译林牛津版高中英语模块4 Unit 1 Project教学课件 (共22张PPT)
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译林牛津版高中英语必修四Unit1Project (共23张PPT)
campaign more attractive
What public welfare problem can the picture tell us about?
sick dead pigs in Liuyang River
Group Work: Design an ad campaign about food safety
4. What is the ad campaign aimed to do? To discourage young people from smoking.
5. What is the slogan for this campaign? Smoking kills!
1. Read the two articles again for detailed information.
Before we design our ad campaign, let’s enjoy some ads about food safety!
Let’s present our design!
Homework
Finish your design of the ad campaign on food safety
Q2: What media can we use in an ad campaign?
We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc.
Para 1 Para 2
Para 3 Para 4
A.what the ad campaign says B.how to reach theபைடு நூலகம்target audience
What public welfare problem can the picture tell us about?
sick dead pigs in Liuyang River
Group Work: Design an ad campaign about food safety
4. What is the ad campaign aimed to do? To discourage young people from smoking.
5. What is the slogan for this campaign? Smoking kills!
1. Read the two articles again for detailed information.
Before we design our ad campaign, let’s enjoy some ads about food safety!
Let’s present our design!
Homework
Finish your design of the ad campaign on food safety
Q2: What media can we use in an ad campaign?
We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc.
Para 1 Para 2
Para 3 Para 4
A.what the ad campaign says B.how to reach theபைடு நூலகம்target audience
高一英语下学期 牛津译林版必修四 unit 1 Project课件
D．being determined
解析：句意：他开始工作，甚至比以前更努力了，因为他下 定决心要比以前更加强大。be determined to do sth.“决心做 某事”，本题中用过去分词作状语，表示原因。 答案：C
Fill in the blanks ⑤From the determined expression on his face, we knew that he was determined to take up the job, which needed great patience and determination . (determine) ⑥I have determined on/upon _w__o_rk_i_n_g__ (work) as a volunteer teacher in the countryside after graduation. ⑦I'm determined to go (go) all out to live up to my parents' expectations.
2.urge v.催促；力劝；竭力主张；驱赶；鞭策 n.强烈的欲望，冲动
〖教材原句〗
If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too. 如果我们能说服年轻人不要开始（吸烟）,那么他们有可能力 劝他们的父母和其他人也戒烟。
in order to get them to react in a certain way.
Step Three
*use different ways to get your message _a_c_r_o_ss *decide what _a_p_p_r_o_a_c_h__ you want to use to _re_a_c_h_
英语：Unit1《Advertising》project课件(1)(译林牛津版必修4)
Once the general strategy is decided, the planning advertising company begins 10. p______ the campaign. The company collects as information much 11. i__________ as possible about the product and the customers who might buy 12. b_____ it. The person at the advertising company in charge of the 13. p_____ then holds a meeting. project
高
一
英
语
Module 4 Unit 1 Project: developing an ad campaign
How do you build an ad campaign
授课教师：刘淑英
Try to find out the main idea of each paragraph
Find the main idea of each paragraph
Present will be a person to think up an idea for an advertisement, and a person to buy 14. space in newspapers or time on s_____ TV. There will be a writer to write the text and designer to 15. design the ad, using d______ pictures or photographs and the text.
译林牛津版高中英语模块4 Unit 1 Welcome and reading课件(共21张PPT)
To gain profits by taking money from the consumers’ pockets
Could you translate the following ad-words and refer them to related products? Obey your thirst
Make a list of places or things or events where ads appear
The group that comes up with the most places wins.
Group Work
Reference: We can find advertisements : on billboards(户外广告牌); on the walls of stores; on and in buses, trains or ships; on posters; on the Internet; in films
drink
shampoo
Start ahead My digital story
camera
insecticide
Mosquito bye bye
Communication unlimited
telephone
food
I’m loving it
Slogan Writing
Work in groups, try to write an advertising slogan for the following :
A commercial ad is one which someone paid for has ____ ___ to ________ advertise a product or service.
牛津译林版英语高一模块4U1Project30PPT
reach a certain audience
2 Skimming
2. What media can you employ in an ad campaign?
Posters, newspapers, magazines, radio and television, etc.
3. What questions should we first consider?
6 Group work
Develop an ad campaign about a public/ students’ welfare problem
*Planning
(1) Work in small groups. (2) Discuss the first two questions and choose
Para 4 The slogan and logo
5 Multiple choice
1.What is NOT the reason for anti-smoking? A. Every year millions of people around the world die
due to smoking. B. Every pack of cigarettes contains poisonous chemicals
2.Who’s the target audience and why?
