足个人、组织和社会目标的交易的过程。
IBM的营销经理们如果想要取得好的销售成绩,他们必须要明白客户的需要就是他们的目标。
如果不遵循这一原则,他们生产出来的产品将一无是处,也无人问津。
“找到客户的需求并且尽力满足”就是市场营销的主旨,换句话说,就是要“找到一个市场,并为其服务。
”市场营销组合策略一旦确定了客户的需求,营销人员就应该尽力满足这些要求,有四点需要注意,第一,要求生产出合适的产品,这是物质基础。
要使产品能尽量接近客户的要求,企业就要通过改变现有产品类型、改进产品的特点和包装或用另一种方法来描述这个产品等方式生产出“量体裁衣”型的产品。
第二点是关于交付货物的整个体系:生产者必须及时将货物运至消费者可以购买到的地方。
第三点就是消费者可以通过广告被告知这个商品的用途,营销人员应该与客户沟通,并说服他们购买。
商务英语阅读第一册上 Unit
➢What does Dr. Cantor suggest people should do to maintain good mental health?
According to Dr. Cantor, learning to talk about
one’s problems and concerns is an important part of
span life
h
4
Pre-reading Expressions
Expressions that are likely to be used to talk about what one can do handle psychological problems:
have a sense of control over events.
Make a schedule for yourself for the day so that you can structure your activities toward some productive end.
Moderate your competitive feelings so that you’re not constantly going forth to do battle with work, play, or other people.
I often feel emotionally "numb", as if nothing can affect me, not even the death of someone close to me.
I sometimes get really embarrassed, ashamed or angry with myself about the way that I feel.
商务英语Unit3参考答案
Unit 3 TravelPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 As someone who has _______B________ Emirates in the past year, you will have experienced our outstanding service to the Middle East.A takenB flownC byD via2 But were you aware that Emirates also flies to an extensive network of major _____A__________ all around the world?A destinationsB placesC citiesD regions3 By filling in the ______B________ questionnaire, you’ll be helping us with our research on your views as a business traveler, as well as providing an update for our database.A enclosingB enclosedC to encloseD being enclosed4 This will ______D_________ that we only send out information and offers that are relevant to you personally.A sureB reassureC assureD ensure5 I do hope you find the information in it interesting and that you take _______D_________ of our free flight offer.A pleasureB useC interestD advantage6 As a business traveler we need you to tell us about your views, requirements and habits in _______B_________ of business travel.A viewB termsC useD flight7 So by picking up a pen and filling in the attached questionnaire, you will be doing us a great _____A_______ too.A favorB helpC assistanceD facilitation8 Delta Air Lines crew suffer 100 verbal and physical ________D________ a month, while cabin crews in some airlines are seeking early retirement at 50 because of their stressful work.A flightsB fightsC beatingD assaults9 IDP is a computer software company _______D__________ in Los Angels, USA.A operatedB operatingC basingD based10 They will expect to relax, enjoy the ______C__________ of the hotel, explore thesurrounding area, and have a really good time.A facilitiesB equipmentC amenitiesD infrastructure11 Thank you for your letter of February 8 informing us _______C_____ the packingdetails.A aboutB forC ofD by12 ____C____ reply, we are now confirming the acceptance of your modes of packing.A ForB AtC InD On13 For your information, we have _____A_______ our bank to open an irrevocableletter of creditA instructedB informedC advisedD notified14 We would appreciate _____C______ if you could ship the order as scheduled.A themB youC itD whom15 We are looking forward to ____B______ the consignment in prime condition.A receivedB receivingC receiveD to receive16 We can supply all the bicycles you required ____B________ stock and arearranging shipment by M.V. Mermaid.A forB fromC toD against17 ____B_____ stipulated in our Sales Confirmation No. 593, each bicycle isenclosed in a corrugated cardboard pack.A SinceB AsC ForD Because18 We would like to remind you that the _____A_____ L/C must reach us beforeMarch10 so that we can make shipment in good time.A coveringB coverC coveredD being covered19 We are now confirming the prices ____C______ on the fax of June 15 for ourPhoenix range.A quotingB to quoteC quotedD being quoted20 We have _____D______ every possible precaution to make sure of safetransportation of our products.A preparedB givenC conductedD takenPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 经济舱Economy Class2 商务舱Business Class3 远东Far East4 中东Middle East5 重要目的地major destinations6 免费优惠券free voucher7 抽奖prize draw8 酒店住宿hotel accommodation9 时差综合症jet lag10 商务之旅business travel11 新产品系列new collection12 全球问题a world-wide problem13 身体攻击physical assaults14 大众旅游mass travel15 安全问题safety issue16 高档区域exclusive area17 机票费air fare18 销售税sales tax19 软件公司software company20 团队建设研讨会a team-building seminarPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.As someone who has flown Emirates in the past year, you will have experiencedour outstanding service to the Middle East.作为去年乘坐过阿联酋航空公司航班的乘客,您已经体验了我们公司中东之行的杰出服务。
商务英语阅读unit 3
It is not new, though. For thousands of years, people—and, later, corporations—have been buying from and selling to each other in lands at great distances, such as through the famed Silk Road across Central Asia that connected China and Europe during the Middle Ages. Likewise, for centuries, people and corporations have invested in enterprises in other countries. In fact, many of the features of the current wave of globalization are similar to those prevailing before the outbreak of the First World War in 1914.
Political Factor. There is a trend toward the unification and socialization of the global community. Preferential trading arrangements, such as the North American Free Trade Agreement, Association of Southeast Asian Nations and the European Union, that group several nations into a single market have presented firms with significant marketing opportunities. Many have moved swiftly to enter either through exporting or by producing in the area.