A. the old; stay away from cigarettes
B. junior students; ban them from smoking
C. high-school teenagers; discourage them from smoking
2 Skimming
2. What media can you employ in an ad campaign?
Posters, newspapers, magazines, radio and television, etc.
3. What questions should we first consider?
6 Group work
Develop an ad campaign about a public/ students’ welfare problem
*Planning
(1) Work in small groups. (2) Discuss the first two questions and choose
Para 4 The slogan and logo
5 Multiple choice
1.What is NOT the reason for anti-smoking? A. Every year millions of people around the world die
due to smoking. B. Every pack of cigarettes contains poisonous chemicals
2.Who’s the target audience and why?
A. the old; stay away from cigarettes
B. junior students; ban them from smoking
C. high-school teenagers; discourage them from smoking
译林英语必修四Unit1Project 课件(共33张PPT)
The topic: Protecting the Yangtze River
*Preparing
(1)Discussion: who/what/how (2) Team work:
Member’s name task Research Design a logo Develop a slogan Forms of media Campaign proposal Presentation
reason(s) _ta_r_g_e_t____ audience
die/damage/smoker in Asia
high-school teenagers
aim
_d_is_c_o_u_r_a_g_e_ young people from
smoking
_m_e_d_i_a__(how) posters, website, school
公共福利
An ad campaign ?
Task 1: Read and answer
Q1: What is an ad campaign?
An ad campaign is a planned prog系r列a广m告m活动e of advertisements using various kinds of media to
Task 3: Read subtitle 2
-----What do you want your ad campaign to say ? • In my eyes, the content of our campaign should
be the topic that the target audience_c_a_r_e a_b__o_u_t and be _c_o_n_c_e_r_n_e_d_w__it_h_. It is _o_f _im__p_o_r_ta_n__ce__ to always try to __a_p_p_e_al_t_o_ the audience in order to get them tor_e_a_c_t in a certain way. • Furthermore, the content should__p_e_r_s_o_n_a_lly affect their lives .
*Preparing
(1)Discussion: who/what/how (2) Team work:
Member’s name task Research Design a logo Develop a slogan Forms of media Campaign proposal Presentation
reason(s) _ta_r_g_e_t____ audience
die/damage/smoker in Asia
high-school teenagers
aim
_d_is_c_o_u_r_a_g_e_ young people from
smoking
_m_e_d_i_a__(how) posters, website, school
公共福利
An ad campaign ?
Task 1: Read and answer
Q1: What is an ad campaign?
An ad campaign is a planned prog系r列a广m告m活动e of advertisements using various kinds of media to
Task 3: Read subtitle 2
-----What do you want your ad campaign to say ? • In my eyes, the content of our campaign should
be the topic that the target audience_c_a_r_e a_b__o_u_t and be _c_o_n_c_e_r_n_e_d_w__it_h_. It is _o_f _im__p_o_r_ta_n__ce__ to always try to __a_p_p_e_al_t_o_ the audience in order to get them tor_e_a_c_t in a certain way. • Furthermore, the content should__p_e_r_s_o_n_a_lly affect their lives .
高中英语牛津译林版必修四 unit1 Project 课件(共28张PPT)
M4 Unit 1 Project
Developing an ad campaign
Step one: Lead in
Two main types of advertisements ?
commercial ads
Public service advertisements (PSAs)
promote a product or service
How do you build for understanding
How do you build an ad campaign?
Ⅰ Questions
How do you start a successful ad campaign?
Step Two *gatherin_f_o_r_m__a_ti_o_nfrom your research;
*It is important to always try toap_p_e_a_l_ to the way
the audience willr_e_a_c_t_.
Step Three
*use different me_d_i_a_ to get your messageac_r_o_s_s_ *decide what a_p_p__ro_a_c_h_ you want to use tore_a_c_h__ your
Have you ever thought of starting an ad campaign about social concerns?
What is an ad campaign ?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
Developing an ad campaign
Step one: Lead in
Two main types of advertisements ?
commercial ads
Public service advertisements (PSAs)
promote a product or service
How do you build for understanding
How do you build an ad campaign?
Ⅰ Questions
How do you start a successful ad campaign?
Step Two *gatherin_f_o_r_m__a_ti_o_nfrom your research;
*It is important to always try toap_p_e_a_l_ to the way
the audience willr_e_a_c_t_.
Step Three
*use different me_d_i_a_ to get your messageac_r_o_s_s_ *decide what a_p_p__ro_a_c_h_ you want to use tore_a_c_h__ your
Have you ever thought of starting an ad campaign about social concerns?
What is an ad campaign ?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
牛津译林版英语 高一module4 unit1 project 语言点 30张ppt
是时候做...
• it is time to do sth
收集信息
• gather the information
关心
• care about
关心，担心，涉及 • be concerned with
把某人的信息理解清楚 get sb's message across
主要依靠
• depend mainly on
determine v. 确定，决定 determined adj.有决心的，意志坚定的 determination n. 决心
determine to do = be determined to do = make up one’s mind to do 决心做某事 determine that = be determined that …
It is time (for sb )to do ... 是该做…的时候了 It is time that sb. did sth. It is time that sb. should do sth. Should不能省
6. It is important to always try to appeal to
答案。
It didn’t take the children long to figure out the correct answer.
4. In order to determine your audience, you will need to do a little research and analysis in advance.
single adj. 单个的，单一的，单身的 plan v./n. 计划，平面图/设计，计划
various adj. variety n. certain adj. 确定的，必然的，一定的, 某个 certainly adv. 无疑，确定，当然 The manager __pl_a_n_n_e_d_(plan) an ad yesterday, and
牛津译林版必修五高中英语Unit1 Project 课件(共22张PPT)
A. Yes
B. No
Hale Waihona Puke 6. If you choose No to Question6, what different attitudes do they have?
A. girls’ friendships based on shared emotion and support
B. boys’ friendships based on shared activities and interests
• What’s the difference between boys and girls in their attitudes towards friendship?
Girls always seem to have a lot to talk about with their best friends. They seem to have more friendships than boys. Boys can’t name a single best friend.
C. other. ________________
Presenting Present your report to the class
4. Do you share your secrets with your best friends?
A. always B. sometimes
C. never
5. Do you think boys and girls have the same attitudes towards friendship?
• What are boys’ and girls’ friendships each based on?
译林牛津版必修四 Unit1 Project课件(共21张PPT)
Step Two
Step Three
Main idea of each paragraph
Para. 1 Para. 2 Para. 3 the definition of an ad campaign/ what an ad campaign means the target audience and how to determine the target audience what the ad campaign says how to reach the target audience
高一（下）
Unit 1 Advertising
Project
Developing an ad campaign
Lead-in
KFC
美滋美味 ！ 肯德基！Байду номын сангаас
Step One: Comprehension
1. What is an ad campaign? An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. 2. What media can you use in an ad campaign? We can use different kinds of media, including posters newspapers, magazines, radio and television. 3. What questions should we first consider? 1 Who is the audience for your ad campaign? 2 What do you want your ad campaign to say? 3 How do you reach your audience?
牛津译林版高中英语模块4 Unit 1 Advertising Project 1 课件
2. What is the main aim of the anti-smoking campaign?
The main aim is to discourage young people from smoking.
Read and understand
3. How can high-school teenagers be convinced not to start smoking?
We will educate them about the bad effects of smoking and how smoking affects those people surrounding them. We will show how smoking is not cool or attractive, etc.
for the right people.
Step *gather in__fo_r_m__a_ti_o_nfrom your research;
Two
*It is important to always try to a_p_p_e_a_l to the way
The audience will r_e_a_ct__.
get …across
put together
Useful words and expressions
due to poisonous chemicals lung cancer discourage …from … convince urge
give up inform … about… shock …into … related to
Reading for detailed information:
The main aim is to discourage young people from smoking.
Read and understand
3. How can high-school teenagers be convinced not to start smoking?
We will educate them about the bad effects of smoking and how smoking affects those people surrounding them. We will show how smoking is not cool or attractive, etc.
for the right people.
Step *gather in__fo_r_m__a_ti_o_nfrom your research;
Two
*It is important to always try to a_p_p_e_a_l to the way
The audience will r_e_a_ct__.
get …across
put together
Useful words and expressions
due to poisonous chemicals lung cancer discourage …from … convince urge
give up inform … about… shock …into … related to
Reading for detailed information:
高中英语模块四unit1 Project 1课件译林牛津版必修4
First,…
meet many requirements
Second,…
considered by the IOC
Third,…
A current sport is dropped. A new sport is added.
helps ensure that…
Part B
Preparing a speech
Unit 2
Project
Sporting events
Part A
Brainstorming:
What sporting events are performed in the Olympic Games? Do you know why these sporting events are held in the Olympics?
HLoiwstednoinegs a sportTernuteeorrtFhaelsOelympics?
T 1. Entering a sport into the Olympics can be a
long process.
F 2. Golf has been in the Olympics for many years
women in at least 40 countries on three continents * A current sport must be dropped.
Reading
Part 2
What sports have been removed from the Olympics? Why?
Planning
Work in small groups.
Are there any sports you would add to the Olympic programme? If so, which ones and why?