商务英语阅读教程Unit 3
3-2
Comprehensive Reading
Text A
Pre-reading Do you know what the difference is between price and pricing?What sequence of steps should you follow while you want to develop the pricing of a new product? This text will give you a satisfactory answer.
3-1
Unit Introduction
10.I am sorry to say that your quotation is not in line with the current price so we can not 现价(市价) accept it. ( )
11.Because real GNP fell only slightly in 1974, the demand curve for real money shifted only slightly to the left. ( ) 需求曲线
翻译
价格是四大营销组合要素之一。四大营销组 合要素包括4个P——价格(Price)、产品 (Product)、促销(Promotion)及销售渠 道(Place or Distribution Channel)。定价 是一个公司用来确定产品价格的方法。有很 多因素在定价中可能起作用。
Come into play
3-2
Comprehensive Reading
1 Price is one of the four major elements of the marketing mix.[1] It is one of the four P’s —Price, Product, Promotion and Place. Pricing is the method a company uses to set the price of its product. There are various factors that may come into play.
商务英语阅读第一册上U
Business Contract Reading
To ensure compliance with terms and conditions
Identify the parties involved and their roles
Key Points in Reading a Business Contract
Vocabulary Building
Active Learning
Expand your vocabulary by learning common business terms, vocabulary, and phrases used in different business contexts
Definition
Business English is a specialized subset of English used in business and commercial contexts It encompassed the language of international trade, finance, marketing, management, and other business related fields
Purpose of Reports To provide information about a project or topic
To make recommendations for future actions
Business Report Reading
To document processes or procedures
02
Fundamentals of Business English
商务英语阅读第一册上Unit
商务英语阅读第一册上Unit的PPT大纲是一个包括了很多重要主题的全面指南, 旨在帮助学习者有效地掌握商务英语的阅读和沟通技巧。
Introduction to Business English Reading
1 Mastering Reading Skills
Learn essential techniques and strategies for effective business English reading.
Learn essential business vocabulary and idiomatic expressions for effective communication in professional settings.
Idioms in Context
Explore idiomatic expressions commonly used in business English and understand their appropriate usage.
3
Writing for Different Audiences
Adapt your writing style and tone to effectively communicate with diverse business stakeholders.
Writing Business Emails and Memos
Etiquette and Formality
Understand the etiquette and formalities involved in writing business emails and memos.
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13.Books, backpacks, lunches--anything that belongs to other people is considered private and should not be moved or tampered with.
10.Copying another student's test or paper is never acceptable. It is called cheating. At most schools in the U.S., students who cheat are expelled (kicked out).
8. It is considered impolite in the U.S. to eat, drink or chew gum during class. This is reserved for the break. Also, removing one's shoes in the classroom is not polite
Pre-reading Quiz American Classroom Customs
7. Be courteous to other students. If another student is answering a question, giving a report or an explanation, you should listen quietly and give them your attention. Everyone must be treated with the same respect you would like them to give to you. Also, the question they are asking may be something you need to know.
16.Wearing a hat in class is considered impolite by many teachers. Some teachers/programs may ignore it, but you should ask permission first.
Pre-reading Quiz American Classroom Customs
15.It is not considered polite to yell at people to get their attention. When talking in a group, you should not speak so loudly as to disrupt others who are close by.
2. There is no excuse for not doing your homework. If you are absent, you should call your teacher or someone who is in your class and ask for the assignment. It is your responsibility to find out what assignments you have missed. It is not the teacher's responsibility to remind you of missed assignments.
Pre-reading Quiz American Classroom Customs
1. If the teacher asks a question, you are expected to give an answer. If you do not understand the question, you should raise your hand and ask the teacher to repeat the question. If you do not know the answer, it is all right to tell the teacher that you do not know. Then he or she knows what you need to learn.
1. When the teacher asks a question, you should ___.
a. raise your hand. b. give an answer. c. repeat the question. 2. If you miss a class, what should you do to find out what assignment was given? a. call the teacher or a classmate. b. give an excuse. c. remind the teacher you were absent.
Sally never cleans anything. She doesn’t take her old food out of the refrigerator; she leaves her stuff all over the apartment.
The dormitory’s rules are too strict. She has to be back by 10 p.m.; she can’t invite her friends to the room.
Pre-reading Quiz American Classroom Customs
Read the following pages of customs, and then answer the questions followed by the customs. 25 seconds will be given to you to scan each page.
Pre-reading Quiz American Classroom Customs
14.Entering a teaБайду номын сангаасher's office or any office with a closed door without knocking first is not acceptable. Knock first, then wait to be invited in.
4. Be on time! It is considered rude to be late. Also, it bothers other students. If you must come in late, be sure to do it quietly. Have your books and papers out of your bag before you come into the room. Then go to your seat and sit quietly. In the U.S. it is not necessary to knock before you enter the classroom. Most of the ELC teachers will give you a low grade if you are often late.
Pre-reading Quiz American Classroom Customs
3. You must not be absent on a test day. If you are seriously ill, call and let the teacher know you will not be there for the test. If your teacher allows make-up tests, you should take the test within one or two days after returning to class. Serious illness is the only reason for missing a test.
Pre-reading Quiz American Classroom Customs
5. Have your book out and be ready to begin when the class starts. Your teacher should not have to ask you every day to take out your book. Be sure you have a paper and a sharp pencil ready.
Pre-reading Quiz American Classroom Customs
11. Posters, bulletin boards, or any other thing hanging on the wall is considered property of the school and shouldn't be written on or removed without permission. (A sign-up sheet may be written on, but only put your name on it.)
6. In America, you should call your teacher by his or her last name, not "teacher". Also you should use Mr., Miss, Ms. or Mrs. before the last name (such as Mrs. Smith or Mr. Jones). This is considered polite. The teacher will tell you his or her preferred title.