Unit 1 Project 课件 高中英语牛津译林版必修四
kinds of ads to reach a certain audience. 2. What should we consider in an ad campaign?
Who is the audience for your ad campaign? What do you want your ad campaign to say? How do you reach your audience?
1. What is an ad campaign?
2. What should weபைடு நூலகம்consider in an ad campaign?
General questions: Read the article on page 18.
1. What is an ad campaign? A planned programme of advertisements using various
Enjoy our advertisement! P16&17
•（or anything else that you are interested to advertise. eg. our class 1817)
Ad Campaign
General questions: Read the article on page 18.
5. How do they reach their audience?
3. Who is the target audience for this ad campaign?
High-school teenagers. (L6)
4. What is the ad campaign aimed to do?
Who is the audience for your ad campaign? What do you want your ad campaign to say? How do you reach your audience?
1. What is an ad campaign?
2. What should weபைடு நூலகம்consider in an ad campaign?
General questions: Read the article on page 18.
1. What is an ad campaign? A planned programme of advertisements using various
Enjoy our advertisement! P16&17
•（or anything else that you are interested to advertise. eg. our class 1817)
Ad Campaign
General questions: Read the article on page 18.
5. How do they reach their audience?
3. Who is the target audience for this ad campaign?
High-school teenagers. (L6)
4. What is the ad campaign aimed to do?
译林英语必修四Unit1Project (共20张PPT)
10. 充分认识到
shock sb into doing L27 11. 警醒某人某事
all too soon L28
12. 过早，太快
be related to L29
13. 与…有关
担心，关于 传达你的讯息
12. put together (L27) 13. depend mainly on (L28)
组装，组织 主要取决于
Smoking kills! Smoking is cool !
Read the second article on page 19 and answer the following questions:
1. What is the meaning of an ad campaign? It is a planned programme of advertisements using various types of ads to reach a certain audience. (L1-2)
2. What must you have in mind when you start a successful ad campaign?
Read the second article on page 19 and answer the following questions:
1. What is the subject of this ad campaign?
Anti-smokad campaign?
各种广告 把…记住 确切地弄清楚 让某人做某事 提前，事先 考虑 吸引；呼吁
8. in a certain way (L18)
以某种方式
9. care about (L22)
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2 In order to determine…(line 11)
determine: find out/ figure out Can you determine the meaning of the word? determine to do sth. He determined to learn French. determined: adj. be ~ to do sth. I’m determined to succeed. We _____ are determined ______ _______ to adopt his suggestion. (决定）
Step Two: Language Focuses
advertising
1. reach a particular audience… (line 2) reach here means ‘attain/achieve’.
Exercise:
an After a long discussion, we reached _______ ______ understanding ___________ on what steps we should take in the next three months.(达成理解）
珍惜地球资源 转变发展方式
advertising
Low Carbon Lifestyle
advertising
Let’s build our ad campaign！ A poster for Low Carbon Lifestyle!
M4U1 PROJECT Reading I How do you build an ad campaign?
Learn how to organize an ad campaign
4W: Why–Who—What—How
Read subtitle 3
advertห้องสมุดไป่ตู้sing
How do you reach your audience?
• There are a great number of approaches to ________ getting your across when you are putting together an ad message ________ campaign. The decision ________ what way you want to use should rely mostly on your target audience and which reach that group best. kinds of ads ________
advertising
By the end of the class, you will be able to • know the outline of an ad campaign and get to recognize some key words and phrases. • know how to build an ad campaign step by step. • be ready to make an ad campaign
Learn how to organize an ad campaign
4W: Why–Who—What—How
advertising
The content of an ad campaign should be interesting and attractive….. Read subtitle 2 In my eyes, the content of our campaign should be the topic they care concern about. about and be worried concerned with It is of importance to always try to appeal attract to the audience in order to get them to do something in response in a react certain way. Furthermore, the content should have an effect on their lives. personally affect their own lives.
Learn how to organize an ad campaign
What is an ad campaign? (Para1 on P18) single, planned, various, certain
advertising
• The main idea of para1: The outline/meaning/definition ______________________of an ad campaign. The main ideas of the following paragraphs: Three major questions.
ADVERTISING
ADVERTISING
ADVERTISING
Project Developing an ad campaign
Unit 1
Global warming
Water pollution
advertising
Air pollution
advertising
Heal our earth World Earth Day
Learn how to organize an ad campaign
4W: Why—Who-–What—How
Read subtitle 1 • Who is your target audience? The people you want to reach
advertising
• How to create the right message for your target audience? Know your audience. • How to know your audience? do a little research and analysis, explore what….thinks